The 10 Best Franchise to Open in 2018 October2018

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October 2018 www.insightssuccess.com Is Franchise a Profitable Stroke of Business Is Franchise a Profitable Stroke of Business Franchise Ecosystem Franchise Ecosystem AContented Employee is a Key to Successful BusinessOperations Contented Employee is Key Successful BusinessOperations Employees' Diary Employees' Diary AlphaGraphics, Inc.: Redefining the Norms of Marketing Globally Best to Open in 2018 The FRANCHISES AlphaGraphics’ Team AlphaGraphics’ Team

Inordertoshedlightonthenovelapproachesofthefranchisingorganizations,InsightsSuccesshas curatedalistof“The10BestFranchisestoOpenin2018”whicharerevolutionizingthebusiness conceptsandconsumerstandards.

OurCoverStoryfeaturesAlphaGraphics,Inc.,athirdpartyproviderofprint,marketing,signage andtechnologysolutionshelpingenterprisessolvethebiggestbrandingchallenges.Thecompany plans,producesandmanagesvisualcommunicationsforbusinessesthrough256independentlyownedandoperatedbusinesscentersconvenientlylocatedincommunitiesacrosstheglobe.

Moreover,thisissuealsofeaturesCellPhoneRepair,acompanythatspecializesinawidevarietyof electronicdevicerepairs,includingcomputers,laptops,gameconsoles,cameras,mp3players,and muchmore;ColorGloInternational,whichspecializesinrestorationandrepairofleather,vinyl, velour,clothandhardplasticscommonlyfoundintheautomotive,aircraft,marineandfurniture markets;FigurellaUSA,acompanywithafixedretaillocationprovidingpersonaltrainingsessions andhealthguidancethatprovideawiderangeofvariancetothebenefitofthemember; GoliathTech,amanufacturer,franchisorandinstallerofhelicalscrewpiles;milliCare,astrategic, trustedpartnerforawiderangeoffloorandtextileservices;Robots.Education,agloballeaderin STEMeducation-specializingintheareasofroboticsandcoding;Signal88,theleadingcompany thatprovidecustomizedsecurityservicessothatindividuals,businesses,neighborhoodsand communitiescanfeelthecomplexityofthesecurityneeds;uBreakiFix,anelectronicsrepair franchisespecializinginsame-dayrepairserviceofsmallelectronics;WildBirdsUnlimited,the largestfranchisesystemofbackyardbirdfeedingandnaturespecialtystores.

Also,makesuretoflipthroughthearticles,writtenbyourin-houseeditorialteamaswellasCXO standpointsbynotableindustrypersonalitiestohaveabrieftasteofthesector.

Let’s start reading!

Hitesh Dhamani

Articles

Employees' diary

A Contented Employee is a Key to Successful Business Operations

28

Franchise Ecosystem

Is Franchise a Profitable Stroke of Business?

44

Cell Phone Repair: Delivering Premium Cell Phone Repair Services Globally

Color Glo International: Spreading Color Restoration and Repair across the World

Figurella USA: Embarking Women Fitness

GoliathTech Inc.: Spreading Color Restoration and Repair across the World

Managing Editor

Executive Editor

Editor-in-Chief Pooja M. Bansal Hitesh Dhamani

Contributing Editors

Anish Miller

Assistant Editors Ishan Mittal

Jenny Fernandes

Abhishaj Sajeev Bhushan Ghate

Visualiser David King

Art & Design Director Amol Kamble Associate Designer Nagesh Tembhekar

Co-designer Sumit Lunawat

Art & Picture Editors Belin Paul

Khanna Jayant

Senior Sales Manager Passi D.

Business Development Manager

Peter Collins

Marketing Manager John Matthew

Business Development Executives

Steve, Joe, Alan, Sagar

Sales Executives

David, Kevin, Mark, Avinash

Technical Head Jacob Smile

Technical Specialists Amar, Pratiksha

Digital Marketing Manager Marry D’Souza

Online Marketing Strategists

Alina Sege, Shubham, Vishal

SME-SMO Executives

Prashant Chevale, Uma Dhenge, Gemson, Prasad

Research Analyst Patrick James

Circulation Managers Robert, Tanaji

Database Management Stella Andrew

Technology Consultant David Stokes

sales@insightssuccess.com

Corporate Ofces: October, 2018

Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on : Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Insights Success Media and Technology Pvt. Ltd. Off. No. 513 & 510, 5th Flr., Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017
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Redefining

Norms of Marketing Globally

At AlphaGraphics, we’ve been more than a printer to the customers we support.

the
Best to Open in 2018 The FRANCHISES Cover Story
‘ ‘
Paolo Fiorelli CEO

Thedisciplineofmarketing,initsessencehasbeena

reformatorypracticesinceitsadvent.The conceptionofanorganization’soutreachinthe globalmarketislargelyaidedbyanimmaculatemarketing approach.Whetheritisorientedtowardsproduct,pricing, placeorpromotion,marketingevidentlyexistsinevery aspectofabusiness.

Beingaufaitwiththecontemporarytrendsofmarketing, devisingall-encompassingmarketingstrategieswitha prolificapproach,anddeliveringqualitymarketingcontent, comprisethelistofprovisionsofamarketingorganization.

FoundedinTucson,Arizonain1970byRodgerFord, AlphaGraphics,Inc.isathirdpartyproviderofprint, marketing,signageandtechnologysolutionshelping enterprisessolvebusinesses’biggestbrandingchallenges. HeadquarteredinSaltLakeCity,Utah,AlphaGraphicsisa franchisorofmorethan256independently-ownedoperating locationsintheUnitedStates,Brazil,HongKong,Saudi ArabiaandtheUnitedKingdom,asoftheendof2017.The organizationplanstorelocateitsheadquarterstoLakewood, CObytheendof2018.

AlphaGraphicsplans,producesandmanagesbusinesses’ visualcommunicationsinitiatives.Theorganization’s businesscenters,operatingwiththesupportofa48-yearoldbrand,leadtheindustryinsalesperlocation.Backedby state-of-the-arttechnologyandaglobalnetwork, AlphaGraphicsbusinesscenters’trainedandexperienced teammembersarecommittedtodeliveringcreative solutionsthatenablecustomerstogetnoticedandget business.

PersonalizingCustomerOutreach

TheprintsolutionsAlphaGraphicsprovidesinclude personalizedprintandmailaswellasuniquefinishing optionsandmaterialstohelpitscustomersgetnoticedand getbusiness.Theorganizationisalsoadvancingitsdigital marketingofferingstosupportcustomersindelivering personalizedandlocalizedmessagingtoatargeted audience.AlphaGraphicshasadvanceditssignageofferings toincluderobustformatsspanningwindow,wallandfloor graphicsaswellasautowrapsandistakingadvantageofits recentinvestmentsinsignagetechnologytoolstoenhance signsofferingsinwideformatand2.5Dprint.

AlphaGraphicsisalsoofferingagOnline,aturnkeyWeb-toprintprivatestorefrontandtechnologysolutionthatenables thebusinessesthatAlphaGraphicssupportstocontrolthe marketingcollateralinventory,eliminatewaste,improve deliverytimestoauxiliaryoperatinglocationsandreduce costs.

RedefiningtheLandscapeofPrintCommunications

AlphaGraphicswasfoundedbyentrepreneurRodgerFord tocreatebusinesscentersthatofferedcustomersthelatest visualcommunicationssolutions.Afterbuildinga sustainableandprofitablebusinessmodel,AlphaGraphics beganfranchisingin1980.InOctober2017AlphaGraphics wasacquiredbyMBEWorldwideS.P.A.(“MBE”)viaits U.Sholdingcompany.MBEWorldwideisafamily-owned ItalianholdingcompanybasedinMilan,Italy,whichisone oftheworld’slargestnetworksofconvenientlylocated servicecentersofferingoutsourcingsolutionsforshipping, logistics,printing,marketingandcommunicationto businessesandprivatecustomers.MBE’snetworkreaches globallymorethan2,500servicecentersin44countries.

Sincetheacquisition,PaoloFiorelli,ChairmanandCEO ofMBEandglobalbusinessoperationsleader,steppedinas theCEOofAlphaGraphicsdrivingeffortstoexpandthe company’sserviceofferingtocustomers.

RyanFarrisisthePresidentofAlphaGraphics.Ryanisan executiveleaderwithexperienceintechnology,support, operationsandbusinessdevelopment.Heiswidely recognizedforbuildingandmotivatingteamsthatleverage technologytocapturenewrevenueopportunities,expand marketsanddevelopemergingchannels.

AlphaGraphicsisledbysubjectmatterexpertswho understandthattoday’smarketingcommunicationsneedto gobeyondthetraditional,whichiswhytheorganization bringsaconsultativeapproachtodeliveringthehigh-

Cover Story
Through a strong local presence in the communities we support, AlphaGraphics franchisees offer customized solutions to help customers get noticed and get business.
‘ ‘

qualityproductsandservicesitoffersto customers.

Theprint,marketingandsignageprofessionals whoownandoperateeachbrickandmortar AlphaGraphicsbusinesscenteraretrainedto guidetheircustomersthroughtheselectionof materials,finishingandotherspecificationsto producetherightprintandbrandingmaterials fortheirbusinesses’diverseapplications.

ConnectingtheDots

Fromdayone,AlphaGraphicshas strategicallydesigneditsbusinessmodelto evolveinthesamedirectionasitcustomers’ businessneeds.Theexperiencesofthe customersthatAlphaGraphicssupport havecontinuallyshapedthebrand’s journeysinceinceptionasacopyshopin 1970,toachangeinstructureto becomeafranchisorofprintservicesin 1980,togrowingintoaglobalprint andmarketingcommunications leadersupportinglocalmarkets today.

“2018 has been a great year for AlphaGraphics so far, with solid growth in the first half of the

‘ ‘
We believe the AlphaGraphics network will continue to outpace the industry as one-stop shop print and marketing communications consultants and trusted community partners.

year,” saysRyan.Theorganizationcontinuallyinvestsin state-of-the-arttechnologiestopoweritsonlinepresence andoperationalsystems,includingonlineorderingfor customers,aswellasinCRMsandotherbusiness intelligencetools.

BlueprintsofSuccess

Eachmonth,AlphaGraphicscentersleveragethe capabilitiesofaproprietarysurveyplatformtogenerate feedbackfromtheenterprisesthatitsupports.Collecting andeffectivelyusingfeedbackhasbeenAlphaGraphics’ secrettobuildingandmaintainingpositiverelationships withthecustomersthebrandsupportstoguidebusiness decisionsandchange.TheorganizationhasearnedaNet PromoterScoreof89%fromcustomersacrosstheglobal AlphaGraphicsnetworkbycontinuallyimplementingthis practice.

“At AlphaGraphics, we’ve been more than a printer to the customers we support. The businesses we support appreciate having the consultative approach of a local partner who knows exactly how it feels to invest everything in a business,” statesRyan.

Cover Story
‘ ‘
The experiences of the customers we service have continually shaped the AlphaGraphics brand’s journey from the company’s inception.
AlphaGraphics’ Team

Thededicatedprofessionalswhoservicecustomersat AlphaGraphicstakethetimetounderstandhowcustomers’ businessesworktohelpthemsortoutproblems,avoid mistakesandgetthebestvalueoutoftheprint,marketing, signageandtechnologysolutionsprovided.

