Insights success the 10 most valuable outsourcing companies august 2016 (1)

The ‘Big Technology Ride: What it Means for Business Transformation and the Shift!

Mr. Paramjit Anand Acreaty

RFID - The Next Big Thing

Social Media Engagements: Living Up to Customer Expectations

Mr. Nishant Kumar Dean, Mr. Somya Jayaswal eco tracksys

Chetan Pathak Tectura India

www.insightssuccess.in

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10 OUTSOURCING COMPANIES 2016

July 2016

The way of business solutions Interview with Insights Success Enterprise Mobility Challenges - IWORKTECH’s Experience

Chalk Talk Will Outsourcing Continue to Grow in the Coming Years?

Futurista Future Outsourcing Trends

Behind the Scenes Subramanyam S Founder & CEO

Software Outsourcing Issues and Blunders

Ascent Consulting: Unique HR Delivery Solutions

Editorial

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utsourcing has its own influence and no one can flout this fact. Enlarging feet of globalization and technologies have simplified the business and now no one lingers in outsourcing their work to others. Cost effectiveness as well as the workspace is increased due to outsourcing process.

Nevertheless, impacts of outsourcing can be seen on the entire world as it has become a special benefit for many developing countries.

There are several multinationals that are outsourcing their needs to various companies located in these countries. Unexpectedly, such advantages have enhanced the importance of outsourcing in the business world and consequently, almost each and every business has its grit in the form of outsourcing.

Increasing Relevance of Outsourcing

Essentially, outsourcing service is an advancement of the tralatitious style of managing business including varied versions of businesses contracting out. In the process of outsourcing, an organization works with pellucid smattering of needs and its proper execution. It helps an organization in amassing virtuous solutions as well as availing it on a much reduced cost and this is known as an aggressive mode of business process.

Outsourced working style has absolutely changed the procedure of delivery; however contracting out of work has much to handle with efficiency and accuracy as organizations are now tendering towards solutions that are done with fidelity. Services of outsourcing also help in availing skilled and expert services and specifically getting a facility designed by an expert. For instance, if there is a need for a solution with an exceptional efficiency then one can outsource the need to an SME and get the service which they are looking for.

Furthermore, outsourcing helps in relishing the latest trends of businesses, in order to offer contentment to clients; organizations keep on adapting the newer form of working style and accordingly offers the services too. It also helps in complacency a service that is efficient as well as ahead of time. So outsource your need, if looking for a much professional service.

Charlie Gupta

Content

Futurista

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Future Outsourcing Trends

Cover Story 34

Chalk Talk

Will Outsourcing Continue to Grow in the Coming Years?

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Behind the Scenes Software Outsourcing Issues & Blunders

Interview with Insights Success Subramanyam S Founder & CEO

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CXO Standpoint

Mr. Paramjit Anand Executive Director Acreaty

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Chetan Pathak Executive Vice President Tectura India

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Atul Gunjal CEO IWORKTECH

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Nishant Dean Somya Jayaswal Founder Co Founder Director & CTO CEO

eco tracksys

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10 OUTSOURCING COMPANIES 2016

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Naveen Gulati Open Mind

Sarbajit Das Sun Dew Solutions

26 Nitin Khandelwal Intero Solutions

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Siddharth Samel Web Research Services

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Mitesh Gandhi Marconix

Adarsh Prasad J V Consystent Infotech

Futurista

Future Outsourcing Trends

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ecently, a lot of businesses opportunities have been brought up through outsourcing for various countries. Over the years, India has created a niche for itself in IT and ITES outsourcing.

Perhaps, India is the biggest beneficiary of the outsourcing boom.

When it comes to outsourcing, a large majority of IT companies prefer to choose India due to the presence of multi-talented pool of reliability, affordable resources, and timeliness.

A Brief Recap of How Outsourcing Started Today, outsourcing has definitely revolutionized how industries operate.

When it first started, it was confined to low-risk functions like data entry and payroll processing. Later on a large scale, customer service operations were outsourced.

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Debate - To Outsource or Not While most organizations across the industry verticals vow by the pros of outsourcing, the outsourcing debate continues over its long-term sustainability. Many opponents of outsourcing argue that the flip side of outsourcing lacks quality control as well as hold on the project management, and also it lowers the innovation prospects. Many outsourcing critics point out that rise in salary, outsourcing destinations like India, is taking the shine away from outsourcing and thus making it nonprofitable in the long run.

Despite perceiving such negative aspects, still outsourcing has only continued to grow. In fact, it is now being embraced by companies of all sizes and domains. From large enterprises to startups, outsourcing has become a tool of choice for gaining competitive advantage in the business This led outsourcing cost benefits framework. Although businesses are spearheaded and organizations have moving towards multiple platforms started taking notice of it. Global like social, mobile, cloud etc., companies started outsourcing highend functions like healthcare BPO, IT stakeholders are getting distributed geographically; in such a contrasting services, and research services to environment, outsourcing has been reliable companies who previously wanted to leverage the cost benefits of able to appropriately adjust with the outsourcing. Nowadays outsourcing is rapidly changing business no longer seems to be a new word only environments. for the low cost labor rather it has Till now only crux business situations become a key business strategy for have helped to build the case for both small and large business outsourcing further. Testimony to the enterprises.

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fact that businesses not only need to learn how to survive during a downturn is due to the recent global economic crisis, but also there is a need to look at newer ways of overcoming weak economic conditions. The current business scenario is all about “outsource and survive”, and systematically managing your projects of outsourcing and always staying ahead in the competition.

Foreseeing the Future Trends of Outsourcing As outsourcing provides companies the access to specialized skills and saves on effort and time, outsourcing will continue to survive in the future and can be channeled into the other core business ventures. Relationships of outsourcing are now more standardized, and it is process and people driven rather than price driven.

Cost pressures will pave the way for custom outsourcing contracts. A higher adoption of outsourcing will be witnessed by small businesses and startups in order to increase their time to market and reduce the operational inefficiencies. Also, R&D outsourcing in these industries will also tap into the wider outsourcing potential of India.

Additionally, in the next decade, highend critical business functions will be outsourced while low-end services will be stabilized.

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Cover Story

Subramanyam S Founder & CEO

Cover Story

Ascent Consulting: Unique HR Delivery Solutions

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uman Resource Practice has been a very dynamic and ever growing repertoire of knowledge and keeping oneself updated with that is a daunting task. Likewise, People Management is a key business function that has direct impact on competitiveness, efficiency of operations, and long-term profitability of an organization. Which is why, organizations have been investing enormous time and resources in the HR function, which diverts focus from the organization’s core business.

To keep pace with the ongoing changes and also to refresh oneself on certain fundamental issues, Ascent Consulting Services provides this information in a simple and lucid way. They are continuously striving to keep this information updated and useful to every professional engaged in People Practice.

Inception and Growth Story Headquartered in Bangalore, Ascent Consulting Services precisely addresses this anomaly through its 360 degree HR Management Solutions that transform the HR service delivery. While these solutions accomplish cost reduction, greater efficiencies and improved quality, their larger effort is aimed at improving organizational efficiency and not just creating incremental change.

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Ascent has achieved this by building the right mix of skills and knowledge required for an effective Outsourced HR Management function. Their solutions employ a matrix of technology, domain expertise, streamlined business workflow, and highly skilled people to create tangible, measurable, performance improvements throughout the client’s organization.

Ascent believes that People Practice is an ongoing voyage of discovery, learning and development. The challenges and evolutions that confront Human Resource professionals and organizations are ones that rise and fall with the changing tides of business and people needs. No single solution can address all challenges or meet the needs of HR professionals across different industries.

Ascent is recognized as one of the most trusted partners in this business by clients around the world. They work as an extension of their client’s business. Their management and

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We have a mission to devise a hybrid framework of solutions supported by a competent set of professionals rendering all and any of the services that may be needed as an integrated solution or utilized individually based on business needs

delivery teams are passionate about building efficiencies in their client’s business.

