The League of Most Creative Packaging Design Companies to Know 2019

Vol.5 | Issue-3

www.insightssuccess.com May 2019

The League of Most

Creative Packaging

Design Companies to Know 2019

Angela Spindler Principal Founder & Creative Director

Editor’s Choice 3 Remarkable Innovation in the Field of Printing Business

Changing the Status Quo Disruptive Technology and Changing Trends Influencing Business

DEPOT CREATIVE Delivering Influential Packaging Design for Brands

E A Smart Way to Seek Attention of Customers

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eople are encircled with visuals. They always tend to experience the things that fascinate their eyes. The most enchanting visuals capture the attention of people and lure their minds.

When number of options for a single product is put forward in front of consumers, they end up buying the one which looks more attractive and give them a fancy and upmarket feel. Even if that is an unknown product with a captivating look, people would want to try that. This is how the design of a product’s packaging enhances its appearance and plays a vital role in seeking the attention of people.

The most attractive looking product catches the eye of a customer. It somehow impacts the buyer’s decision. Even a product of high quality may fail to attract customer, if its packaging is not impressive. Thus, it won’t be unfair to say that the design and attractiveness of packaging of a product ultimately impacts on its sales.

Packaging is considered as one of the product’s marketing strategy that adds value to its appearance, as it is last thing customers consider before making their buying decision. Packaging of a product when done creatively; it effectively conveys the brand message. For brands, design is not just an exterior of a product’s packaging; it is a medium to build connection with targeted audience, it reflect the brand’s personality, and make brands stand out from the competition.

Secondly, packaging does not only involve creatively covering products, it also involves communicating all the relevant information, whichever the consumer wants to know about the product. From the color of packaging to its shape, the material used, the prices involved, everything is considered wisely. Taking above factors into consideration, many companies are delivering influential packaging solutions. In order to emphasize the creative approaches of those businesses, Insights Success has compiled its list of “The League of Most Creative Packaging Design Companies to Know 2019”.

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It is design through which businesses can speak and connect to their customers.

Hitesh Dhamani

An independent, Sydney based, packaging design agency, Depot Creative features as our cover story. Its specialized team uses their wealth of experience and industry knowledge to deliver cut through solutions and tell unique brand stories. The company has been working with some top brands that resonate with them as consumers in the categories of gourmet food, beverage, alcohol, skincare, fragrance, confectionery, and health and lifestyle products. Equipped with a dynamic team of free range thinkers, problem solvers, craftsmen and perfectionists, Depot has made a mark in the markets. As designers, they are part innovator, part psychologist and part marketeer.

This edition also features Art Fresh Inc., a leading innovator in branding, marketing and in the graphic design field which creates and develops brands; Caava Design, a multi-disciplinary graphic design company based out of San Diego which TM enables its clients to communicate their unique vision through art and form; Hotshop , an independent branding and design agency that places the brand and the consumer in a collaborative process in order to recreate proximity through a sincere and true methodology; Navarra.is, a visual communications practice operating within the fields of brand strategy, digital solutions, editorial design, spatial design, packaging, motion design, and marketing.

Also, make sure to go through the articles written by our in house editorial team and CXO standpoints of some of the leading industry experts to have a brief taste of the sector.

Happy reading!

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Cover Story

Depot Creative Delivering Inuential Packaging Design for Brands

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Articles 20

Maestro’s Insights The Revolution of our Roads Driving the UK to zero carbon transportation

Editor’s Choice 3 Remarkable Innovation in the Field of Printing Business

42

36

Changing the Status Quo Maestro’s Perspective Choosing the Right Translator for Internationalization

Disruptive Technology and Changing Trends Inuencing Business

CONTENTS 18 Art fresh Optimizing Brand Efď€ ciency

24 Break Design Offering Exemplary Branding and Packaging solutions

30 Caava Design Bringing Brand, Interactive, and Packaging Experiences to Life

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40 Navarra.is Enhancing Visual Communication of Enterprises

Editor-in-Chief Pooja M. Bansal Managing Editor Anish Miller

Executive Editor

Assistant Editors

Hitesh Dhamani

Jenny Fernandes Kaustav Roy

Visualizer

Art & Design Director

Associate Designer

David King

Amol Kamble

Kushagra Gupta

Senior Sales Manager Co-designer

Co-designer Asha Bange

Business Development Manager

Passi D.

Peter Collins

Marketing Manager

Sales Executives

John Matthew

David, Kevin, Mark, Avinash

Technical Head

Business Development Executives

Jacob Smile

Steve, Joe, Alan, Anup

Technical Specialist Aditya

Digital Marketing Manager Marry D'Souza

SME-SMO Executive Prashant Chevale

Research Analyst Patrick James

Database Management Stella Andrew

Circulation Manager Robert Brown

Technology Consultant David Stokes

sales@insightssuccess.com May, 2019 Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

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Cover Story

Creative Delivering Influential Packaging Design for Brands

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We believe that informative, inspiring, influential design is the artful combination of technology, craft, and creative spirit – and it is this that makes Depot different.

Principal Founder & Creative Director

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Angela Spindler

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oday’s dynamic marketplace, social media connectivity and ever increasing competition is driving companies to distinguish themselves more clearly and more visually to capture and engage consumers both on and off-line. With packaging as the living embodiment of the brand’s personality and values, it’s critical it mirrors the consumer’s perception of the brand and delivers its promise. Not only does the packaging need to communicate the basic consumer needs it also has to feed their lifestyle aspirations. Understanding the various and diverse roles of packaging

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is in itself the catalyst for the development of new ideas for Depot Creative. The studio leverages design as an effective business tool, using its subliminal impact to deliver its clients influential packaging solutions.

Harnessing a Focused Skill Set Depot Creative is an independent, Sydney based, packaging design studio. Its specialized team uses their wealth of experience and industry knowledge to deliver cut through solutions and tell unique brand stories.

Depot has been working with some top brands that resonate with them as consumers in the categories of gourmet food, beverage, alcohol, skincare, fragrance, confectionery, and health and lifestyle products.

