Top 05 Disruptive Companies at the Forefront of Innovation, 2021 March2021

Editor’s Desk

Sustainingthe Competency intheMarket byBeing Innovative

nnovationistheoneofthemostimportantpillarsof

Ianyorganizationalgrowth.Withoutbeinginventive, organizationscannolongersustaintheircompetencyin themarket.Innovationskeepcompaniesrelevantinthe market.Inventiveapproachoftheorganizationsis necessarytodeliverinventivesolutionstotheclients.As theysaysnecessityisthemotherofinvention,similarlyif organizationsseektobeinnovativetheywillbeableto comeupwiththeinnovativesolutionstothelatest challengesorresolvingtheissuesoftheclients.

Theclientsalwayslookfororganizationsthatareinventive intheirapproach.Inventivenessisthemostfundamentalto theorganizationstokeeptheirclientsintact.Innovative organizationsprioritizebeinginnovativeintheirsolutions forthecauseofsatisfactionoftheirclients.Inventioneases thecomplextasksintosimpleones.Itaddsvaluetothe efficiencyoftheproductstheorganizationsareoffering.

Adaptingthelatesttechnologiesintheorganizationsplays importantrolefororganizationstobeinnovative.Latest technologieslikeArtificialIntelligence,BigDataAnalytics, InternetofThings,Automation,MachineLearningetc.are mostimportantfromthepointofbeinginnovative.Theuse andimplementationofsuchtechnologiesincreasethe efficiencyoftheorganizationandthesetechnologiesalso automizelotofprocessesandthisinturnhelpvery significantlytotheclients.ScienceandTechnologyholdlot ofpotentialrelatedtoinnovativeness,andtherefore, effectiveutilizationofscienceandtechnologyinthe organizationsisverysignificantfromthepointofviewof beingrelevant.

Innovativecompaniesarebuiltbyinnovativeleaders. Therefore,havinginnovativeleadersatthehelmofthe organizationsismostcriticalforthecompanies,astheyare theoneswhocreateinnovativecompanies.Unlessanduntil leadersofthecompanieshaveinventivethoughtprocess thereisnopossibilitiesofanysubstantialandvaluableand uniqueinventionsinthecompanies.Innovativeleaders makearemarkablecontributiontothecompanieswiththeir

inventivenessandtheydrivethegrowthforthe organizationsaswellastheirclients.Havingsuch leadershipatthedrivingpositioninthecompanies helpcompaniestomakeasignificantdifferencein theindustry

Thecompaniesattheforefrontofinnovationwith theirinnovativesolutionsmakeasustainable contributiontotheindustrywiththeirinnovative abilities.Suchcompaniesare abletosustaintheir competencyinthemarketeasilyandtheyhavethe abilitytoattractlotofpotentialclientsandgrowand expandtheirbusinessinlargerscale.Withtheir inventivesolutions,theydonoteworthycontribution totheirclientsandareabletoplayahugepartin easingthelivesofthem.

Inthiseditionof “Top 5 Disruptive Companies at the Forefront of Innovation, 2021” weare presentingthedisruptivecompaniesthataremaking thevaluablecontributiontotheindustrythrough theirinventivesolutions.

FeaturingonthecoverofthiseditionisSelling SimplifiedGroup,Inc.(SSG),acompanythatis oneofthetopplayersinprovidingB2BDemand Generationservices,tools,andtechnology.SSGis recognizedforitsinnovative,intelligent,and compliantsolutionstoidentifying,analyzing,and capturingB2Bdemandbackedbyenriched,intentbaseddata—withacoremissionofhelpingpeople makemoremeaningfulB2Bconnections.

Lastly,whileflippingthroughthepages,donot forgettoreadinsightfularticlesdraftedbyourinhouseeditorialteam.

Let’shavealookatthecontributionofsuch companies!!

sharad@insightssuccess.com

Sharad Chitalkar

SELLING SIMPLIFIED GROUP

Empowering

T O P

Disruptive Companies at the Forefront of Innovation, 2021

CompanyName

Approyo, approyo.com

FeaturedPerson

ChristopherCarter Founder,CEO

HRAnswerbox hranswerbox.com

AmandaHaddaway ManagingDirector

IlantusTechnologies PrivateLimited ilantus.com

RevenueRocket ConsultingGroup revenuerocket.com

SellingSimplified Group,Inc

Brief

ApproyoprovidesfullSAPservicetechnologywithextensive capabilitiesinhostingandmanagedservices,upgrades,and migrationsforitscustomers,runninganySAPsupportedcore functionality

HRAnswerboxworkswithbusinessownersandmanagerswho valuetheiremployeesandunderstandthatinvestinginhuman capitalisthebestwaytoengage,retainandmotivate employees.

ArunK.Singh CEO IlantusTechnologiesspecializesintheIdentityandAccess Managementdomain.

MikeHarvath PresidentandCEO

MichaelWhife CEO,President, Co-Founder

RevenueRocketisthepremierboutiqueM&Aadvisoryand strategicconsultingfirmfocusedpurelyontheITServices marketforfirmstypicallybetween$5and$50inannual revenue.

SellingSimplifiedGroup,Inc.(SSG),acontrollerof165M+ globalB2Brecords,aimstoempowercompaniesintheir marketingandsaleseffortsthroughunprecedentedcustomer insightsandareal-timepulseonintent.

