Inthecontemporarymarket, leadersexhibitself-
relianceandadaptability,displayingconfidence, creativity,andperseveranceasthebusinessand technologicalenvironmentdevelopsandevolvesaround them.Theyareadaptabletochangingclientdemandsand customerpreferences;andtheyhavetheabilitytoenjoy theirfamilyworldwithoutcompromisingeitherfacetof theirlives.,Dwellingonthefactthattheworldhasbeen recentlyacceptingoffemalebusinessfrontrunnerstaking theleadinaresolutemanner.
Whenitcomestoenhancingthebusiness,women,with theiranomalousperspective,finessetheventuretosuccess. Offeringasilverliningtoeverysituation,powerfulwomen oftodayarenotafraidofanychallenges.Moreover,along withtheexceptionalvaluesthattheybringtothetable, thereisaplethoraofotheradvantagestowomenleaders. Thisisbackednotjustbyobservationbutbyanendless catalogofdataconfirmingthisclaim.
However,takingupapositioninthefieldofbusinesshas neverbeeneasyforthem.Assertingtheirrelevanceinthe industryhasrequiredwomentobetenaciouswhilealso possessingthestandardaptituderequired.Inshort,women hadtoprovidemoreineverywaypossibleinorderto surviveinthecompetitivemarket.
Throughthelatestedition,“The10MostAmbitious WomeninBusinesstoFollow,2022,”InsightsSuccess celebratestheessenceofsuchwomeninthebusinessworld whoembodythetruemeaningoftheidiom‘knightin shiningarmor.’Thestoryofthesestarletsshowcases exceptionaltraitsandsignifieshowwomenleadersare enablingnewadvancementsandtransformingtheaspectsof themodernbusinessarena.
Theread-aheadisgoingtobeanything,butmostcertainly, itisgoingtobeinspirational.
Flip through the pages and indulge in an influential read!
AdiEngel AdvisoryBoard Member
DariaDubinina
CEOandCo-founder
TalkDEI talkdei.io
TalkDEIistheworld'sfirstDEIBmarketplace.Itistryingto createamoreinclusiveworkplaceenvironment.
Crassula crassula.io
DianaJenner
Founder&CEO
ElissaWeimer
Owner&Professional Trainer
GhadaOthman Alrumayan ChiefMarketingand CommunicationsOfficer
JekaterinaStuģe
GroupChiefExecutive Officer
OrchidsRetreat orchidsretreat.co.uk/
Paw&OrderDogTraining pawandorder.com
CrassulaisaFinTechsoftwareplatformprovidingsolutionsfor businessestocreatefinancialproducts.
OrchidsRetreatisanaward-winningboutiqueBeautySalon runbyInternationalBeautyTherapistoftheYearDianaJenner.
Paw&Orderoffersdogtrainingprogramsthataretailoredto theindividualdog.
ROSHNisanationalrealestatedeveloperpoweredbythe PublicInvestmentFund,andiscommittedtodeliveringhighqualitycommunitiestotheSaudicitizens ROSHN roshn.sa/en
AmberBeverageGroup amberbev.com/
RuthieStaalsen
Founder&CEO
SandyKo
Founder&Principal
SherryBlinkhorn
FounderandAssociate Broker
TracyLamourie
Founder&Managing Director
RuthieStaalsenInteriors ruthiestaalsen.com
CustomerManagement Practice customermanagementpractice.com
AmberBeverageGroupisarapidlygrowingglobalspirits company,whoseproductsarefoundinmillionsofhouseholds andvenuesacrosstheglobe.
RuthieStaalsenofRuthieStaalsenInteriorsisanaward winningDallasInteriorDesignerandrisingstarintheindustry
CustomerManagementPractice(CMP)actsasacomplete research,marketingandbusinessdevelopmentpartner,and resourcehubtothecustomermanagementsector.
BlinkhornRealEstateLTD blinkhornrealestate.com
LamourieMediaInc. lamouriemedia.com
SherryBlinkhornFounderandAssociateBrokeratBlinkhorn RealEstateLtd,hasextensiveknowledgeandexperienceinthe realpropertyindustry
TracyLamourie,ahighprofileinternationalawardwinning publicist,istheFounderandManagingDirectorofLamourie MediaInc.
Thesuccessofanorganizationisdirectly
proportionaltothesortofpeopletheyareengaging withtosufficeitsoperation.Itisnecessaryto ensurethatthepeoplewhoaretobereliedonsharethe samegoalastheorganizationandunderstanditsvision whileadvancingtoembracetheorganization'smissionas theirlong-termgoal.
GhadaAlrumayan,GroupChiefMarketingand CommunicationsOfficeratROSHN,isonesuch remarkableassetwhounderstandsthevisionofthe organizationandstrivestowardsacceleratingthegrowthof thebusiness.
