October 2018 www.insightssuccess.com Is Franchise a Profitable Stroke of Business Is Franchise a Profitable Stroke of Business Franchise Ecosystem Franchise Ecosystem AContented Employee is a Key to Successful BusinessOperations Contented Employee is Key Successful BusinessOperations Employees' Diary Employees' Diary AlphaGraphics, Inc.: Redefining the Norms of Marketing Globally Best to Open in 2018 The FRANCHISES AlphaGraphics’ Team AlphaGraphics’ Team
Inordertoshedlightonthenovelapproachesofthefranchisingorganizations,InsightsSuccesshas curatedalistof“The10BestFranchisestoOpenin2018”whicharerevolutionizingthebusiness conceptsandconsumerstandards.
OurCoverStoryfeaturesAlphaGraphics,Inc.,athirdpartyproviderofprint,marketing,signage andtechnologysolutionshelpingenterprisessolvethebiggestbrandingchallenges.Thecompany plans,producesandmanagesvisualcommunicationsforbusinessesthrough256independentlyownedandoperatedbusinesscentersconvenientlylocatedincommunitiesacrosstheglobe.
Moreover,thisissuealsofeaturesCellPhoneRepair,acompanythatspecializesinawidevarietyof electronicdevicerepairs,includingcomputers,laptops,gameconsoles,cameras,mp3players,and muchmore;ColorGloInternational,whichspecializesinrestorationandrepairofleather,vinyl, velour,clothandhardplasticscommonlyfoundintheautomotive,aircraft,marineandfurniture markets;FigurellaUSA,acompanywithafixedretaillocationprovidingpersonaltrainingsessions andhealthguidancethatprovideawiderangeofvariancetothebenefitofthemember; GoliathTech,amanufacturer,franchisorandinstallerofhelicalscrewpiles;milliCare,astrategic, trustedpartnerforawiderangeoffloorandtextileservices;Robots.Education,agloballeaderin STEMeducation-specializingintheareasofroboticsandcoding;Signal88,theleadingcompany thatprovidecustomizedsecurityservicessothatindividuals,businesses,neighborhoodsand communitiescanfeelthecomplexityofthesecurityneeds;uBreakiFix,anelectronicsrepair franchisespecializinginsame-dayrepairserviceofsmallelectronics;WildBirdsUnlimited,the largestfranchisesystemofbackyardbirdfeedingandnaturespecialtystores.
Also,makesuretoflipthroughthearticles,writtenbyourin-houseeditorialteamaswellasCXO standpointsbynotableindustrypersonalitiestohaveabrieftasteofthesector.
Let’s start reading!
Hitesh Dhamani
Articles
Employees' diary
A Contented Employee is a Key to Successful Business Operations
28
Franchise Ecosystem
Is Franchise a Profitable Stroke of Business?
44
Cell Phone Repair: Delivering Premium Cell Phone Repair Services Globally
Color Glo International: Spreading Color Restoration and Repair across the World
Figurella USA: Embarking Women Fitness
GoliathTech Inc.: Spreading Color Restoration and Repair across the World
Managing Editor
Executive Editor
Editor-in-Chief Pooja M. Bansal Hitesh Dhamani
Contributing Editors
Anish Miller
Assistant Editors Ishan Mittal
Jenny Fernandes
Abhishaj Sajeev Bhushan Ghate
Visualiser David King
Art & Design Director Amol Kamble Associate Designer Nagesh Tembhekar
Co-designer Sumit Lunawat
Art & Picture Editors Belin Paul
Khanna Jayant
Senior Sales Manager Passi D.
Business Development Manager
Peter Collins
Marketing Manager John Matthew
Business Development Executives
Steve, Joe, Alan, Sagar
Sales Executives
David, Kevin, Mark, Avinash
Technical Head Jacob Smile
Technical Specialists Amar, Pratiksha
Digital Marketing Manager Marry D’Souza
Online Marketing Strategists
Alina Sege, Shubham, Vishal
SME-SMO Executives
Prashant Chevale, Uma Dhenge, Gemson, Prasad
Research Analyst Patrick James
Circulation Managers Robert, Tanaji
Database Management Stella Andrew
Technology Consultant David Stokes
sales@insightssuccess.com
Corporate Ofces: October, 2018
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Redefining
Norms of Marketing Globally
At AlphaGraphics, we’ve been more than a printer to the customers we support.
the
Best to Open in 2018 The FRANCHISES Cover Story
‘ ‘
Paolo Fiorelli CEO
Thedisciplineofmarketing,initsessencehasbeena
reformatorypracticesinceitsadvent.The conceptionofanorganization’soutreachinthe globalmarketislargelyaidedbyanimmaculatemarketing approach.Whetheritisorientedtowardsproduct,pricing, placeorpromotion,marketingevidentlyexistsinevery aspectofabusiness.
Beingaufaitwiththecontemporarytrendsofmarketing, devisingall-encompassingmarketingstrategieswitha prolificapproach,anddeliveringqualitymarketingcontent, comprisethelistofprovisionsofamarketingorganization.
FoundedinTucson,Arizonain1970byRodgerFord, AlphaGraphics,Inc.isathirdpartyproviderofprint, marketing,signageandtechnologysolutionshelping enterprisessolvebusinesses’biggestbrandingchallenges. HeadquarteredinSaltLakeCity,Utah,AlphaGraphicsisa franchisorofmorethan256independently-ownedoperating locationsintheUnitedStates,Brazil,HongKong,Saudi ArabiaandtheUnitedKingdom,asoftheendof2017.The organizationplanstorelocateitsheadquarterstoLakewood, CObytheendof2018.
AlphaGraphicsplans,producesandmanagesbusinesses’ visualcommunicationsinitiatives.Theorganization’s businesscenters,operatingwiththesupportofa48-yearoldbrand,leadtheindustryinsalesperlocation.Backedby state-of-the-arttechnologyandaglobalnetwork, AlphaGraphicsbusinesscenters’trainedandexperienced teammembersarecommittedtodeliveringcreative solutionsthatenablecustomerstogetnoticedandget business.
PersonalizingCustomerOutreach
TheprintsolutionsAlphaGraphicsprovidesinclude personalizedprintandmailaswellasuniquefinishing optionsandmaterialstohelpitscustomersgetnoticedand getbusiness.Theorganizationisalsoadvancingitsdigital marketingofferingstosupportcustomersindelivering personalizedandlocalizedmessagingtoatargeted audience.AlphaGraphicshasadvanceditssignageofferings toincluderobustformatsspanningwindow,wallandfloor graphicsaswellasautowrapsandistakingadvantageofits recentinvestmentsinsignagetechnologytoolstoenhance signsofferingsinwideformatand2.5Dprint.
AlphaGraphicsisalsoofferingagOnline,aturnkeyWeb-toprintprivatestorefrontandtechnologysolutionthatenables thebusinessesthatAlphaGraphicssupportstocontrolthe marketingcollateralinventory,eliminatewaste,improve deliverytimestoauxiliaryoperatinglocationsandreduce costs.
RedefiningtheLandscapeofPrintCommunications
AlphaGraphicswasfoundedbyentrepreneurRodgerFord tocreatebusinesscentersthatofferedcustomersthelatest visualcommunicationssolutions.Afterbuildinga sustainableandprofitablebusinessmodel,AlphaGraphics beganfranchisingin1980.InOctober2017AlphaGraphics wasacquiredbyMBEWorldwideS.P.A.(“MBE”)viaits U.Sholdingcompany.MBEWorldwideisafamily-owned ItalianholdingcompanybasedinMilan,Italy,whichisone oftheworld’slargestnetworksofconvenientlylocated servicecentersofferingoutsourcingsolutionsforshipping, logistics,printing,marketingandcommunicationto businessesandprivatecustomers.MBE’snetworkreaches globallymorethan2,500servicecentersin44countries.
Sincetheacquisition,PaoloFiorelli,ChairmanandCEO ofMBEandglobalbusinessoperationsleader,steppedinas theCEOofAlphaGraphicsdrivingeffortstoexpandthe company’sserviceofferingtocustomers.
RyanFarrisisthePresidentofAlphaGraphics.Ryanisan executiveleaderwithexperienceintechnology,support, operationsandbusinessdevelopment.Heiswidely recognizedforbuildingandmotivatingteamsthatleverage technologytocapturenewrevenueopportunities,expand marketsanddevelopemergingchannels.
AlphaGraphicsisledbysubjectmatterexpertswho understandthattoday’smarketingcommunicationsneedto gobeyondthetraditional,whichiswhytheorganization bringsaconsultativeapproachtodeliveringthehigh-
Cover Story
Through a strong local presence in the communities we support, AlphaGraphics franchisees offer customized solutions to help customers get noticed and get business.
‘ ‘
qualityproductsandservicesitoffersto customers.
Theprint,marketingandsignageprofessionals whoownandoperateeachbrickandmortar AlphaGraphicsbusinesscenteraretrainedto guidetheircustomersthroughtheselectionof materials,finishingandotherspecificationsto producetherightprintandbrandingmaterials fortheirbusinesses’diverseapplications.
ConnectingtheDots
Fromdayone,AlphaGraphicshas strategicallydesigneditsbusinessmodelto evolveinthesamedirectionasitcustomers’ businessneeds.Theexperiencesofthe customersthatAlphaGraphicssupport havecontinuallyshapedthebrand’s journeysinceinceptionasacopyshopin 1970,toachangeinstructureto becomeafranchisorofprintservicesin 1980,togrowingintoaglobalprint andmarketingcommunications leadersupportinglocalmarkets today.
“2018 has been a great year for AlphaGraphics so far, with solid growth in the first half of the
Ryan Farris President
‘ ‘
We believe the AlphaGraphics network will continue to outpace the industry as one-stop shop print and marketing communications consultants and trusted community partners.
year,” saysRyan.Theorganizationcontinuallyinvestsin state-of-the-arttechnologiestopoweritsonlinepresence andoperationalsystems,includingonlineorderingfor customers,aswellasinCRMsandotherbusiness intelligencetools.
BlueprintsofSuccess
Eachmonth,AlphaGraphicscentersleveragethe capabilitiesofaproprietarysurveyplatformtogenerate feedbackfromtheenterprisesthatitsupports.Collecting andeffectivelyusingfeedbackhasbeenAlphaGraphics’ secrettobuildingandmaintainingpositiverelationships withthecustomersthebrandsupportstoguidebusiness decisionsandchange.TheorganizationhasearnedaNet PromoterScoreof89%fromcustomersacrosstheglobal AlphaGraphicsnetworkbycontinuallyimplementingthis practice.
“At AlphaGraphics, we’ve been more than a printer to the customers we support. The businesses we support appreciate having the consultative approach of a local partner who knows exactly how it feels to invest everything in a business,” statesRyan.
Cover Story
‘ ‘
The experiences of the customers we service have continually shaped the AlphaGraphics brand’s journey from the company’s inception.
AlphaGraphics’ Team
Thededicatedprofessionalswhoservicecustomersat AlphaGraphicstakethetimetounderstandhowcustomers’ businessesworktohelpthemsortoutproblems,avoid mistakesandgetthebestvalueoutoftheprint,marketing, signageandtechnologysolutionsprovided.
AlphaGraphicsmaintainsaggressiverevenuegrowthgoals andisconfidentinitsstrategiestoenhanceitsservice footprint. “We believe the AlphaGraphics network will continue to outpace the industry as one-stop shop print and marketing communications consultants and trusted community partners,” assertsRyan.
