The 10 Most Admired Companies to Watch, 2020 July2020

Editor’s Desk

LeadingwithVision

Greatcompanies,whichceaselesslystriveseveral

decades in a significant way, do not consider profits as their primary goal.Their mission is to make an impact on the world as they tread in their endeavour. One quality of these companies is that they evaluate themselves and their practices by well-defined internalstandards.Thesecompanies’internalstandardsare more demanding, but more closely aligned to their longtermgoals.

The biggest difference between any company and a great companyisthatgreatcompaniesdecidethingsonthebasis ofhowitwoulddrivethemandtheirmotiveofcontributing towards a specific industry However, it is not that they would be averse to earnings or are running as a charity. When renowned companies of world are on a mission to make use of their services and solutions to improve the qualityoflife,theyhavesomethingconcretetoaimforthat wouldtransformtheworld.

Emergingcompaniesalsoneedtofocusontheirvision becauseavisioniswhatbuildsaprojectscompanies towardssuccessandhelpsthemtoriseoutofany challenge.Becomingalong-termplayerwillnotbea one-manshow,butaworkofagreatteamwithskillsand impactful,positiveattitudes.

InsightsSuccess,initsupcomingeditionThe10Most AdmiredCompaniestoWatch,2020,bringstoyou, companieswhichshowgreatpotentialtobecomelongtermplayerswithaprofounddisplayofexpertiseintheir profession.

Visioniswhat differentiatesa companyanda greatcompany

OnthecoverwehaveIntengine,anorganization thatmakessustainabilitysimpleandbelievesinthe powerofgood,transparency,accountability,equal access,humanrights,andecologicalstability

Thecompany’sgoalistoconsistentlyimprovethe directorytomakeiteasierforpeopletomakebetter decisionsintheirsupplychainpurchaseswhere 76%ofemissionslie.Everyonecanimproveon howwelivedaily Thosebillionsofactionsmadeby individualscompiledacrosstheglobehavethe biggestimpact.

Editor's Note

Also,whileflippingthepages,dogothroughthe articlesandCxOswrittenbyindustryexpertsand ourin-houseeditorialteam.

Connie

COVERSTORY

A SUSTAINABLE ENGINE FOR GREATER GOOD

““Our goal is to consistently improve the directory to make it easier for people to make better decisions in their supply chain purchases where 76% of emissions lie. Everyone can improve on how we live daily. Those billions of actions made by individuals compiled across the globe have the biggest impact."

- Connie Linder

Connie Linder Founder Intengine

Running a business while equally developing it towards contributing to the circular economyisnotaneasytask.Itbecomesessentialtoworkwithaplatformthatfacilitates healthier personal and professional procurement. Therefore, sustainable development remainsthecurrentneedofthepresentwithoutunderminingtheabilityoffuturegenerationsto accommodatetheirownneeds.

Meet Intengine, an organization that makes sustainability simple and believes in the power of good,transparency,accountability,equalaccess,humanrights,andecologicalstability.Founder ofIntengine,ConnieLinderstatesthattheirmissionhasalwaysbeentomakeenvironmentaland socialsustainabilityinformationeasilyaccessibletoconsumersandbusinesses.SheisIntengine's moralandlogisticalguide,lendingherexperienceintheindustry,innovation,and eco-technology to add an invaluable perspective. She offers a trustedsourceofinformationandinspiration.

TheBeginning

Years ago while Connie was working as a stockbroker, she did not agree that social and environmental factors werenotconsideredmakinginvestmentdecisions.Later on, she decided to shift to the business of building companies and worked for a decade as a consultant for newly emerging environmental technologies and was encouragedbythetypesofsolutionsthatwerebecoming available,yetthepublicwasnotaware.

Withherstrongcorporateandbusinessbackgroundand focused intention for healthier ways of doing business, she became a bridge and pioneer in the sustainability movement in Canada. She knew the demand for an efficient,pro-business,andpro-solutionsplatformwould allowpeopletomakehealthierinformeddecisions.She also knew that the essential changes needed to occur withinthemarketplace.That'swhentheinceptionofthe originalplatform,formerlycalledGreenPagesDirectory, wasbornandisnowknownasIntengine.

HowdoesIntenginestand-out?

Intengine continually looks for newer ways to provide value. Their research determined that trust in today's marketplace is important to consumers and businesses and starts with an intention to improve one's social and environmental footprint For this reason they implemented the Sustainability Pledge as a way for companiestoshowthiscommitment.

Intengine acknowledges the dedication of others and, they also seek the advice and co-ordinated efforts of progressive leaders who share their vision to develop a common language and measures that will maximize a collectivepathtoresults.

To put it in simple words, Intengine’s business listing directoryimplementsadifferentdesignTheyencourage

and support solutions to the marketplace & sustainability challenges.

They focus their efforts to shift the conversation from what is wrongtowhatcanbedonetogetbackontrack.

They discuss theirwork in a way where everyonecan voicetheir true feelings. The decisions are sometimes not unanimous. Usually, in the end, people agree the path forward was the right decision.However,gettingtothatdecisionsometimesismadewith concessions and, compromises which are a testament to the collectivebelief.

OutreachingMarketingActivities

AspartofIntengine'scommitmenttosupportfutureleaders,they founded the Intengine Global Change Foundation This

organization takes a leadership role through an annual Youth Leadership Conference, School Leadership Program and online webinar “Truth SeekersSeries”.Anyonecandemandchangebut to effectively implement better ways to do business is another thing. Through the foundation,Intenginehelpsensurefutureleaders receiveabalancededucationfromthosewhoare currently on the front lines of implementing sustainability, with the tools and skills that will help them become stable, competent, and compassionateleaders.Toputitinsimplewords, Intengine's business listing directory implements a different design. They encourage and support solutions to the marketplace's sustainability challenges They focus their efforts to shift the conversation from what is wrongtowhatcanbedonetogetbackontrack.