AlphaGraphicsmaintainsaggressiverevenuegrowthgoals andisconfidentinitsstrategiestoenhanceitsservice footprint. “We believe the AlphaGraphics network will continue to outpace the industry as one-stop shop print and marketing communications consultants and trusted community partners,” assertsRyan.

ASatisfiedClientele

“Themanagermadeapersonalvisittomyofficetoreview thecolorandthesizeofasign.Ireallyappreciatethe personalizedserviceandprofessionalism!”–Minneapolis, MN

“AlphaGraphicsdoesprofessionalworkinatimelymanner withresultsthatrepresentourorganizationinthemost professionalmannerpossible.”–Mesa,AZ

“I’vebeenworkingwiththeAlphaGraphicsteamnowfor 19years.Eachmonth,IhavenoworriesonceIupload15 newslettersforprintandmailing.Myexperiencewith AlphaGraphicshasneverbeenadisappointment,ever. Theirprofessionalismandknowledgeofproductssurpass theircompetitors’.”–Aurora,IL

“Thestaffwasquickwithservice,knowledgeable,andable towalkmethroughanyquestionsordoubts.Myorderwas receivedonthesamedayitwasplaced,andIreceived exactlywhatIenvisioned-doesn’tgetmuchbetterthan that!”–Wilmington,NC

Theworldofprintandmarketingismorecomplicatedthan everandAlphaGraphicsstrivestokeepitsimpleforits customers. Thecompanycontinuallybridgesthegapand addsvaluetoitscustomersbyunderstandingtheirneeds andexecutingagamutofcomplexprintandmarketing solutionsontheirbehalf.

‘ ‘
We maintain aggressive revenue growth goals and are confident in our strategies to enhance our service footprint.”
Address : Country : City : State : Zip : Global Subscription Date : Name : Telephone : Email : READ IT FIRST Never Miss an Issue Yes, I would like to subscribe to Insights Success Magazine. SUBSCRIBE TODAY Check should be drawn in favor of: INSIGHTS SUCCESS MEDIA TECH LLC Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone: (614)-602-1754,(302)-319-9947 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com CORPORATE OFFICE

CompanyName

alphagraphics.com

AlphaGraphics

Management

RyanFarris President

cellphonerepair.com

CellPhoneRepair

JoshSevick CEO

colorglo.comColor

GloInternational

figurellausa.com

FigurellaUSA

goliathtechpiles.com

GoliathTech,Inc.

GaryE.Smith President&CEO

CristianaLelli President

JulianReusing Founder&CEO

millicare.com

milliCare

signal88.com

Signal88

ubreakifix.comu

BreakiFix

SteveWillis ManagingDirector

DennisKambeitz Founder&CEO

Reednyffeler CEO

ToddEvans VicePresidentof Franchisesales

Brief

AlphaGraphics,Inc.,plans,producesandmanagesvisual communicationsforbusinessesthrough256independentlyownedandoperatedbusinesscentersconvenientlylocatedin communitiesacrosstheglobe.

CellPhoneRepairspecializesinawidevarietyofelectronic devicerepairs,includingcomputers,laptops,gameconsoles, cameras,mp3players,andmuchmore.Thefirmcreatesunified solutionsandwillcontinuetoleadthewirelessrepairindustry astheexpertsinfast,efficientrepairs.

ColorGloInternationalspecializesinrestorationandrepairof leather,vinyl,velour,clothandhardplasticscommonlyfound intheautomotive,aircraft,marineandfurnituremarkets.

TheFigurellamodelisafixedretaillocationprovidingpersonal trainingsessionsandhealthguidancethatprovideawiderange ofvariancetothebenefitofthemembers.

GoliathTechInc.isamanufacturer,franchisorandinstallerof helicalscrewpiles.

milliCareFloor&TextileCareisastrategic,trustedpartnerfor awiderangeoffloorandtextileservices.

Robots.EducationisagloballeaderinSTEMeducationspecializingintheareasofroboticsandcoding.

Signal88Securityistheleadingcompanythatprovide customizedsecurityservicessothatindividuals,businesses, neighborhoodsandcommunitiescanfeelthecomplexityofthe securityneeds.

uBreakiFixisanelectronicsrepairfranchisespecializingin same-dayrepairserviceofsmallelectronics.

wbu.com

WildBirdsUnlimited

Jimcarpenter Founder&CEO

WildBirdsUnlimitedisthelargestfranchisesystemof backyardbirdfeedingandnaturespecialtystores.

robots.education Robots.Education PaoloFiorelli CEO
Best to Open in 2018 The FRANCHISES

Managing Quality in the Technological Age

Quality Vision October 2018 18
Chris Budd Co-founder Isolocity

Qualityisafactorinanybusiness,theimportance ofaqualitymanagementsystemranges anywherefrom“Essential”inindustrieslikeAir Travel,andAutomotiveto“Important”inbusinesses suchaseventplanning,andconsulting.Someindustries arerequiredbythegovernmenttomeetacertain standard,andsomearesimplyrequiredbythebig playersintheirclientbase.Onethingisconsistentinall industries,thelongtermsuccessofabusinessis dependentontheadoptionofaqualitymanagement systeminsomeform.Iferrorsareallowedtobe repeated,theywilleventuallyerodeabusiness.

Qualitymanagementsoftwareisthetechnological solutionformanagingquality.Itrepresentsthelatest generationofqualitymanagementsystemsandposesa significantopportunitytoanytypeofbusiness.

QualityandResistancetoTechnology

AlthoughtheSaaS(SoftwareasaService)concepthas beenaroundforsometimenowinmanyindustries,it seemstobeaslowertransitioninthequalityspace. Manycompaniesestablishedtheirqualitymanagement systemsyearsagowhicharebasedinword,excel,and sometimesevenphysicalpaper.Qualitysystemsfacea strongresistancetochange,thestakeholdersremember howharditwastoconditionemployeestofollownew complianceproceduresanddon’twanttodoitallover forthesakeofgoingdigital.Sometimestheythink switchingtoaqualitymanagementsoftwareiscostprohibitive,especiallyinthesmalltomediumbusiness

space.Theysettleinknowingtheircurrentsystemis goingtogetthemcertified,butthismentalityputsthese slow-moversat-risk.

Theideathatoverhaulingaqualitymanagementsystem willdraincompanyresourcesisanarchaicone.Yes,the lasttimethebusinessimplementedaquality managementsystem,itwaspainful.Itwasdoneonthe backsofMicrosoftdocuments,itdependedoncertain peopletorememberallthe“ifthis,thenthat”triggers.It requiredthesameinformationtobewrittenoutonform afterform.Thatisallverydifficultandvery bureaucratic,it’snowonderthereistraumafromthe memoryofthatimplementation,theneophobiais completelyjustified.

It’stimetostartchallengingthisfearofchangebecause adividewillformbetweenthosethatadoptaquality managementsoftwareandthosethatdon’t.Thosethatdo willseeasignificantdropinqualitymanagementhours andtherefore,adropinoverhead.Thesecompanieswill beabletooffertheircustomersbetterpricesandbetter qualityallatonce.

Theideathatswitchingtoaqualitymanagement softwarewillbepainfulisafallacy.Whenaquality systemisalreadyinplace,thereareveryfewadaptations requiredoftheemployees.Theyneedtologintoanew interface,maybesomeformatchangesfromtheold forms,butotherwise,it’saskingthemtodoMUCHless.

About The Author

Chris

October 2018 19
Budd is the Co-founder of Isolocity, a quality management software designed to drive customized quality management systems for a wide variety of companies. Isolocity supports the management of formal systems such as ISO 9001 and other standards in the ISO family, HACCP, GMP, FDA, and most custom quality systems.

Ourclientshavereportedsavingas muchas25%oftheirquality managementtime,orsavingthem frommakingadditionalhires.Many clientshavereportedaneasy transition,sometimestheswitchis flippedinamatterofaday.

QualityManagementSoftware AdaptingtoNeeds

AtIsolocity,wehaveadaptedour softwaretomeettheneedsofa diverserangeofclients.Ourinitial buildleftuswithasoftwarethat drovethequalitymanagement processautomaticallyforthose needing:specificationmanagement andinspection,realtimeSPC, CAPA,documentcontrol,internal auditing,inventorymanagement,HR management,equipment management,and/orsupplychain management.Amongthemore excitingtechnologicaladaptations are:

• Mobility

Manyusersofoursystemare inherentlymovingwhileonthejob, andusetheirmobiledevicesto capturephotodocumentation,we marriedtheserequirementswithour functionality.

• Userbasedpermissions

Notallinformationinacompany shouldnecessarilybeaccessedbyall employees,wemirroredthisneedby allowingourclientstomaintain everythingwithintheirsystemand restrictinformationasneeded.

• e-Signatures

Whenmovingtoonline,howdoyou maintaintheaccountabilitythewaya writtensignaturedoesonpaper? Somestandards(forinstancePart11

ofFDAregulations)require signaturesinmanyprocesses,we wereabletobuildthisrightintothe software

Ÿ ExternalDelegation& Communication

Wereducedourclients’workefforts byallowingtheirvendorsto participatedirectlyintheirsystem, forinstance,manyCAPAdocuments arecompletedbyvendors,wemade itsotheycandothisdirectlyinour clients’systems.

OnTheHorizonofQuality ManagementSoftware

Wehaveoursightssetonafew technologicaltrendsthatwefeelwill berelevanttoqualityinthefuture, hereareafewofthemoreexciting ones:

Ÿ IOTandAI

Withtheadventofsmartfridges, smartslowcookers,andevensmart garbagecansit’sclearany“thing” canbemadesmart.Asmoreofa business’equipmentandsupplies becomesmart,thequality managementsoftwarewillbeableto capturemoreinformationanduse lesshumaninput.Imagineasmart calipersendingproductinspection measurementsdirectlytothesystem, orasmartmachineshuttingdown automaticallywhenSPCgoesoutof tolerance.Orasmartspectrometer,a smarthotelcleaningcart,thelist goeson.Imaginethislayeredwith AI,predictingproblemsbeforethey evenhappen.

Ÿ OpenSourceAPI’sand Webhooks

ProductslikeZapierandIFTTThave madewebhookingpopularandeasy.

AtIsolocity,wearemindfulthata qualitymanagementsoftwareshould communicatewithotherbusiness software.Wearecurrentlyturning ourfocustointegratingwith accountingandretailsoftwarebutthe broadervisionistoallowclientmadeintegrationsthroughservices likeZapieroranopensourcedAPI. Ofcoursethisistreacherous,howdo wemanagethequalityoftheservice oncewe’vehandedit’sdevelopment outtothemasses?

Ÿ AugmentedReality

Imagineyoucouldtakeaphotoofa productprototypeandits specificationsareautomatically uploadedtothequalitymanagement software.Imagineifinspectionwas doneentirelybycameraandthe inspectiondatawasuploaded automatically.Completea5Sauditat theclickofacamera…Technology isnotfarfromthisreality.

JointheTechnologicalJourneyof QualityManagement

Weliveandbreathtechnology becausewelovetheideaofpassive production,wewanttoenableour clientstoproducetopqualityoutputs whileminimizingthetimetheyhave tospendonproduction.Thereisso muchthequalitymanagement softwareindustryhasalready accomplishedtothatend,theearlier yourcompanyjumpsonthiswave, themoreyouwillgetoutofit.

