The 10 Most Popular GPS Tracking Companies 2018 December2018

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The10 Most Popular GPS Tracking Companies 2018

DECEMBER 2018 www.insightssuccess.com

EDITOR’S DESK

GPStechnologyhastotallychangedthefield ofmobilityandtransforminghumanlifea lotthroughtheiraccuratepositioning capabilities.SomeoftheGPSapplicationsinclude; mapstoguidetravelerworldwide,livetrackthe ferriesfromremotelocations,smartphones,smart cities&smarthomes,autonomousvehicles,drones, doorstepdeliveryservices,smarttaxiesandcabs,IoT andAIdevices,militarysolutionsandmanymore.

TheinceptionstoryofGPSistoointerestingwhen twoUSphysicistsweretracingthepositionoffirst Russiansatellitebyitsradiotransmissions.They realizedthatduetotheDopplerEffectitispossibleto pinpointthepositionofthesatellitealongitsorbit. Whilemeasuringthereverseeffecttheycametoknow thatitisalsopossibletopinpointtheuser’slocation withreferenceofthesatellite.Thiswasgivenbirthto theUSA’sfirstsatellite-basednavigationsystem TRANSITthatusesfivesatellites,butithadless navigationalaccuracy.Afterdoingmany modifications,revisions,correctivemeasuresand placingatleast24satellitesinanorbit,presentGlobal PositioningSystem(GPS)haveformed.Currently,the UShaslaunchedonemoreGPSsatelliteusingnextgenerationoperationalcontrolsystemcalledGPS OCX.

Mostofthemachinesandgadgetstodayareconnected witheachotherviatheinternetandGPSishelpingto providetheircurrentlocation,sothatauthorized personcancontrolorobservethem.Thiswayof

GPS Tracking Solutions: Simplifying and Safeguarding the Human Life

connectingmachinestomachinesormachinestohumansorhumanstohumansinareal-timeistermedasIoT WithoutGPSoranyotherpositioningsystems,especiallyformovingthingsIoTwillnotbeeffective.

GPStrackinghasnowbecomemorepopularasitprovidestheexactpositionoftherespectiveperson,vehicle, missile,petsorwildanimals,onlineorders,andmanymore.GPStrackingbecomesmoreimportantwhenit comestocriticalfactorssuchassafety,timemanagement,customersatisfactionandmore.SoGPSTracking solutionindustryisgainingtoomuchpopularityandbecomingmorevaluableforhighlysophisticatedhuman future.Thesefactorshavemadeusgofortheissue,The10MostPopularGPSTrackingCompanies2018.With thisissue,wewanttointroduceyouwithcurrenthighlyadvancedGPSTrackingsolutionsandtheirprovider companieswhoaretotallytransformingGPStrackingspace.

Afterdoingin-depthresearch,wehaveenlistedcompanieswhoresponsiblytransforminghumanlifewiththe incorporationofGPStechnology.ApexProtectGPS: The ‘all-in-one’ Solution for Dealer Inventory Management, Asset Protection and Retention Marketing, VZoneInternational: The Trace of Your Fleets and the Trail of Your Assets, Weenect: Safeguarding Families with Easy GPS Solutions, andWTSPositioning Solutions: Providing Advanced GPS Tracking Solutions for Enterprise and Individual.

Also,InsightsSuccesshasinterviewedAliakseiShchurkoistheCEOofGurtamtakingthecompanytothe nextlevelofsuccesswithhisextraordinaryideas,strategies,andmanagementskills.Intheinterviewwith InsightsSuccess,AliakseihasdeliveredinsightsaboutGPStrackingindustryandhiscompany’scontributions formakingfleetmanagementmoreadvanceandeffective.

Whilegoingthroughourmagazine,youmustnotmissoutthearticlessuchas; 5 Interesting Categories of ‘GPS Trackers’to Trace Location, Eco-Mobile Apps for the Cleaner Environment, How GPS is Enhancing Fleet Management? and Wireless Mobile Technolgy: Scope for Tremendous Opportunities fromtheEditor’sPick Is Globalization Killing or Helping Start-ups?, Is the Automation Really Helping Humans?, and The Shift that broke the pendulum fromtheviewofsomeoftheSuccessfulLeaders. Hopethiseditionofourswillcreateamarkonyourmind.

HappyReading!

CONTENTS aRTICLES Gurtam: For Together Interview Is Globalisation Killing or Helping Start-ups? Maestro's Viewpoint The Shift that broke the pendulum Virtuoso's Vision Is the Automation Really Helping Humans? Robotech 5 Interesting Categories of 'GPS Trackers' to Trace Location Tech Concern 10 16 24 36 42 Wireless Mobile Technology: Scope for Tremendous Opportunities Beginning 22 How GPS is Enhancing Fleet Management? Editor’s Perspective 30 Eco-Mobile Apps for the Cleaner Environment Towards Green 40
GPS The
V
Providing Advanced GPS Tracking Solutions for Enterprise and
WTS Positioning Solutions Safeguarding Families with Easy GPS Solutions Weenect 14 20 28 34
The 'all-in-one’ Solution for Dealer Inventory Management, Asset Protection and Retention Marketing Apex Protect
Trace of Your Fleets and the Trail of Your Assets
Zone International
Individual
Circulation
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Manager Tanaji Research Analyst Eric Smith Editor-in-Chief Pooja M. Bansal Anish Miller Senior Editor Executive Editor Stella Andrew Kevin Thomas Business Development Executive Managing Editor Suhel Mashayak Peter Collins Business Development Manager Upama, Nilam, Ryan Contributing Editors Art & Design Head Amol Kamble Art & Design Assistant Shweta Shinde Visualiser David King Paul Belin Co-designer Art & Picture Editor Sapana, Deepanjali Marketing Manager Marry D’Souza Technical Consultants Amar, David, Robert Technical Head Jacob Smile Assistant Technical Head Swapnil Patil SME-SMO Executives Rahul, Gemson, Swati Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Prashant Chevale Corporate Ofces Copyright © 2018
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Executives Jennifer, Joseph, Kevin

LOCATION

OF ‘GPS TRACKERS’ TO TRACE

GlobalPositioningSystem(GPS)whichwas originallyenvisionedasamilitaryprojecttoassist guidingmissilestotargetthekeyobjectsmore preciselyandaccuratelyhasnowbeenutilizebycitizens (directlyorindirectly),andbusinessesallacross.Ithas becomeavitalthingwhichisneededtocarryoutday-todayoperationsinmanyverticals.Today,thistechnologyis benefittingmanyindividualsandbusinessestonavigateand tracktheirobjectsinahasslefreeandtimelymannerthat toowithasingleclickoftheirelectronicgadget.GPShas alreadyspreaditsdeepfootprintinautomobilenavigation systems,mobilephones,andtimekeepingsystemsandis readytomakeafardeeperimpressioninsomeothersectors incomingtimes.

However,manypeopledonotexactlyknowthedifferent typesofGPStrackersavailableinthemarket,theirusage andworkingpattern.Herewehaveclearthoseconfusions andcomeupwithinterestingdetailsconcerningvarious typesofGPStrackers.

PersonalTracker

Gonearethosedayswhenpeopleusedtostickpostersof theirlostpetintheirnearbycolony.Peoplenow-a-daysare usingpersonalizedtrackertomonitortheirpets.GPSequippedcollarshavereplacedIDcollarswhichhavebeen inuseforaverylongtime.What’sinterestingaboutthese GPS-equippedcollarsisthatitcanberemotelymonitored withtheassistanceofapersonaliseddevice.Moreover,such trackerisalsogetsusetotrackhumanbeingswiththehelp ofpocketchiporbracelet.Suchdeviceprovidesahuge peaceofmindsinceanyonecanfindtheirpetsandeventhe closeoneswithouttakingthehelpofanyoneandthattooin averyquicktime.

AssetTracker

Manypeoplegotconfusedbetweenapersonaltrackerand anassettracker.Although,thereisaverythinlinethat differentiatesthesetwo,butbotharecompletelydifferentas pertheiruse.Anassettrackerisusetotrackany non-vehicularitemwiththeassistanceofasmallradiochip toalargesatellitetags.Largely,supermarketsusesuch trackerstofindtheirstolenorlostitem.

Forexample,previously,supermarketsusecartblocking barrierstopreventitfromgettingstolenorlostbut/since thatprocesswastimeconsumingwhichalsodemandsextra manpowertomanagethosenumerousshoppingcarts, supermarketshavenowswitchedtousingassettrackers. Interestingly,byusingsuchtrackerintheircarts, supermarketshavewitnessedasignificantdropintheshare oftheirlostorstolencarts.Andevenofthatgetstolen,the rateofrecoveryisquitehigh.Thisiswhattherealbenefit ofusinganassettracker.

Moreover,suchtrackersalsoprovidesomeextrabenefitsto abusinessratherthanjusttrackingorrecoveringa misplacedorstolenshoppingcart.Thesetrackersalsohave theabilitytoidentifytheitemsplacedinsidethecustomer’s grocerycart.Byanalysingsuchdata,abusinessownercan findinterestingdetailslikecustomersbuyingpattern, buyingfrequencyamongmore.Andcantheneffectively planacustomisedmarketingplanfocusingonanindividual customer’sshoppinghabitstoboostmoresalesinthe future.

Cell-basedGPSVehicleTracker

Therewasatimewhendeliverycompaniesusedtocall theirdriverstoknowtheexactpositionoftheirvehiclesand

5 INTERESTING CATEGORIES
DECEMBER 2018| 10

keepthemselvesupdatedonregularintervals.Especially thosedeliverycompanieswhotransportpreciousaswellas vitalobjectslikegold,metals,cash,andotheritems.Such companieswereunderuncertaintyandtensionregarding thesafedeliveryoftheirgoodstillthetimeitsreaches safelytothedestination.ButwiththeintroductionofCellbasedGPSvehicletracking,thatworryhasreducedtoa minimumlevel.Suchdevicescapturedatafromthedevice andthenreportsthatdatabacktothebusinessoperatorwith thehelpofcellphonestowers.What’sinterestingaboutthis deviceisthatascomparedtoasatellitetracking,cell-based vehicletrackingcostslessandreportsfastertothebusiness operator.Thisisoneofthereasonsbehinditshuge popularityinthevehicle-trackingsegment.

