The Most Trusted Dell Solution Provider-2022 October2022

Sharon

A Peregrination of Augmented Services

Editor’s Desk

AbhishekJoshi AbhishekJoshi

DellTechnologiesiscommittedtohelpingpartners

indeliveringthepowerofAItotheirshared customers.Assuch,thecompanyisexpandingits AIofferingstomakehybridcloudAIareality.Itslatest solutionsaredesignedtocomplementitsalreadyexpansive AIportfolio.Thisgivespartnersthemulti-cloudportability, computepower,andscalabilitytheyneedtosuccessfully buildoutmulti-cloudAIdeploymentsforcustomers.

Modernadvancementsarebooming,anditisahightime foremergingandleadingcompaniestopartnerwitha prominenttech-solutionproviderthatcaneventually provideaplethoraofinnovationsandenhanceday-to-day operations.Oneofthemostpreciousbenefitsisthatthese companieshelpdeveloptheirtechnical,sales,and marketingskills.Dellisamongthemosttrustedtech solutionprovidersofferingTraineestheoptiontospecialize inspecificDellTechnologiesserviceareas,includingsales, pre-salestechnology,andservices.

Dellservicesincludeconsulting,deployment,support, managedservices,andeducation.Delldistributesproposal basedMDFstopartnersbasedonproposalsaimedat expandingregionalsalesandmarketingpriorities.

TheprogramfromtheDellsolutionprovidersenable simplifiedengagementforpartners,allowingthemtocrosssellandprocureproductsandservicesfromacrossDell Technologies.Dellsolutionprovidersofferpartnerswitha rangeofopportunities,includingresellingDellservices,codeliveringproductsandserviceswithDell,deliveringtheir ownservices,orsomecombinationofthethree.

Embracingthejourneyoforganizationsthatareofferinga plethoraofinnovationsandreliability,InsightsSuccess shedslighton"TheMostTrustedDellSolutionProvider

2022."Asyouflipthroughthepages,youwilldiveintoa legacyofaugmentedservicesthatrevolutionizetraditional workingmethodswithimprovedsolutionsandenhanced operations.

Have a Delightful Read!

T S

CompanyName

CounterTradeProducts,Inc. countertrade.com

CPQi cpqi.com

The Most Trusted Solution

Provider-2022.

FeaturedPerson

SharonNorwell, CEO

TerryBoyland, CEO

SalimFaroukh, PresidentandCEO Domain6 domain6inc.com

EdafioTechnology Partners edafio.com

enVista envistacorp.com

KennyKinley, PresidentandCEO

GeneBornac, SeniorVicePresident

MichaelSamadi, FounderandCEO EPMA epmainc.com

Fesworld fesworld.com.mx

MiguelOrdonez, CEO

iLinkDigital ilink-digital.com

BalajiSree, CEO

PhilippBeck, CEO Luware luware.com

myCloudDoor myclouddoor.com

MarcosDePedro, CEO

Brief

CounterTradehashelpedorganizationsgrowbysupportingand fulfillingITneeds.

Withafocusondigitaltransformation,predictiveartificial intelligence,DevOps,andcloudmigration,CPQiprovidesmanaged services,includingbuilding,implementing,&supportingfinancial marketssystemsforleadingAmericaneconomies.

Domain6bringsMicrosoftDynamics365solutionstomid-size companieswithafocusonRealEstate,AssistedLiving,and CommunityManagementsuchasSchools,andmulti-Tenantbuildings.

Edafioisaninformationtechnologymanagementproviderand technologyconsultingfirmservingmediumtoenterprise-sized clientsacrossmultipleindustries.

enVistaistheleadingsupplychainandenterpriseconsultingfirm,with 20+yearsofunmatcheddomainexpertiseandauniqueabilityto consult,implementandoperateacrossthesupplychain,IT,and enterprisetechnologysolutions.

EPMAoffersacomplete360’scopeofservicesandsolutionsfor projectmanagement,includingstaffing,consulting,technology,as wellasisthefastest-growingprojectandportfoliomanagement servicesandsolutionscompanyinAmerica.

