Intelligent Political Marketing
Your Print, Digital & Promotions Team 40+ years in Publishing and Printing 8 years in Digital Advertising WHO WE ARE Greg Fox, Sr The Founder, Print, Digital Strategist, Pollie Award Judge, Idea Guy hgfox@igofox.com 985-951-2270, ext 1001 Suzanne Fox The Administrator, Print, Direct Mail Design Professionals, Digital Strategist, Political Consultant, Your Business Contact sfox@igofox.com 985-951-2270, ext 1002 foxprintdigital.com We believe that our combination of print and digital marketing services can provide candidates with a unique advantage in today's competitive marketplace.
FULL SERVICE MARKETING
We are committed to providing a range of services that leverage the power of both print and digital marketing channels to deliver effective campaigns for our clients.
Direct Mail
Direct mail is the perfect way to make a personalized connection with each of your voters, allowing you to drive action at every stage of the campaign journey.
Geofencing
Target specific addresses and events where your voters can be found. Reach them at places where they frequently visit based on behaviors and affinities.
CTV/Streaming Media allows you to reach your voters within a geofenced area, targeted by behaviors, demographics, etc. Commercials appear on apps and channels where your voters are.
Texting isn't just for keeping your voters informedIt's a powerful marketing tool that allows you to send peer-to-peer (one by one) text messages to a targeted list, avoiding spam.
Television Texting
Streaming
Our strategy allows candidates to reach their target audience through multiple channels and increase the likelihood of conversions.
Success Direct Mail Geofencing Streaming TV 1 1 2
3
The Perfect Strategy for
2
3 MULTICHANNEL EXECUTION
f i tdi it l
HOW DO WE FIND YOUR VOTER?
Demographics & Psychographics
Age, income, family, purchasing power, values, opinions, lifestyle, voter history and voter by party, etc.
Geofencing
Real-time geographical information to target voters that are in a provided list or predefined geographic area.
Affinities
Reach voters based on their behavior & actions.
Location data
Interests
Online behavior
Political Associations
Habitual Donations
Volunteers
Retargeting
Target audiences based on content they viewed before, during or after an ad.
foxprintdigital.com
Congressional District Targeting
Reach voters who live within defined congressional districts to ensure relevant messaging to key audiences.
Benefits
Target users within congressional district geo-blocks
Reach potential voters in all districts within states of interest
Eliminate wasted impressions and increase the efficacy of your advertising
foxprintdigital.com
Audience Targeting -Voter Profile
Serve your media to audiences based on core voter profile identifiers and prior voting participation.
Available Segments*
Political Party: Democrat, Republican, Independent, Unknown
Voter Type: Active, Absentee, Early, Inactive
Voter History: Audiences who voted between 2000 and 2020 across general, midterm, and/or primary elections.
Party Line Voting: Audiences who have voted along Democratic or Republican party lines from 2008–2016.
foxprintdigital.com
*Data is sourced from voter registration data, voter file information, social media, and online behaviors. Additional increase to CPMs may occur.
QR Codes
Go beyond impressions and drive measurable, meaningful engagement. Capture scans and build your own 1st party data. QR codes can also be customized to fit your candidate or party’s logo.
Benefits
Increase awareness by reaching voters on the big screen
Drive measurable engagement and action among your key audiences with GT QR Codes
Capture scans to build your own 1st party audiences
Retarget engaged voters across additional screens to move them further down the funnel
foxprintdigital.com
Make an Impact with Direct Mail
EDDM Every Door Direct Mail
EDDM is a product created by the U.S. Postal Service in which customers select their delivery route. Mail is delivered to every door on the carrier route you select.
Political Mail
Sent from a candidate, federal, state or local campaign committee or political party. Send redtagged political mail as First Class, reducing delivery time from weeks to days. Use Presorted Standard with a voters list to target mailings based on chosen demographics.
Retarget Your Direct Mail with Geofencing
Geofencing
Pair geofencing with both types of direct mail.
Target neighborhoods where EDDM mail was dropped.
Target specific addresses where marketing mail was dropped.
Target voters.
Target places where your voters like to visit and events where your voters will be.
Weatherbug Zynga ESPN Expedia USA Today CNN …and more!
Make a Lasting Impression with Streaming Commercials
CTV
Target your audience with video that matches the look and message of your direct mail and digital ads. Commercials play while your voters are streaming on channels such as Hulu, Prime, Roku.
Keep your voters up to date!
