Editor’s Desk
A New Calling in Digital Age
hinkaboutthetimeswhentheseedsof
Tdigitalizationbegantosproutwiththeintroduction oftheinternet,graduallygrowingacrosstheworld withstrongerrootsandwidespreadbrancheslikethe Árbol del Tule. Theworldhasrapidlychanged,and digitalization’simplicationineverybusinesssectorhas transformedtheperceptionpreferredinconventional methodologies.
Canyouimagineoperatingabusinesstwodecadesago, whenthemarketingmediumswereexpensiveandlimitedto radio,TV,newspaperads,andseveralprintmediums?It waschallengingtoexpandthebrick-and-mortarofany organizationwhilecreatingapowerfulconnectionwiththe masses.Theheavyreliabilityofwordofmouthdrovemany businesses;however,thatisn’tthecasetoday The technologiesthatarecurrentlyaccessiblehavemadeit extremelystraightforwardtoconnectandexpandabusiness withstoutacumenandethicsinabriefperiod.
Themassiveshiftscausedbytechnologydisrupted leadershipthroughoutthedigitaldecades,contributingto thesteepriseinentrepreneurialprojectsglobally.Several digitalplatformscameintofruitionwithuniqueideasand havegrownexponentially,connectingpeopleworldwide. Theentrepreneurswhoperceivedsimilarforthcoming changesoutlinedtheframeworkofthemodernbusiness world.Followingtheconceptof simplicity tomakeevery aspectoflifemoreaccessible,theseleaderscameupwith intriguingideas,turningthemintorealitytostrengthenthe foundationofagreatfuture.
Today’syoungleadersareimbuingtheirexpertiseinevery sector,findingthedireneeds,andupgradingtheexisting methodologiestostayparallelwithevolvingtimesto becomethedifference-makersoftomorrow.
WhenIreminiscethepast,Igenuinelyseethese changesaffectinghumankind,certainlybringingthe must-neededchangetoadapttothedigitalworld, whichhasbecomethenewnormtoday.Itis astonishingtoseetheworldandpeoplearoundus growexponentially,whichgivesmehopeforabetter future,andleadershipinthedigitalagewillleada pathtowardsit.
Keepingsimilarthoughtsinmind,InsightsSuccess featuresleadersacrossseveralsectorswhoareatthe forefrontofleadingusintoadigitalfutureinitsnew edition, “The 10 Most Inspiring Business Leaders Making a Difference 2022.”
Ihumblyencourageyoutogothroughtheedition, readabouttheseleaders’uniquejourneys,andknow whattheyareplanningforthenextadventure.While flippingthroughpages,haveaquickrundownofthe articlespenneddownbyourin-houseeditorialteam andCxOhighlightingtheindustryinsights!
Delvein!
aditya.gaikar@insightssuccess.com Aditya GaikarFeaturedPerson
AliceChang CEO
CarstenNygaard Brogger
FounderandCEO
DerekAnthony VicePresident
DavidWachs CEO
JeanineJerkovic Economic DevelopmentDirector
KarinVolo ManagingDirector HeadofFinancial MarketsUAE
MayYap SeniorVicePresident
MohammedMubin Mallick
CEO&Founder
RanRachlin Co-founder&CEO
WilliamShum Founder
Inspiring Business Leaders
The Most Making a Difference 2022
BriefCompanyName
PerfectCorp perfectcorp.com
CasusGrill casusgrill.com
WoodmontCompany woodmont.com
Handwrytten handwrytten.com
PerfectCorp.istheworld’sleadingbeautytechsolutions provider
CasusGrill™isanaward-winningDanishinnovationcompany
Woodmontspecializesineveryaspectofcommercialreal estate,includingdevelopment,assetmanagement,tenant representation,brokerage,constructionsupervision,and investmentsales.
Handwryttenallowsyoutosendrealcardsandnoteswithyour messagewritteninpenandink.
Surprise,Arizonaishometonearly140,000residentswho enjoysafeneighborhoodsandafamily-friendlyenvironment. Surprise AZsurpriseaz.gov
Evoloshenistransformingbusinessthroughculturebybringing joytotheworkplace. Evoloshen evoloshen.com
Iht iht.com.sg
KiranSmart kiransmart.com
Ubertesters ubertesters.com
Memorigin memorigin.com
LHTHoloingsistheTransportation,LogisticsandStorage.
KiranSmartisaTopITCompanyinKuwaitthatprovidesan industry-standardintegratedsolution,ITconsulting,IT maintenance,ITconsultancyandITsolutions.
Ubertestersisacrowd-based,completemobileapps/web testingsolutionprovider.
“Memorigin”,acombinationof“memorial”and“original”, representsthefountainofhopeforhumankind.
C O V E R S T O R Y
Shum
hatmakesaleaderdistinctfromothersistheir
Wperceptionofseveralbusinessaspects.Though, thesimpleactoflisteningtoitselfisanactof inspiration.Peopleoftenwanttobeheard,andwhena leaderrespondstotheirwords,itcreatesgoodwilllaying thegroundworkforstrongbusinessrelationships.Akinto suchqualitieswhilealsoincorporatingkindnesstogive peopleastrongvoice,WilliamShumistrulyaninspiring leader
WilliamistheFounderCEOoftheHongKong-based MemoriginWatchCompany,specializingintourbillon watches.Heutilizedhisexemplaryentrepreneurialskillsto elevatethecompanyachievingmajormilestonesinhis businessjourneyoveradecade.
InsightsSuccesscaughtupwithWilliamandtalkedabout howhesuccessfullyconductedhisbusinesstopenetratethe internationalmarket.
Below are the highlights of the interview:
Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatMemorigin.What challengesdoyouhavetoovercometoreachwhereyou aretoday?
IstartedthiscompanywhenIwas25.Thoughithasbeen tenyearssinceIbecameabusinessleader,Iamstill learningtobeabetterone.Havingreadlotsofbooksabout leadership,IparticularlylikeGaryVaynerchuk’s.Hetaught
methepowerofkindness.Inmyjourneyasafounder,the approachIhaveusedthemostistotry,observe,adjust,and tryagain.Sometimesthingsdon’tgoasplanned,soit becomesmoreimportantformetothinkfrombroader perspectives.Ialwaysencouragemyteamtosharetheir ideasandshowrespect.Iactivelylistentomybusiness partnersandtrytounderstand.Kindnessisn’tjustabout beingnice,whichsomehowisperceivedasbeingweak;it isanessentialskillforgoodleadership.Withthisvirtue,I successfullyleadMemorigintoachievevariousmilestones.
Oneofthebiggestchallengesformeisbrandpositioning. MemoriginisaHongKongbrandthroughwhichIwantto proudlypresentthecharismaof“EastmeetsWest”andto spreadthecruxofthisculturalspirittoallpartsofthe world.Despitehavingahighqualityofproducts,Asian brandslikeMemoriginaresomehowdifficulttoexpandinto WesternmarketsbecauseSwissbrandsdominatethe world’swatchmarketsandconsumers’preferences.Ihave tospendmucheffortonmappingoutstrategiestochange theperceptionsofconsumers.
WordsofGratitude
Iwouldliketospecificallyexpressmyheartfeltgratitudeto mybusinesspartnerMr.HikaruNakagawa.Wegottoknow eachothertenyearsagowhenMemoriginfirstparticipated inHongKongWatchFair.Hevisitedmyofficeandbought afewpiecesforawatchqualitytestinJapan.Afterthe watcheswereawardedthetop-qualitycertificatebythe prestigiousJapanesewatchcertificationinstitute,hestarted
Your Tourbillon – Witness of Your Journey.
thepartnershipwithmeatthedropofahat.Intheseten years,wemadeconcertedeffortsinnumerous collaborationsandinvitedmanyAsiancelebritiestotake partinourprojects.Astronginternationalrelationshipis builtastheseopportunitieshavefacilitatedcross-cultural trustandcommunicationamongHongKong,Mainland China,andJapan.ThankstothehelpofMr.Nakagawa, Memorigin’swatchescouldbedistributedinDr.Haruhisa Handa’sHANDAWatchWorld,oneofthebiggestwatch retailersinJapan.Dr.Handaismulti-talentedand charismatic.Workingwiththemhasbroadenedmyhorizons andboostedmyteam’screativitytodesignmoreunique watches.Theyweretrulyinspirational.
TellussomethingmoreaboutMemorigin,itsmission, andvision.
BeingthefirstHongKongbrandthatspecializesin tourbillonwatches,Memoriginintegratesmarvelous orientalartsandtopwesternwatchmakingskillstoproduce tourbillonwatcheswithprominentculturalfeatures.
“Memorigin,”acombinationof“memorial”and“original,” representsthefountainofhopeforhumankind.Watches recordthepassageoftime,andtheconstantrotatingofthe tourbillionbalancewheelsymbolizeslife’stickingengine. Weallplayapartinthejourneyoftime–eachtourbillon watchwornisacollectionofemotionsanddreams,a witnesstotheupsanddownsinlife.Whencreatingevery exquisitetourbillonwatch,Memoriginisdevotedto creativity,determination,andhope.Itishopedthateach watchcanigniteinspirationandcouragetoseize opportunities,conquerchallengesandrealizedreams, creatinginfinitemiraclesahead.
Enlightenusonhowyouhavemadeanimpactinthe watchcomponentsthroughyourexpertiseinthe market.
