nthiseditionof “The 10 Most Disruptive Brands to
IWatch in 2022,” InsightsSuccesscameupwithbrands thataffectpeople'slivespositively,addingvalueto one'slife.
Thetwenty-firstcenturyisacenturyofuncertaintyandrisk, andstill,wenoticeagrowingnumberofbusinessesevery day.Despitetheobstaclesandcompetition,manypeople choosetheentrepreneurialpathtoownabrandandmakea differenceinpeople'slivesbyaddingvalue.Isn'tthatwhata brandisallabout? To make a difference in someone's life.
Manybusinesseshaveinfluencedhowpeoplethinkandlive inspecificways.Teslaisonetheinstance.Accordingto Musk,Tesla'slong-termstrategicgoalistobuildaffordable mass-marketelectricvehicles.Thecompanyintendedto startwithahigh-endsportscartargetingearlyadopters beforeexpandingintomoreconventionalvehiclessuchas sedansandcheapcompacts.
Everyone'sfavoritebrandamongthe“disruptive”onesis Google.Googleisanexampleofabrandcontinuously comingupwithnewwaystoaffecttheworld.Initially,it wasasearchenginesolutionthatmadeiteasyfor individualsworldwidetofindtheanswerstocritical problems.Today,you“Googleit”togettheanswertoany question.
Itwouldbedifficulttofindsomeonetenyearsagowho wouldconsenttogetintoastranger'sautomobileat
midnightinanunknownlocation.Allour interactionswithstrangerswerelikethis.Wewere trainedfromayoungagenottotalktostrangers, entertheirhomes,ortrustthemwithourbelongings.
However,withtheriseofUber,societyrealizedthat wecouldgetintoastranger'scarwithoutbeinghurt. Thisallowedustosharemoreofourassetswith others.Uberhasrevolutionizedhowweengagewith strangers,althoughnosharingserviceisflawless.
Brandsshapeourperceptionsofourselves,others, andhowwespendourhard-earnedmoney eventually Whetherconsciouslyorunconsciously, wedisplayallegiancetoonebrandoversimilar offeringsovertime.
Brandssignificantlycontributetoourlivesinsome orotherways,impactingtheworldstepafterstep. Exploresimilarstoriesthroughouttheeditionand learnmoreaboutthebrandsthataredentingthe universewiththeiruniqueapproach.
Wishyouacheeryread!
Sonali Dhiwar
Alertgy alertgy.com
ATTOMDataSolutions attomdata.com
BDR.ai bdr.ai
BioCorRx,Inc biocorrx.com
HATech hatech.io
MarketAmerica,Inc. marketamerica.com
PivotalSystems pivotalsys.com
PrescientCo.Inc prescientco.com
PrismGlobleMarketing Solutions prismglobalmarketing.com
MarcRippen CEO
RobBarber CEO
ChadBurmeister CEO
BradyGranier CEO
JonHathaway Founder&CEO
JRRidinger
Founder,CEO& Chairman
JohnF.Hoffman CEO
MaguedEldaief CEO
ElyseFlynnMeyer President&Founder
Alertgyhasrecentlybeenfoundedbyasmallteamof innovatorstoaddressthehighlydesiredabilitytomeasure bloodsugarlevelswithanexternalwearablesensordevice.
ATTOMisyourone-stopshopforpremiumpropertydatawith flexibledeliverysolutions.
BDR.aisendpersonalizedemailsonyourbehalfsothatyou canfocusonhighervaluework.
BioCorRx®isfocusedonimprovingthelivesofthose strugglingwithalcohol,opioidandotheraddictivedisorders.
HATech,isfocusedonbusinesstransformation,withoutwhich, DevOps&Cloudadoptionwillultimatelyfailtodeliveron theirfullvaluepotential.
MarketAmericaWorldwideprovidessystemization, standardization,state-of-the-artmanagementsystems, merchandisingandmarketingtools,growingvisibility&the opportunitytoownmultiplebusinesslocations.
PivotalSystemsprovidesthebest-in-classgasflowmonitoring andcontroltechnologyplatform.
Prescient’sdigitaldesign-buildsystemisanefficient, collaborative,turnkeyapproachusedtodesignandbuildmultiunithousingandhotelstructures.
PrismGlobalMarketingSolutionsisaninboundmarketingand salesagencyandHubSpotDiamondPartner
SeceonisglobalproviderofthemostadvancedArtificial Intelligencedrivencyberthreatdetectionandremediation platforms. Seceon seceon.com
ChandraPandey Founder&CEO
The 10 Most Disruptive Brands to Watch in 2022
Market America Worldwide | SHOP.COM has developed a truly one-of-a-kind business ecosystem which removes many of the barriers to success and empowers entrepreneurs across the globe through a litany of tools, resources, in-demand products and a performance compensation plan that’s second to none. (JR Ridinger)
Written By: Mary D’souza
Thebusinessesthatmakeitbigfrequentlyhavesmall beginnings.SuchisthestoryofMarketAmerica Worldwide,whichstartedasathoughtandavision andultimatelydevelopedintoaworldwideenterprise. MarketAmericaleadsthedigitalshoppingrevolutionby offeringcutting-edgeproductsandsmooth,hassle-free services.Inadigitalagewhentheonlybordersarethe limitsoftheimagination,thiscompanyistryingtomakean impactbyfusingcreativityandtechnology
SHOP.COM,thecompany'saward-winningglobalecommercesite,providespremium-quality,market-driven productsandservicesthattoday’ssavvyshoppersare searchingfor.Consumersnotonlyhaveaccesstothousands ofMarketAmericaexclusiveproducts,buttheycanturn eachonlineshoppingexperienceintoanincomeopportunitybybecomingacompanydistributor,knownasan ®UnFranchise Owner(UFO).ThroughtheUnFranchise Business,thebrainchildofMarketAmericaWorldwide| SHOP.COMFounder,Chairman&CEOJRRidinger, UFOshavedirectaccesstostep-by-stepbusiness-building methods,marketingtools,keytrainings—bothin-person andonline—technologyandongoing supporttobuildtheirown businesses.For30years, theUnFranchise
Businesshascreatedaparadigmshiftinthelivesof thousandsofentrepreneursworldwidesearchingfor supplementalincome.Today,MarketAmericaWorldwide| SHOP.COMisrecognizedasaTop100globale-commerce company,leveragingitsvastcustomerbasetoprovidea best-in-classonlineshoppingexperienceandasupplementalincomeopportunity
ThekeytotheUnFranchiseBusinessmodelisthecom®pany’sground-breakingShoppingAnnuity concept,which helpspeopleconverttheirspendingintoearning;when customersspendonMarketAmericapartnerwebsites,they getpaidforitinCashback.Withanarrayofrevolutionary businessesunderitsumbrella,MarketAmericaWorldwide isanindustry-changingglobalenterprisethatenables thousandsofentrepreneursandcustomerstobuilduponits richlegacyofsuccess.
Let’sspeakwithJRRidinger,Founder,Chairman&CEO ofMarketAmericaWorldwide|SHOP.COM,andgaina deeperunderstandingofthecompany'sstrategiesand values:
GiveusabriefoverviewofMarketAmerica,itsmission andsomeaspectsofitsstrongfootholdinyourindustry.
Steve Ashley President and COO SHOP.COM
JRRidinger:MarketAmericaWorldwideisaglobalecommerceanddigitalmarketingcompanyandownerofthe award-winninge-commercesiteSHOP.COM.Ourbusiness modelhelpsempowerentrepreneursaroundtheglobeto owntheirownbusinesses.Theseentrepreneurs,or ®UnFranchise Owners,followourprovensystemto developasupplementalincomebasedonretailand everydayspending.SHOP.COM,theprimary globalshoppingsitepoweredbyMarket AmericaWorldwide,boastsmillionsof savvyshoppersandhasawardedmore than$50millioninCashbackfor consumerswhohaveaccessto millionsofproductson SHOP.COM,includingMarket AmericaWorldwide’s exclusivebrandsand thousandsoftopretail brands.Weempower consumersbyhelping themleverageour collectivebuying power.
IstartedMarketAmericaalongwithmywife,Loren,in 1992.Sincethen,whatbeganasasmallhome-based businesshasflourishedandevolvedintoaglobalpowerhouse,withoperationsintheUnitedStates,Canada,the UnitedKingdom,Australia,HongKong,Taiwan,Singapore andMalaysia.
Takeusbacktohowthebusinessstarted.
LorenRidinger(MarketAmericaWorldwide| SHOP.COMCo-Founder&SeniorExecutiveVice President):Itwasbackin1992,andIwasprettymuch freshoutofschool,andIremembermyhusband,JR,saying thatoneday,peoplewouldbuytheirshoes,theirclothing, theirvitaminsandtheircosmeticsonline.Ijustthoughtthat thiswaspreposterousatthetime,notbecauseIdidn't believeittobetruebutbecausemostpeopledidn'thave computers.But,togetherasafamily,wedidbelievethat JR'sideawouldcometrue.
JRandIandmytwobrothers,MarcAshleyandSteve Ashley,decidedtocomeupwithwhatwewouldsellonline. Wedidn'trealizethatwewouldencountersomanypeople, ingeneral,thinkingwewerecrazy.Plentyofpeople wouldn'tsellourproductsbecause,atthetime,whohad customersonlinetosellittointhefirstplace?Itwasareal journeyandonethatnoonewouldhavebelievedatthe timethatanyonewouldeverembarkon.Butwediditand havebeenbuildingonoursuccessfor30yearsnow
Describeyourtop-notchofferingsthataddresstheneeds ofyourcustomer.
SteveAshley:AsthePresident&COOofSHOP.COM,I keepcustomersattheforefrontofmythoughtsanddedicate agreatdealoftimeandefforttoexploringdistinctiveand relevantwaystooptimizeourcustomers'onlineexperiences.Weareconstantlyassessingandevaluatingmarket trendsandever-shiftingconsumerdemand.Butregardless ofthesemajortrends,thesuccessofanyretailbusiness (whetheronlineorin-person)liesintheconnectionthey formwiththeircustomers.SHOP.COMoffersaunique, high-techandhigh-touchapproachthatcontinually providesasuperioronlineshoppingexperienceforour customerstomaintainthisclosecustomerconnection.As anexampleofourhigh-techapproach,SHOP.COMoffers incrediblefeatureslikeCashback,apaymentplanwithno feesandnointerestandtheabilitytopaywithmorethan10 typesofcryptocurrency.
Our business has taken a streamlined approach which allows us to maximize profitability, speed, accuracy and efficiency while minimizing expenses & overhead. We’re able to pass those savings along to consumers, which is one reason why we’ve been so successful as market disruptors.” (JR Ridinger)MarketAmericaWorldwide|SHOP.COM Co-Founders,JR&LorenRidinger
Wealsoofferthe"personaltouch"thatisalltoooften missinginonlineshoppingbyprovidingourcustomerswith theirown(human)PersonalSHOPConsultantwhocanhelp answertheirquestionswhilealsoconnectingthemwiththe exactproductstheywanttopurchase.It'sthebestofboth worlds,whichcansaveouronlineshoppersbothtimeand money
Anotherimportantaspectofourbusinessisourworld-class products.Weofferawiderangeofexclusivebrands,and ourcustomersplayabigroleinourproductdevelopment cycle.Weconstantlyassesstheirneeds,questions,concerns,feedbackandideastoultimatelydeliverbetter productsandserviceswhileoptimizingthecustomer experienceonSHOP.COM.Customersdriveoursuccess, buttheyalsocontributetoourkeydecisions.
WhatmakesMarketAmerica'sexclusiveproducts preferredbyyourclienteleoverothersimilarproducts andbrands?
JRRidinger:Whenyousay"clientele,"that'saunique componentofourbusinessbecauseweservetraditional
We take a lot of pride in developing top of the line exclusive Market America products but we also understand the immense value in working with other top companies and global brands we’ve all grown to love and trust as consumers.
We’ve been fortunate to partner with other top retailers such as JCPenney, Nike, and Lenovo, and are always seeking new opportunities and partnerships with retail leaders and influential brands.
