Bhushan Bhad Managing Editor
nnovationisaspiritthatcascadesintoarollercoaster
Irideandsurpasseschallengeswhilesproutingfuturistic outcomes.
Usheringthroughanagewhereinventingtheprinting machineinthe1450swasknownasthemostrevolutionary stepofmankind,whoknewthatthefuturewouldsurpass papertechnologyandenterintoapaperlesseconomy.But withscientificdevelopmentandentrepreneurialzeal, scientist,engineersandartistshaveconsistentlyredefined thelimitsofhumanexcellence.
OnesuchdevelopmentintheInformationTechnologyspace isGOOGLE.StartedasaPh.D.projectbyLarryPagein 1998,theAmericansearchenginecompanyhaschanged theworldforthebetter
Today,Googlehasbecomeanintrinsicpartofourdigital world.
AsrecentlyreportedinOctober2021,manysocialmedia serverswitnessedoutages,andtheworldexperiencedahalt initsmultitudeoffunctionalities.Imaginethebusinesses thatlostitspotentialclienteleduetothedisruptionof WhatsAppandFacebookoutagesorthesocialmedia threadsthatweren'tvisibletotheorganization'starget audiencejustduetoanovernightoutage!
Nowideateasituationwheregooglehaltsitsserviceseven foranhour?
Thequestionmighthauntyou,butunderstandingthe significanceofgoogle'sexistencemayaddasighofrelief!
Inmyopinion,Googlehasbecometheplanterthatnurtures businesseswhilebridgingtheglobalgapofthesocioeconomicdivide.Withthistechnologicalexcellence,we havesteppedintoadigitalagethatfostersnotonly globalization'scoreobjectivebutalsotrailblazestechnology leadership.
ButGoogleisn'tjustasearchengineanymore.Ithasspread itswingsinalmosteverytechnology,business,orsocial initiative.Withtheriseof digitalsolutionsacrossthe businessfraternity,google hasintroducedmultiple software,applications, platforms,systems,and business-friendlyservicestoo.
Beitthegooglecloud, GrowWithGoogle,Skillshop, PartnerDirectory,or thinkwithgoogle,thesearchengine gianthasbecomeomnipresentandisrevampingbusinesses withitspartneringservices.Usingthisopportunity,many
organizationspartnerswithGoogleandaretransforming businesseswithdigitalmarketing,cloudsystems,IT management,andmanymore.
Scoutingsuchtechnologyleadersisournewedition,"The 10MostProminentGooglePartnersToLookAtin 2022," andprovestobeaneyepoppingjournalforthe businesscorporateswantingtoridethetideofthedigital revolution.
Whileyouflipthroughthestoriesofdynamicgoogle partnerswhoareshapingthedigitalagewithtechnological excellence,makesuretoreadtheinsightfularticlesopined byourin-houseeditorialteam.
Ihopeyouhaveahappyread.
- Bhushan BhadGoogle Partners are driving the transformative wheel while steering ahead into a smooth future.
Better&Stronger better-stronger.com
Bloom makeitbloom.com
SimonNéouze
FounderandCEO
MartinPerron CEO
Better&Strongerisaninternationaldigitalmarketingagency The agencyusesitsdigitalexpertisetohelppeopleandbusinesses grow
BloomisadigitalmarketingagencythatspecializesinPaid Search,Display,SocialAds,SEO,andDigitalStrategy.
GianlucaBinelli
BoosterBox boosterboxdigital.com
Codelattice www.codelattice.co Elogia elogia.net
Evonencellc evonence.com
Founderand ManagingDirector VijithSivadasan FounderandCEO RubenFerreiro CEO VijayShah Co-founder
BoosterBoxisascientificonlinemarketingandtechnologyagency basedinsunnyTuscany.Ithelpslarge,internationalbusinesses succeedonlinebyusingascientificapproach.
Codelatticeacceleratesbusinessendeavorsacrosstheglobe, withbleeding-edgetechnologyandprebuiltsoftware components.
Elogia,aVIKOGroupCompany,isadigitalagency specialisinginDigitalCommerceMarketing.Ithelpsitsclients tobestusedigitalmediatosellmore.
EvonenceisaGoogleCloudpartnercompanyfoundedin2014. ItisoneoftheGoogleCloudecosystem'sfastestgrowing partners,offeringGoogleCloudsolutionsinthemidmarket acrossNorthAmerica.
GenieGoals geniegoals.co.uk
EmilyLong CEO
GenieGoalsisamulti-awardwinningagencyspecialisingin PPC,PaidSocialandAffiliateMarketing,exclusivelyfor retailers.
NewMarketing
RenéSmidt
President JakeThird ManagingDirector
GrizzlyNewMarketinghasbeenoperatingasasearchengine specialistsince2001.Grizzlyworkscloselywithbusinessesto helpgrowandmaximizeonlinecampaignperformance.
Hallamisacollaborativedigitalagency.Itemploysstrategic thinking,creativity,andcutting-edgetechnologytoassistits clientsinincreasingtheirrevenueandthrivingonline.
ThirdMarbleMarketing
ChrisFawcett FounderandCEO
ThirdMarbleMarketingprovidesspecializedInternet marketingservicestogetsmallbusinessesonPageOneof Google.
Chris Fawcett Founder & CEO
Theevolutionofmarketingcommencedwiththe introductionofdigitalization.Thisevolutionhas grantedbusinessestheabilityandthe opportunitytoreachmorepeoplethroughbettermediums. Additionally,theevidenttechnologicaldevelopmentsare providingtherightassetsforfulfillingthemarketing industry’sessentialrequirements.
Sofar,technologyhastransformedmarketingbymaking campaignsmorepersonalizedandefficient,creatingamore integratedsystemforcustomersandmarketersalike.
Withtheseadvancements,thedemandforenhanced marketingtacticsforbusinessesareontherise.Theability tomasterandleveragethesetrendsisbecomingoneofthe mostsought-afterskills.
Currently,themarketingspaceisdominatedbycompanies thatareconsistentlyprovidingtheirclientswitheffective marketingstrategiesandtoolstoenhancetheirbusiness, andThirdMarbleMarketingisoneprominentnameamong suchcompanies.
ThirdMarbleMarketingspecializesingettingbusinesses onpage#1oftheGooglesearchresultswithSearchEngine OptimizationservicesandGoogleAdsManagement.The companyhelpsitsclientswithalmostanykindof budget—from$300to$20,000+amonth—withGoogle Ads.
