The 10 Most Influential CEOs Reforming Business 2022, December2022

Hamid Kohan, President & CEO

The Qualities that Indicate Virtuosity

Editor’s Desk

AbhishekJoshi AbhishekJoshi

Themodernindustryisbeingunpredictable,

particularlyinthelastfewdecades,asconsumer attitudesandtechnologicaladvancementshave undergonesignificantchanges.Asaresult,CEOnowneed tobeversatilemastersofalltrades.Theymustbeawareof themajorityofactivitiesattheircompany.Therealways seemstobeacoresetofcharacteristicsthattheyallshare, despitetheshiftingexpectationsandvariousroles.

Eventhoughtheyassumealeadershipposition,aCEO mustbeanexceptionalteamplayer.Theyshouldbe constantlyseekingtheinputofeverybodyelseinvolved.It’s alsovitalthattheyactasamediatorbetweenthedifferent partsoftheirteaminordertosolveissuesandfoster cooperation.Inmanyways,theCEOactsasthebonding forcethatholdsamarketingteamtogether.Theirjobisto keepeverybodyfocusedandremindthemofthebigger picture.Theyaccomplishthisbygettingalloftheteam membersonthesamepage,unitedunderasinglecohesive vision.

Weliveinaneradefinedbyrapidlychangingtechnology Socialmedia,inparticular,israrelystatic;itcanchange dramaticallyinasingleday.Giventhatthemajorityof marketingnowtakesplaceonsocialmedia,theCEOmust understandhowtoevolvewithit.

AsuccessfulCEOisalwayslookingforinnovative solutions.Theyrecognisetheimportanceofinnovationand arewillingtotakeriskstofacilitateit.Furthermore,they understandwhentoletgoofthepastandwhatthey've grownaccustomedtoinorderfortheirteamtomove forwardandexploreinnovativeapproaches.

Ittakesalotforamarketingcampaigntostandoutfromthe crowd.Beingexciting,ground-breaking,anduniqueisthe bestwaytocutthroughtheoversaturateddigitallandscape. AgoodCEOisalwaysawareofhowthecustomeris feeling.Theyfrequentlymonitorsocialmediatogauge publicsentiment.Theyalsoserveascustomeradvocates withintheirteams,consideringhoweachdecisionmay affecttheconsumerandarguingintheirfavour

Spotlightingsuchstauncharistocratsfromthemodern industry,InsightsSuccessfeaturessomeoftheenthralling storiesof“The10MostInfluentialCEOsReforming Business.”Flipthroughthepagesandindulgeintheaspects ofcoherencycombinedwithadistinctiveblendofmodern advancements.

Have a Delightful Read!

Hamid

FeaturedPerson

DariaDubinina CEO

EllenVoie CEO

HamidKohan CEO

IndianaGregg CEO

KimRobertson CEO

LionelLodge CEO

MariaP.Villablanca CEO

MarkOliver CEO

SianMorgan CEO

TessaWhite CEO

Inuential Reforming

The10 Most Inuential CEOs Reforming Business

Brief CompanyName

Crassula crassula.io

WomenInTrucking womenintrucking.org

Dariahasdedicatedmorethan10yearstomasteringpayments, e-commerceandbusinessdevelopment.

EllenVoieishonoredasaChampionofChangeforhertime andeffortindevelopinginnovativewaystohelpgrowand expandthetransportationindustry

LegalSoftSolution legalsoftsolution.com

WedoVenturesLtd wedo.ventures

SmileFoundation smilefoundationsa.org

SyncLodge synclodge.com

FutureInsightsNetwork futureinsights.org

HamidKohanisanexperiencedEntrepreneurwitha demonstratedhistoryofworkingincomputersoftwareandthe Legalindustry

Indianacreatedacommission-freefreelancemarketplaceaimed todemocratizeworkfortheindependenteconomy.

Kimisathoughtfulandvisionaryleader,whobelievesthat throughinclusivityandempowerment,shecansupportand guideSmile'svisionandmission.

Lionelhaswrittenhundredsofsongsandco-writtenmany morewithwritersandcomposersinmanycountries.

MariaistheCEOofFutureInsightsNetwork,thefast-growing andactivenetworkofover130,000leadersinsupplychain, manufacturing,andlogistics

MarkTwoConsulting marktwoconsulting.com

HafanCymru hafancymru.co.uk

TheJobDoctor thejobdoctor.com

Markisanengaginganddeeplyknowledgeableprofessional withparticularexpertiseandexperienceinmotivation.

SianisanaccomplishedCEOwithatrackrecordofsuccessin businessdevelopmentandProjectManagementwhilstworking foravarietyofGovernmentBodiesandprivatesector organisations.

TessaWhitehasledHRinFortune50companiesaswellas smallstart-upstomid-sizedorganizations.

Hamid Kohan, President & CEO

C O V E R S T O R Y

Hamid Kohan

Practicing'HighTech'Law

Bringing 'High Tech' company mentality and scalability for Silicon Valley training and success was the pillar of Legal Soft Solution's growth.

Thelawmightseemallaboutlinesinsomedustyold

books.However,technologistHamidKohan, President&CEOofLegalSoftInc.,has enhancedtraditionalworkingmethodswithhisunique vision.Comingfromthehigh-techarenaofSiliconValley, Hamidhasbroughttechnologytothelegalcode,quickly establishinga100%growthonaper-yearbasisforhis company.

Legal-TechorLegaltechnologyisanotionthathasbeen aroundsincethe1980swhenpersonalPCsbecamethe game-changersintheindustry Thisintroducedtheconcepts oflitigationsoftwareprograms,theabilitytosendemails, andconnectingdirectlytoclientsonline.

Aglimpseof2020,whenthecovid-19pandemicforcedthe wholejusticesystemtobecomevirtualandacceleratedthe developmentofthewholeindustry,makingitundergorapid transformation.ArecentresearchbyGartnerestimatesthat inthenextcoupleofyears,legaldepartmentswillincrease theirspendingonlegaltechnologybythreefoldandwill haveautomatedabouthalfofthelegalworkrelatedto majorcorporatetransactions.

LegalSoftSolutionhasamotto,"Youdothelawandletus dothebusinessoflaw."Thecompanyprovidesanexpert serviceinareaslikebusinessdevelopment,marketing,lead generation,automation,andoperations.Alltheseareasare traditionallyconsideredseparatefromthepracticeoflaw buthavebecomeincreasinglyrelevanttotheindustryin recenttimes.LegalSoftIncalsoemploysanumberoflegal industrypracticeexpertswhoseexpertiserangesfrom PersonalInjury,Employment,Immigration,WorkersComp, andotherpracticeareas.

