The 10 Women Business Leaders Transforming Real Estate March2023

Symbolizing Distinction

Genderneverdeterminesanindividual’sleadership

abilities.Instead,organizationsmustassess leadershippotentialbyevaluatingindividual strengthsandpersonalitytraits.Regardlessofthetypeof business,you'rerunning,oreventheindustrythatyou're operatingin,tosaythatstrongfemaleleadersareimportant issomethingofanunderstatement.Intruth,they'reessential -notonlyforprovidingamuch-neededperspectiveonthe directionthatabusinessistakingbutalsointermsofthe typesofqualitiesthattheybringtothetablethatyou're unlikelytofindanywhereelse.

Oneofthemostinvaluabletraitsthatfemaleleadersbring tothetableistheirsenseofawareness.Theytypicallytryto lookatthebiggerpicturefirst,butthenbreakasituation downintothefinerdetailstoseewhatisreallygoingon underneath.Womeninleadershippositionsaren’tafraidto seeasituationfromavarietyofangles.Theytendto attempttounderstandasituationasorganicallyaspossible byaskingtherightquestionsattherighttime,ratherthan bendingasituationtotheirownwill.

Tobeagreatleader,youmustnotlimityourselfto becominganexpertinyourownindustryonly.Good leadershavetheabilitytoseewhatbiggerroletheyhaveto play.Theytakethetimetolookatthebiggerpictureand figureouthowtheycanberelevant.Womenalwayslook aheadandwaystogetopportunitiesforthemselvesand others.

Womenhaveavision,whichallowsthemtostayaheadand beaninspirationtootherpeople.Andso,itisn’tsurprising thatwhenitcomestomakingillustriouscareermoves,you canalwayscountonwomentoknowwhattheyaredoing andwhattheywanttoachieve.Theseresilientleadershave beenimmenselycontributingtoenablingtransformationsin themodernindustrialsector,therealestatenichebeingno

exception.Theconstructionsegmenthasseenadefinitive riseinthenumberoffemaleleadersmakinghugestridesin thefield.

Indulgingintheinnovationsoftheseresoluteleaders, InsightsSuccess,throughitslatestedition,“The10 WomenBusinessLeadersTransformingRealEstate,” highlightsthecharismaswhoaresymbolizingexcellence andtransformingthefacetsoftheconstructionsector

Flip through the pages and have a Wonderful Read!

Cover Story

Karen Simon

Success on the Extra Mile

Abhishek Joshi

Revati B.

Jenny Fernandes Anish Miller Ankita A.

FeaturedPerson

BaileyJordan CEO

CaraAtchison Director

CassieSamons Realtor

DianaMagariu CEO

JacquelineCrapp Director

JaimineJohnson DirectorofCommercial RealEstateAsset Operations-LeasingandSales

JoanDocktor President

KarenSimon ManagingPartner (TarrantCounty)

KellyDavies Founder

SherryBlinkhorn Owner

Women Business Leaders

The 10 Transforming Real Estate

Brief CompanyName

TheJordanGroupJax atNavytoNavyHomes thejordangroupjax.com

1stCityRealEstateGroup 1stcity.com.au

JPARRealEstate www.jpar.com

KeyOneRealtygroup KeyOneRealtygroup.com

Raine&Horne Berry&Nowra

DRKandCompanyRealty drk-realty.com

BaileyJordanisaseasonedREALTOR®withanextensive historyinthereal-estateindustryandholdsafirmconnection withintheJacksonvillecommunity

Followingover12yearsinfinancialoperationsandproject managementinfinanceandsuperannuationasabusiness analystatMLC/NAB,CaracomesarmedintoRealEstatewith anarsenalofclientskillsandtroubleshootingknow-how.

CassiehasworkedwithInvestmentgroupsallofthecountry, guidingthemineveryaspectoftheRealEstateinvesting.

Dianaisapassionateandskilledrealestateleader.Shestays truetoherpassionandservesnotonlytheindustrybutalsoher clientswiththehighestlevelofintegrity.