MichaelWhife CEO,President,&Co-Founder SSG

Foundedin2012,SellingSimplifiedGroup,Inc. (SSG)providesB2BDemandGenerationservices, tools,andtechnologytohelptheircustomersdrive businessgrowthandbuilddeeperengagementsamongtheir targetaudience.SSGisheadquarteredinDenver,COand servicesclientsgloballyviathirteenfully-staffedregional officesinAPAC,EMEA,andNorthAmerica.

Thecompanyisoneofthetopplayersofthesectorandisa controllerof175M+globalB2Brecords.Itaimsto empowercompaniesintheirmarketingandsalesefforts throughunprecedentedcustomerinsightsandareal-time pulseonintent,viaacomprehensivesuiteofdata enrichment,marketing,andanalyticstools.

SSGisrecognizedforitsinnovative,intelligent,and compliantsolutionstoidentifying,analyzing,andcapturing B2Bdemandbackedbyenriched,intent-baseddata—witha coremissionofhelpingpeoplemakemoremeaningfulB2B connections.

InaninterviewwithInsightsSuccess,MichaelWhife, CEO,President,&Co-FounderofSSGshareshisviews oncurrentevents,companyproductsandservices,andthe necessityforbusinessestoalignwithnewtech advancements.

Belowarethehighlightsoftheinterview:

Pleaselistthepopularsolutionsthatmakeyour companystandoutfromthecompetition.

AllofSSG’ssolutionscenteraroundleveragingtheheaps ofB2Bintelligencestoredwithinourglobaldatabaseand extractingthelevelofcustomerinsightsthatourclients needtobetterpositionandpromotetheirproductsand servicestotargetedmarkets.

Visionayr,thecompletemarketingsolutionfromSelling Simplified,wasdesignedtogiveB2Bmarketersareal-time viewoforganicdemandandintentsurroundingtheir productsandcustomers.BackedbySSG’srobustglobal data,Visionayrallowsuserstohostandpromotemultiple piecesoftheircontentinacentralizedbrandedhub,and traceengagementanalyticsbacktokeyaccountsand prospectsatahighlycompetitivecostperlead.

Integrated Programmatic solutionsfromSellingSimplified leverageSSG’s1st-partydatatotargetandretarget customersviadisplayadsaroundtheweb.Unlikea3rdpartydataapproach,SSG’sIntegratedProgrammatic offeringsensure100%targetingaccuracyformorerelevant impressions,andcanbeleveragedaspartofamultichannel leadgenstrategy.

Asthefounder/CEO/Director,whatisyouropinionon theimpactofthecurrentPandemicontheMarketing Industryandtherelatedsalesmarketingeneral?

Almostovernight,COVID-19laidachasmbetweentwo schoolsofmarketing:onewhichhadbeguntoincorporate digitalmethodsbutstillreliedheavilyonface-to-face, telemarketing,andout-of-home;theotherwhichhad holisticallyadoptedafullydigitaltransformation.

Fortunately,wefoundourselvesinthelattergroup,andnot onlywereweabletosurvive,butexperienceimmense growthasthefieldofcompetitionthinnedoutearlyin2020.

Aswereturntoasemblanceofpre-pandemiclife, marketerswilllikelyonceagaininvestintradeshows, physicalmarketingcampaigns,andface-to-faceinitiatives. Butthegeneralconsensusamongmarketersisthateven thesetacticswillhaveahybridstructureordigitalelement tothemgoingforward,andthatmarketingitselfis permanentlytransformed.

Thisnewdigital-firstmarketingmodelhasproven incrediblybeneficialforbothmarketersandtheir customers.Marketersthathaveadaptedtothenew landscapearegainingbetterleads,bettercustomerinsights, andseeingbetterROI.Additionally,customersare increasinglycomfortablewithadigitalbuyingcycle,with manysayingthattheywouldprefertonothaveasales conversationuntilmuchlater,ifatall,duringthesales cycle.

andmarketingteamstofocusoninrealtimebydisplaying thetypeofengagementthatleadstosales.

Inyouropinion,whatcouldbethefutureofthe Marketing&AdvertisingmarketposttheCOVID-19 pandemic?AndhowareyoustrategizingSelling Simplified’soperationsforthatfuture?

Inshort,thepandemicwillcertainlyhavelong-termeffects onthemarketingindustry,andsadlysomecompanieswon’t beabletoadaptandsurvive.But,thatwon’tbeforlackof advancedtoolsandeffectivedigitalmarketingroadmaps.

Whatisyouropiniononthenecessityforbusinessesto aligntheirofferingswithneweranalyticaltools, especiallywhenitcomestoB2Bconnections?

Havingaccesstocomprehensivecustomerinsightswillbea keyforB2Bbusinesses.Today’scustomerexpectsthat brandshaveadetailedandaccurateunderstandingofthem andtheiruniquebusinessneeds,butoftenaren’twillingto offerupthatinformationoverthephoneorevenviaa traditionalwebform.Theanswerthereformustbefoundin behavioraldata—ofwhichthereisplenty.

Today’sanalyticaltoolsaredesignedtomakesenseof behavioraldataandfacilitatemorerelevantmarketing effortsandmoretimelysalesinquiries.Visionayr’s analytics,forexample,illuminatethebestleadsforsales

Marketingandadvertisingwillcontinuetotakeplace mostlyinthedigitalsphereandwillbecomeincreasingly data-drivenandpersonalized.AtSSG,we’reaccelerating ondevelopingourproprietarymarketingtools,and poweringthemwithour1st-partydata.Weplantocontinue empoweringourclientswiththeglobaldataandthefirstratetechnologyneededtoworksmarter,notharder,intheir marketingandsalesefforts.Thisincludesdevelopingtools tomakequalityB2Bdatamoreaccessible,enhancing Visionayr’sfeaturesandanalyticscapabilities,offering moremulti-channelprograms,andintegratingseamlessly withexistingmarketingstacksandCRMstohelpour clientsbuildamorecompleteviewofdemand.

