The 10 Most Innovative EdTech Companies to Watch 2018 June2018

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www.insightssuccess.com MAY 2018 YAZMI DELIVERING KNOWLEDGE TO THE WORLD THE10 MOST INNOVATIVE EDTECH COMPANIES TO WATCH
NOAH SAMARA Chairman & CEO
EDITOR’S PICK Changing Paradigms of the Traditional Education System INSIGHTS’ PERSPECTIVE Necessary Deliberations for Establishing a Successful EdTech Startup EDUTALK The Impact of Educational Technologies on the Institutional Ecosystem
The New GLA. Always Restless...

Editor’s Note

Igniting the Love of Learning with Digital Marvels

It’sthecolossalimpactoftechnologicalwondersthattheloveoflearninghasgotanewlife.

Undeniably,technologyhasthatmythical“touch of Midas”whichcanchangethestatus-quoof anythingwhateveritswingsby.WithmyriadofinnovationsandinventionssuchasArtificial Intelligence,AugmentedRealityandVirtualReality,technologyhasopenedupnewvistasfortheworldat large.

It’saprovenfactthatthetraditionallearningmethodsareunabletocreateexcitementorquestforlearning amongstthelearnersanymore,especiallyfortheGenerationZ.Thisisaworldoftech-savvyorrather tech-adhesivekidswheretheyfindmoreinformative,moreentertainingandmoreexcitingwaystoget exposuretothegloballandscapeatanytimefromanywhere.

E-learningisnotanewconceptthough,therecentdisruptionslikeARandVRorBlendedlearninghas givenanentirelynewdimensiontotheconceptofe-learning.InspiteofthefactthatAIisstillattheearly phasesofbecominganintegralpartofanyclassroom,educatorsaroundtheworldhasstartedusingAIto facilitatemoreindividualizedpedagogicalapproachesforstudents.SmartcontentprogramsuseAIto breakdowntextbooks,andotherstudymaterialsinstudyguideswhichcanbeeasilydigested.

AugmentedRealitycantransformtheclassroomlearningintoa‘fantasy-realitymix’experience.Allour fantasiesinthepasthavetakentheformofreality.Theabilitytooverlaydigitalcontentandinformation ontotherealworldwithimagesandlocationsopensupawholenewworldoflearningopportunities.

Anothertransformationhascomeintheformofflippedorblendedlearningwherethetraditional conceptofclassworkandhomeworkisreversed.Thesearetheawesomecreationsoftechnologyinour agethataregoingtore-ignitethegraduallyfadingloveoflearningamongthelearnersofallages.

ThankstothesedigitalgesturesoftheEducationaltechnologiesforgivingtheeducationsystemanew hopeofprogressandrejuvenatingtheloveoflearning.

Inthisissue“The10MostInnovativeEdtechCompaniestoWatch”,we’veportrayedthoseglobal organizationswhicharecreatingandspreadingnewtechnologicalsolutionstomakelearningfunwith themagicofAR,VRandAI.Alsoarichplethoraofinformationabouttherecentdevelopmentsinthe educationindustryhasbeenincludedintheissue.

Onthecoverofthisissue,we’vedepictedthesuccessfulsojournofYazmi,agloballeaderineducation technologywhoisspreadingthegleamofknowledgeinAfricaandbeyond.Ithasoftenbeenobserved thatwhiletheurbaneducationisbeingblessedwithnewdigitalinnovations,theunderprivilegedrural learnersarestillalooffromit.Toeliminatethisimbalance,theCharismaticleaderfromEthiopia, Noah Samara hasestablishedYazmi,theworld’sfirstsatellite-to-tabletcontentdeliverysystem.

Yazmiisessentiallyapowerfulsatellitesystemthatprovidesauniqueandhighlycost-effective learningtechnologyinfrastructureforrural,remote,andunderprivilegedareasinAfrica,Asia,andthe MiddleEast.Yazmi’ssolutionsareofferedtogovernmenteducationministriesaswellasprivateschool operators,andalsocanbeaneffectivesolutionforhealthservice,disasterriskreduction,and emergencyresponseapplications.

Inthisissue,we’veenlistedthosecompanieswhichareprovidinginsightfulandinnovativesolutionsto enhancetheclassroomexperiencewiththeincorporationofAI,ARandVR.ApexLearning:AGlobal PioneerinVirtualLearning;bulb:AMultimediaArtifactforLifelongLearners;Querium: RevolutionizingLearningwithArtificialIntelligenceandShowme:EnrichingGlobalEducationwith FlippedLearningTechnologyarethecompaniesenlisted.

Whileleafingthroughthemagazine,don’tmissoutonourEditor’sPick- Changing Paradigms of Traditional Education System;Insights’Perspective- Necessary Deliberations for Establishing a Successful EdTech Startup andEduTalk- Impact of Educational Technologies on the Institutional Ecosystem

We’vealsoincludedanExpert’sColumn- The Importance of Technological Resources in Education andLeadershipthought- Leveraging the potential of Gaming into Education.Hopethisissueofthe magazinewilldefinitelyappealtoyou.

Suhel Mashayak
CoverStory CXO 18 26 28 34 08 20 40
YAZMI Delivering Knowledge To The World08 LEADERSHIP THOUGHT Leveraging the Potential of Gaming into Education20 EXPERT’S COLUMN Technological Resources are Keys as Teachers Shape Education's Next Big Leaps forward in Schools 40 APEX LEARNING A Global Pioneer in Virtual Learning18 BULB A Multimedia Artifact for Lifelong Learners26 QUERIUM Revolutionizing Learning with Artificial Intelligence28 SHOWME Enriching Global Education with Flipped Learning Technology 34 EDITOR’S PICK Changing Paradigms of the Traditional Education System22 INSIGHT’S PERSPECTIVE Necessary Deliberations for Establishing a Successful EdTech Startup 32 EDUTALK The Impact of Educational Technologies on the Institutional Ecosystem 38
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‘ YAZMI: DELIVERING KNOWLEDGE TO THE WORLD We bring education into your hands.Anywhere.Anytime.‘ The10Most Innovative EdTech Companies To Watch Cover Story

BRIDGING The DIGITAL DIVIDE

The importance of education cannot be overstated.Itisthemeansbywhichindividuals may raise themselves, their families and their communitiesintoahigherstandardofliving.Education levelstheplayingfield–takingrace,religionandsocial status out of the picture. It is the foundation of true democracy. With major advancements in technology over the past few decades, classrooms have been enhanced with modern devices and tools such as livestreamed lectures, e-textbooks and interactive exams. Despite this progress, millions of children around the worldstillneverreceiveaqualityeducation.

Many countries, especially those with large rural populations, do not provide basic schooling to their students.Asaresult,theirpeopleareunabletobreakthe cycle of lost opportunities, squandered potential, and sub-parlivingconditions.

Research has even shown a strong correlation between a lackofeducationandlowerlifeexpectancy.That’sright–youaremorelikelytodieyoungifyoudidn’tgotoschool. If you think that is just unacceptable, you are not alone. MeetMr NoahSamara,theFounderofYazmi

TheFoundingFatherofSatelliteRadio

Mr.NoahSamaraistheChairmanandCEOofYazmi,an organization committed to ensuring that no child goes withoutaneducation.

Noah was born in Ethiopia to an Ethiopian mother and Sudanese father Unlike many of his compatriots at the time, Noah was fortunate enough to be schooled from an early age, and ultimately attended university in the U.K. andtheUnitedStates.

After receiving a Bachelor of Arts degree from East Stroudsburg University and pursuing his graduate studies inEuropeanRenaissanceHistoryatUCLA,Noahwenton tostudylawatGeorgetownUniversity.AtGeorgetown,he was introduced to Space Law and how satellites deliver massive volumes of information across continents Equipped with this newfound knowledge, Noah entered thecommunicationsindustry

In the late 1980s, he launched AfriSpace, a company providing digital audio broadcasting services for Africa. AfriSpacemadeitpossibleforpeopletolistentodozensof radiochannelswithcompleteclarityusingaportableradio. Thecompanyoffereditsradiosatanaffordablepriceand, by signing news and entertainment giants on as content providers, giving listeners a wide range of programs to tuneto.

Governments and corporate customers can rely on the Yazmi Service to ensure that any student, or teacher, can obtain advanced learning tools, official curriculum materials and structured classroom teaching to improve their educational outcomes

‘ ‘ ‘ ‘

Noahexplains,“Intruth,we’velongknownthataccess to information is indispensable to human health, stability and advancement Access to information means teachers will be capable of guiding children to becomeliterateandnumerate,essentialskillsthatwill support them as workers, parents and citizens. Access to information creates the demand for more information. It never fails: in every age and in every land, people hunger for information. By the same token, where there is a poverty of information you will find a poverty health, sustenance and human dignity. The responsibility in the EdTech sector is deep and serious because we design and build systems to arguably distribute the most precious commodity: information.”

