Mya rounds up a couple of her friends and they open their own stand right next to the boys’ stand! The boys realize they have real competition when many of their customers start going to the girls’ stand instead. Will Brandon and his friends be able to stay in business? Or will the girls force them to close?
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The Great Business of Summer
The Great Business of Summer
Don’t miss other books in the Brandon Jones series!
The Brandon Jones Series
It’s summertime, and school is out! To help beat the heat and make a little spending money, Brandon, Gabe, and JB decide to open a lemonade stand. The boys refuse to let Mya join them in their business, a decision which they may end up regretting.
Amber M. Brown
Grades 3-5
Amber M. Brown
There’s Competition? Right next to our awesome lemonade stand stood a brightly colored stand about the same size as ours only its vivid pink color made it stand out even more. And even worse, Jenna and JB’s sister Mya were sitting inside, waving and smiling at us. Next to them was another girl from our school, Jaiden Wayne. “Uh, JB - what’s going on?” Gabe was finally able to whisper. “What is your sister up to? Is this a joke?” JB shook his head. “I really don’t know. Did they really just open a stand next to ours?” “Sure looks that way,” I said and walked over to the stand.
The Brandon Jones Series The Great Business of Summer
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without written permission of the publisher. For information regarding permission, write to: InSTEP Education Publishing Inc., Attention: Permissions Department, PO Box 1912 Coppell, TX 75019 ISBN 978-0-9905149-0-9 Text copyright © 2015 by Amber Brown. Illustrations copyright © 2015 by Anirban Mitra, Team DesignoDream. All rights reserved. Published in the United States by InSTEP Education Publishing Inc., Dallas. www.InSTEP.Education/publications
This book is dedicated to every educator who has had a positive influence in my life, whether as my teacher, my mentor, my co-worker, or friend - Continue to preservere!
“Education is not the filling of a pail, but the lighting of a fire.� -William Butler Yeats
Brandon Jones
& The Great Business of Summer
by Amber Brown Illustrated by Anirban Mitra
InSTEP Education Publishing, Inc. Dallas, TX
Vocabulary terms for this book: pint quart gallon goods services consumer producer product competition profit revenue expenses break-even loss gain advertisement
Brandon Jones
& The Field Trip to the Zoo Table of Contents 1.
Bored Already
2. My Great Idea 3. Lemonade On My Mind 4. Gallon Field Stadium 5. Opening Day 6. We Have Competition 7. Operation Win-Back 8. Lemonade & a Sweet Treat
1
Bored Already “This is the best time of the year,” I thought to myself. “All kids love summer! No school, no homework... just days and days of fun and relaxing in the sun.” I slapped my hands over my eyes. If this is true, then why am I laying on my bed, bored out of my mind? It’s only the second week of summer and I am totally, completely, 100% bored out of my mind. Right about now you’re probably asking yourself, “Who is this strange kid?” My name is Brandon Jones. I’m nearly eight years old and I just finished second grade at McNair Elementary school. It was a long year. The work was tough, but I learned a lot of cool new things. I even made honor roll all year, which made my mom very happy. My mom is a fourth grade teacher at my school, which pretty much means I don’t have a choice but to make honor roll every grading period or else. I don’t even want to find out what “or else” means. 1 The Great Business of Summer
I peeked through my fingers and watched the ceiling fan spin around slowly. Just as I was about to start wondering how mad Mom would be if I tried to paint the fan a bunch of really cool colors, the doorbell rang. A few moments later, my mom called up the stairs, “Brandon! Gabe and JB are here!” Great! I sat up quickly then jumped off of the bed. Finally, something to do! I ran down the stairs, taking two steps at a time. “Hey guys,” I said. “What’s up, Brandon?” said JB. “Hey, B.,” Gabe said, as we fist bumped each other. Gabe and JB are my two best friends. Gabe and I met on the playground a couple of years ago. I was sliding down the slide at recess just as he was trying to climb up from the bottom. We bumped into each other and both ended up sliding to the ground. He laughed, I laughed, and we’ve been best friends ever since. We both met JB on the first day of first grade. His family had just moved here, and because he was the new kid he didn’t have any friends at school yet.