Equipped with a dynamic team of freerange thinkers, problem solvers, craftsmen and

Packaging design studio that believes the strongest brands are powered by great design.

perfectionists, Depot has made a mark in the markets. As designers, they are part innovator, part psychologist and part marketeer. Depot believes that the most valuable packaging designer is the one, who is able to create solutions based on understanding the subtle alchemy of these disciplines. With the diverse range of projects that come through the studio, it hand-picks teams tailored to meet specific project needs.

With that, they collaborate with the best talent around, whether it is structural engineers, 3D rendering artists, or even glassblowers. This diversity keeps the studio ‘crisper’ fresh and enables it to deliver results driven solutions for its clients.

At the Helm Meet Angela Spindler, the Principal Founder and Creative Director of Depot Creative. She has 35 years design business experience and has notched up over 50,000 hours of design across four countries. She has

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We shape the way people interact, engage and experience products through innovative form and packaging design.

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squeezed in a Master’s Degree in Design, guest lectured at design school’s both in Australia and Europe and is currently a member of the International Jury for A’Design Awards, Italy. She regularly contributes to publications such as Dieline, Packaging World, PKN Australia, and has had her work published in a number of prominent design books.

She likes to have her work put to the test and measured by leading design experts from around the world. She has scooped a number of industry awards including, Pentaward, Dieline Award, German Design Award and A’Design Awards. Angela states, “With awards, I think it is important to say that we enter them to have our work assessed by design experts in the field. The

awards aren’t just ‘nice to have’ but acknowledge the best in design thinking and implementation and demonstrate the value of welldeveloped brand packaging.”

execution is delivering value not only for clients but also peers. It’s important to contribute to good design as well as be able to use it as an effective business tool.

Angela believes it is always good to be pitched against the best in the industry to ensure that the studio’s thinking and

When asked what has shaped or influenced Depot, Angela believes there have been many experiences

throughout her career that have helped forge the studio’s direction. For example, having worked in several different continents, being exposed to different cultures, and having worked in languages other than her own have taught her the critical value of ‘visual language’. How to take visual assets and turn them into visual equities. How to target, reach and engage with immediacy and clarity. “Design is everywhere and we make decisions and choices through visual communication.”

Thriving with the Competition Depot is aware of competition and believes that the new players will always come on board, equally some will drop off. The studio does not profess to be all things to all people. It has a select set of skills which it

applies to a niche group of categories.

It is not afraid to challenge and as Angela states “We thrive on challenges.” She goes on to say “When it comes to brands, we believe there are two choices; risk the unusual or settle for the ordinary.” The studio selectively seeks to connect with those who share its philosophy that the biggest risk is no risk at all. This is particularly pertinent today, with increased competition and brands all vying for consumers’ attention. In addition, Angela believes that as an independent studio, Depot is not tied to a single process or method of working.

Its infrastructure is such that it is able to be flexible and nimble, adapting to change quickly, with the added advantage of a wealth of experience.

Moreover, this experience allows the company to walk start-up businesses through the process of bringing a

product to market or to working with multinationals that have their own unique sets of criteria, whether it is working with the R&D team or liaising with their offshore printer, for example.

When it comes to design Depot is always looking for solutions that have reason and meaning. It doesn’t use creativity just to make something look pretty. Firstly, there is a need that requires satisfying and with that it applies rigour to its thinking to deliver solutions that are clear, original, engaging and ultimately will be successful.

As designers, we are always looking to create the next new paradigm which leads to challenges but also the opportunities. Regardless of how consumer behavior changes or how we

Angela is part of a rare breed of designers who have the emotional faculties to genuinely empathize with the essence of a brand.

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— Anoop Sam Mohan

‘‘ CEO, Bare Cosmetics Inc

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Knowledge of branding on a global basis, along with project management reliability, and excellent communication made building our brand a great experience.

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— Jeff Brinkhoff

CEO, Waterfox Foods Inc.

Angela was very committed to our project and the results of the redesign were both immediate and impressive. Within the first 6 months of launching the revised branding and packaging design we saw an increase in our revenue of 30%.

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Angela was a delight to work with and really got the concept from the beginning of the project. She made it special and simple all at once which was exactly what I was after. I found she put all of her creative energy into making a beautiful brand for Recreation and I was really happy with the branding and logo we landed on. I’m very proud of our packaging.

— Jessica Ma

Marketing Director, Sisidyll

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Testimonials from Depot Creative’s Clients

— Nedahl Stelio

Founder, Recreation Beauty

enter the minds of the next generation, each branded product will face the exact same challenge it always has, how to sell and how to secure a group of adoring followers. This is when as Angela states, “We look to create the unexpected, the different, a surprise even. You don’t get noticed by being the same, you get noticed by being different.” It’s a difference that appeals to those who see themselves as different and therein lies the ‘culting of brands’ as Douglas Atkin describes it. Depot strives to find that difference and express it in the most creative and potent way possible. A sharp engaging message has the ability to cut in to the mind and the potential to make a lasting impression.

Embracing the Future

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Depot is a dynamic team of creative thinkers, problem solvers, craftsmen and perfectionists who, when mixed, create brands that engage, seduce and leave consumers wanting more.

Depot thinks that the future of packaging design obviously needs to meet the consumer’s quest for sustainability; to reduce, to reuse, and recycle. As packaging designers, “We not only have a responsibility to inform and advise our clients of more sustainable ways to package goods. But also, to make it clear through better language and iconography to the end user on ‘how to’ recycle or ‘how much’ can be recycled.” As a studio, Depot is expecting to implement AI and VR to bring packaging more to life, and help users to enjoy the experience of ‘living packaging’. It believes there will be significant growth in the sectors of health and wellbeing as we work towards more sustainable food sources. It sees no end to the wave of entrepreneurs creating product which will further evolve the digital space and how consumers engage with packaging on line. Angela looks forward to the studio continuing on a journey of exploration and discovery.

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Optimizing Brand Efficiency

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n an interview with Insights Success, Elena Herweyer, the Founder, CEO and Creative Director of Art Fresh, broadly discusses on the company’s core competencies and the services it offers.

