The 10 Most Innovative Healthcare Solution Providers 2018 August2018

Satish Kumar CEO Med A-Z

Paul Black

Editor’s Note

Reforming the Benchmarks of Healthcare

Let’sheadintothetimewhereanentirepopulationofavillagehadtoleavetheirhousesand

everythingearned,fearingasingleepidemic.Atime,whentherewerenodiagnosingtechniquesor surgeriesavailable,tofulfillourwishofahealthyandlonglife.Imagine,whatifwehadtofaceit now?Whatiftherearenohospitalsorotheradvancedhealthcareinstitutestoensureoursafetyandwellbeing?Thisthoughtsurelydisturbsourcomfortzonedoesn’tit?

th Fromthe17 centurytothegenerationX,healthcarehasundergonethroughanenormouschange.Thanks toincredibleinnovationsthathastransformedthearenaandeventuallyhumanlives.Thehealthcare industryisexperiencingthemostrapidpaceofinnovationever.Thisshifthasbeendrivenwithnew innovationspresentingtantalizingvalueforhealthcare.Andtheyareservingthepurposeofhealthcarei.e. careinthebestpossibleway.

Beitthebigx-raymachinesusedinthehospitalsfordiagnosisorthelaserbeamsresolvingeyeproblems everyinnovationhasreducedtheunrequiredtimeframe.Theyaremakinghealthcareeasierandefficient thaneverbeforeandthattooinareal-time.However,somestudiesalsoshowthattheinnovationshave raisedthebarofexpectationsofcustomers.

Customersarehopingtogetcuredassoonaspossiblewhichnotacakewalkforcrowdedsystems hospitals.Patientsatisfactionhasbecomepertinentforhospitalsforafewreasons:Consumersarebeing moreselectiveastheylookforthemostaffordableprovider;patientloyaltyisatapremiumduetotough competitionamonghospitals;andCMS’value-basedpurchasingnowfactorspatientexperienceinto Medicarereimbursements.

TheU.S.healthcarecommunityconvergedatthe2018HIMSSconferenceinLasVegasearlierthis month,wherehealthcareleaders,vendorsandregulatorsconfrontedthechallengesofridingthe currentsofinnovationwhileconsistentlyandstrategicallyprioritizingpatientsandprovidingthem withgreaterknowledgeandmorecontroloftheirhealthcare.

Althoughhospitalsareusinganumberofdifferentstrategiestoimprovethisarea,suchasemploying carenavigators,careteamsorevenchiefpatientexperienceofficers.Asthehealthcarebusinesses continuetomakestrategicacquisitionsandverticalintegrations,thereisagreaterneedforsmooth transitionsofIToperationsacrossthoseintegrationswhilemaintainingreliableandtransparent servicestothoseonthefrontlinesofcaredelivery.Informationtechnologyisalsoplayingarolein coordinatingcaretoimprovethepatientexperience.

Consideringallthisfactors,InsighsSuccesshascuratedalistofThe10MostInnovative HealthcareSolutionProviders2018whicharereformingthebenchmarksofHealthcarewiththeir ground-breakinginnovationandreal-timeassistance.

FeaturingastheCoverStorywehaveMedAZwhichdevelopsandmarketsinformationtechnology solutionstothehealthcareindustry.Withyearsofcombinedsoftwaredevelopmentexperienceand8 yearsofclientfeedback,MedA-Zhasaccumulatedrichexperienceinsupportingitsworldwide clientswithitsprocessbuildingtools.

WehavealsofeaturedAbionicSAisaSwissmedtechcompanyheadquarteredinLausannethat specializesinmedicaldevicesandinvitrodiagnostics;AdhereTech,itsprogramincreasesadherence tospecialtymedicationsbyapproximately20%;AllscriptsisleadingthehealthcareITmovement intothevalue-enabledworldoftomorrow;CereSoft,Inc.thatprovidesapplicationserviceprovider baseddatacapturesolutionsforthehealthcareindustry;eDataPlatform,aninnovative technologicallyadvancedplatformthatenablesanorganizationtodeployasuiteoftailoredbusiness applications;NextShiftisahealthcaretechnologyinnovationcompanycommittedtobetter healthcarebyworkingwithitsclientsandpartnerstodevelopbreakthroughdigitalsolutions; Rethinkisaglobalhealthtechnologycompanyprovidingcloud-basedtreatmenttools,trainingand clinicalsupportsforindividualswithdevelopmentaldisabilitiesandtheircaregivers;Vee Technologiesisaglobalbusinessprocessmanagementfirm.Thecompanyprovidesstrategic servicestoleadingglobalbusinessesthathelpthemreachtheirfullpotential.

Inadditiontothis,wehavealsoincludedenrichingarticlespennedbyindustryleadersandourinhouseeditorialteam.

Let’s flip shall we?

Kedar Kulkarni

Cover Story

Satish Kumar CEO

Med A-Z:

A Novel Approach towards Improving Medical Business Processes

We help healthcare providers manage the business of medicine while they concentrate on the practice of Medicine.

Thetechnologicalrevolutionhasemergedasan enablingfactorinthedevelopmentofalmost everysector.Onasimilarnote,thehealthcare industryisfacingnumerouschallengesintoday’s dynamicbusinessenvironment,beitclinical,nonclinicaloroperationalprocessesinhospitals.Hence,the industryisembracingdigitaltransformationandmaking significantinvestmentsinprocessesandtechnologiesto cutdowncosts,increaseaccesstocaredelivery,and improvemedicalcare.Ateamofinformationtechnology professionalsandclinicalexperts,withanobjectiveto improvemedicalbusinessprocessesformed , MedA-Z asawhollyownedsubsidiaryofKoniAmeriTech Services,Inc.

With400yearsofcombinedsoftwaredevelopment experienceand8yearsofclientfeedback,MedA-Zhas accumulatedrichexperienceinsupportingitsworldwide clientswithitsprocessbuildingtools.Itsgoalisto leveragetechnologyinprovidingtheirservicesina totallysecure,reliableandsimplifiedmanner.The companytargetsambulatorypracticesandoutpatient clinicsandispartofa4productstrategythattargetsthe healthcaremarketplace.

AnIntegratedHealthcareSystem

MedA-Zstartedwithasimplevision,tohelpdoctors deliverhighqualitycaretothepatients,whileensuring theygetpaidforeverythingtheydo.Ithelpshealthcare providersmanagetheirbusinessesbyenablingthemto concentrateontheirpatients.Ithasitselevatorpitchfor theircustomerwhichstates‘Wehelpyouintakingcare ofyourbusinessofmedicine,whileyoutakecareofthe practiceofmedicine.’

MedA-Zoffersafullyintegratedsolutionforpatient carecalled‘MedA-ZComplete’,whichcomprisesof threemodulesincludingElectronicHealthRecords

(EHR),RevenueCycleManagement(RCM),and PracticeManagement.Theplatformisdesignedaround theconceptofdatainteroperability,whichcreatesthe abilitytolinkdisparatehealthmanagementsystems, enablinghealthcareproviderstoexchangeelectronic healthcaredatawithease,andeventuallyimproving patientcare.TheMedA-ZCompleteplatformis designedtoaddresskeychallengeslikedataoperability betweensystems,robustdatasecurity,andoutcome basedpatientcare.

®

Inadditiontothesesolutions,MAIEDEN,ananalytics andpopulationhealthmanagementsoftware,isthe company’snewlyevolvedplatform.Itcombinescutting edgeanalyticaltoolswithsupportandservicestohelp thehealthcareindustry.Italsodeliversvalue-based-care, whileimprovingclinicaloutcomesandprovidescost effectivecareforpatients.Theotherproductsincludes MAIEDENforpopulationmanagementandclinicaland ® qualitybenchmarks,MAIREMINDERSforautomated ® remindersbytext,phoneandemail,MAIPRACTICUM ® forrecordingandtracking,Practicumfornursingand otherspecialtiesandMAIDOCfordocument ® managementusinglatestdigitizationtechnologiesfor easyaccesslikeQRcodes.

IngenuityatitsBest

Itisingenuitythattakesparticularpersononestepahead oftheothers.Afterservinginparentcompany,Koni AmeriTechServicesasaconsultant, now SatishKumar holdtheroleof inMedA-Z.Satishhas CEOofAPAC ® playedakeyroleindevelopingMAIEDENandrolling itouttothecustomersinUS.

AccordingtoSatish,mostEHRsaredesignedtoworkon the‘fee-for-service’model,whereasthefocusisshifting toward‘valuebasedcare’model.Thegroundisshifting ® fromcuretoprevention. MedA-ZandMAIEDENhelp

At Med A-Z, it’s our goal to leverage technology to provide these services in a way that is totally secure, reliable and easy-to-use.

providersfocusonjustthat.Hestatesthatthefocusis ® nowtotakeMedA-ZCompletealongwithMAIEDEN acrossMiddleEast,SouthAfricawithplanstorollout theproductsinIndiainearly2019.

FromChallengedSensedtoitsSolution

AccordingtoVasuS.Iyengar,theFounderandCTO, MedA-Zsensedchallengesinthehealthcareindustry whichwereon2fronts.Firstchallengewastoprovide qualitycaretothepatients.Thesecondchallengewasof enterprisesonhandlingrevenuesneededtoruntheir business,intheformofclaimsandreimbursements.In hisviews,thesecondchallengeissomething,a healthcareprovidertypicallydoesnotneedtofocuson, butisforcedanyway.

ItwasthisinspirationthatledMedA-Zcomeupwitha solutionthatallowshealthcareproviderstoconcentrate onpatientcare.Thecompanywilltakecareoftherest, includingclaimsandreimbursement,regulatoryissues, guidelinesetc.

EvolvingwithHindrances

MedA-Zwasstartedin2003.Inmorethanadecade,the companyevolvedfromchallengeswithmitigating strategiesemployed.

Initially,educatingcliniciansonROIascomparedto deviceslikeEKGmachineswasachallenge.Toresolve this,thecompanystartedofferingtheE.H.Rasapointof caretooltoitscustomerstohelpreduceliabilityand increaserevenues.Afterthat,provingthatthetooldid notslowdownitscustomers’patientflowbecamethe obstructionforthecompany.Thus,itsinternalclinical expertsbenchmarkedtheamountoftimetakenwhich was6minutes.Theyhadtogobacktothedrawingboard tilltheywereabletosimulateaflowthatwas

comparabletotheamountoftimeclinicianstookto transcribeorhandwritenotes.

Lateronarousedthebandwidthissues,duetotelephone modembasedambulatoryenvironments.Thus,MedA-Z builthighspeedbandwidthintoitsofferings.

Additionally,thecompanyalsobuiltHL7interfaceswith differentdiagnosticmodalitieslikeX-Ray,Nuclear Echos,EKGmachines,etc.toensurethattheworkwas notduplicatedwhileenteringclinicalordiagnostictest orders.Thecompanyalsodealtwiththeobstructionof fluidchangeintechnologyforpreventionofdataloss thatmandatestechnicalexpertiseatpracticesbyitsSkinin-the-gameapproach.

It’smorethanaDatabase

MedA-Zisnotmerelya ora that databasesystem integratesbilling,patientdemographicsorstandard

We are a fully integrated EHR, Practice Management and billing solution.

basedpatientdiseaseinformation.Itssolutionsarean eco-system.