TheValuesandWorkCulture

“The people on the Intengine team are terrific intellectually, and they are also wonderful people. There is synergy with our team because everybody likes each other Everybody respects eachotherandthatisessential.Moreover,ittook a while to get to this team. We have had different people enter the organization that didn't last. Perhaps they had a role to play that was for a finite time and made a great contribution and went on to other things. Digitally, online campaigns are created to provoke discussion,

andthelistingsadministratorsareencouragedinmanyplaces across their platform to share their praises and first-hand accounts of the path it took to individual success. Intengine believes a positive outcome will spring from proportionate hope for our future, not fear This essential principle guides everyactiontheirorganizationtakes.

OpinionsonCorporateSocialResponsibility

The Founder Connie Linder states, “Corporate Social Responsibility is the recognition that organizations need a social license to operate – meaning, organizations have a responsibility to contribute to society overall and have an obligation beyond their employees, directors and shareholders.”

UsingTechnologytoStayAhead

The latest technologies for performance and search in Intengine's platform is incorporated In a time when companiesarerelyingonartificialintelligence,chatbots,and algorithms, Intengine opts to utilize these and the other nontechnical solutions which help them thrive. Their team moderates news updates, to ensure relevancy and focus on solutions, and verifies their listing and writer applications prior to approving them and, they listen and discuss every member's suggestions to provide the best development options moving forward This is both refreshing and responsible.

Choosing to take a supply chain green is a very individual process, and Intengine respects that for some, slight incrementalactionscanbeimpactful,andtop-downsweeping policy may be better for others.At the heart, they know, the combined efforts of people matter and its people with heart whowilltakeIntenginetowhereitintendstobeTHEworld's most trusted connector to sustainability in the marketplace. They consider empowering action to be a powerful and significantdifferentiator

WhattheFutureHolds?

Intengineleadswithvalueandisofteninspiredbyindividual stories. Their goal is to be useful as change agents for the transitiontoamoreequitableandsustainableeconomy.

If you follow Intengine on social media, you will see they systematically release materials that address lesser-known topicsinsustainabilitybasedonresearch,notopinions.These are stories that need community support to thrive. Their Industry-at-a-glancereportsofferimmediateandquickvalue. Theyprovidethelanguageandmetricswhichinfluencethose stillsittingonthefence.

DeterminedFocus

Currently, Intengine has researched and is watching the progressionof5Gtechnologyanditstesting,whichconcerns manypeople.5Gispossiblebecauseoflow-grademicrowave radiation,whichisonthevergeofaglobalrelease,sofaster downloads are possible. However, it comes with potential hazards to health and global security, which are not being identifiedandadequatelyaddressed.Ifthereisonetake-home point, it is that the polarization of attitudes with regards to climate change and other controversial topics does not help the situation It is time to take that debate away from dissension and consider, without bias, how our actions, not wordsmakeadifference,andhowtheenergyoftheseactions needtodrivesolutions,notdriveabattleofpublicopinion.It istimetotakeastepforwardandconsiderhowtobeefficient, accountable and responsible. Intengine urges concerned citizens to move beyond protests toward practical actions whileofferingtheabilitytomovefastandinformed,whereit counts,withsmartpurchasingdecisions.

Testimonials

“I recently learned about Intengine and this tool. I now refer to SUSTAINABILITY as RESPONSIBILITY and this site of information will help procurement professionals find sources thatalignwiththeircorporation'sstrategiesanddirectives.”VictoriaWakefield,PurchasingManager,UBC

“The contributions of Intengine have been immense Intengine is North America's fastest-growing online search directory for sustainable purchasing and healthier living.”–CIOBulletinMagazine.

OURWEBSITE-Intengine.com

Monitoring Blood Glucose in the Convenience of a Wrist band

Diabetesisoneofthemostcommonchronicdiesesthat oftenleadstothousandsofdeathseachyeararoundthe globe.Itoccurs,whenthepancreasdoesnotproduce enoughinsulinorwhenthebodycannoteffectivelyusetheinsulin itproduces.Thenumberofpeoplewithdiabetesrosefrom108 millionin1980to422millionin2014.Also,between2000and 2016,therewasa5percentincreaseinmortalityratedueto diabetes.Additionally,halfofalldeathsattributabletohighblood glucoseoccurbeforetheageof70years.So,withtheintentof revolutionizingthewayyoumanageyourType2diabetesenters Alertgy.TheAlertgyNICGMisabandthatitsusersweararound theirwriststhatworkswithanappontheusers'smartphoneto measurebloodsugar

InaninterviewwithInsightsSuccessthePresidentandFounder ofAlertgyMarcE.Rippenhassharedkeyinsightsofhowthe organizationisplanningtorevolutionizethewaypeoplemeasure theirbloodsugarlevel.

Belowarethehighlightsoftheinterview;

Whatledtoaninceptionofthecompany? Alertgywasfoundedin2016aftermywifeSuehadalow bloodsugarattackandwasfoundnearlyunresponsive. Afterthisscarysituation,IknewIhadtodosomething tofindasolutiontothisproblemsomanypeople todayface;accuratelymonitoringbloodsugar andalertinglovedonesifyouhavealowor highbloodsugarlevels.SincethenAlertgy hasbeenfocusedonprovidingreal-time bloodsugarmeasurementstothe millionsofdiabeticsandpre-diabetics throughouttheworld.

Couldyouthrowsomelighton yourmissionandvision statement?

Themissionandvisionhereat Alertgyistobringrelieftothe

MarcERippen,PresidentandFounder

daytodaylivesofthemillionsofdiabeticsthroughoutthe worldwhoaredesperatelyneedingabetterwaytomonitor theirbloodsugartoeasetheirlife.Diabetesisadeeply personalissuetoeveryteammemberinthecompany,so ourdriveandinspirationkeepsuscenteredonthismission toimprovethelivesofthoseweloveaswellasallthe othersintheworldweknowaregoingthroughsimilar situations.