In 1990, determined to change the education landscape, Noah established WorldSpace, Inc., the world’s first company to launch a satellite radio system.WhilegrowingtheWorldSpaceoperation,he also served as an advisor to numerous global telecommunications and broadcasting organizations onawiderangeofbusinessandregulatoryissues.As the founding father of satellite radio, Noah has dedicated his life to using satellite technology for improvingmillionsoflivesaroundtheworld.

AnEducationSolutionforRemoteAreas

In2009,NoahestablishedYazmitotackleaseemingly impossiblechallenge–deliveringqualityeducationto areas lacking internet, telephone connectivity and electricity.

Yazmi’ssatellite-basedandsolar-poweredtechnology transmitseducationalcontenttotabletsorsmartphones atschoolsthatareotherwiseunreachable.WithYazmi, anlimitlessnumberofstudentsandteacherscanaccess materials such as e- xtbooks, live-streamed lectures, interactiveexamsandeducationalgames–solvingthe majorchallengeofmaterialshortages.

Yazmi’ssolutionprovidesthesenderwithfullcontrol ofthecontentbeingaccessedonusers’devices,which strictlydisplayinformationbroadcastedbythesender. The system includes a return path via the satellite, allowing for communication between education administratorsandtheschoolsbeingserved,aswellas data analytics such as exam performance and time spentstudying.

YAZMIINSTANTLY TRANSMITS Fresh CONTENT TO TARGETED USERS AT NO EXTRA COST, PROVIDING UNIFORM REACH AND BENEFITS REGARDLESS OF THE STUDENT'S LOCATION

Yazmi’s solution also addresses the vital issue of teacher performance: before each lesson, teachers can watch tutorials by “super teachers” to improve their techniques and understanding of the content. For example, a recognized math professor can transmit a video and lesson plan to all Algebra teachers explaining the lesson and his preferred exercisesthathelphisstudentslearn.

TheYazmitablettakestheplaceofabackpackfilled withtextbooks,actsasareferencelibraryandserves as a portable desk. Unlike any other educational technology provider, the Yazmi system is deviceagnosticandbroadcastscontentviaitsowntwo-way communication satellite – guaranteeing end-to-end contentdelivery.

Moreover, applications of Yazmi’s technology go beyond the traditional school setting. The solution can be used to train technicians entering the manufacturingindustry,providehealthworkerswith tools and alerts to suppress disease outbreaks, and support agricultural extension workers with techniquestoimproveefficienciesandyieldsoftheir community’sfarmers.

ASharp,MotivatedTeam

Yazmi’s team – a blend of seasoned management and young talent – share a common belief in the impact their work will have on millions of lives aroundtheworld.Theirleader,Mr NoahSamara,is recognizedasagreatmentortoyoungentrepreneurs.

The team is working day to day on improving connectivity, expanding content and improving efficienciesintheiroperation.

Yazmi’s main headquarters are in Washington DC, USA and Addis Ababa, Ethiopia. The company is alwaysonthelookoutfornew,skilledteammembers tojointheirmissionofequippingpeoplearoundthe worldwiththeknowledgetheyneedtopavetheway forabettertomorrow.

Mr. Noah Samara’s vision is becoming a reality, as his company continues to fuel the development of the education, health, agriculture and industry sectorsinAfricaandbeyond.

In a manner perhaps ofjuvenile enthusiasm, I felt that bringing the who needed & desireditmost Promethean endeavour, were, fire from thegods & giving it to men stealing,asit NOAH SAMARA, New Media and Broadcasting Conference 1997, London would be a typical people i n f o r m a t i o n t o
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Beyond12 beyond12.org

BloomzInc. bloomz.net

AlexandraBernadotte CEO&Founder

ApexLearningisaleaderindigitallearningforsecondary education,developingonlineAdvancedPlacementcoursesto providestudents,whowouldotherwisenotgettheopportunity totakerigorouscollege-levelcourses.

Beyond12isatechnology-basedservicenonprofitwhose missionistoincreasethenumberofhistorically underrepresentedstudentswhograduatefromournation’s collegesanduniversities.

BloomzInc.isafreeappthatistransformingteacher-parent, school-parentandparent-parentcommunicationintoday’s socialandmobileworld.

bulb bulbapp.com

EricGoldreyer CEO&Co-founder

Coursera coursera.org

Kaltura corp.kaltura.com

Kaplan kaplan.com

Querium querium.com

ShowMe showme.com

Yazmi yazmi.com

bulbisadigitalportfoliowherestudentsandeducatorscurate andcreate,showcaseandsharetheirsmarts.

Courseraisaneducation-focusedtechnologycompanythat connectsmillionsoflearnersaroundtheworldwiththeskills andknowledgetheyneedtotransformtheirlivesandcareers.

RonYekutiel CEO&Co-founder JasonMoss President,Co-founder

Kalturahasemergedasthefastestgrowingvideoplatform,and astheonewiththewidestuse-caseandappeal.

Kaplan,Inc.,asubsidiaryofGrahamHoldingsCompany,isa premierproviderofeducationalservicesforindividuals, schools,andbusinessesworldwide.

KentFuka Founder&CEO PattiSmith Co-founder

AdamKarenBdoyan Founder&CEO

NoahSamara CEO&Chairman

QueriumCorporationisbuildingasmart,scalable,online assessmentplatformforMath,ScienceandEngineering.It featuresapatentedexpertsystem,advancedsimulation technology,andaneasy-to-useinterface.

ShowMeisaflippedlearningtechnologythatcanbeusedin iPad,ChromebookandAndroiddeviceswhichcanbecalleda personalinteractivewhiteboard.

Yazmiprovidesauniqueandhighlycost-effectivelearning technologyinfrastructureforrural,remote,andunderprivileged areas.

ManagementCompanyName Brief
ChaksAppalabattula CEO&Founder
ApexLearning apexlearning.com CherylVedoe CEO The10Most Innovative
EdTech
Companies To
Watch

allitablessingorthegloryofCtechnology;thedaysaregonewhen learningwasrestrictedtoprintedbooks andtraditionalclassrooms.It’stheageofdigital wonders.Thetech-savvyyoungadultsareseen tobeunconditionallyinlovewithdigital gadgetswhichdistractsandpreventsthemfrom achievingagoodscorecardinschool.To eliminatethisnegativeaffectanddisarmthe youngstudents,digitalcurriculumhasbeen developedwithanambitionofmakingthe learningprocessmoreentertaining,engaging andactive.

BasedinSeattle,USAandfoundedin1997, ApexLearningisaforerunnerindigital curriculumforsecondaryeducation.Apex Learninghasa20-yearshistoryofpartnering withschooldistrictstoimproveeducational outcomes.Thedigitalcurriculumisprovento helpdistrictstoincreasegraduationrates,close achievementgaps,andexpandlearning opportunitiesformiddleandhighschool students.Fromstrugglingtoadvanced,all studentsinApexLearningarepreparedforthe nextcourse,nexttest,andthenextstep.

APEX LEARNING:

A Global Pioneer in Virtual Learning

Thecompanyiscommittedtoinnovationthatdeliverswhatworksfor students,insightsforteachers,andresultsforadministrators.

TheInnovativeandDynamicCEO CherylVedoe,theCEOofApexLearningisasoftwareengineer, marketer,andexecutiveforcomputercompaniesincludingDigital Equipment,ApolloComputer,andSunMicrosystems,whoexperienced theimpactofinnovativetechnologiesacrossindustries.Cherylholdsa BAinMathematicsfromWheatonCollegeinwhichsheisservingasa trustee,inNorton,Massachusetts,andanMBAfromNortheastern University,inBoston,Massachusetts.

ItwasatApplein1992,astheheadoftheK-12educationdivision,she firstbecameinvolvedwiththeapplicationoftechnologyineducation. ThatexperiencesparkedapassioninCheryltohelpeducatorsintegrate technologytocreatenewsolutionstothechallengesschoolsare confrontingtoday.

CherylthenjoinedthefoundingteamandservedasCEOofTenth Planet,aleadingdeveloperofmultimediacontentforelementarymath andliteracyinstruction.FollowinganexcitingperiodasCEOofPost Communications,anearlyinnovatorinemailmarketing,Cheryl returnedtoAppleasvicepresidentofeducationproductsand marketing,headingupmarketingeffortsforK-12andhighereducation.

FollowingthatsheworkedasthepresidentofPowerSchool,aleaderin web-basedK-12studentinformationsystems.InSeptember2002 CheryljoinedApexLearningaspresidentandCEO.Drawingonher experienceinbothtechnologyandeducationbusinesses,Cherylleads ApexLearning’seffortstohelpschoolsmakelearningmoreaccessible, relevant,andeffectivefortoday’sstudents.