(JR Ridinger)
retailcustomersandofferabusinessopportunityforthose whoaremoreentrepreneuriallyinclined.Weoffervaluable exclusiveproductsthatarefanfavoritesworldwide, ®includingIsotonixOPC-3 ,whichisknownasthemost powerfulantioxidantsupplementonthemarkettoday StudieshaveshownOPCs(oligomericproanthocyanidins) tobeupto20timesmorepowerfulthanvitaminCand50 timesmorepowerfulthanvitaminEinneutralizingfree radicals.*
®
AmongMarketAmerica'sexclusivebrands,ourIsotonix healthsupplementproductlinehasbeenaconsistenttop sellerformanyyearsandisabigreasonwhywehavesuch alargeandloyalcustomerbase.Whileourbusinessisbuilt onproducts,ourpeoplepowersetsusapart.It'salso becauseofthis people power thatwecansourcethebest-inclassingredientstooffersuperiorproductsthat,once manufacturedandbroughtintoourfacilities,gothroughour QualityAssuranceandControlTeam,whichconfirmsthat eachproductmeetsthestringentstandardswerequireto allowproductstobemadeavailableforpurchaseonour variouse-commercesites.
Iseeusasaleaderinonlineshoppingandanopportunityamplifierforentrepreneurs.We'reuniqueinthatweserve theneedsofbothconsumersandentrepreneurs,andIthink thisdynamicwillonlygrowinimportanceasmoreand morepeopleseeknewopportunitiesforgrowthand development.
* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
Fromabusinessleadershipperspective,whathasbeen theimpactofthepandemiconyourindustry/market?
MarcAshley(President&COOofMarketAmerica Worldwide):Ithinktheimpactofthepandemichas stretchedfarbeyondtheheadlines.Wespenttensof millionsofdollarstoincreaseourstaffinglevelsandour inventorylevels—waybeyondlevelswehaveeverdone before.So,ifaproductgotcaughtupinaportora manufacturerwasdelayedonaproduct,wehadexcess inventoryonhandtocoverforthoseissues.Thepandemic hasforcedustonotonlycultivatealternativesupplychain optionsbutit'salsoforcedeveryonetoanalyzetheir businesseswiththehopesofbeingabletobetteranticipate theproblemsandchallengesjustoverthehorizon.Ifthe pandemichastaughtusanything—it'stheimportanceof
beingadaptableandflexible.Beingresponsivetochangeis allaboutassessingandimprovingyourprotocolsand processes,soyouhavethechancetoactuallyimprovehow yourbusinessoperatesatitscore.
Fromthestart,ourbusinessandeveryMarketAmerica exclusiveproductthatwemakeavailabletoonlineshoppers worldwidehavetoofferabetterqualityoflife.Wedothis byproductsourcinginbillion-dollarmarkets,usingonly best-in-classingredientsandverifyingproductefficacyand qualitywiththescienceandclinicalstudiestobackitup. Weuserelevantandeffectiveproductdeliverymethodsthat meettheneedsoftoday'sconsumersandcontinuously researchhowandwhenitmakessensetotakeeachcurrent producttothenextlevel—whichissimplyproduct evolutionatwork.
Allofthis,plusenablingUFOstheabilitytoprovide productsamples,introducenewproductsthrougha comprehensivemarketingapp,andsomuchmore,has madeMarketAmericaWorldwide|SHOP.COMmuchmore thanastrong,profitableandsuccessfulcompany Today,we areknownasacaring,valuedandethicalbusinessfocused onprovidingbothaone-of-a-kindbusinessopportunityfor individualsinterestedinasupplementalincomeandthe ultimateonlineresourcetopurchasetheproductsand servicesconsumersworldwideneedandwantmost.What morecanyouaskfor?
Describethevaluesthatdriveyourorganization.
LorenRidinger:Ourbusinessisbuiltonthesimpleidea thatwecanaccomplishmoretogetherbyworkingin harmonyandcooperationthanwecanthrough competition.Ourbusinessisuniquebecausewe've cultivatedafamilyatmosphereandmindset eventhoughourbusinessisspreadoutacross theglobe.Ourbusinessisdrivenbythe goalofhelpingpeopleimprovetheir livesthroughopportunityand entrepreneurship.We'redrivenby thiscommonpurposeweshare, whichstrengthensourpersonal connectionsandhashelped ourbusinesstransforminto aglobalcommunityof entrepreneurs.Aswe buildthebusiness,we alsobuildbonds withothers.Those personal
connectionsandrelationshipstrulydriveandmotivateusto helponeanotherachieveourfullpotentialthrough entrepreneurship.
Inwhatwayshasyourcompanygivenbacktothe community?
MarcAshley:Whileourbusinesshasbecomeamajor playerintheglobale-commercelandscape,we'veneverlost sightofwhoweareorwherewecamefrom.Givingbackto ourcommunitieshasalwaysbeenimportantforMarket AmericaWorldwide|SHOP.COM,andwe'reconstantly seekingnewwaystomakeameaningfulimpact.
Wewereblessedandwantedtopayitforwardbyhelping supportthebravehealthcareheroeswhoputtheirliveson thelineeverydaytoensuresocietymadeitthroughthe pandemic.Fortunately,wehadagreatopportunitytodo exactlythatbyprovidingsometremendouscarepackages tofrontlinenursesandhealthcareprofessionalsinGreensboro,NorthCarolina.Itwasjustourwayofsayingthanks totheseselflessheroes.Wealsopartneronacontinualbasis withamultitudeofnon-profitorganizationswhoare supplyingtheproductsandfundsthatpeople reallyneedatthatcurrent moment.
Marc Ashley President & COO Market America Worldwide Loren Ridinger Co-Founder & Senior Executive Vice President Market America Worldwide | SHOP.COM
Thesetypesofeffortsstretchfarbeyondournation’s borders.Infact,ourMarketTaiwanteamhashelpedplaya majorrolewithcharitiesinnumerouscampaignstogive back.Fromblooddrivestohelpingplantthousandsoftrees, ourglobalfamilyofentrepreneursisconstantlyseeking differentwaystogivebackandsupportourlocalcommunities—nomatterwhereweare.
Howwouldyoudefine"disruptive"whenitcomesto business?
JRRidinger:Adisruptivebusinessseesopportunities othersoverlook.Tobetrulydisruptive,abusinessmust
improvethecustomerexperienceinagivenindustry,often unexpectedlyorcreatively.Disruptionoccurswhenone businessfindsawaytoimprovethecustomerexperience withoutsettingitselfbackotherwise.
Whetherit'sthroughemergingtechnologiesorinnovations fromwithin,thecompaniesandindividualswhounlock newwaysofimprovingthecustomerexperienceoften makeabigsplash.Forexample,inthelate’80s,Iforesawa timewhenconsumerswouldbeconnectedtocomputers bothatworkandathome,usingtheinternettopurchasethe productsandservicesthattheywere,atthattime,purchasingattraditionalbrick-and-mortarbusinesses.
ovidesomeexamplesofhowMarketAmerica orldwide|SHOP.COMisbeingdisruptiveina waythathelpstoimprovethee-commerce industryaswellasimprovetheonline shoppingexperienceoverall.
JRRidinger:Ifyou'rebeingdisruptiveto advanceyourbusinesssuccessaswellas thecustomersandindustryyouserve, you'reobviouslydoingsomethingright. Businessesdisruptotherbusinessesby providingbettersolutionsanddelivering bettercustomerexperienceswithout compromisingtheirmissionsorbottom lines.Thissortofdisruptiveinnovation providesasubstantialbenefitacrossthe boardandaffectseveryonebecauseit forcesotherbusinessestostepuptheir game.Inreality,disruptivebusinessesare avitalpartofcapitalism.
Businessesthatdiscoverhowtocapitalizeondisruptioncaninitiateparadigm shiftsthatcanpositivelyimpactthe industriestheyserveonaworldwidebasis. We'vedonethisintheonlineshopping industry—ine-commerce—sincedayone andthroughavarietyofmeans.Withour UnFranchiseBusinessmodelthatis“Builton ProductandPoweredbyPeople,”wehavegrown ourcustomerbasebyempoweringentrepreneurs, whobecomeourUnFranchiseOwners,tobuildtheir businessesbyusingandsellingMarketAmerica’s exclusiveproducts.FollowingGMP(GoodManufacturing Practices)andstringentQualityAssuranceandQuality Controlprocesses,thousandsofMarketAmerica'sexclusive productsaremadeavailabletoonlineshoppersworldwide everyday
MarketAmerica'sexclusiveproductsrepresentawide varietyofpopularcategoriesthatincludehealthand wellness,cosmetics,skincare,personalcare,weight management,jewelry,pethealthandhomecare,justto nameafew.Specifically,ourwell-recognizedhealth supplementsarebackedbyscienceandgothroughrigorous quality-assurancemeasures.Thisincludesproductsthatcan onlybepurchasedthroughMarketAmericaWorldwide| ®SHOP.COM,includingIsotonixOPC-3 ,which,asI mentionedbefore,isknowntobethemostpowerful antioxidantsupplementonthemarkettoday
Additionally,becauseofourlargecustomerbase,which allowsourtensofthousandsofUFOstheabilitytosell productsworldwide,theseUFOs,theircustomersand millionsofonlineshoppersareoftenabletobenefitfrom exclusiveoffersandpromotionsthatPartnerStoresofferfor theirwell-knownbrandedproductsandservices.
NotonlyisMarketAmericaWorldwide|SHOP.COMable toprovideamultitudeofpremiumproductsandservices, butwecontinuetodisruptthee-commerceindustryby offeringacustomizedmarketingappthatgivesour UnFranchiseOwnerstheabilitytodevelopandaccesstheir customerbases,customizemessagingwhilesending productsamples,receivenotificationseachtimeoneoftheir customersopensanemailandsomuchmore.
Wealsopartnerwithotherindustryleaders,providing valuableandrelevantthird-partytechnologies,including Sezzle,afinancialtechnologycompanyandhighest-rated "buynow,paylater"onlinepaymentproviderthatallows onlineshopperstobuywhattheyneednowandpayforit oversixweekswithnointerestandnofees.Another valuablethird-partypartnershipcomesfromSHOPLIVE,a featurewithinthecompany'sUnFranchiseMarketingApp. Thispowerfulinteractivelivestreame-commerceapplicationallowsviewerstoengagedirectlywithUFOsduring streamingsessionsthroughclickablein-videoiconstobuy products,receiveadditionalproductinformation,setup appointments,andothercustomizableinteractivefeatures thatallowUFOstogrowtheirbusinesses.There'sevenan attributionfeaturethatrewardsUFOswhosharetheSHOP LIVEinvitationwiththeircurrentandpotentialcustomers.
After30yearsofrunningasuccessfulcompanythathelps UFOsbuildsuccessfulbusinesseswhilealsoallowing onlineshoppersaccesstopremiumandrelevantproducts theywantandneedregularly,we'reconfidentwe'redoing thingsrightandpositivelyimpactingthequalityofpeople’s lives.
henumberofpeoplewith
Tdiabeteshasrisenfrom108 millionin1980to422million in2014.Diabetesisthedecease presentineveryagegroup,andnot havingacureisgrowingsignificantly. Withthecelestialvisiontodelivera tooltodieteticsthatprevents borderlinediabetesfromgettingthe disease,Alertgywasestablishedin February2016.Mostofthefounders haveapersonalexperiencewith diabetesandwitnessedthechallenges ofmanagingthedisease.Pertainingto theseexperiencestheteamofexperts envisionedafuturewherediabeticscan haveatrulynoninvasivecontinuous monitorandalertsystemthatis inexpensiveandeasytouse.Asystem thatautomaticallyalertsaboutthe bloodglucoselevelsgettinghighor low Theycreatedaworryfree solution,givingdoctorsandpatients thebestdatatohelpinmanagingthe disease.Alertgyprovidestheworld’s firsttrulynoninvasivecontinuous glucosemonitor(NICGM)andalert system.Thesolutionispoweredwith theapplicationofadvanceddielectric materials,sensordesign,signal generation/extraction/processing technology
ThereareNoCoincidences CEO,MarcRippenisleadingthe Alertgyteaminthesuccessful
commercializationoftheiruniqueand proprietarytechnology.Heisan effective,passionateandtruly visionaryleaderwhoroutinelythinks outoftheboxtosolvedifficult problems.Hehasaproventrackrecord inefficientlyprogrammanaging complexappliedresearchand developmentmultidisciplinaryteams onmultimilliondollarcontractsto develop,fabricate,test,optimizeand deliverworkingprototypesolutionsto clients.