WithspecialtiesinMicrosoftDynamics,cutting-edgetechnological products,andexcellentconsultingservices,Fesworldisaspecialized providerofsoftwareandconsultingservicesandimplementationof solutions.

LinkDigitalisaGlobalSoftwareSolutionProviderandSystems Integratorwhodelivernext-generationtechnologysolutionstohelpclients solvecomplexbusinesschallengesbyintegratingsoftwaresystemsand developingcustomapplications,components,andframeworks.

Luwareisaleadingproviderofcustomerservicesolutionsthatfully integrateintoMicrosoftTeamsandiscommittedtohelporganizations maximizetheirinvestmentinMicrosofttechnologies.

myCloudDoorisaglobalITconsultingfirmspecializinginthe adoption,migration,andimplementationservicesofCloud SolutionsinMicrosoftAzure.

Sharon Norwell, CEO CounterTrade Products, Inc

Whatiftherewasareadymadesolutiontoany problemyoucameacross?Whataworldthat wouldbe!

Whilethatmaynotbetrueforeveryproblem,itis, fortunately,trueforacompany'stechnologicalneeds.Every organizationhascertainhardwareandsoftwarenecessities accordingtotheservicestheyprovideorapplicationsthey use.Insuchacase,asolutionproviderwoulddevelop customizedhardwareandsoftwaresolutionsthatwillsolve alltheclient'stechnologicalproblems.

Onesuchsolution-providingcompanyisCounterTrade Products,Inc.Itsobjectiveistosolveandmodernizeits customer'stechnologyneedswithcustomizedsolutions builtfortheirspecificmissionsandbudgetaryrequirements. Thecompany'sphilosophyembeddedwithinitslogo, “Service measured not by Gold, but by the Golden Rule,” underlinesitscommitmenttoservingitsclients.Itpromises thiscommitmentbyensuringthatthebestdecisionsare alwaysmadeforthecustomersandtheemployees.

Thecompanybeganasafamily-ownedandoperated businessin1985,foundedbyMarleneandJoeCalabria,Jr. asaBarter/Brokerbusinessdealingwithend-of-life products.Thischangedovertheyearsastheindustry changedandthecompanygrewtoprovideleading-edge technologysolutionsandITconsultingtomeettheunique needsofgovernmentprocurementrequirements.

Movingaheadin2016,SharonNorwelltookover CounterTradeProductsasitsCEO.Sincethen,the companyhasimproveditsproductivity,decreased equipmentcosts,andintroducedthelatesttechnologyto agenciesandgovernmentorganizationsacrosstheglobe, andthelistmaygoon!

Sharonopines, “As a WBENC certified Woman Owned Small Business (WOSB), CounterTrade can act quickly to ensure that the best business decisions are made for our customers by our employees. Our executive team has created a business that is financially strong, and we have developed a direct relationship with OEMs to meet our clients' goals and objectives.”

AQualityGoal

CounterTradeisbuiltentirelyaroundmodernprogram managementsupportedbymultifacetedcontracts.They havemadesignificantinvestmentsinpeopleandsystemsto supportandmanagelargegovernmentcontracts.They

recognizeresellercapabilitiesasoneofthemostimportant factorsinsubcontracting.ThegoalistoincreaseFederal clients'accesstohigh-qualitytechnologyandexpertise.

Tothatend,CounterTradeiscertifiedforISO9001and 20243QualityManagementSystemswhichallowsthemto consistentlymeetchallengingstandardsanddrivequality withperformancefortheirclients.

Sharondescribestheirgoalsforquality, “Our goal in developing the QMS was simple, we focused directly upon providing first-rate customer service. The QMS was designed to provide support for large-scale IT procurement contracts that guarantee our federal clients receive consistent and quality service from their first order Additionally, CounterTrade has successfully demonstrated compliance with the National Institute of Standards and Technology (NIST) controls, as verified by official thirdparty attestation. This compliance ensures that we adhere to all cyber security controls and processes to adequately protect Controlled Unclassified Information (CUI) and ensure a trusted supply chain.”