Whendealingwithafast-movingandever-evolvingproperty marketthatdemandsaqualifiedleader,JacquiCrappisthetype ofpersonyoucanrelyonalwaystomeetthemoment.

AsDirectorofCommercialOperations,LeasingandSalesfor DRK,JaimineJohnsondevelopsandimplementslong-term strategiesforthecommercialassetdivisionintheinvestment managementofoffice,industrial/flex,medical,retailproperties.

BerkshireHathaway HomeServicesFox&Roach, Realtors foxroach.comm

EmersonsCommercial RealEstate emersonscre.com

KellyDaviesHomesTeam kellydavieshomes.com

BlinkhornRealEstateLtd blinkhornrealestate.com

JoanDocktorservesasthePresidentofBerkshireHathaway HomeServicesFox&Roach,REALTORS®,thelargestsingle marketbrokerageintheU.S.

Karenhasbeenactiveinoffice,retail,industrialandland sectorsinbothleasingandsalesintheDFWcommercialreal estateareaforthepast27+years.

KellyisanExecutiveCoachandtalentprofessionalwithover 20yearsofprogressiveandimpactfulexperience.

Sherryhasanextensiveknowledgeandexperienceinthereal propertyindustry.

CoverStory

KarenSimon

Success on the Extra Mile

We try to connue to educate ourselves so that we have a good story to tell, that we know the market, and that we are able to convince people that we're a good choice. We’re not necessarily a beer choice because we’ve reached you, but we’re a beer choice because we’re willing to go the extra mile.

Karen Simon President & Managing Partner Emersons Commercial Real Estate

Buyingapieceoflandisanerve-rackingprocess.It isnotanexpensethatcanbemadeimpulsively,and peopleproceedwithalotofreserveandcaution. Generally,customersprefertohirearealestatebrokerto helpthemintheprocessofmakingthepurchasebutoften findthemselvesdealingwithbrokerswhoareperhapsmore interestedinmakingasalethanfulfillingtheneedsofthe client.ThisiswhatsetsKarenLeslieSimonapartfromher peers—herclient-focusedoutlookandwillingnesstogothe extramile.

Today,KarenisthePresident&ManagingPartnerof Emerson’sCommercialRealEstateintheTarrant CountyDivision,butitwasnotalwaysso.Hercomingto therealestatefieldhasbeenajourneythatledtohavinga three-decadevoyageinthefield.Shebecamethefirst womaninTarrantCountytopracticeindustrialrealestate andthefirstfemalebrokertobeoneofthehighest producersstate-wideintheindustrialdepartmentofHenry S.Miller,thenthelargestrealestatefirminTexas.

Karenspecializesinoffice,retail,industrial,andland sectorsinleasingandsales.Shehasbeeninductedintothe prestigiousMarquisWho’sWhobiographicalregistry.She wasalsorecognizedbyTheStateWomen’sChamberof Commerceasthe‘Businesswoman of the Year’onthebasis ofherposition,noteworthyaccomplishments,visibility,and prominenceinthefield.

TheCommencement

Karencametotherealestatebusinessin1983fromthe DepartmentofHousingandUrbanDevelopment,whereshe wasexecutiveassistanttotheregionaladministratorfor Region10,whichwasTexas,Oklahoma,NewMexico, Arkansas,andLouisiana.Shewasinchargeofallpublic relationsforthefive-stateregionandallintergovernmental andcongressionalrelations,andsoforth.

OnedayKarenlearnedthatanybodycouldtakethebroker's examaslongastheycompletedtherequiredhours,mostof whichshehadalreadydone.So,shetooktwoweeks’leave tocompletehersemesterhours,satfortheexam,andgot herbroker’slicense.

Sixmonthslater,atapartyinDallas,Karengotthe opportunitytomeetwithagentleman,whowasinchargeof theindustrialrealestatedivisionfortheHenryS.Miller company.HeofferedKarenthechancetoopenanindustrial realestatesectionintheFortWorthoffice.