Trailblazer of Ascent Consulting Ascent Consulting took birth under the eminent leadership of Subramanyam S, Founder & CEO. Subbu is a corporate lawyer and a Fellow member of the Institute of Company Secretaries of India. He had close to two decades of experience in Finance, Legal, Tax and Business Management. He has worked in these areas for 14+ years in various corporates as a passionate professional before venturing to be an entrepreneur in setting up Ascent Consulting Services Pvt Ltd in the year 2002.

Subbu moved Ascent up in the value chain, through right mode of organic growth and some acquisitions, into an information technology solutions and services company while enlarging the outsourcing business across India. His past experience includes exposures in Advani Oerlikon group, Shonk Technologies in Finance, HR and Corporate Legal Services.

He has good understanding of Finance, Treasury management, and Indian Legal framework. Has an excellent grasp in managing IT / IT enabled services and covered all critical business areas in terms of Business Strategy, Sales & Marketing, and Product Development.

Has hands on exposure to domain in HR, Finance, Software Development and Managing Mergers / Acquisitions.

Peerless Services Propounded Ascent Consulting is essentially an HR Solutions company providing 360 degree HR Management Solutions that addresses growing business demands. Their solutions are industry agnostic while meeting specific needs of any vertical. Ascent Consulting works with unmatched zeal and passion to make their work possible resulting in the successful interventions handled by them. The company always makes larger efforts aimed at improving organizational efficiency and not just creating incremental change.

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In addition to Ascent’s HR Outsourcing strengths, the company has an HR Automation suite that is built over a knowledge base of vast experience and real life scenarios.

Its HR Automation suite comprises of five different applications: PowerHR -A fully integrated comprehensive real time HR

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PowerHR -A fully integrated comprehensive real time enterprise HR delivery system covering all aspects from Hire to Retire.

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We provide 360 degree HR management

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solutions

Stohrm -It is an efficient and easy tool for HR Hygiene Management for small and medium business enterprises and includes an interactive Employee / Manager Self Service.

PowerPay -Payroll processing application which has multi country, multi-location, multi-currency and multi company capabilities while addressing regulatory environment of each location or country.

PowerCMS - A comprehensive Compliance Management application for India with specific focus on HR Compliances.

Strength and Ecstasy Ascent Consulting provides solutions, rounded completely for all needs of a comprehensive HR service delivery. They offer several services that are unique and not offered by many of their competitors. They have a full suite of products or services for HR Service Delivery which covers enterprise HR Management System on the cloud supported by an efficient managed service of Payroll & Benefits Administration in addition to Compliance Management & Consulting Support, which are managed services. All of these tools and services complete the transactional and strategic part of HR service delivery which makes them a niche company, setting them apart from others.

Another factor where Ascent Consulting differs is in their ability to provide a unified and integrated platform not just for India, but many countries worldwide. It is this unique platform that they bring to the table, making them relevant for global mobility which has helped them in establishing presence in 25 countries around the world.

Tactics That Cracked Challenges Essentially, Ascent Consulting believes in the 3A’s Accuracy, Adaptability and Accountability, thus ensuring customer delight and proficiency in every task. They believe that it is necessary to put themselves in the shoes of the client when they deliver HR services and hence they try to be accurate, adaptable and accountable in everything they deliver. Meeting client needs and providing solutions are in the DNA of all professionals at Ascent Consulting.

Cover Story

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and the tough tasks that lie ahead of the HR Service Delivery. This has led to a kind of combined expertise which has been implemented in this. So they believe that by next year they should be on track for being the fastest growing company by scaling their worldwide presence. In their opinion, they should be able to do at least 200 clients in the current year.

Ascent Consulting have implemented a very large HRO solution for an enterprise which has more than 65,000 employees ensuring their capability in handling large companies. This is a unique experience as far as India is concerned. In short, one can say that they are Industry agnostic, Size agnostic, Practice agnostic. Ascent

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Across the globe, HR is a non-standard practice and is quite unique to each industry or entity. For this reason, it is necessary to work around and try to see how to reflect the ambitions and aspirations of that particular entity and its human resource in an interactive manner, ensuring a path to excellence. That’s one of the key elements of the issue.

At Ascent Consulting, they believe that by offering their own solutions they have the advantage of being adaptable, an option which would be lost to them had used inflexible third party solutions. Therefore, flexibility, agility and adaptability are something that they keenly bring to the table and this has been something that has helped them overcome obstacles. It also has the advantage of providing such solutions in a short span of time.

Our bespoke technology solutions for HR needs are unique and backed by the best of industry practices in Data management, Information Security and Data Privacy

Consulting values and nurtures every relationship. They At Ascent Consulting, their inherent approach to assist a client in any function always provides the best combination always meet client needs and provide solutions which is in of skills & knowledge resulting in an excellent outsourcing the DNA of all Ascentians. service or solution Ascent Consulting’s Future Perspective Having established their presence in India, Ascent Relation with Clients Traditionally, Ascent Consulting have been a company that Consulting has placed their feet in 25 countries around the world at this point of time. The volume of business in these is into outsourcing which means that they try to take enterprise clients and manage services which has been the 25 countries is not very high as of now but they believe that storyboard of their enterprise so far. In addition to that, they in the next 2-3 years they will be able to scale this as well as scale the number of countries as they grow. Ascent provide services in the form of staffing and training. They Consulting position themselves as an Asian competitor to also have value addition in terms of their new SMB solution, i.e. Small Business Solutions, which is more like a major global players today and they are looking forward to software service in the cloud that is thus unique in terms of becoming an Asian solution to the Global HR solution needs. its approach.

This has probably been born out of the experience that Ascent Consulting has dealing with enterprises because of which they are familiar with the pain points, the challenges

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Need of Ramping-Up Outsourcing Services

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oday, outsourcing has become an accepted as well as a standard strategy for business leaders, thanks to the notion acceptance of “core competence” as the focal point for a business structure. One major challenge that every business will face is whether they should outsource their processes or not. And after they have decided on what to outsource, the decision of how to pick the right outsourcing partner about the process is a huge challenge. Now, many companies have a mix of relationships with their own supplier partners and internal teams all over the world and are striving for excellence in core areas while outsourcing the rest is common wisdom.

Using these guidelines for so many years as a rule of thumb, now organizations often resemble a nexus of relationships, with the internal teams located globally and the head office connected with other companies. Yet, many organizations have bitter experiences with offshoring, either in terms of goals not being met or disruption to business, or the occasional need to reverse course and insource processes.

In the Insights Success magazine, be sure to check out the cover story where ‘Ascent Consulting Services’ throws light on how traditional outsourcing is becoming significantly unappealing and the entail of organizations to evolve for keeping pace, while inscribing pointed questions like why most of the developing nations are vying to be seen as the most attractive outsourcing destination and forgetting that markets are inside their own backyards and regions.

Insights Success magazine has collated the list of the outsourcing providers of the industry. They proffer great acumen that will help an organization to comprehend how outsourcing works and how they can use the information to improve their business.

Insights Success magazine has covered and presents you ‘The 10 Most Valuable Outsourcing Companies 2016’, after shortlisting a long list of outsourcing providers that will help companies in making decisions while dealing with fresh wave of outsourcing initiatives.

Behind the Scenes

Software Outsourcing Issues and Blunders O

ver a short span of time, software outsourcing offshore has become an inseparable part of the modern IT business.

Perhaps this is the time to look back on the usual blunders committed during offshore outsourcing.

While approaching order fulfillment companies, always keep in mind initially, not entering into long-term contracts. One must have an IT strategy, which has a patrollable boundary between the outsourcing firm and your responsibilities. Also, on the basis of an established objective, get a contract which spells out performance measurements. And, it will be the corner stone of the process.

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Once a service or work is outsourced, leave the service provider to do his work. Never try to mess up his work by implementing unnecessary control.

