World’s Best Sports Franchises to Watch in 2021 February2021

EDITOR’S DESK

Therewasatimewhengoingtothegymwas consideredasaluxurynotmanycouldafford orwereinterested,andsportswasconsidered astherealmofafew.Buttodaywithgrowing awarenesssportsandfitnesshavebecomeanintegral partofpeople’slifestyle.

Indeed,therehasneverbeensuchasurgeinthefield ofsportsandfitnessasitisnow.Thepastcoupleof decadeshaveseengymsandsportsclubsrevisetheir membershipcoststoattractmoreofthesefitnessand sportsenthusiasts.Withamyriadofopportunitiesand facilitiesavailableforsportsandfitnessactivities,the breedofsuchenthusiastsisonlyrisingbytheday

Publicawarenessforfitnessandoverallwellness,the mediaboomanditsportrayalofsportsandfitness havealsoplayedamajorroleinthisseismic transformation.Media,indeed,playsanimportantrole inpromotingsportsandfitnessculture.Itisnotthat peopledidnotindulgeintosportsandfitnessactivities earlier.Itissimplythattheyhaveadaptedtoandhave begunlikingthenewwaysofindulginginthese activities.

Butirrespectiveofthesportyouplay,therewill alwaysbeaneedforvarioussports-related equipment/items,sportswear/apparelsandgear, gadgetsandaccessoriesnutritionandsupplements. Whetheryouareaprofessional,anamateur,anovice orjustafitnessfreak,therewillalwaysbeaneedfor suchsports-relatedequipment.Thereisnodearthof

theitemsonecanthinkofwithrespecttosportsandfitness.

Thedemandforsuchitemsgaverisetomorepeople makingtheirdebutintothismarketandtheexistingones refurbishingtheirservices.Hereiswherefranchisecame intopicture.

Loveforsportsandfitnesshasseenmanypeopleventure intosports-relatedbusinessesandgivefranchisesto interestedpartiestobroadentheirspectrum,provide customersthebestofgears,equipment,andnutrition.These businesshouseslicensestrademarksandwayofconducting thebusinesstooperators(franchisees)withinthe city/state/countryorevenacrosscountries.

Manysportsandfitnesslovers/professionalshavegivenor takenfranchise.Thefranchise/franchisorbecomesabrand nameandearnsroyalty,thefranchiseeearnsoutofthe businesshe/shemakesasperthedeal,andthecustomer getsvalueforthemoneypaidforsportsessentials.Thus, thisstrategicpartnershipensuresawin-winsituationforall -thefranchisor,franchisee,andthecustomer.

So,whatusedtobeavailableinthelimitedsportsstoresof acity,arenoweasilyavailableatvariousstoresandeven online.Younameitandyoucanhaveit. Thisurgetoexpandbusinessesandsatiatetheneedsand demandsofsportspersonsandfitnessenthusiastshasseen anupwardtrendinsportsfranchiseacrosstheworld.

Sports-relateditemsaresellinglikehot-cakestoday.And whenitcomestohealthandfitnesspeopledonotwantto

compromiseonthequality

We,atInsightsSuccess,delveddeepintotheworldof sportsfranchisesandselectedsomeoftheexceptionalones thatprovedfortheumpteenthtimethattheworldisindeed flat!So,sportspersonsresidingononepartofthe hemispherecanprocureanybrandofsportsgoodsfrom anotherpartofthehemispherewithoutbeingthereandin notime.Flipthroughthepagesofthisinterestingedition–World’s Best Sports Franchises to Watch in 2021,tolearn more.

So,aslongassportsfranchisesandfranchiseesarethereto provideyouwithyoursportsandfitnessneedsyouneednot worryaboutperformance.Justplayon!

Sumita Sarkar

WORLD’S BEST SPORTS TO WATCH IN 2021

Management BriefCompanyName

30MinuteHit 30minutehit.com

ShannonHann Owner

The30MinuteHitis30minutewomen’sonlyexpressfitness programcombiningBoxing,Kickboxing,SelfDefenseand Coreconditioningtocreateoneofthemostrewarding workoutsanywhere.

AmericanPoolplayers Association poolplayers.com

GregFletcher President

TheAmericanPoolplayersAssociation(APA)wasfoundedby professionalpoolplayersTerryBellandLarryHubbartin1979 astheNationalPoolLeague,whichbecametheAmerican PoolplayersAssociationin1981.

D1SportsTraining d1training.com

DestinationAthlete destinationathlete.com

WillBartholomew, CEO DougDickison

FounderandChairman

D1Trainingisaleadingfitnessconceptthatutilizesthefive basictenetsofathletic-basedtrainingtohelppeopleofallages achievetheirsportandfitnessgoals.

GravityTrampolineParks gravity-uk.com

KaiaFIT kaiafit.com

HarveyJenkinsonand MichaelHarrison, Founders

DestinationAthlete®wascreatedtohelpyouthandhighschool athletesreachtheirpersonaldestination.

PickUpUSAFitness pickupusafitness.com

SPENGA spenga.com

AmandaLong DirectorofMarketing JordanMeinster

FounderandPresident HeatherRuff, Cofounder

Gravitywasestablishedwiththeaimtopushtheboundariesof excellenceintheactiveentertainmentindustry

KaiaFITisawomen’sfitnessprogramthatspecializesin deliveringpersonalizedtraininginagroupatmosphereto produceamazingresults

PickUpUSAFitnessisthefirstandonlybasketball-focused fitnessclubconceptoperatingintheUnitedStatesandwas foundedtocreateabetterwayforpeopletoplaybasketball.

