The 05 Best Backup Solution Providers to Watch in 2022

Mr. Wolfgang Korda, Sales & Operaon Director (EMEA LATAM Center, Germany)

Why Does Data Need to be Secured?

Editor’s Desk

Rounak Mhetre Rounak

Theworldismovingtowardsatruedigital

environment.Thereisanongoingshiftfrom traditionalmeansofsharingandstoring informationtoamoretechnologicaldata-drivenecosystem. Eversincethedigitalrevolutionhastakenplace,the primarysourceofstoringinformationhasbeendatapackets ordata.Storingvaluableinformationinasynchronized systemofconnectedcomputerskeepsthedataaccurateand movable.Buttheluxuryofkeepingtheinformationstored insidedatacomeswithanaddedresponsibilityofkeepingit safe.

"Data is the next Oil.”

Thephrasehasbeencirclingaroundthetechworldforquite sometimenow.Butdoyouknowthereasonwhythis statementissoapt?Sincedataissacredtoitsowneror owners,itcontainsuniqueandvaluableinformationwhich can'tbecompromised.Thenextwaveoftechnological revolutioniscenteredaroundcloudcomputing,web3,and themetaverse.Allthesedisruptivepiecesoftechnology havedataatthecenterofit.Thisiswhatmakesitincredibly valuable,justlikeoil.Companiesarediligentaboutkeeping theirdatasafeandsecure.Rightlyso,eachorganizationhas auniquepoolofdata,andkeepingitusableand transferrableisanintegralpartofitsgrowth.

Accordingtothetrend,businessesareshowingnosignsof slowingdownthedigitalizationprocess,anditsincreasing scopemeansalotofdataneedstobesecured.Moreisthe valueofthedata;thegreateristheriskofaransomware attackorahack.Thereisariskoflosinganentirecustomer baseandvaluablebusiness-relatedinformationincasethere isanunprecedentedevent.Notonlydatatheftbutnatural disasterstoocanalsoposeathreattodataintegrityifthere isn'tanynecessaryprotection.

Tokeeporganizations'datasafe,protected,andsecure, backupsolutionprovidersbackupthedatatoasecondary

and,ideally,atertiarylocationtocancelouttheproposition ofdataloss.Adatabackupplanbecomesessentialforall businessentities,asdataisoneoftheorganization'smost vitalresourcesandassets.It'spossibletocreatebacked-up copiesofdataandrestoreittoitsoriginallocationincase ofatheftoranemergency.Thisisquitehelpfulto businessesasitsinformationremainsuntouchedwith copyrightsintact.

Backupsolutionprovidersprovidedataprotectionandall othercloud-relatedservicestokeepthecoreofbusinesses running.Whatdistinguishesthebestfromtherestisthe qualityandpriceoftheservices.Readaboutthetopvalueprovidingdatabackupsolutionprovidersoftheyearinthe edition "The 05 Best Backup Solution Providers to Watch in 2022."

Theeditorialteamhaspickedthebestsolutionproviders thatservebusinesses,helpingthemkeeptheirdata protectedovertheyears.AccompanyingthemareindustryrelatedCXOs,suretomakeitanenjoyablereadforyou.

Flipinrightaway!

WolfgangKorda Sales&Operation Director(EMEALATAM Center,Germany)

05 05

The Best Backup Solution Providers

to Watch in 2022

AISHU aishutech.com

AISHUisaleadingBigDatainfrastructureprovider dedicatedtoacceleratingdigitaltransformation.

AISHU

AISHUhasgrownfromadata managertoaleaderon bigdatainfrastructureand willstrivetostaycustomer-centric andkeeptechnologyinnovating.

Mr. Wolfgang Korda, Sales & Operaon Director (EMEA LATAM Center, Germany)

InAsia,theChinesecompanyAISHUisalreadyabig playerinsolutionsfordatamanagementandbigdata infrastructure.