ThirdMarble’svisionistohelpsmallbusinessesgrow. WhereasitsmissionistoengineeraffordableGoogle solutionstogrowitsclient’sbusinesswithefficient processes.Thecompanyoperatesonthecorevaluesof beingtransparent,client-focused,efficient,collaborative, andexcellentinthemarketingindustry
ThirdMarblehasprovenexperiencewithsearch,display, remarketing,shopping,andYouTubeads.Theyalso specializeinlocalsearchengineoptimizationandcanalso helptheirnationalandeCommercewebsiteclients.The companyhasspecificdepartmentsthatperformspecific tasksinaccounts.
TheCommencement ChrisFawcett,thefounderandCEOisatthehelmofthe company’sascendingsuccess.ThirdMarblestartedwhen theownerofChris’sfavouritelocalpizzashopaskedhimto buildawebsite.Heagreed,andafterthewebsitewasup andrunningforawhile,thepizzashopownerwasnot
gettinganyphonecallsfromhiswebsite.Christoldhim thatheneededtodosomeonlineadvertising.“Ifyoubuild it,theywillnotcome,”Chrissaid.“Havingawebsite withoutadvertisingitislikeprintingbusinesscardsandnot handingthemtoanyone.”
Afewweekslater,thepizzashopownercalledChriswith somequestionsaboutacontracthewasabouttosign.The pizzashopownerwasapproachedbyasalespersonfroman onlineadvertisingcompanythatwantedtochargehim $1200amonthona12-monthcontractforPayperClick advertising.
Chriscouldnotbelieveit–therewasnowaytherearethat manysearchesforpizzainonemonthforthatsmallofa geographicarea.So,Chrisadvisedthepizzashopowner nottosignthatcontractandbeganadvertisingthepizza shop’snewwebsite.Hetriednumerousdifferentstrategies toadvertisethepizzashoponline,includingsearchengine optimization,emailmarketing,socialmedia,andpay-per clickonGoogle,Yahoo,andBing.
Afteronlyafewweeks,itbecameveryobviousthatthere wasonlyonetrulyeffectivestrategy—onethatwascosteffectiveanddidnotconsumehoursoftheowner’stime eachweek—GoogleAds.
Forsuchasmallcompany,YahooandBingdidnotgenerate enoughclickstomakethemanagementofthecampaigns worthwhile.Facebookandemailmarketingweretootimeconsumingfortheowneranddidnothelpgeneratemany newcustomers.
SinceGoogleAdswasgenerating80%ofallthetrafficto thewebsite,andbudgetsandresourceswerelimitedforthe pizzashop,theteamdecidedtodropallotheronline marketing,exceptforGoogleAds.
WhatfascinatedChristhemost–hehadatoughtimeeven spending$300permonth,letalone$1200.Howcouldthat
Third Marble’s business is built around the Henry Ford assembly line concept.The 10 Most Prominent Google PartnersTo LookAt in 2022
‘reputable’companychargealittlepizzashop$1200per month?Werethereothersmallbusinessesthatneededthis kindofhelptoo?
So,Chrisstartedaskingotherlocalbusinessownersifthey evergetbusinessfromtheirwebsitesandiftheyeverhada positiveexperiencewithanonlinemarketingcompany Theirexperiencesvaried,buttherewasonecommon response–‘No.’
So,Chrisstartedadvertisingafewmorelocalcompanies onlineusingGoogleAds,andtheresultswerethesameas thepizzashop–morenewcustomersandpositiveROI.
Seeingtheopportunitytostartasmallbusinessthatcould helpsmallbusinessownerseverywhere,Chrisdidquithis jobandstartedThirdMarbleMarketing.Afterawhile,it becameveryobviousthattherearetoomanyinternets advertisingcompaniesouttherethataretakingadvantageof smallbusinessowners.
Infact,thehorrorstoriescontinuetocomeabout‘reputable’ companies–includingmis-billings,over-charges,lawyer
calls,andthemostfrequentlyheardstoryby:“Ipaidthem allthismoney,andtheysaidtheydroveallthis‘traffic’to ourwebsite,butwehaven’tgottenonephonecallyet.”
So,ChrisvowedtomakeThirdMarbleMarketinga resourcetohelpthesmall,localbusinessownersgrowtheir businessbyprovidinganaffordableinternetmarketing strategythateffectivelygeneratescustomers,NOT‘traffic’.
Chris’dedicationtolearning‘allthingsGoogle’hasbeena hugeassettoThirdMarbleMarketing.Heisandcontinues tobeoneofthetopGoogleexpertsintheentirecompany, whohelpstotraintherestoftheemployees.Histraining keepsthestaffuptodateonthelatestchangesconcerning Google.Hisfocusonkeepingapositiveworkcultureispart ofwhatmakesworkingforThirdMarblespecial.
Asarecoveringindustrialengineer,Chrishasalwaysbeen focusedonefficiencyandmakingthingsworkbetter.Itis justthewayhisbrainiswired.Growingup,healways enjoyedtakingthingsaparttoseehowtheyworked.
Asachild,veryfewofhistoyslastedexceedinglylong. Chriswasalwaystryingtomakethemgofasterorfly higher.Forexample,hecantellyouthatLegomotorsdo notlastverylongwhenyouconnectthemtoacarbattery.
ChriswenttoVirginiaTechwhenhefoundoutthatthey wereoneofthetop-ratedIndustrialEngineeringschoolsin thenation.Inthe‘80s,Japanwasout-manufacturing America,andChriswantedtomakeadifference,andthat’s stilloneofhismainmotivationstoday
Aftercollege,hestartedworkingforamarketingcompany thatwasusingadvancedtechnologytoimproveits marketingdecisions.TheyquicklyenteredtheeCommerce spaceintheearly1990s,andthatishowhestartedhis careerininternetmarketing.AfterseveraleCommercejobs from1992to2009,ChrisstartedThirdMarbletohelpthe averageAmericansmallbusinesscompeteonline.
Asestablishedbefore,ThirdMarble’smissionistohelp localeconomiesgrowacrossthecountrybymakingGoogle AdsandSEOaffordableandaccessibletolocalandsmall
businesses.Especiallynowthattheirpotentialcustomers areturningtoGoogletofindbusinesses.
Ifthey,likemanybusinessowners,donothavethetimeto researchandworkfulltimeontheirGoogleAdsandSEO totrytogettopageone,ThirdMarble’sprovenprocesses couldbethesimple,affordableanswer.Becausewhena businessownerhiresThirdMarble,theyarehiringateam ofGoogleAdsandSEOexpertstoapplyitsaffordableand provenprocesstotheirbusiness.