Describeyourcompanyanditscutting-edge(domainof therespectiveproject)solutionswhichaddressallthe needsofyourcustomers.

TheAlertgyNICGM(Non-InvasiveContinuousGlucose Monitor)isourdevicethatmeasuresbloodsugarwithout theneedofdrawingbloodlikethetraditionalglucose measuringdevices.Throughourrevolutionarytechnology, wehavedevelopedaplatformandsensorthatisunlike anythingcurrentlyavailableontheconsumermarket.Most alldevicestodayrelyonphysicalbloodmeasurements collectedthroughdirectbloodmeasurementsrequiring needlesandotherpainfulprocesses.TheAlertgy DeepGlucoNICGMgetsridofthesearduousmethodsand givespeopletheabilitytoaccuratelymeasuretheirblood glucoseinreal-time.

Giveadetaileddescriptionofthefeaturedperson's influenceoverthecompanyandtheindustry. MyteamatAlertgywouldsayIamanencouragingand supportiveCEO,dedicatedtoreachingourcompanygoals, aswellascreateapositiveimpactonthecareersofteam memberswhomIlead.Furthermore,Iputanemphasison personalresponsibility,relyingoneachteammembertoget hisorherworkdone,andnotmicromanaginghowthings getdonedaytoday Thegoalofmyleadershiphereat Alertgyistopositivelyaffecttheproblemsolving, communication,andteamworkskillsthroughouttheteam, whichwillinturnacceleratethedevelopmentofour groundbreakingtechnologyandcreateamassivepositive disruptioninthediabetesindustry

Describeindetailabouttheworkcultureandthevalues thatdriveyourcompany. TheworkculturewehavedevelopedatAlertgyiscentered aroundhardwork,personalresponsibility,andapassionfor success.Aspreviouslymentioned,weherearealleffected inonewayoranotherbydiabetes,whetheritbe personallyorthroughafamilymemberorlovedone. Overthecourseofthedevelopmentofour technology,thesequalities,andvaluesthatwe haveinstilledwithinthecompanyhaveprovided thedriverequiredtoovercomethehurdlesand toughtimeswehavefaced.Weallsharea commongoal,andthroughtheclose-knitbond wehavedevelopedweknowwecan accomplishthisgoaltogether

“Transforming health through innovation”.

WhatisyourideaofCorporateSocialResponsibility? Alertgyisbeforeallcenteredaroundimprovingthehealth andlivesofmillionsaroundtheworld,andwestrongly believeourbusinessandproductwillbringpositivechange throughoutthehealthcareindustry Webelievewehavea responsibilityasacompanytoeffectthispositivechange aheadofanyprofitincentive.Itwillbringusimmeasurable joyasacompanyandaspeopletoseethelivesofdiabetics bedramaticallyimprovedbyourproduct.

Whatareyourcompany'sfutureaspirations?What strategiesareyouundertakingtoachievethosegoals? Currently,wearefocusedonfirstbringingourdevicetothe type2diabetespopulationinordertoprovidemillionswith awaytoeasilyandeffectivelyalertuserstomeasuretheir bloodglucose24hoursadayusingFDAapprovedSMBG's todeterminetheirbestcourseofaction. Thisproductalert andsurveillanceapplicationwillbesubjecttoFDA approval.Asenoughdataiscollectedandthesystemis furtheroptimized,FDAapprovaltolinkittoinsulinpumps anduseitsdataforinsulinslidingscalewillbepursued.In thefuturethereisnolimittowhatourtechnologycan provideinthewayofmonitoringanddiagnostics.Wehave showntobeabletotrackothermetabolitesandcellular markerswithinthebodythatcouldpavethewayfor Alertgytobeapremierleaderindiagnostictechnology.

Boatsetter:

Sailing towards Global Success

Jaclyn Baumgarten Co-founder & CEO

identifyingamarketneed,andthenpullingtogetherand leadingtheteam,funders,partnersandetc.whichare necessarytoconceptualizeandbuildthesolutiontocater thegrowingmarketneeds.Shevisionstocontinuethesame anddesiresleadingthecompanygrowthwithherexpertise.

TestimonialsofExcellence

“Used Boatsetter for my 30th birthday and it was amazing! My group of 6 sailed around San Francisco Bay and I could not be happier with the service they provided.” -ScottW Thornburg

“I had an unbelievable experience using Boatsetter! I was completely new to renting boats and had only been on the water a few times, and the true simplicity of reserving a boat online with someone showing me the ropes at the marina right before launching out was awesome! I can just imagine how difficult this whole process would be without Boatsetter! Just like the iPhone, once you use Boatsetter once, you can never imagine renting a boat in the old way again! Thanks Boatsetter for an awesome day, I’ll definitely be seeing you again soon!” -JonathanTimianko

“Easiest way we’ve found to go out on the water! Great site, the boats are beautiful. The captains were super professional and friendly. I recommend looking here first if you’re looking to rent a boat in the US, the Med, or the Caribbean”.-AngelaArmenakis

“Boatsetter is theAirbnb of boating experiences.”

Successful Personality Traits to Learn from Elon Musk

Legendsneverneedanintroduction.Theytendtobe victoriousdespiteoftheiruneventfulhistories.They sticktocaptivatingtraitssuchasDiscipline, determinationandself-beliefwhichhelpthemaccomplish wondersinthelongrun.OnesuchexampleofanextraordinarypersonisElonMusk,aSouthAfricanBusiness Magnate,Investorandanengineer

Muskisthefounder,CEO,andchiefarchitectofSpaceX; co-founder,CEO,andproductdesignerofTeslaInc.;and co-founderandCEOofNeuralink.AsofFebruary2018,he isthe53rd-richestpersonintheworldandhasanetworth of$20.8billion,whichisfarmorethanthenetGDPof Greecetakenintoconsideration.