Texting
No more spam! SMS texting sends a message and a link that takes the recipient to your website or landing page. MMS is a text message that contains an image in the text message. Peer to Peer video texting is the best means to send videos directly to prospective voters without all of the noise from youtube.
WE ARE WHERE YOUR VOTERS ARE
When a voter interacts with your direct mail, digital ad, or video, we re-target those voters with additional creative messaging to promote more actions and engagements to your website.
Jim is a fence-sitter who is undecided about who to support in the upcoming election.
Jim visits the candidate's website. He clicks on the donation page but does not donate. Through a retargeting pixel he is served with more ads.
The pixel causes Jim to be served digital ads that encourage him to donate to the candidate's campaign.
Jim returns to the candidate's website and donates $50.
2.
3.
4.
foxprintdigital.com
TRACKABLE RESULTS BASED MARKETING
Your campaign is tracked daily with clear and easy reporting for you to understand.
Gain insights on:
Clicks & Impressions
Demographics, interests, locations, and behaviors of your voters
Video completion rates
Direct mail tracking
Creative results tracking
foxprintdigital.com
Behavioral Audience
Art & Craft Lovers
Bar/Pub Goers
Baby Boomers
Big Box Shoppers
Budget Hotel Visitors
Business Travelers
Car Enthusiasts
Car Owners
Casino Goers
Coffee Lovers
Home Contractors
Car Renters
Convenience Shoppers
Cyclists
Diners
Dads
Discount Shoppers
DIYs
Department Shoppers
Evening Diners
Entertainment Enthusiasts
Electronics Enthusiasts
Financial Advisors
Frequent Bank Customers
Audience Insights
Categories
Home Improvements
Commuter & Passenger Rail Service
Department Stores
Wholesale Clubs
Variety Stores
Food Markets
Convenience Stores
Grocers-Retail
Grocers-Health Foods
Candy & Confectionery-Retail
Doughnuts
Vitamin & Food Supplements
Automobile Dealers-New Cars
Automobile Dealers-Used Cars
Automobile Parts & Supplies-Retail-New
Stadiums Arenas & Athletic Fields
Health Clubs Studios & Gymnasiums
Pharmacies and Drugstores
Bed & Breakfast Accommodations
Amusement & Theme Parks
Furniture-Renting & Leasing
Automobile Racing Car Equipment
Automobile Renting
Automobile Repairing & Service
Brand Affinity
Hobby Lobby
Jo-Ann Fabric and Craft Stores
Vision Center At Walmart
Pet Supplies Plus
Ollie's Bargain Outlet
Fifth Third Bank
Huntington National Bank
Keybank
US Bank
Citizens Bank
Edward Jones
Raymond James
Allstate
Prudential
Doubletree by Hilton
Holiday Inn Express
Hilton Garden Inn
Jackson Hewitt Tax Service
Avis Rent a Car
Walmart Pharmacy
Giant Eagle Pharmacy
Kroger Pharmacy
Barnes & Noble
Buffalo Wild Wings
GEOFENCINGRESULTS
10/7/22-11/7/22
Demographics
Who was exposed to your ads by age and gender.
Female Clicks
Male Clicks
18-24 25-34 35-44 45-54 55-64 65+ 75 50 25 0
GEOFENCINGRESULTS
10/7/22-11/7/22
Impressions Clicks 0 25,000 50,000 75,000 100,000 125,000 44484 44060 44266 44240 44446 44077 44485 44004 44094 44483 44202 44420 44057 44024 44023
GEOFENCINGRESULTS
120,271 | 242 74,759 | 157 50,871 | 156 45,474 | 103 42,101 | 88 40,944 | 92 29,167 | 54 26,492 | 73 22,885 | 64 21,148 | 46 20,138 | 78 18,713 | 40 18,643 | 63 16,539 | 57 13,059 | 23
Audience Report
Impressions and clicks matched to zip codes: 4/26/23-6/26/23
HOW DO WE MEASURE UP?
Ready to get started?
We’ll use this information to research your campaign strategy.
1.Your Contact Information
2.Your Campaign Information
3.Digital + Direct Mail Design Elements
4.Targeting your locations, events and voter propensities
5.Budget
Complete this form/checklist.
Your 100% dedicated and experienced team. Let Us Find Your Voters Yoursuccessisourmost importantproduct. 985-951-2270 ext 1002 725 S. Morrison Blvd. Hammond, LA 70403 foxprintdigital.com