ThedevelopmentteamatMedA-Zconstantlymonitors changesintheindustrytokeepitsclientsanditselfupto-datewithclinical,regulatoryandreimbursement changes.Issuesbroughttoitsyear-roundareaddressed byits24-hoursupportspecialists.Throughthis,it ensuresthecontinuedenhancementofauniquefully integratedplatform,whichitisabletoofferat accommodatingpricingsaspracticesandtheindustry continuetogrow.MedA-Zwasthefirstintheindustry toofferElectronicHealthRecordsfreeofchargeaspart ofitsbillingservicesforclients.

ThemainstrategyofMedA-Zwastocreatean interactivevisionthat’saboutmorethantechnology.It didthisbyencompassingthesolutionsaroundthe policies,practicesandcontinuouslyevolvingprocesses ofthehealthcareindustry.Thisallowsitsclientsto seamlesslyadapttothechangesmandatedbyregulatory controlsandpoliciesbyreconcilinginformationintoa singlecustomerresourcethatservestheirchanging needs.

AddressingIndustrialChallengeswithitsUnique Qualities

MedA-Zbelievesinservingbelowqualitieswithits offerings:

Interoperability -Withpaperbasedrecordsphasingout ofthemedicalindustry,datatechnologyisbecoming increasinglypowerfulandcomprehensive.Patient medicalrecordsarenowaccessiblethaneverbeforeand informationexchangeisbeginningtooccurinrealtime. Howeverthechallengesaroundinteroperabilitybetween varioushealthcaresystemsremain.MedA-Zand ® MAIEDENhavebeenbuiltwithinteroperabilityin mind.Datasetsarekeptisolatedinseparatecontainersto sharewithothersystemsanddataexchangelayershave beenbuiltforeaseofinterfacingwiththirdparty systems.

Value based care -Thereisanotablechangeinhealth careindustry,whereamovefrom‘volume-basedreimbursement’to‘value-based-reimbursement’is happening.Focusisshiftingtowardvaluebasedcare modelfromtraditionalfee-for-servicemodel.MedA-Z’s

® analyticsproductMAIEDENhelpsinoutcomebased treatmentforpatients.Italsohelpstoanalyzedifferent partsofanelectronicchartsothattherightinformation ispresented.

Data Security -Asmoreandmoremedicaldatagets digitizedandtransmittedelectronically,thecompanyend withvastamountsofEHRdata.Keepingthesedatasafe andsecureisoneofitsprimaryareasoffocus.

New Revenue Streams -Newtrend,whichisemerging,is thequestforhospitalstoidentifynewrevenuestreams, notjustmanagingrevenuecyclesbutcreatingnewones. MedA-Zworkswithseveralcustomersimplementing newrevenuestreams.

FuturisticStrides

MedA-Zisfocusingonmobileenabledversionsin NorthAmericaandrollingoutitsMedA-ZComplete ® andMAIEDENsolutionstocustomersinEMEA, APACregionsinthenearfuture.Thecompanyisalso focusingonthesimplicityandmobilityofitsEHR ® solution.MAIEDENisconstantlybeingupdatedwith improvedriskadjustmentmodelingandanalytics,and continuingtoadoptbestpracticesinthehealthcare industry.

MedA-Zhasbeenworkingonacontinuingeducation toolfordoctorsindevelopingeconomies,emphasizing onrightmixofpreventiveandcurativecare.Itisalso lookingtointegrateitssolutionswithsolutionsfrom othercompaniesthatarecomplementarytoitsofferings.

It’s not merely a database or a system that integrates billing, patient demographics or standard based patient disease information. It’s an environment.

CompanyName

Management Brief

AbionicSA abionic.com Dr.NicolasDurand Founder&CEO

AdhereTech adheretech.com

ALLSCRIPTS allscripts.com

Ceresoft ceresoft.com

eDataPlatform edataplatform.com

JoshStein Co-founder&CEO

PaulBlack CEO&BoardMember

Dr.Hsing-HenChen President&CEO

NathanRozenfeld CTO&Founder

AbionicSAisaSwissmedtechcompanyheadquartered inLausannethatspecializesinmedicaldevicesandin vitrodiagnostics.

AdhereTech’sprogramincreasesadherencetospecialty medicationsbyapproximately20%

AllscriptsisleadingthehealthcareITmovementintothevalueenabledworldoftomorrow.

CereSoft,Inc.providesapplicationserviceproviderbaseddata capturesolutionsforthehealthcareindustry.

eDataPlatformisaninnovativetechnologicallyadvanced platformthatenablesanorganizationtodeployasuiteof tailoredbusinessapplications.

MedA-Z medaz.net

SatishKumar CEO NextShift nextshift.com

ImranDeshmukh CTO JoshCaggulia CMO RobTedesco CEO

Rethink rethinkfirst.com

SelfCareCatalysts selfcarecatalysts.com

DanielA.Etra Co-founder&CEO

MedA-Zdevelopsandmarketsinformationtechnology solutionstothehealthcareindustry.

NextShiftisahealthcaretechnologyinnovationcompany committedtobetterhealthcarebyworkingwithitsclientsand partnerstodevelopbreakthroughdigitalsolutions.

Rethinkisaglobalhealthtechnologycompanyprovidingcloudbasedtreatmenttools,trainingandclinicalsupportsfor individualswithdevelopmentaldisabilitiesandtheircaregivers.

JaredAdams CMO

SelfCareCatalystsInc.developshealthcaretechnologysolutions forpatients.

VeeTechnologies veetechnologies.com

ChockoValliappa CEO& ManagingDirector

VeeTechnologiesisaglobalbusinessprocessmanagement firm.Thecompanyprovidesstrategicservicestoleadingglobal businessesthathelpthemreachtheirfullpotential.

Allscripts:

Building Open and Connected Communities of Health

Allscriptsisaleaderinhealthcareinformation technologywitha30-yearhistoryofexcellence. Thecompanyhasavisiontobuildopenand connectedcommunitiesofhealththatadvanceclinical, financialandoperationalresults.

Itsinnovativesolutionsconnectpeople,placesanddata acrossitsvisionofanOpen,ConnectedCommunityof Health™.Thisconnectivityempowerscaregiversto makebetterdecisionsanddeliverbettercarefor healthierpopulations.

Allscriptscreatestoolsthataddressvirtuallyeveryaspect ofpopulationhealth,aneachofthesetoolsfacilitates real-timeanalysisandaction.Theyenablehealthcare organizationstoanalyzeandact–rightatthepointof care–toempowerchange,improvehealth,andreduce costs.

CareInMotion™isthecompany’scomprehensive populationhealthplatform.Itbringstogethercare coordination,patientengagement,connectivity,data aggregation,andanalyticsatthepointofcare.

AVeteranLeader PaulBlackcurrentlyservesasaBoardMemberand theCEOofAllscripts.Paulleadsthecompanyinits commitmenttobuildopen,connectedcommunitiesof health.

PriortojoiningAllscriptsin2012,Paulspentmorethan 13yearswithCernerCorporationinvariousexecutive positionsandretiredasitsCEOin2007.Duringhis tenure,hehelpedbuildthecompanyintoamarketleader inhealthcareinformationtechnologywithmorethan $1.5billioninannualrevenue.

Paulalsospent12yearswithIBMCorporationina varietyofleadershippositionsinsales,product marketing,andprofessionalservices.Hehasservedon theboardsofseveralprivatecompaniesandnonprofit organizationsinvolvedinhealthcareinformation technology,healthcareservices,andconsumerInternet marketing.

Heiscurrentlytheimmediatepastchairmanandan officerofTrumanMedicalCenters,a400-bedsafetynet academichospitalinKansasCity,MO.Paulholdsa

CEO & Board Member

Paul Black

CommittedtoClientSuccess

Allscriptsistheoriginalopen,connectedhealth platform.Thousandsofthetophospitals,healthsystems, physician’spractices,andhealthcarefacilitiesusethe company’sEHR,financialmanagement,andpopulation healthmanagementsolutions.

AsatruehealthcareITinnovator,Allscriptsintroduced theconceptofanopenplatformconnectingallpointsof thecarecommunityoveradecadeagoin2007.The organizationprovidesadvanced,reliable,client-focused solutionsthatenablesmartercaretobedeliveredwith greaterprecision.Thismakesforhealthierpatients, populations,andcommunities. Theorganizationcontributestoitsclients’successby:

Ÿ StrengtheningtheirITfoundationthroughthemost comprehensiveanduser-friendlyclinicaland financialsolutionsavailabletoday.

Ÿ Providinginsightsandinnovationssotheycanmeet theoperational,regulatoryandqualitydemandsof today’s-andtomorrow’s-healthcareenvironment.

Ÿ Connectingeveryoneacrossthehealthcare

communitythroughopenandinteroperablesolutions thatempowercommunication,collaboration,and coordinationforbetteroutcomes.

Ÿ Innovatingtoimprovethepracticeofmedicineand theprocessofcaredelivery.

SuperiorPatientEngagement

Allscriptsbelievesthathealthcaredoesn’tbeginandend withjustprovidersandpatients,anditistheonly companythatbringsallhealthcarestakeholderstogether.

Bycollaboratingwithpayers,healthplansandprograms, pharmaceuticalandlifesciencescompanies,and employers,Allscriptshasgainedawiderviewofthecare process.Itusesthatperspectivetocreateinnovativetools thatlowercostsandimprovecare.

Allscriptsofferstheindustry’sonlyvendor-agnostic patientengagementplatform.Withtheadvantageof openaccessacrossthecarecommunity,providerscan communicateeffectivelyandengagepatientsdirectly, creatinggame-changingimprovementsinpatient outcomesandoperationalperformance.

Allscriptsbelievesthatthepatientisatthecenterof everythingitdoes.Modernhealthcareconsumers understandthebenefitsofengagement,andtheyexpect tobeactiveparticipantsintheirowncare.The organizationpartnerswithproviderstodeliveran improvedpatientexperiencewhereindividualshavea greatersayinthetreatmenttheyreceive.

WithAllscripts,healthcareorganizationshaveattheir disposalthecriticaltoolsrequiredforongoing communication,effectiveeducation,andregular interactionwithpatients.Thesetoolsmakeiteasyfor caregiverstoengageandquicklyrespondtoconsumers whilealsoofferingthemfull,immediateaccesstotheir healthcareinformation.

EvolvingandOvercomingChallenges

WhenAllscriptswasfoundedin1986,itsprimary businesswasrepackagingmedicationforpoint-of-care distribution.Inthe1990s,Allscriptsstartedtransforming thedoctor’sofficewithcomprehensivepractice managementandelectronichealthrecord(EHR) solutions.

BachelorofSciencedegreefromIowaStateUniversity andaMasterofBusinessAdministrationdegreefromthe UniversityofIowa.

“ “

Company of the Month

Toaddressfragmentedcaredelivery,Allscriptsmerged withacute-solutionleader,Eclipsysin2010.In2013, Allscriptstookseveralsignificantstepstosolidifyand advanceitspopulationhealthmanagementsolutions. ThisincludedtheacquisitionofdbMotion,aleading supplierofcommunityhealthsolutions,andofJardogs, thedeveloperofFollowMyHealth,apatientengagement solutionsprovider.

Lookingtothefutureofhealthcare,Allscriptslauncheda wholly-ownedsubsidiary,2bPrecise,agenomicand precisionmedicineplatform,in2016.InOctober2017, thecompanyacquiredEnterpriseInformationSolutions (EIS),theMcKessonCorporation’shospitalandhealth systemITarm.

Thistransactionsignificantlyexpandedtheirclientbase inU.S.hospitalsandhealthsystems,anddiversifiedits solutionsportfolio.

Today,Allscriptsisateamofmorethan7,000devotedto fullingtheneedsofproviderstodayandcreatingthe healthITarchitectureoftomorrow.