Memorigin’spassionforwatcheshasdriveninvestmentsin researchanddevelopment,bothintermsofmodelsand technology,pushingtheboundariesofwhatispossible,and creatingtourbillonwatchesthatbringendlesssurprisesto customers.Weproduceourin-housetourbillonmovements, frombuildingthehalf-skeletonizedratchetandbarrelto developingthe“autorotor”self-windingcaliber.Wemade breakthroughsinbluesapphireglasscuttingandengraving technology.Wecreatedwatcheswithdoubletourbillon
are committed to sourcing materials of the highest quality from different countries and utilizing the cutting-edge Swiss
to manufacture our watch components.
movementsandacentraltourbillonwithfree-sprung balances.WealsohollowedouttheJapaneseAkoyapearls andplacedtritiumgastubesinforluminescence.Wehad three-dimensionalreliefsonthedialwithadome-shaped 2.5Dsapphirewatchcase.Thatsaid,polishingandwatch designarenotneglected.Wecontinuouslyimproveour finishingprocesseswhileturningimaginationintoreality
Ontheotherhand,wehavebeenkeepinganeyeonthe nascenttechnology.Astheseadvancementstouchevery aspectofthebusinessesnowadays,weshiftmorefocusto digitalmarketingandincorporatevarioustechnologiesin businessoperationtofacilitatetheconversioninsalesfrom onlinetooffline.WeeventappedintotheNFTmarket recentlyinourcollaborationwiththeNBArisingstar LaMeloBall.
Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?
Manypeopleconsiderdigitaltechnologyandtraditional craftsmanshiparetwoseparatethings.Wethink technologiescanassistartisansincreatingbetterworksand revivingtheculturalheritage.EventhoughMemorigin’s watchesareassembledmanuallybywatchmakers,thebrand utilizescutting-edgemachinerytomanufacturewatch componentsofthebestquality.Payingattentiontoevery detailisthekeytoproducingmasterpieces.
Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforMemorigin?
RatherthantheFounderandCEO,Iregardmyselfasa spiritualleaderofMemorigin.Incorporatingvision,faith, andaltruisticlovetomotivatemyteam,Ialsopumpnew energyintomybrandasacreator.Ifabrandjustfocuseson oneoffering,consumerswouldbecometired.Inthelong run,Iwillcontinuetorevitalizemybrand.Ihopetherewill bemorecollaborationsandevenpartnershipopportunities onagreaterscaleinthefuture.Ourongoingcommitmentto corporatesocialresponsibilitywillbenefitmore disadvantagedcommunitiesfromallwalksoflife.Ibelieve Memoriginwillbemoreappealingtoconsumerswith strongandpositivebrandequity
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothebusinesssector?
Itiscrucialforthemtomaintaintrustandmakekindnessa habit.Showingthesideofbeingtrustworthycanhelpget mostofthethingsdoneeffectively Yet,itiseasytolose.A lackoftrustcanbeanentrepreneur’sbiggestexpenseasit cantakealongtimeandmuchefforttorestore.Kindness referstolisteningandshowingrespect.Budding entrepreneurswillbefutureleaders,butleadershipisnot aboutforcingfellowstodowhatyousayandhavingcontrol overeverything.Acharismaticleadertapsintoheartsto lead.Equippingtheabilitytoinspireandmotivateothers towardsuccesswillmakethemlovable.Meanwhile, thinkinginreversecanenhanceone’screativity,whichcan helpthebusinessstandoutintherivalryandgetthrough thetoughtimes.Ideascomingupbythinkingfromvarious perspectivescanbesurprising.
The 10 Most Innovative Business Leaders to Follow in 2022
AliceChang
Delivering The Most Impactful Consumer Beauty Shopping Experiences Using AI and AR
sanindustryprojectedtobeworthnearly440
Abilliondollarsbythe2026,itissafetosay consumersareintotheirbeautyproducts.Given thecomplexityandever-growingassortmentofnewness enteringthebeautyshelves,consumersarelookingfor waystoasafelyandconvenientlyexperimentandexplore newproductsinordertomakemoreconfidentpurchase decisions.
Asabeautyloverherself,AliceChangwasmotivatedto findauniquesolutionthatimprovedtheconsumershopping journey.Shehadalwaysbeenaproblemsolverandher experiencewithadvancedARandAItechnologiessparked herdesiretotranslatetheideaforthebeautyjourney.She wantedtofindasolutionthatwoulddeliverhyper-realistic virtualbeautyeffectsthatrivaledtheaccuracyofphysical producttry-ons,inanengaged,fun,andconvenientway Herdesiretoimprovetheconsumerbeautyexperienceled totheinceptionofPerfectCorp.,theleadingglobalbeauty techsolutionsproviderusingAI&ARtotransformthe consumerexperience.
EmbracingChallengesandSolvingProblems
Alicehasalwaysbeenaleadertoembracechallengesthat solveconsumerandbusinesspainpoints.It’swhat motivatesAlicetothinkstrategicallyandfindresourceful andimpactfulwaystogrowasanindividualandasa company.Theroadtosuccessinthebeautytechcategory hasbeenanongoinghustletoprovetopotentialbrand partnersandbillionsofbeautyconsumers,thatitsvirtual try-ontechnologyandsolutionswentbeyondacoolselfie editingtool,andprovedatrueutilitytoaidintheconsumer shoppingexperience.Overtheyears,brandsadoptedthe hyper-realisticAIandAReffectsasameansofboosting
conversionandconsumershavelearnedtorelyonthetrueto-lifetry-onstohelpthemmakemoreconfidentpurchase decisions.
DeployingInnovative,ExperimentalDigitalServices
DuringpandemicconsumershavequicklyadoptedARand AIpoweredvirtualtry-onasameanstosafelyexperiment, discover,andshopforbeauty.LivinginaPandemic,virtual beautyhasbecomeanecessity,forbrands,retailers,and consumers.Withbusinessclosingsandstayathomeorders, thedemandforengagingdirecttoconsumersonline shoppingexperiencesincreased,andbrandswereforcedto looktowardtechnology-poweredsolutionstodeliveronthe try-before-you-buyconsumerjourney
Asacompany,PerfectCorp.quicklyadaptedtooffera varietyofspecialprogramstoprovidecomplimentary beautytechservicestobrandslookingtoleveragethe powerofARandAItoenhancetheironlineconsumer journeyandadapttotheevolvingimpactofCOVID-19. PerfectCorp.ishelpingbrandsleanintobeautytechwitha 360-degreeomni-channelapproachthatdeploysinnovative, experientialdigitalservicesacrossallconsumertouchpoints,instore,online,mobile,andsocial.
EncouragingFree-flowingCommunication
Apositiveworkcultureisessentialforproductivity.At PerfectCorp.,itsleadershipteamstrivestomaintainaflat organizationthatgiveseveryemployeedirectaccesstotop managementandencouragesfree-flowingcommunication fromallteammemberstohelpdrivethenextbigidea forward.Innovationandteamworkareattherootof everythingPerfectCorp.doesandnoideaistoobigortoo crazy
BeingInnovativeinApproach
InnovationisattheheartofeverythingPerfectCorp.does, andithopesthisforward-thinkingvisioninspiresitsbrand partnersaswell.It’sessentialforbusinessestocontinue findingnewwaystoaligntheirofferingsandconsumer journeywiththeevolvingconsumerdemandformore engagingshopperexperiencesandtoseamlesslyintegrate acrossallomni-channeltouchpoints.
AdoptingImpactfulBeautyTechSolutions
TheageofShoppertainmentishere,andbrandsmust challengethemselvestofindnewwaystoconnectwiththeir audience—acrossphysical,online,mobile,andsocial—and deliverimpactfuldigitalexperiencesthrougha360-degree direct-to-consumerstrategy.PerfectCorp.hopestoinspire brandstoleanintothedigitaltransformationandadoptthe impactfulbeautytechsolutions—likevirtualmakeuptryon,AISkinDiagnostics,on-demandbeautyconsultations, andARlivestreamvideocontent—inordertodelivera morepersonalizedandfulfillingconsumershopping experience.
EducatingConsumersAboutBeautyTechInnovation
Asaleaderinbeautytech,PerfectCorp.strivestonotonly serviceitsbrandpartnerswithcuttingedgebeautytech solutionstomeettheirbusinessneeds,anddeliverone-of-akindvirtualappexperiencestoitsusers,butitalsowantsto drivethoughleadershipandeducatethegreaterbeauty industry
PerfectCorp.firstlauncheditsGlobalBeautyTechForum in2019withsingledayconferencesaroundtheglobe(from NewYork,toTokyo,andParis),featuringinnovatorsand
keyopinionleaderswhocanspeaktodigitaltransformation andresultsofbeautytechinnovation.Thecompanyalso launchedaGlobalBeautyTechEducationSerieswhich offersstepbysteptutorialsspotlightingnewinnovation todayanditssuccessfulimplementation.
Furthermore,PerfectCorp.strivestocontinuetobea resourceforbrands,retailers,press,andaspiring entrepreneurs,andreleaseregularweeklycontentacrossits blogtohelpeducatereadersaboutthebenefitsofbeauty techindrivingbusinesstoday.Italsoreleasesaquarterly GlobalBeautyTrendsReportthatdivesintodataand analyticsofvirtualtry-ontodeduceevolvingconsumer beautybehaviorsaroundglobe.
UnlockingEndlessPossibilities
ThevisionforPerfectCorp.overthenextfiveyearsisto continueexpanding,innovating,andadaptingtodeliveron themostimpactfulconsumerbeautyshoppingexperience possible.It’stimetodoubledownonAIinnovationand unlocktheendlesspossibilitiesthatthissmarttechnology bringstotheindustry.PerfectCorp.willcontinueto providecutting-edgebeautytechservicestopartnersacross theglobeexpandingtoallmarketsinordertomeetthe growingdemand.Itwillstrivetodeliveruniquebeautytech solutionsanddigitallyenhancedconsumerexperiencesto theindustry,leaningintothedigitaltransformation.Italso envisionscross-categoryexpansionusingadvancedbeauty techforjewelry,hats,eyewear,accessoriesandbeyond. Alicesaysthatthe‘skyisthelimitsostaytuned’.
EnlighteningEmergingInnovators
Alice’smessageforaspiringentrepreneurshasalwaysbeen todreambig,embracechange,andnevergiveup!Shesays thatthismentalitywillinspireafutureofinnovatorswho embracechallengewithconfidencenecessarytoachievethe impossibleandbreakboundaries.
“Perfect Corp. is the world’s leading beauty tech solutions provider transforming the industry by marrying the highest level of augmented reality (AR) and artificial intelligence (AI) technology for a reimagined consumer shopping experience.”