TheUniqueandDistinguishingFeatures ApexLearningpartnerswithschooldistrictswithapromiseof personalizinglearningwiththehelpofdigitalcurriculum.InApex Learningthevirtualcurriculumhelpsandpropelstheentry-level studentstograde-levelmasteryandbeyond.

Courses:ApexLearning’sextensivecatalogofmiddleandhighschool courseshasbeendevelopedwithanaimtofulfilltheneedsofschool districtsforonlinecourses,forinitialcreditandcreditrecoveryinboth blendedandvirtuallearningenvironments.ApexLearningcourses

Cheryl Vedoe, CEO
| MAY 201818

activelyengagestudentsinlearning,withembeddedscaffoldsand supportsthathelpstrugglingstudents,includingEnglishlanguage learnerstomasterrigorouscontent.

Tutorials:Withpersonalizedlearningpathsandadaptiveremediation toaddresslearninggaps,ApexLearningTutorialsareaninvaluable resourcetohelpteachersensurestudentspasstheircoursesthefirst time,arereadyforthenextcourse,andachievesuccessonhighstake exams.

SuccessManagement:ApexLearning’ssuccessmanagerspartner withschooldistrictseverystepoftheway—fromstrategyplanningto ongoingprogramevaluationandoptimization—toensuretheusers achievetheirobjectiveswithApexLearningdigitalcurriculum.

WhattrulysetApexLearningapartaretheresults.Threethird-party researchstudiesdemonstratetheefficacyofApexLearningdigital curriculum.Inaddition,schoolsacrossthecountrygetbetter outcomesinhighergraduationrates,lowerdropoutrates,and improvedscoresonhigh-stakesexams.Forexample,Houston IndependentSchoolDistrictincreasedthegraduationrateby7.5 percentagepointsandSarasotaCountySchoolscutthedropoutratein half.

RisingAbovetheChallenges

Likeeverystartup,ApexLearningalsohadtoconfrontwithsome initialchallengesinitsestablishmentyears.Ittakesalotofefforts andtimetobuildaK-12curriculumcompany.However,Apex Learninghasbeenfortunatetohavecommitted,patientinvestors.The companyhasalsobenefitedfromanexecutiveteamwithsignificant knowledgeofeducationaltechnologyandexperienceintheK-12 educationarena.Anotherchallengewastoresolvetheclients’ problemswithinnovativeapproacheswhichwouldresultinachieving districtgoals.

EvolvingOpportunities

Ensuringstudentsstayontrackandbecomewellpreparedforthe futureismorethanjustcompletingthecourses.It’saboutmaking surethatthestudentsarereallyreadyforwhatcomesnext.Ifstudents completeacourse,butarenotreadyforthenextstep;theymightnot beabletopassthestateend-of-courseexam,endupincreditrecovery forthenextcourse,orgetfrustratedanddropout.Digitalcurriculum notonlysupportsat-riskstudents,butalsohelpsinmeetingtheneeds ofallstudentsinachievingsuccessby:

PersonalizingtheLearningExperience

Whenlearningispersonalized,teachersbecomeabletofocusonthe diverseneedsofanentireclass.Noteverystudentispreparedtolearn thesamethingonthesamedayinthesameway.Somestudentslack foundationalskillsorrequiremoretimetomastercontent,whileother studentsarecapableofaccelerating.Digitalcurriculummakesit feasibleforteacherstopersonalizelearningatalargescale.

SupportingAllStudents

Maintainingabalanceofdirectinstruction, meaningfulpractice,andformativeassessment, digitalcurriculumsupportsallstudentsin masteringrequiredskillsandconceptsand developingcriticalthinkingskills.Studentscan accessdigitalcurriculumatanytimeanywhere.

ActivelyEngagingStudents

Insteadofpassiveandtraditionallearning method,thedigitalcurriculumenablesstudentsto shareanactiveandengaginglearningplatform motivatingthemtocompletetheircoursework. Studentsgettheopportunitytoobserve,inquire, create,connectandconfirmtodeepentheir understanding.

FuturePerspective

“With a foundation based on 20-years of innovation and experience, we are very optimistic about our future growth and ability to continue to have an impact”, saysthevisionaryleaderofthe company.

ApexLearninghasateamofdedicated, passion-driven,andinnovativeprofessionalswho aspireandcommittomakethisdigitalcurriculum moreengagingandentertaininginupcoming years.Theincreasingsuccess-ratioofitsstudents andachievementsofthedistrictpartnersare awe-inspiring.Thisiswhatcompelsthe employeesoftheorganizationtoadheretotheir creativebestintheprocessofbuildingabrighter futureforApexLearning.

The10Most Innovative EdTech Companies To Watch ‘‘
At Apex Learning we have great expectations for all students and want to ensure every student has an opportunity to achieve to his or her potential
‘‘ MAY 2018 | 19

Leveraging the Potential of Gaming into Education

Gooutside!”“Readabook!”“Gotobed!”These weresomeofthecommonphrasesfrommy childhood,becauseIhaddiscoveredvideogames, aportalintoanamazingdimensionwhereIcouldexplore andusemagicalpowers!Asanadultgamedesigner,I thoughttomyself--howcanIleveragethisnatural tendencyforplaytoactuallyteachsomethinguseful?

Westartedwithmathematics,becauseitfelteasytoturn elementarymathconceptslikeadditionandfractionsinto gamemechanics.ManykidswilltellyouthattheyHATE math,but,whenlookedatfromtherightangle, mathematicsisdownrightbeautifulandfuntolearn. EdwardFrenkel,afamousmathematicianfromUC Berkeley,isknownforsayingthatifartwastaughtlike math,we’dbetoldtopaintafencered1000timesuntilwe gotitright.Woulditbeanysurpriseifpeoplethoughtthey hatedartbecauseitwastaughtthisway?

But,thisisexactlyhowmathistaught!Itdoesn’thavetobe thisway.Leveragingmymanyyearsofgaming--ahem, marketresearch--asachild,Iworkedwithmyco-founders

tobuildagamethatmeasureduptotheexperiencesIwas usedto.Youdon’tplayStarcraft,Half-Life,andDiablo withoutlearningathingortwoaboutfunengagement.And so,Mathbreakers.com,andlaterSuperMathWorld.comwas born.Theideabehindthesegamesissimple:Startingfrom solid,funmechanics,buildagameontopofasolid foundationofmath,sothattheemergentgameplayis naturallymathematicalinnature,whileretaininga playfulnessthatallowsyoutojumprightinwithoutfeeling likeyou’rebeingtested.

Inthis,wewereextremelysuccessful.Weactuallyhave manyofourcustomers(parentsandteachers)tellingus theirkidsplaythegameforfun;oneparenteven commentedthattheirkidswouldrushthroughmorning choresinordertogetmoretimeonthegame.Nowthat’s productsuccess!Ifyouhaveakidaged8-12,Iencourage youtocheckoutMathbreakers.comand SuperMathWorld.com--therearefreetrialsandyoumay seetheirattitudechangefrom“mathsucks/isboring”to “thisisamazingandfun”inamatterofminutes(it’s happenedmanytimesbefore).

“ | MAY 201820

However,that’snottheendof thestory.Itturnsoutthatmaking asuccessfulbusinessismorethan justmakinganawesomeproductthat yourenduserslove.Theremainderof thisarticlewillfocusontheextreme challengesfacingtheed-techmarket today

1.Schoolsareslow.Youwon’tsee hockey-stickstylegrowthwithaproductin schools,becausethesalescyclecanbeuptoa year.Furthermore,they’reslowtoadopt--inthe curveofuseradoption,schoolstendtolump towardsthe“lateadopters”side.Notgoodforstartup sales.

2.SchoolsareSLOW.Evenaftermultipleplaytestsonsite thathadkidsliterallyscreamingabouthowawesomethe experiencewas,andevenafterclearlylearningfractions fromourgame,itwasn’tenough.Atoneplaytestan8-year oldboywasusingaswordtochopnumbers.Half, Fourth--easy!Justchopthenumbersupuntilyougetthe rightamount.Untilhegotto7/8ths--thatwasatrickyone. Hethinksaloudtohimself--what’s7/8?It’s.....3andahalf 4ths!Yes,Billy,itis,andcongratulations,you’veachieved asolidunderstandingoffractioncomposition.JoBoaler wouldbeproud.

Itdidn’tmatter.Communicatingthesekindsofresultsto schoolsisliketryingtotalktoawhaleaboutglobal warming.It’scriticalinformation,butwhalesarehugeand don’tspeakyourlanguage.

