Theyear2020maynothavebeengoodforthe fitnessindustrybutthisyeardefinitelylooks promising.
Thehealthandfitnessindustryweredoinggreatwith moreandmorepeoplebecomingconsciousabout theirfitnesslevels,theirbodiesandwithinnumerable optionstoparticipateinthehumongousnumberof events.Butjustastheindustrywasgoinggreatguns, itwasinforarudeshock.Theadventofcoronavirus pandemicanditsnewermutationsthatfollowed changedthefitnesslandscapeunexpectedly.The physicalfitnesscentrescametoastandstill.
ehaveneverbeensoacutelyconsciousofourhealth andfitnessaswehavebeenduringtheongoing pandemic.Foronethinghasbeenmadelargeand clearthattheage-oldadage‘healthiswealth’istobe takenseriously.Noamountofwealthcansaveyour lifeifyouarenothealthy
Lastyearwaschallengingforeverysectorbut particularlyforthefitnessindustryitwasabig setbacksinceanyfitnessactivityisbasedon inhalationandexhalation,andthemandatorysocial distancingwasnotpossibleingyms.Also,when lockdownswereliftedforbriefperiods,itwasnot practicaltosanitizeeveryequipmentandeverynook andcornerofthegymafterahandfulofpeopleused themandthenextfewwaitedfortheirturn.Itwas alsonotpossibletokeepatabofwhetheraperson wasinfectedornot.Gymsdidresorttoonline
sessionsandcontinuedwithtrainingtheirmembers.Not everyonehadequipmentathomeoralternativesfor exercisingandhenceotherformsofexercisesbecamemore popular
Thirddegreetraining,functionaltraining,calisthenics, isometrics,andplyometrics,cross-fitandthelikewere earlierconsideredasanti-gymtraining,whicharenow trendsthathavebecomearageamongamateursaswellas elitesportspersons.Owingtotheongoingpandemicandthe subsequentlockdownsthesefitnessregimeshave dominatedthefitnesslandscape.Gymclosureshadaffected thefitnessscenariotoamajorextent.Virtualgymstook oversincephysicalgymshadtogosabbatical.Yogaand mind-bodytraininghavealsobecomearagethispandemic.
Abrupthaltingymtrainingalsoledtoactivitieslike cycling,running,andwalkingorexercisingoutdoorsifthe governmentofthecountrypermitted.
Morechangesareexpectedintheworldoffitnesspostpandemic.Ahugeshifttocatertotheneedsofthefitness enthusiastsisexpectedthisyear.
Butthisyearisalsoexpectedtoseeopeningofgymsand peoplewillbemoreeagertohitthefloorafterayear Peopleareboredofexercisingindoorsandalone,asmany maynothavethelibertytogooutdoorsdependinguponthe restrictionsimposedbythegovernment.
Theworldoffitnesshasevolvedandtransformedlikenever before.Whileduringthepastdecadewesawarevolutionin
thefitnessindustrywithmanyhittingthegymsfortheir fitnessgoals,thisyearrevolutionofadifferentkindis expected.
Thefootfallsingymsthathaveopenedaregradually tricklingandareexpectedtorise.Thisisthemost advantageousperiodforgymstoopenthedoorsto franchisesandrecoverthelosttimeandrevenue.
Someofthegymsthatstoodthetestoftimeandchoseto stayinthemarketwithwaysthatthenewnormalimposed, arereadytoinvitefranchises.Wechosefewsuchgymsand fitnesscentresforourlatesteditionofInsightsSuccess–World’s 10 Best Fitness and Gym Franchises to Open in 2021.
Haveahealthyread!
Sumita Sarkar
Editor-in-Chief Sumita Sarkar
Anish Miller Senior Editor
Abhishaj Sajeev
Vrushali, Ashish
Visualiser David King Paul Belin Co-designer Art & Picture Editor
Art & Design Head Asha Bange Art & Design Assistant
Managing Editor Sherin Rodricks Business Development Manager
Deepanjali Jena
Jenny, Michael Business Development Executives
Sales Executives Kelly, Mark, Alice
Technical Head Jacob Smile Assistant Technical Head
Amar Sawant
Priyanka Rajage Marketing Manager Joseph D'souza Technical Consultants Pratiksha, Aditya, David
Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Amol Wadekar
SME-SMO Executives Gemson, Renuka
Circulation Manager Tanaji Research Analyst Eric Smith
sales@insightssuccess.com
April, 2021
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rd3 DegreeTraining 3rddegreetraining.ca
Angela’sSwimSchool angelasswimschool.co.uk
CiaAthletica ciaathletica.com.br
StevenCollette Co-FounderandCEO
AngelaWilsonFounderandCEO
3rdDegreeTraining'sgoalistohelpclientsworkontheir fitnessinawaywhichmakessensetotheindividualandtheir increasinglybusylifestyle.
Angela'sSwimSchooliscommittedtoofferingswimming lessonstoallagesandabilities,includingadults,andhelping everyonelearntoswimtoahighstandard.
Owner/Partner
Curves curves.com
FernwoodWomens Healthclubs fernwoodfitness.com.au
MADabolic madabolic.com
PlanetFitness planetfitness.com
LisaRussell
SeniorMarketing Manager
CiaAthleticaisoneofthebestandmostcompletegym franchisewithactivitiesforthewholefamily,fromtoddlersto grandparents.