Carsten Nygaard Broegger
Leading YOU to Choose a Better Future
nnovativeideasarethepredicamentoftheleadersthat
Itookadifferentapproachandtookvalidactionsto makethemareality.Itmakesthemunique,anda sought-outleaderkeenondrivingchangecaninspire, cultivate,andignitemeaningfulchangesintheworld.Akin tosuchinnovativeleadershipskillsisCarstenNygaard Broegger
AstheFounderandCEOofCasusGrill,Carstenaimsto becomearolemodelforthemarketindisposablebarbecue andinspireotherstobecomehealthierandenvironmentally consciousabouttheproductstheymayencounter.
CasusGrill™isanaward-winningDanishinnovation companywithagreenDNAandpassionformakinga differencefortheplanetearth.Itaimstocombine sustainabilityandsmart,functionaldesigntore-designand makeagreentransformationofexistingproducts,whichwe useeveryday
APersistentJourney
Bornandraisedinafamilythathasalonghistoryinthe furnitureindustry,Carsten'supbringingwashighly influencedbylifelessonsandchallengesthatcamewithit. Hereminiscedthattheconversationsatdinnerwereoften abouthowtheycouldchangeandinnovatewhileperceiving hownewtomorrowwillbe!
Creativityanddevelopmenthavealwaysbeentheessential thingsinCarsten'slifethathelpedhimshapetobecome
whatheistoday.Hesays, "My wife often expresses her dissatisfaction when we shop because I do not look at the products, but more how things change. It can be anything from store decor, customer behavior, trends, and compositions or how things are simply made!”
Carstenknowsthatbeinganentrepreneurisnotjustrosy! Gettingagoodideapresentsmanychallengesand
ponderingquestions.Howshouldyournewideabemade? Howdoyoufundyouridea?Howtocreatesuccesswiththe idea?Howdoyouprotectyouridea?Speakingfrom experience,Carstenasserts, "I have made my mistakes and fallen into many "stupid" fall groups. One thing is for sure if you do not dare to think differently and change things, the road to success is much longer.”
Carstenstatesthateverythingmaysoundextremelysimple, butpersistenceisoneoftheessentialcornerstonesof success.Heknowsthatmostpeoplegiveupjustbeforethe finishline!Carsten'smottosiswhenadoorcloses,three newdoorsopen–itisalwaysamatteroffindingthemin time!
Ifyouarenotconstantlyevolving,thenyouarein liquidation.
TheInception
CarstenassertsthattheideabehindCasusGrillaroseonan RVtripintheFrenchmountainsbackin2009,wherehehad theexperienceofusingdisposablealuminumgrills.The firstdidnotstart,andthesecondtookalongtimebeforeit
gothot,andtheheatwasunevenandtoughtocookon.He says, "Our son was eight years old and very curious. By accident, he touched the aluminum tray and got a small blister. But it was not just that - the discarded aluminum trays from the disposable grills lay left around in fields, in bushes with burn marks after use. A really bad experience!”
Thus,CASUSGRILLwasborn!
TheDNAofCasusGrillistocombinesustainabilityand smart,functionaldesigninre-designandgreen transformationofexistingproductspeopleuseindailylife atanaffordableprice.
CasusGrillisaninnovativeandgreencompany.Itwantsto becomearolemodelforthemarketforsustainableproducts andinspireotherstobecomehealthierandenvironmentally consciousabouttheirproducts.
EffectiveImpact
Carstenexpressesthatthebarbecueandaccessoriesmarket hasalwaysbeenconservative.Thelackoffocuson sustainabilityandgreentransformationhasbeenahallmark
oftheindustry Thebiggerandmoremasculinethegrillcan get-thebetter!
CasusGrillhasanentirelydifferentapproachandpointof view,wheresustainabilityplaysacrucialroleintheproduct beingconvenientandsolvingthechallengesoftheexisting disposablealuminumgrill.Ithasmadeagreen transformationofoneoftheessentialthingsinhuman existence-cooking,however,withaminimumfootprintin naturecomparedtotheexistingproductonthemarket!
SustainingEnvironment
InCarsten'sview,technologyismanythings.However, CasusGrillisonlymadeofsustainablematerialslike cardboard,bamboo,lavastone,andbamboobriquettes.All biodegradablematerials,exceptthelavastoneinsulation, areinorganicandneutralproducts,withoutanyriskof rottingortransforming.Itcanberecycled,andthereisno needforalandfill;itcaneasilybereturnedtonatureor evenusedassoilimprovementand100%purecultivation forplants.
Todothis,you'llneedfireandcardboard.Thekeyistouse andputtogetherdifferentmaterialsinanewway-ina specificrelationshipandaparticulardesign.
Carstennotes, "What may not be possible today will be possible tomorrow - the sky is the limit, or you set the limit!”
ThePreparationforMETAUniverse
AccordingtoCarsten,VirtualShoppingwillbethenextbig thingintheMETAuniversecombinedwithartificial intelligence.Onecanvirtuallywalkaroundalocal supermarket,hardwarestore,orshop.Henotesthatonecan talktotheclerkandreceiveguidanceinthebuyingprocess, demonstrationofproductsifdesired.
Carstensays, "CasusGrill will be ready and a part of this META universe when it becomes a reality. CasusGrill must be able to be bought, experienced, and enjoyed with family or friends in a virtual way anywhere in the world.”
ALongWayAhead
InCarsten'sview,CasusGrillisjustthebeginningofalong journeythatneverends. "There will always be products where green transformation will be relevant. One day it will be relevant to make a green transformation of green products that already exist - due to technology evolving at a rapid pace and making the impossible possible today." CasusGrillwillalwaysstrivetobeoneoftheleadersinits segment.
IdeastoReality
Carstenadvisesbuddingentrepreneursaspiringtoventure intotheconsumergoodssectortotakeeventhemost impossibledreamsandmakethemcometrue.Hebelieves thatthisiswherethebestideasemerge!Hecontinues, "Never take a NO for an answer, even if it looks bad and you thought all options are exhausted. There is always a solution to everything - it's just about finding the right solution. Never be greedy as it can end your days as an entrepreneur.”
Carstenaddsthatgoingtoastoreandgettinginspired-the taskissimple-justdoitbetterthanyourcompetitorsand keepitassimpleaspossible.
Alwayschoosethepathtoabetterfuture!
“
CasusGrill is here to make its green print on our planet.
David Wachs
Building Lasting Bonds with Customers through Power of Handwritten Notes
Inanagewhereeveryoneisdrowninginelectronic communication,handwrittennotesreallystandout. Theygoalongwayinbuildinglastingrelationships withpeople,andcompaniesthatsendnotesaresetapart fromthecompetition.Tohelpitsclientsleveragethis untappedformofoutreach,Handwryttenautomates handwrittennotesonbehalfofcompanieslargeandsmall.
Handwryttenwasfoundedtofillanunmetneedofsending handwrittennotesaseasilyassendinganemail.Tosolve thisproblem,thecompanyinvestedheavilyinroboticsto buildamachineunmatchedinhandwritingqualityand scalability ThemindbehindthecompanyisDavidWachs,
CEO,FounderandChiefRobotMechanic.Aserial entrepreneur,Davidisbringingbackthelostartofletter writingthroughscalable,robot-basedsolutionsthatwrite one'snotesinpen.
TheChallengeofEducatingPeopleabouttheUnique Service
Handwryttenwasfoundedin2014.Thefirstchallengethat Handwryttenfacedandisstillfacingismakingitstarget audienceawareofitsservice.Handwryttenisveryunique andhastrulydefinedthespaceofautomatedhandwritten notes.Ithasbeensuccessfulindoingthisprimarilythrough
FacebookandLinkedInadvertising,butalsothroughearned andpaidmediaplacement.
DeliveringRealisticHandwriting
AsHandwryttenhasgrown,itneededbetterrobotstowrite thenotesforitsclients.Itsinitialvendor'stechnologywas antiquated,andtheresultswerenotinlinewithits expectations.Fouryearsago,Handwryttenbeganajourney todesign,programandbuildrobotsitself.Now,ithas115 custombuilt,pen-wieldingrobots.Theserobotsdeliverthe mostrealistichandwritingavailable.Handwryttenbuilds theserobotsformuchlessthanitsoldrobotsusedtocost, allowingittoscaleupfaster.Asithasfullcontrolofthe softwareandfirmware,itdesignsfontsandsignatures quickerthanitcouldhaveotherwise,andmakesadditional improvementstoincreaserealismaswell.Handwrytten's robotsarenowitspointofdifferenceandnoothercompany comesclosetoitscapabilities.
LearningfromtheGreats
DavidstatesthathewasfortunatetomeetConanO'Brien whilehewasincollegeovertwentyyearsago.Conantold Davidandhisclassmatesto“alwaysgetinoverone's head”.Davidhasneverforgottenthesewordsofadvice.He
livesbythismantradaily.Thebook“E-Myth”byMichael GerberhasalsomadeanimpactonDavid.Thiseasy-toreadbooktalksaboutsettingupone'sbusinessasa franchise,evenifoneneverplansonoperatingitasone.By goingthroughthisprocess,oneisforcedtocreateamanual, definejobs,createprocesses,andasMichaelexplains, “workonthebusinessinsteadofwork in thebusiness”.
ReachingoutUsingHandwrittenNotes
Thepandemichascreatedterribleisolationforagood percentageofthepopulation.Peopleareforcedtowork fromhome,abstainfromin-personmeetingsandgettogethersandareseparatedphysicallyfromtheirloved ones.Thisispainfulandscaryformanypeople.Davidsays thatasabusiness,itisimportanttoreachouttoone's clientsandcustomersjusttotellthemyoucare.Ofcourse, Handwryttenrecommendsreachingoutusingitsservice,as itknowsthathandwrittennotesgenerateimpactfuland personalresults.
