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Dr. Manik Reddy Pullagurla Founder & CSO Dr. Jagadeesh Babu Rangisetty Founder & CEO

Biophore:

Transforming Chemicals into Medicines

Editorial

ar from being a gimmicky way to gather more data on customers and sell them more things, Internet of Things has the power to transform industries, businesses, and people lives. Today, with the embarkment of Internet of Things, we can say that everything and everyone is connected. This technological and social shift of this magnitude is felt by every sector of the economy, every human being and every sector including Healthcare. Internet of Healthy Things (IoHT) bridges interoperability challenges to change radically the way in which healthcare is delivered, driving better results, increasing efﬁciency and making healthcare affordable to all.

Connected Healthcare: The Internet of Healthy Things

Interconnected devices have been introduced to patients in several forms. Whether data comes from temperature monitors or electrocardiograms, tracking health information is vital for all patients. This creates an opening for smarter devices to deliver more valuable data, lessening the need for direct patient-physician interaction. Connected smart devices facilitate real-time data reporting primary monitoring systems, making the monitoring live and exceptions can be responded to quickly. Just imagine the value to a patient whose irregular heart rate is obtained by a smart wearable device triggers an alert to the cardiologist, who, in turn, can call the patient to seek care promptly. Or an implanted device monitoring a patient’s diabetic’s blood sugar, movement, skin temperature and more, and notiﬁes an insulin pump device to regulate the dosage. Remote monitoring enables healthcare providers to keep track of high-risk patients frequently, allowing earlier intervention before a situation converts more severe. This disruptive innovation led by IoHT is also providing an opportunity to reduce the cost of healthcare delivery. A recently published research shows that with remote patient monitoring for the heart, asthma and diabetes patients will allow a total saving of $200+ billion mainly due to the elimination of redundant and wasteful expenditures. All these approaches will help to create products that engage enough with patients to assist them in crafting health goals which are appropriate to their life. Adopters of the Internet of Things in Healthcare are rising steadily which delivers very compelling messaging, sustain engagement and provide powerful motivators to make health and wellness a part of our everyday lives.

Sugandha Sharma

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“Artificial Leaf” Assures Fuel from Sunlight and Water

t took millions of years of evolution for plants to be the most efficient harvesters of solar energy on the planet. Much experimentation is underway into ways to artificially mimic photosynthesis in devices like artificial leaves, but scientists at the Harvard University have successfully produced something they’re calling an “artificial leaf.” This artificial leaf harvests energy from sunlight through a chemical process called photosynthesis which can turn sunlight into the chemical fuel that can be stored and used later, allowing to run low-powered electrical devices. The artificial leaf is a silicon solar cell with multiple catalytic elements bonded onto its two sides, and it needs no wires or control circuits to work. Researchers claim that it can convert solar energy to biomass with 10 percent efficiency, far above the 1% seen in the fastest-growing plants. This efficiency rate is much higher than naturally occurring photosynthesis, which converts only 1 percent of solar power into the carbohydrates consumed by plants, and it could be a milestone in the shift away from fossil fuels.

Daniel Nocera, a professor at Harvard University, who has pioneered the use of artificial photosynthesis, says that this system devised by him with his colleague Pamela Silver completes the process of producing liquid fuel from carbon dioxide, water, and sunlight. According to the Nocera, “This is a true artificial photosynthesis system before people were using artificial photosynthesis for water-splitting, but this is a

JULY 2016 |

true A-to-Z photosynthesis system, and we’ve gone well over the efficiency of photosynthesis in nature.” “While the study shows the system can be used to generate usable fuels, its potential doesn’t end there,” said Silver, who is also a Founding Core Member of the Wyss Institute at Harvard University. Dubbed “bionic leaf 2.0,” the new system builds on previous work by Nocera, was full of many obstacles. The major one among those challenges was the fact that the catalyst used to produce hydrogen -- a nickelmolybdenum-zinc alloy -- also created reactive oxygen molecules that attacked and destroyed the bacteria’s DNA. To avoid this problem, researchers were compelled to run the system at high voltages, resulting in reduced efficiency. Nocera said the system is already capable enough to consider possible commercial applications but within a different model for technology translation. Though there may yet be scope for further increases in efficiency. Working in association with the First 100 Watts program at Harvard, which helped fund this research, Nocera wishes to continue improving the technology and its applications in nations like India with the aid of their scientists.

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Corporate Ofﬁce Insights Success Media and Technology Pvt. Ltd. Ofﬁce No. 513, 5th Floor, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra - 411017 Phone - India: 020-69400110 | USA: 302-319-9947 Email: info@insightssuccess.com

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Dr. Jagadeesh Babu Rangisetty Founder & CEO

Cover Story

Biophore: Transforming Chemicals into Medicines

rug is chosen primarily for their active ingredients. Active Pharmaceutical Ingredients aka, Active Pharmaceutical Ingredients or bulk drugs are portions of any drug, which are active and impart its therapeutic value. Thus, depending on the drug’s administered dosage, the reactions and results differ. Certain drugs are comprised of more than one kind of API.

Any drug is composed of two components or aspects. The ﬁrst is the actual API or Active Pharmaceutical Ingredients, which is the central ingredient. The second is known as an excipient. This refers to the substance inside the drug or formulation. Regardless of where the active pharmaceutical ingredient is made, companies must adhere to strict safety and quality standards set by the country where it will be used. As a result of lesser molecules getting approved in the market and generic-drugs emergence, Big Pharma companies are increasing their focus on generic versions of the drugs. Meanwhile, emerging generic players are competing with the big pharma players and are raising their R & D investments and increased focus on the generic-drug market. This heavy competition is forcing the players to have the early access to API. Launching generic API is a challenging proposition requiring rigorous scientiﬁc research, enormous risks of costly failures and validation trials. With hard work and rigorous R&D, these challenges have never inhibited Biophore in becoming a leading APIs supplier. Biophore develops the APIs for new Generic Drug using processes which do not infringe the branded drug’ patents and has become the most trusted R&D driven company focusing on creating superior value and proposition by providing ‘end to end’ APIs solutions and achieving excellent satisfaction through continuous innovation.

Cover Story Biophore has two USFDA approved world class manufacturing facilities along with two state-of-the-art R&D set-ups and a business office in New Jersey, the USA for operations support. R&D center at Hyderabad is the main center and has an area of 60,000 sq.ft. Visakhapatnam’s Facility is a small set up to support the central R&D. The company owns 40 DMFs and 50 patents in the field of process and polymorphs which show the dedication towards the research and development. Meet “Magnum Opus” of Chemistry Dr. Jagadeesh Babu Rangisetty, Founder and Chief Executive Officer (CEO) of Biophore, serves on its Board of Directors. In this role, Dr. Jagadeesh is responsible for providing direction and overseeing the company’s growth as a global generic API’s R & D enterprise. With 22+ years of handson research experience, Dr. Jagadeesh brings key insights into day-to-day operations ensuring effective delivery mechanisms are in place, compliant with global standards. Previously, Dr. Jagadeesh has served as the Vice-President and founding partner of Navita LLC, USA. Dr. Jagadeesh is viewed as an expert in the field of Medicinal Chemistry and Drug Discovery, and has over 70 patents, has authored numerous articles in leading medical publications. He holds a Ph.D. from BITS Pilani and obtained his postdoctoral and research experience at VCU, VA. “Our aim is to place Biophore in the midst of most reliable knowledge based firms in the API sector in the immediate near future through customer-focused approach,” asserts Dr. Jagadeesh Babu Rangisetty. Dr. Manik Reddy Pullagurla, Founder and Chief Scientific Officer (CSO) of Biophore, also serves on the Board of Directors. Dr. Pullagurla has 16+ years of rich research experience in the academia and the Industry. His foresight and attention to details have facilitated Biophore achieve success. With over 45 publications and patents Dr. Pullagurla is well respected amongst the Medical and Pharmaceutical fraternity. He

Dr. Manik Reddy Pullagurla Founder & CSO

Cover Story holds a B. Pharm (Hons.) from BITS Pilani and Ph.D. from VCU, VA. He gained his post-doctoral experience from UGA, GA. “We are prioritizing our research and development efforts in the areas of complex chemistry and characterization, and categorize our APIs based on the therapeutic indications they cover and by their dosage forms,” assures Dr. Manik Reddy Pullagurla. Biophore Foundation: No Secret of Success, Only Hard Work Biophore was founded by Dr. Jagadeesh Babu Rangisetty and Dr. Manik Reddy Pullagurla in 2007. Dr. Jagadeesh hails from village Chiluvuru of Andhra Pradesh. He always had a dream of starting his own business or a pharmaceutical company. But being from a middle-family, lack of capital from father’s Govt. job and lack of previous experience limited the dream of starting a pharmaceutical company. To pursue the dream, Dr. Jagadeesh felt the importance of higher education, and this paved the way into the research. Dr. Jagadeesh joined BITS Pilani where he pursued his Masters in the field of Medicinal Chemistry, and the passion towards the research motivated him to focus on drug discovery. BITS Pilani, which he adores a lot transformed his personality and sown the seeds of entrepreneurship. As a passionate chemist and as an aspiring entrepreneur, Dr. Jagadeesh felt that real contribution to the field could be made only through research that is useful to discover new drug. He then approached industry experts and entered into “first of its kind” collaboration at BITS Pilani and successfully developed several leads for drug candidates to treat brain related disorders and to treat malaria. His research at BITS lasted for six

years for which he was awarded a Ph.D. in Medicinal Chemistry. His intense desire for research and fascination towards brain disorders made him attracted towards works of Dr. Professor Richard A. Glennon, who was one of the pioneers in the ﬁeld. Impressed by Jagadeesh’s research and achievements, Prof Richard offered a position in his department at Virginia Commonwealth University to continue his research in the area of Drug Abuse, Drug Dependence, Migraine, Alzheimer’s for six years and published in several prestigious journals. It is during the same period when he met Dr. Richard Glennon’s another student Dr. Manik Reddy, Post Graduate in Chemistry and Ph.D. in Medicinal Chemistry. Meeting Dr. Manik was a fortunate stroke of serendipity for Dr. Jagadeesh. The duo shared interests and passion towards chemistry, and their association grew closer and stronger. These strong ionic bonds of friendship latter laid the foundation for Biophore. In 2002, Dr. Jagadeesh with his few other friends started a company Navinta in the USA, which developed technologies for complex generics. Though Dr. Jagadeesh was quite satisﬁed with the venture, he was also enduring his dream of starting a company in India. His dream was on the verge of realization when Dr. Manik liked the idea. With the undying ambition to start a pharmaceutical company in India and with strong belief, both Jagadeesh and Manik moved back to India to start a technology development center with the same model. Research in India, then and even to an extent now is more through the traditional approach with a lack of proper infrastructure which made the duo work harder to keep their ambition alive. The transition from being a successful start-up to a take-off was a tough task, but the struggle never hindered the

ultimate goal. Biophore has filed 40 DMFs as a whole since its inception but the last three years have been exceptionally good in which the company filed 25 DMFs. They believe that this could contribute well to the Generic Pharmaceutical industry. Biophore’s R&D portfolio encompasses projects of different natures covering New Chemical Entities (NCE), Generic APIs, Niche APIs, grandfather products and few excipients diversified across different therapeutic areas and at the various stages of development. Niche APIs covers the following therapeutic areas of Oncology, Multiple Sclerosis, Topical Medications, Contrast/ MRI Media, Diagnostic, Iron/ Ferric Products. Biophore is quite successful in this area, and they plan to invest more in this area to maximize specific opportunities that involve patent challenges and complex chemistry. “We aim to position ourselves as the most trusted API source across all therapeutic segments,” says Dr. Jagadeesh. Biophore: Family of Superlative Experts Dr. Jagadeesh feels that the employees are the extended family and reason for company’s growth. He believes that the performance of the company lies with employees and is proud of the low attrition in the company and loyalty towards the organization. Dr. Jagadeesh always remembers the cooperation of employees and the contribution they made when the organization was going through a rough phase. He also reminisces the days when employees offered the company to pay lesser salaries and how they dedicated themselves to fulfill commitments and develop the organization. To give back, Biophore introduced a unique performance based appraisal system which facilitates the employees to benefit beyond their

