Making Sense UFurnishMe Branding
UFurnishMe
UFurnishMe is a brand based around a connection, on a conceptual level. The co-operation of the ‘U’ and ‘Me’ create the circle that ‘furnish’ sits within. This is also true for the nature of the consumer; The connection of people furnishing their homes. The typography within the logo is relaxed & rounded. This simply communicates the comfort that is integral to the brand. The central ‘furnish’ acts as an interchangeable element should the brand expand into other market sectors. The typefaces used are Pacifico and Ostrich Sans, these are used in contrast with each-other, while Pacifico is thick and large, the Ostrich Sans creates an elegance within the logo.
UFurnishMe usage across colours/shades The logo is used in Hex: C9D1D5 on white and black backgrounds, but when used on a mid-tone it changes back to pure white.
Usage on photography/Imagery Can be used as a solid vector Multiply/Screen layer effects.
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