Top Gaming Companies Revamping the Future March2021

Dieter Schoeller Founder and CEO

EDITOR’S DESK

Neverhasthegamingindustryseensuchaleap ininnovatingtechnologiesasithasinthe pastcoupleofyears.Thereisabsolutely nothingleftforimaginationasthegamingcompanies tookmassivestridestomakeyourimaginationscome true.

Andeachtimethatyoufeltthisisthepinnacleof gaming,bangtheycamewithmoreadvanced technologies.Youdonotneedtohaveachildgluedto gamingtonoticehowthegamingindustryis advancingandhowitisattractingpeopleofallage groups.Nowonderthenthatmanystart-upsare mushroomingwithnewgamingsolutions.

Virtualreality(VR)gamingtransfersyoutothespot andaugmentedrealitygameshavebecomebuzz wordsnow.Indeed,gaminghasmergedtherealand virtualworldseamlessly.Cloudgamingistoutedto playamajorroleinthefutureofthegamingindustry Itallowsonetocompetewithothergamers worldwide.

Artificialintelligenceisalreadybeingusedingaming andisgoingtohaveitspresenceextensivelyinthe futureofthegamingsector.Gamingbotsarebeing usedatpresentandareexpectedtograduatetothe nextlevel.

Theflourishinggamingindustriesareattractinglotof investorsandcompaniesneedtocomeupwith

somethingbetterthantheexistingonlinegamesorelsethey willnotbeabletosurvivethestiffcompetitioninthisfield.

Thecutthroatcompetitionhaspromptedeachcompanyto explorewideroptionsandextendtheirhorizons.Gaming companiesareconstantlyonaquestofdiscovering innovativetechnologies,deliverthebestandstayonthetop ofthecompetitivemarket.Onlythosewhocanthinkoutof theboxwillsurvivethiscompetition.

Thegamingindustryhasalsoseenanincreaseddemandfor gamingartistswhocreate2Dand3Dartlikecharacters, backdrops,scenarios,vehicles,andobjects.

Onlinegamessoldlikehotcakesduringthelockdownlast yearandhavealsobeenatoughcompetitionformovies. Now,onlinegaminghasbecomesociallifefortheplayers sincethepandemicimposedcertainsocialrestrictions. Gaminghasbridgedthegapthatthelockdownhad imposed.Thelockdownsawevennon-gamersgetting hookedtoit.

Tomanageagamingcompanyrequireshightechnicalskills andcreativeideastokeepcomingupwithnewgames. Thus,rightfromaugmentedrealitytoemotionrecognition, bigdataanalyticsandmanymoreadvancementsgaming companiesareleavingnostoneunturned.The3Dglasses cantransformyourroomintoagameenvironmentwhile VRtransportsyouintothegamingenvironment.

Goingbythepopularityofonlinegamesduringthe lockdowngamingcompaniesareexpectedtoseeanupward

swing.Technologicaladvancementsareexpectedtotake gamingtothenextlevelandthiscyclewillcontinue.

Therewasatimewhenviewersused3Dglassesincinema theatrestogetarealexperience.Today,technologyhas advancedmuchbeyondthe3Dmoviesandisstillgrowing inleapsandbounds.

Somegamingcompaniesstoodoutoftheherdand incorporatedmanyinnovationsforgameseekers.We,at InsightsSuccess,selectedsometopgamingindustriesthat havebroughtaboutarevolutioninthefieldtogivenewand excitinggamestoonlinegamelovers.Readaboutthese exceptionalgamingcompaniesinthisedition–Top GamingCompaniesRevampingtheFuture.

Sumita Sarkar

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Editor-in-Chief Sumita Sarkar

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March, 2021

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TOP

Ga ing COMPANIES R evamping

THE FUTURE

Management Brief CompanyName

AISTechnolabs aistechnolabs.com

FastTravelGames fasttravelgames.com

HermitChawla, MangingDirector

SunnyChawla,CEO

OskarBurman CEOandCo-founder

AISTechnolabsPvtLtdprovidesITbasedsolutionscateringtovaries sectorsthathavespecializedinwebsitedevelopment,mobile applicationdevelopment,internetmarketing,customsoftware applications,opensourcecustomization,graphicdesign&animation andotherservicessufficingtheirrequirementstothepeaklevel.

FastTravelGamesisanewgamedevelopmentstudiolocated inStockholm,Sweden,buildingvirtualrealitygames.

Gamestream gamestream.biz

Headup headupgames.com

LiveAnimations liveanimations.org

KarenSeror CMO DieterSchoeller FounderandCEO AndreyTymoshenko FounderandOwner

Gamestreamisaninnovativecloudgamingsolutionwhich bringsnext-generationgamesdirectlytoconsumers,without theneedforaconsoleorahigh-endPC.

Headupisahybridgamespublishinganddevelopment companyprovidingplayersworldwidewiththebestcontentin theindependentgamingsector.

Liveanimationsisaleadingdeveloperandsupplierofthebest innovativeloyaltyprogramsforlargeretailersand manufacturersofgoodsforchildrenandfamiliesaroundthe world,builtonthebasisofadvancedARtechnologies.

Dieter Schoeller

Founder and CEO

From Magnavox Odyssey to PS5 and Xbox Series X, the gaming industry has evolved at an exponential rate. With further developments in cloud gaming technology, the future, most certainly, is set to deliver a truly connected and enthralling experience to gaming enthusiasts.

Game development companies across the world are leveraging these developments and catching up to the rapidly changing interests of gamers with the intent of retaining the audience and sustaining their competitive edge.

This edition, Top Gaming Companies Revamping the Future, is purposed towards placing the spotlight on companies making their mark in the gaming industry and developing titles that hold the potential of becoming evergreen.

One prominent name among these companies is Headup, a hybrid games publishing and development company providing players worldwide with hot content from the independent gaming sector

Headup was founded in 2009 on the notion of being a safe haven for independent developers, in which they could find a reliable and honest partner for production, distribution, and marketing of their creative visions.

The company is an active developer and publisher on all major platforms such as consoles, mobile devices, and PC, and was awarded as “Best Publisher” at the German Developers Awards in 2012, 2013, 2017 and 2019.

With over 80 million customers served on mobile and further several million players on the PC and consoles, Headup is always looking to raise awareness and commercial success for developers who think outside the box.

“We’ve never looked at the games from a purely commercial angle. To us, games always are also a medium of artistic expression. Yet we are of a size

where our partners can safely assume a successful commercialization of their project, enabling us to build long and lasting partnerships, and secure stable growth for all involved,” expresses Dieter Schoeller, the CEO and Founder.