Cover Story

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We strive to keep ourselves updated with the latest trends in the field of

pharmaceuticals and deliver the products with an unrivaled quality and compliance

salaries. Dr. Jagadeesh, whose education was funded by relatives, feels that family and economic status should not be an obstacle to education. His vision motivated Biophore to start a program which sponsors several schools and students who are willing to pursue higher education. Jagadeesh wishes to extend this to many more schools as the company grows bigger. Aiming High & Dreaming Big The company always strives to keep updated with the latest trends in the ﬁeld of pharmaceuticals and to deliver the products with unrivaled quality and compliance. Biophore is working in three primary areas where to see growth opportunities as described as below; Firstly, further broadening of the product range. Secondly, on exploring the markets like Latin America, Middle East, and ROW, which till now were untouched by them. They currently supply APIs to about 100 companies across US, EU, India and few other markets. Thirdly, penetration into the US market which contributes to a signiﬁcant chunk of their revenues &

the European and Indian Market. To support the plan, Biophore has invested into its new and manufacturing facility which is set to be operational in 2018. In the US, they are focused on strengthening their working relationship and product engagement with current customers and simultaneously penetrating the market irrespective of the size of the customer business. Having maintained relevance as an API manufacturer for about nine years, Biophore is aiming to evolve into one of the most trusted sources in the API segment. Their research that once began as the small lab in Hyderabad has grown into a 60,000 sqft state-ofthe-art facility. Full-Fledged facility with the strength of about 250 scientists, exemplifying their focus and dedication towards the pharmaceutical research. “We are one of the largest suppliers for a couple of Contrast Media APIs in the Europe. Being successful with the diatrizoic acid derivatives and now are planning to develop and commercialize gadolinium-based

products and iodine-based contrast media,” divulge Dr. Manik Reddy. Biophore’s major challenge for the products selection is the patents and polymorphs. Dr. Jagadeesh firmly believes innovation as a component of the success for any organization those banks on technology. Innovation at Biophore starts with identification and selection of differentiated products. The challenge to maintain the uniqueness of portfolio involves two most important aspects. The first aspect is to select a product with complexities which made it less competitive and the other aspect is to see that the chosen product is a low volume and also involves multistep synthesis. And that's how the areas of Biophore’s research are APIs for Oncology, Peptides, contrast media and diagnostic agents. As the thought for the future, Biophore is poised to be a full-fledged Research & Development company with 300 scientists and supporting staff this year by September and aspires to be positioned to be in top 10 suppliers of APIs to Regulated Markets in near future.

CEO OF THE MONTH

Neotia Healthcare Initiative Limited: Bringing Signiﬁcant Difference to the Way People Live

he progress made by different healthcare organizations and the valuable contributions made by the individuals to the healthcare segment across eastern India is remarkable. The progress in infrastructure and service development in healthcare throughout the eastern zone has been considerable. The private sector of eastern Indian healthcare is now at par with the best of the country in terms of available infrastructure and the delivery of tertiary level services at a superlative value for money. Healthcare organizations are getting more accustomed to increasing patient awareness and expectations and having to rise to the occasion. Now, patient delight is replacing patient’s satisfaction. Competitive advantage in healthcare services built on trust is how patients recall services in today’s date.

Mr. P. L. Mehta Managing Director

14 JULY 2016 |

The story of the impressive growth of India’s healthcare sector records as many challenges as opportunities. Employability is a major challenge & a rising skill gap to be one of the key barriers of progress in the healthcare sector. Skilled nurses & technicians like cath lab, radiology and imaging professionals, and paramedics are in critical supply state. Conquering all the

mentioned and incomprehensible hurdles, Ambuja Neotia Group has emerged as a prosperous triumph in the Health Services.

Neotia’s vision is to create joy by making a positive difference to the way people live. They pledge to harness the best talents to achieve the mission of creating exceptional high-quality residential, commercial, hospitality, healthcare and education infrastructure that provides holistic solutions to people’s needs while upholding the highest standards of trust, integrity, service and corporate social responsibility. The Group has championed the cause of woman and child healthcare by its flagship unit Bhagirathi Neotia Woman & Child Care Centre in Kolkata. The Neotia Getwel Healthcare Centre, Siliguri is the first multi-super-specialty hospital in North Bengal. Genome - The Fertility Centre, one of the most reputed chain of fertility solution provider in eastern India. A highly qualified nursing team is one of the USPs of our models of care. They are specially trained to handle patients with a customized focus on their personalized needs and care. Above all, warmth, patience and smiling faces make their facilities feel like a ‘home away from home.’ The detailed introductions to the different services provided by Neotia’s Group are as follow; Neotia Healthcare Initiative Limited Neotia Healthcare Initiative Limited is the healthcare arm of the prominent and the diversified Ambuja Neotia Group, which has interests in real estate, hospitality, healthcare, and education. The Healthcare vertical comprises of Hospitals like ‘Neotia Getwel Healthcare Centre’, the first multisuper-specialty hospital in North Bengal & ‘Bhagirathi

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We are known to pay special emphasis to design and aesthetics in a way that all our projects are enduring and appealing as well as sustainable and viable for the future

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The Core- Ambuja Neotia Group Ambuja Neotia is one of the most eminent and influential corporate houses headquartered in Kolkata with its infrastructures branched in real estate and recent forays into hospitality, healthcare, and education. The company, under the stewardship of Mr. Harshavardhan Neotia has been responsible for landmark projects in and around Kolkata such as Udayan, Kolkata’s first Condoville created around the Public Private Partnership model, City Centre, the mall that went on to re-write several retail rules, Fort Raichak, Kolkata’s first luxury weekend getaway and the pastoral hamlet by the Ganges, Ganga Kutir amongst many others.

Neotia Woman & Childcare Centre’, the super-specialty hospital offering cutting-edge women and child care in Kolkata, Infertility clinic ‘Genome - The Fertility Centre’, a chain of State-of-the-art Infertility management centers across West Bengal and neighbouring states, ‘Neotia Academy of Nursing’, A world class Nursing institution afﬁliated for GNM courses with Indian Nursing Council (INC) & West Bengal Nursing Council (WBNC) & for its B.Sc. (N) courses with INC, WBNC & West Bengal University of Health Sciences & Neotia Mediplus, a chain of community OPD clinics & diagnostic centers in Kolkata. Genome - The Fertility Centre GENOME was born with a vision to facilitate the process of conception through Assisted Reproductive Technology for couples facing fertility related issues and to further the cause of Fertility services by way of implementing extensive Research, Training and Development exercises in this ﬁeld.

Bhagirathi Neotia Woman & Child Care Centre Bhagirathi Neotia Woman & Child Care Centre (BNWCCC) is the only state-of-the-art hospital for woman and child healthcare in eastern India. The need for an integrated healthcare facility for woman and child healthcare was acutely felt in West Bengal. It is with this objective that Bhagirathi Neotia Woman & Child Care Centre was built up to offer world class “Super Specialty Healthcare Services” at affordable prices. Neotia Getwel Healthcare Centre Neotia Getwel Healthcare Centre is the most unique healthcare initiative of Ambuja Neotia group in the North Bengal Region. This 250 bed multi super-specialty hospital aims to provide integrated medical care to a wider range of patient population with its state-of-art infrastructure and unparalleled medical facilities. It focuses to fulfill the divergent health concerns of people efficiently & ethically. The Leader Leading Multiple Projects A successful leader is one who believes that the fulcrum of any successful service organization is its people. Mr. P L Mehta is one of the successful leaders who proudly proclaims that the goodwill he has earned as a pioneer, is largely due to the caring professionals he possess in his profession. The strong internal growth has been further augmented by the passion to deliver quality service, unquestioning loyalty, dedication, proficiency and wonderful proactive approach. Mr. P. L. Mehta, Managing Director of Neotia Healthcare Initiative Limited, has more than thirty Years of professional experience in Academics, Manufacturing and Healthcare. He is also the Vice Chairman of the hospitality division of Ambuja Neotia, Director of Genome - The Fertility Centre, Director of Neotia Getwel Healthcare Centre & CEO and Vice Chairman of Bhagirathi Neotia Woman & Childcare Centre, Park Hospitals Ltd.

Mr. Mehta is a Fellow Member of the Institute of Chartered Accountants of India and also a Fellow member of the Institute of Company Secretaries of India. He owns a Master’s Degree in Business Administration from the Kansas State University, the USA in the year of 1986 with specialization in marketing. He is educated at the La Martiniere School, Kolkata, graduated from St. Xavier’s College, Kolkata & obtained his Post Graduate degree in

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Accountancy from the University of Calcutta. Simultaneously during this period he did his chartered accountancy and company secretaryship followed by his Law degree from the University of Calcutta. Mr. Mehta has been associated with the Ambuja Neotia Group since 1994, and his first assignment was heading the Corporate Affairs & Finance in Ambuja Cements. Subsequently, the group forayed into healthcare, and he became the CEO of Bhagirathi Neotia Women and Child Care Centre and went on to expand the healthcare business as it is today. Subsequently, he accepted the opportunity to head Neotia Healthcare (NHIL). Mr. Mehta is also associated with the Association of Hospitals of Eastern India [AHEI] as Vice-President & also with the Healthcare Subcommittee of CII where he plays an active role. ‘Dominating the Hindrances’ Creating superlative value for the patients and simultaneously delivering unmatched service experience has led the Neotia Group to appear as a clear winner in the competition. They achieve the Value creation by leveraging the strength in organizational efficiency in terms of centralized & efficient procurement, talent sourcing & optimization of operating costs. The unparalleled patient experience is accredited to their uncompromising quality touch points in nursing care, clinical care & associated hospital support services. The capabilities in identifying emerging landscape focus on Patient Safety and Clinical Quality, Shifting Toward Digitization, Models of care, Leadership skills and Quest for Excellence are few of the key values which helped the group to become prominent. Also in all its projects, Ambuja Neotia is deeply mindful of its environmental responsibility and creating spaces that offer a better and greener life. Building on the experience & expertise, Neotia Group is now ready with a pan-India growth strategy to deliver an unprecedented number of high-quality projects in the forthcoming years. In addition to holistic residential townships, they are building more malls, hospitals, IT Parks, luxury resorts, business hotels & educational institutes.