Unlikeanystudioofitskind,SPENGAcombinesthree essentialelementsoffitnesstocreatewhat’ssimplyknownas theBest.Workout.Ever

Sport4Kids sport4kids.biz

TrionTotte triontotte.com

SteveJones CEO AzharMaqsood CEO

Sport4Kidsprovides“beyondworldclass”sportscoachingfor childrenfromtheagesof18monthsthroughtotheteenyears.

TrionTrotteworksdirectlywithsportsclubs,professional players,coaches,sportsscientists,nutritionistsand Physiotherapiststodevelopproductsthatareformulatedforthe exactneedsofsportspersons.

World’s Driving Sport Franchise

We have made fundraising easy and effective by developing an individual rewards program that is built for success

“ “

WORLD’S BEST SPORTS TO WATCH IN 2021

fyou’reenthusiasticaboutsports,thisisan

Iextraordinarytimetogetintothesportsbusiness. Researchershaverecentlyobservedoneofthe greatestdevelopmenttimeframesthroughouttheentire existenceoftheindustry,withdevelopmentaveragingat 4.3%since2014.Today,thesportsindustryisan estimated480.5billionUSDindustry,withaprojected futureworthofover550billionUSD.

Itis2020…fansarestuckathome,seasonsareindanger, andincomeisplummeting.Whilethingsmayappear bleakforproathletics,someoftheworld'stopsports franchisesareflourishingevenmorethisyearthanlast ®year.OneofthemistheDestinationAthlete .

Everything Team, Everything Better™ hasbeenthe ®missionofDestinationAthlete since2008.Itisallabout buildingbettercommunitiesthroughathletes™.

®DestinationAthlete exclusivelysupportstheyouthand highschoolgroupstogetthemtotheirowndestination byfurnishingaone-stopresourcewitheverythingateam needstogrowandsucceed.

InceptionTale

®DestinationAthlete wasbornoutofaneedforamore

advantageous,streamlinedwayofgettingthingsdone.

®ThejourneystartedwhenDestinationAthlete Founder andChairman,DougDickisonunderstoodthatsports parents,likehimself,werebecomingincreasingly involvedwiththecoachingofyouthsportsinhistown. Heperceivedaneedforconsiderablymorethanthe marketwasgivingtotheathletes,coachesandtheir families.

Afterpredictingallofthis,Dougspentthefollowingtwo yearsmakingabusinessstrategy,investigatingthe currentmerchantsintheindustryandemulating organizationsthatputtheirclientsfirst.Additionally,he recognizedthefourkeyzonestobetheorganization's primaryfocalpointofservices: Apparel, Equipment, Fundraising, and Performance

StandOutfromtheCrowd

Sinceinception,Dougperceivedthattheindustrywas alsolackingafocusonholisticdevelopment.Theneed foramorecomprehensivewaytodealwithandaddress thisconcernbroughtabouttheformationof360 DEVELOPMENT™,acustomizableplatformdriven byatoptiergroupofspecialistsversedindifferent aspectsofpersonaldevelopmentsooftenoverlookedin

“ “

Everything Team, Everything Better

Doug Dickison, Founder and Chairman

youthsports.So,hebroughtinwinninglacrossecoach, JimStagnittatoserveasPresidentandspearheadthe program.“Theconceptof360DEVELOPMENT™, wasbornfrommyexperiencesover30yearsofcoaching collegelacrosse”,statesJim.Headds“Asayounghead coachIbroughtinleadershipspecialists,sports psychologists,teamandcultureexpertsaswellas educationalprofessionals.IneverycaseIwasleft unfulfilledcomingawaywiththeirinsightsandthoughts onourareasofneed,butneverwithanansweronhowto addresstheissues.Theresultwasneversustainablenor wasthereameansofmakingrecommendations operational.Isetouttofillthisvoidandprovidea holisticapproachtodevelopmentthatprovided sustainable,operationalandtransformationalresults.”

Theobjectiveof360DEVELOPMENT™istocreate effectivegroups,teamsandorganizationsbyhelpingto createwinningcultures,respectedleadersandconnected people.Theirclientlistcurrentlyincludesanimpressive arrayofhighschool,collegeandprofessionalteams alongwithcoachingstaffs,athleticdepartments,student bodiesandfaculty.

®DestinationAthlete additionallyhelpsgroupswith fundraisingsolutionsbycreatingawareness,raising

We have a team that is dedicated to the training, development and success of every franchisee

“ “

moneyandreinforcingteamspirit.Theorganizationhas madefundraisingsimpleandviablebydevelopingan individualrewardsprogramthatisbuiltforsuccess.The platformiscompletelyonlinewithnoforthright expenses,nodoor-to-doorselling,nodeliveryrequired andnomoneytocollect.

InfluencingInnovationtokeepatabonDevelopment

®DestinationAthlete usesthemostrecenttechnology tools,bothproprietaryandthirdpartysoftwaretocreate scoreboards.Inaddition,theorganizationutilizes trackingtocaptureanalyticsongrowthandgrowth opportunities.

KeyAchievements

®

Inpast12years,DestinationAthlete hasgrownto142 franchisesin20statesandcontinuestoexpand.Forthe ®fifthconsecutiveyear,DestinationAthlete hasbeen namedaTop500Franchiseby Entrepreneur Magazine andcontinuestomoveupintherankseachyear.This positiveexposurehasenabledimminentbusiness visionariestoseethebenefitsinowningtheirown ®DestinationAthlete franchise.Itpermitsthemthe chancetoconsolidatetheirpassionforsportswitha rewardingcareerintheever-growingyouthandhigh schoolsportsindustry.

