CASHe

CASHe Lending, Simplified for the Contemporary Professional

he past couple of years saw a wave of T transformation within the Indian financial technology along with financial services platforms. Technology had taken over most of the industries, and finance was not far behind. This brought with it plenty of changes in the way any financial procedure was implemented, along with its operational methods. Currently, some of the firms taking advantage of this scenario are Fintech start-ups who started by delving into the unexplored segments. They worked to bring innovation to the field, which was previously a tough task. CASHe is one such company and has been Ketan Patel CEO

the most preferred for digital lending purposes. CASHe also recognizes the concerns of young professionals and offers them instant, short-term personal loans with no inconvenience caused. These loans are given after considering a few factors such as the client’s digital footprint, merit and earning potential in addition to their social profiles. This is implemented into the system, and using its proprietary algorithm based machine learning platform, the company goes ahead with the digital lending process.

Being a new-age company, mathematical algorithms are also helping determine the risks from a potential borrower using the above information. Any publicly available data is examined, and the model of technology goes beyond the basic credit-risk metrics. Additionally, it assesses the goodness quotient of the borrower and his potential to repay. The company thus lends mostly to the younger crowd who are close to their prime or sub-prime levels, with or without any previous history of credit.

Emphasizing on the Technology and Target Audience

Every young professional, due to various time restraints tries to seek easier ways to do complicated tasks, mainly the ones that involve paperwork. Going to a bank to get their work done seems inconvenient for them, but CASHe contains a much-simplified borrowing experience. It eliminates any requirement of tedious paperwork, human interactions or any complexities in opting for a loan. As Ketan Patel, the CEO of CASHe states, “FinTechs bring speed and efficiency to the table along with precise products for precise audience.” Speaking of the company, he also says, “Most of the

FinTechs including us, are on the right track to creating something unique. We’re now in a position where the customer is truly the king.” The UX of the online application is user-friendly and contains multiple loan options, which are completely digital. One of the key highlights of the app is how the user, without leaving their home, can avail a loan within an 8-minute Turn Around Time. Elaborating on the uniqueness of the company, it also utilizes the proprietary credit evaluation framework or the Social Loan Quotient. It also combines Big Data Analytics with AI-based algorithms to assess the traditional inputs. The SLQ also calculates the loan amount and the interest rate to be charged.

The growth of any business requires tremendous use of the latest technological enhancements as well as address a larger market within the country. Hence, India is the ideal choice to invest in, for innovative fin-techs, especially keeping in mind the young population, and the immense contribution to the GDP.

A Deft Personality with an Advanced Outlook

Ketan Patel brings with him plenty of knowledge and experience which has constantly helped the company grow. He held the gargantuan responsibility of steering the it through strategic transformation by implementing innovative techniques. With the majority of the companies client base being young professionals, Ketan speaks of how CASHe focuses on them as a target audience, “CASHe aims to focus on a specific target audience. It is possible to focus on people in the age category of 24-34 and try to cover the person’s ecosystem to the best of abilities.” Elaborating on the intentions to serve them the best, he also says, “Observe what a 24-34-year-old would ideally want and accordingly serve that need. For example, rent deposit, 2 wheelers or even travel, e-commerce or insurance.”

Being a seasoned leader, his prior work experience involves an illustrious career at Kotak Mahindra Bank

The future plans of CASHe involve transforming into a digital bank in the next 5-7 years “

for close to 18 years, where he held some key positions. The one that he held the latest was in the Composite Business Solutions and E-Commerce Vertical. Between 2010 and 2015, he assisted in the establishment of a Private Banking Business with the Kotak Group in the UK. Apart from all of these, Ketan also managed various other sectors within Kotak, such as Kotak Securities, Kotak Wealth Management, Mortgages as well as Heading the division focused on NRI business. He holds an ideal track record of bringing in innovation as well as operational excellence while achieving revenue and profitability in business.

With the country coming up with initiatives such as ‘Digital India’, fin-tech companies have been finding plenty of opportunities. Using this they’re able to capitalize on and popularize cashless transactions. Banks being digitized have also given fin-techs the chance to become the future of the banking and financial sector of India. CASHe is initiating this step into the future and creating a hassle free pathway towards loans and other such transactions.