The team at Headup has garnered a strong reputation and appreciation from partners for the strong industry knowledge and highly product driven approach of the company

“Headup is by far the best retail publisher I’ve ever worked with, and the only retail publisher that has ever paid me royalties,” says Edmund McMillen, creator of the hit games Super Meat Boy and The Binding of Isaac. Though Headup’s business has shifted away from retail, this quote exhibits how the company remains authentic to its partnership approach, based on fairness and honesty

Headup’s inner credo is to treat every title as it was their most important release, often leaning against market analysis and trends. “We know how to deal with sharp edges and favor the projects which bring the foundation to differentiate them from the mainstream blockbuster titles. This mindset combined with our own developer experience results in a high trust level when working with external teams,” Dieter adds.

The Clan Leader Team Headup is on a ceaseless voyage towards profound business excellence and Dieter, the founder and CEO is at the helm of this journey. Growing up on the morning cartoons of the 80s such as Transformers, M.a.s.k. and Masters of the universe, Dieter felt right at home with anything related to great and fantastic stories and the lore behind them.

This did not change as he grew older, moving over to the digital space. He lived in the USA for a while; was the best German Sonic The Hedgehog player at the first German SEGA championships; sunk weeks of playtime into Britannia in Ultima IV, and even during

•Top Gaming Companies Revamping the Future

We’ve never looked at the games from a purely commercial angle. To us, games always are also a medium of artistic expression. Yet we are of a size where our partners can safely assume a successful commercialization of their project, enabling us to build long and lasting partnerships, and secure stable growth for all involved.

his law school, spent most of his free time modding for Quake 3 and RtCW.

Despite his business background, there was always a clear path for Dieter into the entertainment industry. After his law exams he went gathering knowledge at lager corporations such as Ubisoft, Koch Media, and the Bertelsmann group, and eventually laying the foundations of Headup.

Dieter’s private life is completely dedicated to his family and three children, his friends and his biggest passion of music and drums.

Levelling Up

Challenges are an inevitable ingredient that make up the catalyst for success. There is no business that has not faced and surpassed the challenges that came across its way. It is the same scenario for Headup.

“While we are well known in the industry by now—partially due to the fact that we always kept business and partnerships clean and transparent—I feel we still have a lot of ground to cover to make Headup be a known brand with consumers,” says Dieter.

One of Headup’s prominent challenges has been that of moving customers from one project to another since the company’s portfolio covers a wide range of genres and diverse titles. However, the team’s goal and challenge have always been clear: To establish Headup as one of the most known premium boutique publishers for appealing premium game content in the independent space.

Talking about the current landscape of the gaming space, Dieter says, “The role of the publisher has been reinventing itself over the last decade repeatedly. Once a gatekeeper with the key to the retail shelves, we lived through the times of closed digital storefronts until the floodgates opened. Following this we were the first in line to generate visibility for new IPs. To me it feels as again we are in a new phase of definition: With more and more subscription services for games coming to the market, we are seeing an agency approach to become more effective, bundling

portfolio and finding out which channels are looking for what specific content we might be able to bring to them.”

Commenting about the challenges brought about by the COVID-19 pandemic, Dieter says, “On the pandemic, we are in a fortunate position that aside from a bit of logistic juggling, we really do not feel hard negative effects in our markets.”

Headup strives unwaveringly towards its ambition of metamorphosing into a legendary name in the independent gaming space. To achieve this, the company is constantly optimizing its internal systems, adding new tools on all levels, be it for social media monitoring, financial backend, HR software and so forth.

On the game technology side, team Headup are not first movers as this is a risk they happily see on other shoulders. “Great content to me is primarily about selling emotions and does not necessarily require the most innovative tech for us. Nevertheless, we tried many things in the past, that’s why you can find games from Headup on nearly all existing gaming devices since our foundation,” says Dieter.

Sharing Valuable XP

Every accomplished entrepreneur has a shelf full of shining accolades and an attic full of lessons. Sharing his personal lessons with emerging entrepreneurs wishing to enter the gaming industry, Dieter says, “More than anything: Don’t believe the hype. The data young entrepreneurs are receiving is often enough misleading or outdated. Trust your instincts and stay true to your vision. But more than anything: Network, Network, Network. Don’t be shy to reach out to people even if they are miles above your own paygrade.”

We know how to deal with sharp edges and favor the projects which bring the foundation to differentiate them from the mainstream blockbuster titles. This mindset combined with our own developer experience results in a high trust level when working with external teams.

In the end we are less competing for the money of the consumer and more of their time, so player engagement is key for our future growth plans.

The Next Season

Talking about Headup’s blueprint for the unforeseen future, Dieter says, “The COVID situation for our industry is not so much of a challenge as people at home tend to play rather more than less. Our strategies are shifting more towards creating games with a high retention even in the premium segment and we are taking the learnings of many free to play games into considerations in doing so.”

Dieter carved out an essence of Headup’s future vision through a conclusive statement saying, “In the end we are less competing for the money of the consumer and more of their time, so player engagement is key for our future growth plans.”

How

GAMING LANDSCAP E tech is changing e

Neuroscientistssaythatreality isentangledwithperception. Butweknownowthat perceptioncanbemediated.Thereare perhapsnobetterexamplesof mediumswhichalterourperceptionto deliveranun-real realitythan technologiessuchasAugmented RealityandVirtualReality Andtoday, theyarealltherageisthegaming community

Gamershavealwayslongedfordeep engagementandmaximumimmersion intheirgames.Sophisticated technologieslikeARandVRpromise justthat.Withtherightgear,these innovationsoffersmoothand engrossingexperiencetoitsusers,

stewardingthecontentsoftheir consciencewhilstallowingthemto playwiththeirownperception.

OwningaVRheadsetenablesyou leavethetroublesofyourlifebehind andteleportintoavirtualdimension whereyoucankeepslicingblocksin two–youknow,thesimplelife–asin thegame‘BeatSaber’.Oryoucan exploreCity17inthehigh-octane game‘Half-Life:Alyx’where everythingisinteractive,deliveringa giddyhitofeverythingpatronsever lovedabouttheseries.Thesegamesare asignoftherichimmersiontocome oncedevelopmentstudiosstarttotake oftheopportunitiesofVR.

gic

IncontrasttoVRtechnology, AugmentedRealityaddslayersof virtualobjectstotherealenvironment. Forexample,youcanstartplayingair hockeyorzombiesurvivalgames augmentedonthetopofyourcoffee table.Ifyou’reahorrorfan,youcan roamaroundanalternateversionof yourhousewithactual(notreally!) monstersunderyourbed–justby usingARthroughyourmobiledevices –ingamessuchas‘GhostSnapAR Survival’.Doesoneevenneedto mentionhowPokemonGo,although briefly,tooktheworldbystormand evencasualgamersscavengedthe streetslookingforcoolPokemonsto collect.

