Fox Print + Digital Political Marketing

Intelligent Political Marketing

FULL SERVICE MARKETING

We are committed to providing a range of services that leverage the power of both print and digital marketing channels to deliver effective campaigns for our clients.

Direct Mail

Direct mail is the perfect way to make a personalized connection with each of your voters, allowing you to drive action at every stage of the campaign journey.

Geofencing

Target specific addresses and events where your voters can be found. Reach them at places where they frequently visit based on behaviors and affinities.

CTV/Streaming Media allows you to reach your voters within a geofenced area, targeted by behaviors, demographics, etc. Commercials appear on apps and channels where your voters are.

Texting isn't just for keeping your voters informedIt's a powerful marketing tool that allows you to send peer-to-peer (one by one) text messages to a targeted list, avoiding spam.

Our strategy allows candidates to reach their target audience through multiple channels and increase the likelihood of conversions.

HOW DO WE FIND YOUR VOTER?

Demographics & Psychographics

Age, income, family, purchasing power, values, opinions, lifestyle, voter history and voter by party, etc.

Geofencing

Real-time geographical information to target voters that are in a provided list or predefined geographic area.

Affinities

Reach voters based on their behavior & actions.

Location data

Interests

Online behavior

Political Associations

Habitual Donations

Volunteers

Retargeting

Target audiences based on content they viewed before, during or after an ad.

Congressional District Targeting

Reach voters who live within defined congressional districts to ensure relevant messaging to key audiences.

Benefits

Target users within congressional district geo-blocks

Reach potential voters in all districts within states of interest

Eliminate wasted impressions and increase the efficacy of your advertising

Audience Targeting -Voter Profile

Serve your media to audiences based on core voter profile identifiers and prior voting participation.

Available Segments*

Political Party: Democrat, Republican, Independent, Unknown

Voter Type: Active, Absentee, Early, Inactive

Voter History: Audiences who voted between 2000 and 2020 across general, midterm, and/or primary elections.

Party Line Voting: Audiences who have voted along Democratic or Republican party lines from 2008–2016.

*Data is sourced from voter registration data, voter file information, social media, and online behaviors. Additional increase to CPMs may occur.

QR Codes

Go beyond impressions and drive measurable, meaningful engagement. Capture scans and build your own 1st party data. QR codes can also be customized to fit your candidate or party’s logo.

Benefits

Increase awareness by reaching voters on the big screen

Drive measurable engagement and action among your key audiences with GT QR Codes

Capture scans to build your own 1st party audiences

Retarget engaged voters across additional screens to move them further down the funnel

Make an Impact with Direct Mail

EDDM Every Door Direct Mail

EDDM is a product created by the U.S. Postal Service in which customers select their delivery route. Mail is delivered to every door on the carrier route you select.

Political Mail

Sent from a candidate, federal, state or local campaign committee or political party. Send redtagged political mail as First Class, reducing delivery time from weeks to days. Use Presorted Standard with a voters list to target mailings based on chosen demographics.

Retarget Your Direct Mail with Geofencing

Geofencing

Pair geofencing with both types of direct mail.

Target neighborhoods where EDDM mail was dropped.

Target specific addresses where marketing mail was dropped.

Target voters.

Target places where your voters like to visit and events where your voters will be.

Make a Lasting Impression with Streaming Commercials

CTV

Target your audience with video that matches the look and message of your direct mail and digital ads. Commercials play while your voters are streaming on channels such as Hulu, Prime, Roku.

Keep your voters up to date!

Texting

No more spam! SMS texting sends a message and a link that takes the recipient to your website or landing page. MMS is a text message that contains an image in the text message. Peer to Peer video texting is the best means to send videos directly to prospective voters without all of the noise from youtube.

WE ARE WHERE YOUR VOTERS ARE

When a voter interacts with your direct mail, digital ad, or video, we re-target those voters with additional creative messaging to promote more actions and engagements to your website.

Jim is a fence-sitter who is undecided about who to support in the upcoming election.

Jim visits the candidate's website. He clicks on the donation page but does not donate. Through a retargeting pixel he is served with more ads.

The pixel causes Jim to be served digital ads that encourage him to donate to the candidate's campaign.

Jim returns to the candidate's website and donates $50.

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TRACKABLE RESULTS BASED MARKETING

Your campaign is tracked daily with clear and easy reporting for you to understand.

Gain insights on:

Clicks & Impressions

Demographics, interests, locations, and behaviors of your voters

Video completion rates

Direct mail tracking

Creative results tracking

Behavioral Audience

Art & Craft Lovers

Bar/Pub Goers

Baby Boomers

Big Box Shoppers

Budget Hotel Visitors

Business Travelers

Car Enthusiasts

Car Owners

Casino Goers

Coffee Lovers

Home Contractors

Car Renters

Convenience Shoppers

Cyclists

Diners

Dads

Discount Shoppers

DIYs

Department Shoppers

Evening Diners

Entertainment Enthusiasts

Electronics Enthusiasts

Financial Advisors

Frequent Bank Customers

Audience Insights

Categories

Home Improvements

Commuter & Passenger Rail Service

Department Stores

Wholesale Clubs

Variety Stores

Food Markets

Convenience Stores

Grocers-Retail

Grocers-Health Foods

Candy & Confectionery-Retail

Doughnuts

Vitamin & Food Supplements

Automobile Dealers-New Cars

Automobile Dealers-Used Cars

Automobile Parts & Supplies-Retail-New

Stadiums Arenas & Athletic Fields

Health Clubs Studios & Gymnasiums

Pharmacies and Drugstores

Bed & Breakfast Accommodations

Amusement & Theme Parks

Furniture-Renting & Leasing

Automobile Racing Car Equipment

Automobile Renting

Automobile Repairing & Service

Brand Affinity

Hobby Lobby

Jo-Ann Fabric and Craft Stores

Vision Center At Walmart

Pet Supplies Plus

Ollie's Bargain Outlet

Fifth Third Bank

Huntington National Bank

Keybank

US Bank

Citizens Bank

Edward Jones

Raymond James

Allstate

Prudential

Doubletree by Hilton

Holiday Inn Express

Hilton Garden Inn

Jackson Hewitt Tax Service

Avis Rent a Car

Walmart Pharmacy

Giant Eagle Pharmacy

Kroger Pharmacy

Barnes & Noble

Buffalo Wild Wings

Demographics

Who was exposed to your ads by age and gender.

Female Clicks

Male Clicks

HOW DO WE MEASURE UP?

Ready to get started?

We’ll use this information to research your campaign strategy.

1.Your Contact Information

2.Your Campaign Information

3.Digital + Direct Mail Design Elements

4.Targeting your locations, events and voter propensities

5.Budget