Aftersomediscussionandnegotiation,Karenacceptedthe positionastheheadoftheindustrialdivisionfortheMiller organizationinTarrantCounty.Shesays,“I was a bit unique. There were no women filling that role in the marketplace and no women filling a commercial division head role within the Miller organization. I found that in the

I have been doing this for so long that the old saying what goes around comes around has some real value. People will look to renew their business opportunies with you if they always know that you’re going to give them a fair shake.

real estate business, clients did not care whether you were male or female. What they cared about is whether you could help them, did you know enough, and whether you were willing to work hard enough to be of assistance to them.”

Inthesixyears,KarenwaswiththeMillerorganization, shewasthetopproducerinthedivisioncompany-widefor threeyears.Shewasalsosingularlyrecognizableinthe marketplacebecauseshewastheonlyonethatwasofthe femalegender.

ScalingtheGrowthwithNewOpportunities

In1989,Karen’sofficewascloseddown,andshewas lookingforopportunitiesthatwouldenablehertomaximize hervaluetotherealestateindustry.Shejoinedhandswith twoothergentlemeninvolvedinrealestateandformeda corporationcalledTheReGroupAdvisorsInc.Itwasa woman-ownedcompany,andwomenandminoritieswere givenpreferenceinopportunitiesbythefederalgovernment atthattime.

Atthattime,theRTCandFDICownedalotofrealestate thattheyneededtodisposeoff,andtheysentarequestfor proposaltovariousrealestatecompaniestoassistthem. Therewereadditionalpointsforbeingawomanora minority

Karenrecountsthetime,“So my partners let me own all the stock, and they had profits participations. As a result, we got the opportunity to handle a great deal of real estate for

the government. I learned a great deal, particularly about retail, land, office, as well as industrial.”

Karenhaswitnessedtheriseandfalloftherealestate marketmultipletimesinhercareer.Shehasworkedasthe headofadivisioninvariouscompanies,butshewasnever affordedtheopportunitytobetheownerofthesaid company.Itwasin2016thatshemetthepartnersof Emersonswhileshewassellingthemapieceofland.They askedherifshewaswillingtoopenanofficeforthemin TarrantCountyinpartnership.Hence,thatishowKaren becametheownerandpartneroftheEmersonsTarrant County

UnderstandingtheSecretsofSuccess&Growth

Itisknownthattoachievesuccess,puttingtheclient’s needsfirstisnecessary.Butbigcompaniesoftenlosesight ofthatgoalandinsteadbecomedrivenbythebottomline. Karenresiststhattypeofthinking.Shethinksthat Emersons’successisduetothewillingnessofemployeesto bewillingtoshowupwhenit'snotconvenient,tocontinue educatingthemselvesbeyondtherequiredhours,andto assistclientsinanyform,evenifitmeanttheyrequiredless space.

Shesays,“In other words, how can you meet the needs of the people that you are working for, and how can you continue to improve your own performance? I think that sort of sets us apart, to some degree, from the big companies that sort of have a role model that you need to

We try to connue to educate ourselves so that we have a good story to tell, that we know the market, and that we are able to convince people that we're a good choice. We’re not necessarily a beer choice because we’ve reached you, but we’re a beer choice because we’re willing to go the extra mile.

follow. I think that you need to see how each situation may be different and how you can best meet the needs of those different situations.”

Emersonrealtorsmakesurethatsomebodyisavailablefor theclientsanytime,unlikemanyothercommercialrealtors. Karensays,“If you need to see a property on Saturday, I might not be available, but someone else in the company may be. That means I actually have to split my fee because I’m asking somebody else to do something for my clients. We do it. We try not to put ourselves first.”

Karenalsopreferstodoasmuchbusinessface-to-faceas possible.Herofficedoesalotofcoldcallingonthephone anddoorknocking.Shesays, “I don't think anything is nearly as successful as a face-to-face dialogue with tenants or potential tenants. I think it is very rare that we get hired by people we’ve never met. So, I think it’s important that we continue for growth purposes, to outreach as much as we can on a face-to-face basis.”

