Top 10 Billing & Invoicing Solution Companies to Watch January 2022

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VOL.11 ISSUE 05 10 T o p Billing & Invoicing Companies to Watch Solution Innovating Insurance Premium Billing Solutions that Deliver Value #TouchtoPay The Emergence of Digital Payment Platforms Man Vs. Machine Is Automation the Future of Business Operations?

hewayautomationhashastenedlengthy

Tproceduresineveryindustryis overwhelming.Considertheinvoiceprocess, forinstance.Automationhastakengiantleapsandhas madethingssimplerthanonecouldfathom.

Imaginehowtedioustheinvoiceandbillingprocess wouldbeintheabsenceofautomation!Inmanual invoicing,thesuppliercreatestheinvoice,printsand postsitphysicallyorthroughemail.Whenthebuyer receivestheinvoice,itsendsittotheiraccountsteam. Theinvoiceisapprovedandpaid,afterwhichitis filedforrecords.Dataentryusedtobecumbersome, whetheritwasmanualorcomputerized.But advancementintechnologyhaseliminatedthese hassles.

Youcanprocessthousandsofinvoicesinminutes throughartificialintelligence,cloud,andmachine learning.Besidesefficiencyintheinvoiceprocedure, digitalizationhasalsoreducedthecostsgreatly. Automationhasmadeinvoicingaccurate,putanend tobacklogs,andencouragedpaperlesstransactions.

Automationgivesyouthetoolstomanageevery aspectofinvoicing.Theseserviceprovidersalso createattractivedashboardswhereyoucanaccessall

RevolutionizingtheInvoice Process VOL.11 ISSUE 00 10 T o p Billing & Invoicing Companies to Watch Solution Innovating Insurance Premium Billing Solutions that Deliver Value #TouchtoPay The Emergence of Digital Payment Platforms Man Vs. Machine Is Automation the Future of Business Operations?

theinvoicesataglance.Thereareappswhereyoucan createandsendinvoicesinstantlyfromyourmobilephones.

Trackingfunctionshelpyoukeepatabonthestatusofthe invoice.Ifyoudonottrackdownthepaymentforyour serviceorproduct,thecustomerwillnotvolunteerorhasten topayyou.Trackingdownpaymentiscrucialforsmall businessownerswhousetheinvoicemethod.Without automation,invoicing,trackingpayments,andkeeping billingrecordscouldbeapain.

Digitizationhasalsoencouragedonlinepaymentmethods thatareinstantandeasy.Formanyyears,acceptingcash andcheckswasthenormininvoiceandbillingprocesses. Technologyhasrevolutionizedtheentiretransaction processbetweenthesupplierandthecustomer

Suchservicesareabundantlyavailableandcouldconfuse youinchoosingtherightone.Inanattempttomakethings easyforyou,weshortlistedafewbillingandinvoice

solutioncompaniesinourlatestedition,Top10Billingand InvoicingSolutionCompaniestoWatch.

Readtoknowmoreandstreamlineyourinvoiceprocess. Wearesureyouwillfindthiseditionasexcitingaswedid whilecuratingit.

Haveagreatread!
Streamlining Business Automaon CrossConcept Connuum Invoiceberry How HR Technology can influence beer Digital Employee Experience A Leading Billing and Invoicing Soluons Provider Digital Momentum of the Business vcita 26 32 40 18 Articles Is Automation the Future of Business Operations The Emergence of Digital Payment Platforms 22 36 CxO MAN#TOUCHTOPAY VS. MACHINE
C O N T E N T S 08 Innovating Insurance Premium Billing Solutions that Deliver Value
sales@insightssuccess.com August, 2021 Circulation Manager Tanaji Research Analyst Eric Smith Editor-in-Chief Sumita Sarkar Anish MillerSenior Editor Kelly, DavidBusiness Development Executives Managing Editor Sherin RodricksBusiness Development Manager Aditya Umale Art & Design Head Art & Design Assistant Visualiser David King Co designer Rohil Shinganapurkar Mrunalinee Deshmukh Marketing Manager Joseph D'souza Technical Consultants Pratiksha, Aditya, David Technical Head Jacob Smile Assistant Technical Head SME SMO Executives Gemson, Renuka Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Amol Wadekar Copyright © 2021 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com We are also available on : RNI No.: MAHENG/2018/75953 Sales Executives Mark, Alice Amar Sawant Assisting Editor Trishika Rokade Paul Belin

Featuring BriefCompanyName

Adminahealth adminahealth.com

RobertA.Bull CEO& FoundingMember

CrossConceptContinuum PSA www.continuumpsa.io/

BQESoftware bqe.com

WalterPerdigao Co-founder& VPofServices

AdminaHealthisacloud-basedproviderofapowerfulindustryrecognizedSaaSBillingSuitePlatformfortheemployeebenefits andinsurancemarketplace-automatinginvoiceconsolidation, reconciliation,andstreamliningpaymentmanagement.

CrossConceptwasfoundedin2010byindustryleadersthat implemented,customizedandsupportedProfessionalServices Automation(PSA)softwareforleadingPSAvendorssincethe segmentemergedinthe1990’s.

Chargebee chargebee.com CosmoLex cosmolex.com

VictorLimongelli CEO KrishSubramanian CEO RickKabra CEOandFounder DanBrown CEO

BQESoftwaredevelopsinnovativepracticemanagement softwareforprofessionalservicesfirms.

Chargebeeisarecurringbillingandsubscriptionmanagement toolthathelpsSaaSandSaaS-likebusinessesstreamline RevenueOperations.

CosmoLexistheonefullyintegratedsolutionthatletssolo attorneys&smalllawfirmsmanagetheirpractice,billing,and accountingwithonelogin(NoQuickBooks™required).

FinancialForceacceleratesbusinessgrowthwithcustomer centricERP,ProfessionalServicesAutomation(PSA),and CustomerSuccessOperationssolutions.

vcita.com

AlinaLapusneanu CEOandFounder

Fisklisamobilefirstsmallbusinessfinanceandproductivity softwareplatform(mobileSaaS)aimedatgivingSMEsand theiremployeesthefreedomtomanagetheirbusinessonthego fromanywhere.

UweDreissigacker Founder&CEO ItzikLevy CEOandFounder

Invoiceberryisanonlineinvoicingsoftwarewhichhasbeen especiallydesignedtohelpsmallbusinesses,soletradersand freelancersinrunningtheirbusiness.

vcitaisacompact,quick-smartappthatkeepsyoufully connectedtoyourbusiness,wheneverandwhereveryouare workingfrom.

worketc.com

DanielBarnett CEO

WORKetcmakesclients'jobeasierbyautomatingmanydayto-daytasksandprovidingreal-timeinsightintohowtheir businessistracking.

Invoiceberry invoiceberry.com vcita
Fiskl fiskl.com FinancialForce financialforce.com
WORKetc

CoverStory

Innovating Insurance Premium Billing Solutions that Deliver Value

We want our team to know how much they are valued and how much we appreciate what they are doing for our communities, our customers, and our company.

Frank Bianchi Chief Sales and Markeng Officer Robert A. Bull CEO and Founding Member

Ifyou’reconversantwiththetermsFinTech,HRTech, InsurTech,HealthTech,andthelike,thenyoualready knowhowtechnologyhastransformedindustries.The paceofthisrevolution,andthescaleatwhichitis disruptingindustriesworldwideare,simplyput, astonishing.

Enterprisesthatcanleveragethispowerofendless possibilityacquirethecapabilitytoinnovateproducts, services,andsolutions;skyrockettheirmarketpenetration; andbecomeperenniallyrelevanttotheircustomers.

Onecompanyattheforefrontofthistechnological ®revolutionisInsurTechAdminaHealth ,providingthe TMindustry-recognizedAdminaHealthBillingSuite for premiumbillingautomation.