October 2018 20

Cell Phone Repair:

Withsmartphoneusersrelyingmoreontheir phonesnowthanatanyotherpointin history,repairingandservicingthesedevices hasbecomebigbusiness.Asaresult,anentireindustry dedicatedtoservicingthesedeviceshasemergedover thelast5-10years..Theindustryleaderinthisspaceis CPRCellPhoneRepair.CPRisaglobaltechnology repairfranchisingcompanyandisdominatingthemobile devicerepair industrybyprovidinggreatcustomer serviceandbymakinggoodontheirtagline,“wesave youmobilelife”.

®CPR presentlyhasover500locationsworldwideand hasbeenfranchisingsince2004.CPRhaslocations throughouttheUS,Canada,India,Kuwait,Nigeria, Guatemala,IvoryCoast,Mexico,andwillsoonbe openingintheKingdomofSaudiArabia,Turkey,China, andtheCaribbeanIslands-allwithMasterFranchises.

AddingValuetotheDamagedGadgets

CPRhasgrowntobethecategoryleaderbyfocusingon sustainablevalueforitsfranchisepartnersinmultiple areasincludingProduct/ServiceDiversity,Operational& TechnicalTraining/Certification,PreferredSupplier PricingPrograms,AggressiveLeadGeneration Programs,AdvancedOperationalTechnology,and NationalAccountRelationships.Thecompanyprovides on-premisesrepairofcellphones,iPads,computers, drones,gamesystemsandotherelectronicgadgetsfrom itsfranchisedlocationsthatoffer“while-you-wait” service.

Specializinginwaterdamage,chargingports,broken LCD’sandmuchmore,CPRhasthecapabilityoffully restoringdamageddevices–in-storeandusuallyin underanhour.

CPRcanservicealmostanycustomerthatwalksthrough itsdoors.Eitherbyrepairingtheirbrokenconsumerelectronicdevice,replacingtheirdevicewithan upgradeddeviceorasimilardevice,orpurchasingtheir brokendevicewhichholdsnovaluetothem–whichin theend,keepsdevicesoutofitslandfillsandmakes planetgreener.

CustomerSatisfactionistheKey

Dedicatedservice,industryexpertiseandtrusted techniciansenableCPRtoearnitscustomers’trust.CPR providescustomerswithalife-timeguaranteeonrepairs, toensurecustomersatisfaction.Theendresultofthe valuepropositionofferedtoCPRcustomersisthatthey chooseCPRmorethananyothermobiledevicerepair companyintheindustry.

CPRconsistentlymonitorsitsperformancelevels throughacontinuousimprovementprocess.Thisprocess

Delivering
October 2018 22
Premium Cell Phone Repair Services Globally

allowseachaspectofitsoperations andtechnicaltrainingprogramstobe analyzedandtrackedsoitcan determinehowtoimprovetraining andtostayabreastofindustry changes.Thisprocessensuresthatits techniciansarethemostqualifiedin theindustry.Itoperatesto standardizedpoliciesandprocedures thatallowittobeefficientand consistentintheuseofresourcesand initsabilitytotakecareofits customersquickly.

Asolidfranchisorneedsarobust supply-chain.CPR,throughits partners,hasacquiredandoperates oneofthelargestmobileparts supply-chainsinNorthAmerica.This provideslongevitytothebrandand buyingpowerforitsfranchisees. CPRhas40%morepopulation coveragethanitsnearestcompetitor.

ExhibitingQuality

CPR’sestablishmentofaneffective QualityManagementSystem,which adherestoISO’sstrictrequirements, providestechnicalandoperational trainingandisdedicatedtoachieving customersatisfaction.ItsCompTIA CertifiedTechnicianTrainer(CTT+) certificationauthenticatesits technician’sdedicationtoexcellence asindustryleadinginstructors.

Inaddition,CPR’sCorporate TechnicalTrainingManagement teamhasreceivedIPC-7711/IPC7721ReworkandRepairApplication SpecialistTrainingcertificationfor advancedsoldering.Itpossessesthe skillsrequiredtomeettheindustry’s

highstandardstoproducequality soldereddevices.ItisalsoaSmall BusinessAdministration(SBA) approvedfranchisingcompany.CPR th wasalsoranked26 by Entrepreneur.com’sFranchise500 ranking.

HeadingtowardstheFuture

CPRaimsatfillingthevoidinthe mobiledevicerepairspacewhile maintainingleadershippositionin theindustry.Thecompanyis positioningitselftoexpanditsinhomeservices(smarthomes),and becometheleadersintheemerging IoTspacethatissettoexplodeover thenext5years.

Josh Sevick CEO
October 2018 23 Best to Open in 2018 The
Our trained technicians can help with all your technology support needs.
FRANCHISES

Theworldleader,ColorGloInternational, specializesintherestorationandrepairof leather,vinyl,velour,clothandhardplastics commonlyfoundintheautomotive,aircraft,marineand furnituremarkets.ThecompanywasfoundedbyEverett C.Smith.Everett’ssonGaryE.Smithisnowatthe helmofthecompany.GaryservesasPresidentand CEOandmaintainsahands-onapproachtorunningthe companywhilecontinuingtobuildandexpandtheColor Globrandinthemarketplace.

EncompassingtheGlobe

Formallyincorporatedin1975,ColorGloInternational beganfranchisingin1982,andiscurrentlypresentin hundredsofmarketsthroughouttheworld.Itinitially beganitsfranchisingintheUnitedStatesandhassince expandedintoCanadaandover45countriesworldwide. ColorGloproductsareproveneverydaytoofferthe correctresultsandbestvalueeverytimetheyareputto thetest.Inthelast40plusyears,ColorGlohasgrown fromanideatoanInternationaloperationthat encompassestheglobe.Thecorporateheadquartersare locatedinMinneapolis,Minnesota.

DedicatedOfferings

ColorGlospecializesinrepairingalltypesofdamaged, mismatched,dirty,fadedupholsteryfoundinthehome, office,automobile,privateorcommercialaircraft,boats andcommercialseatingvenues.Inaddition,the

Color Glo International:

Spreading Color Restoration and Repair across the World

companyalsooffersre-dyeingorcolorrestoration servicesforpeoplewhowanttoimprovetheappearance oftheexistingfinish,orinmanycases,providea completecolorchange.

ColorGlohasservicedthousandsofclientsin commercialfacilitiesincludingtheaters,auto dealerships,officebuildings,marinas,schoolsand colleges,retailstores,restaurants,hotels,apartment buildings,homesandmore.Theirprocessinvolves speciallyformulatedproprietaryproductsmadeinthe USA.Theseproductsarewater-based,environmentally friendly,non-flammableandodorfreeproducts.Color Glore-conditioneditemswilldryinminutes,which allowthecustomertousetheirinvestmentalmost immediately.

UndertakingFlexibilityasanAttribute

AccordingtoColorGlo,flexibilityandcultural sensitivityaretherequisitecomponentsforexpanding intoaglobalmarketplace,whichextendstothevery meansofdoingbusiness.Toexemplifythis,100%ofthe franchiseesintheUnitedStatesoperatetheirservice

October 2018 24

businessfrommobileunits,whileall ofthefranchisesoutsidetheUSare requiredtoestablishbrand recognitionthroughstorefront locations.Internationalbusinessis booming,thankstothecapabilityand willingnesstodevelopnewand adjustexistingformulasfor compatibilitywithforeign manufacturers’products.

However,flexibilityisacontinuing themeforColorGloInternational, andoneofitsgreatestattributes. ColorGlo’ssistercompany,CousticGlo,specializesinthecleaningand restorationofceilingsandwalls. Manyfranchiseeswithinthe organizationprovideservicesinboth thebrands.Inadditiontothisdualownershipoption,ColorGlo franchiseeshavetotalfreedomto choosetheirareaofemphasiswithin themenuofproductandservice options.

GlorifyingValuableRecognitions

Overtheyears,ColorGlohasbeen recognizedrepeatedlybyNational andInternationalpublicationsforthe excellentproducts,valueandquality oftheservicesthattheyoffer.

ColorGloisalsoproudtohave receivedpatentsinthisindustry includingaprocesspatentforusing theColorGloprocessandproducts inaircraft.In2006,thecompany becamethefirstandonlyISO CertifiedCompanyintheindustry.

AidingCharity

Ontheforefrontoftheenvironmental movement,ColorGlo’sstatusasa goodglobalcitizendoesnotbegin andendwithecology.The company’sreputationisbuiltonits

legacyofservices,whichinvolves servicetoitsfranchisees,serviceto itscustomers,andservicetoits community.Asoneoftheworld’s largestleather,vinyl,cloth,velour andplasticrepaircompanies,its offeringsincludethetime,talentand expertiseofColorGloleadersand franchisees.ColorGloCares supportsvariouscharitiesthroughout theworld.Thecompany’s franchiseesandemployeesdonate thousandsofvolunteerhoursto countlesscommunityprojectsaround theworldthroughouttheyear.

Tosupportthecharitableactivities, CGIColorGloCareswaslaunched in2002.Itcontributesacertain percentofitsrevenuetovarious NPO’sincludingfeedingprograms, wheelchairs,vehiclesandcash donations.Thecompanyis passionateaboutgivingbacktothose inneedwithaparticularaffection towardchildreninneed.

ExemplifyingCustomer Satisfaction

ColorGloInternationalhasbeen appreciatedbymanyofits franchisees.

BillSachse,a35-yearfranchisee fromColoradoSprings,Colorado, valuesthefranchisee/franchisor relationshiphehasexperiencedwith ColorGlo. Hefindsit“likeafamily; everyoneistrulytreatedwell.”

OriginallybasedinOmaha, Nebraska,Sachseatteststhatthereis alsoagreatdealofnetworkingand sharingbetweenfranchisees, resultinginsuperiorproduct knowledgeandongoingtraining. In fact,theFranchiseResearchInstitute studyshoweda99%satisfactionrate for“ongoingtrainingandsupport suppliedbythefranchisor.”

RichKitzelofEugene,Oregon, appreciatestheopportunitytochoose hislivelihoodinthecommunityof hischoice. Hesays,“Idon’tknow howIcouldearnwhatIdo(here) doinganythingelse.”

ErnestoLoRusso(basedinProvo, Utah)becamethemasterfranchisee forItalyin2005,andnowhasover 60locations. Hestates,“Iwentwith ColorGlobecauseitisafamilyownedbusinesswithhighintegrity.” HeassertsthatmanyoutsideNorth America“areverysuspiciousofUS companies”andthatColorGlo’s corporatephilosophyhasmadeit highlydesirableinforeigncountries. LoRussoenthuses,“Theproductis amazing,andhasbeentailoredto meettheneedsofour(Italian) market.”

Best to Open in 2018 The
October 2018 25
Color Glo International is the world leader in restoration and repair of leather, vinyl, velour, cloth and hard plastics commonly found in the automotive, aircraft, marine and furniture markets.
FRANCHISES

Omnichannel Agent and Customer Engagement Solutions

Simplify and personalize the customer experience, empower agents and achieve business success with one workspace for all channel interactions, application integrations, and CX reporting.

A CONTENTED EMPLOYEE IS A KEY TO SUCCESSFUL BUSINESS OPERATIONS

October 2018 28 Employees’Diary

Thegrowthinasuccessful businessenterpriseisduetoits workingpersonnel.Currently, theemployeesarebeingthepillarof thedevelopmentofthebusiness practices.Besides,theyareconcerned aboutthechallengestheyhavetoface withtheemerginglayoffsand restructuring.Theemployeesneeda workplacewheretheygetthe satisfactionoftheirworkinadditionto theprovidedopportunitiesfortheir self-growthandbliss.Atpresent,the companiesarerampinguptotake necessarymeasurestokeepitsstaff enthusiasticandwithfewer discontents.Forabusinesstoflourish, theintegrationofemployeeswiththe surgeofgiantstepstowardsstaff pleasureisneeded.