Below are the highlights of the interview conducted between Elena and Insights Success: Give a brief overview of Art Fresh, its uniqueness, and its vision.

Art Fresh Inc. is a leading innovator in branding, marketing and in the graphic design field. We create and develop brands. We are a multi award-winning team of exceptionally creative professionals specializing in graphic design, web, marketing and copywriting.

Through effective marketing strategies and outstanding designs based on our team’s 100+ years of experience working with large international corporations that include Kimberly Clark Worldwide, L’Oreal, Kraft Foods, Procter & Gamble, Giorgio Armani, Gillette, Mercedes Benz, Samsung and small to medium sized businesses, government institutions, and non-profit organizations in the

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American and European markets, we provide custom made comprehensive marketing solutions and premium quality graphic design services for brand development and website design consistent with our clients’ visions and goals.

Describe Art Fresh’s cutting-edge packaging design services which address all the needs of your customers?

We provide award-winning creative design services with a focus on packaging and label design to help businesses capture a strong position in the market. Our approach includes the development of comprehensive visual systems of brand communication.

Uniqueness, symbolism, functionality, simplicity and integrity are keys of great packaging design nowadays. To improve the consumer’s relationship with packaging, our strategy is to create packaging design that will meet the needs of each individual consumer in every way possible.

Here, personalization is key. We create a complete recognizable and modern visual style to represent the client’s product as a special gift and help it stand out among the competitors.

Presentation of a brand, its marketing positioning and the idea are carried out in one, easy-to-remember, up-to-date visual concept for optimal identification of the product. We strive to develop a graphic design solution that will help easily recognize a brand, whether looking at the packaging design of the product or any other advertising materials.

We aim at simplicity of graphic language and original communication of the brand by visual means in order to achieve instant brand recognition in a highly competitive marketplace.

Functionality combined with an outstanding creative visual idea forms the basis for effective packaging design. Packaging is the “sales person” for the product and is most often the first touch point with the consumer. We focus on developing a unique and modern graphic design concept that allows the product to stand out in the market.

What are the challenges faced while providing packaging design services and how is Art Fresh serving to tackle them?

On a crowded retail shelf, it is challenging to have an own “voice” for the product. The product has a better chance of being noticed if there is something unique, fresh and attractive about its packaging — a brand identity design will talk about the quality of the product. When it comes to a choice between two similar products from different companies, the customer will choose the product which appeals aesthetically and emotionally to him/her. Most purchasing decisions are made at the point of sale especially when it is an impulse buy. Knowing this, we focus on creating a unique positioning of the product that will result from an innovative package with professional brand identity design that gives the product an edge.

When we work on packaging we want to create an emotional impact on the May 2019|

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As our graphic design portfolio demonstrates, we believe that great ideas cannot happen without passion, intelligence, and personal commitment.

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Elena Herweyer Founder, CEO & Creative Director

end consumer and represent the benefits of the client’s product in the most convenient way as the functionality of packaging is a priority. A professionally packaged product is like a gift: it conveys that the customer is purchasing a top-quality product that has been carefully crafted from start to finish and provides value.

What according to you could be the potential future of packaging design industry and how does Art Fresh envision sustaining its competency?

We live in a new economic era and high-speed changes in the market from new technologies bring new ideas and opportunities which open new fantastic horizons and affect all businesses. The industrial design quickly assimilates new trends and technologies to transform packaging design.

In the future, we may see new materials and completely new product packaging solutions that we have never seen before, including sustainable packaging, active and intelligent packaging, nanotechnology, and 3D-printed packaging that will require fresh creative ideas and new visions of communication from designers.

I foresee that the future packaging design will be developed intensively to inspire and complement new Internet technologies. The focus will move to eco-packaging solutions and the traditional packaging such as plastic will give up their leading position to new “eco-friendly May 2019|

solutions.” I see a real future in second life packaging. With innovative packaging design becoming so fast paced today, we enjoy keeping up to date with the latest packaging design trends and innovations.

About the Leader The versatile experience Elena received during her work with international and local clients, along with her longtime focus on brand development services, led Elena to found Art Fresh Creative Studio in 2011, soon after she moved to Canada from Kyiv, Ukraine.

Elena is a professional artist with a Master’s Degree in Fine Arts and Graphic Design. Her paintings are held in the private art collections of Ukraine, Canada, Poland and Germany. Since 1999, Elena has been a member of the National Artists’ Union of Ukraine. Several of Elena’s graphic design and advertising works have earned awards at the Annual International Festival of Advertising in Europe and USA. Recent awards include a Best of Show and Silver at the Summit Creative Awards, 2018 (SIA, USA). In 2018, Elena was invited to be a member of the A’ Award jury at A’ Design Award & Competition. A’ Design Award is a prestigious design competition that takes place annually in Italy to recognize a quality and perfection in design and innovations.

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3 Innovations

in the Field of

Printing

Business I

n the year 1450, when Blacksmith Johannes Gutenberg ďŹ rst introduced a movable type press in the German city of Mainz, a printing revolution had got erupted.

This invention encouraged more people to proliferate and distribute their creative/informative ideas though printed texts. Sooner, plethora of work related to literature, religious scriptures, scientiďŹ c papers, ontological treaties, law texts among other started publishing out in the European region which later got adopted globally at large scale and helped individuals and others to promote/sell their ideas.

This printing revolution still considered as one of the most important event in the history of printing and for the humankind as a whole. With the passage of time many other inventions have been taken places that have boosted the printing business at large.

Here we have enlisted some of the recent developments that are worth mentioning, and which are also considered as a turning point for the arena of printing business.

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May 2019|

Editor’s Choice Nano Printing: 3D printing has witnessed many remarkable breakthroughs in recent years, Nano printing is one such innovation. Due to this cutting-edge printing technology it is now possible to print and integrate tiny components directly on to the integrated circuits include micro-lenses onto photonic circuits and deformable structures on MEMS actuators.

environment friendly. In this technology, the ink is not made of plastic and other damaging petroleum or fossil fuels; instead 'water' here is act as the main solvent and thus makes it an environment friendly printing technology.