Thecompanydeploysagroupofexpertstoassistfirmsata fractionofthecostoflocalstaffing.Today,LegalSoft Solutionisworkingwithover100+lawfirmsnationwideto expandandgroweachpracticecoasttocoastwitha100% successrate.HamidKohan—inanexclusiveinterviewwith Insights Success—shedslightonhisjourneyfromtech officesofSiliconValleytoworkinginthoseinthelegal profession.

Below are the highlights of the interview: Hamid,brieflydescribeyourprofessionaljourneyup untilnow.

Ireceivedmybachelor'sdegreeinengineeringfrom California State University at17andwasquicklyrecruited

to Silicon Valley tobeginmyHigh-Techcareer.While workingwithseveralcompaniesinthehigh-techarena,I receivedmyMBAattheageof21.

Iwasinvolvedwithseveralhigh-profilecompanies,suchas thefirstpioneersinTerminalTechnologyandthesuccessful InitialPublicOfferingofthecompanyontheNewYork Stockexchange.Iwasrecruitedbyafirst-evercompany thatcreatedthefirstLapTopcomputerGridSystemasSr. ManagerofProductDevelopment.

IjoinedSUNMicrosystemasSr.EngineeringManagerin 1984,establishingmycareerasSr.BusinessDevelopment Managementandparticipatinginthecompany'sgrowth from200staffto13000employeesin8years.

Iwaspartoftheteamthattookthecompanypublicand workedwithoneofthemostestablishedgroupsof entrepreneurs,suchasEricSchmidt(GoogleCEO),Carol Bartz(YahooCEO),andmanyothers.Afterthat,Imoved toheadHitachiComputerProductsandNorthernAmerica DirectorofBusinessDevelopment&Technologyplanning andthenasDirectorofProductManagementatTandem Computer(HPComputers).

In1999,IwasrecruitedtorunEmblazedTechnology (Webradio),apubliclytradedcompany,asDivision President,whereIgrewtheoperationby300%in12 months.In2004Ico-foundedCAPLUCKInc.,aleading providerofDataManagementsystemswithclientsin40 statesandthelargestproviderofservicestoNot-Profit Organizationscountrywide.

Inearly2016,IcreatedLegalSoftInc.,asourceofPractice ManagementSolutions,workingwithseverallocalLaw Firmstoachieveagrowthofmorethan100%yearperyear WeestablishedseveralNationwideLawFirmsand expandedpracticesinareasofPersonalInjury, Employment,Immigration,BusinessLaw,andothers.We havetakenseverallawfirmsfrominceptiontothemultistateandmulti-practiceareainlessthan12months.

IhavealsoservedasCOOofseveralsuccessfulpractices andmanagedeachpractice'sgrowthanddevelopmentover theyears.Ihaveworkedwithover100+lawfirms nationwideandhelpedthemexpandandgroweachpractice witha100%successrate.

Whatchallengesdidyoufacealongtheway?

Scalingisalwaysachallenge,significantlyifyouare

growingattherateof300%yearafteryear.Staffing, Technologydevelopment,andmarketadaptabilityare severalotherchallengesinscalingacompany.Becomingan industryexpertovernightisdifficult,andthenamentoring attorneyineachpracticeareabecomesverychallenging.

Whatsignificantimpacthaveyoubroughttothelegal techindustry?

Creatingasystematicapproachtotheoperationofalaw firmwasourbiggestachievement.Wewerecreatingseveral technologiesandsolutionstostreamlinetheLawPractice operationandoptimizetheROI.

Severalorganizationsattemptedtodosointhepastbut werenotscalable.In18months,wehaveimplemented LegalSoftServicesintoover300Lawfirmsnationwide.An increaseof300%infeescollectedanda200%increasein staffingwasachievedinseverallawpractices. TellusaboutLegalSoftSolutionanditsfoundation pillar.

Bringinga"HighTech"companymentalityandscalability forSiliconValleytrainingandsuccesswasthepillarof LegalSoftSolution'sgrowth.Abilitytoutilizetechnology, "Thinkingoutsideofthebox,"utilizingoutsourcing,and trackingallKPIswitheachpractice.

HowdoesLegalSoftSolutionpromoteworkforce flexibility,andwhatisyourroleinit?

Workforceflexibilityhasbeenthemostsignificant contributiontoourgrowth.Theabilitytorecruit,train,and onboardover500VirtualLegalStaffgloballyand successfullyplacethemintoLawPracticenationwidehas significantlycontributedtoourgrowth.

Whatisyourtakeontechnology'simportance,andhow areyouleveragingit?

Technologyisessentialtoanybusinessgrowth, accountability,andscaling.Thisisapparentinevery industry.Idon'tmeanjustaCaseManagementTechnology,

In 18 months, we have implemented Legal Soft Services into over 300 Law rms nationwide.

theonlyexistingtechnologyfootprintinLawPractices.We haveandcontinuetodevelopadvancedtechnologyto improveoperationalefficiencies,reduceredundanciesand increaseROIinthisindustry.

Whatwillbethefollowingsignificantchangeinthelegal techindustry,andhowareyoupreparingforit?

VirtualLawPracticesconsistsofattorneysandSr Paralegalsatthefirm.Allothervirtualresourcesinclude LegalAssistants,IntakeStaff,CaseManagers,Document Collections,CaseWorkers,Marketing,Casegeneration, Finance,andaccounting.Allareintegratedwithstate-of-art technologies.

Whatareyourgoalsintheupcomingfuture?

WeareprovidingLegalSoftSolutionservicesgloballyand partneringwithotherserviceprovidersinthisindustryto streamlinetheentireoperation.

Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?

Nottogiveup,dealwiththechallenges,anditis impossiblewithoutagreatteamofcontributors.Innovate, adjustandimplement.

We brought an increase of 300% in fees collected and a 200% increase in stafng to several law practices

The10MostInfluentialCEOsReforming

Ellen Voie, President and CEO Women In Trucking

A Stalwart with Resolute Leadership

Acumen EllenVoie

Mostpeopledon'tpictureawomanwhenthey thinkofatruckdriver. Infact,mostwomen haven'tthoughtaboutacareerasaprofessional driver,aswomenarestillasmallminorityofall professionaldrivers.

