The 30 Most Admired Companies to Watch 2021 February2021

Editor’s Desk

Transformation isaBliss

osurviveinthisvolatileworldofbusiness,

Tcompaniesneedtoalwaysreinventthemselvesby adoptingnewtechnologiestostaycompetitive.

Havingaworld-classteamofexpertsinthesekeyareas givesbusinessestheconfidenceandindustryknowledgeto succeed.Today,organizationshavethecapabilitytoadapt tothischangeofdigitalcultureandemployeesarereadyfor anychallenge.

Inordertoachievethis,everycompanyorbusinesshasto bestrategic.Companiesneedtothinkbiggerandapplya holisticviewbyimplementingnewtechnologies.Because, businessesaredonemoreintelligentlywithablendof humananddigitalcounterpartslikeAI.And,itisthejobof entrepreneurstostayawareoftheupcomingtechnologies, asitisavitalpartofthegrowthoftheorganizationaswell astheentrepreneur.

Buildinglong-lastingcustomerrelationships,and dependingontheteammembersofthecompanyisthe secretofsuccessforanycompany.Learningand implementingbettermanagementwithcountriesaroundthe worldandpeoplefromdifferentculturessolvesalotof complicatedchallenges.Therefore,diversityand technology,ingeneralplayamajorroleininspiringmany industries.

Apositiveworkcultureleadstogreaterworkeffectiveness. Nurturingrelationshipswithteamsspeciallyduringthe toughtimesofpandemicmaintainsaspiritofpositiveness.

Additionally,bybeinganintegralpartofsociety, companiescancontributetomakingthelivesofthepeople better.Thispositiveimpactinthecommunityhelpstobuild adigitally-advancedandknowledge-basedsociety.

Theworkforceofthefuturewillbeablendofthehuman anddigitalizationwhereroboticprocessesautomation,AI,

andMachineLearningwilldeliverhigh-value solutionsacrosstheglobe.Theaimorthegoalof everycompanyshouldbetohaveadigitalworkforce ready.Thiswillbeajourneythatwillbringsolutions andanswerstothechallengesofthefuture.

Ifcompaniesreallyhavetorevolutionizethewayof business,configurationandplanningofthese advancedsystemsinthecompanywillservethe abovepurpose.Itisbettertoadapttothesechanges beforebeinghelpless.Becausecomplexproblems needmodernsolutions.Keepingthestaffsatisfied anddeliveringthebesttotheclientsisallthat mattersintheend.

Believingintheneedoftheseadvancements Insights Success launches“The30MostAdmired CompaniestoWatchin2021”.FeaturingitsCover StoryisMultiBankGroup.MultiBankGroupwas establishedinCalifornia,theUSAin2005.Sinceits launch,ithasevolvedintooneofthelargestfinancial institutionsintheworld.Withapaid-upcapitalof over$322million,ithascontinuedtoinvestheavily infinancialtechnologyandthelatestproduct offeringsandservices.

OneoftheprimaryreasonsthatenabledMultibank Grouptobecomeaworld-classserviceprovideris theirvalue-addedproductsandofferings.With award-winningMT4platforms,cutting-edge technology,andliquidity.Thecompanyenvisions becomingthelargestonlinefinancialderivatives companyintheworld.

Lastly,whileadmiringthesevisionarycompanies,do notforgettheindustry’sexperts'viewpointsunder theCXOstandpoints.Also,keepyoureyeonthe articleswrittenbyourin-houseeditors.

HaveanInnovativeRead!

rohit.chaturvedi@insightssuccess.com

Bentonville

Blue Prism Citrus

Geniusthingks

GroGuru

Ooredoo Oman

FeaturedPerson

BriefCompanyName

RickSmith CEO Axon axon.com

BentonvilleAdvertising andPromotion Commission visitbentonville.com

BluePrism blueprism.com

Celaton celaton.com

KaleneGriffith FoundingCEO

AxonisdedicatedtoaboldandpowerfulmissiontoProtect LifeandObsoletetheBullet.Axonisthegloballeaderof connectedpublicsafetytechnologies.

BentonvilleAdvertisingandPromotionCommissionistown wheremodernprogressmeetsrichhistory,wheretheartsmeet innovation,andwherecompaniesmeetcommunities.Atown youcanexplorewithallofyoursenses:fromfreshairinthe Ozarks,tofreshcuisineonyourplate.

JasonKingdon Chairman&CEO

BluePrismisthegloballeaderinintelligentautomationforthe enterprise,transformingthewayworkisdone.

GinaGrayCommercial Director CelatonappliesitsIntelligentProcessAutomationtechnology todeliverIntelligentDocumentProcessing(IDP).

ChampionIron championironmines.com

CitrusInformatics citrusinformatics.com

MichaelO’Keeffe/ DavidCataford ExecutiveChairman

Sarji.R.Mohammedali CEO

ChampionIronLimitedisanironoreexplorationand developmentcompanywithofficesinMontreal,Torontoand Australia,andisfocusedondevelopingitssignificantiron resourcesintheLabradorTroughintheprovinceofQuébec.

CitrusInformaticsisanInformation&Communication Technology(ICT)companythatuseswell-definedprocesses, bestpracticesandinnovativethinkingtodevelopbreakthrough solutionsthatleverageemergingtechnologiestoachievethe businessgoalsofourclients.

ClinCapture clincapture.com

CLY cl-y.com

ScottWeidley CEO&Co-founder

Clincaptureadvancestheevaluationanddevelopmentofdrugs, biologics,anddevicesthatdemonstratepromiseforthe diagnosisand/ortreatmentofawiderangeofdiseasesor medicalconditions.

DimitriosZales ManagingDirector

JimKaskade CEO Conversica conversica.com

CymorgInc cymorg.com

SriramPadmanabhan President&Founder

CLYisaninternationalmarketingandeventagencybasedin Berlin.

ConversicaisaleadingproviderofIntelligentVirtual Assistantsforbusiness,helpingorganizationsaugmenttheir workforcetoattract,growandretaincustomers.

Cymorgimprovesorganizationaloutcomesbyimprovingthe qualityoforganizationaldecision-making.

BriefCompanyName

DatasmithNetwork Solution datasmithnetworks.com

FeaturedPerson

PaulSmith President

Datasmithhasbeenhelpingclientsstaysecureandreachtheir businessgoalsforover30years.

DigitalArtflow digitalartflow.com

EdafioTechnology Partners edafio.com

FrontageLaboratories frontagelab.com

DanStefan CEO

DigitalArtflowisaweb,VRandARdevelopmentcompany thatcreatesmostlyvisual-basedappsthatcontains2Dand3D visualizationfordesign&planningtools.

geniusthingks geniusthingks.com

KennyKinley

PresidentandCEO

SongLi/Debra Santolini

Founder/Marketing

EdafioTechnologyPartnersprovidesbusiness-driven technologysolutionsthatenableourclientstoprotectandrun theirbusiness.

FrontageLaboratories,Inc.isaCROthatprovidesintegrated, science-driven,productdevelopmentservicesthroughoutthe drugdiscoveryanddevelopmentprocess.

GoldenHelix goldenhelix.com

Groguru groguru.com

MarkusUlrich

FounderandCEO

Geniusthingksistaking3DPrinttoawholenewlevel.Its portfolioconsistsofamultitudeofpatentsthatdesign productionscaled3Dprintingeasier,faster,moreflexible,cost efficientandportable.

AndreasScherer/ DelainaHawkins CEO/DOM

GoldenHelixhasbeendeliveringindustry-leading bioinformaticssolutionsfortheadvancementoflifescience researchandtranslationalmedicineforover20years.

PatrickHenry President&CEO

GroGuruisfocusedonhelpingfarmersimplementstrategic irrigationmanagement.

IMADE3D imade3d.com

LadiGoc Founder

JanMiotto President Metrendalytics metrendalytics.com

MultiBank multibankfx.com

NaserTaher Chairman

TheideabehindIMADE3Dwassimple:focuson3Dprinters foremostasalearningexperience.

Metrendalytics,isfocusedonhelpingcompaniesdevelop highlycustomizedandflexiblebusinessintelligencesolutions.

MultiBankwasestablishedinCalifornia,USAin2005.Since itslaunch,MultiBankhasevolvedintooneofthelargestonline financialderivativesprovidersworldwide,withacurrentpaid upcapitalofoverUS$322million.

Name

MultiTechSystems multitech.com

FeaturedPerson

RaghuSharma/ StefanLindvall/ SaraBrown CEO/VPMarketing

OredooOman ooredoo.om

RaedMohammed DawoodDirectorof Branding, Communications andCorporateAffairs

MultiTechmakesworkandlifebetterbyleveragingsensorand connectivitytechnologytobringsystemsandprocessesintothe futureanddrivenewrevenuestreamsandefficiencies.

OredooOmanisacommunity-focusedbusinessandhasa responsibilitytoits customerstohelpcontributetothesocial andeconomicdevelopmentofthecommunitiesitoperates within.

Paytweak paytweak.com

PeachtreeBioresearch Solution peachtreebrs.com

ThierryMeimoun

FounderandCEO

KristyNichols CEO

UsingPaytweak™,onecanacceptallcreditcardsandissue electronicBanktransfert&directdebitauthorisationsby SecuredEmail,text,instantmessagingapps,throughSocial networks.

PeachtreeBioResearchSolutionsisafull-serviceClinical ResearchSolutionsOrganizationthatspecializesinproviding clinicaldevelopmentservicestobiotechnology,pharmaceutical, andmedicaldevicecompanies–focusingonemergingtomidsizedcompanies.

PHTInternational phtinternational.com

LihongYu CEO

PHTInternationalisaleadingCustomManufacturing OrganizationforchemicalsspecializinginthePharmaceutical, AgriculturalandIndustrialsectors.

PQMedia pqmedia.com

PatrickQuinn President&CEO

PQMedia®deliversintelligentdataandanalysistoexecutives attheworld’sleadingmedia,entertainmentandtechnology organizationsthroughsyndicatedmarketresearch,custom marketintelligenceandstrategicadvisoryservices.

IlanMishan Founder&CEO QuadraNet quadranet.com

QuadraNetwasoriginallyformedin2001asa telecommunicationsproviderinLosAngelesandthe surroundingareas.Asof2004,QuadraNetoperatesspaceinthe LATelecomCenterbuilding,locatedindowntownLos Angeles.

RedFiloEvents redfilo.com

SequoiaProductions sequoiaprod.com

Stayhealthy stayhealthy.com

PachAngGroup CEO&Founder

CherylCecchetto

Founder/President

RedFiloEventsbelievesinelevatingthestandardsofcreative events,byensuringsuperiorqualityandprofessionalism,to engagetheaudienceandtheirsenses.

SequoiaProductionsisamemberofIncloodle®,adiversity andinclusionplatform.BusinessesthatjoinIncloodle®must committotheirdiversityandinclusionstandards.

JohnCollins|Ziggy Kormandel CEO|President Stayhealthyhasfocusedonprovidingappsandplatformsthat improvethehealth,safety,andsurvival.

MULTIBANK GROUP:

DELIVERING INNOVATIVE TRADING SOLUTIONS

MulBank Group believes that technology must keep pace with the advancements in financial products. The group was a pioneer in the foreign exchange industry and were able to successfully launch a fully transparent electronic Forexandfinancialderivavesexchange.

MulBank Group was established in California, USA in 2005. Since its launch, it has evolved into one of the largest financial instuons in the world. With a paid-up capital of over $322 million, it has connued to invest heavily in financialtechnologyandthelatestproductofferingsandservices.

An Astute Leader with a Global Vision

Mr.NaserTaher,theinnovativemindandvisionaryleader behindMultiBankGroup,hasover36yearsofunparalleled experienceinthefinancialandcommercialsector.Hehas workedwithmanyofthemajorglobalfinancialinstitutions, suchasBNPParibas,Barclays,UBS,MerrillLynch,and CreditSuisse.Asanindustryexpertinthefieldsofecommerce,foreignexchange,electronicbankingsystems andcapitalraising,hehasheldseveralprominentpositions worldwidesuchastheHeadoftheIrishStockExchange DevelopmentProjectinChina,theVicePresidentofthe ChineseBankingandEntrepreneurAssociation,Senior CounsellortotheBoardofTraditionGroupofCompanies andtheHeadofIFXPLCChinaDevelopmentProjectand theChairmanofAirVia.

In2013,Mr.Taherwashonoredwiththe titleofSeniorCounselorfortheChinese GovernmentofTianjin.In2016,hewas appointedastheHonoraryChief FinancialAdvisortothe ChineseGovernmentof Tianjin.In2019,Naser washonoredastheCEO oftheYearforthe FinancialServicesSector bythemostprestigious LeFontiAwards.

Amonghismanyrenownedaccomplishments,Mr.Taher wasabletostreamlineandestablishtheveryfirstprivate airlinecompanyinEasternEurope;hemanagedtoraise $20billionincapitalthroughmajorfinancialinstitutions. HehasbeeninvitedtolectureontheUCPpractice,foreign exchangelaw,exchangetechnologiesinnumerousprestigiousfinancialsummitsworldwide,andhasmade submissionstotheUKHouseofLordsinrelationtoUCP 500&600inCommercialLaw.

Mr.Taher,servingastheChairmanofMultiBankGroup, hascompleteoversightofmanagement,marketingand growthstrategyofthebrandworldwide.Hehasearnedthe titleof‘AnAstuteLeaderwithaGlobalVision’.