Launchedin2018,theautomatedAdminaHealthsolution deliverssignificantoperationalefficiencies,allowingusers tofocusonthesmallsubsetofexceptionsforresolutionvs. havingtocompareeverylineitem.

AdminaHealthsupportsallbillingtypesandcoveragesfor small,medium,andenterprisebusinesses,andanunlimited arrayofhealthcare,insurance,andvoluntarybenefits.The SaaSsolutionisalsobothHITRUSTandNISTcompliant.

WhatgivesAdminaHealthaleadingedgeisitsrobust AdminaHealthBillingSuite.ApowerfulSaaSplatformfor thehealthcare,employeebenefits,andinsurance marketplace,theAdminaHealthBillingSuiteintegrateswith anyenrollment,benefitadministration,orpayrollsystem; automatesbillingreconciliationandconsolidationforany typeofcoverage;andstreamlinespaymentmanagement.

SettingaNewStandardforExcellence

Oneofthemosthighlyvaluedcomponentsof AdminaHealth’splatformisitsabilitytointegratewithany sourcesystemforcensus,payroll,andcarrierdata.This exceptionalintegrationcapabilityfosterssuccessful partnershipswithorganizationsofallsizesandtheirdiverse mixofdataexchangefeedsfromcarriersandvendors acrossthehealthcare,insurance,andvoluntarybenefits spectrum.

Nomatterthenumberofcoverages,AdminaHealth providesaconsistentlevelofautomatedreconciliationand billconsolidation.“Spreadsheetscannolongereffectively manageemployerplanrules,thegrowingnumberof coverages,andregulatorychangeswithCOBRA,HSAs, andFSAs,”saidRobertA.Bull,theCEOandfounding

memberofAdminaHealth.“Theyarequicklybecoming outdatedandreplacedwithrobustsoftware.”

AnotherimportantpartofAdminaHealth’ssuccessisits abilitytosupportalltheplayersintheecosystem,whether itisbrokerswhoneedtoofferadiversesetofbenefits packagestoemployers,TPAswhorequireahighdegreeof automationtoachievecompetitivepricing,orcarrierswho faceschallengesingeneratinginvoices,consolidatingall thedisparate,product-specificadministrationsystemsthat theyhaveimplementedoracquiredovertime.

“AdminaHealthoffersitssolutionsindirectorwhitelabel modelssothatcustomerscanachievebrandconsistency andstrengthencustomerstickiness,”addedBull.

Whenitcomestoexhibitingprowessininnovationsothat customershavethebestsolution,AdminaHealthdoesnot compromise.Thecompany’sadoptionofadvanced technologiescontinuestoevolveandisoneofthekey factorscontributingtotheplatform’spopularity

AdminaHealth’spatentedcomponentsincludeitsmatching algorithmsforcensus,payroll,andcarrierdata; reconciliationalgorithms;leveragingofeffectivedatesfor adjustmentsandpayrollallocation;anddataexchange routinesforprocessingvariableformatsfromcarriers, payroll,andenrollmentfirms.

SpotlightonAdminaHealth’sCEOandFounding Member

AtthehelmofAdminaHealth’sascensionisRobertA. Bull,CEOandfoundingmember. Bullfirststartedasa foundingmemberandCOOofSalusFinance,LLCwhich subsequentlygaverisetoAdminaHealth.InJanuary2018, theinvestmentboardelevatedBulltoCEOof AdminaHealth.

PriortoSalusFinance,LLC,BullservedastheDirectorof EnterpriseServicesatrecoveryauditingcompanyConnolly, LLC,wherehemanagedaglobalteamwhileleadingtheIT integrationofiHealthTechnologiesandConnollyin preparationfortheirIPOasCotivitiHealthcareAnalytics Company

AsGeneralElectricAssetManagement’s(GEAM)Senior ProgramManagerofGlobalComputing,Bulloversawa teamspanning13countriesand17locationswhile receiveivingnumerousawards,includingtheGECIO AwardandtheGECEO’sAboveandBeyondAward–the company’shighesthonor

AdminaHealth offers its solutions in direct or white label models so that customers can achieve brand consistency and strengthen customer stickiness.

very proud of.

UnderBull’sleadership,AdminaHealthisenjoyingbroadbasedindustryrecognition.In2019,thecompanywas namedaTop10InsurTechby Insurance CIO Outlook,and in2020itreceivedthedualhonorsofTop25HR TechnologySolutionsProviderby CIO Applications,and Top10HRTechStartupby HR Tech Outlook.Thecompany wasalsoselectedasoneofsixfinalistsatthe2020 InsurTechHartfordcompetitionfromapoolof approximately400firms.

AdminaHealth’scompanyvision,mission,andvaluesare extreamlyimportanttoBull.Thecompanymissionisto createvalueforinsurancecustomersbyreducingthe administrativeburdensusinginnovativetechnology;the companyvisionistoensurethattheadministrationof insuranceisaccurateandeffortlessforallindustriesand companiesofallsizes..Whenhiring,Bullmakessurethat potentialcandidatesfullyalignwiththecompany'svalues.

BullholdshimselfandallAdminaHealthteammembersto themission,vision,andvalues,believingthatthecompany cantrulymakeameaningfuldifferencebyprovidinga platform toreducecostswhileimprovingthevalueofeach dollarspentonbenefits.

Afrequentspeakeratindustryconferencesandevents,Bull servedasthekeynoteattheServiceNowKnowledge10 conference.HewasalsoafeaturedspeakeratGEGlobal InfrastructureServices(GIS),GETechnicalServicesGroup (TSG),CompuCom’sExecutiveRoundtables,andtheSAP Conference:SapphireNow+ASUGamongothers.Most recently,hegaveakeynoteattheASCEND2021 conference.

Bullhasguidedtheevolutionoftheplatformfromsolution visiontominimalviableproductdevelopment,tothe company’scurrentpositionasanindustry-leadingsolution. Bull’sexpertisehasbeeninstrumentalinsolution developmentandinobtainingasolutionpatentforkey algorithmsandapplicationcomponents,andcompliance withHITRUSTandNIST

SpotlightonAdminaHealth’sSalesandMarketing Leader

FrankBianchi,AdminaHealth’sChiefSalesand MarketingOfficer,isresponsibleforsalesgrowth, marketingstrategy,leadgeneration,partnerrelationships, andrevenueattainment.Bianchihasuniquebusinessand transformationexpertisewithover30yearsinthe healthcare,insurance,andemployeebenefitsindustries.

Bianchihasheldexecutiveandsalesleadershiprolesfor organizationssuchasVirtusa,CGI,CSC,CGS,andNEC wherehemanagednationalandglobalteamsacrossarange ofdisciplinesincludingcustomerexperience,claims,digital transformation,analytics,corporateperformance management,finance,definedcontribution,and outsourcing.

WiththeadditionofBianchiin2019,AdminaHealth embarkedonanaggressivegrowthandbrandrecognition trajectory.Initiallyconcentratingonbrokers,the AdminaHealthBillingSuiteisnowconsideredtheindustry goldstandardforusebybrokers,agents,TPAs,benefit administrationfirms,associations,andcarriers.

In2020,inresponsetothepandemic,BianchiandtheSales andMarketingteamsuccessfullypivotedtoatotaldigital marketingstrategyfocusedonthoughtleadership,social mediacontent,virtualparticipationinindustryconferences, andasteadyscheduleofwebinars.Theinvestmentswere targetedandtheROIcompelling.Therewasadirect correlationwiththeincreasedactivitylevelsinsocial, virtualconferences,andwebinarsandtheincreaseinlead generation,prospects,andnewcustomeracquisition.

“Wewentfromanearly-stageorganizationin2018toa respectedthoughtleaderinthreeyearswithanimpressive customerlistthatweareveryproudof,”statedBianchi. “Weofferasolutionthatisunparalleledinthemarketplace andprovideourcustomerssignificantdifferentiationin growingtheirbusiness.”