AISHUwasfoundedin2006andnowisheadquarteredin Shanghai,with6R&DcenterslocatedinSingapore, Hamburg,Changsha,Tianjin,SuzhouandChengdu,having morethan1,700employees,servingmorethan27,000 enterprisecustomersingovernment,manufacturing, finance,education,healthcareandSMEsofnumerous industriesinover50countriesaroundtheworld.

TheoverseasmarketofEMEAandLATAMmarket,is servedoutoftheofficeinHamburg.ThisEMEA/LATAM headquarterswasfoundedin2021andisthefirstR&D locationoutsideAPAC.

ThroughChina'sR&Dtechnologyandsupport,Singapore's comprehensiveculturalqualityandopenness,andserious andrigorousattitudetowardsprofessionalismofGerman, weformedoursupercomprehensivestrengthandprovided customerswithunprecedentedhigh-costperformanceand high-qualityexperiencebigdataproducts,solutionsand services.

InsightsSuccesscaughtupwiththeFounderCEO,Mr. FrankHe,Ms.SoufeLi,Marketing&BrandingVP,and Mr.WolfgangKorda,Sales&OperationDirectorinour endeavortofind "The 05 Best Backup Solution Providers to Watch in 2022." Weaskedthemtosharemoreabout AISHUanditsfuturegoals.

Below are the highlights of the interview: Whatwastheinitialideabehindtheinceptionof AISHU?

AISHU,whichcanberegardedas"AI+SHU",isnotjust means"LoveData"inChinese."AI"standsforAIinsights ofAISHU,and"SHU"standsforthedigitalcircleandbig datainfrastructurethatAISHUiscommittedtobuilding.

ThevisionofAISHUisCo-creatingasmarterworldwith smarterdata,whichisalsotheinitialideaofAISHU. Fromthevision,AISHUiscertainlyacompanywithdeep insightintotheindustry

Digitaltransformationisinevitableglobally,happeningat differentspeedsindifferentareasandacrossindustries. However,digitaltransformationfacesmanydifficulties,the biggestofwhichliesindatamanagementandutilization.

Focusingondatacapabilityexplorationforsixteenyears, AISHUprovidesmulti-domaindatacapabilitiesthroughthe bigdatainfrastructure,aimstohelpcustomersofalltrades tofullyreleasethevalueofdatainthedigital transformation,buildcognitiveintelligenceandrealize data-drivenbusinessthroughtheintegration,governance, insightofmulti-domaindata.

Whataretheprimaryobjectivesandphilosophyof AISHU?

Tosolvethedataproblemsinthedigitaltransformation, AISHUdevelopedanewdatalayerbetweenthecloud infrastructureandtheapplications.Thisso-calledBigData infrastructure,integratesandmanagesalldataandgenerates allpossibleinsightsforoptimizeddecisionmakingviaan analysisthroughAI.

"Digitalbusinesstodaydemandsdata-driven organizations."Butwhatdoesthatmeanexactly?

Traditionally,datahasbeentreatedlikeabyproduct. Employeesworkbasedon(branch)experienceandfamiliar processes.Dataandinformationaremainlyusedtomonitor businessperformanceandprovideinsightintorules,butthe finaldecisionisstillmadesolelybyhumans.

However,indata-drivenorganizations,theimportanceof dataasafactorofproductionisemphasized.Indecisionmakingsuchcontrolledmodernenterprises,this information,thesefacts,indicators,anddataarethevery mostimportantclues,whileemployeesplayasupporting, monitoring,andcorrectingrole.

AISHUwaschosenby morethan27,000 customersinChina andaroundworld.

InAISHU'sunderstanding,adata-drivenorganizationtakes dataasitsproductionfactoranddrivesbusinesswithdatato achievesustainableandinnovativegrowthandincrease productivity.Theconstructionofadata-drivenorganization isastep-by-stepworkthathasthreefeatures:

Ÿ

DataasAssets:Data-drivenorganizationsmanagedata ascorporateassets,eliminatedatasilostoensuredata security,integrity,relevance,andquality

Ÿ DataasServices:Data-drivenorganizationsfocuson operationalprocessessuchasbusinessdomainsand managementactivities,improveefficiency,reducerisks, andfullyunleashthevaluewithdatacapabilities.