OfferingaWorldClassService

“CounterTrade is proud to work with our customers across a multitude of needs knowing that even the smallest decision can affect the mission. CounterTrade ensures that

By studying technology innovation, we are able to stay a step ahead of competitors' actions and offerings. By listening to our customers' needs we can work with them to design a plan to that works for them.

“ “

“

Service measured not by Gold but by the Golden Rule.

Tesmonials

“Throughout BLM's contracted efforts with Countertrade, we have experienced tremendous partnership from kick-off through to successful service delivery compleon. We have in the past and connue to have great confidence that Countertrade not only will support BLM in achieving its technology goals but do so with BLMs overall mission in focus.”

– Brian Geselbracht, BLM Chief Technology Officer

“CounterTrade demonstrates exactly what a vendor should be. When called, they have answers and don't need to reach back out to the core supplier. They have helped engineer our Post plaorm for over 10 years and is quick to explain the nuances that have driven change and what "bang for the buck" we the customer see in return. The post hardware is located in out of the way countries and the deployment support in bar none.”

– Derek Fricke, Infrastructure Services Manager, CAEIO Program

we are in lockstep with partners like Dell Technologies to provide technology road mapping and data analytics, like Live Optics to assist customers to create a forward-thinking plan on actual facts,” notesSharon.

CounterTrade'sfocusisdatacentermodernizationandIT transformationthatrequiresacombinationofadvanced infrastructuretechnologiestogetherwithcloudmanagement andorchestrationtoautomateoperationalprocesses,service delivery,andend-to-endlifecyclemanagement.The companytogetherwithDelldeliversonthiscombination, timeaftertimewithVMwareCloudFoundationonVxRail.

CounterTradehassubstantialknowledgeinmanaginglargescalemultiplepurchasecontractvehiclessuchasNITAAC, CIO-CS,andITES-SW2tonameafew;andistheprimary contractorofsomeofthelargestgovernment-wide acquisitioncontracts(GWACs)inthecountry.Currently, thecompanysupports20uniqueNASASEWPVAgency catalogs,includingaDHS-sponsoredLawEnforcement SensitiveTechnologiescatalog.Theyhavealsogained expertiseinSATCOMandtheatreruggedtechnologiesto supportUSmissionsacrosstheglobe.

SolvingChallenges

Likeallothercompanies,CounterTradeisalsofacing supplychainissuesduetolongerleadtimes,transportation problems,andincreasedcosts.Thisismakingitharderto sourceproductsandensuretimelydelivery Technicaltalent isalsogettinghardertofindasmorebusinessesneed technologyarchitects,engineers,andtechnicians.To overcomethisobstacle,CounterTradehasinvestedin multipletechnicaltrainingandcertificationsfortheir employees.

Emphasizingontheproactiveapproachthatthecompany takestoadapttoachangingmarket,Sharonexpresses, “By studying technology innovation we are able to stay a step ahead of competitors' actions and offerings. By listening to our customer's needs, we can work with them to design a plan that works for them. Through our partnership with Dell, for instance, we can offer a one-of-a-kind platform, APEX Flex on Demand Storage as a Service; that allows the customer to pay a minimal up-front fee, leveraging opex vs. capex operating budgets, but still receive scalable storage on a consumption-based need.”

InnovationsLeadtheWay

CounterTradehasdevelopedaproprietarystate-of-the-art E-Procurementweb-basedportal.Itisasecurepassword-

protectedwebsitethattheirFederalClientsusetoviewand selectallequipmentavailableforpurchaseforanycontract scenario.Referredtoas“Storefront”thissystemallowsfor easyorderingofallavailableproducts,providesasecure approvalprocess,thetrackingofallorders,customizable reporting,andsecurepaymentmethods.

Additionally,CounterTradehastransformeditsonsitedata centerandmodernizeditwithDellproductsusingthemto demonstratetheircapabilitiesinservers,storage,and networkinginanenvironmentthatallowsthecustomersto actuallyseetheproductworking.