Compliance & Operations

Today,MultiBankGroupboastsanannualtradingvolume ofoverUS$1.9trillion,agrossprofitof$85.6millionin 2019,providesservicesfrom21officesinfourcontinents, hasover280,000clients,andfacilitatesover90,000trades perday.Thegroupanditssubsidiarieshavebuiltastrong reputationbyexpandingtheirlicenseoffering,adheringto strictfinancialserviceregulationsandthehighestlevelof clientfunds’security.

MultiBankGroupexhibitsastrongcommitmenttoits expandingglobalclientbase,withtheopeningofanew officeintheDubaiInternationalFinancialCentre(DIFC).

OUR MAIN GOAL IS TO BUILD LONG TERM RELATIONSHIPS WITH OUR CLIENTS

A Coveted License

Themostrecentadditiontothegroup’sfinancialregulations isacommerciallicensefromtheDubaiFinancialServices Authority(DFSA),whichisrequiredtoconductfinancial servicesfromtheDIFC.Thegroupnowincludesseven strictlyregulatedcompanies,ASICinAustralia,BaFinin Germany,FMAinAustria,CNMVinSpain,FSCinthe BVIandCIMAintheCaymans.

Withtheadditionofacovetedlicense,clientscantrade withfullconfidencewhilstenjoyingcompletesecurityof funds,segregatedaccounts,favorabletradingconditions, leverageupto500:1,awiderangeof1,000+products, tightestspreadsintheindustry,andaPureECNplatform.

Expansion & Recognition

In2018,thegroupexpandedintocryptocurrencyCFD’s, andwereabletocaptureagrowingmarkettrendin digital/virtualcurrencies.

Inaddition,MultiBankGroupmadeastrategicacquisition ofFortinbrasAssetManagementandrenamedthebusiness toMEXAssetManagementGmbHinGermany.

In2019,thegroupcontinuedtheirexpansionplanby establishingsubsidiariesinmainlandChina,Mexico, Philippines,Kuwait,andTurkey.MultiBanknowhas officesinSydney,California,London,Dubai,Barcelona, Beijing,Tianjin,Shanghai,Hangzhou,Shenzhen,Hong Kong,Vietnam,Cyprus,withaplannedexpansionin Germany,Austria,IndonesiaandthePhilippines.

Morerecently,MultiBankGroupwasawardedthe“Best FXServiceProviderEurope2020”byInternational BusinessMagazine,“BestFXTradingPlatformMENA 2020”byFinanceDerivativeMagazine,“BestFX CustomerService2020”byForexAwards,and“BestAPAC RegionBroker2020”byADVFNFinancialAwards.

Furthermore,regardingMultiBankGroup’sexpansioninto theUnitedArabEmirates,Mr.Tahermadethefollowing statement: “It has been another incredible year for the MultiBank family and we are excited about our future endeavors and the continued growth of the business. The group continues to deliver on its vision to provide our clients with award winning technologies and services being a fully automated exchange platform, global brokerage, and highly developed asset management solutions.”

Oerings with Integrated Features

OneoftheprimaryreasonsthatenabledMultibankGroup tobecomeaworldclassserviceprovideristheirvalueaddedproductsandofferings.Withaward-winningMT4 platforms,cutting-edgetechnology,andliquidity.Spreads startingfrom0pips,negativebalanceprotection,fully automatedtradingdesk,notradingrestrictions,upto500:1 leverage,PureECNplatforms,norequotes,norejections, nopriceslippage, norestrictionsonexpertadvisors& scalping,highcommission&rebatesforIntroducing Brokers,freeMAM,PAMM,VPS,API,nocommission charges,accessto20+TopTierBanks,90+exchanges,and 18ECNs,thehighestlevelofsecurityoffundswith segregatedaccounts,thetightestspreadsforFX,CFD’s, sharesandoptions,regulatedworldwide,fullprimebroker solutionsthatinclude,backoffices,bridges,whitelabels, riskmanagementand24/6multilingualcustomerservice team.

Company Vision

Thecompanyenvisionsbecomingthelargestonline financialderivativescompanyintheworld.Itisstrivingto conductanInitialPublicOffering(IPO)withavalueof circa$3billionintheupcomingyears.MultibankGroup aimstogrowitscustomerbasebyprovidingfull transparencyonpricingandexecutionintheinternational ForexmarketthroughaPureECNandautomatedtrading desk.

NASER TAHER

THESE AWARDS ARE A TESTAMENT TO

TEAM’S

Mountain Bike Capital of the World

maginetheconvenienceofflyingyourplaneintoa

Iprivateairport,walkingintoafirst-classaviation facilitywhilebeingjustminutesawayfrom experiencingeverythingexceptionalthecommunityhasto offer?

Thatmomenthasarrived!There’sanewAmericantownon themap.It’satownwithabigheartandevenbigger ambition.Atownwheremodernprogressmeetsrich history,wheretheartsmeetinnovation,andwhere companiesmeetcommunities.Atownyoucanexplorewith allofyoursenses:fromfreshairintheOzarks,tofresh cuisineonyourplate.ThattownisBentonville,Arkansas Atowntovisit,tosee,tobreathe,andtodiscover:

NomatterthetimeofyearBentonvillealwayshas destinationsworthexploring.“Nowthisisagreattown.” Fromsmalltownstobigcitiesandeverywhereinbetween, airconnectivityopensthedoorstotourism,business,and culturalexchange. Bentonvilleisaplacetoexperience morning,noon,andnight!Fromthevibrantdowntown square,historicalareas,andworld-classmuseumstosoft andhardcyclingtrailsthatconnectyouacrossNorthwest Arkansas,yournextadventureisawaitinginBentonville! Bentonvilleisalsoahubofdiverseculinaryoptionsand initiativesthatarepavingpathstomakingBentonvilleatop destinationforfoodandtravellovers,alike!

Inaninterviewconductedbetween Insights Success and KaleneGriffith-President/CEOlooksforwardto welcomeallthetravelloversaroundtheworld.Belowis thehighlightoftheinterview:

Pleasebriefourreadersaboutyourcompanyandits journey.

VisitBentonvilleisthelocaltourismofficeinBentonville, AR.Ourmissionistobrand,promoteandsellourcityasa tourismdestination,stimulatingeconomicdevelopment.We arefundedwitha2%lodgingtaxanda1%restauranttax

Whatwerethechallengestheorganizationfacedsince thefounding?

Ourorganizationhasbenefitedfromaveryprogressive leadership;ourchallengeisalsoourbiggestsuccessof keepingupwithtourismgrowth.Wewereonceabusiness destinationwithlittleleisure.Nowwearediversifiedto bothbusinessandleisurewhichhasbenefittedourlocal businesseswithcustomerseverydayoftheweek.

Beinganexperiencedbusinessleader,whatisyour opinionregardingtheimpactoftheCOVID-19 pandemiconAdvertisingandPromotionIndustry?And howhasBentonvillemanagedtoovercomethis significantchallenge?

I'mproudofourVisitBentonvilleteamandourcommunity

leaders,whoimmediatelycametogetherasaunifiedfront toaddressvariousneedswhentheCOVIDpandemic started.Tohelp,ourVisitBentonvilleteambroughttogether publicrelationsleaders,localhotelgeneralmanagers,and thestatewidetourismleadersforaweeklyZoomcallto coordinatereliefeffortsandprovidethelatestinformation. Thisworkintheearlystagesofthecrisisallowedustobe onthesameresponsepagewithotherorganizations, businesses,andmunicipalities.

Whatisyourthoughtonthenecessityofapositivework culture?Inwhatwaysdoyouimplementitat Bentonville?

It'sessential.I'mapositivepersonbynature,andour organizationisalwayslookingforwaysto"solveforyes”.

InwhatwayshaveBentonvilletothecommunity?If givenachance,whatchangewouldyoubringinthe worldbyconnectingeveryonetoBentonville?

OurcityisashiningexampleoftheNewAmericanTown,a welcomingcommunityfilledwithculture,outdoor adventure,andopportunityforeveryone.(withmoreto come!)

Whatwouldbeyouradviceforaspiringandemerging entrepreneursinyourIndustry?

Thetourismandhospitalityindustryistrulyoneofthemost excitingandever-changingindustriestobeapartof.My adviceistohaveaclearplan,takeaction,bepreparedfor rejection,andbefinanciallyprepared.Entrepreneurscan writetheirhistory,buildtheirownsuccessstory,andin turn,earntheirownpaycheck.Bepositiveandbe aggressivetochangeyourlifeandothers.

Whatisyourvisionforthecompanyforthenextfive years?Recoveryandprogress.

Our COMMITMENT is always to be AVAILABLE and HELPFUL.

Wecontinuetoseeinspiringcommitmentandcollaboration inourcommunity,whichwebelievewillhelpusregain consumerconfidenceforthenextyear.Wewillcontinueto enhancethevisitorexperiencewithnewandtraditional tourismattractions.We'llembracetechnology transformations,partnerwithstateandfederalgovernments, reachanewaudiencethroughuniqueeventsandplanners, andmostimportantly,collaboratewithpublicandprivate corporationstoelevateourcitiesamenitiesforthetraveler. WewillcontinuetosupporttheBeSafe,BeSmart Campaigntoensurethatourvisitorsareattheforefrontof safety.

JasonKingdon, Chairman&CEO, BluePrism

Blue Prism

A Global Leader in Intelligent Automation

Foundedin2001,BluePrismistherenowned companyinthefieldofintelligentautomation.The companyhasbeenattheforefrontofroboticprocess automationfortwodecades,havingoriginallycoinedthe term,andhascontinuedtoinnovateanddeliverhighvalue solutionsforenterprisesacrosstheglobe. “Our function is to help organizations realize their full digital transformation potential in this ever-changing and increasingly competitive world, by strategically implementing our new generation of AI-powered intelligent automation,” saysthecompany.

Accordingtothecompany,itmakeseasyforpeopleto automateprocessesandputstheleadingtechnologyinthe handsofbusinessusers,asanenterprise-gradeautomation solutionwhichissmart,secure,scalable,andsuccessful. Thevisionisthateveryenterpriseofthefuturewillhavea digitalworkforce.Theworkforceofthefutureitselfwillbe aseamlessblendofhumanemployees,digitalworkforces, andexistingsystems-capableofalevelofproductivityand efficiencynotseenbefore.

Belowarethehighlightsoftheinterviewconducted betweenInsightsSuccessandJasonKingdon,Chairman &CEOofBluePrism:

Pleaselistthepopularsolutions/servicesthatmakeyour companystandoutfromthecompetition.(thosewhich youwanttohighlightinthearticle)

Ourcoredifferenceisthatinsteadofscriptsormacrosused acrossdesktopsforbasictaskautomations,BluePrismis sophisticatedandenterprise-grade,capableofdelivering strategicworktransformationatenterprisescale.

AkeybenefitofBluePrismisitsuniqueTechnology AllianceProgram(TAP)andDigitalExchange(DX) ecosystem,whichgivescustomersunprecedented accesstodownloadbest-of-breedinnovative technologyassetsfromourpartners,thatcaneasily connecttodigitalworkers,systems,andprocessesto enhanceautomationcapabilitiesandhelpaccelerate andscaleautomationprojects.Unlikeourcompetitors,

ourdigitalworkershavetheabilitytotakeontheseextra skillsatnoextracost,givingtheBluePrismdigitalworker valuewaybeyondourcompetitors.

OurBluePrismcloudofferingalsostandsoutfromthe crowd.AstheonlyholisticSAASoptioninthemarket,and oneoftheworld’slargestcloudinfrastructures,we’ve workedtirelesslytoensurethatthisgivesourcustomers unrivalledaccesstotheintelligenceneededtoboosttheir automations.It’sbeensosuccessful,thatwe’veexperienced 147%growthlastyear,accountingfor20%ofthemarket.

Takeourreadersthroughyourjourneysbeingatthe helmofthecompany.

Myjourneyoriginallystartedin2007,when,duringmy timeasChairmanIdroveourgrowthandvisionstrategy, helpingtakethecompanypublicin2016.ThisIPO providedtheengineforgrowthandproductdevelopment–whileprovidingthemeansforustomakecritical investments,suchastheacquisitionofThoughtonomyin 2019.

AsChairmanandCEO,I’mdevelopingourproduct roadmapthatwillbringBluePrismfirmlyintotheeraofAI –whileworkinghardtochampiontheideaofadigital workforceforeveryenterprise,andtheharmoniousblend ofone-thirdhumanemployees,one-thirddigitalworkers, andone-thirdexistingsystems.

Asthefounder/CEO/Director,whatisyouropinionon theimpactofthecurrentpandemicontheIndustry?

Atfirst,withsomuchuncertaintyaroundthetimeofthe outbreak,wefoundthatourcustomers,understandably, werecautiousaroundinvestinginnewtechnologies. However,businesseswerequicktorealizethepotentialfor intelligentautomationandsincethen,thepandemichas actedasacatalystforautomationinitiativesasenterprises reboottheirplansandprepareforapost-COVIDworld.So muchso,thatwereportedastronggrowthat40%YoY.

InthenewbusinesslandscapeestablishedbyCOVID-19, ourdigitalworkersaremoreimportantthaneverin achievingorganizationalagilityandresilience.Weare

workingtomeetthisdemandbyhelpingorganizationsto maintainbusinesscontinuitytoalleviateoperational challengesthroughintelligentautomation.

Whatisyouropiniononthenecessityforbusinessesto aligntheirofferingswithnewertechnological developments?

Thekeyforus,andanybusinesslookingtoimplement intelligentautomation,isthatithastobestrategic.Weneed tohelpcompaniesthinkbiggerandapplyaholisticview whenimplementingnewertechnologies.