However,asmorewomenexploreopportunitiesinnontraditionalareas,thereareafewwomenwhoareleading theway. Onesuchexampleofanexemplarywomanwith transformativeleadershipacumenisEllenVoie,whobuilt anentireorganizationdedicatedtotruckingbutonlyfor women.

Ellenisaninternationallyrecognizedspeakerandauthority ongenderdiversityandinclusionforwomenworkingin non-traditionalcareersintransportation.Andshehasa passionforcreatingamoregender-diversecultureinthe transportationindustry.

EllenisthePresidentandCEOofWomenInTrucking Association Theassociationwasformedtocreateamore gender-diverseindustrybyintroducingwomentorolesin transportationcareers.

WeatInsightsSuccessgotaremarkableopportunityto interviewEllen,inwhichshesharedwithusthestoryofher journeyandhowshesurmountedtheobstaclesinthisfield whilebeingaCEO.Belowaretheexcerptsfromthe same.

Brieflydescribeyourprofessionaljourneyupuntil now.

Whilemyoriginalcareergoalsdidn'tinclude trucking,Ihavespentmyprofessionallifeworking inthetransportationindustry.Istartedinthetraffic departmentofasteelfabricatingplantjustafterhigh school.IcompletedacourseinTrafficand

The Women In Trucking Association was formed to create a more gender-diverse industry by introducing women to roles in transportation careers.

TransportationManagementandwaspromotedtoTraffic Manager,responsibleforallrawsteelcomingintotheplant andthefinishedmaterialhandlingequipmentshippedout. Fromthere,afterstartingafamily,Iusedmytrainingtobe aconsultanttocarriersincentralWisconsinforeighteen years.Afterasix-yearroleleadinganonprofitorganization, IwashiredasManagerofRetentionandRecruiting Programsatalargemidwesterncarrier.Myjobwasto betterunderstandhowtoattractandretainnontraditional groups,suchaswomen.AsIresearchedthereasonswomen enterorleavethetruckingprofession,Ifelttherewasa needforanorganizationtosupportthem,soIfoundedthe WomenInTruckingAssociationin2007.

Whatchallengesdidyoufacealongtheway?

Startinganonprofitorganizationisdifficult,asyoumust firsthaveavisionandthenconvinceotherstosharethat vision.Ourmissionhasneverchanged,including encouragingwomentoconsidercareersinthetrucking industry,addressingobstaclesthatmightaffectwomen,and celebratingthesuccessesofourmembers.Inourfirstyear, weattracted500individualandcorporatemembersand

havegrowntoincludeover7,000membersintencountries today

Whatsignificantimpacthaveyoubroughttothe transportationindustry?

Ibelievethatmyvisiontocreateamoregender-diverse truckingindustryisbeingrealized.We'veseenadramatic increaseinthenumbersoffemalecommercialdriversas wellasmorewomenintheareasofsafety,operations, maintenance,andatthesenioranddirectorlevelsaswell. Inthepast,itwasassumedthesonswouldtakeoverthe businessfromtheirdads,butthatisnolongerthecaseas morewomenaresteppingintothetoppositionwhentheir fathersretire.

TellusaboutWomeninTruckinganditsfoundation pillar.

TheWomenInTruckingAssociationwasformedtocreatea moregender-diverseindustrybyintroducingwomento rolesintransportationcareers.Asatrade/professional organization,wearearesourceforourmemberswhoare lookingforbestpracticesthroughnetworkingandlearning opportunities.Weconductalotofresearchandprovidedata concerningwaystoattractandretainmorewomen.Wealso offerwhitepaperstoourcorporatemembersinadditionto ourprintandelectronicpublications.Weholdanannual

conferencethatattractsover1,000attendeeswhoare lookingforwaystonetworkandlearnandhavefunwith ourpredominantlyfemaleparticipants.

HowdoWomeninTruckingpromoteworkforce flexibility,andwhatisyourroleinit?

Morewomenareenteringthetruckingindustry,butmany ofthemhavepersonalcommitmentsthatkeepthemfrom extensivetravelschedules.Fordrivers,thismeansmore opportunitiesforlocalorregionaljobs,suchashauling wasteandrecycling,deliveringintermodalcontainers,or workingforafuelormilkhaulingcompany.Manyjobs allowwomenagreaterwork-lifebalancewithinour industry,andtheneedforflexibilityinworkhoursiscrucial forwomeninleadershiproles.AtWomenInTrucking,we highlightthecompaniesandthejobsthatmakeworkforce flexibilityagoal.

Whatisyourtakeontechnology'simportance,andhow areyouleveragingit?

Weembracetechnologyinthetruckingindustryfortwo reasons.First,themorewecanrelyontechnologytoreduce thephysicalaspectofthejob(forcommercialdrivers),the morewecanattractwomenandretainanagingmale workforce.Withtechnology,wecaneliminatemuchofthe

liftingofcargo,crankingofdollies,oropeningofatruck's hoodforapre-tripinspectionbyusinghydraulicstoremove thephysicalcomponent.Thesecondreasonistocreatea saferenvironmentusinglanedeparturedevices,anticollisionandanti-rollovertechnology,andmirrorlesstrucks byusingcameras,andothersafety-relatedproductsthatnot onlymakethejobsaferbutcreatessaferhighwaysforallof us.

Whatwillbethenextsignificantchangeinthe transportationindustry,andhowareyoupreparingfor it?

Inmyopinion,theuseof3Dprinterswillaffectthesupply chain,asmanypartsandproductswillbetransmittedvia electronicmeanstoaprinterthatwillcreatetheitem.The needtoshipapartfromonelocationtothenextwill disappear Theindustrywilladjusttothisandwilladaptand changeaswehavealwaysdone.

Whatareyourgoalsintheupcomingfuture?

Professionally,IwanttoseetheWomenInTrucking Association'sinfluenceexpandfurtherbyattractingmore domesticandinternationalmembers.Wecurrentlyhave membersintencountries,butweknowourexpertiseis neededinotherpartsoftheworld,andwearelookingat

waystoshareourbestpracticesinotherareas.Iplanto retireinthecomingyear,soourimmediategoalistofinda CEOtoreplaceme.Thiswillbebittersweet,asIamthe founderoftheorganization,butIamreadytohandoverthe responsibilitiestothenextleader

Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?

