Making Sense of London Devon branding development
development
Looking at both sets of feedback we have pushed the brand forward incorporating the strengths of both favoured logos. As requested we have dropped the group and ‘&’ from London & Devon for a succinct, strong logo mark. This matched with the Dragon and Lion brings together powerful icons with the light elegance of the graphic treatment. Colour is very important in the development - we have utilised the bronze and green from route 4 of the original presentation to separate the London and Devon services. This will work brilliantly both online and with printed collateral - 2 sided business cards could bring a little wit to the brand. The website uses a lot of white space, resulting in a very calm, sophisticated site with a flash of the brand colours to highlight the subject area (London/Devon). Black and white photography keeps the site very clean and classical, though images appear in full colour on focus to bring some life to the site.
BROCHURE COVERS The bars of colours differentiate between the areas of the business brilliantly.
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om up.c ngro o v e p ond Grou .lond evon www D d n on a reet Lond urzon St C 39A ir fa May n o n Lo d UA 7 W1J
ASHLEY BURSO N www.londondev ongroup.com London and Devo n Group 39A Curzon Stree t Mayfair London W1J 7UA
BUSINESS CARDS Double sided business cards reflect the two sides of the business - London and Devon.
2014 LUXURY SHOOTING PACKAGES Experience Britain at its best
POSTER EXAMPLE
WEBSITE HOMEPAGE
1. A simple, clean user experience to change from English to Chinese.
2. Large yet delicate headings fit well with the logo whilst the traditional serif font highlights the British heritage.
3. Close crop photography brings interest and sophistication to the site.
CARE AND EXPERTISE Your passport to the finest healthcare Worldwide Medical Packages
4. Flashes of brand colours help users to navigate through the site
5. Black and white photographs appear in full colour on focus, bringing vibrancy and life to the site.
SIGN IN
LONDON
CONTACT
SEARCH
DEVON
PARTAKE IN A QUINTISSENTIAL BRITISH PASTIME Luxury Shooting packages 2014
WEBSITE INTERNAL HOMEPAGE
1. Navigation is simplified to the very essentials, from London or Devon users area directed to packages and services.
CARE AND EXPERTISE Your passport to the finest healthcare Worldwide Medical Packages
1. Beautiful magazine style typography creates a very high end feel to the site.
LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIP ISCING ELIT. AENEAN COM MODO LIGULA EGET DOLOR.
Lorem adipi dolor pena nasce ultric sem.
SIGN IN
LONDON
CONTACT
SEARCH
DEVON
m ipsum dolor sit amet, consectetuer iscing elit. Aenean commodo ligula eget r. Aenean massa. Cum sociis natoque tibus et magnis dis parturient montes, etur ridiculus mus. Donec quam felis, cies nec, pellentesque eu, pretium quis, Nulla consequat massa quis enim. Donec
quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etim ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam
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www.inspiradigital.co.uk
+44 (0)1271 344 265