ASatisfiedClientele
“Themanagermadeapersonalvisittomyofficetoreview thecolorandthesizeofasign.Ireallyappreciatethe personalizedserviceandprofessionalism!”–Minneapolis, MN
“AlphaGraphicsdoesprofessionalworkinatimelymanner withresultsthatrepresentourorganizationinthemost professionalmannerpossible.”–Mesa,AZ
“I’vebeenworkingwiththeAlphaGraphicsteamnowfor 19years.Eachmonth,IhavenoworriesonceIupload15 newslettersforprintandmailing.Myexperiencewith AlphaGraphicshasneverbeenadisappointment,ever. Theirprofessionalismandknowledgeofproductssurpass theircompetitors’.”–Aurora,IL
“Thestaffwasquickwithservice,knowledgeable,andable towalkmethroughanyquestionsordoubts.Myorderwas receivedonthesamedayitwasplaced,andIreceived exactlywhatIenvisioned-doesn’tgetmuchbetterthan that!”–Wilmington,NC
Theworldofprintandmarketingismorecomplicatedthan everandAlphaGraphicsstrivestokeepitsimpleforits customers. Thecompanycontinuallybridgesthegapand addsvaluetoitscustomersbyunderstandingtheirneeds andexecutingagamutofcomplexprintandmarketing solutionsontheirbehalf.
‘ ‘
We maintain aggressive revenue growth goals and are confident in our strategies to enhance our service footprint.”
Address : Country : City : State : Zip : Global Subscription Date : Name : Telephone : Email : READ IT FIRST Never Miss an Issue Yes, I would like to subscribe to Insights Success Magazine. SUBSCRIBE TODAY Check should be drawn in favor of: INSIGHTS SUCCESS MEDIA TECH LLC Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone: (614)-602-1754,(302)-319-9947 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com CORPORATE OFFICE
CompanyName
alphagraphics.com
AlphaGraphics
Management
RyanFarris President
cellphonerepair.com
CellPhoneRepair
JoshSevick CEO
colorglo.comColor
GloInternational
figurellausa.com
FigurellaUSA
goliathtechpiles.com
GoliathTech,Inc.
GaryE.Smith President&CEO
CristianaLelli President
JulianReusing Founder&CEO
millicare.com
milliCare
signal88.com
Signal88
ubreakifix.comu
BreakiFix
SteveWillis ManagingDirector
DennisKambeitz Founder&CEO
Reednyffeler CEO
ToddEvans VicePresidentof Franchisesales
Brief
AlphaGraphics,Inc.,plans,producesandmanagesvisual communicationsforbusinessesthrough256independentlyownedandoperatedbusinesscentersconvenientlylocatedin communitiesacrosstheglobe.
CellPhoneRepairspecializesinawidevarietyofelectronic devicerepairs,includingcomputers,laptops,gameconsoles, cameras,mp3players,andmuchmore.Thefirmcreatesunified solutionsandwillcontinuetoleadthewirelessrepairindustry astheexpertsinfast,efficientrepairs.
ColorGloInternationalspecializesinrestorationandrepairof leather,vinyl,velour,clothandhardplasticscommonlyfound intheautomotive,aircraft,marineandfurnituremarkets.
TheFigurellamodelisafixedretaillocationprovidingpersonal trainingsessionsandhealthguidancethatprovideawiderange ofvariancetothebenefitofthemembers.
GoliathTechInc.isamanufacturer,franchisorandinstallerof helicalscrewpiles.
milliCareFloor&TextileCareisastrategic,trustedpartnerfor awiderangeoffloorandtextileservices.
Robots.EducationisagloballeaderinSTEMeducationspecializingintheareasofroboticsandcoding.
Signal88Securityistheleadingcompanythatprovide customizedsecurityservicessothatindividuals,businesses, neighborhoodsandcommunitiescanfeelthecomplexityofthe securityneeds.
uBreakiFixisanelectronicsrepairfranchisespecializingin same-dayrepairserviceofsmallelectronics.
wbu.com
WildBirdsUnlimited
Jimcarpenter Founder&CEO
WildBirdsUnlimitedisthelargestfranchisesystemof backyardbirdfeedingandnaturespecialtystores.
robots.education Robots.Education
PaoloFiorelli CEO
Best to Open in 2018 The FRANCHISES
Managing Quality in the Technological Age
Quality Vision October 2018 18
Chris Budd Co-founder Isolocity
Qualityisafactorinanybusiness,theimportance ofaqualitymanagementsystemranges anywherefrom“Essential”inindustrieslikeAir Travel,andAutomotiveto“Important”inbusinesses suchaseventplanning,andconsulting.Someindustries arerequiredbythegovernmenttomeetacertain standard,andsomearesimplyrequiredbythebig playersintheirclientbase.Onethingisconsistentinall industries,thelongtermsuccessofabusinessis dependentontheadoptionofaqualitymanagement systeminsomeform.Iferrorsareallowedtobe repeated,theywilleventuallyerodeabusiness.
Qualitymanagementsoftwareisthetechnological solutionformanagingquality.Itrepresentsthelatest generationofqualitymanagementsystemsandposesa significantopportunitytoanytypeofbusiness.
QualityandResistancetoTechnology
AlthoughtheSaaS(SoftwareasaService)concepthas beenaroundforsometimenowinmanyindustries,it seemstobeaslowertransitioninthequalityspace. Manycompaniesestablishedtheirqualitymanagement systemsyearsagowhicharebasedinword,excel,and sometimesevenphysicalpaper.Qualitysystemsfacea strongresistancetochange,thestakeholdersremember howharditwastoconditionemployeestofollownew complianceproceduresanddon’twanttodoitallover forthesakeofgoingdigital.Sometimestheythink switchingtoaqualitymanagementsoftwareiscostprohibitive,especiallyinthesmalltomediumbusiness
space.Theysettleinknowingtheircurrentsystemis goingtogetthemcertified,butthismentalityputsthese slow-moversat-risk.
Theideathatoverhaulingaqualitymanagementsystem willdraincompanyresourcesisanarchaicone.Yes,the lasttimethebusinessimplementedaquality managementsystem,itwaspainful.Itwasdoneonthe backsofMicrosoftdocuments,itdependedoncertain peopletorememberallthe“ifthis,thenthat”triggers.It requiredthesameinformationtobewrittenoutonform afterform.Thatisallverydifficultandvery bureaucratic,it’snowonderthereistraumafromthe memoryofthatimplementation,theneophobiais completelyjustified.
It’stimetostartchallengingthisfearofchangebecause adividewillformbetweenthosethatadoptaquality managementsoftwareandthosethatdon’t.Thosethatdo willseeasignificantdropinqualitymanagementhours andtherefore,adropinoverhead.Thesecompanieswill beabletooffertheircustomersbetterpricesandbetter qualityallatonce.
Theideathatswitchingtoaqualitymanagement softwarewillbepainfulisafallacy.Whenaquality systemisalreadyinplace,thereareveryfewadaptations requiredoftheemployees.Theyneedtologintoanew interface,maybesomeformatchangesfromtheold forms,butotherwise,it’saskingthemtodoMUCHless.
About The Author
Chris
October 2018 19
Budd is the Co-founder of Isolocity, a quality management software designed to drive customized quality management systems for a wide variety of companies. Isolocity supports the management of formal systems such as ISO 9001 and other standards in the ISO family, HACCP, GMP, FDA, and most custom quality systems.
Ourclientshavereportedsavingas muchas25%oftheirquality managementtime,orsavingthem frommakingadditionalhires.Many clientshavereportedaneasy transition,sometimestheswitchis flippedinamatterofaday.
QualityManagementSoftware AdaptingtoNeeds
AtIsolocity,wehaveadaptedour softwaretomeettheneedsofa diverserangeofclients.Ourinitial buildleftuswithasoftwarethat drovethequalitymanagement processautomaticallyforthose needing:specificationmanagement andinspection,realtimeSPC, CAPA,documentcontrol,internal auditing,inventorymanagement,HR management,equipment management,and/orsupplychain management.Amongthemore excitingtechnologicaladaptations are:
• Mobility
Manyusersofoursystemare inherentlymovingwhileonthejob, andusetheirmobiledevicesto capturephotodocumentation,we marriedtheserequirementswithour functionality.
• Userbasedpermissions
Notallinformationinacompany shouldnecessarilybeaccessedbyall employees,wemirroredthisneedby allowingourclientstomaintain everythingwithintheirsystemand restrictinformationasneeded.
• e-Signatures
Whenmovingtoonline,howdoyou maintaintheaccountabilitythewaya writtensignaturedoesonpaper? Somestandards(forinstancePart11
ofFDAregulations)require signaturesinmanyprocesses,we wereabletobuildthisrightintothe software
Ÿ ExternalDelegation& Communication
Wereducedourclients’workefforts byallowingtheirvendorsto participatedirectlyintheirsystem, forinstance,manyCAPAdocuments arecompletedbyvendors,wemade itsotheycandothisdirectlyinour clients’systems.
OnTheHorizonofQuality ManagementSoftware
Wehaveoursightssetonafew technologicaltrendsthatwefeelwill berelevanttoqualityinthefuture, hereareafewofthemoreexciting ones:
Ÿ IOTandAI
Withtheadventofsmartfridges, smartslowcookers,andevensmart garbagecansit’sclearany“thing” canbemadesmart.Asmoreofa business’equipmentandsupplies becomesmart,thequality managementsoftwarewillbeableto capturemoreinformationanduse lesshumaninput.Imagineasmart calipersendingproductinspection measurementsdirectlytothesystem, orasmartmachineshuttingdown automaticallywhenSPCgoesoutof tolerance.Orasmartspectrometer,a smarthotelcleaningcart,thelist goeson.Imaginethislayeredwith AI,predictingproblemsbeforethey evenhappen.
Ÿ OpenSourceAPI’sand Webhooks
ProductslikeZapierandIFTTThave madewebhookingpopularandeasy.
AtIsolocity,wearemindfulthata qualitymanagementsoftwareshould communicatewithotherbusiness software.Wearecurrentlyturning ourfocustointegratingwith accountingandretailsoftwarebutthe broadervisionistoallowclientmadeintegrationsthroughservices likeZapieroranopensourcedAPI. Ofcoursethisistreacherous,howdo wemanagethequalityoftheservice oncewe’vehandedit’sdevelopment outtothemasses?
Ÿ AugmentedReality
Imagineyoucouldtakeaphotoofa productprototypeandits specificationsareautomatically uploadedtothequalitymanagement software.Imagineifinspectionwas doneentirelybycameraandthe inspectiondatawasuploaded automatically.Completea5Sauditat theclickofacamera…Technology isnotfarfromthisreality.
JointheTechnologicalJourneyof QualityManagement
Weliveandbreathtechnology becausewelovetheideaofpassive production,wewanttoenableour clientstoproducetopqualityoutputs whileminimizingthetimetheyhave tospendonproduction.Thereisso muchthequalitymanagement softwareindustryhasalready accomplishedtothatend,theearlier yourcompanyjumpsonthiswave, themoreyouwillgetoutofit.
October 2018 20
Cell Phone Repair:
Withsmartphoneusersrelyingmoreontheir phonesnowthanatanyotherpointin history,repairingandservicingthesedevices hasbecomebigbusiness.Asaresult,anentireindustry dedicatedtoservicingthesedeviceshasemergedover thelast5-10years..Theindustryleaderinthisspaceis CPRCellPhoneRepair.CPRisaglobaltechnology repairfranchisingcompanyandisdominatingthemobile devicerepair industrybyprovidinggreatcustomer serviceandbymakinggoodontheirtagline,“wesave youmobilelife”.