Myadvice,especiallyforwomen,istotakerisks.Youcan't knowwhatyoucandowithoutpushingyourself.It'sokay tofail,asfailureisjustalearningexperience.Thereareso manyopportunitiesinthesupplychain,andwomenwillbe avitalpartofthisindustryinthecomingyears.

Indiana Gregg, Founder and CEO Wedo

Indiana Gregg

Leading Opportunities through Innovations

Evolvingindustries,dynamicworkforces,and transformingoperationsareveryfewofthemany emergingfacetsinanyindustrythatareconditioned bychangingtimesanddemandsinthemoderneraof advancements.

Thesechangingaspectsoftheindustrieshaveaneffect;as theworkdynamicschange,thecrucialneedsand requirementsofbusinessesnarrowdowntospecificyet latestskills.Similarly,youthalsoneedaspaceoraplatform wheretheyarerecognizedfortheirrawtalents.

Understandingthesenotionsandtakingtheminto considerationtoensurethatthevaryingfactorsare incorporatedforthebenefitofbothdelegationsisIndiana Greg,FounderandCEOofWedo

Indianahascreatedacommission-freefreelance marketplacethatisaimedtodemocratizeworkforthe independenteconomy Wedoremovesbarriersandhelps peopleruntheirworkfromhomeandtakeownershipof theirlives.

WedoisIndiana’sfifthstartup.Shehasspentthepast10 yearspriortostartingWedoconsulting,buildingtech,and raisingcapitalforotherstartups.Shebelievesthat technologycanhelpleveltheplayingfieldforall.Shehas alsoworkedasafreelancerandgigworkerherselfand understandsthepainpointsfreelancersgothroughwhen eitherstartingasidehustle,startingabusinessorgrowing andscalingabusinessorcommunity

InsightsSuccesshadaninterviewwithIndianatoknow moreaboutherjourneyasasuccessfulbusinessleader.

Below are the highlights of the interview:

Brieflydescribeyourprofessionaljourneyupuntilnow.

Istartedindigitaldesign,buildingwebsitesandcreating assetsforcompanies.IwaslivinginthesouthofFrancein my20sandhadthreeyoungkids.Whenmyhusbandleft me,Ididtheobvious,andwitha2,4and6-year-old,I decidedtobecomearockstar.So,Igotarecorddealand wasabletotakemykidsontourwithme.

Wedo is the world’s first commission-free social freelance network, and it was built in order to help more people be able to help more people.

Shortlythereafter,Igotinafightwithpiratesandasa result,builtamusicindustryplatformandgrewittoaround 14.5Musers,exitedthatcompany,andthenmovedonto buildingotherstartups.Forthepastdecade,Ihaveworked asaconsultantandfreelancerhelpingstartupsinvariouscsuiteandfractionalroles,whichleadtotheideaofWedo.

Whatchallengesdidyoufacealongtheway?

Therearealwayschallenges.Technicalchallenges,logistic challenges,humancapitalorresourceschallenge,and venturecapitalchallengeswheneveryouarenavigatingthe landofstartups.Iknowtherehasbeenalotofemphasis regardingthechallengesforwomenintechandcertainly forwomenfundraisingasfounders.

Withonly2%ofVCmoneygoingtowomen-led companies,thechallengeisalwayscontinuingtobe tenacious,keepingyourheadupagainsttheriverand pullingyourselfupbythebootstrapstokeeponkeepingon!

WhatsignificantimpacthaveyoubroughttotheIT industry?

Probablythinkingdifferentlyandinnovatingonideasthat hadn’tbeendonebefore.Therearealwaysmultiplewaysto solveproblems,andwitheverytechteamIworkwith,we brainstormalotandtrytosolveproblemsinuniqueand differentways.

TellusaboutWedoanditsfoundationpillar.

Wedoistheworld’sfirstcommission-freesocialfreelance network.Wedowasbuiltinordertohelpmorepeoplebe abletohelpmorepeople.Wehavebuiltasocialnetwork aroundaworksiteSaaSwhichisfullysupportedwith payments,neobankingandfinancialservices.

Therearemanyroadblocksforentrepreneursand solopreneurstostarttheirbusinessesonline.Theyoftenfind themselvesinapay-to-playscenario.Alotoffreelance

platformscantake20%commissionsonafreelancer’s earnings.Withoverhalftheglobalworkforcegoing freelanceby2027,eitherasfull-timeorfractional,thisis simplynotsustainable.So,webuiltWedoasacommissionfreemodel.Ourplatformprovidescommunicationsand banking,aworksiteofpremiumapps,payments,invoicing, andcontractingallinonesimple-to-usespace.

HowdoesWedopromoteworkforceflexibility,andwhat isyourroleinit?

AtWedo,ourteamworksflexiblyandhybrid;wehave weeklyOKRmeetingsanddailyquickstandupmeetingsto ensureeveryoneisontrackwiththeirgoals.However,we don’tputourteaminabox,andtheycanworkflexible hoursaslongastheyholdtoouraccountabilitystandards. MyroleistoensurethatleadershipisreinforcingtheOKR methodsandthatwebuildonourgoalsquarterlyandkeep ahealthy,happy,andpassionateteam.

WhatwillbethenextsignificantchangeintheIT industry,andhowareyoupreparingforit?

Ithinkblockchainandcryptocurrencywillhaveabigger impactontechthanalotofpeoplethink.Ibelievethat

morecompanieswillhaveembeddedfinanceintheir models,similartoWedo.W3isveryslowlybutsurelyon itsway.Ithinkoneofthemostsignificantwaysinthe foreseeabledecadewillbethewayadvertisingmodelswill changeandhowreturningdatatothegovernanceofthe individualwillflipthewayplatformshavemonetizedinthe past.IbelievemodelslikeGoogleandFacebookwill change.

Whatareyourgoalsfortheupcomingfuture?

Ourgoalsaretocontinueservingourmemberbaseand buildingoutmoreandmorewaysforthemtomonetize

throughtheWedoexperience.Wewillbelaunchingour bankingservicesintheUSandIndiain2023,sothat’s excitingtoo.

Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?

Beempathetic.Begritty.Showgratitudetoyourteamand thosewhosupportyoubothatworkandinlife.Don’tlet anyonebringyoudown.Therewillbejerksalongtheway, ignorethem.Theyarenotworthyourenergy Andbetrueto yourselfandothers.

SyncLodge has built tools that cut administra e me y 60%. It is a dynamic system that covers all the steps involved in sync licensing. It automates many of the most tedious elements and offers great tools for crea e processes.