Whatisthedemandstrategyandhowdoyougather yourdemanddatabase?

Ourowndemandstrategyreliesonmanyofthetoolsand approachesthatweofferourclientsglobally We’re

reevaluatingourpersonasandtheeffectthattheCOVID-19 pandemichadontheirbusinessneeds,andcomingupwith morecreativeandbespokewaystoservicealargersegment oftheB2Bindustry.Asalways,we’refocusedonbuilding, enhancing,andtranslatingourglobaldatabaseusingboth ourproprietarydatatoolsandacommunity-basedmodel designedtomakepublicdomaindatarapidlyavailableto dataandmarketingteams.

Ifgivenachance,whatistheonethingthatyouwould changeaboutthedemand-centeredecosysteminyour respectivemarket?

I’dlovetoseeagreaterefforttomoveawayfrommass targeting,andmoreofafocusonpersonalizationandhighvalueengagement.Attheendoftheday,noneofthisis stpossiblewithoutarazor-sharpfocusonquality,1 -party data.

Asanestablishedbusinessleader,whatwouldbeyour advicetothebuddingentrepreneursaspiringtoventure intothemarketingindustry?

Themarketingindustryevolvesrapidly—almostdaily As

muchaspossible,trytoremainaheadofthecurveoftrends andtechnology,andaimtounderstandhowthesemarket trendscanbeleveragedbyyouruniquestrengthswhile underscoringyourcoremission.Innovatingaroundyour coremissionisthebestwaytoensurethatyoucanremain relevantandofferauniquebenefittoyourtargetmarket eveninthefaceofcompetition.

Howdoyouenvisiononsustainingyourcompany’s competencyinacutthroatandvolatileworldof business?Wheredoyouseeyourcompanyinthenext fiveyears?

We’vepositionedSSGinawaythatallowsustodeeply examineandunderstandchangingmarketneeds,and diversifyourglobaloperationsrapidlyandinanagile fashion.We’refocusedondevelopingtoolsthatwork symbioticallywithourdatabasetoimproveoveralloutput whilecontinuallyaddingintelligencetoourdata.Inthis sense,wecanexponentiallyimprovethewaysweserveour clients.Additionally,ourgrowingglobalfootprintdisperses SSG’sthoughtleadershipinawaythatmakesusextremely competitive. Weplantosustainourtrendofgrowthand expansionandcontinuetakingahyper-localizedapproach

todemandgeneration,whileadaptingourproductsand offeringsforasubscription-basedmodelthatallowsclients totapintoreal-timeintentandqualitydata.

WhatisyourideaofCorporateSocialResponsibility?

Givingbacktothecommunitiesthatwebenefitfromisa majorexecutivepriorityofmine.Whenwetalkabout SSG’shyper-localizedapproachtodoingbusiness,oneof thebiggestelementsisourmodelofhiringlocaltocreate fully-operationalregionaloffices.Wedon’tbelievein servicingclientsfromoverseas,andwemakesuretocreate jobsinthecountrieswherewedobusiness.

Anotherconceptthatisbecomingincreasinglyimportant, especiallyincompaniesinourfield,istheneedtobedata responsible.Dataisanincrediblypersonalformofcurrency that,whenmishandled,canhavedangerouseffects.We’ve alwaystakendatasecurityandprivacyseriously,andI consideritamajorresponsibilityofmineandofmy company’s.

ClientsReview

“Selling Simplified knows their database. They are able to recommend which content will resonate best among certain audiences, and the scope and variety of their database allows us to reach niche audiences within our target market." NgocTrong,MarketingSpecialist,ANZ, Marketo

“Since testing Visionayr, I’m able to deliver additional engagement metrics to my clients that I wasn’t before. Augmenting a campaign delivery with insights into content consumption times and trends lets me tell my clients a more multi-faceted story.”

StefanieO’Connor,Associate Director,Media,JUSTMedia,Inc.

“In making ourselves relevant to our target audience, we constantly look for ways to do things differently and better That’s why I was keen to explore Visionayr—because the way it delivers content is more compelling than the traditional approach.”

WeiLengTan,Directorof RevenueMarketing,APAC,Poly

“Selling Simplified was very successful in helping us supplement our organic outreach, at a competitive rate. Their customer services set them apart as well—they take the time to gain a deep understanding of the goals and business requirements of your campaign, ensuring you receive maximum ROI.” StephanieGray,Marketing Manager,Australia, InfoTrustCo.

Centric

Walking an Extra Mile for Customers

TosaythatIambornwithgreatnesswillbeanover statement.Buttoservethepeoplewithheart reflectsthegreatnessinyou.Let’strulyunderstand moreaboutit.

OperationalExcellence

Alothaschangedamongthecompaniesinthepastseveral yearsintermsofprovidinghigh-qualityservicesforthe customers.Today,theservicesandproductsofferedinclude telecommunicationandtechnologythatimprovethequality ofhowcompaniesoperateandfunction.Companiesfeela lotmoreconfidenttodaywithasafeandhealthy environmentintheindustries.Althoughthetoppriorityfor anycompanyremainstofulfilltheneedsofthecustomers andclients,thekeytoachievethisistohaveapeoplecenteredenvironment.Thismeansthatyouarethecenterto everythingineverydecisionforthegrowthofthe employees,ashelpingingrowthopportunitiesforthe employeesbringsthebestoutofthem.

