Making Sense Go-Glo Branding
Go Glo Route One This logo simply adops the prominant colours from both sub brands and combines the central graphics elements.
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Go Glo Route Two Combining the colours from both sub brands to create a gradient type effect, this simply communicates a ‘spectrum’. Much like the colours of the rainbow are all-encompassing this too retains the idea of contaning its subsidaries.
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Go Glo Route Three Combining the colours from both sub brands to create a gradient type effect, this simply communicates a ‘spectrum’. Much like the colours of the rainbow are all-encompassing this too retains the idea of contaning its subsidaries. [Reversed in colour] Additionally the central ‘house’ has had a gradient added this gives the feel that the element is the visual focus as well as the source of the energy.
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