Bianchiandhisteamdeployaconsultativeapproachto salesstartingwiththeidentificationofbusinesspainpoints andmappingtohowtheAdminaHealthsolutioncan transformoperationsandexpandnewcustomersalesand renewals.Theresult:AdminaHealthhasgarneredmorethan 50percentmonth-over-monthgrowthoverthelastfew quarters.

“Ourteamunderstandstheindustryandquicklygains credibilitywithcustomers.Oncethereisrecognitionof transformationopportunities,therestoftheconversation quicklymovestohowtoacceleratemigrationtothe platformasanenterprisesolutionfortheirentirebookof business,”saidBianchi.

“Inthesecondhalfof2021,were-introducedin-person meetingsforconferencesandcustomers.In2022,welook

forwardtoevenmorecustomerin-personinteraction,but wewillalwaysfollowtheguidanceoftheCDCandlocal governments.”

“Wehavelearnedtobeequallyeffectiveremotely,so retainingtheagilityofremotesaleswillcontinuetobea priority Wecontinuetoseeinterestfromcustomersofall sizes.COVIDhasdrivenexponentialgrowthinvoluntary benefitsacceleratingpremiumbilling’smovefromthe backofficetotheforefrontoftheHRdiscussion,often drivingbrokerandcarrierassignment.AdminaHealthwill continuetooffernewfunctionalityandtechnology throughouttheyeartofurthersolidifyourleadershipin transformingpremiumbilling,”concludedBianchi.

OvercomingCOVIDAdversitiesWhileinGrowth Mode

WeaskedBullaboutthechallengesthecompanyfaced duringtheinitialphaseofCOVIDandhowAdminaHealth pivoted.Inresponse,hesummarized:

“Nosoonerdidwemoveintoexpandedofficespacein Greenwich,Connecticut,thanthemandatetoworkfrom homewasissued.WefollowedCDCandstateandlocal guidancefromConnecticut,NewYork,andNewJersey wherealargepercentageofourin-officestaffreside.Other teammemberswerealreadyoperatingremotely.”

“Wevalueourteammembers,andthishasbeenapparent inthewayswehavesupportedthemduringCOVID. Fortunately,wehadalreadyinvestedincollaborativetools suchasOffice365andZoomtosupportremoteteams,as wellaslaptops,monitors,andothertechnologiestoensure therewasnodropinproductivityorourcustomer onboardingactivities.Allaspectsofouroperation continuedseamlessly,thankstothehardworkand dedicationofourremarkableteam.Theonlyimpactto AdminaHealthwasthetemporarytransitiontoremote workuntiltestingandvaccinationswereavailable.”

“Ourteamshadtheaddedinsightofseeinghowthe pandemicwascausingsignificantworkforcedisruption acrossourcustomers.Thisinsighthelpedshapedour leadership’sattentiontoaddressingtheimpactforourown teamsandtheirfamilies.”

“AdminaHealthisunlikeanycompanyIhaveworkedfor inthepast,”saidteammemberJennyCollinson.“Any timeIwouldtellsomeoneabouthowleadershipwas handlingthepandemic,theywereamazed.Ifeeltruly fortunatetoworkforanorganizationthatcaressodeeply

abouteachofus,ourfamilies,andthecommunitiesaround us.”

AnexampleofAdminaHealth’sinvestmentinemployee engagementincludedbringingonachildhoodlearning experttoleadinteractiveactivitiesviaZoomwith employees’childrenwhiletheirparentswereinmeetings. Thecompanyalsobroughtinaprofessionalfitness instructortoleadZoomworkoutsessionsforbothchildren andparents,andaddedZoom‘LunchHangouts’sothatnew hirescouldgettoknowtheirteammates,buildcamaraderie, andgetsupportiftheywerestrugglingwiththetransition. Severaloftheindividualteammembersthemselves,along withtheirfamilies,displayedthoughtfulactsofselflessness andgotinvolvedincommunitysupportandvolunteering.

“Wewantourteamtoknowhowmuchtheyarevaluedand howmuchweappreciatewhattheyaredoingforour communities,ourcustomers,andourcompany,”saidBull. “Itisinterestingtonotethatwhilecurrentlyeveryoneis lookingfortalent,AdminaHealthisgrowingitsteamnearly entirelywithinternalreferals.Existingteammemberstell theirfriendsandpeopletheyhaveworkedwithinthepast aboutwhatit’sliketoworkatAdminaHealthwherevalues arenotjustwrittenonthewebsite,butarelivedout,every day,andwheretheyarevaluedaspeoplefirst.Thishas encouragedfriendsandaquaintencesofemployeesto apply.”

“Arisingtideliftsallboats,andwearesoblessedwitha teamthatnotonlybelievesthis,butwhocontinuallyturn thosebeliefsintomeaningfulactions.Icouldnotbemore proudorthankfulforeachteammember.It’sanhonorto leadthem,”Bullconcluded.

AdviceontheKeystoSuccess

Forentrepreneursthinkingaboutventuringintothebilling andinvoicingsolutionsarena,Bianchinoted,“Premium billingisnotahorizontalbillingsolution.Itrequiresdeep industryexpertise,includingknowledgeofthedataand regulatorychangesthatapplytofourverycomplex industries:healthcare,insurance,finance,andemployee benefits.Thisisnotageneralizedtypeofbillingprocess thatyoumayseeinanERPapplication.Theprecisionof ourusecase,thealignmentwithbusinesspainpoints,and theapplicabilityoftheneedacrossmanydifferenttypesof buyershaveallbeencarefullymapped.Withoutthat discipline,it’slikethrowingadartinapoorlylitroom. Finally,entrepreneursneedtobepreparedtopivotmultiple timesandwearmanyhatsasthechallengesofbrand recognitionandgrowthcomeyourway.”

ACT WITH INTEGRITY

We demonstrate courage and character to always do what is right.

PURSUE EXCELLENCE

We focus our knowledge, experience and expertise to create extraordinary value for our customers.

SHARE SUCCESS

We are one team, leveraging each other’s expertise to succeed together. We understand we can achieve more together than as individuals.

COUSTOMER FOCUS COMMIT AND DELIVER

Relationships are the foundation of our success. We will bring empathy, passion and professionalism to the relationship.

We are accountable to our clients and each other to deliver what we promise, take ownership of our obligations and learn from our mistakes.

kimberly Khoury Paving her Way in Sustainability Development & & The 20 BUSINESSWOMEN to Watch, 2020 Most

The 10 Most

CrossConcept Connuum

Streamlining Business Automaon

Theprocessofautomationisalreadycomplex.And manyofthesolutionproviders,insteadof simplifyingit,makesitmoredifficultfor businessestoautomatetheirprocesses.Thesolutions providedarecomplicatedandclumsy,withunwanted elements.Thus,theendresultisutterlyuser-unfriendly

Incompletecontrast, CrossConcept Continuum'ssimple, seamless,andintuitivestylemakesthatsamebusiness process-automation,astreamlined,consumer-friendly experience.

"WithCrossConceptContinuum,wehavetighterprocesses. Wecanspendmoretimeonthingsthatmatterandcreate betterclientexperiences.Wehaveseena35%revenue increasesinceimplementingitearlierthisyear,"saysCarlos Godinho,President,PoppaG'sWings,oneofthemany successstoriesofCrossConceptContinuum.

ThecompanybasedinWhitby,Canada,wasfoundedin 2010,byengineeringprofessionals.Theyhadbeen developingandimplementingPSAsoftwareforleading Professional Services Automation softwarevendorssince thesegmentemergedinthe1990s.

Betweenthefounderandtheconsultingteam, CrossConcepthascombinedhundredsofyearsof experienceinassistingserviceorganizationstoautomate theirprocesses.Clientshaverangedinsizefromahandful ofpeopletooverthirtythousand,butthechallengesare alwayssimilar:

CrossConcept's focus is to continually build and improve the functionality of Continuum.