Thisistheworldofmake-beliefand innovationslikeAugmentedand VirtualRealitiesarethenew championsofthisworld.It’stimeto findoutexactlyhowthesetechnologies areredefiningthegamingindustry:

• TheRevivalof3D:Although3Din filmsisnotnewtotheworld,ithas notyetfounditswidespreadappeal. However,intheARandVRgaming industry,3Deffectsprovidethe playeranenthrallingexperienceand actasthebackboneofthegame.

• MobileAR:Drivenbythegrowthof mobilegaming,itnowmakesup26 pecentofallmediaconsumption hours.Aspeopletheworldover increasinglyhaveeasierandcheaper accesstomorepowerful smartphones,augmentedrealityis playingabiggerroleinourmobile experience.GiantslikeSamsung, AppleandGooglearedrivingthe integrationofsmartphoneswith mobileapps.Theyarelookingto furthertheusabilityofmobileappsas theyproduceprogressivelyintelligent hardware.

• ARandVRmergewithAI:The increaseduseofARandVRisdown tothetechnologies’increasingmerger

withAI.ArtificialIntelligence(AI)is transformingthewaycomputers smartphonesandelectronicdevices areinteractingwiththeworldaround them.ThoughthisMatrix-like scenarioraisesrealmoralquestions, it’snotlikelytoslowdownanytime soon.IntheARandVRgaming worlds,AImakestheexperience surrealandseamless.

• Educationalgames: Afieldthatis settobenefitmassivelyfromthe advancementofVRandAR technologiesineducation.The introductionofVRineducation allowsstudentstobeimmersedina VRworldthatcantakethemfar awayfromtheconfinesofa classroom,givingamorevisualand absorbinglesson.WhilstARcan enhancestudents’abilitytointeract withinformation,justassignificantly (arguably)astheintroductionof smartphones.

• VRCAVE:Oneofthekey advancementsintheVRworldisthe CAVE(CaveAutomaticVirtual Environment).A VR CAVE isasmall roomwhereatleastthreeormore wallsactaslargedisplaymonitors. Thesedisplaysgiveplayersavery widefieldofview–somethingthat mosthead-mounteddisplays(HMDs) cannotdo.Playerscanmovearound intheir Caves withoutbeing tetheredtoacomputer, wearing3DglasseslikefunkyVR goggles.

• TheARlifestyle: ARtechnologyis bestknownforbringing togethertherealandvirtualthat causesthecreationofafantastical mid-pathforusers.Combiningthat withthecapacitytoadddigital informationinreal-timeturnsoutto bethegame-changerforgame developersthesedays.ARisnotjust afad,itisawayoflivingthatmore

andmoreareembracingthesedays. ARisalsointerestingtonon-gamers; asurveyshowedthat35percentof non-gamersexpressinterestinAR gaming.

• Newavenuesofcreativecontent: ARandVRarenotonlythe forerunnersintheracetoprovidethe ultimateexperiencebutarealsoa testamenttoitsversatileand engagingcontentthatismeticulously codedbygamedevelopersworking tirelesslytocomeupwithnew innovationsinthefieldofextended reality

ThisrevolutionbroughtaboutbyAR andVRislikeaphasechange,like goingfromblack-and-whitetocolour imaging.Withaugmentedandvirtual realities,weeffectivelyturnour imaginationsinsideout.Wegettowalk intothecondensationofhuman imagination,andwegettoliveinside ourstories.Nobetterexamplesexist todaythantechnologieslikeOculus Rift,MagicLeap,andMojoVision.

Thisisjustthebeginningofthe extendedrealityrevolution.It’stimeto breaktheglassandturnourrealityinto alivedmythology!

-AdityaU.

Leadinggamedevelopment companiesarecontributing significantlytowardsthevideo gamemarketsglobally.Theyare providingexceptionalinteractive games,whileprovidinglasting customerexperiences.These companiesareembracinginnovationto ensurethattheircustomersaresatisfied andkeepdemandingformore.

Onesuchprominentnameinthe gamingspace,whichisrevampingthe industryisAISTechnolabs.Itisa leadingandreputedgamedevelopment companythatisbackedupwithateam ofexperiencedandskilleddesigners anddeveloperswhocreatefuture-ready gamesfortheclientsacrosstheglobe. Thecompanyisrenownedforoffering high-endgamingsolutionstosmalland largebusinesses.AISTechnolabs consistsofateamofexpertswhohelp theclientstotransformtheirvisioninto reality.Itprovidesservicestovarious industriesandpeoplewithingaming, app,andwebsitedomains.The companyisdeterminedtosolvethe problemsofthebusinessandhelpthem toachievetheirgoalbyprovidinga fullrangeofcustomorready-made solutions.

AlwaysaStepAhead

AISTechnolabsisaonestopsolution forallgamedevelopmentneeds.The companyfocusesoncompleteclient satisfactionanditleavesnostone unturnedtomakethecustomershappy Itsgamedevelopmentpipelineis constantlyupgraded,andthe developerskeepaneyeonthelatest

industrytrendstodeliverthebest gamestothecustomers.

AISTechnolabsunderstandssome agencieshavealimitedbudget,and theylookforcosteffectivegame developmentsolutions.Itexcelsat cloneappsandgamedevelopmentto helptheclientssavetimeandcost.

“Clients can enjoy faster time to market when they hire us for game development services”,statestheteam atAISTechnolabs.Thecompany possesseshugeexpertisein2Dand3D charactersandanimation,pokergame development,casinogames,analytics, performanceoptimization,andalot more.

TheEruditeVisionary

Thepersonalitiesresponsibleforthe growthandsuccessofAISTechnolabs arenoneotherthanHermitChawla, theManagingDirectorandSunny Chawla,theCEOofthecompany

Mr.Harmithasmorethan20yearsof experienceintheITindustry,whereas, MrSunnyhasworkedwith1200+ clientsacrosstheglobe.Theybelieve instrongandtruecollaborationwith thepartnersandcustomers.Within-

depthknowledgeandexpertiseinweb development,softwaredevelopment, ecommerce,gamedevelopment,and digitalmarketing,MrHermitandMr Sunnyhelpclientsachievetheir businessgoalseasily.

AFace-OffwiththePandemic

TheCovid-19pandemichashada hugeimpactonthegamingindustry. Asitisunsafetogoout,peopleprefer toplaygamesonline.Whilebeing lockedinsidetheirhomesforalong time,theychoosetokeepthemselves entertainedwithgamesontheirmobile devices.

TeamAISTechnolabsstatesthatthe gamingindustryhaswitnessedsome positiveeffectsfromthepandemic. Thecompanyhasbeenreceivingalot ofrequestsfromclientsforgame development.

