Palette, Powerful tools for creative minds

Whether a professional editor or just getting into it, there is something that we all know is an undeniable truth of the creative world: it takes time to create. It takes time to learn the software, the techniques and the complex processes to achieve the results that are in our head.

Translating our visions into masterpieces is not a simple “click of a button” or a client waving a hand in front of a monitor shouting “make it pretty!” and expecting instant telepathic results. Any editor knows that it requires much more than that and patience is the most significant component.

Another undeniable truth is that there are devices out there that can help us by giving us more control on the tools that software provide. The myriad of icons and functions that each software offers gives us with the power that we can harness to manipulate pixels, sounds and everything in between. My setup is simple, and my tools are a mouse customized with the most common functions, a tablet to bring my precision to another level when editing fine details.

Here is where I find Palette Gear came in and revolutionized the world of editing, it has custom setups per each software, brush, level, curve, adjustment and modifier that I need to bring my projects to life.

Editing is an infinite series of interactions with controls, repeated steps, and customizations that are like our fingerprint; they are ours and ours only. Shortcuts, dials and sliders save us time, they keep our eye focused on the project, they make us more productive and, personally, there are never enough toys to play with while I’m having fun creating behind a screen.

Product designer Calvin Chu founded Palette in 2013 and launched on November 18, 2015, announcing its modular control interface comprised of snap-together sliders, dials and buttons. Users can create a personalized experience that benefits from the speed and precision offered by a hands-on interface and a modular controller that can be used with virtually any type of software. Programmed for tight integrations with Adobe’s Lightroom and Photoshop, Palette is the perfect addition to any editor’s workflow, as it increases efficiency for repetitive tasks with laser-like precision. This revolutionary innovation also transcends borders of functionality as it can also be used as a MIDI device for music control, joystick, or as a substitute for keyboard shortcuts. Its magnetic interface allows for a customizable layout that fits everyone’s workflow with fine-tune dial sensitivity, optimizing the speed and precision of each function independently. It doesn’t matter what you are working on and what software you are using because Palette is virtually adaptable to any workflow and any project.