“We view ourselves as the most thoughtful company in

the athletic community, taking care of youth sports teams with our comprehensive holistic solutions and worldclass service. We strive to be the single recognizable choice of teams who have a quest for development and/or winning,” saysDougDickison.

FundamentalsofpickinganewFranchisee

“We search for individuals who want to be both financially and emotionally rewarded and who want to help out in their community. Since we are in the business of building better communities through athletes, understanding sports is key in helping shape athletes. Consequently, athletics helps shape the community at large”,saysDoug.

MakingtheNewFranchiseeReady

®DestinationAthlete highlyesteemsasolidcultureof development.Ithasagroupthatiscommittedtothe preparation,developmentandachievementofeach franchisee.Traininghasthreestages:homestudy,active 1:1training(overthecourseofseveralmonthswith heavymentoringandcoaching)andlastly,ongoing trainingandsupport.

Newfranchiseesareintroducedandfamiliarizedwiththe entiretyoftheassetsandservicesinitstoolkit.The headquartersteamsetsthemupwiththevital authoritativefunctions,theMarketingteamprovides bothprintandelectronicmaterialsandoverallbrand guidanceandtheCustomerCareteamhelpsthemto buildandsetuptheironlineteamstores.

Theorganizationalsoassiststhemwithpromotingtheir storesthroughsocialmediachannelssoastodrivesales andincreasefundraisingopportunitiesalongwiththe processinganddeliveringofordersforeasydistribution. Finally,itimpartsturnkeysolutionsandcontinued ®nationalbrandsupportfortheentireDestinationAthlete family

Sinceeveryoneofitsfranchiseeshasanexclusive domainintheirterritory(onefranchise=onecounty) andareallassociatedwiththeirlocalsportsteams,they ®canpromotetheDestinationAthlete brandthroughlocal fundraisingandotherefforts.Alongsidepremier

®DestinationAthlete equipmentandapparel,theyalso haveexceptionalservicesthatnobodyelsecanoffer

ManagingtheFranchiseeDesiresandContradictions

Theorganizationhascreatedathoroughcompany operationsmanualwritteninlayman’sterms.Duringthe onboardingprocess,itinvestsatonoftimeandenergy goingoverexpectationsandguaranteeingthereis agreementatpresentandmovingforward.Franchisees knowtheorganizationonlymakesmoneyiftheymake money.So,everyoneisonthesamepage.

LongHaulPlansforFutureDevelopment

Inthepast,theorganization’sgrowthhasbeensteadyin bothnumberoffranchisesandinlocationsthroughout thecountry.Butovertheyearsithasgrowndrastically. Thisyear, Entrepreneur MagazinerankedDestination ®Athlete asoneofthefastest-growingfranchisesinthe UnitedStates.

“With sports being so popular in America and barely any sports franchising opportunities, we are able to distinguish ourselves in the industry. We are very blessed to have so many talented people that want to join our successful team,” saysDougDickison.

“By limiting the number of franchises we train in a given year, we can carefully plan our growth”, headds.For ®example,in2019,DestinationAthlete hadinexcessof 3,000leadsbutawardedjusttenfranchiseesthechance tojointhisorganization.Everyyearitaddsacoupleof moreseatstothetrainingclasses.Itisimportanttothe companytocontinuallymanageitssmartgrowth.

Moreover,futuregrowthopportunitiesstemfroman ongoingincreaseinthenumberofproducts,servicesand ®resourcesDestinationAthlete offerstothemarketplace.

We are building better communities through athletes

“ “

HowtoBuilda Robust

Robust

Franchise

Doyoufeelmorecomfortable onaputtinggreen,tennis court,baseballfieldorsoccer field?Isitpainfultodragyourselfto workonMondaythroughFridaywhen you'redreamingaboutyourweekends already?Ontheoffchancethatyou haveanenterprisingquality, notwithstandingyoursportsone,a sportsfranchisingmayverywellbethe responsetomakingyourlovefor sportsanall-daywork.

Furthermore,thissportsfranchising businessisbooming.TheSporting GoodsManufacturersAssociation detailedthatdiscountdealsofoutdoor suppliesgear,clothingandfootwear acquired$55.7billionoutof2005,a 6.8-percentbounceovertheearlier year Acomparativeincreaseis requiredtobemadeforthecurrent year

Thereareawidevarietyofsports franchises-fromgolftobaseballto evenbilliards--thatcansatisfyany sportsenthusiast.

Belowarethe7mostsignificanttipswhicharesignificant toeffectivelybuildasportsfranchise:

The Stylebook of the Franchise

Stylebookisthefoundationofafranchisewhich incorporatesthevision,crucial,ofdirect,philosophyand moralsofafranchise.Behindtheoriginofeachfranchisee isadreamwhichresemblesthe'NorthStar'thatprovides guidance.Alltheendeavourstakenbytheteamandthe managementoughttobepairedwiththevisionand philosophyofthefranchise.

Organize the Needs of a Team

Thehealth,happinessandcomfortoftheteamoughttobe ofmostextremeneedforanyfranchise.The accomplishmentofafranchisereliesupontheplayersand theirexhibition.Thenotorietyandacknowledgementa franchisewinsaresimplybecauseofitsplayers.Itis criticaltotakecareofthenecessitiesoftheplayerswho abandontheirfamiliesforaconsiderablylongperiodand commitalltheirtimeandvitalitytowardsthegame.When theplayersfeelcomfortable,restassuredtheywillputtheir heartandsoultowinthetitle.

