The
PERFORMING
Best Solution Providers 2020
The Science-First Relationship Marketing Hub
Pini Yakuel Founder & CEO
O
ptimove’s mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hundreds of leading brands of all sizes, including Staples, Deezer, GVC, Family Dollar, Groupe Dynamite, Paper Source and Sweaty Betty. Optimove employs over 250 people in its United States, United Kingdom, Singapore, and Israel offices. The company was founded and operated as a bootstrap company from 2009 to 2016, when it received 20M in
38 | January 2020
growth funding. Optimove generated growth and profit from the day of its inception to present day, thanks to its smart and talented employees who continuously raise the bar on innovation and solutions. As a company, Optimove is proud to have been included in Gartner’s Magic Quadrant for the past few years, and in the Forrester’s Wave for the first time in 2019. Helping Clients Gain Insight Optimove aims to help its clients understand their customers, while using advanced predictive analytics models to foresee trends and behavior. As a company, Optimove practices what it preaches. The organization is constantly evolving and developing in order to offer its clients the best technological solutions for their marketing needs. Optimove is a company that thrives on www.insightssuccess.com