Fast,effective,andaffordableservicesforthecustomers keepthecompaniesaheadofthecompetition.Ultimately,it isthecustomersthatmakethecompanywhotheyare.

Anothervitalcomponentforanycompanyistoleadalong withthecommunity.Havingacreativeapproachforthe companyaswellasforthesocietyshowskindnessandcare forthecommunity.

Achievingthishighestpotentialinbringingthechange showsthethrustofgreatnessamongthecompanies.Itis aboutdoingalotofsmallthingsbutdoingwelleveryday Totryanythingnew,companiesmakemistakesasitisa partofsuccess.Afterall,itisneveraboutthedestination butaboutthejourneywiththepeoplethatneverends.

ANewEraforCompanies

Companiestodayareachievingbeyondtheordinary.Itis theirdesiretoachievetheimpossiblethatmakesthem great.Someofthesecompaniesare:

SpaceX–anaerospacetransportationcompanywiththe goaltoreducespacetransportationcoststoenablethe colonizationofMars.Thiscompanyisplacinghumansona differentplanet,that’sthedesireofnolimitations.

Amazonisanothermultinationaltechnologycompanyinecommerce,cloudcomputing,digitalstreaming,and

ArtificialIntelligence.Startingfromasmallgaragewithan onlinebookstoretillthedeliveryofe-commerceproducts withadvanceddronetechnologyisnotanunderstatement. Thecompanyisnotjusttheleaderinecommerce,butalsoa bigcloudcomputingplatformandapopulardigital streamingplatformforentertainment.Anycompanyhas rarelyachievedsomuchsuccessandAmazonisonesuch companyrememberedforitsgreatness.

Rememberthis...

Whileallthisisimportant,developingsolutionsthatmeet oursafety,efficiency,andprofitabilityneedsandhelpingto reducewastebysustainabilitygoalsisequallyimportant. Companiesneedtoruntheiroperationsmoresafely, efficiently,andreliably-enablinginnovationwhile reducingwasteandimpactontheenvironment.Many companiesareacceleratingtheirvaluefrominitiativesthat isinvolvedinamoreholisticapproachtotheassetlifecycle andsupplychain.

Nowyouknow

Greatnessexistsinallofus,itisnotbornbutmade.Itis abouteverythingwetalkedaboutinthisarticleandthe servicetoothersleadstothatpath.Together,companiescan inspiregenerationstocome,provingtheskyisnotthelimit andisonlythebeginningandtheworldwillmakeroomfor suchpassionatestart-ups.Thus,gettingusedtothemistake andfailureswillbeapartofabeautifuljourneytowards greatness.Theworldwillnotfailtorecognizethisgreatness withinthecompaniesandlivingbyit,therestofthingswill follow.

Digitaltransformationismaximizingthecompany’s optimizationtoeffectiveAImodelingtothetraditional businessprocess.Today,organizationsdeliverafasterand moreaccurateanalysisofefficiencyandperformance boundaries.Theseactionableinsightsdeliveredbyany companyhelpcustomerspushtheboundariesofwhat’s possible.

APPROYO

A Global Leader in the SAP Solution Industry

Approyo,inc.isaprivate,globaltechnology servicescompany,focusedonmakingits customersITmanagementandcloud migrationssimple.ItisaSAP-certifiedcloudand infrastructure,management,andSAPHANA operationsservicesproviderandalsoaMicrosoft SilverPartner.Thecompanyworkswithcustomers acrossallindustriesandforbusinessesofeverysize.

Approyo,inc.isheadquarteredinBrookfield, Wisconsinwithmultipleofficesworldwide.Its missionistomakeSAPsimpleforclientsandpartners andtosimplifytheirdigitaltransformationjourney throughSAPsolutionsandmanagedservices.

InaninterviewwithInsightsSuccess,Christopher Carter,Founder&CEOofApproyo,inc.discussed aboutthecompany’scomprehensiveSAPsolutions, customercentricapproach,andgivinganinsight aboutitsfutureendeavors.

Describeyourcompany’scuttingedge solutions/serviceswhichaddressalltheneedsof yourcustomers.

Approyoprovidesdeployments,migrationsand upgradesforanySAPcoreinstance.Thecompany actsasareliablepartnerdeliveringSAPprojects,ontimeandon-budget.TheprocessbehindApproyo’s servicesbeginswithatailoredroadmapfittoeach client’sbusinessneeds.AfteranSAPprojectis complete,Approyoofferstheirmanagedcloud services,suchashosting,monitoring,and24/7SAP Basissupport.Approyo’sglobalteamofSAPexperts

worksaroundtheclocktoensurethatalloftheir clients’systemsarerunningefficientlyandsecurely

Kindlytakeusthroughyourjourneyandwhat roadblocksorchallengeswerefacedbyyou?And howdidyouovercomethem?

Atthestart,oneofthemainchallengesApproyofaced wasfindingtherightclients.Itwasdifficulttofind clientswhohadcompleteunderstandingofthecloud, soitwasseenmoreasa“risk”thanasteptoward innovation.Alotofcompaniesweresatisfiedwith theiroldlegacysystems,sowereallyhadtowork towardeducatingourclientsandproposingevery benefitofmovingtothecloud.Eventually,people becamemoreandmoreinterestedinitscapabilities andsolidifyingourservicesandexpandingourproof ofsuccessthroughnewcustomersiswhatpushedus tobealeaderintheSAPindustry

Ifgivenachance,whatistheonethingthatyou wouldchangeaboutthebusinessecosysteminyour respectivemarket?