DressCodesarethePastEntities

Nowadays,companiesareliberalabout thedresscodesthatoncewerea compulsioninthetraditionalbusiness practices.Allowingindividualityinthe dresscodescanbackholdthe extremityofprofessionalism.This compatibleenvironmentatthe workplacekeepsaworkerhappy, reflectionofwhichis/canbeseenon theoperationscarriedoutbythemwith anapproachpositivelyaffectingthe companyinhighgrounds.Basically, companiesneedtofocusonthework performanceofanindividualrather thanjudgingthemonthebasisoftheir appearance.Thismeasurewillattract theemployeestoworkhardwhichwill leadtothegrowthanddevelopmentof business.

MotivationisMuchNeeded

It’sthedutyofanemployerto motivatetheiremployeesonregular basistoattainstabilityatthe workplace.Theemployeesare sometimesunderstressandpressure duetotheexcessworkloadwhichcan besoothedbyactivationofworkshops relatedtomanagingtheburdenand stimulatingtheimprovementinan individualperformance.The

companiesneedtomakethelimited numberofrulesandregulationsforan employeethatwillbuildasenseof trustinthemprominentlyuplifting theirdedicationintheirrespective work.Propercounselingand motivationcanresultindrastic changesintheabilitiesandflexibility ofaworker,playingavitalroleinthe developmentofabusinessenterprise. Thecompaniesshouldalsofocuson motivatingtheemployeestoalways keeponlearningthenewthings, benefitsofwhichwillbereceivedby thebusinessorganizationsitself.

SmallAppreciationsMakeBig Differences

Theemployeesarethebackboneofa businessorganizationastheydedicate alltheirhardworkandperseveranceto it.Fortheseacutecommitments,the companymusttakethemeasuresto acknowledgeallemployeeprofilesfor theirworkandofferingsonregular intervals.Verbalthankstoanemployee canmakeacolossaltransformationin his/herpersonalityandtherebysupport theworkethics.Besides,akindmemo canhelpthecompanyworkerstobe pleased,explicitlysurgethe developmentofthebusiness organization.Appreciationsintheform ofanemailcaninculcatemore positivityamongtheworkersthat wouldhighlightthecompany’s developmentandleadtosmooth employer-employeeoperations.The staffwillbehappywiththissmallact ofgratitudemakingthepillarsofthe businessenterprisemorestrong.

FlexibleandPleasantWorkspace

Theemployeescanonlycontributeto thedevelopmentofabusinessifthe environmentaroundthemmakesthem happy.Thepeoplearoundthemandthe peoplewithwhomtheyworkplaya vibrantparttoconcentrateand maintaintheirfocus.Theflexible operationsoccurringinacompanycan uplifttheself-developmentofaworker therebybeingthecatalystfor

company’ssuccess.Acompanyshould carryoutnecessaryoperationstokeep itsbusinessenvironmentmajorly satisfyingandfreefrommanipulation. Pleasantworkspacehelpsthe employeestoproperlyfocusonits targets.Theworkspaceshouldbe designedinsuchawaythatits personnelwouldadmireitalways, workwithfullenthusiasminthepink oftheirhealth.

PatienceistheNeedoftheHour

Acompanycanneverbesuccessful overnight.Ithastostrivehardfor certainachievements.Thecompany needsbepatientwithitsemployees,in situationsdealingwithprofitandloss. Theemployersshouldbelieveintheir employeesandmakethemrealizethat theymattertothecompany.The businessorganizationsneedstotolerate thestaffintermsofseriousdamageto theproductivityofthecompanyandbe openandavailabletotheminallsorts ofdiscussionsandactivities.Stability amongtheworkerscanbeachievedif thecompaniesremaincalmwiththem. Thiswillleadtoconstantandsecure operationsbetweentheemployeesand therespectiveorganizations.Dealing withtheworkerspatientlywillmakea biggerdifferenceinthebondofthe trustandbuildagreatersenseof satisfactionamongstthem.

Theemploymentsectorhastoface criticallayoffsintheprivateaswellas thegovernmentsector.Butthe technologyisemergingwithbig solutionsandopportunitiesforthe employeeshelpingthemtobecomea leaderinthenearfuture.Besides,new generationemploymentmassesare trulygettinginfluencedbytheuseof thesmartphonesthatwillsurely demonstratethemwithnewskillsand knowledge.Theupcomingscenarioof employmentsectorwillbean integrationofthebusiness organizationsandthetechnology.

October 2018 29

Figurella

USA: Embarking Women Fitness

IntroducingNewExperiences

Figurellaiscreatingabenchmarkinthefitnessindustry byprovingseveraltypesofservicesforthebettermentof women.Followingaretheservicesprovidedby Figurella:

Foundedin2011,FigurellaUSAisan organizationaswellasamethoddesignedto providewomenwithone–on–onetraining, detoxification,andnutritionalconsultingtoprovidea revitalizingexperienceinthehealthandwellness.

Withover250locationsin20countriesworldwide,itis thelargestspaandfitnesscentersolelyforwomen.Ithas 200centersinItaly,about50inSouthAmerica,and moreintherestofEurope.In2012,Figurellaintroduced itsfitnessmethodtotheUnitedStates.First,itopenedin CoralGables,secondinPinecrest,andrightafterinBoca Raton.Inthelast2yearsitopenedfournewlocationsin SouthBeachAventura,DoralandWeston.

TheideaisthatFigurellaisa100%femalespacewhere itsclientscandisconnectfromtheworldanddedicate timeforthemselveswiththesupportofitsspecialized staffwhichbreathesitscorporateculturethatpermeates andnurturesalllevelsofmanagement.

Ÿ BubbleWorkout:Thethermogenicbubbleworkout takesplaceinacontrolledtemperaturespacewhich maximizestheclient’smetabolismrate.Itisa30 minutefullbodyworkoutthatisequivalentof1.5 hoursatthegym.Itusesresistancebandsandvery specificlowimpactmovementstotoneandshape. Everyexerciseisdesignedtotargetandtonea specificareaofthebody.Withdedicationand commitment,itsclientsseeresultswithintwoweeks.

Ÿ OxygenBath:Afterthebubbleworkout,Figurella’s clientsstepintothespadetoxbathandthenjustsit

October 2018 30

andrelaxasincreasedoxygen levelsallowforimprovedblood circulation,boostsmetabolism for72hoursandleavestheskin withanaturalglow.Finally,by purifyingthebody,clientfeels energized.

ReformingtheBenchmarksof Fitness

CristianaLelliisthePresidentof Figurella.Lellihasbeendecisively takinginitiativeforyearsinher homelandofItalyandnowinthe U.S.In2012,sheopenedthefirst FigurellaoutletintheStates,anallnaturalfitnessandweightlosssalon forwomen.Inheryouth,shewasa competitiveswimmerandalways followedtheFigurellaprogramevery day.Cristianawearsherphilosophy onherwristwithatattoothatreads “Carpediem”aLatinaphorism, usuallytranslated“seizetheday”.

Cristianasays “she is pleased to introduce Figurella to American women seeking to improve their overall health and wellness.” Inher experience,inItaly,somewomen comejusttostayinshape.Many havehadgreatsuccesswithweight loss.Shelovestostayfitandhealthy andifsomebodywantstoloseinches inaparticularpartofthebody, CristinamadesurethatFigurellawas therightplaceofthejob.

Figurellawasborntogivewomena completeandall-naturalsolutionto theweight-gainproblem.Ithaslearnt somuchinalltheseyearsworking withwomenonly,thatFigurellafully understandswhateachclientwants andneeds.Itisabletoprovide

clientswithanexclusiveand personalizedexperiencethatnoother businessprovides.Itcontinuously improvesitswayofdealingwith eachdifferentsituation.

AGlobalOutreach

Thebrandispresentinvarious countriesandgrows,bothwiththe presenceofpointsoftheparent companyandalsothroughthe franchisingbusinessmodel.Inthe USitappliedanewstrategythat involvesvariousphases.Thefirst wastheestablishmentofthebrandin awell-definedarea,openingthefirst centersincompaniesdirectlywith

thefranchisee.Onceitwasfamiliar withthemarketandhadfirst-hand experiences,theopportunitiesand difficultiesstartedtodevelopits projectstartingfromarealbase.Itis currentlyamemberof6franchisesin Miamiand1inBocaRaton.

Thesecondphaseinvolvesthe openingoffranchisecenters, followingtheclassicmodel,around Miamiitselfandinthenearby counties.Thethirdphaseinvolves theopeningoffranchisesinthemain citiesofFloridaandtheninwhatit coulddefineas“secondary”.Whiles thefourthphasewillbetogetoutof Floridaandproposeitsbusinessin otherstates.

PromisingCustomerSatisfaction

Thetrajectoryofthebrandsand methodsdemonstrateits effectiveness.Itsmethodhasa technologicalandscientific componentthatactuallywascreated 40yearsago.Sincethen,progress hasbeenmadeintheevolutionofthe samewithouteverbetrayingthe initialconcepts.Soit’sclearwhatit takestoachievetheresultsit promisestoitscustomers.

WhenawomanentersinFigurella, theorganizationknowsthatifshe listenstoitssuggestions,shewillget theresults.ButwhatmakesFigurella reallyproudofwhatitdoesandwhat makesitdifferentfromcompetition istothinkthatwhenwomenenter Figurellatheycrossapaththatleads themtochangenotonlymeasures butabovealllifestyle.

Best to Open in 2018 The
October 2018 31
Women wellbeing through commitment and results.
FRANCHISES

GoliathTech Inc.:

An Industry Leader in Hot-Dip Galvanized Products and Code Compliance

HeadquarteredinMagog,Canada,GoliathTech Inc.dealsinhelicalscrewpilesandoffersthebest pilingsolutiontosupportclients’project.It manufactures,designs,distributes,andprovides engineeringandcustomersupporttoallitsGoliathTech Franchiseeworldwidethroughitsnetworkofcertified installersandfranchiselocations.Itisastrong,safeand innovativecompanywhichneverstopsimprovingsothat clientsmaybenefitfromitsunequalledqualityproductsand services.

GoliathTechInc.hasawiderangeofapplicationswithinthe fieldofconstruction,includingfoundations,housing,solar, underpinning,signage,decks,swimmingpools,agricultural infrastructuresandsoon.Itoperateswithover200open franchiseunitsglobally.ThenetworkofGoliathTech’s franchiseesdoesmorethanmerelycarryoutsimpletasks andputtheirvastexperiencetowork,toguaranteeoptimal anchoringofeachpile.Itcarriesover1500construction projectseverysinglemonth.GoliathTechInc.caterstoits projectsfrombeginningtoendwithitsin-house engineering,production,businessdevelopmentand customerserviceteam.

UnparalleledProducts

Helicalpilesarefastertoinstallandhaveahigherbearing

capacity.Helicalpilesaredrilledintothegroundandwill notdestroythelandaroundtheprojectasthereisno excavationrequired.GoliathTech’smanufacturersofscrewpilesandhelicalanchors,usehigh-qualityrecycledsteelin theirfabricationwhichreducesthecarbonfootprintand protectsnaturalresourcesandenergy.Screw-pilesand helicalanchorsarealsousefulforthesupportoftemporary structuressincetheycanberemovedandreusedwithno changeinstructuralintegrity.Thisisverydifferentfroma drivenpileordrilledshaftoragroutedanchorwhichare oftenjustabandoned.Somescrew-pileswhichhavebeenin sameplaceforseveralyears,thecompanyhasremovedand reusedthosescrew-pilesatanothersite.