Whileeachentrepreneurpossessesauniquesetoftraitsthat makeshim/hersuccessful,thisTechfounderhasafewtraits muchdifferentfromanyotherordinaryCEO,whichhas allowedhimtobuildsomeoftheworld’smostrespected andinnovativeorganizations.Muskoncequoted,“When something is important enough, you do it even if the odds are not in your favor.”

Let’shavealookonthesepersonalityattributesand characteristicsthatmakehimacontenderforthemost innovativeintellectualentrepreneurofthecenturyalive.

Hard-workandCharacteristicWorkEthics

ElonMuskisahard-workinginnovator,workingforabout 100hoursaweek,andhasbeenproductivesincemany years.Hemayevenbeconsideredasthehardestworking

employeeofthecompany,settingstandardsforhis colleaguestofollowandimplement.Sincethefieldofwork liesinsidehisradiusofinterests,heenjoysittoevery momentandbitwhenitcomestolearningandexecution.

StrongRiskTolerance

Foundingastart-upinvolvesagreatdealofuncertaintyand risk.Astudyfoundthatafter10yearsofbeinginbusiness, 96percentofthestart-upsfail.Goingbythestatistics, Muskmusthavefacedthesameoddsagainsthim,whenhe haddecidedtoleaveanotherwisecomfortablelifetostarta riskyanduncertainbusinessventure.

Forinstance,MusklefthisPhDprogramatStanford UniversitytofindacompanycalledZip2withhisbrotherin theyear1995.Later,thecompanywassoldtoCompaq computers,profitingMuskabitover$20million. Followingthis,Muskonceagaintookagreatriskby investingmillionsofdollarstofoundacompanycalled X.com,oneoftheworld’sfirstonlinebanks.

‘AlwaysBeLearning’Attitude

Anastoundingandless-knownfactaboutElonMuskisthat heisself-taughtinprogrammingandinmanyadvanced levelsubjects.Hereadandunderstoodavarietyofbooks, whichhelpedhimgainendlessandpersistentknowledge andunderstanddiverseconcepts.

Thebestpieceofadviceonlearningandimplementationis toconstantlythinkabouthowthingscouldbedoneina bettermannerandquestionselftoseektheanswers.

FeedbackLoop

Itisofprimeimportancetorecognizethepresentsymbolor otherwise‘statusquo’inthemarketasanorganizationand re-positionaccordingly.Musksolicitsconstantfeedbackof thecompaniesandexecutes‘self-analysis.’ Heinduces effortsanddivergentstrategiestoimprovecustomer feedbacksandstrivestowardsperfectionism.

Forexample,heseeksouthiscriticsandtriestoconverse withthem.Thishabitofself-reflectionatregularand considerableperiodsispivotalforanyentrepreneuror organizationtosucceedinthelongrun.

TendencyforVerticalIntegration

Verticalintegrationisastrategywhereanorganizationora firmacquiresbusinessoperationswithinthesameproduct vertical.BothTeslaandSpaceXembracethisconcept.For example,Teslanotonlyproduceselectriccars;theyalso generatepublicawarenessabouttheircarsviaTesla showroomsacrossvariouscountries.AndSpaceXdoesnot onlyhavetheprimarygoalofrocketpropulsions;they developtheirownrocketarchitectureaswell.

FaithinSelfandtheFoundingTeam

Muskundoubtedlypossessesaprofoundbeliefinhisown capabilitiesaswellasthepotential-seekingfactorofits foundingteam.Hedoesnothesitatetogambleonlarge scaleunlessheisgenuinelyawareoftheexpectedendresults.

Itisequallyessentialtomaintainclarityofdoubtinany largescaleorganization.Underhissupervision,Musk encouragesincreatingapositiveandcomprehensive environmentacrosshisfirms.

PreferringtoStandOutFromtheCrowd Muskelectstobringupinnovationateverylevelofhis understanding.Hetendstoimparttheoreticalknowledgeat thebaselevel,applyingchangesandexecutingthesameon thepracticallevel.Hereliesmoreontransitionalaspects suchasresearchanddevelopment,therebyincreasingthe probabilityofground-breakinginventions.

TeslaMotors,afarheadedfirmheadedbyElonMusk,is anti-ordinary.Itscompellingmarketplacehasbecomea one-stopdestinationforpotentialbuyerswheretheycan interactaboutproductspecifications.Theyalsohavevideo testimonialsthatfaroutperforminthesales-dominated industry

ThereisnoambiguitythatMusk,byfar,hasbeenapillarof inspirationforbuddingentrepreneursandinvestorsbecause ofhisprolificandoptimisticapproachtowardslife

AllthesetraitspossessedbyMusk,insomemannerorthe other,coincidewithmostofyourhabits.Theonlythingthat standsasapotentialbarrierbetweenthesetwois identifyingyourstrengthsandworkingonthemona continualbasis.Goon,applythesetraitsintoyourdaily life,andyoumaybecomethenextbigCEOtheworldisin needoftoday!

EntrenaYA: Assisting inAccomplishing Fitness Goals

Javier Wasserman Co-founder & CEO EntrenaYA

Physicalexerciseisessentialpartofourlives.We

alllovetohaveatonedphysicandahealthy lifestyle.Everyoneofuschoosevarious activitiestokeepourselvesfit;beitdiets,crossfit,yoga, pilates,dance,cardiooranyothergymexercisewetry everything.Althoughessential,atsomepointoftime, duetolazinessoranyofthereasonsmostofusstopthe exercise.Whenaskedweblamelackofguidance, temporaryhealthissuesoccurredduringpracticeorother difficultiesaffectingconsistency.Itisalsoanunwavering factthatsometimespertainingtolackofguidancewe chooseanunsuitabletypeofexerciseordietwhich resultsinquittingtheendeavor

Foundedin2014andheadquarteredinBuenosAires, Argentina,EntrenaYAisuniquealternativeacquisition channelforfitnesscentersthatenableitscustomerto choosesuitablephysicalexercisesandsuggeststhebest optionsnearby.Makingitmoreinteresting,theplatform offersexcitingpackagesanddiscountsacrossArgentina andothercountiesworldwide,ensuringtheutmost customersatisfaction.