Forexample,we’remakinghugestridesinAIresearchand findingwecanmakeautomationsquickertoprogram. We canincreasethebusinessrealestateoverwhich automationscanbedoneandmoreintelligentlyintertwine digitalworkersandtheirhumancounterparts.It’sourjobto makebusinessesawareofhowmuchthistechnologyis enablingustodo,howquicklyit’smoving,andhowvitalit is.

WhatisyourideaofCorporateSocialResponsibility?

Corporatesocialresponsibilityforusismorethana businessobligation.Itresonateswithallofus,andweare unifiedbyourBluePrismForGoodvisiontounleash

society’sfullpotentialandinspirethefutureofwork throughautomation.Wedothisthroughthesupportof employee-ledinitiativesincharityandfundraising, inclusivity,education,andsupportofnon-profitgroups.

Howdoyouenvisiononsustainingyourcompany’s competencyinacutthroatandvolatileworldof business?Wheredoyouseeyourcompanyinthenext fiveyears?

Ourgreatestobjectiveisestablishingourselvesasalongstandingpartnerwitheachofourcustomers.We’llbe buildingourcustomerrelationships,deepeningthematall levelsofthebusiness,educatingthemaboutourproducts, andhelpingthemseeBluePrismasanintegralpartnerin theirautomationambitions.

Ifwecontinuetoimpresswiththequalityideasthatwe’re creating,andtheresearchwe’reputtingintocutting-edge technology,weexpecttocontinuebeingrightatthe epicenterofthisincrediblyexcitingmarket.

Ourgreatest objectiveis establishing ourselvesasa long-standing partnerwitheach ofourcustomers.

“ “ “ “

nformationTechnologyisanexcitingspacespanning

Itrendsfromartificialintelligence,InternetofThings (IoT),streamingmedia,machinelearningandmuch more.Whilebringingabouthugereformsinthefieldof healthcare,transportation,socialmedia,entertainment, businessandvirtuallyallfieldsoflife,ITiswhatdrives everybusinessforward.Thesuccessofeverybusinesslies inmakingITworkfortheminthemosteffectiveway possibleandmaximizingresults.

Withitssimplephilosophyofcreativethinkinganda modestaimofbringinginnovativeandnichesolutionsto themarket,CitrusInformaticswasestablishedintheyear 2010.EveryprojectexecutedinCitrusgoesthroughwelldefinedprocessesthathasbeenhonedovertheyears. FollowingindustrybestpracticesensuresthatCitruscaters totheinternationalmarketandbringsvaluetoevery solutiontheydeliver.

TheCompany

Withexpertiseinprovidingsolutionsforhealthcare, automotive,airlines,coldchain,logistics,realestate,nonprofitande-commercedomains,CitrusInformaticsis familiarwiththestandards,protocolsandregulations applicableineachofthesespaces.Thiskindofknowledge cannotbetaughtbutitcanonlybelearnedthroughpractical experienceworkingcloselywithpeopleinthesespaces,

“Redefine what is needed and have realistic expectations.”

Sarji R Mohammedali, Founder and CEO Citrus Informacs

Citrus Informatics

StandingtallintheITSpace

makingCitrusInformatics,anevenmorevaluable organization.

Withateamofmorethan120highlyskilledand technicallyproficientengineers,CitrusInformaticsprovides awiderangeofmanagementandengineeringservices includingITConsulting,ProjectManagement,Technology Management,ProductManagement&Engineering, Architecture,Application/SolutionDevelopment,Mobile Apps,DatabaseDesignandAdministration,DataAnalytics, MachineLearning,CloudComputing,UXDesign,Testing andQualityAssurance,aswellasDigitalMarketing.

TheLeaderBehindtheendeavour

SarjiRMohammedali,theFounderandCEOofCitrus

Informaticshadalwayswantedtobeanentrepreneur.Over theyearshehadseenpeoplecomplainingabout unsuccessfuloutsourcedITprojects.Aftercompleting around13yearsintheITindustry,hefinallyknewthatit wastimetolendasparktohisdream.Heknewthatwithso muchofpotentialintheITindustry,itjustneededtobe tappedintherightway.Hebelievedthathonestyand sincerityalwayspaidoff.Beingapersonwhotookpridein whathewasdoing,hemadeuseoftheopportunitytoserve theindustryandtheresultwasahugesuccess.

BabyStepsandInitialChallenges

Havingdoneextensiveprojectmanagementandhandling allphasesoftheSoftwaredevelopmentLifeCycle(SDLC), managingprojectswasrelativelyeasyforSarji.However, withalotofcompaniescompetingoveroutsourced projects,gettingprojectsthatbroughtinvalueandgood customerswereamajorchallengeinitially.Buildingtrust wasthemostpainfulexercisebutoncehemadehismark, thentherewasnoturningback.

TheGrowthGraph

Finally,thehardworkbegantopayoff.Thegrowthofa businessisdirectlyproportionaltotheincreaseinthe numberofpeopleconnectedwiththecompanyandthe increaseinrevenuesincetheestablishment.

Theorganisationstartedwithjust5employees.Itgrewto 65infiveyearsandthento130in10years.Ontherevenue side,awhopping100%increasewasachievedinrevenue everyyearduringtheinitialfewyears.Thepast4yearshas seenafurther100%increaseinrevenue.

DeliveringtheFinestServices

CitrusInformaticshasalwaysplayedtheroleofproblem solversfortheirclients.Theydonotbelieveinprovidinga genericsinglesolutionforeveryone.Itisthispositioningas aproblemsolverthathaspavedtheirwaytosuccess.Their customersinstantlysawthedifferenceofworkingwith Citruswhencomparedtoothersolutionproviders.

WithaprimarycustomerbaseintheUSAandaminimal presenceintheMiddleEast,CitrusInformaticsisplanning toexpanditsservicestoothercountriescoveringEurope andAustraliaby2020.Nowthattheyhavemadetheirmark intheITservicesspace,theyhaverecentlystartedtobuild nicheproductsmeetingtheneedsofspecificcustomer segments.Theseproductsareexpectedtohitthemarketin 2021.

MessageforRisingEntrepreneurs-FromtheCEO

Everyentrepreneurshouldknowthatheplaysamajorrole inthetransformationofthebusinesssectoraswellasthe society.Heneedstobeabletoplaymultipleroles simultaneouslyforthesmoothrunningofhisorganization.

Inshort,anentrepreneurmustfulfilhisdutiestowardshis customers,employees,country,environment,societyand himself.

“Dowhateveryoudo,betterthananyoneelse.”,isthe mottothatSarjilivesby.Hebelievesthatanentrepreneur shouldsetanexamplethroughtheircharacterandpolicy andnotjustbymonetarysuccess.

OverwhelmingClientResponse

ThefirstcustomersofCitrusInformaticsstillcontinuetobe theirloyalcustomers.

Citrus Informatics executed the cloud-based multi-year development project flawlessly. DSI, Inc. is greatly indebted to the development work carried out by the Citrus Informatics team on this complex software development system.”-saysAndrewWildman,CFOofDSI,oneofthe firstcustomersofCitrusInformatics.

"Citrus Informatics was the best team that I have worked with in accomplishing rapid software development for business applications. Their work was of the highest quality while being able to work from requirements via conferencing calls." -RossDennis,DirectorofClearsightResearch,LLC,USA.

Recognitions

RecognizedbyInsightsSuccessmagazineasoneof ‘The20MostInnovativeCompaniesof2019’whichare foremostinprovidinginnovativesolutionswiththe latesttechnology,whileleadingthemarketplace.

ListedintheInsightMagazine'sannuallistingof‘The 10MostAdmiredOutsourcingCompanies2018’which

areofferingcost-effectiveandprofitablesolutionsto accomplishclient'sneeds.

TacklingTheBigIndustryChanges/Challenges

Asmarketneedsandtechnologychange,businessesinthe ITspacefacechallengesingrowthanddevelopment.The ever-evolvingcustomerrequirementsaddtothischallenge.

Withartificialintelligenceweareabletointelligently anticipateauser'sneedsandpresentinformationincontext. CoupledwithAI,machinelearningallowsnewgeneration systemstoautomaticallylearnthemselves.

Beingwellversedinthelatesttechnologydoesnotmean usingthemallthetime.Cuttingedgetechnologiesshould notbeusedjustforthesakeofusingthem.Itisallabout choosingtherighttechnologytobuildarobustsolutionthat bestaddressesthecustomer'sprobleminthemostcosteffectiveway.

Dimitrios

verychallengebringsnewtechnologyandinnova-

Etions.Someorganizationswillestablishthemselves byusingnewtechnologyandinnovationsandsome willnot.Thosewhotapthepotentialofnewtechnologies andinnovationscancertainlyavailedgeoverothers. Availingedgeoverothersisanessentialparttothriveinthe competitiveworld.Unprecedentedsituationsandtodeliver somethingexcellenttotheclientsitalwayscallsfor innovativethinking,decisive,win-win,andunprecedented solutionsthatsolvesthechallengesinanyindustry.Event managementisonesuchindustrywherethereisalotof importanceofdecisivesolutions,excellence,professionalism,andlotofcreativitytodeliverexclusiveevent experiencesanduniquemarketingcampaigns.CLY Communicationispassionateaboutdeliveringexclusive eventexperiencesanduniqueexperientialmarketing campaigns tailoredtothespecificneedsofeachofits clients.Asaninternationalboutiqueagency,CLYisableto offeritsclientsdecisiveadvantagescomparedtolarger agencies.

TogetherwithRaffaleCastelli,CEOandFounder, DimitriosZales–anacclaimedManagingDirectorof CLYbeforejoiningtheagency-combinedtheirspiritof professionalismandfree-roamingcreativitytocreate uniqueandpersonalprojectsforluxuryandlifestylebrands. WhenCLYopeneditsdoorstwelveyearsago,theirfirst “office”wasinanoldclinic,whichiswhatsparkedtheidea forthenameCreativeLaboratory(CLY)asitwasperfectly fittingforwheretheywereandwhattheyweredoing.CLY isaninternationalmarketingandeventagencybasedin Berlin.

One-of-a-kindProduction

CLYtakesa360-degreeapproachtoallprojectsby managingconception,planning,andimplementationwhile coordinatinghand-in-handwiththeclienttocreatefirstclassexperiencesthatleavelastingimpressions.Since 2009,CLYhavebeencombiningapassionforlifestyleand luxurybrandswithaprofessional360-degreecreativehub approachtoinnovativebrandingandeventproduction.Its coreteamofsenior-levelcommunicationprofessionalsis drivenbyapenchantforperfectionism,makingsurethat eventhesmallestdetailscontributetotheone-of-a-kindfeel ofeveryproduction.

CateringtoAmbitionsandRequirementsofClients

Everynewprojectbringsacertainlevelofexcitement. Fromthebriefing,tothedevelopmentofideasalltheway totheimplementationoftheproject–neverlosingthat enthusiasmisessentialtothisindustry. CLYisfortunateto workwithitsclientsforyears,buildingafoundationof trust,whichmakesworkingtogethersomuchmore successful.CLY’sinternationalnetworkofspecialists

allowsittoflexiblycatertoitsclients'broadrangeof ambitionsandspecialrequirements.Overthelasttenyears, CLYhavecollaboratedwithglobalandregionalbrands includingOMEGA,Coca-Cola,GlashütteOriginal, SamsungandADOBEbysuccessfullyconnectingbrands andaudiencesacrossallgenerationsanddemographics.

ProactiveApproachinUnprecedentedTimes

ThecurrentpandemichashadahugeimpactontheEvent Managementindustry.Withinweekseventsdidn’texist anymoreandstilldon’texistuntiltoday.Duetothe uncertainnatureofthepandemic,Dimitriossaysthatit’s difficulttosay,wheneventswilltakeplaceagain.Everyone inthisunprecedentedtimeofpandemicisforcedtoreinvent themselves.CLYhassuccessfullycreatedsomeamazing onlineeventsaswellasbroadeningtheirofferingstoPOS activations.CLYproactivelyapproacheditsclientsand offeredthemsolution-orientedconcepts.

FocusonSustainability

OneaspectofCorporateSocialResponsibilitythatsets CLYapartistheirfocusonsustainability.Theboutique

The 30 Most Admired Companies to Watch in 2021

agencyattachesgreatimportancetothezero-wastefactor andlookstoincorporateuniquetechnologiesandproducts tomaketheirclient’seventsmoresustainable.CLYis continuingtobuildandexpandateamthatworksgreat togetherwhileincorporatingthecompanyphilosophy. CLY’splanistocontinuecreatingconceptsandideasthatit isproudof,nomatterhowbigorsmalltheproject. Dimitriosstatesthat, “It’s great to be a speed boat rather than a heavy tanker in the ocean of agencies – it gives you the possibility to turn faster and more flexible.”

PremiumExperienceswithUnmatchedExcellence

“We have been working with CLY for three years now on outstanding projects to create true premium experiences for our consumers. CLY are all about love to detail, creativity and unmatched excellence.”

—NatassjadosAnjos,Brand Manager,TheCoca-ColaCompany

“Every job we did with the CLY team was not only a lot of fun, but also hugely successful. I cannot think of another team with as much power, commitment, heart and perfectionism, 24/7.”

—SusanneHein,HeadofGlobal Marketing,Birkenstock

“In May 2019, CLY organized our executive and customer event during the Americas Conference Miami. Already in the conception phase the agency was a very reliable partner for us. Despite working with a limited budget, the CLY team provided our guests with an unforgettable evening with a lot of creativity, fun and attention to detail. Thank you!”