Ÿ DatatoKnowledge:Data-drivenorganizationsextract domainknowledgefromdata,accumulatedomain intelligenceandempowerbusinesseswithittoenable businessinnovationofmodel,technologyorservice, suchasdatamonetization.

Whatareyourtop-notchproductsandsolutionsthat haveastrongfootholdintheindustry?

Sinceitsestablishment,AISHUhasgrownfromadatafocusvostrotoaprotagonistinbigdatainfrastructuredue toitsfocusandcontinuousinnovation.

NowAISHUprovidescustomerswithmulti-domaindata capabilitiesofintegration,governance,insightand protectionthroughinnovativeproductsandservices.

PoweredbyAIinsights,AISHUdeliversauniquebigdata infrastructure,includingfourproductsofAnyBackup®, AnyShare®,AnyRobot®,AnyDATA®,coveringstructured data,unstructureddata,machinedataandknowledgegraph data,creatingleadingdatasecurity,dataavailability,data intelligenceanddatainsightsolutionsandservices.

AnyBackup®|TieredDataProtection

AnyShare®|IntelligentContentManagementPlatform

AnyRobot®|Scenario-basedAIOpsPlatform

AnyDATA®|DomainCognitiveIntelligenceFramework

AnyShare®hasbeensuccessfullynamedaChallengerin theGartnerMagicQuadrantforContentCollaboration Platform(CCP).AISHUproductshavealsobeennamedin Gartnerreportsforcontentservicesanddisasterrecovery formanyconsecutiveyears.

Inaddition,AISHUprovidesDaaSbasedonamulti-modal dataintelligentarchitecturetomaintainneutralitywith

The Data-driven Organization increases productivity while data driving business growth and innovation.

cloudinfrastructure,helpingcustomersdealwiththefree flowofdatainhybridcloud.

ItisworthmentioningthattheAISHUAnti-ransomware SolutionisanESG-validatedsolutiontoprevent ransomware,leveragingthetightintegrationofthreekey AISHUofferingstoprotectorganizations'criticaldata, AnyBackup®,AnyShare®,andAnyRobot®.Businesscriticaldataincludesboththedatastoredforcorebusiness systemsandapplicationsandthedataonknowledge workers'machines.ThecomponentsoftheAISHUAntiransomwareSolutionworktogethertoprotectagainst attacksattheedge,inthecloud,andon-premisesinthedata center.ESGevaluationconfirmedthatAISHUoffersa proven,moderndataprotectionsolutionthatenables organizationstoprotectagainstattacksanywhereintheir environmentandrecoverquickly

WhataretheroadblocksthatAISHUfacesintheever changinglandscapeofthebusinessworld?

ThehardpartaboutAISHUistoletmoreenterprisesrealize thattheyneedtochooseaprofessionaldatavendorthatcan

providemulti-domaindatacapabilitiesandformaclose relationshiptocreateandexploredata-drivenbusiness together.Enterprisescannotjuststopatdigital transformationbutlookbeyond.

Mostcompaniesunderstandthatdigitaltransformationisa simpleITplanning.Thisisnotthegoalofdigital transformation,butapartofit.Thecoreofdigital transformationistoempowerbusinessdevelopment,with technologyasthejumping-offpoint,datacapacitybuilding astheprocess,andcreatingadata-drivenorganizationas thegoal.

Infact,intheever-changingbusinessworld,data managementdemandsareconstantlyupdated:

AstheITenvironmentbecomesincreasinglycomplex,how toachievetiereddataprotectionondemand? Withtheexplosivegrowthofdata,howtoefficiently managemassivedata?

Asransomwareispervasive,howtopreventransomware ensuredatasecurity?

Sincedisasterrecoveryoperationsarecomplexand inefficient,howtoimprovedisasterrecoverycapabilities? However,withtheholisticapproachofmanagingstructured andunstructureddata,itwillmakecustomers'datamore valuablebutisnotenough.