Alergycameinexistencewhenhe discoveredhiswifeabrittletype2 diabeticandhadchancesofgoinginto acoma.Desperatetofindasolutionhe developedanoninvasivewearable devicethatworkswithaphoneappto alertdiabeticsandtheirlovedones whenthebloodsugarlevelsare dangerouslyloworhigh.Theapp providescontinuousdataonpresent bloodsugarlevelsandtrends,so diabeticscanmakethebestchoicesto managetheircondition.
Whiledescribingabouttheexperience ofinnovatingauniquesolutionMarc mentions, “When I made it my mission to develop a truly noninvasive continuous blood glucose system, my first step was to study what was has been done in the past, what is being done in the present, and what was
being developed for the future.” While researchingMarcdiscoveredthatmany universitiesattemptedthesame methodsthathewasstudying.Healso foundawell-documentedtechnology thathasbeendemonstratedbymultiple universitiestobecapableoftruly noninvasivecontinuousbloodglucose monitoring,DielectricSpectroscopy
However,theuniversitieswerenotable tocomeupwithapracticalmeansto reducethesystemintoawearable device.
BeforetheideationofAlertgy,Marc wasthedirectorofengineeringofthe MarineandSpaceTechnologyGroup oftheStanfordResearchInstitute.He workedforSOCOMindeveloping marinesubmergedelectromagnetic sensornetworkswhichco-incidentally heldthekeytodevelopingawearable device.Theadvanceddielectric materials,sensor,andelectromagnetic signalgeneration,extractionand processinghehaddevelopedalong withhisteamformilitaryapplications wasthenusedtosolvethebiggest challengeinthediabetesindustryto developanaccuratetrulynoninvasive continuousglucosemonitor After coupleofmonthsthefirstprototypeof thesolutionwasfabricatedand demonstrated tobefuntional.
Demonstrationanddocumentationof theinnovationwascrucialinmoving
forwardt.MostofthestaffofAlertgywashealthyandhad nosymptomsofdiabetesorhighbloodglucoselevels. Thus,Marcvolunteeredhimselfforthedevicetest.His fatherhaddiedfromcomplicationsfromdiabetesthushe thoughthecanbeprobablybeontheborderline.Hedranka 44ozcokeslurpyandfeastedon2Bostoncrèmedonuts andgavethetest.Theteamusedthreedifferentglucometers tocompensateforthefactthattheresultsvarybyupto20% inthereadingstheygive,andthedeviceusestheaverageto calibratethesystem.AfterprickingMarc,twoglucometers diagnosedHIGHandoneread587.Marcwasoverrange. Whilediscoveringthesolutionhediscoveredhehimself wasindiabetic.Hestartedthistohelphiswifeandallthe otherdiabeticsintheworldandsavedhisownlife.
SettoMaketheMark Alertgyharnessestheapplicationofadvancedtechnology efficientlybytrulyusingoutoftheboxthinking.Byusinga highlymulti-disciplinedapproachwithacandoattitude Alertgycantakeanideaandreduceittopracticefroma conceptdrawingonanapkintofunctionalprototypein literallyafewdays.Thecompanyconstantlystrivesto improveitssolutionsandlistenstostrategicpartnersand potentialcustomerstoseewhatitneedtochangeorhowit needtoapproach.
Withitscommitment,Alertgybringstheneededexpertise andexperienceforsuccessthatspaninnovation,taking companiesfromseedtopublicinvarietyofhigh
Marc Rippen CEO
technologyindustries,developingprototypes, manufacturing,healthcare,humanfactors,biomedical engineering,implementation,clinicaltrials,andC-suite experienceinFortune100companies.
MarcbelievesAlertgycanbecomeabilliondollarcompany inlessthan5years.ThisisvalidatedbythefactDEXCOM, whoseonlyproductisaveryinvasiveandexpensive continuousbloodglucosemonitoringsystemhasa valuationofover10billiondollars,withjustatype1 diabeticmarket(Whichislessthan3percentofthetotal diabeticmarket).
TheNICGMAlertgyproductgivestype2diabeticsameans totracktheirbloodglucosetotally,non-invasively,and continuouslywithoutchemicalreactionsontheirskinor expensiveneedlesensorsimplantedundertheirskinthat mustconstantlybereplaced.Thetype2marketistheother 97percentoftheobviousdiabeticmarket.Thenthereisthe borderlinediabeticmarketwhichisone-thirdoftheworld’s population.Inaddition,theuniqueAlertgysolutionshavea promisingfuturewheretheir technologycanbeusedto monitorformanyotherdiseasesandbeusedtodiagnose themandbettermanagethem.
“Alertgy uses innovation to improve the health and quality of life of people.
Withtheaimtoarm businessesandconsumers withthemostcurrentand accuratepropertydataneededtomake betterbusinessdecisionsATTOM DataSolutionscameintoforay The organizationprovidespremium propertydatatopowerproductsthat improvetransparency,innovation, efficiencyanddisruptionina datadriveneconomy.ATTOM multisourcespropertytax,deed, mortgage,foreclosure,environmental risk,naturalhazard,andneighborhood dataformorethan155millionU.S. residentialandcommercialproperties covering99percentofthenation’s population.Arigorousdata managementprocessinvolvingmore than20stepsvalidates,standardizes andenhancesthedatacollectedby ATTOM,assigningeachproperty recordwithapersistent,uniqueID— theATTOMID.The9TBATTOM DataWarehousefuelsinnovationin manyindustriesincludingmortgage, realestate,insurance,marketing, governmentandmorethroughflexible datadeliverysolutions.
ATTOMDatajustbecamethefirst propertydataprovidertoofferDataasa-Service(DaaS),acloud-based propertydataplatformthatstreamlines
datamanagement.Theorganization alsooffers;
Thecompanyisslowlytransforming thefutureofpropertydatabyoffering arobustandcomprehensivelistof premiumpropertydatathatfuel variousindustries.
RobBarberistheCEOofATTOM DataSolutions.Underhisleadership overthepastyear,theorganizationhas completedmultiplestrategicinitiatives includingtheadditionofbest-in-class neighborhooddatathroughthe acquisitionofOnboardInformaticsand launchingmultiplenewproductsand solutionstobringmorecomprehensive realestatedatatothemarketplace.
ATTOMList;anewmarketinglist creationtool,theintroductionofanew lender-gradebutcost-effective automatedvaluationmodel(AVM),as wellasanewstreamlinedAPIthat
allowedittoconsolidateitspremium propertyneighborhoodandboundary dataintooneself-serviceplatform. Mostrecentlyhowever,underBarber’s leadershipwastheacquisitionof ATTOMDataSolutionsbyLovell MinnickPartners,aprivateequityfirm specializinginfinancialandrelated businessservicecompanies.Sincethis acquisitionATTOMhasunlockedthe powerofDaaSandcontinuestodisrupt themarketplacewithvariousdatasets andsolutions.
Barberhasalsobeennameda2018 HousingWireVanguardforhis outstandingexecutiveleadership contributionsinthehousingfinance industry.Hewasalsoarecipientofthe 2019RISMediaRealEstate NewsmakerandnamedaFuturist,for hisongoingcurationofthenation’s premierrealestatedatabaseand productinnovationthatleverages
ATTOM’sdata,datalicensingand customerservice.Aswellasbeing namedawinnerofaGoldStevie awardintheTechInnovatorofthe Yearcategoryforthe17thAnnual AmericanBusinessAwards.
EmployeesofATTOMDataSolutions areencouragedtobroadentheirminds withcompanypaidcoursesand/or
seminarstostrengthentheirskillsetorlearnnewones. ATTOMbelievesthatyoustillmustinvestinyour employees,becauseinordertogrowasacompany,you muststartfromwithin.ATTOMDatastrivestomakesure itsemployeestaketimeawayfromworktorechargeand relax.
Astrongwork-lifebalancehasalsobeenestablished throughunlimitedPTO,flexibleschedules,various companysponsoredevents,teambuildingactivities,a casualworkenvironmentandcomprehensivehealth benefits.Innovationisfueledthroughthecollaborative environmentthathasbeencreatedwithopenworkspaces, cross-departmentalworkflowandopenconversations amongtheexecutiveteams.
AccordingtoATTOMDataSolutions,thevolumeofdata companiesneedtodealwithishuge,soworkingwitha companylikeATTOMtoprovideclean,consolidated,and integrateddataeliminatestheneedtogotomultiple sources.ATTOMbelieves,matchingdisparatedatais complexandneedsconstantattention.Therefore,the organizationhasbuiltalgorithmstoautomatemuchofthis andtheyarecontinuallyapplyingnewthinkingtothisarea.
Thecompanyalsobelievesthatadoptionofnew technology,suchasAPIsandData-as-a-Serviceisalways challenging,andATTOMisleadingthemarketinthese
Rob Barber CEO
areasinmanyways,continuingtopushtheindustry forward.
“The entire sales process was a pleasure since we were treated like partners versus prospects.”-ArupBanarjee, CEO,WindfallData
“With the ATTOM implementation, DIMONT has gone from 1.75 Food reviews per hour per employee to 5-plus per hour per employee…allowing us to save our customers time and money.” -DenisBrosnan,CEO,DIMONT
“The data is updated every day, and always arrives on time. Predictably good. ATTOM has done a good job of standardizing the data.” -BryanCopley,CEO,CityBldr ATTOMTableofElements
“We strive to arm businesses and consumers with the most current and accurate property data needed to make wise decisions.
SteveJobsstated, “Simplicity is the ultimate sophistication. Simple can be harder than complex: You should work hard to get your thinking clean to make it simple to truly understand the underlying challenges and come up with elegant solutions. Working hard to create something simple is worth it in the end because once you get there, you can move mountains.
Simplicity is not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you should go deep. You should deeply understand the essence of a product to be able to get rid of the parts that are not essential.”
Theabovestatementbythelegendaryinnovatorsumsup whatexactlysimplicityisandhowitcanfosterinnovation andelegantsolutions.Innovationcombinedwithsimplicity leadstothecreationofbrandcompanieslikeApple.
SimplicityandfocushavebeenthemantrasofSteveJobs whenitcomestoinnovations.Hebelievesthatwithfocus andsimplicity,youcancrackanything.Innovationisnot aboutexpressing'yes'toeverythingbutsayingyestoonly themostcrucialfeatures.Recognizingthemostcrucial featuresispossiblewithsimplicity Acceptingthefavorable andrejectingtheunfavorableisthemarkofinnovative businessleaders,andsimplicityhelpsthemclearlymake therightchoices.
AlbertEinsteinsaid, “Out of clutter, find simplicity, from discord, find harmony. In the middle of difficulty lies opportunity.” Theleaderswhointegrateinnovationwith simplicitytransformcomplexideasintosimpleones,and theyachieveunimaginablegoalsbybreakingthemdown intomanyparts.Scienceisorganizedknowledge,and wisdomisorganizedlife.Organizedknowledgeincreases simplicityandhelpstodecodetheessentialmostquickly Thepoweroforganizeddataishugetomakewisedecisions anddeliverefficientsolutions.Successfulbrandsuse organizeddatamosteffectivelyfortherightdirectionand cleverlymaketherightchoices,whichleadstocomingup withinnovationswithsimplicity.
Simplicityisatthecoreofsuccessfulandinnovativebrands intheworld.Theorganizedapproachandsimplicitycreate meaningforpeopleintheirworkplace,andultimatelyit fostersinnovationsinthecompanies.Unnecessarilynot complicatingthingswhenthereisnoneedistheattributeof theinnovativebusinessleaders.Theymakethingsassimple astheycan,ifnotsimpler.Minimalismhasitsimportance, butsimplicityisabroaderconceptthanminimalism. Therefore,eliminatingunnecessaryelementsispartof simplicitybutnotthewhole.