Iwouldwanttohavemorepartnerships. WhatIseeis agrowingpartnerrelationshipascompaniesfocuson theirnicheandneedfirmstofillinaroundthatspecific activity.

Describeindetailabouttheworkcultureandthe valuesthatdriveyourcompany.

TheworkcultureatApproyoisfocusedon communicationandteamwork.Ourteamisfocused

Top

Disruptive Companies at the Forefront of Innovation,2021

ChristopherCarter Founder&CEO Approyo

onqualityservice,reliability,quicktime-to-value,and integrity.Wewanttomakesurethatourclientsare beingtakencareofandaresatisfiedatalltimeswith theirservice.Thecustomeralwayscomesfirst,and thatissomethingwestandby Wetrulydon’tsucceed unlessourcustomersdo,whichdrivesustoprovide quickandsimplesolutionsforourclients.

Asanestablishedbusinessleader,whatwouldbe youradvicetothebuddingentrepreneurs?

Myadvicewouldbe“don’tholdback.”Ifyouhavea dreamorarepassionateaboutanidea,thenworkto makeitareality Youdon’twanttolookbackonyour lifethinkingaboutthe“whatif.”Gooutanddoit!If you’relookingtostartabusiness,makesureyoudoas muchresearchaspossible,andsetupanallencompassingplanforit.What’sthemission?What areyourgoals?Whatproblemareyousolving?These areallquestionsyoumustbeabletoanswerbefore startinganysuccessfulbusiness.

Howdoyouenvisiononsustainingyourcompany’s competencyinacutthroatandvolatileworldof business?Wheredoyouseeyourcompanyinthe nextfiveyears?

Inthefuture,IseenothingbutgrowthfortheApproyo team.Weplanonaddingmorenewclients,new partners,andnewstaffovertheyears.Thiswillleadto aglobalexpansionofourservices,pushingustobea leaderintheSAPindustry.Weplanonintroducing newservicesandcapabilitiesourclientscanutilizein thefuture,willgiveclientsauniqueofferingto Approyo.

SAP Made Simple, is and always has been the goal. SAP can be complex, but it doesn’t have to be with a Managed Service Provider like Approyo.

“

Making Better Workplaces by Adding Value

Somesmallbusinessesdon'trealizetheimportanceof HR,butcompanieswithevenonehirehavehuman resourcesresponsibilitieswhenitcomesto compliancewithemploymentlaws.It'sactuallyeasierto getthisrightfromthebeginningthantrytotriageitonce somethinggoesawry Tomanageemployeesandsolvetheir issues,organizationsneedtohavegoodHRservices availableforsmoothandeffectivefunctioningofthe organization.HRAnswerboxprovidesHRconsultingand corporatetrainingservicestosmallbusinessesandstart-ups infor-profit,non-profit,andgovernmentalorganizations. ThemajorityofclientsofHRAnswerboxarelocated throughoutMarylandandVirginia.

SolvingEmploymentManagementProblems

HRAnswerboxworkswithsmallbusinessowners,business leaders,officemanagers,HR,andfinanceandaccounting professionalstohelpthemsolvetheiremployment managementproblemsandchallenges.ThemissionofHR Answerboxistomakebetterworkplaces.Itbelievesthat one'semployeesmatter.HRAnswerboxalsobelievesthat happy,well-treatedemployeesperformbetter,staylonger, andcontributetoorganizationalsuccess.WhenHRisdone right(andHRAnswerboxknowsathingortwoabout that!),itaddsvaluetotheentireorganization.

HRAnswerboxstrivestobethefirstplaceitsclientsthink ofandcontactwhentheyhavequestionsaboutemployee management,compliance,andworkplaceculture.Itswork includesHRconsulting,training,workplaceinvestigations andvirtualHRservices.SinceHRAnswerboxisdedicated toworkingwithsmallbusinessesandstart-ups,itiswell versedintheproblemsthatarecommonlyfacedbygrowing

organizationswhomaynothaveaformalHRinfrastructure inplace.

AProficientLeader

OneoftheleadinglightsofHRAnswerboxisAmanda Haddaway,theManagingDirectorofthecompany. Amandaisanaward-winningHRconsultantandcorporate trainer.InherroleatHRAnswerbox,shespecializesin conductingworkplaceinvestigations,solvingcomplex employeerelationsissues,leadinginteractiveandengaging trainingsessionsandservingasanadvisortosmallbusiness ownersandleaders.Amandaadvisesbuddingentrepreneurs topursuebusinesseventhoughitisfilledwithhardwork.

BuildingCohesive,HighPerformingCultures

HRAnswerboxteachesothersaboutbuildingcohesive, highperformingcultures,sothisisobviouslysuper importanttothecompany WhenAmandafoundedthe company,itwentthroughanintensivebrandbuilding exercisethathelpedHRAnswerboxidentifyitscorevalues.

ThesevaluesareAuthenticity,Consistency, Responsiveness,QualityWork,andaFocusonResultsand ProblemSolving.Thesevaluesarereflectedineverything HRAnswerboxdoesasanorganizationanditfrequently obtainsfeedbackfromclientstoensurethatitissuccessful intheseefforts.