Karencontinues,“We also try to continue to educate ourselves so that we have a good story to tell, that we know the market, and that we are able to convince people that we’re a good choice. We’re not necessarily a better choice because we’ve reached you, but we’re a better choice because we’re willing to go the extra mile.”

ThevaluesatEmersonsaretobeassuccessfulas economicallypossiblewithoutreducingtheservicethatis neededtobeprovidedforclients.Therealtorsarevery client-orientedintheiroutlookandnevertrytotake

advantageeconomicallyofsomeonewithwhomtheydo business.

Karensharesherwisdom,“I have been doing this for so long that the old saying what goes around comes around has some real value. People will look to renew their business opportunities with you if they always know that you're going to give them a fair shake.”

SurmountingtheAdversities

Currently,therealestatemarketisfacingalotof challenges.Karenisoftheopinionthatthebiggestproblem thattheyneedtoovercomeisfearoftheunknown.

“What is the future going to hold? How long will interest rates stabilize? What effect does it have on mortgages? People, for example, in the residential market have to consider that six months ago, they could get a residential loan at 2% lower or more than they are able to do it today So that has an effect on the home acquisition, but it also has an effect psychologically on their business. How are they able to make business decisions when they’re so insecure about their own personal decisions?”

PlansfortheFuture

“My plan is to help the people who work with me to secure business so that they are more comfortable. To help the people that work with me to row the boat. It means if they’re here working with me, I feel the necessity to help them work for themselves. And hopefully, we will grow our business. Our volume of business. Together,” concludes Karen.

My plan is to help the people who work with me to secure business so that they are more comfortable. To help the people that work with me to row the boat.

We strive towards a common organizational objective that is geared towards providing the highest level of customer service and achieving excellent business outcomes while doing so.

“

“

Diana Magariu CEO Key One Realty Group

Diana Magariu

A Staunch Leader with Significant Traits

Theworldofrealestateistransformingeveryday

Newsolutionshavesolvedmanytraditional challenges,permanentlyraisingthebarwhenit comestoprojectqualityandspeed.Thatmeansclient expectationsaresky-high,andtoday’sleaderscan’tafford togetstuckinthepast.

Tosuccessfullychartacourse,realestateleadersneedto haveaclearvision,notjustfortheorganizationand operationsaheadbutforfuturechallengesandopportunities withintheindustry.Goodleadersaremastersof anticipation:theyseeproblemsbeforetheybecome problemsandtheyplanaccordingly

Anyteamfeedsoffitsleader’spassionandexpectations. Underastrongleader,workersunderstandtheir responsibilitiesandtheirroleinoveralloperations.When employeesarecontributingtothecauseofaleaderthey believein,theyworkefficientlyanddiligently That’show greatleadersdriveresultsandmoraleatthesametime.

Thrivingwithsuchexceptionaltraits,DianaMagariu, CEOofKeyOneRealtyGroup,isdriving transformationsinthedynamicrealestateindustry.Under herstaunchleadership,KeyOneRealtyGroupexcelsasthe premierrealestatesolutionproviderofhigh-quality servicestailoredtoitsclient’sspecificrequirements.

InaninterviewwithInsightsSuccess,Dianashares valuablefactshighlightingherprofessionaltenureandher journeyintherealestateniche.

Below are the excerpts from the interview:

Briefusaboutyourcareerpathasastaunchwoman leaderupuntilyourcurrentposition.

IfirststartedinthebankingindustryinItalyandthen decidedtotaketheopportunitytotraveltoDubaitoexplore

differentcareeroptions.Iworkedinthepowerboatracing industryandaftersometimetransferredtoworkinF&Bin sales. That’s where I discovered my talent for sales.

Duringthattime,Dubairealestatewasstartingtoboom, andasacuriousperson,Istudiedtheinsandoutsofthe industryandbegansellinguntilIstartedtoseegreat successanddecidedtodoitfull-time.Istartedasmall brokeragecompanywithfewskilledagents,andnowwe have4divisionsunderKeyOneRealtyGroupoperatingin theindustryfor16years.

Whatchallengesdidyoufacealongtheway?