Invest in Infrastructure

Thetrainingfacilityfortheteam/groupoughttobetop classwitheverysportingamenity.Puttingresourcesinto greattraininginfrastructureisofextremesignificancefora grouptooutperform.Also,thereoughttobean arrangementforrecreationalsportsandactivityforplayers tobondduringrelaxationtime.

Have a Strong Back-end Support

Theback-endgroupassumesagiganticroleinthe achievementofafranchise.Havingasolidcarestafflike wellnessmentors,trainers,doctorsandsomespecialistsas theirguidetotheplayersduringmatchdecidestheafter

effectofthematch.Selectingastronganalyticalteamis likewisesignificant.

Having Sponsors ready

Havingpresumedsupportersreadyisimportantforrunning afranchise.Sponsorshelpmonetarilyaswellasbecome goodwillambassadorsforyourfranchisewhereintheyhelp incontactingfreshercrowd.Havingsponsorshipsbymany nationalandinternationalbrandswillhelpinbuildingthe sportsfranchisereputationandtrustworthiness.

Positioning Franchise Smartly

Positioningafranchiseinthecorrectmannercanhave variousadvantages.Therewillbesponsorswhomaybe distrustfultoconnectwithafranchise;however, showcasingitaccuratelyandsettingtheexpectationsin advancecangofar.Fortheplayers,theirfansmean everythingtothem.Butunlessanduntiltheteam’sefforts andsuccessstoriesdon’treachtheaudience,ateamwon’t haveastrongfanbase.Thisprominenceamongthefans likewisehelpsinmerchandisedealsandticketdeals. Puttingtheteamthroughappropriatesocialmediachannels andonthedigitalplatformsbuildsthevisibilityofthe groupandassistswithexpandinginformalpromotingfora group.

Build Good Relations

Buildinggreatrelationsinsideandoutsidethegroupisa pivotaltask.Acheerfulandfulfilledgroupgivestheir100% onthefieldandwinslaurelsforthefranchise.Havinggreat relationswithplayersandsupportstaffwilllikewisehelpin holdingthemandbenefitingtheirservicesforthenext season.Sponsorsalsohaveanecessaryroleinrunningthe franchise,sohavetobegoodenoughinmaintainingthe relationship.Mediaisprobablyoneofthebestsupporters forafranchiseandbuildinggreatrelationswiththemedia likewisehelpsinfeaturingtheendeavoursandachievement ofateam.

Levelling Up the Leisure Experience and Entertainment

Indooractivitiesandthemeparks industryhasbeenmushrooming rapidlyoverthepastdecade–playinggamesandbouncingaround thetrampolineisnotonlyafun experienceforkidsandadultsbutit alsoplaysasignificantroleinboosting healthandFitness.

Thegrowingawarenessofphysical healthandrelievingstresshasledto theopeningofvariousindoortrampolineareasinmultiplegymstoday.As perstudy,fewminutesofjumpingon trampolinewillbemoreeffective comparedtoahalf-hourofrunning.

SimonWhicker,HarveyJenkinson, andMichaelHarrisonfounded Gravitywithanaimtodeliverthe exhilaratingexperiencesoffun activitiesforkidsandastressbusting environmentforadults.

Inthefollowinginterviewwith InsightsSuccess,thefoundersshare theirstoryofcontinuoussuccessand

theirviewsaboutthefutureofthe markettheyareassociatedto.

KindlybriefusaboutGravityandits initialjourney.

ThejourneyofGravitystartedin 2014,andnotlongafterourfirstsite openeditsdoors–GravityXscape Castleford.Thereare17activesites acrosstheUK,Europe,andtheMiddle Eastwithafurtherfourplannedin 2021withplanstoreachfiftyby2023.

TheGravitymodelhasadaptedinline withmarketrequirementsand consumerneeds.Frombeingasingle productoperator(trampolines),Gravity nowprovidesover30different productsfromsplit-levele-kartingto immersivebowling,smartdarts,and manymoretech-drivenleisure experiences.

Thelatestadditiontotheportfoliois GravityWandsworthintheheartof London.TheformerDebenhamsstore spreadsoverthreefloors.The

80,000sqftunitwillhostafullythemed leisureandfoodexperience,offering consumersavarietyofnewgaming experiencesaswellasfoodand beverageofferings.

HighlightsincludeaJapaneseEkartingareawithadedicatedstreetbar andnoodlekitchen,aNewYorkthemedareawith16full-length bowlinglanesthatofferthelatest immersivetechnology,andan Americaneatery,livemusic,and high-endcocktailbar.Furthertothis, therewillbeflightclub-styleDarts, pooltablesandpingpong.

Thissignalsanewphaseofgrowthfor Gravity,whichstartedasatrampoline parkcompanyin2015andhassince builtonitssuccesstoprovide innovativeentertainmentconceptsas wellasanewleaseonlifeforhigh streetsandshoppingcentres.The venueisexpectedtoopeninsummer 2021.

Whatarethekeypointsthatyou considerwhilechoosingorgettingin talkswithanewFranchisee?

Aswithmostfranchisors,weallshare somefundamentalcriteriawelookfor inpotentialcandidates.Oneofthe criticalattributesforusis,someone whoisenthusiasticandpassionate aboutthebrandandunderstandsour ethosandwhatweareaimingtodo.

Theinvestmentlevelfortheseprojects canbesignificantandweareclear fromtheoutsetwhattheyare,but becauseofthesupportandlevelof contributionswecanleverageitsnot alwaysadeterminingfactor.