ReformingHealthHabits

EntrenaYAwasfoundedwithamissiontoimprove healthhabitsofbusyworkforcearoundtheworld.Ithas developedaplatformthathelpsusersfindasuitable healthactivityintheirnearlocation,whichplaysa crucialpartinimprovingtheirhealth.Thecompany believesalikeeveryindustrythereisaspecificbuying andsellingpatterninthefitnessindustry Thepotential customersareinitiallydrivenbythepowerfulmotivation tobeginthetraining.However,mostofthemquitthe trainingbeforethreemonthsbecauseoftheextensive andsweatingtrainingmethods.Gymownersfindit difficulttoretainsuchvolatilecustomerbase.EntrenaYA envisionsaddressingthisissuebyofferingthetrainingat customer’sconvenience.Itsallianceswithgymsand otherfitnessinstitutionsenableittoofferunequivocal discountsincludingfirstthreemonthsofpersonal trainingprograms.

Thecompanyhasbeendeliveringagreatserviceand resultsforbothusersandassociatedgymsandfitness centers,forlastfouryears.Itsevidentsuccessin Argentinahasdevelopedarraybetteropportunitiesfor

theplatform.Innextsixmonthsthecompanyisaiming towardsagrowthinSpainandChile,andinvesting diligentlytobeginitsoperationsinrespectivecountries. Additionally,thecompanyiswillingtoofferadditional digitalservicesformidandlargegymownersasadigital agencyasithaswitnessedanexponentialgrowthasan e-commerceplatformforfitnessindustrysinceits inception.

ThePathBreaker

JavierWassermanistheCo-founderandCEOof EntrenaYA.Hebelievesonemusthavevisionand intuitiontocreatesomethinginnovative.EntrenaYAis pioneerinfitnessbrokerplatformsandisconsiderably differentfromotherfitnessplatformsonline.It’sUIand evenofferingsareinimitablyexclusiveandefficientthan competition.Javierassertshisuniqueacademic credentialshavebeenthemajorfactorbehindthe platform’sdistinctiveness.Hehasworkedassoftware developerinseveralindustriesforthelastfifteenyears andhasextensivetechbackground.However,he mentionsheisskilledinseveraldigitaldisciplinesand perhapsspecialistinnoneofthem.Hence,helikesto mentionhimselfasaninnovatorinsteadoftechgeek. EntrenaYAwasoneofthefirstandforemostonline fitnessbrokerplatforms.Today,morethanthirty platformshasmarkedtheirpresenceandEntrenaYAhas beentheinspirationforthem.

WorkisLife!

EntrenaYA’sboththefounders,JavierWassermanand NicolásCohenwalkedalongmiletomakethecompany whatitistoday.Javierrecallsduringtheexponential periodin2015,JavierandNicoláshadanopportunityto accelerateEntrenaYA’sgrowthwith500start-upsin MexicoDF.Formorethansixmonthsawayfromhome andeverythingowned,theyworkedextensivelytoprove theirmettle.Theexperienceofdedicatedlyworkingfor thecauseitselffloweredwithlifetimelearningand earning.Workingforthecompanyisasolepurposefor Javier.Hestateshecan’timagineanotherwaytocreate andliveinacompanywhichisallaboutthem.He believesweatheritscoding,callingclients,strategizing forfurtherexpansionsorlearningsomethingnew, everythingisworkandthisworkislife.

ShapingtheFuture

BringinganewbusinessmodelinArgentinianmarketis comparativelydifficultduetotheexcessivetaxpressure andcomplexity Inaddition,thereisaverysmallventure capitalscenariocomparedtoothercountriesinthis region.Thesetwokeyissuesmakethemostofthenoise inthegrowthofdisruptivestartupslikeEntrenaYA. Thus,entrepreneursarerequiredtobemorecreativeand adaptivewhileintroducinganinnovativeplatformor solutioninArgentina.Ensuringtheseissuesare addressedwithprecision,EntrenaYAhasbeenableto attractsignificantnumberofcustomersinthisregion. Thecompanyispositivelyworkingtowardsits expansionplansinChileandotherSouthAmerican countries.Withitsexclusivityandsculptedvisionitwill surelyshapethefutureofnewagefitnessplatforms.

“We help fitness enthusiasts to find the fitness activity they most lik e, and enable them to keep on doing it until they accomplish their fitness goals”

Establishing GenderE uilibr um

Atthetop

“It’sallaboutfindingsomeone’sstrengths.Womendon’t outperformmenandviceversa.ButIwon’tdenythatit takesalotofdisciplinetostayatthetopasawoman,” Inekeexpresses.Justlikemen,womenhavealotof qualitiesthatmatchperfectlywithaleadershiprole.It’s importantthatleadershipcomesfromtheheart.Andyou needtohavetheintentiontohelpothersgrowandmake thembetterthroughyourrole.Icallit Servant Leadership

Ifyouwanttomakeyourcompanyasuccess,youneedto beofservicetothecompanyanditspeople.Thishas nothingtodowithgenderorbackground.

That’swhyaquotaforwomenatthetopiscompletely nonsense,accordingtome.Allwomenwhoreallywantto reachthetop,willfindawaytobreakthroughthatglass ceiling.Nobiasintheworldwillstopawomanona missiontoreachthattopposition.Butit’swrongtothink thatanyonewiththerightcapabilities–manorwoman–canworkanywheretheywant.Thereshouldbeamatch betweenyourpersonality,thecompany’svaluesandits culture.Andsometimesit’sjustacaseofpureluck.Being attherightplaceattherighttime.Ifthismatchdoesn’t comenaturally,it’sjustnotmeanttobe.