GoliathTechfabricates100%oftheirproductsinitsNorth Americanfactory.Ithasmanydifferenttypesofheadsto suitanyproject.TheengineeringteamofGoliathTechcan draw,produceandhaveanyspecialheadsneededandthey chargenothingforthesecustomizedheads.Theseheadsare alsopatented,toprotectGoliathTechfromthecompetitors.

TheGoliathTech’sproductsaretheonlyfullygalvanized productsfromtoptobottomincludingthelevellinghead

October 2018 32

andthebolts.Itistheonlypile companythatoffersstandardproduct atnoextracost.Thepilesarethermally protectedagainstfrostwith polyurethaneinsulationandarealways includedatthefactory.

GoliathTechistheonlyscrewpile companythatofferspileswith engravedlotnumberstoallow traceabilityofitsproducts.Itcan recognizeexactlywhichpilecomes fromtheparticularlot,evenonceitis putintheground.Ithastraceability rightbacktothemillreportfromthe steelsuppliers.

AnInnovativeLeader

JulianReusing,theFounderand CEOofGoliathTechInc.,isan accomplishedentrepreneurwhohas foundedandownedafewcompanies inthepastincludingISIConnect, MemoryExpertsInternational(MXI) Inc.,andcurrentlyresidesat GoliathTechInc.

GoliathTechInc.wasfoundedin Quebec,CanadaCorporationasLes PieuxGoliath.Julianpurchasedthis manufacturerofhelicalpilesin2013 andnameditasGoliathTechInc.

Julianhasgrownmultiplecompanies inmultipleindustriesandalways startedhisjourneyfromzeroand reachedtothegloballeaderinevery industryheworkedin.Hehasbrought GoliathTechtobecomeoneofthe fastestgrowingfranchisesgloballyin 2018.Hehasbroughtthiscompany,a high-techapproachtoanindustry.

CertificationsandAchievements

GoliathTechInc.isbuildingcode compliantineverycountryitoperates globally. Thecompanyhasawide

rangeofcertificationsanditis continuallysearchingfornewonesthat wouldbepertinenttoitsproductsand installations.

Itscertificationlistincludes:ISO 9001:2015(Qualitymanagement) certificationwithcertificatenumber: Q101242,ISO14001:2015 (Environmentalmanagement) certificationwithcertificatenumber: Q101242,CCMC#13675-R certification,ICC-ESCertification ESR-3726,CWBandAmerican WeldingSociety(AWSD1.1) certification, AmericanWelding Society:AWScertification,Canadian WeldingBureau:CWBcertification, CanadianFranchiseAssociation(CFA) certification,andmanymore.

GoliathTechInc.ownsutilityand designpatentinCanadaandtheU.S.

FutureEndeavour

GoliathTechlooksforwardtoexpand itsrootswider,globally.The organizationseesitselfastheglobal standarddefectorofhelicalpilesanda trendsetter.GoliathTechfindsitselfas themanufacturerandintroducerof newtoolsandaccessoriesinthe industryasitproducesdifferenttypeof headsaspertheirneed.

Hearingfromtheclients

“Whenpeopleaskme,Why GoliathTech?WhyIchoseGoliathTech andwhytheyshouldtoo?

Myanswerhasalwaysbeenforthe qualityoftheproduct,whichis exceedingtherequirementsofthe nationalbuildingcodeonallapplicable articles,ATTHESAMETIME, always.Helicalpilefoundationshave beenaroundsincetheearly1800’s.My onlyconcernisthatwiththeinfluxof helicalpileuseintheresidential markethasresultedindifferent oversights,occurringondailybasis. Mostpeopleseemtobefocusedonthe positivefactorsandareoverlooking themandatorybuildingcode requirementsandwhatisrequiredfor totalcompliance.Ihaveencountered numeroushelicalpileinstallsthatare simplynotinstalled,usedand inspectedproperly.Consequently,time andtimeagainIamseeingprojects thatdonotmeetthebuildingcodefor differentreasons.Notallscrewpiles arethesameandnotallhelicalpile installationsmeetthebuildingcodeor eventhemanufacturer’sCCMC report.”–

Best to Open in 2018 The FRANCHISES October 2018 33
We are the most important manufacturer in the helical piles industry globally.

Forbusinesses,whenitcomestomakingagoodfirst impression,manyfactorsareimportant,notthe leastofwhichistheconditionoftheirflooring. Fromthemomentavisitorsetsfootintoafacility,thefloor speaksvolumes;evenafinanciallysuccessfulbusinesswill sufferifthefloorofitspremisesisstained,worn,orgrimy. Withthisinmind,milliCaredeliverstransparentand trustworthycleaningservicestobusinessesandfacilities. Foundedin1984,milliCareisafloorandtextilecare providerandasubsidiaryofMilliken&Company,a manufacturerandmarketerofchemicals,fabrics,textiles, composites,andfloorcoveringsforoffices,hotels,airports, andothercommercialenvironmentssince1865.

milliCarehelpsbusinessessucceedbyprovidingtrusted carethatnotonlyhelpsfacilitiesmakeagoodfirst impression,butalsoextendsthelifeofflooringandtextiles andimprovesindoorairquality.Whetherit’sanairport,a hospital,acorporateheadquartersorauniversitycampus, themilliCarenetworkofindependentserviceprovidersisa trustedsourceforfloorandtextilemaintenanceneeds, offeringthemostenvironmentallysustainableandproven maintenancesystem.

milliCareisrecognizedasthepremiercommercialflooring carecompanywiththemostadvancedtechnology,

milliCare: Delivering Trusted Care

providingexceptionalsupporttoitsfranchisenetworkand itscustomerslocally,nationally,andworldwide.

FromaCorporateBusinesstoaFranchiseModel milliCarewasoriginallystartedin1984asacorporate businessdesignedtoserviceMillikencarpetcustomers acrossthecountry.Thefloorandtextilemaintenancewas deliveredtothesecustomersbycorporateemployeesand certifiedcontractors.

Aboutadecadelater,Millikendecidedtochangetoa franchisemodel.ThispromotedgrowthofthemilliCare brand,andsignificantlyincreasedmarketpenetration,by allowingMillikentofocusmoreonfurtherresearchand developmentwhilethefranchisenetworkconcentrateson servicingallbrandsofcarpetandflooring.Today,milliCare isingrowthmodewithanexpandingnetworkoffranchise locationsthatareeachstaffedwithtrainedandexperienced technicians,providingbusinesseswithexceptionalfloorand textilecare.

October 2018 34

FRANCHISES

ProvenLeadership

Withovertwodecadesofmanagement experienceinsales,marketing,and franchisedevelopment,SteveWillis joinedmilliCareastheManaging Directorin2017.Steveisresponsible forgrowthandperformancewithin milliCare’sglobalfranchisenetwork. Heoverseesstrategyimplementation forthecorporateteamandhelps increaseongoingrecruitmentwithin themilliCarenetwork.Hebringsa hands-onapproachtosupportingand growingthefranchisenetwork.

SteveisaCertifiedFranchise Executive(CFE),anapproved continuingeducationproviderfor propertyandfacilitymanagers,and holdsallthreemasterlevel certificationswiththeIICRC.Withthe currentmilliCareteamandthebacking ofMilliken,milliCareispoisedfor continuedgrowthunderSteve’s leadership,bothdomesticallyand internationally.

AssuringtheCleanestWork Ecosystem

milliCaredeliversthehighestquality ofservicesincludingcarpetcare, textilecare,tileandgroutcare,general maintenancefloorcare,entryway protection,protectivecare,and performancecoating.

milliCare’sparentcompany,Milliken, ownsmorethan7,000patents,manyof whichareinthefloorcarearena.Most well-knownisitsdrycarpetcleaner,a specializedpolymer.Withitsextensive researchanddevelopment,the companyisconstantlystrivingto provideitsfranchiseeswithinnovative approachestofloormaintenance.

milliCarewillcontinuetoimproveits technology,chemistryandcleaning techniquestoensurethatitremainsthe leaderinfloorandtextilemaintenance whilecreatinganenvironmentthat allowsitsfranchiseestoachieve maximumprofitability.

CommittedtoEnvironmental Responsibility

MillikenandmilliCarecareaboutthe impacttotheenvironmentandare committedtosustainabilityand environmentalresponsibility.

ThemilliCaredrycarpetcleaning processuses99.5%lesswaterthanhot waterextraction–andhotwater

extractionrequires319%moreenergy tocleanthesamesquarefootageas milliCare.

Alongwiththecompany’sprocesses, itsproductsarealsoenvironmentally responsible.milliCare’scorecarpet cleaningproductsareGreenSealGS37certified.Thecompanymade packagingchangestoitsDryCarpet CleanerandDetergentResidue Neutralizerwhichcansavean additional29,829lbs.ofpackagingper year.That’salmost15tonsofplastic thatwillnolongerberequired.

Millikenhasbeenrankedby Ethisphereasoneoftheworld’smost ethicalcompaniesforthepast12years, andmilliCaretakesprideinsharingits parentcompany’sethicalcommitment. milliCarealsoholdsthedistinctionof beingtheonlyglobalcompanyfocused oncommercialfloorcareand maintenance.Inaddition,milliCareis knownasanenvironmentally responsibleandsociallyconscious organization.

AdmiringWordsfromCustomers

“TheyhaverestoredcarpetthatI thoughtIwasgoingtohavetopullout. Thenapwasdown,itwasfilthy.No onecouldgetitclean,wetextraction couldn’tgetitclean.Theyrevivedthe carpetandgaveustwomoreyears withthatcarpet.Itwasanincredible costsavings.”

“milliCaresavesusmoney.Savesus stress.Theyfindaway,theyworkwith us.Wefeelimportantbecausethey makeusfeelimportant.”

Best to Open in 2018 The
We provide innovative and customized maintenance plans to extend the life of facility flooring and textiles.
October 2018 35

The ROLE of for CONSULTANTS Every Stage BUSINESS

Everybusinessownerandexecutivecomestothe realizationandfearthattheydon’tknowwhatthey don’tknowatsomepointinthegame. Toleap beyondthisfundamentalhurdle,wiseleadersleanon expertstohelpfillinthegap. ExpertssuchasCPAs, attorneys,bankers,mentors,andconsultantsareroutinely soughtbysuccessfulbusinessownersforguidance,advice, andsupportthatcanbepromptlymadeeffective.Gapsin businessareessentiallyanalyzedtodeterminethebest, quickest,simplest,ormostcost-effectivesolution,whichis thendevelopedandfinallyimplementedbyconsultantsin variousnicheseveryminuteoftheday.

Consultingisabigindustryforareason.Businesseshavea highriskoffailure.Failureiseasy,andfailureishard.With theassistanceofaconsultant,businesseshaveamuch betterchanceofsurvival. Let’stakealookathow consultingcanworkateverystageofacompany.

Start-up/Pre-revenue

Thisstageofabusinessisfilledwithpassionanddreams. Theowneristypicallyatechnicianwithintheindustry breakingfreefromtheconstraintsoftheirbossorisa dreamerofgreatthingsingeneral. Problemsarisewhenthe manycomponentsofrunningabusinesstherightway interfereandbogdownthissolopreneur.Seeminglysimple, buthighlyimportant,responsibilitiessuchasaccounting, operations,andmarketingcanquicklyoverwhelmandlead tofailure.