3.Parentsaredifficulttoreach.Everyothermathappout there--andthereare*thousands*--claimstobeasfunand engagingasours.I’veseenenoughside-by-sideplayteststo tellyouthey’reflatoutwrong,andcan’tholdacandleto ourgame.Idon’tmindsayingit,becauseit’sreallytrue. Butitdoesn’tmatter Toaparentlookingatmarketing material,itallseemsthesame.Standingoutisanexpensive proposition,onethatrequiresinvestorbacking(orpossibly someluckandskillthatwemissed).Butevenifyouget thatpartright,there’sevenmorebadnews.

4.Themarketistiny.MathappsintheUSarevaluedat about$1.2billionforparentsandteachers.Ifyoudon’t knowanythingaboutmarketsizes,I’llgiveyoutwo comparisons.Paintingresidentialinteriorsisupwardsof $50billion.Asinglemetal-scrappingcompanycanbe worth$1.2billionalone--theindustryisworth$500 billionglobally.Inotherwords,a$1.2billionmarketsize simplyisn’tbigenoughformostinvestorstocare.

Sowhat’sthefutureofgamesineducation? Therewillcontinuetobeinnovativeandpowerfulsolutions ined-tech,buttheywillbesmallandyou’llhavetohuntfor them.Themarketwillcontinuetobesaturatedbygiants fueledbygovernmentgrantsandphilanthropy,which makesthegemsthatstartupscreatehardertofind.Sothe futureofgamesineducationisfuzzy,butifyou’relucky, you’llbeabletofindthepearlsthatwillmakeaworldof differencetotheyounglearnersthatfindthem.

Charlie Van Norman Co-founder Mathbreakers
MAY 2018 | 21 LEADERSHIP THOUGHT

P

a

radigms of

Traditional Education

Educationandliteracyisanintegralpartofhumancivilization forcenturies.TheAncienttextsandscripturesaroundthe globementioneducationbeingimpartedbyGurukuls, Monasteries,Madrassasandvariousotherschoolingmediums.

Teachersandmentorsinancienttimesimpartedknowledgeregarding Religion,Scriptures,Philosophy,Literature,Warfare,Statecraft, Medicine,AstrologyandHistory,which,infact,arethemainstream subjectstaughttoday Thedomainofeducationhasevolvedfrom traditionalhandwrittentextandlearningmaterialtoHi-techinteractive classroomsandlaboratories.Thiscompleteoverhaulintheeducation sectorcanbeattributedtotheemergenceofEdTechstartupsand companieslately.EdTechcompanieshavechangedthelandscapeof entireeducationsectorandcreatingapositiveimpactglobally.

| MAY 201822

WhatdrivestheEdTechSector?

Whentheneedforsomethingbecomesessential,youare forcedtofindwaysofgettingorachievingit,whichis absolutelytrueinthecontextofEdTechfield.

MostoftheEdTechcompaniesarethebrainchildofinnovative mindsandincredibleideasofthetalentedfolks.Theyhavehadthe soleintenttomakeaconstructivechangeinthetraditionaleducation systemwithadvancedandhi-techsolutions,theydeveloped.

Manyatime,students,aswellasteachers,findthetraditionaleducation systemmonotonousanddisinteresting,whichaffectstheoverall developmentandproductivityofpupils,whoareinfactmuchmorecapable ofgraspingandlearning,ifengagedappropriately.Ifthelearningisa stressfulprocess,ithampersmotivationandqualityofeducation.Itissaid thatapersoncaneasilygraspandrecallvisualthingsthanjusttheory

Thevarioussubjectslikemathematics,biology,chemistry,art,etc.have becomefuntolearnandeasytocomprehendwiththeadvancedinteractiveand thought-provokinglearningsolutionsprovidedbytheEdTechcompanies, whichmakesitmoreeffectiveforpupilsinlongrun.Accordingtoarecent study,adrasticdifferencewasobservedinthestudentsfromelementaryto high-schoolintermsofproductivity,whowentthroughthedigitaland interactivelearningprocess.

Anotherimportantfactoris“student to teacher ratio.”Mostofthedeveloped andlesspopulatedcountrieshaveanadequatestudenttoteacherratioin schoolsandcolleges.However,it’sacompletelydifferentpicturein developing,underdevelopedanddenselypopulatedcountries,wherethe educationsectorisingrimconditionduetothelackofteachersandinadequate learningfacilities.Thequalityofeducationisalsocompromiseddueto governmentinactionsandapathy

EdTechcompaniesareplayinganextremelycrucialroleinthesecountriesby impartingeducationandprovidingmuch-neededlearninginfrastructuretothe massesinaveryminimalbudgetandtime.

LearnontheGo

Foralmostpast100yearsorso,wehavebeenfollowingalearningmodel (especiallyelementarytohighschoollevel)where,ateacherorprofessor standsatthefrontoftheclassroomexplainingideas,writingontheboard, whilestudentssitandlistenwiththelearningmaterialsbeingmostlyphysical textbooks.

MAY 2018 | 23 EDITOR’S PICK

Now,however,inthedigitalrealm,EdTechhastransformed theconventionalnotionofaclassroom.Theavailabilityof low-costandhigh-speedinternethasmadeitpossiblefor EdTechtoreachawiderandvastsectionofthepopulation. Studentsareusinglaptopsandtabletstolearnvarious aspectsofthecurriculumthroughdigitalmedia,and teachersfinditmoreappealingtoelucidatedifferentfacets oftheirsubjects.Manyschoolsandcollegeshaveinfact implementedBYOD(BringYourOwnDevice)policiesfor students’convenience.

Thisdigitallearningcontentismoreup-to-dateand comprehensiveinnature,whichallowsthepupilstoexplore andlearnattheirownpace.Itcanbealteredand customizedasperthelearners’needatanypointintime. Henceitgiveslibertytoschoolsandcollegestoeasilyadapt andembracethisdigitaltechnology

Distanceeducationisjustaclickawaytoday;onecan pursuetheinterestingcoursesfrommilesawaysittingin anothercityorcountryaltogether,thankstoe-learning programsofferedbyseveralinstitutionsacrosstheglobe.It saveshugetimeandmoneyfortheindividual,which couldn’tbepossiblewithinthetraditionaleducationsystem.

EdTechtoolsofferaveryhighlevelofuserengagement andlearning.TeachersandEducationalinstitutionsleverage theEdTechtoolstopracticallyandsmartlyaccessa student’sprogress.Insteadofwaitingforexamresultsto discloseastudent’sdevelopmentinaparticularsubject,one canuseEdTechtoolstomonitortheirperformanceon day-to-daybasis.Itoffersyouwaystotrackastudent’s performancebygoingthroughhisscores,classroom attendance,andparticipationandthencomeupwithaplan toworkontheweakareas.

Everysocietyisdividedintodifferentstrata.Somebelong totheprivilegedclassandsometomoderateandsometo underprivilegedclass.AccordingtoUNESCOreport, approx.thirty-fivepercentofworld’silliteratepopulation livesinIndia,whichisquitealarming.Duetotheadventof EdTechcompanies,thesituationischanginggradually,as anunderprivilegedclasshasnowaccesstodigitaleducation withthehelpNGOsandcivilsocieties.Thecountry’s

progressanddevelopmentrelyonitsyoungergeneration,& henceithastobewell-educatedandliterate.

EdTech,theFutureofEducation Edtechispoisedtobethebiggestandpossiblythemost profitabledigitalizedsectorinthefuture.Thissector possesseshugepotentialandoffersyouaplethoraoftools andoptionstolearn,unlikethepartialknowledgeoffered bycumbersomeandrelativelyexpensivetextbooks.Since allstudentsdon’thavethesamelearningproficiency,one canpersonalizetheseEdTechtoolsaccordingtoone’s needs.

Thesteepriseinthecostofahigh-school&college educationcoupledwiththecompetitivejobmarkethas allowedEdTechcompaniestoincreasinglygrowitsreachto themasses.

Fromcompaniesprovidingeducationviavideo conferencingandtousingneuroscienceforpersonalizing learningexperience,Edtechsectorisgrowingrapidlyin sizeandrevenue.EdTechisassumedtobethenext FinTech.

| MAY 201824

A Multimedia Artifact for Lifelong Learners

district, hence you always have a place to create, refine and share your work for a lifetime.”

TheAmbitiousEntrepreneurial

Passionateabouteducation,thefoundersofbulbrecognizedaneed.