Lionel Lodge CEO SyncLodge

Most

Lione

EmpoweringCreativesFreedoms

The human creative mind is both a blessing and a

curse for the human race. It has allowed us to advance our comfort and our systems, without it we would still be living in caves. It allows us to imagine a better way which drives us to reaching goals that are not easily reachable. The bigger the vision, the greater the obstacles. But with an inspired idea for change comes the sweat and the heartache that is needed to bring it to life. A driven creative mind lives mostly in the frustration of "not there yet" and seldom enjoys the feeling of accomplishment. The creative mind makes frustration a common characteristic that ties most human beings together, balanced against how creativity is unique in each creative mind. Each of us has a unique vision, perspective and approach for channeling creativity. This is what makes humans so wonderfully interesting.

When the crafting of creativity is carried out with focus, and determination a sustainable living can be achieved. And as it takes focus and dedication for a person to come up with something truly unique, the hard work part is needed to ensure that it is not being squandered or appropriated by others. Thus the need for systems that leverage the creatives' rights while expanding their potential of revenue.

Lionel Lodge, CEO of SyncLodge, focuses his creative mind on the vital aspect of protecting creative inspiration and the remuneration of others' creative accomplishments. Hence, with SyncLodge, Lionel empowers audio and visual creatives by providing a system that supports them through the many stages of music synchronization licensing. He and his team have built a web-based platform that removes frustrations, delivering a full set of administrative and communication management tools for licensing music

professionally. SyncLodge opens the gates and levels the playing field for all in the industry

In an interview with Insights Success, Lionel discusses his interesting perspectives of the entertainment industries and shares with us his creative visions.

Below are the highlights of the interview:

Lionel, briefly describe your professional journey up until now.

I have worked all my life in the entertainment industry as a creative as well as a business manager. The two seemed to go hand-in-hand. My father worked in the entertainment industry, so it was a natural path. At different times, while busy on the creative side, it would become obvious to me that something needed fixing or doing differently, and I would set to initiate those changes.

It started with a live music venue, then a booking agency, and in between, there was an independent record company and an independent publishing company. At one point, I found myself in the position of the senior editor and co-publisher of an entertainment magazine. In the mid-2000s I started a boutique sync licensing agency, bringing me to realizations and to my current position as CEO and co-founder of SyncLodge. Throughout the years, I have continued the creative side, writing and co-writing hundreds of songs, producing, engineering, and arranging, and I have played thousands of shows in many countries.

What challenges did you face along the way?

I have always liked challenges; the chess games. A good

challenge can be beneficial to a team in many ways: proving we can climb that hill is great for morale, learning about each other's weaknesses and strengths, and how to work as a team leveraging strengths and weaknesses. I think that is the biggest challenge, how the team can learn to function through the strengths and not be anchored by the weaknesses but use them to build a better team.

What significant impact have you brought to the Music and Project Management industry?

I would like to think building bridges for cooperation, but I think others should answer that question.

Tell us about SyncLodge and its foundation pillar.

The concept for SyncLodge came out of working as an agent in the sync licensing industry and seeing the amount of friction, frustration, and time spent on boring, tedious administrative tasks, an element a lot of industries deal with. Sync licensing, which is the legal placement of audio in visual media (TV, film, video games, advertising and now the metaverse or Web3), is a very creative industry filled with wonderful people whose main interest is in the creative side. Music supervisors bring so much happiness into people's lives by choosing that perfect song for a scene that lifts you. But the creative side of a music supervisor's job is about 20% of the work. The rest is administrative.

SyncLodge has built tools that cut administrative time by 60%. It is a dynamic system that covers all the steps involved in sync licensing. It automates many of the most tedious elements and offers great tools for creative processes. One of our beliefs is that such benefits should be accessible to all in the industry, not just the big companies with deep pockets. If we don't support the independents and the new generation, the future will stagnate. So, we have made SyncLodge with no financial barrier to entry. It is not just the big companies that need professional tools. Our motto is "Pulling together so we all move forward".

How does SyncLodge promote workforce flexibility, and what is your role in it?

Workforce flexibility is a very healthy ambition for society in general. To be able to remove the constraints of industry tradition and allow people to work in a way that best suits them has been proven to deliver far

higher productivity, job contentment, and job commitment. At SyncLodge, we have no set hours of work, we have tasks to complete and challenges to get past, and we are very fortunate to have a team that is highly engaged; I would even go so far as use the word passionate.

We have introduced a lot of incentives that are designed to inspire individual as well as team ambition. And with the services our platform brings to the music and visual creatives, we weave into all the tools working flexibly. Inside and outside the company, we

SyncLodge: Professional IP Management Tools

want our presence to empower people, to help people to move forward.

What will be the next significant change in the Music and Project Management industry, and how are you preparing for it?

In sync licensing, or IP licensing, the next big challenge is already here. It is called Web3. Allowing this new chapter of the internet to flourish and not build constraints of protection but still ensure IP rights are respected and use is compensated is a big challenge but a very important one to get right. If you have a café or club and you are playing or broadcasting music, there is a license you need to pay that compensates the IP owners.

The metaverse is on a different level; it is, in many ways, a completely new frontier. It will have its growing pains, and mistakes will be made, but with the potential being so great, we need to try to get it right, re-think the industry structure, how IP compensation is managed. When Napster came along, there was an incredible opportunity for re-structuring the industry and empowering the independents but instead, the industry-built constraints and fought to shut it down.

It took a long time for the industry to regain its monetization ability, and they still have not got it right. Therefore, governments have to hold hearings and consider and introduce new legislation to try to ensure a productive future for creatives. SyncLodge is working with a few organizations, like the non-profit Web3MusicRights, to try to get it right this time. Part of our team is focused on tools and ideas to help to smooth the transition.

How are you leveraging the newest technological advancements at SyncLodge?

Technology is evolving and morphing into the future. It is a liquid form and will flow the way with the least resistance. At SyncLodge, we are working globally with industry connections and advisors, listening to their needs and working on delivering the solutions. We have a few big releases coming up that I can't go into at this time, but to say they will answer some of the current obstacles the industry faces. We believe in cooperation over competition and are working with some very cool companies initiating AI, ML, and blockchain technologies. It is a very exciting time.

What are your goals for the upcoming future?

SyncLodge has a long and wide road map ahead, many initiatives we are working on introducing. To support our goals, we are talking to potential investors, but for us, it has to be a very good fit and cooperatively make sense. It isn't just about the money but also about the vision for the future. The vision needs to be agreed upon and seen as a priority by all involved. So, we are building, expanding, and growing. We are excited about the future and the part we will play in empowering the creatives of this world.