Bringinginaconsultantatthisstageorpriortostartupcan savethesolopreneurfromatremendousamountofstress. Theconsultantcanwalktheownerthroughthehurdlesof businesswitheaseandexperience.Establishingsystems, creatingprocedures,andbuildingplansforsalesand marketingwillpreparethebusystart-upforsuccessful growththroughtothesmallbusinessphase.

Mom&PopShop

Mom&PopShopsarewhatwerefertosmallbusinesses with1-25employees.Thismaybeasmallgenerational businessoragrowingstart-upthatishiringfriendsand familytohelpgetthejobdone. Oneday,thegoalsbecome toolargeandtheownerstakeonmorethantheycanhandle inanefforttogrow. Whattheseownersdon’trealizeisthat theyneedtohavedefinedsystemsinplace,alongwith communication,leadership,andagrowthplantomove beyondMom&PopShopstatustoSmallBusinessstatus withoutsufferingcollapse.

SmallBusiness

Thesmallbusinesstypicallyhas1-100employeeswhich mayalsoincludemanyfamilyandfriends. Somesystems areinplace,yettherelacksorganizationand communicationleadingtheownerdownapathof“too manychiefs”ornotenoughoversight. Atthisstage, businessownersmaydiscovertheyhavealotofpeople doingthesamething,noformalprocessesandalotoffires toputout. Stressonceagaintakesholdofthebusiness ownerinawaythatmaymakethemquestionclosingshop andgoingbackintotheworkforce.

Consultingatthesestagesrequirein-depthanalysisof wherethecompanycurrentlyexistsonthespectrumand identifyinggapsinthefoundationoftheorganizational structure. Analysiswillrequirealookatfinancial performance,operationsworkflowandprocesses,systems integrationandutilization,humanresourcessuiteof knowledgeandprocedures,centralizedstandardoperating procedures,marketingplansandstrategy,andmore. Analyzingeachcomponentofthebusinesswillbringto lighttoplayerandsecondaryissuesthattheconsultantwill prioritizetomatchurgencyandeffectiveorganizational modelingforproperimplementation. Businessowners shouldexpectthisprocesstotakesometime,butintheend

Expert’s Column October 2018 38

AbouttheAuthor

AprilSalsbury,MBAistheowner ofSalsbury&Co.,abusiness managementconsultingfirm. After growinganorganizationfrom15 employeesto100employeesand sevenlocations,including internationaldistributionand workinginlegislationforindustry oversightandaccreditation,she believedherexperienceasaCEO anda“builder”couldhelpsmall businessownersavoidcertain hurdlesandgainvaluableinsight.

thebusinesswilloperatelikeawell-oiledmachineready forgrowth.

Mid-sizeBusiness&Enterprise

TheMid-sizeBusinesshassuccessfullyidentifiedtheneeds ofagrowingbusiness.Mostcompaniesofthissize(101999employees)andoftheEnterprisesize(1,000+ employees)haveestablishedpoliciesandprocedures, humanresources,systemsintegrationwithmaximized utilization,andhaveaplantomoveforward.Theseareas willexperienceongoingexpansionenhancementovertime. Mid-sizecompanieswillstarttodepartmentalizeandcreate anexecutiveteamforimprovedoversightandstrategy development. ProblemsMid-sizecompaniesfaceare keepingeveryoneworkingtowardthesamegoal, communication,effectiveleadershipandmanagement development,mergersandacquisitions,continuous improvementofsystemsandoperationalworkflowand recruitingforlongevityallwhilestayingontopoftheirnext strategicmoveandpacingchange. Enterprisescontinueto refineandsiloroleswithinthecompany;howeverthey experiencemanyofthesameissuesamid-sizecompany does.

AtMid-sizeandEnterpriselevel,Consultantsarebrought intoacompanyonaprojectbasisandwillbefocusedona

nicheofservice. Thisiswhenthe:BrandingConsultantis broughtintodevelopabrandorrevitalizeabrandfora segmentofthebusiness;LeanSpecialistsarebroughtinto examineonesegmentofthemanufacturingprocess;System AnalystisbroughtintocreatefunctionalAPIstoconnect the25softwareprogramsusedbythecompanytoprevent errorsandreducetimewastedonduplicatingentries;and possibly,Coachesarebroughtintodevelopamid-level managementteam.

ThereisaneedandaplaceforConsultantsateverystageof business,evenbeforethefirstsignsoffailure. Bringinga Consultantintothecompanyearlierintheprocesswill makethetransitiontothenextbigstepeasierandthelongtermoutcomeofthebusinessmuchbetter.Although businessownersmayhaveadifficulttimejustifyingthe costofconsulting,especiallyiffundsarelimited,the desiredendresulthasgreaterpotentialtoberealizedina shortertimeframe.Companiesthathavesuccessfully workedwithconsultantsseethevalueoftheirworkinthe overallsuccessofthebusinessandoftenretainconsultants forfutureprojects.

October 2018 39
April Salsbury owner Salsbury&Co.

Robots.Education:

Providing Imperative Knowledge of Robotics

InaninterviewwithInsightsSuccess,theFounderand CEO,DennisKambeitzofRobots.Educationshares hisinsightsbehindthetriumphantsuccessofhis organizationintheglobalmarketplace.

Belowarethehighlightsoftheinterviewconducted betweenDennisandInsightsSuccess:

Giveabriefoverviewofthecompanyanditsvision. Thecomingdecadewillbedefinedbythelargestworkforce transitioninthehistoryofmankind. Millionsofjobswill beeliminatedbyroboticsandartificialintelligence,while millionsofnewjobswillbecreated. Equallyimportantto understandisthatasignificantnumberofremainingjobs willbetransformed.

Theworkplaceischangingincrediblyrapidly.As companiesintegratemoresophisticatedtechnologies,job applicantswhohavestrongtechnicalskills(including roboticsliteracy)willhaveahugeadvantage.It’simportant tounderstandthatwe’renotadvocatingthat“everyone needstobecomearoboticistoraprogrammer”,buthave roboticsliteracywillbeasignificantdifferentiatorinthe workforcewithinthenextsevenyear,acrossahugenumber ofindustriesandjobs,includingjobsthatwouldn’tbe consideredtobe“technicalinnature”.

Robots.Educationisaworldleaderinaddressingthis challenge.Weteachroboticsdirectlytochildrenandadults throughin-schoolandafter-schoolprograms,summer camps,andeveningandweekendworkshops. Wealsoworkcloselywitheducators,helpingthem understandthebestpracticesforteachingrobotics. We’ve trainedhundredsofeducatorshowtoteachrobotics,and literally100%ofthemhaveindicatedthattheywould recommendustotheircolleagues.

Ourstrategiesforteachingroboticsallowvirtuallyanyone toacquireroboticsliteracy.Perhapsmoreimportantly,our programsareincrediblyengagingforstudentsandwe’llsee enrollmentlevelsthatfarexceedanythingthatschoolsor otherprogramsareachieving.

Overthepast4yearswe’vedemonstratedroboticstomore than14,000studentsfromgrades4-12,andfollowingour presentations,90%ofthemhaveindicatesthattheywould beinterestedinlearningrobotics.

Thecomingdecadewillseeexplosivegrowthwithinthe roboticsindustry,andthedemandforroboticseducation willgrowrapidly.Ourapproachtoteachingroboticsis incrediblyinspirational,whileourstrategiesand methodologyallowvirtuallyanyonetolearnrobotics.

99%ofourprogramparticipantswouldrecommendusto theirfriendsandfamily.

Whatarethecutting-edgeproducts/servicesofferedby Robots.Education?

Weuseworld-classtechnologyandcombineitwithan

October 2018 40

approachthatinspiresalmost everyone. Mostotherrobotics programstendtofallintotwo categories–thestudentsareusinglowpoweredtechnologyortheyarehighendengineeringprograms.Oncewe acceptthatALLourstudentsneed roboticsliteracy,thelowpowered optiondoesn’tteachenough,andthe engineeringprogramsonlyattract engineeringmindedstudents.

Weteachreal-worldroboticsinaway thatinspiresvirtuallyeveryone,and thatvirtuallyeveryonecanlearn.There trulyisnothingelselikeit.

Whatarethedistinctive features/foundationsthatmake Robots.Educationuniquefromits competitors?

Ourprogramsachieveincredibly strongresults.100%oftheeducators whowehavetrainedwould recommendustocolleagues,and99% ofprogramparticipantswould recommendustofriendsandfamily.

Wemakeroboticsfunforeveryone. Ourinnovativeapproachtoteaching robotics(andincrediblelevelsof engagement)allowsustobuildstrong relationshipswitheducators,whereby theywilloftenviewusasatrusted resource,ratherthananoutsidevendor.

WheredoesRobots.Educationsee itselfinthelongrunandwhatareits futuregoals?

Roboticseducationwillseemassive growthoverthecomingdecade,and Robots.Educationhaspositioned themselvesasgloballeadersinthis area. Overthecomingdecade,wewill inspireandeducatemillionsofpeople onrobotics,helpingthembesuccessful inbothschoolandtheircareers.

AbouttheLeader

Dennisisrecognizedasagloballeader andpassionateadvocateforSTEMand roboticseducation.

Dennisisregularlyinvitedtospeakat educationconferences.Overthepast threeyears,he’sbeinghelping thousandsofeducatorstocomprehend thedisruptionintechnologythatwill arriveintheworkforceandwhata companyneedstodotoprepareits students.Hispresentationshavebeen describedas“paradigmchanging”and “somethingthatALLeducatorsNEED tohear”.

Superintendentswhohearhis presentationswilloftenaskDennisto

speaktotheirprincipals.Andfurther thosePrincipalswillaskhimtomeet theirstaffmembers.Universitiesand schooldistrictshaveflownDennis acrossthecontinenttotraintheir professorsandteachers.

Dennis’sinnovativeapproachto teachingroboticsandcodinghas helpedhundredsofschoolstoachieve unprecedentedlevelsofstudent engagementacrossalldemographics. Hisstrategieshasprovedtobe successfulwithboys,girls,nerds, jocks,thegifted,andevenstudents whoarenotasacademicallyinclined.

TestimonialsfromRobots.Education Clients:

“The session made me understand how far-reaching robotics is becoming. We have to change our educational structure to include all students in robotics/STEM. ” –JoanneSgroi, TechnologySpecialist,WoodcliffLake, NewJersey

Robots.Education

are world leaders in robotics education.

“Great Session, I liked the introduction to robotics at the beginning - puts it all into perspective.” –AnnaZborowska, Teacher,St.Gregory

Best to Open in 2018 The
“Best PD ever! Loved it! So Fun” –Sherri-LynnPearce,Counsellor,CSSD October 2018 41
FRANCHISES

Thesecurityservicesindustryconsistsof companieswhichprovideprivatesecurityguards andpatrolvehicles,aswellasadditional ancillaryservicessuchasalarmsystems,cybersecurity, backgroundscreening,investigation,riskanalysisand securityconsultancyservices.Poweredwithan innovativeapproach,Signal88Securityprovides securityservicesforresidential,commercial,and industrialclientsbasedonafundamentalbeliefthat safetyisabasichumanrightandneed.Signal88 Securityrecognizetheirclientshaveapurpose,which theycanonlyfulfilliftheirphysicalenvironmentissafe andsecure.Hence,thecompanyiscommittedtoserve theirclientsthroughlocalownership,professional serviceandinnovativetechnology.