ACommunityMindset

Sharonspeaksabouttheimportanceofcommunitygiving, “I developed a philanthropic outlook from my parents, who taught me the gift of self through personal service. I value family and community and helping to build communities is important. I am personally grateful for the school communities I have been blessed to be a part of and contribute to. Over the years, CounterTrade has given millions of dollars to multiple schools from kindergarten through college.

Community is also an important part of our company culture. We are very family oriented and offer flexibility to our employees to work within their family needs. CounterTrade has been able to provide hundreds of jobs over the years and is proud to say we have wonderful longevity from our employees. We always look to promote from within our organization. We believe our employees are the key to success, and therefore will never cap compensation.”

ConstantEvolution

CounterTradehasstrategicrelationshipswithOEMsthat offeritcutting-edgetechnologyindatacenter&storage. Theyalsohaveastrong,directpartnershipwithDell Technologiesthatenablethecompanytooffercreative, customsolutionsfromDellwhilealsoprovidingclientand datacentertechnology

Sharonshares, “CounterTrade's evolution is never at a standstill. We are currently focused on building a strong Cloud Solutions Practice and strengthening our supply chain management from raw material to final delivery.”

CPQi

Driving the Future of Banking CPQi

Thefinancialsectorfacesaconstantroller-coasterof innovativestrategiesasthebusinessworldheads intothedigitalworld.Togrowbusinesses,ithas becomeessentialtohavecompleteexpertiseandtechnical capabilitiestostayaheadintheeverexpandingfinancial sector.Toprovidethisproficientapproachwitha “Change, De-Risk, Grow” mantra,CPQi(anExadelcompany)leads withafocusondigitaltransformation,predictiveartificial intelligence,DevOps,andcloudmigration.

Leadingfromtheforefront,TerryBoyland,theCEO,is keentoprovidemanagedservices,includingbuilding, implementing,&supportingfinancialmarketsystemsfor leadingAmericaneconomies.

CPQi'suniquestorycaughtoureye.Wecaughtupwith MitchellCarreirotosharethecompany'srootedideologies thatmakeitoneofthebestamongthepeers.

Below are the highlights of the interview:

WhatwastheinitialideabehindtheinceptionofCPQi?

CPQiwasanideaourfounderandCEOTerryBoylandhad whilstdoingalotofoffshoringgloballyforoneofthe world'slargestbanks.Someofthatoffshoringhad reasonablelevelsofsuccess,andothershadverygood levelsofsuccess,dependingonthegeographicregion. Whenheleft,hewantedtoseeifhecouldsetupacompany thatwashighlyskilledandspecializedinitsarea,withthe keypartnershipsthatareneededandtherightattitude.In addition,asweonlyworkacrosstheAmericas,itwouldbe inthesametimezoneasthebusinesseswewouldwork with.Thiswouldpreventavarietyofcomplicationshe experiencedasaCTO.CPQiwassprungfromthisdesire.

Whataretheprimaryobjectivesandphilosophyof CPQi?

Asweonlyworkonfinancialmarketstechnology,our priorityisourclientswithinthefinancialindustry.We ensurethatwekeepdeliveringourexpertiseinboththe

technologicalandfinancialrealmsourclientsoperatein.At CPQi,ourphilosophyistobehungry,humble,andsmart. We'reveryloyaltoourteamandhelpthemfostertheskills theyneedtosucceed.Wehavearangeofinternallearning programmes,includingCPQiuniversityandourinternal digitalplatform,whichourteamsuseforupskillingand serviceenhancementpurposes.

Whatareyourtop-notchofferingsthathaveastrong footholdintheindustry?

CPQifocusesondeliveringdigitaltransformation, predictiveartificialintelligence,DevOps,andcloud migration.Weprovidemanagedservices,including building,implementing,&supportingfinancialmarket systemsforleadingAmericaneconomies.Ourservices differfromothersinthemarketbecausewearemore specializedinmodernmethodologiesandtechnologyand becauseourteamistrainedinbothtechnologyandthe sectorstheyworkin.

WhataretheroadblocksthatCPQifacesintheeverchanginglandscapeofthebusinessworld?