®CPR presentlyhasover500locationsworldwideand hasbeenfranchisingsince2004.CPRhaslocations throughouttheUS,Canada,India,Kuwait,Nigeria, Guatemala,IvoryCoast,Mexico,andwillsoonbe openingintheKingdomofSaudiArabia,Turkey,China, andtheCaribbeanIslands-allwithMasterFranchises.
AddingValuetotheDamagedGadgets
CPRhasgrowntobethecategoryleaderbyfocusingon sustainablevalueforitsfranchisepartnersinmultiple areasincludingProduct/ServiceDiversity,Operational& TechnicalTraining/Certification,PreferredSupplier PricingPrograms,AggressiveLeadGeneration Programs,AdvancedOperationalTechnology,and NationalAccountRelationships.Thecompanyprovides on-premisesrepairofcellphones,iPads,computers, drones,gamesystemsandotherelectronicgadgetsfrom itsfranchisedlocationsthatoffer“while-you-wait” service.
Specializinginwaterdamage,chargingports,broken LCD’sandmuchmore,CPRhasthecapabilityoffully restoringdamageddevices–in-storeandusuallyin underanhour.
CPRcanservicealmostanycustomerthatwalksthrough itsdoors.Eitherbyrepairingtheirbrokenconsumerelectronicdevice,replacingtheirdevicewithan upgradeddeviceorasimilardevice,orpurchasingtheir brokendevicewhichholdsnovaluetothem–whichin theend,keepsdevicesoutofitslandfillsandmakes planetgreener.
CustomerSatisfactionistheKey
Dedicatedservice,industryexpertiseandtrusted techniciansenableCPRtoearnitscustomers’trust.CPR providescustomerswithalife-timeguaranteeonrepairs, toensurecustomersatisfaction.Theendresultofthe valuepropositionofferedtoCPRcustomersisthatthey chooseCPRmorethananyothermobiledevicerepair companyintheindustry.
CPRconsistentlymonitorsitsperformancelevels throughacontinuousimprovementprocess.Thisprocess
Delivering
October 2018 22
Premium Cell Phone Repair Services Globally
allowseachaspectofitsoperations andtechnicaltrainingprogramstobe analyzedandtrackedsoitcan determinehowtoimprovetraining andtostayabreastofindustry changes.Thisprocessensuresthatits techniciansarethemostqualifiedin theindustry.Itoperatesto standardizedpoliciesandprocedures thatallowittobeefficientand consistentintheuseofresourcesand initsabilitytotakecareofits customersquickly.
Asolidfranchisorneedsarobust supply-chain.CPR,throughits partners,hasacquiredandoperates oneofthelargestmobileparts supply-chainsinNorthAmerica.This provideslongevitytothebrandand buyingpowerforitsfranchisees. CPRhas40%morepopulation coveragethanitsnearestcompetitor.
ExhibitingQuality
CPR’sestablishmentofaneffective QualityManagementSystem,which adherestoISO’sstrictrequirements, providestechnicalandoperational trainingandisdedicatedtoachieving customersatisfaction.ItsCompTIA CertifiedTechnicianTrainer(CTT+) certificationauthenticatesits technician’sdedicationtoexcellence asindustryleadinginstructors.
Inaddition,CPR’sCorporate TechnicalTrainingManagement teamhasreceivedIPC-7711/IPC7721ReworkandRepairApplication SpecialistTrainingcertificationfor advancedsoldering.Itpossessesthe skillsrequiredtomeettheindustry’s
highstandardstoproducequality soldereddevices.ItisalsoaSmall BusinessAdministration(SBA) approvedfranchisingcompany.CPR th wasalsoranked26 by Entrepreneur.com’sFranchise500 ranking.
HeadingtowardstheFuture
CPRaimsatfillingthevoidinthe mobiledevicerepairspacewhile maintainingleadershippositionin theindustry.Thecompanyis positioningitselftoexpanditsinhomeservices(smarthomes),and becometheleadersintheemerging IoTspacethatissettoexplodeover thenext5years.
Josh Sevick CEO
October 2018 23 Best to Open in 2018 The
Our trained technicians can help with all your technology support needs.
FRANCHISES
Gary E. Smith President & CEO
Theworldleader,ColorGloInternational, specializesintherestorationandrepairof leather,vinyl,velour,clothandhardplastics commonlyfoundintheautomotive,aircraft,marineand furnituremarkets.ThecompanywasfoundedbyEverett C.Smith.Everett’ssonGaryE.Smithisnowatthe helmofthecompany.GaryservesasPresidentand CEOandmaintainsahands-onapproachtorunningthe companywhilecontinuingtobuildandexpandtheColor Globrandinthemarketplace.
EncompassingtheGlobe
Formallyincorporatedin1975,ColorGloInternational beganfranchisingin1982,andiscurrentlypresentin hundredsofmarketsthroughouttheworld.Itinitially beganitsfranchisingintheUnitedStatesandhassince expandedintoCanadaandover45countriesworldwide. ColorGloproductsareproveneverydaytoofferthe correctresultsandbestvalueeverytimetheyareputto thetest.Inthelast40plusyears,ColorGlohasgrown fromanideatoanInternationaloperationthat encompassestheglobe.Thecorporateheadquartersare locatedinMinneapolis,Minnesota.
DedicatedOfferings
ColorGlospecializesinrepairingalltypesofdamaged, mismatched,dirty,fadedupholsteryfoundinthehome, office,automobile,privateorcommercialaircraft,boats andcommercialseatingvenues.Inaddition,the
Color Glo International:
Spreading Color Restoration and Repair across the World
companyalsooffersre-dyeingorcolorrestoration servicesforpeoplewhowanttoimprovetheappearance oftheexistingfinish,orinmanycases,providea completecolorchange.
ColorGlohasservicedthousandsofclientsin commercialfacilitiesincludingtheaters,auto dealerships,officebuildings,marinas,schoolsand colleges,retailstores,restaurants,hotels,apartment buildings,homesandmore.Theirprocessinvolves speciallyformulatedproprietaryproductsmadeinthe USA.Theseproductsarewater-based,environmentally friendly,non-flammableandodorfreeproducts.Color Glore-conditioneditemswilldryinminutes,which allowthecustomertousetheirinvestmentalmost immediately.
UndertakingFlexibilityasanAttribute
AccordingtoColorGlo,flexibilityandcultural sensitivityaretherequisitecomponentsforexpanding intoaglobalmarketplace,whichextendstothevery meansofdoingbusiness.Toexemplifythis,100%ofthe franchiseesintheUnitedStatesoperatetheirservice
October 2018 24
businessfrommobileunits,whileall ofthefranchisesoutsidetheUSare requiredtoestablishbrand recognitionthroughstorefront locations.Internationalbusinessis booming,thankstothecapabilityand willingnesstodevelopnewand adjustexistingformulasfor compatibilitywithforeign manufacturers’products.
However,flexibilityisacontinuing themeforColorGloInternational, andoneofitsgreatestattributes. ColorGlo’ssistercompany,CousticGlo,specializesinthecleaningand restorationofceilingsandwalls. Manyfranchiseeswithinthe organizationprovideservicesinboth thebrands.Inadditiontothisdualownershipoption,ColorGlo franchiseeshavetotalfreedomto choosetheirareaofemphasiswithin themenuofproductandservice options.
GlorifyingValuableRecognitions
Overtheyears,ColorGlohasbeen recognizedrepeatedlybyNational andInternationalpublicationsforthe excellentproducts,valueandquality oftheservicesthattheyoffer.
ColorGloisalsoproudtohave receivedpatentsinthisindustry includingaprocesspatentforusing theColorGloprocessandproducts inaircraft.In2006,thecompany becamethefirstandonlyISO CertifiedCompanyintheindustry.
AidingCharity
Ontheforefrontoftheenvironmental movement,ColorGlo’sstatusasa goodglobalcitizendoesnotbegin andendwithecology.The company’sreputationisbuiltonits
legacyofservices,whichinvolves servicetoitsfranchisees,serviceto itscustomers,andservicetoits community.Asoneoftheworld’s largestleather,vinyl,cloth,velour andplasticrepaircompanies,its offeringsincludethetime,talentand expertiseofColorGloleadersand franchisees.ColorGloCares supportsvariouscharitiesthroughout theworld.Thecompany’s franchiseesandemployeesdonate thousandsofvolunteerhoursto countlesscommunityprojectsaround theworldthroughouttheyear.
Tosupportthecharitableactivities, CGIColorGloCareswaslaunched in2002.Itcontributesacertain percentofitsrevenuetovarious NPO’sincludingfeedingprograms, wheelchairs,vehiclesandcash donations.Thecompanyis passionateaboutgivingbacktothose inneedwithaparticularaffection towardchildreninneed.
ExemplifyingCustomer Satisfaction
ColorGloInternationalhasbeen appreciatedbymanyofits franchisees.
BillSachse,a35-yearfranchisee fromColoradoSprings,Colorado, valuesthefranchisee/franchisor relationshiphehasexperiencedwith ColorGlo. Hefindsit“likeafamily; everyoneistrulytreatedwell.”
OriginallybasedinOmaha, Nebraska,Sachseatteststhatthereis alsoagreatdealofnetworkingand sharingbetweenfranchisees, resultinginsuperiorproduct knowledgeandongoingtraining. In fact,theFranchiseResearchInstitute studyshoweda99%satisfactionrate for“ongoingtrainingandsupport suppliedbythefranchisor.”
RichKitzelofEugene,Oregon, appreciatestheopportunitytochoose hislivelihoodinthecommunityof hischoice. Hesays,“Idon’tknow howIcouldearnwhatIdo(here) doinganythingelse.”
ErnestoLoRusso(basedinProvo, Utah)becamethemasterfranchisee forItalyin2005,andnowhasover 60locations. Hestates,“Iwentwith ColorGlobecauseitisafamilyownedbusinesswithhighintegrity.” HeassertsthatmanyoutsideNorth America“areverysuspiciousofUS companies”andthatColorGlo’s corporatephilosophyhasmadeit highlydesirableinforeigncountries. LoRussoenthuses,“Theproductis amazing,andhasbeentailoredto meettheneedsofour(Italian) market.”
Best to Open in 2018 The
October 2018 25
Color Glo International is the world leader in restoration and repair of leather, vinyl, velour, cloth and hard plastics commonly found in the automotive, aircraft, marine and furniture markets.
FRANCHISES
Omnichannel Agent and Customer Engagement Solutions
Simplify and personalize the customer experience, empower agents and achieve business success with one workspace for all channel interactions, application integrations, and CX reporting.
A CONTENTED EMPLOYEE IS A KEY TO SUCCESSFUL BUSINESS OPERATIONS
October 2018 28 Employees’Diary
Thegrowthinasuccessful businessenterpriseisduetoits workingpersonnel.Currently, theemployeesarebeingthepillarof thedevelopmentofthebusiness practices.Besides,theyareconcerned aboutthechallengestheyhavetoface withtheemerginglayoffsand restructuring.Theemployeesneeda workplacewheretheygetthe satisfactionoftheirworkinadditionto theprovidedopportunitiesfortheir self-growthandbliss.Atpresent,the companiesarerampinguptotake necessarymeasurestokeepitsstaff enthusiasticandwithfewer discontents.Forabusinesstoflourish, theintegrationofemployeeswiththe surgeofgiantstepstowardsstaff pleasureisneeded.