Satellite-basedGPSVehicleTracker

Whatifyourvehiclemovingthrougharemoteareawhich doesnothavecelltowersforlongdistances,getslost? Wouldyoubeworry?Definitelyyes!Thenwhatisthe solution.TheanswerisSatellite-basedGPSvehicletracker. Since,theSatellite-basedGPScanbeabletotrackavehicle nomatterfromwhereitismoving(remotevillage,dense forest,hillyregionsetc.),itcansendsregularupdatestothe ownerevenfromthelocationwherecellphonesdonot workortheareawhichdoesnothavecelltowerpresentin nearbyareas.

Cellular-basedTracker

Don’tgetconfusedbetweenCellular-basedTrackerand Cell-basedGPSVehicleTracker.Botharedifferentintheir applicationofusage.Letusclarifywithanexample.What ifyouareintoalogisticbusiness,haveplentyof warehousesbutnovehicle.Insuchcasesmanytimesit happensthatthethirdpartywhohandlesthetransportation operationsdoesnotgetconvincetoinstallaGPSdevice intotheirvehicle.InsuchscenarioCellular-basedTracker getsuse,sinceitonlyrequiretoinstallthebusinessappinto thedriver’scell-phoneandnootherdevicesinthevehicle. Asthevehiclemoves,itsendsthelocationinformationto theownerwithoutinstallinganin-vehicletrackingdevice whichisrequiredinCell-basedGPSVehicleTracker.This ishowaCellular-basedtrackercanassistinyourbusiness operations.

TECH CONCERN 11 DECEMBER 2018|

The

Solution for Dealer Inventory Management, Asset Protection and Retention Marketing

ApexProtectGPSisa

comprehensiveDealerVehicle ProtectionandInventory ManagementSystemdesigned exclusivelyfornewcarfranchise dealerships.Thehardwareand softwareenablesdealerstoprotect assets,manageinventory,preventloss duetostolenvehicles,mitigaterisk, increasesalesefficiencyandincrease customersatisfaction.Dealersreceive

allthesebenefitsplustheabilityto buildastrong,newprofitcenterand greatlyincreasecustomerretention.

Whilemostcompaniesinthisspace viewtheendconsumerastheir customer,ApexProtectviewsthe dealerasthecustomer,givingthe dealerthetoolsandoptionsnecessary tosucceed. ApexProtectpersonnel havebeenpreloadingGPSprograms

intonewcardealershipslongerthan anyoneintheindustry.Asthepioneers ofthepre-loadmodel,ApexProtect personnelhaveunmatchedexperience andknowledgetocustomizeaprogram thatwillbesuccessfulforeverydealer. Becauseoftheiruniqueapproach, ApexProtectenjoysthehighestsales penetrationratesaswellasthelowest dealerturnoverintheindustry.Apex ProtecthasreplacedmanyfailedGPS

'all-in-one’
DECEMBER 2018| 14 10Most Popular GPS Tracking Companies 2018 the

programsacrossthenationwiththeir productandprocesses,whicharethen successfulandmakedealersmore moneythaneverimaginedwiththeir previousGPSproviders.Withproven processesthathavebeensuccessfulfor manyyears,ApexProtectisapartner withthedealernotjustapartprovider. ApexProtectprovidesaturn-key programforeverydealer,training everypersonineverydepartment,from thefronttothebackofthestoreto createacoordinatedprocesswhich drivesincreasedrevenueinevery department.

Protectingadealer’sentireinventory whilegivingthemtheopportunityto sellthesameprotectiontothe consumeriswhatmakesApexProtect awin-winfordealersacrossthe country.ApexProtectprovidesdealers moreoptionstosellthroughtothe consumer;resultinginsell-through penetrationsmorethandoublethe industryaverage.Afterthesale,the consumerisabletotakeadvantageof allthebenefitsandprotectionsthat ApexProtectprovides.Monitoring location,speedandboundaryalerts, lowbatteryalertsandmaintenance remindersarejustafewofthebenefits customersenjoy.Thedealerwinsagain afterthesalebyobtainingmaintenance informationforpreviouscustomersand beingabletoproactivelymarketto thosecustomerswithasolidretention buildingtool.

Movingwiththetrendsintechnology, ApexProtectisequippedwiththebest, mostforwardthinkingandexperienced technicalteamintheGPSbusiness. Withthemoveto4Gdevicesandthe correspondingbandwidthsApex Protectisworkingquicklytoaddeven morekeyfeaturesthatwillhelpinthe

enhancementoftheconnectedcar functionalityandkeepthecompanyat theforefrontoftheindustry.

ThesesuccesseshaveledApexProtect tobeingvettedbysomeoftheworld’s largestdealerprovidersandwhitelabelingproductsforsomeofthe largest,nationalF&Iproviders.

VersatilityandProfessionalism;Facets ofanEffectiveManagementTeam

DavidPollock,CEOofApexProtect GPSisaprovenleader.Since1990s, Davidhasbeentrainingand establishingprovenbestpracticesto elevateF&Iperformance.A22+year automotiveindustryveteranandauto executive,hiscareerrangesinworking inretailautomotivesales,F&I ManagementandSalesManagement. Hisexperiencealsoincludesover10 yearsmanagingalargeF&Igeneral agencyandestablishingandrunninga successfulwarrantyadministration company.

ThomasJ.Embree,VicePresidentof Sales - TJbecamethepioneerof GPS,inthefranchiseddealerspace,by preloadingtheveryfirstnewcar franchisestorewithGPSandgiving thedealerthefunctionalityofthe device,whilethevehicleswerestillin inventory. Thistypeofforward thinkinghasmadehimoneofthe mastermindsbehindthedevelopment ofApexProtect’sprovenfranchise model. Hisdealer-centricfocushas createdauniquelyviablemodelthat quicklychangedthesalesmodelfor virtuallyeveryGPScompanyinthe industry.Itishissalesmodelthatother companiesarestillattemptingto duplicatetoday. Thismodelworksso wellthatthefirstdealerthathe preloadedalmostadecadeago, continuestopurchaseproductsand servicefromhimtoday.

LeeBurns,VicePresidentof Operations - Leeisthedrivingforce behindApexProtect’sprovenfranchise model.Hehasproducedprocessesthat arevirtuallyunrivaledintheindustry. Hisprogramshavecreateda coordinated,seamlessflowthroughthe dealerships,whichhavehelpeddealers automatetheirinventorymanagement, optimizedealerstaffproductionand efficiency,provideaddedvalueand increasedprofitability.Thereissimply nootherpersonintheindustrybetter thanLeeatimplementingGPS preloadsfornewcarfranchisedealers, noranyonewhohasoverseenmore successfulfranchiseddealerpreloads andongoingprograms.

15 DECEMBER 2018|
“We have perfected the process of how our GPS Vehicle Management system supports every department in the dealership”

FleetManagementhasbecome

moreimportanttodayforon-time deliveryinaneffectiveway.It helpstominimizemostofunproductive timeandactivities.GPSenabled solutionsgivevendorsandreceiversa clearideaabouttheexactpositionof theirfleetandassureaccuratedelivery timingsandfleetsafety.

Gurtamisaproviderofinnovativefleet managementandIoTsoftwareenhancing theoverallproductivityofthelogistic industry.AliakseiShchurkoistheCEO ofGurtamtakingthecompanytothe nextlevelofsuccesswithhis extraordinaryideas,strategies,and managementskills.Intheinterviewwith InsightsSuccess,Aliakseihasdelivered insightsaboutGPStrackingindustryand hiscompany’scontributionsformaking fleetmanagementmoreadvanceand effective.

PleasesaysomethingaboutGURTAM. Gurtamisagloballeaderinfleet managementandIoTsoftware development.Headquartersislocatedin Minsk(Belarus)andofficesarein Moscow(Russia),Boston(US),Dubai (UAE),andBuenosAires(Argentina). Gurtamprovidesfleetmanagement solutionsformorethan1000partners from130+countries.Theyworkdirectly withend-users–fleetandbusiness owners.Amongthem,wehavealotof bigbrands–Coca-Cola,Lukoil,Mobil1, DHL,Shell,andmanyothers.

Whatkindofvehicletrackingandfleet management(GPS)solutionsdoyou offer?

GurtamisadeveloperofWialon,a multifunctionalfleetmanagementsystem usedtotrackmobileandstationaryassets –currentlycontrolmorethan1,800,000 unitsallaroundtheworld.Todistinguish ourselvesfromothercompanieswe constantlyincreasethenumberof devicescompatiblewithWialon(now 1,500+),offer24/7technicalsupport,and helptoadjusttheplatformtoanykindof projectsorunits.

GurtamoffersbothaSaaSversionand server-basedproducts,namedWialon HostingandWialonLocal,respectively. Wecollectandanalyzejustanydatathat atelematicsdevicecanprovide, includingsensorsdataandCANbus readings.OurownWialondatacenter comprisesover300serverslocatedin Belarus,Russia,theNetherlands,andthe US.

OtherproductsareGPS-Trace,afree hostedB2Cserviceforpersonaltracking withover75,000usersin159countries, andthenew-generationWiaTagwhichis amobiletrackingapplicationusedasan alternativetotrackinghardware.

Wialonalsooffersnichesolutionsfor enteringdifferentverticalbusinesses: Logisticsisaservicedesignedtocontrol allstagesofdeliveryandfieldservices operations.Itoffersawebinterfacefor dispatchersandamobileapplicationfor drivers.

NimBusforfixedroutevehiclescontrol comprisesthecorefunctionalityofthe trackingsystemandspecializedtoolsfor passengertransportationmanagement.

Fleetrunisaweb-applicationfor maintenanceplanning,control,and expenditurerecording.