Effective,simple,easy-going,andopen-minded communicationisintegraltosuccessfulbusinesses.This alsoplaysahugeroleinfosteringinnovationinthe organizationandcomingupwiththemostelegantsolutions. Eliminatingcomplexitiesandmundanetasksmakepeople moreproductiveandfeelverysatisfied.Whenpeopleare filledwithasenseofpurposeandaresatisfied,theydevelop innovativesolutionsforcomplexproblemswithatouchof simplicity.Insuchcases,dramaticallyimproved performancesarepossiblefromeveryoneinvolvedtotakea businesstogreatheights.
FamousbrandslikeApplealwaysbelieveinstickingtothe basicsandembracinginnovativesimplicitytodeliverthe mostinnovativesolutions.Givingpeopletherightchoices insteadofinfinitechoicesispartofinnovationswith simplicityandattractsmanyconsumerstoyourbrandand increasestheirloyalty.Makingiteasierandsimplerfor employeesfostersinnovationsandbusinessoutputs. Thinkingoutsidetheboxandhavingagrowthmindsetis alsothemostcriticalaspectofinnovationswithsimplicity, andiftheelementofthefocusiscombinedwithsimplicity, thenanythingcanbeachieved.
eareatatimeinwhichtechnologyadvancesatanincrediblepace,unlikeothergenerations,today’ssocietyis
Waccompanyingtechnology,allowingittodevelopwithoutfearoflookingback.Unfortunately,regulationand lawscannotadvanceatthesamespeed,andthatiscreatingdangerousgapsthatcandestabilizetheeconomyas weknowittoday.
Thecrisiswehaveexperiencedduringthelastdecadehasshowntheshameoftheeconomicsystem,anditsfragilityinsome aspects,suchasitsbankingdependence.Thelatterhasallowedalternativeinvestmenttohatch,andwithitmanyfintech tools,blockchainsystems,toolsbasedonpeertopeer,etc.
Theproblemweareexperiencingis that,withthementalityofbreakingthe rulessoastowritethemagain (somethingthatinprincipleshouldbe positiveforsociety),weareforgetting thebasicrulesonwhichoursocietyis based;dataprotection,righttoprivacy, capitalcontrols,orprotectionof retailers,arebasicrulesthatshouldnot beforgotten,becauseifwedoso,we aregoingbackintimedespitebeingin themostadvancedtechnologicalcycle inhistory Andthiscanleadtoaspiral asmuchormoredangerousthanthe criseswehaveexperiencedinrecent decades.
Donotmistakethepassionnecessary toadvanceinadisruptivebusiness, withmovingforwardatanyprice,the nextdecadewillbemarkedbymajor changesinmanysectors:Fintech, Insurtech,Foodtech,Legaltech,etc.As wecanseeintheirnames,theyallrely ontechnology,inwhichinmostofthe casesthereisnoregulationor jurisprudence,sowemustbecautious withtherulesonwhichwewrite, becauseifwedoitinthewrongway wewillbewastingtheopportunitythat isbeinggiventous.
Aclearexampleoftheaboveisthatthe majorityofcryptocurrencies,whichas weallknowarewrittenunder Blockchaintechnology.The blockchaintechnologyisveryreliable, butitisnotinfallible,and unfortunatelythestatesarenot preparedforitssupervisionand control,soeventhoughitssurvivaland developmentisclear,herethemarket isnotreadytohatch,andunfortunately weareseeinghowitadvancesata speedofmadness,andpossiblywewill seescarysituations,becausethevested interestsareveryhigh,andpossibly somearenotentirelylicit.
Anotherexample,arethefamous ICOs,in2017wehaveseenhowthe
volumeundermanagementwiththis typeofproducthasmultipliedby5in directinvestmentonthesametypeof asset,Idonotsaythatthatisbadin itself.Butwhenweseethatcompanies thathavenotbeenabletofinance themselvesbynormalalternative investments,managenotonlytodoit bythismethod,butalsoobtainthree timesthecapitaltheyneeded,itlooks likewearefacingabubble,andthatif itisnotcontrolledcanonlybring problemstothesystem,andpossibly theonesthatwillpayforthiswillbe theusualones,theretailinvestors.All thiswillbringfearintothetoolsthat arebeingbornnow,andcouldendup becomingamerefrustratedattempt, insteadofacomplementofthefuture. Bothexamplesdescribedaboveare allowingustogenerateinflationin valueandprice,somethingwhichwe allknowwhatitwillbringus Itis.
clearthatcrises,likewars,generate poverty,althoughinthelongterm theseallowthepillarsuponwhichthe economiesarebuilttobemoresolid, andwiththatcomescertaineconomic evolutionandimprovement,atleastto date.Therefore,myinsistenceon control,atleastinwhataffectscitizens, thecompaniescantakerisks,but withouttransferringthemtopeople.
Ingeneral,thefintechsectorhasahuge marketforitsdevelopmentpotential, disintermediationandthecreationof valuefortheuserwillmarkthenext decade.Thenewgenerationswant productsthatprovidevalueandthatdo notgeneratecaptivityofanythingor anyone.Andthisismyreflection,to generatevaluetotheuser,itis somethingmorethanjusttoprovidea friendlyandeasytousetool,wemust protecttheusersandexplaintherisks tobeassumed.Weareseeinghow manyinvestmentplatformssellhighriskproductstotheirusersthrough marketingtools.Itisclearthatwe couldnotliveonabankingproduct eternally.Butwhatcannotbeallowed isthattherulesofprotectionforretail investorsareviolated,becauseindoing sowewillbedestroyingacomplement ofvaluetothetraditionalbanking product.
Asaconclusionofalltheabove, almostalltheFintechtoolshavealong lifeahead,theregulationistracking behind,butifwewantittolastover time,wemustnotforgetthebasicrules ofuserprotectioninallitsaspects. Althoughtherearenorulesinmost caseswemustusecommonsense, whichinmanycasesweare demonstratingthatitistheleast commonofallthesenses.Usersare ourloudspeakertochangethings,and ifwemistreatthem,alltheywillsayis thatweareanotherfailedattemptat evolution.
Francisco Mariscal is a Founding Partner of Fellow Funders. Telecommunications and industrial organization engineer from Universidad Europa, he has a master’s degree in Quantitative Finance from AFI and an Executive MBA from EAE Business School.
About the AuthorLeader’s Take
oday,ArtificialIntelligenceis
Tanevolvingtechnology, playingaveryimportantrole inshapingthefutureofalmostevery aspectofeveryindustry.Business Developmentisnoexception.Founded in2017,BDR.aiprovidesautomated businessdevelopmentandalwayson prospecting™,poweredbyartificial intelligence.ScaleX.ai=Scaletothe powerofartificialintelligence.
IntroducingAIforSales ScaleX.aiwaslaunchedin2017atan averagesellingpriceof$40,000for 30,000salesactivities(3yearsof outbounddeliveredin3months,ata 75%lowercostand5Xfasterpace thanin-houseresources).ScaleX.ai signednearly50clientsinlessthan12 months.Theexecutiveteamat ScaleX.aidiscoveredthatmanyofthe buyerscouldnotjustifya$40,000 investment,andtheywouldhave investedupto$6,000/month(thecost ofatypicalSDR/BDR)ifScaleX.ai offeredsuchaservice.Thisishow BDR.aiwasborn–outofthedesireto servemoreclientsatalowerprice point,andtodisrupttheSDR/BDR rolebyprovidingAlwaysOn Prospecting™.
5XtheDigitalReach BDR.aiprovidesvirtualBDRsto
executethedigitalsellingmotions including:researchingdata,sending personalizedemail,socialoutreach, andprovidingagent-assisteddialsfor quotacarryingsalesprofessionals. Theseareactivitiesthatmostquota carryingsalesprofessionalsshoulddo, butquiteoftentdon’thavethetimeto do.BDR.aienvisionsreplacingonsite BDRswhoaveragelessthan50sales activitiesperdaywithvirtualBDRs, whoaveragemorethan250sales activitiesperday,atacostupto2/3 lowerthanhiringfull-timeemployees.
PoweredbyArtificialintelligence, BDR.ai’svirtualBDRsdriveupto5X thedigitaloutreachincludingthrough multiplechannelsincludingphone, email,andsocial.
Havinganextensiveexperiencein managinginsidesalesteamsof50–100peopleforthepastdecade,CEO ofScaleX.ai,ChadBurmeisterwas nothappytoseethelow-levelwork thathaddonebytheSDRandBDR teamsresearchingprospectstoreach outto,researchinginformationabout them,andthencustomizingeach digitaloutreachbypersona.
Committedtocreateasubstantial solutionhedevelopedBDR.aialong withtheteamofexperts.
BDR.aieradicatestheissueofSDRs andBDRsofspendingmorethanfour productiveworkinghoursofthedayon unnecessaryresearchingandwriting10 -15emails.BDR.aialignsavirtual BDRtoasalespersontodeliverupto 100personalizedemailsperdaysent fromthesalespersontoprospectsthat meettheiridealcustomerprofile.
BDR.aiisasolutionofScaleX.ai.The differencebetweenScaleX.aiand BDR.aiiseasytoexplain.ScaleX.ai deliversafullserviceBDRtodeliver phone,email,andsocialsalesactivities onbehalfofitsclientsdelivering calendaredmeetingsforthesalesteam. Atypicalcompanyinvests~$32,500in a90daypilotfor30,000guaranteed salesactivities,whichtypicallyresults in50–150meetingsbookedforour client.BDR.aideliversdata(leads), ~100personalizedemails/dayandthen executesupto100(ormore)social salesactivities/day,onbehalfofits clients.
ChadBurmeister,CEOofScaleXBDR.ai,hasbeenvotedaTop25 InsideSalesProfessionalbythe AmericanAssociationofInsideSales Professionals(www.aa-isp.org)9of thepast10years.Hehaswritten3 booksonsalesincludingSalesHack1
&2,andScaleX–Multi-ChannelSalesAcceleration, PoweredbyArtificialIntelligence.Chadisaregular speakeratsalesconferencesandeventsaroundtheworld includingSalesForceDreamforce,Frost&Sullivan,the AA-ISP,EnterpriseSalesForum,andmore.
BDR.aiisdisruptingtheBDRrolebydelivering5-10X moresalesactivities,atahigherqualityusingAIfor personalization.Mostrecently,BDR.ailaunchedeCommerceonthewebsitesothatnewcustomerscansign upforservicesdirectlyonthesite,withouttheneedto speakwithaBDR.
BDR.aiwillcontinuetoinnovatetobringefficientwaysfor itsclientstopenetratenewcustomersandbuildpipeline.It envisionutilizingadditionalexpansionopportunitiesto provideawaytorecordvideosandsendthemtoprospects, adeeperintegrationwithAgent-AssistedDialing technology(wecallOne-ClickConversations),andan integratedphysicalmailerchannel.
“BDR.ai has eliminated the need for us to hire entry level SDRs and BDRs who take a lot of time and energy to ramp up, and then turnover in a matter of months. We hired two virtual BDRs, powered by artificial intelligence, from BDR.ai to execute 200 personalized emails/day, sent from
Chad Burmeister CEO
me, to our best prospects. For those who say that AI won’t replace Sales Development Representatives, you are wrong.” -PatrickDonlin,PresidentandCEO
“AI for sales is one of the most exciting things happening now and in fact is going to give professional salespeople higher value work to do”- LoriRichardson,CEO,Score MoreSales
“ScaleX.ai delivered nearly 200 meetings for us in 2018. We were so impressed with ScaleX.ai that we brought in BDR.ai to power up our quota carrying sales professionals with AI for Sales.” –FrankSwain,CRO,Instana
BDR.ai sends up to 100 personalized emails/day on your behalf, so that you can focus on higher value work!
Therearemanyreasonswhy peoplestartusinglegalorillicit drugslikeopioids.Oftentimes, thereasonistodealwithlifestressors ortoaddressphysicalpain.According toavailabledata,asmuchas20.6 millionpeopleareabusingdrugsinthe U.Salone.Althoughtheinitialdecision toconsumedrugsmaybevoluntaryor duetolegitimateprescriptions,its continuoususecanleadtoaddiction formany Thereisaseriousopioid epidemicfacingtheUSandother countries,andonecompanyistryingto makeadifference.