Always outsource your work to a firm who has an established track record or else your whole software outsourcing could end up in a disaster. Also, stay clear of offshore software outsourcing blunders as this will save you against whole lot of problems. There are several issues with respect to software services outsourcing.

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Starting the Contract: While considering the umpteen number of problems that may come across when an IT service provision is handed over, it will be wise to have a well-defined transition period in terms of the contract and decide the commencement date as soon as possible.

Ownership: Ownership is another significant matter about software services outsourcing. In order to avoid disputes, the ownership of information and data should be cleared.

Licensing and Third Party Suppliers: While involving a 3rd party software supplier, care must be taken to get appropriate license. Licenses currently held by the purchaser must be extended to include the activities of the outsourcer. It must be agreed upon as to which party will administer the terms of any agreement going on between the purchaser and 3rd party supplier. Maintenance contracts also must be transferred to the outsourcer.

SLA and Management: SLA’s (service level agreements) is the minimum level of service that must be provided; is the basis to measure the outsourcer’s performance. It may also

be noted that both the parties must be aware about the flexibility of SLA’s and review period in the SLA to cover changing purchaser requirements and new technology.

System Requirement Specification: The defining of the system as well as service specifications must be done well when it comes to software services outsourcing.

Insurance: The outsourcer should have public liability insurance, in case of loss or liability through injury or damage.

Warranties: The warranty must contain service quality and compliance with specification.

Moreover, effective management includes reporting and review of the performance of the outsourcer, through consultation between both the outsourcer and the purchaser. So, those seeking opportunities offshore ought to be aware of the many aspects of software services outsourcing.

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Company Name

Management

Brief

Ascent Consulting Services Pvt. Ltd. www.ascent-online.com

Subramanyam S Founder & CEO Geeta L Co-founder & COO

Ascent Consulting Services provides 360 degree management solutions with services like payroll & benefits, consulting & compliance and automation tools for an enhanced HR service.

Consystent Infotech Private Limited www.consystentinfo.com

Adarsh Prasad J V President & CEO

Consystent Infotech is a BPO leader with proven expertise in a wide spectrum of Data Management services and solutions.

Intero Solutions Private Limited www.intero.in

Nitin Khandelwal CEO

A provider of complete Human Resource Outsourcing and Technology Management Solutions with service offering includes Payroll Management, HR Audits, Labour Compliance and Manpower Outsourcing.

Marconix Sales and Marketing Pvt. Ltd. www.marconix.in

Mitesh Gandhi Founder & CEO

Marconix provides organizations with measurable, high impact and cost efficient outsourcing solutions and delivers value by partnering with them as an extended arm of their organization.

Naveen Gulati CEO

Open Mind is a KPO offering services in Healthcare Helpdesk, HR Shared Services, Customer Care Helpdesk, Vendor Management, and Inbound Call Center, including the all important CRM’s, CC software and Analytical Reports.

Sarbajit Das Founder & CEO

Sun Dew Solutions Pvt. Ltd. is a software development and technology consulting company delivering innovative and scalable solutions globally. In the process they share their customer’s objectives and deliver them to the best of their satisfaction.

Open Mind Services Limited

www.openmind.in

Sun Dew Solutions Pvt. Ltd. www.sundewsolutions.com

Siddharth Samel Founder Director & www.webresearchservices.com Chief Marketing Strategist

Web Research Services

Web Research Services is an online marketing company, creating winning strategies for online business, built on proven models and processes.

Hero Management Services www.herobpo.com

Rajiv Gupta President

HeroBPO is the global leader in Consulting, Technology, Outsourcing, and Professional services.

Sapphire Info Solutions (P) Ltd. www.sapphireinfo.net

Mr. Kawitansh (Kevin) Khanna CEO

Sapphire Info Solutions is an accounts outsourcing company that provides quality professional outsourcing services to small and medium sized accountancy practices.

Smartshore Services Inc. www.smartshore.us

Amit Saraff Director

Smartshore, is a service-based company that strives to offer Outsourcing Services which includes IT Staffing, IT Application Development, IT Infrastructure Management and Knowledge Process Outsourcing.

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Consystent Infotech: Strategically Managed Outsourcing Solutions

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ased in Bangalore, India, Consystent Infotech is a leading Business Process Outsourcing services company, integrating the best in human resources and technology expertise to serve global companies & Indian corporate giants. Founded in 2004 by three young professionals, the company’s quest for excellence started from a small rented house with just five team-members. Today their service framework has rapidly expanded to accommodate 150 fulltime employees and more than 50 consultants all working towards the single goal of achieving business success for their valued clients across the USA and Europe.

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As the President & CEO of Consystent Infotech, Mr. Adarsh Prasad J V has headed the company since its inception and taken it to appreciable heights within a short span. He is responsible for overall corporate management and strategic direction, and also takes an active interest in implementing Total Quality Management across the organization. Adarsh holds a BE degree in Computer Science and he is an alumni of the prestigious Indian Institute of Management Bangalore (IIMB). He has more than 15 years’ experience in the IT industry and has worked with major IT companies before starting Consystent.

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Adarsh Prasad J V President & CEO

Adarsh masterminded the success roadmap so that global corporations may leverage the competitive advantage of offshore business and Knowledge process management (BPM & KPM).

Today BPO is all about operational improvements, quality enhancements, and cost advantages. Team Consystent take the greatest care to ensure that their solutions are delivered on time,

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within budget, and tailored to client’s custom requirements while impeccable quality standards are maintained and continuous improvements are targeted to affect cost savings & sustainable business growth.

Impeccable Quality From meticulous process monitoring/reviews through to stringent quality checks, strict compliance with global quality standards, and continuous

standard leader in providing guidance in outsourcing services for businesses.

order to ensure enthusiastic team-work and great value contributions.

The company’s outfit presents technical expertise and a complete corporate infrastructure that includes skilled and quality trained personnel.

Diligent efforts to supply the needs of global entities and corporate mainstreams are present at every phase of management. The main goal is to develop a blueprint of success for all clients serviced in an attempt to help

Benefit Consystent Provide to Clients Once the team Consystent starts working with any client, they believe in taking burden off their shoulders.

They enable their clients to focus on their core business, while they handle the work delegated to them with all sincerity and focus. Consystent has created a highly transparent work environment and their team members are highly proactive. Team Consystent always believes in optimal solutions rather than a set of instructions to be followed, so they have the freedom to suggest improvements which results in higher efficiency and a better process for the team.

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Our mission is to lead the global BPO & KPO markets with the focus on successful business process re-engineering and management

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improvement, the company abides by all relevant quality parameters to add value to client’s businesses through higher efficiency, greater productivity, and simultaneously lower costs.

Consystent understands that no two projects are alike and they will implement adequate quality measures to meet client’s custom requirements and deliver superior services.

them to achieve the maximum in their return. The services provided are all offered at an affordable rate with customized plans designed for individual businesses.

Best Possible Human Resources Consystent employs only the best talents available for respective service domains and work in tandem with their clients to develop and implement Services Consystent Offers crucial business strategies. Consystent Consystent provides several services Infotech provides in-depth training and including Ecommerce, Document helps develop new skills - so that their Management, Data Enhancement team-members may flourish in a and Enrichment, Lead Generation, performance-oriented environment and Data Entry, Customer Support, ensure total client satisfaction. The Gaming Support &Testing, Software company nurtures professional Testing and Virtual Staffing. The core advancement and encourages open structure of Consystent is designed communication between the around the company’s position as a management and the employees in

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Consystent has a well-defined, tried and tested Quality Management System which enables their Project and Delivery Management to be highly efficient. Their clients are very appreciative of their approach and delivery process as it creates value for them and hence they consider them as their Value-Partners.

Future Perspective They are a data-driven organization and as this is a Data-driven economy, they feel that Consystent Infotech is heading in the right direction. They work extensively in the eCommerce arena and this is a domain with a lot of opportunities. They also handle a lot of back-office activities and this is not limited to any domain as every industry needs back-office support.

