Insignia Magazine Media Kit

Page 1

Insignia The Voice of Luxury magazine is published by Insignia Group, a global leader in finance and lifestyle services, specializing in exclusive limit-free credit cards and family office services.

Our concept Today we are living in a world of globalization, mass production and virtual reality. But many people still appreciate a personal approach, freedom of choice, prestige and luxury. These people are the audience of Insignia magazine – a luxury lifestyle publication that creates a niche of its own!


In Every Issue: Exclusive features published in the News, Gallery and Special sections are designed to grab the attention of true connoisseurs of luxury. Insignia presents the latest watch and jewellery collections; it surveys new models of yachts, private jets and cars; and it reviews top-rated resorts and hotels, restaurants and boutiques from all over the world Only in Insignia you will find impeccably presented special sections on the world's largest watch and jewellery fairs, the latest yacht, aviation and automobile shows, and exhibitions of luxury accessories. Another Insignia magazine exclusive is the Secret Insider section, which offers unique tips from experts on the most luxurious destinations and must-have objects, the most significant people and events, world premieres and premium services.


In Every Issue Insignia Fashion. In the section: Fashion shoots by internationally acclaimed photographers, articles on legendary designer brands and the latest trends, interviews with famous designers and fashion gurus, and shopping guides to the world’s most fashionable cities.


In Every Issue Insignia Health & Beauty. In the section: The latest beauty and grooming news, reviews of luxury spa and health clinics, and expert information on beauty treatments, cosmetic surgery, nutrition and well being.


In Every Issue Insignia Home and Decor. In the section: The current trends in property, the latest ideas in interior decor and design, the world’s most beautiful homes, the latest collections of furniture, accessories and tableware, as well as art and antiques news.


In Every Issue Insignia Taste. Our readers are not just window shoppers. They are accustomed to buying the best of the best. In Insignia magazine, they can be sure of finding expert reports on everything from luxury vacations to bespoke suits, great wines and fine cigars. Whether we are writing about premium-class products, high-quality services or exclusive leisure opportunities, we always focus on genuine quality and unique brands that match the high status of our readers.


In Every Issue Insignia Interview. We interview top businessmen and politicians, bankers and economists, celebrities and top arts figures. Whatever field they work in, they are always unique personalities who shape public opinion in the sphere of luxury. Insignia Property & Investments. We offer exclusive expert analysis by private banking and wealth management industry professionals


Reader's profile* Insignia magazine is read by highly affluent, Ultra-High-Net-Worth (UHNW) individuals including company directors, top managers and members of the political elite. It provides direct access to the most sought-after consumers of luxury goods and services. Male Female Aged 28-55 y.o. Married Has children

. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..

. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .

53 % 47 % 83 % 75 % 89 %

Areas of interests Fashion/accessories Watches/Jewelry Travel Art/Antiques Classic and sports cars

. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .

. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..

. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .

85 % 70 % 80 % 62 % 73 %

80% of readers' purchases are made in Moscow Average annual volume of card transactions on luxury items and service

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

* According to Insignia Lifestyle Publishing

450 000 USD


Circulation and Distribution Insignia is published nine times a year. Its total circulation is 35,000 copies. The magazines are delivered personally to premium cardholders, sold in premium supermarkets and news stands and distributed in selected locations. The magazine is: Mailed directly to the clients of Insignia Group – cardholders of premium credit cards and clients of Insignia Lifestyle Boutique. to Raiffeisen Private Banking clients to the clients of Troika Dialog Asset Management company Sold in premium-class supermarkets and stores - Globus Gourmet, Azbuka Vkusa, 7 Continent, Respublika, Aliye Parusa, GUM, BP - as well as at Sheremetyevo, Domodedovo and Vnukovo airports in the Duty Free stores. Distributed in VIP areas of airports, private aviation and business lounges, in boutiques, spas and beauty salons that are Master Card Premium partners. in golf and yacht clubs in the suites of five-star hotels in Moscow (the Hyatt, Ritz-Carlton, National, Swissotel Krasniye Holmy, All-Suites Spa Hotel Pokrovka, Hilton, Baltschug Kempinski), Saint Petersburg and Sochi. Distributed internationally (through Export Press, France) in the major cities of Europe, America and Asia, including in five-star hotels in London, Paris, the French Riviera, Milan, Rome, Geneva and Dubai. 25% delivered to clients of Insignia Group of companies, Raiffeisen Private Banking, and Troika Dialog Asset Management company 25% sold in premium-class supermarkets and stores 20% distributed in VIP areas of airports, private aviation and business lounges, and at Master Card Premium partners 15% distributed in suites of 5-star hotels 15% distributed internationally


Contacts Kostenko Vladimir Publisher/ Editorial Director v.kostenko@insignia-media.com Nada Tucakov International Publisher / Editoral Director nada@insignia-media.com

Insignia Lifestyle Publishing, Baker Plaza, office 44, 68/70, Butyrsky Val, Moscow, 127005 tel/fax +7 495 228-00-55 www.Insigniamagazine.com International Office : Insignia Publishing LTD 10th floor 55 Bryanston street London W1H 7AA tel: + 44 (0) 207 535 0300 www.insigniamagazine.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.