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I saw him watching me and Gabe tossing a football during recess and asked him if wanted to play. The three of us have been stuck together like glue since that first day. “Dude, check out what Gabe has,” JB said with a huge grin on his face. I was puzzled. “What?” I asked. I hadn’t noticed Gabe had one hand behind his back. “Check this out,” he said and flashed a new video game box. “Let me se this,” I said. Then my eyes widened. “Is this...?” “Enzo’s Enterprise volume three - it sure is!” my friend said excitedly. “How did you get this?” I asked in amazement. “My aunt Tammy forgot my birthday last month and said she felt really bad about it. So she mailed the game to make it up to me. I just got it this morning. I haven’t even tried it out yet,” Gabe answered.
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“Well what are we waiting for?” I asked. “Let’s get started!” My friends and I were already walking towards the living room where my game system was plugged into the TV. Normally I’d rather play sports video games, like college football or professional basketball, but this Enzo’s Enterprise is pretty neat. Gabe showed us how to play Volume 1 and we’ve all been hooked ever since. No really - you don’t understand. This game is one of the best video games ever. In this game, this kid named Enzo starts some kind of business and you have to help him make money. I know it sounds a little lame, but I promise it’s really not. This game is one of my favorites - next to my pro basketball games, of course. So anyway, all kinds of problems come up and you’ve got to figure out a way to help the business solve them. Like in the last volume, the kid Enzo was trying to run a candy business at school, but the teachers and principal kept coming up with new rules to try to keep him from selling the candy. We finally figured out a way Enzo was able to meet with the teachers and agree to sell the candy only during lunch and after The Great Business of Summer
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school. Enzo made so much money in the game I thought about trying it in real life, but it would never work at our school. I’m sure our principal just wouldn’t go for it. Another really cool thing about Enzo’s Enterprise is that you can compete with other kids online to see who helps Enzo make the most money. At the end of the every month, the winner gets a free Enzo’s Enterprise poster and statue mailed to their house. I, Brandon Jones, have never won that award.... at least not yet. “So what kind of business is this one?” JB asked, as Gabe slid the disc into the game system. “I heard you can pick your own this time,” I said. Gabe smiled. “Yeah, in this new one, they give you three choices and you can choose which one you want.” We all paused as the TV screen lit up. “Oh wow,” JB whistled. “This is just way too cool,” Gabe mumbled.
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“No kidding!” I agreed, smiling from ear to ear. We decided to choose a pizzeria. We had played the game for about an hour when my mom walked in and stood in front of the TV set. “I know the three of you don’t think you’re going to play video games all day, do you?” she asked with her arms folded. My friends and I sighed. Of course we thought we should be able to play the game all day - but none of us would dare say that to my mom! “Let’s go sit outside,” I told my friends. We walked out of the door and sat in my back yard for a few minutes without talking. “What do you guys want to do?” asked Gabe finally. “Wanna go to the park and play a game?” “A game of what?” asked JB. “What about baseball?” Gabe asked. He swatted at a bug and pretended to swing a bat. All three of us love sports, but baseball is Gabe’s favorite. The Great Business of Summer
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“A game of what?” asked JB. “What about baseball?” Gabe asked. He swatted at a bug and pretended to swing a bat. All three of us love sports, but baseball is Gabe’s favorite. “No, we did that all day yesterday,” I said. “Besides, we have baseball practice tomorrow. We should do something else.” “Yeah, I guess you’re right,” said Gabe. “What about basketball?” He knows basketball is my favorite sport. I shook my head. “Nah. It’s too hot already.” Noon was an hour away, but we were already starting to sweat. JB wiped his forehead and agreed with me. “Think of something else, Gabe,” he said, and leaned against a tree. We all got quiet again. My mom must’ve walked by the window in the kitchen because suddenly we could hear her conversation while she was talking on the phone.