Anotherproductisflespi–aninnovative backendplatformcomprisingthree components:

•Telematicshubtoconnectanytypesof trackingdevicestofleetmanagement, IoT,orBIplatforms.

•Devicemanagementplatformtotake morecontroloveryourGPShardware —sendcommandstotrackersviaSMS orGPRSfromagenericGUI,carry advanceddevicediagnosticsatevery stage,easilyvisualizeGPSdataon dashboards,maps,andthird-party platforms.

•MQTT5.0broker–afast,secure,and freecommunicationsproviderforyour IoTinfrastructurefeaturingprivate namespace,WSS,ACLs,andrichAPI.

WhatisthepresentscenarioofGPS TrackingSolutionindustry?Howare youcontributingtomakingitbetter? Now,technologyischangingonadaily basisinawaythatalmostanyoperation canbemanagedremotely.Anydevice connectedtotheinternetcanbemanaged fromanywhere.Internetofthingswas justaconceptafewyearsagoandisnow becomingapartofourbusinessandlife.

DECEMBER 2018| 16

Wearechangingourplatformand improvingitrapidly.Notonlytailoringit totheexistingclients’needsbutalso thinkingforwardandprovidingthemost cuttingedgesolutionsyouwill definitelyneedinfuture–evenifnow theymaylooktoocomplicated.

Theplatformbringstogether satellitemonitoringandvideo surveillanceinoneplaceforyou toreduceaccidentrates,increase fueleconomy,andimprove safetyontheroad.Weprovide accesstovideofromthe monitoringinterface,allowto viewfootagesinreportsand saveonmobiledatawith event-basedmonitoring. Moreover,wearenow movingfromcontrolwith simpleMDVRsto sophisticatedADASsystems minimizingtheroleofthe humanfactor.

Theworldgoesgreen.We controldriverbehaviorinall typesofvehiclesandeventrains makingCO2emissions considerablylower.

Weimplementtheplatformforsafety andsecurity:guardpatrol,anti-theft, humantracking,prisonertracking,cargo security,etc.

Smartagricultureisalsofollowingthe IoTmindsetwithcomplexsolutions combiningtransportandfieldmonitoring

‘‘ ‘‘ 17 DECEMBER 2018|

withharvestcontrol.Gurtamiscurrently workingontheagriculturalapplication thatwouldallowcompaniesgettingthe preciseanalyticsinabasicinterface.

Saysomethingaboutyourself.What arethedifficulties/challengesthathave youfacedfromthebeginningofyour careertilltodayandwhatinspiredyou tobecomeaGPSTrackingSolution provider?

16yearsago,myfather,mycousin,andI establishedafamily-ownedsoftware developmentbusiness.Wehadasingle customerfromtheNetherlandsandsome sparetimetoplayCounter-Strike. Playingoverthewebwegotacquainted withtheguysfromSpecialtyHardware Dept.ofAtlantMotors,amajor VolkswagendealerinMinsk.

Justlikeourcurrentpartners,theyhada projectinthesphereofsatellite monitoringservices.Totallyreadyto installhardwarebuthavingdifficulties withsoftware.So,theyofferedusto createatrackingsystemaccordingto theirtechnicalrequirements.

Inamonththough,itwasobviousthat wedidn’tfitthebudget.Butasthe processgotontheroad,wedecidedto finishandtrytoselltheproduct.The developmentoftheproprietaryproduct inspiredus.Slowly,westartedsellingthe productbutknewthatwecouldachieve more.

Thenhappenedtheeventthatchanged everything.Inoursmallcompany,Iwas adeveloperandasystemadministratorat thesametime.Duringtheinstallationof anewLinuxversion,Ilostallthesource data.Itwasadisaster!Thedisasterthat turnedouttobeforthebetter–we developedthesoftwareagain.From scratch.

Now,Iknowthatthisfailurebecameone ofthemostamazingthingsinmylife:we createdtheproductwithouttheneedto keepwithinanylimits,wecouldleave thepast.Irelyonthisapproachever since.Wecanputthedevelopment processonholdinordertocreate

somethingnew.Inmyexperience,every innovativesolutiondemandsabrandneweffort.Atthesametime,ourpartner fromtheNetherlandsofferedmethe positionoftheCEOinthecompanyhe wantedtostartinMinsk.Mypaycheck wouldbe$3,000whichwasalotof money16yearsago(Ihad$800per monththen).So,Ihadtodecidewhatto choose:careeropportunitiesandhigher incomeorsuspenseandadventure.

Wepreferredthelatteroptionand foundedGurtam.Inthebeginning,itwas hardbecauseofthelowerincome.Over time,wegotfirstclients,hiredthe marketingandsalesspecialists,started visitingindustryevents,andeventually establishedthefirstofficeabroad.

Whataretheexclusivesolutionsand offeringsthatmakeyourcompany standtallamongothers? 16yearsago,wecouldgeneraterevenue duetoanumberoffactors.Firstly,we wereofferingthesolutionalmostten timescheaperthanthoseofthe competitors.Atthattime,youcouldpay €200tomonitoronevehicle,whilewe setthepriceatjust€20.Secondly, partnerscouldbuildabusinessandmake moneytogetherwithGurtam.Each partnerhad80-90%oftheprofit,not 10%.

Andthemostimportantthing,wetooka groundbreakingstepanddevelopedthe firstweb-basedsolutionofthatkind.The competitorswereobviouslynothappy aboutit.Afewyearsdowntheroad,each clientneededawebsolution.Thanksto theever-increasingnumberofpartners, Gurtamwasgrowingaswell.Ontopof that,Wialonwasdesignedasahardwareagnosticplatform–westartedsupporting differenttrackersfromvarious manufacturersasopposedtowhenthe equipmentwasinseparablefromthe software.

Now,theInternetofThingsisthe technologythatcaughtourattention,and wearereadytoofferflespi,ournew solution.Itisaninnovativebackend platformconnectingtelematicshardware

ofanytypetovariousBIandtelematics systems.Withus,youcancountonthe bestquality,helpinbusiness development,24/7technicalassistance, andthesupportofaglobalpartner community.Weoperateallaroundthe globe,ourpartnersliveindifferenttime zonesandspeakdifferentlanguages.You won’tfindasimilarcompanyinour industry.

Whatarethebenefitsyourclientsare experiencing?

Allourpartnersarethemembersofthe internationalGurtamcommunity:

•GurtampartnersprovideGPS trackingservicesinthecorresponding regions.

•Hardwaremanufacturersprovideour partnerswithqualityequipmentthat workswithWialon.Wedonotjust integratenewdeviceswithWialon,but alsobuildrelationswithHW manufacturers.

•Softwaredeveloperscreatetheir productsextendingWialonbasic functionalityandprovidingnew opportunitiesforWialonsystem application.

Thelargesttechnologypartners co-exhibitwithusattheinternational exhibitions,suchasGITEXinDubaior MWCAinLosAngeles.Weusedthis conceptforthefirsttimeatthebeginning of2018,anditwasahugesuccess.The ideaistobringtogetherourpartners,the developersofWialon-basedsolutions, andhardwaremanufacturerssothata customercangetanout-of-the-box solutioninoneplace.

Eachyearinsummer,wealsohost GurtampartnerconferenceinMinsk.In 2019,weexpect500+participantsfrom allovertheworld.

Pleasegiveadvicefortheyoung entrantsintheGPSTrackingSolution space?

Theyjusthavetoidentifyandcreate theirproduct,findtheirenduser.Doesit reallymatterinwhatworldithappens? Themainthingistodiscovertheright product.

DECEMBER 2018| 18

V Zone International:

The Trace of Your Fleets and the Trail of Your Assets

VZoneInternational,LLCisa

technologysolutionprovider companypopularlyknownas “Fleet-technology Brainboxes”.V ZoneInternationalisPreeminentin FleetManagement,GPRSbased VehicleTracking&ahomogeneous Solutionistgloballysince2010, HeadquarteredinDubai.Thecompany hasthegreatproductlist, VZoneTrack series,whichhasprovenahistoryof morethan8yearsintheGCC.This helpsclients’toenhancetheefficiency oftheirbusinessoperations;the company’sclientsaredelightedtouse

theirindustry’sbestGPSVehicle trackingandfleetmanagementsystem. RecognizedbyDubaipoliceand TelecomRegulatoryAuthorityofUAE, VZoneInternationalhasasignificant historyofofficialGPSpartnerswith manyreputedorganizationsinthe GCC.

Likehundredsofothersmartand cleverorganizationswhohavedecided toputastoptothemisuseoftheir resourcesandhavenowchosento becomeacustomerofVZone International.ByusingVZone

International’sreliableandwell reputedGPSVehicletracking, monitoringandcontrollingsystems helpclientsutilizetimeandresources inthebestofallmannerswithout wastingapenny.VZoneInternational hasawideproductrangestartingfrom thebasictrackersfortherent-a-carsto thein-vehicleCameraandhigh-tech solutionswithGPSbasedlivevideo feedsystemsaddedwithhigh-end securitymeasures.FirsttimeinGCC, VZoneInternationaldevelopedthe Biometric Driver ID solutionsforthe foolprooftrackingoftheusers’fleet

DECEMBER 2018| 20 10Most Popular GPS Tracking Companies 2018 the

withfingerprint-baseddriver identificationinsidethevehicle.Also, thecompanyisapioneerinthe Emirates ID based solutions in-car fleetmanagementandtracking solutions. Automatic Passenger Counting System forTransitVideo SurveillanceSystem,whichcontributes highlytothemanpowersupply organizationsaswellastheschools.V ZoneInternational’sapplicationsand devicesareprogrammedtoguarantee savingsonMoney,Time,Resources, Manpower,MaintenanceandBusiness operations.

TheArchitectbehindVZone International Dr.AnwarMohammedisthe FounderandCEOofVZone InternationalGroup.Hespenthisearly careerinthe1998’sintheeducation sector.StartingasthefounderofmultipurposesEnglishSchoolinRural VillagesofIndia,hespentmostofhis timeondiversificationintheeducation field.Laterheshiftedthefocusto Managementfieldandmigratedto UAE.Startinghiscareerwitha biotechnologyfirmasFinanceand AdministrativeManager.Twoyears later,hefocusedonstartupbusiness andinterestedinGPSTracking Services.