• Excessivesoftwarecomplexityandunwantedfeatures

• Softwarethatdemandsmoredisciplinethanthe organization'smaturitysupports

• Afocusonprocessesforthebackoffice,notthefront-line worker

CrossConceptlaunchedContinuumPSAin2017,explicitly toaddresstheseissues.Itcontainsacarefullycurated featureset,withonlythetoolsthatserviceorganizations actuallyuse.Itsuserinterfaceislaser-focusedon minimizingclicksandonbeingintuitive.Front-line employeesfindithelpfultotheirpersonalneeds,ratherthan animpositionbythebackoffice.

Thisfocusoneffectivesimplicitycolorsnotonlythe CrossConceptContinuumproductbutallaspectsofdoing businesswithourcompany.Forexample,itisevidentinthe simplicityofitspricingstructure,orintheease(selfservice)withwhichitscustomerscanadjustlicensecounts inreal-timeastheirheadcountsgoupordown.

CrossConcepthassuccessfullytransitionedfroma

, ,
Innovave Billing & Invoicing Soluon
Companies
to Watch 18 November 2022|www.insightssuccess.com
Walter Perdigao Co-Founder & VP - Services 19 November 2022|www.insightssuccess.com

consultingcompanytoasoftwarecompanyandnowthe focusistocontinuallybuildandimprovethefunctionality ofContinuum.Itwillcontinuetotakethefeedbackfromits diverseclienteleandbuildonthatfunctionality.

CrossConceptnoticedthedemandforaProjectPortfolio ManagementversionofourPSAsolutionwhenmeeting withseveralclientsworldwide.Thispromptedthecompany toofficiallylaunchitsContinuumPPMthisyear Theteam isexcitedtobringthismoderninnovationtotheforefrontof itstech-drivenproductlinein2022.

ThePassionateLeader

WalterPerdigaoistheCo-Founder&VPofservices,of thecompany.Heispassionateaboutallthingsinformation technologyandisaproudgadgetgeek-owningjustabout everytypeofpersonaltechnologyyoucanthinkof.Heis equallypassionateaboutgettingtherighttoolsinthehands ofbusinessesofallsizes,tohelpthemsucceed.Hebelieves CrossConceptisnow,andwillalwaysbe,aservices companyfirstthathappenstodevelopanddeliveraworldclassprofessionalservicestoolcalled Continuum

Throughouthisdiverseandsteadilyprogressing30-year careerintheinformationtechnologysector,hehasheld variouspositionsrelatingtothedesign,building, deployment,andmaintenanceofenterpriseapplications. WalterstartedhiscareerwithEDSCanadaasaSystem EngineerandprogressedintoITmanagementandproject managementrolesatUniversalStudios,Rogers,CIBC Finance,andChangepoint.Duringhisseven-yeartenureat Changepoint,hemanagedthetechnicalservicesteammade upofprojectmanagers,technicalconsultants,developers, andqualityassurancetesters.Histeamdesignedand implementedcustomization's,customreports,andcomplex interfacestocountlesssystemsincludingSalesforce, CeridianPayroll,EpicorFinancials,GreatPlains, PeopleSoft,andOracleFinancials.

AscertainingtheStronghold

WalterthenmovedontobeSeniorManagerofEnterprise ApplicationsforOrganic,Inc.,wherehisteammanagedall enterprisesolutions.ThisincludedtheChangepoint implementationwhichtookadvantageofthetime, expenses,resourcemanagement,invoicing,metrics,and portfoliofunctionality.Histeamalsooversawthecreation ofoverfortycustomreportsandinterfacestoPeopleSoft, forprojectsandexpenses.Hewasthentaskedwith overseeingthecreationoftheprojectmanagementofficefor theTorontolocation.

Priortoheadinguptechnicalservicesfulltimeat CrossConcept,Inc.,WalterwastheDirectoroftheproject managementofficeforMomentumAdvancedSolutions, overseeingateamofprogramandprojectmanagersthat oversawcomplexcustomwebapplicationdevelopment projectsforcustomerssuchasMercedes,ChryslerCanada, RIM,andShoppersDrugMart.Hewasabletoimplement bestpracticeprocessesincorporatingChangepointintothe projectandresourcemanagementpracticeofhisteam.

WalterhasbeenamemberoftheProjectManagement InstituteforalmosttwodecadesandholdstheProject ManagementProfessional(PMP)designationforsixyears. Walterstatesthatduringthepandemictimes,theirentire teamworkedremotelyfromhome;thisensuredthesafety oftheteamandtheirfamilies.COVID-19leftthelandscape uncertainforalongtime.They,likemanyotherbusinesses, felttheimpactbutevolvedtheirpricingstructurestohelp theirclientsgetthroughthepandemic'simpacts.

TheKeytoSuccess

AnimportantlessonWalterhaslearnedoverhis27-year careeristhatsuccessinbusinessisateamsportofmutual respect.Aservicecompany'skeyjobistostrivetomake theircustomersuccessful.Thatstartswithempowering yourteamwhichextendstodeliveringforthecustomer.It becomesawinfortheclient,awinfortheteamandawin forthecompany.AndWalterhaslearnedthatthekeyto successistoalwaysstrivetodelivermorethanexpected.

Walterbelievesthemeasureofamanager'ssuccessisn't howmanypeoplethey'vemanagedbutratherhowmanyof theirteamgoontobecomemanagersthemselves. Empoweringpeopletogrowtobeautonomousand effectiveintheirrolesisimportant.Walterdoesn't micromanage.Hebelievesintheskillsandtalentofeachof thecompany'sconsultants.Hestrivestofocusontheend

A service company's key job is to strive to make their customers successful.
, , 20 November 2022|www.insightssuccess.com

deliverableandletseachteammemberusetheirunique approachandtalenttoarriveattheoutcome.Hebelievesin makingone'steamsuccessfulandthatteam,inturn,makes theclientandthecompanysuccessful.

FutureOptimum

CrossConcepthasjustlaunchedContinuumPPMin2022. ContinuumPPMoptimizeseveryteam'scapacity,gives themreal-timeprojectstatus,tracksbenefits,andkeepsthe stakeholdersinformedacrosstheenterprise.Afulllifecycle platformprovidestheclientwiththeabilitytoplan, prioritize,execute,andevaluatetheirprojectportfolios fromone,centralsource.

"Digitizeyourprogramsandlifecycles,makemore informeddecision-making,andstreamlineyourreporting. It'stimetogiveyourteameverythingtheyneedtostayin sync,hitdeadlines,andreachyourgoals,"Walterconcludes insimplewords.

CrossConcept

Thesuccessstoriescontinue…

Gary Whittingham, President, Canadian Car Club“CrossConcept Continuum has completely transformed how we manage our department's workow. We can now see a clear path thanks to the increased accuracy of our work capacity views. This allows us to better estimate personnel needs in real-time”

Brian Pavlidis, President, Net2Net IT Solutions“CrossConcept Continuum PSA makes it easier for me to do my job as CEO. I don't think of it as just a PSA system, but rather as a business solution that enables me to manage my entire business on a daily basis. We are seeing a monthly calculated saving of 18.5% on time, usually spent using legacy systems, spreadsheets, and outdated methods”

Lisa Estrada, PMO Manager, Digital IQ"It was affordable while also offering a lot of features. It's t for our workow and struck the right balance of capability and cost. The CrossConcept Continuum team was also very helpful and knowledgeable, which gave me condence that we would be able to successfully implement it. Everything is now all-in-one. We can easily manage all our projects across multiple areas.”

21 November 2022|www.insightssuccess.com

Is AUTOMATION theFUTURE of BUSINESS OPERATIONS

Thephrase'digitalrevolution'isbeingusedquite often,andnomatterhowitsounds,itis significantlyimpactingalmostallbusinessesand modernindustries.Wearealreadymovingtowardsahightechprogressivefuture,andautomationiscontributing substantiallytothisprogression.