Curveshasbeenaleaderinwomen’sfitness,helpingmillions ofwomengetstrongerandhealthier
DianaWilliams FounderandManaging Director BrandonCullen ChiefConceptOffcier
Fernwoodisrenownedforitsexcellentcustomerservice, premierfacilitiesandspecialfemaletouches,andisrecognised astheleaderinwomen’shealthandfitnessinAustralia.
MADabolic'ssignatureintervalsaredesignedtoincrease strength,torchbodyfatandpromoteleanathleticmuscle.
TheExerciseCoach exercisecoach.com
TrainLearnGo trainlearngo.co.uk
USANInjaChallenge usaninjachallenge.com
MikeHamilton COO BrianCygan CEO AdamHost OperationsHead JorgenStrycharz MarketingNinja
PlanetFitnessisoneofthelargestandfastest-growing franchisorsandoperatorsoffitnesscentersintheUnitedStates.
TheExerciesCoachhelpspeopleachievethepersonalhealth andfitnessresultsthatmattermosttothemwithjusttwo,20minuteworkoutsperweek.
TrainLearnGoisaMobilePersonalTrainingandNutritional consultancyfranchise.
USANinjaChallengeisakidsobstaclecoursebasedfitness program.Withprogressionbasedteachingduringhourlong classesandcampsweworkwithkidsages4-15.
Nutrientsaredefinedasthecompoundsinfood substancesthatareessentialinregulating chemicalprocesses,providingourbodieswith energy,andessentiallymaintainingahealthylifestyle. Someofthemajornutrientsarecarbohydrates,lipids, proteins,vitamins,minerals,andwater.Thesenutrients havedifferentpropertiesthataffectourhealthandfitness invariousways.
Nutritioncanbedefinedasthe‘scienceoffood’andits relationshiptohealthforthebodytouseitforthepurpose ofgrowth,metabolism,andrepair.Inorderforourbodies tofunctionproperly,thehumanbodyprocessesthe nutrientsfromthefoodweconsume.Hence,thefoodwe consumedeterminesthebody’shealthandfitnessfrom theinsideaswellastheoutside.
Nutritionplaysavitalroleinmaintainingafitbody,as thefoodweeataffectshowwelookandfeel.Basedon variousstudies,nutritionisfarmoreimportantthan regularexerciseandhasagreaterimpactonthebody. Ifyoudon’tmaintainaregularbalancedintakeof nutrients,nomatterhowoftenyouhitthegym,itwill barelymakeanimpact.Therearestudiesthatincline towardstheruleofmaintainingan80%nutritiontoa 20%fitnessregimeinordertoachieveyourbody/health
goals.Thesestudiesaresolelybasedonthefactthat caloriesareeasiertoconsumethantoburn.
Whilemaintainingafitnessroutineitisessentialto maintainabalanced,varied,andmoderateddietaswell. Thesetwofactorsmustgohandinhand,becauseifthe bodyconsumesenergyintheformofcarbs,proteinorfat andthatenergyisn’tusedformetabolism,growthor physicalactivities,itwillbestoredasbodyfat. Excessnutrientsinthebodycanalsohavenegativeeffects. Saturatedfats,alsoknownas‘badfats’contributetoplaque formationinthearteriesandthereforeleadto cardiovasculardiseases.Similarlyexcesssodium(salt)and othernutrientsmayleadtohealthissueslike,highblood pressure,obesity,andvariousotherhealthrelatedissues. AstudydonebyWHOshowsthatin2016,over340million childrenandadolescentsintheagecategoriesof5-19years, sufferedwithobesityandbeingoverweight.Thesamestudy in2019showedanestimateof38.2millionchildreninthe samecategoryfacingthesameissues.
Therefore,itisnecessarytoeatrightasithelpsinreducing bodyfat,losingafewpounds,feelingmoreconfidentand reducingtheriskofcertainillnessesanddiseases.Thereare superfoodsandantioxidantslikepeanutbutterand quercetinthatareadvisedbymanynutritionistsandfitness professionalsallaroundtheworld.
Thesenutrientshelpyourbodygetessentialfatsand healthycarbswhileincreasingyourmetabolismrateandin turnboostingyourfatburningpercentage.Theyareusedby manyprofessionalathletesaswellastheyhelpwith reducingmuscleinflammationandimprovestheirathletic performances.
Thelistofrecommendedsuperfoodsandantioxidantsmay varyfromnutritionisttonutritionist,buttheyallagreethat inordertomaintainahealthybody(insideandoutside), theyhaveproventobeanessentialrequirement.
Similarly,therequirementofnutritiondiffersfromperson topersonbasedontheirbodytypes.Themoreactivea personis,themoreenergytheirbodywillrequire.Henceit isimportanttoconsultproperdesignatedphysicians, nutritionists,andhealthexpertsinordertobeabletoreach thedesiredgoal.
Atthesametime,itisalsovitaltodoyourresearchonthe sametopicbecausecertaindietplansthatdon’tmatchwith yourbodytypeandrequirements,whileimplementing weightloss,mayalsohavedifferentsideeffectsonyour mentalandphysicalhealth.