AISTechnolabshasfurtherbeen providingend-to-endgame developmentsolutionstoitsclientsand itsgamedevelopmentteamconstantly endeavourstocatertodifferenttypes ofrequirementsfromcustomers worldwide.TeamAISTeachnolabs

Delivering Immersive Gaming Experience, while Developing Strong Customer Relationships

evamping

states,“We have been adding more game designers and developers and growing our team”.

TeamAISTechnolabs believesthatgame developmentcompanies shouldkeepaneyeon thelatesttechnologies andtrendstoofferthe bestsolutionstothe customers.Withthe ever-changinguser preferences,thegaming agenciesshouldkeepa trackoftheuser behaviouranddeliver innovativesolutions.

GearingupfortheFuture

Marchingforward,AISTechnolabsis planningtoexpanditsgame developmentteam.Itaimstofocuson gamesbasedonAR/VRandmachine learning.Withthegamingboom, onlinecasinogamingandfantasy sportsbettinghavealsoexperienceda growth.Hence,thecompany’s developersarebuildingnewonline casinoandpokergamesforitsclients sincethelastcoupleofmonths.

WordsforEmergingGaming Leaders

TeamAISTechnolabstellstheup-andcomingleadersinthegamingarena thatsustainingnewhabitsandaligning thegameswithmodernconsumer mindsetsistheneedofthehour.Itis importanttounderstandwhattheir customerswantandtohelpthem achievetheirbusinessobjectives.

CUSTOMERS’ VOICE

“We hired them for poker game development, and they did an amazing job” – Nelson

“Our company was looking for dedicated developers to work with our in-house design team to create a gaming platform. They helped us build a feature-rich platform and we’re delighted till now” – Samatha

“I was quite sceptical for hiring a game development company from India, but this comp any helped me get the game of my dreams using a clone. I must say that they did an incredible job. Communicating with them was never a problem even when we are thousands of miles apart. Great!” – Eric Wilson

Sunny

Chawla CEO

HermitChawla ManagingDirector

Revolutionising the VR Gaming Experience

VRGaming,whichwasjustafantasyadecadeago isnowtherealityforgamers.Andwiththegaming worldexperiencingrevolutionarychangesinthe pastdecade,gamedevelopershavenewopportunitiesas wellaschallengestoadoptingever-evolvingtechnologyto stayaheadofthecompetition.

FastTravelGamesisonesuchVRexclusivegame developerfoundedbythetrioOskarBurman,CEOand Co-founder,andthegamingindustryveteransErik Odeldahl,andKristofferBenjaminsson,focusingon creatinggamesrichinworld-buildingandstorytelling.

Sinceitsinceptionin2016,FasttravelGameshavereleased 3award-winningVRgames-ApexConstruct,TheCurious TaleoftheStolenPets,andBudgetCuts2:Mission Insolvency,thelatterco-developedwithanotherstudio calledNeatCorporation.

Nowthecompanyissettocreateyetanothermilestonein theVRgamingspacebyreleasingthefirst-everVRgame setinthepopularWorldofDarknessuniverse,ahorrortitle calledWraith:TheOblivion-Afterlife.

Everysuccessfulorganizationhasavisionaryleaderandthe

Oskar Burman

CEO and Co-founder

hardworkoftheskilledteambehindit.OskarBurman shareshisroleinthesuccessSagaofFastTravelGames, “My role is mainly to lead the studio development and secure our financial support from investors and platform owners, making sure we pave the way for a successful future and can grow to the size we feel we should be at.” Oskarsharesthekeyaspectofthecompany’ssuccess,the skilledteamofFastTravelGameswithvastexperiences fromgamingstudioslikeEADICE,Avalanche,andRovio, stronglyfocusedondevelopingVRgames.

“Developing for VR takes time and to become great at it requires a lot of testing and learning,” Oskarsays, “At Fast Travel Games, our focus is to create games with worlds you never want to leave, highly immersive worlds with believable interaction to put the player inside the experiences,” hefurthershares

Strongteamspiritduringthecrisis

COVID-19hasimpactedeverysectormoreorless. However,thetight-knittedteamsatFastTravelgames togetherpulledthecompanyoutofthecrisis.Talkingabout hisbondwithhisteamOskarsays, “I love spending time with all our employees, so I think the pandemic is tough for us in that sense. Of course, the most important thing is the health of employees and everyone is doing all right from that perspective.”

AsfordevelopingtheexcitingVRgamesduringthe pandemic,Oskarsharedhowthecompanycontinuedits operations, “We have all the tools and programs needed to keep momentum even while working from home and with the many ways to communicate with each other digitally, we are still in a good place.”

Thecompanyhasalsospentabudgettomakesureallthe homeofficesareoptimizedwhenitcomestoworkstation comfortandequipment.However,Oskarshareshow workingremotelyhasimpactedthebrainstormingofideas ordiscussions. “This does not come as naturally these days, as compared to chatting by the coffee machine,” hesays.

Ever-evolvinggamingexperience

Whenventuringintotechnology-relatedsectorsliketheVR gamesindustry,keepingupwiththelatesttechnologyisthe keytostayaheadinthegame.EspeciallyintheVRGaming industry,newheadsetsandperipheralskeeppoppingup everyyearandgamelovershavenewexpectationsfor

At Fast Travel Games, our focus is to create games with worlds you never want to leave, highly immersive worlds with believable interaction to put the player inside the experiences.

enhancingtheVRgamingexperience.

OskarsharedanexperienceofhowFastTravelGameshas managedtostayupdatedwiththelatestgamingtechnology “Fast travel Games had recently released the game that was perfect fit for Facebook’s newly launched Hand Tracking technology to their popular headset Oculus Quest. This game from Fast Travel Games became one of the first games on the market that supported Oculus Quest technology,” hesaid.

Advicefortheaspirants

EnteringtheVRgamingfieldmightsoundthrilling,butone hastokeeplearningtostayupdatedwiththelatesttrends andtechnology “Don’t give up and use your learnings from trying to build something unique that you strongly believe in,” Oskarencouragesaspiringentrepreneurs.

“Creating games for VR is not the same as creating flat screen games, so make sure you build a foundation of insights and knowledge about the technology and the user expectations. We are still only in the beginning stages of what VR can mean for gaming, so there is bound to be room for many more studios and visionaries,” hesharesfurther.

Armingforthefuture

Beingthevisionaryleader,Oskarknowstheneedfora skilledteamandknowledgeofthelatesttechnologytostay aheadintheVRgamingworld.Andhisplansforthe companyintheyear2021hinttowardsthesame. “We are currently hiring for different roles and hope to become around 40 people at the end of 2021. We have also acquired a new office which we are moving into in April if the covid situation allows. Up until now, we have released an average of 1 VR game per year, but we are building for a future where we can have two launches every year instead,” he says.

Rewards and Recognition

• Fast Travel Games was nominated as Rising VR Company of the Year at the VR Awards in 2018.