ThirdMarblehasspentovertenyearsstreamliningtheir process.Thecompanyhiresfolkswhobelieveinitsvision
Third Marble’s mission is to engineer affordable Google solutions to grow their client’s business with efficient processes.
ofhelpinglocaleconomiesgrowbyengineeringan affordableonlinemarketingoptionwithGoogle.People workingatThirdMarblecareabouteachoftheirclient’s goalsandunderstandhowimportanttheirservicesaretothe businessestheycaterto.
Asestablishedbefore,ThirdMarbleishyper-focusedon Googletosuchanextentthatitknowseveryupdateand change,soitcanpivotif/whennecessary.Thecompany’s reportingisgenerateddirectlyfromitsclient’sGoogleAds accountandspitoutinawaythatmakessense.Italso reflectsdatafluctuationsfromthepreviousmonth,so clientscaneasilytrackiftheircostperclickhasincreased, forexample.
WhenaclientsignsupforThirdMarble’sservices,their accountisassignedtoanAccountManager Theaccount managermeetswiththeclienttounderstandwhattheir marketinggoalsareanddispersesthatinformationtothe restoftheteam.
Whenevertheirclientneedstomakeachangetotheir account,alltheyhavetodoisemailtheirAccountManager. Then,ThirdMarblefiguresoutthebestwaytoaccomplish whattheclientneeds.
ThirdMarble’sbusinessisbuiltaroundtheHenryFord assemblylineconcept.Thecompanyhasspecific departmentsthatperformspecifictasksinaccounts.This allowsittobeefficientwithitswork,allowingoverhead costsdownandkeepingpricingaffordableforitsclients.
Thecompanyhasthepricingdesignedtojust performGoogleAdsmanagementorSEOwork, butiftheclientneedsalittleextracollaboration orhelpoutsideofthoseareas,ThirdMarblehas optionstomakethathappenforitsclients.
ThirdMarbleisa‘Process-Based’servicevs.a ‘Project-Based’agency.Mostfull-service digitalmarketingagenciesadopta ‘project-based’approachtomarketing management.
Itrequiresateamofpeople;eachoneisan expensivespecialist,whomeetsregularlyto figureoutwhatcustomplanisneededto achieveone’smarketinggoals.
Theseexcessivemeetingstaketimeandcostmoney.This approachmeansthateveryclientisa‘project’.Theyhave projectmanagementtoolsandsoftwareandrequirea projectmanager.Projectshaveabeginningandend,butthe stepsbetweenthebeginningandendarenotyetdefined. Youhavetopayaprojectteamtocreateallthestepsto achieveyourgoals.Aproject-basedservicecandelivera verycustomizedresultatamuchhigherprice.
A‘process-based’service,likeThirdMarble,doesnotneed alltheoverhead.Processeshaveabeginningandend,and thestepsbetweenthebeginningandendarealready defined.Aprocesssavestimeandenergybynotreinventing thewheelwitheverynewcustomer.
Companiesthatprovideaprocess-basedservicearemore efficientandcandeliveramorerepeatable,predictable resultforalowerprice.
Googleisconstantlychanging,buttheyhavealways remainedtruetotheironepurpose,andthatistogivea googlesearchertheirmostrelevantsearchresultspossible. Yearsago,thealgorithmswereeasiertounderstand.Today, Googleusesmoreartificialintelligenceinitsalgorithmsfor determiningtheorganicsearchresults.
EventhebiddingoptionsandalgorithmsinGoogleAds haveexpandeddramatically.Also,GoogleAdshasgrown morecomplicatedandrequiresmoreanalysisthanitdid severalyearsago.
SinceThirdMarbleisalwaysfocusedonbringingits client’sbusinessonpageoneofGoogle,theyarejust continuingtherideoftheAIandMLwave.ThirdMarble learns,andresearcheseachupdate,rectifieshowitis changingitsclient’sresultsandadjustsitsprocessestokeep itsclientsonpageoneofGoogle.
Havingtheteamseparatedfromeachotherhasbeena challengeforThirdMarble.Partlyjustbecausetheyall reallyenjoyeachother’scompany,andtherestisthat sometimesitisjusteasiertoworkintheofficetogetherfor someprojects.Theteamhadjustmovedintoabiggeroffice spacebeforethepandemichit,whichwasareallyexciting moveforThirdMarble.
Theygotaboutayearintoenjoyingthatspace,andnowit sitsasanoverheadcostwhileeveryoneworksfromhome. Thecompanyisdoingitsbesttounderstandthistimeisa struggleindiversewaysforeveryoneontheteam,andthey areallnavigatingthistoughtimethebestwaytheycan. Though,theymissseeingeachotherandgettingtogether forcompanyactivities.
“Googleisconstantlyupdatingandchanging;prepareyour stafftostayontopofallthechangesthatGooglemakes,” saysChris.
Clientstendtoexpectinstantresultsandthatjustdoesnot happen.GoogleAdsisadatabasemarketingtool.Chris’ opinionis,“Remembertoanalysethedata;whatworksfor oneclientmaynotworkforanother.”
Marketingcampaignrequiresdata.Abrand-newcampaign hasnodata,soittakestimetocollectenoughdataforthe systemtomakeintelligent,predictabledecisions,and adjustmentstothebidding.Besuretomanagetheir expectations.
Chrisalsomentions,“themoreyouspend,thebetterthe results.”Clientscanseeresultswithmodestbudgets; however,ittakeslongertooptimizethecampaignfora positiveROI.Thesameconceptapplieshere.“Moredata meansbetterdecisionsandbetterresults,”headds.
Togettherefaster,youneeddata,whichmeansyouneeda healthybudgettocreatedatatrends.
Chris’adviceis“Knowwhatpeoplewant,howtheythink, andhowtheysearch.”Theincreaseinvoicesearchand digitalassistantshasincreasedthevarietyofsearchterms. “Knowhowthisaffectshowpeoplesearchforyourclient’s productsandservices,”headds.
ThirdMarbleMarketingwillcontinuetostreamline processestokeepoverheadcostsdownsothatitcanpass thosesavingsontoitsclients.ThirdMarbleMarketingis conductingshoppingadstudiestoupdateitscurrentprocess andiswitnessingsignificantsuccesswhilefulfillingits clients’requirements.
Third Marble figures out the best way to accomplish with Google what the client needs.
oogleisagiantsystem,andunderit,therearea
Gvastnumberofservicesusingwhichbusinesses canachievetheirvariouspurposes.Oneofthe majorservicesthatGoogleprovidesisGoogleAds.Itgives aplatformtoeverytypeofbusinesstoruntheirmarketing andadvertisingcampaignsusingthebudgetthatisavailable tothem.