Itislikelynottoofarwhenrobotswillreplacehalfofthe globalworkforce.Beitrobotshandlingamachineora simplebiometricregistrationmachine,automationisruling themodernbusinessworld.

Thereusedtobeatimewhenautomationwaslimitedto recurringtasksbutwiththehelpoftoday'sartificial intelligence(AI),automationhasevolvedalot.Today,tiny robotsevenhaveenteredhouseholds,andthishighlightsa glanceathowthefutureisgoingtobe!

Thankstoautomation,oursocietyhasmorepleasurable workplacesandourstandardoflivinghasrisen.Itisjusta matteroftimeforpeopletorealizehowautomationis improvingthefutureofbusiness,consideringsomeofthe waysinwhichautomationisimprovingthework-lifeof billionsofpeople.

Re-definingtheworkingprinciples

Automationisallowingbusinessestocreatemoreeffective, targetedmarketingcampaigns.Manymarketersbelievethat

inthefuture,automationwillimpactmarketingcampaigns onsocialmedia.

Thisisbecauseautomationwillsoonbeabletocreate dynamiclandingpages,websites,programmaticadvertising andcanevenmakeintelligentmediabuyingdecisions. Automationisbecomingincreasinglysophisticatedwhich makesmanymarketersexcitedtobeabletoleveragethis technologytohelpthemcompletetheirjobsmore intelligently

Automationwillalsonurtureleadsthroughsocialmedia andcreatepersonalized,real-timecontenttotargetand connectwithaudiences.Asautomationbecomesmore sophisticated,itwillbeabletotargetindividualpeoplewith thebestcontentalmosteverytime.

Additionally,AIandML,aresimplyaboutunderstanding dataandstatistics.Thissimplyindicatesthattheimpactof theseemergingelementsoftechnologyonbusinessesis exceptionallygoodbecausewithoutunderstandingthe criticaldata,andstatistics,managementcannotrectifythe growthofthebusinessororganizationintheindustrythey catertheirspecializedservices.

Also,machinelearningisimportanttobusinessesbecauseit removesalltheguessworkaboutanycampaign.Itisalso helpingthebusinessestodetermineandupselltheir productstoitscustomeraspertheirdemands.

22 November 2022|www.insightssuccess.com
Man Vs. Machine 23 November 2022|www.insightssuccess.com

Withproperuseofautomation,itispossibletomaintain roundtheclocktimeinbusiness.Ifappliedlabourin manualoperations,theoverallcostincreases,and productivityremainslimited.

Inthefuturebusinessworld,automationwillnotonlytake overlabourfrommonotonoustasks,butalsointhe executionofcomplicatedtasks.

Automation:Reducingthechancesoferrors

Eventoday,largescalebusinesseslosemillionsofdollars becauseofminorerrors.Thecostofthisstakeiseventually goingtoincreaseinthefuture.Forabusiness,itonlymakes sensetotrimthechancesoferrors

manifestations—automationreducesthechancesoferror manifestationstoalmostnegligibleandstrictlyfollowsthe well-definedprotocolandformat.Businesses,asaresult, areimplementingtop-ratedsoftwaretoautomatetheir businessprocesses.

RoboticProcessAutomation(RPA)

RPAboostsandscalesupthebusinessandperformanceof anenterprisebyadaptingandinterpretingwiththe applicationforprocessingtransactions,leveringresponses, manipulatingdata,andinteractingwithotherdigital systems.Automationisconstantlychangingtheaspectsof businesses.

Furthermore,withthepowertoself-correctandself-learn withouthumansupport,RPAoperationleadstoanoutcome ofanultimateresult.Thistechnologycanremovethe expensivedemandsbyenablingprocessautomation.

Procurement,Finance,Accounting,FSI,Healthcare, Transport,IT/Telecommunication,Banking,Insurance, manufacturing,andproductionaresomesectorstowhich RPAisbeingconsistentlybeneficial.RPAalsoautomates monotonoustasksbycapturinginformationfrominvoices, orders,orservicerequests.

ImpactofAutomationontheWorkforce

Forsomeemployees,thenewcapabilitiescouldposearisk tojobsecurity.Inanyenvironmentwhereworkseems predictable,andwheretheprocessesseemstructured, automationhasthepotentialtoreplacemid-skilledworkers.

Businesseswherethepotentialofautomationremainshigh, aremanufacturing,accommodation,foodservices,and retail.

Automationisdisruptingoperationslike:

• Manufacturing:RPAandremoteoperationsenable manufacturerstoreducetheirworkforcewhileincreasing theirproductionqualityandquantity.

• Administration:RPApoweredremoteaccesssolutions withcloudinfrastructurehelpsorganizationstokeep workersproductivefromanyremotelocation.

• Analytics:AIandML,beingemergingtrendsof technology—arecreatingpredictivemodelsthat businessesusetoanalyseoperations,createdfocused forecasts,andautomatesupplychains.

• CustomerService:ToimproviseUX(UserExperience) andcustomerservice,AIbotscanrecord,communicate, andengagewithcustomerswhileroutingrequeststothe relevantdepartment.

• DataCapturing:RPAautomatesmonotonoustasksby capturinginformationfrominvoices,orders,andservice requests.

InaNutshell

Theshortanswertothequestion"Isautomatonthefutureof businessoperations?"is"Yes!"becauseoftheway automationisredefiningtheworkingprinciplesand methodologiesinbusinesses.Moreover,wewillsoon experience'automation: the future of business operations.'

-AbhishekJoshi
24 November 2022|www.insightssuccess.com

A Leading Billing and

Soluons Provider

Invoicing
Uwe Dreissigacker Founder and CEO
26 November 2022|www.insightssuccess.com

Nomatterhowexcellentlyyourbusinessis performingandhowdedicatedyourteammembers are,youwillnotbesuccessfulintheindustryif invoicingisnotfunctioningefficiently Invoicingisthefoundationforrunninganysuccessful businessasabusinessneedsinvoicingtoensuretheyget paidbytheirclientsandhaveaproperrecordofthe payment.Itimprovesaccuracyandtimelinesstoincrease theprobabilityofreceivingcorrectpayments.

However,thisrequiresthebestbillingandinvoicingtools. InvoiceBerry,aleadingproviderofbillingandinvoicing solutions,fulfillsthesedemandsbysimplifyinginvoices andexpensetrackingwhilesavingtimeandmoney

InvoiceBerryisaneasyandaffordableonlineinvoicing softwareforsmallbusinessownersandfreelancers.Ithelps businessessendinvoicesandquotestotheirclientsand increasetheircashflowbysendinginvoiceremindersto non-payingcustomers.

Inthefollowinginterview, theUweDreissigacker, FounderandCEOshedslightonthecompany'sjourney, thecurrentindustryscenario,andhisvisionforthe company'sfuture.

Pleasebriefouraudienceabout ,itsUSPs,InvoiceBerry andhowitiscurrentlypositionedasaleadingprovider ofbillingandinvoicingsolutions.

InvoiceBerryhasprovidedinvoicing,billing,andexpense trackingsolutionstosmallbusinessownersworldwidefor overadecade.Duringthattime,InvoiceBerrycontinuously reinventsitselfandprovidesmoderninvoicingandpayment optionswithinatraditionalandthought-afteruser experience.

InvoiceBerrywasoneofthefirstproviderstosendinvoices inbitcoinandothercryptocurrencies.Itnowadaysoffersa varietyofpaymentoptionsforbusinessesaroundtheworld, includingcreditanddebitcardpayments,directdebits,and cryptocurrencypayments.

Beinganexperiencedleader,shareyouropiniononwhy adoptingtechnologiessuchasAIandmachinelearning isnecessaryforthebillingandinvoicingsolutionsniche andhowyouhaveleveragedthesetechnologiesto deliveryourproductsandservices?