ThehealthcareITindustryisextremelycompetitiveand Allscriptsdistinguishesitselfbycreatingtoolsthat facilitatereal-timeanalysisandaction.Itssolutions enablehealthcareorganizationstoanalyzeandact–right atthepointofcare–toempowerchange,improve health,andreducecosts.

Inaddition,thecompanyaddressesvirtuallyeveryaspect ofpopulationhealth.Allscriptsprovidesa comprehensivepopulationhealthplatform,brings togethercarecoordination,andpromotespatient engagement,connectivity,dataaggregation,and analyticsatthepointofcare.

TheFutureRoadmap

Allscriptsacknowledgesthatitisbecomingincreasingly difficulttoretrofitEHRstotakefulladvantageofnew innovationssuchastheCloud,artificialintelligence,and mobility.Theorganizationbelievesthatmachine learningwillbeacriticalelementintheevolutionof EHRs.

“ “

AllscriptsbuiltitslatestEHRfromtheground-upusing human-centereddesign.Thisplatformissettotransform thewayphysiciansexperienceandinteractwith technology,aswellasimproveproviderwellness.

Machinelearningcapabilitiesincorporatedintothe systemidentifyclienttreatmentpatterns.Itcanprepopulateinformationbasedonthesepatternsanddeliver preferencereminders.Byconstantlytrackinguser, organization,andregiontrends,itcreatesopportunities formoreefficiency.

Thepowerofartificialintelligencerevealsinformation relevanttoapatient-providerencounterinrealtime,and thishelpsimprovethequalityandspeedofinteraction withthepatient.Ultimately,thisreducestheamountof timespentondocumentation,helpingaddressthe problemsof“EHRfatigue”andphysicianburnout.

AllscriptsisincorporatingEHR-agnostic,precision medicine,andgenomiccapabilitieswithinproviders’ workflows.Thiswillhelpcaptureandstoregenomicdata fromarangeofsources,harmonizeclinicalknowledge andgenomicresearchtoidentifyrelevantinformation, andthenpushtheresultinginsightstothepointofcareto betterdeterminethemosteffectiveregimenforthe patient.

Allscripts tools facilitate real-time analysis and action. Our solutions enable healthcare organizations to analyze and act – right at the point of care – to empower change, improve health, and reduce costs.

BUILT BYAGENTS, FORAGENTS

Today, more than 139,000 associates and over 790 market centers across the globe are affiliated with Keller Williams.And, we want you to be part of the family!

Dr. Nicolas Durand Founder & CEO

In2009,morethan100millionEuropeanssuffered fromallergies.Ironically,thesharpriseinallergyrelatedconditionsofrecentdecadescanbetraced backtoimprovedhygiene.Europeanpublichealth systemshaveidentifiedthissurgeasoneofthemain factorsthatputpressureontheirinfrastructure.

Inthebiomedicalfield,thedemandforreliable,fast,and inexpensiveproductstodiagnoseallergiescontinuedto grow.Withthisfinding,Dr.NicolasDurandandDr. IwanMärkilaunchedAbionic.

Theydevelopedanadvanceddiagnosticplatformthat canquicklyobtainapatient’spersonalizedallergy profile.Thisinvitrotest,whichhasbeendesignedtobe simple,reliableandcost-efficient,isanalternativeto expensivebloodtestsperformedinlaboratoriesthatare currentlyusedtoidentifyallergies.

Sinceitsestablishment,Abionichasusedthesehighly advancedtechnologieswithavisiontoimprove healthcareandenhancethewellbeingofthepatient.

Abionic SA Revolutionizing the World of In Vitro Diagnostics

CommittedtoMedicalInnovation

InVitroDiagnostics(IVDs)aremedicaldevicesand accessoriesusedtoperformtestsonsamples,e.g.,blood, urineandtissuethathavebeentakenfromthehuman body,todetectinfections,diagnosemedicalconditions, andpreventdiseases.

Abioniciscommittedtorevolutionizetheworldofin vitrodiagnosticswithrapiduniversalpoint-of-care solutions.Itdevelopsandproducesteststhathave proventobegame-changersineachoftheirrespective markets.Furthermore,theyallowaccesstolab-quality bloodanalysisevenwherethereislimitedinfrastructure inplace.

Abionicutilizesthemostadvancedtechnologytosupply healthcareprofessionalswithanoveldiagnostictool.Its products,theabioSCOPE(thereader),abioGUIDE(the applicationforsmartphonesandtablets),andthetests containingnanofluidicsensorshavebeendevelopedand areassembledbythecompanyinSwitzerland.

ADynamicYoungLeader

In2010,NicolasDurand,FounderandCEOofAbionic wasfreshoutofEPFLwithaPh.D.innanotechnology whenhelaunchedAbionicincollaborationwithIwan Märki.ThefirmwassetuptobuildonDurand’sdoctoral

research,whichaimedtodevelopa nanofluid-basedsystemthatcould speedupbloodtestdiagnostics. Nicolashasalsobeeninvolvedinthe developmentofresonating biosensorsatCarnegieMellon University(USA).

Heisthewinnerofthe2006Omega Awardaswellasmorethan20 entrepreneurialawards,includingthe 2010YoungEntrepreneurAward.

Nicolashasearnedaprivatepilot’s licenseandwasanastronaut candidatefortheEuropeanSpace

Agency,ontopofbeinganactive infantryofficerintheSwissarmy.

RapidandReliablePoint-of-care Solutions

Abionictakesestablishedandtrusted diagnosticprinciplestothepointof caresopatientscangettheirresults immediately.Recently,thecompany announcedtheCEmarkingofthe world’smostrapidtestfortheearly diagnosisofsepsisandtreatment management.

Withanannualdeathtollofmore than6,000,000,sepsiskillsmore peoplethanbreastcancer,prostate cancer,andAIDScombined.Many ofthesedeathscouldhavebeen avoidediftheconditionhadbeen diagnosedandtreatedearlier.

Abionic’sPSPtest,whichisanaidat diagnosispatientsatriskof developingsepsisinreal-timehasthe remarkablepotentialtosavemillions oflives.

ThePivotalMovement Abionichashaditssightsseton internationalexpansionsince2012, whenitobtainedISO13485 certification,animportantmarkof credibilityandarequirementtosell medicaldevicesintheEuropean Union.

Thesameyear,thefirmattractedits firstinvestorswithaSeries‘A’ financingroundthatbroughtCHF 3.5millionincash.Twoyearslater, thefirsthealthcareprofessionals–mainlydoctors–contactedthe companytotesttheirtechnology.

Abionichadtoprovethatits nanotechnologycouldperformas promisedanddidsoatthefirst clinicaltrialswhichfollowed.That wascloselyfollowedbyaSeries‘B’ financingroundwithSwissand Europeanentrepreneurs.Bythen, Abionic’sprototypehadbecomea viableproduct;in2016,thefirm begandemonstratingcommercial tractionbysellingitsdevicestothe market.

Recently,theSeries‘C’roundwas closedtosecurefinancingofclinical impactstudiesandthedevelopment offurthertests.

Today,theentireproductionchainis locatedinSwitzerlandandbasedin Lausanne.Ithasthecapacityto produceuptoonemilliontestkits peryear.

InternationalExpansion

Abionicenvisionsrevolutionizingthe worldofinvitrodiagnosticswith rapiduniversalpoint-of-care solutionspoweredwithdisruptive nanotechnology.Todemonstratethe test’smedicalandeconomicimpact, thecompanycurrentlycarriesouta large-scaleclinicaltrialofitssepsis testsinfourteensitesacrossEurope.

Abionicaimstoexpanditsbusiness internationallyandisworkingonthe developmentoffurtherinnovative andimpactfultests.

Josh Stein Co-founder & CEO

Sustenanceoflifehasbecomeadirenecessityin thiserawhichhaswitnessedamyriadoflethal diseaseandotherunpredictablenaturalinstances. Theseinstanceshavehadadverseeffectsontheaverage mortalityratesofnumerousnations.Radicalinnovations inthefieldofmedicinehaveaidedtheglobalpopulation indefendingagainstsuchinstances.Onesuchinnovation whichhassuccessfullyreformedthemethodsoftracking patientbehavioristhe smart pill bottle byAdhereTech.

TheNewYorkbasedhealthcareleaderdelivershighly effectiveadherenceprogramstopatients,allpoweredby theirsmartpillbottles.Thispillbottleenablespatientsto recognizewhenscheduleddosesmedicationsaremissed. Itssmartbottletechnologymeasurestheinternal contentsofthebottle,wirelesslyuploadsthedatato server,andsendsreminderstopatientswhomisseda dose.

Foundedin2011,AdhereTechhascustomersacrossfive continents,arobustIPportfolio,andisactivelyusedby manyoftheworld’slargestpharmacies,pharmaceutical companies,andhealthcarefirms.

AdhereTech Assisting Patients to take Medications on Time

InnovativeZenith AdhereTech’ssmartpillbottlesaredesignedtoimprove medicationadherence.Theproductwasdesignedby keepingthetargetusersinmind,astheyrangeinage fromadolescentstopatientsintheir90s.While designingthesebottlestheproductarchitectsemphasized onthreeguidingdesignprinciples

Ÿ

Thecompanyenvisioneddevelopingadevicethat connectsandstartsworkingthemomentitisreceived bythepatient.Hence,theteamusedcellularchipsin thebottlethereforezerosetupisinvolvedandthe customercanstartusingthebottlesfromdayone. Ÿ Ateamofastuteprofessionalsrecognizedeven patientswithoutatechnicalknowledgemustbeable toseamlesslyutilizethisbottle.Thus,itdesigneda deviceintheexactsamemannerasthenonconnectedversion,whichhelpeditsuserstooperate thedevicewithease.

Ÿ

AdhereTechalsofocusedonmakingadevicethat lastsforaslongaspossiblewithoutbeingcharged. Wheneveritneedstobecharged,itshouldreachout tothepatientswhoareusingit.Smartpillbottles have6+monthsofbatterylifepercharge.Itis rechargeable,justlikesmartphones.

Inadditiontothis,thesmartpillbottleshavethelightest touchintervention.Therearesensorsinthebottlewhich providescontinuousdatatothecompany,nomatter wherethesmartpillbottleislocated.Thishelp’s

AdhereTechtoknowifandwhenthe medicineshavebeentakenbythe patients.Consequentlyitssystem matchesapatient’sprescribed medicineswithitsactualone.Smart pillbottlesarewhiteincolorand glowsblueevenwhenasingledose ismissed.Thesebottlescanalso informpatientsthevolumeof medicinesorthenumberof medicinesleftinthebottle.

ALeaderwithVisionandPassion JoshSteinisavisionaryCEOand Co-founderofAdhereTech.While studyingatWharton,Joshfounded AdhereTechin2011alongwitha groupofpassionatehealthcareand technologyprofessionals.

Joshconsidershimselfasa designobsessed business guy. Heis passionateaboutusingsimple technologytopositivelyinfluence patientbehavior.AtAdhereTechhe strivestocreateacellulartechnology tomonitorpatientadherenceinreal timeandremindpatientstotaketheir prescribeddosageviaautomated phonecallortextmessage.Priorto foundingAdhereTech,Joshworked foranumberofsuccessfulstartupsin

NewYorkCity,includingand FreshDirect.

Hehasalsoappearedonthe TEDMEDstagein2013and2014as afeaturedspeaker.