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She had been laughing, but now stopped and said, “Oh, I thought we had some more lemonade! We’ll have to go to the store and buy some more. This weather has been so hot, it feels like I drink a gallon of water and lemonade everyday.” She must have been on the phone with one of her sisters because she laughed again and said, “Oh I know you love lemonade! Remember that time you made a huge sticky mess all over the kitchen, calling yourself trying to make some by yourself? We had ants in the kitchen for days! Mom was furious!” We heard the refrigerator close and her voice trailed off as she walked away. Suddenly I felt a spark of genius. “I’ve got it!” I said, grinning. “Got what?” My friends asked, looking curious. “Something different we could do this summer!” I said, growing more and more excited by the second.
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2
My Great Idea “What is it, Brandon?” Gabe asked, pushing his glasses up closer to his eyes. “Let’s open a lemonade stand!” I said. By this time, I was so excited, I was almost shouting. “A lemonade stand?” repeated JB. “I think the sun has gotten to you, B.” “Us... selling lemonade?” Gabe asked. My friends didn’t look as excited as I thought they would. “Yes, I’m serious!” I said loudly and jumped up and down to make my point. “Just like Enzo’s Enterprises. Instead of a pizzeria or candy, we could sell lemonade!”
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“Why a lemonade stand?” asked JB. “Why not?” I asked. “Everyone loves lemonade and it’s so hot outside, I bet lots of people will want to buy some.” “Well that’s true,” said Gabe, as he licked his lips. I think he’s starting to warm up to my idea. “Plus, we could even make a little money,” I suggested. “Real money, not just money on a video game.” When I said this, JB started smiling and nodded his head. “Okay, I’m in!” he said, standing up next to me. We both looked at Gabe. “Okay, count me in, too, guys,” he said with a huge grin on his face. “Alright!” I yelled, and we started giving each other high fives all around. “Let’s go inside and tell my mom,” I said. “She’ll be able to help us get started.”
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The guys and I walked inside just as Mom was hanging up the phone. “Hi boys,” she said with a smile. “Uh oh! I know that look. Brandon, what do you and your friends have going on?” We all laughed, then my friends looked at me. “Mom! We have the coolest idea ever!” I started. “We want to start a lemonade stand!” Mom paused. “Well, it’s certainly an interesting idea.” “Interesting?” I repeated, as though there were an echo in the house. When my mom says “interesting” I never know if it’s a good thing or not. “What’s wrong with it?” I asked. “Oh no, I think it’s a great idea,” said Mom. I’m just curious if you boys know what it takes to run a business. Would any of you like a snack?” “Yes, ma’am!” we all said to the snack offer.
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“Who said anything about a business, though?” I asked. My friends nodded their heads in agreement. “Yeah, we just want to sell lemonade,” said JB. “So, you want to sell something, and I’m sure you want to make money, but you don’t think that’s a business?” Mom replied, looking at all of us. Okay. I have to admit - she got us. Gabe said, “I guess I can see it being a business. A small one though. I don’t want to give up my summer to work in an office or anything.” He turned to look at me. “Maybe running a lemonade stand is going to be harder than we thought, Brandon,” Gabe continued, with a worried look on his face. “Oh no, Gabe,” Mom said quickly. “I think you guys can do it, I just think all of you should learn a little bit about business first.” “In fact, I’ll tell you what. I’ve been needing something to get into this summer...”
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Uh oh. My mom loves to make everything what she calls a “learning experience”. Sometimes I wonder if all teachers do this to their kids at home, or whether it was just my mom. Mom says learning isn’t just for the classroom or schools. She believes opportunities for learning are all around us and is always looking for new things my friends and I could learn. I keep telling her one day I’m going to be all learned out, but she never seems to listen. It seemed like this was about to be one of those times. My mom sat out a few more snacks. “Yes... I think I can make this into a great new learning experience for all of you.” I knew it! I almost smacked myself on the forehead. My friends looked like they were getting more excited, though. Poor guys. They still haven’t learned that my mom is a teacher at school and a teacher at home.
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“What do we need to do?” asked JB. “Should we bring a bag of lemons over?” Mom laughed. “Oh no! Not just yet, JB. How about you guys first talk to your parents to make sure they are okay with the idea? You can tell them to call me if they have any questions.” “Also, if they say yes, you all should think of what else besides lemons you may need. Why don’t you both come over here tomorrow morning around nine before baseball practice and we’ll get started?” she continued. “Cool! Thanks!” said Gabe and JB, almost at the same time. The next morning my friends came over just as the clock was turning nine. We were all sitting around the kitchen table when Mom walked in. “Good morning, fellas,” she said, as she gave each of us a folder. I opened my folder and groaned. My mom had made worksheets for us to do! What kid wants to do worksheets in the summer?