Duringthecourseofourbusiness,wefaced2majorworld crisesthatputalotofcompaniesoutofbusiness.

Butwealwaysfoundtheopportunityinthemidstofthese challengesandhavebeenabletocomeoutontop.Ifind thatthetoughtimeshadgivenusmoreblessingsandweare abletobuildbackstronger

EnlightenusonhowyouhaveimpactedtheRealEstate industrythroughyourexpertiseintheniche.

WhenIestablishedmycompanyin2007,Iensuredthat KeyOnewasbuiltonasolidstructure.Wehadaproper businessmodelwithstrongcontrolandplanningonour financialresources.

Duringthattime,therewerealotofcompaniesthatopened forthepurposeofmaking“fastmoney,”wherethey reinvestedwhateverprofitorcommissiontheygotintoa newpropertyinthehopesofsellingitinthenext2weeks formore.Thisbecameacycle,sowhenthemarket collapsedin2009,theirfundsgotstuck,andtheydidnot haveenoughliquidassetstosupportthem.

SinceKeyOnehadtherightfoundationsinplace,wecould

The 10 Women Business Leaders Transforming Real Estate

navigatethesecircumstances—notonlyallowingusto overcomethecrisissuccessfullybutalsohelpingourclients reducethedamagestotheirinvestmentportfolios.We providedcontinuoussupportthatledtostrongbusiness relationshipsandproducedloyalclientswhoarestillwith us.

Mystoryhasalsoinspiredwomenintheindustryandthose whowanttojointheindustry ThefactthatIhave establishedmyplacesuccessfullyprovesthatwomencan doanythingtheysettheirmindsonaslongastheyhavea clearvisionandworkhardtowardsit.

TellusaboutKeyOneRealtygroupanditsfoundation pillar.

Vision

Westrivetowardsacommonorganizationalobjectivethat isgearedtowardsprovidingthehighestlevelofcustomer serviceandachievingexcellentbusinessoutcomeswhile doingso.

People and culture

Webelieveindiversityandrespect,andweaimtomake ouremployees’timewithusfulfillingandpurposeful.

Practices and values

Weprovidethehighestlevelofcustomerservicewithfull transparencyandintegrityeverystepoftheway

Experience and expertise

Ourteamofprofessionalsareexpertsintheirownrightsin theirrolesatKeyOne.Wecontinuouslylearnfromthe marketandempowerourselveswithnewinformation, trends,andknowledgetoprovideourcustomerswiththe mostaccurateandtimelyinformationtheywillneedintheir realestatejourney

Goals and benchmarks

Wehaveinternalandexternalbenchmarksandgoals towardsachievingcustomersatisfactionandbusiness outcomes.

Sustainability and Innovation

Webelieveinincorporatingnewandinnovativeproduct offerings,techniques,andideastoensurethatourproducts andservicesarecompetitiveandbeneficialtothecustomers andthecompany.

Whatstrategiesdoyouimplementtopromotegender diversityforvariouspositionsatKeyOneRealtygroup?

GenderhasnomeritinKeyOne.Whatwelookatarethe capabilitiesofthepersonandtheirskillsandpotential.In fact,ourcompanyisopentoanyone,whethertheyhave experienceornot.

Ifyoutakeacloserlook,wehavealotofyoungpeople workinginthefrontandbackend.Alotofthemdidnot haveanypreviousexperience,butwesawtheireagernessto learnsoweprovidedthemwithaplacetothriveandprove themselves.

Thatisactuallyoneofthereasonswhywestarted“Key OneAcademy.”Welaunchedatraininganddevelopment workshopwiththevisionofupskillingrealestateagents–bothnewandexperienced.

Whatisyourtakeontechnology'simportance,andhow areyouleveragingit?

Buyingandsellingproperties,aswellasmanagingthem hasneverbeeneasier Technologyhastrulyadvancedthe realestatesector,andKeyOneisusingitsfullpotentialto makethelivesofourclientsandouremployeeseasier

Becauseoftechnology,wehaveincreasedefficiencyand integritywithourclients.Wehavemanagedtoexpandinto marketswehaveneverbeentobecauseofitsunlimited reach.Andwehavenegatedthehassleandinconvenience ofhavingtoleaveyourhousejusttoinvest.