Butifthereisaperfectmatchbetweenyouasaleaderanda company,it’sthefirstpositivestep,inmyopinion.It’sstill alotofwork.Havingallthatresponsibilitytakesalotout ofyou.Youshouldn’tbeafraidtomakechoices,andthat alsomeanssayingnotocertainactivitiesinyourpersonal life.

Iamamotheroftwoandamnothomeeveryday.My husbandandIhavebeenabletomakeitwork.Inoticethat alotofwomenstillfinditdifficult.Butyoucan’truna companyparttime.Youneedtodaretogofullin.Those doubtsoftenappearduringtheinitialjobinterview.Women

say“Iwanttobeadirector,butIstillhavechildrenthatI needtobringtoschool.Isthatpossible?”Asifthereareno maleCEOsthatbringtheirkidstoschool.Thebig differenceisthatmendon’taskthesekindsofquestions. Theyjustdoit!

Balance

It’sallaboutbalance.Recently,Iattendedaforumon femaleleadership,whereItalkedaboutmyroleasaCEO. Intheaudience,werefemalestudentswhowerejustabout tograduate.Whenthemoderatoraskedwhichofthem wantedthesamejobasme,onlythreeofthefourhundred studentsraisedtheirhands.Themoderatorwasshocked, andaskedtheaudiencewhatwasgoingon.“Sheworkstoo much”,wastheanswer.“Andwealsowanttobeabletogo toparties,exerciseandhaveasociallife.”Thatshockedme alittle.It’snotthatIdon’tdoanythingelsebesideswork. Mydowntime,sociallifeandworkactivitiesarejustone bigmix.It’struethatI’mconstantlythinkingaboutwork. ButIalsoallowmyselftogoforaruninthemorningorsee myhairdresserduringtheweek.Tome,it’sjustonefull weekinwhichIcandoalot.

DidIhavethisgo-gettermentalityasachild,sinceI alreadyknewIwantedtoonedayreachthetop?Ithinkso. But,atthesametime,allthethingsIhopedforasachild didn’tcometrue.WhatIgotisalotbetter.Idefinitelydon’t regretthechoicesthatI’vemade.Istartedafamily,got married,andamtheCEOofayoungandambitious company.Ishouldthereforebethelastpersontodecide whetherornotoneshouldhavealeadershippositionbased ona‘homesituation’.Howyoucombinethetwoisupto you.Andyes,thattakesalotofdiscipline.Butifyouhave naturalleadershipqualities,Ibelieveeverythingisgoingto bealright.

Thekeytoachievingthis?Asafemale–ormale–leader, youneedtolearntoletgoandprioritise.Justdoyourbest andfocusonmakingthingsbetterforotherpeople.

Attributes of aGood Leader

Leadershipisaboutusingthe powerofapositionto empoweragroupofpeoplein ordertoattainacommongoal.A leader’staskistoimplementtheplans thatusuallylookgoodonpaper, throughadelegatedteam,inaspecific timewithanongoingmotion.She/he mayusethetraditionalmethodormay thinkoutofthebox.Itdependsonthe leaderashowtodoit;theultimate motiveistogetthejobdone.

Although,eachandeveryindividual hasadifferentapproachonleadership, somemightsayitisaboutsetting examples,somemightsayitisabout sharingtheauthority;whatmattersis, takingtherightdecisionwhenitis mostneeded.

Leadershipvariesfromone organizationtoanother An organizationisadynamicbodyand createsnewprobabilitieseverynow andthen.Andwithnewprobabilities, comenewchallenges.

Although,itisimpossibletoovercome everychallenge,thebusiness environmenthasadoptedcertain leadership styles fortheefficiencyof business:

TheParticipativeLeader ParticipativeLeadershipistheprocess ofsharingauthoritywiththework forceinordertogetoptimum efficiency.Theteam,aftergetting accesstocertainpowers,works responsiblytoaccomplishthegoalsset byitsleader Thesharedleadership alsohelpsincaseofanyrequirement ofchange,astheemployeesadapt quicklyinsuchenvironment. Incidentally,thisstyleofleadershipfits bestinascenariowhenthereisa limitationoftime.

TheTransformationalLeader

Atransformationalleaderinspiresthe teamthrougheffectivecommunication andanintellectualenvironment. However,theseindividualsrequire

moredetailorientedmanagersto successfullyimplementtheirstrategies.

TransformationalLeadershipis consideredamongthemosteffective employeesoftheorganization.Oneof theexamplesofthistypeofleadership iswhenaleaderisassignedonahigher levelforeffectiveenvironment.

TheTransactionalleader

Thetransactionalleadership,asthe namesuggests,enablestheleaderto incentivizetheteamcorrespondingto theirperformance.Theteamgets rewardedwhenitattainsthegoalsand theLeaderhasthepowertoreviewthe resultsandactaccordinglywhenthe teamfailstodothesame.Thegoals andthestrategytoattainthemare decidedbytheleaderandtheteam itself.

TheSituationalleader

Situationalleadershipisatheorythat thebestleaderwilladapttothe requiredleadershipstyleaccordingto needofthehour ASituationalleader mayadoptdemocraticstylewhile discussionbusinesswithsenior executive,butmayswitchto transactionalatthetimeofteam review.Howevereveryindividualhas anaturalstyleofleadershipanditmay bedifficulttoswitchrolesatacertain pointoftime.

Qualitiesofagoodleader

Thereisanoldproverbthatsays, “Give a Man a Fish, and You Feed Him for a Day. Teach a Man to Fish, and You Feed Him for a Lifetime.” So isthecasewithleadership.Oneofthe basicqualitiesofaLeaderistopasson theleadershipskills.

Followingaresomeofthequalitiesof agoodleader:

Ÿ CommunicationSkills

Communicationisthebasic requirementforefficiencyina business.Asthelevelofhierarchy elevates,therequirementof

The Art of Leading

communicationgrows.Especially, whenitcomestoleadership,thereisno scopeforlackofcommunication.A Leaderwhofailstodevelopthisskillis lookedupasincompetent,becauseitis hisjobtosendthemessageloudand clear Although,itisalsoimportantto listenasitisanintegralpartof communication.