AsacompanyHandwryttenusedhandwrittennotes throughoutthepandemic,butitsteamalsopickedupthe phone,calleditsclientsandaskediftherewasanything theycoulddotohelp.
Handwryttenisuniquelyqualifiedtoovercomethis challengeduetothenatureofitsbusiness.Bytheendof 2020,Handwrytten'sbusinesswashittingsalesrecordsas peoplebeganusingitsservicetosendwell-wishestotheir prospectsandclients.
EnsuringHappinessandProductivityofEmployees
Davidhasbuiltandsoldacompanybefore.Inthisprocess, hehaslearnedwhatistrulyimportant.Itturnsout,happy, productiveemployeesarethekey!Assuch,heworksevery
daytoensurehisemployeesarehappyandexcitedtocome towork.Whilehecertainlymakeshisemployeeswork hard,Davidwantsthemtostickaroundforthelong-haul. Hestatesthatemployeeturnoverisoneofthemost expensivefactorsinrunningabusiness.
Toimproveworkculture,Davidadvisestoholdweekly meetingsonthefinancialandoperationalstateofthe company Thiscreatesasenseoftransparencyandinstils ownershipbytheentireteam.Hesuggestspraisingpublicly andcriticizingprivately.Headvisesgiving“shoutouts”to teammembersduringtheweeklymeetingbutgiving criticismtoemployeesonlyinprivate.Healsosuggests havingfrequentfunevents.
SupportingInclusiveness
Handwryttenhasputa“HandwryttenCares”sectiononits website,withcardsforequalrightsandBlackLivesMatter causes.100%oftheprofitsfromthesecardsgotoaligned causes.
TheRoadAheadforHandwrytten
Handwryttenwillcontinueiteratingitsrobotsandcreating moreintegrationsintootherplatforms.Inadditiontoits pluginsforSalesforce,Zapier,IntegromatandSyncSpider, itisreleasingapluginforShopifyshortly,andithopesto revisititsHubSpotintegration.Itiscurrentlyrevampingits websiteandisexcitedtoreleasethenewversioninQ3of thisyear.Longer-term,Handwryttenplanstorollout additionalfacilitiesaroundtheworld.Itwillalsopartner with3PLandotherformsofpartnerstoincorporateits offeringintotheirservice.
BeingConsiderateofEmotionsofPeople
Wheneverybodyelseispivotingtowardsdigital,David advisesfutureleaderstorealizetheconsumerisanalogand emotional.Herecommendstheleadersoftomorrowto comeupwithsolutionstograbtheemotionsbehindtheir targetaudience,anddon'tjustrecreateafamiliarmarketing offeringdonebydozensofothersoftwarefirms.Davidsays thatinthelast5yearssomuchofmarketingand advertisinghasgoneonline,andthishascreatedhuge opportunitiestoimprovetheofflineexperienceaswell.
Handwrytten's technology allows customers to scale their handwritten outreach, creating positive impressions and long-lasting bonds.David Wachs CEO, Founder and Chief Robot Mechanic
Innovation- The Key
verydaythereisanewproductthatbrings
Edisruptiontothemarketandbecomesinnovative. Inthebusinessworld,innovatorsaretheoneswho lookatproblemsdifferentlyandfindsolutionsothersmay notsee.Notfollowingtraditionalmethodsandlookingfor newwaysisthewaytosuccess.
Beinginnovativeisthemostcrucialaspecttothrivein today’scompetitivebusinessworld,andwithoutit,onemay survivebutwillnotgetsuccessful.
WhatNumbersSay?
In2015,theDeloitteInnovationSurveyfoundoutthat manycompaniesapprox.sixty-sixpercentbelievedthat innovationisthekeytobusinessgrowth.Innovationallows businessestoincreasetheirreach,mergewithnewpartners, andscaleuptomorehumanforce.Addinginnovationalso putstheorganizationatapositivefrontendandattracts moreinvestorstowardsit.
WhyInnovationMatters?
Whenanorganizationcomesupwithinnovation,nomatter itssize,growthisguaranteed.Topleadingcompaniesinthe worldwithdifferentsectorslikeTesla,Apple,Google,and Microsoftareknownfortheirinnovation.Appleisthe leadingsmartphonecompanybutitgenerates1/3revenue fromitsaccessories;Apple’sAirPods'revenueismorethan Adobe,Spotify,andTwitter Thereasonbehindthis enormoussuccessistheinnovationandthefocustowards theproblemswhichcanonlybesolvedbymakingan innovativeapproach.
What’stheCatch?
Weallhaveencounteredpeopleinourlifewhoaredifferent thanothersandevenbeingaloneisnotbecomingahurdle totheirsuccess.Thelogicissimple,thinkingdifferentor outoftheboxisalsoapartofinnovationwhereonewants toexplorenewthingsbeyonditsdeclaredboundaries.
ThinkingEVcarsasthefutureofautomationlookedlikea dreambutTeslamadethispossible.Thecompanydidnot choosetheeasypath,butexplorethepossibilitieswith futuristicbatteries,andenhancethedurability.Now,thisis whatanycompanycandowhichiswhatwecalladvancement.WhatTesladiddifferentlyistheyjustdidnotadvance
theirEVcarsbuttransformthemintofuturisticonesby addingautomation.Theyintroducedtheconceptofcars withouthumaninteraction.Itwascombiningtheideaof renewableenergyandmakingdrivingsaferthanever before.Today,TeslaisoneoftheleadingFortune500 companiesthathasdoubleditsrevenueinaveryshort period.
UnderstandtheMarket
Innovationisalsothekeytorulingthemarket.Themodern worldisnotwaitingforanyone,asthecustomers'demands barhaverisenveryhigh.Fromadvancedcommunication, digitalplatformstoglobalization,everythingfromanywhereisreachablenowwithoutanyboundaries.Wealready haveseenthatifanythingthathasthecapacitytobring globalimpactcanbemonitoredbythewholeworldinfew seconds.Anideathathasthepotentialtotransformpeople’s livestosomeextentorcanfilltheconsumers'demandthat hasnotnoticedbefore,isinnovation.Peopleconstantly changetheirchoicesandwantsomethingamazing,andnew withupgrades,andthatmakesthemarketunpredictable. Innovatorshavetopredictchangeandunderstandthe demandofconsumers,sothattherewillbeasolutioneven beforethecustomerneedsit.Determinationandappetitefor constantgrowthistherealqualityofinnovatorsand successfulbusinessleaders.
IdeaCheck,MarketAvailabilityCheck,ThenWhatis Next?
Transforminganinnovativeideaintoasuccessfulventureis alongjourney.Ifyouarecapableenough,youcanfinance theidea,butifyouarenotthenthereyouneedstockholders (angelinvestors)whowillprovidethefund.Butarranging thefundsandestablishingtheoperationsisonlyhalf success.Itispeoplewhobringsanideaintoreality,and thenleadittosuccess:peoplewiththesamemindset, peoplewhoareabletoseeandmodifytheperspective.
Findingandaddingtalentedpeopletotheteamisessential. Andpeoplewithtalentandvisionalsolovetoworkwith innovativeideasandinavisionthatcomprisessuccess.For aninnovator,thechallengeisthethrilltheyarestarvingfor andisthewaytokeepthemencouraged.Soleadwith talent,alignvisionwithinvestors,andmostsignificantly innovate;anidea,adream,orsomethingthatcanbring change.
INNOVATION DEFINES SUCCESS
Derek Anthony
A Distinct Leader with Innovative Approach
oworkistoosmallortoobig;ifonedoestheir
Nworkwithpassionatedetermination,onewill eventuallyclimbtheladderofsuccess.Having suchstrongdetermination,DerekAnthony,workedat22 jobsinhisprofessionaljourneylearningavaluablelesson inhindsight.EachoftheselessonsmoldedDerekinto becomingtheVicePresidentofRealEstateatThe WoodmontCompany.Histremendouscorporate backgroundinsales,marketing,operations,P&L,and negotiationskillsareunlikeanyoneintherealestate business.
Woodmontspecializesineveryaspectofcommercialreal estate,includingdevelopment,assetmanagement,tenant representation,brokerage,constructionsupervision,and investmentsales.
ADistinctJourney
GrownupinNorthCountyofSt.Louissuburbs,from cuttinggrass,tolifeguardinginhighschool,tostringing racketsincollege,tohelppayforbills,tobuyan engagementring,andthengraduatefromMissouriStatein Marketing,Derekwasn’tsurewhathewantedtopursue. DerektookhisfirstjoboutofcollegeatWoodsWire Products,Inc.,whichgothimontherightfoothavinga wonderfulfriendandmentor,JohnWiesehanJr Johnhad15yearswithGEandacorporatestructure backgroundinSales&MarketingandpatientlygotDerek tobreakoutofhisshell.Sincethen,Derekhastakenevery opportunitythatknockedonhisdoorutilizinghisabilityto putdealstogether,whichhasbeenwithhimevenafterthe WoodsWiredays.
Overthenext17years,Derekmanaged,sold,andmarketed ConsumerElectronicproductstobigretailersand distributorsthroughout the UnitedStateswithCoby, Uniden,X-10,FulfillmentPlus,GPX,andmanymore brands.Derektraveledtheworld,visitedfactories,learned
aboutdifferentculturesprofessionally,tookhisstrengthsof directreports,andincorporatedthosetraitsintohowhe managesandleadshisteamtoday
Speakingabouthisjourney,Dereksays, “Given all my experiences from operations, P&L’s, people skills, emotional intelligence, and how to read a room, makes commercial real estate no different. It just comes down to deal-making and figuring out how to get to the closing table and being sensitive to both sides views and having an open mind, while making the soft ask.”
CrossingtheHurdles
Derekhascomeacrossmanychallengesinhisjourney.He remembersonecompanyheworkedforwasdealingwitha lawsuitof$64,000,000fornotpayingroyaltiesandthe companywasshutdown.DerekhadtosignupasanUber drivertotakecareofhistwokidsandwife,eventhoughhe hadthehighest-earningperiodofhislifeandamortgage. HealsoappliedforawarehousejobatAmazonandwas
What gets measured gets improved.