InspirationandForesight

Accordingtoareport,closeto$300 billionlossisincurredintheUS becausepatientsdonottaketheir medicationsontime.Overhundred thousandpatientspassawayeach yearbecauseofmedicalnonadherence.Josh,co-founderand CEOofAdhereTechidentifiedthis problemandinventedasmartpill bottlefocusingonmedical adherence.

Joshmentions, “Healthcare is slow to adopt technology which can be a challenge, but it can be overcome if a firm puts an enormous focus on clinical data and regulatory compliance.” Joshbelieves,in healthcare,thetimelinesarelong: developingtheproduct,going throughregulatoryapprovals, gatheringclinicaldataandexpanding withcommercialpartnerships.Itis importanttonavigatetheseprocesses inadetailed,professional,and experiencedmannerforthe sustainablegrowth.

AccomplishmentsintheFollowing Years

AdhereTechsellsitssmartpillbottles infivecontinents,withthemajority ofcustomersintheUnitedStates. Thecompanyproduceshardwarebut considersitselfasadataand softwarecompanybecauseit believesnotalltypesofnonadherencearethesame.Itisaiming atincreasingitsreachtomillionsof

patientsaroundtheglobe.Ithas partneredwithtoppharmaceutical companiestoprovidethesesmartpill bottlestopatientssufferingfrom cancer,HIVandhepatitistonamea few.AdhereTech’ssmartpillbottles havereachedthousandsofpeople andhasincreasedmedicaladherence byover20percent.

The Next Frontier of INNOVATION in the Pharmaceutical Industry

Thepharmaceuticalindustryispassingthroughhopefulandturbulenttimesatthesametimetoday.Ononehand,the

industryisfacingrisingoppositionfromcustomerswhowishtopayasasinglepayer.Ontheotherhand,great innovationsarehelpingpharmaceuticalindustrymeetnewcustomerstogrowrevenues.Anexampleofthelater developmentisthedigitalmobiletechnologywhichhelpstheindustrycollectlargeamountofdatatoformanunparalleled understandingofhealthcare.Additionally,todaythepharmaceuticalindustryisinapositiontomakeastatementtothelarger publictosealitsplaceastheidealproviderofhealthcareinthelongrun.ThePharmaceuticalindustrycanfindaharmonious balancebetweentheturbulenceandopportunitiestoclaimthethroneofagreathealthcareproviderwithrealinnovation today.

Currently,thehealthcareindustryfocusesonR&Dwhichcanimmediatelybeturnedintoproductstoearnrevenues. An exampleofthiseconomicdevelopmentisthelargenumberofmedicalsolutionsavailablewhichtreatcommonillnessessuch ascold,fever,headache,etc.andareusuallyavailableasoverthecountermedicineforpatients.Thiseconomicactivityis governedbypatientswhopayasindividuals.Thiseconomicmodelisinlinewithnaturalprinciplesthatadvocatethatselfinterestisthemotivatorofeconomicactivityandcompetitionistheregulator. However,thereisaneweconomicexpectation ofpatientswhichcouldbettershapethefuture.Ifpatientspaidasasinglepayer,thegovernmentcouldinvestinmoreR&D taxdollarsintothefutureintheformofgrantsorsubsidies.Withouttheinfusionofsuchinvestments,realinnovationwould bedifficultasrealinnovationrequirescompaniestooperateintheareaofabsoluteuncertainty,whichcanbeanightmare fromthepointofviewofshareholders.

UntappedInnovativeOpportunities

Inthepharmaceuticalsector,thenaturaleconomicforceshavenotyetfoundsolutiontodeadlydiseaseslikeHIV,multiple formsofcancers,andseveralothers.Theprimaryreasonfortruelifesavinginnovationbeingexpensiveisthattrueinnovation operatesintheterritoryofabsoluteuncertaintyandhenceonecannotsetatimelineinprincipleinordertoachievedesired results.Furthermore,thisisalsotheprimaryreasonwhydeadlydiseaseswhichpromiselucrativerevenuesmayneversee realinvestmentbyindividualswhoaregovernedbyself-interest.Individualself-interestleavesbreathingspaceforIndividual desireforhappinessandislikelytobesusceptibletoindividualweaknesses.Ontheotherhand,ifcompaniesreceived fundingforinnovationthroughalegitimatepublicentitylikethegovernment,itcouldinvestininnovationforthelongterm

growthofasociety.Suchcollaborationwouldhelpthe pharmaceuticalindustrytofindsolutionsthatseparatelife anddeathinameaningfulmannerinthesociety. Onthe otherhand,theindividualcompanieswhichfindasolution tograveillnessescanalsomonetizetheseinnovations. Somesuchtrendinginnovationsarementionedbelow.

PreciseMedicine

TodaythePharmaceuticalindustryfacesstifflegalpenalties foroverdosingapatientwithaparticularmedicine.The goodnewsissoondoctorswouldgainaccesstogenomes whichhelpsmapouttheindividualmedicalhistory.This makesitpossibletodeliveraperfectandprecisedoseof medicinetoapatient.Genomeprojectsaregathering momentum,largelyduetoaninitiativeoftheObama administration,whichgavethegrantof$215millionto PrecisionMedicineInitiative. Grantsliketheseand

Articial Intelligence

ArtificialIntelligence(AI)

Precise Medicine

projectslikethesewouldmakeitpossibletodevelop personalizedmedicalsolutionswhicharenearperfectfor allpatients.

DataGathering

Itisimportantfordoctorsandmedicalresearcherstohave accesstorealintelligentdatainordertomakeobjective observationsandproduceinsightfulinnovation.Suchdata gatheringandgenerationhasbecomemucheasierthanksto mobileapps.Today,severalmobilephonesinclude technologiesthatcantrackmovement,sensevarioushealth indicatorsandmeasurethehealthofpatientsandprovide thedatatodoctorsandresearcherstobetterunderstandtheir patients.Suchdataappsaremakingitpossibletocreate genesequencingandlivehealthmonitoring,whichcould haveonlybeendreamtaboutinthepast.

AIhasbecometheguidinglightformanyindustries.The Pharmaceuticalindustryisnotanexceptiontothisrule. Supercomputersandmachinelearningaremakingit possibleforresearcherstodetectpatternsingenes,diseases andrespondtothemwithappropriatesolutionsatablazing quickspeed.ManysuchAIprojectsarecurrentlyhelping thePharmaceuticalindustryonthepathofinnovation.One primeexampleofthistechnologyinactionistheIBM Watsonwhichhasdemonstratedlearningcapabilitiesand absorbsmillionsofpagesofmedicalliteraturetomakethe industryreachthepinnacleofcompetitivesuccess. Therearemanymoreinnovationswhicharereshapingthe futureofthePharmaceuticalindustry.Someofthese include3DPrinting,Nanotechnology,Virtualmeetings betweendoctorsandpatients,etc.Innovationisopeningup newdoorsofopportunitiesforeveryindustryand companieswhichfollowthepathofinnovationwillfinda goldenarchtobuildagreatfutureforthem.However,itis importantfortheindustrytosecureitslongterminterestby positioningitselfastheidealproviderofhealthcareservices intheshortrun.

Data Gathering

Dr. Hsing-Hen Chen President & CEO

CereSoft: Energizing Healthcare Cash Flow

decreasecostsbyaddressingpeople,process,and technologycomponentsacrosstherevenuecycle spectrum.

ThoughtLeadershipinHealthcareandTechnology

Thehealthcaresectorisinastateofconstantflux andinstitutionsareundertremendouspressure todeliverhigh-qualitypatientresultswhilealso maintainingdesiredprofitmargins.Theyhavetobalance theserequirementswhileadheringtoagrowingarrayof regulatoryspecificationsandotherdynamicforces.In thisscenario,maintainingfinancialstabilityisa challengingbutessentialtask.

Hospitalsandhealthcaresystemsarerecognizedfor treatingpatientsandsavinglivesbuteveryhealthcare organizationalsohasanobligationtoremainfinancially viable.Healthcarerevenuecyclemanagementplaysa crucialrolehere.

Healthcarerevenuecyclemanagementisthefinancial processthatfacilitiesusetocontrolandoversee administrativeandclinicalfunctionsconnectedwith processingclaims,cyclicpayments,andincome generation.Theprocessincludestheidentification, management,andcollectionofpatientservicerevenue.

CereSoft’sRevenueCycleTransformationworkswith healthcareproviderstohelpthemrecognizewaysto boosttheirnetincome,acceleratecashflow,and

CereSoftisatechnologypioneerandforward-thinking companybasedinSilverSpring,Maryland.Itwas foundedin1994andtodayhasover200employees worldwide.CereSoftcanhandletherevenuecycleneeds ofbothlargehospitalsystemsandphysiciannetworks.

Forover20yearsnow, hasbeencreating thecompany feature-rich,real-timedigitalexchangeswithitsclients inthehealthcareindustry,whiledemonstratingthought leadershipinbothhealthcareandtechnologyservices throughouttheUnitedStates.

CereSoft’sone-stopsolutionforhealthcarerevenue cyclemanagementisspearheadedbyitsflagshipproduct andwebportal, MedAR.MedARallowsuserstohandle correspondence,financialanalysis,denials, underpayments,refunds,dependentclaims, re-associations,andothercriticalonlinefunctionswithin asinglesystem.

MedARprovidescompleterevenuecycletransformation formedicalpracticesaswell.Itsfinancialmanagement On-lineNavigationSystemreducesthetimerequiredto processmanualpostingtobillingsystems,denial processingdays,manualkeyingoftransactions,andthe timerequiredtobalance.

Italsoallowstheprovidertoview anyelectronicdocumentwitha singletouch.CereSoft’sgreat references,functionality,andability tocompletethepaperconversionto EDIprocessinginlessthan24hours helpsclientsimprovetheirrevenue managementandmoveforwardon theirinnovativejourneywithnotable speed.

CereSoftprovidesclaims presentmenttothepayergateway andacceptsbothERAsandPaper EOBsforprocessing.Thecompany matchesandbalancesthat informationwithACH/EFT paymentsandpaperchecks. CereSoft’sonlineportalprocesses bothco-paysandpatientpaysasthey areintegratedintotheCereSoft DesktopNavigationSystem.

Thecompanyprovidesa SingleTOUCHMethodologyundera SingleVIEW.

ASingleViewPortalwithTouch andFeelDesign

CereSoftisconstantlyseekingtrue partnerships.Morethan80%ofits portalisconnectedwithitsusers,and thetouch-and-feelarchitectureofthe platformisaresultoftheirvaluable feedback.

Clientsexpecta‘SingleView’ platformthatcanhandlebothpaper andelectronicformats,aswellas structuredandun-structureddataina singleapplication.CereSoftoffersa truevirtualworkdeskwhereevery employeehasaccesstoaSingle Viewofallfinancialtransactions.

Theintegrationofallfragmented componentsanddocumenttypesin oneplatformallowsclientstosearch, retrieveandviewalldataandfile sourcesonasinglesystem.This leadstoperformancecharacterized byhighspeed,accuracy,reliability andefficiency.

CereSofthasthefinestsalesand marketingorganizationinthecountry thatarenotsales-basedpeople;they areconsultantsthatprovideproblem solvingtechniquestoalltheir customersandbusinesspartners.

VisionaryLeadershipinan EvolvingIndustry

Dr.Hsing-HenChenisPresident, FounderandCEOofCereSoft. Dr.Chenhasanunusualbackground forthisindustry.HehasbeenafulltimeprofessorinPhysicsatthe UniversityofMarylandforthepast 40years,andstartedoffasanexpert innon-linearcomplexsystemsthat includeneuralnetworks,anddeep learningAIsystemsinparticular. Thisuniquebackgroundledhiminto

thebusinessdocumentandprocess renovationfield.Dr.Chenenvisioned automatingthehealthcareRCM processtointegrateclaim submissions,paymentadjustments, cashpostingandothernecessary businessworkflows.