Ÿ

Integrity

C.S.Lewissaid, “Integrity is doing the right thing, even when no one is watching.” Beitgivingcredittooneof theteammembersorbeitadmittinga mistake,aleaderwearsintegrityasa badgeofhonor Theydowhatisright, nomatterwhat.

Ÿ

Empowerment

Asmentionedearlier,Leadershipis aboutusingthepowerofone’sposition toempoweragroupofpeopleinorder toattainacommongoal.Agoodleader shareshisauthoritywiththeteamin ordertogetthejobdone.Bydoing this,heshowsconfidenceintheteam andobligedbythegesture,theteam workswithfullenthusiasmto accomplishthegoal.

Ÿ Decision

making

Thereisriskindecisiontomaking. Greatleaderstakegreatdecisions whenthestakeishighanditisthe successofthosedecisionsthatmake themgreat.Toaddup,agoodleader takesrightdecisionattherighttime. Inconclusion,agoodleadercanbe definedbythedynamicsofhisstylein leadership,thevaluesthathebringsto theorganization,themethodsheuses tomakethebestoftheresources,and thekindofdecisionhemakesinthe givensituations.Attheenditisabout theattitudeofanindividualtobring thechangeforgood.

Eversincethedigitization,theimplementation

ofupgradedtechnologyandtheraceofbeing availabledigitallyhasspontaneously increased.Thoughbusinessesaremoreindulgedin digitalaspects,theyareinneedofasecureandstrong CyberSecuritysystem.Themarketsarefilledwith manysuchCyberSecurityprovidersyetonlyfew provetobereliable.MeetMetaCompliance,aleading CyberSecurityandcompliancespecialistwhichoffers theirclientsaone-stop-shopmanagementsolutionto engageusers,providedefenceagainstcyberthreats, anddeliverregulator Thecompany’s reporting. missionistohelporganizationstokeeptheirstaffsafe online,securetheirdigitalassetsandhelpprotecttheir corporatereputation.

GlimpseintoMetaCompliance

RobertO’Brien,FounderandCEOstatesthathe hadpreviousexperienceworkinginsoftwareandwas involvedinacompanythatsoldaportfolioofCyber Securityproducts.Hehadheardrepeatedlyabout companiesseekingasolutionthatwouldenablethem toevidenceemployeeattestationofpolicies.Robert alsoemphasizesonanissuethatorganisationswere facinglargefinancialsanctionsandriskingtheir

corporatereputationduetoalackofattestation management.In2005,thistypeofproductdidnot existandhesoonrecognised,therewasarealdemand andopportunityinthemarketforasolutionthat wouldallowcompaniestoprovidetheevidential weighttodefendthemselvesandwaseasytoconsume fortheenduser.

ExceptionalSolutionstoRelyOn

MetaComplianceisaleadingCyberSecurityand compliancespecialistdedicatedtohelpingbusinesses tokeeptheirstaffsafeonline,securetheirdigital assets,andprotecttheircorporatereputation.Ithas createdaworldleadingSaaSplatformthatprovidesa one-stop-shopmanagementsolutiontoengageusers, providedefenceagainstcyberthreats,anddeliver regulatorreporting.Thecompany’sinnovativecloud platformprovidestheircustomerswithafully integratedsuiteofsoftwaresolutionsthatincludes policymanagement,e-learning,simulatedphishing, privacy,awarenesscampaignsandincident management.Moreover,sincetheyear2005,the companyhavebeensupportingorganizationsaround theworldtodevelopresponsestothegrowingcyber threatandimplementstrategiestodefendagainst regulatoryscrutiny

IntotheShoesofRobert RobertO’BrienistheCEOandfounderof MetaCompliance.Heisinvolvedinallaspectsofthe business.Mostimportantly,Robert’sroleis supportinginnovation-driven-growthandleading multipleteamstowardsacommongoal.Robertenjoys thedevelopmentofideasthroughtofinishedproducts andprojects.Hefeelspassionatelyaboutthenecessity fororganisationstoinvestinkeepingtheirpeoplesafe onlineandprotecttheirdigitalassets.

Inaddition,heemphasizesontheculturethatthe companyfollows,hestatesthatitisandalwayshas beenthemostimportantfactorinMetaCompliance’s success.ItisfoundedontheprincipleofExtreme OwnershipdevelopedbyformerNavySEALsJocko

WillinkandLeifBabin.ExtremeOwnershipruns througheveryaspectofthebusinessfromitspeopleto itsprocesses.EmbeddingExtremeOwnershiphas createdleadershipateverylevelandacultureof accountabilitytoachieveitsmission.Thisineffecthas enabledthecompanytomovefaster,operatemore effectively,getresultsandlearncontinuously

BeingSociallyResponsible

RobertstatesthatCorporateSocialResponsibility representsanorganisation’simpactonsocietyandhow thisisembeddedintoitseverydaystrategy.Hebelieves businesscanpursueitsself-interestwhiledoinggood workforsociety.Currently,CSRisnolongerameasure ofgoodwillbutameasureofbeingagoodbusinessand organisationsareincreasinglyjudgedontheirmeritsand ethics.PrioritisingCSRdirectlyimpactsthetypeof customers,employees,andsuppliersandstakeholders thatacompanyattracts.ForMetaCompliance,thekeyis alongtermcommitmentandleadingbyexample.

Thecompany’saspirationistobecomethe“goto” solutionfororganisationsthatneedtoensureCyber Securityawarenessandmanagetheirprivacylifecycle. TheirgoalistobecomealeaderinCyberSecurity softwareandtoachievesuchthecompanyisexpanding inEuropeandNorthAmerica.