Dr.AnwarMohammed’svisionisto integratemorefriendlysmilesintoany themeofworkthatistobeundertaken anddevelopinspirationalsolutionsand serviceapplicationsthatservemore thanmonetarybenefitsandareintune withelevatedgoalstowardshumanity. Dr.AnwarMohammedwasbornin 1978andholdsapostgraduatedegree incommercewithadditional qualificationsinBusiness Management.HeisaPh.D.holderin businessmanagement.

ExtraordinaryInnovativeSolutions

°

VZoneTrackprovides360 solutions forthegrowingorganizationswiththe uniquedemand.IthasGPStracking solutions,whichhelpstheclientto trackthefleetinrealtimeaswellas

thehistoryofthefleetmovements.The comprehensivereportingsystemwas developedbyin-houseR&Dteamwho constantlyimprovesthecurrentsystem basedontheclientfeedbacksand developtheinnovativefeatureslike BiometricDriverIDsolutions, EmiratesIDbasedsolutions,Mobile DVRbasedcamerasolutionsetc.

VZoneTrackFB(FleetBudgeting) foreseethecostoftheindividualfleet activitiesandrelatedcosts.Thefleet managercanbudgetthecostattheQ1 ofthefinancialyearandreconcileat eachupcomingperiodbasedonthe real-timedatafromVZoneTrack.

VZoneTrack4Dcontributegreatlyto theFMCGindustryintheGCCmarket withthePlan-Execute-MonitorImprovecyclecoupledwithan ingeniousalgorithm;helpstoreduce theoperationalcostofthe organizationswiththerouteplanning, on-timedelivery,andimprovedsupply chainprocess.Annualsavingsarein millionsfortheirclientsandthe productisgreatlyacceptedasakey parameterinthegrowthofthe organization.

Oneofthekeyissuesfacedbythe manpowersupplyandMEPcompanies leadstothedevelopmentof VZoneTrackT&A.Theentire manpowerandresourceplanningcan bedonethroughthissoftware.The softwareensuresthatthedemands fromtheclientaremetwithon-time arrivalsofanemployeeatthesitesand theReal-timeviewoftheoperations

throughtheKeyPerformanceIndex baseddashboard.Theemployee attendanceatentryandexitisrecorded electronicallyandanydelaysand absenteearenotifiedrealtimetothe controlcenter.

VZoneTrackFM(FleetMaintenance) takescareoftheentirefleetworkshop activitiesandrelatedcost.Thefleet managerhasaclearideaaboutthe maintenanceduedatesfortheservices andotherrelatedreminders.This featurealonecontributestothesaving ofabout10-20%ofthepartsand maintenancecost.

Mobiledataterminalintegratedwith RFID,CANBUS,Fuelsensors, navigation,ADAS,driverbehaviorare someoftheadd-onsthatcomewiththe currentsystem.CarLicensePlate RecognitionCameraWithHLCand SmartElectronicShutterSpeedare utilizedinspecialprojects.

CustomerOrientedApproach

Theuniquefeaturesdesignedbythe VZoneR&Dteamisfocusedonthe clientrequirementsandtherelatedcost savingsintermsofMoney,Time, Resources,Manpower,Maintenance andBusinessoperations.VZoneclients eithercanreducethesizeofthefleetor takemorebusinessoperationsfromthe existingfleetbyimprovingthe efficiencyoftheoperations.

FutureRoadmapofVZone International

Thein-houseR&DteamofVZone Internationalconstantlymonitorsthe challengesintheindustryandconducts aseamlesscontactwiththeclients, whosefeedbacksarethebackboneof therecentdevelopmentsofthe innovativefeatures.Thelatest5G developmentcallsforahigh-speed MDVRsolution.Thecompanyisalso upgradingitscurrentproductstoIoT platform.Also,AdvancedResearchon theFrontLineofArtificialIntelligence overVzoneTrackisintheLabs.

www.vzoneinternational.com

Better Service
Better
21 DECEMBER 2018|
“A
in a
Technological World.”

Wireless Mobile Technology Scope for Tremendous Opportunities

Wirelessmobiletelephonywasmainlyinventedandimplementedonlyforvoice communicationtobeusedanywhere,anytime,andonthego.Withtimewirelesstelephony hasbeenheavilyresearchedanddeveloped.Eachyear,eachmonth,andeveneachdaynew innovationsandtrendsarebeingaddedinmobilecommunicationtechnology.Thathasproducedtilldates, themostsophisticatedwirelessmobiletelephonythatweareusingintheformofasmartphone.

History

Somedecadesago,mobilephoneswerecostly,largeinshapeandheavyinweightusedforvoicecalling onlywithlimitedaccesswithinmetrocities.GenXpeopleknowthesebig-1G-analog-mobilephonesvery well.Thesebigphonesremainedthestatussymbolofrichpeopleonly.In1990’s2G-digital-mobile servicewasintroducedthatconsistedvoiceaswellasdatacapabilities,thiswasthemajorinnovative generationofmobilephones.Withthis,doorsopenedformobiletelephonyforallwitheaseandcompact mobiles.ThesemobilephoneswereabitcostlyandnotheavyperformerslikePCsbecauseoftheirweak hardware.

SatelliteMobilePhone

Inadditiontothecellularnetworkphone,mobilephonescanalsobeconnecteddirectlyfromEarthorbitingsatellites.Thesesatellitephonescanbeusedinremoteareaswherewirednetworkisunavailable orwheresettingupofacellularnetworkisdifficult.TheInmarsatsystemistheworld’soldestsatellite phonenetwork.SomeotheroperatorslikeIridium,Globalstar,andThurayaalsoprovidesatellitephone services.Useofasatellitephoneisverylowduetotheneedofaspecialexpensivedevicethatsupports satellitefrequencyandhighusagecost.Insomecountries,theuseofsatellitephonesisillegal.Mostof thesatellitephonesareusedindefenseanddisasterresponse.

WirelessBroadband

Withtheriseof21stcentury,3GservicewasfirstintroducedbyNTTDoCoMoinJapan.Thistechnology becomesagamechangerinthefieldofmobilebroadband.Useofhigh-end-cutting-edgetechnologyfor manufacturingmademobilecheaperinadditiontogoodhardwarethatcanperformaninternetbrowsing anddownloadingverywell.3GmobilephonesreachedthepopularitywiththeInternetAccessandVideo Calling.UseofmobilephonesinsteadofPCsmadecompulsoryforOEM’stobuildsimilarstrong hardwareandOSasPCs.NewhardwareandOSwereintroducedandreplacedwithnewone.

DECEMBER 2018| 22

OperatingSystemsforMobiles

Foradecade,SymbianofNokiawasverypopularasamobileOS.Itfacedstiffcompetitionafterwardwith theintroductionofAndroidandiOS.AfterSymbianOS;Android,iOS(Apple),andWindowsoperating systembecamepopularthatconvertedamobilephoneintoasmartphone.Symbian,Android,iOS,and WindowsarethemilestonesinmobiletechnologiesthatprovidenearlysimilarcomputingcapabilitiesofPC’s tomobilewiththesimilarhardwareconfiguration.AlltheseOSsupportsdifferentapplicationsforadifferent purposedependingupontheuserrequirements.

NeedforMobileApplications

Digitizationinbanking,governing,andinnearaboutallthefieldsincreasesuseofsmartphonesinsteadof PCsandlaptopsbecauseoftheirlowcostandcompactness.Nowpeoplearenotonlyusingmobilephonesfor communication,butalsoforgaming,onlinetransactions,socialmedia,jobhunting,onlineshopping, downloading-watchingvideos,andmore.Alltheseneedscannotbefull-filledbyMobileOSandMobile Browseronly,whichdemandsmostsophisticatedseparateapplicationfordifferentuse.MobileApplications arebecomingmorepopularastheyaretimesavingandsimpleinoperation.Thishasgivenbirthtothe MobileApplicationsIndustry.

EffectofNewTechnologies

Newlydeveloped4Gtechnologybroadenstheuseofwirelessmobiletechnology.IoT(InternetofThings) mainlyusethewirelessnetworkfortheiroperation.UsingtheIoTmachinescanbeconnectedtoeachother andcanberemotelycontrolledandoperatedwiththehelpofwirelessinternetandsoftware.IoTneedshigh internetspeedandstrongsoftwaretocontrolmachineslikedrones,autonomousvehicles,etc.4Gtechnology provides50-1000MbpsspeedwhichishighlysuitableforIoTdevices.IoTalsoneedsaspecialapplication dependingonneed,whichmayrunoniOSorAndroidoranyoperatingsystem.

BaseforMobileApplications

MobileapplicationsaremainlybasedontheOSandhardwareonwhichmobilephoneordeviceworks. TodaytherearemainlythreepopularOS;Android,iOS,andWindows.Basedonthis,developerdevelopsthe applicationsforspecificuse.TheseapplicationsareavailableinAppStoreofthatOS.LikeAndroidplaces theirappsinPlayStore,iOSofAppleinAppStore,andWindowsinMicrosoftStore.Alltheseappsarethird partyappsdevelopedandmaintainedbyotherdevelopersandsolutionproviders.Someoftheappsarefree andsomearepricedsmallamountwithsomevalidity.Anotherfactis,freeappsarealsoavailablein chargeablepremiumversion,maybewithad-freeversionshavinghigh-endfeatures.

ScopeforBusiness

Mobileappsbusinessisgrowingfasterafterthe3Gtechnology.3Gand4Gtechnologyprovidefasterinternet accessthatbringsuserstothemobileinternetplatform.MobileisnowusedasareplacementforbulkyPCs. All-day-todayactivitiesarecarriedonmobilethatdemandsdifferentapplicationsfordifferentusewith periodicupdatedependingonchangingtrends,security,andneeds.Allbiggiesaremakinglargeinvestments intheappsolutionbusinessduetohugedemandfordifferentapps.Dependencyonappsisgrowingdueto useofthenewtechnologieslikeIoT,M2M,VirtualReality(VR),andmore.Againgamingappsarealso gainingmorepopularityashardwareofmobilesarebecomingmoreadvancethatcansupporthigh-end gaming.