Withoveradozenschoolagedchildrenamongthem,bulb’sfounders watchedtheirchildrenyearningforaplacetocreateideas,share projectsandultimatelyshowcasetheirbestwork.Throughoutthe20th century,studentworkhasendedupgatheringdustinfilingcabinetsand theteacher’sworkburiedinpilesofthree-ring-binders.Withdesign anddevelopmentbackgroundsinsoftwaredevelopment,thefounders designedapractical,simpleandbeautifulsolution.bulboffersstudents andteachersawaytoefficientlycreateaportfolioofacademicand professionalworkthatwillgrowwiththemforalifetime.

incethemeteoricriseoftechnology,the

Strajectoryofe-learninghasfolloweda similarpath.E-learningspawned everythingfrom“on-lineeducation”tovarious learningapplications,includingKahootand KhanAcademy Anothercriticalapplication bornoutofe-learningisthedigitalportfolio,a collectionofmultimediaartifactsthatshowcase students’learningexperiences,goalsand achievements.

bulbisasimple,easytousedigitalportfoliofor studentsandeducators,thatallowsanyoneto create,shareandshowcasetheirwork.

Launchedin2011andheadquarteredin Colorado,USA,bulbispurpose-builtfor learningatalllevels.bulbmakesitquickand easyforstudentstotelltheirlearningstoryfrom theirlaptop,tablet,orsmartphone.Froman educator’sperspective,bulbDigitalPortfolios canbeusedtodocumentthelearningprocess, encouragepeerreview,facilitateproject-based learning,promotecollaboration,andfosterthe developmentofhealthydigitalcitizenship.Most importantly,thecompanystates,“bulb is yours forever; it’s not a system owned by the school

EricGoldreyer,theCEOandCo-founderofbulb,ispassionateabout creatingnewwaysforlearningtoprosper Theconsummate entrepreneurstartedBedandBreakfast.comin1995.Hegrewthe companyintoatopspecialtylodgingbrand,andexpandeditsoffering throughtheacquisitionofseveralwebsitesandlodgingsoftware companies.

OvercomingChallengesandCreatingaMilestoneintheWorldof EducationTechnology

bulbhasalwaysheldsteadfasttoavisionanchoredbeyondthemost popular,currenttrends.Thepurposeofthecompanyistomodernizethe mostsignificant,fundamentalprinciplesofeducationbytransforming themintobeautiful,practical,andeasy-to-use21stcenturytechnology.

“At our inception, we knew if we could establish a shared vision that stayed true to the effective, time-tested pedagogical approaches, we would weather inevitable storms,”Goldreyersaid.

Sixyearslater,thebulbteamisstillpursuingthatvision,withmore strength,successandconvictionthanever.

DesigningtheExceptionalStrategythatCounts

bulbistheonlytrue“K-12andbeyond”portfoliointhemarket.

Eric Goldreyer, CEO
| MAY 201826

Oneveryimportantelementthatmakesbulbuniqueistheirclear purpose:buildthemostbeautiful,reliable,easy-to-usedigital portfolio.Thisisthesolefocusofthecompany Anothercritical elementisthatbulbisaboutaphilosophyofeducationratherthana tool.bulb’sclearfocusonhowusersteachandlearnaswellastheir impeccabledesignandcommitmentsetsthemapartfrommost EdTechcompanies.bulbbelongstotheusersotheycanleveragetheir portfoliowherevertheygo.Onceastudentoreducatorleavesthe classroom,theyareabletocontinuetobuildandrefinetheirbodyof work,anytime,anywhereandforalifetime.

Additionally,bulbbalancesthedemandsofITprofessionalsand educators,offeringeverythinganeducatororaschooldistrictneeds tosucceed,including:Learningsystemintegration,Auto-rostering, Administrativedashboards,On-siteprofessionaldevelopment,Robust privacy&datasecurityandCustomeducationpricingandmore.

“Education needs products designed by educators. The bulb team is made up of several talented teachers who know technology and know how people use it,”Ericsaid.

EdTechChallengesDowntheRoad

Schooldistricts,teachersandanyoneineducationarecurrently confrontingamajorchallengeintheEdTechmarkettoday,wecallit the“flood”ofdisparateEdTechsolutions.Everydayteachers, administrativeleadersandstudentsarebombardedwithshiny,new techtools.

“We’ve found that the edtech industry is quick to offer fast solutions to very complex education challenges. These ‘easy-fix’ solutions don’t often acknowledge the depth or expansiveness of the learning process and therefore don’t stand the test of time,”Ericsaid.

Additionally,withinthatfloodofsolutionsitisnearlyimpossibleto findawell-designed,easy-to-use,beautifulproduct.

That’swhybulb’stoppriorityistobuildanattractive,relevantand easy-to-useproduct.Veryfewcompaniesactuallyspendthetimeand moneyittakestodevelopthoughtfulandbeautifuleducation technologydespitethefactthatthefutureoflearningdependsonit!

EnrichingClientExperience

Firstandforemost,investinginbulbmeansnotonlyinvestingina life-longproductbutintheprocessesofcriticalthinking,selective curation,narrative-making,vision-casting,reflectionand collaboration.

Additionally,bulbmakescustomercarea fundamentalpartoftheirmission.

“bulb took everything I’ve learned from the service industry and applied it to serve education,”Ericsaid.

Clientsaresupportedbythemostresponsivecare teaminthebusiness,offeringhighly individualizedtechnicalsupport,near-immediate feedbackandhighlyresponsivedesignreflecting theirclients’uniqueneeds.

InvestingintheFuture

ThroughapartnershipwithFutureReadyand DigitalPromise,bulbcontinuestolistenandlearn fromatalentedgroupoflike-mindedpartners. Thisyear,alongsidethebestandbrightestinthe industry,Ericplanstofurtherinvestinthe productandcontinuetobringdigitallearning opportunitiestoallstudentsandeducators.

The
10
Most Innovative
EdTech Companies To Watch ‘‘
We don’t only want to be known as the best portfolio tool on the market; we want to transform the way students and educators think about learning.”
MAY 2018 | 27 ‘‘

nrecentyears,theemergenceof

ArtificialIntelligencehasopenedupnew vistasinalmosteverysphereofourlives includingeducation.Thesetechnological wondershavegivenwingstotheworldof educationtoflyhigherandexplorenewer horizonsofsuccess.Ithasmadeitswayto theclassroomsnearyoutomakelearning moreinteresting,personalized,andfullof amazementforthelearners.

QueriumbringsinsuchaVirtualTutor, whichemploysAItechnologytomimicthe skillsofgreattutorsandteachers.Foundedin January2013inAustin,TX,Queriumhelps teensandadultlearnerstomastercritical STEMskills,enablingthemtoachievetheir collegeandcareergoals.StepWise™Virtual Tutor,thekeytechnologyofthecompany providesstudentswithlow-cost,24*7access totheSTEMtrainingneededtosucceedin theircourseandbeyond.

TheDynamicDuoofQuerium

Lackofmathcompetenceisanepidemicin

QUERIUM

Revolutionizing Learning with Articial Intelligence

theUS.SuccessinAlgebraisgenerallyconsideredtobean importantbenchmarktoacademicsuccessinhighschooland college,yetalargenumberofstudentsaresociallypromotedinto highermathlevels,leavingthemunpreparedandlikelytofailin futuremathorsciencecourses.

AcrosstheU.S.,studentsadmittedindevelopmentalmathcoursesin communitycollegesduetotheirlackofmathskills,havelessthana 10%chanceoffinishingtheirdegrees.

KentFuka,theCEOandFounderofthecompanyalongwith Co-founder,PattiSmith,designedQueriumtohelptacklethis problem.

Earlier,KentwastheChairmanandCFOofAustin-based educationalpublisherThinkwell.PriortoThinkwell,Kentwasan earlyemployeeorfoundingemployeeofthreeVC-backedstartup companiesthatwentontohavesuccessfulIPOsfollowedby acquisition,includingTivoliSystems.Kentwasalsoafounding employeeofConvexComputerCorpwherehewasDirectorof ProductPlanningresponsiblefordefiningnext-generationcomputer architecture.

PattiSmithhasmorethan20yearsofexperienceofdriving educationalproductstrategyandmarketingsolutionsthataddress emergingtechnologiesandmarketdemands.

TheTechnologythatMakesQueriumUnique Querium’skeytechnologyisStepWiseVirtualTutor,aSaaS-based tutoringsystem.StepWiseusesanAIexpertsystemtohelpstudents mastermathematics.

WithinStepWise,studentssolveproblemsbysubmittingeachstep forevaluation;theAIengineimmediatelytellsstudentsiftheirstep iscorrectorincorrect.

Ifstudentsrequesthints,StepWiseinformsthemwhythestepis wrongorsuggestswhattodonext.Studentsmayalsoasktobe

I
Patti Smith, Co-founder & CMO Kent Fuka, Founder & CEO
| MAY 201828

shownturn-by-turninstructionstocompletethesolutionatany pointwhilesolvingaproblem.