Asabusiness,wesellfantastic, memorableexperiencesforindividuals, families,andfriends.Itisanamazing andrewardingbusinesstobeinandwe wantamazingpeopletobeonthat journeywithus.

Howdoyoutrainandsupportthe newfranchiseeon-boardandtrack theirdevelopment?

Thesupportbeginsevenbeforethe trainingstarts.Becauseofour relationships,withLandlords,weare abletosupportfranchiseeswiththe financialbackingfromthestart.In somecases,thiscanbeupto50%of theoverallbuildcosts.

Wearealsoontheleaseofany agreementweenterintowithanew retailspace,whichprovides franchiseeswiththecomfortthatwe areinittogether.Wewouldnever agreetoasite/projectunlesswe believeditisaviableproposition.

Oncetheyareupandrunning,wethen haveatraininganddevelopmentteam whichsupportthemthroughinduction butalsoastheydevelop,andthe businessgrows.

Theybenefitfromsupportinthe followingareas.

•Significantcontributionsand investmentintoyourbusiness

•Premiumsitelocationssourcedand negotiatedonyourbehalf.

siteandscheme

supportfromdedicated

intensive

business

toanextensiveandgrowing productportfolioofover30

andsales:

Despite the challenges of 2020, Gravity continues to drive the agenda on what the leisure sector and Highstreet should look like.

Harvey Jenkinson, and Michael Harrison

Founders

•Dedicatedcustomerportalfor bookingsandsales

•Individualwebpresencewithinthe Gravitybrand

•Marketingsupport

•Initialsalesandmarketingmaterial

•Socialmediasupportandguidance

Whatfactorsdifferentiateyoufrom competitorsandhowdoyouensure thatthesefactorsremainconsistent throughoutthechain? Weprideourselvesonseveral differentiatingfactorsincluding:

•Primesitelocations

•Exclusiveagreements

•Significantcontributions

•Premiumproductsandequipment

•Exceptionalcustomerexperiences

Throughoursystemsandprocesses theseremainconsistentacrossthe group.

Howdoyouleveragetechnologyto keepatabongrowthand expansion?

Technologyplaysamajorroleinour business,bothindeliveringour productsandourback-endsystems.

Inthebeginning,oursystemswere relativelyrudimentary,aswehave evolvedsystemsandtechnologyhave beguntodriveeachareaofthe business.Andwearecontinually

lookingathowtechcanenhancethe customerexperiencesaswellas drivingbusinessobjectives.

Howdoyoudealwiththefranchisee expectationsanddisagreements,if any?

Wehavealwaysviewedthe relationshipwithfranchiseesasoneof collaborationandpartnership.

Therefore,wehavealwaysbeenopen throughouttheprocess,whichcreatesa goodworkingrelationshipwhereany challengesaredealtwithandworked throughtogether.

Whathasyourpastbusinessgrowth lookedlikeandwhatarethelongtermplansforfuturegrowth?

Gravityhastheambitionofhitting50 siteswithinnextthreeyears,whilealso expandingourrangeofactivitiesinto thelikesof:e-karting,e-sports,urban golf,andimmersivebowling.Asour co-Founderandcompanychief executive,Harveysays“Leisureisa fast-movingindustryandit'simportant we'realwaysattheforefrontofthe latesttechnologiesandconcepts,we willbelaunchingactivitiesthat certainlycan'tbefoundonline.”

Asanorganisation,weaimtoprovide amuch-neededbreathoffreshairto highstreetsandcommunities,working alongsidecentrestotailorofferings

whicharelikelytoworkbest.Weare lookingtocontinuebeinganimportant partofthecommunityforyearsto come,andalsomakeafundamental change,boostinghigh-streettradeand fuelthehealthofageneration,shaping thewaysfamiliesspendtimewitheach other.

AbouttheFounders Foundedin2014bySimonWhicker, HarveyJenkinsonandMichael Harrison,therewasasharedvisionof bringingsafe,exciting,familyfun activitiestothemasses.

TheGravitybrandhassubsequently growntoengagewithmillionsof children,individuals,andfamiliesboth intheUKandabroad.

In2020andinthefaceofdisruptions, siteclosureandproductrestrictions, thebusinessstillengagedwithover 65,000customerspermonth,with manysitesoutperformingpre-COVID19results.

Despitethechallengesof2020, Gravitycontinuestodrivetheagenda onwhattheleisuresectorand Highstreetshouldlooklikecapitalising onopportunitiesforbiggerspaces, increasedcontributions,andbetter commercialagreements.

Amongthefounders,Michaelhasover 30yearsofexperienceinleisureand HarveyisthecurrentUKChairofthe IATPandhashelpedshapeand developtheEuropeanstandardasto whatexcellencelookslikeinthis leisurespace.

“One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.” –JeffBezos,CEOof Amazon

Yourpassion,beitinacreativefieldorthe technology,toventureintoacorporatejobordive deepintotheentrepreneurialsea,onceitchooses you,allyouhavetodoisventureinwithallyoumight.

Butthisiseasiersaidthandone.LikeWarrenBuffett,an Americaninvestorandphilanthropist,says, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

Andaspiringentrepreneurstodayhaveanopportunitytodo thingsdifferentlyrightfromthebeginning.It’seitherto startacompanyfromscratchorrunyourshowbyjoining handswithestablishedbrands.Andhowwouldyouget yourhandsonthelatter?Bychoosingafranchising businessmodel.