Moreover, what are making this technology scalable and popular are its other fascinating features famously includes its fine print quality and affordability over the other prevailing printing technologies.

Interestingly, what was a dream some decades ago has become a reality with this technology as it is now possible to print microscopic objects with complex geometry and sizes of nanometres to several millimetres. Such things can be printed on a single printing step and that too on a scale which was not possible before. Such innovative change of on-printing brings new perspectives for developing nano and microscopic 3D component in a hassle free manner.

Its solvents decrease the time and heat necessary to absorb the ink film on fabric and instead of just spreading on the outer layer of the fabric, its ink flow deep into the fabric and create a much better look and ultimately a much better end-user experience. Further, water based inks are thinner and you can actually print with higher precision to give a good texture as compared to thicker inks like plastisol.

Moreover, its application has significance in many vital areas including Artificial Organs, Tissue Engineering, Stem cell-based Regenerative Medicine and Therapy, Fabrication of Nano Scale Devices among other. Customers also reap huge benefit by utilizing this technology as it provides great precision, stability, and support 3D custom design at large scale.

Moreover, the increased softness and flexibility of waterbased prints have the potential to win customers heart every time when they touch a fabric printed using this technology.

Many leading organization are considering this technology over plastisol and it is just the matter of time before this technology becomes an industry standard in the printing business.

How this Technology Works?

In this printing technology, Nanoscribe's Photonic Professional GT system uses the technique of two-photon polymerization. In this process a laser gets expose to a photosensitive resin by a high-numerical aperture objective that too in a controlled trajectory following CAD design.

The interesting thing here is that the material gets solidified only in the laser focused spot and thus allows printing the exact 3D structure with submicron features. Such advancements have expanded the use of this technique for printing pre-manufactured circuits and opens new ways for executing on-chip printing as well. Nanotechnology for printing – is truly innovative as it alters materials at the atomic and molecular level.

Conductive Ink: Invention of conductive ink is one the greatest milestones in the business of printing and it has the potential to change thefuture of printing business as well.

Water-based Printing Many printing technologies use inks made from harmful chemical substances which creates negative impact on the printer, wearer and the environment at large. Usage of harsh chemicals and toxic waste also always keep various regulatory agencies on vigil. Therefore, there was a dire need of a technique which can do a fine printing by minimizing the bad effects on environment at large. The birth of water-based printing fulfilled that need.

What's unique in this technology is its 'ink' which contains conductive materials like silver nanoparticles or conductive polymers which gives them the ability to conduct electricity. This conductive (Silver) ink has multiple uses today including printing RFID tags as used in modern transit tickets, they can be used to improvise or repair circuits on printed circuit boards as well. Although, this technology is in early stage and its mainstream adoption may probably takes several years but it is a promising technique which can be effectively used in many different applications including the creation of interactive posters, billboards, and other advertising materials.

Interestingly, this technology also holds promise to play sound just by touching a paper or connect you to your phone app just by interacting with a poster on the wall that is linked to the app. Moreover, it has the same capacitive sensing technology that is present in modern day electronic devices like tablets, smartphones among others.

The innovation of water-based printing has started a new era in printing space which is hugely considered as

May 2019|

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Offering Exemplary Branding and Packaging solutions

Giorgio Garvaglia Brand Consultant Break Design

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Break Design is the historic Italian agency designing great brands all over the world, since 1978.

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Maestro’s Insights

The Revolution of our Roads Driving the UK to zero carbon transportation

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reen number plates for electric vehicles. Zero Emissions Zone trials. Grants for any employer installing EV charge points. Ideas and initiatives for boosting the adoption of electric vehicles (EVs) have accelerated recently, in an effort to make electric vehicles the norm rather than the exception on UK roads.

In September, Theresa May announced further support for the industry at the very first Zero Emission Vehicle Summit, outlining a plan to ensure Britain “leads from the front” in the widespread adoption of electric vehicles, committing £106m in funding for research and development into EV technology. She also elaborated on the 2040 target to make all manufactured cars emission-free, saying that this should be reflected in all cars on the road just ten years later.

Government backing This government’s commitment to electric vehicles is being matched by an increase in interest from drivers, as the perceived hurdles - including the initial cost of switching to an electric car, and the mile range compared to traditional petrol and diesel cars - are being cleared. Last month EVs accounted for one in every 12 new cars purchased in the UK. That’s been attributed to a number of factors, including the availability of a range of cars that do at least 150 miles on a single charge, EV drivers are reducing their fuel spend by 90%, and 26

About the Author Fiona Howarth, CEO of Octopus Electric Vehicles, Biography Fiona leads the Octopus Electric Vehicle business - a start-up from Octopus Energy. With a passion for renewable energy, fantastic cars and using tech to create great customer experiences, this is absolutely Fiona’s dream job!

Having studied Engineering at Oxford University, she spent her early career at Dyson and BMW - developing efficient motors and hydrogen powered cars. She then went on to work with major energy companies and government while at Bain & Company, before joining British Connected Homes start up AlertMe. A move to British Gas, saw her take Hive, by British Gas, from a tech pilot to a household name that today has more than one million customers.

“Octopus EV is offering the electric vehicle equivalent of Sweden’s famous baby box,” says Octopus Electric Vehicles CEO Fiona Howarth

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with an increase in the number and visibility of charge points and a decrease in the cost of the electric vehicles themselves.

There’s also been better proof of the environmental impact of EVs, such as a recent European Climate Foundationcommissioned report which found that EVs emit half the CO2 emissions of a petrol or diesel car through the course of their lifetime, and the overall effect has now been shown to be positive.

A new breed of EV One company is on a mission to help drive the adoption of electric vehicles.

Octopus Electric Vehicles is pioneering an ‘EV bundle’ which will give drivers everything they need to make the switch, for one monthly price. The innovation has come from energy supplier Octopus Energy, which is driven by a mission ‘to make buying energy as easy as buying cornflakes’.

Similarly, the team at Octopus EV wants to help to make the switch to EV as easy as possible, for as many people as possible.