Someofthesideeffectsemanatingfromwrongnutrition anddietplansarehealthissuessuchasdepression,sleeping disorders,constipation,acidreflux,etc.Somedietplanscan alsoaffectthehealthofyourheart,theenergylevel,less musclegrowth,andbrainfunctioning.
Registereddietician,CherylMussattosays,“Ifcarbsare strictlyreduced,thebrainwillbecutofffromitsmain energysource,whichcandrasticallyalterbrainfunctioning. Onesuchchangecanoccurwithserotonin,achemical producedbythebrain.Serotoninregulatesoursleepcycle, moodandappetite,allofwhichwillbenoticeablyaltered alongwithexperiencingbrainfog”.
Hence,toreiterate,itisimportanttounderstandyourbody anditsrequirementsfordifferentsourcesofnutrientslike ‘superfoods’and‘fitnessfoods’.Doingthiswillhelpyou ensureahealthierbodyandmindandachieveyourfitness goals.
Inaddition,goodnutrition,whilehelpingyouachieveyour fitnessgoals,alsoreducestheriskofdiseasesbyboosting immunityandimprovesyourgeneralwell-being.
-ArranCalvert
Thefitnessindustryhasbeenthrough quiteabumpyridesincethe coronaviruspandemic.However,2021 lookspromisingtothefitnessindustry speciallyfornon-traditionalgymsand franchises.Franchisesarepavingthe wayforanewandimprovedwayfor peopletoworkout,stayfitandhealthy Gymfranchisesarecombatingthe issuesstirredbythecoronavirus pandemicheadon.Fitnesscompanies andgymsarenowpromotinga‘no equipmentnecessary’conceptthatis provingtobetakingthefitness industrybystorm.
Whileresearchingonthistopiceven furtherforoureditiontitled,World’s 10BestFitnessandGymFranchises toOpenin2021weencountereda fitnesscompanywithsimilarconcepts rd andaninsightfulideologyknownas3 DegreeTraining
Inthefollowinginterview,Steven rd Collette,Co-FounderandCEOof3 DegreeTrainingshareswithusin detailaboutthecompany’sjourneyin theFitnessIndustryandhisopinions aboutthemarketthatthecompany caterstoalongwiththeirfranchise options.
Belowarethehighlightsofthe interview:
Giveusabriefoverviewofyour company,itsvision,anditsjourney sinceinception.
We’vebeendescribedbeforeasthe anti-gym.It’saplacewhereanyoneof anyageorfitnesslevelcancomeintoa non-intimidatingatmosphereand achievetheirhealthgoals,whatever theymaybe.Whenyouwalkintoone ofourstudios,you’reneveronyour own.Wemotivateandsupportour memberseverystepoftheway. rd Whenwecreated3 DegreeTraining 11yearsago,westartedwith10 membersinthefield.Fromthevery beginning,wehavestrivedtobe differentfromtherest.Wehavealways maintainedagrassrootsandpersonal approachintreatingourmembers.
Ourbeliefhasalwaysbeenputting peoplefirst.Sincetheveryfirstday thattheywalkthroughourdoors,our staffhasalwaysgreetedourmembers withasmile.Westrivetoensurethat everyonefeelcomfortablefromthe verymomentthattheywalkinandthat theirhealthgoalsareachievable. Westartedfranchisingslowlybackin 2013inAtlanticCanada.Ourlowcost, easytooperatesystemallowsfranchise partnerstobeinbusinessfor themselvesbutneverbythemselves whileoperatingasystemthathasbeen proventowork.
Pleaselistthepopularsolutionsthat makeyourfranchisestandoutfrom thecompetition
Itreallycomesdowntoourcorevalues –motivation,accountability,and community.We’reallabouthelping ourmembersstayaccountabletotheir goalsandbetheirhealthiestselves.By havingsuchapersonalapproach,our clientsaremoremotivatedtostayon topoftheirgoalsandwefindourselves withlongtermclientsbecauseofit. We’rethetypeofgymwhereyoudon’t havetobeinshapetojoin.Whereyou canfindyourselfworkingoutbyall shapes,sizes,ages,andlevelsoffitness andstillfeellikeyoubelongtoa motivatingandwelcomingfitness community
Whatcompetitiveadvantagedoesa prospectivefranchiseereceivewhen theybecomeapartofyour company’sfranchisechain?
rd
At3 DegreeTraining,we’reallabout opportunities.Agoodexampleisthat allofourcurrentfranchisepartnersare multi-unitowners.Havingalow-cost entryallowsforourfranchisepartners toenternewmarketsandgrowtheir businesses.
Ourfranchisemodelalsoallowsfora semi-absentownermodel,whereyou don’thavetobeapersonaltraineror
rd
fitnessinstructortoowna3 DegreeTrainingfranchise. Weprovidepersonalizedtrainingtohelpourpartners operateasuccessfulbusinessthroughbuildingateamand givingthemthetools,theyneedtoachievetheirown successes.
Astheco-founderandCEO,whatisyouropiniononthe impactofthecurrentpandemiconthefitnessindustry anditsfranchisingmarket?