Hedevelopedanintelligentprocess tocapturebusinessdatafrom structured,semi-structuredandeven fullyun-structureddocuments, includingdatabases,electronicfiles, businessformsandpaper correspondence.

Dr.Chen’svisionaryleadershiphas positionedCereSoftasthecompany towatchinthisfast-evolving industry.

Cutting-EdgeTechnologyand Innovation

TheCereSoftsystemisfield-proven acrossbothlarge-andsmall-scale implementationsandithasshown thatitiscapableofmeetingspecial requirementsandadaptingto customizedbusinessrules.

CereSoftiscommittedtointegrating leadingedgetechnologyand innovativepaymentmethodsintoits flagshipPaymentCentralPlatform, whichincludesfeatureslikechecks, mobilepaywithimagerecognition technology,documentunderstanding andartificialintelligence.

Thecompanyenvisionsemploying roboticprocesstoolsandblockchain technologytoenhancethesecurity andefficiencyofitsintelligent system.

Anyone with an internet connection, anywhere in the world can access, monitor and work using our cloud-based platform. This will provide significant cost reductions in the years to come.

Nathan Rozenfeld CTO & Founder

Forallthetechnologicaladvancesofrecenttimesthat continuetotransformthewaywelive,workand interact,hugegapsinthequalityanddeliveryof healthcareremainadismalreality.Notonlydothese shortcomingsendangerlivesandaffectpatientwellbeing, theyalsohaveanegativeimpactontheinvestmentsof stakeholdersinthehealthcareindustry. Theabilitytoleveragetechnologyandbridgethe informationgaphasthepowertorevolutionizehealthcare todayandmolditsfuturetomorrow.AFlorida-based companyissurgingforwardwiththatgoalasits missionstatement.

MeeteDataPlatform.

FomentingMeaningfulChange

eDataPlatformis,atitscore,asoftwaredevelopment company.However,thatisaverysuperficialdescriptionfor anorganizationthatistrulyonthecuspofbringingreal, meaningful,andlastingchangetohealthcare.

eDataPlatformisnotjustdevelopingsoftwareintheway thatcountlessothercompaniesdo.Instead,ithasalready succeededincreatingandimplementingacloud-based enterprisedatamanagementplatformthatutilizescuttingedgetechnologytoachievemedicalrecordmanagement interoperability.

eData Platform: The Future of Healthcare Software

Thecompanyhastimeditsdevelopmentperfectly-the networkofinterconnecteddevicesthatconstitutesthe InternetofThings(IoT)isaddinganentirelynew dimensiontotheequationintheirfavor.

Incorporatedintotheplatform,itreinforcesandmagnifies theirabilitytogather,collate,organizeandemploycritical andperipheraldatainrealtime.eDataPlatformcallsthe concept‘RealTimeInteroperability’.

Bothpatientsandhealthcareprofessionalsget unprecedentedcontrolandaccesstomedicaldataatany placeandatanytimewiththisgroundbreakingapproach.

PatientsbeforeProfit

Thecompanyhasusedanagnosticfoundationforits platform.Thissimplifiesdevelopmentandexpansionwhile allowinguserstoseamlesslyadoptnewtechnologyand avoidcostlyupgrades.

Theconceptremainsthesame,regardlessofthespecific verticalthattheclientisdeploying,beitDMR,aCase ManagementSystem,orLIMS(LaboratoryInformation ManagementSystem).eDataPlatforminstallsontopof theircorestructuresoaccesstotoolsandotherutilitiesis upgraded,notlost.

Critically,maintenancerequirementsaredrasticallyreduced andclientsgetanimprovementincapabilitieswithoutthe accompanyingexpenses.

Thiswasaverydeliberatebusinessdecisiontakenbythe eDataPlatformteam.Theyareaversetowhatisknownin

theindustryasa‘vendorhostage’ situationwheretheclienthasnochoice buttopersistwithexpensiveupgrades becausechangingvendorsisboth financiallyandpracticallyunfeasible.

Bycontrast,eDataPlatformisvery transparentwithitssystemsand refrainsfromimposinglong-term contractsonclients.Theyhavethe choicetoleaveatanytimeafterthe initialperiodofagreementandtakeall theirdatawiththem.

Experience-DrivenLeadership

InsightSuccessspoketotheChief TechnologyOfficerofeDataPlatform, NathanRozenfeld,whoalsoperforms theroleofseniorsolutionsarchitect withthecompany’scoreR&Dteam.

Nathanhasbeenintheindustryfor overtwodecadesandhasbeen

personallyinvolvedinmorethan250 softwaresolutionimplementations worldwide.Thebreadthofexpertise anddepthoffirsthandknowledge garneredacrosshisbrilliantcareeris nowdrivingeDataPlatform’s trailblazingmarchintothefuture.

“Ihavebeenfortunateenoughtowork onaverydiverserangeofprojectsand withsuchvariedclients,”hesays.

“Thathasgivenmeasixthsensefor whatwillworkandwhatwon’tina healthcaredatamanagementsolution. Whatweshouldtakeinto considerationwhenwedesignasystem andwhatweshouldavoid,whoshould beouraudienceandwhoshouldbethe drivingforce.”

“Allthesethings,combinedtogether withmyexperienceandfeelgiveme theconfidencetoleadaverytalented andskilledcoreteamofdesigners.”

APressingNeed

Nathansaysthattwoprimaryfactors droveeDataPlatform’sentryintothe healthcarearena.

“Globalizationandrapiddevelopment. Manyparentsareconcernedaboutthe shiftfromdiseasepreventiontodisease managementthattheyhaveseensince theirownchildhoods.Medicationis pushedonchildrenunnecessarilyand whileweenjoygreaterlife expectancies,itisdrivenbypillsand procedures.”

eDataPlatformwantstousedatato circumventthetreatmentphase.Itis usingadvancedanalyticstopredict potentialproblemsandpreventthem beforetheyoccur.Thecompany envisionsthisearlyresponsesystem replacingthecurrenthealthcare approachthatitbelievesis disproportionatelyreliantonpassive intervention.

Asanexample,Nathanquotesthe statisticsoftheeffectivenessoftheflu vaccineduringthemostrecent fluseason.

“Theinefficiencywas37%,”he exclaims,“Canyouimaginethe mortalitythatitwouldhavecaused? Withthecorrectandmorecomplete informationavailabletodoctorsinreal time,theycouldhavegaugedthe situationandmadebetter-informed decisionsthatwouldhavesavedlives.”

StandingDistinctlyApart

eDataPlatformrecognizesthat softwaresystemshaveoftenbeen regardedasanecessaryevilbymost healthcareindustryprofessionals.They tendtobelievethatthetechnology makeslifeeasierbutisexpensiveand difficulttomaintainwhilechanging systemsisextremelydisruptiveand requirestediousretraining.

Aholistic,opensoftwaresystemisthe eDataPlatformdifference.

“AIandpredictiveenginesareour proactivehealthcarepartners,”explains Nathan,“Dynamicdatagoessofar beyondwhatthecurrentEMRand EHRsystemsofferthatitislike equatingaspaceshuttletoahorse carriage–thereissimplyno comparison!”

eDataPlatformwantstogive healthcareprofessionalstheresources andthetechnologythatwillenable themtospendlesstimewithsoftware andmoretimewiththeirpatientswho needthem.

Why Supermarkets Need To Talk To Millennials In Their Language

Thewordmillennialhasbeen thrownaroundcarelesslyfor awhilenowbutonlyafew haveunderstoodthesignificanceof whatthismeans.Theyarenotthe loudandself-absorbeddemographic thatthemediahasmadethemtobe, butratherahighlyintelligent,welleducated,multitaskinggeneration withaspendingpowerofcloseto $3.39Trillionin2018,accordingto Oracle.

Sowhoarethey,andwhydothey matter?Millennialsarethoseborn between1977and2000.1in4 millennialsareparentstoday,andare 2.5timesmorelikelytoadoptanew technologycomparedtotheirolder counterparts.Millennialsarea generationofsmartphonewielders, andthegrowthontherelianceof mobileapplicationsthatsavetimeis ontherise.AccordingtoEdelman Digital,42%ofmillennialshave alreadymadepurchasesusingtheir smartphones.

InstaShop is the easiest way to order groceries and have them delivered to the customer’s doorstep in less than 30 or 60 minutes average time depending on the location. The organization offers a convenient and seamless grocery shopping experience that frees its clients from the unavoidable chore of heading to the supermarket with all the challenges they may face there. The result? Customers get much more time to enjoy doing the things they love the most with the people they love the most!

Howyoucommunicateisas importantaswhatyou communicate

Aconversationaltonalitythatis accessibleandhumaniswhat connectsthemillennialstoashop andbrand.Bytakingamorepersonal approachadcampaigns,customers canfeelmorevalued.Ratherthan justtalkingtothemasses,brandsthat havestartedusingsocialmedia networkingpagestoadvertisetheir productsareabletocommunicate directlywithindividuals.

Intelligentlypersuasivecontentwill inevitablyattractanaudience.It’s thistypeofaudiencethatwillalsobe interestedinfuturecontentpieces andacceptthebrandasatrustedand informativesourceofwanted information.Thislongterm relationshipcanthenbedottedwith compellingreasonstopurchaseand convertreaderstobuyers.

About the Company

John Tsioris Founder & CEO

Director’s Viewpoint

About the Author

Mobilegroceryshoppingisnowthenextbigtrend

A 30-year old working mother comes home to a crying baby, and remembers that she needs to purchase milk. She quickly whips out her phone and places an order from the nearest online grocery shop without the hassle of calling, communication mishaps, and cash withdrawals.

Toconnectwiththisrisingsmartdemographic,brickand mortarsupermarketscannotsimplyrelyontraditional industrytechniquesthatwereprevalentinthe1990sand the2000s.Inthatperiod,marketingwasdonethrough conventionaltechniquesofleafletdistributions,and generalwordofmouth.Butthishasshiftedslowlybut surely.Areputationofabrandorasupermarketmayin factbedictatedsolelybasedonwhethertheyhavean onlinepresenceornot.Atrendingon-demandapp culturehasbeentakingoverthemillennialgeneration.In 2015,onlinegrocerysalesinUSaloneamountedto$7 billion,andisexpectedtoriseto$18billionby2020.

Convenienceandreliabilityisthecriticalfactorthat keepsthisgenerationloyal.InstaShop,aUAEbased onlinegrocerydeliveryappbackedbySouq.com,Jabbar InternetGroup,andVentureFriendswhopartnerwith localsupermarketsandbrands,noticedthatthosewho havedownloadedtheappsorderatleastonceperweek.

The

Limitedpushnotificationsonphoneswithregular discountshasbeenquitesuccessfulinincreasinggrocery purchase.However,toomuchofthat,andtheusermay uninstalltheapp.

Attheend,brick-and-mortargroceriesandsupermarkets needtobuildanewcontentstrategyandpartnerwith onlinedeliveryshoppingapplicationsthatwillhelpto transitiontothisneweraofdigitaldeliveryoptionsto ensureexistingdemographicsarenotmissedouton.

John Tsioris is the Founder and CEO of InstaShop, the leading on demand grocery shopping app in the GCC, operating in the region since 2015 and having been nominated for two consecutive years as one of the most promising startups in the Arab world by Forbes. InstaShop is present in 4 countries & expanding.

platform allows users to access their nearby supermarket directly through their mobile app and shop for groceries with delivery straight to their door in 30 to 60 minutes depending on location. in 2016, Souq.com invested In Instashop.