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What I was thinking must have flashed across my face because Mom sat at the table next to us and said, “Now Brandon, it’s not going to be that bad. It’ll be fun, I promise!” “Really, Mom?” I thought to myself. I looked at the first sheet in the folder. There were a few business sounding words Mom apparently wanted us to learn. “But how does knowing what a consumer is will help us with a lemonade stand?” I asked. Mom looked surprised. “Everything, Brandon! Do any of you know what a consumer is?” Gabe scratched his head. “Isn’t a consumer a person who buys something? At least that’s what it is in the Enzo’s Enterprises game.” My mom smiled and ruffled Gabe’s hair. “Exactly! And a producer is the person who sells the goods or provides a service. So you guys will be producers and the customers will be consumers.”
JB.
“So is a lemonade stand a good or service?” asked
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“That’s a pretty good question, JB,” Mom answered. “A good is an actual object or product that people can buy, like a basketball or even a sandwich. A service is an action that someone does, like a car wash, or hair cut at a barber shop.” JB smiled. “Oh, I think I get it - a good is something we can touch or hold, right? And since the customers would be buying a glass of something they can actually hold, it has to be a good.” “Yes, that’s right,” my mom agreed. “But what’s another word we can use for a customer?” “Consumer!” we all yelled, then laughed. “Awesome!” Mom said, giving us high fives. “Let’s look at the sheets in the folder,” she said. “There are a few more words I think we should discuss.” Mom sat at the table with us while we answered questions on the worksheets. My friends and I learned that revenue is money a business makes from selling their products, but the money a business spends to make the products and run their business is called expenses. The Great Business of Summer
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“I think we all know what profit is,” said JB, rubbing his hands together. “Oh really?” said Mom, raising an eyebrow. “And just what do you think profit is?” “The money we’re going to put into our pockets!” JB, Gabe, and I yelled together. “True, but there’s a little bit more,” said Mom. “A business’s total profit is how much money it makes minus the costs it takes to run the business.” “Wait, what?!” we asked, getting a little confused. Mom thought for a second. She pulled out a piece of paper and started drawing. “Okay, think about it this way. If you boys make $30 from selling lemonade, but you had to spend $10 to buy what you needed, your total profit would be...” “$20,” I interrupted. “Because it would be the $30 minus the $10 it cost us to start.” “You’re exactly right!” Mom said excitedly. “Now what if you spent the same $10 on supplies, but you make $50? What would your total profit be?”
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Total Profit = The money a business makes minus the start-up costs
30 10 20
Ex. 1
$ - how much we make (revenue) - ____________________ $ - costs to start (expenses) $ - total profit
Ex. 2
$ - how much we make (revenue) -____________________ $ - costs to start (expenses) $ - total profit
50 10 40
So total profit = revenue - expenses
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“Yes, indeed!” Mom said. “You boys are catching on quickly!” “But what all will we need to buy to start up a lemonade stand?” I asked. “Well of course, we’ll have to buy lemons, duh!” said JB. Then he ducked his head to avoid being hit by the balled up napkin I threw at him. “And cups,” added Gabe. “Don’t forget ice, an ice chest to keep the ice cold, oh and the sugar!” Mom said. “Sugar?!” my friends and I all exclaimed. “We can’t use sugar from the house?” Mom laughed. “I’ll think about it,” she said. Then she looked at the clock. “It’s almost time to leave for baseball practice. Go get your things loaded into the car while I grab my purse.” My friends and I are on the same baseball team. Our parents take turns driving us. Usually during the summer my mom drops us off and Gabe’s or JB’s parents pick us up.