Aunifiedbigdataarchitectureisrequiredtocomplete globalmanagementofmultipledomains,whichisAISHU delivered,coveringmulti-domaindataofstructureddata, unstructureddata,machinedataandknowledgegraphdata, transformingdataintobusinessvaluetobuilddata-driven organizations.

Howisyourcompanyadaptingtomarketorientation?

AISHUisacompanywithopenmind.AISHUhasin-depth cooperatedwithmorethan1,000globalpartnerstobuild datacapabilityecosystem,includingHuawei,Microsoft, AWS,AlibabaCloud,SAP,H3C,etc.

What'smore,weunderstandweneedtoworkwithour customersandpartners,inordertomakethedigital transformationsuccessful.Wecallourpartnershipwith customeras"DigitalPartner."

Digitalpartnershiparoundmulti-domaindataisabrandnewpartnershipwithAISHUandourcustomers.Inthe contextofdigitaltransformation,weneedtofullycombine

thetechnicalabilityofAISHUandthebusiness understandingofcustomerstorealizetheimplementationof customers'digitaltransformation,cultivatingindustry digitaltalentsandinnovatingindustrydigital transformation.

Atthesametime,webuildupastrongpartnerecosystem includingInfrastructureEcosystem,IndustryEcosystem, ApplicationEcosystem,ServiceProvidersEcosystemto serveourcustomerstogether.

AISHUproductsarealsodesignedinawaywithplentyof openAPIsandlow-codedevelopmentframeworkwhich maketheintegrationwithAISHUproductseasyandlow cost.

Whatisyourstanceonimplementinginnovative technologies?

Weareacompanythatisconstantlyandvigorously focusingontechnologicalinnovation.Withtheheavy investmentinresearchanddevelopment,AISHU'sbigdata infrastructure,basedoncloud-nativetechnology architecture,platform-basedproductarchitecture,and artificialintelligencedataservicearchitectureasthecore technology,hasaccumulatedmorethan300invention patentsandservedcustomersinmorethan50countries.

AISHUprovidesthebestofbothworlds.Inadditionto TraditionalDataProtectionandManagement,wehave movedalloverintoa"MultidomainDataCapabilities"–AnyBackup®TieredDataProtection,AnyShare® IntelligentContentManagementPlatform,AnyRobot® Scenario-basedAIOpsPlatform,withallmovinginto AnyDATA®DomainCognitiveIntelligenceFramework.

CognitiveIntelligenceisthekeytoData-driven organizations.Throughtheintegration,governanceand insightextractionofmulti-domaindata,thatisDomain CognitiveIntelligence,aknowledgenetworkofprivate domaindataisformed,transformingdataintocirculatable, serviceableandapplicableassets.

Withaunifieddataarchitectureandinnovativemiddle platformsolutions,datasiloscanbegreatlyintegrated.Data indifferentbusinessdomainscanalsobegoverned separatelytomaximizethevalueofthedata. Withafocusondatatechnologyapproachintheheart, AISHUfocusondatatechnologyfor16years.Furthermore, withthemindofmakingthedataindustryflourishwith highqualityserviceproviders,productsandapplications

Toconquerthechallengesbrought bydatamassiveness,diversityand servitization,AISHUlaunchesAI basedbigdatainfrastructure includingAnyBackup, AnyShare,andAnyRobotto providerichdataservicestofuel theindustrialdigitization.

thatfinallybenefitcustomersandallplayersinthismarket, AISHUopenssourcestwokeyproductlibraries.

Thepulseontheneedsofthemarketcomeoverbyour closeco/operationwithallourPartnersandco/workwith ourend-customers.

Inwhattraditionsisyourcompanycontributingtothe communities?

AISHUhasbeencommittedtocommunitycharityformany years,asvolunteeringhasbeenpartofourcompany's culture.Childrenwelfareteachingsupport,environmental protection,epidemicvolunteering,digitalconsultingand operationforpublicwelfareorganizations,etc.