Numbersofappsareenteringintothemobilemarket,creatinglotsofspaceformobileappdevelopersand solutionproviders.Newmobiletechnologyinnovated,implementedandgrewcontinuously,thatagaincreates thenewrequirementofdifferentapps,keepingappindustrygrowing.

BEGINNING 23 DECEMBER 2018|

Is Globalisation Or Killing Helping Start-ups?

DECEMBER 2018| 24

AbouttheAuthor

MikeRosenbaumistheCEOandafounderofSpacer.com.au-ThePlaceforSpace.Heisalso CEOofParkhound.Mikepreviouslyco-foundedDealsDirect,apioneeringonlineDeptstorein Australiaandisanangelinvestor&advisortoanumberofstartupsintheSharingeconomy. Mikealsoco-foundedTheSharingHub,aimingtoaccelerateSharingEconomystartupsin Australia&contributetotheecosystem.

Oftendenouncedasthe

harbingerofinequality,the term‘globalisation’hasbeen makingwavessincethe1960’s.With themoveawayfromtraditional enterprisesandtheriseof entrepreneurs,questionssurrounding theimpactsofglobalisationonstartupshaveincreased.Isitmoreofa hindrancetodevelopingbusinessesor ahelp?Totryandsettlethismatter, MikeRosenbaum,theco-founderand CEOoftheAustralianstart-up,Spacer, andtheSharingHub,shareshis insightsintotheimpactsof globalisationonstart-ups.

TheSharingEconomyhastakenthe businessworldbystormwithits innovativeoutlookonwhatconsumers wanttodayandusingunderutilized assetstomeetthesedemands.Whilst theindustryisstillrelativelynew,with someofthemostwell-known businessesjustapproachingtheir10 yearanniversary,theSharing Economyisdrawingalotofattention. MostofthebusinessesintheSharing Economyoperateinapeer-to-peeror business-to-consumerbusinessmodel, providingtheaveragepersonwiththe

opportunitytoderiveadditional income.Companiesareempowering thegeneralpublictousetheiridle assets,suchastheirownvehiclesand properties,tosupplementtheirincome. Thesebusinesseshavebecome increasinglypopularincitieswitha highcostofliving,forexample Sydney,Paris,Amsterdam, London,SanFranciscoandNewYork, whereresidentsarestrugglingtoafford theexpectedlifestyle.

Whenexaminingsomeofthe correlationsbetweensuccessful businessesintheSharingEconomy,it becomesclearthatthesecompanies tapintoauniversalneed.Whetherthis beaffordabletransport, accommodationorparking.The benefitsforconsumersisclear,with consumersofferedawidervarietyof goodsandservices.Start-ups,in return,arebestplacedtoaddressthese globaldemandsandtorespondto differentcultures.Theyareflexible, adaptive,attheforefrontoftechnology andarecomfortablewiththeworldof digitalisationandthedependenceon theinternet.Theycanrespondfar quickerthantraditionalmulti-nationals

andassuch,globalisationappearsto belessofathreattothem.The eventualentryintointernational marketsbecomestheobviousnextstep forbusinesses,onceithasbeen successfulinitsopeningcountry. Consequently,inconsideringthe typicaltrajectoryofSharingEconomy businesses,thereasonsforandbenefits ofglobalisationstartstobecomeclear.

Withtheprominenceofglobalisation, entrepreneursarenowconsidering internationalscaleduringthe conceptionstageoftheirbusiness. Startupsthathaven’tadoptedtoa globalmindsethavebeenleftbehind andout-competedbythebusinesses thathaveintegratedtheseideologies intotheirculture.Inregardtothe importanceofhavingthisglobal perspective,Mikesharesthat“it’snot exactlyachoice,it’smoreofa necessity”.Astheworldshrinksand entrepreneursareincreasingin numbers,thereismorecompetitionto standoutandproducesomethingnew anddifferent.Havingaglobal perspective,therespectforcultural differencesandwillingnessto communicateandengagewithawider

MAESTRO'S VIEWPOINT 25 DECEMBER 2018|

audiencegreatlybenefitsthebusinessaswellasthestartupandSharingEconomyasawhole.

Despitethis,itisimportantforstart-ups,aswellas establishedorganisations,torecognisethedifferences betweenmarketplaces.Thedetailsofabusinessoffering arerarelyinterchangeablebetweencities,wherebya successfulcompanyinLondonmaynotfunctionas smoothlyinSydney.Aslightdifferenceinthecountry’s cultureorlogisticscanhaveadetrimentalimpactinthe future.Reflectingonthepastfewyears,therehavebeen manyexamplesofhasty,failedmarketentry.Perhapsthese exampleshavefueledthedoubtsandnegativity surroundingglobalisationforstart-up’s.Scholarshave arguedthatthisclimateisforcingsmallercompanieseither outofbusinessortocompeteonagloballevel, highlightingadividebetweenmultinationalcorporations andsmallercompanies.Rosenbaumdisagrees,“it’smore fearoftheunknown”,hesayswhentalkingaboutthe limitationsandnegativethoughtssurrounding globalisation.Smallbusinessesarenowmorefamiliarwith operatingonaglobalscaletheneverbefore.Theincreased competitionleadstomorestartupsusingaplethoraofskills andingenuitytochallengethemarket.Startupshaveno optionbuttocompeteorwatchastheircompetitionpasses byandbeyond.

Ratherthanfightthetide,theSharingEconomyisturning globalisationintoabenefitforallstartups.Businessesare utilisingthetoolsofdigitalisationtoconnectwith audiencesfromallovertheworldandtosourcenewtalent. Thismovementisreflectedinthecommonflat organisationalstructureofstartups,aconsequenceofthe needtoaccommodateforworkersspreadacrosstheworld. Internationalteamsarethenencouragedtolearnaboutthe differentculturesandcustomsinordertocommunicate effectivelyandrespectfullywithintheirinternational marketplaces.“You’reabletoextendyourreachintoother markets,whichultimatelygivesyourbusinessamuch biggeradvantage.”saysRosenbaum.Therehasbeenarise inthenumberofdigitalplatformssupportingstartupsand theSharingEconomy.Thisincludesmobilephone applicationsthatactasaggregatorsforretailers,placing startupsonthesameplayingfieldassomethemore establishedcorporations.Additionally,accelerators,suchas theSharingHub,facilitaterelationshipbuildingbetween startupsfromacrosstheworld,whetheritbeformarketing, manufacturingortechnologypurposes.

Returningtotheoriginalquestion,ofwhetherglobalisation ismoreofahindranceorahelp,theperceptionofthe changesiscritical.Itseemsitismoreabouthowstartups leverageandrespondtoglobalisation,thatdefinesitasan opportunityorathreattosuccess.

DECEMBER 2018| 26
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Engagement

Weenect

Safeguarding Families with Easy GPS Solutions

Manyfamilieskeeptracking

devices,whichareusedto monitorthelovedonesand keepsthefamilymembersconnected andsafe.Suchdevicesassurethat everyoneinafamilyisoutofthe harm’sway.WithGPStracking devicesforthekids,pets,andelders, onewillnotonlybelessworriedbut willalsohavemoretimetorelax.One suchcompanydedicatedtokeep

familiessafeisWeenect.Weenectis thesolebusinessofferingacomplete GPStrackingsolutionforthefamilies. Itssolutionsincludeaproductforthe kids,theelderly,andthepetswith specificfeaturesforeachmemberof thefamily.

TheCompassionateFounders TwochildhoodfriendsAdrienHarmel andFerdinandRousseaufounded

Weenect,anditwasnotlongbefore Bénédicte,joinedthem.Hence,the familywasattheheartofthestart-up. Theideaofinceptioncamenaturallyto AdrienandFerdinandwhentheywere havingdinnerwiththeirparentsand talkingaboutyouthandhowparents gotscaredwhenkidslefthomeand camebacklate.Theybothreally wantedtoprovideasolutionthat wouldbringsecurity,peaceofmind

DECEMBER 2018| 28 10Most Popular GPS Tracking Companies 2018 the

andfreedomtoallthefamilies.

AftergraduatingfromFrenchbusiness school,AdrienandFerdinand,both wantedtolaunchtheirowncompany thatwouldhelpfamiliesintheirdayto-daylives.Beingcompassionate aboutthefamilysafetyandtheirlove towardstheB2Cindustry,theydecided toworkforthebenefitoffamilies acrossarangeofconnectedobjects.

MorethanjustaGPSSolution

Weenectgoesfurtherthanjustaplain GPStrackingsolutionasitmatches specificsneedsofthecustomers.For example,Weenectistheonlycompany toofferanintelligentSOSalarm system(patented)withvoicecallfor kidsandtheelderly.Thissystem allowsthelovedonestoconnectin voicecontactwithanunlimited numberofguardianangelsatasimple touchofabutton.

Thefirmalsoprovidesthesmallest GPStrackerforcatsanddogsthat allowcitizenstotraintheirpetwith vibrateandringfeatures.Thisallows thepetstocomehomewhencalledas experiencehasshownthatpetsrespond verywelltothevoiceoftheirmaster. WithWeenect,peopledonotneedto runaftertheirpetsandtheywillcome backtothem,thankstothisinnovative feature.

TakingontheCurrentIndustry Solutions

Accordingtothecompany,current GPStrackingsolutionsmainlyfocuses todisplayGPSpingsonamap; however,thecompanyalwaystrytobe onestepahead.Thefirm’sresearch teamsarecurrentlyworkingon machinelearningandAItocreatea virtualintelligenceguardianthatwill constantlycheckwhethercitizensneed assistancebasedonunusualsituations

likeanelderlypersonwhowouldbe disoriented,alackofmovementina supposedactivemoment,anunusual shock,anunusualspeedetc.