Deshmukh CTO

Caggulia CMO

CEO

NextShiftisahealthcaretechnologyinnovation companycommittedtobetterhealthcare throughrevolutionarydigitalsolutions developedwithitsclientsandpartners.NextShift’s comprehensiveofferingsaredesignedtosimplify engagementanddeliveryforhealthservices.From mobileappstocloudoperationsandplatform-based solutions,andfromartificialintelligenceandIoT,the companyiscreatingandtransformingthehealthcare technologyofthefuture.

Thecompany’svisioncanbebestsummarizedbythe mantrastowhichitholdsitself’CreatingBetter Healthcare™’and‘What’sNext?™’.Thesetwophrases driveitscontinuedcommitmenttoinnovation.The organizationbelievesthatpatientscanbethebest caregivers,andthatone’shealthshouldbedirectly integratedintotheireverydaylives.

NextShift: Creating Better Healthcare

BigPictureLeaders

NextShiftbenefitsfromhavingthreeforward-thinking, solution-drivenpersonalitiesthatofferunique perspectivesintheirindividualareasofexpertise.Rob TedescoistheCEOwhileImranDeshmukhandJosh CaggiulaaretheCTOandCMOrespectively.

Theyformedapartnershipafteragreeingonaunified goaltocraftinnovativehealthcaresolutionsthrough cutting-edgetechnology.Thediversityoftheir experiencesallowsforuniqueanddifferentiated customercareandaworkenvironmentthatempathizes withitsemployeeswhileencouragingthemtostriveto deliveroptimalsolutions.

TheNextShiftleadershipteamcomprisesvast experiencehavingsupportedover300digitalsolutions andasolidunderstandingoftheimportanceofHIPAA complianceandqualitypracticesgovernedbyISO9000. Withextensivetechnicalexperience,itallowsNextShift todesignanddevelopenterprisewebandmobile solutions,suchashighlyintegratedConnectedHealth Platforms.ThishasaffordedNextShifttoworkwith leadinghealthorganizationsincludingJohnson& Johnson,Aetna,GoreMedical,MountSinai,Janssen

Rob Tedesco

Josh

Imran

HealthcareInnovation,Lymphoma ResearchFoundation,CancerCare, andothers.

TransformingHealth

NextShiftbelievesthatthehealthcare industryisfragmented,expensive, andcomplexforpatientstonavigate. Whilemostotherindustrieshave benefitedfromadvancementsin consumertechnology,healthcareis stillseveralyearsbehind.The complexityofsecuringpatientdata andlackofinteroperabilityacross healthsystemsandplatformsarethe mainreasonsforthis.

AtNextShiftthefocusisonallofthe stakeholderswithinhealthcare.This includespatients,pharma,insurance companies,pharmacies,providers, thegovernment,andother stakeholders.Theopportunityisto havethesetypeoforganizationwork closertogetherinamoreintegrated wayinordertocreatehigh-impact solutionsthatarebothsimpletouse andcompliant.

Thediverseteamofexperienced strategistsandtechnologyexpertsat NextShiftpartnerswithclientsacross thehealthcarelandscape,andthis givesthemauniquebird’seyeview ofwherecommonareasfor improvementareneeded.The companydeliverssolutionsand servicesalignedwiththeirclient’s needswhiledrivinginnovationand transformationacrossthehealth landscapeusingprovenandnew technologies.

NextShiftstandsoutbecauseit believesthetechnologyitcreates shouldenhancepeople’slives,not complicatethem.Theorganization strivestowardsmakinghealth informationeasytoaccessand understand,aswellasinteractiveand intuitive.Thesimplicityofthe solutionsNextShiftdevelopsis alwaysattheforefrontofitsstrategy.

EmbracingWhat’sNext

NextShiftseesenormous opportunitiestobothsimplifyand evolveexistinghealthsystemswhile alsocreatingnewonestoempower healthcareprovidersandpatients.As devicesarebecomingmorehealthcentric,therehasbeenanexplosion inthepopularityofwearables.

NextShiftseesincrediblepotentialby embracingandenablingintegration acrosstheInternet-of-Thingsand leveragingvastdatasourcestofoster asmartfoundationforartificial intelligence(AI)solutions.

BlazingthePathForward

NextShifthasgrownorganicallyover thepast4yearsbasedonitsstrong focusonpeople,process,and technology.Thecompanyhasbuilta teamofambitioustechnologists, designers,developers,datascientists, andstrategistswhoalignwith NextShift’scultureandmission.

Withcloseto30employeesglobally, theorganization’scontinuedgrowth hasbeendrivenprimarilybyclose relationshipswithitsclientsto becometheirgo-topartnerfor technicalsolutionsandservices.

BysecuringFortune500clientsearly intheirjourney,theyhavegrown steadilywhilecontinuingtoprovide exceptionalqualityandservice.

Asahighlyinnovativecompany, NextShiftplanstopropelits CareWare™pipelineofproductsas “softwareasaservice”solutionsand continuetoexpanditsservicesin DevOpsandCloudAutomation.

Our talented team comprises industry experts across healthcare, marketing, and technology that create custom solutions to meet our clients’ strategic requirements.

Agriculture Biotechnology: Agriculture Biotechnology:

Biotechnologyisatheexplorationanddevelopmentofvariousbiological processestoachievemainlyindustrialandvariousotherpurposes cultivationoftheplants,andimprovementsthroughbreedingprograms. Theprocessesalsoemploysartificialselectionandhybridizationwhichemphases itsfunctionality.Atpresent,themodernusagealsoincludesgeneticengineeringas wellascellandtissueculturetechnologies.

Inearlierdaysbiotechnologyprocesswasinitiatedbyfarmerswhodeveloped improvedspeciesofplantsandanimalsbycross-fertilizingorcross-breeding.Inrecent years,biotechnologyhasexpandeditscorefunctionalitywidelywhichnowfocuseson sophistication,scope,andapplicability.

Awell-knownandauthorandwriterisvagueandcanbeunsubstantial,forexample, ClaytonChristensensharehisviewsas, “There are other dimensions of biotechnology. If you think of biotechnology like the Internet, it’s not a category - it’s an infrastructure that can be deployed to sustain or disrupt. In healthcare, the most complex problems at the high end have to be dealt with in a problem-solving mode by the best, most experienced physicians you can find.”

Biotechnologyisimmenselycontributingtowardsagriculturewhichenhancesits functionalitytothenextlevel.Agricultureaspectshaveextremelychangedwith biotechnologyfunctionsandincreasereadabilityoftheprocess.

WhatisAgricultureBiotechnology?

AgriculturalBiotechnologyisalsoknownas Agritech.Itisanareaofagricultural scienceinvolvingtheuseofscientifictoolsandtechniques.Thereareseveral techniquesusedinagriculturebiotechnologysuchasGeneticEngineering,

MolecularMarkers,MolecularDiagnostics,Vaccines, andtissueculture.Anditalsomodifiestheliving organismslikePlants,Animals,andMicroorganisms.

Inrecenttimes,Cropbiotechnologyhasbeendeveloped itsfunctionalityinagricultureandisalsooneofthemain aspectsofagriculturebiotechnology.Itsdesiredqualities areexportedfromaparticularspeciesofCroptoan entirelydifferentspecies.

HowisAgricultureBiotechnologyUsed?

GeneticEngineering:Thetermisderivedfrom scientificresearchprovidesinformationabouthowto movegenesfromoneorganismtoanother.Thisisknown asgeneticengineering(GE)orgeneticmodification (GM).Geneticengineeringincludesthetransferof usefulcharacteristicsbyinsertingDNAofPlants,animal ormicroorganismfromanotherorganismtoanother.

MolecularDiagnostics:Moleculardiagnostics significantlydetectgenesorgeneproductsthatarevery preciseandspecific.Moleculardiagnosticsisthemethod usedinagriculturetomoreaccuratelydiagnose crop/livestockdiseases.

TissueCulture:Tissuecultureistheprocessof regenerationofplantsfromthedisease-freeplant.This techniqueallowsreproductionofdisease-freeplanting materialforcrops.

UnifiedMethodsUsedforCorpModification

TraditionalBreeding:Traditionalbreedingmethodhas beenusedforcenturiestoimprovecropqualityand quantity.Thecrossbreedingdescribesthecombinationof twocompatiblespeciestocreateanewvarietywiththe desiredtraits.Thecrossbreedingcanbeonlyutilized withinthesameorcloselyrelatedspecies.

Polyploidy:Polyploidyisthemethoddescribeswhich canbeinducedtomodifythenumberofchromosomesin acropinordertoinfluenceitsfertilityorsize.Through naturallyorwiththeuseofchemicals,thenumberof chromosomescanchange.Theprocessresultsinthe fertilitychangesinmodificationwithinthecrop.

ProtoplastFusion:Protoplastfusionis alsoknownasSomaticfusion.Itisa typeofgeneticmodificationinplantsby whichtwodistinctspeciesofplants. Inthismethod,itincludesjoining ofcellsorcellcomponentsto transfertraitsbetweenspecies.

Transgenics:Transgenicsisthemethod whichinvolvestheinsertionofonepiece ofDNAintoanotherorganism’sDNA.It worksinordertointroduceanewgene intotheoriginalorganism.Thisadditionof genesintoanorganism’sgeneticmaterial createsanewvarietywithdesired qualities.

ImpactofAgricultureBiotechnologyon EconomyandSocialLife

Thetechnologyusedinagricultural productivityimproveditsusabilityand functionalitywithsomemajorfactors suchascombineharvesters, chemicalfertilizers,andthegreen revolution.Likeeverytechnology, agriculturalbiotechnologywill alsohaveitsmajorimpacton economicandsocial.

Inagriculture,cropsusingbiotechnologies haveimproveditsqualityandalsobeen usedsafelywithbenefits.Thetechnology influencesthewholeprocessbythe reductionofpesticideuse.Atpresent agriculturalbiotechnology,oneofthe factorsthatinfluencethehealthand welfareofthefarmersandothercitizensin thedevelopingworld.

InfluenceofAgricultureBiotechnology intheFuture

Theaimofagriculturalbiotechnology istopresentthefunctionalityofthe applicationsusedinagriculture biotechnology.Theapplications areeagerlyawaitedtoincrease

theproductivityofcrops,primarilybyreducingthecosts ofproductionbydecreasingtheneedsforinputsof pesticides.Theprocessismostlyusedincropsgrownin temperatezones.Theapplicationofagricultural biotechnologycanimprovethequalityoflifeby developingnewstrainsofplantsthatgivehighercrops. Thecropscanbegrowninawiderrangeof environmentswhichgivebetterrotationstoconserve naturalresources.Italsoprovidesmorenutritious harvestedproductsthatkeepmuchlongerinstorageand transport,andcontinuelow-costfoodsuppliesto consumers.

AccordingtoCropScience,thecompanywithcredible authorityontheprogressandfutureimplicationsof Agriculturalbiotechnologystatesthat, “Farming is evolving in the 21st century with the development and use of biotechnology crops. Scientists and agronomists work in the lab and greenhouse to come up with genes that improve crop yield and make corn, soybean, cotton and canola plants more resistant to insects and more tolerant to herbicides, drought, and stress.”

Thebiotechnologyanditsprocessistheevidenceofthe contributionstowardsruraldevelopmentaroundthe world.Itservesasthesourceofinspirationforemerging nationstocomplementexistingpracticeswith agriculturalbiotechnology.