• Debut title Apex Construct won the award for Best Game, Entertainment PC category in the Viveport Developer Awards in 2019.

• The second title of Fast Travel Games, The Curious Tale of the Stolen Pets, won the Best Immersive Game award at the Raindance Film Festival in 2019, as well as the Interactive Experience award at VRNOW in 2019.

LeadingtheCloudGamingSpace

Didyouknowthefirst

electronicgamewasinvented inthe1950s?Withthevideo gamesreachingmainstreampopularity, intheearly1970scamethefirstvideo gamenamedPong,atabletennisthemedarcadevideogame. Withthetechnologicalevolution,today individualshaveiteasytodownload andplaygamesontheirpersonal devices,anytimeanywhere.However, whatwasthoughtofonlyasa pastime,videogamesemergedas amongthehugemeansof entertainmentduringtheCOVID-19 pandemic,especiallywhenallthe entertainmentandleisureactivities wereputtoahalt.

Sell,aFrenchLeisureSoftware PublishersUnionpublishedasurveyin 2020thatshowedone-thirdofFrench gamersplaymorethanbeforethefirst lockdown.Thisshowstheneedand risingdemandforvideogamesbythe individualstohelpthemgetthrough thisuncertaintime.However,whatis crucialisforthegamedevelopersand publisherstobemorefocusedon therapeuticoreducationalgames.

Realizingtheneedfor'gamesforgood' Gamestreamventuredintothecloud gamingspacedeliveringitsclients' white-labelcloudgamingservices

alongwithwebAPIs,servers,web catalogues,andstreaming technologies.

InthelatesteditionofInsightsSuccess KarenSeror,CMOofGamestream, sharedherviews,“Cloud gaming offers a differentiation factor, while also creating synergies with other revenue streams. In the hospitality and health sectors, guests or patients at hotels and hospitals often need to stay entertained, and cloud gaming can support this.”

Keeponreadingthefollowing interviewtoknowhowGamestream hasestablisheditselfastheleading cloudgamingsolutionproviderfor 'seriousgames'withfocusingon therapeuticoreducationalvalueand Karen'sroleasaCMOinthe company'ssuccesssaga.

Briefourreadersabout Gamestream,itsvision,anditsniche market. Gamestreamistheworld'sleading providerofcloudgamingsolutionsfor thetelecom,hospitality,and entertainmentindustries.

Weofferturnkey,white-labelledcloud gamingsolutionsforprofessionaland consumermarketsthatcovertheentire

cloudgamingvaluechain.This includestheprovisionofhighperformanceserversforclientdata centres,innovativeproprietary streamingtechnology,avastcatalogue ofvideogamescontent,andbigdata monitoringandanalysis.

We'reanambitiousFrenchstartup employingaround40people,halfof whicharedevotedtoR&D.Inlessthan twoyears,ourcloudgamingsolution hasbeendeployedacrossEurope,the MiddleEast,andAsiathroughwhitelabelledversionsofourservice,and underourcompany'sownconsumer ® cloudgamingbrand,Pleio

Ourmissionistodemocratizethejoy ofvideogaming.Ourvalueproposition isbasedonanunlimitedservice,multidevice,andanaffordablemodelthat empowerssubscriberstodispensewith theneedtopurchasecostlyindividual games,andforourB2Bcustomersto selltheseofferingsmoreeasily,by integratingSpotifyorNetflixlike businessmodels.

WhatmakesGamestreama preferredchoiceoveryour competitors?

Alotofserviceprovidersandindustry playersarelookingfortailor-madeand addedvalueturnkeysolutionswithno

CapExinvestments,best-in-classcloud gamingtechnology,apremiumgames catalogue,andinsightfuldata reporting,allthroughasinglepointof contact.

ThisiswhereGamestreamstepsin, providingtheentirevaluechaintoour partnerswithoutrequiringthemto investsignificantresources.This makesourcustomers'decision-making processesmucheasier,increasing value-addedserviceofferingsand increasingloyalty,reducingchurn,thus boostingoverallARPU.

Asfarasourtechnologyisconcerned, wehavedevelopedourownIT environmentearlyonaroundavideo coding/compressionstandardcalled H265.Thistechnologicalchoiceallows ustoofferusersanoptimalgaming quality,withalowlatencyratewitha throughputofonly6m/s,whereasa conventionalplatformrequiresa bandwidthof15m/s.

Cloudgamingprovideszaclearand obviousproofpoint,duetothe connectionrequirementsneededforthe experiencetobesmoothandenjoyable. Bypartneringwithusandoffering theirowncloudgamingservice,telcos cantapintothefast-growinggames marketandengagewithnew audiences.Moreover,theyareoften amongthefirstprovidersofsuch servicesintheircountries,which becomesadifferentiatingfactorfrom competitors.

Regardingourbusinessmodel,each customerpaysaninstallationfeefor thesolutionandwethensharethe revenuefromthesubscription packageswiththetelecomoperator andthegamepublishers. Wealsoofferaninstallationfeeto hospitalityplayerstoenablefree accesstoourcataloginlobbiesand/or apaymentperroom.

KarenSeror,CMO

HowCMO,KarenSeror,has contributedtothecompany's success?

IjoinedGamestreamayearagoas CMO.BeforethisIwasfocusedon takingstartupstothenextlevel, becomingleadersintheirmarket,for example,AmenwasacquiredbyDada Group,andFotoliawasacquiredby Adobe.Ispecializeinaccelerating technologystartupswithaclear visionbeforeacquisitionorsignificant investment.

AtGamestream,mymainchallengeis togeneraterevenuebyincreasingsales throughsuccessfulmarketingtactics fortheentireorganizationusingmarket research,pricing,productmarketing, marketingcommunications, advertising,andpublic zrelations.However,allthisisgearedto focuson“gamesforgood”,working deeperwiththehealthdepartment,and enrichingourcataloguewith“serious games”whichcanbetherapeuticor

educational.

Whatisyouropiniononthe necessityforgamingcompaniesto aligntheirofferingswiththelatest technologicaldevelopments, especiallywhenitcomestocatering totheever-evolvingconsumerneeds andpreferences?

Thevideogamemarketisina transitionphase.Weareseeing technologicalinnovationdrivenby visionarystartups,andwe'renow enteringaphaseofstructuredofferings fromkeyplayers,withGAFAwhoare nowpositioningthemselvesincloud gaming.

However,themajorchallengeliesin content.Manypublishershavenotyet madetheshifttocloudgamingby adaptingtheirgamestostreaming models,whichhasbeenthecasefor musicandfilms.Butthefutureof videogamesistheabilitytoplayvideo gamesanywhere,atanytime,onany device,asisthecaseformusicor

movies.Businessmodelsthatoffer unlimitedaccesstogamesviaa monthlysubscriptionwillbethe winningmodels,evenifitmeans offeringpremiumon-demandcontent.