ThemostimportantaspectofGoogleAdsisthatitcan showyouexactlywhereandhowyourmarketingbudget hasbeenspent.Inaddition,itshowstheminute-to-major matrixofyouradcampaign'sperformance.
Theinterestingfactisthat,usingGoogle'sPay-Per-Click (PPC)model,youcanwiselyplanyourcampaignsto maximizetheoutcomesaswellasmakebetteruseofthe technologyanddatathatareavailable.ThereareGoogle Partnercompaniesthatprovidespecializedandfocused servicestogetyouthemostvalueformoneyfromyour onlineads.
BoosterBoxisaGooglePremierPartnerfor2022.Itisone ofthetopcompaniesinitscountry,andithasfulfilledallof thepartnercriteria.Theagencyisoneofthepassionate performancemarketingagenciesthatfacilitatefocusedand effectivePPCadvertisingcampaigns.Itaimsto"Make SmartSmarter"throughitswell-plannedonlineadvertising campaigns.
InaninterviewwithBoosterBox'sGianlucaBinelli (FounderandManagingDirector),wediscussedhis digitalmarketingagency'sjourneyanditsenthusiastic approachtowardsrunningclients'PPCcampaigns.
Belowaretheinterviewhighlights:
Pleasebriefouraudienceaboutyourcompany,itsUSPs, andhowitiscurrentlypositionedasoneofthereliable firmsinitsnichemarket.
BoosterBoxisascientificperformancemarketingagency. Thisisjustacomplexwayofsayingweuseadata-driven approachtorunwildlysuccessfulinternationalcampaigns thatarehelpingourclientsreachtheirROIgoals.
Everythingwedoisstronglyrootedinnumbers,andwe focusontechnologyandautomationtomaintainefficiency andqualitywhilescalingfast.
Whatarethecorevaluesuponwhichyourcompanyis built?
ThethreecorevaluesatBoosterBoxare:
1.Dataism:Ourreligionisdata.Relyingheavilyondatais somethingthatpermeateseverysingleaspectofour company:weusedatatomakeanysingledecisionwithin thecompany,fromchoosingthecoffeebrandforthemini kitchentocalculatinghowmuchweshouldinvestina certainchannel.
2.Ownership:EverysinglepersonworkingatBoosterBox istheownerofhis/herspecificproject.Inanutshell,we believethatwithgreatpowercomesgreatresponsibility, butalsotheopposite.So,wetrytogiveeveryoneworking atBoosterBoxalotofresponsibilityinordertounleash theirintellectualpower.Attheagencylevel,ownership meansconsideringourselvesnotjustanexternalpartnerfor ourclientsbutanintegralpartoftheirgrowth.
3.Automation:Wearelazy,wehaveautomatedmostofthe boringbitssowecanfocusonthefunpart:drivingimpact. Lifeisalreadytooshorttospendhoursandhours improvingcampaignsonekeywordatatimeorpullingdata intoareport.Thisiswhyweturnedtobuildourownscripts andtechnologytodothingsforus,whichmeansmore hourstolookatthebiggerpictureandfocusonwhat matters.
Everything we do is strongly rooted in numbers, and we focus on technology and automation to maintain efficiency and quality while scaling fast.
Managing Director
Tellusmoreaboutyourcompany'sofferingsandwhat aspectsmakeitstandoutinthecompetitivemarket. Ourcoreservicesareperformancemarketing(paidsearch andpaidsocialmedia),SEO,andMarTech(trackingand analytics).Asourpayoffgoes,"WeMakeSmartSmarter": wearefocusedonautomationtoincreasetheefficiencyof campaignbuildingandbudgetallocation.Weusemachine learningtoouradvantageandbuildontopofitwithan arsenalofscriptsandtools.
Weleveragedatatooptimizefornewobjectivesandwe createinnovativeattributionmodels.
Wearedrivenbyourvision:wewanttobuildSilicon Tuscany,ditchingthetradeoffbetweenlocationandimpact. Fromtheborderoftheempire,westriveforexcellencein buildinginternationalcampaigns.Infiveandahalfyears, againstallbets,wehavekick-startedatechnologybubblein themiddleoftheTuscanhills.In2019,wewererecognized astheBestSmallPPCAgencyinEurope.
Pleasebriefusaboutyourjourneyintheindustryand howyouhavecontributedtothesuccessofthecompany. IamGianlucaBinelli,FounderandManagingDirectorof BoosterBox,ascientificperformancemarketingagency. PriortoBoosterBox,IspentsixandahalfyearsatGoogle inDublin,NYC,andLondon.Imanagedonlinemarketing forGoogle'sproductsinEMEAandIamanadvisorfor CapitalG,Alphabet'sIndependentGrowthFund.
Beinganexperiencedleader,shareyouropiniononhow theadoptionofmoderntechnologieslikeAIandMLhas impactedthemarketingindustryandhowisyour companyridingthetechnologywave?
SincetheinceptionofBoosterBox,wehavefocusedon buildingtoolsandtechtobetterleverageinternaland
externaldatatoservemorerelevantadstousers.Therecent advancementsinmachinelearningandartificialintelligence haveonlyacceleratedalong-termtrendthatprovides marketerswithmorecapabilitytodothingsthatonlyafew yearsagowerenotpossible.
Therealquestionis:howdoyoustandoutinaworldthatis machinelearning-dominated,wherealgorithmsareleveling theplayingfield?Wethinkthesolutionliesinmaking smarterdecisionsbasedonGDPR-friendlyfirst-partydata. LeveragingAItofeedalgorithmsisacompetitive advantageatthecompanyoragencylevel.Weseeafuture wherethesecretsauceisnomorethealgorithmitselfbut thedatawearefeedingitwith,whichneedstobemore accurateandsophisticated.
Consideringthecurrentpandemic,whatinitial challengesdidyouface,andhowdidyoudriveyour companytosustainoperationswhileensuringthesafety ofyouremployees?
AtBoosterBox,wetookthevirusveryseriouslyfromthe beginning,preferringa"safeisbetterthansorry"approach fromday1.IguessallthosezombiemoviesthatIhave watchedfinallyhelpedmemaketherightcall.
Ipreparedanemergencyplanaftertheviruswasconfirmed inChina.AssoonasPatient1wasfoundinItaly,we activatedit.Westoppedtravelingandevents.Weclosed bothoffices(MilanandTuscany)andimmediatelyset everyonetoworkfromhome.
