‘The 18 Innovative Startups to Look in 2020

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CASHe

Lending, Simplified for the Contemporary Professional the most preferred for digital lending purposes. CASHe also recognizes the concerns of young professionals and offers them instant, short-term personal loans with no inconvenience caused. These loans are given after considering a few factors such as the client’s digital footprint, merit and earning potential in addition to their social profiles. This is implemented into the system, and using its proprietary algorithm based machine learning platform, the company goes ahead with the digital lending process.

Ketan Patel CEO

Being a new-age company, mathematical algorithms are also helping determine the risks from a potential borrower using the above information. Any publicly available data is examined, and the model of technology goes beyond the basic credit-risk metrics. Additionally, it assesses the goodness quotient of the borrower and his potential to repay. The company thus lends mostly to the younger crowd who are close to their prime or sub-prime levels, with or without any previous history of credit. Emphasizing on the Technology and Target Audience

T

he past couple of years saw a wave of transformation within the Indian financial technology along with financial services platforms. Technology had taken over most of the industries, and finance was not far behind. This brought with it plenty of changes in the way any financial procedure was implemented, along with its operational methods. Currently, some of the firms taking advantage of this scenario are Fintech start-ups who started by delving into the unexplored segments. They worked to bring innovation to the field, which was previously a tough task. CASHe is one such company and has been

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Every young professional, due to various time restraints tries to seek easier ways to do complicated tasks, mainly the ones that involve paperwork. Going to a bank to get their work done seems inconvenient for them, but CASHe contains a much-simplified borrowing experience. It eliminates any requirement of tedious paperwork, human interactions or any complexities in opting for a loan. As Ketan Patel, the CEO of CASHe states, “FinTechs bring speed and efficiency to the table along with precise products for precise audience.” Speaking of the company, he also says, “Most of the

February 2020|


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