“Next gen Travel Concierge”

Mr. DanielA. Etra Co-founder & CEO

Rethink: Empowering Individuals with Developmental Disabilities

AccordingtotheCentersforDiseaseControl (CDC),1in6childrenwillbediagnosedwitha developmentaldisabilitysuchasautism.This makestheconditionmorecommonthanpediatriccancer, diabetesandAIDScombined.AppliedBehaviorAnalysis (ABA)isthemaintreatmentmethodologyrecommended bytheAmericanAcademyofPediatrics,theU.S.Surgeon GeneralandtheU.S.NationalInstituteofMentalHealthfor treatingindividualswithdevelopmentaldisabilities. However,thehighlylimitedavailabilityofcredentialed ABAproviders–thereareapproximatelyonly25,000 BoardCertifiedBehaviorTherapistsworldwide-severely restrictspotentialbenefitsforthehundredsofmillionsof affectedindividuals.Rethinkwasfoundedwithamission toaddressthischallenge.

Toeffectivelyandaffordablymeetthetreatmentneedsof thisgrowingsegmentofthepopulation,Rethinkdetermined theonlywaytodeliverclinicalbestpracticetreatmentina scalablewaywastoleveragetechnologytotrainwhoever wascaringfortheindividual.Notingextensiveresearchon theeffectivenessofvideomodelingfortraininginfields suchasmedicineandthemilitary,theCompanydecidedto combinethisestablishedmethodofinstructionwiththe

provenandmedically-recommendedABAtreatment methodology.ThevisionaryCompanythencreatedan onlinetraining,treatmentandsupportsystemforpatients andtheircaregivers.

AnIndustry-LeadingPlatform

Throughitsthreedivisions,eachwithdistinctversionsof itsonlineprogram,Rethinkistheleadingsoftwareplatform servingthethreekeymarketsegmentsthatoffercareto individualswithdevelopmentaldisabilities:

Ÿ Education–Rethinkofferstheleadingspecialneeds managementplatformforpublicschooldistricts. Servingallstudentswithspecialneedsaswellasthose whorequirebehavioralsupport,theRethinkprogramis usedacrossall50statesbyhundredsofdistrictsranging fromlargeurbansystemslikeNewYorkCity,San Francisco,DallasandDenvertosmall,ruraldistricts. TheRethinkprogramallowsdistrictstofullymeet FederalIDEArequirementsaswellasavarietyofstatebasedlegislativemandatestoprovideadequate educationtostudentswithspecialneeds.

Ÿ EmployeeBenefits–Rethinkoffers theindustry-leadingtrainingand supportplatformforemployees caringfordependentswitha developmentaldisability.Itsclients rangefromsmallemployersto thosewithover500,000employees. Researchhasshownclearlythe adverseimpactofcaringfora dependentwithadevelopmental disability–fromovertwicethe ratesofanxietyanddepressionto thousandsofdollarsannuallyin lostproductivity.Indeed,overhalf ofcaregiversworkfewerhoursor leavetheworkforceto accommodatetheneedsoftheir child.TheRethinkprogramhelps supporttheseemployees,directly impactingtheirproductivityinthe workplace,andhelpsemployers createacultureofwellnessfortheir entireworkforce.

Ÿ BehavioralHealth–Rethinkoffers theindustry-leadingpractice managementplatformfor behavioralhealthserviceproviders

specializinginindividualswith autismandrelateddisorders.The softwarehelpsimprovetreatment outcomesbysimplifyingand automatingworkflows,improving stafftraining,andensuring standardizationanddeliveryof clinicalfidelityofcare’.

ScalableandFullyIntegrated Solution

Rethinkbeganbyofferingtreatment tools,trainingandsupportfor individualswithautism,whoaccount for1in68ofthepopulation,aswellas theircaregivers.Theythenleveraged theirclinicalexpertiseandbest-in-class platformtoexpandbeyondautismto broaderdevelopmentaldisabilities, includingconditionssuchas developmentaldelays,intellectual disabilities,speechandlanguage problems,DownSyndrome, ADD/ADHDandarangeofproblem behaviors.Thisdemographic constitutes1in6ofthepopulation. Oneofthebiggestchallengesearlyon wassecuringtheapprovalofthe clinical/academiccommunity.They hadtoconvincethemthata technology-drivensolutioncouldbe appliedbyacaregivertoanissuethat historicallywasaddressedwithon-site interventionbyatrainedandcertified clinician.Toaddressthisissue,Rethink madesuretoinvolveleadingclinicians andacademicsintheprogram’s development,aswellassecurethe supportofleadingadvocacygroups andrelatednot-for-profits,.

Rethinkisuniqueinthemarketplace forofferingascalableandfully integratedsolutiontoaddresstheneeds ofbothindividualswitha developmentaldisabilityandtheir caregivers.Rethink’semployeesshare adeeppassionformakingasocial impactanddrivecontinuous innovationinitsproducts.TheRethink

programtouchesmillionsoflivesand isbeingimplementedbygovernment agencies,publicandprivatehealth organizations,Fortune500,public schooldistricts,andfamiliesacrossthe UnitedStatesandaroundtheworld.

ASerialEntrepreneurand ProminentInnovator

Mr.DanielA.EtraistheCo-founder ofRethinkandcurrentlyservesasits CEO.Hehasovertwodecadesof internationalbusinessexperience, including15yearsasaserial entrepreneur.

Mr.EtrawaspreviouslytheCEOof R.E.R.International,whichhealso co-founded.Thecompanyisaglobal supplierofprintedmaterialstothe retailindustry.Hehaswonnumerous awardsincludingtheInc.500Award andtheSmartCEOFuture50Award.

Mr.EtraisalsoamemberoftheYoung Presidents’Organization(YPO).Born andraisedinNewYorkCity,heis activeinavarietyofchildren’scauses andvolunteerswithorganizationssuch asNYCaresandMemorialSloanKetteringCancerCenter.

HelpingMillionsofIndividuals

Withroughly450millionindividuals withadevelopmentaldisability globally,thereisatremendousneedfor Rethink.Thecompanylooksforward tocontinuingtoexpandasthepremier programsupportingthisgrowing populationandtheircaregivers,no matterwheretheyarelocatedaround theworld.Rethinkisalsobroadening itsservicestohelpindividualswith developmentaldisabilitiesastheyenter adulthood,includinginitiativesaimed athelpingthemfindemploymentand assistingthemintheworkplace.

We inspire and empower individuals with developmental disabilities and those who support them.

TRENDSTHAT WILLMAKE LANGUAGE SOLUTIONSABIG PARTOF BIOTECHAND GLOBALIZATION

ThegrowthofChinaandJapanasleading marketsforthePharmaandBiotechindustryhas madelanguageanimportantfactorfor companieslookingtobesuccessfulinglobalmarkets. Moreover,emergingmarketsinnon-Englishspeaking countriessuchasBrazil,RussiaandTurkeyhasonly increasedtheneedfor“StrategicLanguage Partnerships”.Navigatingthroughregulatory requirementsandClinicalTrialdocumentationinforeign languagesseemlikeadauntingtaskjustfromthesound ofit.Anincreasingnumberofcompaniespreferto outsourcethelanguagerequirementsinordertospeedup approvalsanddecreaserejections.

WiththecurrenttrendsinthePharmaandBiotech Markets,wesuspecttheneedtoonlyincrease.Thereare fourdefiniteareasthatpointtowardstheprominentrole oflanguageinthecomingyears.

EmergingMarketshaveMorePromise

SinceestablishedmarketsinUSandEuropehavevery littleroomforsmallerplayers,SMEsaregrowingmore confidentthatgrowingmarketsareabetterinvestment. PricingpressuresandslowergrowthmeansthatBig

Pharmacompaniesarealsoevaluatinguntappedmarkets. Amongthetopemergingmarkets,BRICeconomies standoutthemostwiththeprobableadditionofMexico andTurkey.WhileChinaisalreadycompetitive,the othersinthelistareviewedasgeographieswith tremendousopportunity.

However,growingeconomieshavetheirownchallenges. Underdevelopedinfrastructureanduniqueregulations meanthatentryandsuccessinthesemarketsaremore complexthantheymayseem.Seekingdrugapprovalsin differentgeographiesalsomeansthatPharmacompanies willhavetoprocessmultiplesetsofclinicaltrialsineach country.WiththeprobableexceptionofIndia,other regionswon’thaveEnglishastheirlanguageofchoice whichmakeslanguageinterventionanabsolute necessity.

TheIncreasingInvolvementofChina

TherecentregulatorychangeinChinahaspavedtheway formoregloballyaccepteddrugstobelaunchedin China.However,theywillstillneedtoundergothe regulatoryprocessasusual.Weexpectanincreased effortfromPharmacompaniestolaunchmoredrugsin ChinawhichisthesecondlargestPharmaceuticalmarket intheworld.BiotechisalsoboominginChinawiththe helpofconsciousGovernmentsupport.Thereseemsto benoshortageofinvestmenteitherinthisregard.Hence, youcanexpectBioTechcompaniestohaveakeen interestinexpandingtheirfocustoChinainthecoming years.Basedonthis,weforeseethedemandfor translationbetweenEnglishandSimplifiedChineseto riseinthenearfuture.Also,itwillbewiserfor companiestooutsourcetheirdocumentation requirementssinceadheringtothestringentprotocolsin Chinesewillnotbeeasy.

TheRisingInfluenceofthePatients

Aspatientsbecomemoreawareandeducatedaboutthe drugstheytake,Pharmacompaniesareforcedto

considerapatient-firstbusinessmodeltocopewiththeir dynamicexpectationsanddemands.Companiesare consideringsmartphoneappsandonlineportalstostay connectedwithpatients.Withmoresophisticated technologicaloptionsbeingmadeavailablewithevery passingday,arangeofhealthservicescanbeofferedto patientsattheirconvenience.Thesetoolsalsoserveasa greatwaytoacquirepatientdata,maintainthemandgain usefulinsight.

However,replicatingthisapproachinothergeographies willneedlanguagesupport.AppandSoftware localizationrequiresdeepunderstandingofcultural nuancesinordertobeexecutedsuccessfully.Apartfrom this,promotionalandinformationalcollateralalsoneed tobetailoredandeditedinordertoappealtoconsumers invariousgeographies.Thisnotonlyincludesphysical collateralbutalsodigitalmaterials.Hence,asthefocus shiftstothepatient,thereiscertainlyariseindemand forlanguagesolutionsexpectedfromPharmaand Biotechcompanies.

ManagingtheDigitalBaggage

Whilee-pharmaciesarestillintheirinfancy,thereis enoughreasontobelieveintheirsuccessinthenear future.Globalizationplansfore-pharmacies,isalong wayawayfrombeingatopicofdiscussion.Inthe meanwhile,PharmaandBiotechcompaniesstillneedto maintaintheirdigitalpresencewhoseimportance continuestogrowinthegrandschemeofthings.This includeswebsites,socialmediapositioningandonline reputationmanagement(ORM)amongothers.Inrecent times,we’vereceivedanincreaseddemandfor translationofmarketingmaterialsfromcompanieslike AbbottHealthcareandotherFortune500companies.

Aspharmaandbiotechcompanieslooktobuildtheir presenceacrossdifferentgeographies,theywillneedto thinkabouthowtheycantaketheirdigitalassetsalong. Maintainingbrandpositioningandbrandimageacross multipleregionsisalwaysgoingtobeachallenge. Moreover,failuretounderstandculturalnuancesand demandcanbeacauseforstuntedgrowth.Companies thathavetheforesighttoseetheimportanceofa languagesolutionspartneratthisstagewillhavegreater chancestosucceedinnewgeographies.