There’snoquestionthatthefitnessindustryhasbeenvery impactedbycovid-19.Fortunately,we’vebeenableto adaptandinnovatewiththepandemicbylaunchingour onlinevirtualmodel.Thishasbeencriticaltonotonlyour businessbutisalsosupportingourmembersthroughthese stressfultimesbycontinuingtomotivatethemandprovide themwithwaystostaymovingandhealthyfromhome. Oursloganis‘yourbodyisyourgym’,andthevirtual rolloutreallyallowedourmemberstostayactivewithour no-equipmentnecessaryapproach.
Movingforward,asvaccinationplansrolloutthefitness industrywillexplode.There’sneverbeenabettertimeto getintothefitnessindustry.
Inyouropinion,whatcouldbethefutureofthefitness industryposttheCOVID-19pandemic?
Wearesocialcreaturesandgivenalloftheisolationwe’ve allexperiencedinthepostCOVID-19pandemictimes, therewillneverbeamoreimportanttimeforour communitiestocometogether.Whileourspendinghabits rd havecertainlychanged,theboutiquefitnesslike3 Degree Trainingwillcontinuetobeaplacewherememberscan cometogetherandthriveastheyworktowardstheirhealth goals.It’sbecauseofthisthatwewillseetheboutique fitnessindustryskyrocket.
Ifgivenachance,whatistheonethingthatyouwould changeaboutthefranchisingecosysteminthefitness industry?
Alotofcompaniesfocusonfitnessprofessionalsas franchisees,butit’salsowhyalotofthemdon’treachtheir fullpotential.Wefocusonbusinessownerswhohavea passionforfitnessandhelpingpeoplewhilealsofocusing onhardworkingandpassionatebusinessownerswhosee thatthefitnessindustryisafantasticinvestment.
Asanestablishedbusinessleader,whatwouldbeyour advicetothebuddingentrepreneursaspiringtoventure intothefitnessservicesorfranchisingindustry?
th
Thefranchiseindustryisthe12 largestindustryinCanada. Whyit’ssosuccessfulisbecauseitmitigatestherisksof
Steven Collette | Co-Founder and CEO“ “
entrepreneurship.Ratherthanbuilding anewbusinessfromthegroundup, entrepreneurscanfocustheireffortson executingtheframeworkofanexisting successfulbusiness.Thefocusmoves fromgrowingyourbusinessratherthan establishingyourbusiness.
Howdoyouenvisionsustainingyour company’scompetencyinthisever cutthroatandvolatilebusiness ecosystem?Wheredoyouseeyour companyinthenextfiveyears? It’salwaysmaintainingcorevalues. Youcanwatchthecompetitionbut keepthefocusonyourbusinessand yourcustomers.
Inthenextfiveyears,weexpecttosee exponentialgrowthacrossCanada, U.S.,andU.K.
rd
“I joined 3 Degree Training in January 2012. I planned to only do one round but have never left. Since joining I’ve graduated university, got married, and had 3 children. 3rd Degree Training continues to challenge me and keep me accountable through all of life’s changes. I’ve learned rd over the years what a big part 3 Degree Training plays in both, my physical and mental health. I have become friends with some amazing people and I’m proud to be rd a part of the 3 Degree Training Family” –rd Miranda, 3 Degree Training, Stratford. rd
“Our journey as a 3 Degree Training Franchise partner has been amazing. We fell in love with the fun, vibrant, and motivating brand from the start. The core values of the brand really spoke to us and has allowed us to love what we do every rd day. The 3 Degree Training franchise model has allowed us to successfully grow and expand with continuing support from our franchisors and other franchise partners. We couldn't be prouder to be a part of this emerging brand and the success to come” rd – Holly Isnor, 3 Degree Training Multi-Unit Franchise Partner.
Swimmingisknowntobethefourthmostpopular physicalactivityandoneofthebestcardio exercisesforallagegroups.Whetheryouareapro oranovice,aprofessionalorsomeonewhosimplyloves theactivity,youwillneedanexperiencedcoachtohelp youperfectthesport.
Angela'sSwimSchoolisonesuchtraininginstitutethat offerslessonstochildrenandadultsofallageswith effectivetechniques.Wedelveddeeperintothetraining instituteandhereiswhatwelearnt.
Followingaretheexcerptsfromtheinterview:
Giveusabriefoverviewofyourcompany,itsvision, anditsjourneysinceinception.
Wearenowafranchisedlimitedcompanycreatedbya formerTeamGBinternationalswimmer,Angela Wilson,FounderandCEO.Whatbegunwithone instructorinonepoolhasbecomeamajorproviderof swimminglessons,thathastaughtthousandsofchildren toswim.Weofferclassestochildrenfromfourmonths old,withsomeprovisionforadults.Undernormal businessconditionscurrentlyaround3,500swimmers joinuseachweekforterm-timelessonsin20locations. Opportunitiesforfurtherfranchiseexpansionwillallow ustoextendourreachbeyondourcurrentlocationsin LondonandtheSouthEastofEngland.
Pleaselistthepopularsolutionsthatmakeyour franchisestandoutfromthecompetition.