AkeydifferentiatorforStepWiseisthatstudentsarenotrequired tofollowagivenpathinorderfortheirstepstobeunderstood. StepWiseencodesmultiplemethodsandassociatedrulesfor problemsolvinganderroranalysis,includingtechniquesat differentlevelsofexpertise.Aslongasthestepismathematically valid,StepWisewillacceptthestepandallowthestudenttomove forward.

Wheneverstudentsmakeerrors,regardlessofwhethertheerror comesfromanewskill,askillthatshouldhavebeenmastered previously,oracarelessmistake,StepWiseanalyzeserrorsand coachesstudentsbackonthepathtosuccessfullycompletethe assignment.

ExcitingOpportunitiesandStrategicChallenges

SomeofthemostexcitinginnovationsinEdTechareintheuseof datatoimprovestudentsuccess.Whilegoodteachershavealways beenadeptatreadingtheirstudents’visiblecues,theinsightsthey cangainfromlearninganalyticstoolsallowthemtointervene morequicklyandaccurately.Aproliferationofmobileandonline gamesandactivitiesinthemarkethasbeendesignedtoengage students,improvelearningoutcomes,andgeneratedatafor teachers.TheuseofAIforpersonalizedlearningisanother especiallyexcitingareaofopportunitybecauseofitsabilityto provideincrediblydetailed,individualizedfeedbacktostudentsat theirmomentofconfusionandsharethatinformationwith teachers.

SomeofthechallengesintheEdTechindustryincludethesheer numberofnewcompaniescompetinginanalreadycrowded space,dataintegration,andpricing.Itisdifficultforastartupto breakthroughthenoiseofsomanycompetingproductstogetthe attentionofteachers,andit’shardforteacherstofullyevaluate softwareproductswithouttestingthemwithstudentswhichcanbe timeconsumingandcounter-productive.Then,whenteachers implementproductsfrommultiplecompanies,theymustaccess studentperformancedataacrossdifferentplatforms,eachwith theirownlearningcurvefortheteacher AndEdTechcompanies mustbattlethroughthedownwardpressurefromschoolson pricing,makingittoughtoachieveprofitability.

TheClient-FriendlyApproachofQuerium

Queriumlicensesitstechnologytopublishersandotheronline

contentproviderstointegrateintotheir solutions.Becauseofthetechnicalchallenges ofdevelopingbothin-houseexpertiseinAIand mathpedagogytodeliverasingleproduct,itis morecosteffectiveforthechannelpartnersto workwithQueriumthantobuildtheirown in-houseAIgrouptodevelopavirtualmath tutorlikeStepWise.Asforschoolsand teachers,thecompanyhasminimizedthetime andeffortforteacherstoimplementour products:noadditionalset-uporprovisioning ofstudents,noclassroominstructorsintheuse oftheproducts.

FutureEndeavor

TheAItechnologyinQueriumStepWisecan extendtosupportothermulti-stepproblems thatstudentsfaceeverydayinclassesand careers.Thereisanexcitingrangeofadditional STEMsubjectareasthatQueriumcanexpand StepWisetohandleinthefuture,rangingfrom technicaleducationforautorepairandallied healthfieldsupthroughquantumphysicsand biochemistry

The10Most Innovative EdTech Companies To Watch
‘‘
StepWise analyzes students’ errors and coaches them back on the path to successfully complete the assignment
MAY 2018 | 29 ‘‘

NECESSARYDELIBERATIONS

SUCCESSFUL EDTECH STARTUP FOR ESTABLISHING A

Educationhasalwaysbeenaninteresting phenomenonwiththeacquisitionofknowledge, skills,values,beliefs,andhabits.Schoolisoften regardedasthefirsthomeforthestudents,whichmerely focusesonthecompletionofthesyllabus.Buttheemerging EdTechstartupsarerampinguptotransformthiseducation sector Theyareacutelystrugglingtochangetheway

knowledgeisimparted,beatthecompetition,and revolutionizetheGlobalEdTechmarketandspace. Currently,manyoftheEdTechstartupentrepreneursare facingchallenges,beingattentiveandcomingupwiththe bigideastorenovatethehighlycompetitiveeducation industry

| MAY 201832

ComprehendingtheIntricateEdTechMarketto EstablishBetterProducts

Inordertowithstandthecomplexities,itisnecessaryforan EdTechstartupcompanytoanalyzetheexistingmarket. Theyshoulddeveloptheirproductinsuchacreativeway thatitwouldsuccessfullysatisfythepoolofconsumersor theinstitutionswillingtobuythem.Theproductofferings shouldbeflexibleenoughtotheneedsoftheenduser.The companiesneedtofocusontheunderstandingofthe demandgapfortheEdTechproductsandconcentrateon realdemands.Keepinginmindthemarketchallenges,they shouldactivelyfocusonattractingandappealingtothe decisionmakers-principals,schooladministrators&policy makersaswellasstudentsandtheirparents.Theyshould remoldthetraditionaleducation-basedmarketpracticesto createabetterproductandtoattainstabilityinthepresent educationsector

UnderstandingtheCoreandCompetitiveLandscape

Theeducationsectorhasenoughoptionscompetingforthe samepoolofeducationalinstitutions.AnEdTechstartup shouldhaveaperfectsolutionandstrategytodealwiththe growingcompetitionandbethebestinthecutting-edge educationsystem.Analyzingthesolutionsandtargetingthe productswillprovidetheEdTechstartuporganizationswith abetterproducttowithstandthecompetitivelandscape. Thiswillhelptheminsavingtimeandeffectivelyproviding insightsforadifferentiatedmarketingstrategytopositionit againstothers.Theyshouldhavethepotentialtocreatea benchmarkthatwoulddifferentiatethemfromthecrowd. Thecompetitivelandscapewillprovidethemwiththe chancestobeattheirownweaknessesandtobean incredibleEdTechstartup.

SignificanceofthePersonnel

Theeducationsystemcannotberevolutionizedbyone;it needsasquadhavingthepotentialtogoalongway.This canbeattained,whentheEdTechstartupswouldfocuson possessingagoodnetworkandrelationshiptouplifttheir strategiesingettingthepurchaseorderfromtheirrespective clients.Tobroadenthecompanyhorizons,thereisaneed forthepersonnel,wellconnectedwithteachers,principals, andotherdecision-makerstogetproperfeedbackonthe Minimum Viable Product (MVP).Thiswouldhelpthe EdTechstartupenterprisestodesigntheirproductsasper

userrequirements.Thestaffshouldcomprisemembersthat candistinguishthepositioningoftheproductand effectivelymarketit.Additionally,thestartupenterprise needstherightteamforthesuccessfulmarketing,decoding therevenuecode,andprovidingsolutionstotheclient’s problem.

DevelopingaScalableandSuccessfulBusinessModel

Itisnecessarytohaveanenterprisemetricsthatcantestthe scalabilityofthebusinessmodelastheinvestorsandclients arepossiblyskepticalaboutthegrowingentrantsinthe existingmarket.Thesecompanymetricsmaybethearising industrialopportunities,pricingofcurrentgoods,and understandingtheneedsoftheenduser.Thiswouldallow theEdtechstartuporganizationstoscaleintocurrentand growingcompanysector.Thescalablebusinessmodelwill helpthemtoexponentiallyexpandtheirbusinessandtheir operationalstrategies.Developingasuccessfulbusiness modelwouldsupportthebuddingEdtechorganizationsto becomemoreagileandadaptivetothechangesinthe dynamicbusinessenvironment.

DedicationisVital

TheEdTechstartupsneedtosustainthebusinesstillitstarts gainingpaidclientsandattractingexternalfunding.This commitmentisthesolutiontotheproblemsthatare imperativetobecrackedforthebettermentoftheeducation andhelpincorefunctioningoftheadministrationofthe organization.TheEdTechstartupsneedtohaveagood networkwiththeprimaryinvestorsoftheeducationsystem, stickingtothenormsofeducation.Theyoughttohavethe abilitytoscalethebusinesstotherightsizeuntilthetimeit anticipatesthefinancetocomeinthebusiness. PerseverancewillleadtheEdTechstartupenterprisesto attainstabilityandwithstandthegrowthcurve.

GlobalEdTechmarketispredictedtogrowat17%peryear toreach$252Billioninthenearfuture.Thisdevelopment willleadtogiganticbenefitsforthestudentsandopenup thepotentialforamassiverangeofappsanddevicesto supportthisdevelopment.Theinnovativeuseoftechnology inteachingandlearningwouldrevampthetraditional educationalsystemandtransformthefutureofthe educationsector,linkingthestudentsandprofessionals.