ConductingWorkplaceInvestigations

ThegreateststrengthofHRAnswerboxistheabilityto listenandunderstandspecificemployeeproblemsof

organizations.HRAnswerboxoftenworkswith organizationsandlawfirmstoconductworkplace investigationsonharassmentanddiscriminationallegations.

BeingResourceful

WhenthepandemicbeganinMarch2020,HRAnswerbox quicklysawitsclientbookingsdisappearduetothe uncertaintiesahead.Itsclientsareprimarilysmall businessesandstart-ups,somanywerepanickedabout whatthefuturewouldlooklike.HRAnswerboxwasableto quicklypivotintoanonlineresourceforitsclients.Its trainingsessionswereconvertedtobeeffectiveviaZoom anditlauncheditsVirtualHRService.

ServingwithNewandInnovativeWays

HRAnswerboxisalwayslookingatnewandinnovative waystobestserveitsclients.Afterhearingseveralclients talkaboutthechallengesinbuildinggreatworkplace cultures,HRAnswerboxcreatedtheWorkplaceCulture Academy,whichitwilllaunchlaterthisyear.Itsprogram willhelporganizationalleadersbuildtheirculturethrough intentionalactivitiesandstrategicdecisions.

Onaverage,employeesonlyratetheircurrentworkplace cultureat65ona100-pointscale,soHRAnswerboxknows there'ssomeworkthatneedstobedoneinthatarea.

HRAnswerboxWorkplaceCultureAcademytakesone step-by-stepthroughitsCultureCanvas©toanalyzeone's existingcultureanddeterminewheretherearestrengths,as wellasareasofopportunityforchanges.Theacademy includesacombinationoftrainingsessions,tools, resources,andpost-trainingimplementationsupport.

ProvidingPraiseworthyServicestoClients

“I've worked with Amanda for over three years on delivering various training topics to our team of over 200 employees. Each opportunity we have to work with her has been a great experience. Amanda is willing to customize the training content to meet our needs and is very engaging in her delivery.” —TaniaSalgado-Nealous, VP HR & Operations Vectorworks,Inc.

“As a small, not-for-profit corporation, having a HR Generalist on staff is simply not financially feasible. Partnering with HR Answerbox is invaluable.” —Michelle Doster, General Manager LakeLinganoreAssociation,Inc.

“HR Answerbox has always provided excellent service with all of our HR questions. I would highly recommend HR Answerbox for your HR needs. She has taken a lot of stress off of me with her knowledge and expertise in the industry.”

—DebConroy President/CEO SerenityTreatmentCenter, Inc.

“Amanda's personality combined with her knowledge, background and communication skills make her an ideal consultant, teacher, and coach. I absolutely would tap her first for any HR consulting or training needs.”

— KathaleenLucey, Office Manager LSWGCPAs

“Amanda and HR Answerbox have been amazing to work with on my HR needs. I tend to have last minute issues at my office but I'm always getting immediate attention. You can't beat the knowledge and experience that is provided by this amazing company!”

—KimberlyDay Office Manager Anderson&Quinn,LLC

“In my 25 years as a labor and employment attorney, I have worked with many professionals in the human resources industry. My firm recently retained Amanda's services to conduct a workplace investigation during complex litigation. Amanda consistently outperformed and over delivered, exceeding my expectations. She was timely, professional, and best of all, thorough. I heartily recommend her services.”

— StephenS.Burgoon,Esq.

HR Answerbox creates a tailored approach that addresses the unique situation one's business is facing.

ArunK.Singh CEO&Member oftheBoard IlantusTechnologies

Top 05 Disruptive Companies at the Forefront of Innovation,2021

TECHNOLOGIES

Simplifying Identity and Access Management

Fordigitaltechnologiestodeliverontheirbig promise,evolvingcyberthreatsneedtobe addressedeffectively

Therapidadoptionofdigitalsolutionsdrivenbythe pandemichasconvertedidentityintotheultimateattack surface.Forbusinesses,havingtherightplatformfor IdentityandAccessManagement(IAM)istheneedofthe hour.Aplatformthatenhancessecurityandsimplifies complexityisessentialtooffereffectiveprotectionagainst cyberthreats.AgloballeaderinIAM,IlantusTechnologies isaptlyservingthisneed.Foundedin2000,Ilantus providescutting-edgeIAMsolutionstocustomersacross theworld.

Ilantus’award-winningflagshipproduct,CompactIdentity, isdesignedbasedontwodecadesofdeepexperienceinthe IAMdomainandprovidesorganizationswithanidentity centricholisticcybersecuritysolutionbuiltontheZero TrustFramework.

ArunK.SinghistheCEOandMemberoftheBoardat IlantusTechnologies.With25+yearsofrichexperiencein thecybersecuritydomain,heisaninnovativeand transformativeindustryleader,experiencedinbuildingand drivingcybersecuritybusinessglobally

EmpoweringOrganizationswithHolisticIAMSolutions

Ilantusstarteditsjourneyasaprofessionalservices companyandhasimplementedcomplexIAMsolutionsfor someofthebiggestbrandsintheworldincludingmany Fortune500companies.Basedonthisexperience,Ilantus re-launcheditselfin2018asaproductcompanyby successfullycreatingitsownIAMproductcalledCompact Identity.InanindustrythathasonlyfragmentsoftheIAM solutionfromeachvendor,CompactIdentityisa comprehensivesolutionthatprovidesallthenecessary componentsofIAMinasingleplatformandisreadytouse withlittlecustomization.