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I pulled my baseball bag from the hall closet while JB and Gabe grabbed their bags. As we alked into the garage, JB said, “I wonder how much money we’ll be able to make this summer?” “Revenue or profit?” asked Gabe with a girn. JB scratched his head. “What’s the difference again?” he asked. “Revenue is how much the lemonade stand will make from selling each cup of lemonade,” I answered. “Yeah, and profit is how much we’ll really make after we subtract how much money it cost us to buy the cups, lemons, and everything else we’ll need,” added Gabe. “Well then, I’m talking about profit,” said JB. “All I want to know is how much money I will have to buy some new comic books!” “Just think of all we could do with the money.. uh.. profits,” I corrected myself. “Your comic books, snacks, candy, ooh and maybe new video games, too!” “Yeah,” Gabe agreed. “Brandon is this the best idea ever!”
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Lemonade on My Mind Practice that day was hard for me. My mind just wasn’t on baseball. I was dreaming about all the money we would make with the lemonade stand. “I’m going to buy that new glow in the dark football, ooh and that new NFL video game that’s coming out in August..” “Brandon! Brandon Jones! Where’s ya’ head at son?” Coach Greg’s deep loud voice interrupted my thoughts. “What?” I asked, surprised. I looked around. Oh no! While I was thinking about lemonade, JB had hit the ball straight into center field... and guess who’s our team’s center fielder? Yes, ME! I looked at JB running hard to second base. The Field Trip to the Zoo
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“Oh man, if he makes it home Coach Greg will be super mad at me,” I thought. I turned and started running for the fence to grab the ball. I must not have seen our right fielder running at the same time because we ended up colliding into each other and both sprawled out on the ground. “Ohhhh,” I groaned. I wasn’t really hurt badly, but I sure hoped Coach Greg wouldn’t make me run laps around the field. I sat up slowly and grabbed my hat off the ground. “Sorry, Ricardo,” I mumbled. “Jones! That’s three laps for you!” Coach Greg’s voice boomed across the field. He was standing near the dugout shaking his head. Rats! I knew he was going to make me run. I helped Ricardo up, took a deep breath, and started my laps around the ballpark. Even as I was running, I promise I saw lemonade cups dancing around in my mind. “Pull yourself together, Brandon!” I muttered to myself. Somehow I just don’t think Coach Greg would understand or even care about how lemonade had affected my ball playing.
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Luckily I managed to forget about the lemonade stand for the rest of practice, and didn’t make any more mistakes. In fact, I actually ended up catching more pop-flies than I had in the last practice. At least Coach Greg wasn’t upset with me anymore! After practice, JB’s father and sister arrived to drive us us home. We were talking about baseball practice when JB nudged me and Gabe with his elbows. “Hey guys, I just thought about something. We’re going to have a lemonade stand, right? So who actually has a lemonade stand? I mean, where do you get one at?” That was a pretty good question, really. I shrugged my shoulders. Gabe raised his hands and shook his head, as if to say “I’ve got nothing”. JB’s dad looked at us in the car’s rearview mirror. “When I was young, Grandpa Brooks helped me and my brother build one. I bet we could build one together.” “Oooh, that sounds so cool!” we all said and started smiling at each other.
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JB’s sister Mya was sitting in the front seat. She turned around to look at us. “Hey, a lemonade stand sounds pretty neat! Can I help with it, too?” Mya and JB aren’t just sister and brother, they’re twins. They look just alike, too - but they like totally different things. For example, Mya hates sports, but JB plays just about every sport invented. JB also loves being outside and would probably live in a tent if his parents would let him. I don’t think I’ve ever seen Mya outside for more than twenty minutes. Sometimes we let Mya do things with us, but she can be really bossy at times, so mostly we do things with just us boys. “Uh...,” I stuttered. “Um...,” Gabe stammered. “No,” JB answered. “Dad, this is just something we came up with. Mya has her own friends to hang with.” “Well Mya, I think JB’s right. I’m sure you have friends you can hang out with this summer. Let him have his time with his friends.”