Consystent has a huge requirement to address and the need for growth is what excites them.

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CXO Standpoint

RFID T

The Next Big Thing

he Need and Benefits of RFID RFID is among the niche technology innovation by mankind that comes with a bouquet of advantages which helps in reducing the generic challenges faced by organization resulting from long time consuming process, Identified /Unidentified Human Error, Tracking and Tracing, Pilferage, Counterfeiting, and absence of transparency. As an Industry, we all work for deadlines and any discrepancies arising out it is a cost to the organization, this cost indirectly affects the profits /margins of the business.

Revolutionizing IoT with RFID The power of RFID is even more evident when we look at emerging opportunities for RFID in the Internet of Things (IoT) landscape. The number and range of IoT applications that can be envisioned with RFID devices are tremendous.

The inherent value of RFID lies in enabling “things” to report data in real time for faster, quicker, more interactive decisions both at the industrial level and increasingly at the consumer level.

One of such examples in everyday life is automated home, where people can interact with everyday devices in their homes. This vision of the future sees appliances such as The benefits of this technology can be seen in the form of refrigerators being aware of their ‘state’, and knowing when better transparency in the system, real time information to order and replenish groceries; electronics such as updates which helps in quick decision making, Better lighting, music and TV automatically tuning to individual accountability, Elimination of Human errors, resulting in preferences, which can be managed by presence (proximity better profit margins and high compliance levels.

These days applications of RF technology can be referred to to RF-enabled device), by time or by sensory input; access solutions, whether logical ones for Wi-Fi user authorization, in our day to day life like Metro transport smart Card, or hands-free operation of doors and windows.... the automatic pass system at toll gates, wristbands worn by possibilities are truly endless. staff at petrol pumps, windshield tags on new 4 wheelers, keyless entry in vehicles, cashless cards at food court in malls etc.

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CXO Standpoint

In the Race to Win The global RFID market is highly competitive with the presence of well-established global market participants. Companies like Alien Technology, CAEN RFID, Impinj, Invengo, Motorola, Convergence Systems etc which acts on a macro level followed by Asian players like BCIL, Honeywell, Eco Tracksys, 3M etc dealing in multiple RFID related domains at micro level.

There is a tremendous demand for customized solutions like Library Management, Campus Automation, Vehicle Tracking, Asset Management, Industrial Automation and Laundry Tracking etc and each vendor aims to provide a unique package of innovative and cost effective RFID solutions to its clients where ‘identification’, ‘authentication’ and ‘automation’ are of prime concern. The deployed solutions helps the companies realize their hidden and invisible operational inefficiencies and thus makes the system more efficient with reduced wastage and costs. Data Analytics is further used to analyze the data collected through deployment of RFID solutions which in turn help the companies to take strategic decisions at the right time.

Mr. Nishant Kumar Dean Founder and CTO

Trends and Challenges One of the biggest challenges in this Industry is the lack of awareness amongst its users. RFID components which are generally exported from European and Asian markets are a bit more costly than their traditional counterparts like Barcode, EM and

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CXO Standpoint

EAS which makes it difficult for medium and small scale organizations to adopt and migrate to RFID technology. However RFID will continue to grow in its established niche where barcode and other optical technologies are not effective. It is expected that within a time spam of next 3-5 years the cost of RFID Readers and tags will fall enough to allow the market to adapt it at a massive level and thus give a boost to the existing and new vendors in the market.

Government of various countries suck US, UK and China have mandate use of RFID for projects related to citizen identification and counterfeiting. Such policies have fuelled the growth of RFID market globally.

There has been a 30-35% increase in government initiatives towards adaption of RFID Technology in e - governance, security enhancements and industrial automation during the last 2 years. Domains like education, power and energy, oil and gas, Defense, mining and natural resources, transportation and logistics have received major adaptions and funding for automation throughout its value chain.

The RFID market size in 2015 was $ 10 billion is expected to cross $ 25 billion by 2020. Of this total market size, the RFID Tags are expected to contribute to a little more than half of the value of the total RFID market. The tag market will grow at a CAGR of 23% followed by the reader segment growing at 20.9%.

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Mr. Somya Jayaswal Co-founder and CEO

While US still leads and contributes to more than half of the RFID Market size, Asia Pacific and Middle East will be the next hot spot for the industry on account of rapid growth and development initiatives by the private and the government. With 100 smart cities project announced by

government of India, the scope for expansion and growth becomes huge in this domain for Indian players. RFID shall continue to be a niche market for its vendors and each will thrive to make smarter industries with focus on manufacturing, education, retail, transport and healthcare.

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10 OUTSOURCING COMPANIES 2016

Intero Solutions: Human Resource Management at Ease

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hatever be the nature of business, both SMEs and big players understand the gravity of outsourcing payroll system as it helps in cost saving, less capital investment, ease, flexibility and ability to track cost. But these benefits come with a downside attached to it, as the companies face trouble in giving complete control and passing sensitive company information. Eliminating this challenge in 2008, Intero Solutions Private Limited was born.

Inception Story of Intero Solutions What started as a four people company has grown profoundly in 6 years and today boasts of having a strong team of over 100 professionals and specialist compliance officers across India who are experts in dealing legal issues associated with different companies and their employees. Key values that helped Intero Solutions to overcome the roadblocks during the establishment were Perseverance, Knowledge, Dedication and Transparency to their clients.

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Headquartered in New Delhi, the company has spread their wings in more than 15 cities with regional offices in Delhi, Pune, Ahmedabad, and Bangalore.

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Nitin Khandelwal CEO

Intero Solutions’ Services Intero Solutions provides end-to-end outsourcing solutions and technology management with services extending from Payroll and HR Compliance services to handling complete Human Resource services and Human Resource Information System for companies operational in different

fields. Apart from these, Intero Solutions offers customized Third Party (Off-roll) payroll solutions, salary disbursement support and labour law expertise amongst others. They are capable to take operations and management of Payroll Services, HR with Statutory Compliance for companies and organizations operating

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in different fields.

Artisan behind Intero Solutions Nitin Khandelwal, CEO at Intero Solutions Private Limited has more than 10 years of experience with leading companies like Apollo, Era and Aurum. He has specialization in Human Resource functions, Taxation and other statutory compliances of the employees. Nitin heads the payroll outsourcing vertical of the company.

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demand of industries. Intero Solutions provides integrated solutions for all manpower and management interrelated departments of an organization with separate reporting system for each division along with other required details as per the need of the clients.

Straightway, they provide 50% reduction of corporates cost of handling HR functions. Intero

We offer 50% reduction in HR and Accounting costs to clients

Intero Solutions’ Uniqueness With the expertise and experience in Payroll and other outsourcing management, they have successfully created a unique space in the outsourcing industry to provide a committed service offerings tailored for diverse business needs as per the JULY 2016 |

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According to Nitin, “Our know-how basically lies in understanding HR functions for industries operating in Start-ups, Hotels, Infrastructure, IT, ITES, Construction, Manufacturing, Automobile and Retail sector. We understand the fundamentals of operating HR activities and focus that our services become an extension to our clients existing business functions.

Our offerings are tailored for the industry needs and we provide cost effective services with state-of-the-artfacilities with best IT and security infrastructure.”

Solutions claim 100% employee satisfaction ratio of their clients and strive to build their infrastructure to compare with the best in the world.

Intero Solutions has a team of expertise and specialist compliance officers who are experienced to deal with the legal issues associated with different companies. Their mission is to provide a smooth business process outsourcing services delivered with a competitive advantage to facilitate the manpower and accounting management with the improved efficiency and productivity of each client.

Intero Solutions & their Clients Being open and flexible to all kinds of reporting, which the clients need in a regular and irregular manner, the company works on a sole mission of providing smooth outsourcing services with focus on offering cost effective

and time efficient HR solutions. They understand the client’s requirement to work in their payroll schedule and help them in reduction of HR cost along with other statutory challenges. Intero Solutions provides consistency in HR data flow as well as promptness.

