Go detox presentation

Page 1

Making Sense... Go Detox


1. Recap 2. Defining the problem 3. Creating the Solution 4. Concept One 5. Concept Two


Recap


Create easily recognizable brand across the detox and weight loss category


The Problem


Detoxification is a confusing issue, with lot’s of competing and conflicting information...


The Solution


we establish the product as a catalyst for making positive changes, shifting the focus from detoxification to making healthy lifestyle choices


This means your customers are more likely buy into the full detox program and use the product as part of a long term healthy regime...


it also provides you a brand that can expand beyond your initial product...


So how do we communicate this...


Concept One


We take a play on “express yourself�* *a well known pop culture reference


and create the strapline...

“refresh yourself�












Concept Two


We take a similar concept & combine a unique logo with the strapline

“renew you�











Thank you Go Detox


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