Shilpa Mittal, CEO of Ulatus, Ulatus is one of the world’s foremost language solutions providers. Shilpa is honoured with the prestigious “Best Woman Entrepreneur 2017” award by Golden Bridge in San Francisco.

About the Author

ShilpaMittal CEO,Ulatus

Social Media Marketing

for

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The absence of pharma brands on social media creates a significant void of reputable healthcare information to aid

patients,” writesDawnLacallade,LiveWorld'sChiefSocialStrategist.

Socialmediainfiltratevirtuallyeveryfacetofanindividual'sdigitallife.Today,patientsareusingsocialmediaasamajor sourceofinformationandhealthcareresearch.Thus,itisessentialthatpharmacompaniesshouldbepresentonsocialmedia toprovidefullandaccurateinformationtotheconsumers.Tocomprehendhowsocialmediacanassistpatients,itiscrucial tounderstandwhatcompelspeopletousesocialmediaasasourceofinformation.

Socialmediaallowsinteractionamongpeoplewhichinvolvesexchangeandcreationofinformation.Itistheperfectconduit forpharmaceuticalcompaniestoconnectwiththeircustomers,patientsandphysicians.

Althoughthecommunicationofpharmaceuticalindustriesishighly regulated,theyaregraduallyadoptingsocialmediaplatformstoreachand interactwithconsumersandhealthcareprofessionals.Herearesomeof thetopsocialmediapracticestolookoutfor:

CraftingCustomerExperience

Severalmarketersthinkthattheirjobisfinishedoncethesalesteam takesover,butinreality,itisjustthebeginning.Thewaypeople experienceyourbrandwillimpactthewaytheythinkaboutyou,which willhaveanenormouseffectonthesuccessofyourcompanyin thelongrun.Devotingapartofthemarketingbudgetto nurturetheexistingclientelewillmaketheirexperience splendidandthuspromotebrandloyalty.Itisalsocrucial torespondwheneveryourbrandinmentionedpublicly, whetherpositivelyornegatively,whichwillhelp cultivateastrongandlastingrelationshipwithyour customers.Youngergenerationsareincreasingly withdrawingfromtraditionalsocialmediaplatforms andadoptingmoreinnovativechannelsthataremore intimateinthewayofcommunication.Tokeepupwith thischallenge,companiesneedtofindawaytoautomatethe processwhereverpossible.

RegulatingContent

Pharmacompaniesneedtodevelopcontentmarketingstrategiesthatmergeeach pieceofcontentoneverychannelwiththeirorganization’sobjectivesand customers’needs.Creatorsneedtohaveaclearbusinessobjectiveincludingthe valuethatwillbedeliveredtodistinctaudiences.Allcompaniesneedtohavea socialmediacomplianceofficerwhowillworkcloselywithacorporatelegal counselanddevelopacompletestrategyanddecideiftherewillbeconsolidated socialmediapostingorifindividualemployeeswillhavetheconsentto participate.Andlastly,itiscriticalthatallemployeesunderstandtheirrolein corporatesocialmediaandbetrainedontherules.

OverallIntegration

Pharmacompaniesshouldstopthinkingaboutcontentmarketingandsocialmediaas add-ons.Toboosttheiroutcomeforclients,contentandsocialmarketingneedtobeapart ofalmosteveryprogram.Todevelopafullyintegratedprogram,companiesneedtoinvolve influencersandcontentmarketersduringtheinitialstages.Implementinganorganized approachtocontentandmoderationwillnotonlyoptimizetheprocesses,butalsoaidinassuring authoritiesthatallthebasesarecoveredtoprotectandprovidevalueforthebrand.

InvestinginEmployees

Anindependentsurveydiscoveredthat72%ofsocialmediausersexpectresponsewithinan hourfromthebrandstheyfollow.Thishascausedbrandstostartheavilyinvestingincrossfunctionalsocialmediateamsthatcankeepupwiththeincreasingnumberofclientpings

everyday.Encouragingandincentivizingteammemberstosharebrandmessagesontheirownsocialmediaaccounts,is predictedtobeagame-changerinthecomingdays.Howeverthiscannotbeforced,itisessentialforemployeestowantto sharecompanyposts,andalongwiththisthecontenthastoresonatewiththeirownaudiences.

InfluencerMarketing

Influencermarketingwillcontinuetodevelopandbecomeanevenmoreestablishedpartofthestrategy.Currentlymany brandstryinfluencermarketingandfailasitisnoteasytofindeffectiveinfluencers.Additionaldatawillhelpinselection oftherightinfluencersandanalyzetheresultsfrominfluencercampaigns.Today,inhealthcare,influencersareoften regularpeople.Somearedirectlyaffectedbyadiseaseorarebeingtreatedwithaspecificproduct,whileothershave gainedalotofknowledgeaboutaconditionandareconsideredasSubjectMatterExperts.Thecommontrendistoselect someonewhohasanever-increasingcommunityoffollowerswhovaluetheiropinion.

Numerouscompaniesstillthinkofsocialmediaasmerelyamarketingtoolwhichisnottrueanymore.Consumerslearn aboutproductsondifferentsocialnetworksandseekcustomerserviceonmessagingchannels.Moreover,good storytellinghasalwaysbeenanessentialpartofeffectivemarketing.Butsocialmediaischangingthewayaudiences consumestoriesandpharmacompanieswillberequiredtokeepupwiththeevolutionofsocialstorytellingiftheywantto remainrelevant.

Yetthereisstillanoteofcautionwithcompliancebeingtheforemostpriorityofpharmaceuticalcompanies.Butas industriesarestartingtoadoptsocialmediawithoutclearregulatoryguidance,remainingcompliantwillbethemain challengetoface.

BUSINESS MARK ETING

Chocko Valliappa CEO & Managing Director

Therepercussionsofmajorhealthcarepolicychanges overthepastdecadecontinuetobuffetthe healthcareservicessector.Therehasbeenadomino effectonthehealthofcountlessAmericansandevenonthe integrityofthehealthcarepayersystemitself.

Recoveryfromthisuntenablesituationhingesonagile, adaptable,andinnovativesystemscapableofhandlingboth currentandfutureuncertainty.Toaddressthisneed,the world’slargesthealthcareserviceprovidersareturningto therangeofservicesofferedbyVeeTechnologies

LeadershipandRecognition

VeeTechnologiesisoneoftheworld’sforemostglobal strategicservicescompanies.Foundedin2000,itoperates todayfromofficesinNewYorkandBangalore,India.

ThecompanyhasthricemadetheprestigiousInc.500’slist ofthefastestgrowingbusinessesintheUnitedStates. GartnerincludedVeeTechnologiesinits2017and2018 MarketGuideforHealthcarePayers’CoreAdministrative ProcessingSolutionsanditsDecember2016MarketGuide toKeyCustomerManagementBPOServiceProviders.

Chartingthecompany’spowerfulstridesintotheworldof healthcareservicesisitsCEOandManagingDirector, ChockoValliappa

Vee Technologies:

in Your Hands

WithChockoatthehelm,Veenowcountsthreeofthetop sixinsuranceprovidersintheU.S.amongstitsclients.The companyalsocaterstotheneedsofhundredsofhospitals, includingsixofthetop10medicalinstitutionsinthe country.

SimplifyingComplexity

VeeTechnologiesappreciatesthatwhileitshealthcare servicesclientscomefromthesamesector,theirindividual needsandconcernscandiffersignificantly.

Thecompany’sexperiencedanalyststakeasystematicand deliberateapproachtoascertainandpinpointtheunique challengesconfrontingeachclient.Theythendeviseand implementastrategytoaddressthosespecificconcerns.

Thisisreinforcedbyanoverallfocusonimprovingrevenue generation,customerretention,errorreduction,and compliance.

AkeydifferentiatorofVeeTechnologiesisitsemphasison achievingmajorchangethroughminimalintervention.This philosophyliesatthecruxofthecompany’sconsultation services.

Byapplyingitsincisiveabilitytoidentifyandremove operationalbottlenecks,clientsareabletoreinvigoratetheir bottomlinewithoutreinventingtheirentireoperations.

AddressingChange

Thehealthcareservicessectorhasseen amarkedshiftfromsimpleclinical caretovalue-basedcare.Thistrendis positiveinitselfbutplaces reimbursementpressuresonvirtually everyhealthcareservicesprovider.It alsofostersincreasedoperational complexity.

Theonlywaytokeeppacewithsuch changeisthroughimprovedworkflow andinternalprocesses.

VeeTechnologiesachievesthisby generatinginsightsthatallowclientsto increasereimbursementsandimprove liquidity.Theirsolutionsarea combinationofreducedAR (anticipatedreimbursement), productioncosts,complexity,and processederrors.

Theloomingspecterofcompliance risksisanotherareaofconcernfor healthcareserviceproviders.Such risksmaybeunintentional,aswith genuinedatacollectionandentry errorsorsimplemiscommunication. However,factorslikeundetectedfraud andPHIdisclosureentailserious consequences.

Themajorityofsuchriskscanbe counteredandevencircumventedwith therightITinfrastructure.However, manycompaniesarereluctanttoinvest inITbecauseoftheuncertaintythat thecostswilloffsettheexpectedgains.

VeeTechnologieseliminatesthe uncertaintythroughaccurate,detailed audits.Itusestheseassessmentsasthe basisforreliableprojectionsofrealworldimpactandtheROIforevery investment.

Theseinsightsplaceclientsinthebest positiontomakereliabledecisions aboutboththepresentandfuture directionoftheircompanies.

LeveragingTechnology

Whilepolicyandregulationchanges canputhealthcareoperationsin disarray,serviceprovidersalsohaveto contendwiththelimitationsof technology.Commonconcernsrange fromskillsshortagestocoding resourcesincapableofhandling complexrequirements.

Theoperationalcomplications notwithstanding,shortcomingsinthis criticalareacanpotentiallyexpose individualemployeesandtheentire organizationtononcompliance penalties.

Apopularsolutionforsomecompanies isoutsourcing.However,outsourcing canspawnahostofproblematicissues itself.Someofthemostconcerningare theassociatedlossofcontroland oversight.

VeeTechnologiescircumventsthisby exclusivelyemployingpre-approved, top-tierprofessionals.Italsoleverages thepowerofbigdatatoidentify actionabletrendsanddeploys resourcestomaximizethereturnsfrom thatinformation.

Thistactictranscendssimpleprofit;it isthebasisonwhichVee’sclients formulatetheirapproachtooverall populationhealth.Withtheright information,theycanreorganizetheir assetstodeliverbettercarewithin shortertimeframes.

PerfectBalance

Oneofthecentraltenetsofbusiness successismaintainingtheideal balancebetweenprofitandthequality ofproductsand/orservicesdelivered. Inthehealthcareindustry,thestakes areevenhigherbecausethecare provideddictatesqualityoflife.

ToolcomplexityandconvolutedPayor rulesdetractfromthetimeandeffort providedtopatients.Itiscompounded bymissingreimbursementsand highAR.

VeeTechnologiesutilizesitsindustry expertiseandexperiencetocombine revenuecyclemanagementwithhealth informationmanagement.Thisoverlap oftechnology,information,and specializedknowledgegivesitsclients theedgetheyneedtoovercomeany challenge.

Withthesepowerfulresourcesattheir fingertips,everyVeeTechnologies clientknowsthatithasthefoundation uponwhichtoachievemorewhile spendingless.Thatsentiment continuestobethedrivingforce behindthecompany’spopularity andsuccess.