We'retheswimschoolthatgetsresults.Ourownunique swimteachingsyllabusandbadgerewardscheme, Swimstylers,reflectsthetrainingandexperienceof Angela'sownprofessionalcareer.Thesyllabushelps beginnersofallages,evenbabies,tomasterourfour pillarsoflearningtoswim:
relaxation
technique
Turningawayfromunrelatableanimalcharacters,the Swimstylersareinspirationalchildrolemodelswho demonstratehowyoungswimmersgetfromabsolute beginnerstoultimatelyachieving1500m,equivalentofa mile.Oursyllabusisachievementled,withdistance rewardsateachlevel.Forthebestlearningexperience, weonlyeveroffersmallclasssizes.
Whatcompetitiveadvantagedoesaprospective franchiseereceivewhentheybecomeapartofyour company'sfranchisechain?
Weofferacompleteandtestedpackageoffranchisee featuresandsupport,aswellasfulluseofourlongestablishedbrand.Thefranchisewillbebackedbyour in-depthknowledgeofthesportandthebestguidancein howtorunasuccessfulfranchisewithinit.Withaccess toUS-basedmanagementexpertiseweensurethatour standardcompliance,developmentandmarketing methodscontinuetofullycomply.Also,2021willsee thelaunchofourbrandnewonline,interactivebooking ande-commerceplatform.
AstheFounder-CEO,whatisyouropiniononthe impactofthecurrentpandemiconthefitness industryanditsfranchisingmarket?
Evenbeforethedisruptionsofthecurrentpandemic struck,figuresshowedthatabouthalfoftheUK'sunder12scan'tswim.WehearthattheUSfindsitselfinavery similarsituation.Nowthatourpoolsarereopeningafter havingbeenclosedformuchofthepastyeartheinterest inhavingswimminglessonshasn'treduced.Infact,it's lookinglikeitmighthaveactuallyincreased.Parents
reallyvaluetheopportunitytogettheirchildren exercising–especiallyaswe'reallsowellawarehow interconnectedpositivephysicalandmentalhealthcan be.Asaswimschool,wegenuinelybelievethat franchisesareagreatfirststeptoimprovinghealthata nationallevel,aslearningtoswimnotonlysaveslives butit'safantasticsporttobuildandmaintainfitness.
Inyouropinion,whatcouldbethefutureofthe fitnessindustryposttheCOVID-19pandemic?
Thegeneralmoodseemsverypositive–inourbusiness itreallydoessoundandfeelthatpeoplewanttoputthe recentpastoflockdownsandrestrictionsbehindthem. Instead,there'sakeeninterestingettinglifebackon trackanddoingexerciseforreal.Onlineclassesjust aren'tjustthesame.Noamountofbath-tubsplashingcan makeupforthefeelingofbeingfullystretchedoutand supportedbywater.Also,aswegetusedtolivingwith COVID-19andfuturepandemicstherewillbewider understandingofhowtosafelyconductlessonswith minimaldisruptions.
Ifgivenachance,whatistheonethingthatyou wouldchangeaboutthefranchisingecosysteminthe fitnessindustry?
Itwouldbeahugebenefittotheindustryiftherewasa qualitystandard(akitemark)thatfranchiseescould achieve–inthesamewaythathotelshavetheirstar
ratings.It'safact-notallswimschoolsarebasedonthe samelevelsofsportknowledgeandteachingexperience. Ifthiscouldbemoreeasilyreflectedtoclients,itwould clearlyidentifypremiumproductsandhelppotential customersappreciatewhatsetsthebusinessesapartfrom oneanother Thiswouldgreatlyassistmarketingwithin thefitnessindustry.Plus,itwouldgiveclientsgreater confidence,sotheydonothavetochooseonlocation, priceandwordofmouthalone.
No amount of bath-tub splashing can make up for the feeling of being fully stretched out and supported by water.
“ “
Asanestablishedbusinesleader,whatwouldbeyour advicetothebuddingentrepreneursaspiringto ventureintothefitnessservicesorfranchising industry?
Havingrealpassioninbusinessissoimportant.Thevery bestfitnessfranchisesthrivewhenbehindthemisa leadingforcewhowanttohelpothersachievetheirgoals andgetthebestresults.Makesurethatyoufeeltrue passionforwhatyou'redoing,anditisinfectious.Itwill definitelyhelpyoufindstaffandnewbusiness opportunities.
Howdoyouenvisiononsustainingyourcompany's competencyinthisevercutthroatandvolatile businessecosystem?Wheredoyouseeyourcompany inthenextfiveyears?
Wesurvive,andwillcontinuetodoso,becausewe alwaysfallbacktoworkingwithtwomainstrategies. Thefirstisstickingtowhatwedobest.Thatis,offering qualityswimminglessonsthatgetresultsandproduce strong,independentswimmers.Afterthat,welooktothe futureandtheopportunitiesthatwillallowustogrow It'sthatattitudethat'stakenmefrombeingasingle instructorinmyownschooltoafranchisedbusiness acrossnumerousvenues.It'sthatattitudethatwillseeme beingagrowingpresenceintheUSfranchisemarketin thenextfiveyears.
“My daughter had her rst swimming lesson today and absolutely loved it. This is after having been with a previous swim school for nearly three years, where she spent half her time at the side of pool losing concentration. We thought today's teacher was amazing: always kept them going so no time was wasted and always corrected her when something wasn't quite right. Most of all she was so happy at the end of the class. Can't wait for the rest of term.”