ENTREPRENEUR OF THE MONTH

Cloudnine: A Celebration of Life!

child is life’s greatest gift, and pregnancy is one of the most magical experiences nature can offer. The conﬁrmation of pregnancy marks a new journey for the couple and overwhelms the family with an array of emotions and questions that are best answered by a reputed mother & baby healthcare provider like Cloudnine, India’s leading chain of maternity hospitals. Dr. R. Kishore Kumar founded Cloudnine in 2006 to realize his vision of high-quality healthcare in India, on par with international standards. He pioneered this concept of maternal healthcare in India with “Cloudnine” a facility dedicated to providing exclusive and comprehensive services in maternal and child care. As the founding Chairman and Senior Neonatologist, he has been instrumental in securing the pinnacle attained by Cloudnine today. Dr. Kishore is an internationally acclaimed neonatologist who has worked on four continents over the course of his career - covering North America, UK, Asia and 12 years in Australia.

At Cloudnine, they not only offer the best in healthcare services to a pregnant woman but also focus on pregnancy being a period of wellness

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Dr. R. Kishore Kumar Founder, Chairman & Senior Neonatologist

and not illness! The pregnant woman receives excellent medical care at the hand of their doctors, nurses, lactation counselors, Lamaze therapists, and nutritionists set in a technologically superior facility that offers 4D scans, foetal anomaly studies, stem cell banking services, etc. The emphasis is to celebrate this journey of pregnancy by offering baby showers, “Management of Baby Affairs” (MBA) workshops to the couple and ANC classes in a happy and caring environment, trusted by over 30,000+ mothers.

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We strive to provide the highest level of service to our guests. Our aim is to “Wow” them and to give them an enjoyable and memorable experience. This is our guiding principle in all our decisions

Their consultant obstetricians are the leading practitioners in their ﬁeld. Mothers-to-be who choose Cloudnine for maternity care can be certain that they will receive the highest quality specialist in pregnancy care. Cloudnine’s fully equipped luxury rooms and suites offer the ideal setting for this joyous moment, and will not, even for a second, let you feel like you are away from home.

Pregnancy is one of the most exciting times in a woman’s life, but it brings along with it a lot of changes to your body and lifestyle. For this, ‘Prenatal workshops’ at Cloudnine provide a wealth of knowledge to parents-to-be and give the opportunity to ask all those little questions, you were too embarrassed to ask or forgot to ask. Every pregnancy and birth is unique, and everyone has questions and fears about childbirth and becoming a parent. For that, Cloudnine’s prenatal classes, conducted by a specialized team, address those worries. They encourage both partners to attend these classes. Prenatal classes are time well invested, and there is evidence to afﬁrm that women cope better with their labour JULY 2016 |

Cloudnine’s LDR’s - Labour, Delivery and Recovery rooms - provide mothers-to-be a homelike atmosphere. Thanks to their LDR, expectant mothers are no longer required to be moved from one place to another and can experience an uninterrupted birthing process for the duration of the labor, delivery, and recovery period. Designed to provide the feel of home each LDR is furnished with an advanced multipurpose bed and all the equipment necessary for a safe and comfortable delivery. Mothers-to-be can even bring along their favorite music and play it during labour to help them relax!

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“We understand that your life takes a colossal turn the moment you ﬁnd out you are expecting a child. Our aim is to work in partnership with you throughout your pregnancy, providing all of the services you will need, including full antenatal care, your preferred or medically-required delivery option, and of course, postnatal care,” says Dr. Kishore.

if they have attended prenatal classes.

Their state-of-the-art Operating Suites have the latest technology to perform requisite procedures. They are equipped to handle any complications, ensuring the wellbeing of both mother and child. The high level of infection control maintained in the OT ensures faster recovery for patients.

At Cloudnine, their standard practice is to have a Paediatrician present with the Obstetrician during a C-section, to ensure best outcome for the newborn. Their unmatched early neonatal survival rates of 99.72% are a testament to their high standards of care and among highest in the country.

With foetal medicine emerging as an independent specialty, they have created a specialized foetal medicine unit to monitor high risk pregnancies by focusing on the special needs of the baby and performing interventions, if needed, whilst in the womb. Cloudnine units also boast of state-of-the-art 4D real-time ultrasound imaging system, which is used in analyzing fetal development. “You and your partner can share the experience of seeing your baby grow and mark the milestones in development as your pregnancy progresses,” says Dr. Kishore. This technologically advanced, high

resolution system produces 4D images of your baby, updates it in real time and helps to see the baby moving on screen.

The NICU unit in Cloudnine hospital has all the modern facilities and certified by the ‘National Neonatology Forum that is the mainstay of ICU services in India.’ Their Neonatal In an endeavour to enhance customer Intensive Care Unit is certified by the convenience at Cloudnine, they have National Neonatology Forum as Level started the initiative Cryonine – a stem III - the highest level of intensive care. cell banking facilities in association It has the most advanced equipment in with Life Cell. Cryonine is formed to the world like GE Giraffe incubators safeguard the interest of moms-to-be and all required infrastructure to care who wants clarity on cord blood bank. for sick babies including ventilation, Cloudnine ensures it supports couples HFOV and Nitric Oxide, amongst other to make the right decision and backs facilities. They provide specialized them with high service levels. nursery care for babies from 24 weeks gestation onwards. Premature babies Cloudnine is dedicated to women and (born before 37 weeks & after 24 children. “We deal with any kind of weeks gestation) and sick babies are woman and child health issue and not clinically assessed and cared for in the just maternity. Our experienced NICU until they can be transferred to gynecologists are adept at addressing the ward. any gynecological issues and surgeries. Our specialist paediatric The Fertility services at Cloudnine services are also well-recognized and provide a safe, supportive and we have reached a new milestone by comforting environment to help the opening Bangalore’s first private couple as they understand that this is a sector Children’s Hospital,” asserts very distressing phase for a couple and Dr. Kishore. they need a reliable expert to turn to.

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Cloudnine’s specialized fertility experts are highly experienced professionals who employ latest technology and strict processes to ensure their success rates are amongst the highest in the country. The array of awards conferred on Cloudnine is a testimony of their continuous efforts to provide excellence in clinical care and outstanding customer service. The latest award they have been conferred is the 2016 Economic Times for Best Healthcare Brand (Women and Child Category) by the Honourable Minister for Health and Family Welfare, Government of India. Other distinguished awards received by Cloudnine in 2014-15 are: Australia Service Excellence award, Best PE/VC backed Healthcare Company, Pride of Karnataka, and Benny Award for compensation and beneﬁts in healthcare.

The

10 MOST VALUABLE HEALTHCARE

SOLUTION PROVIDER Flourishing Healthcare Sector of India

n the terms of revenue and employment, Healthcare is one of the largest and vast sectors of India, and the Healthcare Industry comprises the Pharma, Biotech, Hospitals, Clinical Trials, Outsourcing, Medical Equipment, Medical Devices, Health Insurance, and Medical Tourism. The Indian healthcare division is expanding at a brisk pace due to its strengthening coverage, services and rising expenditure by public as well private players. India’s competing authority lies in its large pool of well-trained medical specialists. India is also cost effective as compared to its peers in rest of the Asia and Western nations. The cost of surgery in India is around one-tenth of that in the US or Western Europe. Today, the Indian healthcare market is meriting US$ 100 billion and is expected to grow to US$ 280 billion by 2020 and a Compound Annual Growth Rate aka CAGR of 22.9 %. Healthcare services like hospitals, nursing shelters, diagnostics centers and pharmaceuticals constitute 65% of the total healthcare market. There is still a signiﬁcant opportunity for enhancing healthcare considering that healthcare spending as a percentage of Gross Domestic Product (GDP) is rising. Rural India in total accounts for over 70% of the total country population, is set to emerge as a potential demand source. India is still in need of 600,000 to 700,000 additional beds over the next ﬁve to six years, indicative of an investment opportunity of US$ 25-30 billion. The average investment size by private equity funds in healthcare chains has already increased to US$ 20-30 million from US$ 5-15 million, as per PriceWaterHouseCoopers. The importance and usefulness of the Healthcare Industries and Hospitals have made Insights Success to shortlist few companies which are suitable for the listing of “The 10 Most Valuable Healthcare Solution Provider, 2016.” These are the companies who are providing the best Healthcare solutions while setting the industry standards. Our cover story for this magazine, ‘Biophore’ is one of the Most Valuable Healthcare Solution Provider Company, stands alone in the Healthcare Industry, and develops the APIs formulations for new Generic Drug. Biophore is focusing on creating superior value and proposition by providing ‘end to end’ APIs solutions and achieving excellent satisfaction through continuous innovation, and leaving the mark in the research & development space.

The

10 MOST VALUABLE HEALTHCARE

SOLUTION PROVIDER

Neotia Healthcare Initiative Limited www.ambujaneotia.com

Mr. P. L. Mehta Managing Director

Neotia Healthcare Initiative Limited is the healthcare arm of the prominent and diversiﬁed Ambuja Neotia Group, which has interests in Real Estate, Hospitality, Healthcare, and Education.

Atlanta HealthcareTM www.atlantahealthcare.in

P.K. Jain Founder & MD Vibhor Jain CEO

Atlanta Healthcare is the India’s No.1 Air Puriﬁer Brand making a difference with their pioneered air puriﬁcation technology in the country.

Biophore www.biophore.com

Dr. Jagadeesh Babu Rangisetty Founder & CEO Dr. Manik Reddy Pullagurla Founder & CSO

Biophore is an R&D driven company which develops the APIs for new generic drugs.

Cloudnine www.cloudninecare.com

Dr. R. Kishore Kumar Founder, Chairman & senior neonatologist

Cloudnine is a facility dedicated to providing exclusive and comprehensive services in maternal and child care, which includes Maternity, Gynecology, Pediatrics, Intensive Care, Fertility, and Stem Cell Banking.

DDF Healthcare Consultants Prof Amit Bose Pvt. Ltd. Shobhit Chauhan www.ddfgroup.com & Saurabh Chandra www.ddfhealthcare.com Co-Founders & Directors

DDF Healthcare Consultants established in 1997, is a unique hub of skill sets, leading healthcare consultancy organization, providing research, analysis, and consultancy services, in various ﬁelds.

www.healthcareconsultingservices.in

Amit Sontakke Managing Partner & Principal Consultant

Healthcare Consulting Services is healthcare advisory & consulting ﬁrm was established in Mumbai, rendering end to end solutions to hospitals and healthcare institutions with their marketing strategies, and assisting hospitals with operations management.