Aspiringentrepreneurs,herearethekeyreasonswhyyou shouldconsiderbuyingafranchise. Runyourownshowfromthestart.

Oneoftheperksofbeinganentrepreneurishaving completecontrolinyourhands.Andwiththefranchising model,yougetthisadvantagerightfromthestart. However,aboonofchoosingafranchiseoverastart-upis yougetasenseoffreedomwithouthavingtoworryabout thefinancialandtechnicalaspectsofabusiness.

Thatissomethingafranchisorwouldhavetotakecareof byprovidingyoutheinitialsetupandtrainingtogetthe franchisestarted.Asmostofthefranchisorsalreadyhave StandardOperatingProcedures(SOPs)settosetupdaily schedulesandplans,youdon’thavetoworryaboutthat either.

Easyinfrastructureandsetuphelp. Thisisanotherperkofchoosingthefranchisingmodel,the infrastructure,andtheinitialsetupyoureceivefromthe franchisor Andyourdecisiontogowithanestablished brandorfranchisewillfurthermakeiteasierandhasslefree.

Astheyareawareofthemarketcompetitionandcustomer needs,thesefranchisorsputalltheirtechnicalknowledge andbusinessknow-howintheinitialinfrastructureand trainingyoureceive.

So,youstepintothebusinesswithadeptknowledgeand lessneedforhit-and-trymethodstostreamlineyour business.

Businesswithabrand

Here’sonemoreadvantageoftakingupafranchiseofan establishedbrand.Withthereputationandloyalcustomer basethatcomeswithanestablishedbrand,youhaveiteasy steppingintothemarket.

Moreover,streamliningfinancesandpaperworkbecomes easierandquickerthanifyouweretosetupyourown companyfromscratch.

Start-upVsFranchise:Whyentrepreneursaremorein lovewiththelatter?

Theanswercouldbetheeaseofsettinganinfrastructure andstreamliningfinancesthatcomeswithbuyinga franchise.Althoughitwillbeanaddedadvantage,you don’tneedtohavethetechnicalknowledgetoruna franchise.Thatissomethingthefranchisorwillaidyou withtheinitialsetup.

Anothermajorconcernstartupsfaceisbuildingacustomer base.However,bychoosingafranchiseofanestablished brandyoueliminatethisconcernaswellbyalreadyhaving customersreadytobuyfromtheirfavoritebrand’sfranchise closetotheirhomes.

Withproperinfrastructure,quickpaperwork,easyfinancial help,andbrandreputationtoattractcustomersrightfrom dayone,there’snowonderwhyentrepreneursaredriving moretowardstakingupafranchise.

Andnotonlyforthefranchiseebutthisbusinessmodelalso hasperksforfranchisorsaswell.Franchisorsgettoexpand theirbusinesswithoutputtingextraeffortintosetup franchisesastheywouldhavetodowithbranchofficesof theorganizations.

Therearemanyaspiringentrepreneurstodaywhowishto ownabusinesswithoutinvestinghugefinancesortimeto learneverytechnicalandbusinessknow-how Theydon’t wanttoputextraeffortintobuildingastrongteamandbe extrapatienttocreateenoughcustomerbase.Yes,withthe franchisingbusinessmodel,itisstillpossibleforyouto becomeanentrepreneur.

Becausethetimeshavechangedandsoarethewaysthat leadtowardssuccess.Today,businesssuccesscomes smartly,youonlyhavetoworksmarter

Why choose a franchising BUSINESS model?

AimingtheFarthestHoop

IntheUnitedStates,pick-upgamesarearegularevent toattendforsportslovers.Pick-upgameshappenfor allkindsofsportslike,soccer,football,basketball, baseball,etc.Themostlovedsportbeingbasketball,quitea fewpick-upbasketballgamescanbeseeninAmerica.Itis knownthatthesegamesaredisorganizedandlessstructured thantheregularones.

Tobringastructuretothesegames,JordanMeinster launchedPickUpUSAFitnessin2011.PickUpUSA Fitnesshasbeenservingbasketballplayersalloverthe countryanexclusiveservice.Itisthefirstandonlyfitness clubtofocusonBasketball.

Physicalfitnessishighlyimportantforanyandeverysport, beitbasketball,soccer,hockey,orthelikes.Itisquite

difficulttofindacompletefitnessclubthatfocusesonone singlesport.Suchclubsnotonlymotivateplayersbutalso createwinners.Thethoughtandenergybehindopeningthis clubisexceptionallyunique.

Letusnowlearnthedetailedjourneyaboutthecompany fromJordan.

Kindlybriefusaboutthecompanyanditsinitial journey.

PickUpUSAFitnessisthefirstandonlybasketball-focused fitnessclubconceptoperatingintheUnitedStatesandwas foundedtocreateabetterwayforpeopletoplaybasketball. Ourclubsarefull-servicebasketball-focusedgymsoffering group&privatebasketballtraining,pickupbasketball gameswithreferees,andfullweightandcardiorooms.

Whatarethekeypointsthatyouconsiderwhile choosingorgettingintalkswithanewFranchise?

PickUpUSAFitnessseeksindividualswhoreallybelievein ourconcept.Whatwedoisunique,andthereisahuge marketforourservices.Wespentyearsrefiningourbrand beforeofferingfranchiseopportunities,andwearelooking forfranchiseownersthatwillbeaspassionateaboutour productasweare.

Howdoyoutrainandsupportthenewfranchiseesand tracktheirprogress?