While many don’t outsource their HR functionality due to fear for their data security, Intero Solutions nullifies this fact by following strict policies to deal with data management and follow the highest standards of data confidentiality and integrity. The company has positioned themselves as a guardian angel of their clients, so that even in their absence the clients can feel their presence.

Also, being a part and parcel of their clients HR department, the management without fail interacts with their clients on a day to day basis. As having the right partner to implement the correct Human Resource solutions to businesses is crucial to run day-today business, Intero Solutions provide customized solutions specifically tailored to meet the needs of the clients by stepping into their shoes.

Future Perspective of Intero Solutions The company and its subsidiaries takes pride in their clients such as operating in service and manufacturing sectors and also have an international alliance with Procorre Consulting SA, Switzerland. With a mission to provide a smooth business process outsourcing services, the company aspires to have alliance with other companies in India and abroad so that they can increase their resources and grow in multiple manners.

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Marconix Sales and Marketing: Mapping Your Outsourced Marketing and Sales Journey

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arketing Process Outsourcing (MPO) is generating quite a lot of buzz these days. For any business, the sales and marketing factor of their product or services remains as the key to success. So how dynamic is your current marketing team?

Today many companies are learning that outsourcing sales and marketing responsibilities can be a good idea.

If an enterprise is great at creating products, then the focus should be on that and let experts in their respective fields come in and execute other business functions.

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With a vision of providing a range of highly customized solutions for businesses, Marconix Sales and Marketing Pvt. Ltd. is one such organization that believes in the need for exponential evolution as a means to survive and grow. “Often start-ups or brands suffer in the market due to lack of sales experience, knowledge and latest market updates. To bridge the gap, we cater their complete sales and marketing needs i.e. we act as their extended sales department,” Mitesh Gandhi, CEO, Marconix Sales and Marketing.

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Mitesh Gandhi Founder & CEO

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The company help clients to deliver highlights. He further adds brand their sales messages to customers using credibility building and talent retention well tested promotional channels that as the other key points. work better and cost less than ads.

Marconix’s uniqueness stands in its “We do this by sending sales message ability to provide strategic multithrough promotional channels that are channel marketing and sales model to fit unique business needs. “Having real more in line with the way customers marketing professionals working for absorb information,” he adds. your company allows you to see for One Team - One Goal: Teaching yourself what can truly be Customers to Buy Your Products

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Ready to stop wasting money on “great ads” and start building great experiences

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Marconix believes in offering end-toend integrated marketing services to deliver the actual results.

accomplished. In addition, we work towards our client’s target numbers on retention model with 100 percent commitment towards growth and sales outcome,” asserts Mitesh.

“We start from a strategic planning, idea generation, market identification, and strategy building. We develop and Five Reasons to Choose Marconix deploy an expert team to take care of 1.End-to end sales services to achieve the entire process. Finally, based on the the actual results market condition and client’s target 2.Marketing as a service revenue, we fix up the sales structure,” 3.Competitive data reporting system states Mitesh. to maximize sales and campaign potential Their clientele list includes name from 4.Integration of field-, phone- and well settled start ups to big brands such digital- based marketing & sales as Mahindra Comviva, Kurlon, Carrier campaigns in many industry Midea, Godrej, GOIBIBO, Flipkart, verticals.

Sobha Developers, Camlin Kokuyo, 5.Scalability and Flexibility Daawat Basmati, Hitachi, Soyfresh and Tanishq. Creating awareness among If you’re a start-up, small business, or start-ups and brands to open its door an organization focused on other for sales and marketing outsourcing is growth initiatives such as product or the biggest challenge that Mitesh service, bringing your marketing JULY 2016 |

efforts to Marconix Sales and Marketing, which can effectively strategize and execute across multiple marketing channels could be the key to success.

On Marconix’s future vision, Mitesh adds, “We have our presence in all over India. We are planning to have an incubator kind of service where we will provide end-to-end guidance-from seeding to development and funding to market growth. In other words, turning visions into realities.”

After successfully venturing into offline sales and marketing space now company is also started its digital arm, and focusing to provide the same high standard of service and commitment to its clients, which Marconix has benchmarked in last 6 years.

With headquarter in Bangalore and other 5 branches in Pune, Mumbai, Delhi, Ranchi and Guwahati Marconix Sales and Marketing Pvt. Ltd. built a vast capacity to support the business of any nature and of any magnitude.

Under its further expansion plan Marconix Sales and Marketing Pvt. Ltd. will be entering into international market and planning to open its first oversees office in Singapore by end of current fiscal year.

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Open Mind: Outsourcing Solution to All Knowledge Processing Needs

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s the knowledge powered economy is taking over the old-world businesses, there is an acute shortage of people who can understand brand new models and business ideas, and provide support in explaining them to users and prospects. This is the precise space Open Mind Services Limited fits in like a T. Open Mind delivers excellence in outsourcing services like Remote Patient Monitoring as part of Tele Health, Appointment Management Services, HR Help Desk, HR Shared Services and Customer and Vendor Helplines for consumer-centric businesses.

Artisan behind Open Mind The dynamic and self-motivated entrepreneur Naveen Gulati, CEO of Open Mind Services Limited is the force behind inspiring the Open Mind team to challenge themselves and exceed their potential. Rising from the very bottom, he is well aware of the pitfalls and regularly injects his experienced advice that is helping the company to succeed since 2003.

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Naveen’s experience and knowledge of BPO/Call center technology and Process development techniques have seen him successfully installing and operating many BPO/KPO’s from scratch to seamless functioning.

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Naveen Gulati CEO

Naveen is a quick thinker, but measured decision taker. His dexterity in combining resources, technology and service offerings has seen a small BPO, Silver Lining, established in 2003, flourish into a strong Public

Limited Firm, Open Mind Services Limited, with a well-established reputation in the fields of Help Desk Services, Patient Relationship Management, Healthcare Helpdesks, HR Shared Services related KPO’s and

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BPO Consultancy.

neglected one! The health care KPO takes care of patients on specific therapies, appointment management, Naveen Gulati was awarded with several awards including 30 Most helping patients connect with the Talented Leaders in Outsourcing doctors and much more. The patient Industry 2014, 20 Most promising HR relationship helpdesk is a boon for Outsourcing Companies 2015, 20 any Healthcare Service Provider. Open most promising Call Center Solutions Mind’s trained resources with an provider 2016 and was also felicitated empathetic approach connects with the

by XLRI Jamshedpur for being patients to help them and enhance the Successful Entrepreneur 2015. brand value of the Healthcare Provider.

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Intuitive, proactive outsourcing services that set the benchmark for other companies!

Strategies of Open Mind At Open Mind, they have kept transparent communication and empathy in transactions first before anything else. Since their business is built to deliver values to customers and employees, nothing is better than building their culture around the same values they sell.

Client’s Benefit Open Mind’s services comes with the sublime premise of bringing in savings in time and cost, and enhancing in reputation. The major benefits clients can expect while working with them is their transparent dealings without any deviled details; open solutions for open acceptance, new perspectives from their constantly learning team, significant cost and resources savings and flexibility in hiring process.

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Future Outlook Both, the Tele Health Sector and the HR Shared Services Sector, are still Key Values to Overcome the On the other spectrum, their HR in a growing stage in India. That is Roadblocks services, HR Bridge is engaged in what excites Open Mind the most!

Challenges are the milestones on the helping companies in building long They are making a positive impact on road to success. Being an outsourcing term relations with its employees, the the lives of so many people that the company, the horizon ahead will most valuable of all investments. HR team is excited every morning by the always remain crystal clear: Open Bridge connects employee with the prospect of making a few more souls Mind has to put customers first. Team company, dissipating all the HR related happy today. Their excitement for the at Open Mind believes in the information and furthermore adds future stems from their resolve to make philosophy of working for their clients, value by transferring the transactional a perceptible impact in the HR and looking out for their pain areas and workload of the HR managers to their Healthcare Industry by bringing in working out an appropriate solution for trained resources. more humane touch between service them. providers and patients.