DiversifiedandUniqueSolutions

Weenectistheonlycompanythat providesaglobalsolutionforthe familywhetheritissecuringkids, elderlyparentsorpets.Allthiscanbe managedfromonesingleapp.The companyoffersanintelligentSOS featurewithacquittalprocess.This featurewillallowthepersonwhohas thetrackertoreachouttoanunlimited numberofguardianangelsatasimple touchofabutton.

WhentheSOSistriggered,thenallthe appusersconnectedtotheaccount receiveanotification,thefirstoneto seesitgetsinvocaltouchwiththe trackerandallotherusersarenotified, finallyattheendofthecall,an acquittalprocessislaunchedtomake suretheincidentistakencareof. Furthermore,theapplicationalsohelps torecreatealinkbetweenpeople.

Thecompany’s virtual intelligence

keeper willhelptopreventmany dangeroussituationssuchasaccidents, disorientation,immobility,shocksetc.

Asfarasthefirm’sclientsare concerned,therearetwomainbenefits gainedbythem:securityinwhich peoplecanfindtheirlovedonewhen lost.Theycanmanageanincident easilyetc.butthemostimportant benefitisfreedom.Weenect’sultimate goalistoallowkids,theelderlyand evenpetstogainthemaximum independencepossible.Forkids,it’s theabilitytoexplore,fortheelderly it’sthepossibilitytocontinuetheir activeliveslikebefore.

FutureWell-being

Withtheadventofthenew technologieslikeAI,cloudetc.,the companyiskeentoadoptthemand wantstostayasaleaderinthetracking solutions.Thecompanystates, “the scope is endless, the new wireless technologies will increase the battery life as well as connectivity and hopefully price barriers will decrease that will allow the market to expand. The new connectivity and AI will allow us to disrupt the telecare market by offering an all in one solution for the elderly and people at risk”.

Weenectisdevelopingadisruptive B2Bsecuritysolutionforloneworkers andpeopleatrisk,whichhavealready beensoldtotheFrenchpoliceto protectretailers.Thecompany’s missionistobringfreedomandpeace ofmindtoallfamilies,andithopes thatcitizenswillcontinuetoexpect thatfromthecompanyinthe forthcomingfuture.

29 DECEMBER 2018|
“We offer a complete range of connected GPS trackers for every member of your family”

H O WGPS IS ENHANCING FLEET MANAGEMENT?

DECEMBER 2018| 30

Fleetmanagementisanadministrative taskwhichallowsorganizationsto co-ordinatewithvehiclesanddrivers inordertomaintainasmoothfunctioningof thefleetoperationsthattooincompliance withthegovernmentregulations.Recent advancementsinGPStechnologyhave empoweredfleetmanagerstoimprove efficiency,reducecostsandenhancedriver’s safetyinahasslefreemanner.Herewehave enlistedfewoftheadvantagesindetail whichGPStechnologyhasbroughtforthe bettermentoffleetmanagement’soperations.

ImprovetheEfficiencyofDrivers

GPSdeviceshavetheabilitytoenhancethe efficiencyofdriversandhelpsavemore moneywhichanycompanyrequiresto manageitsfleetoperations.Thisdevicecan assistthefleetmanagerstoknowmoreabout thedrivingpatternofthedriverlike:Atwhat timeadrivercandropthedelivery?Atwhat speedadrivercancompletealldeliveries?

Byknowinganswerstosuchvitalquestions canempowerthebusinessownersto scheduleeachdriver’sfutureweeksmore effectivelybyfocusingonindividualdriver’s drivingpattern.ThedatawhichaGPSdevice transmittothecentraldevicecanfurtherbe utilizedtogainsomemoremeaningful insightsutilizingdataanalyticsserviceslike

PERSPECTIVE 31 DECEMBER 2018|
EDITOR’S

decidingthebetterroute,trackingtraffichitareas,decidingwhatmaterialstobesentandhowamongothers.Adoptionof suchtechnologycanempowerboththedriversandthebusinesstoattainefficiencywithelevatedperformancethattooin lessertime.

KeepVigillikeaSpy

DatacollectedbytheGPSdevicecanprovidemanyperformancerelatedconcernstotheuppermanagementlike:Atwhat timethedriverhasstartedhisjourney?Whichdifferentplacesthedriverhasvisitedduringhisentirejourney?Wheredidhe stopandforhowmuchtime?Answerstosuchvitalquestionscanhelptheuppermanagementtokeeptrackoftheirdriver’s workbehaviourandassistinmaintainingbetterefficiencyinfuture.Moreover,tomanagethehealthofavehicleitis importantthatadrivermovevehicleasparstandardroadsafetyguidelinesorprotocols,whichisbeneficialformaintaining thesafetyofdriversandlongevityofvehicle’sparts.UsingthebenefitsofGPSdeviceandspecializedsoftware,fleet managerscangettoknowaboutvariousimportantthingslike:suddenacceleratorpattern,drivingpatternattheturn,speed breakers,andcloseresidentialareas,whetherthevehiclegetsusefornon-workrelatedactivities,etc.andthuskeepastrong vigilontheirfleetoperationslikeaspy.

Moreover,byanalysingdriver’sspeed,companiescankeeptrackoftheamountofgasrequiredandnumberoftimesthe vehiclehasgoneforarepair.Suchthingsultimatelyassistinreducingthemaintenancecost,makevehicle’sresalevaluelast long,andalsoreducethespeedingfinestoagreatlevel.

HelpImprovingDrivers’Safety

Inthepast,whenGPSwasnotinplace,driversusedtoworkverymuchontheirownspaceandschedules.Although,having freedomtodotheirworkisnotabadthingbutunnecessarywastingoftimecreatesinefficiencywhichultimatelycoststhe company.Moreover,drivers’safetyisyetanotherconcernwhichrepeatedlycreatestensiononmanager’smind,sincethe driversaremoredistractedthanever.InonerecentstudypublishedbytheVirginiaTechTransportationInstitutediscovered thattruckdriversare23timesmorepronetofallintoanaccidentthansomeonewhoisnotatalldistracted.GPStrackingcan addresssuchissues.

Telematics,in-factletsyouknowwhetheryourdriverhasworntheseatbeltornotandisthereanyunauthorizedpassengerin thevehicle.Insuchaway,itcanhelpinenhancingthesafetyofyourvitalhumanresourcewhichisneededtocarryoutyour fleetoperations.

EnableIntegrationforBetterCustomerExperience

Management,employeesandthecustomersarethemostintegralpartofanybusiness.In-facttheendcustomersarethemost vitalaspectasitisfromwhereallthemoneyflowsintothecompany’scoffers.Therefore,itisnecessarytoprovidemuch betterandmoretransparentservicestotheendusertocreateamuchbettercustomerexperiencewherecustomersdon’tneed tocallcustomer’caretoknowabouttheirdelivery.

Itisthusimportanttoprovidereal-timeupdatestoyourcustomersaswell.Thankstotherecentinnovationshappeninginthe GPSintegrationtechnology,nowfleetmanagerscanintegrateGPSdevicesusingAPIstodelighttheircustomersandcreatea muchbetterend-userexperience.Suchintegrationcanshowyourcustomerswhereyourservicevansarewiththehelpof mapandreducesignificantburdenonyourhelpdeskexecutives.Anotherintegrationwhichrevolvesaroundsocialmediais startingtotakeshapeinfleetmanagement.Itletsfollowersknowwheretheirlogisticscurrentlyiswiththehelpofmessages andprovidesareal-timeupdateinahasslefreemannertotheclients.Currently,fleetmanagersuseaccountingsystems,CRM systems,andfleetsystemstoaccessmoreinformation.

DECEMBER 2018| 32

WTS Positioning Solutions

Providing Advanced GPS Tracking Solutions for Enterprise and Individual

GPStrackingsystemsare

prevalentinindustrieslikeecommerceandtransportation forreducingoperationalcostsand improvetheirproductivityand efficiency.Withtheintroductionof newandadvancedtechnologies,there isgreaterpossibilityoftracking everythingthatisvaluableoris instrumentaltogeneratevaluable information.CompanieslikeWTS PositioningSolutionshavepioneered

GPStrackersforpersonalsafetyand securitypurposeaswell.

PersonalizedTrackingforAnything Anywhere

WTSistechnologicallythemost advancedreal-timeGPStracking companyandapioneerinthefield, leadingthemarketwithproducts backedbylatesttechnologies.WTS PositioningSolutionsispopularforits TraxSmartGPS,apersonaltracking

deviceforkidsandpetsthathas establisheditselfasaleadingbrandin personalGPStracking.Overthepast fewyears,thecompanyhasexpanded itsscopeinlinewithgeneral technologicaldevelopments,tocover trackingforadifferenttypeofasset classesandestablisheditselfasa positioningsolutionproviderto enterprisestoo.

Ithasdevelopedsolutionstocover

DECEMBER 2018| 34 10Most Popular GPS Tracking Companies 2018 the

variousneedssuchastransportation andlogistics,forloneworkers,for commercialdronefleetmanagement purposes.Itsserviceshavebeenused withinthehealthcareandspecialneed caresectorandevenforsportsevents. Fortheseenterprises,thecompany deliverssolutionswithsoftwareand hardwarecustomizationstailoredto theirspecificneeds.

Thecompany’strackersareoneofthe mosttechnologicallyadvancedGPS trackersonthemarket.TraxG+isone ofthelatestgenerationsofproducts. WTSisthefirstcompanythathas made4Gcommerciallyavailable trackingdevices.Thesedevices supportthenewtechnologywith4G LTECATM1standard,whichisthe firstofitskindintheworld.

VeteranEntrepreneurialLeadership MichelBrackéistheCEOofthe company,joiningtheWTSteamin 2016.Heimmediatelyswitchedthe focusofbusinesstoB2Bsolutionsand totheintroductionofthelatestIoT technologies.