DressCodesarethePastEntities
Nowadays,companiesareliberalabout thedresscodesthatoncewerea compulsioninthetraditionalbusiness practices.Allowingindividualityinthe dresscodescanbackholdthe extremityofprofessionalism.This compatibleenvironmentatthe workplacekeepsaworkerhappy, reflectionofwhichis/canbeseenon theoperationscarriedoutbythemwith anapproachpositivelyaffectingthe companyinhighgrounds.Basically, companiesneedtofocusonthework performanceofanindividualrather thanjudgingthemonthebasisoftheir appearance.Thismeasurewillattract theemployeestoworkhardwhichwill leadtothegrowthanddevelopmentof business.
MotivationisMuchNeeded
It’sthedutyofanemployerto motivatetheiremployeesonregular basistoattainstabilityatthe workplace.Theemployeesare sometimesunderstressandpressure duetotheexcessworkloadwhichcan besoothedbyactivationofworkshops relatedtomanagingtheburdenand stimulatingtheimprovementinan individualperformance.The
companiesneedtomakethelimited numberofrulesandregulationsforan employeethatwillbuildasenseof trustinthemprominentlyuplifting theirdedicationintheirrespective work.Propercounselingand motivationcanresultindrastic changesintheabilitiesandflexibility ofaworker,playingavitalroleinthe developmentofabusinessenterprise. Thecompaniesshouldalsofocuson motivatingtheemployeestoalways keeponlearningthenewthings, benefitsofwhichwillbereceivedby thebusinessorganizationsitself.
SmallAppreciationsMakeBig Differences
Theemployeesarethebackboneofa businessorganizationastheydedicate alltheirhardworkandperseveranceto it.Fortheseacutecommitments,the companymusttakethemeasuresto acknowledgeallemployeeprofilesfor theirworkandofferingsonregular intervals.Verbalthankstoanemployee canmakeacolossaltransformationin his/herpersonalityandtherebysupport theworkethics.Besides,akindmemo canhelpthecompanyworkerstobe pleased,explicitlysurgethe developmentofthebusiness organization.Appreciationsintheform ofanemailcaninculcatemore positivityamongtheworkersthat wouldhighlightthecompany’s developmentandleadtosmooth employer-employeeoperations.The staffwillbehappywiththissmallact ofgratitudemakingthepillarsofthe businessenterprisemorestrong.
FlexibleandPleasantWorkspace
Theemployeescanonlycontributeto thedevelopmentofabusinessifthe environmentaroundthemmakesthem happy.Thepeoplearoundthemandthe peoplewithwhomtheyworkplaya vibrantparttoconcentrateand maintaintheirfocus.Theflexible operationsoccurringinacompanycan uplifttheself-developmentofaworker therebybeingthecatalystfor
company’ssuccess.Acompanyshould carryoutnecessaryoperationstokeep itsbusinessenvironmentmajorly satisfyingandfreefrommanipulation. Pleasantworkspacehelpsthe employeestoproperlyfocusonits targets.Theworkspaceshouldbe designedinsuchawaythatits personnelwouldadmireitalways, workwithfullenthusiasminthepink oftheirhealth.
PatienceistheNeedoftheHour
Acompanycanneverbesuccessful overnight.Ithastostrivehardfor certainachievements.Thecompany needsbepatientwithitsemployees,in situationsdealingwithprofitandloss. Theemployersshouldbelieveintheir employeesandmakethemrealizethat theymattertothecompany.The businessorganizationsneedstotolerate thestaffintermsofseriousdamageto theproductivityofthecompanyandbe openandavailabletotheminallsorts ofdiscussionsandactivities.Stability amongtheworkerscanbeachievedif thecompaniesremaincalmwiththem. Thiswillleadtoconstantandsecure operationsbetweentheemployeesand therespectiveorganizations.Dealing withtheworkerspatientlywillmakea biggerdifferenceinthebondofthe trustandbuildagreatersenseof satisfactionamongstthem.
Theemploymentsectorhastoface criticallayoffsintheprivateaswellas thegovernmentsector.Butthe technologyisemergingwithbig solutionsandopportunitiesforthe employeeshelpingthemtobecomea leaderinthenearfuture.Besides,new generationemploymentmassesare trulygettinginfluencedbytheuseof thesmartphonesthatwillsurely demonstratethemwithnewskillsand knowledge.Theupcomingscenarioof employmentsectorwillbean integrationofthebusiness organizationsandthetechnology.
October 2018 29
Cristiana Lelli President
Figurella
USA: Embarking Women Fitness
IntroducingNewExperiences
Figurellaiscreatingabenchmarkinthefitnessindustry byprovingseveraltypesofservicesforthebettermentof women.Followingaretheservicesprovidedby Figurella:
Foundedin2011,FigurellaUSAisan organizationaswellasamethoddesignedto providewomenwithone–on–onetraining, detoxification,andnutritionalconsultingtoprovidea revitalizingexperienceinthehealthandwellness.
Withover250locationsin20countriesworldwide,itis thelargestspaandfitnesscentersolelyforwomen.Ithas 200centersinItaly,about50inSouthAmerica,and moreintherestofEurope.In2012,Figurellaintroduced itsfitnessmethodtotheUnitedStates.First,itopenedin CoralGables,secondinPinecrest,andrightafterinBoca Raton.Inthelast2yearsitopenedfournewlocationsin SouthBeachAventura,DoralandWeston.
TheideaisthatFigurellaisa100%femalespacewhere itsclientscandisconnectfromtheworldanddedicate timeforthemselveswiththesupportofitsspecialized staffwhichbreathesitscorporateculturethatpermeates andnurturesalllevelsofmanagement.
Ÿ BubbleWorkout:Thethermogenicbubbleworkout takesplaceinacontrolledtemperaturespacewhich maximizestheclient’smetabolismrate.Itisa30 minutefullbodyworkoutthatisequivalentof1.5 hoursatthegym.Itusesresistancebandsandvery specificlowimpactmovementstotoneandshape. Everyexerciseisdesignedtotargetandtonea specificareaofthebody.Withdedicationand commitment,itsclientsseeresultswithintwoweeks.
Ÿ OxygenBath:Afterthebubbleworkout,Figurella’s clientsstepintothespadetoxbathandthenjustsit
October 2018 30
andrelaxasincreasedoxygen levelsallowforimprovedblood circulation,boostsmetabolism for72hoursandleavestheskin withanaturalglow.Finally,by purifyingthebody,clientfeels energized.
ReformingtheBenchmarksof Fitness
CristianaLelliisthePresidentof Figurella.Lellihasbeendecisively takinginitiativeforyearsinher homelandofItalyandnowinthe U.S.In2012,sheopenedthefirst FigurellaoutletintheStates,anallnaturalfitnessandweightlosssalon forwomen.Inheryouth,shewasa competitiveswimmerandalways followedtheFigurellaprogramevery day.Cristianawearsherphilosophy onherwristwithatattoothatreads “Carpediem”aLatinaphorism, usuallytranslated“seizetheday”.
Cristianasays “she is pleased to introduce Figurella to American women seeking to improve their overall health and wellness.” Inher experience,inItaly,somewomen comejusttostayinshape.Many havehadgreatsuccesswithweight loss.Shelovestostayfitandhealthy andifsomebodywantstoloseinches inaparticularpartofthebody, CristinamadesurethatFigurellawas therightplaceofthejob.
Figurellawasborntogivewomena completeandall-naturalsolutionto theweight-gainproblem.Ithaslearnt somuchinalltheseyearsworking withwomenonly,thatFigurellafully understandswhateachclientwants andneeds.Itisabletoprovide
clientswithanexclusiveand personalizedexperiencethatnoother businessprovides.Itcontinuously improvesitswayofdealingwith eachdifferentsituation.
AGlobalOutreach
Thebrandispresentinvarious countriesandgrows,bothwiththe presenceofpointsoftheparent companyandalsothroughthe franchisingbusinessmodel.Inthe USitappliedanewstrategythat involvesvariousphases.Thefirst wastheestablishmentofthebrandin awell-definedarea,openingthefirst centersincompaniesdirectlywith
thefranchisee.Onceitwasfamiliar withthemarketandhadfirst-hand experiences,theopportunitiesand difficultiesstartedtodevelopits projectstartingfromarealbase.Itis currentlyamemberof6franchisesin Miamiand1inBocaRaton.
Thesecondphaseinvolvesthe openingoffranchisecenters, followingtheclassicmodel,around Miamiitselfandinthenearby counties.Thethirdphaseinvolves theopeningoffranchisesinthemain citiesofFloridaandtheninwhatit coulddefineas“secondary”.Whiles thefourthphasewillbetogetoutof Floridaandproposeitsbusinessin otherstates.
PromisingCustomerSatisfaction
Thetrajectoryofthebrandsand methodsdemonstrateits effectiveness.Itsmethodhasa technologicalandscientific componentthatactuallywascreated 40yearsago.Sincethen,progress hasbeenmadeintheevolutionofthe samewithouteverbetrayingthe initialconcepts.Soit’sclearwhatit takestoachievetheresultsit promisestoitscustomers.
WhenawomanentersinFigurella, theorganizationknowsthatifshe listenstoitssuggestions,shewillget theresults.ButwhatmakesFigurella reallyproudofwhatitdoesandwhat makesitdifferentfromcompetition istothinkthatwhenwomenenter Figurellatheycrossapaththatleads themtochangenotonlymeasures butabovealllifestyle.
Best to Open in 2018 The
October 2018 31
Women wellbeing through commitment and results.
FRANCHISES
Julian Reusing Founder & CEO
GoliathTech Inc.:
An Industry Leader in Hot-Dip Galvanized Products and Code Compliance
HeadquarteredinMagog,Canada,GoliathTech Inc.dealsinhelicalscrewpilesandoffersthebest pilingsolutiontosupportclients’project.It manufactures,designs,distributes,andprovides engineeringandcustomersupporttoallitsGoliathTech Franchiseeworldwidethroughitsnetworkofcertified installersandfranchiselocations.Itisastrong,safeand innovativecompanywhichneverstopsimprovingsothat clientsmaybenefitfromitsunequalledqualityproductsand services.
GoliathTechInc.hasawiderangeofapplicationswithinthe fieldofconstruction,includingfoundations,housing,solar, underpinning,signage,decks,swimmingpools,agricultural infrastructuresandsoon.Itoperateswithover200open franchiseunitsglobally.ThenetworkofGoliathTech’s franchiseesdoesmorethanmerelycarryoutsimpletasks andputtheirvastexperiencetowork,toguaranteeoptimal anchoringofeachpile.Itcarriesover1500construction projectseverysinglemonth.GoliathTechInc.caterstoits projectsfrombeginningtoendwithitsin-house engineering,production,businessdevelopmentand customerserviceteam.
UnparalleledProducts
Helicalpilesarefastertoinstallandhaveahigherbearing
capacity.Helicalpilesaredrilledintothegroundandwill notdestroythelandaroundtheprojectasthereisno excavationrequired.GoliathTech’smanufacturersofscrewpilesandhelicalanchors,usehigh-qualityrecycledsteelin theirfabricationwhichreducesthecarbonfootprintand protectsnaturalresourcesandenergy.Screw-pilesand helicalanchorsarealsousefulforthesupportoftemporary structuressincetheycanberemovedandreusedwithno changeinstructuralintegrity.Thisisverydifferentfroma drivenpileordrilledshaftoragroutedanchorwhichare oftenjustabandoned.Somescrew-pileswhichhavebeenin sameplaceforseveralyears,thecompanyhasremovedand reusedthosescrew-pilesatanothersite.