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Mya crossed her arms and turned to glare at all of us, but then suddenly she smiled. “That’s okay. You’re right, I’m sure my friends and I will find something to get into this summer.” JB stuck out his tongue at her and grinned. “She’ll get over it,” he whispered to us. “She does this all the time.” Mya rolled her eyes and turned back to the face the front, still with a slight smile on her face. I was surprised. Usually Mya isn’t so calm about not getting her way. I wondered what that was all about. Mr. Brooks interrupted my thoughts. “You know what, guys?” he started. “I bet we could build your stand this evening. Let’s go to the home improvement store right now to pick up what we’ll need.” “Oh yeah!” the three of us yelled from the backseat of the truck. Mr. Brooks drove to the store and used his cell phone to call JB’s grandfather once we made it to the parking lot. He didn’t talk for very long. When we heard him say, “Oh, this is super easy. Thanks, Dad,” we started grinning. The Field Trip to the Zoo
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He hung up the phone and said, “Guys, we’re in luck. Grandpa Brooks told me what we needed and how to make it. It’s really not that hard. He also said for me to tell you boys good luck, and he hopes you save him a glass or two of lemonade!” We all laughed - well, all except Mya - and walked into the store. Mr. Brooks knew exactly what to get, so we managed to get in and out of the store quickly. As we were driving to our neighborhood, JB asked, “How long do you think it will take to build the stand, Dad?” “Oh, I don’t imagine it will take long at all, son,” Mr. Brooks answered. “Grandpa Brooks said it should be just a couple of hours, maybe three at the most. I’m pretty sure we’ll be able to have it done by the end of today.” “Allright!” we said, fist bumping and giving each other high fives. A short while later, after my friends and I had a chance to go home and change clothes, we met up in JB’s back yard to start building the lemonade stand. “Aw, too bad David isn’t here,” said Gabe. “He’d love this part.”
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David Nguyen is another friend of ours. He usually hangs out with us, but he spends his summer vacations visiting his grandparents in another state. Just as Mr. Brooks was showing us how to lay out the pieces of wood to build the frame, I heard a girl’s voice call out, “Oooh, be careful, Brandon. We wouldn’t want you to hurt your hand with that hammer.” I groaned and turned around. I knew that voice. Sure enough, it was her. By “her”, I mean the most irritating girl in our entire school, Jenna Gibson. She and Mya were standing by the back door with their arms folded and smiling. Jenna was really being sarcastic about not wanting me to hurt my hand - she probably wished I would so she could laugh. I ignored her, but Gabe couldn’t. “What do you want, Jenna? Why are you here?” Jenna smiled sweetly. Even ferocious attack dogs can smile sweetly when they want to. “Mya called me over,” she said. “I’m just hanging out with my best bud. We’ll be hanging together all summer.” The Field Trip to the Zoo
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Both girls giggled. I’m telling you, these two are up to something, but I just don’t have a clue what. “Come on guys, let’s get back to work,” said Mr. Brooks. Then he turned to the girls. “Mya and Jenna, I thought you were going to be learning how to bake cookies with Grandma Nita?” Grandma Nita is JB’s and Mya’s grandmother on their mom’s side. She lives with the Brooks family and bakes the best cookies, cakes, and desserts I’ve ever tasted. Mya and Jenna wanted to learn how to bake cookies? What in the world is going on? I shrugged my shoulders and concentrated on not hitting my thumb with the hammer. “We are, Dad,” answered Mya. “We’re going inside now.” “Good!” I muttered under my breath. One glance at JB and Gabe and I knew they were thinking the same thing.
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For the next two hours Mr. Brooks guided us in building a lemonade stand. By the time we were finished, we were tired, sweaty, and covered in paint, but our lemonade stand was done. It looked awesome! JB’s mother came outside to take a peek. “Wow, it looks fabulous, guys!” she said while clapping her hands. “Yes, it does,” agreed Mr. Brooks, wiping sweat from his forehead. “Thanks! And thank you for helping us, Mr. Brooks!” I said. “Yeah,” echoed JB and Gabe. “Thanks, Mr. Brooks!” “Thanks, Dad!” I looked at the lemonade stand we built and almost got goosebumps imagining how much fun we were going to have running our very own little lemonade business.
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This is a preview of the book,
Brandon Jones and the Great Business of Summer, written by Amber M. Brown.
To purchase, visit any of the following: www.AmberBrownBooks.com www.TheBrandonJonesSeries.com www.TeachersPayTeachers.com/AmberMBrown www.Amazon.com