As a part of their HR services, they Services Open Mind Offers also offer HR Shared Services for Open Mind offer core services to help companies who have their offices organizations work better and profit spread across various locations in more. They offer Tele Health India. Outsourced HR shared services Services, which are designed to make from Open Mind have seen a major certain that patients (customers) stay retail company, saves their core happy with the medical institution. A process areas costs in the range of 50happy customer is better than a 60%.

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CXO Standpoint

The ‘Big’ Technology Ride: What it Means for Business Transformation and the Shift!

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any times you might have heard people saying that ‘Change is the ultimate law of nature, and every single thing in this world is inherently subjected to change.’ We all have to agree that technology and evolution have similar story as ‘change’, and over the period of time, technological development has mastered our human race in the most spectacular way. The scale, scope, and complexity of this change are vastsomething that is beyond and above our limitations and experience. Neither have we had a complete idea that how this change took place nor we are absolutely confident about the future progression. But one thing that is sure is its dynamic effect on the socioeconomic, cultural and industrial sphere of our society.

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The BIG Impact- 200 Years of Industrial Revolution: Ever since the dawn of the industrial revolution, the socio-technological paradigm in industrial structure has seen a visible shift. With each passing day, technology is becoming more and more scientific. And not just the origin is scientific in nature, but also the entire development process and fundamental idea and knowledge behind the technology has an experimental touch. So whether it is about the discovery of artificial intelligence or the advent of superconducting material, every story

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has similar components like technological invention, extraordinary application, super material and advanced economy.

Three factors that have extraordinarily supported the technological shift: •Speed: The pace with which the technology is advancing is phenomenal. In comparison to the previous stages, the latest evolution is at an exponential pace.

vast amount of data available to the user over the cloud- from the use of new software to the discovery of drugs; the advancement of technology drives every single sphere. We can see how the digital technology is interacting with the biological domain every day to give rise to some new heights of innovation. The professional domains are combined as the roles of engineers, designers, architects and conceptual thinkers are collective.

Perks of Technological Advancement: •Technological advancement has •Scope: As technology is connecting paved way to higher income levels. billions of people through smart With the rise in global revenue, the devices at unprecedented power and storage options, the scope is unlimited. GDP of nations are improving, and as people are able to earn more, it is •System and its impact: The emerging developing their buying behavior and socio-economic culture. technology thrives on innovation system, and the impact is ever •Technology is becoming a synonym to promising. comfort. It has raised the ‘Quality of Living’ As people are able to live a Emerging Technologies in Recent comfortable life, there is higher Times: contentment and satisfaction. The The technological breakthrough in world is becoming a happier place. domains like artificial intelligence, robotics, IoT (internet of things), 3-D •Technology is improving our printing, nanotechnology, efficiency levels. It is making the biotechnology, quantum computing, world a ‘preferable’ space to live and etc. is magnificent. As we find more than that; it is developing our cult ourselves surrounded amidst artificial zeal for competition. intelligence (such as in automobiles and virtual assistance), we are simply •With integrated technologies, we now blown away by the way computing is understand the power of collective riding the technology drive. It is the comfort. For instance, if you have a power of computing that makes the

CXO Standpoint

Mr. Paramjit Anand Executive Director Acreaty smartphone, then you can use it for multiple purposes like •If you are planning to go online with your business, make network security a major concern. calling, messaging, browsing, filming, booking a cab, watching a movie, listening music, making quick payments, •Research for the best Social Media options for a winning etc. digital presence.

•Technology has rationally dropped the cost of transportation and communication. The global supply chain •Introduce innovation through BYOD (bring your own is as lucrative as ever. Economic growth is ever rising, and device) concept to employees. the cost of the trade is diminishing.

About Mr. Paramjit Anand How IT Businesses/ Start-ups can take benefits Mr. Paramjit Anand is the Executive Director at Acreaty since 2001, a leading global management consulting firm •Don’t scrimp on technology- it is a tool to improve the with the core set of offerings including Business Strategies, productivity and communication channels of your Process and People Outsourcing, complete HR solutions, business.

Training & ITES. Acreaty emerged as a key market player in the past decade and has strongly positioned worldwide •Manage and know your online data with the help of with an extensive geographical footprint across India, USA, analytics. It’s insightful.

UAE & Ghana. Mr. Anand is a professional & an •Embrace cloud technology to modify your data space and entrepreneur with over 20 years of experience, including general management of small to large size organizations; utility. corporate development, business operations, complete HR operations, product marketing, and strategy across the •Make your business contactable through mobile globe. friendliness.

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Chalk Talk

Will Outsourcing Continue to Grow in the Coming Years?

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n the early 90s, outsourcing started as a revolutionary phenomenon of propelling unskilled work from developed countries to developing countries, has adept prodigious growth over the past 10 years.

Today, after more than a decade of outsourcing, the triumph of outsourcing is being catechized. Now, the question arises will outsourcing continue to ourish or be curtailed by force in the coming years? Also, will the advantages of outsourcing become overshadowed by governmental pressures and rising offshore outsourcing costs?

Industry specialists, who have been scrutinizing the pros and cons of

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outsourcing, perceive that the future of outsourcing will perpetuate to remain secure particularly due to several beneďŹ ts that outsourcing brings both to the offshore provider and the buyer.

The beneďŹ ts of outsourcing are manifold - the most important being cost-effectiveness and better infrastructure and this has led to its sustained growth.

Few years back several outsourcing specialists prognosticated that cost savings would no longer be the major advantage of outsourcing due to the increasing cost of living and technological advances. But the monetary woe brought on by the year 2008 to 2009 pecuniary crises has made the whole notion of cost saving even more important. With the economic recovery still unsure cost Cost Savings Will Continue To Be an saving remains the prime reason for Advantage outsourcing to India?

In the early years, one of the major advantages of outsourcing was the Core Business Activities Will Be mammoth difference in cost.

More Focused Organizations were able to curtail their Upcoming trends in outsourcing points overall outlay considerably by paying to the vital change of focus from the less than half the wonted amount in outsourcing of non-core services to the salaries to their offshore outsourcing core business functions. Most partners. businesses, with a remarkable number

Chalk Talk

of SMEs, consider fully outsourcing their IT department, Exponentially Outsourcing and Cloud Sourcing Will not only to save money, but also to gain better qualified and Grow and Merge skilled experts to generate high quality solutions.

Industry specialists who have been noticing the advantages of outsourcing and cloud sourcing prognosticating that In India, especially IT outsourcing, is on the mount due to cloud sourcing will shortly merge with the existing outsourcing market and give better opportunities for the the profusion of experienced professionals who have the whole outsourcing industry. In general, businesses are methodologies, resources and skills taking to create highpushing towards cloud solutions for various reasons like, grade results. scalability, pliability and cost savings, outsourced IT services will necessitate for exodus of existing Benefits of Outsourcing Smaller Projects infrastructure and services for making them cloud enabled.

The future of outsourcing will be observing rise in the outsourcing of smaller projects. Although bigger This prime advantage of outsourcing will be convenient for organizations will continue to outsource huge projects to infrastructures supported by cloud resources as well as prime service providers, there will be an expansion in smaller buyers, looking for pliable and specialized smaller other small outsourcing providers. providers to support them in realizing newer business ideas.

Furthermore, outsourcing is awaited to increase drastically This advantage of outsourcing will be more relevant to entrepreneurs, who spent several years observing from the in the coming years. It is just because globalization which inevitably links the world’s economies leaving no room for sidelines and those who want to benefit from the individualism. Organizations will not be able to meet outsourcing action. several challenges; they come-up with relying independently on their own internal resources but will have Outsourcing of smaller projects will succor companies, specifically those looking outsourcing as a way to resurrect to look further for more cost-competitive and reliable their businesses as the economy rebounds. Outsourcing to sources. And this is where outsourcing and various profits it India will also continue to grow due to a gush in smaller IT brings with plays an extremely valuable role. service deals from initial buyers.