Ilantusiscurrentlytheonlycompanyintheworldthat offersatrue‘SaaSDelivered,ConvergedIAM’solutionthat isbuiltontheZeroTrustframework.CIOReviewrecently listedIlantusamongthe‘10MostPromisingCloud SolutionProvidersin2021’.

WithIlantuswinning“BestCybersecuritySolutionofthe Year2021”and“MostInnovativeinConvergedIAM” awardduringtheRSAConference2021forCompact Identity,itsnewmissionistoempowerorganizationsofall sizesandindustryverticalswithholisticIAMinmost efficientandeconomicalway,enablinggreatersuccessin digitaltransformationinitiatives.

LeadinganalystsagreethatconvergedIAMisthefutureof IAM,especiallyinacovidinfluencedbusinesslandscape whereWFHisthenewnormal.CompactIdentityisoneof itskindinthemarkettodaythatconvergesfullcapabilities ofAccessManagement,IdentityGovernanceand Administration,IdentityAnalyticsandPrivilegedAccess Managementinasingleplatform,backedbyanintelligent riskengine.

Recognizedbyleadingindustryanalystsforinnovation, Ilantus’CompactIdentityisknownforitsuniquefeatures andeaseofuse.ItdrivessuperiorROIandexceptionaluser adoptionrates.With3patents,thisproductisinthethird generationofmaturityandenjoysadiverseclientbase acrossRetail,Healthcare,Education,Manufacturing, Telecom,BFSIandGovernmentsectors.

MakingIAManEffortlessExperience

IlantusstrivestoprovidereliableandintelligentIAM solutionstoorganizations,regardlessofwhethertheyarea smallstartup,mid-sizecompanyoranenterprise.

Itaimstoprotectaccesstocriticaldataandtailorunique IAMcontrolsbasedonneedsoftheorganization.Ilantus makesIAMuncomplicated,helpingenterprisesautomate identitylifecycleandmeetincreasinglyrigorous compliancerequirementsinasimplisticmanner.

RelentlesslyPursuingExcellence

Ilantusalwaysmakessuretoputtheneedsoftheits customersandpeoplefirst.Customercentricityisatthe heartofitsfunctioning,withaconstantaimtoempower customerswiththebestcybersecuritysolutions.Whenit comestoemployees,Ilantiansareencouragedto relentlesslypursueexcellenceandcreateadifferenceinthe world.Ilantusstrictlyfollowsanopen-doorpolicyacross alllevelsoftheorganizationtoensureleadersarealways approachable.Itinsistsonkeepingthepursuitofknowledge aliveandencouragescontinuouslearning,strivingfor brillianceand leavingnoroomformediocrity.Integrityisakey dimensionoftheIlantusDNAthatplaysamajorroleinall itsinteractions,beitwithcustomers,employees,vendors, orchannelpartners.

SeamlessIntegrationofAI/MLwithLatest CybersecuritySolutions

Ilantusisfocusingonappliedinnovationtodeliver differentiatedIAMcapabilitiesandsimplifyitsconverged IAMsolutionplatformfurtherforeasyandrapidadoption byclientsglobally.Withanemphasisonbuildingan “IdentityFabric”thatsupportsblockchain-based decentralizedidentityandself-sovereignidentities,Ilantus isenhancingitsidentityanalyticsenginetointegrateitwith thelatestcybersecuritysolutionsandcreatemoreusecases forAI/MLtoreduceoverallcybersecurityriskforits clients.Ilantusiscontinuouslyenhancing‘Compact Identity’featuresetstomakeitacompleteIAMsolution andmaintainmarketleadershippositionintheclassof ConvergedIAMspace.

MeetingIncreasinglyRigorousBusinessRequirements

“Compact Identity from Ilantus generated significant ROI for the business in a very short time post implementation. Since the solution is equipped with access management and governance capabilities, it makes it easier to have one product manage most of our IAM needs.” — WorldrenownedTelecomCompany

“Ilantus solution helped us curb several of the issues that were severely impacting identity automation in our environment. Processes were complicated, manual approvals were piling up, resources were overloaded, and user experience was suffering badly. Compact Identity helped automate most of the processes and achieve compliance to federal regulations with a simplified workflow in place. Most of the teams became self-sufficient, approvals became seamless, and we achieved huge cost savings from reduced helpdesk calls.”

—GlobalFinancialOrganization

“Prior to using Ilantus solutions, we tried our hands at another solution that took a long time to implement, and the in-house team had to spend several training hours to understand the solution. When we made the switch to Compact Identity, we were pleasantly surprised with the implementation speed, dedication and coordination of the team and the simplicity of the product. It helped us achieve full compliance with healthcare regulations as well.”

— GlobalHealthcareEnterprise

IlantusTechnologies simplifiesthe complexitiesofIdentity &AccessManagement throughconvergence &innovation,providing world-class, economical,intelligent IAMforevery organization.

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MikeHarvath

&CEO

RevenueRocketConsultingGroup

Top 05 Disruptive Companies at the Forefront of Innovation,2021

REVENUE ROCKET CONSULTING GROUP

Helping IT Services Firms Optimize their Growth Strategies

Thefastestpathtogrowthisthroughmergersand acquisitions,andifyou'renotparticipatingin M&A,you'releavingrevenueonthetable.Based onincreasedbuyerinterest,risingvaluations,andthe potentialtogetsomewheretogetherthatyoucan'tgetalone, therehasneverbeenabettertimetosellyourbusinessor buyanotherfirm.Butdon'tattempttogoitalone,asthe roadtoasuccessfuldealisfilledwithunexpectedturns. Fromoriginationthroughduediligence,you'llwant someoneonyoursidethat'sbeenatthetable.