“This swim school is amazing. My son has always been nervous in the water and the encouragement from these instructors is amazing. They go above and beyond to ensure his condence grows and he gets the best out of lessons. The transformation in him is amazing!!”
“My two have just completed a holiday crash course with Angela's Swim School and I am extremely proud of them both. They love water but we're not condent if they couldn't touch the oor. They are two different children at the end of the week and both super excited to be coming back in September for term lessons. Thank u so much and see u soon. Great teachers and such an important life skill to learn.”
Today’sgenerationhasbecomehighly dependentonsocialmediaplatformsfor consumingcontentwhichwas previouslypublicisedthroughtelevision, newspaper,andradio.Imagebasedplatformslike Pinterest,Facebook,Instagram,Snapchatetc. havemanagedtoingrainthemselvesinthelives ofinnumerableindividualsallovertheworld. Theuseofsocialmediaoverthepastdecadehas beenincreasingatasteeplyascendingrateand continuestodoso.
Thepopularityofsocialmediaamongsttoday's generationhasmadeitahighlyinfluentialfactor intermsofalotofthingspertainingtoan individual’slifeandperception.Oneofthemany thingsthatsocialmediainfluencesonagreat extentistheconsumers’behaviouraroundhealth andfitness.
Intheearlierdays,articlesbasedonfitnessand healthtipswouldmainlybeaccessibleand availableinprintedmagazines.However,social mediaprovidesaplatformforplentyofhealth andfitnessprofessionalstoreachanunlimited
audienceandnetworkandhelpsthemcommunicatethe importanceofhealthandnewlyfoundedstudiestopeople allaroundtheglobe.Healthandfitnesscontentonsocial mediahasapositiveinfluenceonmajorityoftheusers, whileatthesametimehasitsdownsidesaswell.
Theinfluenceofsocialmediaplatformswithrespectto contentonfitnessandhealthrelatedpostscanbemade distinctbynumerousfactors.Healthandfitnesspostsand storiesonsocialmediacanbemotivatingtoagreatextent asitinfluencespeopletochangetheirsedentarybehaviours andbemoreconsciousabouttheirhealthandlifestyles.
Certainpostsbringoutthecompetitivenatureinsome individualsandleadthemtobringaboutchanges.However, itisimportanttofollowfitnessregimesorinfluencersthat haveaccurateinformationfromreliablesources,asnot doingsomayprovetobeharmful.Plentyoffitnessbrands usetheseplatformsandthemotivationalfactortoeven markettheirproductsandbrands.
Whilethiscanbeaprotoplenty,thedownsideofthisis thatmanyinfluencersexploittheseopportunitiesandalot oftheinformationthatisprovided,couldbewrongand harmfulastheymaynotbecertifieddieticiansor professionalfitnessinstructors.Thisevenhasnutritionists concernedwiththepossibilityofpeoplefollowing restrictivedietplansthatmayprovetobeunhealthy.Most oftheunqualifiedinfluencersaremotivatedbytheideaof promotingthemselvesorotherbrandsandproductsforthe solepurposeofearningmoney.
Thesepostsandrelatedcontenthavedifferenteffectson differentpeople.Somestudiesstatethatpeoplewhowere shownfitnessrelatedcontentonsocialmedia,grew
immediatelyconcernedwith theirownweightandappearance andevenmoreaggravatedwhen theycameacrosspostsofpeople whomtheysawasfitterthan themselves.
Dr AnandThakkar,ChiefMDat ChicagoWeightLossClinic said,“Morestaggeringwasthe factthatthiseffectwasseen evenwhenthenatureofthe fitnessrelatedpostswaspositive andencouragedhealthy lifestyles.Ifitiswellmanaged thiscouldbethemotivationforviewersofsuchpoststo adopthealthierlifestylechoiceswhenitcomestoweight andfitness”.Tosome,thiscontentandcertainpostson socialmediacanalsoprovetobeintimidatingandbring aboutinsecuritiesandself-consciousnessinpeopleandmay notalwayshavethedesiredimpact.
SocialMediaisdefinitelyagrowingsourceoffitness,diet, andhealthrelatededucation.Over40%usershavestated thatinformationprovidedonsocialmediaaffecttheway theyapproachtheirhealthandlifestyles.
Thenumberofsocialmediausersthatrelyoninformation providedbyfitnessinfluencersorbrandsareincreasingby theminuteandthismayprovetobeaboonconsidering,not alltheinformationprovidedmightbecompletelyright.
Thismayalsoprovetobeanissuemajorlybecausefitness relatedinfluencershaveaccesstoresourcesthataren’t particularlyavailabletotheaverageperson.Theirrangeof accessibilityisquitewideaswellandthereisalsothe addedriskofincorrectinformationgoingviralasmany socialmediapostsandcontentdo.
Fitnessrelatedcontentdoeshaveapositiveimpactand influenceonawiderangeofusers.Itmotivatesand encouragesthemtomaintainahealthierlifestyle.Italso providespurposetoalotoffitnessandhealthrelated professionalsbygivingthemaplatformtoreachwiderange ofpeople.
However,itisimperativethattheinformationyouchoose tofollowandtheinfluencerswhoprovidethemshouldbe accurateandreliable.Therefore,itisimportanttodo relevantresearchwhenitcomestohealthandfitness.