GoliathTechfabricates100%oftheirproductsinitsNorth Americanfactory.Ithasmanydifferenttypesofheadsto suitanyproject.TheengineeringteamofGoliathTechcan draw,produceandhaveanyspecialheadsneededandthey chargenothingforthesecustomizedheads.Theseheadsare alsopatented,toprotectGoliathTechfromthecompetitors.
TheGoliathTech’sproductsaretheonlyfullygalvanized productsfromtoptobottomincludingthelevellinghead
October 2018 32
andthebolts.Itistheonlypile companythatoffersstandardproduct atnoextracost.Thepilesarethermally protectedagainstfrostwith polyurethaneinsulationandarealways includedatthefactory.
GoliathTechistheonlyscrewpile companythatofferspileswith engravedlotnumberstoallow traceabilityofitsproducts.Itcan recognizeexactlywhichpilecomes fromtheparticularlot,evenonceitis putintheground.Ithastraceability rightbacktothemillreportfromthe steelsuppliers.
AnInnovativeLeader
JulianReusing,theFounderand CEOofGoliathTechInc.,isan accomplishedentrepreneurwhohas foundedandownedafewcompanies inthepastincludingISIConnect, MemoryExpertsInternational(MXI) Inc.,andcurrentlyresidesat GoliathTechInc.
GoliathTechInc.wasfoundedin Quebec,CanadaCorporationasLes PieuxGoliath.Julianpurchasedthis manufacturerofhelicalpilesin2013 andnameditasGoliathTechInc.
Julianhasgrownmultiplecompanies inmultipleindustriesandalways startedhisjourneyfromzeroand reachedtothegloballeaderinevery industryheworkedin.Hehasbrought GoliathTechtobecomeoneofthe fastestgrowingfranchisesgloballyin 2018.Hehasbroughtthiscompany,a high-techapproachtoanindustry.
CertificationsandAchievements
GoliathTechInc.isbuildingcode compliantineverycountryitoperates globally. Thecompanyhasawide
rangeofcertificationsanditis continuallysearchingfornewonesthat wouldbepertinenttoitsproductsand installations.
Itscertificationlistincludes:ISO 9001:2015(Qualitymanagement) certificationwithcertificatenumber: Q101242,ISO14001:2015 (Environmentalmanagement) certificationwithcertificatenumber: Q101242,CCMC#13675-R certification,ICC-ESCertification ESR-3726,CWBandAmerican WeldingSociety(AWSD1.1) certification, AmericanWelding Society:AWScertification,Canadian WeldingBureau:CWBcertification, CanadianFranchiseAssociation(CFA) certification,andmanymore.
GoliathTechInc.ownsutilityand designpatentinCanadaandtheU.S.
FutureEndeavour
GoliathTechlooksforwardtoexpand itsrootswider,globally.The organizationseesitselfastheglobal standarddefectorofhelicalpilesanda trendsetter.GoliathTechfindsitselfas themanufacturerandintroducerof newtoolsandaccessoriesinthe industryasitproducesdifferenttypeof headsaspertheirneed.
Hearingfromtheclients
“Whenpeopleaskme,Why GoliathTech?WhyIchoseGoliathTech andwhytheyshouldtoo?
Myanswerhasalwaysbeenforthe qualityoftheproduct,whichis exceedingtherequirementsofthe nationalbuildingcodeonallapplicable articles,ATTHESAMETIME, always.Helicalpilefoundationshave beenaroundsincetheearly1800’s.My onlyconcernisthatwiththeinfluxof helicalpileuseintheresidential markethasresultedindifferent oversights,occurringondailybasis. Mostpeopleseemtobefocusedonthe positivefactorsandareoverlooking themandatorybuildingcode requirementsandwhatisrequiredfor totalcompliance.Ihaveencountered numeroushelicalpileinstallsthatare simplynotinstalled,usedand inspectedproperly.Consequently,time andtimeagainIamseeingprojects thatdonotmeetthebuildingcodefor differentreasons.Notallscrewpiles arethesameandnotallhelicalpile installationsmeetthebuildingcodeor eventhemanufacturer’sCCMC report.”–
Guillaume Roy from New Brunswick
Best to Open in 2018 The FRANCHISES October 2018 33
We are the most important manufacturer in the helical piles industry globally.
Steve Willis Managing Director
Forbusinesses,whenitcomestomakingagoodfirst impression,manyfactorsareimportant,notthe leastofwhichistheconditionoftheirflooring. Fromthemomentavisitorsetsfootintoafacility,thefloor speaksvolumes;evenafinanciallysuccessfulbusinesswill sufferifthefloorofitspremisesisstained,worn,orgrimy. Withthisinmind,milliCaredeliverstransparentand trustworthycleaningservicestobusinessesandfacilities. Foundedin1984,milliCareisafloorandtextilecare providerandasubsidiaryofMilliken&Company,a manufacturerandmarketerofchemicals,fabrics,textiles, composites,andfloorcoveringsforoffices,hotels,airports, andothercommercialenvironmentssince1865.
milliCarehelpsbusinessessucceedbyprovidingtrusted carethatnotonlyhelpsfacilitiesmakeagoodfirst impression,butalsoextendsthelifeofflooringandtextiles andimprovesindoorairquality.Whetherit’sanairport,a hospital,acorporateheadquartersorauniversitycampus, themilliCarenetworkofindependentserviceprovidersisa trustedsourceforfloorandtextilemaintenanceneeds, offeringthemostenvironmentallysustainableandproven maintenancesystem.
milliCareisrecognizedasthepremiercommercialflooring carecompanywiththemostadvancedtechnology,
milliCare: Delivering Trusted Care
providingexceptionalsupporttoitsfranchisenetworkand itscustomerslocally,nationally,andworldwide.
FromaCorporateBusinesstoaFranchiseModel milliCarewasoriginallystartedin1984asacorporate businessdesignedtoserviceMillikencarpetcustomers acrossthecountry.Thefloorandtextilemaintenancewas deliveredtothesecustomersbycorporateemployeesand certifiedcontractors.
Aboutadecadelater,Millikendecidedtochangetoa franchisemodel.ThispromotedgrowthofthemilliCare brand,andsignificantlyincreasedmarketpenetration,by allowingMillikentofocusmoreonfurtherresearchand developmentwhilethefranchisenetworkconcentrateson servicingallbrandsofcarpetandflooring.Today,milliCare isingrowthmodewithanexpandingnetworkoffranchise locationsthatareeachstaffedwithtrainedandexperienced technicians,providingbusinesseswithexceptionalfloorand textilecare.
October 2018 34
FRANCHISES
ProvenLeadership
Withovertwodecadesofmanagement experienceinsales,marketing,and franchisedevelopment,SteveWillis joinedmilliCareastheManaging Directorin2017.Steveisresponsible forgrowthandperformancewithin milliCare’sglobalfranchisenetwork. Heoverseesstrategyimplementation forthecorporateteamandhelps increaseongoingrecruitmentwithin themilliCarenetwork.Hebringsa hands-onapproachtosupportingand growingthefranchisenetwork.
SteveisaCertifiedFranchise Executive(CFE),anapproved continuingeducationproviderfor propertyandfacilitymanagers,and holdsallthreemasterlevel certificationswiththeIICRC.Withthe currentmilliCareteamandthebacking ofMilliken,milliCareispoisedfor continuedgrowthunderSteve’s leadership,bothdomesticallyand internationally.
AssuringtheCleanestWork Ecosystem
milliCaredeliversthehighestquality ofservicesincludingcarpetcare, textilecare,tileandgroutcare,general maintenancefloorcare,entryway protection,protectivecare,and performancecoating.
milliCare’sparentcompany,Milliken, ownsmorethan7,000patents,manyof whichareinthefloorcarearena.Most well-knownisitsdrycarpetcleaner,a specializedpolymer.Withitsextensive researchanddevelopment,the companyisconstantlystrivingto provideitsfranchiseeswithinnovative approachestofloormaintenance.
milliCarewillcontinuetoimproveits technology,chemistryandcleaning techniquestoensurethatitremainsthe leaderinfloorandtextilemaintenance whilecreatinganenvironmentthat allowsitsfranchiseestoachieve maximumprofitability.
CommittedtoEnvironmental Responsibility
MillikenandmilliCarecareaboutthe impacttotheenvironmentandare committedtosustainabilityand environmentalresponsibility.
ThemilliCaredrycarpetcleaning processuses99.5%lesswaterthanhot waterextraction–andhotwater
extractionrequires319%moreenergy tocleanthesamesquarefootageas milliCare.
Alongwiththecompany’sprocesses, itsproductsarealsoenvironmentally responsible.milliCare’scorecarpet cleaningproductsareGreenSealGS37certified.Thecompanymade packagingchangestoitsDryCarpet CleanerandDetergentResidue Neutralizerwhichcansavean additional29,829lbs.ofpackagingper year.That’salmost15tonsofplastic thatwillnolongerberequired.
Millikenhasbeenrankedby Ethisphereasoneoftheworld’smost ethicalcompaniesforthepast12years, andmilliCaretakesprideinsharingits parentcompany’sethicalcommitment. milliCarealsoholdsthedistinctionof beingtheonlyglobalcompanyfocused oncommercialfloorcareand maintenance.Inaddition,milliCareis knownasanenvironmentally responsibleandsociallyconscious organization.
AdmiringWordsfromCustomers
“TheyhaverestoredcarpetthatI thoughtIwasgoingtohavetopullout. Thenapwasdown,itwasfilthy.No onecouldgetitclean,wetextraction couldn’tgetitclean.Theyrevivedthe carpetandgaveustwomoreyears withthatcarpet.Itwasanincredible costsavings.”
“milliCaresavesusmoney.Savesus stress.Theyfindaway,theyworkwith us.Wefeelimportantbecausethey makeusfeelimportant.”
Best to Open in 2018 The
We provide innovative and customized maintenance plans to extend the life of facility flooring and textiles.
October 2018 35
The ROLE of for CONSULTANTS Every Stage BUSINESS
Everybusinessownerandexecutivecomestothe realizationandfearthattheydon’tknowwhatthey don’tknowatsomepointinthegame. Toleap beyondthisfundamentalhurdle,wiseleadersleanon expertstohelpfillinthegap. ExpertssuchasCPAs, attorneys,bankers,mentors,andconsultantsareroutinely soughtbysuccessfulbusinessownersforguidance,advice, andsupportthatcanbepromptlymadeeffective.Gapsin businessareessentiallyanalyzedtodeterminethebest, quickest,simplest,ormostcost-effectivesolution,whichis thendevelopedandfinallyimplementedbyconsultantsin variousnicheseveryminuteoftheday.
Consultingisabigindustryforareason.Businesseshavea highriskoffailure.Failureiseasy,andfailureishard.With theassistanceofaconsultant,businesseshaveamuch betterchanceofsurvival. Let’stakealookathow consultingcanworkateverystageofacompany.
Start-up/Pre-revenue
Thisstageofabusinessisfilledwithpassionanddreams. Theowneristypicallyatechnicianwithintheindustry breakingfreefromtheconstraintsoftheirbossorisa dreamerofgreatthingsingeneral. Problemsarisewhenthe manycomponentsofrunningabusinesstherightway interfereandbogdownthissolopreneur.Seeminglysimple, buthighlyimportant,responsibilitiessuchasaccounting, operations,andmarketingcanquicklyoverwhelmandlead tofailure.