Aswithallgrowingbusinesses,wecarefullyconsiderour growthtomatchourcashflow.Peoplebusinessestendto burncashatahigherratethanmanufacturingandproductbasedones.Banksarealsomorewillingtofundthingsthey canown.Overtheyears,ourmanagementteamhasbecome adeptatdeterminingwhereweinvesttoensurewearenot onlycreatingtherightgrowthandprofitforthecompany butalsowhereitismorallycorrecttodoso.

CPQi (an Exadel company) is the leading provider of end-to-end transformational services, managed services, and resource augmentation for financial markets businesses across the Americas.

Terry Boyland, CEO CPQi (an Exadel company)

Howisyourcompanyadaptingtomarketorientation?

Withcarefulmarketresearchandawillingnesstogrowand improve,CPQimakesapointtokeepclosecontactwith existingclienteletoseewhatwearedoingwellandalso whatwecandobetter Asourservicescontinuouslyevolve, wemustkeepthe“white-belt”mentalitytoensurethatwe arealwayslearningandimprovingfortheneedsofour targetconsumers.

Whatisyourstanceonimplementinginnovative technologies?

Withoutquestion,technologyisshapingtheworld, especiallyinthefinancialsector.Innovativetechnologies arethekeytostreamliningandimprovingbusiness operationsandprocesses.Whereverpossible,CPQi encouragesorganizationstolookmorecloselyathowto leverageinnovativetechnologiestogainamore competitiveedge.

Howdoesyourcompanygiveback?

Webelieveheavilyincorporatesocialresponsibility;afew organizationswecontributetoconsistofthefollowing:

WesupportEvertreeninplantingtrees. Ÿ

TheAlzheimerSocietyofNiagara. Ÿ InstitutodeApoioaoQueimadotoassistburnvictims. Ÿ

PirambuDigitalisaninnovativeeducationalprogram thatpreparesdisadvantagedyouthinimpoverished neighborhoodsforcareersintechnology

WhatisthenextchapterforCPQi?

AsCPQiwasjustrecentlyacquiredbyExadel,aglobal softwareconsultancyandengineeringcompany,thenext chapterwouldbefullyintegratingourcompanywiththeirs. Sofar,thishasgoneexceptionallywell,asthey'realikemindedorganization.Weareveryexcitedtoseewhatthe futureholdsforusandexadel,together

Salim Faroukh, President & CEO Domain 6

Domain 6 Inc

Enabling Transformation with Industry-Focused Solutions

Whilechoosingthebestoptionfromcountless

solutionprovidersforanydomain,whattruly mattersisthetechnicalandbusinessapproach tosolvingallproblems.Equippedwithastellar100+years oftechnologyexperience,helmedbyamultidisciplinary workforcepossessingawealthofproblem-solving knowledge,Domain6isdeliveringthebestpackageinthe realestateandpropertymanagementindustry.ItisaGold MicrosoftDynamics365partnerfocusedonoptimizingreal estatecompanyprocessesandemployeeproductivity

Thecompanyisbuiltontheprinciplesoftrust, communication,andrealisticgoalsetting,whichmakesit resolveissuesandmakebetterbusinessdecisionsatevery step.SalimFaroukh,President&CEO,bringsvaluable experienceindeployinganddeliveringend-to-endindustryspecificsolutionsforbusinesses.Heaspirestocontinuously

innovateandbuildastrongdigitaltransformationpathway forthecompanytoprosper

We at Insights Success had an insightful interview with Domain 6's President & CEO, Salim Faroukh and found out more about the company, its vision, and its in-depth workings:

Whatwastheinitialideabehindtheinceptionof Domain6?

Domain6wasfoundedafteryearsofexperienceinbig corporationssuchasJ.D.Edwards,Microsoft,andHitachi Solutions.Wefelttheneedforastrategicboutique-style systemintegratorthatbringsindustry-specificexpertise withuniquetechnologytohelporganizationsdigitally transform.Weareprimarilyasystemintegratorwithafocus onAsset,Project,andServiceintensiveorganizations.

Whataretheprimaryobjectivesandphilosophyof Domain6?