Hosmac India Pvt. Ltd. www.hosmac.com

Dr. Vivek Desai Founder & MD

Hosmac India is a pioneering name in the ﬁeld of Hospital Planning & Management consultancy in India.

MEDALL Healthcare Pvt. Ltd. www.medall.in

Raju Venkatraman MD & CEO

MEDALL Healthcare (Medall) is South India’s largest & India’s fastest growing integrated diagnostic services provider, with over 2,500 competent and committed individuals and with over 200 MD Radiologists, Pathologists, Biochemists, and Microbiologists.

Sun Narula Group India www.sngindia.org

Puneet Narula Director (Projects & Technical Head) Pankaj Narula Director (Marketing & Business Development)

SNG India is leading Healthcare & Medical Equipments, providing high-tech Healthcare Automation in the space of Healthcare Logistics, Hospital Pharmacy Automation, Hospital Warehousing, and Stores Automation.

Tribeca Care Pvt. Ltd. www.tribecacare.com

Tamojit Dutta & Prateep Sen Founder & Co-CEOs

Tribeca Care is one of India’s premier Home Health Companies that delivers personalized care to patients in the comfort of their homes. Recovery at home is typically cheaper, better and more convenient than in a hospital setting.

Healthcare Consulting Services

Atlanta Healthcare : Trailblazers in Air Filtration Technology

ir pollution has been a significant concern in India for more than a decade, and it’s just that it never got the right attention. One of the key reasons for the same is that on occasions, the health impact of air pollution is long term and therefore people tend to ignore the short term symptoms. Accordingly, public at large needs to be made aware of such health impact and provide them with the solution which can help them to tackle this health hazard. While various initiatives to curb air pollution are executed, Atlanta Healthcare in parallel is offering effective products in the form of Air Purifiers and pollution masks to not only help the impacted segment breathe pure and stay healthy but also have to save millions of kids and newborn from bronchial diseases. Atlanta Healthcare is the India’s No.1 Air Purifier Brand with an endeavor to help everyone breathe pure air and make a positive impact for generations to come. The company is also collaborating with Governments and Municipal authorities to help work out implementation plans to curb air pollution.

Splendid Leadership P.K. Jain, Founder & Managing Director of Atlanta Healthcare, with more than 40 years of experience in manufacturing and chemical sector, started Atlanta Healthcare in 2010 by

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P.K. Jain Founder & Managing Director

Vibhor Jain CEO

The

10 MOST VALUABLE HEALTHCARE

SOLUTION PROVIDER

launching the first range of Air Purifiers in India. Since the appreciation of the impact of air pollution in our daily lives was limited, he saw this challenge of the future and invested time and effort in building this market segment in India, and launched Atlanta Healthcare. His role has been instrumental in Atlanta Healthcare’s ability to create new products and develop special purpose filtration technologies customized to Indian environmental conditions. His experience in manufacturing and execution of institutional projects is a key contributor in enhancing Atlanta Healthcare’s presence in the B2B segment. Vibhor Jain, CEO of Atlanta Healthcare, is having over 15 years of experience in consulting firms including Arthur Andersen and EY LLP. His background in business strategy has helped Atlanta Healthcare implement an asset-light operating model for both B2B and B2C segments. Vibhor has been focusing on Atlanta Healthcare’s growth strategy including new product development, newer markets and a robust distribution strategy that can support its ambitious growth plans. Pioneers in Air Purifier Technology Atlanta Healthcare Air Purifiers are the most advanced Air Purifiers in India offering a variety of applications. Air Purifiers are built with unique, MultiStage Air Filtration Technology to beat India’s severe air pollution levels. Purifiers are equipped with a variety of patented, scientifically designed air filters which can be used for a wide range of air purification needs to remove any pollutant from the air like Smoke, Dust, Bad Odor, Pollen, Airborne Infections, PM10, PM2.5, Volatile Organic Compounds, Harmful Gases, Fine Paint Vapour.

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‘iClusterTM Technology’ which is Atlanta Healthcare’s unique air puriﬁcation technology focuses on eradicating various pollutants present in the environment and is very effective in Indian conditions. This technology utilizes synchronized multi-stage intelligent ﬁltration to provide pure air, which clearly differentiates the company from a technology standpoint from the competitors.

We need to ensure that we attack the cause of air pollution. We are almost reaching a no point of return when it comes to air pollution, and if we do not act now, we shall have our next generation suffering from severe health ailments and reduced productivity

Solutions Driving Growth The company estimates that the industry size for air purifier appliances in India is approximately INR 100 Crores and is likely to grow to approx. INR 3,500 Crore by 2020. Atlanta Healthcare is already one of the leading brands in this segment and plans to continue to dominate this segment. According to P. K Jain, “We plan to continue being a focused company targeting newer products and solutions around Air Quality and purification. While 2016 would focus on the development of channel and distribution, in 2017 the company plans to focus on backward integration to build larger manufacturing capabilities.” New Segments, New Opportunities, New Growth Atlanta Healthcare is providing sustainable, economical and at the same time cutting edge solutions to the problem of air pollution. Their aim is to deliver solutions based on customer needs and accordingly over the last seven years the company has customized products to work efficiently in Indian environmental conditions.

“In the coming 9-12 months, one would see a series of new products in In addition to this, Atlanta Healthcare the air pollution segment being has specific offerings in the form of launched by Atlanta Healthcare to customized products for various complete the value chain,” says applications where there are significant Vibhor. concerns or impact on outcomes because of air pollution like Hospitals, Their new product segments will IVF Labs, Data Centers, Crèches, harness the power of the “Internet of restaurants, bars, nightclubs, etc. Over Things” which will change the way we 500+ institutions [which include 20+ control the quality of air in our homes, consulates, 50+ hospitals / IVF workplaces and cities. The company is centers, 25+ hotels, etc.] use Atlanta working on solutions to provide “Pure Healthcare air purifiers in addition to Air as a Service” (PAAS), which will an enormous home-based consumer take air purification to the next level of segment. evolution in Smart Homes and Office Solutions.

Health Bulletin

F 26

or the ﬁrst time, in the modern medical history, US-based researchers have grown a living bone in the lab to repair craniofacial defects (large defects in the head and face of the patient). It was experimented on pigs with bone damage and obtained to be better at regrowing bones than other methods. This breakthrough will help in improving treatments for people with craniofacial defect and injuries. This

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has been made possible by a new technique which utilizes autologous stem cells derived from the sample of recipient’s fat which precisely replicates the original anatomical structure of the bone. In this new method, unlike different procedures where a scaffold is implanted to promote the growth, the bone was ﬁrst grown externally in the scaffold before implanting. This new technique developed by Gordana Vunjak-

Novakovic, a professor at Columbia University is recognized as a medical breakthrough of this century. According to Vunjak-Novakovic, “We’ve been able to demonstrate through a clinical-size porcine model of jaw repair, that this bone, grown in vitro and then implanted, can seamlessly regenerate a signiﬁcant defect while providing mechanical function.” Also, she asserts that the

quality of the regenerated tissue, including vascularization with blood perfusion, exceeds what has been achieved using other approaches. This step is forward in improving regenerative medicine options for patients with craniofacial defects.

regeneration in complex craniofacial defects of the head and face. Further, Vunjak-Novakovic said that now, An unanticipated outcome was that the tissue engineering is indeed changing lab-grown bone, after implantation was the way we approach tissue repairing, drug testing, disease modeling. “We gradually substituted by new bone developed by the body, a result which now can control the cells to work for was not seen with the implantation of a us and make tissues the way we need, by providing bioengineered conditions Researchers from Louisiana State scaffold alone, without stem cells. that mimic their native milieu,” she University and the Tulane University added. “Our lab-grown bone works as an in the U.S., made a scaffold and bioreactor chamber based on pictures ‘instructive’ template for existing bone The way regenerative medicine efforts of the jaw defect, to render a precise remodeling rather than as an absolute are currently underway experimentally anatomical ﬁt. Recipient’s stem cells implant,” said Vunjak-Novakovic. “It for virtually every type of tissue and are isolated from a small fat aspirate makes our implant an integral part of and, in just three weeks, developed the the patient’s bone, allowing it to adapt organ within the human body, time is not far when we will not need organ bone within a scaffold constructed actively to the changes in the body donors, but the organs will be grown in from the bone matrix, in a custom throughout its life,” she added. labs from our cells which will also designed perfused bioreactor. The increase the chances of its acceptance scaffold they built has unique Researchers now incorporate a by the body. advantages for clinical application cartilage layer in the bioengineered because it enables bone formation living bone tissue to analyze bone

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without the use of growth factors, and also provides mechanical function.

DDF Healthcare: Leading Healthcare Consultancy providing ‘end-to-end’ Solutions

he Indian healthcare division is expanding at a brisk pace due to its strengthening coverage, co-operation and rising expenditure by public as well private players. The shift in the Government’s focus on better healthcare facilities and patients care facilities in the country has facilitated the investment and healthcare infrastructure development by the private sector - ultimately, increasing the number of hospitals, use of advanced diagnosis technologies, cutting-edge medical equipment. Managing a hospital is also the most difﬁcult component in the success of the massive investment that the client makes to conceive a project. Healthcare infrastructure requires extensive support and ancillary services which complement patient care. DDF Healthcare Consultants (DDFHC) is a pioneering name in the ﬁeld of Hospital Planning & Management Consultancy in India. DDFHC offers the broad range of healthcare services provider to meet these growing challenges in a changing environment. DDFHC professionals, in conjunction with their Center for Health Solutions, bring the innovative strategies and perspectives motivated by deep industry research to help clients lead their organizations effectively into the future. Saurabh Chandra Co-founder & Director

28 JULY 2016 |

The

10 MOST VALUABLE HEALTHCARE

SOLUTION PROVIDER

Excellent Leadership Prof. Amit Bose, Co-founder & Director of DDFHC, a graduate from the University of Roorkee (now IIT) Roorkee. Prof. Amit is the driving force behind the company, and he leads the team of experts in various ﬁelds for implementation of projects of various magnitude and nature, ranging from the planning of townships to creation of built forms. He has worked in India and abroad in diverse ﬁelds, ranging from teaching and research to development planning, policy planning, and disaster management and having an experience of more than three decades. Shobhit Chauhan, Co-founder & Director of DDFHC, is an architect from the University of Bombay and has an expert keen acumen for Project Planning, Administration, and Project Management. He heads the Business Development Division and has been involved in conceptualization to commissioning of large projects. His forte lies in mentoring and developing creative talent by leading various design teams of health and industrial projects. Saurabh Chandra, Co-founder & Director of DDFHC, a graduate of the University of Bombay, has more than 15 years of project planning, monitoring and execution experience. He heads the Architecture Division of the organization and looks after international collaboration and overseas projects including master planning of Dubai Outlet City. His interest in technology has kept DDFHC ahead all times and has provided an edge to DDFHC by developing new presentation techniques and imaginative ideas.