BeingaHarvardBusinessSchool Alumni,heisaveteranbusiness professionalandmanagement executivewithalongcorporateand entrepreneurialbackgroundin consumerproducts.Withthe experienceofnearlytwenty-fiveyears, hisspecialtiesarewithinthetelecom, consumerelectronicsindustry.Hehas handledvariousfunctionsrangingfrom marketing,sales,anddistributionto manufacturingandsupplychain management.BesidesIoTand telecommunication,hispassionfor healthylifestylesalsotranslatesinto severalprojectswithinthecycling industry.

AdvancedSolutionsforRising Demands

Enterprisesarealreadystartingto embracetheseopportunities.Thereisa waveofproductsandservicesbasedon

GPSorothertrackingtechnologies. TheincreasingacceptanceofGPS, WTShasbuiltaflexibletechnology platformontopofthehardware technologythatallowsfor customization.Itoffersflexible solutionsadaptedtospecificneedsof customers.

Companyworkwithhigh-security surveillanceprojectsandhave developedcustomsolutions.Its productsareupdatedtoadvanced technologyandareusedinlogistic companiesworkingwithtime-based invoicingatspecificlocations,sports equipmentmanufacturers,andhealth careproviders.

CustomizedSolutionsforSpecific

Demands

WTShasseveraluniquefeaturesinits trackingapps,suchasbuilt-in AugmentedReality.Itoffersflexible andcustomizedsolutionstowards enterprisecustomers.Ithaswebhosting,data,SW,maptiles,andother services.Auniquesetofaccessories areequallyavailabletoendusersand soontobeintroducedservicesare availableforcustomizationforthe individuals.

TheoriginalideaforTraxwastohelp parentskeeptrackoftheirbeloved smallkids,aswellaspets.Technology startedtoallowforsmallerdevicesand applicationsonthemarket,innovative solutionstocoverindividualneeds, andgraduallyopenedupboththe consumerandtheenterprisemarket.

TheApproachtowardsEmerging Technologies

WTSfollowsthedevelopmentsclosely andmakesitschoicesbasedonthe anticipatedpenetrationofatechnology. Everytechnologyhastobeweighedin termsofpenetration,usecaseandhow itfitswiththecoreproductoffering. Hencethe4GLTECATM1isthe choicemadebythecompanyforshorttermfuturetechnology.Thenew technologicaldevelopmentspose challengestomanufacturers,asthe marketisbecomingveryfragmented andprobablywillremainlikethatfora while.

ExpectedFuturePlans

TheGPSindustryisgrowingatafast paceandisforecastedtobeworth95 BillionUSDoverthenextfewyears. Thereforetheflexibilityand customizationaregoingtobekey strategiesforanymajorplayeronthe market.Technologicaladvancements arecreatingsuchcircumstancesfora nearfuturewhereeverythingvaluable willbetracked.Therearevarious applicationsbeingusedatanenterprise orpersonallevelwhenitcomesto tracking.

WTSiscapabletodeliveratscale,on complexspecificneeds,andwillbea reliablepartnerformajornamesin variousindustries.Thecompanyhas beenworkingenormouslyforpastfew yearsinbuildingaflexibleplatformfor quickandeasycustom implementationsanditisquite confidentthattheseeffortswillpayoff fully.

35 DECEMBER 2018|
“We are committed to improving the lives of people through reliable, intuitive and smart GPS trackers to track anything, anywhere in the world”
DECEMBER 2018| 36

ABOUT THE AUTHOR

As the Founder and CEO of one of New York's premier SEO agency, Seun Ajanwachuku is a leading New York digital marketing consultant. Some of his innovations include the creation of conversion marketing software for Wix Market Place, and establishing & cementing his rm as a leading, reputable and award winning marketing company in NYC. Seun's expertise has created one of the most dynamic and youngest SEO companies in New York City.

In addition to Seun's marketing background, he also holds a BS in Mechanical Engineering and an airplane power plant license. This rare combination of background makes Seun an ideal and indispensable resource for engineering and technical startups.

37 DECEMBER
2018| ROBOTECH

HistoryofAutomation

Automationgoesbackmanycenturies tothetimewhentheGreeksandArab neededawaytokeeptrackoftime. Oneofthehumanfirstpractical inventionsthatmimicssomeformof automationwastheinventionofa mechanicalcalculatorbyWilhelm Schickard.Thecreationofdeviceslike calculatorsallowedpeopleto accomplishtaskfastwithhigher accuracy.Similarly,someother inventionsweredevelopedacrossa widerangeofindustriestoenhance furtherthespeedandefficiencythat comeswithaccomplishingdailytasks.

AutomationintheDigitalAge

Currently,peoplearelivingintheera whereeverythingismovingtowards automation.Youcanseenewsrelated toautomationeverydayinthe newspaper,onTvandonline. Sometimes,itmakespeoplesay“Wow, thingsaremovingfast”or“Ipraythat thedaythatamachinewillreplaceme atworkwillnevercome”!

Automationispermeatingeverycorner ofourlivesfromtheappsthatexiston yourphonetomachinepoweredselfdrivingcars.Itwasprojectedthat70 millionUSjobswouldbelostto automationby2030.Thisisa staggeringnumber,anditplainly explainswhyautomationisconsidered bysometobeacursemorethana blessing.

Overviewoftheautomationandits types

Thesedays,automationcanbe discoveredinnearlyeveryindustry, whichrangesfromtransportationto defenseandmedicaloperations. Manufacturingisoneofthemost commonareasinwhichautomationis

highlyaccessed.Sincemanufacturing requiresmanystepsandprocesses,the creationoftheautomatedmachinery hasimprovedalotintermsof efficiencyandqualitycontrol. Therearedifferenttypesofautomation availableintheground,andsomeof themarementionedbelow.

Numerical automation –Machines programmedtoperformrepetitive taskssuchas3Dprintingand embroiderymachines

Computer-aided manufacturing (CAM) –Thisautomationaccessedcomputer softwaretocontrolmachinery. Example:CAD Flexible manufacturing systems (FMS) –Itcombinesrobots,numericalcontrol systemandotherindustrialautomation toolsintoasinglesystem.Case:metal cuttingandforming Industrial robot –Itcanbe programmedandmanipulatedintwo ormoreaxes.Itmayalsooperatein mobileorfixedapplications.Example: Palletizing

AutomationandProductivity

Inspecificindustries,automationhas increasedemploymentopportunity highlyunlikebefore.Forexample, withtheintroductionofATMinthe bankingindustry,itdevelopedmore employmentforstaffineverybranch. Accordingtoarecentreport,about 43%ofhumantellershavebeenadded inthepastthirtyyearsafterthe establishmentofATMs.

Mostimportantly,bearinmindthat over90%ofjobswillnotbeableto undergocompleteautomation.Infact, automationwillhelpyoubecome smarteranddothingsmuchbetterthan before.

AutomationandJobSecurity

Automationhasindeedincreasedthe jobsinsomanyindustries. e-commerceisoneoftheseindustries; whichisstillinitsdevelopingstages. Astheretailsectorfacesmultiple disruptionsovertheconvenienceand shoppingcomfort,whiche-commerce industry(automated)offers,jobreports havehighlyfocusedonthejoblosses, whichthisindustryhasfaced.

Ontheotherhand,e-commercesector isgrowingatanalarmingratethatis threetimesfasterthantheretail industry.Thiseventuallyaddsmore 40,000jobsalongwithhighsalary package.Whencomparedtotheretail sector,onlinee-commercejobrenders morepay.Thisis31%morethanthe averagesalaryofthepersonwho worksintheretailstore.

HowAutomationisHelpingus DiscoverOurOrigin

Atpresent,manydebatesaregoingon whetherautomationisdetrimentalto thelivelihoodofthehuman.Someof thepeopleremainconvincedthat massiveadoptionofautomationwill potentiallyleadtothedemiseofmany jobs.Asmentionedalready,inreality, peopleshouldberesistantandfearful ofautomation.Becausecontrarytothis belief,thisincredibletechnologyisnot meanttoreplacehumans;instead,itis intendedtoimproveandextendhuman life.Finally,itissafetosaythat automationisheretostay.Onboth endsofthespectrum,automationwill worktoamplifyjoblossandcreation ofhigherqualityandpayingjobs.

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Eco-Mobile Apps for the Cleaner ENVIRONMENT

EffectsofClimateChangearebecomingworseand

disturbingtheoverallcultureoflivingbeing. Increasedcarbondioxideemissionstendtothe greenhouseeffectandtheheatemergedfromthat,meltsthe iceofthepolesandtheoceanthatworsenstheweatherand expandstheoceans.Unevenweatherisamajorthreatto agriculturethatreducesoutcomeordestroysallcropsina singleattempt.Pollutedairdirectlyaffectsthehuman respiratorysystem,causingdifferenthealthdisorders. Pollutedwateralsoleadstodifferentdiseasesofstomach, eyes,bones,andmuchmore.Pollutionnotonlyaffectsthe humans,butalsoalllivingbeings.Speciesdependenton forests,polar/seaice,etc.arevanishing.Theseeffectsmake humanbeingstotakeeffortsforchangingtheirlivingstyle forthesurvivalofselfandtheentireworld.

Manyfruitfuleffortshavebeendoneandaregoingonto reduceorstopemissionsofcarbonandotherpollutantsinto ouratmospherelike;useofhydrogeninvehicles,useof solar/wind/tidal/waterenergyforpowerproduction.All theseeffortsarelimitedtospecificauthorities,butfroman individualpointofview,thatneedsdifferentsolutions. Growingmobiletechnologyhelpsalotthroughthemobile appswhichguideanindividualtowardsthecleaner environmentthatresultsingreatfutureandhealthofliving being.Therearemillionsofappsspeciallydevelopedforan ecologicalpurpose.Thislargegrowingeco-appsmarketis makingasignificanteffectoncleanerandgreenerfutureof ourplanetanditsinhabitants.

Ecologically oriented apps are available in a number of categories that includes air and water, energy, transportation, education, food, chemicals, and much more like;

Air

&WaterApps

Pollution: PollutionappbyaMobileFutureinformsabout localpollutionsources,andtheirmeasuredexposureslike; ElectromagneticPollution,AirPollution,WaterPollution,

Pollutionand emissionstosoil, Real-timeair quality,Interactive map,with visualizationofpollution sources,andmore.