—SusanneKotysch,DirectorCRCommunications& Events,LufthansaGroup

As an international boutique agency, we believe in exclusive event experiences and unique experiential marketing campaigns, tailored to the specific needs of each of our clients.

CYMORG

Making Tangible Difference to Business Outcomes with Educated Decisions

Digitaltechnologiesarerapidlytransformingtheway oneinteractsandtransactwithoneanother.For organizationstosucceedinthenewparadigm,its employeeswillneedtolearnnewwaystolearn,innovate, andcollaboratetoachieveorganizationalgoals. Thereal lessonofthenewdigitalparadigmisthatbusinessesneedto aligntheirofferingswithwhattheircustomersneed,andit istechnologythatneedstobeincorporatedtobeableto satisfythatneedinimaginativeways.

Tomaintainasustainablerelevanceinthemarketplace,and thatistocontinuallylistentoone’scustomersandbeahead oftheirfutureneeds,Cymorgconstantlyscoursthetech worldforinterestingwaysinwhichitcanimproveits platformandaddnewfunctionalitythatwouldaddeven greatervaluetoitsclients.SriramPadmanabhanis PresidentandFounderofCymorg.Inhisventureat Cymorg,heleverageshis20+years’experienceinbusiness strategy,salesandsoftwareintodesigningandbuildinga platformthatiscloselylinkedtoitsclients'objectives, strategies,andvaluesystem.

BackedbyInsightfulAnalytics

CymorgstartedoutinOctober2016,andforthenextfew years,focusedongettingthebasicsright,usingitsfirstfew implementationstoironoutwrinklesinthesoftware, perfectthemethodologyandimprovetheplatformwith marketfeedback.Itmadetheplatformenterprise-ready,the userexperiencemoreengaging,andtheanalyticsmore insightful.Ithasbeenreadyforthemarket–and importantly,post-COVID,themarketisreadyforCymorg: ifonewantstotrainone’semployeesremotely,andatscale, andifonewantsthetrainingtomakeadifference,one shouldchoosetotalktoCymorg.

Cymorg‘srangeofanalyticalreportsgoesfromthebirds’ eyeviewthereof,tothecompetencyspreadwithinacohort orgroup,tothetrendingofeachindividual’sperformance overtime,totheworm’s-eye-viewofaspecifichypothetical situationandwhatkindofdecisiontheindividual participanttookwhenfacedwithit,andwhyitwas appropriateornot,andtheimplicationsfortheirongoing developmentandcoachingneeds.

UsingHighlyContextualGamifiedSimulations

Cymorgisafirmthathelpsorganizationsandindividuals adapttoandsucceedinthenewdigitalparadigm.Itsfirst solutionisadigitalplatformforassessinganddeveloping organizationaldecision-making,usinghighlycontextual gamifiedsimulations,backedbybehavioralanalytics. Cymorgimprovesorganizationaloutcomesbyimproving thequalityoforganizationaldecision-making.

Cymorghasbeentalkingabouthowsimulationbased experientialtrainingisgoingtobeabsolutelyvitalina digital-firstfuturewhereworkforcesaregeographically distributed,andcollaborationbecomesanessentialskill. Companyusedtointroduceitselfasa‘FutureofWork’

SriramPadmanabhan, President&Founder, Cymorg

company.Itdoesnotdothatanymore.BecauseofCOVID, thefutureisnow.ItisasolutionwhosetimeisNow. COVIDhasmaderemoteworkingapartofeveryone’sjob. Traininghasgoneonline–butislargelyrestrictedto contentgettingpushedouttousers,withabsolutelyno controlonitsconsumption,assimilationanduseinday-todaywork,Cymorgandotherexperientialsolutionsare reallytheonlywaytogo.

DynamicandAdaptiveBusinessSimulations

CymorgisacompanyintheEducationTechnologyspace.It usesdynamicandadaptivebusinesssimulationstofacilitate thetrainingofparticipantsonidentifiedcompetencies, usingmachinelearning,chatbottechnologiesand gamificationtechniquestomakethesituationsasrealistic andcontextualaspossible.Itbelieveseducationisonly successfulifparticipantsareabletoapplythelearningsin reallife.Cymorg’svisionistobeknownandrespectedfor makingatangibledifferencetobusinessoutcomesof individualsororganizations,basedonbettereducated decisions.

Cymorgdoesnotbelieveanyothersimulationsolution offersthislevelofdetailinitsanalyticspackage.Also,

unlikealmosteverysimulationsolution,itisaplatformon whichsimulationscanberapidlyconfiguredtoexact contextandcanbemodifiedandkeptuptodateforyears. ItsauthoringmoduleallowsadminusersfromCymorg’s clientorganizationstobeinfullcontrolofaddingand modifyingscenariosatwill.

GivingbacktotheSociety

Cymorgbelievesnocorporationexistsandthrivesina vacuum.Itistheresponsibilityofeveryprofitable corporationtogivebacktothesocietythathasalloweditto dowell.TheCymorg’svisionforCSRincludesgiving awayitsplatformtosmallfamily-ownedbusinesses,for free,andithopestogettheresoon.

MeetingEvolvingNeedsofClients

“The B2B enterprise software world is complex and fast moving – technology is quickly changing, and customer needs are rapidly evolving. For three decades we have operated in that world and today Nucleus Software serves the world’s most innovative financial institutions in 50 countries worldwide. As part of our ongoing commitment to invest in our people and use innovative technologies to prepare them for the future, we sought out a partner.

Cymorg is that partner. We worked very closely together with them – carefully selecting the scenarios and challenges for our teams. During the past 2 years more than 120 Nucleites have played Cymorg’s games, which have exposed them to a wide range of business scenarios.” —Global Head,TransactionBanking,foraCymorgclientwhohas beenwithCymorgsince2018

IDEAS THAT TOUCHED THE

Alibaba

Thebeginningstoryofoneoftheworld’slargestB2BecommercecompaniesAlibabastartedwithitsfounder,Jack Ma.Itisatotalrags-to-richesstorythatprovessheer dedicationandself-believingisthekey.Bornpoorin communistChina,JackMahadlistoffailuresbutnever stoppedfromtrying.Hefailedinhisuniversityentrance examsandwasrejectedfrommultiplesofjobswhich includedoneoftheworld’slargestfoodfranchiseKFC.He wascaptivatedbytheinternetafterheuseditfirsttime althoughhehadnopreviousknowledgeoftheinternetor anythingrelatedtoit.Hestartedtwointernetenterprises thatfailed,andafterfouryearsofhustling,hefinallystarted alibaba.com.Heagreedtosomeinvestorsandusedallhis connectionstoinvestinhisproject.Andaswecanseethat whatstartedasadreamofJack,hasmadehimtherichest maninChina.

Lamborghini

Startedasatractorcompanyandnowholdingthetagofthe world’sbestsupercarcompanythisishowthejourneyof Lamborghinistarted.Ferruciowasconstantlyfacing troubleswithhisFerrariasit'snotuptothemarkit promised.Themechanicalproblemsledhimtoexplore more,andhefoundthattheclutchusedinFerrariwasthe sameonehewasusinginhistractors.Withhis disappointment,hedecidedtomakeaperfectcarandnow weknowwhatLamborghiniis,Perfection.

Google

OncestartedasaresearchprojectoftwoStanfordcollege graduatesGoogleisnowtheworld’slargestsearchengine.

LarryPageandSergeyBrinmetatStanfordUniversity whiletheywerecompletingtheirgraduationincomputer science.In1996,thepairstartedworktogethertowritea

programforasearchenginecalledBackrub,namedafterits work,whichsupposedtodobacklinkanalysis.Today, Googleisexpandedinnumerousareasofscientificwork andworkingonemergingtechnologies,suchasautomated vehicles,AR,andwirelessinternet.

UBER

WhenunabletofindataxiforhimselfinParis,Travis Kalanicktookthisasabusinessopportunitytolowerthe priceofblack-carfacilitywiththetouchofabutton.Now, UBERisanAmericanmultinationalcompanythatoffers multipleservicessuchaspeer-to-peerridesharing,ride servicehailing,andfooddeliveryservice.Thecompanyis situatedinSanFrancisco.Currently,thecompanyis operatinginover63countriesand785metropolitanareas.

Instagram

Todayeveryoneisonsocialmediaplatformsandit becomesapartofourlives.Instagramisoneofthemost popularsocialmedialplatforms.Itallowstocommunicate, sharephotosandvideos,andmanymore.KevinSystromis thefounderofInstagramandalsoagraduatefromStanford University.HewasalsoapproachedbyMarkZuckerberg, butKevinwantedtocompletehisgraduationfirstand refusedtheopportunity.Theappbecomespopularwithin24 hoursafteritslaunchonIOS.Inninemonths,ithadover7 millionusers,whichalsoincludedhighlyinfluentialcelebs.

These5Successstorieshavedifferentoperatingsectors, timing,andsituationbutonethingismostcommonthatif youhaveideaswhichyoubelieveinandthecourageto presenttheminfrontoftheworldwithoutthefearoffailure thereisnothingthatcanstopyou.Thesecompaniesarean examplethatasmallideacanbringthechangeanda changewhichhaspotentialandcanfulfillthedemandof consumersalwaysacceptedwholeheartedlybytheworld.

Success Stories

Your Go-To Brand For All Things IT

In a world of constant change, we have to adapt. And when it comes to the technology world it’s important that when you jump in, you jump in with two feet, not just one,” says Paul Smith, Owner of Datasmith.

It is safe to say that adapting to change has become inevitable for those involved in the IT industry. In fact, only those companies that have its antennae tuned to signals of change through customer preferences, industry trends, and evolving technology, hold the potential to survive and gain a foothold in their respective markets. Datasmith Network Solutions is one prominent name among such companies.

As a leading Managed and Cloud IT solutions provider, Datasmith has been helping clients stay secure and reach their business goals since its inception in 1986. The company has always been heavily focused on authentic client care. They don’t just solve problems quickly and efficiently – they deliver a personal touch with every project. Technology has become so complex, but you can immediately free yourself of those complexities when your partner has 33+ years of experience in simplifying it – and saving you money. Currently, Datasmith holds a diverse portfolio that serves the distribution, healthcare, finance, education industries, and more. Their ability to serve a wide range of industries comes from utilizing their robust network of IT professionals. They also make it a priority to stay in-the-know on latest technology solutions and focus on creating a roadmap that makes sense for your unique business needs – and that can only come from a partner that has a genuine interest in your business. The client is the priority in everything they do.

“We understand the security landscape is always changing, but our approach to ensure a business has the right-sized network support remains consistent and is shown through client satisfaction,” continues Paul.

Paul has led Datasmith for over 20 years. Under his leadership, the company has become an IT firm that specializes in managed services, as well as data and personal security. After his father’s passing in 1995, Paul dedicated his efforts to getting trained on leading solutions, such as Microsoft, and worked hard on transitioning the company from a product approach to more of a networking approach – and the company quickly transformed. The sudden pressure to reshape is a tool Paul used to grow in the right direction.

When Paul took ownership in 2000, he never once looked back. With every year that passed, his vision on where he wanted to take the company became clearer. In 2012, after joining Trust X, a global IT community, Paul felt an even greater stride towards expansion. The right people and the right workflows continued to fall into place – something that makes Datasmith stand out to this day as told by their clients.

“We have been working with Datasmith for well over 10 years. The team is always willing to help and provide guidance to our company. We are not just a number –they take time to learn your business and what they believe will keep you safe and working efficiently,” says a valued client in the insurance industry.

Paul has always been a visionary. Understanding technology and how it can make people’s lives easier has become a way of life for him. He regularly dives

Build your business around systems, processes, and great people.

“ “

“In order to scale in the year 2021, Datasmith will do what we do best – keep reshaping to cater to the needs that are out there. This includes bundling of services, implementing new tools, marketing, and sales tactics, launching Microsoft Dynamics, focusing on IoT, and keeping a close eye on AI,” says Paul.

The future for Datasmith is undoubtedly a bright one –especially because of the momentum the company has put forth during such an unprecedented time. It has developed a strong online presence that will continue to grow and educate people across New England. In conclusion, Datasmith Network Solutions is equipped to take on any growth strategies it needs to, in order to stay successful for 2021 and beyond.

One-Stop of All Range Digital Solutions

Foundedin2009,DigitalArtflowisafullstack developmentcompanythatstartedwitharchitectural 3Drenderingservices.Italongthewayhaschanged itscoursetowebdevelopmentservices. “Ever since we wanted to revolutionize the way people interact with online products through configurators and planning systems,” the companysays.Currently,thecompanyhas3mature softwaresolutionsthatservedifferentpurposes,allinthe fieldofvisualandinteractiveapplications.

Belowarethehighlightsoftheinterviewconducted betweenInsightsSuccessandDanStefan,CEOofDigital Artflow:

Pleaselistthepopularsolutions/servicesthatmakeyour companystandoutfromthecompetition.(thosewhich youwanttohighlightinthearticle)

Becauseweareafullstackdevelopmentcompany,weare coveringmostofthedevelopmentandDevOpsservicesin ordertodeploytheapps.However,wehaveourexpertise

withsometechnologiesthathavehelpedgrowour company'sreputationsuchas:buildingvisualbased applicationsusing2Dand3Drenderingwiththehelpof three.js,Babylon.jsandpixi.jsframeworks.Experience withAPIs,RestAPI,integratingoursolutionswithknown ecommerceplatformsandERPsystems.Also,wehave extensiveexperienceincreatinginternaloperation platformsforbusinessesusingLaravel.Inaddition,wehelp ourclientsbuildtheire-commercesiteandWordPress developmentserviceswhenneeded.