Forexample,inJuly2021,Henan,Chinasufferedaheavy rainstorm,andthesituationwasgrim.Affectedbythe disaster,dataloss,serviceinterruption,anddatacenter breakdownoccurduetopowersupplyinterruptionor abnormalshutdown.Inthefaceofthedisaster,AISHU providedfreedatarescueservicestocompaniesand organizationsinneedinHenan.

WhatisthenextchapterforAISHU?

Oneofourcredos:Collaborationinsteadofconfrontation. Moreandmorecompaniesknowthatdata-drivenbusiness processescanhelpreducecosts,increaseprofitsandreduce risks.We,AISHU,carrythe"lovefordata",notonlyinour name.Wewanttohelpcreatethepathtothesebenefitsfor ourcustomers,addingvalue,andfacilitatingacross departmentsaseasilyaspossible.Theemployeescanthus fullyconcentrateonwhatismostimportant:thepersonal creationofvalue.Forthispurpose,expertsareoriginally hiredinthecompaniesforthespecialistareas.

Wetakeitforgrantedthateverypersonandeverycompany havearighttothesecurityandintegrityoftheirdata. Conventionalmanufacturerapproachese.g.ofadata protectionsoftwaregenerateoveritamulti-million business.Considerthat(further)developmentsofsuch isolatedsolutionshardlyleadtoanycustomerbenefit.In otherwords,mostnewdevelopmentsarenotevenneeded bymorethan95%ofcustomers,butarepushedontothe marketas"indispensableinnovations",evenas "indispensableservices".Inshort-databackupis absolutelynecessarybutpleaseatanacceptableprice.

WehaveauniqueandunifiedBigDatainfrastructure.What ismeantissimultaneousandconstantaccesstoall necessarydata,information,versioningandofcourse backupsfromanywhereandatanytime.Thisisamustand, asalreadymentioned,mustbefundamentallyand comprehensivelyguaranteedbut,aboveall,mustremain affordableforeveryone.Wearetalkingaboutafederation andtherepresentationofALLstructuredandunstructured dataaswellasall(system)information.

Furthermore,AISHUwilldevelopcustomizeddata solutionsbasedonactualrequirementstohelpcustomersin differentindustriestoexploitthefullvalueofdatainthe contextofdigitaltransformation,buildcognitive intelligenceandrealizedata-drivenbusinessprocessesto unleashtheeffectivenessof1+1>2.

Thisisnotpieinthesky,becausethisisexactlyourholistic approach.Wewanttoandareabletoprovideourcustomers withexactandindividualdemandrulesfordecisions throughaconstantanalysisofdataandinformationinan automatedway.Suggestingandprovidingdataand informationbeforeyouevenstartlookingforitisnolonger afutureinworkingwithAISHU.Inaddition,AISHU providesmulti-domaindatacapabilitiestoenabledata integration,governanceandinsights.

Certainly,weneedaccesstothedatawithyoutoanalyze whatvaluewecanaddfromit,whatactionswecanstart withit,andwhatoptimizationswecantackleindependently orwiththeendcustomer.Doesn'tanyonewonderwhya backupshouldrunstubbornlyinthebackgroundaccording toastaticpredefinedsetofrules,causingcosts,wasting bandwidthandperformanceifnochangesoraccesseshave takenplace?Whichdateisusedmostoftenandneeds highestpriorityrightnow.Abandontraditionalthinkingand letthedataworkforyou.Datasilosandthinkinginsuchis yesterday'snews.

Andofcourse,ifthecustomerwantstostartwitha traditionalbackup,wewillservehimjustasgladlyand aboveallfairlyviaAnyBackup.Furtherdevelopmentvia AnyShareandAnyRobotcanbedonestepbystepatany time.Alwayswewillconcentrateinclosecooperationwith thecustomeronlyontheessentials.Andsomethingvery important:Alldata,informationandanalyticsbelong exclusivelytothem,inthedatacenterinthe private/public/hybrid/multicloudanywhere,andonlywhere youdeemitrightandimportant.

Yes,wearecertainlythenewcomersintheEuropean market,butwealsohavetheadvantagethattherecanbeno justifiedrumorsorarrogantaccusations.Welistentoour

customersandadheretotheprincipleof"walkthetalk";in otherwords,whatwepromisewealsoimplementtogether.