Ghadaisadrivenstrategicleaderwithmorethantwo decadesofextensiveexperienceinstrategizingandleading cross-functionalteamstobringaboutfundamentalchange andimprovementinstrategy,process,andprofitability–both asaleaderandexpertadvisor.Sheputsherexpertiseinto analyzingthevisionoftheorganizationandchannelsher strategiestospreaditsmessagesofsuccessandambition across.
Sheisanadaptableandtransformationalprojectmanager withanabilitytoworkindependently,creatingeffective projects,events,andmeetingsanddevelopingopportunities thatfurtherboostorganizationalgoals.Alongwiththat,she isaninnovativeproblemsolverwithaproventrackrecord ofinitiatinganddeliveringsustainedresultsandgrowth acrossvarioussectors,includingthebanking,commerce, healthcare,hotel,retail,service,andtelecommunications sectors.
Inaninterviewwith Insights Success,Ghadashared valuablefactsaboutherjourneyandhighlightedher significantaccomplishmentsintheindustry
Below are the excerpts from the interview: Brieflydescribeyourprofessionaljourneyupuntilnow.
PriortojoiningROSHNin2021,Iwasfortunatetohavea careerthatexposedmetoprofessionalism,excellence,and standardizationatsomeofthebestinstitutionsinSaudi Arabia.TheseincludedtheKingFaisalSpecialistHospital &ResearchCenter,SaudiHollandiBank,Kempinski Hotels,theOlayanFinancingCompany,andRiyadBank. ThemanagerialrolesIhadattheseorganizationshave enabledmetoexpandmyknowledgeincorporate communicationsandmarketing.
Now,astheROSHNGroupChiefMarketingand CommunicationsOfficer,itisagreatprivilegetoputmy expertiseintohelpingROSHNspreaditsmessagesof successandambitioninlinewithVision2030goals.
Whatchallengesdidyoufacealongtheway?
WhenIsetoutinmycareer,womenaccountedforaround 13%oftheworkforceinSaudiArabia.EvenifIwastreated wellbycolleaguesinmostcases,thereweretimeswhenthe glassceilingwasveryapparent.Nonetheless,Iwasluckyto haveloyal,devotedcolleagueswhosupportedmy professionaldevelopment.Fromamacroperspective,the country'sworkingdemographicisrapidlychanging.The Saudileadershipiskeentoempowerwomenacrossall sectorsandtheKingdomnowhasafemalelaborforce participationrateofover33%,atremendousincreasethat willcontinuetoriseasmorewomenattendhigher educationandseektocontributetoachievingthegoalsset outbyVision2030.
Whatsignificantimpacthaveyoubroughttothe marketingindustry?
Ihavealwaystriedtocreatemarketingstrategiesthat emphasizethepublicutilityofprivategoods.AtROSHN, weareraisingthebarinrealestateandenhancingthe qualityoflife,asHRHMohammedbinSalmanmentioned inhisinterview,bybuildinghumanizedcommunitieswith peopleatthecenter
Throughoursponsorshipsweurgeourpartnerstostrategize andutilizedifferentplatformstoraiseawarenessand deliverimportantmessages.Agoodexampleofthisiswhen wecollaboratedwiththeMinistryofSporttodrawattention totheZahracancerawarenesscampaign,byshowing messagesandbrandingduringfootballleaguematches.
Since2021wehavebeenthemainsponsorofSaudi
Arabia'sprofessionalfootballleague.Beforethen,we sponsoredRiyadhSeason,aswellasFormula1thelargest internationalsportingeventtotakeplaceintheKingdom. ByaligningROSHNwiththesecultural,sporting,and entertainmenticons,wearesignalinghowcomprehensive ourvisionreallyis.OurflagshipSEDRAcommunity,for example,willincreasetheaveragegreenspaceperresident from1.7sqmperperson,theaverageinRiyadh,to27sqm. Withplanstoplantoveronemilliontreesand63million shrubs,ourcommunitiesarealsokeytofulfillingthe country'sambitiousgreentargetsaslaidoutundertheSaudi GreenInitiative(SGI).
TellusaboutROSHNanditsfoundationpillar.
ROSHNisanationalrealestatedeveloperpoweredbythe PublicInvestmentFund.AsacentralelementofVision 2030,guidedbythewiseleadershipofHRHMohammed binSalman,wearesupportinggovernmenteffortsto increasehomeownershipintheKingdomto70%,aswell asraisingthequalityoflifeforallcitizens.Weareblessed throughHRH'sleadershiptowitnessrapiddeliveryand unprecedentedprogress.Vision2030isatransformative socio-economicreformagendathathashelpedSaudisand expatsalike.