Takeourreadersthroughyourjourneysbeingatthe helmofthecompany. OneofthemainchallengesIfacedwasbeingabletoform andmaintainateamthatwouldliterallydefinethecompany andbeabletorelyonmajorprojects.Ineededtolearnand implementbettermanagement,toorganizemyteam,to followprioritiesandtomakesurethateveryoneishappyin theirrole.AsCEO,Ihavemeetandworkedwithover200 clientsin20countriesaroundtheworld,withpeoplefrom

differentcultures,needsandaspirations.That'showI learnedmoreaboutpeople,aboutfamilieswhohaveowned businessesforgenerations,startingfromjustaWordPress websitetoacompletedigitaltransformationhelpingto bringtheirbusinesstotoday'scontext.Thisisajourneythat continuestoday,bringingmorechallengesduringthis pandemicperiodwithlotsofcomplicatedsituations.

Asthefounder/CEO/Director,whatisyouropinionon theimpactofthecurrentpandemicontheIndustry? Thepandemiceventhasaffectedmostindustries,butall reportsshowthatdigitalizationisapriorityforthenextfew years.Digitalcommerce,internalonlineoperationsand marketingarethepillarsforsavingmanybusinesses. Therefore,Ibelievethatsoftwaredevelopmentand technologyingeneralwillplayamajorroleinreviving manyindustries.

Whatisyouropiniononthenecessityforbusinessesto aligntheirofferingswithnewertechnological developments?

I'mnottheonlyonewhosaysthatmostbusinessesthatsell goodsandservicesneedtoadoptnewtechnologyassoonas possibletostaycompetitive.Ifcompanieswanttostay connectedwithcustomers,theyneedtoimprovetheir onlinepresencewherethecrowdis.Also,foranycompany thatwantstoscaleitsbusiness,itwillneedmore technologytobecomemoreefficientespeciallyinthe productionandsalesprocess.Withoutcontinuousalignment withtechnology,abusinessisdoomedtodisappear.

WhatisyourideaofCorporateSocialResponsibility?

Ibelievethatifentrepreneursaretosucceed,theymust haveaviable,sustainable,andequitablebusinessculturein theircompany.Ifyoudonothavethesevaluesinyour company,thenthebusinessisjustatooltomakeaprofit.

Howdoyouenvisiononsustainingyourcompany’s competencyinacutthroatandvolatileworldof business?Wheredoyouseeyourcompanyinthenext fiveyears?

WeatDigitalArtflow,inordertosurviveinthisvolatile businessworld,alwaysreinventourselvesbycourageously adoptingnewtechnologieswhenevernecessarytostay aheadoftime.

ClientsTestimonial

“The completed tool has led to an increase in business. It’s visually stunning and the client has received phenomenal feedback from third-party dealers, customers, and the internal team. Digital Artflow surpassed the client’s expectations in their project management and technical delivery.”

AngeloSantaniello,KrowneMetal Corporation

"Digital Artflow managed to exceed our expectations and was able to implement the requests we had." DonovanRucastle,Rucastle Media

"The Digital Artflow team put significant effort into understanding the requirements and intricacies of their client.” MattWood,The WiseCompany

EDAFIO TECHNOLOGY PARTNERS

Taking Care of Behind the IT Scenes

Newadvancesandtechnologiesarerewriting businessruleseveryday,andbringingmany organizationsatatippingpoint,whichleavesus askingacriticalquestion.Areyouconfidentyour informationinfrastructureisalignedtomeetyourpresent objectivesandfuturebusinessgoals?

EdafioTechnologyPartnerswillmakeyourITwork.The companyisnotonlyfocusedonjustsolvingandpreventing problemsbutiscommittedtothecommunitiesinwhichit livesandworks.Inaninterviewconductedbetween Insights Success andKennyKinley-President/CEOof EdafioTechnologyPartnersprovidestheappropriate counselandpropertoolsthatstrengthenthecorevaluesof thebusiness.

Belowarethehighlightsoftheinterview:

GiveusabriefoverviewofEdafioanditsjourneysince itsinception: Whenlocalinformationtechnologycompaniescouldn't meettheneedsoftheLittleRock-basedaccountingfirm JPMSandmanyofitsclients,thefirm'spartnersdecidedto respondtothedemand,andEdafioTechnologyPartners wasbornin1999.Today,weareisArkansas'slargestfullservicetechnologyproviderandrankedoneofthetop managedserviceproviders(MSP)inthenation,with multiplerecognitionsforBusinessoftheYear,BestPlaces toWork,andMostAdmiredITCompanyinArkansas,to nameafew.Currentlywehaveover107associates, certifiedengineersandspecialistsandweexpecttosurpass 120associatesbytheendof2021.Over90%ofthestaff dedicatetheirtimeandexpertisetomakingourclients' networkssafebyprovidingawiderangeofITmanagement andconsultingservicesalongwithcloudcomputingand

Cybersecurity. EdafioisalsoaUCS/SOC2Type2 Certified,ensuringthehighestleveloftrustandpeaceof mindfortheirclients.

Pleaselistthepopularservicesthatmakeyourcompany standoutfromthecompetition. First,asbusinesspartners,weareoftenonsiteatourclient's placeofbusinessbyvirtueofourlocationandorientation. Wealwaysstrivetohelpourclientsrunaprotectedand successfulbusiness,tailoringourservicestoourclients’ individualneeds.Wearenotinterestedinbeingthat“callus-when-something-breaks”kindofprovider...thatisnot ourmodel.Instead,wehaveaseatatthetable.Wewantto bethere,servingasavirtualCIOandthinkingandactingas ifitwereourbusinessandthatweareresponsibleforits dailyoperation.Secondly,weprovidemid-levelto enterprisecompaniesaccesstoworld-classexpertisewith themosttalentedteamofspecialistsintheindustry.Our goalistobethemostaccessibleandresponsivetechnology specialistsintheregion.AtEdafio,wesegmentour offeringsintofivedifferentpillars.

ThefirstisaroundInformationTechnologyConsulting.We cancomealongsideorganizations'ITdepartmentsandassist themwithprojectsandanythingtheyneedfromstaff augmentationoradditionalexpertise.That'sonepieceof ourbusiness.

ThesecondpieceistheInformationTechnology Managementservices.Thismeansweperformtotal managedITservices.We'vebeenprovidingthesetwo pillarsforover20years.Theyarethecoretoourbusiness. Theotherthreepillarsarerelativelynewthingswe've addedoverthelastfiveyears.

Thethirdiscloudcomputing.Weallknowthatthecloudis anecessarytopicformanycompaniesrightnow.We'vegot acloudcomputingpracticethatcanhelpyoudetermine whattypeofcloudsystemyouneed.

ThefourthisCybersecurity,andjustlikethecloud, Cybersecurityisabigtopicforallbusinessesofallsizes. We'vegotadedicatedcyberteamthatperformsrisk assessments,alltypesofcyberremediationwork,and training.

Thenthefifthpillarishealthcareconsulting.Weadded healthcareaboutfiveyearsagobecauseabouttwo-thirdsof ourbusinessishealthcare.

HowdoyouuniteBusinessSolutionswithEdafio's easier,faster,andmorecost-effectivetechnological services?

ThisquestiongoestotheheartofwhyEdafioTechnology Partnersexistsandwhatdifferentiatesusfromour competitors.PuttingcommitmenttoourclientsFIRSTin ourcorevaluesisalsothefirststepin"unitingbusiness solutionswithmoreaccessible,fasterandcost-effective technologyservices."Itstartswithsomethingas rudimentaryaslistening—gettingtoknowourclientsas peopleandstrivingtounderstandtheclient'sbusiness.Just aseverypersonisunique,everybusinessisunique,andwe couldneveraccomplishthegoalsimplicitinthisquestion withacookie-cutterapproach.Therearetoomanyservice providersthatsimplywanttopushandselltheirproducts —buthowcantherebeabusinesssolutionwithoutfirst andfullygraspingthebusinessproblem?

Inpracticalterms,weconductassessmentsandinterviews todevelopabaselineorbenchmarkrepresentingthestateof thecurrentenvironment.Thenweworkwithourclientto layoutadesiredfuturestate...sothatwealwayshave somethingtomeasureourprogressagainst.

Howdoyouenvisiononsustainingyourcompany's competencyinacutthroatandvolatileworldof business?Wheredoyouseeyourcompanyinthenext fiveyears?

Yousee,mostofourcounterpartsofferoneortwocore

Kenny Kinley President, and CEO Edafio Technology Partners

capabilitieswhileprovidingafullrangeofintegrated services.Theresimplyaren'tothertechnologyfirmsthat provideEdafio'sworld-classcapabilities…inourclients' backyardswiththebenchstrengthtoemployanonsite clientmodel—andarealcommitmenttotheirsecurity, sustainability,scalability,andsuccessthatweprovide.We liveandworkwhereourclientsliveandwork.Weaspireto bringthemawiderangeofagileservices—from healthcareconsultingandcomprehensiveCybersecurity consultingtocloudcomputing.

Ouruniqueapproachoffersmuchmore,including diagnosingandmanagingnetworkproblemsthrougha business-orientedassessment.Intheend,thegoalhastobe biggerthanmakingmoney.Forus,ithasbeentobecomea valuedpartnertobusinesses.Nothingcanbeachieved withoutpassion,andEdafioispassionateaboutmaking informationtechnologyworkforacompany.

“Culture is driven by core values, and ours are commitment to our clients' success, unquestionable integrity, and a genuine one-team approach in how we work both internally and with our clients.”

t'sacomplexworld!Today'sbusinesschallengesareInotassimpleorlinearastheywere12monthsago. Everybusinessislookingforwaystomaximizetheir growthduringtheseuncertainCOVID-19timesbyreaching outtousersandbuyersinnewgeographies.

Remoteworkandlock-downmeasuresmeanseveryoneis homeandeveryoneisonline.Thequestionnowis"Howdo Ireachmorecompaniesandbuyersiftheyareallonline?"I caninvestmoreinincreasingmyadvertisingspendand improvemySEO.Butthatiswhateveryothercompetitoris doing–soit'saRedOceanofcompetitiononreachingnew buyers.

Alternatively,Icanlocalizemycontent!Aone-time investmentthatdeliversaguaranteedROIasithasbeen proventhatusersandbuyersaremorelikelytobuyyour productorserviceifitislocalizedandtheinformationisin theirnativelanguage.

Wehavewitnessedtheskyrocketinggrowthoflanguage servicesandlocalizedcontent.Herearesomeofthemost importanttrendsinthelanguageindustrytowatchoutforin 2021.

Augmentedintelligenceisdominatingthelanguage space

HowaccurateisyourMachineTranslation?

Wrongquestion.Machinetranslationisnotsupposedtobe comparedwithhumantranslation.MachineTranslationisa toolthatenhancesthetranslationprocess,improvesspeed andsavestimeandmoney.

BycombiningArtificialIntelligenceandHuman Intelligenceyoucandeliveretterqualitythanstandard humanoutput–inafractionofthetime.Thatiswhatis knownasAugmentedIntelligence

AlthoughAItechnologyhasgrownbyleapsandboundsin previousyears,somuchsothatithasovertakenhuman abilityinareaslikediseasediagnosticsanddriving cars,itstillfallsshortwhenitcomesto language.Thisisn'ttosaythatlanguage AIinthelanguageindustryisn't powerful-quitethecontrary. Machinescantranslatelarge documentsinstantaneously, carryonasimple conversation,produce writtentexts,anddoa myriadofotherthings thatmakeourday-todayliveseasier.But

Nour Hussein, Chief Growth Officer Tarjama

Tech Insight

despitethis,fullrelianceonAIforlanguageisstillafarway offandhumansremainintegraltothelanguagespace. AugmentedintelligenceusesAIandmachinelearningto enhancehumanintelligenceratherthanreplaceitoroperate independentlyofit.It'sdesignedtosupport,improveand developwhathumanscandoontheirown.Inthelanguage space,augmentedintelligenceistakingover,wherewerely onbothartificialandhumanintelligenceworkingtogether, hand-in-hand.

Forinstance,languagetechnologiesandCATtoolssuchas translationmemoryandtranslationmanagementsystems (TMS)playaveryimportantroleinhelpinglinguistswork athigherefficiency,productivity,andquality.AtTarjama, wedevelopedourownproprietaryTMSthathasabuilt-in machinetranslationandtranslationmemory,whichhas resultedinasignificantlyfasterturnaroundtimeforour clients,stricterlevelsofsecurity,andmoreconsistent translationsacrossavarietyofbusinessesandsectors.Inthe ageofremotework,thisalsoenableslinguists,translators, editors,andprojectmanagerstohaveasharedvirtual workplacethat'son-the-cloud.

MTPEtakesthespotlight

Machinetranslationhasbecomeanintegralpartofthe localizationindustryandthatwillcontinueevenmoresoin 2021.Withtheincreasingdemandforlocalizedcontent fromconsumersworldwide,companiesareseekingfaster delivery,lowercosts,andhigherqualityfortheir multilingualcontent.Companiesmustbeableto communicateeffectivelyacrossalllanguageswith remarkablespeedandaccuracy.ThisiswhereMachine TranslationPostEditing(MTPE)comesinasawonderful solution.MTPEusesmachinetoinitiallydeliverinstant translations,whicharetheneditedandrefinedbyhuman translators.UsingMTPEallowscompaniestoexpeditetheir contentdeliverycyclewhileleavingspaceforhuman translatorstodeep-diveandperfectthecreativeelementsof thecontent.Sincemachinetranslationdoestheheavy-lifting ofword-for-wordtranslations,humanscannowfocuson

refiningthetranslatedcontentthroughtranscreationand localization.Inthelanguageindustry,companieswhofail toadapttheirprocessesandworkflowstothedigitalreality wecurrentlyliveinwillrisktoomuch.