Bringinginaconsultantatthisstageorpriortostartupcan savethesolopreneurfromatremendousamountofstress. Theconsultantcanwalktheownerthroughthehurdlesof businesswitheaseandexperience.Establishingsystems, creatingprocedures,andbuildingplansforsalesand marketingwillpreparethebusystart-upforsuccessful growththroughtothesmallbusinessphase.
Mom&PopShop
Mom&PopShopsarewhatwerefertosmallbusinesses with1-25employees.Thismaybeasmallgenerational businessoragrowingstart-upthatishiringfriendsand familytohelpgetthejobdone. Oneday,thegoalsbecome toolargeandtheownerstakeonmorethantheycanhandle inanefforttogrow. Whattheseownersdon’trealizeisthat theyneedtohavedefinedsystemsinplace,alongwith communication,leadership,andagrowthplantomove beyondMom&PopShopstatustoSmallBusinessstatus withoutsufferingcollapse.
SmallBusiness
Thesmallbusinesstypicallyhas1-100employeeswhich mayalsoincludemanyfamilyandfriends. Somesystems areinplace,yettherelacksorganizationand communicationleadingtheownerdownapathof“too manychiefs”ornotenoughoversight. Atthisstage, businessownersmaydiscovertheyhavealotofpeople doingthesamething,noformalprocessesandalotoffires toputout. Stressonceagaintakesholdofthebusiness ownerinawaythatmaymakethemquestionclosingshop andgoingbackintotheworkforce.
Consultingatthesestagesrequirein-depthanalysisof wherethecompanycurrentlyexistsonthespectrumand identifyinggapsinthefoundationoftheorganizational structure. Analysiswillrequirealookatfinancial performance,operationsworkflowandprocesses,systems integrationandutilization,humanresourcessuiteof knowledgeandprocedures,centralizedstandardoperating procedures,marketingplansandstrategy,andmore. Analyzingeachcomponentofthebusinesswillbringto lighttoplayerandsecondaryissuesthattheconsultantwill prioritizetomatchurgencyandeffectiveorganizational modelingforproperimplementation. Businessowners shouldexpectthisprocesstotakesometime,butintheend
Expert’s Column October 2018 38
AbouttheAuthor
AprilSalsbury,MBAistheowner ofSalsbury&Co.,abusiness managementconsultingfirm. After growinganorganizationfrom15 employeesto100employeesand sevenlocations,including internationaldistributionand workinginlegislationforindustry oversightandaccreditation,she believedherexperienceasaCEO anda“builder”couldhelpsmall businessownersavoidcertain hurdlesandgainvaluableinsight.
thebusinesswilloperatelikeawell-oiledmachineready forgrowth.
Mid-sizeBusiness&Enterprise
TheMid-sizeBusinesshassuccessfullyidentifiedtheneeds ofagrowingbusiness.Mostcompaniesofthissize(101999employees)andoftheEnterprisesize(1,000+ employees)haveestablishedpoliciesandprocedures, humanresources,systemsintegrationwithmaximized utilization,andhaveaplantomoveforward.Theseareas willexperienceongoingexpansionenhancementovertime. Mid-sizecompanieswillstarttodepartmentalizeandcreate anexecutiveteamforimprovedoversightandstrategy development. ProblemsMid-sizecompaniesfaceare keepingeveryoneworkingtowardthesamegoal, communication,effectiveleadershipandmanagement development,mergersandacquisitions,continuous improvementofsystemsandoperationalworkflowand recruitingforlongevityallwhilestayingontopoftheirnext strategicmoveandpacingchange. Enterprisescontinueto refineandsiloroleswithinthecompany;howeverthey experiencemanyofthesameissuesamid-sizecompany does.
AtMid-sizeandEnterpriselevel,Consultantsarebrought intoacompanyonaprojectbasisandwillbefocusedona
nicheofservice. Thisiswhenthe:BrandingConsultantis broughtintodevelopabrandorrevitalizeabrandfora segmentofthebusiness;LeanSpecialistsarebroughtinto examineonesegmentofthemanufacturingprocess;System AnalystisbroughtintocreatefunctionalAPIstoconnect the25softwareprogramsusedbythecompanytoprevent errorsandreducetimewastedonduplicatingentries;and possibly,Coachesarebroughtintodevelopamid-level managementteam.
ThereisaneedandaplaceforConsultantsateverystageof business,evenbeforethefirstsignsoffailure. Bringinga Consultantintothecompanyearlierintheprocesswill makethetransitiontothenextbigstepeasierandthelongtermoutcomeofthebusinessmuchbetter.Although businessownersmayhaveadifficulttimejustifyingthe costofconsulting,especiallyiffundsarelimited,the desiredendresulthasgreaterpotentialtoberealizedina shortertimeframe.Companiesthathavesuccessfully workedwithconsultantsseethevalueoftheirworkinthe overallsuccessofthebusinessandoftenretainconsultants forfutureprojects.
October 2018 39
April Salsbury owner Salsbury&Co.
Dennis Kambeitz Founder & CEO
Robots.Education:
Providing Imperative Knowledge of Robotics
InaninterviewwithInsightsSuccess,theFounderand CEO,DennisKambeitzofRobots.Educationshares hisinsightsbehindthetriumphantsuccessofhis organizationintheglobalmarketplace.
Belowarethehighlightsoftheinterviewconducted betweenDennisandInsightsSuccess:
Giveabriefoverviewofthecompanyanditsvision. Thecomingdecadewillbedefinedbythelargestworkforce transitioninthehistoryofmankind. Millionsofjobswill beeliminatedbyroboticsandartificialintelligence,while millionsofnewjobswillbecreated. Equallyimportantto understandisthatasignificantnumberofremainingjobs willbetransformed.
Theworkplaceischangingincrediblyrapidly.As companiesintegratemoresophisticatedtechnologies,job applicantswhohavestrongtechnicalskills(including roboticsliteracy)willhaveahugeadvantage.It’simportant tounderstandthatwe’renotadvocatingthat“everyone needstobecomearoboticistoraprogrammer”,buthave roboticsliteracywillbeasignificantdifferentiatorinthe workforcewithinthenextsevenyear,acrossahugenumber ofindustriesandjobs,includingjobsthatwouldn’tbe consideredtobe“technicalinnature”.
Robots.Educationisaworldleaderinaddressingthis challenge.Weteachroboticsdirectlytochildrenandadults throughin-schoolandafter-schoolprograms,summer camps,andeveningandweekendworkshops. Wealsoworkcloselywitheducators,helpingthem understandthebestpracticesforteachingrobotics. We’ve trainedhundredsofeducatorshowtoteachrobotics,and literally100%ofthemhaveindicatedthattheywould recommendustotheircolleagues.
Ourstrategiesforteachingroboticsallowvirtuallyanyone toacquireroboticsliteracy.Perhapsmoreimportantly,our programsareincrediblyengagingforstudentsandwe’llsee enrollmentlevelsthatfarexceedanythingthatschoolsor otherprogramsareachieving.
Overthepast4yearswe’vedemonstratedroboticstomore than14,000studentsfromgrades4-12,andfollowingour presentations,90%ofthemhaveindicatesthattheywould beinterestedinlearningrobotics.
Thecomingdecadewillseeexplosivegrowthwithinthe roboticsindustry,andthedemandforroboticseducation willgrowrapidly.Ourapproachtoteachingroboticsis incrediblyinspirational,whileourstrategiesand methodologyallowvirtuallyanyonetolearnrobotics.
99%ofourprogramparticipantswouldrecommendusto theirfriendsandfamily.
Whatarethecutting-edgeproducts/servicesofferedby Robots.Education?
Weuseworld-classtechnologyandcombineitwithan
October 2018 40
approachthatinspiresalmost everyone. Mostotherrobotics programstendtofallintotwo categories–thestudentsareusinglowpoweredtechnologyortheyarehighendengineeringprograms.Oncewe acceptthatALLourstudentsneed roboticsliteracy,thelowpowered optiondoesn’tteachenough,andthe engineeringprogramsonlyattract engineeringmindedstudents.
Weteachreal-worldroboticsinaway thatinspiresvirtuallyeveryone,and thatvirtuallyeveryonecanlearn.There trulyisnothingelselikeit.
Whatarethedistinctive features/foundationsthatmake Robots.Educationuniquefromits competitors?
Ourprogramsachieveincredibly strongresults.100%oftheeducators whowehavetrainedwould recommendustocolleagues,and99% ofprogramparticipantswould recommendustofriendsandfamily.
Wemakeroboticsfunforeveryone. Ourinnovativeapproachtoteaching robotics(andincrediblelevelsof engagement)allowsustobuildstrong relationshipswitheducators,whereby theywilloftenviewusasatrusted resource,ratherthananoutsidevendor.
WheredoesRobots.Educationsee itselfinthelongrunandwhatareits futuregoals?
Roboticseducationwillseemassive growthoverthecomingdecade,and Robots.Educationhaspositioned themselvesasgloballeadersinthis area. Overthecomingdecade,wewill inspireandeducatemillionsofpeople onrobotics,helpingthembesuccessful inbothschoolandtheircareers.
AbouttheLeader
Dennisisrecognizedasagloballeader andpassionateadvocateforSTEMand roboticseducation.
Dennisisregularlyinvitedtospeakat educationconferences.Overthepast threeyears,he’sbeinghelping thousandsofeducatorstocomprehend thedisruptionintechnologythatwill arriveintheworkforceandwhata companyneedstodotoprepareits students.Hispresentationshavebeen describedas“paradigmchanging”and “somethingthatALLeducatorsNEED tohear”.
Superintendentswhohearhis presentationswilloftenaskDennisto
speaktotheirprincipals.Andfurther thosePrincipalswillaskhimtomeet theirstaffmembers.Universitiesand schooldistrictshaveflownDennis acrossthecontinenttotraintheir professorsandteachers.
Dennis’sinnovativeapproachto teachingroboticsandcodinghas helpedhundredsofschoolstoachieve unprecedentedlevelsofstudent engagementacrossalldemographics. Hisstrategieshasprovedtobe successfulwithboys,girls,nerds, jocks,thegifted,andevenstudents whoarenotasacademicallyinclined.
TestimonialsfromRobots.Education Clients:
“The session made me understand how far-reaching robotics is becoming. We have to change our educational structure to include all students in robotics/STEM. ” –JoanneSgroi, TechnologySpecialist,WoodcliffLake, NewJersey
Robots.Education
are world leaders in robotics education.
“Great Session, I liked the introduction to robotics at the beginning - puts it all into perspective.” –AnnaZborowska, Teacher,St.Gregory
Best to Open in 2018 The
“Best PD ever! Loved it! So Fun” –Sherri-LynnPearce,Counsellor,CSSD October 2018 41
FRANCHISES
Thesecurityservicesindustryconsistsof companieswhichprovideprivatesecurityguards andpatrolvehicles,aswellasadditional ancillaryservicessuchasalarmsystems,cybersecurity, backgroundscreening,investigation,riskanalysisand securityconsultancyservices.Poweredwithan innovativeapproach,Signal88Securityprovides securityservicesforresidential,commercial,and industrialclientsbasedonafundamentalbeliefthat safetyisabasichumanrightandneed.Signal88 Securityrecognizetheirclientshaveapurpose,which theycanonlyfulfilliftheirphysicalenvironmentissafe andsecure.Hence,thecompanyiscommittedtoserve theirclientsthroughlocalownership,professional serviceandinnovativetechnology.