MAY 2018 | 33 INSIGHTS’ PERSPECTIVE

Enriching Global Education with Flipped Learning Technology

companyistoconnectgreateducatorsandexpertswiththestudents acrosstheworld.WithrisingnumberoftabletdevicesandiPadsat schoolsacrosstheworld,ShowMeissteadilyexpandingitsuserbase, alreadyreachingmorethan20millionteachersandstudents.

ThePassionateLeader

AdamBdoyan,theFounderandCEOofShowMe,holdsaBSin RadioPhysicsfromYerevanStateUniversityandanMBAfromNew YorkInstituteofTechnology Theaccomplishedentrepreneur previouslymanagedthee-mailplatformteamatLycosEurope,which wasserving25milliondailyactiveusers.Apartfromthat,healso helpedtobuildoneofthebestRealEstatemarketingenginesofNew YorkCity

Fprocesswhichmakeslearningmore engagingandfruitfulforlearnersand involvestheminthelearningprocesswithout mucheffort.Thisisthemostacclaimedand admiredprocessofeducationtodaywherethe classroomactivitiesandhomeworkassignments arereversedorflipped.Thenewgenerationhas becomesmartandsohasthelearningand teachingprocess.Withtheflippedetiquettesof technology,thelearningmethodologyhasalso beenflippedtoenrichtheclassroomexperience.

lippedlearningisablendedlearning

AdamwithSan,anotherCo-Founder,decidedtocreateShowMeto democratizelearningandconnectgreatteacherstostudentsacrossthe worldwiththehelpofadvancedtechnology

SurpassingtheInitialChallenges

ThefirstchallengeofShowMewastoovercomethefearoftechnology fromthemindoftheteachers.“They were skeptically looking at the flipped classroom concept at the early stages”,assertsAdam.

ShowMeisaflippedlearningtechnologythat turnsatouchscreendeviceintoapersonal interactivewhiteboardallowingteachersto easilyrecordvoice-overlessonsandsharewith theirprivateclassroomsoracommunityof teachersandstudents.Foundedin2009, ShowMegraduatedfromtheDreamItVentures acceleratorandreceivedaninitialfundingfrom reputableVCssuchasLererHippeau,SV Angel,Betaworks,LearnCapital,BoldStart, andEniac.ShowMeisbuildingaglobal learningcommunity-aplacewhereanyonecan learnorteachanything.Themissionofthis

Itwastheuserfriendlyexperiencetheappwasproviding,thathelped thecompanytoovercomethatchallenge.Theappalloweduserstoget startedwithoutanyneedfortutorials.It’ssuperintuitiveandteachers couldeasilynavigateandcreatetheirlessonsandsharewiththeir students.

Initially,ShowMewasavailableonlyoniPadsandmanygroupsof teacherscouldn’tgetaccesstotheapp.AfterreleasingShowMeappon otherplatformssuchasChromebooksandAndroidtablestheapp becameabletoreachawidernetworkofteachers.

TheUniqueFeaturesthatMadetheDifference ShowMeappisaninteractivewhiteboardthathelpsteacherstocreate instructionalvideolessonswiththeirhandwritingandvoice. Thisuser-friendlyclassroomapphasmanypowerfuland comprehensivefeatures:

Adam Bdoyan, Founder & CEO
| MAY 201834

1. Explore

WithExploresectionintheapp,anyteacherorstudent regardlessofwheretheyliveorwhatschooltheyarefrom,can getaccesstoallgreatlessonscreatedbyamazingeducators acrosstheworld.

2. Groups

Itisaconvenienttoolforteachersthathasmadeiteasierto communicatewiththeentireclassroomorstudentgroupsinside aclassroom.

3. Analytics

ShowMe’sanalyticssuiteletseducatorsrecordeachindividual student’sprogressthroughlessonsandtheintuitiveinterface.As aresult,teacherscangiveeachstudentthepersonalized attentionandsupporttheyneed.

4. Schoolchannel

SchoolteacherscaneffectivelycreatetheirlibraryofShowMe lessonswithSchoolChannel.It’sanexclusivelibrarytowhich school’sstudentswillonlyhaveaccessto.

5. Slides

WithShowMeapp,teacherscannotonlycreatevideolessons butalsoexportthemtoslidesandprinttheirlessonsanytime.

6. Courses

WiththehelpofShowMe’sCoursesfeature,teacherscanput togethermultipleShowMelessonsintoonecourse,oneplaylist makingitmorecompatibleforstudentuse.

7. GoogleClassroomIntegration

Itisanincrediblyimportanttoolforeducatorsacrosstheglobe. WithGoogleClassroomintegration,ShowMeallowsteachersto uploadtheURLoftheirslidesandvideopresentations,making iteasyforstudentstoview,download,andstoreteaching materialsastheygo.

SomeMorePositiveAttributesoftheApp

Theapphasmadetheeducatorsmoreempoweredtoutilizethe classroomtimeinamoreefficientandbeneficialway,todeliver personalizedlessonsmoreaccuratelyimprovingtheteacher-student interactions.

However,asthesectorhasbecomesomuchfragmentedwith numerousapplications,sometimesitbecomesreallychallengingfor theteacherstokeepupwiththeflow.

BeneficialFactorsforClients

ShowMeisatotallyfreeappwhichallowsits userstosignupforfree.Theappissuper intuitiveanddoesnotrequireanyspecialtraining. Usersjustneedtoopentheappandstartfocusing onlessoncreation.Teacherscancreateunlimited studentaccountsandeasilymonitorstudents’ individuallearningprogressandengageingroup activities.Teacherscanbuildamazingportfolios andshareitstraightaway.Mostimportantly, teachersandSchoolscanstorealltheirvideo lessonsandlibrariesindefinitelywiththecloud storageofShowMe.

FutureProspect

Today,ShowMehasover20millionteachersand educatorscreatingamazinglessonsandsharing thosewiththeirstudents.Thisnumberofusersis growingexponentially.Inaverynearfuture,the appisexpectedtobeusedandappreciatedbythe vastmajorityofschoolsandeducatorsaroundthe globe.

Thus,ShowMeisinitswaytobecomethething ofexcellenceinaclassroom–wherealllessons andnoteswhethervideosorslidescanbe permanentlyrecordedandaccessedfrom anywhere.

The10Most Innovative EdTech Companies To Watch ‘‘ Create beautiful tutorials with the tap of your nger MAY 2018 | 35 ‘‘

The Impact of EDUCATIONAL Technologies on the heeducationrevolutionnowadayshasbeenhighly

Tdrivenandgreatlyinfluencedbytechnology. Technicaladvancementinthefieldhastransformed thelearningsystemtoitscore.Thetechnologyisevolving theeducationandtheinnovationsarebeingembracedwith everystepsofitsevolution.Afterwaitingforseveralyears, educationaltechnologiesareimpactingonhowstudents, corporates,andbusinessprofessionalswishedtolearn. Investmentsareconstantlyflowingintotheedtechmarketat anunprecedentedrate.Thecloud-basedLMStechnologies includingvirtualclassroom,mobiledevices,digitalreaders, on-demandvideosandonlinecoursesareconstantly thrivingandcontinuouslycateringthemarketfor innovation.

Institutional Ecosystem

Withthehelpoftheupcomingeducationtechnology companiesandentrepreneurs,educationalinstitutesare capableofidentifyingthepossibilitytoleveragethe innovativeproductsbeyondtheboundariesanddesignthe toolsthatquenchmillennialdemands.Bothpedagogyin educationalinstitutesandtrainingincorporateshavebeen

| MAY 201838

enormouslybenefitedwiththeintroductionofnewtools andtechnology.Somemajorsectorswhicharegoingto witnessprospectivedevelopmentandinnovationare:

LearningManagementSystems(LMS)

Withthehelpofcomputerprograms,LMSplatform deliversseveraleducationcoursesinanorganizedway Thissystemutilizesdiversecustomerbasealongwithboth onlineandofflinebyvariouseducationalbodies.This educationalecosystemactsasaprimarytargetfortech companiesstrivingforinnovation.ThisLMSplatform enablesthousandsoflearnersacrossthenationtopursue onlinecertificatecourseanytime,anywhere.

It’samulti-modalplatformthatoffersseveralprogramsto studentsandexecutivesthroughonlinemodulesandvideo lectures.Intherecentyears,someglobalcompaniessuchas TataElxsithathassetupthefirstvirtualrealityor visualizationfacilityandalsoareworkingtowards designingVRbasedlearningmanagementsystems.

TeachingAssistance

Forteachingassistance,thetechnologyisdeliberatelyopen forthedisruption.Variousvideoplatformsarestreaming acrosstheglobetosharethelecturesofteachers.The popularityofteachingassistancemethodshasramped-upin notimewiththeadventofchatbots,real-timeassistance, andextensivesupportsystem.Thetransformationof teachingmethodsandteachersiscertainwithinnovative approachesofedtechcompaniestowardsassistancetools. Thetraditionalteacherscanbealeader,facilitators,and innovatorequippedwithrealworldskills.

