Making Sense... Go Detox
1. Recap 2. Defining the problem 3. Creating the Solution 4. Concept One 5. Concept Two
Recap
Create easily recognizable brand across the detox and weight loss category
The Problem
Detoxification is a confusing issue, with lot’s of competing and conflicting information...
The Solution
we establish the product as a catalyst for making positive changes, shifting the focus from detoxification to making healthy lifestyle choices
This means your customers are more likely buy into the full detox program and use the product as part of a long term healthy regime...
it also provides you a brand that can expand beyond your initial product...
So how do we communicate this...
Concept One
We take a play on “express yourself�* *a well known pop culture reference
and create the strapline...
“refresh yourself�
Concept Two
We take a similar concept & combine a unique logo with the strapline
“renew you�
Thank you Go Detox