Aneedfortranscreationskillandtalent

Wehavewitnessedthedrasticshiftfromtranslationto transcreationoverthepastyears.Globalcompaniesarenow lookingforwaystoemotionallyconnectwiththeirforeign audiencewhilebuildingaconsistentbrandidentityacross allcountries.Whiletranslatorsconvertword-for-wordtext sothatit'sunderstoodclearlybyaforeignaudience, transcreatorsdelivertheintendedmessageinanew language,whichoftenincludesacompletereimagingof yourcontentsothatitresonatesbetterwithadifferent culture.Sincemachinetranslationcantranslateeffectively, LSPsandcompaniesmustlookforcreativetranscreators whocaneffectivelywrite,reimagineandcommunicate–notmerelytranslate.Ontheworkforceside,translatorswho wanttostayinthegamemustupskillbydevelopingtheir creative,emotional,andcognitiveskills.

Theriseofe-learningande-commercelocalization

E-learningande-commercehavewitnessedahugerisein popularityanddemandtotheCOVID-19pandemic.With studentsworldwideresortingtoonlinelearningsotheycan continuetheirstudies,e-learninghasbecomemorerelevant thaneverbefore.E-commerceisalsowitnessinghuge growth,withshoppersusingonlineshoppingforthe convenience,availability,andsecurityitbrings.Oneofthe greatestthingsaboutbothe-learningande-commerceis thatanyonecanaccesstheplatformsfromanywhereacross theglobe.However,withthisrisecomesapressingneedto provideaudienceswithlocalizedandrelevantonline experiences.Inthelanguageindustry,we'vewitnesseda massiveriseinlocalizationneedsfrome-learningandecommerceclients,andweexpectthatthesesectorswill continuetogrowexponentiallyinthefuture.

Geniusthingks

Outperforming the Market by Providing Ground-breaking Solutions

echnologyisevolvingprintingsolutionsatarapid

Tpace.3Dprintingisalsoknownasadditive manufacturing.Additivereferstosuccessive additionofthinlayerstocreateanobject.Almostall3D printingtechnologiesaresimilarastheycreateanobject layerbylayerwhichcreatescomplexshapes.Taking3D Printingtoawholenewlevel,theportfolioof Geniusthingksconsistsofamultitudeofpatentsthat designproductionscaled3Dprintingeasier,faster,more flexible,costefficientandportable.Geniusthingksderives fromGeniusprinterswithwhichitsCEOMarkusUlrich startedin2013.Afteralotof3Dprintingpatents,he receivedofferstothinkaboutdrones,pascalizingjuice presses,smartbullets,electriccars,pandemicmasks, habitatredensificationofasmallstate,chargingstationsfor e-cars,educationaltoysandsomeotherprojectsthatarein thepipeline.MarkusstatesthatifonestartswithfundamentalquestionslikeWHYitisinsteadofacceptingWHATit is,oneisonanever-endingjourney.

ThrivingonNew3DPrintingTechnologies

Inordertoputallprojectsintoashell,Markusfoundedthe technicalthinktankGeniusthingksthatinheritedthepatents ofGeniusprintersandwentontodevelopabroaderpath. Stillmostofitsprinter-patent-solutionsoutperformthe market,butGeniusthingkscouldn’trefusetheinvitationsto lookintootherindustriesandprovidegroundbreaking solutions.YetGeniusthingkskeepsonthinkingaboutnew 3Dprintingtechnologies.EverypatentatGeniusthingks startsasanidea,isrefinedintoaconceptandisformedinto ausefulproduct.Letusbelowtakethelookattwoamong themanypatentsoftheGeniusthingks.

GiantPrinter-TurningValvePrint-head

ThispatentbyGeniusthingkspresentsamethodfor producingthree-dimensionalobjectsviaarotarythroughput andshapevariablenozzle,highviscositydyeableresinand ceiling-mountedrobotarmforcreatingprintingthatisas verticalaspossiblerelativetothepreviouslycreatedlayer,

regardlessoffixedlayerheightsandwidths.Aboxless design,whosescalabilityishardlylimited,andwhichcan producealmostfull-color,life-sizeobjectsofpreviously barelyprintablesizebothextremelyfastanddetailed.Areas ofapplication:prototypeconstruction,largemodels, furnitureindustry,cardesign,illustrativeobjects,etc.

Hyperfusion-TheWorld´sfastestMetalPrinter

TheHyperfusionpatentseriescoversfindingsaroundthe mostinterestingmaterialswiththefastestprocessing capabilitiesforthemostinterestedusergroupthatwaits sincedecades:Realmassproductionfortheindustry!

Continuous-cold-laidmicro-melt-compacted3Dprintingof sinterablemetal,plasticorceramicpowderonanunheated powderbedthroughaprintheadcarousel.Thisinvention relatestoamethodforalayeredproductionofthreedimensionalobjects,inparticularplanarlayeredviaa printheadcarouselforthesimultaneouscreationofmultiple layersontoacontinuouslyloweringZ-table.Thepowder bedballsarebinder-lesslocallyconnected,WITHOUTbed heatingandWITHOUTawaveemitter.Worsesystems enterthestockmarketsasunicorns(pre-IPOValue> 1billion)thesedays.

KeepingTrackofInnovation

Withinthelastfewyears,itbecameobviousthatdronesare becominganever-increasingpartofmanyfieldsofwork, civilandmilitarytasksalikeandeventuallyeverydaylife. Companiesnotadaptingnow,willlooseatrackofinnovationandwillhaveahardtimemakingupthatshortfall. Geniusthingksiskeepingatrackofinnovationbyworking ondelicatefieldsregardingsensortechnologyandthe associatedtaskstosensor-carryingdrones.

BeingBetterPreparedforToughTimes

DuringthepandemicGeniusthingkswrotethatnoreal pandemicmaskswereavailableandwroteapaperwitha suggestiontoredefinethemasknormsinordertobebetter preparedforthenextpandemic.Butsofarpoliticiansand administratorsseemtobenotinterestedinlookingahead.

DynamicLoadManagement-Wallboxes

AstheCO2agreementsforcethecountriestoreduce emissionsandsubsidizethee-cars,Geniusthingksproduced acyberneticallycontrollingunitthatdoesn’tproduce overloads.Thiswallboxwillbeavailableinafewweeks.

CreatingaGameChangerProductionLayers

GeniusthingksalsodesignedanEVwithmanysurprising featuresthatwillcometoaprototypeattheendofthisyear. EVforGeniusthingksiselectricallypowered,wherethe powersourceisdependentontechnologicaldevelopments inthefuture,soacompanywillhaveablackboxbetween thehubmotors,thiscanbeabattery,acell,ahydrogen combustionengineorwhatever,Geniusthingksisopenin thatregard.Inordertoenabletheproductionofcars, Geniusthingkscreatedanewproductionlayerthatisatotal gamechanger:Infuturethereisaproducerofaproduct, andaproduceroftheproductionsite.Thefirstisincharge ofrawmaterialarrivingjustintimeanddeliveryand marketing,branding,etc.Thelatterproducestheproduction machinesandplansthefactoryandtheproduct.So,every investorgrouporcountrycanbecomecarproducer,they justorderthewholefactory.It’slikeagigafactory2.0,and Geniusthingkscallsitthehyperfactory.

ContinuingtoGrowasMoreSpecialistsareApplying

GeniusthingksthinksalotaboutdevelopingAfricaand wantstooffertheliquid-conservinghighpressurepressas wellasthecarproductioninordertoimprovelife-quality there.Governmentsseekadvice,andGeniusthingkswill continuetogrowasmorespecialistsareattracted,and offerswidenitspath,it’sthesuccessofunexpected solutionsthatmakesGeniusthingksreputed.

InvestorsareWelcome

Thisthinktankhasagreatpotentialandisthrivingto developmoreandmoreprototypesasproofofconcept. Therefore,Geniusthingksisseekingforinvestors,funding 1-10mio$.

Geniusthingks thrives on thinking about new 3D printing technologies.

Here, every patent starts as an idea, is refined into a concept and is formed into a useful product.

“ “

MarkusUlrich, CEO, Geniusthingks

Oering Strategic Irrigation Management Solutions GROGURU

TheBreakthrough

Inlate2015,Farooqjoined-upwithJeffCampbell,PhD,a physicist,withexpertiseinsoilmoisturesensordesigner andnearfieldcommunicationtechnology,andthecompany pivotedtofocusonstrategicirrigationmanagementinthe commercialagriculturespace.JeffCampbellhadexperience installingcable-basedsoilsensorsinbroad-acrerowcrops, andwhendoingandinstall,knee-deepinmud,hethought “theremustbeabetterway”.FarooqandJeffteamedupon thedevelopmentofasystemsolutionincludingthe company’spatentedsoilsensors,patentedalgorithmsand systemapproach,andpatentedwirelessunderground system(WUGS).

In2017,PatrickHenry,aserialentrepreneurandAngel investorstartedworkingwithGroGuruasaninvestorand advisorandjoinedthecompanyasthethirdCo-founderand CEOinmid-2018.Thisledarapidexpansionintheskill baseandproductroadmap,includingthehiringofDavid Sloane,PhD,asthecompany’sChiefAgronomist,and VinceFerranteasheadofsales.In2019thefirstwireless undergroundsystems(WUGS)wereinstalledandthishas provedtobeawinningproductinthewesterncornbelt, whereGroGuruisrapidlygaininggreattractionwithinthe industry.

StrategicSolutions

gricultureisessentialforthesustenanceofthe

Ahumanraceanditismorethanjustplantingafew randomcropsinawide-openfield.Plantsneedto benurturedbeforetheycannurtureusandacrucial resourceforthesameiswater.Determiningthecorrect amountofwatertobeusedforirrigationcanmakealotof differencetocropyieldandcropqualityandcanalsobean arduoustask.Plants,unlikeushumans,aren’tprivileged enoughtocommunicatetheirneeds.Thoughtheydoshow signs,moreoftenthannot,weareill-equippedto understandthosesigns.

Facinga‘brownthumb’,frustratedwiththewatering systemathishomegardenandstrugglingtokeepplants fromdying,FarooqAnjum,PhD,anengineerwith expertiseinwirelesssystems,machinelearningand cybersecuritywaslookingforasolution.Hethoughtthat theremustbeabetterwayandwentontoestablishhis company,GroGuruin2014ashekeptlookingfora solutionthatcouldhelphimandalsoprovetobeusefulfor thewideragrimarket.

GroGuruisallaboutstrategicirrigationmanagement.Their missionistohelpfarmersmakemoremoneybyincreasing cropyieldandmoreefficientlyusingwaterandotherscarce resourcesefficientlyandsustainable.Thishelpsinthebig picturewherewewillneedtoincreasetheworld’sfood supplyby50percentbytheyear2050,andover70%of theworld’sfreshwatersupplyisalreadyusedforagriculture irrigation.

GroGuru’ssystemsolutionincludessoilsensors,communicationstelemetry,Cloud-basedsoftware,andanintuitive, farmer-friendlyuserinterfacethatfarmerscanassesson theircomputer,tabletormobiledevice.Thesolution enablesstrategicirrigationmanagementofrowcropsand permanentplantingsthatresultina10-20%increaseincrop yield,whilstsimultaneously,reducinginputcostsby1020%.Theresultisasubstantialincreaseinprofitabilityand sustainabilityforfarmersandirrigators.Theofferingissold asaSoftwareasaService(SaaS)subscription.

Patrick Henry President & CEO

AStreamlinedApproach

Farmershavebeenusingsoilmoisturesensorstoimprove irrigationmanagementfordecadeshoweverithasalways beenabespoke,consultingstyleapproachwithmany individualsandnoindustry-wideleader.Thereasonforthis decentralisedapproach,explainsGroGuru’steam,hasbeen theinabilitytoscaletheannualinstallationandremovalof sensorsinrowcrops.Ithasalsobeenhamperedbytheneed forhigher-levelunderstandingandnocompanyhasbeen abletotrulycaptureagronomyintoartificialintelligence andmachinelearning.

GroGuru’smissionistobetheclearindustry-wideleader throughitsabilitytobringscalabilitytoon-farmmonitoring ofcrops.Itisthecompany’svisiontobeabletobringtrue artificialagronomicintelligencetofarmersthatwillenable themtobemoreproductiveandmoresustainablearound theworld.

ATeamBuilttoSucceed

GroGuruhasassembledaworld-classteamofexpertsinthe keyareasofsoftwareandhardwaredevelopment,agronomy,strategicirrigationmanagement,businessleadership, andagri-business. “The key personality of our business is confidence. We have deep industry and technical knowledge and we know what is required to succeed,” saysPatrick.

Someoftheindustryachievementstodateincludewinning numerousindustrypitchcompetitions,acceptanceinto premierAgTechacceleratorprogramsincludingAgLaunch, SVG-ThriveandTheYieldLab.GroGuruisalsothefirst

andonlycompanytoprovideawirelessunderground solution.ThecompanyrecentlywasthefirstAgTech company,tosuccessfullyraiseanequitycrowdfunding roundoffinancingover$2milliononWeFunder,onethe mostsuccessfulfundraisersusingaRegulation Crowdfundingplatform.