Signal88Securityistheworld’sleadingsecurity franchise,providingpeaceofmindtothecommunities. SincetheSignal88’suniquemobilepatrolmodelis proactive,thepresenceofatrainedofficerbehindthe wheelofahigh-visibilitySUVpreventcrimesandgives thecommunitythepeaceofmindtheydeserve.

Additionally,beinganindustryleadingtechnology provider,Signal88’sstate-of-the-art88Edgetechnology helpsofficerstopatrolsafelyandeffectively.Thefirm’s

Signal 88 Security: The World’s Leading Security Franchise Offering Peace of Mind to Communities

digitalreportsincludingphotos,videos,andGPSdata arealwaysavailabletoclientsfortotalaccountability. Presently,Signal88Securityisguidedbyasetofcore valueswhichincludespassion,honesty,integrity, relationships,serving,andlearning.

ADynamicLeader

Signal88Securitywasfoundedin2003andbegan franchisingin2008afterReedNyffeler,nowCEO, introducedtheconceptasawaytorevolutionizethe industry.ServingasitsChiefExecutiveOfficer,Reed overseestheoveralldirectionandvisionofSignal88as wellasallnewservices.Healsomanagestheresearch& development,administrativeduties,salesandmarketing strategies,andgeneraloperations.Hiskeyvisionisto bringinnewfranchiseowners,sohecontinuedto introducenewideasthathelpedthecompanyscaleand increaseprofitabilityforthefranchiseowners.

PriortoSignal88Security,Reedplayedacrucialroleas theRegionalSalesManageratBlack&Deckerinthe

October 2018 42
Reed Nyffeler CEO

Midwestandlaterbecamethe NationalSalesExecutivefora prominentholidaylighting distributoranddevelopedthe distributorshipprogram.

MeasurableBenefitstoClientele

Signal88Securityhasdisruptedthe industrywithitsfranchiseconcept thatoffersthenationalbrandswith supportandtechnology,alongwith thelocalownersthatbuild communityandclientrelationships. Itisconstantlyinnovatingsecurity servicesandutilizinginnovative technologythatimplementsGPS tracking&dispatch,video&photo reporting,customizableclient dashboards,transparent,and searchablereports.

Signal88Securityserviceprocesses arebuiltaroundspeed-to-actionand transparency.Thismakesiteasyfor theirclientsandtheirresidentsor customerstoprovideanenvironment wherepeaceofmindisareality;not agoal.Thecompanyoffersaproven modelofsuccessforitsfranchises basedoncontinualinnovationand improvementthatcreatesa measurablebenefit.

Cost-EffectiveSecurityServices

Inarapidlygrowingindustry,Signal 88’sfranchisemodelcreates sustainableandrecurringtopand bottomlinegrowthforitsowners.It offersanarrayofsecuritysolutions thathelptheclientswithpeaceof mindtopursuetheirpassioninlife.

Recently,theexpertshavedeveloped customsolutionstoprovidethe clientswiththebestsecurityoptions

fortheproperty,personnel,andother assetstoprotect.Signal88officers adoptacutting-edge,proprietary technology,88Edge,toviewtour instructions,checkinassigned locations,andfiledetailedreports..

Thecompany’spatrolserviceisthe mostcost-effectivesecuritysolution thatcurrentlyoffersGPS-tracked vehiclesandtime-stampedelectronic reportsensuringqualityserviceswith verifiableperformance.Thisoffers theclientstheflexibilityof customizedprogramstoaddressany securityconcernssuchas maintenance,accesscontrolservices, facilitieschecks,disturbanceand alarmresponse.Inaddition,the

dedicatedservicesaredesignedto efficientlymeettherequiredneeds withprofessionalsecuritypersonnel. Thisprovidestheclientelewith highlytrained,highlyvisible,and highlyeffectivecoverageat businessesofanysize.

Finallyundertheeventservices, Signal88securityoffersthepatrons withpeaceofmindandrecognizes theneedforprofessionalismin creatingapositiveimagethrough protection.Withanextensivelistof satisfiedclientsrangingfrom professionalandcollegesporting venuestosmall,privatefunctions, theteamispreparedtoprotectthe client’sinvestments,patronsand reputation.

FutureEndeavors

Currently,thesecurityindustryhas beencomprisedoftwomain segments.Thefirstsegmentisthe largenationalcompanieswhoare successfulonconsideringthe technology,marketing,and scalability.Thesecondsegmentisthe smallmomandpopoperators performingagreatjobatcommunity andclientrelationships.

Beingthatthefranchiseconcept offersthebestofbothworlds,Signal 88Securitystrivestobecomethe largestphysicalsecuritycompanyin theworld.Althoughthecompanyhas somegroundtomakeup,ithas grownrapidlyandisconfidenttoset upitsfranchisemodelsforlong-term andsustainablegrowth.

Best to Open in 2018 The FRANCHISES October 2018 43
We’re here to provide peace of mind to pursue passion in life.

FRANCHISE

IS A PROFITABLE STROKE OF BUSINESS?

Technology,technique—nameit, theworldhasbestowedsome remarkablyadaptive implicationsandstimulatedtheminto becomingaglobalbrand.Yet,many organizationsarestrivingtoattainthe fullbenefitsofbeingaglobally recognizedbrand.Tostretchout confinements,variousorganizations oftenofferfranchiselicensesto franchiseownersinpotentially profitableregionsforacquiringabetter customerapproach.Insteadofstarting fromascratch,anindividualcan purchaseafranchiseandstartwitha provenbusinessmodelthathasamore probabilityofachievingsuccess.

Withadequatemanagementand guidance,onecaneasilyflourishinthe businessworld.Franchisebusiness strikesdowncertainhardshipsand strugglesthatmightbefacedinthe start-ups.Choosingfranchise

October 2018 44 Franchise Ecosystem

businessesoverastart-upcouldprove asabetteridea,asithasmorefruitful benefitsthatofanyinitial-staged businesses.

AnEstablishedOpenSystem

Unlikeanystart-ups,afranchise businessallowsanindividualtocarry outtheoperationdirectlyfromthe establishedfoundation.Frombrand cultivationandmarketingtofuture plansandcustomerbase,anew franchiseownerisblessedwithalmost everything.Anoutletofafranchise ensurestheideaoffollowingthe similarbusinessmodulesand operationalmethodscanbemore effective.And,implementingsome newtweaksinsuchabsoluteaspects makesthetaskeasierforadistributor.

Inaddition,italsoallowsprofessionals tooverviewthebusinessreportsand keyperformanceindicatorswhichaid

onetoadaptandmakeappropriate businessdecisions.Besides,astrong supportsystemisoftenanecessity ratherthanawant.Itsupportsan individualinmaintainingbalance betweenbothindependentideologies andthebrand’sbusinessmodules.The supportmostlyincludesthevast knowledgeaboutthefranchiseandan expertiseoutlookonproducts.With suchsystem,manynewbusiness personalitiescanperpetuallysustainin themassivemarkets.

LessriskfactorandHigherSuccess Rate

Oneoftheprimaryconcernfactorand themisconceptioninfranchise businesslieswithinthelimitationof autonomy.Unlikeindividual enterprises,afranchisebusinessmight befacingsomeproblemsregarding receivingafullscaleautonomywhich canbeoverruledthereafter.Itrequires

compassionoverchoosingafranchise whichismoresuitablewitha purchaser’sbusinessethics.This reducestheriskofbeingdominatedby franchisorsandotherinvestorentities andhelpsindraftingownrulesto followon.

Thoughafranchisecomeswithawellestablishedplatform,itdoesrequire consistenteffortsonbringingthe organizationupwards.Accordingto variousreportsandfacts,ithasbeen alsostatedthatthesuccessrateof franchisebusinessisquitehigherthan anindependententrepreneurial venture.Asfranchiseesoperateundera systematicbusinessmodel,theygetan indirecttraininginmarketingaswell asstaffhandling.Withalarge-scale marketing,thefranchiseescan promptlyattainmorecustomer attractionresultingintoahigher growthrate.

October 2018 45

InstantCustomerAccess

Customerengagementisoneofthe mostcrucialanddifficultprocessesina businesstobear.Togainmorenumber ofcustomers,anorganizationhasto investtheirtimeandeffortson processingvariousmarketingaspects. Incaseoffranchisebusiness,theodds arequitesimilarbutwithfewerefforts. Asmostoffranchisebrandshavea nationaloraglobalrecognition, franchiseesarerequiredtocontribute intoa“marketingbudget”through whichtheparentcompaniescould processoutanextensivepromotion campaigns.Meanwhile,franchiseecan alsostartanindependentcampaignin ordertogaininstantcustomer engagement.

Belowaresomemethodsthrough whichfranchiseescanupliftthe business,independently.

Focusingontargetaudiences—instead ofexaggeratingovercustomer approaches,onecannarrowdownthe targetaudiencestohighlyqualified prospects.Itallowsbusinessownersto concentrateandcomeupwithbest prospectstodeliver.

Return-policy—beingthemost traditionalandeffectivewaytoattract customers,utilizingreturn-policiesin franchisebusinesswillaidthe franchiseestogetbettercustomer approach.Providingsomethingin returnandofferingvariousschemes helpsincreatinganadversemarketing network.

HowFranchiseBusinessworks?

Quiteafewrequirementsareneededto befulfilledbyaprospectivefranchisee ownerinordertogetqualifiedfor licensingthebrand’sname.The qualificationrequirementssignificantly varyfromonefranchisortoother.It oftenincludesmaintainingahighernet worthandagoodcreditscorefora largerinitialinvestment.Inaddition,a franchiseemustbehavinganother sourceofincomealsoan industry/managementexperiencefor guidingbusinesseffectively.

Subsequentlyconsideringallthe factors,thefranchisordetermines whethertheprospectiveowneris worthyenoughtobequalifiedforthe businessornot.

AFranchiseagreementincludescertain setsoftermswhicharerequiredtobe followedbythefranchisees.After beingqualified,anindividualsignsan agreementwherehe/shehastopaya franchise-feeinordertoacquirethe licensetousethebrandsnameandits businessprocesses.Simultaneously, thefranchisorassistsfranchiseeswith allocation,supplierconnections,storemanagementandstafftraining. However,italsobestowsvariousfacets likespecifictestedoperatingsystem, withcreativemarketingstrategies.

Initially,theopportunitiesof implantingreinventioninfranchise businessarenarroweddownasthe focusofafranchiserisondeliveringa consistentexperienceacrossallthe locations.Amultiplefranchised locations,afranchiseecaneasilyattain increasedpurchasingpower.Also, Franchisebusinessallowsbusiness personstobeflexibletotrynew productsorservicesinordertotestin thereal-timemarketscenario.Thusby consideringaboveaspects,itcanbe concludedthatthefranchisebusinessis mostsecureandbestoptionto investin.

October 2018 46

Peopleareincreasinglyconcernedwiththeir electronicgadgetsanddevices,especiallytheir smartphones.Giventheintricacyofthese gadgets’design,theycanbedamagedveryeasily, causingfrustrationfortheirowners.Toaddressthis issue,electronicsrepairfranchisingcompany

uBreakiFixsteppedintothemarkettooffersame-day repairserviceofsmallelectronics.Thecompanyfixes crackedscreens,waterdamage,softwareissues,camera issuesandmostothertechnicalproblems.

uBreakiFixrepairsanythingwithapowerbutton.While itspecializesinsmartphones,tablets,andcomputers,it alsorepairsdeviceslikegameconsoles,hoverboardsand drones.Todate,thecompanyhasrepairednearly5 milliondevices.