Westartedgoingbacktotheofficeinspring2021when restrictionseasedinItaly,andweofficiallyopenedour brand-newHQinPietrasantainMay2021.InOctober 2021,wealsoreopenedourMilanofficeinadifferent, muchcoolerlocation!
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheindustry?
Fallinlovewiththemethodologyandnottheidea."Speed isoftheessence"isprobablyanunderstatement:inthis industry,changesareconstantlyhappening,andsuccess strictlycorrelateswiththeabilitytokeepinnovatinginan ever-changingenvironment.
Therealsecretforscalabilityisnotbeingtooaffectionateto anideaorproduct—otherwise,youwillgetstuckwith it—butratherbeinginlovewiththemethodologyand adaptingittowhatevertheindustrythrowsatyou.
Howdoyouenvisionscalingyourcompany'soperations andofferingsin2022andbeyond?
Wehavetwobigworkareasfor2022:thefirstoneisbetter measurement,whichentailsincrementalityandprivacy,and otherfunthings.ThesecondelementisCRMintegration withadvertisingplatforms.
Thesecrettomovingwithmachinelearningandnotagainst itistofeeditbetterdata.Thatiswhywebelievethat companieswithbetterdatawilleventuallyhavean incrementaladvantageovercompetitors.
as the Best Small PPC Agency in Europe in 2019.
was nominated as the 10th most influen al PPC expert by PPC Hero in 2021.
According to the Financial Times, Booster Box is the 125th fastest growing company in Europe.
Box team has been invited to speak at the European Commission and at the main industry conferences.
as one of Google's Interna onal Growth Agencies and Digital Champions.
has been a key player in Taboola's growth
started working together back in 2016."
Director of
in-house
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at Taboola
Tuscany as it is a natural
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helped
by using the
Creatingthoroughlyresearchedcontentrequirestime andexpertise.Ifdoneright,afewpiecesoflongformcontentcanboostyoursearchrankingsfaster thanmostshort-formcontent.Also,well-researched, planned,andpresentedcontentcanalwaysstandthetestof timeandbeusefulforyears.
Today,everyorganizationisbuildingitsdigitalpresenceto reachconsumerseffectively.Allofthemarecontendingfor topsearchenginerankingsintheirdesiredkeyword categories.
Asmanyofusknow,companiesmusthavecontentplus searchengineoptimization(SEO)strategiesatworktoget toprankings.Tomeetthisrequirement,ithasbecome commonpracticeinmanycompaniesordigitalagenciesto createwebpageswithshortcontentspecificallyforsearch enginerankingpurposes.
Whilequicklyproducedcontentcouldenablecompaniesto getindexedontop,thecontentlackstheengagementfactor mostofthetime.Suchcontentfailstoretainindividuals' interestduetoadearthofquality.Needlesstosay,itdoes nothelpacompanywithconvertingwebsitetrafficinto customers.Totacklethisissue,companieshavetoadoptthe practiceofputtingproperlyresearchedlong-formcontent ontheirwebsites.
Itisnecessarytoputtimeandenergyintodevelopingwellresearched,top-qualitycontent.Thiscanbeputintoone longpageexplainingeveryminuteaspect,fulfillingthe websitevisitor'squeries.
There are numerous benefits of long-form content, of which the most important are listed below.
Thecoreofeverybusinessisbuildingcustomers'trustinits productsandservices.Thelong-formcontentallows companiestodothisexercisemoreconveniently.Shortformcontentveryrarelyprovestobeengagingforusers. Ontheotherhand,thechancesofreadersgettingimmersed inthelong-formcontentarehigh.
Detailedinformationarticlesbuildanimageofthewebsite asareliableandexpertplatformonthesubjectmatter Long-formcontentenablesyoutosatisfyusers'queriesin effectiveways.Thisresultsinmoreusersengagingwith yourdigitalcontent,increasingitsreliability.Themore reliableacompany'scontentis,themorepeoplewillwant todobusinesswithit.
Thelong-formcontentallowsacompanytoputasmany internalrelevantlinksasitwishesonitswebpages.Ithelps Googletosuitablyunderstandthestructureofthewebsite. Itisalwaysagreatpracticetobuildlinkswithinthecontent insuchamannerthatanysearchenginecanunderstand howawebsite'scontentpagesarerelevanttoeachother.
Moreover,asthelongcontent'spurposeiscenteredupon creatingusefulinformation,thechancesofitslinksharing alsoincrease.Thesepagescanearnyoumorebacklinks, socialshares,andpageauthority Thishelpsinimproving thewebsite'srankontheSearchEngineResultsPages (SERPs).
Onemightthinkthattoday'sindividualscannotfocus.And insuchasituation,alongarticlewouldnotbeabletoretain visitorsonawebpageforreadingitthroughout,letalone thechancesofconvertingthemtocustomers.
Buttherealityisdifferent.Ifthecontenthasquality,itwill beabletoholdtheuser'sattentiontilltheend.Many visitorswouldconsiderbecomingcustomersofacompany oncetheyaresatisfiedwiththecompany'scontentonthe website.
AcasestudyofHighriseMarketing,Inc.foundthatits homepagewithlong-formcontentsawanincreasein conversionofmorethan37percent.AnotherstudyofCrazy Eggfoundthatlong-formcontentincreaseditswebsite's conversionsby30percent.
Socialmediamaybefilledwithmemesandviralvideos nowadays.Butitalsohasauserbasethatprefersreading well-researched,in-deptharticles.
Arecentstudysaysthatvideosarethemostviralcontenton socialmediathesedays,butin-depthfeaturesarenotfar behind."We found long-form articles doing very well on the social web, despite the demands of an increasingly mobilefocused market,"statesLiamCorcoran,oneoftheprimary researchersofthestudy.Itfoundthatthemoreusefulthe
contentis,themoreitgetssharedacrossthesocialplatforms,nomatterhowlengthyitis.
Allsaidanddone;digitalmarketingisjustgettingstarted. Inthelastfewyears,manystrategieshavebeenappliedto getbrandsnoticedontheinternet.Manywereabletoget attention,buttheretentionfactorwaslagging.Duetoalack ofcontentqualityandin-depthpresentation,manycompany websitessuffered.
Takingthisasalearningexperience,companieswillnow needtofocusonbuildingwell-researchedlong-form contenttosatisfythevisitor'squeries.Themoreusefulthe contentbecomes,themoreitwillbevaluedbyvisitors, turningthemintocustomers.Furthermore,thelong-form contentwillkeeponsupportingthecompanytostrongly sustainitsdigitalpresenceforyears.