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Broad Spectrum of Healthcare Services Since its inception DDF Healthcare Consultants has grown rapidly to become a unique hub of skill sets which cuts across various facets, provides the entire range of services that any health care service provider, may require; undertaking market research, feasibility studies, detailed architectural design, project

Our objective is to become one of the leading Consultants in Healthcare Planning, Engineering and infrastructure operations in the

is happening or what going to happen, you can advise the client the current things to follow,” says Saurabh Chandra. Successful Team, Successful Company DDF Healthcare Consultants has the excellent, motivated crew of highly qualiﬁed and accomplished Doctors, Architects, Engineers, Healthcare Experts, Business Administrators and Project Managers. These experts have vast experience in managing healthcare projects of diverse nature & capacity, and providing ‘end-to-end’ healthcare solutions. It starts from the feasibility of any medical facilities which need to put up, to the actual delivery of the project with including all the things like; equipment, planning, project management, environing the clients, etc. to provide end-to-end solutions for healthcare consultancy. Key personnel of DDFHC have worked in India and abroad and have won competitions and awards for outstanding work.

“When we start with the project, technology is changing every months or quarter, for this, we have a co-ordination, equipment procurement, specialized team, which keeps a tag commissioning assistance, conducting and focusing on the new technologies operational audit for existing hospitals. and then give advice to the client The primary services company accordingly,” asserts Amit Bose. provides are Project Conceptualization, Infrastructure DDFHC is involved in lots of projects, some of them are; private hospital, Planning, Service Planning, medical colleges, organizations, Equipment Planning, Organizational Development and last but not the least institutes, etc. one of their very prestigious projects is Tata Memorial Project Management & Hospital Hospital. Also, in future, they have a Operations. vast plan to cover the list of healthcare projects. “Our biggest trend is ‘In-depth analysis’ we are good at analyzing and advising accordingly. So once you have in-depth knowledge of what

world

CXO Stanpaoint

Healthcare in India - A First Mile Problem By Gaurav Vij, Founder of Allizhealth

ealthcare in India is at a unique crossroad. While it boasts of some of the ﬁnest physicians, low-cost treatment, and affordable medications, it is reeling under the pressure of skewed doctor to patient ratio, information asymmetry, and a highly unregulated marketplace. We have made rapid advancements in areas such as banking, telecom, and manufacturing, but, innovations in healthcare, for varied reasons, seem to be concentrated in solving the problem of few while leaving the majority to work their way through without much assistance.

improve on our abysmal health indices, we have concentrated our efforts in primarily improving the last mile issues while turning a blind eye to the equally critical ﬁrst mile problems.

What is a First Mile Problem? “I’m too young to worry about heart disease,” “I’d know if I had high blood pressure because there would be warning signs.” “My family has a long history of Diabetes, and I can’t escape it,” myths like these are indicative of the true issues which need addressing. Recently, a leading organization unveiled its non-invasive breast cancer screening device, and the promo In recent times, there has been an carried women walking into a increasing diligence towards improving diagnostic center for her annual breast the standards of healthcare in India. cancer preventive check-up and being Various initiatives by both Govt. bodies screened with this new device. and private players (Established and However, what experts failed to Startups), targeted at both urban and question, was, why would that woman rural population, are aimed at walk that mile to the center in the ﬁrst improving the reach and quality of place? Is she aware that she needs to care. However, in this pursuit to go for such regular screenings?

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This is what, we, at AllizHealth, believe is a classical ﬁrst-mile problem. A situation where people despite having choices at hand, are unable to select one due to lack of adequate context or a holistic understanding of their body and health. Every year, roughly 5.8 million Indians die from heart and lung diseases, stroke, cancer, and diabetes. In other words, 1 in 4 Indians risks dying from a Non-communicable disease before they reach the age of 70. Part of this problem is precisely due to this lack of early warnings or inability to put the pieces together and make an informed decision. A person might have an access to the best weight management app or ﬁnest of wearable, but, if there isn’t adequate knowledge of the perils of high BMI, why would she act? The Opportunity The enormity of this challenge certainly creates as big an opportunity.

CXO Stanpoint

Gaurav Vij Founder Allizhealth The proliferation of smartphones, access to the internet and an increasingly “click” friendly population does provide an opportunity to leverage technology and address the ﬁrst mile challenges. As per Gartner report, healthcare IT spend in India is expected to rise 3.4% to $1.2B in 2016. Same time, the total preventive care market in India is estimated to be over ~$800M. The big opportunity thus lies in coordinating the initiatives in both the sectors to build an ecosystem which starts with the basic fundamental of helping people understand their health better and then hands holding them resources to manage their health effectively. At AllizHealth, we are building such a health platform which would help people ﬁgure their risks early and then use various resources to track and manage the same. By virtue of our association with some of the leading insurance and care providers in India, we are now managing the health of over 500,000 users across India. Using advanced analytics, various medical models, and predictive algorithms, we

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are able to predict accurately the risk of every individual to various health conditions ranging from diabetes, CVD, CHD to mental and emotional health. Once we have figured the risks, our automated care program ensures that users are encouraged to manage their risks and adhere to their personalized care plans. Once we have helped our users figure their risks, it opens up avenues to hand hold them to various care management options. Recommending calorie counting apps to wearable’s, reminders on medications, online lab test booking, medical second option, doctor chat to comprehensive condition management programs; the platform has the potential then to tie up various last mile niche service options. Thus the platform, by way of addressing the first-mile issue of risk identification and user health education, helps build the complete preventive care ecosystem. The Road Ahead Addressing the first-mile problem would involve unearthing health

problems even before they exist. The key to doing so would depend on well we are able to encourage users to provide that information and secondly, how effectively we are able to analyze the same and get back to the user with meaningful interpretations. It would also involve collaboration between all the stakeholders involved starting from insurance companies, healthcare providers, pharmaceutical companies to various niche providers such as healthcare at home services or wearable device manufactures. So far, the industry has thrived on a lack of user participation in managing his/her health and relying entirely on the care giver to take the decisions on their behalf. However, if we are to improve on the abject state of healthcare in India, we have to build a user-centric system driven by the core objective of helping users ﬁgure their health better and have all the information on their hands to make informed health decisions. We are quite optimistic and believe, that the next wave of healthcare innovation in India would be focused on addressing fundamental issues and not try to replicate the solutions from the west. About AllizHealth Founded in 2013 and based out of Pune, India, AllizHealth is a health tech venture in the preventive care space. It was founded by Mr. Chinmoy Mishra, Dr. Rasmi Mishra, Mr. Gaurav Vij and Mr. Dhairya Gupta. At present, it is a 30 member team backed by Mumbai Angels and with some of the leading physicians on its board. Through its proprietary health management platform, AllizHealth is looking to address the growing concern of Non-Communicable and lifestyle related diseases in India.

Healthcare Consulting Services: Preparing Hospitals for KPI Excellence

n the recent years, the landscape of the Healthcare Industry has changed with the advent of technology. Just a few years ago, hospitals infrequently saw the need to advertise and promote, or market its brand in India. The healthcare ecosystem was much simpler and straightforward. But all that has transformed over the past 20 years and has grown more sophisticated. Better hospital infrastructure, establishing a standard of excellence and marketing & media planning for hospitals is almost an obligation. The marketplace is much more competitive, and each healthcare institution is jockeying for an advantage. Often, hospital marketing and their media planning are stringent which makes it challenging, but Healthcare Consulting Services has emerged as an expert, rendering end to end solutions to hospitals and healthcare institutions with their marketing strategies to espouse and leverage brand positioning as a growth strategy and also assisting hospitals with operations management.

Meet the Maestro The bellwether of transformation was founded by eminent professional Amit Sontakke, Managing Partner & Principal Consultant Healthcare Consulting Services (HCS). Amit is having very productive and fruitful experience in the ďŹ eld of Hospital Operational Management and proďŹ ciency for optimization of resource deployment in existing

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Amit Sontakke Managing Partner & Principal Consultant

The

10 MOST VALUABLE HEALTHCARE

SOLUTION PROVIDER

facilities and superﬂuous business generation in the unit/hospital/project. His core skill is to achieve faster market response and decision making, increase performance, reducing cost and strengthening competitive advantage for Healthcare projects. He is a Master of Business Administration (MBA) in Hospital Administration from Institute of Management Studies (IMS), Indore in 2001 and he has completed advanced course in Senior Management Program from IIM Calcutta in 2013-14 . He is having 16 years of experience in the major Multi-specialty Hospitals & Multinational Companies namely Hinduja Hospital, Manipal Group, Reliance ADAG Healthcare in senior positions. He has been instrumental in developing Health Management vertical (India Operations), as a Vice President of Alere Medical, a Global MNC. During this time he got global exposure of healthcare market & opportunity to meet healthcare professionals in Atlanta, Seattle, San Francisco, Taiwan, Malaysia & Paris to exchange ideas for business model validation.

medical professional consultants, human resource allocation, clinical planning, sufﬁcient knowledge & exposure towards statutory compliances and particular attention to the hospitals marketing and sales. HCS services are specially designed considering these multitudinous obstacles and these services contrive to overcome existing challenges clients face today.

measure standards of the Hospital by setting key performance indicator (KPI) dashboard for individual hospitals.” While discussing most daunting tasks the company has faced, Amit has revealed that the biggest challenge was to help them recognize and expose them to the macro ecosystem of the industry and letting them out of their protective shells & coverings.

We strive for

Along the way, the company has achieved milestones and which proves that the company has made a stronghold in the Healthcare Industry. Amit shared, “GAP Analysis for a hospital set-up was our first milestone. ‘Hospital Health Check Up’ was the name given for the GAP Analysis, which was started by only two of us at the beginning. ‘Commissioning of the Hospitals/Clinics’ was the second milestone we achieved. We successfully commissioned two major A Glimpse of Inspiration behind centers, one in Delhi & other in Finding the Company Bangalore for an MNC Investor. This According to Amit, “The underlying motive behind establishing this firm is led us to reach our third milestone of to reform and serve the hospitals better. managing a mid-size hospital. To manage the complete business We strive for standardization in the operations were a critical turning point hospital and healthcare system. Our idea is to help stalk the building blocks and led us to our vision of Managing & A Broad Spectrum of Services of the mid-size hospitals, less than 150 Sustaining the Hospital Growth.” Since its inception in 2013, the beded hospital.” “Over the years of Aggressive Roadmap company is committed in preparing experience, every institution has its The company plans to grow from hospitals to engage future challenges system and culture of working which managing few couple of hospitals to and renders end to end solutions like doesn’t require any change but needs 10-12 hospitals in each state. HCS has Operations GAP Management, streamlining as per the industry started talks with University Hospitals Marketing & Branding Strategies, benchmarks. We help the hospitals of the USA to collaborate with them to Media Planning, Establishments of simplify and assist them to sustain share clinical expertise with their Clinical & Non-Clinical planning, within the available resources,” he managed hospitals. The company helping hospitals with adequate and added. wishes to create their “Administrative competent manpower & media & Clinical pool of Talent” to be routed equipment planning, Quality Paving the Way by Overcoming in all of their managed hospitals to benchmarking and last but not the least Obstacles provide the best of clinical and managing and integrating Information Being a small industry, it has many Management expertise, even at the Technology to the processes. competitors which they come across. remotest level of the state. Amit also But HCS vision and goals remain the To find success in this modern time, revealed that their long-term goal is to same which help them differentiate hospitals need effective strategic get into 10 -30 cities and manage at themselves from others. The key planning, proper infrastructure, best least 1000-5000 beds in the next five differentiator is “We evaluate & years.