Weareastrongadvocateofhavingtalentedpeopledeliver greatsolutionsinafriendlyandprofessionalenvironment. Ourteamismadeupofadiverseworkforcebringinga wealthofindustry,technology,andmultinationalexpertise toourclients.Ourmainobjectiveistoleverageourtalented teammemberstodeliverexcellentsolutionstoourclients, andwearedrivenbypassion,fueledbyknowledge,and guidedbyintegrity.

Whatareyourtop-notchofferingsthathaveastrong footholdintheindustry?

Wehavelearnedthateventhoughtechisusedbroadly acrossdifferentdepartmentsintheuberassetandprojectdrivenbusinesses,itisalwayssiloed,andalmostallgood softwarevendorsinthespaceweservehavesomegood pointsolutions,butnonehaveanend-to-endoffering

Wearefullycommittedto helpingrealestate organizationstransform theiroperationswith Dynamics365andPower Platformbynotonly implementingbusiness solutionsbutalso supportingclientsafterand educatingend-users.

coveringtheAssetLifecycleortheProject/Service lifecycles.BybringingtheMicrosofttechnologytogether: MicrosoftDynamics365,MicrosoftAzure,Power Platform,MicrosoftIoT,andAI,weconnectedthetechto servethefivepillarsofrealestate:Owners,Operators, Developers,FacilityServices,andBrokerages.So,our differentiatoranduniquenesscomefromtheAsset ManagementAcceleratorandRoyaltiesandPayouts ManagementAccelerator Withthesesolutions,weareable todeliverafull-scaleend-to-endsolutiontoourclients, whichcoversalltheirbusinessneedsonasinglecloud platform,withanabilitytoconnecttoany3rdparty solutionoutthere,andpowerfulbusinessanalyticswithfull MicrosoftPowerBIenabled.

WhataretheroadblocksthatDomain6facesinthe ever-changinglandscapeofthebusinessworld?

Weunderstandtheimportanceofcontinuousinnovationand makeitacoreofourcompany Thetechnologylandscape changessoquickly,andthecompetitionissofierceout therethatwemakeitourprioritytoalwayswatchclosely howourcustomers'needsareshiftingduetomarket conditions,andwehaveateamthatcanquicklyadjustour featuresroadmaptoensurewestayaheadofthegameand pivotquicklyifneeded.Oursalescyclesarelong,soitis veryimportantforustobuildlong-lastingrelationships withourprospectsandcloselylistentotheirneedsand priorities.Therefore,wecanservethemwiththemost relevantsolutionsandbuildastrongdigitaltransformation pathwaytogether.

Howisyourcompanyadaptingtomarketorientation?

Ourmainfocusisasset-intensiveorganizationssuchasreal estateandconstructioncompanies.Eventhough organizationsaremovingtowardsmoreandmore

automation,wefeelthatthenextmoveinthisspaceis SmartAssetsandpredictivemodelstosupportthemarket changesanddemographics.Hereisanexampleofa scenariothatcanillustratethechangewearereferringto, changingandguidingthetrafficatamalltodrivemorefoot traffictoaparticulararea.Thiscanbeachievedbyhaving theloyaltyappstrackthelocationsofpotentialclientsinthe proximityofthetargetedassets,pushingnotifications promotions,andguidingthemtotheeasiestparkingstall,or evenreservingtheparkingstallnexttotheshoptheygoto mostoften,etc.Anotherexampleistargetingadsonsocial mediatoanaudiencethatfitsacertaindemographic criterionthatyouneedtoimprovetheoccupancyofa property-startingfromyourunitavailabilityreportand connectingittoaLinkedInorFacebook.

Whatisyourstanceonimplementinginnovative technologies?

Wehaveseenthemostinnovationinthepast30yearsfromtheinnovationsincellularphonestoprogressin electricvehicles.Duringthose30+years,mostindustries adoptedtechatadifferentpace.Webelievethatthenext decadewillholdmoretechnologyadvancementsthanthe previous30yearscombined.Wearenodifferent.Wesee ourselvesattheforefrontofthistransformation,working handinhandwiththeclientsweservetoadoptadvanced AI,IoT,andAugmentedrealitysolutions.