CEO of Octopus Electric Vehicles, Fiona Howarth says: “For us, the EV journey begins long before we start talking about leasing options and charge point installation. There’s a big education job to do - many people still believe that they’ll need to stop every few miles to recharge and that the range of models is limited. Our Drive Day roadshow has proved enormously popular, touring the country and letting people come and see the cars for themselves, as well as question EV experts about exactly how it all works” These events have not only demonstrated the massive leap forward that the industry has taken in the past few years, but also provided people with a chance to test drive the latest models. From the sporty BMW i3 to the family friendly Nissan LEAF, the cars have been carefully selected as the best EVs on the market, with each May 2019|

Fiona Howarth CEO

Octopus Electric Vehicles

offering at least 150 miles of driving per charge.

electric vehicles at a fraction of the cost.”

Continues Howarth: “We’ve found that people are often surprised at what an electric car can do. I think there’s a general misconception that the technology and the pricing has stayed largely the same since EVs came to market a few years ago, whereas in fact today’s electric car is almost unrecognisable from its older incarnation, and a hell of a lot cheaper.

Battery costs came down 80% in six years – unlocking a better range of

All-in-one EV solution After education, the challenge has been how to best help customers with the changes needed to go electric. Here, Octopus Electric Vehicles is pioneering adoption with their ‘EV bundle’.

“We’re offering the electric vehicle equivalent of Sweden’s famous baby box, giving the driver everything they need to make the switch” says Howarth “and unlike babies, our vehicles come with instructions!”

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About Powerloop How Vehicle-to-Grid is changing the game Electric vehicles have been criticised for placing more demand on an already overloaded grid. But a consortium of industry experts is hoping that electric vehicles could be the solution to the grid’s capacity issues, rather than a problem. Led by Octopus EV and Octopus Energy, the consortium has won over £3m of funding from Innovate UK (backed by government departments DfT and BEIS) to test the viability of vehicle-to-grid charging on UK roads.

The Powerloop project offers EV drivers the chance to help balance demand by supplying the grid with power from their car batteries during the peak hours of 4-7pm, before recharging in the early hours of the morning while demand is lowest. In return for plugging in their cars 12 times a month to supply charge during the evening, Powerloop drivers will get money off their monthly leasing cost.

As well as the monthly lease of an electric vehicle, Octopus EV organises the installation of a home charge point and smart meter. The monthly lease cost can also include insurance, service and maintenance, as well as help and support for the duration of the contract.

There’s even a bespoke electricity tariff, designed specifically with EV drivers in mind. Dubbed Octopus Go, it offers renewable electricity at just 5p/kWh between the hours of 12.30 am and 4.30 am, allowing people to charge their cars for just a fraction of the daytime cost for 70% less than a standard variable tariff from a Big 6 supplier.

Octopus EV has also partnered with myenergi, to offer the innovative Zappi charge point, which automates charging to take advantage of these prices.

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Octopus can arrange the installation of the Zappi via trusted installers that can help unlock the £500 home charge point grant from the government.

This world-first tariff is possible thanks to Octopus EV’s relationship with Octopus Energy. The supplier is already taking advantage of the potential of smart meters with the Agile Octopus tariff, which lets customers see the fluctuations in wholesale energy prices and adjust their usage accordingly. It’s just the beginning of how the company intends to use smart meter technology, which allows them to measure and record electricity usage in real-time and offer cheaper electricity when demand on the grid is low.

Fiona Howarth believes this will be a landmark year for electric vehicle adoption in the UK. “Tesla has revolutionised the market and now all other vehicle manufacturers are rapidly bringing their EVs to the market. Think of the switch from analogue phones to smart phones - we’re in a similar transitory phase. If the Government can deliver on their EV plans, and we think they can, the carpark of tomorrow is going to look very different to the gas-guzzling lot of today.”

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Cody Small Creative Director Caava Design

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May 2019|

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hen it comes to communicating any brand message, design becomes the most valuable medium for businesses to reach out to their target audience. Design is the fundamental tool for helping people connect and communicate effectively, believes Caava Design, a multi-disciplinary graphic design company based out of San Diego. Caava Design enables their clients to communicate their unique vision through art and form. The company believes that a combination of asking the right questions, strategic thinking, and simple, functional design enables brands to effectively tell their visual story.

For Caava, design is more than just making things look great. The team at Caava Design is passionate about taking concepts, ideas, and emotion and translating them into memorable and captivating visual experiences that deliver a return on investment.

The company’s name is derived from the Finnish word, kaava, sole meaning: formula or pattern. Their formula for compelling design is rooted in what they believe, enjoying the journey and always seeking to cultivate and grow.

Bespoke and Holistic Solutions Caava approaches every client as if they know nothing about them, and they never make assumptions about what they think they need. Through a series of hands-on workshops, asking lot of questions, and analyzing marketplace competitors, the company develops a bespoke, holistic solution for their customers that blends logic, art, and purpose that will differentiate and sustain them. Their wide range of services includes brand development, May 2019|

building complex backend systems, and package designing.

Exemplifying Creative Leadership Caava Design is led by their Creative Director, Cody Small. When it comes to design, Cody believes that form follows function. Every element used to compose a final product must have a purpose. If one can’t argue the reason for any particular piece of a design, then it needs to be removed. He has built a small, talented, agile, and powerful team that allows Caava Design to be incredibly efficient and effective in their work. He believes in hiring people that are driven, and not only talented, but are experienced in running their own freelance businesses so that they are able to understand the components of running a business and the value of wearing multiple hats.

house. Every project receives a massive amount of attention, care, and obsession. They don’t stop thinking about a project as soon as 5 o’clock rolls around. People at Caava are tinkerers and inventors and each challenge or puzzle that presents itself becomes a fun game to solve for them.

This yields measurable results for their clients, which is the bottom line goal for every project.

Creativity Can Solve Anything

As for the work and the industry, Cody believes that creating great work and things of value begets more work.

People and businesses are attracted to passion. By looking at Caava’s work, anyone can see that the company loves what they do and take great pride and painstaking detail in creating beautiful, functional things. These things lead to allowing new opportunity and prosperity in people’s lives - be it the client or consumer. Caava’s competition isn’t with others in the industry; it is with yesterday Caava’s achievements. It is always a goal for the company to be better than their former selves on each project.