BioCorRxInc.isanaddiction treatmentsolutionscompanyofferinga uniqueapproachtothetreatmentof substanceusedisorders.The ®BioCorRx RecoveryProgramisa medication-assistedtreatment(MAT) programwhichconsistsoftwomain components.Thefirstcomponentof theprogramconsistsofanoutpatient implantprocedureperformedbya licensedphysician.Theimplant deliversthenon-addictivemedicine, naltrexone,anopioidantagonistthat cansignificantlyreducephysical cravingsforalcoholandopioids,and canpreventopioidoverdosefollowing relapse.Thesecondcomponentofthe programdevelopedbyBioCorRxInc. isaCognitiveBehavioralTherapy (CBT)programtailoredspecificallyfor thetreatmentofalcoholismandother
substanceusedisordersforthose receivinglong-termnaltrexone treatment.Thecompanyalsoconducts R&Dunderitscontrolledsubsidiary, BioCorRxPharmaceuticals.
TheCEOofthecompany,Brady Granier,hasanacademicbackground inNursingandhiscareerincludes variousmanagerialanddirectorial rolesinmediacorporationswherehe dealtwithmanypopularbrands.Prior tojoiningBioCorRxinJuneof2013, BradyGranierhadbeeninvolvedin salesmanagement,mediasales,and businessdevelopment.Hewas employedatClearChannelMedia& Entertainment(CCME)whichisnow iHeartMedia,wherehehadservedin severalpositionsstartingfromAccount ExecutivetoDirectorofBusiness DevelopmentandLocalSales Manager.Hehasalsoservedasthe HealthcareCategoryManagerforthe LosAngelesdivisionofCCME,the largestmediacompanyinthe UnitedStates.
Thecompanystartedoutonlytreating alcoholism,buttheemergenceofthe opioidepidemicdirecteditsfocusto combattingthisproblemaswell.The opioidcrisisbeganintheUnitedStates inlate1990s.Opioidsareaclassof drugswhichincludesprescribed
painkillers,aswellasillegalheroin. Thepotencyofsuchdrugshasmade themhighlypopularforbothmedicinal andrecreationaluses,andtheir addictivenaturehasfueledthe epidemic.Deathsduetodrugoverdose rosetomorethan50,000in2015,and almosthalfofthosewerefrom prescriptiondrugs.Suchhighnumbers aremorethansufficientforthe problemtobecategorizedasan epidemicbyseveralgovernmental agencies.Theepidemichascostthe UnitedStateseconomyover$500 billionin2015alone.
Inanattempttocurbthiscontinuing threat,BioCorRxoffersnaltrexonein theformofabiodegradableimplant thatdissolvesovermonths,thereby releasingnaltrexoneintothe bloodstreaminasustainedmanner. Theopioidantagonistmedicationcan reducecravingsforalcoholandopioids andcanalsoblockmanyoftheeffects ofsuchsubstances.Withthe widespreadproblemofaddictiondue inparttoprescriptiondrugs,this treatmenthasthepotentialtomakea realdifferencetosociety Theimplant canworkwelltoremovecravingsand protectfromrelapsewhiletheimplant isreleasingtherapeuticlevelsof naltrexone,butoncethecravingsare reducedoreliminated,theunderlying reasonsfortheaddictionshouldbe addressed.Thiscanbechallenging,as
eachsituationisdifferent.Toaddressthis,BioCorRx developedacognitivebehavioraltherapy(CBT)andpeer recoverysupportprogramaroundthenaltrexoneimplantto aidinaddressingthepsycho-socialaspectsoftheaddiction andprovideongoingrecoverysupport.Thecombinationof thismedicationwithCBTandpeersupportiscalledthe BioCorRxRecoveryProgram.
BioCorRxoffersamedication-assistedtreatment(MAT) recoveryprogramwhichisusedtotreatbothalcoholand opioidusedisorders.Thefollowingaretheuniqueofferings ofthecompany
ProprietaryNaltrexoneImplantisusedperpatient prescriptionunderstateandfederalcompoundingrules. Theprocessoftreatmentisasimpleoutpatient procedureperformedbyalicensedmedicalprofessional. Duringtheprocedure,thedoctorinsertstheimplantin thepatient’sfattytissueusuallyintheabdominalarea. Theentireprocedureusuallytakesonly20-30minutes andpatientstypicallyreportthatwithinhoursthey noticeasreductionincravings.
ProprietaryCognitiveBehavioralTherapy(CBT) Program/PeerSupport/Trackinginwhichpatients haveaccessto35treatmentmodulesdesignedtobe completedin16privatesessions,inunder90days.The modulesarenowavailabletopatientviamobileappor inworkbookform.Thepeersupportisdoneviamobile appthattracksengagementandpatientprogress.
RecoveryProgramisdistributedbypartnerclinics acrosstheUSandfeesarepaidtoBioCorRxper programsoldbyindependenttreatmentproviders.At present,thereareapproximatelyadozenpartnerclinics available.
NotableFeatsBioCorRxexpectstogetFDAapprovalfor itsleadcandidateBICX102,whichisanaltrexoneimplant similartotheoneusedintheBioCorRxRecoveryProgram. ThecompanysecuredagrantfromtheNationalInstituteon DrugAbuse(NIDA)fornearly$5.7milliondollarsinQ1 2019forthatproduct.Thecompanyalsorecently announcedtheupcominglaunchofanewweightloss programcalledUnCraveRxaswellasa$6millionfunding relatedtothisnewprogram.
FormerchildactorJeremyMillersaid “I finally found something that worked for me”.Jeremy’smomfoundthe naltrexoneimplantprocedurebyBioCorRxontheinternet.
Jeremywentaheadandhadthenaltrexoneimplant proceduredoneandthemedicationassistedtreatment blockedhiscravingsforalcohol. “I have to tell you it worked amazingly. It absolutely saved my marriage and my wife thanks God for it each and every day.” Jeremynow helpsotherpatientsthatentertheBioCorRxRecovery Program.
BioCorRx,Inc. uses innovation to improve the health and quality of life of people.
Brady Granier CEO
Obasketballlegends,Michael Jordanoncequoted “Talent wins games, but teamwork and intelligence win championships.”
neoftheworld’sgreatest
Acommittedteamisthekeyto transformingvisionintoreality
Whetherit’sonabasketballcourtor thecontinuallygrowingbusiness world,teamworkalwayspaysoff.If youhaveaninimitablevisionanda teamofprofessionalswhotakenotime toconvertstrategiesinto implementations,successinanything becomespredictable,especiallyin businessventures.Withthevisionof it’sFounder,JonHathaway,andthe executionofhishighlyskilledteam–HATechcouldbetheBusiness Transformationpartneryou’vebeen lookingfor
HATechisarenownedfull-service DevOpsconsultationcompany headquarteredinLasVegas,NV.It providesaseriesofcustomercentric businesstransformationsolutionsthat assurecustomerstheirdesiredsuccess. Withinfouryearsofitsinceptionthe companyhasbeenabletogain nationwideattentionpertainingtoits remarkablecollaborationswithclients fromarangeofindustries.Arecent expansionintothecityofPhoenix,AZ hashelpedsolidifytheneedfor HATech’sskillsandexpertisein helpingEnterprisesbecomemore nimbleandrealizingtheneedto transform.
PriortoestablishingHATech,Jon HathawaybuiltseveralDevOpsteams, operatingacrossEnterprise organizationsbutperformingwitha startupmindsetwithinthelarger business.Duringthistime,he recognizedtheneedofanall-inclusive tailoredsolutionthatcanenablea businesstodrivetheirgrowth.While answeringthequestion,whatinspired youtocreateHATech?Jonwittily reveals,‘BadCompanies!’
Hisexperienceisthatmostoften DevOpssolutionprovidersintroduce toolstoaddresscustomerconcerns. However,someoneelsedownstream hastodeploythesenewtoolsquickly andeffectivelyfortheoverallprocess tobeconsideredasuccess.Alltoo often,newtoolsrequiretraining& additionalinvestmentfromateamthat isalreadyunderagreatdealof pressuretoprovidebusinessvalue. HATechleadswithpeoplefirst, processes,thentools.Inevitably, automationwillspeedupgoodAND badprocesses.HATechkeepstheir clientsfocusedonimprovementfrom theinsideout.
Contrarytothepopulartrendinthe consultationindustry,HATechchooses nottodiversifyitstargetaudience.The appealofdiversificationisgreater marketshareandconsequently, increasedrevenue.ForHATech,those concernsaresecondary.Hence,the
companyfocusesonofferingpiercing insightsthatclientscanleverageto transformtheirworkculture,maximize theeffectivenessofpeopleand processes,andensuretheglitch-free performanceofplatformsand products.AclientcanexpectHATech toworkinsyncwiththematevery stageoftheirbusinesscycle,from productinception,design,andbuildto deploymentandgettingitinto customers’handsintheshortest possibletime.Beingfullyembedded withaclients’teamsgivesHATechthe insighttohelpmentorandcoachthose teamsofindividuals,intohowtobe successful.
Consideringthefactorslikeagilityand distinctivecustomerneeds,HATech focusesoncreatingaroadmapandplan iteratively,producingthemostamount ofvalueforitscustomersinsteadof architectingasolutionfor3yearsin advance.ThisspeedofHATech becameamajorgamechangerfor manyindustrieswhereinsteadofan18 monthendeavortocatalog requirements,andarchitectasolution, HATechdeliveredthemostimportant featuresandrequirementswithin monthsandinsomecases,evenaweek orless.
Inarathercompetitivefield,HATech standsoutwithitsemphasisona culture-firstmentalitydrivenby conceptsandanextraordinaryfocuson
employees.HATech’sofficeinfrastructureisanopenconcept.Engineers,businessanalysts,consultants,support team,marketingteam,customersuccessmanagement,even theCEOsitsoutonthefloor.Thecompanycreatesan atmospherewereacompleteDevOpsteamworktogether, everyoneincludingassociatescontributingindevelopment andengineering,operations,systemssupport,IT,product assuranceandproductmanagers.Thisallowsaneasyflow forcommunication,questions,opportunitiestolearn,anda lotmorefun.Nomoresilosandnomorefingerpointing. Thewholeteamisresponsibleforbuildingandadding valuetothebusinessandtheircustomers.
HATechisoneoftheworld’srenownedDevOpssolution providers.Itisdistinctivelyrecognizedamongstthe industryleadersforitsuniquecultureandemployeedriven approach.Itisevidentlyareflectionoftheirleader,Jon’s personality ThereisnoseparateCEO’sofficeandheiswith theteamoutontheofficeflooreveryday.Jonrecalls,his exceptionalbackgroundhasplayedavitalroleinhis approachtowardsbusiness.Heisnotabusinessschool graduate;infact,hehasneverbeentouniversity
Everythingthatheknowsabouttheindustryistheproduct ofpersonalexperience,gettinghishandsdirty,andworking hiswayup.
Thesimplicityandhonestyhebringstothetablehas createditsdeservingimpactoveremployees.AsHATech havenevermissedadeadlineforacustomerproject,the entireteamarecommittedtodoingwhateverittakesforthe
Jon Hathaway Founder & CEO
customertobesuccessful.Everyoneappreciatesthe importanceoftheprojectsasaunitandtheyallinvesttheir timevoluntarily Thecreditisdueinlargeparttothe leadershipteamatHATechaswell.Theygettheirhands dirtywiththerestoftheteamandthissetsagreatexample foreveryoneelsetofollow
SecuringFuturewithPositiveIntegrations DevOpssolutionprovidersaroundtheworldrecognize HATechforitsinnovationandfuturisticapproach.Jon believesHATech’sfocusonitscoreofferingi.e.business transformationsolutionsisthegreateststrengthofthe company.Heasserts, “We are one of the few companies that specialize in the DevOps cultural transformation facet of business development. We add new features and capabilities and that helps us help other companies adopt DevOps in a reliable and scalable way ” Thecompany envisionsleadingthewayinDevOps,withpositive integrationsandevolvingpartnershipsintimesahead.