Weareworkingwithseveralpaymentpartners,suchas Square,Stripe,andGoCardless,whoarealreadyusing

,, ,,

We are working with several payment partners, such as Square, Stripe, and GoCardless, who already today use advanced technology, such as machine learning and AI, to flag fraudulent payments.

advancedtechnology,suchasmachinelearningandAI,to flagfraudulentpayments.

Thisiscurrentlyoneofthemostessentialandpromising use-casesforAIandmachinelearning.Wecantackleonline fraudwiththesetechnologiesandultimatelyhelpsmall businessownersavoidfraudandchargebacks.

ConsideringtheCOVID-19pandemic,whatchallenges didyouface,andhowareyoucurrentlydrivingyour companytosustainoperationswhileensuringthesafety ofyouremployees?

AfewyearsbeforeCOVID-19,wehadalreadyshutdown ourphysicalofficeandmovedallourteammembersto remotepositions.Inhindsight,thiswasagreatmoveto guaranteeafrictionlessoperationofourbusinessduringthe pandemic.

Italsoenabledourteammemberstoworkfromhome, spendmoretimewiththeirfamilies,traveltheworld (beforeCOVID-19)andavoidbeingstuckintraffic.Afew monthsaftermovingtheteamremotely,wesawa90+ minutereductionofdailycommutetimeforsometeam members.

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothebillingandinvoicing solutionsniche?

SinceIstartedInvoiceBerry,theinvoicingandbilling landscapehaschangedimmensely.Overadecadeago,we

Top 10 Billing & Invoicing Soluon Companies to Watch
27 November 2022|www.insightssuccess.com

About the leader

Uwe is a serial entrepreneur who started his first business at age 14. He has been in the soware as a service market for over 15 years. Inially in AdTech and since over a decade in FinTech.

During his me as a tech entrepreneur, he won a plethora of awards from Google, the accelerator UK, and entrepreneur country. As a jack-of-all-trades, Uwe could combine his knowledge of tech, finances, and usability to create the most straighorward and most intuive online soware in the market.

wereoneofthefirstprovidersofferingtrulyfreesolutions suchastemplatestoourwebsitevisitors.

Atacticthatalmostallourcompetitorshavenowcopied. Whenstartinganynewbusinessventure,especiallyina bustlingmarketplace,thekeyistoalwayscomeupwith newideastoprovideanexcellentexperiencetopeople. Howdoyouenvisionscalingyourcompany'soperations andofferingsin2022?

Wehavealreadygotapipelineofexcitingupdatesand partnershipslinedup.Ourfocusin2022willbetocontinue toimprovetheuserexperienceofsmallbusinessowners andmakesendingtheirinvoicesevenfaster.

Onekeyelementofthiswillbethecontinuous improvementofouronboardingexperience.Inaddition, partnershipsinthepaymentspacearealsooneofourkey prioritiesin2022.

Exhibing Excellence

"When I took on the role of secretary of a small local football club, I became responsible for arranging sponsors and donaons. All sponsors required an invoice from the club for tax purposes before we could receive the donaon. InvoiceBerry was the perfect tool to make the invoicing process nice and easy, and I would recommend it to anyone any day."

"I'm really glad that you've made my life so simple. Using your invoice system makes invoicing and keeping track of invoices so easy, quick and my clients are so impressed with the professional-looking invoices they receive. Thanks for an outstanding program!"

– Marcin Zarnowski
– Damiano La Rocca
29 November 2022|www.insightssuccess.com

Theglobalpandemichashadafar-reachingimpact oneveryaspectoflife,anddefinitely,thebusiness andorganizationsarenotanyexceptions.Asnew variantsofthecoronavirusthreatentocombtheglobe, companiesarepreparingforanuncertainstartto2022, lookingtopivotandmakechangestotheirapproachesand modelstostaycompetitive.

Oneaspectthathasbecomethecenterofthedebateis “EmployeeExperience.”Thepandemiccreatedanewsense ofurgencyaroundEmployeeExperienceasemployers deployedaslewofmeasureslikerestructuringcostcontrol, includingcuttingpayandbenefitsandadoptingaflexible workmodelinresponsetothecrisis.

Withthesequenceofeventsunfoldingsoquickly,therewas littletimetoorganizethechange.Thesemeasurestookan enormoustollonpeoplewithdeclinesinproductivity, engagement,andwellbeing,amongotherareas,atmany organizations.

Asaresult,theorganization’sawarenessoftheimportance oftheEXincreaseddramaticallyduringthepastyear A recentWillisTowersWatson2021EmployeeExperience Surveyfindingsconfirmthis.

Beforethepandemic,52%saidenhancingtheEXwasa priorityToday,92%saythatimprovingtheEXisapriority overthesubsequentthreeyearsImportantly,ninein10 employersindicatethatenhancingtheEXisapriorityover thefollowingthreeyears.

Digitalemployeeexperienceisgainingimportanceinthe post-pandemicworkplaceandshapingtheoverallemployee experience.DigitalEXisasubsetoftheoverallEmployee Experience,butit’sapowerfuldriverinthenewpost COVIDworld.HRTechnologyanddigitaltransformation’s purposeandactualvalueareaboutdesigningpeople’s work.

Beforethepandemic,thethreeelementsconstitutedEX: Thephysicalexperience(ourworkplace,conferencerooms, ourview,recreationalareas,etc.),thedigitalexperience (ourcomputerandsystemsandtools),andthecultural experience(howwecommunicatedwiththepeoplearound us,saidandunsaidbelief,values,andthewaypeopletreat us).

Withtheremoteandhybridworkmodelsfirmlycementing theirplace,digitalandculturalexperiencesaredominant. Theemployer’sabilitytoimpactthephysicalexperienceis greatlydiminishednow.

32 November 2022|www.insightssuccess.com

About theAuthor

Amit Masram is an award-winning global HR Leader based in Toronto. He brings over 15 years of experience in regional and international roles across Europe, North America, and Asia. He worked in various industries in different countries in Digital HR Transformation roles in high growth in SAAS-based and Product Tech companies.

He has demonstrated success in accelerating the scale-up of tech companies leveraging digital HR, HR Technology, AI-powered automation. He led the accelerated scale-up of InfoCepts, recognized by Gartner as one of the world’s top-40 data and analytics companies. In addition, he is passionate about HR Technology, translating complex needs into tailored HR programs to enhance employee experience.

Theconceptofemployeeexperiencehasbeenwithinthe workplaceforseveralyears;it’semergedasatopstrategic priorityforseveralorganizations.However,arecent Gartnersurveyrevealedthatonly13%ofemployeesare delightedwiththeirexperience.

CreatingacompellingEmployeeexperiencereliesonmany factors,includinginternalandexternalfactorsdepending uponhowonelooksatit.However,asignificantfactor contributingmoreisthechallengetoremaincurrent relevantinlightofthecontinuousshiftwithintheemployee behaviors,needs,preferences.Managingtalenttoday presentsfundamentallydifferentchallengesfor organizationsthanwithinthepast.

Employeesaren’tcontributingtheequivalentlevelof discretionaryeffort,havehigherexpectationsfortheirwork experience,andaremorevocalaboutworkplace dissatisfaction.Thisisoftenfurtheraccentuatedbythe continued“GreatResignation”waveworldwide.

Inaddition,variousworkershavelefttheiremployersthis year,leavingemployersstrugglingtofillcriticalpositions.

Organizationsaremakingsignificantinvestmentsto enhanceemployeeexperience,likeonboardinginvestments andworkplaceredesign,butthesemayonlyincrementally improveemployeesatisfactionandengagement.Inan exceedinglynutshell,thevaluetostillmeetemployees’ ever-growingexpectationsisunsustainable.