StayingRelevantandintheCompetition

Overthenext5years,GroGuruwillfine-tuneit’sArtificial IntelligenceandMachineLearningalgorithmstoprovide industry-leadingautomateddecisionsupportthatwill enabletheentireirrigationindustrytobefarmoreefficient withdwindlingresources. “Our permanently installed sensors will enable closed-loop automated control of irrigation systems. Essentially this will create smart irrigation controllers that will think for themselves and turn all irrigation farmers into experts,” saysFarooq.

StayingaheadofthecompetitionrequiresGroGurutobe nimbleyetfocused.Ithasthedeepindustryexpertiseand leverageswideindustrynetworkstobetterunderstand industryrequirements.Patrickadds, “We stay close to our customers and we listen. This ensures we build products that farmers want to buy rather than trying to sell them something that we built. We use a lot of contractors to get projects completed quickly but also enabling GroGuru to assemble different skill sets quickly if we need to pivot to meet market opportunities.”

InTimetoCome

GroGuru’smostimmediateplanswillbetoleveragethe scalabilitythatitswirelessundergroundsensorswillbring totheindustryandtoexpanditsdealernetwork.Italsohas asoftwaredevelopmentplanthatwillelevateGroGuru technologytotheundisputedindustryleaderinirrigation decisionsupport.

“

“

GroGuru suppliesaninnovative hardware-enabled subscription-basedsolution tofarmersthatenables optimalirrigation.

Raed Mohammed Dawood, Director of Branding, Communicaons and Corporate Affairs Ooredoo Oman

Ooredoo Oman

Enriching Digital Lives of People in Oman

ithamissiontocreatearobustcompanythat

WwillservethepeopleoftheSultanateand becomeanemployerofchoiceforbudding Omanitalent,OoredooOmanwasincepted.Itwas foundedandregisteredin2004andlauncheditsservicesin 2005.Today,itisanintegratedservicescommunications operatorservingaround2millioncustomersacrossthe Sultanate.Itsjourneyhasbeenfocusedonsupporting Oman’sdigitaltransformation,cateringtothecountry’s ever-evolvingonlineandcommunicationsneeds,while fulfillingitspromisetoenrichitscustomers’digitallives. InaninterviewwithInsightsSuccess,RaedMohammed Dawood,theDirectorofBranding,Communicationsand CorporateAffairsofthecompanyshareshowbyinvesting initssuperfastnetwork,usingtransformativetechnologies suchascloudservices,IoT,andotherhigh-growthsectors, OoredooishelpingtoputOmanfirmlyintheglobalrace whenitcomestodigitalinnovation.

Below are the highlights of the interview:

Whatwerethechallengesthatcameacrossfoundingthe organizationin2004?

Omanisacompetitivemarket,giventherelativelysmall population,butwehavecarvedapositionforourselves throughourgreatvalueproductsandservices,fantastic networkandawesome,digitalfirstcustomerexperience. Andthiscompetitivenesshasactuallydrivenalotmore innovation,makingforaverydynamicsector.Amongour achievementstodatearehavingsuccessfullysetuponeof thefastestmobilenetworksinthecountry,coveringover 95%ofthepopulationwith4Gandwithatotalpopulation

coverageofover99%acrossallofourservices.Wealso launchedour5GHomeInternetin2020settingthescene forwhatistocomefromusinthenearfuture.

Beinganexperiencedbusinessleader,whatisyour opinionregardingtheimpactoftheCOVID-19 pandemicontheTelecommunicationsIndustry?And howhasOoredooOmanmanagedtoovercomethis significantchallenge?

Duringthepandemic,theindustryhadtocatertoincreased datademands,keepnetworksrunningsmoothly,and supportcustomersworking,learning,andstayingathome, whileadaptingtoavastlydifferentworkingenvironment ourselves.Wehadaclearstrategyfor2020,whichwasto protectstaff,protectthenetwork,serveourcustomers,and supportthegovernment.Thiswasfulfilledinanumberof waysfrommeetingtheincreasingdemandfordigital servicestokeepingouremployeesathomeforaslongas possible.Infact,wewereamongthefirstorganisationsin thecountrytoactivatework-from-homeprotocols,while ensuringemployeeshadboththetechnologyandthe capabilitiestodoso.Fromthebeginningwetookitnotasa challenge,butasanopportunityforustoadoptamoreagile digitalculture.Meanwhile,weenabledpeopleto communicatewiththosetheylove,andensuredthat businessesandbusinesspeoplecouldcontinuetofunction successfullyfromhome.

Whatisyourthoughtonthenecessityofapositivework culture?Inwhatwaysdoyouimplementitatyour organization?

Weknowthatapositiveworkcultureleadstogreater

organisationaleffectiveness.Forus,it’sdonethrough nurturingarelationshipwithourteamsandmakingsure theyfeelheard.Forexample,duringthepandemicwhenwe wereallworkingfromhome,weuseddigitaltoolslike socialmedia,WhatsApp,SkypeandFacebookWorkplace, tokeepinconstantcontact,maintainaspiritof camaraderie,andkeepoureyesandearsopenabouthow everyonewasfeeling.Thankfully,theoveralloutcomes havebeenpositive.Amongourpeople,whenaskedina survey,95%ofourfamilymemberssaidtheywerehappy withthework-from-homearrangements.

InwhatwayshasOoredooOmancontributedtothe community?Ifgivenachance,whatchangewouldyou bringinprovidinggrowthopportunitiestostimulate humangrowth

WeconsiderourselvesanintegralmemberofOmani societyandasaresult,ourcorporatesocialresponsibilityis gearedtowardsmakingthelivesoffamiliesbetter.Through ourOoredooGoodwillprogramme,wecontinueto contributetowomen’sempowerment,educationand entrepreneurship,promotingthesustainabledevelopmentof communitiesacrossthecountry.Wearealsoworkinghard tofulfilourmissionasadigitalenabler,supportingOman’s 2040visiontobecomeatechnologically-advancedand knowledge-basedeconomybyprovidingpeoplewithmore waystobedigital.

Inthelastyearalone,weprovidedsupporttoanumberof organisationscountrywide.TheseincludetheAl-Wafa RehabilitationCentreforDisabledChildren,whereweset up‘sensoryrooms’;theAlNoorAssociationfortheBlind, throughdonationsofdigitaldevicestoenablelearning;and totheOmanAssociationfortheDisabledinAlBuraimiand

theOmaniBahjahOrphanSocietyinSalalah,tosupportthe ‘SaturdayMarket’inDhofar,wherefamiliesareprovideda uniqueplatformtobolstertheirincomeandshowcasetheir talents.TheGoodwillteamalsodesignedandimplemented two‘DigitalEntertainmentRooms’forthePaediatric CancerandPaediatricSurgeryroomsattheRoyalHospital. WhenCOVID-19hit,ourprioritieschangedandwewere abletomobilisequicklytoredirectoureffortstowards initiativesthathelpedthenationwidefighttostopthevirus’ spreadandmitigateitswiderimpacts.SinceMarch,we donatedmedicaltestingsuppliesandequipmenttoa numberofhospitalsacrossOman.Toaddressthesudden andunanticipatedclosingofschoolsandeducational institutions,wesignedwiththeMinistryofEducationto supporttheireducationportal.Wealsosponsored ‘EDUFIRE’,aplatformdesignedtoenablestudents graduatingfromhighschooltochoosetheircollegeor universityonline.

Whatisyourvisionforthecompanyforthenextfive years?

Weareexpandingourconnectivity,services,digital enablementandourpositiveimpactinthecommunity.

We'reoneofthelargestFDIsinOmanandwewillcontinue investinginthecountryandourpeople,whilesupporting Oman’sVision2040tobecomeadigitally-advancedand knowledge-basedeconomy

We’realsoanticipatingalotofmomentumontechnologies like5GandIoT.We’vebeenhardatworkinpreparationfor thisforsomeyearsnowmakingsurewearereadywiththe infrastructurethatwillenableustotakethecountry’s digitallandscapetothenextlevel.

We are on a mission to empower customers across Oman to access and enjoy the internet in a way that is personal and unique to them.

Delivering Integrated Digital Experience by Secure Instant Payments

Transitiontothedigitalizationisnolongeranoption forcompaniesbutavitaltransformationobligation forexistingcompanies.Andthisneedofdelivering digitalsolutionsisheightenedbythepandemicduetothe pandemicrestrictions.Intheageofglobaldigitization,the safety,securityandprotectionofdigitaldataisakey concern.Whetherforendusersorprofessionals,itismore thannecessarytobeabletoturntoasafe,secureand reliabledigitalsolutionforallfinance-relatedtasks.Thisis preciselywhatPaytweakoffersastheleaderinsecure multi-channelremotepayment.ThierryMeimounisthe FounderandCEOofPaytweak.Paytweak,createdin 2015inFranceisaFintechcompanyspecializedinmaking securepayments.Itsplatformoffersanintegrateddigital experiencetosecureinstantpaymentwhenpurchasingat retailstoreand/oronlineusingsmartphones&tablets, withoutdelay,withoutintermediariesorcommission.Its maincustomersareretailers,onlinedistributors,shipping companies,tour&traveloperators.

IdeaintoaWorld-RenownedConcept

ForThierryitisexhilarating,excitingaswellassometimes constraining,beingattheoriginofthecreationofa companylikePaytweakbecauseofthesatisfactionheis experiencingofseeinganidearesultingfromownlife experiencebecomeaworld-renownedconceptthattoday inspireshundredsofcompanies,butitalsomeansfacingthe riseofanevermorelivelyandaggressivepaymentmarket. “Knowing how to remain faithful to one's basic ideals, accepting the sharing of one's own project in the deployment of a flourishing company while remaining the pillar of a system that today needs to be tested a little more and more to keep it at the top level, far from attempts to compete” thisisthemissionoftheentrepreneurthat Thierryis.

ChallengingCompetitiveLandscape

PaytweakisaFintech,sobyitsverynature,itdrivento challengethecompetitivelandscape,stayonestepahead andremainveryrelevant.Innovationhasalwaysbeenthe corecodeofexistenceofPaytweakanditsfounder. Identifyingandcreatingwhatdoesnotyetexist,bringing solutionstoproblemsbeforetheyhappenandtweakingand tendingtoclientservicesthatarestillscattered,thisis

Paytweak'sguidingstarandraison-d’être.TheLinkit makesatPaytweakismuchmorethanareferencepayment linkoralinkbetweenmerchantsandconsumers,it’s PaytweakpositionedasaCoreLinkinthechainthat connectsthecontemporarypaymentworldtothefuture innovativejourneyinthedigitalage.

PaytweakisrecognisedastheleaderinPayByLink,itsnew featuresandservices,whichhaverecentlybeenlaunched onthemarket,haveonceagainshakenuptheonline paymentecosystem,thusconfirmingonceagainthetop positionofitsfintechinthisindustry.Amongthese revolutionarynewfeaturesaretheVoicepayandReverse! services.

UseofInnovativeSaaSPlatform

PaytweakdevelopedaSaaSplatform(Softwareasa Service)thatcreatesauniquepaymentlink,secureand fraud-prooftogenerateallone’scashandcardpaymentsin oneclick.ItsinnovativeSaaSsolutionhasenableditto positionitselfamongthelargestplayersintheindustry,and itsmajorpartnershipswithbanksandPSPsdemonstrateits collaborativecapacity.Itisconnectedtomorethan500 banksandPSPs(paymentproviders)worldwide,enabling one-clickpaymentsviaemails,SMS,instantmessaging applications,socialnetworks,e-invoicingandQRCode.

ReputedNameinSecurityandExcellence

TodayPaytweakisoperationalinEurope,Russia,North AmericaandAsia-Pacificwitha3-digitgrowthratesince itscreation.Today,recommendedbymanyofthelargest

financialinstitutionsandpaymentorganisations,Paytweak hasbecomearecognisedandreputablenamebothin securityandexcellence.Thesemultipleandvalued relationshipswithdiversifiedpartnersformthepillarson whichPaytweakstandstoprosperandcomplementsthe naturalDNApillarsofPaytweakasleaderinthemarket offeringcontinuedinnovationinthepaymentssector throughourbrands.Thisisthedrivingforcebehind Paytweakandunderlyingpowerforitsfuture.

PromotingSocialWell-beingandSustainability

CSRatPaytweakhasa3PPaytweakStrategy:People, Partners,andProducts.PeopleareattheheartofPaytweak andparticularly,inthesechallengingtimeswitha worldwidepandemic,thesafetyofthosewhoworkforthis organization,thosewhopartnerwithitandthosewhouse itsservices.Paytweakisextremelyfortunatetoattractand retainskilled,motivatedandhealthyteammembersand ThierryasFounderandCEO,strivestobeagoodemployer. Paytweakencouragesgoodvacationplanningandorganize annualeventstoensureagoodlifeworkbalanceforour employees.Paytweakdriveshigherlevelsofsocialwellbeingandsustainabilityintheworkplace.

Paytweakdeploysalotofenergyanddynamicstocreate relationshipswithitspartnersinbothlargeandsmall organizations.Thesepartnershipsarekeyandthecorner stoneofitsbusinesswithpaymentprovidersandbanksin thesector.Toadd,Paytweakchosespartnersaswellas suppliersthatarelikeitselfandiscommittedtosoundand sustainableprocurementprocedures.Whencreatingnew servicesandproducts,itfocusesonwaysofembedding solutionstoprotecttheindustryandtheusersandmethods tosaveenergy,increaseefficiencyandreduceits environmentalimpact.Whenitbuysproducts,itmakesa pointofchoosingmaterialsthatwillcontributetoamore sustainablewayofliving.