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standardization in the hospital

and healthcare system

Hosmac India: Asia’s Largest Boutique Hospital Planning & Management Consulting Firm

osmac India is a pioneering name in the ﬁeld of Hospital Planning & Management consultancy in India. Since its inception in 1996, Hosmac has grown rapidly to become a unique hub of skill sets which cuts across various facets of a health care industry ranging from Business Consultancy, Market Intelligence reports, Due Diligence, Turnkey Hospital Design, Project Management, Equipment Planning & Procurement, Commissioning hospitals, Operational audits, etc.

The company understands the vision and sentiment behind building a healthcare facility and the unique nature of its demands. Against this backdrop, the company provides an invaluable range of total solutions to suit the elaborate requirements of their clients not only efficiently, but with precedence to quality service within the framework of an ISO 9001:2008 certification. The firm has established its presence in India and Middle East and has 120 employees and is considered a pioneering name in the ‘Healthcare Consulting arena in Asia.’

Hosmac India is the result of zealous efforts of Dr. Vivek Desai, Founder & Managing Director. He started his career as a doctor, acquired his MBBS degree from the Rabindranath Tagore Medical College, Udaipur, and then did management training in various

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Dr. Vivek Desai Founder & Managing Director

The

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prestigious colleges in India like Tata Institute of Social Sciences (TISS Mumbai), Narsee Monjee Institute of Management Studies (NMIMS, Mumbai) Birla Institute of Technlogy & Science (BITS, Pilani).

“To provide wide-ranging services, Hosmac has a motivated team of highly qualiﬁed and experienced professionals (doctors, MBAs, architects, engineers, and project managers). On a cumulative basis, these professionals have rendered more than 500,000 man hours of consulting services to over 500 clients, designed 20.0 million Square feet of hospital space, and have coordinated hospital projects worth more than 10.0 billion INR,” says Dr. Vivek Desai.

Initially, Dr. Vivek worked as an Administrative Medical Officer at Hinduja Hospital, Mumbai for nine months. This is where he realized that his calling was for Hospital Administration and went on to first work with HOSPIC (a consultancy firm in Mumbai), and then in 1996 While discussing initial challenges went on to establish Hosmac India. The company initially started working on feasibility reports and market research and then gradually went on to get the prestigious project of designing Asian Heart Institute, Mumbai in 1999. Dr. Desai with his associates over a period of 20 years have multiplied to a team of 120 people with offices located in Mumbai, Delhi, Bangalore, and Dubai. Hosmac had no looking back and started bagging consultancy projects like Dr. LH Hiranandani Hospital, Godrej Memorial Hospital, Apollo Hospitals, Fortis Healthcare, Max Healthcare, Hinduja Hospital, Lilavati Hospital, Medanta, Believer’s Church Medical College, CMC Vellore, and multilateral agencies and private equity funds like World Bank, USAID, WHO, Carlyle, Actis Advisory, Warburg Pincus, IFC, etc. faced by the company, Dr. Desai revealed, “Initially, Hosmac Hosmac has notched up an impressive concentrated more on quantitative string of projects in India and abroad. growth but later, started focusing on Hosmac provides the entire range of qualitative talent. There was a lack of services that any health care service concentration on initial Brand provider may require: undertaking Positioning and Marketing, which was market research, feasibility studies, later taken care by hiring services of a detailed architectural design, project PR agency, designing a dynamic coordination, equipment procurement, website, and participation in industry commissioning assistance, conducting exhibitions/conferences. Data security an operational audit for existing was an issue, and proper precautions hospitals.

Hosmac born with the vision to be leading facilitator of quality healthcare worldwide & Building Tomorrow’s Healthcare Systems Today

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were taken to safeguard the data.” Hosmac stays on top of what’s next in the services which helped the company immensely to overcome stagnation. Hosmac’s design studio uses REVIT software from Autodesk which designs hospitals in 3D to avoid any clash of services during construction phase and also helps in accurate quantity estimation. “The company identifies new technology as a key enabler to accelerate their transformative strategies. Since the company aimed at growing fast, the only option was to keep diversifying which helped them to generate funds for growth by providing different types of services, and also kept them ahead of the competition,” Dr. Desai added. At a personal level, Dr. Desai’s ambition is to set up an educational center of excellence for healthcare management and research. Continuing his efforts to contribute meaningfully to the industry, he and his young team launched Healthcare Executive, a business magazine devoted to the sector and in a short span of four years has become a must read for healthcare managers and is available as an App on iOS and Google Play. The magazine also organizes a Thought Leadership Summit every year to commemorate Hosmac’s commitment to innovation’s in the field of healthcare. Hosmac India set up Hosmac Middle East in the Dubai Healthcare City in 2007 and later shifted to an owned premise in the JLT Multimodal free zone in 2012, with another branch office in Abu Dhabi opened in 2016, and is already doing work in UAE, Saudi Arabia, Oman, Kuwait, Qatar, and Africa. There are plans to open similar subsidiaries in Africa and Far East.

BabyBerry’s Journey Towards Success In Child Health and Wellness Platform

Balasubramanian Venkatachalam Founder BabyBerry

Q. There are so many apps getting launched daily, however what got our interest to speak to you was because you shard BabyBerry is a Made in India global parenting app - explain this to our readers. True BabyBerry is very much a home-grown platform for informed pregnancy & smart parenting but when it comes to its features, it’s utility as a smart parenting tool makes it a Made in India global product. The level of personalization that BabyBerry offers makes it appealing for any parent. BabyBerry lets contemporary parents take charge of their child’s wellness.

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Interview with Insights Success BabyBerry’s “from pregnancy to parenting” features aim to proactively equip new-age multitasking parents with a personalized reckoner to keep their pregnancy & child wellness in their own hands & they can have a smooth sailing as smart, informed & self-reliant parents. Q. How many downloads has the app seen. You also shared that more than a couple of downloads are being seen for the same child - do you see this trend growing. BabyBerry was launched in November, 2015 & till date we have had hundred and seventy thousand (1,70,000 and counting) downloads.

Absolutely yes on seeing more downloads and BabyBerry playing an important role in the life of a parent. The demand will further increase as most of the babies are born in nuclear families and not in their home town or city. So these parents are more anxious and they seek help, information and advice through digital mediums.

Berrycart BerryCart offers the convenience to shop and get the product delivered in no time. All products in BerryCart are handpicked by our experts to ensure that the child gets the best care, at best of prices. It’s a delight to share few of the customer quotes:-

Q. How are parents using BabyBerry? Do share customer feedback. Out of the many features which make BabyBerry as the necessary standby for new age parents, we have had huge testimonials from parents & doctors for the following salient features:Baby Kick Counter To ease the anxiety associated with monitoring the movement of the baby at home, the BabyKick Counter helps parents to record the baby’s movements at different times of the day. It is also the fun way to keep the couple engaged in their beautiful journey of parenthood. Comes as a great relief for working mothers. Communique The communique section is any parents’ information encyclopaedia. This intelligent-information tool gathers pre-natal & child wellness content from experts, leading doctors, nutritionists, dietitians and Independent consultants who are well-known in the arena of pregnancy & childcare. Ask the Expert As most of the doctors are pressed for time & can give limited response to new parents, the BabyBerry App comes furnished with weekly “Ask the Doctor” section where, expecting parents can pass on even their simplest of doubts & can assure themselves a stress-free pregnancy as the Expert Doctor’s advice comes as a great sigh of relief for them. Vaccination Alerts The IAP recommended Vaccination charts are updated automatically. The vaccination alerts never let a parent miss on any important inoculation. Find a Doctor When emergency calls, BabyBerry helps you locate a doctor near you.

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Ms. Manjini Abraham, a BabyBerry Parent from Bengaluru:- “Being a mother, I always tend to ensure attention is divided equally with my baby and family. It takes a lot of multi-tasking to do so, and God has blessed me with those skills. I’m also curious, eager and want the best for my baby. After researching a lot of options, BabyBerry allowed to ease me into being a more knowledgeable mother. I can clearly track progress and understand how my baby develops through her growing years. I feel more confident to bring up my daughter, since some of the best baby care knowledge is more accessible on my phone.” Ms. Ruchi Verma, a BabyBerry Parent from Pune:- “All the child relevant data once on BabyBerry, is a lifetime repository on your child.” BabyBerry also has a huge support of an informed well-read back office support as well.” Mr. Sam Praveen, A BabyBerry Parent from Bengaluru:- “ BabyBerry offers me instant gratification. BabyBerry’s “Ask the Expert” Feature comes as a great stand by as most of the doctors are pressed for time & can give limited response to new parents. BabyBerry’s educative feature on vaccination charts has also helped me to administer only those vaccinations to my daughter which are most needed & are not most marketed & letting my daughter be pricked than what is actually necessary.” Q. May 2016 saw the launch of services for the expecting parent. Throw some light on this. Anyone would agree that Parenthood commences from the day a mother conceives & given with all the pressure the new age couples live with in a nuclear family set up, there was this huge need to let these couples have something handy at their disposal to help them lead a comforted & stress free prenatal journey. So having tested our grounds with our parenting features, we realised it was time to take

BabyBerry to the next level of support for the new age expecting parents.

where, expecting parents can pass on even their simplest of doubts & can assure themselves a stress-free pregnancy as the Expert Doctor’s advice comes as a great sigh of relief Some of the Salient features For Expecting Mothers/Parents for them. are:Communiqué The communique section is any expecting parents’ Pregnancy Calendar BabyBerry’s Pregnancy Calendar helps expecting mother’s information encyclopaedia. This intelligent-information tool to be in control of their emotional & physical changes as gathers pre-natal content from experts, leading doctors, they progress through their life changing 9 months. The nutritionists, dieticians and Independent consultants who Pregnancy Calendar helps them benchmark & manage are well-known in the arena of pregnancy & childcare. So healthy weight during the second & third trimesters. sit back, relax and plunge into this ocean of knowledge to ﬁnd out what’s best for your pregnancy wellness. Foetus Development This salient feature keeps parents’ to be updated on the Q. What can we expect from BabyBerry in the next six week-wise development of the foetus. It’s a ready reckoner months? on how the foetus is developing. Now with over hundred and seventy thousand (1,70,000 and counting) parents using the BabyBerry platform our BabyKick Counter biggest challenge is to upscale it and provide the best to the To ease the anxiety associated with monitoring the users. We will be launching a marketplace for children and movement of the baby at home, the BabyKick Counter baby products. The market place will exclusively focus on helps parents to record the baby’s movements at different products that thelp parents track and nurture development times of the day. It is also the fun way to keep the couple of their children. engaged in their beautiful journey of parenthood.