PickUpUSAFitnessisnationallyrecognizedforour industryleadingtrainingprogramsandourworld-class

“

PickUpUSAFitnessis nationally recognizedforour industryleading trainingprograms andourworld-class support “

Franchises to

support.Fromthedayyousignafranchiseagreementyou willhaveadedicatedteamatourcorporateoffice supportingyouduringeverystepofyourjourney Additionally,ourcomprehensivetrainingprogramsensure thatyouandyourteamhaveallofthetoolstomaximize yourclub’sfinancialandoperationalperformance.

Whatfactorsdifferentiateyoufromcompetitorsand howdoyouensurethatthesefactorsremainconsistent throughoutthechain?

PickUpUSAFitnessdeliversanunparalleledgym experiencetoourcustomers.Witharelentlessfocuson customerservice,ourgymsofferatrueplug-and-play, simpleoperatingmodel,andourservicescatertoamassive potentialmarketofbasketballandfitnessenthusiasts.

Thedefinitiveadvantageofourfranchisesystemliesinour brandidentity Thatmeansconsistencyisparamount. Consistencyallowsourconsumerstotrustinthequalityof theexperiencetheywillhaveatanyofourPickUpUSA Fitnessclubs.Providingaconsistentexperienceisthekey toourgrowth.

Howdoyoudealwiththefranchiseeexpectationsand disagreements,ifany?

PickUpUSAFitnesshasaclearlydefinedplaybookfor franchiseestofollow Thegameplanhasbeendeveloped andfranchiseeswhichputinthework,implementtheplan, andstayfocusedongrowingtheirclub,haveahigh likelihoodofsuccesswithinoursystem.

Whathasyourpastbusinessgrowthlookedlikeand whatarethelong-termplansforfuturegrowth?

PickUpUSAFitnessisactivelyseekingfranchiseesto developclubsinselectterritories.Wearelessthanfive yearsoldasafranchisorandcannowboastsitesin7states withadditionalsitespendingin4otherstates.Theskyis thelimitbecausebasketballisatrulyglobalsport.We envisionourselvestobeanationwidebrandthatwillbe operatinginall50statesandpossiblybeyond.Thefocusof thecompanyisondeliveringstrongunit-leveleconomicsat eachfranchiselocationandcontinuingtorefinethemodel toensurePickUpUSAFitnessdeliversworld-classservice tothecustomersandstrongeconomicreturnsfortheclub owners.

ABOUTTHELEADER

JordanMeinster PresidentandFounder

JordanMeinsterplayedpickupbasketballhis entirelife,andalwaysenvisionedagymthat wouldimprovethebasketballexperiencefor themillionsofplayersacrossthecountry.

Afterclosetoadecadeinfinancialservices, helaunchedPickUpUSAFitnessin2011and beganfranchisingtheconceptin2016.

Currently,therearePickUpUSAFitnesscenters operatingacrossthecountry,including multiplelocationsownedbyNBAathletes.

Jordanaimstodeliver“ABetterWaytoPlay” tocommunitiesacrossthecountry,andto drivestrongfinancialreturnsforPickUpUSA Fitnessfranchiseowners.

Tips To

The Presenc Small Business

Boost esence Of Your Business Online

Tknowledgeandconnectwithpeople.Nowitis changingthewaywedobusiness.Evenbeforethe COVID-19pandemichitus,peoplewereusingtheinternet tosearchinformation,findnearbylocations,andorder online.

hedigitalrevolutionhaschangedthewaywegain

itsimpletoreadandnavigate.Alsomakesureyourwebsite ismobile-friendly,easyontheeyes,loadsquickly,andhas updatedinformation.

Furthermore,dependingonthebusinessgoalsyouwantto achieveyoucantakeastepfurtherandaddalivechat featureorconsidercreatingamobileapp.

However,thelattergotaboostduringthepandemic.As moreconsumershadtoshifttoonlineshoppingfor everythingfromgroceryandmedicinestoelectronicsand furniture,businessesthatweren’tsellingonlineshiftedto buildingtheironlinepresence.

Whilemostbusinessesaregoingdigitalthere’snodoubt thatthecompetitionintheonlinemarketissurgingfor everyniche.Sohowyoucanstandapartfromthe competition?

Herearethewaysthatwillhelpyouboosttheonline presenceofyoursmallbusiness.

Optimizeyourwebsite.

COVID-19pandemichasfirmlypushedusintothedigital era.Andwith97%oftheconsumerspreferringtoshop onlinethere’snoreasonwhysmallbusinessesshouldn’t haveawebsite.

However,ifyouareconsideringbuildinganewwebsiteor updatinganexistingone,makesurethatyourwebsiteis optimizedforsearchenginesaswellastheaudience.Keep

Bloggingbeyondtheonlinepresence

Mostbusinessesconsiderbloggingasameansofcreating linksandbuildinganonlinepresence.Butmaintaininga blogcreatesmorethanastrongbrandvoice,itcreatestrust amongthereaders.

Theindustryknowledgeandexperienceyousharethrough yourblogpostsshowyourexpertiseinthenicheovertime buildingastrongloyalreaderbasewhichfurtherwiththe helpofcall-to-actioncanconvertintoconsumers.

ButshouldyouonlyconsiderbloggingSEO-friendlyposts? No,blogginghasgonebeyondlengthyposts.Nowitisall aboutmulti-platformcontent,whichyoucanshareonyour blogaswellasotherdigitalchannels.

•Needsomeideas?Herearesomeofthetypesofblog postsyoucancreate:

•VideopostsyoucanuploadonYouTubeorother channels.

•Infographicsandpodcasts.

•Conductandreleaseacasestudy.

•Publishawhitepaperorane-book.