What advice would you like to give the next generation of aspiring business leaders?

Many cliches are used a lot when advising the next generations, like learning from your mistakes (because you will make them, so you might as well gain something from them). I think what is important is the long arch of it all, and for that, I think Ray Dalio's view on team working and running a company is very important. It is hard to do, it scares some people, but it is extremely empowering for the individual and the company. Radical Honesty and Radical Transparency. Radical Honesty is for all on the team, regardless of area of focus, to be able to speak their mind even if it entails not agreeing with the boss's ideas, for the team to be able to pull on the diverse views of the team members without fear of ridicule or negative kickback.

Radical Transparency is about all the team having transparency of all communications and initiatives, internal and external. That scares a lot of people and is a tough one to swallow. But it builds a great team and cuts down on tunnel-view decisions. It also keeps everyone aware of the company's directions and allows them to share their perspective. This allows for the true diversity of the team, of the individual, to shine.

But the main bit of advice I would give, which ties into what I said before, is to choose your partners very carefully; business partnerships can be more intense than marriage. You are going to go through a lot of ups and downs together; make sure it is someone you can work with and openly communicate with and that you have a very clear focus on who you are as a team, what you are doing, and why you are doing it.

The10MostInfluentialCEOsReformingBusiness

Mark Oliver CEO MarkTwoConsulng

Amodernbusinessisboundtoencountervariations becauseofthechangesinoperations,andthisisan inevitablescenariointheever-evolvingmodern industry.Regardlessofwhatthedynamicsofanyventure bringsin,aneminentleaderorchestratesthroughthe varyingmarketorientationandperpetuatestheoutcomesin apositivemanner

Understandingthesignificanceandprovidingeffective outcomesforsuchscenarios,MarkOliver,CEOof MarkTwoConsulting,enablesorganizationsandleadersto gaingreaterengagementfromtheirstafftodirectlyincrease andenhanceperformance,productivity,andprofitswhile surmountingallsortsofchallenges.

Markestablishedtheinternationalconsultancy—MarkTwo Consulting—in2002toprovideadvancedleadership developmentandassessmentprograms,applyingthebest internationalorganizationalpsychometricinstruments.With MarkTwoConsulting,Markhelpsorganizationsbuilda leadershipculturethatincreasesengagementand productivity

MarkTwoConsultingisaworld-classLeadership DevelopmentandAssessmentConsultancywhoseexpertise enablesbusinessestodriveperformancethroughan effectiveleadershipcultureatalllevels.Markhasavery compellingsuccessstoryandinaninterviewwithInsights Success,Marksharedwithustheexcerptsfromhisjourney

Belowarethehighlightsoftheinterview: Brieflydescribeyourprofessionaljourneyupuntilnow.

IqualifiedwithaMastersDegreeinChemicalEngineering fromCambridgeUniversityandthenstudiedattheRoyal MilitaryAcademySandhurstandtheRoyalSchoolof MilitaryEngineering.Ibeganmyactivemilitarycareerasa combatandchemicalengineer

MyfirstrolewasintheUK's5AirborneBrigade,whereI wasaJungleWarfareinstructor,HelicopterAbseil dispatcher,andDemolitionsOfficer.Iservedaroundthe world,intheFalklandIslands,Belize,Cyprus,Germany, Brunei,SouthKorea,andHongKongaspartoftheQueen's GurkhaEngineers.

Afterservingfor11years,Imovedintothebusinessworld, whereIhavebeenforthelast30years.

Whatchallengesdidyoufacealongtheway?

Ifacedthetypicalfairlyextremechallengesthatmany Armyofficersface.Leadinginremoteandphysically arduousconditionsbeingquitetypical.Forme,these includedpatrollingremotejunglebordersinCentral America,andoperatingfromtrenchesincoldandwet conditions.

ThetypeofchallengeschangedsignificantlywhenImoved tomyfirstbusinessrole–asanHRmanagerforaRioTinto businessunitinAustralia.HereIgottoexperiencefirsthandtheelementsofleadershipwhichwerethesame whetherinamilitaryorcivilianenvironment.

Iwasalsodiagnosedwithlife-threateningcancerin1999 andexperiencedhowdiresituationsoffertheopportunity forgreaterinsightsintolifemorewidely.

Whatsignificantimpacthaveyoubroughttothe BusinessConsultingindustry?

Iamcertifiedintwentyoftheworld'sbestpsychometric instruments,andIrealisedanadditionalinstrumentwas neededthathelpedcompaniesmotivateandengagetheir managersandworkforce.Fromfurtherresearchthehighly innovativeandholisticUniversalHierarchyofMotivation (UHM)leadershipdevelopmenttool.

TheUHMgivesleadersnewinsightsonhumanintelligence andhelpspeopletoenhancetheirself-awarenessandself-

MarkTwo

leadershipinallareas.Recentadvancesinneuroscience havevindicatedtheUHMtheoryhaveaddedweighttoits conclusions.

Thisapproachisimportantbecausethethingthat differentiatespoorandgoodleaders,orgoodandgreat leaders,istheirabilitytomotivatethemselvesandto motivateothers.

TellusaboutMarkTwoConsultinganditsfoundation pillar.

Throughourconsultingwehelpleadersapplypractical insightstotheleadingofthemselvesandothers,sothatthey canturndisengagedandunproductivestaffintohighperformingteams.

Developingourleadershipmeansimprovingourselves, whichmeanschangingourselves.Sincenoneofuswillever becomeperfect,thereisscopeto"growourleadership" foreveroratleastuntilwedecidetostop.Itisoftensaid: "leadershipisajourney".Butwhereisitto?Inowrealiseit istothegreaterserving,savingandcoachingofothers.In essenceitisaboutbecomingmoreselfless.Sowhenit comestoleadership;motivationandattitudearemuchmore importantthanability

HowdoesMarkTwoConsultingpromotesworkforce flexibility,andwhatisyourroleinit?

Inmanyways,MarkTwoConsultinghadthegoodfortune tosufferoneoftheworld'slongestlockdowns(herein Melbourne,Australia).Thispromptedadeepdiveinto

remoteandhybridworkandhowitcanbeusedacross manyindustriestopromoteworkforceflexibility.Wealso provideanadditionalincomechannelforindependent consultantswhocontracttoMarkTwoConsulting.