Whatareyourgoalsintheupcomingfuture?

WewanttoexpandintomoremarketsoutsideoftheUAE. Sofar,wehavemanagedtotapintoRussia,Italy,Lebanon, France,SaudiArabia,Qatar,andOman.Butthisyear,we wanttofocusonBelgium,Austria,andRomania.

Whatadvicewouldyougivetothenextgenerationof womenleaderswillingtoventureintothemodern businessarena?

Neverletyourgenderoragestopyoufromexploringyour careerorbusinessoptions.Attheendoftheday,youhave todowhatisbestforyourfutureandlisteningtothe limitationsorwhatpeoplearesayingaboutwhatyoucan andcan’tdowillonlyhinderyoufromreachingyour potentialandgoals.

Alwayshavethecouragetopursueyourpassionandwork hardtowardsyourgoals.

The Exemplar of Client Experience

JacquiCrapp

Sellingapropertyisnotjustaboutsellingapieceof

landbutengagingwiththehopes,dreams,and ambitionsthatacustomerhaswiththatproperty Whileagoodrealtorhastohaveathoroughunderstanding ofthelocalhousingmarket,agreatrealtoralsomanagesto buildandkeepcustomerrelationshipswhiledelivering clientstheirdreamproperty.

EmbodyingthesecharacteristicsandmoreisJacqui Crapp,DirectorofRaine&HorneBerry&Nowra.She hastwodecadesofexperienceintheindustrywithexpertise innegotiation,thelocalpropertymarketinBerry,anability toproducetop-tierresults,andagreatdevotiontodetail.

TheRaine&HorneGroupisafourth-generation Australian-ownedfamilybusinessthatprovidesa comprehensiveandintegratedrangeofpropertyservices.It iscontinuallyratedasoneofAustralia’shighest-profilereal estategroupsandisalsoanofficialAustralianSuperbrand. WithinAustralianrealestate,theRaine&Hornenetwork compriseshundredsofofficesnationallyand internationally.Itisanaward-winningnetworkthatsells morethan$10billionworthofpropertyeachyearand managesover72,000propertiesacrossAustralia.

Inanexclusiveinterviewwith Insights Success,Jacqui Crappsharesherchallengesonthejourneytobecominga leaderintheindustryandtheimpactshehasbroughttoher regionbysupplyingimpeccableservices.

Below are the highlights of the interview:

Brieflydescribeyourprofessionaljourneyupuntilnow.

IjoinedRaineandHorneBerryasaPropertyManager, comingfromabankingcareerinHomeFinanceand Commercialbankingof21years.Istartedinproperty

management,lookingafteronly16propertiesatthetime. AsIamnotverygoodatbeingidle,IgrewthePM portfolioto155injustover12months.

Duringthistime,Istartedtodosomeopenhomestohelp thesalesteamandfoundthatIreallyenjoyedsales.From there,ItransitionedfromPMtosales.Aboutthreeyears later,whenmyprincipal,AlexCochrane,wasthinking aboutretiring,Ibought50%ofthebusiness.Whenhefully retired,heboughtintotheNowraandBerryofficeswithhis sonJaredandhiswife,EmmaCochrane.

So,ItransitionedfromPropertyManagertoDirectoroftwo offices.TheteaminBerryhasgrownoverthattimefrom6 to13staff.

Whatchallengesdidyoufacealongtheway?

Ifacedsomanychallengesontheway Timemanagement wasone.Whenyouarelookingafter15salespropertiesand 155PMproperties,IhadtolearnthatIcouldnotdoitall andhadtochoosewhereIwantedtogointheindustry.I alsohadtolearntotrustthatmyclientswouldbelooked afterbysomeoneelse–lettinggoandtrustingishardwhen youhavebuilttherelationship.

Ilearnedthatit'soktofailsolongasyoulearnfromit.