Ask the Expert As most of the doctors are pressed for time & can give limited response to new parents to be, the BabyBerry App comes furnished with weekly “Ask the Doctor” section

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Exclusive

‘Stem Cells’ Our Pawned Regenerative Guards

ur individual life is extremely reliant on the technology that has been developed till date. Technology has improved with years, and it has transformed the way we live, the way we purchase products, the way we communicate, the way we learn, the way we travel and so many advances have been brought about by these technological advancements. As people’s demands lifestyle change, the demand for improving the type of technology we use is high. Almost everything we use has been innovated to better standards. One of the important and game changing advancement this modern world has given to the mankind is Stem Cell Therapy. Stem cell therapies are considered as among the most promising new strategies against degenerative, traumatic, and oncogenic diseases. Stem cells therapy is a new area in medicine as it has the potential to regenerate and rejuvenate damaged tissue. Few current therapies, such as bone marrow transplantation already utilize stem cells for their potential of regeneration of damaged tissues. Other treatments that are under research involve transplanting stem cells into an injured body part and allowing them to grow and differentiate into healthy tissue. Stem Cells offers remarkable and unique potentials to develop all new, different kinds of regenerative cells for treating

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diseases or wounds serve as the damaged internal organ system. Stem Cells can be acquired from several sources; ﬁrst, isolated from the human embryonic cells or umbilical cord blood, called as Pluripotent stem cells. It can easily make another type of cells such as blood cells, muscle tissue, brain cells, nerve cell, etc. and many others. Second, isolated from adult human organs and tissues, called as multipotent stem cells also known as somatic stem cells. Stem cells transplant have opened new doors of hope for the diseases which are considered as incurable today. Stem cell transplants can restore blood-forming stem cells in patients who have had their bone marrow destroyed by the large doses of chemotherapy and radiation therapy that are used to treat certain cancers. For example, in multiple myeloma and some other kinds of cancer, stem cell transplant can work directly against the cancer. Stem cells propose a bright future for the therapeutic world by afﬁrming treatment possibilities for the diseases or disorders which are currently as incurable. As stem cell research advances, we can hope to observe new frontier of therapeutics in the coming future.

MEDALL Healthcare: “Stay Aware! Stay Healthy!”

edical Diagnostics is providing essential data along the healthcare continuum. Lab tests currently represent a small percentage of the total healthcare spending while inﬂuencing most of the treatment decisions. Driven by trends such as aging population, unhealthy lifestyles and the rise of chronic diseases, the role and importance of medical diagnostics is fast expanding in India. Since 2009, MEDALL Healthcare has been leading from the front in the radical transformation of healthcare services delivery through their medical diagnostics services, with a vision to provide laboratory, radiology imaging and other relevant services to help serve and solve the health-related challenges of its customers.

MEDALL Healthcare (MEDALL) is a South India’s largest & India’s fastest growing integrated diagnostic services provider, with over 2,500 competent and committed individuals and over 200 MD Radiologists, Pathologists, Biochemists, and Microbiologists. MEDALL has over 2000 points of presence in 8 states including Tamil Nadu, Karnataka, Andhra Pradesh, Kerala, Pondicherry, Jharkhand, Telangana, and Maharashtra. Apart from establishing a chain of diagnostic centers, MEDALL has also created an integrated healthcare delivery platform with the comprehensive range of diagnostic services in radiology and pathology under one roof. The company offers the comprehensive range of imaging services like CT, MRI, Ultrasound, Doppler, Mammography, Bone Mineral

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Raju Venkatraman MD & CEO

The

10 MOST VALUABLE HEALTHCARE

SOLUTION PROVIDER

Densitometry and Nuclear medicine. The company also offers a wide range of laboratory services, like Biochemistry, Hematology, Serology, Microbiology, Immunology, Cytology, Molecular Biology, Special Chemistry & Clinical Pathology. Patient Safety with low radiation doses & tailoring the protocols to children are some of the unique features offered by MEDALL. Delivering high-quality results from its NABL accredited state-of-the-art Central Processing Labs, MEDALL has earned trust of millions of customers’ in the last so many years, and has effectively leveraged the strength of its integrated Radiology & Pathology platforms to offer tailor made health check packages like Platinum Health Check, Well Women’s Package, Senior Citizen’s Package, Arthritis Package. Over 3000 corporates have partnered with MEDALL for their corporate & executive employee health checks. The company serves over 10 million customers & performs 25 million plus tests annually. Meet the “Adept Serial Entrepreneur” behind MEDALL MEDALL Healthcare was founded by Mr. Raju Venkatraman in 2009, with a mission to bring affordable healthcare services for all. He is a distinguished alumnus of IIT Madras and IIM, Ahmedabad. Mr. Raju is a go-getter, and has built several companies in a career spanning 35 years. In his career, he has done an outsourcing deals worth over USD 2 Billion dollars, managed 25,000 plus employees and raised over 700 million dollars of equity. Raju has traveled to over 38 countries and has managed business in 18 countries. Acting as the main driving force behind MEDALL, Raju is also the chairperson of the WPO Chennai Chapter (World President’s

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Organisation) and had been elected as the President of Madras Management Association for the year 2014-15. Recipient of Entrepreneur Award from TiECON from Tamil Nadu Government in 2008-09, President of TiECON, 2013 Chennai Chapter and a widely recognized expert & speaker in the ﬁeld of business process outsourcing and healthcare industry are few more jewels in the crown Mr. Raju have.

Health Diagnostics Industry is growing rapidly due to increased awareness of consumers and accessibility to affordable tests. Several state governments are also outsourcing the Diagnostics tests to improve the effectiveness & efficiency. Medall management team is poised for significant growth in this segment of healthcare industry Serving Mankind and Making a Difference MEDALL Healthcare was chosen by Government of Andhra Pradesh to implement the statewide free lab diagnostic services in over 1300 hospitals and health centers across the state. MEDALL’s compassionate and solicitous effort beneﬁted over ﬁve Crores people across 13 districts in the state through world class diagnostic services. The patients gained access to advanced tests processed in automated analysers with computerized reports in Biochemistry, Immunoassay,

Hematology, Cytology, Microbiology & Histopathology. MEDALL has also partnered with the governments of Tamil Nadu, Karnataka, Jharkhand, Telangana through Public Private Partnerships (PPP) to provide diagnostics services with dignity to the poorest of the poor. In all these projects, MEDALL serves the customers who are below the poverty line with dignity, accuracy of testing & fastest turnaround time. Feathers in the Cap MEDALL Medical Academy (MMA) is a division of MEDALL that concentrates on training graduates in imaging technologies. Professionals get trained by eminent Radiologists and Sonologists, thus bridging the gap of acute shortage of qualiﬁed and skilled diagnostics professionals within the domestic market in India. MEDALL Behavioural Health Services (MBHS), another division of MEDALL works towards bridging the gap between the ever increasing prevalence of mental illness and the lack of awareness of the same among public. The services offered include Individual Counseling, Family & Marital Counseling, Psychological Testing, Consultation to Corporates & Educational Institutions. MEDALL’s unique “Health on Wheels” model, a mobile diagnostics initiative to provide corporates the platform to avail quality diagnostic services at their doorstep, to provide doctor’s consultation, blood collection, ultrasound and ECG and X-ray facilities. As MEDALL grows by leaps and bounds, the organization is focusing towards bringing a paradigm shift from “Cure to Care”, spreading awareness about the importance of “Preventive Health” checks and continuous monitoring of health parameters.

SNG India: Leading Healthcare Solution Provider of India & South Asia

he velocity at which modern technology is reshaping our everyday lives is progressing at lightning speeds. The impact of technological innovation advances to grow, changing all industries as it evolves. Out of all the industries that technology is responsible for accelerating innovation in, healthcare is one of the most important. Healthcare labs are now outďŹ tted with modern types of equipment, and diagnostics techniques and devices like smartphones and tablets are commencing to replace traditional monitoring and recording systems. Technological advancements in healthcare have contributed to services being taken out of the conďŹ nes of hospital walls and blending them with user-friendly, accessible devices.

Sun Narula Group (SNG) India is one of the largest independent healthcare solution providers, with world class technology products and services. The company is providing high-tech Healthcare Automation in the space of Healthcare Logistics, Hospital Pharmacy Automation, Hospital Warehousing and Stores Automation. SNG has emerged as a pioneer in India and South Asia with an abiding clientele, historically over 2000 hospitals and more recently spanning over 350 leading hospitals and

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Pankaj Narula Director & Head Business Development

Puneet Narula Director & Head Projects and Technical

The

10 MOST VALUABLE HEALTHCARE

SOLUTION PROVIDER

healthcare providers. Persons behind the Facades of Success Puneet Narula, Director (Projects & Technical Head) and Pankaj Narula, Director (Marketing & Business Development) of Sun Narula Group a.k.a. SNG India or Narula Group, have taken forward the family legacy of 62 years and have sculpted overall strategic direction and effective operations of the company, ensuring that SNG remains a front-liner in providing automation to healthcare logistics in India. SNG under the leadership of Mr. Pankaj Narula has been rated to be ‘top 500 leading healthcare brands in India by MBI’ & has been recently awarded as; The Most Emerging Brand of the year 2015 by Medgate, Top 100 SME in India 2016 by India SME Forum, and Top 10 fastest growing healthcare group 2016 by Silicon Review. “We are not a mere medical equipment or a medical supplier organization. We are a solution provider, and that is what we focus on. We are not a product supplier. We provide customized solutions and technologies which are continuously innovated and improved, enabling the introduction of renovated solutions to our customers’ time to time,” says Puneet.

& healthcare delivery. So the most important verticals that the company has today is Hospital Healthcare Logistics, which is an automation of materials transport within the hospital, efﬁcient Trunkey ICUs, ERs, OTs, and Patient Handling Solutions right from design to execution. The latest

Our vision is, as a part of the healthcare industry, we want to continue to help by introducing latest technologies, assist to cope up with the latest innovations in the world, while adapting them to the Indian scenario

the biggest problems the company faced was that the Indian hospitals were not ready to spend even a single dime on logistics automation or pharmacy automation. They were only interested in spending money on radiology and diagnostics. That was a challenge, so it took us few years to educate our customers and to make them aware why they need automation and better technologies in other areas as well. Thankfully, they have listened to us, and everything has evolved since then.” Successful Clientele SNG is one of the only companies in India or rather South Asia, who has developed a centralized customer care department for their clients. Apart from that, the company has over 60 engineers, spread over the country so that SNG can provide quick response to their customer’s concerns. The company has strong in-house Project Management Teams & Customer Support Teams to ensure unmatched support to the clients, right from design to commissioning and service support with a dedicated SNG Customer Care Department.