Asanestablishedbusinessleaderin thegamingspace,whatwouldbe youradvicetothebudding entrepreneursaspiringtoventure intothegamingindustry?

Newcloudgamingentrepreneurs shouldfocusonwhatvaluetheycan addtothecloudgamingecosystem, whethertheywanttobepartofthe technologysolutionside,thelicensing part,orthecontentside.Thecloud gaminguniverseoffersincredible opportunitiesinthebusinessworld. Companiesneedtothinkhardabout theirmarketpositionandidentifythe rightsegmentofthecloudgaming marketwithinwhichtheycanprovide thebestvalue.

Whilesteppingintothegaming industry,buddingentrepreneursshould also:

Ÿ Considerinternationaldeployment withlocalcontent.

Ÿ Internalisetechnologies.

Ÿ InvestigatelucrativeB2Bcloud gamingopportunitiesandnotjust consumerplatforms.

Ÿ Trytoreachself-financingor SeriesAquickly

Ÿ Don'tspendmorethannecessary onvideogamelicensing.

Howdoyouplanonscaling Gamestream'soperationsin2021?

Weaimtofocusondevelopingour hospitalitysegmentin2021,asthis marketisexpectedtocomebacktolife followinglongdormancydueto COVID-19.Ourpartnershipwiththe AccorHotelsGroupisthefirststep, butthismarketisnotlimitedto tourism.Italsoincludestheentire healthsector,specificallyvia therapeuticgames.

Thisyear,wealsoplantoscaleupinto theentertainmentindustryi.e.,media brandsthatwanttoassertapositionof

beinganentertainmentproviderwitha newvalue-addservicesuchascloud gaming.Wearealsoexpandingour footholdwithpublishersas contributorstoensurewecontinue offeringbest-in-classsolutionswitha strongvideogameportfolio.Publishers arealsoourfuturecustomers,asthey areinterestedincloudgamingfor technical,marketing,andbusiness purposes.

Somevideogamepublisherssuchas Gameloftareswitchingtheir infrastructuretothecloud,todesign, launch,andmaintaintheirvideogames bychoosingatypeofofferingthatis appropriateforagame.Cloudofferings canbeeasilyconfiguredtoimprovethe efficiencyoftheinfrastructureand thus,thegamingexperience.

Intherisingcompetitioninthecloud gamingniche,publisherswithastrong brandandanengagedcommunitywill beabletooffertheirowncommunitybasedcloudgamingplatform,running onwhite-labelledcloudgaming technologyinfrastructureslikethatof Gamestream.

Manypublishersandmediabrandsare approachingustoexpandtheir audiencesandgeneratenewsourcesof revenuesinceweofferremuneration fortimespentoneachgameand commissiononrevenuesgenerated. Lastly,tosupportourrapidand ambitiousgrowth,wearefocusingon recruitingmoretalent,particularly developers.Weareplanningtodouble ourteambytheendof2022.

“Cloud

-

“Gameqoo

“Sunrise Cloud Gaming shows us that Next Level Gaming is already possible. Playing games in 4K on the go without needing local storage. For us gamers, this means no more installation or annoying updates of the games.”

- DavidCosta(Enkera),TwitchstreamerandGaming consultant

“The development of Taiwan's 5G industry will be further promoted by the cooperation with Gamestream. By harnessing the speed and low latency of 5G, Chungwa is offering the best 4K cloud gaming, leading Taiwan's 5G industry and creating a wholly-new audiovisual entertainment experience.”

-Ming-ShihChen,PresidentoftheCHTMobileBusiness Group

“We cooperate with the best and most advanced content providers and that is the reason we have chosen Gamestream. Gamestream has best-in-class cloud gaming technology, with experience on mobile and fixed networks based on collaboration with innovative telecom operators. We are convinced that Gamestream's cloud gaming solution will help Telekom Slovenije maintain its position as an innovation leader and accelerate its growth in the media and entertainment segment.”

-SamoOšina,B2CDirectoratTelekomSlovenije

"We selected Gamestream for its pioneering technology for streaming console-quality games to cell phones and for its catalog of games adapted to a family target. With the arrival of 5G, our objective is to enable our subscribers to share family entertainment moments with their families by offering an optimal quality/throughput ratio.”

- StéphaneAllaire,Directorofthe5Gprogramat BouyguesTelecom

gaming on eLife TV provides us with the opportunity to address the largely untapped gaming market that wants to play on the big screen and not just on their mobile.”

KhaledElkhouly,ChiefConsumerOfficer,Etisalat

is an on-demand gaming platform to make gaming easy and affordable for everyone, to reduce game piracy, and to support game developers and the distribution channel to millions of customers.”

- JoddyHernady,SVPofMedia&DigitalBusinessat Telkom

Gaming Co uld

Imagine,youareinyour bedroomzplayingaboardgame withyourfriends.Itstartsallright untilyoustartgettingaknackofitand beforeyouknowityouaresuckedinto thefantasyworld.Yourbedroomturns intothereal-lifegamingfieldandyou arenolongercontrollingtheplayer. Youaretheplayerbeingchasedbya giantanimaloralmostgetkilledbyan assassin.Soundslikereal-lifeJumanji orAssassin'sCreed,right?Andwhy not,asitgoesbythefamoussaying, “Life is a game. You can either be a player or a toy.”

Whilegamerswouldsurelyrelateto this,thishasquestionedtherising crazeofvideogamesamongthe matureaudience,especiallytheparents andwell-wishersofthegamers, is there any fruitful outcome from this buzz of gaming? AndIfellintothe latteruntilmy12-year-oldcousin discussedhispassionforgamingwith me. “Is there any chance for me to turning my love for video games into a career? How can I enter the gaming industry?” Hehadsaid.

Hisquestionchangedmyperspective towardsvideogamesandgamers.How canyourpassionforgamingcreate bettercareeropportunities?Let'sfind out.

Gamingskillsaretransferrable.

So,shouldyoumentionyourtop rankinginyourmissiongames?It dependsonhowyoutransferyour gamingskillsonyourresume.For example,gamers,whoareconsciously playinggames,respondaccordinglyto theagileenvironment.Youraction coordinationshowsyourabilityto remaincalmduringchaos.

Theseandmoresuchskillsarerelevant toavarietyofjobroles.Youonlyhave toknowwhatandhowtheseskillsare relatabletoyourjobroleandreflect thoseintoyourCV

OpportunitiesbeyondGaming Industry

Whensomeoneasksyouaboutthe careeropportunitiesrelatedtogaming, gamedesigner,developer,audio engineer,creativedirector,and reviewer,includetheusualanswer.But haveyoueverthoughtofoffbeatcareer pathssuchasentrepreneurship,sports, andevenbeingselectedinthearmy? Yes,theconsciousgamersnotonly improveingamingstrategies,buttheir skillsofstrategy-making,decisionmaking,teamwork,collaboration,and leadershiparealsoimproved.No wonder,theUSMilitaryhaschosen onlinegamingtorecruitnewcadets.If youcouldonlyknowtheskillsyou havedevelopedandrelatethoseto yourpassionbeyondthecoregaming world.