- Vishal Golekar
Vijay Shah Co-founder
Since2001GrizzlyNewMarketinghasrankedover 1millionkeywordsinthetopsearchengines, includingPremierGoogleSMBPartner,forevery imaginableindustry.GrizzlywastheFDGoldenGazelle’s fastest-growingcompanyintheSouthernNetherlands consecutivelysince2017andamongthefastest-growing 1000inEuropeaccordingtotheFinancialTimes.
Therulesofthejungleapplyinthebusinesswhere marketingiseverything.Nomatterhowgoodaproductis, withoutsales,thereisnobusinesscontinuity That’swhy theyneedabearbytheirsidesuchasGrizzlyNew Marketing.
Grizzly’s modus operandi isinteractingwithitsclients’ salesfrontindoingeverythingthatispossibleonlineto marketandtokeepcompetitorsfeelingthebearishmarket conditions.AsaGooglePremierSMBPartneranda marketingconsultantsince2001,Grizzlycanhelp businessesforagethroughthemarketplaceandgetthat honeyoutofthatbeehive.
GrizzlyNewmarketingkeepsiteratingitssuccessandthat ofitsclient’scampaignsviaitsstrategiclocalservice packagesbasedonthenumberofkeywordsforSEO articles:
interiordesigners,architects,attorneys,physiotherapists, chiropractors,andsoon.Thebusinessesmayalsobecorner shops,solarinstallers,delicatessens,cleaners,spas, pizzerias,malls,florists,garages,andthelistisendless. Grizzlyhelpsthesetypesofbusinessestomarketto residentsandvisitorstotheirlocality Anytraffictotheir sitesorsocialmediacomingoutsideofthesetargetsisnoise andnotveryusefultotheclient.
Inaddition,Grizzlyconductsanoptimaldesignofthe ‘GoogleMyBusiness’profileforitsclients. Thus,aclient locatedaroundBrooklyn,NewYorkCity,Manhattan,or NewYorkisvisibletoend-usersinamannerthatdepicts theuniquenessoftheirbusiness.
GrizzlyNewMarketingsecuresnewbusinessandreturns customersforprofessionalssuchasdentists,landscapers,
Byleveragingonlong-tailtermsusedtosearchthewebin thelocaldialectorcultureandbyapplyingregional advertisement,moreinquiriesstartcominginfrompotential
customers.Forthosebusinessesthatwanttheirbusiness's pintobeatthetopofthesearchlist,Grizzlydoesthat.
Thispackageisinusebyarangeofbusinessesfrom startupsandSMBstolargecorporationsthatareaimingfor aregional,national,oreveninternationalappeal.Theymay beserviceprovidersorgoodssuppliersoracombinationof both.Theyaren’tnecessarilybrick-and-mortar establishments;theymaybepurelyonline.
Grizzly’sclientsinthiscategoryincluderestaurantchains, hotelchains,hospitalchains,franchisestores,service centers,depots,fuelstations,entertainmentandbetting affiliates,experientialproviders,bandwidthorhosting providers,weborgraphictemplateproviders,thefinearts, andsoforth.
Thesearethetypeofbusinessesthattargetverylarge demographicsduetotheunisexandagelessnatureoftheir products,whethergoodsorservices.Grizzlyruns campaignsthatmarketproductsfromclassictonew,toa suiteofvariants,toonethatcurrentlyhasabonusoris discounted.
Grizzlyrecognizestheimportanceofpositioninginsearch resultstogivetheend-userasensethatthebusinessisa forerunnerinitsindustry
E-commercehasovertakentraditionalbrick-and-mortarin ourtimes.Someofthelargestandmostprofitable multinationalsmaketheirrevenuessolelyonline.Thinkof Google,Microsoft,Oracle,TikTok,andtheFacebooksuite
thatincludesWhatsAppandInstagram.Itismainlyasa resultofthehighratesofpenetrationofmobiletelephone andaccesstotheInternetevenindevelopingcountriesthat onlinebusinesseshavetakenoff.
Thevirtualworldhasbecomereal,andtherealworldis becomingobsolete.GrizzlyNewMarketinghasbeenright therestrategicallygrabbingnichesandregionsforonline businesses,whichthencatertotheiracquiredcustomersby deliveringanonlineserviceoraphysicalproductvia shipping.
Complacencyiscostlyinthisvirtualworld,where establishedbrandscanstillbeoustedbynewplayerswho offerthelatestandgreatestorevenmore,destructivetothe statusquo,disruptivenewproducts.GrizzlyNew Marketingpridesitselfinkeepingthebearsaheadofthe wolfpacks.
Capitalizingontheirrapidgrowth,onlinebusinessestendto acquiremoreventurecapitalforexpansionand reinvestment,anglingmarketing-drivensalesinanendless growthcycle. Furthermore,theyreceivepositivereviews
andword-of-mouthreferralsfromtheirbasecustomers. Theseleadtomoresearches,andguesswhokeepsthem rankedhighlyandorganicallyonsearchengines?
GrizzlyNewMarketinghastheknow-howofplacing businessesonthefirstpageofsearchresults. Theycan havetheirenticinglinkjustbelowtheGoogleAdsoreven inbetweenthemwithouthavingtoresorttopay-per-click tactics.However,whenutilizedasapartofalargerGrizzly campaign,GoogleAdshaveproveneffectiveforcertain onlinebusinesses.
Grizzlyfocusesonabusiness’s visibility,withoutwhich there’snobasisformarketing.Theagencyputsbusinesses infrontoftheirtargetaudiencebyaskingwhowouldbea typicalclient,theirdemographic,theirculture,their aspirations,andwhatkindofrelationshipwouldtheyhave withtheproduct/service.
Grizzlyhelpsyoufindnewclienttypestoo,increasingthe business’smarketsharebybringinginnewbusiness.It’sa
worldofunifiedcommunications,frombroadcasttoprintto digital,andGrizzlyknowshowtoreachthetargetaudience inthisonlinejunglebeforethecompetition.
Grizzlyalsoexaminesabusiness’findability becausethere isnogreaterfrustrationthanforaclienttospendsomuch timelocatingabusinesswhosebrandisalreadywell known.Thereforeaddresses,branchlocations,links, contacts,businesshours,affiliates,resellers,andpre-orders areusedtoclearlydefinethesalesfunnel.