WhatisthenextchapterforDomain6?

Weareexpandingourfootprintbeyondrealestatefocusand shiftnowtowardsthreemarkets:asset-drivencompanies, project-drivencompanies,andinvestment-driven companies.Thatbeingsaid,wearestillhighlyfocusedon end-to-endofferingsfortherealestateindustryand adoptingIoTandAItosupportthecompanies'needs.On topofthat,weareexpandingourmarkettoincludeutility constructionandfacilitymanagementcompanies,oil&gas organizations,professionalservicesfirms,architectureand engineeringcompanies.Wealsoareworkingwith Microsofttosupportthecloudtransformationfor organizationsthatarecurrentlyusingon-premversionsof MicrosoftDynamicssotheycaneliminatethosehuge maintenancecostsandfreeuptheirtechnicalresourcesfor morestrategicobjectives.

Kenny Kinley, President and CEO Edafio Technology Partners

Edao

Technology

Edao Technology

In a Relentless Pursuit to Client's Success

Everybusinessstartswithadreamandrestsonmany

hopes.Onitsjourneytotomorrow,ithastograpple withvariousproblemswhilegrowingconsistently andalsokeeppacewithrapidlyevolvingtechnology–the lastofwhichisbothanecessityandadifficulty.Thisis whereEdafioTechnologyPartnersstepsintolenda helpinghandtobusinessesbytendingtoalltheir technologicalneeds.

Bornoutoftheneedtohelpanaccountingfirm—JPMS, andimproveitsfinancialandoperationalefficiencies, Edafiolaunchedin1999withamissiontohelpitsclients protect,run,andgrowtheirbusinesses.Itaimstobecomea trustedpartnerforitsclients,proactivelyidentifies opportunitiesandproblems,anddeliversbothprovenand emergingtechnologysolutions.

Thecompany'smissiontoenableitsclient'ssuccesshas beenembeddedwithinthecultureofthecompany,andthat isbeingacknowledgedbyalltheassociates.

Today,EdafiohasbecomeArkansas'slargestfull-service technologyproviderandranksasthenation'stopmanaged serviceprovider(MSPs).Ithasalsobeenrecognizedasthe 'Business of the Year,' 'Best Places to Work in IT (Information Technology),' andas 'Most Admired IT Company in Arkansas.'

EarlyRootsofExcellence

TheteamatEdafiosays, “Early in our growth, we recognized the critical importance of culture. We further articulated our reason for being and moral compass by a set of expressed core values: to act as one team, unified by humility and mutual respect, with unquestionable integrity, and — we can never over-emphasize — driven by a relentless commitment to client success. These core values permeate every nook and cranny of Edafio.” Thishaseven becometheguidingprincipleofhiringandperformance evaluationatEdafio.

To act as one team, unified by humility and mutual respect, with unquestionable integrity, and driven by a relentless commitment to client success. These core values permeate every nook and cranny of Edafio

Edafio'sfocusistodeliverahigherprofessionalstandardof technologyservices,capabilities,andcustomerservicealso ledtoearlyadoptionandgoldpartnershipwithMicrosoft's leading-edgetechnologysolutions.However,theycontinue topreservethebestqualitiesofArkansasculture, community,andclient-centeredness,whichhasprovedto beapowerfulcombinationanddriverofgrowth.

FivePillarsofService

Edafiosystematicallygathersfeedbackfromclientsto ensurethatitisnotjustpromotingitsbrandidentitybut

consistentlydeliveringwhatithaspledgedtodoso.The companyhasbeenorganizingitsserviceofferingsintofive categoriesorpillarsunifiedbythecommonprinciples,each reflectingonwhatitcandowellandstaytruetoclient expectations.

1.InformationTechnologyConsulting:Edafioengineers bringtheirexperienceandwiderangeofspecialtiestoalign withclient'sneedforsupportforprojectsthatlieoutside theirin-houseexpertise.Thiscanbesomethinglikea networkrunningslowerthanitshouldduringcriticalhours, problemsemergingduetocorruptdata,orgeneralor specificconcernsregardingsecuritybreaches.