TheongoingCOVID-19 pandemichashighlightedthe importanceofhealthand fitness.Theglobalhealthcrisispushed individualstoadoptahealthylifestyle focusingonimprovingtheirimmunity
Thisincreasedthedemandforfitness programsacrosstheworld.Whenthe lockdownrestrictionswereremoved peoplefoundtheirwaytogymsand fitnesstrainingcenterswhichhave beenhelpingindividualsstaying healthy.
Establishedin2011,MADabolicis onesuchfitnessfranchisethathasbeen helpingpeopleachievehealththrough thefranchise’s‘strength-driveninterval training’.Thisstrength-driven approachandconsistentlyhealthy clientexperiencehaveestablished MADabolicasamongtherenowned fitnessfranchisesintheU.S.
BrandonCullen,ChiefConcept OfficerofMADabolic,furthershares theuniquenessofthefitnessbrand. “Our competitive advantage is our program and training belief system. Strength is our base and priority, and it is this strength-driven approach that provides results unmatched in the group fitness spectrum,” hesays. Readthefollowinginterviewtoknow abouthowMADabolicsishelping fitnessenthusiasts,aswellascaliber athletes,achievetheirfitnessgoals,and howthefranchisemanagedits operationsduringthepandemic.
Giveusabriefoverviewof MADabolic,itsvision,andits journeysinceinception.
Wearetheindustry’sfirstandonly ‘Strength-DrivenIntervalTraining’ franchiseofitskind,levelingupthe groupfitnessstandardfortheeveryday go-getter.
Ourdistinctiveintervalsystemis craftedentirelyaroundwork-to-rest ratios,whichpresentsachallengingyet accessibleenvironmentuniquetoeach client.We’reabletoprovideequallyan effectivetrainingexperienceforboth thenovicefitnessenthusiastandthe elite-caliberathleteatthesametime. Furthermore,everysingletrainer withinoursystemattendsacorporate trainingcamp,issubjecttoourtopdownexecutionofbrandand movementeducationandmustpassour rigorousstandardstoensurethat consistencyinclientexperienceis universalacrossalllocations.
Asanexperiencedleader,whatis youropinionontheimpactofthe currentpandemiconthefitness industryanditsfranchisingmarket?
Ibelievethepandemicbroughttolight acertainlevelofexpectationregarding professionalisminthefitnessspace.It ishardtoadmit,butthedaysofthe hobby-driven,single-unitlocationare verymuchinjeopardy
Ialsothinkyoucanexpecttoseethe boutiquemodelbecomeevenmore exclusiveanddesiredthroughoutthis Darwin-likeprocessofnatural selectionwithinthefitnessand franchisingsectors.
Inyouropinion,whatcouldbethe futureofthefitnessindustrypostthe COVID-19pandemic?
Ibelieveyoucanexpectahuge BOOMinthein-persongroupfitness space.Wearealreadyseeinganintense resurgencethroughattendanceand membership.Digitalhaditsmoment, butwearesocialcreatureswiredfor humanconnection.Digitalprovidedan interimsolutioninanunstabletime. Thatsaid,theverynatureofdigital cannotcompetewiththeenergythata sharedexperiencebrings.Andtheoneon-oneattentiontodetailthatin-person trainingprovideswillhugelyimpact theoverplayeddigitalagenda.
Ifgivenachance,whatistheone thingthatyouwouldchangeabout thefranchisingecosysteminthe fitnessindustry?
Notmuch,Ithinkthereisahealthy balanceofofferingsselling professionalismandexclusivityaswell asgeneralfitnessandapproachability.
Asanestablishedbusinessleader, whatwouldbeyouradvicetothe buddingentrepreneursaspiringto ventureintothefitnessservicesor franchisingindustry?
Youneedtobeabletoanticipate(or pivot)toalignwithpopculturebut moreimportantly,youneedto understandyouraudienceearly Havingawell-definedclientavatar willhelppullyourcorecustomer towardsyou,ratherthantryingtopush theminyourdoors.
Howdoyouenvisionsustainingyour company’scompetencyinthisever cutthroatandvolatilebusiness ecosystem?Wheredoyouseeyour companyinthenextfiveyears?
Sustainabilitycomesdowntotwosimpleconcepts–personalityandresults.Internallyweoftensay“youcan techniquesomeonerightoutyourdoor”.Ontheotherside, youalsoneedtodeliver Andthisisaverytoughbalanceto strike,butitistherecipeforlongevityinthisgame. It’slisteningtopopculture,providingclientsenoughof whattheywant,whilestayingtruetoaresults-driven approachbackedbyscienceandrepetition.Inthenext5 years,weplantoadd200unitstoourgreaterMADabolic teamoffranchisees.
