Making Sense Turtle Box Market initial logo ideas
route one
A quirky, playful mark with an innocent, simple feel to promote the unprocessed nature of turtle box market. The logo itself comes in two forms. A simplified version with the beetroot replacing the ‘o’ - this could be used for areas with limited space or single colour printing. A secondary more illustrative mark emphasise the freshness and hand picked nature of turtle box market. Hand rendering the font has enabled us to reiterate that Turtle Boxes are handpicked, with the care, attention and quality control that this comes with. The illustration style brings a strong sense of identity to the brand which can be rolled through the website, packaging and all other collateral.
IN YOUR BOX THIS WEEK
1 X BIG BUNCH OF BEETROOT
2 X HANDFULLS OF MUSHROOMS
1 X SLUG FREE LETTUCE
A LOVELY PAIR OF PEPPERS
A basic example of how the illustrations and friendly copy could be used to bring warmth to the brand.
route two
This route explores the vibrant colours, textures and behaviours of some of Turtle Box’s produce. The expressive background marks aim to inspire people to taste, create, explore and share the fresh food that Turtle Box delivers. A large suite of marks could be developed to represent food groups, special dietary requirements or individual foods. A simple mark has been designed without the expressive background for instances when a simpler, cleaner version is required.
LOGO EXPANSION
1. The background marks can also be used to label certain food groups/ specific boxes or individual goods.
thank you
www.inspiradigital.co.uk
+44 (0)1271 344 265