Signal88Securityistheworld’sleadingsecurity franchise,providingpeaceofmindtothecommunities. SincetheSignal88’suniquemobilepatrolmodelis proactive,thepresenceofatrainedofficerbehindthe wheelofahigh-visibilitySUVpreventcrimesandgives thecommunitythepeaceofmindtheydeserve.
Additionally,beinganindustryleadingtechnology provider,Signal88’sstate-of-the-art88Edgetechnology helpsofficerstopatrolsafelyandeffectively.Thefirm’s
Signal 88 Security: The World’s Leading Security Franchise Offering Peace of Mind to Communities
digitalreportsincludingphotos,videos,andGPSdata arealwaysavailabletoclientsfortotalaccountability. Presently,Signal88Securityisguidedbyasetofcore valueswhichincludespassion,honesty,integrity, relationships,serving,andlearning.
ADynamicLeader
Signal88Securitywasfoundedin2003andbegan franchisingin2008afterReedNyffeler,nowCEO, introducedtheconceptasawaytorevolutionizethe industry.ServingasitsChiefExecutiveOfficer,Reed overseestheoveralldirectionandvisionofSignal88as wellasallnewservices.Healsomanagestheresearch& development,administrativeduties,salesandmarketing strategies,andgeneraloperations.Hiskeyvisionisto bringinnewfranchiseowners,sohecontinuedto introducenewideasthathelpedthecompanyscaleand increaseprofitabilityforthefranchiseowners.
PriortoSignal88Security,Reedplayedacrucialroleas theRegionalSalesManageratBlack&Deckerinthe
October 2018 42
Reed Nyffeler CEO
Midwestandlaterbecamethe NationalSalesExecutivefora prominentholidaylighting distributoranddevelopedthe distributorshipprogram.
MeasurableBenefitstoClientele
Signal88Securityhasdisruptedthe industrywithitsfranchiseconcept thatoffersthenationalbrandswith supportandtechnology,alongwith thelocalownersthatbuild communityandclientrelationships. Itisconstantlyinnovatingsecurity servicesandutilizinginnovative technologythatimplementsGPS tracking&dispatch,video&photo reporting,customizableclient dashboards,transparent,and searchablereports.
Signal88Securityserviceprocesses arebuiltaroundspeed-to-actionand transparency.Thismakesiteasyfor theirclientsandtheirresidentsor customerstoprovideanenvironment wherepeaceofmindisareality;not agoal.Thecompanyoffersaproven modelofsuccessforitsfranchises basedoncontinualinnovationand improvementthatcreatesa measurablebenefit.
Cost-EffectiveSecurityServices
Inarapidlygrowingindustry,Signal 88’sfranchisemodelcreates sustainableandrecurringtopand bottomlinegrowthforitsowners.It offersanarrayofsecuritysolutions thathelptheclientswithpeaceof mindtopursuetheirpassioninlife.
Recently,theexpertshavedeveloped customsolutionstoprovidethe clientswiththebestsecurityoptions
fortheproperty,personnel,andother assetstoprotect.Signal88officers adoptacutting-edge,proprietary technology,88Edge,toviewtour instructions,checkinassigned locations,andfiledetailedreports..
Thecompany’spatrolserviceisthe mostcost-effectivesecuritysolution thatcurrentlyoffersGPS-tracked vehiclesandtime-stampedelectronic reportsensuringqualityserviceswith verifiableperformance.Thisoffers theclientstheflexibilityof customizedprogramstoaddressany securityconcernssuchas maintenance,accesscontrolservices, facilitieschecks,disturbanceand alarmresponse.Inaddition,the
dedicatedservicesaredesignedto efficientlymeettherequiredneeds withprofessionalsecuritypersonnel. Thisprovidestheclientelewith highlytrained,highlyvisible,and highlyeffectivecoverageat businessesofanysize.
Finallyundertheeventservices, Signal88securityoffersthepatrons withpeaceofmindandrecognizes theneedforprofessionalismin creatingapositiveimagethrough protection.Withanextensivelistof satisfiedclientsrangingfrom professionalandcollegesporting venuestosmall,privatefunctions, theteamispreparedtoprotectthe client’sinvestments,patronsand reputation.
FutureEndeavors
Currently,thesecurityindustryhas beencomprisedoftwomain segments.Thefirstsegmentisthe largenationalcompanieswhoare successfulonconsideringthe technology,marketing,and scalability.Thesecondsegmentisthe smallmomandpopoperators performingagreatjobatcommunity andclientrelationships.
Beingthatthefranchiseconcept offersthebestofbothworlds,Signal 88Securitystrivestobecomethe largestphysicalsecuritycompanyin theworld.Althoughthecompanyhas somegroundtomakeup,ithas grownrapidlyandisconfidenttoset upitsfranchisemodelsforlong-term andsustainablegrowth.
Best to Open in 2018 The FRANCHISES October 2018 43
We’re here to provide peace of mind to pursue passion in life.
FRANCHISE
IS A PROFITABLE STROKE OF BUSINESS?
Technology,technique—nameit, theworldhasbestowedsome remarkablyadaptive implicationsandstimulatedtheminto becomingaglobalbrand.Yet,many organizationsarestrivingtoattainthe fullbenefitsofbeingaglobally recognizedbrand.Tostretchout confinements,variousorganizations oftenofferfranchiselicensesto franchiseownersinpotentially profitableregionsforacquiringabetter customerapproach.Insteadofstarting fromascratch,anindividualcan purchaseafranchiseandstartwitha provenbusinessmodelthathasamore probabilityofachievingsuccess.
Withadequatemanagementand guidance,onecaneasilyflourishinthe businessworld.Franchisebusiness strikesdowncertainhardshipsand strugglesthatmightbefacedinthe start-ups.Choosingfranchise
October 2018 44 Franchise Ecosystem
businessesoverastart-upcouldprove asabetteridea,asithasmorefruitful benefitsthatofanyinitial-staged businesses.
AnEstablishedOpenSystem
Unlikeanystart-ups,afranchise businessallowsanindividualtocarry outtheoperationdirectlyfromthe establishedfoundation.Frombrand cultivationandmarketingtofuture plansandcustomerbase,anew franchiseownerisblessedwithalmost everything.Anoutletofafranchise ensurestheideaoffollowingthe similarbusinessmodulesand operationalmethodscanbemore effective.And,implementingsome newtweaksinsuchabsoluteaspects makesthetaskeasierforadistributor.
Inaddition,italsoallowsprofessionals tooverviewthebusinessreportsand keyperformanceindicatorswhichaid
onetoadaptandmakeappropriate businessdecisions.Besides,astrong supportsystemisoftenanecessity ratherthanawant.Itsupportsan individualinmaintainingbalance betweenbothindependentideologies andthebrand’sbusinessmodules.The supportmostlyincludesthevast knowledgeaboutthefranchiseandan expertiseoutlookonproducts.With suchsystem,manynewbusiness personalitiescanperpetuallysustainin themassivemarkets.
LessriskfactorandHigherSuccess Rate
Oneoftheprimaryconcernfactorand themisconceptioninfranchise businesslieswithinthelimitationof autonomy.Unlikeindividual enterprises,afranchisebusinessmight befacingsomeproblemsregarding receivingafullscaleautonomywhich canbeoverruledthereafter.Itrequires
compassionoverchoosingafranchise whichismoresuitablewitha purchaser’sbusinessethics.This reducestheriskofbeingdominatedby franchisorsandotherinvestorentities andhelpsindraftingownrulesto followon.
Thoughafranchisecomeswithawellestablishedplatform,itdoesrequire consistenteffortsonbringingthe organizationupwards.Accordingto variousreportsandfacts,ithasbeen alsostatedthatthesuccessrateof franchisebusinessisquitehigherthan anindependententrepreneurial venture.Asfranchiseesoperateundera systematicbusinessmodel,theygetan indirecttraininginmarketingaswell asstaffhandling.Withalarge-scale marketing,thefranchiseescan promptlyattainmorecustomer attractionresultingintoahigher growthrate.
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InstantCustomerAccess
Customerengagementisoneofthe mostcrucialanddifficultprocessesina businesstobear.Togainmorenumber ofcustomers,anorganizationhasto investtheirtimeandeffortson processingvariousmarketingaspects. Incaseoffranchisebusiness,theodds arequitesimilarbutwithfewerefforts. Asmostoffranchisebrandshavea nationaloraglobalrecognition, franchiseesarerequiredtocontribute intoa“marketingbudget”through whichtheparentcompaniescould processoutanextensivepromotion campaigns.Meanwhile,franchiseecan alsostartanindependentcampaignin ordertogaininstantcustomer engagement.
Belowaresomemethodsthrough whichfranchiseescanupliftthe business,independently.
Focusingontargetaudiences—instead ofexaggeratingovercustomer approaches,onecannarrowdownthe targetaudiencestohighlyqualified prospects.Itallowsbusinessownersto concentrateandcomeupwithbest prospectstodeliver.
Return-policy—beingthemost traditionalandeffectivewaytoattract customers,utilizingreturn-policiesin franchisebusinesswillaidthe franchiseestogetbettercustomer approach.Providingsomethingin returnandofferingvariousschemes helpsincreatinganadversemarketing network.
HowFranchiseBusinessworks?
Quiteafewrequirementsareneededto befulfilledbyaprospectivefranchisee ownerinordertogetqualifiedfor licensingthebrand’sname.The qualificationrequirementssignificantly varyfromonefranchisortoother.It oftenincludesmaintainingahighernet worthandagoodcreditscorefora largerinitialinvestment.Inaddition,a franchiseemustbehavinganother sourceofincomealsoan industry/managementexperiencefor guidingbusinesseffectively.
Subsequentlyconsideringallthe factors,thefranchisordetermines whethertheprospectiveowneris worthyenoughtobequalifiedforthe businessornot.
AFranchiseagreementincludescertain setsoftermswhicharerequiredtobe followedbythefranchisees.After beingqualified,anindividualsignsan agreementwherehe/shehastopaya franchise-feeinordertoacquirethe licensetousethebrandsnameandits businessprocesses.Simultaneously, thefranchisorassistsfranchiseeswith allocation,supplierconnections,storemanagementandstafftraining. However,italsobestowsvariousfacets likespecifictestedoperatingsystem, withcreativemarketingstrategies.
Initially,theopportunitiesof implantingreinventioninfranchise businessarenarroweddownasthe focusofafranchiserisondeliveringa consistentexperienceacrossallthe locations.Amultiplefranchised locations,afranchiseecaneasilyattain increasedpurchasingpower.Also, Franchisebusinessallowsbusiness personstobeflexibletotrynew productsorservicesinordertotestin thereal-timemarketscenario.Thusby consideringaboveaspects,itcanbe concludedthatthefranchisebusinessis mostsecureandbestoptionto investin.
October 2018 46
Todd Evans Vice President of Franchise Sales
Peopleareincreasinglyconcernedwiththeir electronicgadgetsanddevices,especiallytheir smartphones.Giventheintricacyofthese gadgets’design,theycanbedamagedveryeasily, causingfrustrationfortheirowners.Toaddressthis issue,electronicsrepairfranchisingcompany
uBreakiFixsteppedintothemarkettooffersame-day repairserviceofsmallelectronics.Thecompanyfixes crackedscreens,waterdamage,softwareissues,camera issuesandmostothertechnicalproblems.
uBreakiFixrepairsanythingwithapowerbutton.While itspecializesinsmartphones,tablets,andcomputers,it alsorepairsdeviceslikegameconsoles,hoverboardsand drones.Todate,thecompanyhasrepairednearly5 milliondevices.
