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RM is a quite long-term strategy, when it comes to the field of communication, with the primary focus on customers. The main goal of CRM is to primarily focus on better understanding of the customer needs and identifying their specific needs. Taking this significance of CRM into consideration, eWay-CRM was incepted to provide the best in class CRM solutions. In an interview with Insights Success, Jan Lalinsky the CEO and Co-founder & Roman Stefko, CTO and Cofounder share valuable insights which eventually paved the way of success for the organization. Below are the highlights of the interview. Kindly take us through a detailed overview of eWayCRM. We are a team of determined professionals from all around the world sitting in Prague and Kansas City. We focus only on eWay-CRM, a CRM tool for Microsoft Outlook. For more than 10 years, we have been helping companies in managing their sales, projects and customers. Our strong focus gives us the opportunity to do one thing and do it well. We have thousands of users from individuals to multinational corporations. We are not industry oriented and such a broad range of various kinds of clients helps us get the best from different areas and offer a flexible product. Our customers come from different parts of the world. Mainly from the United States and Canada, but also from European countries such as United Kingdom, Czech Republic, Germany, Slovakia, etc. We have clients in Asia and Australia too, but we tend to keep our focus on the North American and European market.
matters under control and sort all communication history. As they work with Outlook, they insisted to keep the software as an Outlook addin. This is how eWay-CRM 1.0 was born. Soon, our parent company realized the potential of such a product and they turned it into a complex CRM software. Could you throw some light on your mission and vision statement? eWay-CRM® helps companies worldwide be truly effective. We have been determined in following this mission for more than 10 years. That is also why eWay-CRM® is embedded straight into Microsoft Outlook. This way, we are able to transform the well-known Outlook environment into a full-featured CRM tool for managing clients, sales, and projects. Moreover, you can create professional bulk e-mails. How do you diversify your company’s offerings to target the audience? Our product is integrated right within Microsoft Outlook. There are plenty of great web-based competitors, but we believe, that people need one great and effective tool. Since most companies use Microsoft Outlook, we decided to embed eWay-CRM right into it. What innovative measures has eWay-CRM undertaken to stay ahead of its competition? We understand that every business is unique. Often, two CEOs of different companies from the same industry run their businesses differently. We believe that a software should adjust to company needs and not the opposite. This is why we made eWay-CRM extremely flexible.
This orientation forces us to work in different time zones in order to make sure that all customer requests are being properly handled.
With the level of customizations, we are able to compete biggest players at a reasonable price. We provide large database of tutorials and if customers don’t have time to set up eWay-CRM by themselves, we provide a team of highly experienced consultants who do it for them.
Our product was originally created in our parent company MEMOS Software as a custom-made software for an international team of lawyers. They needed to keep their
How is eWay-CRM upgrading itself with the volatile technological advancement in order to offer disruptive products or services?
32 | January 2020
www.insightssuccess.com