FromSideHustletoFranchising

uBreakiFixstartedasasidehustle.In2009,the company’sfounderJustinWetherilldroppedhisnew iPhone,shatteringthescreen.Unabletofinda reasonablypricedrepairoption,hefiguredthathecould repairthedevicebyhimself.Aftersometrialanderror, hefinallyrepairedthephone.Recognizinganeedfor high-qualityphonerepair,hepartneredwithhisfriend

uBreakiFix:

Committed to Deliver High-Quality Tech Repair Services

DavidReifftostartamail-inphonerepairbusiness,and ordersfloodedin.Monthslater,theyteamedupwith EddieTrujillotoopentheirfirststorefront.

Tenyearsago,itcostnearlyasmuchtorepaira cellphonescreenasitdidtoreplacethedeviceitself,and therepairoptionsavailablewerenotofthecaliberthat today’scustomershavecometoexpect.uBreakiFixfilled agapinthemarketplacebyofferinghigh-quality, affordableelectronicsrepair,backedbya90-day warrantyandpricematchguarantee.Toaffirmits businessmodelandperfectitssystemsandprocesses, uBreakiFixopened47corporatestoresbeforestartingto franchisein2013.Ithassincegrowntomorethan450 storesacrosstheU.S.andCanada.

Tomaintainconsistencyandqualityacrosslocations, uBreakiFixdevelopedasophisticatedtrainingprogram toequipfranchiseeswithalltherightskills,fromdevice repairtostoreoperations.Threeweeksofon-sitetraining atthecompany’sheadquartersinOrlandoarefollowed bythreeweeksofin-storesupport.Inaddition,the companyhasmadeheavyinvestmentsininfrastructure, designingandbuildingacomprehensiveplatformfor

October 2018 48

point-of-saleapplicationsand seamlesscommunicationfromthe corporateofficeandbetweenstores.

StrategicPartnerships

Today,uBreakiFixhasstrategic partnershipswithleadingtechnology companies,includingSamsungand Google,enablingthecompanyto provideSamsungGalaxycustomers andGooglePixelcustomerswith manufacturer-backed,same-day repairserviceusinggenuineparts.

ThecompanyhasalsolaunchedB2B partnershipstoprovideon-siterepair serviceatmajorretailerslike NebraskaFurnitureMart,aswellas conversionpartnerships,where independentrepaircompanies converttotheuBreakiFixbrandand gettotakeadvantageofits partnerships,trainingtools,corporate support,andmore.

Duetoitsimpressivegrowthand partnerships,uBreakiFixisableto providetremendoussupporttothe communitiesitserves,evenbeyond thewallsofitsstores.In2017,the companyworkedwithGoogleto providefreecellphonerepairsto thoseaffectedbyHurricaneHarvey andHurricaneIrma,andin2018,it offeredthesameforvictimsof HurricaneFlorence.

SettingItselfApartfrom Competition

AsuBreakifixhasgrownitsfootprint acrossNorthAmerica,ithasalso grownitsexecutiveteamtoprovide elevatedsupportandstrategicvision. In2017,uBreakiFixmarkedits biggestyearofcorporategrowthto date,addingnearlyadozenexecutive

rolestoamplifyitssupportofferings, presenceandreach.Fromdayone, uBreakiFixhasbeencommittedto makinghigh-qualitytechrepair accessibleatscale.Thetimeliness, customerexperience,andquality guaranteecontinuetosetuBreakiFix apartfromitscompetitors.

Anotherdifferentiatoristhecompany culture.uBreakiFixisahighenergy, collaborativeenvironment.Theteam embracescreativityandmaintains theentrepreneurialspiritthe companystartedwith.Theleadership teamfindsthatallemployeesfrom storetechnicianstoexecutivesall takeprideintheirwork.

uBreakiFixisplanningtoincreaseits growthyearoveryearandannounce newstrategicpartnershipsthatwill allowthecompanytofurtheramplify itssupportoptionsavailableto customers.

WhyFranchisewithUBIF?

“Technologyhasbecomeintegralin oureverydaylives.Itisnolonger ’justaphone.’It’saproductivitytool andacriticalmeansof communication.uBreakiFixis uniqueinofferingfast,affordable, alternativesolutionstoaproblem thatcaneasilyimpactsomeone’s businessorcommunicationwith familyandfriends.Thefactweoffer solutionsacrossabroadrangeof smallelectronicsfromsmartphones totablets,computers,gameconsoles, drones,andmore,coupledwithour reputationforexceptionalcustomer service,expertrepairs,and knowledgeableteam,hasallowedus toexpandquicklyandsustainably. I’mproudtorepresentuBreakiFix throughoutthevariouscommunities thatcallNashvillehome.”- Susan Wright, Nashville franchise owner

“Imadethedecisiontobecomea UBIFfranchiseebecauseIsawthe valueinteamingupwithan organizationthatembodiedthesame values,vision,andbusinessethics thatIhad.Also,havingthe experiencesofalltheotherstoresto drawfrom,aswellasacorporate supportteamtohelptacklethe challengesofrunningarepair business,wasveryappealing.”-

Best to Open in 2018 The FRANCHISES October 2018 49
We are an electronics repair franchise specializing in same-day repair service of small electronics at more than 450 stores across North America.

Accordingtothe2016 U.S. Fish and Wildlife Service National Survey of Fishing, Hunting and Wildlife Associated Recreation preliminaryreport, around81millionpeoplefeedthebirdsandwatchwildlife intheirbackyards.Moreover,$7.6billionisspentannually onbirdfeedingandwatchingwildlife.$5billionisspent annuallyonbirdseed&wildlifefoodand$960millionon birdfeeders,birdbathsandnestingboxes.Peoplehavealso spent$1.8billionannuallyonbinocularsandspotting scopes.Allthesecuriousfactsshinelightonthefactthat humanbeingslovenature,wildbirdsandarepassionate aboutit.WildBirdsUnlimitedisaspecialtyretail franchisecateringtothesenaturelovers,offeringareliable sourcefornatureinformation,aswellasqualityproducts.

EachWildBirdsUnlimitedstorefunctionsasatrue communityresource,providingvaluableknowledgeabout thebirdfeedinghobbyandanexceptionalshopping experience.Thefranchisehelpscustomersturntheiryards intoabirdfeedinghabitatthatnotonlybringssongand colortotheirlives,butalsoprovidesbenefitstothewild birdsandtheenvironment.

EstablishedbyaRealNaturalist

Wild Birds Unlimited

Bringing People and Nature Together

JimCarpenter,FounderandCEOofWildBirds Unlimitedguidesthefranchiseandretailstorestodeliver anexceptionalcustomerexperiencewithexpertadviceand topqualityproducts.JimisrelentlessinensuringthatWild BirdsUnlimitedismorethanaspecialtyretailshop.He bringsjoyintothecustomer’slivesbysharinghispassion forbirdsandknowledgeaboutthehobbyofbackyardbird feeding.

Herecentlywroteandpublished The Joy of Bird Feeding, providingstep-by-stepadvicetogetresultsinanybird feedingsituation. The Joy of Bird Feeding istheultimate referenceforbackyardbirdwatchersandbirdfeeding enthusiasts.Itofferspracticaltipsandsolutionstoattracting andidentifyingbirds,offeringthebestfoodsforthebirds youwanttoseeandhowtodeterunwantedguestsfrom feedingstations.Thisessentialguidecontainsmorethan 800photosandaguideto180feederbirds.Birdfeedingis aneasy,inexpensivehobbythateveryonecanenjoyintheir backyard.Birdfeedingismorethanahobby;it’sawayto

October 2018 50

connectwiththeoutdoorsandhelpthe naturalenvironment.Birdsare essentialtoahealthyeco-system,and birds’populationgrowth,declineand migrationarekeyindicatorsofnature’s balance.

Beingintenselyinvolvedinthehobby, Jimandhisteamoriginatedmany beautifulandeffectivedesignsinbird feeders,houses,birdfoodsandpolemountinghardware.Hissignaturebird ® ® food,Jim’sBirdacious BarkButter, hasattractedmorethan140different birdspecies.Hehasservedonoris currentlyamemberoftheboardsof the Roger Tory Peterson Institute,such asTheCornellLabofOrnithologyand the Indiana Nature Conservancy

ProductsDesignedbyExperts

CustomerspreferWildBirds Unlimited,becauseitsproductsare designedbytheexpertstomeetthe relevantneedsofthebirds.Jim Carpenterstartedallthisin1990,when hesetouttocreatetheperfectbird feeder.Jimusedhisexpertiseof observingbirdbehaviorandhis understandingofbirdfeedingtodesign theWBU Classic Feeder.In1992,the Classic Hopper Bird Feeder attaineda patent.Moreover,in2004,WildBirds Unlimitedreceivedathreedimensional trademarkonthe Classic and Classic Too Hopper Bird Feeders.The franchisecontinuestousethatsame levelofexpertknowledgeindesigning awiderangeofWBU-branded products,manywithalifetime guarantee.

PartnersinSupportingBirdsand Nature

WildBirdsUnlimitedisdeeply committedtoeducatingthepublic abouttheimportanceofunderstanding ourenvironmentandpreservingour naturalwildlifehabitats.Theyhave developedmanypartnershipswith organizationsthatsupporttheircore missionofbringingpeopleandnature together,suchasTheCornellLabof Ornithology,BirdStudiesCanadaand TheNationalAudubonSociety.

Manyofthesepartnershipsoffer peopletheopportunitytoactively participateinconservationefforts,to learnmoreaboutbirdwatching,bird feedingandnatureappreciation,andto playaroleinscientificresearch

designedtoprotecttheenvironment. WildBirdsUnlimitedfeelsitisvery importanttosupporttheseeffortsand tocontinuallyraiseawarenessof environmentalconservationsothat generationstocomecanexperience andappreciatethemarvelsthatnature holdsforusall.

AProudTestimonial

AccordingtoWildBirdsUnlimited’s franchisees,interactingwithcustomers isoneofthemostrewardingaspectsof owningaWildBirdsUnlimitedstore. WBUmakeadifferenceinits customer’slivesbyhelpingconnect themwithbirdsandnature.Butwhat dothecustomer’sthinkofthestore owners?

“BrandonandTrishLohmanare exceptional.Ialwaysenjoyedshopping thesetwostoresbefore(theypurchased them),moresonowduetothe energetic,appreciativeattitudeand knowledgeoftheworkcrew.My daughterandInormallyshopthe VirginiaBeachstore.Iwillnever forgethowwewereinChesapeakeone Saturday,Brandonsawuscomingfrom ourvan(can’tmissit,wehavea wheelchairlift)hemetusoutsideto offerassistance,thenopenedthedoor forustocomeinside.Wewereamused whenBrandonphonedhiswife,Trish attheVirginiaBeachstoretotellher, “GuesswhoIhaveoverherewithus?” Sogreattofeelloved.Bestofall,they neverforgetashoppersface.”-Cheryl Berryhill Hayes

BrandonandTrishLohmanareowners oftheChesapeake,Suffolkand VirginiaBeach,Virginialocations.

Best to Open in 2018 The
October 2018 51
We’re here to provide peace of mind to pursue passion in life.
FRANCHISES

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