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Sun Dew Solutions: Driving Innovation in Business!

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good way to avoid any out-of-control business situations or to entrust business processes for efficient outcomes, one can focus on Business Outsourcing. Whether it is managing your accounting process, setting up marketing strategies, transaction processing, IT management or inventory management, it is always better to hire a professional third-party company to get better business output.

Inception Story of Sun Dew Solutions Sun Dew Solutions formally kick started its journey with a small team of 3 people in 2007 to establish their existence in this global marketplace.

Although the initial years were extremely tough, it taught hard lessons of entrepreneurship that slowly made the dreams of Sarbajit Das, Founder & CEO become stronger than ever. The more the failures came, more the determination got set in him. The challenge was ultimately to overcome all the difficulties and spread the wings someday. It was definitely not an easy path, but the journey gave a lot of learning experiences throughout and made Sarbajit stronger as a person and as an entrepreneur.

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6 years later in June 2013, Sun Dew Solutions was incorporated as a Pvt. Ltd. company and the organization

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Sarbajit Das Founder & CEO

began a new journey all together.

Riding on a huge market experience of last few years, the organization was reenergized with renewed passion, ambition and new horizons to grow.

As on date, Sun Dew Solutions Pvt. Ltd. feels proud to have worked with

160+ clients across 18+ countries, delivered more than 650+ projects comprising Websites, E-Commerce Portals, Business Process Automation Applications, Mobile Applications, BI & Predictive Analytics solutions and various product developments.

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Services Sun Dew Solutions Offers Sun Dew Solutions Pvt. Ltd. is primarily software development and technology consulting company, offering the following services categorized under two broad sections: Business Services Vertical: 1. Custom Application Development 2. Enterprise E-commerce 3. Enterprise SMAC (Social Mobile

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innovation, creativity, passion and precision which helps them to achieve excellence all the time.

Relationship with Clients Sun Dew Solutions over the years have earned the faith and trust of each and every client they have worked with and The big differentiator against the thus have 95% client retention till competitors over the years has been the date amidst this highly global Value Add that Sun Dew Solutions competitive marketplace. The main have provided in every engagement till USP of Sun Dew Solutions is date. Sun Dew Solutions owns their “Customer First”. They create customer’s objective of any initiative relationships, nurture it and sustain that they might take and strive to them on a long term basis. achieve the same through thick and Sun Dew Solutions’ Prospective Currently, Sun Dew Solutions is emerging as a promising player in the Travel Retail & the Duty Free Business Sector and is working with global brands to help them empower their IT and online presence. They are also deeply involved with multiple diversified projects which are both technology intensive as well as business critical from other sectors involving global locations.

Our DNA stands for Lean Methodology, Quality Assurance, Process Driven Approach, High Customer Satisfaction and step by step growth

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Analytics Cloud) Solutions 4. Mobile Application Development in Android and iOS Platforms 5. Business Intelligence and Predictive Analytics 6. Enterprise Web Development 7. Bespoke Product Development

thin with them. They always follow the path of being a “Partner” to their customers rather than being just another “Vendor”.

Key Values to Overcome Roadblocks The key values of Sun Dew Solutions are Honesty, Passion, Dedication and Consulting Services Vertical: Determination to succeed against all adversities. They have been successful 1. Staff Augmentation in sowing the seeds of their Company 2. Business Process Consulting Culture and DNA within each and every team member and the same gets Drivers of Sun Dew Solutions reflected in their internal recruitment As an organization, they DREAM BIG policies as well. to ACHIEVE BIG! The DNA of Sun Dew Solutions gets reflected in every The dreams were and will always sphere of their organization, be that in remain BIG at Sun Dew Solutions. The the work they produce, the quality of initial steps were indeed difficult, but people they have in the team, the types unless they have faced those of projects they commit and engage challenges Sun Dew Solutions could with and also the work atmosphere not have learned the art of combating within their organization - it inspires those and reach where they are today.

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Sun Dew Solutions has bootstrapped themselves from Zero to cross 1Cr in 2015-2016 and is striving to maintain a sustainable growth to reach their goal of 2 Million Dollars by 2019.

Furthermore, Sun Dew Solutions are seeing areas of Africa, East Asia and the Middle East growing from strength to strength and having a huge demand in the type of services they provide.

They also see a massive opportunity as a company in the vertical of Business Intelligence and Analytics in the coming years. Additionally, IoT is another vertical that excites them to work in, especially technology that involves wearable devices.

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Web Research Services: Online Marketing Experts

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his company is certainly the answer when thinking about comprehensively marketing your business online that will ensure increased traffic, increased site conversion, pre-selling your products or services and managing online relations. Web Research Services has proven online marketing strategies that guarantee to give these desired results as they specialize in digital marketing services that will help you relax while you watch your online sales soar.

Pioneer behind Web Research Services Siddharth Samel, Founder Director & Chief Marketing Strategist is a serial entrepreneur.

He is qualified in PGDBA and Masters in Marketing Management from Pune University. Siddharth is certified as ‘Marketing Strategist’ from United Kingdom. He started his venture in 2004 with Web Research Services and then later diversified into other streams. He is also a guide, consultant, business trainer, and mentor to over 35,000 people globally. Siddharth started doing business at a young age and now has an experience of over 15 years having built many profitable ventures.

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Web Research Services is a winner of ‘Business & Service Excellence Awards’ in 2012 for the Best Internet JULY 2016 |

Siddharth Samel Founder Director & Chief Marketing Strategist

Business Marketing Company, Siddharth was awarded the title of ‘Excellence Guru’ in 2010 and now once again his company has earned the Title of ‘10 Most Valuable Outsourcing Companies 2016.’

Services Web Research Services Provides Web Research Services operates majorly in the US and European markets. It takes the credit of providing ‘Online Business Consultancy’ to

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more than 400 companies across the globe. The expertise of the company is in the areas of business consulting, digital marketing, online brand reputation management, affiliate program marketing & management, social media marketing, search engine marketing, viral marketing, digital advertising and much more.

Not many Indian companies are able to retain their clients for long term without any contracts but Web

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Video Streaming’. Companies in India and abroad outsource their healthcare software development requirements to DHPL. Strategies of Web Research Services Siddharth adds that there can be no better competitive strategy than winning the hearts and developing trusted relationship with the clients.

WRS has gained that winning edge by delivering performance and results that

We provide end-to end internet marketing services and solution giving our clients the “edge” to attain their buisness objectives

Company’s businesses come from varied industries like Web Research Services into online business consulting, Siddharth Samel Institute of Entrepreneurship Development dedicated to creating and supporting new age entrepreneurs, Vive Institute which helps in providing education to the unqualified professionals and Doctorlogy Healthcare Pvt. Ltd. (DHPL) which is into healthcare software and mobile app development.

Their Healthcare Software development company is the first one to offer a solution of ‘Online Instant Doctor Consultation Service via Live

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Research Services boasts of retaining their overseas clients for several years together. WRS not only provide services to its clients but also trains local candidates in new age online business promotion techniques.

not only wins the customer’s trust but also develops strategic business relationship.

There were downtimes faced by WRS but their determination to give a great customer experience got them back to the upstream and also earned accolades.

Siddharth says, “Regular communication with the customers is very important, especially, when the customers who outsourced the work to you, have never seen you. WRS has a policy of answering all emails in less than 24 hours and that has helped them a great deal. It really keeps the clients happy.”

Commitment with Clients Clients say that WRS does not believe in sustaining the competition but they create business plans to beat the competition right in the face to create a winning edge. Web Research Service’s clients are most fascinated by their 5 services which include reliable service, radiant team energy, rewarding business strategies, reporting and result generating ability.