Derek Anthony Vice President
The Woodmont Company
offeredthejob,andadaylater,TheWoodmontCompany called.
Forthefirsttwoyears,heworkedfingerstothebonefor12 hoursadaythroughcoldcallingandnetworking,getting everyleadhecoulduntilhewassatisfiedwiththeprospect list.Henotes, “Singles and Doubles are good starting points to get to the home runs, eventually. For the last four years, I still am still doubling my business year over year.”
TechnologicalImpact
Derekmentionsthattoday’srealestateindustrymakes decisionsdrivenbydata,asmuchasfinancial.Datain termsofmobiletracking,demos,salesfigures,anddataat ourfingertipshelpsthecompanymakemoreofafinite decision.Itcannowtrackvisitorsandpullthemfor yesterday,lastquarter,orlastyear,andcomparethe rankingsofthatsameoperatorelsewhereinthemarket, city,town,orUS.
DesiredChange
DerekstatesthatCRM’sareallovertheplace,andthe biggestchallengeintherealestateworldistheschedule, follow-up,andstayingontrackoneverydeal.However, prospectingLandlordsandTenantsthereareseveral avenuestogodownoneachofsideofthetable.Derek wantstocreateabusinessplanandstayontrack.Henotes, “Google Earth and Google maps have been a savior for the CRE world and amazing tools that are free to help us with our job. There are smarter folks than me that will create the next best thing, but I look forward to embracing it and learning about it!”
PreparedforChanges
Derekbelievesthattouringaspacewithvirtualreality couldbethenextdisruptor;however,itallcomesdownto whopaysforit.Woodmontisvettingnewsoftwarepartners allthetime,onlyifthetechnologyisefficient,productive, andcost-effective.Currently,Woodmontpartnerswith CoStar,LoopNet,PlacerAI,RetailTrac,andSiteSeerfor commercialrealestatevettingandanalysis.
MovingForward
Derekenvisionshimselfconductingdeals,makingnew friends,andgrowinghisteamtoamoreprominentnational footprintinNashville,Charlotte,Austin,OklahomaCity,St. Louis,Denver,andothersinthenexttenyears.Healso expectsorganicgrowthoracquisitiontoalwaysbeonthe table.
LessonsovertheYears
Derekadvisesaspiringentrepreneursnottogettooexcited ortoodown;ifyouaredoingthetedious,mediocretasksto getyouadeal,thatiswhatittakes.Hesays, “No deal is ever done until it’s done, and the commission has been paid, and tenant is open. There will be uncontrollable substances or decisions made in the process, and you cannot let it get to you.”
Concludinghisthoughts,Derekasserts, “It’s not that hard; you have to be disciplined in your everyday tasks and don’t get distracted. Remember, attitude is a choice. What gets measured gets improved.”
JeanineJerkovic
Epillarofgrowthinallareasanditssustainable growthdependsongoodleadership.Cityof Surpriseisastrikinginstanceoftheabovementioned notion,asitisthrivingundertheleadershipofJeanine Jerkvoic.
conomicdevelopmentofanyregionisthecentral
ThroughouthertenureatCityofSurprise,Jeaninehas enjoyedcreatinginitiativestochangeperceptionsaboutthe city!Inspiredbyhervisionaryapproach,weatInsights SuccesscaughtupwithJeaninetolearnmoreabouther journeyandhercontributiontothedynamiceconomic developmentindustry.
Amanagementprofessional,Jeanineservesasthe EconomicDevelopmentDirectoratCityofSurprise.Her 15yearsofenrichingexperienceintheeconomic developmentindustryreflectsherpassionforeconomic development.Shebelievesthatthemostimportantskillset tobuildislearningtoembracechangeandpracticesthe sameinherapproach.
Below are the highlights of the interview:
Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatSurprise.What challengesdidyouovercometoreachwhereyouare today?
IgrewupintheGreaterPhoenixWestValleyinGlendale, ArizonaandthengraduatedfromArizonaStateUniversity (ASU).Earlyinmycareer,Ihadthegreatfortunateof completingacollegeinternshipforformerUSSenatorJohn McCainandthenworkingforapoliticalactioncommittee (PAC)calledCampaignAmerica.Aftergraduatingfrom ASU,IattendedtheLondonSchoolofEconomicsinthe UKtogetamaster’sdegree.WhileintheUK,Iinterned withtheUSEmbassyinLondonandsoonaftergotajob withthedesignatedUK-basedEuropeancontractorforthe ArizonaDepartmentofCommerce.ItwastherethatIwas exposedtothecommercialtradeandeconomic developmentprofessionandlearnedaboutitasacareer option.ImovedbacktoArizonasoonafterandworkedin theInternationalTradeandInvestmentDivisionforthe
Economic Development Director City of Surprise Economic Development Department
Jeanine JerkovicArizonaDepartmentofCommerce,butitwasonlywhenI acceptedapositionattheGreaterPhoenixEconomic Council(GPEC),whereIworkedforfouryears,thatIcan sayItrulyfellinlovewiththeeconomicdevelopment profession.
IleftGPECin2006toworkwhereIlivetodayintheCity ofSurprise!IwastheEconomicDevelopmentManagerin Surpriseforoverfouryearsbutleftforanexciting opportunitywiththeCanadianConsulateinPhoenix. Shortlyafterlandingthere,theCanadiangovernmentbegan toshutterseveralUStradeandconsularlocations,and unfortunately,ourofficewasoneofthem.Ilandedatthe CityofGlendale,Arizona–myhometown–butultimately, IreturnedtotheplaceIloveandstillcallhome,theCityof Surprise!IhaveservedastheSurpriseEconomic DevelopmentDirectorformorethansevenyears!
Theeconomicdevelopmentprofessionisfacedwith constanteconomic,politicalandsocialchanges,andwhileI havefoundthistobethegreatestchallenge,itisthegreatest opportunity!
Tellussomethingmoreaboutyourcompanyandits missionandvision.
ThemissionoftheCityofSurpriseEconomicDevelopment Departmentis: to accelerate an enhanced quality of life and a thriving business environment for the community through the facilitation of new employment opportunities and workforce development initiatives; the attraction of retail amenities; the promotion of entrepreneurship and small business growth; and the retention and expansion of local businesses.
Untilrecently,theSurpriseEconomicDevelopment Departmenthasbeenprimarilyfocusedonstrategic industryandbusinessattractioninfourkeygeneralsector areas:advancedmanufacturing,innovation,medical excellence,andsignatureretail.Businessretention,small businessassistance,workforcedevelopmentand infrastructure,whileimportant,havegenerallybeen secondaryforusuntil2021.Thisfocuswillchangealotin 2022!
Movingahead,itwillbeessentialtopivotquicklyand executeeffectiveworkforcedevelopmentandinfrastructure supportprogramsthatallowustoaccommodatethecurrent surgeofcommercialandresidentialgrowth.
Describeindetailthevaluesandtheworkculturethat drivesyourorganization.
Iamahugebelieverinservantleadership,andtheCityof Surprisehasaculturethatreflectsandsupportsthis.Itis importanttobuildaculturewherepeopleconnect,relateto oneanother,andbuildoneanotherup.AsImentioned before,economicdevelopmentisadynamicindustry,and therecanbeconsiderablepressuretomeet–orevenexceed –expectations.Thismakesitcriticaltohiretalented, likeableindividualswhoaren’tafraidtoleaveegosatthe door,andIamluckytoworkwiththebestteaminthe world.
Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?
“The Surprise Economic Development team is committed to the constant pursuit of attracting quality jobs and business to Surprise and the Greater Phoenix Area.”
Technologyhasmadeusallmorevirtuallyaccessible,and theSurpriseEconomicDevelopmentDepartmentisno exception.Ourmarketinghasbecomemorecreative, especiallyaswehavehadtoadaptandcreatemeetings, eventsandevencommunitytoursofSurpriseinavirtual format!During2020,wehadaprospectivecompanyunable tovisitduetorestrictions,andwewereabletoproducea customvirtualtourvideoforthem,whichimpressedthem! Additionally,wehostedafirst-evervirtualSpringTraining VIPeventwithover200businessesanddevelopment professionalsonline–andasaresult,wenowhavea signaturerestaurantnegotiatinginourmarketafter attendingthat!
What,accordingtoyou,couldbethenextbigchangein EconomicDevelopment?Howisyourcompany preparingtobeapartofthatchange?
Thenexttidalwaveintheeconomicdevelopment professionistheworkforcedevelopmentissue.Itwillbe everyone’sgreatestchallenge–andgreatestopportunity
Overthenextseveralmonths,wearealigningour workforceandindustrypartnershipswithcertificationsand resourcestohelpaccelerateopportunitiesfordislocated workers,youthandremoteprofessionals.Workforce developmentwillbecomeourprimaryfocusin2022.
Wheredoyouenvisionyourselftobeinthelongrun andwhatareyourfuturegoalsforSurprise?
TheCityofSurprisehasincredibleeconomicassetsthatare anyeconomicdevelopmentprofessional’sdream:a successfulbusinessincubator;anemergingdowntownwith aresidentialuniversity–OttawaUniversityArizona-as wellasanaward-winningSpringTrainingstadium; developableland;highwayaccessibility–andevenrail!My futuregoalsaretoleadinitiativestocreateathriving downtown,toigniteouruntappedworkforcepotential,to supportnewinfrastructuresolutions,suchasbroadband development,andtoattractmorecommercialand employmentopportunitiestoourfuturegrowthareain NorthSurprise!
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheEconomicDevelopment sector?
Iamabigbelieverinjustputtingyourselfoutthereand talkingtopeople!Myadvicewouldbetoreachouttoa localeconomicdeveloperlikemyself,haveavirtualchator acupofcoffee,andlearnmoreabouteconomic developmentasacareerpath.