DEXPlatformsthatcantapthesemomentsarelikelyto playasignificantroleindesigningapproaches,policies,and practicesthatcandiagnoseandcapturethemovementin differentemployeegroups.Repositoryof“momentsthat matter”willholdthekeyforInfluencingEmployee ExperienceDesignpoweredbytheseplatforms

Althoughtheworldwidepandemichasledtoeconomic, health,andsocialdamage,ithasalsopresentedarare opportunitytoexperimentwiththeworkplaceand deconstructworkitself.Moreover,ithasofferedexciting possibilitiesinthelongrunasmultiplenewwaysof workingcanbecontinuedshortly

Diagnosingthedriversofproductivityduringthisnew environmentanddesigningappropriate,sustainable workingmodelsarecrucialtowork’ssuccess—bothtoday andtomorrow

Numerousstudieshaveconfirmedthattoday’sworkforceis inclinedtocontinuearemote-workingmodelwithinthe future.Withremoteworkingmodels,technologywillplaya pivotalroleinsupportingtheshift.Hence,digitalemployee experienceisgainingimportancewithinthepost-COVID workplaceandshapingthegeneralemployeeexperience.

Beforethepandemic,thethreeelementsconstitutedEX: Thephysicalexperience(actualworkplace,including conferencerooms,cafeterias,recreationallounges,etc.),the digitalexperience(ourcomputer,tools,appsweuse),and alsotheculturalexperience(saidandunsaidrules,norms andthewaywerelatetothepeopleweworkwith).

However,withremoteandhybridworkmodelslikelyto remainalivelonger,thedigitalandculturalexperienceswill dominateandgreatlyinfluenceemployees.Withournew WFHreality,theseexperienceshavebecomemorecritical andinterconnected.

Aslargenumbersof“digitalnatives”enterandadvance withintheworkforce,DigitalEmployeeExperiencewillbe astrongdriveroftheEmployeeExperiencewithinthenew postCOVIDworld.

Accordingtoanestimate,by2025,it’sestimatedthat millennialsandGenZtogetherwillformnearly64%ofthe world’sworking-agepopulation.Theseemployeegroups willexpectspontaneous,consumer-likedigitalexperiences intheirworkenvironment.

GenZworkers,especially,arelikelytothinkabout seamlessnessataminimumandcanfavorforegoing employersthatdon’tprovideit.Asorganizationslearnto controlwithinthenewenvironment,unearthingnewlayers ofexpectationsanddesiresthatdirectlypositivelyinfluence EX,poweredbyHRTechnology,willbecomecrucial.

34 November 2022|www.insightssuccess.com

The mergenceof PDigital ayment Platforms

Gonearethedayswhenindividualswouldrelyon traditionalmethodsandpaymentprocedures,such ascash,cheques,debit/creditcard.Theadventof smartphoneswithNFCsandcomputinghasnotonly changedthewayweexecutepaymentoperationsbutalso howwemanageourfinancialaspectsindailypayments.

Theever-changingandevolvingtechnologieshavealsoled totheintroductionofnewerservices,suchase-Commerce whichhasledtothedemandforquickerpaymentsystems.

Unfortunately,thetraditionalmodesofpayments,are growingataslowpace,andtheycannotmeetthedemand fornewpaymentsystems.Thereby,leadingtothegrowthof newdigitalpaymenttechnologies.

Therapidadoptionofmobiledevicesandtheproliferation ofe-Commercewerenottheonlytworeasonsforthe acceleratedgrowthofdigitalpayments.

Thedigitalpaymentplatformseventuallyemergedwiththe followingfundamentals:

ChangingCustomerPreferencesandExpectations

ThespeedandconvenienceofthepaymentsystemsinecommerceandonlineshoppingUX(userexperience) concerningalteredcustomerexpectationsaboutthe immediacyofpayments.

Today,customersareexpectingfasterservicesinallsectors, andthisappreciationfortimesavinghasquicklyextendedto

anintroductionofthedigitalpaymentenvironment.

EnhancementsinTraditionalPaymentMechanism

Despitecustomersbeinginterested,theyareexpecting newerpaymentoptions,thepaymentindustryalso recognizestheimportanceofmaintainingcustomerchoice overtherangeofpersonalizedpaymentoptions.Foran instance,somecustomersoptandcontinuepreferringcash orcheque,theindustryislookingtoinnovateandevolve thesepaymentmethods.

Oneoftheinnovationstheindustryislookingatischeque imaging.Onceitcomesintoexistence,chequeimagingwill speedupthetimetakentoclearchequepayments,andit willalsooffercustomersanadditionalwayofpaying chequesintotheiraccounts.

EmergingTechnologyOfferingNewWaystoPay

Tobeprecise,smartphonetechisofferingcustomersaccess toanever-expandingrangeofservicesthrough'apps.'These appsareenablingpaymentsforalmostallthedaily transactions,withquickandsecurepaymentsthrough mobilebanking—categorizedindailybills,andasset management.

Ontheotherhand,regulationsandlegislationscontinueto redefinetheframeworkwithinpaymentserviceproviders andcustomerinteractionstoexchangenecessarydataand

36 November 2022|www.insightssuccess.com
#TouchtoPay 37 November 2022|www.insightssuccess.com

executethepayments.Goodregulationssupportinnovation, protectsconsumers,andencouragescompetitioninthe market.

CompetitiveandCollaborativeDevelopments

Althoughpaymentserviceproviderscompetebyproviding andofferingnewservicestotheircustomers.Newpayment servicesresultfromindustry-drivencollaborationinitiatives suchascontactlesspaymenttechnologyonATMcards,or net-bankingapplications.

Theseinnovationshavecollectivelyhelpedmobile,online shoppingandbankingbecomethenormformany consumersandbusinesses,thereby,changingthecurrent scenarioofthepaymentecosystem.

DriversforChangeTowardsDigitalPayments

Thetraditionalpaymentsystems,however,areundergoing aparadigmshiftwithaninfluxoftechnology,demographic, andregulatorychangingaspects.

Furthermore,trends,suchasnewopportunitiesinthe paymentindustryintermsofadoptionofopenapplication interfaces,growthindigitalpayments,innovationincrossborderpayments,andchallengesareimpactingtheindustry

Thisisanoutcomeofalternativepaymentprovidersin termsoffosteringcompetition,nurturinginnovations,and enhancingprocessandsystem-relatedefficiencies. Theintersectionofnewpaymentstechnology,emerging markets,increasedconsumerexpectations,anewregulatory environment,andthegreaterimpactofnon-traditional playersistransformingthepaymentsecosystem.

Thistransformationdemandsthatbanksreassesstheway theyparticipateinthepaymentecosystem.

Whilethedigitalpaymentindustryispoisedtowards transformation,theentryofnon-traditionalpayment providerswithsolutionsthathaveaninstantservice,are findingitchallengingtoupgradetheseservicesand products.

Ontheotherhand,theadventoffasterandsecuremobile devicesisfosteringadegreeofcustomerexpectationsfor efficientandfasterpaymentmethods.

Anotherreasonfortheincreaseinthisadoptionisthe downwardpressureonfeesthatarebeingchargedbycard

processingmerchantsandtheincreaseincheaper alternativesprovidedbyfintechcompanies.

LeveragingPotentialOpportunities

Thedemandforinstantpaymentshastriggerednew customerneeds.Theintroductionofthesecondpayment servicesdirectivehasalsodisruptedthepaymentlandscape withnewinstantpaymentproviderslikee-wallets.

E-walletsholdthepotentialtoemergeasanalternativeto existingpaymentinstruments.Akeyfactorfortheincrease intheadoptionofinstantpaymentsisitsinstantaccessto fundsanditssimpleusage.

InaNutshell

Despitetheincreasedadoptionofdigitalpayments,cash remainsaprimaryformofpaymentformany,especiallyfor low-valuetransactionsandcertaindemographicgroups. Attributesofcashcontributingtocontinuedspeed, universalacceptance,anonymity,andlackoffees. Therefore,fewemergingmarketslackamodernpayments infrastructurewhilecertainculturesstilllacktrustfactorsin modernbankingsystems.Nevertheless,westillhavealong waytogotobecomeacashlesssociety.