FromSideHustletoFranchising
uBreakiFixstartedasasidehustle.In2009,the company’sfounderJustinWetherilldroppedhisnew iPhone,shatteringthescreen.Unabletofinda reasonablypricedrepairoption,hefiguredthathecould repairthedevicebyhimself.Aftersometrialanderror, hefinallyrepairedthephone.Recognizinganeedfor high-qualityphonerepair,hepartneredwithhisfriend
uBreakiFix:
Committed to Deliver High-Quality Tech Repair Services
DavidReifftostartamail-inphonerepairbusiness,and ordersfloodedin.Monthslater,theyteamedupwith EddieTrujillotoopentheirfirststorefront.
Tenyearsago,itcostnearlyasmuchtorepaira cellphonescreenasitdidtoreplacethedeviceitself,and therepairoptionsavailablewerenotofthecaliberthat today’scustomershavecometoexpect.uBreakiFixfilled agapinthemarketplacebyofferinghigh-quality, affordableelectronicsrepair,backedbya90-day warrantyandpricematchguarantee.Toaffirmits businessmodelandperfectitssystemsandprocesses, uBreakiFixopened47corporatestoresbeforestartingto franchisein2013.Ithassincegrowntomorethan450 storesacrosstheU.S.andCanada.
Tomaintainconsistencyandqualityacrosslocations, uBreakiFixdevelopedasophisticatedtrainingprogram toequipfranchiseeswithalltherightskills,fromdevice repairtostoreoperations.Threeweeksofon-sitetraining atthecompany’sheadquartersinOrlandoarefollowed bythreeweeksofin-storesupport.Inaddition,the companyhasmadeheavyinvestmentsininfrastructure, designingandbuildingacomprehensiveplatformfor
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point-of-saleapplicationsand seamlesscommunicationfromthe corporateofficeandbetweenstores.
StrategicPartnerships
Today,uBreakiFixhasstrategic partnershipswithleadingtechnology companies,includingSamsungand Google,enablingthecompanyto provideSamsungGalaxycustomers andGooglePixelcustomerswith manufacturer-backed,same-day repairserviceusinggenuineparts.
ThecompanyhasalsolaunchedB2B partnershipstoprovideon-siterepair serviceatmajorretailerslike NebraskaFurnitureMart,aswellas conversionpartnerships,where independentrepaircompanies converttotheuBreakiFixbrandand gettotakeadvantageofits partnerships,trainingtools,corporate support,andmore.
Duetoitsimpressivegrowthand partnerships,uBreakiFixisableto providetremendoussupporttothe communitiesitserves,evenbeyond thewallsofitsstores.In2017,the companyworkedwithGoogleto providefreecellphonerepairsto thoseaffectedbyHurricaneHarvey andHurricaneIrma,andin2018,it offeredthesameforvictimsof HurricaneFlorence.
SettingItselfApartfrom Competition
AsuBreakifixhasgrownitsfootprint acrossNorthAmerica,ithasalso grownitsexecutiveteamtoprovide elevatedsupportandstrategicvision. In2017,uBreakiFixmarkedits biggestyearofcorporategrowthto date,addingnearlyadozenexecutive
rolestoamplifyitssupportofferings, presenceandreach.Fromdayone, uBreakiFixhasbeencommittedto makinghigh-qualitytechrepair accessibleatscale.Thetimeliness, customerexperience,andquality guaranteecontinuetosetuBreakiFix apartfromitscompetitors.
Anotherdifferentiatoristhecompany culture.uBreakiFixisahighenergy, collaborativeenvironment.Theteam embracescreativityandmaintains theentrepreneurialspiritthe companystartedwith.Theleadership teamfindsthatallemployeesfrom storetechnicianstoexecutivesall takeprideintheirwork.
uBreakiFixisplanningtoincreaseits growthyearoveryearandannounce newstrategicpartnershipsthatwill allowthecompanytofurtheramplify itssupportoptionsavailableto customers.
WhyFranchisewithUBIF?
“Technologyhasbecomeintegralin oureverydaylives.Itisnolonger ’justaphone.’It’saproductivitytool andacriticalmeansof communication.uBreakiFixis uniqueinofferingfast,affordable, alternativesolutionstoaproblem thatcaneasilyimpactsomeone’s businessorcommunicationwith familyandfriends.Thefactweoffer solutionsacrossabroadrangeof smallelectronicsfromsmartphones totablets,computers,gameconsoles, drones,andmore,coupledwithour reputationforexceptionalcustomer service,expertrepairs,and knowledgeableteam,hasallowedus toexpandquicklyandsustainably. I’mproudtorepresentuBreakiFix throughoutthevariouscommunities thatcallNashvillehome.”- Susan Wright, Nashville franchise owner
“Imadethedecisiontobecomea UBIFfranchiseebecauseIsawthe valueinteamingupwithan organizationthatembodiedthesame values,vision,andbusinessethics thatIhad.Also,havingthe experiencesofalltheotherstoresto drawfrom,aswellasacorporate supportteamtohelptacklethe challengesofrunningarepair business,wasveryappealing.”-
David Hensley, Wichita franchise owner
Best to Open in 2018 The FRANCHISES October 2018 49
We are an electronics repair franchise specializing in same-day repair service of small electronics at more than 450 stores across North America.
Jim Carpenter Founder & CEO
Accordingtothe2016 U.S. Fish and Wildlife Service National Survey of Fishing, Hunting and Wildlife Associated Recreation preliminaryreport, around81millionpeoplefeedthebirdsandwatchwildlife intheirbackyards.Moreover,$7.6billionisspentannually onbirdfeedingandwatchingwildlife.$5billionisspent annuallyonbirdseed&wildlifefoodand$960millionon birdfeeders,birdbathsandnestingboxes.Peoplehavealso spent$1.8billionannuallyonbinocularsandspotting scopes.Allthesecuriousfactsshinelightonthefactthat humanbeingslovenature,wildbirdsandarepassionate aboutit.WildBirdsUnlimitedisaspecialtyretail franchisecateringtothesenaturelovers,offeringareliable sourcefornatureinformation,aswellasqualityproducts.
EachWildBirdsUnlimitedstorefunctionsasatrue communityresource,providingvaluableknowledgeabout thebirdfeedinghobbyandanexceptionalshopping experience.Thefranchisehelpscustomersturntheiryards intoabirdfeedinghabitatthatnotonlybringssongand colortotheirlives,butalsoprovidesbenefitstothewild birdsandtheenvironment.
EstablishedbyaRealNaturalist
Wild Birds Unlimited
Bringing People and Nature Together
JimCarpenter,FounderandCEOofWildBirds Unlimitedguidesthefranchiseandretailstorestodeliver anexceptionalcustomerexperiencewithexpertadviceand topqualityproducts.JimisrelentlessinensuringthatWild BirdsUnlimitedismorethanaspecialtyretailshop.He bringsjoyintothecustomer’slivesbysharinghispassion forbirdsandknowledgeaboutthehobbyofbackyardbird feeding.
Herecentlywroteandpublished The Joy of Bird Feeding, providingstep-by-stepadvicetogetresultsinanybird feedingsituation. The Joy of Bird Feeding istheultimate referenceforbackyardbirdwatchersandbirdfeeding enthusiasts.Itofferspracticaltipsandsolutionstoattracting andidentifyingbirds,offeringthebestfoodsforthebirds youwanttoseeandhowtodeterunwantedguestsfrom feedingstations.Thisessentialguidecontainsmorethan 800photosandaguideto180feederbirds.Birdfeedingis aneasy,inexpensivehobbythateveryonecanenjoyintheir backyard.Birdfeedingismorethanahobby;it’sawayto
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connectwiththeoutdoorsandhelpthe naturalenvironment.Birdsare essentialtoahealthyeco-system,and birds’populationgrowth,declineand migrationarekeyindicatorsofnature’s balance.
Beingintenselyinvolvedinthehobby, Jimandhisteamoriginatedmany beautifulandeffectivedesignsinbird feeders,houses,birdfoodsandpolemountinghardware.Hissignaturebird ® ® food,Jim’sBirdacious BarkButter, hasattractedmorethan140different birdspecies.Hehasservedonoris currentlyamemberoftheboardsof the Roger Tory Peterson Institute,such asTheCornellLabofOrnithologyand the Indiana Nature Conservancy
ProductsDesignedbyExperts
CustomerspreferWildBirds Unlimited,becauseitsproductsare designedbytheexpertstomeetthe relevantneedsofthebirds.Jim Carpenterstartedallthisin1990,when hesetouttocreatetheperfectbird feeder.Jimusedhisexpertiseof observingbirdbehaviorandhis understandingofbirdfeedingtodesign theWBU Classic Feeder.In1992,the Classic Hopper Bird Feeder attaineda patent.Moreover,in2004,WildBirds Unlimitedreceivedathreedimensional trademarkonthe Classic and Classic Too Hopper Bird Feeders.The franchisecontinuestousethatsame levelofexpertknowledgeindesigning awiderangeofWBU-branded products,manywithalifetime guarantee.
PartnersinSupportingBirdsand Nature
WildBirdsUnlimitedisdeeply committedtoeducatingthepublic abouttheimportanceofunderstanding ourenvironmentandpreservingour naturalwildlifehabitats.Theyhave developedmanypartnershipswith organizationsthatsupporttheircore missionofbringingpeopleandnature together,suchasTheCornellLabof Ornithology,BirdStudiesCanadaand TheNationalAudubonSociety.
Manyofthesepartnershipsoffer peopletheopportunitytoactively participateinconservationefforts,to learnmoreaboutbirdwatching,bird feedingandnatureappreciation,andto playaroleinscientificresearch
designedtoprotecttheenvironment. WildBirdsUnlimitedfeelsitisvery importanttosupporttheseeffortsand tocontinuallyraiseawarenessof environmentalconservationsothat generationstocomecanexperience andappreciatethemarvelsthatnature holdsforusall.
AProudTestimonial
AccordingtoWildBirdsUnlimited’s franchisees,interactingwithcustomers isoneofthemostrewardingaspectsof owningaWildBirdsUnlimitedstore. WBUmakeadifferenceinits customer’slivesbyhelpingconnect themwithbirdsandnature.Butwhat dothecustomer’sthinkofthestore owners?
“BrandonandTrishLohmanare exceptional.Ialwaysenjoyedshopping thesetwostoresbefore(theypurchased them),moresonowduetothe energetic,appreciativeattitudeand knowledgeoftheworkcrew.My daughterandInormallyshopthe VirginiaBeachstore.Iwillnever forgethowwewereinChesapeakeone Saturday,Brandonsawuscomingfrom ourvan(can’tmissit,wehavea wheelchairlift)hemetusoutsideto offerassistance,thenopenedthedoor forustocomeinside.Wewereamused whenBrandonphonedhiswife,Trish attheVirginiaBeachstoretotellher, “GuesswhoIhaveoverherewithus?” Sogreattofeelloved.Bestofall,they neverforgetashoppersface.”-Cheryl Berryhill Hayes
BrandonandTrishLohmanareowners oftheChesapeake,Suffolkand VirginiaBeach,Virginialocations.
Best to Open in 2018 The
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We’re here to provide peace of mind to pursue passion in life.
FRANCHISES