•Hostanonlineworkshopore-course.

Choosesocialmediawisely.

MillennialsandGen-Ztodayformabigpartofbrand consumersonsocialmedia,businessesneedtobemore activeonsocialmedia.Whilemaintainingconsistencyand qualitypostsisagoodstart,takeastepfurthertointeract withcustomersandinfluencers.Doingthiswillfurtherhelp youstrengthenyourbrandpresence.

However,inthequestofreachingawideraudienceina shorterperiod,don’tdivideyourtimeandeffortsontoo manysocialmediachannels.Instead,consideroneortwo platformsthatresonatewithyourbrandgoalsandaudience andwhichyoucaneasilymanage.

Emailmarketingandguestblogging

Withthedigitalmarketingworldcrowdedwithnewtools andtechnologies,businessleadersoftenignoretwo effectivemethods–guestbloggingandemailmarketing. Thoughmostonlinebusinessesaregettingtheirhandson guestloggingitstruepowerliesbeyondthesolepurposeof creatingbacklinks.Ifyougetachancetobeaguestwriter

atanestablishedwebsiteinyourniche,youcanachieve targetedbrandexposureandearncredibility.

Asforemailmarketing,withalmost91%ofAmerican consumersusingemailsdaily,thistried-and-tested marketingtechniqueremainsmoreeffectivethansocial mediachannels.Furthermore,segmentingtheaudience andcreatingtargetedemailcampaignscanboostconsumer engagementandincreaserevenuethroughcross-sellsand personalizedoffers.

Contentisakingmaker.

Website,socialmedia,emailcampaigns,andguest blogging,allaretheplatformstobuildyourbrandpersona. So,whilechoosingtherightplatformsisnecessary, contentiswhatmakestheseplatformsworkasaking. So,beforeyoumovefurtherherearequicktipstohelpyou createstronganduniquebrandcontent.

•Keepthebrandvoiceconsistentthroughoutthebrand channels.

•Createinsightfulcontentyourconsumerscanrelateto.

•Beconsistentwithyourpresenceononlinebrand channels.

TrionTotte

Delivering Quality Sports and Nutrition Essentials

Theneedforessentialand qualityproductsinthesports industryisrising.Theteam ofTrionTottehasmanydifferent sectionsofproductswhichinclude SportsNutrition,Physiotherapy, TrainingandAccessories.Nutrition isoneofthekeycomponentsfor sportspersonsandTrionTottehas almosteverythingasportsperson need.

FromEnergy,Protein,Hydrationand Vitamins&Minerals,theTrionTotte teamhasgotuscovered.The TrionTotteteamhasmanytypesof helpfulequipmentunderthePhysiotherapysectionsuchasTapes, Massagers,Acupuncture,Sleevesand StrapsandBandagesandDressing. Suchequipmentisveryhelpfulfor sportspersons.Undertheirtraining sectionTrionTottehasResistance TrainingandTechnicalEquipment. TheteamatTrionTottethinksfrom thestandpointoftheuserand

customersatisfactionisitsmain focus.Itsproductsandserviceshave wonTrionTottemanypartnerswho aredelightedtobeworkingwith them.

TrionTotteworksdirectlywithsports clubs,professionalplayers,coaches, sportsscientists,nutritionistsand Physiotherapiststodevelopproducts thatareformulatedfortheexact needsofsportspersons.Sothatitcan helpplayersfixon-pitchissueslike fatigue,energy,rehydration,strength andconditioning.

TrionTottesuppliesfitness,nutrition andphysiotherapyproductsunderthe nameofTrionTotteBrand. TrionTotteisalsothesoledistributor ofBeamTrainerTimingGatesin India.

SAFEFORSPORTS[In-house Programme]TestingsupportprovidedbyLGCGroupUK.Allthe

Nutritionproductsarecustomtested forbannedsubstancesandaresafe fortheuseofsportspersons. Mentionedbelowarehighlightsof theinterview:

Kindlybriefusaboutthecompany anditsinitialjourney.

TrionTottewasregisteredin2016but duetothepoliticalfactorsitwas incrediblyhardtooperatefrom JammuandKashmirduetothe unstablecondition.ButourCEO likeschallengesandthatishowhe madesurethatTrionTottesuccessfullygrowsovertime.

Whatarethekeypointsthatyou considerwhilechoosingorgetting intalkswithanewFranchisee?

Mostlyimportantly,weshouldshare acommonfocusandenthusiasm.

Howdoyoutrainandsupportthe

newfranchiseeon-boardandtrack theirdevelopment?

Haven’taddedanyFranchiseeYet, butdistributorsaremadeawareof theproductsandwhythesearebetter thanthecompetition.

Whatfactorsdifferentiateyou fromcompetitorsandhowdoyou ensurethatthesefactorsremain consistentthroughoutthechain?

Ourprimaryfocusiscustomer satisfactionandthebestquality.

Howdoyouleveragetechnologyto keepatabongrowthand expansion?

Inreferencetoscientificresearch:We continuouslystrivetocreate advancedproducts.

Howdoyoudealwiththefranchiseeexpectationsanddisagreements,ifany?

Everythingisdiscussedandthereisa properplantobefollowedinorderto keepatransparentworkingenvironment.

Whathasyourpastbusiness growthlookedlikeandwhatare thelong-termplansforfuture growth?

Wehavebeenconsistentlygrowing andwillcontinuetodothesame alongwithaddingmoreproductsto ourofferings.

Our primary focus is customer satisfaction and the best quality

Azhar Maqsood – Founder & CEO