Ofcourse,intheluxurybusiness,there’saneedtomaintain someexclusivitybutwithoutlosingoutonpotential clientele,soGrizzlycustomizesluxuryclients’niche findabilitywithoutcompromisingontheirexclusivity
Thencomesabusiness’s reputation,thatpreciousfuelfor growthandlongevityinitsindustry. Thinkofthe reputationoftheGrizzlybear:formidable.Thatiswhat Grizzlymarketingseekstoimpartfromtheend-user’s perspective.Reputationissomethingthatobviouslygrows withtime,andhence,Grizzly’sorganicapproachto marketingasopposedtousingpay-per-clickadvertisingand spammingmethodsbuildsasolidreputationbase.Asthe sayinggoes,reputationtakesalifestyletobuildbutan instanttodestroy.
Withover180staffwithcopywriters,developers,converse specialists,graphicdesigners,bloggers,andlinkbuildersin themix,Grizzly’steammembersaretaskedwithdelivering
thefollowingservicesthatincreasetraffictoawebsiteand optimizetheconversionofthosevisitorsintocustomers:
GrizzlyNewMarketinghasbeenlaudedasanexemplary employeraswellasasocialentrepreneurthattackleschild laborincollaborationwithNet4Kids,helpingchildrengo backtoschoolinIndia.
EveryGoogleAdsuserwantstoincreasetheir conversionsandreducetheirspending.While businessesaregettinginlinetoboosttheirdigital marketingwithGoogleAds,mostlagwhenitcomesto usingthemediumsmartly.Googleismoreofademocratic platformforadvertisersratherthanbeingjustasmart searchengine.Basedontheads'performance,onecanrestrategizetheircampaigntogainmaximumoutcomes.
EveryadvertiserwithGoogleAdshastheoptiontosmartly utilizetheirbudgets.Italsooffersimprovisationofcurrent adcampaignsbyallowingusersflexibilitytoedittheirads. Onecanviewtheinsightsofthead'sperformanceandmake callsaboutwhethertocontinuewiththecurrentadsor reorganizethem.
Thedigitalmediumempowersclientstodoadvertising smartlytoreachthetargetcustomers.Gettingcustomers' attentionontheseextensiveplatformsrequiresoneto wiselyengagewithbothinternalandexternaldata.To derivemaximumreturnsoninvestment(ROI),smart advertisingistheneedofthehour.Doyouknowthatyou canenhanceGoogleAds'performanceusingsmarttactics?
The article enlists five ways in which you can improve your ROI on Google Ads.
Duetotheexistenceofsomanydistractionsondigital devicesandtheinternet,userseasilygetcarriedawayall thetimefromthewebsites.Thenthequestionarises:howto
bringbacktheseusers'interest?Theanswerisusinga RemarketingListforGoogleSearchAds,orRLSA.The featureallowsadvertiserstoreconnectwiththewebsite's pastvisitors,whocanbeturnedintocustomers.
Thisfeatureallowsadvertiserstocreateads,setbids,and choosekeywordswhilekeepinginmindthetarget customerswhohavevisitedthewebsiteinthepast.RLSA provestobesignificantinimprovingROIbecauseit providesbusinesseswithasecondchancetotargetthesame customerwhomighthavebeendistractedearlier.
Digitaldistractionsarecommonthesedays.Insucha situation,theRLSAfeaturecouldbeutilizedtocreatively re-targettheprospectivecustomer Thesecondtimearound, biddingshouldbedonewithalittlehigherpriceandwith compellingkeywordstoattractcustomers'attentionin betterwaysthanearlier.
Thecompetitionforcommonkeywordsandphrasesis alwayshighonGoogleAds.Thebiddingratesforthese keywordsarealsohighandkeeponchangingeverytime. Onecangetintotheracebyutilizingthehighamount,but duetothecompetition,thebudgetmightgetspoiledforno goodreason.
Ontheotherhand,advertiserscanfocustheireffortson findingcapablekeywordswithlowcompetition.Withthe differentkeywordresearchtoolsontheweb,thesamecan
beachieved.Also,variouskeywordcombinationscanbe triedtocomeupwithuniquesearchphrasesthataremost relevanttoyourbusiness.
UsingGoogleAnalytics,theeffectivenessofthese keywordscanbeanalyzed.Itisbetterwhenoneuses keywordsinaddescriptionsandheadlines.Thenonperformingkeywordsshouldbeputonpause.Analyzethe campaignwellandcapitalizeonthetop-performing keywords;itwouldhelpbusinessesaccomplishmore conversions.
WhilecreatingadcampaignsonGoogleAds,itis recommendednottoselectthebroadmatchkeywords option.ThebroadmatchoptionletsGoogleputtheadsin searchresultsforkeywordsthatarenotevencloselyrelated totheadvertisers'business.
Itisimportanttoknowwhichkeywordstotarget,butitis alsoequallyimportanttoknowforwhichkeywordstheads shouldnotbedisplayed.InGoogleAds,alistofnegative keywordscanbecreatedtoinformGoogleaboutkeywords forwhichthecampaignadsshouldnotbedisplayed. Focusingontheexactmatchorthephrasematchoption willbemuchmoreproductive.Google'salgorithmswill serveadstoonlythosewhoaresearchingusingkeywords thatareexactlyrelatedtobusiness.
WheneverGoogleAdsdisplaysPPCforanykeyword,it givespreferencestothetwoprimaryconsiderations.Firstto thebidderswhobidhigherforthekeywords,andsecondto whicheveradhasthebestqualityscore.
Thequalityscorecouldbeimprovedbymakingthelanding pagesoftheadmostrelevanttothekeywordsearchquery. Theotherqualityscore-improvingfactorsareexpected click-throughrate(CTR)andkeywordrelevancy
Allofthesefactorsarefocusedongivingabetter experiencetotheusers.Thequalityscorecanbeimproved bymakingtheadsmorerelevanttothetargetedkeywords andengaginglandingpages.Toviewthequalityscore, advertiserscanaddthe"QualityScore"columntoaGoogle
Adsreport.Agoodqualityscorewillensuremoreclickson ads,directlyimpactingROIgeneration.
OneofthebestfeaturesGoogleAdsoffersisadextensions. Itallowsyoutoattachextrapiecesofinformationtoyour paidsearchads.Thisfeaturecanbeusedtomakeyourads morecompelling.
Theadextensioncanbeusedtoattachlinkstoaspecific sectionofthewebsiteandalivecallbuttontocontactthe businessesdirectly.Moreover,onecanaddtheaddress, phonenumbers,and,lastbutnotleast,reviewstoshowthe credibilityofthebusiness.
Adextensionscanprovetobeaveryusefultoolin improvingtheROIasonelinkorcontactcanmakeyourad standoutfromtheotherads.