Wespecificallydothisbytrainingmanagersinadvanced toolswhichenablethemtoleadtheirstaffeffectively whethertheyortheirstaffareinofficeorworkingremotely.

Whatisyourtakeontechnology'simportance,andhow areyouleveragingit?

Technologyiscriticaltoourbusinesswithstaffaround AustraliaandIndia,andpartnersintheUnitedKingdom. WealsohaveadaptedtotrainingviaZoomandgradually learnthowtodothistomaximisethebenefitforthe participants.In2021Idesignedandfacilitatedanintensive

Consulting’s mission is to develop conscious leadership in individuals and organizations internationally in order to transform the understanding and quality of true leadership.

two-dayleadershipcourseoverZoomforalmost400 managersbasedinIndia.Thefactthatwestillhad90%of themanagersactivelyinvolvedbytheendofthetwo-day programwasagoodmeasureofitssuccess.Asdoesthefact thatwerepeateditsuccessfullywithanother270Indian managersin2022.

WhatwillbethenextsignificantchangeintheBusiness Consultingindustry,andhowareyoupreparingforit?

AsNielsBohrapparentlysaid:"predictionisverydifficult, especiallyaboutthefuture"!

Buttakingthisrisk,IthinkwewillseeAIprovidebig advancesinhigh-levelandstrategicconsultingwhichmay decreasestafflevelsintheorganisationsprovidingthese services.

Conversely,Ithinktherewillbeincreasednumbersofsole operatorsworkingasbusinessconsultantsworkingata moretacticallevelaspeopleoptforrolesgivingthemmore flexibility,sometimesperhapsforcedtobyachangingjob market.

Whatareyourgoalsintheupcomingfuture?

MarkTwoConsulting'smissionistodevelopconscious leadershipinindividualsandorganisationsinternationally inordertotransformtheunderstandingandqualityoftrue leadershipglobally.

Iplantotravelmorewidelyacrosstheregionnowthatthe pandemichasquieteneddownandcombineitwith technologytohelpbusinessesinrapidlydeveloping countriestosignificantlyincreasetheengagementand productivityoftheirworkforcesinculturallyappropriate waysthroughthepowerofmotivationalleadership.

Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?

PerhapsIwouldgivethreeshortbitsofadvice:

Firstly,knowthatleadershipisbrednotborn.

Secondly,developyourself-awarenessandfindoutwhich ofthefourintelligences(outofIQ,EQ,Spiritual IntelligenceandPhysicalIntelligence)youarenaturally highin,andwhichtwoyouarelowin.Thenworktomake sureneitheroftheloweronesisaderailerforyouinyour workandlife.

Thirdly,appreciatethatexpertiseisimportantbutthatthere aretwomistakeswhendealingwithexperts.Oneisto ignorethem,andtheotheristobelievethemblindly.Life shouldbebalanced.

Sian Morgan, CEO Hafan Cymru

Having an impact on People's Lives

Sian Morgan

Savinglivesisacostlyventure.Whetherproviding

healthcareorhousingandsupport–everything requiresmoney,andalackofcarefulmanagement wouldseeboththesupportworkerandthepersonseeking helpwithoutasolidgroundtostandon.Asthesayinggoes, putyourownoxygenmaskfirst!

WhenSianMorganarrivedatHafanCymruasitsChief ExecutiveOfficer,shefoundanorganizationthathad forgottentolookafteritself.Thecompanywassuffering financiallyandculturally,nearingthepointofnoreturn.As soonasSiantookover,sheimplementedsoundpolicies, tookfeedbackfromheremployees,andsuccessfullyturned thecompanyaroundwithinayear.Today,HafanCymruis intheprocessofrebrandingandrelaunchingitsbusinessin thechangedreflectionofwhatithasbecome.

Sianisanaccomplishedexecutivewithatrackrecordof successinBusinessDevelopmentandProjectManagement whileworkingforavarietyofGovernmentBodiesand privatesectororganizations.Shehasworkedcloselywith localandnationalgovernmentsinanumberofsocialand politicalarenas.Herspecializationlieswithinpeopleand businessdevelopment,andshehasanexcellent understandingofthe'LearningCulture'andthevarious methodologiesinvolved.Sianispassionateabout organizationaldevelopment/growthandrelationship building,havingworkedformanyyearsinthisfieldwith variousbusinesses.

HafanCymruisahousingassociationwithacharitable purpose,providinghousingandsupporttowomen, children,andyoungpeopleacrossWales.Primarily workingwiththoseescapingdomesticabusehelpingthem regaintheirindependencebyofferingacompletepackage ofsupportprovisionsandwithawiderangeofneeds.These needscanoftenbeascomplexasphysical,sexual,or psychologicalabuse,thoserecoveringtheirmentalhealth, ex-offenders,substancemisusers,orcareleavers.

When I first joined, I visited all our locations across Wales, listened to our teams, and then found quick wins following my visits which demonstrated I had taken their thoughts and views on board. Building an environment of trust was key, demonstrating that I not only listened but was able to take forward action.

InanexclusiveinterviewwithInsightsSuccess,Sian MorgansharesthetaleofsavingHafanCymruandhelping peopleinneed.

Below are the highlights of the interview:

Sian,pleasedescribeyourprofessionaljourneyupuntil nowforourreaders.Whatarethechallengesthatyou facedalongtheway?

WhenIjoinedthebusinessinJanuary2016,Ididnot expecttofindabusinessthatwasfailingduetoalackof leadership,financialcontrols,andcomplacency.Itwasclear tomethatbetweentherealityofthemarketplaceandthe business'sabilitytoactwithinthatreality,something fractureduntilitwasnearlytoolatetofix.

Itwasadifficulttime,particularlythefirst12months,asI experiencedanumberofbarriersandblockagesfrom withinthebusiness.However,Ididsuccessfullytacklethe

The 10 Most Influenal CEOs Reforming Business

cashflowissueswiththesupportoftheHeadofFinance, who,inmyopinion,hadnotbeenallowedpreviouslyto implementmuch-neededfinancialcontrolsinorderto ensuretherewastightcostmanagementandtransparency Togetherweintroducednewfinancialprocessesand procedurestotightenupthecostexpenditureofthe businessaswewerebleedingmoney!