Ifyouneedthatpush,RevenueRocketConsultingGroup canhelpyoutogrowandsecureinthissituation.Revenue Rockethashelpedover200firmswithmergers,acquisitions,andgrowthstrategieswithintheITservicesmarket.

GrowthStrategyDevelopmentBasedonExperience

BasedonMikeHarvath'sownexperience,thefirmstarted asanideabasedonlessonslearnedfromrunningand sellingthreeITservicescompanies.Whenfounding

RevenueRocketin2001,hisvisionwastohelpasmany ownersofITservicesandconsultingcompaniesgloballyas itcould.Fastforwardto202;thecompanyhasworkedwith hundredsoffirmsinover30countries,helpingexecute M&Aandgrowthstrategyinitiatives.

RevenueRocketConsultinggrouphasgrowntobecomethe premieradvisoryfirmhelpingITservicescompanies optimizingtheirgrowthstrategies.Thesestrategiesinclude acquiringadjacentserviceproviders,expandingintonew targetmarkets,andstrategicallycraftingnewservice offeringsbasedonmarketneedsandtechnologyspecialties.

AbilitytoSolvetheProblem

ItisimportanttonotethatwhileRevenueRocketisa rapidlygrowingbusiness,itisalsoaviableandprofitable one.Forthegrowingcompanytoproperlyscale,itadjusted

itsstrategyandexecutionintocapturingnewmarketshare whileaddingresourcestoexecuteontheclient commitments.Additionally,theorganizationpracticeswhat itpreachesbyfocusingonaspecificnicheofITservices, productizingserviceofferings,andobtainingaleadership positionwithinthemarketitserves.

DeliveringHigh-ValueService

TheprogramsRevenueRocketoffersforbuyersandsellers ofITservicesandITconsultingcompaniesandits proprietarySVPstrategytransformationofferinghasproved tobethegoldstandardfortheindustry.Focusanda proprietarylensoneachofthesegmentsmakingupthe industryprovidethecompanyanadvantageoverother advisoryfirmswithagenericviewofallmarkets.Thishas equippedRevenueRocketwiththetoolsandknowledge

thattranslatestosuccessfulcombinationsforitsbuyersand sellers.

AGreatTeam

RevenueRocketbuiltateamofdedicated,diverse,and patientindividuals.There'shighclientloyaltyandexpertise withinpracticeareasandverticalmarketneeds.Thereisno questionthecompanyisactivewithdealsandstrategy engagementsandcontinuestoactivelygrowthebusiness.It strivestocreateclientvaluewithempathy

KeepingClientsBusinessesCompetitive

TheluxuryofperspectiveatRevenueRocketisacorevalue forthefirm.Theluxuryofperspectiveistheartofbeing abletowalkamileinanotherperson'sshoes,usingclients' experienceandtheexperienceofthosearoundthemto clients'advantagetocreateopportunity.Itisconstantly communicatingwithclients,competitors,andleadersto formulateitsview.Beingconnectedandrelevantand focusingontheluxuryofperspectivehelpsthefirmremain verycompetitive.

THEgo-toguyforITServicesFirms,Resellers,and VARs

AsthePresidentandCEOofRevenueRocketConsulting Group,Mike'sunderstandingandperspectiveonthe dynamicsofthesoftwareindustryandchannelparticipants isincredible.Heisagreatmentor,coach,andadvocatefor histeam.Hisabilitytosolvetheproblemandbrainstorma widearrayofissuesdelivershigh-classservicetothe

customers.Heisa'payitforward'executivewithakeen focusongivingbacktotheTechnologyServicesbusiness leadersintheindustry

PathtoSustainableOrganicGrowth

Whileadvisingthebuddingentrepreneurs,Mikesays, "Take risks and focus on how you will get to profitability A big miss with many entrepreneurs is they have a great idea and just want to get out and transact commerce. Don't just grow for growth's sake. One of the main objectives for business owners should be to create a sustainable, profitable business.”

"Be smart about how you grow, how you plan a path to profitability, and think about what an ultimate exit strategy means and what success means. Also, be flexible! Admit when you're wrong, do things differently, and get the input of the team and outsiders," headds.

NextEvolutionaryStep

Inthenexttenyears,RevenueRocketaimstobea$100 millionfirmoperatinginmorecountriesandcontinuebeing theindustryleaderinitsspace.In5years,itaimsat$50 millionwithasimilarposition.Itisstrivingtobetheleader notonlyinfinancialperformanceandmarketcoveragebut asitrelatestobeingatrustedadvisorforfirmsthatneedthe company'shelptogroworganicallyandinorganically

Testimonials–

"Mike and his team were an excellent resource for us to know when to push and when to give in to the buyers on certain negotiation factors. Revenue Rocket knows what they are doing, especially in the Managed Services industry, and their years of experience helped us to ultimately arrive at a deal that was executable and favorable. We would highly recommend them for anyone looking to sell their business.”

“Revenue Rocket helped us develop a comprehensive strategy for geographic and vertical expansion. We're putting the plan in place with much enthusiasm from our team, and we're seeing results. I would strongly recommend Revenue Rocket."

The industry leader that facilitates buy and sell-side transactions for IT Services and consulting companies.

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