State of the Air: TheStateoftheAirappgivestheabilityto seewhatyourlungsarecollectinganywhereinthe UnitedStates.Thatprovidesthroughdifferenttabs like;Today’sAirQuality,AirQualityAlerts, GetInformed,SpeakUp,Donate.

EPA’s AIRNow: Theappwillallowusers togetlocation-specificreportsoncurrent airqualityandairqualityforecastsfor bothozoneandfineparticlepollution.Air qualitymapsprovidevisualdepictionsof currentandforecastairquality nationwide,andairquality-relatedhealth effectsexplainwhatactionspeoplecan taketoprotecttheirhealthatdifferentAQI levels,suchas‘codeorange.’

Bluesky Map: Thisisamobileappbythe InstituteofPublicandEnvironmentalAffairs(IPE) ofChina,whichallowsuserstomonitorairandwater pollutionintheChina.Itreportsreal-timeemissionsfrom sourcesallovertheChina.Highpollutionareasareshown withorangecircles.Thisappencouragescitizenstoreport thegovernmentofficialregardinghighlevelsofpollution.

TransportationandEnergyApps

Alternative Fueling Station Locator: TheAlternative FuelingStationLocatorapphelpstheusertofindfueling stationsthatofferelectricity,naturalgas,biodiesel,E85, propane,orhydrogen.Itshowsthestationsonamaporlist ofstationsorderedbydistancefromcurrentlocation.Italso

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providesthecontact infoandother details.

Carbon Emissions

Calculator

productreviewsbasedonscientificresearchandratings. Productsareratedonthescalefromzeroto10fortheir impactonhealth,environment,andsociallife.Theusercan findratingsforfood,personalcare,andhouseholdproducts, byscanningthebarcodeofproductsandgetinformation aboutit.

Light Bulb Finder: Itisamobileappthatmakesiteasyto switchfromconventionallightbulbstoenergy-saving equivalentswiththerightfit,styleandlightquality.The appallowsuserstoviewbulbimages,cost,savings,andits environmentalimpact.

for Air

Travel: Carbon Emissions Calculatorallows passengersto estimatetheemissions attributedtotheirair travel.Theuserjustneeds toselectorigin-destination airports,andthenspecifytheclass oftravelandnumberofthepassengers.It willevaluatethecarbonfootprintonthatspecifiedtrip.

GasHog: GasHogisafuel-efficiencyappthat evaluatestheefficiencyofthevehiclebyentering theodometerreadingandtheamountoffuel addedeachtimeinthetankandcomparesitto historicalaverages.Theappalsoofferstips forimprovingfuelefficiency.

Waze: Wazeisacommunity-basedtraffic andnavigationapp.Theusercanjoin driversintheirareawhosharereal-time traffic&roadinfotosavetime,gasmoney, andimprovedailycommuting forall.Thistrafficnavigationapp helpstheusertowastelesstimeand reduceemissions.

Breeze Wind Farm Monitor: TheBreeze appcollectsdatafromuserswind turbinesandpresentsitinanintuitive interface.Itprovidesdetaileddataofwind farmsandthestatusofeachwindturbineon thego.Itprovidesatrackrecordofwind turbinestopsandwarningsinthereal-time.

ConsumerInformationApps

GoodGuide: Thisapphelpsconsumerstofind safe,healthy,green,andethicalproductswith

Think Dirty: ThinkDirtyprovidestheeasiestwaytolearn aboutthepotentiallytoxicingredientsinthecosmeticsand personalcareproducts.Itallowstheusertocompare productsonshopping.Itneedstoscantheproductbarcode anditwillgivetheinformationaboutdirtyingredientsthat helpstoshopforcleaneroptions.

VisualizationApps

NASA’s Images of Change: NASA’sImagesofChange appprovidetheclose-upviewofmanyofchangesdueto humanactivitieswhicharerapidlyalteringthefaceofour planet.Forexample;itcomparesAlaska’sMuirGlacierin 1941totheglacierasitlookedin2004,Showsthe expansionofagricultureinSaudiArabiaasviewedfrom satellites.Itprovidesconstantlyupdated,informative, compelling,andup-to-datevisualexperience.

Thesearesomeofthemobileappswhicharebenefitingus andourenvironmentbysecuringourhealthandfuture.The introductionofnewtechnologiesinmobilephonesagain easingtheworkingofappswithnewimprovedfeatures. Theseareonlysomeinitialstepstakentowardsgreenand cleanfutureusingmobileapps.Nodoubtinthefuture, numbersofnewEco-Appswillbeintroducedwith improvedfeaturesusingadvancedtechnology;helping humanbeingsinsecuringthefutureoftheEarth.

TOWARDS GREEN 41 DECEMBER 2018|

he

TShift that broke the pendulum

Corporationsareshiftingtheir marketingservicesin-house andre-definingrelationships withtheirsuppliers.Thisisastrategic shiftbroughtaboutbyaconfluenceof technical,socialandpoliticalchangeon aglobalscale.Atthecoreofthis movementisthecorporation’sneedto controlglobalbrandmessagingquickly inanincreasinglyregulatedworld.Is thisatemporaryshiftoristheremore toit,andhowfarmightitgo?

About the Author Murray Oles is the President of CHALEX Corp. The company is specialized in Workow Management for Marketing Communications Projects through the use of SmartFlo and integrated third party tools.
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Theriseofmobilecomputingcombinedwithanexplosion inSaaSsoftwaredevelopmenthasledtomoreintuitive purpose-builtapplicationswithbuiltinlearningtools.The neteffectisthatcorporationscandomuchmorewithless. Hence,therapidlyacceleratingmovetotakeinternal controlofthecorporateglobalsupplychain.More specifically,controlofprocess,digitalassets,resources,and thebrandmessage.Evidenceoftheshiftcanbeseenin globalcorporationslikeP&Gwhoinrecentyears consolidatedtheirpackagingprepresssupplychainfrom hundredsofcompaniestoonlythree.TheANA (AssociationofNationalAdvertisers)committeefor in-houseagenciesincludesmembersfromhundredsofthe Fortune1000.AGooglesearchrevealsmanyrecentarticles detailingtheriseofin-houseadagencies.

Thedriversofthisshiftareaffordableandeffectivenew technologyandtheneedforspeedtomarket.Thevalueofa middlemancontrollingportionsofthemarcomworkflow hasdiminished.Thisdoesnotmeanthateverythingisbeing producedin-house,justinternallycontrolledandmanaged byin-housestaffwhoaredefiningnewbestpracticesfor theiragileenterprise.Manycompaniesgobackandforth betweeninsourcingandoutsourcing,butthistimeitis different.Companiesarefocusedonprocess,anditisnot justmarketing,legalandbusinessanalytics,recruiting, employeeservicesandevenprovidingin-househealthcare.

Withchangecomesopportunity.Demandforbusiness processmanagementtoolsisgrowingrapidly.Manynew companiesaredevelopingSaaSproductstofurtherenable theagilebusiness.Onlineworkflowmodelingandbusiness processmanagementtoolsarebecomingmainstream.File sharinganddigitalassetmanagementservicesarewidely accepted.Integratingtheseservicestomeetthe requirementsofaprojecthasneverbeeneasiernowthat RESTfulAPIshavebecomewidelyavailable.Artificial intelligenceappliedtobigdataanalyticswillprovidethe agilebusinesswithinsightspreviouslyinconceivable.Best ofall,theenterprisecansecurelyaccessmostSaaSservices withoutmakinganyupfrontinvestmentsorlongterm commitments.

Atthecoreoftheagilebusinessisanintegratedbusiness processmanagementplatform.Thisisthetoolthatenables distributedprocesscontrol.In-houseisonlypracticalwhen thetechnologyenablesthestafftodoanorderofmagnitude morewithless.BPMsystemscapturehugeamountsofdata

thatcanbeanalyzedasaserviceinreal-time.Theabilityto analyzeanycombinationofprocessandbehavioraldata yieldsvaluablepredictiveinsights.Standardssuchas BPMNnotationandtheXPDLfileformathaveallowed developerstosimplifytheuserexperiencefordefining, managing,andsharingprocessmapsacrossBPM platforms.Avirtualtaskcanautomaticallyserveupthe toolstheuserwillneed.SaaStoolshaveonethingin common.TheycanbecalledthroughaRESTfulAPI withouttheneedforasoftwaredeveloper.Theworkflow canbeconfiguredtoinvokeaccesstotoolsbasedonthe natureofthetask.Forhealthcareworkflowsadigital radiologyfileformat(DICOMWeb)enablessecure cross-platformviewingandcollaborationoverapatient’s scannedimagesandmedicalhistory.

Businessagilecompaniesadjusttomarketconditionsfaster byadoptingacultureofmanagedchange.Itisnolonger acceptabletobesodisconnectedfromyourprojectsthat youcan’tevenaccessyourownbrandpackagingand promotionfiles.Thesameistrueforlegal,regulatoryand compliancework.Theagilecompanycontrolsallofthese processes.TheirDAMenabledBPMsysteminteractswith aSaaSreportingservicelikeEZBIthatconcatenatesand reportsondataacrossdistributedsystems.Lean manufacturingandSixSigmaprogramsareusedto configurethesesystemstomonitorcompliancetoregulated processes.

Thesechangesarefarmoreprofoundthanmayappearon thesurface.Thegigeconomyisfuelingavirtualcottage industrythatcirclestheglobe.Projectmanagersare increasinglyindemand.ThisisnotjustanITthing,every businessrunsonprojects.Thecertifiedprojectmanagement professionalPMPisanewcollegecertification.Rachel BurgerinaCapterraarticleexplainedThe5BiggestProject ManagementTrendsShaping2018.Inbrief,“business agile”isthenewwayofdoingbusiness.Avisittothe Fiverr.comwebsitewillshowhowoneSaaSserviceis bringingbuyersandsellersofcreativeservicestogether.

Thisin-housetrendisnotjustanotherswingofthe pendulum.

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