Prospective of Web Research Services To ensure that you are in the fast paced Internet is an ever changing technology. On top of that, the way environment, it is important to be people do business has changed from proactive. By habit, Web Research time to time. Clubbing both, business Services team work on a proactive on the internet adds to the dynamism. basis than being reactive. This is The team at Web Research Services another important aspect which helps loves this dynamic environment. them edge over competitors. The company is proved that in the end, it is Siddharth adds, “What is most exciting is that you are responsible for creating important to be really good at work brands and ensuring business growth and performance that no competitor using internet media that changes can beat. every day. Internet will see many changes in the future and will even Key Values to Overcome the change its form. All this is so Roadblocks Online business and digital marketing exciting!” are dynamic channels. WRS has always believed in continuous learning and enhancing the customer experience to overcome the business challenges.

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Enterprise Mobility Challenges - IWORKTECH’s Experience While Developing Its Mobile Platform Development for Lifestyle Segment

Interview with Insights Success Q. How IWORKTECH has contributed for innovative technology in a current IT space?

The fast pace of today’s world brings with it many distractions and less time to relax. It’s easy to forget what your body needs. Luckily, the very mobile device that sometimes acts as distractions can also be used to promote healthy living.

These mobile apps can help you track and improve your personal health metrics. The best part is that most of these can be used on the go-even when you are sleeping.

IWORKTECH has developed a platform which allows one to build app on Andorid and iOS easily. The platform is developed using Xamarin.

Atul Gunjal CEO IWORKTECH

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Recently using this platform IWORKTECH has released an application for a lifestyle company based out of S. E. Asia.

Q. What were the main considerations you kept in mind while introducing Xamarin?

While developing the platform IWORKTECH the major considerations were Enterprise Mobile Application, Mobile Software Development Life Cycle, Mobile testing.

After a lot of research on various tools, platforms and environments available in the market, Xamarin was selected. Developing a common platform, and also releasing apps in the different domains, has helped IWORKTECH to build a mature Xamarin development unit.

According to you, what are the challenges of Enterprise Mobile Application?

Since the last decade Enterprise Mobile Solutions are experiencing increase in: Maturity, Security, development and testing complexity, scalability of the solution itself,

Mobile Software Development Life Cycle A lot comes into play, even when you develop a small single app. In this you need to develop the application, release it in the market place, and gather users experience and response. Additionally, you need to keep on adding new features, new capabilities so that the user’s interest is maintained and you can continue to have market leadership and remain ahead of your competitors. Also there is a challenge of supporting various devices that keep on coming in the market.

This life cycle needs to be supported in the mobile application. We found that Xamarin provides us an environment which is secured and can integrate with the backend system easily.

Xamarin’s cross-platform development environment allows us to create rich native applications by keeping large percentage of code common. It allows us to achieve the following: Q. What challenges you faced in Mobile Testing and how do you address those?

With mobile quality challenges such as device fragmentation, app complexity, fast release cycles, and high mobile user expectations, it becomes very difficult to monitor the user experience and quality of a mobile app.

Support various types of devices, Maintenance of application, Support of new release of the Oss, Response time.

Mobile Enterprise Application - Requirements

Embracing new innovations in apps and quickly evaluating compatibility and quality requires adopting a mobile testing solution with access to the latest hardware and software from a variety of vendors. With the help of Xamarin Test Cloud we are able to address these challenges.

About Atul Gunjal Atul Gunjal, CEO of IWORKTECH, Pune, India, is an alumnus from College of Engineering, Pune. Atul is a serial Entrepreneur having over two decades of rich experience in IT Industry.

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CXO Standpoint

SOCIAL MEDIA ENGAGEMENTS: Living Up to Customer Expectations

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ith 2.3 Billion active social media users across the globe - according to 2016 social network usage report by Global Web Index - it is no surprise that social media marketing strategy has become an integral part of every organization’s marketing plan.

Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, Tumblr, Myspace, Blogs… you name any social media channel and you will find organizations trying hard to engage with their target audience to promote their brands. Almost every day, we witness organizations’ coming up with innovative marketing campaigns to engage with their target audience in order to build a strong brand presence and drive higher sales.

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In this age of digital connectivity, customers welcome these engagements with open arms and to some extent even with open pockets to interact with brands and drive higher sales.

Hence, organizations are witnessing fair amount of success from these campaigns. However, customers’ expectations from these social media interactions are not just limited to purchase transactions. They turn to social media channels as a means for instant resolution for the product or service problems they are facing. Customers view these social media channels in a far greater role of an instant and transparent customer service desk.

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Today’s generation believes in instant gratification and they expect resolution to their product/service related issues immediately. No longer are they content with the traditional channels of resolution like helplines, FAQs, or support emails. They are not ready to put up with automated and delayed responses. Consumers are looking for immediate connect with their product/service providers and expect a more personalised resolution of their issues. Failure to respond to the customer in a TIMELY and PERSONILISED manner can be devastating for your brand and can lead to huge customer drop off.

It is one thing to use social media for creating brand presence but it is altogether a different thing to use social media for customer care. Achieving this balance between Social Media Brand Awareness Engagements and Social Media Customer Care Engagements is no easy task. It requires a sound IT infrastructure in place that can share information in real-time across business units and various hierarchies in order to make quick customer facing decisions. It is this need that has led to the advent of SOCIAL ENGAGEMENT CRM. Social Engagement CRM is a powerful CRM technology that equips sales, marketing and services teams of

CXO Standpoint

organizations were only able to get demographic insights about their customers like age, gender, geography, marital status etc. but with social analytics tool, you are exposed to a plethora of personal insights on social media. You can now get to know about your customers likes, dislikes, sentiments towards your brand.

Using this information you can now customize your products and offerings as per customers’ expectations and further do a personalized service delivery to convert negative sentiment to a positive one.

organizations with cutting edge social tools to connect with customers as well as critics and gain insight how they really feel about your product and services. The popular tools covered within Social Engagement CRM are: • Social Listening: Social Engagement CRM allows you to harness the power of social media to identify and assess what is being said about your brand, product and/or services on the social media channels. Social Listening will enable you to spot trends, identify key influencers and receive alerts on how people feel about your business.

Accordingly, one can make informed decisions and drive sales and service conversations more effectively.

• Social Analytics: With Social Engagement CRM, you can gain valuable insights about your customers and target audience previously not available. Traditionally

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• Social Engagement: With social engagement tools, engage and interact with your customers, brand advocates and brand detractors on social media. Improve your social media presence by engaging with social communities with rich multimedia and drive endto-end customer experience by creating CRM actions from social posts. Build deeper relationships with customers by engaging with social communities on Twitter or Facebook and other popular social media channels using your corporate or personal profiles.

Key Takeaway - Make sure to create the right balance between your Social Media Brand Awareness Engagements and Social Media Customer Care Engagements. This is no easy task and do not think twice before seeking external professional help to achieve this balance. At Tectura, we help organizations to build a strong Social Engagement IT infrastructure, powered by Microsoft Dynamics CRM, to create the perfect balance but at the end of the day it’s the culture within an organization which maintains this balance for the years to come.

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CXO Standpoint

Chetan is committed to Tectura’s drive to deliver exceptional and sustained value to the clients.

Chetan joined Tectura India as Corporate Operations Director in April 2009. With an extensive and diverse experience of over 26 years in the areas of technology and consulting business, Chetan crafts Tectura’s strategy for business in India, and is the primary decision and policy-maker, setting the tone for company’s values, ethics, and culture.

In this capacity, Chetan provides complete leadership on strategic and operational issues. A proven leader with deep expertise in executing on strategic global, regional, and local initiatives and goals, Chetan manages growth of Tectura India’s business, profitability, and customer satisfaction. With a passion for mentoring and coaching, Chetan builds up the path for enterprise leadership team. Chetan leads relationship management with Microsoft and various channel partners. His focus for business excellence has helped Tectura India achieve many awards from Microsoft locally and globally.

Chetan holds a BE degree in Mechanical Engineering and MBA in Marketing Management from Gujrat University.

Chetan Pathak Executive Vice President, Tectura India

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