Nomatterhowyouapproachworkingwithus,it'sgoodto letthemknowwehaveavision,happytodomoreforyour benefit.Thecross-domaindatacapabilities,domain cognitiveintelligence,anddata-drivenorganization buildingthatAISHUoffersmaybeanewconceptand difficulttounderstand,whetherinChina,Europe,oraround theworld,butitwillhaveaprofoundimpactontheir businessesandindustriesinthefuture.

Provideafewcustomer/clienttestimonialsthatrightly exhibityourcompany'sexpertiseinthemarket.(If applicable/permissible)

"A content management platform that is very powerful from different perspectives such as architecture, technology, and solutions. It can connect with all key business systems such as ERP, CRM, OA, and perform unified content management. It can also be operated according to the

actual business. Need to sort out the document management system and carry out the full life cycle management of digital assets. In addition, it also supports highperformance backup and recovery to achieve threedimensional security protection.”

–GartnerPeerreviewforAnyShare

"AnyBackup is a convenient and stable backup system. It can be very convenient for information systems, database backup. AnyBackup provides a variety of backup strategies, such as full backup and incremental backup, and can customize the backup time and cycle period. In addition, the system also supports the deletion of duplicate backup data, which can greatly save storage space. In terms of visualization, the operation interface provided by AnyBackup is very simple. Users can quickly learn how to use various functions of the system according to the system prompts."

-GartnerPeerreviewforAnyBackup

The highway to implement a Data-driven Organization

The 05 Best Backup Soluon Providers to Watch in 2022

The 05 Best Backup Soluon Providers to

The 05 Best Backup Soluon Providers to Watch in 2022

The 05 Best Backup Soluon Providers to Watch in 2022

The 05 Best Backup Soluon Providers to Watch in 2022

CRISES Are OPPORTUNITIES to LEAD

-ByDaveUlrich,RensisLikertProfessor, RossSchoolofBusiness,UniversityofMichiganPartner,TheRBLGroup

About the Leader

Dave Ulrich is the Rensis Likert Professor at the Ross School of Business, University of Michigan and a partner at the RBL Group (hp:// ww.rbl.net) a cconsulng fir ocused on helping organizaons and leades deliver value. He has published ovver 200 arcles and book chapters and over 30 books. He edited Human Resource Management 19901999, served on editorial board of 4 Journal and on the Board of Directors for Herman Miller (16 years), has spoken to large audiences in 90 countries; performed workshops for over half of the Fortune 200; coached successful business leaders, and is a Disnguished ellow in the Naaonal ademy of Human Resources. He is known for connually learnin , turning complex ideas ino simple soluons, and eaeaneal value to those he works with in three fields.

WhathaveI(you)learnedaboutleadershipduring thecrises(globalpandemic,racialandcivic unrest,digital4.0,politicaltoxicity,and economicdownturn)? Howarethesecrises opportunities to lead.

Crisesputleadersundertimeandtransparencypressureto respondquicklywithnewsolutions.Individualleaders mattertosetdirection,allocateresources,instillconfidence, andmodelappropriatebehaviors.Collectiveleadership mattersevenmoreasorganizationsrequireleadership heroesatalllevelswhoservecustomers,carefor employees,andmakethingshappen.And,personal leadershipmattersmostofallaseachindividualadaptsto newworkingconditions(e.g.,workingremotely,using technology),managesemotionaldemands,andconnects withfamilyandfriends.

Whatarefoundationsofleadershiptobuildon?

In2009,NormSmallwood,KateSweetman,andI published The Leadership Code andidentifiedfivedomains ofleadershipcompetenciesthatleadersmaster:strategist, executor,talentmanager,humancapitaldeveloper,and personalproficiency

Infall2017,wevalidatedthefiveleadershipdomainsand identifiednewcriticalskillsineachdomainforeffective leaders.