Wenowhaveathrivingoffice,theNumber1marketshare intheBerryregion,andmultipleawards.Butthisreally meansnothingifyouarenotlookingafteryourclientsand staff.

Alsolearnedthattherearealwaysnewtechnologiescoming along,butnotallofthemwillworkforyourbusiness. Don’tbeafraidtoadmitsomethingisnotworkingandpull thepin.Staffwouldpreferyouacknowledgethatyouwere

The client is at the heart of all we do. Through our services, we feel we have lifted the service levels in our area, so other areas have had to also lift theirs to compete, which resulted in a better experience for all our clients.

Jacqui Crapp Director

Raine & Horne Berry & Nowra

wrongthankeeptryingtoforcesomethingtowork.

WhatsignificantimpacthaveyoubroughttotheReal Estateindustry?

Keepingitreal.Thattheclientisattheheartofallwedo. Nottherecordsorthenumberofsales,buthowweimpact eachandeverypersonweinteractwith,andthisiswhat drivesuseachday.Wefeelwehaveliftedtheservicelevels inourarea,andotherareashavehadtoalsolifttheirsto compete,whichresultsinabetterclientexperienceforall ourclients.

Whatmethodologiesdoyouimplementthatcontribute tonewgrowthopportunities?

Inourindustry,itisallaboutrelationships.Allnewgrowth comesfromservicingourclientswheretheyare,withwhat theyneed.Whetherthatisreachingthemfacetofaceor throughAItechnology–wehaveacomprehensivecontact programthatkeepsusconstantlytalkingtoourclientbase. Wecan’thelpthemifwedon’tknowwheretheyareupto intheirpropertyjourney

TellusaboutRaine&HorneBerry&Nowraandits foundationpillar.

Ourmottoistoput“peoplebeforeproperty”–thisisour clients,ourstaff,andourcommunity Wehavethreepillars –honesty,transparency,andbeingclients’trustedadvisors. Thisiswhatallourbusinessisbasedon.Fundamentally,if weareworkingwithpeopleanditdoesnotservethis,then wedonotdoit.Sometimesnotallbusinessisgood business!

Whatisyourtakeontechnology’simportance,andhow areyouleveragingit?

WeuseAIforoursalesadvertisinganddatabase management–contactingour30,000-plusdatabaseto ensurewearekeepingourclientsupdatedandremaining relevantwiththem.

TheleapsandboundsinPropertyManagementtechnology havemeantthattimesavingallowsourpropertymanagers tohavemuchdeeperandmorerewardingrelationshipswith ourlandlordsthatgoabovemaintenanceandrent conversations.Wegettohelpplantheirpropertyjourney andworkwiththemongrowingtheirpropertyportfoliosas weallareworkingontheirgoals.

WhatwillbethenextsignificantchangeintheReal Estateindustry,andhowareyoupreparingforit?

Whilsttechnologyisgreat–itisalsoourbiggestenemy Theonlythingwehaveovertechnologyisthehuman element.Wecancreateandnurturearelationshipthat technologycannot.Wehavetoremainrelevantand demonstratethatwebringvaluetothetable.Disruptorswill comeandgo.Wehavetorememberthatpeopleremainat thecoreofourtransaction–andwemustnotlosesightof that.Wehavetokeepreinventingourselvesasanindustry toberelevanttotheconsumer

Whatareyourgoalsintheupcomingfuture?

Tocontinuetogrowourbrandinourlocalregion.Asa team,wewouldliketoorganicallygrowourrentrollfrom 225to350.Ofcourse,ifanyrentrollsweretocomeupfor sale,wewouldbeinterested.

Wewouldalsoliketogrowthesalesteambyanothertwo agentsinthenext12months.

Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?

Resilience.Ithinkthatbusinessisalotharderthanpeople think.Therewillbegoodandbadtimes.Weareinan industrywhereyoujustcan’ttakeittoheart.Youwilllose outatanappraisal;youwilllosealistingyoucouldn’tsell; youjusthavetogetupanddustyourselfoffandremember thattomorrowisanewday.Beproudofyourworkandgo homeandsleepwellatnight.