-AbhishekJoshi
38 November 2022|www.insightssuccess.com

Digital Momentum of the Business

Toeasilynavigatethroughthe pandemictimes,every business,bigorsmall,needsa seamlessdigitalmanagement approach.Butstreamliningyour businessdigitallyistimeandcost consuming,youmightthink. Especially,yourbillingsandpayments department.

Whatif,itisnotthecaseifyouchosea solutionthatisimpactfuland empowering.Amodularplatformto makeyourbusinessdigitallyseamless inminutesandwithaminimalcost.A completebusinessmanagement partnershipwillhelpyouexpandyour business,andnottheworries.

Thatiswhatexactlyvcitaprovidesyou andyourcompany Adigital momentum,totransformitintoan exhilaratingbusinessexperience,for youandyourclients.

Andtherangeofsectorstheyare cateringtoisverywide.From accountingandfinancetohealthcare andhomeservices,tofitnessandother industries,vcitaishelpingthemallto managetheirbusinessonthego.

ItzikLevy,Founder&CEO,ofvcita hassomeamazinginsightstoshare aboutthecompany'spopularitywith businessesacrossallthedomains.In InsightSuccess'latesteditionof'Top 10Billing&InvoiceSolution CompaniestoWatch',hehasdetailed themforyou.Belowgivenarethe highlightsofthatinsightfuldiscussion.

Pleasebriefouraudienceabout vcita,itsUSPs,andhowitis currentlypositionedasaleading providerofbillingandinvoicing solutions.

Morethanjustabillingandinvoicing solution,vcitaisaboutorchestrating

40 November 2022|www.insightssuccess.com

The Digital Expert

The Digital Expert

Itzik Levy, Founder and CEO of vcita, is a seial entrepreneur, having been co-founder and CTO of Kidaro, a cybersecuity company, which was acquired by Microsoft. Seeking to use technology, to make a real impact on people's lives, Levy left Microsoft in 2011, to found vcita. The company has cetainly made an impact, with nearly 1.5M registered users in dozens of counties around the world. vcita employs 200 people in Tel-Aviv- Israel, Seattle and Floida, USA.

“ More than just a billing and invoicing solution, vcita is about orchestrating your business, specifically your billing.
41 November 2022|www.insightssuccess.com

Top 10 Billing & Invoicing Solution Companies to Watch

yourbusiness,specifically–your billing.Ourpurposeistohelpsmall businessesruntheirday-to-dayactivity andmanagetheirbilling,byoffering thewidestrangeofpayment workflows,supportedbyadvanced featuresandautomation.

vcita'spaymentvalueproposition: vcita'sPaymentssolutionisfully integratedwithusers'CRMand calendar,streamliningthepayment collectionprocess,freeingbusiness ownersfrommanuallyattendingto theseissuesandallowingthemtofocus onwhattheydobest.Usingvcita, businessownerscanorganizeand automatetheuncomfortabletaskof collectingpayments,forservicesand products.Asecureclientportalenables clientstopayanytimeandanywhere. Professional-looking,branded estimatesandinvoicesare automaticallygeneratedaccordingto preference,andpolitepayment remindersareautomaticallysentto clients,toensureon-timepayment.A smartyetsimplesetofreportsprovides aclearoverviewandforecastof income.

ConsideringtheCOVID-19 pandemic,whatchallengesdidyou face,andhowareyoucurrently driving vcita tosustainoperations whileensuringthesafetyofyour employees?

Whiledigitaltransformationwaswell onitswaypre-pandemic,itwas certainlyacceleratedaspublicsafety concernsdrovemorebusinessesto offerservices,products,andpayment optionsonline.Forvcita,thismeant thatweweredoublychallenged.On theonehand,wewantedtofully supportourclients,andhelpthem survive,andeventhrive,thoughin uncertaintimes.Ontheotherhand,we werefacingphysicalandemotional

challengesoflockdowns,quarantines, andworkingremotely

Ourteamwasfullyobligatedtoour users,writingcode,creatingfeatures, andintegratingwithotherplatforms,to empowersmallbusinessestostay afloat.Wecommunicatedthrough videoconferencingfortheteamand personalmeetings,createdsmallgroup activitieswhenpossible,andkeptthe officesopenandfullystocked(once lockdownwaslifted)soemployees whoweren'tableorcomfortableto workathome,wouldhavetheirown space.

Workingandrunningabusinessina post-pandemicworld,werealizedthat thesituationandourwaysofdealing withitaredynamic.Whathas continuouslyworkedforus,istrusting ouremployeestogetthejobdone.And indeed,theywentaboveandbeyond, andwithasenseofmissiontohelpour clients'facingchallenges.

Digitaltransformationisadynamic processandisbynomeanscomplete. Asprevalentasrunningandgrowinga businessonlineistoday,itwillbeeven morenecessarygoingforward.At vcita,weconsistentlydevelopthetools thatwillempowerourclientsand futureclients,tobuildabusiness they'reproudof.

Whatwouldbeyouradviceto buddingentrepreneurs,whoaspire toventureintothebillingand invoicingsolutionsniche?

Workingwithsmallbusinessesforas longaswehave,werealizedthat billingsareamajorpainpointfor smallbusinesses.Lackingthedigital andautomatedresourcesavailableto biggerbrands,smallbusinessowners oftenfindthemselvesmanagingthe booksandchasingpaymentsforhours

everymonth.Thistimeandeffort couldbespentongrowingthebusiness andservingmoreclients.

Atthesametime,smallbusinessesare quicktoadjustandadoptnew technologies,whichopensthedoorto opportunityandinnovation. Entrepreneurswhowanttoalleviate thepaymentprocesspain,needto knowthey'resettingoutonamission, anditwouldsometimesseem impossible.

Therearemillionsofbusinesses,in thousandsofverticalsacrossvarious industries.Thepotentialislimitless andinspiring.Thegreatrewardis knowingyoumadearealimpacton realpeople.

Howdoyouenvisionscaling vcita's operationsandofferingsin2022?

Ascustomersandclientshavegrown toexpectaseamlessexperience, including24*7onlineserviceand touchlesspayments,smallbusinesses seekthedigitaltoolswhichwould powerthatcustomerexperience.At vcita,westrivetoconstantlydevelop thesetools,makingnewindustry standardsavailabletoourusers.We aimtodrivesmallbusinessgrowth,by creatingandupdatingtoolstomanage expenses,cashflow,andreports,while freeingbusinessownersfromtheneed tochasepaymentforworkthey've done.Thisconstantdevelopmentalong withourlong-termcommitmentto smallbusinessesleadstoanever growingcohesivemanagement platform,whichisfullycustomizable andopentoindividualadd-ons. Knowingourclientsandthemarket, westrivetoanticipateneedsbefore theyariseandworktocreatetheright toolstosatisfythoseneeds.

42 November 2022|www.insightssuccess.com

A&A Financial Sevices

vcita has helped me collect payments in a timely manner. I would not work and un my office without vcita. I just can't live without the appointments, the invoices, the reminders of invoices and tracking balance.

Testimonials: Testimonials:

Perkins Tax & Accounting Solutions

As accountants and tax professionals, we are vey busy and ty not to

our clients. We,

need a lot of

options and client

Amber Moon Studio (Physical Therapist)

After integrating vcita, I no longer had to dedicate a full day each week to administration. Because I get paid for client sessions, not admin work, I increased my eaning potential as well. vcita is an incredible tool for client retention; I lost nearly zero clients duing COVID. I found solutions to keep me away from the computer, both my wallet and my neck, thanks to vcita!

all in one place. Since using vcita, my business has

by

Beaveton Neurofeedback LLC (Healthcare)

don't have to remember anything! It frees up my time to do what I want to do - what I'm trained to do - take care of my

babysit
therefore,
automated
profiles
expanded
50%!
I
patients! “ “ At vcita, we consistently develop the tools that will empower our clients and future clients to build a business they're proud of. 43 November 2022|www.insightssuccess.com

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