Karin Volo CEOandChiefJoyBringer EvoloshenKarin Volo
Empowering Businesses with Cultural Transformation
usinessesthriveonprovenleadershiphacks!And, oneofthemostpromisingcorporatepracticesis creatingthehappiestandmotivatedworkforce, whichultimatelyleadstohappycustomers.
ganizationsthatemphasizeonrevitalizingthework culturewithleadershipskillsreceiveexponentialgrowth. ,employeeengagementisnotanoptionanymore; ratherithasbecomeanecessitytodrivegrowthfor companies,businessleaders,andemployees!
ThiswasverywellunderstoodbyCEOandChiefJoy BringerofEvoloshen,KarinVolo.Shehasbeen empoweringorganizationswithheruniquecultural transformationmodel,whichinvolveseducatingemployees andtopmanagementprofessionals.Shehasexpertisewith conversationalintelligence,masterminding,andone-on-one leadershipcoaching.
Byimpartingcaringculturesatworkplaces,Karinaimsto createaproductiveenvironmentforcompaniesandtheir employees.
WeatInsightsSuccesscaughtupwithKarintolearnmore aboutherexcitingjourneyofmentoringbusinessleaders withEvolvoshen.
Letuslookintotheinterviewhighlightsbelow:
Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatEvoloshen?What challengesdidyouhavetoovercometoreachwhereyou aretoday?
MyearlycareerwasinExecutiveSearch,headhunting, coaching,andmentoringbothintheUnitedStatesandin Europe.Afteramajorlifecrisisthatlastedfouryears,my workpivoted.IwasdrawntoteachingalotofthetoolsI’d learnedtomanageduringthemostdifficulttimeinmylife. Thisledtowritingbooks,inspirationalspeaking,and
corporatetraining.Thebook Engage! wasthecatalystin creatingmycurrentcompany,Evoloshen,wherewehelp transformbusinessthroughculture.Ibelievein empoweringpeopleintheirworksothattheyfeel passionate,engaged,andarehighlyproductive.It’sawinwinforbothemployeesandcompanies.
TellussomethingmoreaboutEvoloshen,itsmissionand vision.
Evoloshen’spurposeisbringingjoytotheworkplace.We dothisthroughinspirationandteachingempoweringtools. Therearethreemainpillarswefocusonundertheumbrella ofculture:engagement,purpose,andtrust.Wehave programsandstrategiesforcompaniesandleadersthathelp tobringoutthebestofanorganization.
“I believe that the majority of the 7.2+ billion people on this planet want four things in their lives: love, peace, joy, and abundance.”
Enlightenusonhowyouhavemadeanimpactinthe mentoringnichethroughyourexpertiseinthemarket.
Evoloshenhasabigimpactonseverallevels.Wesupport, mentor,andcoachtopmanagementtocreateahightrust andcaringculture.Weofferprovencompanywidetraining andcertificationprogramsthatteachemployeeswith empoweringskillsandhands-ontoolstheycanuse immediately.Wealsofacilitateteamleadershiplearningand masterminding.Evoloshenhasateamofincredibletrustbasedleadershipcoachesthatcanworkone-on-onewith leadersandemployeestosupportthemaswell.The combinationoftheseprogramsandserviceshasadirect positiveimpactonthewell-beingofthepeopleandthe bottomlineofanorganization.
Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?
Evoloshenhadalreadyofferedonlinetrainingandprograms globally,priorto2020.Wewereabletopivotquicklyto 100%virtualtrainingsin2020andsimplyscaledupour workduringthattime,supportingmanycompaniesduring somechallengingtimes.Wearelookingforwardtooffering livetrainingagainbutthelastcoupleofyearshaveproven thatitispossibleandcost-efficienttoinvestinallthe employeesanddotrainingtogether.Ithelpstohave everyonelearningandgrowingtogetherandwhatwe’ve seenisthatit“superboosts”thecultureandconnectionof theemployees.It’slikeputtingthecultureonsteroids!So, wewillcontinuewithusingtechnologiesforouronline work.OneotheraspectofEvoloshenisthatwearecreating amicrolearningplatformofferingtobothprivateclients withcustomizedtrainingandindividualswhoareinterested intopicsaroundculture,engagement,trust,conversational intelligence,resilience,self-leadership.andhavemuch moretocome!
Ifgivenachance,whatchangewouldyouliketobring intheemployeeengagementindustry?
I’dloveleaderstounderstandthevalueofinvestingintheir employeesandthepositiveimpactthishasonthebottom line.ItbecomesaneasysteptotakewhenCEO’sand CHRO’scanseetheimpactandresults.Idobelievewe’ll gettoapointinthefuturewherewewon’tneedtotalk aboutemployeeengagementbecauseitwillbecomethe norm.ButwehaveaLOTofworktodobefore!According toGallup,only20%oftheglobalworkforceisengagedand
80%arenot.Thesolutionisproactivelyworkingon creatinghightrustcaringcultureswherepeoplefeelvalued. Thisdrivesthehigh-performanceteamthatleaderswantto see.
What,accordingtoyou,couldbethenextbigchangein culturaltransformation?HowisEvoloshenpreparingto beapartofthatchange?
WearecurrentlydealingwiththeGreatResignation.The futureofbusinesseswilldependoncreatingacultureanda companythatbothemployeesandcustomerslovebecause ofitsbiggerpurpose.Weareseeingagreatdividebetween purpose-drivencompaniesandtoxicorganizations. Purpose-drivencompanieswithcaringcultureswillmore easilyattracttoptalentandhaveanobviouscompetitive edge.Toxiccompaniesthataredamagingtheplanetand theirpeoplearesimplynotsustainableandwillnotsurvive. Plus,weareabouttoexperience100yearsinchangewith technologiesfrom2022to2026.Weneedtohaveanagile, fast-movingmindsetincompanies.Thisisthewakeupcall forleaderstopayattention,rightnowbecausenothingcan stopthismovement.Wearegoingintoafewchaoticyears untilthedustsettles.Evoloshencanbeagreatsupportto leaders,theiremployees,andtheirorganizationsforall theseemergingtrendsandchanges!
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheorganizational developmentsector?
Itisvitalforanyentrepreneurtohaveclarityintheir purposeandhavepassionfortheirwork.Thatiswhatwill getyouthroughtoughtimes.Ifyouonlystartabusinessfor moneyortomakeanexit,youmaysucceed,butyourlife mayfeelveryemptyintheend.I’vecoachedsomany leadersinmid-lifewhohaveexperiencedwhatlookslike successontheoutside,butinsidetheyaremiserable. Havingabiggerpurposewillgiveyoumeaningandkeep yougoingnomatterwhat.Whenyouhavethatforyourself, dothesamewiththecompanyyouwanttobuild.So,my adviceistostartwiththepurposeandpassion,firstand foremost!Therestwillfollow
MAY YAP
A Proficient with Extensive Work Experience
“Deforestation is one major cause of climate change. Recycling is one of the many e orts that reflect our commitment toward mitigating climate change and global warming”
We must know the market well, identify our competitors’strengths and weaknesses. Build rapport with customers, find out what matters to customers, provide solutions, and solve their matters,” saysMayYap.Sheisthe ,andManagingDirector CEO of andaccountableforstrategicLHTHoldingsLimted ITmanagementandsmoothdaytodayoperationsacross operatingsitesinAsiaandUS.
MayhasExtensiveManagementConsultingExperience advisingclientsonbusinesstransformationinitiatives; familiarwithoperationsinManufacturing,Government, pharmaceutical,BankandInsurance,Telco,FMCG, AirlinesandLogisticssectors.
InaninterviewwithInsightsSuccess,MayYap highlightstheimportanceofcustomerserviceand understandingthemarketonewantstogrowin.
Belowarethehighlightsoftheinterview:
Kindlytakeusthroughyourjourneyonbecominga youngandproficientshepreneur.
ItallstartedinDecember1977,aftercompletedmy secondaryschool,IjoinedformerLianHupTimber TradingCobeforeitwasretitledtoLHTHoldings Limitedasamulti-taskingclerkwhichhandlesaccounts, administration,operations,andhousekeeping.Atthat time,thefirmhadaround20employeesandonleasing landsizeoflessthan1000sqmsituatedinaremotearea inthenorthregionofSingapore.
Duringmy40yearsofservicesatLHT,Ihaveclimbed thecorporateladderthroughrank-and-filefromanadmin clerktoachairwoman.Ihavewitnessedthechanging landscapefromatraditionalcompanytoan environmentallyfriendlycompany.
Astimewentby,woodpalletsbecameprominentas manyforeignMNCsinvestedmassivelyinSingapore thatrequiredthesepalletsasexportgoods.And inevitably,LHTfollowedthesamewindtoo.Atthat time,Singaporewasonitsjourneytowarddevelopment andthefirmgrewsotremendouslythatwehadtopursue biggerlandinSungeiKadut.
Movingthefactorytwotimes,in1988,thefirmacquired a35,680sqmland,andthecompanystaffstrengthwent upto168employees,andwiththerighttiming,the grouprenamedtoLHTHoldingsLimitedwhenlistedin themainboardin1999.
Duringthistime,IwasSalesDirector-inchargeofall salesandmarketingfunctions.Perceivingthe opportunitytobeanExecutiveDirector,Ibecameoneof themajorshareholdersduringthecompany’s reconstruction.
IwasappointedastheactingManagingDirectorin2016 duetomyMDhadhealthissues.In2017,followedby theretirementofmyfounderMD,Iwasre-designation asthechairwoman,ManagingDirector,andCEO.
Howdoyoudiversifyyourorganization’sofferingsto enticethetargetaudience?
Woodpalletshavebeentraditionalformorethan60 yearssinceworldwartwo,toenticeourtargetaudience weneedtoprovideacompetitiveone-stopsolution. Besidessellingwoodandplasticpallets,wehave technologypalletsknownassystempalletsthat cooperatewiththeRFIDsystem.Wealsomanufacture
environmentally-friendlypalletsthatmakefrom recyclingwoodwaste.By2013wetookovera bigplant atJohor,MalaysiaforGreeninnovativeGpacmoulded palletproduction,andbecameamultidiversityof wide rangesofECOGreenpalletleadershiptodistributeall kindsofWoodpackagingandChampionthegreen journeyandmadecompanywithmoreeffectivebusiness modelandlongevity sustainable forsuccess.