We drive change, demonstrate excellence, and deliver results.
emiconductordevicesinfluence
Sourlivesonadailybasisandare allaroundus.Theycanbefound injustabouteverycommercialproduct wetouch,fromthefamilycartothe pocketcalculator.Theyarecontained intelevisionsets,portableradios, stereoequipment,andmuchmore. ScienceandIndustrialspacealsorely heavilyonsemiconductordevices. Researchlaboratoriesusethesedevices inallsortsofelectronicinstrumentsto performtests,measurements,and numerousotherexperimentaltasks. Industrialcontrolsystems(suchas thoseusedtomanufacture automobiles)andautomatictelephone exchangesalsousesemiconductors. Eventoday,heavy-dutyversionsofthe solid-staterectifierdiodeareusedto convertlargeamountsofpowerfor electricrailroads.Thiscreatesaneed forhandling,controlling,and manufacturingsemiconductor applications.PivotalSystemsprovides thebest-in-classgasflowmonitoring andcontroltechnologyplatformforthe globalsemiconductorindustry The company’sproprietaryhardwareand softwareutilizesadvancedmachine learningtoenablepreventative diagnosticcapabilityresultinginan orderofmagnitudeincreasein productivityandcapitalefficiencyfor existingandfuturetechnologynodes. TheplatformincludesPivotal’sGas
FlowController(GFC)productlines thatofferhigh-accuracy,real-time monitoringandcontrolofthemost criticalparametersdifficulttocontrol inwaferprocessingtoday:GasFlow andChamberCondition.
TheExecutiveTeamatPivotal Systemshasdecadesofexperiencein thesemiconductorindustryworkingat theleadingprocessequipment companies.JohnHoffman,CEOof thecompany,hasover30yearsof globalhightechnologymanagement experiencebuildinggrowth organizationsinbothsemiconductor andinformationtechnologymarkets. Dr.JoeMonkowskiwasthePresident ofLamResearchandOfficerat AdvancedEnergy.NoriKobayakawa wasanexecutiveatKLA-Tencor,the leadingmetrologyandInspection Companyintheworld.Allofthem cametogetherunderstandingthatthe singulargoalofthelargestglobal semiconductormanufacturersand largestglobalequipmentcompanies wastoenablethemanufactureofbetter semiconductordevicesperhourof production.Theyallunderstoodthat speedandrepeatabilityofexistinggas flowcontrolsystemswasasignificant limiteranditwasatechnology segmentthatwasripeforinnovation.
PriortojoiningPivotalSystems,John wasaSeniorVPwithSpencerTrask Ventures,aNewYorkbasedventure capitalfirm.WhileatSpencerTrask, Johnwasprimarilyinvolvedinthe solarandintegratedcircuiteffortsof thefirm.PriortoSpencerTrask,John wastheChiefExecutiveOfficerof RagingWireEnterpriseSolutions,an Inc.500fastestgrowingprivate company.Johnreorganizedthe companyandenabledrecordgrowthin revenueandprofitabilityduringhis tenure.Johnhasalsobeenanofficerat AppliedMaterialsfor18yearsandran severaloftheirlargestbusinessgroups whilethere.
JohnwasthePresidentofthebillion dollar“EtchProductBusinessGroup”, VPandGMoftheProcessControland DiagnosticBusinessGroupandthe GeneralManageroftheCustomer ServiceDivisionwhichgrewbyover 300%duringhistenure.Johnhasa B.S.fromtheUnitedStatesMilitary AcademyatWestPointandan ExecutiveMBA(AEA)fromStanford University.Hecurrentlyserveson severalBoardsofDirectorsand AdvisoryBoards.
PivotalSystemsisdrivenby Innovationcoupledwithcontinuous
improvement.Whenthecompanywasestablished,it approachedthegasflowcontrolproblemfromanentirely differentdirection.Itusednanotechnologyandmachine learningtoeffectivelychangethecompetition.Thekey pointtorememberisthatifacompanyusessomethingfor thefirsttimeinanIndustry,everyimprovementitmakesis effectivelycontinuousinnovation.Pivotal’sGasFlow ControllersandFlowRatioControllerssolvekey semiconductormanufacturingissuesthroughaproprietary hardwaredesign,whichisunderpinnedanddrivenbyan internallydevelopedandproprietarysoftwareoperating system.Thisprovidesaccurateandrepeatableflowcontrol andreal-timemeasurementnomatterthedynamicsof semiconductorwaferprocessing.Ultimately,Pivotal’s productsenabletherebilliondollarcustomerstheabilityto makemoremoneywhilepreservingresources.
Muchoftheelectronicsandtechnologythatisusedby corporatesandconsumerstodaycontainseitherICand/or OSDdevices.Pivotal’scurrentproductportfoliocontrols theflowofgasintoprocesstoolsusedintheproductionof ICs.Pivotal’sdevicesareeithersoldto:
OriginalEquipmentManufacturers(OEMs):tobeused inbothdepositionandetchingprocesstoolssuppliedto IntegratedDeviceManufacturersforapplicationinthe semiconductormanufacturingprocess.
IntegratedDeviceManufacturers(IDMs):toretrofit existingprocesstoolsinstalledinsemiconductor fabricationplants.
John F. Hoffman CEO
PivotalSystems’technologyandinnovationpavestheway forthefutureofgasflowcontrol.Theflowcontrol technologycombinesPivotal’spatented,highaccuracy ™GFM systemwithpatentedcontrolvalvetechnology.As such,itleapfrogsthecurrentMFCtechnologybyoffering anorderofmagnitudeimprovementonkeyflow parameters,therebyenablinghighefficiencyadvanced wafer-manufacturingprocesses.
PivotalSystems’futureisjustlikeeveryothercompanyin theworld,itiswhattheemployeesandmanagementmake ittobe.Theorganizationcollectivelyneedstoshowup everydayandcontinuouslysupportitscustomersby bringingthemcontinuedvalue.Ifthecompanyisableto workinthismanner,itsfutureisbright.
PivotalSystemsfutureisdrivenbyasharedvisionof excellenceandinnovationcoupledwithrelentlesspressure toexecute.Newintegratedcircuitdesignsandnew materialsarecontinuallybringintroducedtomakethenext generationofdevices.Pivotal’sengineeringteamisfocused oncontinuouslyoptimizingandimprovingboththe hardwareandthesoftwareplatforminconjunctionwith strategiccustomerrequirements.
Pivotal Systems will be the leader in gas flow control in the Semiconductor Industry.
Tmanagingmoneyandresourceseffectively
heconceptofportfoliomanagementisessentialfor
Irrespectiveofwhetherinvestorsarepeopleor companies,portfoliomanagementminimizestherisk involvedininvestingbyfinancingmoreassets (diversification),therebyincreasingthechancesofreturns. Tofigureoutwhereandhowmuchmoneytoallocateandat whattimeispossiblewithportfoliomanagementservices thathelpindividualsorbusinessesmakewiserdecisions.
Selectingtheappropriateinvestmenttoolsintheright proportionispossiblewithportfoliomanagement.This leadstogeneratingoptimumreturnswithminimumrisk fromtheinvestmentmade.Aportfolioconsistsofagroup ofassetsandallowsdiversifyingtheriskbybroadening yourhorizons.Bestportfoliomanagementisthatwhich leadstominimumriskandmaximumreturn.Different investorshavedifferentportfoliosdependingontheir income/revenue,investmentbudget,andriskcapacity keepingtherateofreturninmind.Effectiveportfolio managerbuildsuniqueportfoliosbasedontheexpectations ofdifferentinvestors.
Portfoliomanagementbyexpertportfoliomanagersis essentialbecausesuchmanagersbuildtheappropriate portfoliobykeepinginmindtheobjectivesofinvestments andaccordingtotheexpectationsofdifferentinvestors. Ensuringcapitalgrowth,liquidityflow,diversificationof risk,thesafetyoftheamountinvested,consistentreturns, taxplanning,andmarketabilityofthesecuritiesinvolved becomesveryclearlypossiblewithportfoliomanagement. Investors(individualsorgroupsofpeopleorcompanies etc.)taketheservicesofexpertportfoliomanagersfor havingcorrectguidancetodirecttheirmoneyappropriately andwherethereisamaximumreturnopportunitywith minimumrisk.
Investorscanlearnthebestinvestmentstrategywith guidanceandconsultationwithportfoliomanagers.Risk minimizationisthefocusofsuchmanagers,andmaximum returnistheirgoal,andtheyplaninvestmentstrategies accordingly.Customizationispossiblewithportfolio management,andindividualswithbothhighnetworthand lownetworthcaninvestaccordingtotheircapacity. Portfoliomanagementconsidersdifferentchangesinthe
lawandmakesinvestmentsaccordingly.Portfolio managementaccountsfortheentireprocessfromthe ideationstagetotherealizationofthebenefitsstage.
Portfoliomanagementleadstothestrategicalignmentofall projectswiththeobjectivesofthebusiness.Project managementisapartofportfoliomanagement.Portfolio managerschoosethoseprojectsthatwillleadtogood returnsandincreaseprojectmanagers'efficiencyby directingthemtofocusonworthyprojects.Allocationof resourcesforworthyprojectsiseffectivelypossiblewith portfoliomanagementservices.Abandoningtheprojects thatdon'tservethebusinessneedsbecomespossiblewith suggestionsfromportfoliomanagers,whichsavesvaluable time,increasesemployees'focusonimportantprojects,and thusultimatelyincreasesproductivityandoverallprofits.
Goodportfoliomanagementdirectscompaniesor individualstowithdrawinvestmentsfrompoorperformance assetsandinvestthatmoneyintofinancialinstrumentsthat willfetchgoodreturns.Managingadverseconditionswitha strategicapproachandcontingencyplanbecomespossible withportfoliomanagementservices.Havingawellbalancedportfoliowithminimumriskbutgoodenough outputisastrategicadvantageforindividualsand businesses.
Activemanagementofaportfoliowithportfolio managementservicescangivegoodresultstoinvestors. Takingcalculatedrisksandproductivedecisionsispossible withportfoliomanagement,andwiththediversificationof fundsindifferentassets,investorscanreapbetterresultsin lesstime.Therefore,professionalportfoliomanagement serviceswiththemostorganizedfactsarehighlybeneficial forinvestorstobuildaprofitablefuture.
Theword‘home’itselfconjures thefeelingofcozinessand comfort.Nowtheconceptof homeischanging,andsoarethe constructiontrends.Today’s homeownershavedifferentpriorities thanhomeownersofthepast.Meeting thosedemandsinanaffordablewayis increasinglychallenging.Advancement intechnologybringsflexibilityin residentialconstructionmarketwhere costlytime-consumingprojectsare nowcompletedmorequicklyandcost effectively PrescientCoInc.,adigital design-buildconstructioncompanyis transformingtheshapeofresidential constructionthroughemerging technologieswithitsvisionof attainablehousingforall.
Intheconstructionbusiness, multifamilyconstructionisplaguedby risingcosts,decreasingproductivity, acrimoniousrelationshipsbetween participantswithslimmargins,all whiletheneedforattainablehousingis increasingglobally.Prescient’smission istorevolutionizethisenvironment.
Prescientistheonlydigitaldesignbuild companywhichharnessesproprietary technologytolinkthediscrete disciplinesofarchitecturaldesign, engineering,manufacturingand construction.Itcreatesanefficient, transparent,coordinatedand
collaborativeprocessinthebuildingof upto180-footlightgaugesteel structuresinmulti-unithousingand hospitality.Thecompanyaccomplishes thisthroughstandardizeddesign,data sharing,preciseoff-sitemanufacturing, justintimeandaccurateplacementof inventoryonsite,withaQR-coded framingcomponentsystemforrapid assembly.
Prescienthasaproprietarydigital threadtechnologythatlinkstheentire design,planning,engineering, manufacturingandassemblyprocessof multifamilyconstruction.This approachsignificantlyreducesthe time;costandrisksassociatedwith typicaldevelopmentprojects.Thelight gaugesteelbuildingcomponentsare manufacturedatstateofartfacilitiesto toleranceslessthan1mm.It’sa combinationofsoftwareandhardware solutionsthatcontinuetoevolveto meetagreatersetofcustomerand industryneeds.