ExtendingInfluenceandCollaboration

Alreadytheownerofmanybrands,PaytweakApp, VoicePay,Link2PaybyPaytweak,Reverseand Call&Delivery,Paytweakcontinuestotrailblazeandcreate globallyrecognisedbrands.Paytweak'snextrevolutionwill betoinvestinamajorevolutionofglobalpaymentsystems throughquantumfinance.InthecomingyearsPaytweaknot onlyplanstofurtherconsolidateitspositionasleaderin secureremotepaymentbylink,butalsointendstocontinue toinnovateonthemarketwhileperpetuatingthe redefinitionofcodesinthepaymentworld.Inadditiontoits technologicaldevelopmentobjectives,Paytweakaimsto increasetherangeofitspartnershipswithinternational banksandPSPswithaviewtoextendingitsinfluenceand collaboration.Thisdevelopmentplanwillbesupported fromthefirstquarterof2021withaSeries-Afundraising.

Paytweak is a

Fintech specialized in making secure payments.

ThierryMeimoun, FounderandCEO, Paytweak

A ONE-OF-A-KIND EVENT PRODUCTION COMPANY

verthecourseofathree-decadehistory,Sequoia

OProductionshassteadfastlycommittedto providingfull-service,one-of-a-kindSpecial Eventservicesofthehighestpedigree.30yearsago,the SpecialEventbusinesswasonlybeginningtoemergefrom theconfinementofhotelballroomsandcorporate boardroomsasastand-aloneindustry.Whatbeganasa choiceoftableclothsandflowershasevolvedintoa comprehensive,multimilliondollarindustrycomprisingof many,diversecategoriesandareasofexpertise.

HowitallStarted?

In1989,CherylCecchettowasoriginallyhiredtoorganize andmanagetheserviceelementsoftheAcademyAwards, post-telecast,“GovernorsBall,”theOscarsofficial,“After Party.”ArmedwithaFineArtsdegreeintheaterperformanceandproduction,aswellasexperienceincatering management,Cecchettoproceededtobuildherclientlist andhercompanyintothespecialeventjuggernautitis today,withmanyhundredsofcutting-edgeeventstoher credit.Today,SequoiaProductionsproducessomethemost high-profilespecialeventsonthesocialcalendar,including theAcademyAwardsandEmmyAwardsGovernorsBalls, andtheG’DAYUSABlackTieGalas.

Cecchettoattributeshercompany’ssuccesstohercommitmenttoprovidingapersonalizedserviceexperience,toher

relentlessfocusonherclients’goalsandpriorities,andto herobsessionwithseamlesslyhandlingthesmallestof details.Sequoiaprovidesawideranging,one-stop-shop styleofservice.Thecompany’simpressiverosteroftopflightclientsbenefitsfromtheclearvisionandcostsavings ofasingleproduceroverseeingthemanyaspectsofa complexspecialevent.Categoriesrangefrombrandingto security,fromcateringtoliveentertainment,fromred carpettopartinggifts.Remainingaheadofthecurveina verycompetitiveindustryiskeytoprovidingSequoia’s clientswithfreshoptionsforone-of-a-kindexperiences. Innovationdemandsacuteattentiontoevolvingtrendsin architecture,food,andentertainment,aswellasacumenin newmaterials,technology,andemergingspecialevent services.Forexample,in2020,video,virtualrealityand socialmediatechnologicalwereallpushedintooverdrivein theformofthe“virtualevent,”duetothetemporarycrowd restrictionsoftheCovidhealthcrisis.Sequoia’sexperience directingliveshowsattheireventsfacilitatedaneasypivot tothedesignandproductionofeffective,virtualevents.

OvercomingObstacles

Overtheyears,Cecchettohasnavigatedthroughanumber ofchallengesduringhertenureasabusinessowner, includingeconomicturndowns,aswellasfundamental changestoherclients’internaloperationsandneeds. Eventualitieshavealwayssurfaced,everythingfromthe

adventofsocialmediaasitimpactsliveevents,tohow corporatesponsorshipandsecondarybrandinghasgrown intoamajorsourceofspecialeventunderwriting.

PioneeredVirtualTechnology

Thecurrentpandemichashadadevastatingeffectonthe SpecialEventIndustry,especiallyinHollywoodwhere someofSequoia’smostimportantclientsaremajorplayers intheequally,hard-hitEntertainmentIndustry.“We have witnessed a number of pioneering players in the special event world, many who have been fixtures for over a generation, take their final bow, which has been heartbreaking,” saysCecchetto. Therehasbeenaparadigmshift,for thetimebeing,tovirtualevents,evenastheeffectivenessof

Sequoia Productions continues to set the standard for creative innovation and longstanding quality with an impressive list of premier events to its credit.

Cheryl Cecchetto Founder/President Sequoia Productions

virtualeventstodrivethemessageandreachtarget audiencesisstillbeingassessed.Thoughspecialeventswill unlikelybelimitedtovirtualplatformspastthemiddleof 2021,Cecchettopredictsthat’sthebenefitsandimpactof thevirtualcomponentwillneverfullygoaway.Producers andtheirclientsareevaluatingthebenefitsofvirtual “attendance,”whichisimmediate,convenient,and potentiallyglobal.Theimpactandaccessibilityofavirtual eventendureslongaftertheofficialpremierehastaken place.

Sequoiahaspioneeredvirtualtechnologyinnovationto empowertheirclients,audienceandcontributorswith numerousopportunitiestoconnect.Participantscanshare informationandideaswitheachotherviaonlineplatforms, chatrooms,andnetworkingspaces.Connectivityis facilitatedbefore,duringandaftertheeventpremieres. Sequoiahasalsodesignedandproducedhard-product consumablesinconcertwiththeirvirtualevents.Giftboxes, deliveredpriortotheevent’spremier,consistofany creativecombinationoffresh,cateredfare,finebeverages, non-perishableconsumablesandbrandeditems,allin supportoftheoverallmessage.Theboxesaddatangible, real-timecomponent;asenseofvisceralconnectivityand communitybetweenguestsandcontributorswhorealize theyareseparatedonlygeographically.Thegiftboxalso providesakeepsakereminderoftheevent–thevery tangible,“partinggift.”Aswell,thecreationofpreand post-eventanalyticscontributescomprehensiveviewership andengagementdata,enablingveryeffectivefollowthroughforthecompany’sclients.

EntertainmentDrivenEvent

Sequoia’smostrecentvirtualevent,theG’DAYUSAAAA thArtsGala,wasreleasedonFebruary25,2021.TheArts

Galawasanawardsandentertainmentdrivencelebration, featuringA-Listperformersandcelebrityguestsincluding NicoleKidman,CateBlanchett,GeorgeClooney,Hugh Jackman,OliviaNewton-John,andmanyothers.Theevent wasdirectedviatheZoomplatform,filmedinAustraliaand ontwoU.S.Coasts,andeditedinthreedifferentcontinents. TherecordedGalacontinuestoraisefundsforArtsscholars intheU.S.A.andAustraliawhohavebeenadversely affectedbytheclosureofArtsvenuesandArtsinstitutions duetoCovid.

AFast-GowingLightattheEndofTunnel Sequoiaisconfidentthatthereturntoliveeventsisboth inevitableandjustaroundthecorner.Duringthistimeof physicaldistancingandcanceled,livegatherings,the companyhascommittedtoreaffirmingrelationshipswith theclientsandvendorswhowemissandwillseeagain soon.2021forthecompanyhasbeenaboutmovingthrough thispastyearofsetbacks,rethinkingstrategiesofrecovery andresettingplansfortomorrow. “We believe there is a backlog of events, for example – weddings,” asserts Cecchetto.Hefurtheradds“Couples are determined to celebrate in traditional, spring or summer fashion and are just waiting for this Covid ‘winter’to end. We have conventional, Entertainment Industry projects in the books, and we are in the process of calculating with our clients how these events may be adjusted in size or scope in order to move forward in the not to distant future, because ‘the show must go on!’As we emerge from the crisis, we need to be vigilant with appropriate and safe Covid protocols and choices, which will include smaller and outdoor gatherings with safe distancing. But there is a fast-growing light at the end of the tunnel, destined to be bright indeed.”

Empowering People to Make the most of Their Lives

3ofevery4employersspendonhealthcoststotreat chronicconditionslikeobesity,hypertension,and diabetes.Theseunhealthyworkerscostbusinessesby absenteeismatwork,whichresultsinlowproductivity. AccordingtoCentersforDiseaseControlandPrevention (CDC)“Over55millionpeoplemissworkduetophysical inactivityandcostsU.Sworkforceover9B$yearly.”

Foundedin1995,Stayhealthy'smissionisfocusedon providingpersonalizedsolutionstoaddressthesegrowing epidemicdiseasesthatarelinkeddirectlytoexcessbodyfat suchasmanycancers,Type2diabetes,andstroke.The companygiveshopetoindividuals,families,and communitiestobecomehealthier&buildingaglobal communitywellnessnetwork.

InaninterviewconductedbetweenJohnCollins-CEO, ZiggyKormandel-PresidentofStayhealthyand Insights Success sharestheirsuccessstoryandexperienceswhich ledtothepassionfortransforminghealthcare.Beloware thehighlightsoftheinterview:

Giveusabriefoverviewofthecompany,itsvision,and itsjourneysinceinception. Startedin1995theoriginalconceptwastousethepowerof theemerginginternettoprovideaccesstoaccurate screeningtoolssuchasbloodpressure,bodyfat/lean mass/hydration.Itwastheorizedthatifyoucouldplacethe equationsandalgorithmsonaserverandsentthescreening numberstotheserveryoucouldproducearesultthatwas accurate.Thisalsomeantthehardwaresuchasharddrives screensandcasingcouldbedoneawaywith.

Stayhealthyfocusedonbodycompositionapproachinga companythathadameasurementdevicethatcost$26,000. Stayhealthyfeltifallwehadtodowascollecttheinitial resultwhichinthiscasewasaresistancetoalowelectrical

signal,wecouldplacethepersonsprofileontheserverand getanaccurateresult.Thefront-endcollectiondevicerather than$26,000wouldcost$76.Afterseveralclinicaltrials comparingourresultstothegoldstandardforbody compositionmeasurement,andweappliedtotheFDAfor permissiontomarkettheseproductsunder510Kclass2 medicaldevicelabelling.Thisapplicationwasapproved, andourinitialproductswereintroducedin2000.Nowstill inusetwentyplusyearlaterinover3000medically supervisedweightlosscentersthesedevicesandattendant mathematicalequationsremainasvalidtoday.

However,wesoonfoundthatcreatinganaccuratebody compositionnumberwithoutsolutionswas counterproductive.Weneededtobeabletomeasure activityandshowdistancetravelled,caloriesburnedand typeofactivity.Stayhealthybuiltthefirstwearableusing triaxialaccelerometerstomeasuretheseneedsina wearable.Introducedinearly2000’sitwasthefirst wearableofitstypeintroducedandbecamethegold standardusedbyresearcher'sworldwide,

Stayhealthydecidedtopivotawayfromhardwareandto focusonmobileandHigi/SHtookoverthenetwork.The challengesweremany,couldwemaintainthehighlevelof accuracyofthebioimpedancetechnologyandactivity trackingonasmartphoneandtablet?Couldweincrease userengagement.Thequestionswereanswered,wecould getanaccurateresultandinfactimprovedontheprior results.

Pleaselistthepopularsolutions/servicesthatmakeyour companystandoutfromthecompetition. ColorQuestAR.MemoryGame,SnackTownAllstars. BodyFactIndex.DietFreeLife,OwnYourWellnessand LivingOWLthecancersurvivorplatform

Takeourreadersthroughyourjourneysbeingatthe helmofthecompany.

BeingCEOfor25yearshasbeeninteresting.Startingin hardwarewesawtheimpactofourhandhelddevicesand thekiosks.Wewerescreeningbetween6and10million peopleamonth.Wereceivedmanythankyoulettersfrom peoplewhoselivesweresavedtootherswhoseliveswere changedforthebetter.Aswithanycompanyorindividual wehavemovedwiththetimesandpivotinghaskeptour appsandtechnologiescurrentandincontinueduse.

WhatisyourideaofCorporateSocialResponsibility?

Thisisaninterestingquestion.Everyhumancannotliveon anisland.Weallhavearesponsibilitytoeachother.

Companiesbydefinitionaremorethanone.Tonotconsider eachother,thosearoundusandsocietyatlargewelosethe abilitytointeractlearnandgrow.Assuchinclusionofrace, culture,ideasandeverythingthatgoesintolivingfroman individual,company,nation,planetandeventually universalperspectiveisvital.

Howdoyouenvisiononsustainingyourcompany’s competencyinacutthroatandvolatileworldof business?Wheredoyouseeyourcompanyinthenext fiveyears?

Staycurrent.Wewillcontinuetoinnovateandresearch whileconsideringallviewpoints.Weseethecompanyfully engagedinhealthinsurance,children’seducationetc.We arealwaysinnovatingandhaveagrowingportfolioof patentedtechnologiesandsolutionsthatwillberolledout overthecomingmonthsandyears.

All businesses must align with new technology. In a world where the amount of knowledge gained is more than doubling every year the rule is simple. Keep up or be left behind.

John Collins CEO

Ziggy Kormandel President