Howgamerssucceedasemployees

ThelatestbytheEntertainment SoftwareAssociationobservedthat over155millionAmericansoftenplay videogames,48%ofwhichenjoy playingsocialgames.Thishighlights thegamers'improvedsocial, interpersonalskills,aswellas teamwork.Theseandmoresuchskills thatconsciousgamerspossessarethe essentialsoftskillsemployersare seekingintheirtalentpool.

Notonlydotheseskillstakeyou fartherinyourcareerpathbutalso benefitemployersbyhaving

technicallyandsociallysoundtalentat handtotimelydeliverworkwhile successfullynavigatingthechallenges.

Morethanthat,gamingbeingan openlyonlineplatformhashelped peoplehostahealthycompetitionand collaborateoutsidetheirrestricted bubbleofgender,region,andethical background.Theresultisthese consciousgamersasemployeesenter withanopenmindandbroad perspective,withstronglistening skills.Anotheressentialquality employeesneedinproblem-solving anddecision-makingonindividualand teamlevels.

Seeingthebiggerpicture

Whetherit'sdisruptingtheexisting gamingspaceorrecruitingtoptalent, organizationsarestartingtorealizethe realpowerofgaming.Certainly,it's morethanameansofentertainment. Andwithmoregamedevelopment companiesfocusingoncreating educationalandsocialgameseventhe gamingindustryisopeningnew avenuesfortheenthusiastswithin itself.

Thekeyistoplaygamesnotjustfor funpurposesbuttodevelopinterests andhoneskillsthatwillopenanew worldofopportunitiesinthereal world.

-VrushaliR.

Whenitcomestoincreasingrevenueandbuildinga

loyalcustomerbase,loyaltyprogramsareproven moreeffective.However,asmostloyalty programseithertaketherouteofredeemedpoints,social media,orpaidcampaigns,thisspacehasseennothingnewin thepastdecade.

Thatiswhybrandsandbusinessesthesedaysaresearching forinnovativewaystoinspirecustomerloyalty.AndLive Animations,aleadingdeveloperofinnovativeloyalty programsbasedonadvancedARtechnologyhavebeen helpinglargeretailersandkidsandfamilybrandsachieve smoothlyachievetheirgoals.

Thecompany’sremarkableworkreflectsintherewardsand reclaims.Thecompanyforitsworkhasbeenrecognizedon Clutchwiththehighest5-starratings.LiveAnimationsalso enteredthelistoftheTopVirtualRealityandAugmented RealityDevelopersintheworld.

In2018,fourARbooks,createdbyLiveAnimationsand LittleHippopublishingcompany,receivedtheParents ChoiceAward,USA'stopnon-profitaward.Lastyear,the companygotinBusinessSight’s10MostRemarkable Companiesrating.

BehindtheeminentsuccessofLiveAnimationsisthe ambitiousFounderandOwner,AndreyTymoshenko,who withhisvisionandexpertisehasbeenleadingLive Animationstocreatenewmilestones.

Keepreadingthefollowinginterviewtoknowabouthow LiveAnimationsunderAndrey’sleadershiphasbeen dominatingthenichenowispavingthepathtoestablishing itselfastheworld’sleadingdeveloperofAR/VR-based loyaltyprograms.

WhatmakesLiveAnimationsapreferredchoiceover yourcompetitors?

Oursuccessisattributedtoseveralfactors.Oneofthemis thatthecompanybillsitselfnotasacontractor,butasa partner Wediveheadlongintoeachnewprojectandare eagertosharewithourclientseverythingwehavelearned oversevenyears-thisishowlongwehavebeenworkingin theAR/VR/MRmarket.

Throughouttheproject,weproactivelycommunicatewith theclient'smarketingdepartmentandjointlydevelop

solutionsforabusinessproblem.Havingimplementedabout 70ARprojects,wehaveaccumulatedknowledgethatallows ustoaccuratelydeterminespecificissues,criticalfroman economicandtechnicalpointofview,foreveryproject,and generateanideathatbypassesallthepitfalls.

Anotheradvantageiscarryingoutthefullproductioncycle. Creatinginnovativeloyaltyprogramsforretail,wenotonly developaugmentedrealitybutalsoprovidefullproject support,includingtheideadevelopment,itsimplementation, andpromotion,aswellastechnicalandmarketingsupport.

Overtime,suchabusinessmodelhasresultedina partnershipwithsomeofourclients.Forexample,the Ugearscompany,atfirst,choseustocreateaprojectaimed atdrivingnewcustomers(WebAR)andincreasingrepeat sales(MobileAR),andafterafewmonths,we collaborativelyimplementedauniqueloyaltyprogramfor oneoftheinternationalretailers.

Beinginaleadershipposition,whatisyouropinionon theimpactofthecurrentpandemicontheAR/VR productsindustry?Andwhatdevelopmentscanbe expectedinthenearfuture?

Thepandemichasnegativelyaffectedalmostallsectorsof theeconomy.However,theITindustryingeneral,andthe AR/VR/MRtechnologyinparticular,feltmoreofthemultidirectionalimpactofthegloballockdown.Ontheonehand, ourcustomers’revenuesdecreased,andinthisregard,some companies,havingchosenawait-outstrategy,cuttheir marketingbudget.

Ontheotherhand,manufacturersandmarketerssawavital needforaninnovativeapproachinmarketing,sales,and onlinepromotion.EarliermanypeoplesawtheuseofAR technologytopromotevariousgroupsofproducts(clothes, shoes,accessories,homedécor,furnishing,realestate,cars, etc.)justasatrend,andnotasanessentialbusinesstool. However,inthenewrealityofclosedstoresandremote work,nowtheuseofinnovativesalesmethodshasbecomea mustnotonlyforsuccessfulpromotionbutalsofor maintainingthemarketposition.Naturally,thistrendhas furtherspurredthetechnologicalprogressofourindustry Moreover,somemanufacturershadtomakechangestotheir productstomaketheARimplementationpossible.

Forexample,recentlywehavefinishedacome-to-lifepuzzle

projectforaninternationalcompany Well,tomaketheAR appworksmoothlytheclienthadtoslightlychangethe puzzlepiecessothatthecamerahadsomethingtocatch.This isasmalllocalcase;however,itillustratesageneraltrend thattendstogrowinthefuture–manufacturerswillhaveto adapttheirproductstothefunctionalrequirementsofAR technology

WhatisyouropiniononthenecessityforAR/VR companiestoaligntheirofferingswiththelatest technologicaldevelopments,especiallywhenitcomesto cateringtotheever-evolvingconsumerneedsand preferences?