Prescient’sdesignandengineering teamwillintegratewiththerestofthe projectdesignteamincluding providingthenecessaryinformation forthedesignandengineeringofthe foundationand/orpodiumofthe project.Theywillproducetherequired stampeddrawingsandcalculationsat
allmajordesignmilestones.
Prescient’sautomatedproductionof thebuildingsuperstructureprovides theidealplatformtomodelothermajor buildingsystemseconomicallyand effectively Thestructuralmodelcanbe producedveryearlyduringthedesign phase,enablingmoreaccurate informationtobeavailablewhenitis mostneeded.Thecompanyalsooffers additionalmodelingservicesthatcan leadtosignificantcostsavingsby streamliningprojectcoordination, eliminatingconflictsonsite,and providingmoreaccurateinformation fordetailedpricingexercises.
MaguedEldaiefspent27yearsasa seniorexecutiveinGEbeforearriving asPrescient’sCEOin2017.Hehas builtaworldclassleadershipteam fromwithintheindustrycoupledwith executivesfromotherindustrieswith deepfunctionalexperience.Hehas beeninstrumentalinimprovingproject andmanufacturingexecutionand definingacleartechnologyand investmentroadmap.
Sinceitsinception,Prescienthas grownfromafewemployeeswitha 6,000SFpilotplantin2013to400 employeesandtwo120,000SFplants
with12MSFofannualproductioncapacity.Ithas completed37buildingsandover5.9MSFofresidential spaceanddiscoveredadditionalcustomerneedswithevery project.Thishasledthecompanytolaunchmanynew productssuchasintegratedstairways,elevators,metal decking,balconiesandnowexternalsheathing.Eachof thesenewproductshashelpedtoreducethetimeandcost ofcompletingprojects.
Prescient’ssystemtouchesandaffectsnotonlythe developer,architectandGCbutalsoalltheMEPtrades workingonthebuilding.Inmanyofitsearlyprojects,it wasabletoassemblethebuildingatitsacceleratedpace(up to20kSF/week)buttheothertradesweren’tpreparedto keepup.Thus,thedeveloperandGCreallydidn’tsave anythingfromthespeedatwhichthecompanyframedthe building.Now,thecompanyholdspre-projectsummits wheretheGCbringsallthetradestooneofitscurrentsites anddescribeshowtheprojectwillwork.Thecompany makessureeveryoneknowswhattoexpectandhowto organizetheirteamstooperateatapaceconsistentwithit.
IntheopinionofPrescient,upcomingtechsolutionswillbe addressingmoreandmoreoftheindustry’sneedsand customerpainpoints.That’swhyPrescientcontinuesto innovatetosolveagreaterproportionofcustomerand industrychallengesandwillsoonlaunchnewdigitalportals
whichwillbringevengreaterpowerandROItodevelopers. Thesystemhasjustrecentlybeenaccreditedtobuild structuresupto65feet/5storiesinseismicregions.Thefirst seismicprojecttofeaturethecompany’sapproachisthe 1.4MSFUCDavisstudenthousingproject.It’sthelargest studenthousingprojectanywhereintheUS.Andnowthe companyisworkingtogetaccreditedtobuildupto12 storiesinseismicregions.Inthatpursuitithascollected over500Mdatapointsfor842differenttests,spentover $4Mandusedover15,000engineeringconsultinghoursto provetheintegrityofcompany’ssystem.
“Generation Atlanta will be the first building in the city to utilize the Prescient structural system. The technology will reduce construction costs by 20 to 25 percent compared to using concrete, enabling the development to comply with the City of Atlanta’s initiative to provide more affordable housing.”—KaplanResidential
“We have converted multiple projects from other structural systems to Prescient for the simple reason that we would not have been able to finish the projects on time and on budget without Prescient on the team. Our clients have been so impressed with Prescient they frequently bring their peers and consultants to the construction site.”
—ChrisHirstSeniorVicePresidentforCBGBuilding Company01
“Changing the process of construction starts with changing how buildings are designed.
Gonearethedayswhen businessesusedtorelyon traditionalmarketingtactics toreachouttotheirpotential customers.Aftertheevolutionof digitalization,businessesaremoving towardinboundmarketingstrategies thatattracttheattentionofqualified prospects,convertthoseindividuals intoleads,andconvertthemintohappy customers.Takingthisinto consideration,aninboundmarketing agency,PrismGlobalMarketing Solutionssteppedintothemarketin theyear2013tohelpbusinesses achievemarketingsuccessthrougha combinationofinboundmarketingand salesbestpracticesandtactics.
PrismGlobalMarketingSolutionsisa HubSpotPlatinumPartnerthat providesglobalorganizationswith integratedandcomprehensiveinbound solutionstodrivewebsitetraffic,leads, andcustomergrowth.Theyworkwith theirclientstodevelopandimplement uniqueinboundmarketingprograms thatencompassallaspectsofthe buyer’sjourneyincluding:Content Development,LeadGeneration,Lead Engagement,EmailMarketing, MarketingAutomation,Sales Enablement,andClosed-Loop
Analytics.Theyusethisapproachto focusonthegoalsoftheorganization firsttodevelopaplanthatconnects marketingactivitieswithsales initiativestodrivebusinessgrowth. Throughthis,theyintendtodeliver programsthatwillhelptheirclients reachtheirrevenuetargetsby connectingwiththerightpersonatthe righttimewiththerightcontent.
EmphasizingtheBuyer’sJourney PrismGlobalMarketingSolutions providescompleteinboundmarketing strategyandsupportfororganizations aroundtheglobe.Whatmakesthem differentanduniqueisthatwhilesome agenciesfocusexclusivelyonweb development,orpaidadvertising,etc. Prismcreatescomprehensiveplansthat takeintoaccounttheentirebuyer’s journeyfortheirclients.Thisincludes buyerpersonadevelopment,the decision-makingjourney,andcontent thatwillwalkbuyersthroughtheir purchasinganddecisionprocessina cohesivefashion.Inaddition,they leverageatechnologystackthat includesautomationandmachine learningtoensuretheyaremaximizing technologywhichplaysamajorfactor inacomprehensiveinboundmarketing andsalesplan.
ThefounderbehindPrismGlobal MarketingSolutionsisitsPresident andFounder,ElyseFlynnMeyer Fromherbackgroundintechnology andhealthcaremarketing,hervision wastocreateamoreseamlesswayfor organizationstotaketheirvastamount ofcontentandleverageittoengage websitevisitorsandprospectstodrive organizationalgrowth.Through partneringwithorganizationssuchas HubSpot,SeventhSense,Wistia, Databox,SurveyMonkey,andmany more,Elyse’svisionwastocreatea technologystackforherclientsthat enablethemtoautomaterepetitive processes,stayintouchwithprospects andcustomersattherighttime,and scaletheirbusinessesinamore sustainablefashion.
ThroughoutthejourneyofPrism’s growth,thecompanyhaslearnedthat scalingefficientlyisthemostimportant partoftheprocess.Scalingenables companiestobuildprocessesand operationsthatcangrowwiththe organizationtoensurethehighestlevel ofcustomersatisfactionandcontinual innovationateverystage.Inaddition,
receivingawardssuchasvariousHubSpotImpactAwards, oneoftheTop10HubSpotProvidersoftheYear,andmany more,hasreinforcedtheirfocusonmarketingtechnologyas amaindriverinhelpingtheirclientstoputtogether comprehensiveandsustainablemarketingprograms.
Oftentimes,thebiggestbarriertoprovidingunifiedtech solutionsistheinitialhesitationoforganizationstoembrace newtechnologies.Thisisunderstandableastechnologyhas animpactateachandeveryleveloftheorganization,andis criticaltogetrightthefirsttime.Totacklethischallenge, theyonlyworkwiththemostinnovativetechnology companiestodeliverthetechnologypartoftheirservices. Prismdoesnotimplementatechnologythathasnotbeen testedandprovenbytheirteam.Thisiscriticalbecause technologyroll-outsneedtoworkthefirsttimeorelsethere canbemajorissuesandfrictionwithinanorganization.
MachinelearningandAIareattheforefrontoftech solutions.Whilethesearealreadyinplacethroughthings suchaschatbots,conversationalmarketing,sendtime optimization,dynamiccontent,andmuchmore,theneedis onlygrowing.Butcompaniesneedtorememberthatthere needstobeateambehindthosetools.Whiletheyare automated,thereneedstobeaverycomprehensivestrategy toensureitisdonerighteverytimesotheconsumer experienceisnotinterrupted.ThatiswherePrismGlobal
Elyse Flynn Meyer
President & Founder
MarketingSolutionscomesin.Theybuildacomplete strategyaroundautomationandtheappropriatetechnology toolssothateachpartoftheprocessisoptimized.
“PrismGlobalMarketingSolutionshassetanexamplefor howbusinesseseverywhereshouldbetransformingtheir marketingwithinbound.Theirstrategicapproachto attracting,engaging,anddelightingcustomershasnotonly builtvaluablerelationshipswiththeiraudience,buthas drivengrowthfortheiragencyandtheinboundmovement. OurteamhereatHubSpotisproudtocallPrismGlobal MarketingSolutionsaPartnerandrecognizethemwiththe HubSpotImpactAward.”- David Mcneil, VP Global Partner Program and Strategy, HubSpot, Inc.
“FindingPrismGlobalMarketinghasbeeninstrumentalin takingourmarketingprogramtoanentirelynewlevelusing arangeofdigitalinboundtools.ThePrismteamhavebeen excellentguidestoourjourneyinutilizingHubspottoits fullpotentialforourinboundprogramsandcampaigns, helpingtoconnectwithourcustomercommunityfaster,ata deeperlevelofengagementandwithmoreeffective analyticsthatallowustocontinuallyimproveourprogram. AllthatandthefactthatthePrismteamiseasyandfunto workwithmakeforinboundmarketingsuccess.LikeIsaid, findingandworkingwithPrismhasmadeallofthe difference!”– Peter Ruzicka, VP of Marketing, Agrice
“As a HubSpot Platinum Partner, we work with our clients to strategize and implement holistic inbound marketing programs to drive revenue.
Riseoftheindustrialrobotsin1980sledtoa majorevolutionofHenryFord’sassemblyline concept.Routinetasksthatwerebeinghandled byfactoryworkersstartedtobeperformedbyrobotswith greateraccuracyandefficiency.Withthespreadof device-to-devicecommunicationandIoTprotocols, robotsstartedtakingaseriousamountofresponsibility fromfactoryworkers.Thismovementwasinitiallyledby thGermanhightechfirmsthatbrandedthisshiftasthe4 industrialrevolution.Ontheoppositeside,therewas China,takingadvantageoftheiraccesstolowcost humanlabourasanalternativetoautomation.Very recently,afewyearsago,Chinaflippedtheirstrategy180 degrees,becomingthebiggestadvocateofautomationby startingtoinvestaggressivelyonbuyingrobotsand developingtheirownroboticsknow-howledby governmentinitiatives.Sothetechnologywon.Thereis noquestionabouttheneedforautomationanymoreand majormanufacturingcompanies,includingtheonesin China,Germanyandrestoftheworldareracingto automatetheirindustrialprocessestoincrease productivity
Everythingthatcanbeautomatedwillbe automated,accordingtoZuboff’slaw However,somethingsaremoredifficult tobeautomatedthanotherthings. Thosearenon-repetitivetaskswhich requirehigherlevelofcognitionand abilitytoadaptintounknown conditions.Thesetaskscanbe definedasthelastmileinfactory automation.Tesla,theelectriccar manufacturer,wasrecently criticizedbyanalystsfor automatingtheirassemblyline morethannecessary.The reasonofthecriticismwasthe factthatthecostof automationexceededthecost ofahumanledassembly
line.Thismaybeavalidargumentfor todaybutthesolutionshouldbefound inincreasingthebarforcommercially viableautomationandnotbygoing backtolowerlevelsofautomation.