What'snewinleadershiptoaddresscurrentcrises? Nowjustoverthreeyearslater,theconcentratedchallenges

fromthecontinualcrisesrevealnewleadershipinsightsthat leadtobeingbetterleaders,buildingsharedleadership,and creatingapersonalleadershipbrand.Letmepropose LeadershipCode3.0tocapture10leaderrequirementsfor discoveringandmaximizingopportunitiesincrises.

Strategist:ShapetheFuture(Wherearewegoing?)

Ÿ Create information asymmetry by separating signal from noise.

Technologyhasenableddigitaldistributionofinformation thatinundatesleadersthroughubiquitousemails,zoom calls,Instagramposts,twittercomments,andother informationchannels.Leadersneedtodiscernsignalsfrom overwhelminginformation.Signalsareasymmetric informationinsightsthathaveimmediateandlong-term consequenceandthatinformdecisions.Leaderswho separatesignalfromnoisefocusoninformationthatmatters mostandarebothanalystswithdataandanthropologists withobservations.

Ÿ

Harness uncertainty

Asnewcrisesemerge,leadersfaceunprecedented uncertainty,notknowingwithclaritywhatthecontextwill beorhowtodefinitivelyrespond.Leadersfaileitherby promisingfalsehopeorbygivinguphope.Harnessing uncertaintycomeswhenleadershaverealisticoptimism aboutopportunitiesintoday'schallengesanduse uncertaintytoreimagineorreinventapositivefuture.These leaderstameapprehensionsbyfacingfears,envisioninga betterfuture,regulatingexpectations,andexperimenting nimbly

Ÿ Create the "right" culture (outside-in, the value of values).

Culturehasbecomeapopularleadershipagenda,almost becomingacatch-allpanaceafororganizationalsuccess. Mostapproachestoculturedescribetheunderlyingvalues ofanorganizationthatshapeorganizationprocessesand leaderbehaviors.Inthesecrises,culturecannolongerjust bedescriptionsofwhatisdone,butalsofocuson prescribingthe"right"culture.The"right"cultureconnects internalvalues(andbehaviors)withthevaluetheycreate forexternalstakeholders(customers,investors,and communities).Workboundariesareincreasinglylessabout aphysical"place"andmuchmoreaboutthevaluesthat createvalueforcustomers.Assuch,therightcultureisthe identityofthefirminthemindofcustomers,investors,and communitiesmaderealtoallemployees.Leadersfocusing ontherightculturecombinepurpose,values,brand,and cultureintoanintegratedorganizationalagendathathelps organizationssucceedinthemarketplaceandemployees prosperintheworkplace.

Ÿ Provide guidance to impact decision making. Digitalinformationhasenableddataanalyticstomovefrom scorecards/dashboardstoinsightstointerventiontoimpact. Informationimpactcomeswhendatainformswhichactions deliverthemostvaluetokeystakeholders(employees, business,customers,andinvestors).TheRBLGroupand CorpUhavepartneredtocreateanorganizationalguidance system(OGS)thathelpsleadersdiscernwheretoinvest limitedresourcestodeliverdesiredresultstoall stakeholders.ThisOGSoffersleadersdata-based intelligenceonhowtoupgradetalent,organization, leadership,andhumanresources.Leadersincrisesneed guidance(asofferedbytheOGS[seewww.rbl.ai])tofocus investmentstohavethemostimpact.

Personalize employee experiences. Workingfromhomewiththepandemiccrisishasaffected peopleverydifferently.Frequently,youngeremployeeswho areusuallydigitalnativesmightbeexpectedtosavorthe virtualworkworld.However,theyoftenhaveyoung children,liveinsmallerresidences,oraresingleand seekingcommunity,thusmakingthevirtualworkworld challengingorunfavorable.Thesedigitalnativesmay preferthetraditionalofficesothattheycanfocusonwork andbuildcareer-enhancingrelationships.Inasomewhat similarvein,thesocialunrestandracialinjusticechallenges havecausedmanytoponderontheirpersonalbiasesasthey seektocreateamoreinclusiveandjustsociety.Fromeach ofthesecrises,leadersneedtobeevenmoreattunedto personalemployeeexperiences.Leadersasmeaningmakers demonstratesensitivityandresponsivenesstounique employeeexperiencesanddesiressothatemployeesfind meaningfromtheirwork.