According to Caava Design, typically, budget or material limitations are the growing challenges a company would face while providing packaging design services. A client always needs to be practical and smart when it comes to cost-per-unit. Anyone can create a beautiful package that is expensive to produce. The magic happens when one is able to create a package that is cheap to produce, but looks expensive and high-end. That’s the challenge Caava loves and have become quite seasoned in executing. They work hand-in-hand with the right production vendors, being present through the entire process from concept to physical completion. By using creativity and experience, they are able to work within their client’s production budgets to achieve the greatest return on investment possible. In addition, through market testing and feedback, they continually analyze how to make a product better and cheaper to produce.

A Team of Tinkerers and Inventors Caava’s solutions are never “one size fits all”. The company finds the greatest need and greatest weakness and turns that into opportunity. They are not a high-volume production

In the opinion of Caava, the future of design industry is full of opportunities, as it will enable the company to invent new things, solve complex problems, and live out their belief, “creativity can solve anything”.

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I Hotshop

TM

Enabling Businesses Recreate Proximity

t is brand design and message that interacts with customers and attracts them. It has become important for brands to maintain their traditional brand image while staying at the cutting-edge. A creative brand agency, HotshopTM believes that brands are facing a difficult period to convince and hold back consumers. The level of trust has dramatically fallen and marketing rules have strongly mutated. The brand proof has taken over the brand promise, and marketing experimentation and iteration have replaced traditional marketing studies. Hence, it is time to reconnect the brand to the ground, to the nature of the product, to the companies’ roots and to the consumers’ life.

HOTSHOP™ is an independent branding and design agency, founded in 1981 by Raymond Redon. The agency mainly collaborates with FMCG brands in the food and non-food sectors. HOTSHOP™ has a turnover of more than 5 million euros and employs more than 50 people. The agency is present in Italy since 2007. Its capacities comprises Naming, Strategy, Identity, Packaging, Structural design, Experience design, Digital and social communication, Brand content HotshopTM places the brand and the consumer in a collaborative process in order to recreate proximity through a sincere and true methodology. Its approach is mainly based on a design doing culture to which it calls grounded branding and design.

A Novel Approach TM Hotshop’s approach follows a fluid and progressive path, perpetually in active contact with the field. It involves all the actors including marketing team, consumers, experts, R&D, etc. of the project in coconstruction mode so that all the insights guide, inspire and nourish the project. It is a question of creating a dynamic chain able to keep the reflection and the active creativity to worsen each confrontation ground through a systematic concretization of the solutions.

Laurent Collangettes Vice President

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Exemplifying Proficiency HotshopTM is led by industry veterans and professionals. One member of its core team is its Vice President, Laurent Collangettes. Combining marketing and design has always been Laurent’s goal.

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He believes that the brand identity is a powerful and emotional reflection of the brand idea. Building together these both aspects is the best opportunity to engage consumers on a true relationship. From Added Value to Lonsdale and now Hotshop™, Laurent has accompanied many brand creation and recreation for clients such as CocaCola, Danone, Heineken, Henkel, Mars, Mondélez, Nestlé, and Unilever.

Being Customer Centric According to Hotshop™, consumers, and especially the millennials, have become marketing, communication and design experts. They can decrypt in a second an image and a message, accept it or reject it. A brand has to now prove its purpose and do it in a sincere way.

In this context, visual and verbal branding are more than ever managed together to assert the right compelling truths. Taking this into consideration, the company has designed its process to experiment and adjust its work with consumers at each stage.

“

Hotshop™ is a

branding & design

agency dedicated to brands going through important transformation that need to assert it through a sincere branding strategy

“

Key Principles Hotshop™ is dedicated to companies and brands going through a deep and important transformation to regain proximity with their consumers. In order to meet this goal, Hotshop™ works with 5 principles, which includes a collaborative process with its customers and their consumers, a true and compelling brand idea, a crafted and tailored design, a multimedia brand identity and content management, and a short time-tomarket capacity.

delivering the right experience and/or message to captivate all their attention is the new challenge. Hotshop™ provides 4 disciplines to meet this goal of consumers, which includes Brand strategy and brand content, Brand identity and packaging, Structural and experience design, and Digital and social network communication.

and design territory.

Testimonials from the Clients “Hotshop™ is a great partner for strategic thinking and design creation.

Hotshop™ has demonstrated its agility and creativity during the launch of Avril Filières d’Élevages. Nice deliveries with, impactful films and brochures.” - Marie Grimaldi Groupe Avril “The work Hosthop™ delivers is always very creative and straight.” Gilles Nouailhetas Cadum “Hotshop™ has a very clear understanding of our issues and always respond with a high level of passion and engagement. The creativity is very diverse with a strong realistic sensitivity.” - Richard Le-Moult Pernod Ricard “The senior mangament is involved from the very beginning of the project until the artwork delivery. It is very important to conduct the project in a fluid and efficient way.” - Augustin de VULPIAN Intermarché

Secondly, in the opinion of Hotshop™, packaging is no longer FMCG brands’ major identity and communication medium in a phygital world.

Understanding consumers’ expectations at each touch points and

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Maestro’s Perspective

CHOOSING the

RIGHT TRANSLATOR for INTERNATIONALIZATION services. The biggest barrier to business over the years has been language. Most entrepreneurs use English on their websites, which is a huge drawback especially to the native language speaking clients. Changing the world can be an impossible task to take up, instead the business world took an adaptive approach through internationalization.

Rilind Elezaj Digital Marketing Specialist

I

n the 21st century, the main focus has been making the world more connected, and entrepreneurs are no exception. All entrepreneurs aim at increasing their customer base, and going international is one way to do it.

To achieve this, the business world opted to merge with the technological sphere to ensure the physical boundaries from state to state are not a barrier to the exchange of goods and 36

Internationalization is the process whereby the producers strategize on products that are acceptable and appealing to people in as many countries as possible. In case the producers have a website, they design it in such a way that people speaking different languages can translate the content on the site to their own language. Transactions done in one’s native language are as personal as it gets. This trail of logic has been backed by studies that show 55% of clients have a preference of online shopping in their local dialect. Using their native language makes the process easier and the producer/seller becomes more trustworthy.