“The coaching, music, and the program. Overall MAD is by far the best I've ever experienced. Having been to my fair share of gyms, and being a former gym owner, I understand and respect the level of precision and time it takes to come up with a program that not only works but keeps people coming back. MADabolic has all of it, and I am here for it.” –CharlotteNC
“MADabolic is such an awesome workout. The facility is clean, and the trainers are friendly and knowledgeable. They emphasize correct movements which provide you a safe and resultsdriven workout. Every day is different, and the workouts are always challenging. No matter your fitness level or how you are feeling that day the workouts are scalable. You always give your effort and don’t worry about comparing yourself to others. I leave tired, sweaty, and proud of my accomplishments.” –RaleighNC
“The MADabolic workouts are the only ones that I return to every day, week after week. They are the intervals that I craved and missed during the pandemic and are the ones that I ran back to immediately when I had the chance. Every day is challenging, the music motivating, the people welcoming and the instructors kick-ass, but caring.” –AustinTX
Brandon Cullen | Chief Concept OfficerHaving a well-defined client avatar will help pull your core customer towards you, rather than trying to push them in your doors.
Fitnesshasbeenatthecenterof thedailyroutineformany adults.However,theongoing COVID-19highlightedtheimportance ofhealthandfitnessnotonlyinadults butinkidsaswell.Thestudiesthat cameforwardduringthistimealso showedhowtheriskandseverityof infectionwerelessinphysicallyactive individuals.Sincethen,mostparents werenotonlyencouragedtostart regularexerciseathomebutalso motivatedtheirkidstojointheregime.
Alongwithallthegoodhabits,fitness achievedthroughregularfitness programsisonethingthat,if inculcatedwithinchildrenatayoung age,showsprominentresults.Dale GrantandRichardKnightsawsuch tremendousbenefitsintheirchildren gainedfromtheprogram,thattheyset outtofranchiseUSANinjaChallenge (USANC).Theduoalsorealizedthat notonlywerethekidshavingfun whilegettingagoodworkout,buteach child'sphysicalcoordination,muscle tone,andconcentrationimproved.
Theprogramhasbeendesignedina waythateachobstaclehasmultiple applicationsfordevelopingjointsthat keepkidsengagedovertheentire program.ThismadeUSANinja
Challengepopularinkidsaswellas parentsestablishingthecompanyas thebestfitnessandgymfranchiseto open.
Thefollowinginterviewdetailshow USANinjaChallengebecamea popularspotforkids'fitnessactivities andhowthecompanyensuresquality andsafetrainingacrossallits franchisees.
KindlybriefusaboutUSANinja Challengeanditsinitialjourney.
USANinjaChallengebegan franchisingin2015withtheconceptof gettingkidsactiveinafunand competitivewaythatincorporates basicskillsetsfromgymnastics, climbing,cross-training,andtrackand fieldforboysandgirlsages4to17. ThesportofNinjaisquicklybecoming themostfunandcreativewaytomeet thephysicalneedsoftoday'syouth.
Nowmorethanever,it'simportantto getcreativewithhowweapproach fitnesswithourkids.AtUSANinja Challenge,wehavecreatedafun, challengingenvironmentthatboosts confidenceandkeepskidsmovingata levelwheretheyarecomfortable.
Whatarethekeypointsthatyou considerwhilechoosingorgettingin talkswithanewFranchisee?
USANinjaChallengehasdevelopeda provenbusinessmodelthatboastsof strongEBIDTAwhichproduceshigh ROIforeachfranchise.
Howdoyoutrainandsupportthe newfranchiseeon-boardandtrack theirdevelopment?
Eachfranchiseownerreceivesover40 hoursoftrainingatthecorporate officesand10hoursofonsitetraining attheirlocation.Everyyear,ourgyms get6-monthcheck-upsfromourhead trainerandcallwithownersevery quarterthatincludesmarketingsupport andtrainingsupport.
Whatfactorsdifferentiateyoufrom competitorsandhowdoyouensure thatthesefactorsremainconsistent throughoutthechain?
USANChasdevelopedaproprietary progressiveregimenthatdevelops multipleskillsetsencompassinga varietyofobstaclesandfloorexercises forkidsages4-17.Ourprogramhas thepotentialtoretaineachstudentfor 11years.
At USA Ninja Challenge, we have created a fun, challenging environment that boosts confidence and keeps kids moving at a level where they are comfortable.
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AllgymsbouncedbackafterCovid-19.
Ÿ Steadyandconsistentgrowthyearafter year
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Gymshaverapiddeploymentschedules.
Ÿ MedianGrossIncomepergym-$420K (Referencedinour2019item19inour USANCFDDforgymstwoyearsold andolder.)
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Comparativelylowinitialinvestment.
Ÿ Averageinitialinvestmentpergym$235K.
Howdoyouleveragetechnologytokeep atabongrowthandexpansion?
USANChasdevelopedahighlyorganized digitalsystemforeachfranchiselocation thatincorporatespointofsales,parent waiversystem,andcustomer communications,aswellascreatetheirskill trackingsystemthatmeasurestheprogress foreachstudent.
Whathasyourpastbusinessgrowth lookedlikeandwhatarethelong-term plansforfuturegrowth?
TheYouthFitnessindustryisbooming. Parentswanttheirkidsactiveinaprogram thatprovidesaprogressivetrainingsystem thatcouldpreparetheirkidsforUSand WorldcompetitionsintheNinjaSport.
USANinjahasopened17locationsallover usUSA–CO,CT,MA,NC,NH,OH,TX, UT,VA.Weareclosingonmultiple locationsinOhio,Texas,Florida,and Tennessee.Wearelookingforpeoplewho wanttoinvestinmulti-unitcontractsaswe rapidlybuildthefutureoftheUSANinja Challenge.