UponconsideringtheabovepointersforimprovingROI,it canbesaidthatcreativityandsmarttacticsplayacrucial roleinadvertisingonGoogleAds.Thebudgetisimportant, butonemustapplyresearchandcreativestrategiesto utilizetheavailablebudgetwiselyformaximumresults. ThemoreyouunderstandhowtouseGoogleanalyticsdata insightsandflexibilityoptions,thebetteryouwillbeableto buildrobustadcampaignsonGoogleAdstoincrease conversions.
- Vishal Golekar
nnovatingisarequiredelementofsustainedsuccess
Iforanybusiness. Adaptingtochangingconsumer demandallowsabusinesstoremainrelevantastrends change. Innovationalsohasrisks,asexecutivesand businessescan"chasetrends"thattaketheireyeoffthe business'corecompetencies.
Runninganationalgymchain,Ioftengetaskedaboutour approachtoinnovation. Ourbasketball-focusedfitness clubsarerecognizedasthepremierspotforbasketball enthusiasts,andourfranchiseprogramreceiveshundredsof inquirieseachmonthfromindividualslookingtoopenone ofourgymsintheircommunity. Thissuccesscanbe directlyattributedtoourtrackrecordofinnovation.
Tenyearsago,PickUpUSAFitnesshadoneservice offering–PickUpbasketballwithrefereesforadults. Today,ourclubsstillofferthisoriginalservicethatputus onthemap,butnowweareafull-service,one-stop basketballshopthatalsooffersgroupbasketballtraining, privatebasketballtraining,tournaments,leagues,camps, fullfitnessrooms,andmuchmore. Alltheseservicesare availableforyouthandadults.
Atsomepoint,theseserviceswerejustideas. Nowtheyare fabricsofourbusiness. Howdidwegofromtheideaphase toimplementingthesecoreofferings? Eachoneinvolveda verydeliberateapproach.
Jordan Meinster is the CEO and Founder of PickUp USA Fitness. Jordan has a BA in Economics from Fort Lewis College in Durango, CO, and an MBA from The University of Southern California in Los Angeles. Jordan started the first PickUp USA in Irwindale, CA in 2012 and now oversees mul ple corporate loca ons as well as all franchisor opera ons.
Beforetalkingaboutourinnovationapproach,Iwantto discussthekeyplayersinvolvedintheseinnovations–our franchisees! Iwouldlovetotakecreditforbringingthese servicestolife,butthetruthisthatalmostallour innovationcomesfromourstores.
Jordan Meinster CEO and Founder PickUp USA Fitness
Ourfranchiseownersareinthemixeverydayrunningtheir clubsandinteractingwithcustomers. Throughthese interactions,ideasfornewservicesarise. PickUpUSA franchiseesarecreditedwithalmosteveryservicethatyou seeonourcurrentmenu. Weembraceacultureof innovatingandtryingnewthings. Ifitworks,great–we addittothatclub'smenu,andsometimesrollitout nationwide. Ifnot,noproblem–lessonswerelearnedthat wecanapplytofutureprojects.
Allowingourfranchiseownerstobeentrepreneurialand creativeisonereasonthatwehavesuchhighlevelsof franchiseesatisfaction. Peoplethatfranchisewithusgetto experimentwithservicesattheirclubwhiletappingthe massiveresourcesofthefranchisortoensuretheirpilot projectshavethebestchanceatsuccess.
Backtoourinnovationapproach. Whenafranchiseowner presentsuswithanidea,weputalotofresourcesbehindit tohelpmeasurethepotentialeconomicsoftheinitiative.
Thisincludesfinancialmodelingwithourfinanceteam,a marketinganalysiswithourmarketingteam,andreviewing howitwillbeimplementedwithouroperationsteam. If, aftertheinitialanalysis,thefranchiseownersfeelslikeitis agoodfitfortheirclub,wemovetothepilotphase.
Duringthepilotphase,ourcorporateteamworkshand-inhandwiththefranchiseownertobringtheprogramtolife. Wecreateamarketingplan,anoutreachplan,asuggested staffingmodel,andanoperationsplaybook. Justbecauseit isapilotdoesn'tmeanthattheexpectationsforqualityare diminished. PickUpUSAcustomershavehighexpectations forourgyms,andweensurethateveryserviceoffered, evenpilots,isdeliveredinworld-classfashion.
Aftertheplanningphase,whichtypicallylasts4-6weeks, webegintomarketthepilot. Thisiswherethehorsepower ofthebrandcomesin. Wemarketthepilotatthelocal level,butwealsoputmanyofournationalresources behindit. Thisincludescontentcreationfromourin-house marketingteamandourContentProductionManager,as wellaspromotiononournationalsocialmediafeeds.
Aftera3-4weekmarketingpush,thepilotlaunches. A typicalpilotlastsbetween6-8weeks. Attheconclusionof thisperiod,wemeasureresults. Diditmeetthethreshold thatthefranchiseownerinitiallyestablishedtoaddthepilot asapermanentmenuitem? Ifyes,itgetsaddedtothe menu. Ifnot,arethereadjustmentsthatcanbemadeto
improvetheresults. Ifyes,wemakethoserevisionsand continuethepilot. Ifnot,wediscontinuethepilot.
ThisprocessisongoingatPickUpUSAclubsacrossthe country. Successfulpilotsareaddedasmenuitemsatthe clubthatinitiatedtheprogram,andsomearerolledout regionallyandnationally. "Failed"pilotsprovidekeydata pointsforustouseaswelookatfutureinnovations.
Whenspeakingwithourfranchiseowners,oneofthemain typesoffeedbackwegetisthattheylovehowtheyareable toinnovate. WhilePickUpUSAisanestablishedbrand thathasbeenoperatingforoverten-years,weverymuch embracea"start-up"styleculturethatencourages risk-takingandinnovation. OpeningaPickUpUSAisn't "ourwayorthehighway." It'squitetheopposite. When yougothroughourtrainingprogrampriortoopeningyour club,we'regoingtoteachyoutenyears'worthof knowledgethatwe'vebuiltandprovideyouwithtenyears' worthofsystemsthatwe'vedeveloped. Afteryoulaunch, wewantyoutotakewhatyou'velearnedandgotrynew thingsinyourmarket.
Withprovenmenuitems,ourclubownershavethe foundationofabusinesswithnoguesswork. This foundationallowsthemtotrynewservices.
Withadeliberateapproachtoinnovating,coupledwithan entrepreneurialculture,anorganizationcaninnovatewhile stayingtruetothebrand'sprinciples.