Mynextapproachwastoreviewtheorganizational structureandreducethehighoverheadsthatHeadOffice wascarrying.IworkedcloselywiththeBoardof Managementtoagreeonanorganizationalstructurethat wouldensurewehadtherightskillsintherightplacewith therightprocessesandprocedures.Iinvolvedthetrade uniontoensuretheyunderstoodthedriversforchange, notifiedtheWelshGovernmentoftheplanthathadbeen developedtohelpturnaroundthefinancialsituationand metwithourBanktoensuretheywereonboardaswewere facingseverecashflowissuesandatrealriskofgoingout ofbusiness.

Thankfully,wenowhaveabusinessthatthinksandbehaves commercially;wewonnewcontracts,achievedthe investorsinpeoplestandard,andreceivedaglowingreport fromourexternalauditorsandallwithinan18-month period.

Itwasaverychallenging18monthsbutalsoexcitingand incrediblyfulfilling.Ithasbeenextremelyrewardingtosee abusinessthatwasalmostdeadkeepgoingandonethat continuestomoveintherightdirection,goingfrom strengthtostrength.

TellusaboutHafanCymru,itsmission,andthework thatyouhavebeendoingforthebettermentofsociety throughyourorganization.

HafanCymruwasformedin1989asaRegisteredSocial landlord.Thebusinessgrewoutofaninitiativeofthe Women'sAidmovementinWalesatatimewhentherefuge wastheonlyformofaccommodationorsupportforwomen livingwithdomesticabuse.Thebusinesswasandisoneof thekeyleadingprovidersofhousingandsupportservices acrossWalesforWomen,Men,andchildrenexperiencing violenceagainstwomenanddomesticabuse,andour missionthenwastoworktopreventabuseand homelessnessandtopromotetheindependenceofthose theysupportedthrougharangeofindividuallytailored supportinterventions.

Overtheyears,thebusinesshasneededtodevelopand expandfromitsoriginalintentinordertorespondtothe

changesinlegislationandserviceneeds.Thishasseenthe businessgrowintermsofemployeesandcontractsandthe constitutionchangingtoenablesupportservicestobe deliveredtomenfacingdomesticabuse.

Thecurrentscenarioisgivingrisetoincreasingsocial challenges;whatapproachisHafanCymruadoptingto dealwiththem?

Thebusinesshashadtorespondtotheneedsofourclient groupandnowhasover60contractsacrossWales, providingmuch-neededsupportservicestomenaswellas womenandchildren,andyoungpeople.Weproviderefuge, dispersedrefuge,safehouses,andtemporarysupported accommodationforpeopleinneed.Wealsoofferfloating supporttopeopleandmeetthemintheirownhomesorina convenientlocation;weworkwithmendealingwiththe feelingofisolationandfacilitatethemcomingtogether,so theyreceiveshoulder-to-shouldersupportfromothermen.

Wehavetheonlygovernment-fundedprojectinWalesthat raisesawarenessofhealthyrelationshipsinschoolsfor childrenbetweentheagesof3and16.Also,weoffer employabilitytrainingtosupportpeoplewhoarekeento becomefinanciallyindependentandlookforwork.Our commercialofferprovidestrainingonthetraitsofdomestic abuseforthepublicandprivatesectorinordertoassist theminsupportingtheirownemployeesandhelpthem recognizewhentheirpeopleneedsupport.Unfortunately, therehasbeenaspikeindomesticabuseduetopeople beinglockeddownduringthepandemic.

Thebusinesshasalsodiversifiedandexpandedourskillset, andwenowdeliveremployabilitysupporttohelppeople preparethemselvesfortheworldofwork–thisalsohelps ourclientswhoarereadytomoveoninlifeandlive independently,andwehavebeenbuildingarangeofskills inotherareassuchasmentalhealthandspecialistdomestic abusesupport.

Canyoutellusaboutyourleadershipstyleandthe methodsyouembracetosolveunforeseenchallengesat theworkplace?

WhenIfirstjoined,IvisitedallourlocationsacrossWales, listenedtoourteams,andthenfoundquickwinsfollowing myvisitswhichdemonstratedIhadtakentheirthoughts andviewsonboard.Buildinganenvironmentoftrustwas key,demonstratingthatInotonlylistenedbutwasableto takeforwardaction.Iencouragedreflectiononthewaywe didthingsandfoundwaysofimprovingandsharingbest

practicesacrossteams,empoweringstafftotakeforward ideasandlookatnewwaysofdoingthings.Ilistento clients/colleaguestoenabledecisionstobetakenona 'right-first-time'approach.Understandingthetalentinthe businesswasalsokey,andhowwecapturedknowledge transfertoenableustobuildforthefuture.

Whatdoyouthinkisthebiggestimpactthatyouhave madeinyourcareer?Whatmoredoyouwanttodoin thefuture?

Turningafailingbusinessaroundandonethatmakesa differenceinpeople'slives.

Howareyouusingtechnologicalsolutionstoenhance HafanCymru'sservicesandoperations?

Weusetechnologytoenableustoworksmarterandreduce travelwhilealwaysensuringwemaintainface-to-face humancontactwhenneeded.

Beinganexperiencedbusinessleader,whatareyour goalsforthefuture,andwheredoyouseeyourselfinthe longrun?

Iwanttoseethebusinesscontinuetogrowanddevelop intoanemployerofchoice.Toachievethis,westillhave someworktoundertakeonembeddingourcultureand ensuringthevoiceofouremployeesandclientgroupis heardaswellaslistenedto.

Whatwouldyouliketoadvisetheaspirantswhoare thinkingofventuringintosocialwork?

Workinginthesupportsectorisavocation,andyouneedto wanttomakeadifference,astheworkisverychallenging butsorewarding.

HowdoyouenvisionHafanCymrueventually,andhow doyouplantoenhanceitsoperationsandservices concerningitsfuturegoals?

RecentyearshaveseenmanychangesatHafanCymru,and evolutions,revisions,andnewserviceshavereshapedour organizationdramatically–wearefarfromwherewefirst began,andourDNAasabusinesshaschanged significantly.Thewaywetellourstoryisnolongerfitfor purposeanddoesn'taccuratelyreflectthenewDNAofthe organizationwe'vebecome.

Inaddition,wehadno'brandvoice,'whichtendedtocause

alotofconfusioninternallyandexternally,leadingto inconsistencyinmessagingandmakingushardto recognize.OurFundershavetoldusthattheyfeelourbrand isholdingusbackandfailstoreflecttheprogressive, professionalorganizationwehavebecometoday.Currently, weareintheprocessofrebrandingthebusinessand relaunchingwhoweare.