Caterspoint Food and Beverage Pvt. Ltd Providing a Fulfilling Culinary Experience

ood is one of the primary necessities of a human F being, and it has with time evolved and grown as a full-fledged industry. Today we have plenty of food companies that are implementing creativity to bring a fresh wave of change. One such company, which was initially just a dream but eventually found its way into reality is Caterspoint, founded by Chef Anshu Raj. Chef Anshu Raj Founder

This start-up brought with it a meaningful yet unique concept within the food and beverage industry. Being a professional in the world of culinary art and creativity, Anshu believes immensely in innovation. Upon the establishment of Caterspoint, its inventive menu gained a lot of customers all through the initial stages.

16 Anshu observed, through meticulous research and development within the field of products, market, and procurement, that there needs to be a change in the food delivery industry. There was also plenty of space to bring out something new, and implement positive solutions. He comprehends that currently, people are exploring food, but while seeking out healthier options.

The company is trying to fulfill this requirement with its team of skilled professionals including graphic designers, marketing, operations, and procurement team. They started in Gurgaon where the head office is currently located, and spread to prime areas of Delhi/NCR like Sohna Road, Malviya Nagar, and Dwarka. The firm is now aiming to create a better food ecosystem while promoting healthier lifestyles. Hygiene is also one of the top priorities for the company as it is what the clients demand, and the Chef is extremely particular about the top-notch quality of every product.

Concept Behind Caterspoint

The food industry has numerous ways in which it can experiment, and Caterspoint has ensured that a unique concept is implemented. Multiple factors inspired the inception of the company, especially the aspect of food delivery. Most of the apps continually offer a myriad of offers and coupons to attract customers but tend to fall short when it comes to presentation.

Caterspoint is working to ensure that the quality of food delivered is exceptional while also assuring orderly presentation. They emphasize upon the packaging of the products being intact while avoiding any spillage. The firm also intends for the product to look presentable when the customer receives it while also containing high-quality ingredients.

Story of Inception

Anshu observed the market with proper research and development. He then deduced that an ideal company needs a more reliable system to cater to clients and corporates. This is where the concept of Caterspoint struck, which would manage both the principal aspects of B2B and B2C. But this had to be done without disrupting the quality or hygiene of the products. To fill the gaps between the customer and the company, he decided to lower the packaging costs while maintaining the cost of the consumables. The company was started to provide quality with bulk orders meant for family occasions, birthdays, corporate clients, and more. It turned into a novel concept to transform popular yet familiar dishes into something extraordinary.

The company caters to diverse cuisines and food products that people tend to choose. This provides plenty of options for every foodie, with 250 types of dishes while also preparing for gifts and giveaways. All the orders delivered to the clients have multiple offers that have built up a loyal customer base.

Distinguished Visionaries

The efforts and enthusiasm of the entire team of Caterspoint have contributed equally to the growth of the company. Since its inception, the team of over 80-100 members has been giving their inputs within the culinary field. After all, a start-up requires the most work and needs to overcome various circumstances before rising to the top.

Speaking of a couple of prominent individuals within the organization, Anshu states, “For me each team member is important, but the key indiviual of our company is Mr. Ajay Kumar. He is the first member since day one and I believe that he has given his soul to the company. He is responsible for the entire company’s procurement and supply chain. His commitment and zeal to bring out the best in the company have always motivated other employees as well.”

He also goes on to say how Ajay’s optimistic personage, ideas, and opinions, have played an important role in many of the company’s decisions. Another personality who has been vital to the image of the company, is Ms. Ira Abel is the Brand Designer of the company who visualises the needs of the clients. She is an expert in understanding the psychic of the new age customer's comfort to know what they want and expect. She feels that the packaging should be convenient and comfortable for the clients to use also one should analyze market trends and formulate strategies to reach customers. Also, we have another key member in the front end Upasana Bhan, who manages all the B2B clients and their corporate fooding requirements. Being a hospitality expert she makes sure that the corporate events and food delivery is of high quality and creates an unforgettable experience for all, with long term loyalty. She plans and tracks the growth of the business by focusing on the value that the customer can see. This allows the company to differentiate itself from the competition.

Recognitions Galore

The company, due to its various steps and initiatives to keep the customers as their priority, has earned multiple accolades in various forms. They were given the title of being Fan Favorite by the Zomato Food Delivery Summit and was featured in the Silicon India Start-up City. It also found coverage in the HT City – Weekend Planner as well as on various platforms online such as whatshot.in (Times of India)

Food is a common point among people, which makes Caterspoint a unique facility available for the customers. To know more about Caterspoint and its various options for foodies, Visit here - caterspoint.com