ROSHNisagigaprojectthatwilleventuallygobeyond communitydevelopment.WearethefirstSaudigigaproject todeliveronourmandateandinteractwithourcustomers daily Wealsoconductregularcustomersurveysto understandhowwecanmeettheexpectationsoftheSaudi people.
Sustainability,greenspace,modernliving,andtraditional architecturalheritageareallatthecoreofourvision. Indeed,ourdevelopmentsleadtoaneweraofcommunity livingthroughbeautifullydesignedhomesthathave walkingaccesstomosques,retailandF&Boutlets,parks, schools,andleisureandentertainmentfacilities.By prioritizingacollageofsmart-cityconcepts,micro-mobility frameworks,andlocallysourcedmaterials,ROSHN's communitiesarededicatedtoloweringourcarbonfootprint andsecuringasustainableandprosperousfuture.
HowdoesROSHNpromoteworkforceflexibility,and whatisyourroleinit?
Weareproudtocarrythehonorofbeingamongthebest placestoworkinSaudiArabiafortwoyearsinarow.On tracktoreach1000employeesbytheendof2022,ROSHN isalargefamilyofhighlymotivatedpeople.Asacompany
dedicatedtofindingandnurturingthebesttalentinthe Kingdom,wevalueworkplaceflexibilityveryhighly ROSHNknowsthevalueofhavingwell-roundedand inspiredteammemberswithawiderangeofpersonaland professionalinterests.Wewanttoavoidburnoutandmake surethatourteammateshaveenoughdaysintheiryearto takeoff,relax,andrest.Inaddition,ourHimamLeadership Programgivesyounghiresaccesstotrainingwithagroup ofexpertsatinternationaluniversitiesandhighereducation institutionsacrosstheKingdom.Wealsoorganizeaseries ofpopulartownhallevents,opentoallemployees,where wediscussthefutureanddirectionofthecompany,and howwecanworktogethertoachieveit.
Whatisyourtakeontechnology'simportance,andhow areyouleveragingit?
Fromenergy-savingbuildingmaterialstoenvironmentally friendlydesign,technologyisatthecoreofourprojects hereatROSHN.Forthisreason,wepartneredwith SAMSUNGC&T,oneoftheworld'sleadingconstruction innovators,toemploymodularconstructiontechniquesin allourdevelopments.Wearealsoworkingcloselywiththe SaudiMinistryofCommunicationsandInformation Technologytodeveloptherightdigitalinfrastructureinour communities.
SustainabilityisatthecoreofROSHN'smandate,andwe arecommittedtodevelopingworld-classcommunitiesthat aresustainable,resilient,human-centric,andsocially vibrant.Weusethelatesttechnologiestoensureacleaner, greenerlifeforourresidents.Forexample,ROSHNhomes haveoptimizedwallandroofinsulationandthermal performanceofwindows,energy-efficientairconditioning unitsandlightingsystems,andrenewableenergyinthe formofthermalsolarwaterheaters.Inordertofuture-proof mobilityinourcommunitiesforanelectrifiedfuture, ROSHNhascommittedtolaytheinfrastructureforelectric vehiclesineachresidentialunit,inadditiontosupplying EVchargingpointsinalldetachedvillas.ROSHNisalso committedtosupplying10%ofpublicareaparkingspaces withEVchargingstations,whichexceedsLEEDfor Communities'2%requirement.
Whatwillbethenextsignificantchangeinthe marketingindustry,andhowareyoupreparingforit?
Thefutureofmarketingwillbehyper-personalizedand one-to-one.Marketerswillhavetomeettheiraudiencein
realtime.Todothissuccessfullyrequiresmuchmoredata tobetterunderstandeachcustomer'sneedsandpreferences. AtROSHN,wearepreparingforthisbykeepingbetter customermetrics,remaininginclosecontactwithour audienceacrossawidearrayofsocialmedia,and developingthenextgenerationofmarketingtoolstobetter connectwithlargerandmorediverseaudiencesacrossthe Kingdom.
Whatareyourgoalsintheupcomingfuture?
MyoverridinggoalistoensurethatROSHNmeetsthe Vision2030targetofbringingsustainable,green, community-centrichousingtoasmanySaudisaspossible overthecomingdecade.Iwanttoensurethatthenext generationofSaudishavebetterhomes,better communities,richer,andmoreactiveandfulfillinglives. Wewanttousherinaneweraofliving,withheightened qualityoflife,asenseofsocialresponsibility,and environmentalfriendliness.
Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?
Seizetheinitiative.Ifyouhaveanidea,pursueit.Ifyou haveaproduct,developit.Ifyouhaveanaudience,engage withitfirst,andthengrowit.Youmightnotgetthingsright thefirsttime,butonlyamovingtrainreachesits destination.Andremember—businessislikelife:the journeyisneverset.Ifyouwanttogetanywhere,youhave tobeenergeticandmobile,butwillingtochangedirection, too.
