The Use of Social Media in Human Resource Management

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Examining the Use of Social Media in People Management (HR) Activities A Case Study of Sainsbury’s Plc Limited


Introduction •

The major aim of this research focuses on examining the use of social media in people management activities in the business. These types of people can perform all their human resource activities by making use of social media tools such as Facebook, Twitter, Whatsapp, YouTube, etc. The main issue behind conducting this research is to analyze the significance of different existing social media tools over the boosting of people management.


Research Aim and Objectives A) Aims The aim of the research is to analyze the use of social media in people Management (HR) Activities within the context of Sainsbury: • B) Objectives To examine the influence of social media tools in the people management. To identify the perception of managers in Sainsbury towards the social media. To understand how such tools can be effectively use by the company to enhance people management in Sainsbury. • C) Research Questions What are various social media tools that are used by an organization to enhancing HR activities? How social media can impact and can be used by HR managers? How organization can use different social media strategies to enhance people Management Activities? How Sainsbury could enhance the use of social Media to enhance people Management Activities? •


Rational of the Study •

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This research will be carried out in order to analyze the significance of different social media tools in the field of HRM also. Moreover, more and more companies are entailing social media in their practice and therefore it become as one of most emerging issue of this era. However, for gaining fruitful and desirable results from this enquiry, case study of Sainsbury PLC is taken into account, which essentially helps in gaining better insight of the topic.


Research Methodology • • • • •

Research Approach: Inductive Research Philosophy: Interpretivism Research Design: Descriptive study Research Type: Mixed methods (Qualitative and Quantitative). Data Collection: Primary and Secondary • Primary: Managers from face to face interview and employees through questionnaire. • Secondary: Books, journals, magazines, online articles, scholarly content, newspaper, working paper, government publications and other related. Sampling: • Managers- Systematic sampling (5 samples) • Employees- Simple random (40 samples) Data analysis: Thematic with graphical presentation


Ethical Consideration •

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Data that are collected from different respondents has been stored in a secured manner and it is further ensured that those data should only be accessed through authentic individual. It is also ensured by researcher that biasness and convenient approach is not engaged in present research so that most effective and desired result can be obtained at the end. Further, permission has been taken with each of the managers and employees before collecting data from their side in order to gain their support and also to ensure that appropriate information can be attained through them.


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Key Findings •

Sainsbury uses social media for the purpose of conducting the practice of employee engagement. Facebook and Whatsapp are the major platform that are being used by Sainsbury for the purpose of employee engagement and people management. Recognition, rewards announcement and coeducation are the major activities performed by Sainsbury under people management. Social media supports in boosting the productivity and commitment level of employees of Sainsbury. The managers have proper understanding about the usage of social media tools. It is clear that coordination among colleagues can be increased through social media tools. Due to social media practice the privacy of employees could be breached.


Conclusion •

With this enquiry it has been concluded that there are various practices that have been conducted with the help of social media in order to ensure that employee remain motivated and committed towards their job at every point of time. Also, it has been cleared that social media possess an impact over the human resource and hence company able to utilize in a manner through which commitment from employees get attained.


Recommendations •

To introduce some layer so that they ensure the high level of security check. Company can ensure that they should take the permission from each and every employee in written before putting their any information. For female staff, company has to take permission from them. To improve the performance assessment techniques. The role of social media is very less in this case as it is completely human resource issue and there is strong requirement of eliminating the factors which cause troubles in people management. Overall security and proper performance management are some of the factors which can help immensely in setting out the effective procedure of people management.


Self Reflection This research supported me on following grounds: • Increased my knowledge and learning • Enhanced my critical thinking skills • Improved research skills • Practical learning over subject matter


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