Ÿ

Ÿ Hear others to express empathy (avoid "isms"). Tocreateabetteremployeeexperience,leadersneedtogo beyondlisteningtohearingemployees.Listeningmeans thatemployeesshareinformation;hearingmeansthat leadersreceivethatinformationwithempathy.Empathic leaderseschewthemany"isms"thatfilterthinkingand action(e.g.,racism,sexism,classism,elitism,ageism,and soforth),andhelpothersfeelappreciatedfortheirunique talentsandgifts.Thecriseshavealsocreatedanemotional malaisethatleadersneedtoappreciate.Beinganempathic leaderrequiresrecognizingpersonalbiasesandmalaiseand modelinghowtoovercomethem.Whenemployeesfeel "heard,"theyaremoreabletofeelconnectedandthenmore abletocontributetoapositiveworkplacethatleadsto marketplacesuccess.

Executor:MakeChangeHappen(Howdoweget there?)

TalentManager:EngageToday'sTalent(Whogoeswith us?)

HumanCapitalDeveloper:BuildtheNextGeneration (Whostayswhenwego?)

Ÿ Empower others to build their brand. Goodleadershavepersonalstoriestotell,andtheyshare themwell.Butgreatleadershelpotherscreateandshare theirstories.Eveninthemidstofacrisis,leadersneedto empowerthenextgenerationofleadershipbysharing information,buildingcompetence,delegatingauthority,and distributingrewards.Theultimatetestofaleaderishowthe organizationrespondsaftertheleaderleaves.Empowering leaderssavortheirleadershipposterity.

Ÿ Create psychological safety. Almosteveryonehaspersonallyexperiencedbothasafe andunsafeworksetting.Inthesecrises,leadersneedtobe evenmorefocusedoncreatingasafeenvironmentfor employeestosharetheirpersonalandprofessionalfearsand anxieties.Whenemployeescanhonestlysharetheir concernsaboutemergingworkrequirements,social injustice,andcareeropportunities,employeesfeelheard andmoreconnectedtoacommunity.Leaderscreatesafe spacesbymodelingvaluestheyexpectofothers.

PersonalProficiency:InvestinYourself(Howareyou takingcareofyourself?)

beingdisagreeable,andencouragedivergencewhilebeing abletoseekconvergence.Inthecrises,theseleaderslearn fromwhathasbeendonebeforebutalsoanticipateand createwhatcanbedonegoingforward.Leadersasparadox navigatorsappreciatethedialecticprocessasmuchasthe result.

Ÿ Be transparent and renew Ultimately,leadersmodelbehaviorstheyhopeotherswill follow.Onrecognizingthepowerofparticipative management,anexecutiveleaderproclaimed,"Iamgoing todemandthatmyleaderspracticeparticipative management."Wrong!Youcan'tdemandparticipation. Ultimately,leadershavetomodelwhattheywantothersto be,know,anddo.Leadershiphypocrisyleadstocynicism andlossofrespect.Incrises,leadersneedtomodel transparencyastheyrecognizetheirpredispositionsthat theymustrenewtosucceed.

Summary:Code3.0Assessment

Ÿ

Navigate paradox. Inourresearch,wehavefoundthatnavigatingparadox buildsontheleadershipskillsofauthenticity,emotional intelligence,andresilience(learning,grit).Leaderswho navigateparadoxrespectothers'opinions,disagreewithout

IamsurethatIhaveoverlookedmanyinsightscomingout oftheseperpetualcrises.Butasastartinglist,theseten insightsbuildonourLeadershipCoderesearchandmay applytoanindividualwantingtobeabetterleader,toall leaderscreatingaleadershipcapabilitythroughoutan organization,andtoanorganizationcreatingpersonal leadershipbrandbeyondtheworksetting.Indeed, crises are opportunities to lead.

The 05 Best Backup Soluon Providers to Watch in