EnhancedUseofVirtualReality

Thevirtualrealityisanewtechniquetocompletelyaccess educationasareal-worldobject.Thetechleaderssuchas Google,HTCandSamsungareinvestingmassivelyinthe developmentofeducationalapplicationusingVR technology Thestudentscangetabetteranddetailed understandingofthecontentbyincorporatingvirtualreality ineducationsystem,andcomplexdatacanberesolvedinto simplemodules.

Intheearlyyearof2015,Googlelaunchedthe ‘Expeditions Pioneer Program’ thathasalreadyallowedoverone millionstudentsfromalmostelevencountriestoexplore virtualworldusingGoogleCardboard.Virtualrealitywill soonbringimaginationtoreallifeforstudents.

ArtificialIntelligence

Byempoweringedtechindustrywithautomationand awesomeness,Artificialintelligenceisahugevaultinthe educationsystem.Thesatisfyingthingaboutthissegment liesinautomatingnearlyallkindsoflearningresources. Bothteachersandstudentsareworkingefficientlywith specialneedsofchildrenwiththehelpofinnovativeAI productsanddevices.Itisheadingonthecreativepathwith theintroductionofrobotics,machinelearninganddesign thinkingunderthehood.

Mobile-StyleEducation

Today,numerousstudentsownamobiledevice.This learningtechnologycanimprovetheengagementand motivationacrossalllearningabilities.Mobilelearningwill alsoofferaccessibilityforlearningandgreaterflexibilityat home.Theteacherscanbeallowedtoprovideafully immersive,integratedlearningexperienceforalllearning stylesandabilitieswithintheclassroombyconnecting mobiletechnologyanddevices.

Withthestudent’sextensiveuseoftechnology,many schoolswillbeabletoadopttablet-likeexperiencesfor theirfrontofclassdisplaysandincorporatethiswith camouflagedlearningtechniquesandthegamificationof learning.Thetraditionalinteractivewhiteboardsare becomingcostlytoreplaceandhardertoscale,whereas SMTsareturningmorefuture-proofwithupgradeable technologies.Meanwhile,innovativeteachersarefinding waystousetechnologyfordifferentiatedlearningand gettingmorecreativewiththeiredtech,andincreased engagement.

Thegreatestpotentialimpactofeducationaltechnologyon studentswillbetheopportunitytonurtureskillstohelp themsucceed,increasethequalityoflearningacross mixed-abilityclasses,andprotectstudents’onlinesafety

Thekeyaspectofinnovationineducationtechnologyisthe adoptionrateofnewtoolsandtechnologiesbythelearners ofthemillennialcommunity.Theyaretransformingleaders forfutureandexploringallpossiblewaystoachievebest technicallyoptimizedlearninganddrivingideasinedtech companies.Theinnovationwillkeepontakingplacealong withittheeducationandtrainingindustrywillcontinueto evolve,andthemarketwillhavelastingimpactsforyears tocome.

MAY 2018 | 39 EDUTALK

THE Technological Resources

ARE Keys as Teachers Shape Education’s Next Big Leaps forward in Schools

incethearrivalandsubsequentgrowthinwidespread

Suseofdigitaltoolsinclassroomsallovertheworld, theeducationindustryhasgonethroughchangesthat manywoulddeemrevolutionary.

Devicessuchaswhiteboards,tabletsandsmartphones, coupledwithlearningmanagementplatformsanddigital resourceavailabilitymay,atfirstglance,justbeadditional educationaltoolsteacherscanusetofurtherstudents’ learningexperiencesandpromotegreaterknowledge acquisition.Firstandforemostitisstilltheteacherwho remainsthekeytothedevelopmentofthelearningprocess, and,ultimately,determinesitssuccessorfailure.Yet,itis alsoundeniablethattechnologicalresourcesinschoolshave

openedupamyriadofnewpossibilitiesforeducators,is greatlyimpactingthecurrentgenerationofstudentsand willkeepplayingacentralroleinthefutureofeducation.

ANewModel

Sincetheturnofthemillennium,theimplementationofa digitalprojectusingnewInformationandCommunication Technologiesappliedtoeducationhaveallowedteachersto buildanewworkingmodelforeverylearningenvironment, fromprimaryandsecondaryschoolstouniversities, vocationaltrainingcentrestolanguageinstitutes, homeschoolingandworkplaceskillsupdateprograms, amongothers.

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About the Author

Gonzalo Baranda is, since 2010, the Co-founder and CEO of BlinkLearning, an educational technology company present in more than 40 countries. He is a Business Administration graduate of CUNEF in Madrid and holds an MBA from Columbia University in New York.

Gonzalo Baranda CEO BlinkLearning
MAY 2018 | 41 EXPERTS’ COLUMN

Thisnewmodelisprimarilycharacterisedbythe gradualtransitionfromaone-waycommunication approachtoincreasinglyflexiblelearningsettings wherestudentinteractionandcollaboration,selflearningandadiversificationofinformationformats takeprecedence.

Theparadigmshifthasalsobenefittedgreatlyfromthe developmentofinnovativeteachingmethodologies whichhaveevolvedsubstantiallyorwereentirelyonly madepossibleusingtechnologicalresources.When correctlyappliedbymotivatededucators,severalof theseclassroomtechniques,suchasFlipped Classroom,Project-basedLearningorGamification havebecomeovertimeteacherfavourites,bringing aboutaparticularlearningdynamicandgenerally boostingstudentperformance.

TheImportanceofIncreasedResourceAvailability

Startingadigitalprojectfromscratchinanylearning environmentcanbeachallengingendeavour.Itisat once,time-consuming,budget-demandingandoften slowtoproducethedesiredresults.However,teachers andadministratorsagreethatitisbeneficialinthelong run,asBlinkLearning’slatestSurveyontheuseof technologyintheClassroomshows.Thesurvey, whichcollectedrepliesfromover2,000teachers, foundthat94.1%ofrespondentswouldrecommendto acolleaguestartingadigitalprojectattheirschool.

Beyondbeingausefultoolforteachersandstudents alike,inthesensethateducationalcontentisdisplayed inamuchmoreuser-friendlywaythanyesteryear’s formatsaswellashighlyinteractiveandwith immediatefeedback-whichisparticularlyimportant whendealingwithyoungerstudentswithshort attentionspans-technologicalresourcesareameans tobetterengagethe“anywhere,anytime,anyhow” mindsetoftoday’smillennialsandGenerationZ individuals.Accessingcontentdirectlyfromthecloud atschool,athomeoronthemoveanywherein betweenusingaslewofdifferentdevicesisan extraordinaryadvantagethatgoesalongwayto strengthencommunicationandinformationsharing.

And,atitscore,thatisthefoundationalpillarof learning.

Furthermore,astrongcasecanbemadethat technologicalresourcesespeciallydesignedfor educationpurposesandcustomizedtoaddresseach student’suniquelearningpaceandindividual strengthsandweaknessesis,sofar,thegreatesttool thatcanbeusedtoachievethemostdemocratized educationpossible.Notonlydothesedigitalformats helpopenupstudents’mindstoanunparalleledtrove ofinformationandpossibilitiestouseit,italso cheapenstheaccesstoit.Thisisespeciallytruein moreremoteregionsoftheglobewhere,forone reasonoranother,accesstotraditionaleducation resourcesisscarceorrestricted,asIndia’sSugata Mitra,winnerof2013’sTEDPrize,showedtogreat effectwithhisSOLEandSchoolintheCloudmodel ofeducation.

ManagementEfficiency

Butotheradvantagesawaitschoolswhodecidetostart adigitalproject.Theserangefromadministration efficiency,tostudenthealthandsecurity,parent engagementandecologicalgains,tonamebutafew.

TheadventoftheInternetofThings-atermcoinedin 1999butonlyrecentlystartingtoliveuptoitsoriginal promise-isturningschoolsintohighlyintegrated digitalinfrastructures,whereaccesscardsmonitor employeeandstudentattendance,grademanagement isautomatedtoagreatextent,riskystudentbehaviour isdetectedearlyandparentsreceivereal-time informationregardingtheirchildren.

Insidetheclassroom,thismanagementefficiencyalso helpsteachersconsiderablywiththeirworkloads, allowingthemtofocusonwhatmattersmost:the student.Asanever-evolvingtool,technological resourcescanpresentchallengesbuttheyalsooffer enormouspossibilities,anditisdifficulttoseehowa modernforward-thinkingeducationalinstitution wouldcopewithoutthem.

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