MarioAguilera Founder&CEO

TESPACK

Delivering Innovave Smart Energy Soluons

Energyplaysacrucialroleintheglobaleconomyandwillbecomethedominant

economicissueofthecomingdecade.Mostrecently,topromotevariousenergy efficiencyimprovementsandencouragethedevelopmentofspecificenergysources, manypoliciesareinitiated.EnergyutilizationisakeyforabetterfutureandTespack,a companythatprovidessmartenergysolutionswiththeirinnovativeproductstomakeeveryone energyindependent.

MeetMarioAguilera,Founder,andCEO,anex-specialforcesofficerwithbackgroundin militaryoperations,internationaleconomics,internationalbusiness,andrenewables.Hehas foundedseveralcompaniesandisaninventorbyheart,andhehassixdifferentpatentstohis name.BeforeTespack,MariowastheCo-Directoratarenewableenergycompanywhile writingresearchpublicationsfortheForeignMinistryofFinland,BoliviaandalsoKazakhstan.

TheRoots

DuringMario'stimeinthemilitaryandoutdoorexperiences,healwaysthoughtthatenergyis anessentialpartoftechnologyasmanylivesdependedonit.Asaninfantrysoldierandspecial forcesofficer,heexperiencedthelossofpoweranditslimitationsfirsthandwhiletrainingin remoteareasinSouth-Americawithhisunit.ItwasatthismomentwhenTespackwasbornasa company Thisparticularneedhappenseverydaywithrescuepersonnel,NGOs,military personnelandoutdoorenthusiastsandTespackishappytocontinueinnovatingproductsthat helptackletheseissuesinthemarkettogeneratefreeenergyforoff-gridusage.Nowtheyplan togoevenfurtherbyaddingconnectivityandstatistics.

Mission&Vision

TespackvisionstogoevenfurtherastheworldofIoTenteredourspace,andaswearable

openedanewhorizonofopportunities.Nowtheycantrack, automateandanalyzesupplyanddemandofenergyinthe consumersectorandalsoinruralareas.

Tespack'smissionistomakemobileenergyandtocreate productsthatcanpowertheneedsofallprofessionalsunder anycircumstancesandwhenpossible,integrateclean energysourcesinourprocess.

ValuesthatDrivetheCompany

Tespack'smottoisquitesimple,"It is better to have ten lions than a 1000 sheep."Theonlywaytocreateedgyand innovativeproductsistohaveleadersthatcomefrom diversebackgroundsandethnicitieswhoarewillingtojoin andmoldtheirideastocreatesomethingrevolutionary The companydoesnotbelieveintitlesbutingettingthejob done.Theyviewthecompanymoreofa"sportsteam"than a"family",whereeveryoneneedstostaysharpinorderto performandwhereeveryonehasthesameopportunitiesto growandlearn.Theorganizationhasbeenabletocometo termsandberealisticenoughtounderstandthatandlearnit thehardway WhatcountsforTespackistheattitudeand thatyoucandeliveryourjob.Itcanteachaskill,and anyonecanlearnatrade,buttheycannotteachhonesty, hardworkorthemostcrucialpartofsmall companies…loyalty

ProvidingInnovativeEnergySolutions

Tespackcreatesinnovativeenergyproductsthattacklenot onlyenergyproblemsbutalsoconnectivityandsafety.For thisreason,theorganizationannounceditslatestInnovation "SolarmediaBackpack".Thisproductpowersanything fromsmartphonestoprojectorsandlaptops,making educationpossibleinmostruralareas.Italsohasasoftware platform&applicationforpeopleonthegroundthat monitorstheirsafetyandthestatusoftheirequipment.This yearTespackisproudtoannouncethatitwilltestthisnew innovativetechnologywithoneofthelargestNGOs,Plan International.Thecompanyisalsolookingforwardto distributingtechnologygloballytootherNGOsand governmentagencieswhoneedaudiovisualtechnologyto educatechildreninruralareas.

CorporateSocialResponsibility

TheideaofCorporateSocialResponsibilityistoensure thateverydecisionTespackmakesfromcreatingproducts tocreatingcompanyprotocolshasapositiveimpactonthe community,personnelandsurroundings.That'sthemain reasonTespackpushesitselftodevelopproductsthatdon't existonthemarket,asitwantstobringthischangethrough technologybutalsobyusingsolutionsthatwillcontribute toourenvironmentandsocietyingeneral.

WhatComesNext?

Tespackaspirestocreatetechnologythatmakesanimpact. Thecompany'sfutureaspirationsaretoinnovatepremium

productsthathelpinstitutionsandrescueworkersbe chargedandsafeinremoteareas.Itisintheprocessof studyinghowtoprovideinternetinremotelocationswith theirproducts(Nosatellitesorantennasneeded).Currently, Tespackisproudtosaythatallitsupcomingprojectsand innovationsarebeingdevelopedwithNGOs,rescue workers,andgovernmentalinstitutionsduringitsfield expeditionstoensureitsproductgoesbeyondthe expectations.MarioAguileraalwaysjoinsthesemissionsto beonthefrontlineandalwaysprovidesthefirst-hand feedback,testingaproductinthelabwillneverbethesame astestinginthefield.Forthisreason,thecompanygoesto extrememeasurestoensureitprovidesonlythebestas manylivesdependonitsproducts.

Testimonials

“Theenergysectorneedsrenewal,anditcanonlyhappenif everyoneworkstogethertochangeit.Companieslike Tespackareaperfectexampleofthekindofnovelthinking thatisneededintheindustryandGEwantstohelpthese companiessucceed.Wechallengeallcompanies,bigor small,tojoinusandhelpustocreatebettersolutionsfor thefuture”

-HeadofEnergyVillageatGE,MikkoKauppinen

“Thebags(TespackSolarSmartpacks)areveryusefuland giveusthelibertytokeepourdeviceschargedduring outdooractivities.”

-SaeedUrRehman,DirectorProgramDevelopment& Quality,SavetheChildrenSudan

“Tespackproductshavebeenvitalforthesafetyofourteam duringMarsanalogueexpeditions.”

AustrianSpaceForum.

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