That’s a good indication which lets us know that localization helps with business growth, but there’s more to it. Investing on an Enterprise Resource Planning (ERP) system that has the option of localizing language is of benefit to both the entrepreneur and the customers considering that 56% of clients confess to value the use of their local languages more than the price of the product itself!

Coming to translations on the website, all the critical contents and documentation should be translated. To get the most accurate and honest translations one has to vet the

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translator and ensure they are familiar with the native language. Investing on the best translation services and translators will help avoid poor translations which lower the business’ level of professionalism. Even the marketing and branding should be localized depending on the culture of the setting. Some holidays and discounts may simply not make sense to the locals. With the right local specialist or translator you will know the kind of marketing and branding that works for the specific community. The specialist will come up with the best translation for the slogan, the best colors and even give tips on the peak and off-peak seasons of that particular community.

To get the best translations, ensure that you have the best ERP providers who will make sure the localization details are well taken care of. To achieve all these, one has to ensure they have the best language service provider for their organization. The organization has to consider whether the translator is a native speaker or not, because it will be advantageous if they are natives so that they translate accurately. In case the materials to be translated have a specific format or subject matter that can only be handled by professionals in the area, then specialists must be hired.

All translators must provide proof of relevant education or previously translated work to show they are well acquainted with the task and most important they must be within the budget.

Other than the hiring issue, the organization has also to consider the number of languages the organization needs to have translated. If the languages are few and the translations minimal then they can get small language service providers like freelancers, but in case the languages are numerous, then it is advisable to use one language service provider. One service provider is also an easy and convenient contact person in doing follow ups unlike dealing with various small service providers. To maintain the brand, one translator is suitable, as all the documents will be written in different languages but in one voice unlike a variety of small service providers who will all be speaking in their different voices and in different languages, in which case the aspect of uniformity will be lost. It is advisable to use one provider who will develop a deep understanding of the business and can be a long-term translator for the organization bringing about consistency and uniformity.

ABOUT THE AUTHOR Rilind Elezaj is an experienced a Digital Marketing Specialist with a demonstrated history of working in the marketing and advertising industry. Rilind possesses a strong entrepreneurial mindset and has devoted his career to enhancing the sphere of digital marketing. In his methodological approach, Rilind integrates web development and other digital marketing solutions to create hybrid strategies that bring the best results.

organization to manage international websites and ensure they have the capacity to modify the content on local sites.

It should also have an automated translation workflow, this will help reduce time wasted when launching new sites within the website. The minute new information is posted, it is translated to all the languages through the service providers. Pseudo-localization is another aspect to look at.

Language may have a specific font of writing, or direction of writing. This is sorted out by the pseudo-localization which presents language in its most original form. A fallback location should also be put in place to go back to the original language in case the client speaks a language that is not available.

All these features have been brought together to ensure the best localization experience in entrepreneurship wherever one may be and grow the business sector to the highest possible heights, internationally.

To ensure consistency of the multilingual platform, the organization has to ensure they choose the right web control and management solution (WCMS). WCMS enables the

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Enhancing Visual Communication of Enterprises

Bartosz Navarra, Founder and CEO

W

ith the emergence of digitization, every business has come to the online market and so have its customers. However, unlike consumers, the road is not that smooth for the companies. Bygone are the days when quality of product and services was the only concern for enterprises. There has been a rapid growth in customer awareness, which has led to a cut throat competition in the market. Now, the process of acquiring customers has become vast and includes numerous aspects including the quality of the content and design of the website, digital strategies and solutions, branding strategies, product placement, quality and appearance (both digital and physical) of the product.

However, these tasks are of higher complexity and are difficult to 40

implement especially when you have a business to run. This has led to the formation of an industry of solution providers which would render such services to companies. Navarra is one of such providers which are leading this industry.

Navarra is a Visual Communications practice founded in 2004 in Berlin.

It is an interdisciplinary team of creative professionals striving to improve their living environment with smart, sustainable design that elevates the everyday experience, speaking to the needs of its clients and users alike and is here to stay.

It is quite an international team, comprised of creative and communication professionals from Milan, Melbourne, St. Petersburg and New York City, to name just a few.

Navarra’s objective is fairly simple.

It works with a range of clients from small grassroots startups to large infrastructure projects to improve the living environment with smart, sustainable design.

The company attempts to do this by looking at different economic, social, and environmental factors. It then creates a format of sorts to develop design systems that are informed by; Goals and challenges; Immediate environment and Socio-cultural context. This format often guides company’s brand strategy, digital solutions, editorial design, spatial design, packaging, motion design, and marketing.

Comprehensive Services Navarra aspires addressing as many needs as possible for both its clients May 2019|

“

Our practice aims to apply modernist principles to visual communication in a contemporary context.”

and their customers. As mentioned, it effectively tries and considers various different factors before it starts to develop the packaging. This includes how the package is used, where it will be displayed, the contents of the package, etc. Using sustainable materials and processes is of course of paramount importance.

The company also arranges site visits on typical bases to see where and how the package will be displayed.

In addition, Navarra considers the placement in the store. Will it be in front of the store, with its own stand, or next to the checkout? This also gives the company an idea of how other brands are packaging their products. What works with their packaging? What doesn’t work? It’s a little bit of subjective and objective information gathering.

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A Leader of Experience Bartosz Navarra is the Founder and CEO of Navarra and works for the cross media branding, design and communication in the company.

Bartosz founded the company in May 2004, and has been working closely for and with the company ever since.

In October 2017, He Co-founded and is working with VAUST Studio.

VAUST can be best described as an experimental design studio. The collection derives from a shared aesthetic vision of a couple of friends. He has also worked as a Managing Director at Codete, a provider of cross-functional teams for its clients, providing them with audit, architecture design, and high quality full-stack development.

Sustainability Factor One of the challenging factors of Navarra is that it always works with as many sustainable materials as possible. It also prefers to work with local suppliers. And in order to do so, the company believes that Berlin is a perfectly suitable city. There are a lot of interesting companies there, trying different things, experimenting, and working with new materials.