It'sspecialofferingsintheInformationTechnologyniche areITandsecuritystrategy,M365SetupandMigrations, VirtualizationTechnologieslikeHyper-V,VMWare,Citrix Xen,andthelistmaygoon!

2.InformationTechnologyManagementServices:The companyprovidesasinglepointofcontactforall technologyinfrastructuremanagementneeds.Anengineer isdedicatedtomonitoringandsupportingeachclient 24/7/365,soresponsetimesareaccelerated,andclientscan focusontheircorebusiness.

3.Cybersecurity:Edafiooffersclientssecurityrisk assessments,securityawarenesstraining,Cyberbundles, MDR(ManageDetection&Response),IR(Incident Response),etc.Securityexpertiseisafoundational componentofEdafio'smanagedservicesoffering.

4.CloudComputing:Edafiobringsyearsofdirect experienceintransitioningclientsfromon-premises solutionstobothpublicandprivatecloudofferingstogrow astheorganizationgrowsandprovidesjust-in-timeserver infrastructureasneeded.

5.Healthcare:HospitalsystemsareEdafio'slargestclients andithasbecomeaone-stopshopforclinicsandhospitals. Accordingly,theirservicesincludestrategicplanning, HIPAAcompliance,practiceworkflow,EMR/PMvendor management,caremanagementbestpractices,andpractice transformation.

NavigatingRoadblocks

EvenasEdafioexpandsrapidly,itfacesseveralchallenges toitsgrowth.Recruitingtalentinacompetitivemarketis oneofitstopchallengesasnotonlytop-notchsalarieshave tobegivenbutalsoopportunitiesforgrowthalongwith trainingandcareerplanning.

Tillnow,Edafio'sculturehasbeenitsstandoutpoint,but thecompanyacknowledgesthatculturecandissipateinthe contextofrapidgrowth,increasingsize,andgeographical expansion.Sustainingclientrelationshipshasalsobecome difficultbecauseofthelackofface-to-facecontactdueto geographicalexpansionthatgoesbeyondtheITcompany's historicallylimitedregionalconcentration.

Theteammaintainsapositiveoutlook,though, “Being part of a growing business with an emphasis on people and a spirit of innovation always plays a positive role in overcoming the challenges to motivation and morale. This is the classic exercise of preserving our core while at the same time stimulating growth and innovation.”

AdaptingtoaChangingMarket

Edafioadaptstochangingmarketconditionsbyemploying innovativetechnologiespracticallyandstrategically They conductformalevaluationsofthenewtechnologiesinthe marketforthecompanyandtheclientstoo.TheMicrosoft Goldpartnershiphasbeenimmeasurablyhelpfulin maintainingthequalityandefficiencyofthistask.

Also,itprovidesregionalMSP(ManagedServices Provider)accesstotheworld'sbesttechnology,tools,and ideas.

Theteamclaims, “It is equally important to add that every new technology is not synonymous with innovation that adds real value. Edafio refers to our technology services as 'intelligent' because they are tailored precisely to the client's needs. We aim to do no less, and no more than the needs and best interests of the client are served. This idea also represents how Edafio adapts to the market orientation.”

NextChapter

ThestoryofEdafio'sfounding,maturation,andfuture trajectorycouldbedescribedinchapters.Theirpastgrowth hasbeenconsistentandimpressive,andrecentlytheyhave announcedastrategicinvestmentfromM/CPartners,which isaBoston-basedprivateequityfirmfocusedonbusinesses inthedigitalinfrastructureandtechnologyservicessectors.

TheteamoutlinesthefutureofEdafioandsays, “The vision driving this new partnership will enable additional growth opportunities for Edafio —including enhanced service capabilities and regional expansion. From M/C's point of view, the MSP market opportunity is a key focus area, and the investment in Edafio recognizes our broad range of customers across the region and specialized expertise in industries such as healthcare that have increasingly complex and evolving IT needs. The prospects for this latest chapter — and the future ahead for Edafio Technology Partners, our clients, and associates — couldn't be brighter.”