Whatarethevitaltraitsthateverybusinesswoman shouldpossess?
Asuccessfulentrepreneurisfocusedonthebusinessand itsgoals.Atthisdigitaltransformationera,andCovid-19 hadchangedthewaywedobusiness.Creativityand flexibility,weneedtoembracethatchangedandgoback tothedrawingboardandrestart,reorganize,relookon whatisthebetterwaysatthecurrentsituation, brainstorm,andamendaccordingly.Asa businesswoman,sheshallhaveacharismaticcharacter thatpossessesgoodknowledgeinthatfield,ahighlevel
ofconfidenceandtrusttobebuiltovertheteamor managementworkingwith.
Asperyouropinion,whatroadblocksorchallenges werefacedbyyouinacorporatebusiness?Andhow didyouovercomethem?
NobodyknowsthattheCovid-19willhitanddisruptthat hardinallkindsofbusinessandmakechangestothe waywedobusiness.Asapalletmanufacturer,weare luckytobeconsideredasessentialservicesaswe providelogisticsupporttothesupplychain.Without pallets,goodscannotbetransportedandstoredinthe warehouses.Asforus,weremainstatusquo,exceptthe reshuffleofourworkforcetocopewiththehighdemand fromsomesectorsduetocustomers’stopwork.
Haveyouinanywaycontributedtowardsthecause ofwomenempowerment?
InSingapore,Idonotseeanygenderdiscriminationas longasyoucandothejob.Thisday,Idoseemany womenareleavingtheirhomeasahousewifetojointhe societyandmanywomenarenowholdingthehigh rankingpost.Icouldonlypostandsetanexamplethata femaleclerkthatitispossiblecomesonedayshecanbe thetopmanagement.
Howdoyoucopeupwithcapricioustechnological trendstoboostyourpersonalgrowth?
Yes,weneedtoembracethechangeandadaptthe appropriateone.Firstly,wemustunderstandthepurpose ofadoptingthetechnology,whichistoprovide convenienceortomakethingssimplerandnot complicatedandshouldbeusersfriendlytoo.
Whatareyourfutureendeavors/objectivesandwhere doyouseeyourselfinthenearfuture?
TheCovid-19pandemicisatestamentthatproofthe companyissustainableoverthemajorityofcompanies thatwereshutdownduetothelockdownperiodandwe werethefewcompaniesthatprovidetheessential servicetothecommunityaswellasthesociety.
Mohammed
Mubin Mallick
Creating Difference in Business World with Passion for Robotics
tiseasytocomefromagreatbusinessbackgroundto
Icontinuethatlegacy,butitisdistinctive,comingfrom achallengingbackgroundtothriveinthebusiness world.Suchbusinessleadershavetobuildeverythingfrom scratch.Theyovercomeallodds,attainingsuccesswith theirdetermination.MohammedMubinMallickcomes fromaremoteplace, wheretheonlylanguagepeople speakintheirnativetongue: Bengali.Whilegrowingup, hehaddifficultycommunicatingwithpeopleinother languagesinhisschool,mostlyEnglish.However, Mohammedmanagedtogetagoodgraspofthelanguage whenhemovedintoanurbanarea,resultinginhim pursuinghisMBAatCardiffUniversity(UK).
AfterMohammedcompletedhisMBA,hewenttoKuwait tolandhisfirstjob,butinstead,heventuredtosetuphis ownstartupcompanyfollowinghischildhoodpassionfor Robotics.HeistheFounderandCEOofKiranSmart, providingsolutionsandserviceslocallyandglobally.Ithas thevastexperienceandtechnologicalknow-howofrobotic solutionsdealingwithmultipleroboticmanufacturersand companiesworldwidetodelivertherightsolutiontoits customers.
OvercomingChallenges
Today,Mohammedseeshimselfinapositiontocreatea differencewithhispassion.Heconstantlyfacedchallenges personallyandprofessionally,overcomingthemtoget aheadofhiscompetitivepeers,gainingcustomers'trust, loyalemployees,asmartteam,andreliablemanufacturers.
ProvidingInnovative,Reliable,andHigh-Quality Services
Mohammed'spersistentapproachtowardshispassion helpshimresearchdifferentproductsandinnovative solutionsforitscustomers.So,hespreadshissuppliers fromdifferentregionsnottobecutdownduetoany naturaldisasterorgeopoliticalissues.KiranSmart'smain focusisrobotics,digitaltransformation,Artificial Intelligence,andFinTechastheworldisdemandingit. KiranSmart'sMissionis "To provide innovative, reliable and high-quality services to clients throughout GCC and globally."ItsVisionis "To achieve global brand recognition as a finest solutions and services provider where customers find the optimal business solutions to their needs."
SortingOutProblemsofCustomers
KiranSmart'simpactwashardregardingitsservicesand solutionsinthemarket.Inthebeginning,whenitcameto themarketasanewbrand,itconcentratedonthose customerswhodidnotgettheservicesandsolutionsthey werelookingfor
KiranSmartstartedtargetingthosedifficultcustomers. ThenKiranSmartenteredtosortouttheproblemsofits customerswithitssolutionsandservices.Itstarted buildingitstrustlikethisinthemarketlocally.Now customersgiveitthefirstcalliftheyhaveanyissues,and itspricesareunbeatablebecauseitssolutionsarevery innovative.Itkeepsitsexpertiseastechnicalsupporton top,andsolutionsarethecombinationofdifferentproducts tomakeitmoreinnovative.
TappingPotentialofRobotics,AIandFintech
Everysolutionandservicemustbeavailableeasily, whetheritisanurbanareaoraruralarea.So,Mohammed willputmucheffortintomakingiteasyaccesstoeveryone astheworldmovestowardsanadvancedlevelinRobotics, AI,andFintech.Therefore,oneofthemajorchangesthat Mohammedwilllookintoisbringingtherobotstodothe jobASAPwhenhumansarenotavailableinthetechnologicalindustry
TransformationofHumansintheDigitalWorld
Mohammedstatesthatthenextbigchangeindigital transformationwouldbethehumanbody.Thehumanbody
Kiran Smart effectively combines technical expertise and domain knowledge to offer customized
Computer Networking Solution and System Integration solution to its customers.
partswouldbethecommunicationmodewithdigital interactionwhetheronetalksaboutpayment,access,or travel.Hebelievesthatitisnotthedigitaltransformation, buttherewillbeabigchangeinthehumantransformation inthedigitalworld.Therewouldbemore,andthemobile devicewouldbeeverythingforasinglepersoninthe future.SmartmobilewillbecomedailylifeIDand transactionforhumans.Thisisjustastartbutmoretobe seen.
KiranSmartisfocusingonthesetrendsandchangestoo. Atthesametime,itisalsobuildingsomesolutionthata personcanhaveeverythinginonesingleapp.Thiswillbe oneofthedigitalsuitcaserevolutions.Intheworld,froma babytoanadultcanhavethis.
SolvingPersonalandProfessionalProblemsofPeople
Inthelongrun,Mohammedwantstohelppeoplearound theglobesolvetheirissuesintheirbusinessandpersonal life.KiranSmartalwaystalksaboutbusinessdevelopment
andmoney,butitneverdiscussespeople'sproblems. Mohammed'sobjectivesaresolvingpeople'sproblems relatedtotheirpersonallifeandprofessionallifewhile KiranSmartisdoingbusinessworldwide.
KiranSmart'smainfuturegoalistoexpandgloballyto resolveproblemsbyofferingitsbestsolutionsandservices.
ForecastingTechnologyintermsofTechnologyWorld
Mohammedmentionsthatthetechnologysectorisavast industry Therefore,headvisesaspiringentrepreneursto chooseafieldtheyareexpertsin.Headvisesthemtowatch whatisgoingonintheworldregardingthelatesttechnologydevelopmentanddevelopthecapabilitiestoforecast thefutureintermsofthetechnologyworld.
Enroute to Success
hegreatnessofapersonorleaderhastobe
Testimatedbyhisorherabilitytothriveeveninthe mostprovokingorchallengingsituations.Itisin thetoughtimesthatone’smettleistested.Anditisatthe sametimeonehastheopportunitytoproveone’smettle.It issaidthatpatienceisbitter,butitsfruitsaresweet.The moreoneisabletoholdone’snerveseveninthe challengingtimesandcontinuetofightforsuccess,the moreonewillbeabletocrossovereventhetoughest challenges.Liferewardsthosewhoputinsincerehardwork andstriveforachievements.“Aswesow,soshallwereap.” Successisnotthecakewalk,butitisaboutrepeatedefforts dayinanddayout.
Thereisnofreelunchinthisbusiness-mindedworld.One hastobepreparedtomakethenecessarysacrificesfor accomplishingsomethingworthwhileinthisworld, especiallyintheworldofbusiness.Onehastoaccomplish somethinginthisworldtoearnthetrustofpeopleand therebytobethewell-wisherofpeople.Onecancontribute alottootherswhenheorshehasgainedworthwhile accomplishmentstocreatehisorhercredibility The reliabilityofleadersincreasesingreatproportionwhenthey deliverresultsmorethanexpectedbyothers.Thereliability orcredibilityofleadersisdirectlyproportionaltothe expansionofthebusinesses.
MoralityistheFoundationforVictory
Greatbusinessleadersareawarethatitisimportanttolead withmorality Theyconsideritisveryimportanttokeepthe moraleofeveryoneintheirorganizationveryhigh.High moralehelpsintakingthemostcourageousdecisions.They understandthatitisessentialtodeliverwhatisexpectedby clientsorevenbeyondthinkingwellaheadoftheclients. Thisiswheretheinnovativenessinleadersplaysabigrole. Thatisthereasontheykeepitonhighprioritytobewell updatedwiththelatesttechnologiesandtheyarekeento implementthosetechnologiesintheirbusinesses.