Ingeneral,wealwaysstrivetouseallavailabletechnologies. Moreover,inourportfolio,severalsolutionswerethefirstin-the-worldtobeimplemented,atatimewheneveryone toldusthatthiswassimplyimpossible.

However,inspecificcases,italldependsonourclient’s targetaudienceandthefutureproduct’smarket.Thethingis thatnewsoftwarecapabilitiesusuallyrequirestate-of-the-art mobiledevices.

AndifwearetalkingaboutproductsaimedattheUSmarket, where,undercertainconditions,itispossibletobuythe latestsmartphoneatamorethanareasonableprice,thenwe aredefinitelyinforanytechnology

Ifwearetalkingaboutaproductaimedatlesseconomically developedcountries,then,ofcourse,wecanalways implementthemostinnovativesolutions,butwillthedevices

ofendconsumershandlethem?Itistheclientwhohasto answerthisquestion.

Asanestablishedbusinessleader,whatwouldbeyour advicetothebuddingentrepreneursaspiringtoventure intotheAR/VRindustry?

ChoosingtherightmarketsegmentforAR/VRdevelopment isthebestbeginningforyourfuturesuccess.Itisso importantbecausetodaypracticallyeverysphereofourlifemedicine,education,marketing,etc–isinhighdemandfor ARandVR.So,chooseanichethatinspiresyou.

Itiscrucialtomakesurethateconomicfeasibilityisnotthe onlyvectorthatdefinesyourbusinessgrowthstrategy. Becauseinthelongrun,ateamoflike-mindedpeople inspiredbythesameideawillalwayswinfrompeoplewho workonlyforthesakeofmoney.

Ourexperienceandourcompetitors’experiencehavemadeit clearthatbynomeansitbenefitsyourbusinessifyouare readytodoanyworkinthismarket.Manybudding entrepreneursarewillingtoworkonanyprojectand,asa result,theylose.

Wehavebeenthroughallthat.Initially,wehavedefinedour segmentquiteclearly-AR/VRproductdevelopmentfor childrenandfamilies.Nevertheless,itturnedouttobetoo vague.Well,wehadtocomeupwithamoredetailedconcept ofourplaceinthemarketandlookforourniche.

Therefore,themostimportantthingtodoistoconcentrate

In the long run, a team of like-minded people inspired by the same idea will always win from people who work only for the sake of money.

“ “

Andrey Tymoshenko Founder and Owner

onwhatyouaremostinterestedin,andwhatgivesyouthe feelingthatyouarethebestinit.Itisthefoundationofyour futureteam.Afterall,thepeoplewithwhomyouaregoingto conquerthebusinessworldsidebysideshouldnotjustbe professionals-theyshouldlovewhattheydo.

Forexample,tocreateagreatproductforchildren,weneed creativespecialists,peoplewholovetocreatesomethingfor children.Ifwearetalkingaboutrealestate,thena completelydifferentteamisneeded,peoplewhoare interestedinarchitectureanddesign.

Asitisimpossibletocreateamazingproductswithout understandingtheproblemsanddevelopmenttrendsofthe areathatyouarebringingtolife.

Howdoyouenvisionsustainingyourcompany’s competencyinthisever-cutthroatbusinessecosystem? Wheredoyouseeyourcompanyinthenextfiveyears? Creativity,expertise,andworkcomplexityareourmain competitiveadvantages.Wecarryoutthefullproduction cyclefromdevelopinganideatomarketingsupportforthe finishedproduct.

Sustainabilityisanotherprinciplethathelpsustobecomea leaderinthismarket.Donotbesurprised,ARcanbeecofriendlytoo.Theconstantaccumulationofnewknowledge anditsmostrationalusearethemainfactorsofany successfulecosystem.Therefore,we,asabusinessstructure, builtacontinuouslearningenvironmenttogeneratenew knowledgeinourfieldandhelpourendusersdothesame. Mostofourproductscontaineducationalandlearning content.Inthisway,wecontributetopeople'sdevelopment. Itsoundsabitpretentious,butitisthecase.

Anotherpluspointisourflexibleorganizationalstructure. Thecompanyemploysonlymanagersandleadingtechnical specialists,weworkwithotherspecialistsonlywithin specificprojects.Thisallowsustooptimizethefinances withoutlosingthequalityofthefinalproduct.

Infiveyears,LiveAnimationswillbeknownasaworldleadingdeveloperandsupplierofsomeofthebestAR/VRbasedloyaltyprograms.Itisouraimthateverythirdloyalty programforlargeretailersandbrandswillbecreatedbyLive

Animations,orwithitsdirectinvolvement.

Abouttheleader

AndreyTymoshenkoisthefounderandownerofthe company.Hehasbeeninbusinessallhislifeandisan entrepreneurbynature.Havingexperienceinstartinghis ownbusinessfromscratch,hecreatedaninnovative companyandmadeitpossibleforittotakeoneofthe leadingpositionsintheglobalARmarket.

ThesuccessofLiveAnimationswaslargelydeterminedby thefactthatwhenshapinganddevelopingthecompany's strategicdirectionAndreyalwayslooksbeyondthehorizon, furtherthanothersdo.

Besides,heisresponsibleforcreatingallthetoolstoachieve theassignedtasks.Thus,itistheownerwhodefinesthe company’scoreideologyandinspireshisteamtoachieve performancegoals.Theownerisamentor.Hehastodevelop fasterthanhisemployeesandevokeanaturaldesireto followhim.AnotherofAndrey’sresponsibilityisthe company’sproductshapinganddevelopmentfollowingthe constantlychangingmarketconditionsandtechnologies.

Andreyhasquitealotofresponsibilities,anditissimply impossibletodeliverthemwithoutdelegatingthe managementofoperatingactivitiestotheChiefOperating Officer Atacertainpointintime,theownerneedstobuilda companyanddistancehimselffromoperatingactivities. Otherwise,dailycycleswillsimplynotprovidean opportunitytobuildandseethestrategy

EXHIBITING EXCELLENCE

Loyalty Program for Retail BILLA.

“Live Animations' outputs proved to be effective as the results of this year's campaign are double that last year's. The workflow between the two parties was well-coordinated, productive, and fast. Overall, it was a successful engagement.”

Loyalty Program for LG U+

“The team at Live Animations knew what they were doing, and they always worked as a team. They provided all the data I asked for, and they accommodated some extra requests that weren't part of the original contract. Live Animations were a very good partner. They had a good attitude, and their communication was good. The team was always on time, and they understood my notes. They always addressed my requests right away.”