SNG’s Outlook on the Future Aspects vertical SNG has the Pharmacy On company’s future plans, Pankaj Automation Solutions & Storage revealed that; “We haven’t made SNG Solutions. large yet, but we are trying to do it. Our focus has to be in doing what we “We are in a very niche product line like the most not just making it large. and products are for enhancing We like doing this, and we like hospital facilities and help them reduce creating solutions for our customers. Comprehensive Spectrum of healthcare delivery cost,” says Pankaj. We have to be focused on customer Services with Stupendous Team needs, the gaps; the voids and we can Over the years SNG has evolved as an Reaching New Heights by tackling ﬁll these shortcomings and provide infrastructure organization, providing Obstacles clients with the right solution at the solutions for enhancing hospital While discussing the challenges SNG right cost.” infrastructure regarding logistics, automation, regarding patient handling has faced, Pankaj disclosed, “One of

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TriBeCa Care: Bringing Elder Care Home

ndia is home to the world’s second-largest senior population aged 60 years and above. According to Jones Lang LaSalle, by 2050, the number of Indian seniors will equal the country’s under-18 population. The Elderly in India were traditionally taken care of by their children or family members. But with younger generations relocating to other cities or even countries chasing their own dreams, many seniors now need to stay alone. As healthcare improves and our longevity increases, medical & non-medical care of the elderly becomes a major concern for busy families. Demand for Senior Care is driven by a variety of factors and cuts across socio-economic strata. Especially as chronic diseases become more prevalent, good medical & nonmedical care for the aged becomes ever more critical for a better quality of life. To improve the quality of Elder Care and Rehabilitation in India, Tamojit Dutta along with Prateep Sen, Elina Dutta and Dr. Shibaji Saha, launched Tribeca Care in Kolkata 2 years ago. TriBeCa Care is deﬁning affordable Home Care in India through a convenient “one-stop” platform that provides MANAGED Elder Care, Post-Hospital Care and Chronic Care for busy families.

Affordable Care: Strong Infrastructure Tribeca Care is developing a strong “Out-of-Hospital-Care” infrastructure & delivery system to manage long term care needs outside a hospital environment. The platform includes

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Tamojit Dutta Founder & Co-CEO

The

10 MOST VALUABLE HEALTHCARE

SOLUTION PROVIDER

trained caregivers at home, 24/7 Emergency Response Helpline, big tech & strong logistics delivery backend. Specialized Tribeca Clinic facilities also provide physical & mental rehabilitation in brick-&mortar settings. The signiﬁcant difference vs. competition is their focus on delivering affordable, individualized care for large populations across multiple care delivery formats. Tamojit Dutta, Founder & Co-CEO, TriBeCa Care brings eighteen years of experience in Investment Banking, Retail Finance, Healthcare and FMCG marketing & sales. Tamojit has extensive experience in managing complex transactions, leading large teams, creating innovative products and driving growth for both established & start-up businesses. Before co-founding TriBeCa Care, Tamojit was a senior banker with Deutsche Bank where he was employed in their London ofﬁces for 11 years. Before that, Tamojit worked for Citibank & Glaxosmithkline in India. Tamojit is a graduate of St. Stephen’s College, IIM Ahmedabad & London Business School. Prateep Sen, Founder & Co-CEO, TriBeCa Care brings twenty two years of experience in sales management, distribution, product management and marketing - in leadership roles across industries (Banking, FMCG, Technology, Healthcare and Insurance) and geographies (India, USA and UK). His experience is in launching new and large initiatives from inception with emphasis on creating robust processes, distributed through a complex multi-geography sales structure. Prateep has worked at Titian Industries, Citibank, and JP Morgan Chase. He graduated from IIT BHU and has a PGDBM from XLRI Jamshedpur and an MBA from

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Columbia Business School, New York. One-Stop Care for Loved Ones Tribeca Care provides convenient “end-to-end” care services for families supporting their loved ones at Home: Tribeca’s services include long term Elder Care, Specialist Home Care, Mental & Physical Rehab and bestprice Medical Products. Care is delivered across multiple formats – at clinics, at home, over the phone and online. Their broad spectrum of services include doctor consultations, nursing care, physio & speech therapy, psychological counseling, nutrition advice and specialized diagnostics for Sleep Disorder and Pathology tests.

We deliver & manage endto-end Home Care for busy families Tribeca Care focuses strongly on its three core values: (a) Compassion for the elderly; (b) Expertise in managing patient care and (c) robust Systems to handle large volumes without compromising care delivery. Tribeca Care is regarded as a leading Elder Care company in the country, headquartered in Kolkata. The clients beneﬁt from affordable care which is delivered by a trained team. Busy families beneﬁt from peace of mind & assured care quality. They also get access to a wide range of services under one roof – doctors, physiotherapists, psychologists, nutritionists, nurses, personal care attendants, diagnostics & medical supplies. The Tribeca Care

Management team of senior medical & management professionals has more than 100 years’ combined global experience in service organizations. Some Tribeca Care client testimonials: “This is an exceptional company. The service they provide has a lot of heart. Rajesh Satapathi, my parent’s care officer, is a caring, gentle, smart and aware human being. He is now part of our family. He visits my parents regularly, and the tasks he takes on are wide ranging, from making doctor’s appointments, hiring a taxi to take my parents to the hospital, finding the best doctor, helping them do their bills, running errands to bank, finding a ayah on short notice...The list is endless. And not only that, he always makes it a point to Whatsapp me or call me, even if there is no emergency,” says Sujoy Guha, USA. “I must say that Tribeca was of great help to us. The biggest thing was the confidence I could build up with your team in a few weeks of interaction. The professional help with a personal touch. That is the way I could explain the service from Tribeca……most of your Tribeca members have almost become a part of the family in this short time. And this relationship will continue,” says Animesh Bhattacharya, Dubai. Tribeca’s vision is to be the leading provider of day-to-day care for the elderly & those needing physical or mental rehabilitation in India. The opportunities and challenges are immense as the company grows aggressively. From training thousands of caregivers to creating a tech platform that makes care delivery more convenient to developing cloudbased infrastructure for managing confidential patient data, Tribeca Care is quietly revolutionizing Home Care in India.

Eatfreshâ&#x20AC;&#x2122;s journey towards success in the food industry Interview with Insights Success Q. Running a B2C venture is said to be challenging, it is also said that seeing success in food business is also not easy - What made you start Eatfresh and how has your journey been since? In 2015, we had built out Ovenfresh, a 50 outlet bakery chain in Chennai and Bangalore, and were serving over 8000 customers a day. We observed the emergence of online ordering among Indian consumers, and realized that we unique a unique advantage to capture consumer needs given our operating experience and learnings at Ovenfresh. We knew from our experience building a proďŹ table business, that the economics of this space would work only for a full-stack model where gross margins would be higher than 50%. The decision to launch Eatfresh was a straight forward one, given our strengths and scale of the opportunity.

46 JULY 2016 |

Rajiv Subramanian Founder Eatfresh

From the very start, we have been focused on building a business that outlasts individuals. Which means we have to constantly maintain a balance between efﬁciency and hyper growth. Rich data helps us in all aspects; for example, in market it helps with deciding what the referral reward program should be or which locality we should do our leaﬂet distribution. We use predictive analytics to manage production on an hourly basis across all delivery hubs.

This has held us in good stead to emerge as the fastest growing breakout player in the full-stack space. The last ten months with Eatfresh have been exciting and with the efforts of a strong team, things have worked out very well for us. Eatfresh is growing at a fast pace, with over 10X growth in sales and 11 hubs added in Bangalore since inception. We have served over 50,000 customers since our launch in August 2015. Q. Explain what do you mean when you say Eatfresh is in the ‘food technolgy’ business - we are sure it is not as simple as putting a website and have people order in and the food is delivered? FoodTech or food-commerce is a very unique e-commerce business. Our

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product catalogue changes daily, the inventory is replenished on an hourly basis, we produce what we sell, and deliver in under 30 mins. That’s little crazy for an ecommerce business isn't it? Unlike traditional e-commerce, we have two huge spikes of order volume one around 12pm for lunch and 8pm for dinner. And, delivery has to be done within 20-30 minutes. So, imagine a system that has to orchestrate taking 100s of orders each hour, routing it to the delivery hub closest to the customer, then helping the team prepare and pack the right food for the right order, and then having a rider get it to the customer, all within 30 minutes or so.

We mess up one in every few thousand orders; but, it works mostly because we work around how tightly our systems are integrated, facilitating seamless data ﬂows from one app to another. Order and other consumer data ﬂows seamlessly through to planning, sourcing of each ingredient, and to production control as all our recipes are 100% system integrated. Q. Your counterparts have opened (and shut) their service in more than one city - you have been in the game for 10 months and are still in one city - Why so. We have been running multi-city operations for our Oven Fresh brand in Chennai and Bangalore for the past three years. Based on this experience, we believe that achieving in-city penetration is a true proof of scale, and is our current focus. In addition, ground work for expansion of Eatfresh into Chennai is being laid. We have recently signed up 16,000 sq ft space in Chennai to expand our operations there.

Q. In our research and even talking to you, you stress on ‘Chef Made Meals’ - explain it to us Eatfresh.com is an online food commerce platform, serving a daily changing menu of chef-made meals, salads, desserts and beverages. Our technology-led full-stack approach combines quality supply, scalability & great unit economics. Our curated, 5star quality chefs operate from our commercial kitchens and we control the supply chain from procurement up to last mile delivery. Our model differentiates itself by being Chefcentric in approach -They are recognized both on our site and on each meal box served, fostering a relationship of feedback and curation between the customers and the Chefs.

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Q. In our conversation you shared that team ‘Eatfresh’ is not regular How do you hire? For managerial levels we look for individuals who are passionate about the business model and what we want to achieve. We have found that selfstarters with an ability to function independently work best in our setup. For junior levels, a good attitude and a desire to learn are key areas we measure for. Q. According to you, what is the future of ‘foodtechnology’ business in India? Proof of scalability in the full-stack space already exists - Jubilant Foodworks (Dominos India) became a unicorn long before the word was in

vogue, and similar opportunities abound in virtually every food vertical in India. The secret ingredient that dramatically changes the economics of the space is the ‘Full-stack’ approach to ondemand food. Full-stack food players operate a tightly controlled supply chain, managing everything from cloud kitchens right up to the last mile delivery to the customer. By doing so, we at Eatfresh are able to control and guarantee every aspect of the customer food experience, from ingredients, hygiene, packaging to delivery times.