Navarra believes that visual communication resembles architecture in such a way that it contributes greatly to the built environment. It does so using very different means. The end, however, is similar. At the core of the company’s practice is an intention to improve the living environment with good, sustainable design.

Understanding Context Navarra always tries to bring a wider context to each and every project for its clients. This goes back to its approach where it looks at the sociocultural context and the immediate environment. Sometimes this brings a new understanding to the project for the company and its clients. This is also why Navarra works in an agile way and tries to include its clients throughout the process. This is actually really important to the company. It doesn’t want to overwhelm them with multiple options or narratives. So, it tries and keeps it as concise and relevant as possible.

A Sustainable Future Navarra has high hopes about packaging industry and that it has a more sustainable future. It believes, everyone in the industry is witnessing a shift in how most people view packaging and its impact on the environment, which is a good sign. But the company still has a lot of work to do. For the most part, it believes most of the users would prefer to buy products with less plastic, that doesn’t use gimmicky paper or wrappers whenever possible.

For Navarra, this shift in thinking is exciting. It really opens up new possibilities in how it can make packaging more personable and multifunctional. The company hopes to work with clients that share a similar outlook on sustainability.

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Disruptive Technology and Changing Trends Inuencing Business

F

ew decades ago, reaching the moon was beyond imagination. But not today, because technology has completely changed the world and made it possible.

Technological inventions were revolutionized in the 18th and 19th century with the steam engine, the telegraph, fiber optics, typewriter, sewing machine, etc. Later, it changed the way we communicate on a real-time basis with telephone, radio, and internet.

Innovations in nanotechnology, biotechnology, and information technology are already helping to solve challenges that occur in these sectors. Through the breakthrough innovations in health services, technology has been able to improve the lives of poor people in developing countries.

Manufacturing field is increasingly being automated and technology driven. Advanced technology and systems such as automation, nanotechnology, cloud computing, the Internet of Things, and others are changing the face of manufacturing to improve business technologies. So, the adaption of technologies in work will revolutionize the way it was in the past in the field of manufacturing as well.

Let us see how trends in technology are changing businesses.

Internet of Things IOT has begun to change the world around us. It allows the businesses to access their information virtually, creating a flexible and global way of accessing data, any place, and any time. It reduces the cost by maintaining IT system, rather than purchasing expensive systems and equipment. It also allows employees to be more flexible in work practices. Let us see some fields where IOT must be adapted.

Healthcare Hospitals and other healthcare facilities are largely paperbased industry. The pen and paper approach is still followed largely around the world. Patient’s record sharing is still done in the traditional way which is time-consuming.

Whereas, real-time monitoring via connected devices can save lives in an event of a medical emergency. IOT devices collect and transfer health data and are stores in the cloud.

These data can be shared with a physician or a health firm, in order to allow them to look at it, regardless of their place, time or device. Therefore, in an event of an emergency, patients can contact a doctor who is many kilometers away with a simple smartphone.

Fleet Management Fleet operators spend a large amount of time, money and resource in maintaining the safety standards and resource in maintaining the safety standards and operate at the desired performance levels. Through various sensors, fleet companies have access to a vast amount of data. This information can help the company to make real-time quick decisions for instant improvements. In fact, these insights can help in effectively managing the overall supply chain.

Undoubtedly, IOT has set to become the backbone of the fleet management industry.

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Changing the Status Quo Public Transport Management In today’s major cities at rush hour, getting to and from work is a nightmare. Imagine a world where not only the cars are smart, but also the street and traffic lights. Public transportation systems like trains and buses are connected to individual’s smartphones.

This will help to know the exact time to leave the houses accordingly. In smart cities, passengers are already enjoying Wi-Fi and USB charging stations on public transportation. Overall, IOT already started affecting the aspects of our life.

75%

Renewable Energy Will you like earning money on reducing the use of electricity? Thanks to IOT energysaving tools, you can significantly decrease the numbers in your bills. IOT energy solutions are sensor-based technology. It analyses weather and environment condition, helps automate the management of wind farms, optimizes maintenance and thus reduces the cost dramatically. People (both households and companies) get a better understanding of their usage habits and adjusts them accordingly. These system collects data on electricity consumption in real-time and helps generate important insights for environmentalists, researchers, and conservation strategists. Thus, installing IOT smart energy device can join the environmental initiative, cut down on energy consumption and lessen the greenhouse effect.

Agriculture The global population is set to touch 9.6 billion by 2050. So, to feed this much population, the farming industry must embrace IOT. Smart farming based on IOT technology will reduce waste and enhance productivity. Ranging from the quantity of fertilizer utilized to the number of journeys the farm vehicles have made. In IOT based smart farming a system is built for monitoring the crop field with the help of sensors and automating the irrigation systems. It is highly efficient when compared with the conventional approach.

Thus, with the population growing rapidly, the demand can be successfully met, if the farmers implement agricultural IOT solutions in a prosperous manner.

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75% 75%

Blockchain Technology Blockchain technology is changing the way we do our day to day businesses. Companies are starting to work with Blockchain technology because it gives you privacy along with it is transparent. Let’s see how blockchain can help to deal with business.

Smart Contracts Contract is where consent of the parties is involved to agree and interact with each other. Blockchain technology helps to guarantee the validity of a transaction through a secure validation mechanism. Industries and institutions are heavily reliant on contracts, such as insurance, financial institutions, real estate, construction, entertainment and, law. A smart contract helps formalize the relationships between people, institutions and the assets they own. They eliminate the need for trusted third parties and are self-verifying, self-executing and Tamper resistant.

Blockchain will be an important part of our financial and technological digital future. It is one of the incredibly creative inventions that technology has ever seen. So how we use it is up to us, it could indeed transform the global scenario.

Technology and changing trends in businesses is not something which is going to happen in the future, it is happening right now. It has already started affecting a lot of businesses. So businesses have tremendous opportunity to benefit from such technological advancement. There is no doubt that technological innovations are largely followed all over the world and it will revolutionize the businesses.

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