Soifwearemovingtowardsfull automationandlights-out manufacturing,howcanthelastmile infactoriesbeautomatedwithout overspendingandoverengineering? Autonomyseemstobetheanswer, thereforeArtificialIntelligence…
Thereisaslightbutimportant differencebetweenAutomationand Autonomy.Autonomyisthestateof beingabletomakeindependent decisionsinsituationsthatwerenot experiencedbefore.Bydefinition, autonomoussystemsarealways automated,buttheotherwayaroundis notalwaysthecase.Asystemmaybe fullyautomatedbutnotautonomous. “BlindAutomation”isthetermweuse forthiscategory
Systemsthatareblindlyautomatedare basedonhardcodedrules,asinexpert systems,andtheytendtobevery difficulttobereconfiguredifthe conditionsorrequirementschangeover time.Autonomoussystems,incontrast, generalizetherulesfordecision makingindifferentscenariosby allowingahigherlevelofabstraction intheirprogramming.
Forexample,intheblindautomation scenario,arobotmaybeprogrammed togotocoordinatesx,y,zinorderto pickupanobject.Thiswillwork withoutproblemsaslongastheobject isfoundpreciselyatcoordinatesx,y,z. However,ifforanyreasontheobjectis positionedataslightlydifferent location,therobotwillstillgotox,y, z,failtopicktheobjectupand continueexecutingtherestofits commandswithoutnoticingthis problem.Eventuallyeverystep subsequenttothisfailurewillalsofail.
Abetterstrategyforperformingthe sametask,isusingarobotwithvision
sensors,andprogrammingittogoto theobject’sposition(asavariable)to pickitup.Regardlessofwherethe objectispositioned,robotwilllocalize itusingitssensorsandsuccessfully pickitup.Thisdifferencebetweenthe twoprogrammingparadigms;“gotox, y,z”and“gotoanobject’sposition” makesabigdifferenceinmakingthe systemlesspronetomakingmistakes inunexpectedconditionswhichis crucialforlastmilefactory automation.
Daghan Cam is the Co-founder and CEO of Ai Build, a London based startup developing Artificial Intelligence and Robotics technologies for the construction industry. He is also a visiting lecturer at University College London doing research on robotic fabrication, large scale 3d printing and parallel algorithms with GPU computing. His work focuses on developing intelligence for automating complex tasks in design and manufacturing by using computer vision and machine learning techniques.
Robotsmakinghundredsofdecisions everysecondandreceivinghundreds ofmeasurementsfromtheenvironment andfromotherdevicesalsorequire massivecomputationandstorage capabilities.Despitethepopularityof cloudcomputinginmostapplications today,adecentralizedcomputepower isnecessaryformostrobotic applicationsandforIoTdevicesin general.Thethroughputbetweenthe edgeandthecloudthroughinternet connectivityissimplynotenoughto processalldatageneratedbysensors andmakesensibledecisionsinrealtime.Soedgecomputing,orfog computing-dedicatedserverson premiseasalayerbetweenindividual devicesandthecloud-willlikelybe thenorminautonomousfactoriesof thefutureunlessweexperiencea breakthroughinsciencethatleadsto infinitelyfastandreliableinternet connectivity.Howeverunlikecompute power,storageofimportantdata,that isfilteredontheedge,shouldbe centralizedinordertoachievethebest decisionmakingmodelsatevery location.
Asasummary,afewconclusionsand predictionsaboutthefutureare:
Ÿ
Inthisscenariowhererobotsmake autonomousdecisionsbyusingrealtimesensordata,afeedbackloopis establishedbetweenphysicaland digitalenvironments.Theconstant flowofinformationfromphysicalto digitalandviceversacreateimmense amountsofstructureddatawhichisthe fuelforAIpoweredautonomous factoriesofthefuture.Suchactionmeasurement-actionstrategiesallow thesystemstoself-improveovertime, creatingadatanetworkeffectin manufacturing.Themoreoneprocess isexecuted,themoreefficientitwill get.Thisallowssuper-human performanceinalmosteverydomain givenenoughdata.
Ÿ
Wearemovingtowardsan autonomousblack-boxfactory modelwherethefactoryrobotsare operatedbythemselveswithout humanintervention.
Thesefactorieswillbepoweredby thedatathatisgeneratedby themselvesandtheirproductivity willincreaseovertimeexceeding humanperformanceinevery processinvolvedinmanufacturing.
Ÿ
Factorieswillcomputeon-premise/ on-edgeandtheywillpush importantdatatocloudfor benefitingfromasharedpoolof datawithotherfactories.
naninterviewwithInsights
ISuccess,theFounder&CEOof Seceon,ChandraPandeyshares hisgreatinsighttowardsorganization’s journeyanditsspecializedsolutions andservices.Also,hebroadly discussedaboutcompany’score competenciesandabouthowcompany isestablishinginthemarket.
Belowarethehighlightsofthe interviewconductedbetweenChandra andInsightsSuccess:
Giveabriefoverviewofthe company,itsvision.
Seceonwasfoundedwithaclearvision ofdelivering“Comprehensive CybersecurityfortheDigital-Era”and solvingthebiggestcybersecurity challengesfacedbydigitalization. Traditionally,enterpriseshavebuilt theirsecurityposturebylayeringwith multiplesecuritytoolsfromfirewalls, SIEM,UserBehaviorAnalytics, SOAR,EDR,DLP,Email/Web Filtering,etc.,andhavingawelltrainedSOCteam.Withtheshift towardscloudcomputingandIoT,the attacksurfaceisgrowing exponentially.Unlikethesesiloed solutions,Seceon’splatformwas createdtoproactivelydetectbreaches andthreatsviacomprehensive visibilityofallassets(users, applications,servicesandhostsand theirinteractions),andautomatically containandeliminatethosethreatsin real-time.
WhatinspiredSeceontoenterinto itsrespectivesegment?
In2014,Ico-foundedSeceonafter havingbeenpersonallyaffectedbya databreachthatresultedinthelossof privateidentityandcreditcard
information.AlongwithSeceon sco-’ founders,Isoonrealizedthat conventionalperimeter,anoverlayof silosolutionsandhalf-measure behavioralcybersecurityapproaches, wereincapableofprotecting enterprisesfrominevitableattacks. Thismotivatedustobuildacuttingedgeplatformthatwouldenable businessestoproactivelydetectand stopthreatsinreal-time,insteadof hours,daysorweekslater.
Whatarethecutting-edge products/servicesofferedbySeceon?
Seceonprovidestheindustry’sfirst fully-automatedsolutionsofferingrealtime,proactivethreatdetection, containmentandeliminationforall threatcategories,includingCybercrime (malware,ransomware,spyware, APTs),Insiderthreats(compromised credentials,insiderthreats,privilege misuse,UEBA),Denialofservicesfor applications&protocols,Vulnerability exploitsforweb/emails/OS applications,Databreachesand exfiltration,DetectITmistakes, IIoT/IoTCybersecurity,IDSand NetworkBehaviors.
Seceonofferstwosolutions:aiSIEM™ andaiMSSP :™
Ÿ Seceon aiSIEM™ ingestsplatform rawstreamingdata–logsfromall devices,OS,AppsandServicesin theecosystem(on-premise,cloud); Flows,suchas,NetFlow,IPFix, sFlow,jFlowfromnetwork infrastructure,andsubscribesto identitymanagementinfrastructure, suchas,Microsoft®Windows® ActiveDirectory™service,LDAP, DNS,DHCP,AzureAD,etc. This streamingplatformhas
Ÿ
functionalitiesoftraditionalSIEM, SOAR,userandentitybehavioral analytics(UEBA),NetworkTraffic Analysis(NTA),Network-Based AnomalyDetection(NBAD), IntrusionDetectionSystem(IDS), threatintelligencefeedsfor correlationandenrichment, advancedmachinelearning(ML). ItalsohasAIwithactionable intelligenceandproprietaryfeature engineering,Policy2.0to proactivelydetectthreats/breaches, automaticallyorviapushbutton containmentandeliminationof threatsinreal-timeandcontinuous compliance&reporting.The aiSIEMplatformgenerates meaningfulalertswithcontextand situationalawarenessandenhanced accuracyfromthescoresofthreat indicatorsotherwiseanalyzedby thesecurityexperts.
Seceon aiMSSP™ enables ManagedSecurityService Providers(MSSPs)tooffer outsourcedsecurityservicesthat includesecuritymonitoringfor 24x7,threatintelligence,proactive threatdetection,containmentand eliminationinreal-time,atminimal andexpectedcharges.Itempowers MSSPstodeliveraffordable, managed/co-managedsecurity services-aiMDR,aiSIEM,and aiSOC-toallsizeorganizations. aiMSSPenablesMSSPstogrow withouthavingtomakesignificant upfrontinvestmentsofresources (pay-as-you-growmodel),and becomeaMasterMSSPby acquiringnewMSSPcustomers.
WhatstrategieshaveSeceon undertakentostayaheadofthe competition?
IfostercontinuedinnovationatSeceonbyempoweringall teammemberswithdecision-makingcapacities,advocating openandrespectfulcommunications,andbuildingaculture ofcontinuousimprovement.Seceon’saward-winning solutionsaretheresultof50+passionateprofessionalson missiontodoCybersecurityDoneRIGHT,insteadofdoing another“metoo”product.
Describetheexperiences,achievementsorlessonslearnt thathasshapedthejourneyofthecompany. Seceondecidedtocreateacomprehensivecybersecurity platformfromdayone.Manypeopleadvisedustoinclude certainfeaturesthatwouldmakeSeceonattractiveto strategicbuyersbutwebelievedthatwouldgetintheway ofsolvingthetoughcybersecurityissuesthatcompanies havebeenstrugglingwithforthelasttwodecades.Seceon’s teamisallabout“CybersecurityDoneRIGHT”andmaking ithappeneachandeveryday
Today,SeceonaiMSSPandaiSIEMaredeployedacrossthe globe,protectingthousandsofcustomersandprocessing morethan50billiontransactions/eventseachday.Seceonis ontracktoreach1trilliontransactionsperdaybytheend of2019.Seceonhaswonmorethan80cybersecurity awardssinceitlauncheditsplatforminApril2016.
WheredoesSeceonseeitselfinthelongrunandwhat areitsfuturegoals?
Seceonisempoweringenterprisestodefeatknownandnew cyber-attacksinreal-time.Seceonwillcontinuetoprovide themosteffectiveandaffordablereal-timecyberthreat detection,containmentandeliminationsolutionssothatany organization,regardlessofsize,canbeproperlyprotected.
“When we did a side-by-side comparison between Seceon and some of the other solutions from larger providers, Seceon was able to detect real-life security threats that the
Chandra Pandey Founder & CEO
other platforms did not detect. Leveraging Seceon’s aiMSSP solution, we are now processing more than 700 million events per day with less than one percent rate of false positives and have increased the efficiency of our IT and SOC personnel by 37%.” -GrigoriyMilis,Chief TechnologyOfficer,RFA
“By combining our Overwatch Security Platform-as-aService with Seceon’s real-time detection, containment, and elimination, we’re enabling our partners to immediately begin delivering world-class security to SMB enterprises,” -MarkPorter,PresidentandChiefExecutiveOfficer,High WireNetworks.
“Some tools we reviewed were presented as turnkey but they neglected to tell us that they need 15 people to turn the key. Seceon can handle the lion share of the work looking for breaches that happen within our system and has reduced our workload from security standpoint being able to assure that the patient data is secured,” –RichardMaier,Senior V.P.,InformationSystemOperations,CaduceusInc.
ChandraPandey,FounderandCEOofSeceon,is passionateaboutcybersecurityandrenownedfor developinginnovativesolutions.Heworkscloselywith customerstodefineandaddresstheproblems,implications, andsolutionsfordefendingcorporateassetsintoday’s highly-connectedenterprise.Chandraholdsmultiplepatents insecurity,networkingandcomputing.Thus,Chandraand histeamcreatedcomprehensive,cost-effectiveandquickto deploycybersecuritysolutionsthatwouldsolvethetough cybersecurityissuescompanieshavebeenstrugglingwith.
“Seceon empowers organizations of any size to proactively detect and automatically contain and eliminate breaches and threats in real-time.