Determination,Dedication,andDiscipline
Determination,Dedication,andDisciplineformabigpart ofsuccess.Thereisahugesignificanceofresolute determinationtosucceedintheworldofbusiness.The worldisfilledwithcut-throatcompetition.Tosustainone’s competencyinthebusinessworld,onehastokeepon improvingoneselfandeveryoneintheorganizationto createmassivesuccess.Thejourneysometimescanbefilled withalotofchallenges,butifonehasadeterminationto persistthenonecanachieveone’sgoalsinduecourseof time.Dedicationgiveslifetoone’spurposeandgoals.Itis verymuchsynonymouswithleadingwithpurposefulness. Thestrongerthepurposethegreatercanbethededication
toachieveit.AndDisciplineisthebridgebetweensuccess andfailure.Withoutdiscipline,nothingsubstantialcanever beaccomplishedinlife.Onehastopaythepriceofresolute determination,absolutededication,andhighdisciplineto besuccessfulintheworldofbusiness.
WhatNottoDo?
Asmuchasitisimportanttoknowwhattodo,itisalso equallyimportanttoknowwhatnottodo.Doingwhatis favorableforsuccessandavoidingwhatisharmfulfor successshouldbeavoidedatanycost.Forbusinessleaders tosucceedinthebusinessworld,theyshouldbewellaware nottowastetheirpreciousresourcesafterbadmoneyorbad deals.Theyshouldnotthrowtheirgoodmoneybehindbad moneyvianegativedeals.Theyshouldbecalculativeand shouldtakecalculativedecisionsrelatedtowheretoinvest andwherenotto.
HavingaRightMentoristheKey
Havingagoodmentorgoesalongwayinmakinghighvaluedecisions.Oneshouldchoosethatpersonasone’s mentorwhohasdemonstratedone’scharacterand competenceinone’schosenfield.Greatleadersarenotjust interestedinbeinggreatleaderthemselvesonly,butthey wouldliketocreatemoregreatleaders.Bychoosinga capableleaderasone’smentor,onewillbeabletoattain greatheightsinlifeinashortspanoftime.Onegood mentorisworthmorethanallthebooksinthelibrary.
Booksalsoplayahugeroleinthelivesofgreatleaders,but thehelpofamentorispricelessasonewillbeableto developoneselfmorequicklywiththehelpofagood mentorandavoidthemistakesthatpreviousleadershave done.Greatleadersbecomegreatbecausetheydon’tshyat acceptinggoodmentorsinlife.Theyareopentolearning fromall.Theyknowthattheydon’thaveallthetimeinthe worldtocommitallmistakesandthenlearnandthenapply Therefore,theyprefertoavoidmistakesonthejourneyby havingagoodmentorinlife.
Itisamarkofgreatleaderstodojusticetotheirroles, routines,relationships,andresponsibilities.Theyalsobuild suchatypeofcultureintheirfellowteammatesand employeesandstaffintheorganization.Thishelpsthemto achievegreatnessintheirbusinessbybuildingan organizationwithresponsibleandcompetentpeople.They leadbyexampleandwithresolutedeterminationandwitha goaltodelivermorethanneeded.Theythriveontheir purposeandnecessaryactions.Theydowhatneedstobe donewithduediligenceandtheysetthestandardsfor everyoneelsetofollowandthatisthereasontheybecome admirable.
Leadership RedenedThe 10 Most Innovative Business Leaders to Follow in 2022
Ran Rachlin
The 10 Most Innovative Business Leaders to Follow in 2022
hegrowingsignificanceofCrowdsourcedis
Tbecomingmorereliabletogetconstructive feedbackandinsightstodevelopanutterlybug-free productbeforelaunch.Theamountofflexibilitythatthese testsprovideishelpfulinnumerousapplications, permutatingvariousscenariosasapartofquality improvement.Tocontributetomakingdigitalproductsbugfree,RanRachlinco-foundedUbertesters.Heleadsthe companyastheCEOimplyinghisextensiveglobal experienceinvariousindustriestoofferunmatchedcrowd testingservices.
Ubertestersisacrowd-based,completemobileapps/web testingsolutionprovider Thecompanyoffersacrowdof global,professionaltestersforhirewithdevicesthatcan testanydigitalproductandprovidefeedbacktoclients.
TheLead-Up Rantrainedhimselftobecomeaneffectiveleaderfroma veryyoungagehavingaglobalview Whenhetookhisfirst jobinsalesinaHi-TechIsraeliCompanythatsoldproducts globally,hisgoalwastogaincross-culturalexperience. Later,hemovedtotheUSAtocompletehisMBAand makealivinginthecenterofwherethingshappen.He advancedinhisroles,climbinguptheladder,holding severalhigh-profilemanagementpositions,conducting businessacrosssixcontinentsindifferentindustries.Ran decidedtoleavethesafetyofcorporatelifein2013tocofoundUbertesters-astartupinthefieldofsoftwaretesting.
OneofRan'smainchallengesishowtokeeptheteam inspiredandmotivated.Hefirmlybelievesthatsuccess shouldcomefromteamwork,allowingteammembersto speaktheirmindstoprovideorsuggesthowtoimprove things.Heunderstandsthatwhenanemployeefeelsvalued, themotivationlevelissignificantlyincreased.Healsotries toprovidecleargoalstoavoidmicromanagementby completelytrustinghisteamandaskingthemtobe responsibleandaccountablefortheiractions.Hesays, "When they make a mistake or fail, I don't punish them. I use this as a trigger to learn a valuable lesson and what to do next time to avoid this mistake. I believe that these guidelines allow me to keep my team motivated and inspired."
TheTestingExcellence
Ranmentionsthathewasexcitedwhencompaniessuchas 'Uber,''AirBNB,''Lime,'andZipcarcametotheworld. "The "sharing economy" (or gig economy) term blew my mind. It allows companies to use available resources to benefit clients while allowing the resources to earn money. I helped implement this within the software testing segment."
OneofthesignificantchangesUbertestersdoesisproviding theopportunityforyoung,inexperiencedQApeoplewho completedtheirQAeducationtogainexperienceintheQA andtestingworld.ItworkswithmanyQAschools worldwideandallowsrecentgraduatestogettheirfirst testingexperiencebyworkingforusasfreelancetesters.It enablesthemtoearnmoneyduringtheirfreetime.More importantly,itallowsthemtogaintheneededtesting experienceandputthisjobexperienceintheirresumewhile lookingfortheirfirstjobopportunityintheITworld.
AReliablePartner
Ubertestersoffersacompletesoftwaretestingsolutionfor digitalproductstohelporganizationsbetatesttheirdigital productsbeforelaunching.Itprovidestwocomplementary services:
1)Acrowdtestingserviceofglobal,professionalfreelance testersforhirewithdevices(partofthe"sharingeconomy"
RanRachlin Co-founder&CEO
model)forthemostflexibleandcost-effectiveglobal testingunderreal-lifeconditions.
2)OffshoreoutsourcingservicesofremoteQAexpertsona full-timebasisbasedinthecompany'sEastEuropean facilities.
RannotesthatUbertestershasaclearvision"toprovide cost-effective,innovative,andqualitytestingservicesthat exceedtheexpectationsofitsesteemedcustomers."Its missionstatementcanbesummarizedas"helpdigital organizationslaunchbetter,well-tested,bug-freeproducts byenhancingnaturalbesttestingpracticeswhileproviding exceptionalcustomerservices."
Ubertesteraimstohelpdigitalconsumers(theend-user)get atremendousbug-freeproductfromitsbusinesscustomers forabetter,faster,simpler,andno-frustrationdigital experience.
AFastPacedPlatform
Ranunderstandsthattechnologyandhumantoucharethe mainvaluesUbertesterprovides.Ithadtodevelopits proprietaryQAmanagementplatformtoalloweasybug reporting.Theplatformenablesthetesterstoeasilysubmit bugsandissues(includingvideorecordingsand screenshots)whileprovidingtheclientwithaneasy-to-use andprecisetooltoreviewthebugs/crashes.Technology allowedustosimplifythebugreproductionprocessforthe client.Thus,allowingtheclientamuchfaster'time-tomarket.'
WhattheFutureHolds
RanstatesthatUbertestersaspirestobecomethe#1global playerinthefieldofcrowdsourcedtestingwithinthenext threeyearsperiod.Itwillachievethisbygrowingthrough creativity,invention,andinnovation.
AccordingtoRan,thefollowingsignificantchangeinthe professionalapptestingindustryisMobileTest Automation.Thetrendofmobileappdevelopment
continuestogrowasmobiledevicesareincreasinglymore intelligentandcapable.
Mobiletestautomationmustbeapartofthesoftware developmentlifecycletofullysupport'time-to-market'and thefactthatmobileappsarebecomingmorecomplicated. However,thecurrentutilizationofmobiletestautomation isverylow,partlyduetothelackofmethodsandtoolsand themultitudeofdevices,andthefragmentationofoperating systems.Hestronglybelievesthatautomatedtestingforthe mobileappwillcontinuetoincrease.Thistrendisdrivenby theneedtoshortentime-to-marketandmoreadvanced methodsandtoolsformobiletestautomation.
Ubertestersisworkinghardtobepartofthefuture alternativesformobiletestautomation.Itsdevelopment roadmapincludesasolutiontoallowitsclientstousethe Ubertestersplatformtoperformmobiletestautomation.
Personally,RanseeshimselfdevelopingUbertester, ensuringitcontinuestogrowinthenextfewyears.He hopestobuildanewcompanytofindaproductthatwill helphumanitybyimprovingthequalityoflifeandlife longevity
EmpatheticApproach
"TakeCareofYourTeam"isthemostvaluableadviceRan impliesinhiswork.Hesays, "Trust your team and let them shine but also be prepared to accept responsibility when things don't go as planned. Help your employees advance their careers and always respect them. As a leader, maintain the 'personal touch and often speak to your team. Lastly, stay humble. Humility is not a weakness; it's a strength.”