CAPPA-IUS-Dallas Fair Park

Project Presented By: Iman Amini, Priscylla Bento, Gwen Isokpan, Reza Paziresh, Ahoura Zandiatashbar May 2, 2016

Fair Park

The Reinvigoration of a National Treasure

(The Dallas Morning News, 2016)

Table of Contents

The purpose of this presentation is to first provide conceptualizations of how Fair Park can become an integral part of the surrounding communities & second a neighborhood connected reconceptualization and reinvigoration within park boundaries through the utilization of zones and loop visualizations.

01

02

03

04

1.1 Spatial Analysis 1.2 Node Analysis 1.3 Transportation

2.1 Downtown Core 2.2 Neighborhood & Fair Park 2.3 Internal Connection 2.4 Reinvigoration Area Identification

3.1 General Programing 3.2 Visitors Center 3.3 Signature Park 3.4 Historic Core 3.5 Innovation / Education Hub 3.6 State Fair

4.1 Ticket Packaging 4.2 Parking Analysis 4.3 Action Plan

Site Analysis

Concept

Programs

Park Mechanics

1. Site Analysis

(Google Earth, 2016)

1.1 Spatial Analysis Neighborhood Characteristics

1.1 Spatial Analysis Community Desires

1.2 Node Analysis

Examination of predominant activity hubs surrounding Fair Park

1.3 Transportation Network

Analysis of current transportation networks surrounding Fair Park

2. Concept

(Skyscrapercity, 2007)

2.1 Downtown Core

Evaluation of the current, predominant Dallas Urban Core and connection consideration of the Urban Core through the utilization of Green Corridor Networks

2.1 Downtown Core

Specified connection additions within the Urban Core with the thorough extension of Free Public Transportation including the D-Link and the M-Line Trolley

2.2 Neighborhood & Fair Park

(pdxmonthly,, 2016)

2.2 & Fair Park 2.2Neighborhood Connecting Neighborhood & Fair Park

Utilizing the Green Corridor Networks, provide better connectivity with the inclusion of walking and bike paths

(Urbanberry, 2011)

(sfbike, n.d.)

2.2 & Fair Park 2.2Neighborhood Connecting Neighborhood & Fair Park

Further cultivation of streets and management of traffic near park through the use of Green Corridor Networks

(Quora, n.d.)

(Builderonline, 2016)

2.2 Neighborhood & Fair Park

2.2 Connecting Neighborhood & Fair Park

Conversion and utilization of northern train tracks connecting Fair Park to the M-Line Trolley alongside multi-use paths and roads

2.3 Internal Connection

Current internal evaluation of Fair Park with various issues including vacant buildings, little park area, and too much surface parking

(Tailgating Dallas, n.d.)

2.3 Internal Connection

Proposed internal mechanisms address issues by providing more entrances, increased green space, and better connectivity

2.4 Reinvigoration Areas

Identification of specified locations that provide a sense of purpose for each area, along with contributing to internal park connectivity

3. Programs

Changing current programming within Fair Park with each reinvigoration area in consideration

(City of Dallas, 2015)

3.1 General Programming

Offering extensive new programming throughout the park to establish a signature park

3.2 Visitors Center

3.2 Visitors Center

(D Magazine, 2013)

(Christy Robbins’ Blogspot, 2013)

Transform the Historic Old Mill Inn Restaurant into the Fair Park Visitors Center

3.2 Visitors Center

The start to a visit at Fair Park, the Visitors Center will have the most current and comprehensive information about Fair Park.

The Visitors Center will include: • Activities • Attractions • A gift shop • Tour guides.

(Essence Tours, n.d.)

(National Building Museum, n.d.)

3.3 Signature Park

Establishing Fair Park as a noted city recreational location with the utilization of proposed programming in the given area

3.3 Signature Park

Enhance public enjoyment by: Establishing a multi-generational, signature park &

(gettyimages, n.d.)

Bringing nature back to Fair Park

(Gilt City, 2014)

3.3 Signature Park

Enhance civic identity by: Creating zones within the area for specified uses such as:

(Metrofocus, 2011)

(NYU Stainheardt, 2013)

• • •

Neighborhood farm Dog park Fitness area

3.3 Signature Park

Increase tourism by: Preserving and Improving the Gexa Energy Pavillion as a Dallas Entertainment Hot Spot & Creating various sports zones

(Yelp, 2013)

(Harper Houf Peterson Righellis, n.d.)

3.4 Historic Core

3.4 Historic Core

Bring culture back to the historic buildings of Fair Park & (Hitched-events, 2011)

(The Dallas Morning News, 2014)

Provide Architectural Tours of Art Deco Buildings

3.4 Historic Core

Bring the arts to the historical buildings, such as the Automobile Building or the Centennial Building.

Forms of art can include: • Galleries • Studios

(Studios, 2013)

All while maintaining current locations such as the African American Museum.

(DARTable, n.d.)

3.4 Historic Core

Highlight the Performing Arts Theater and the Dallas Summer Musicals & (Gameday Tickets, n.d.)

(Dr Tobler, 2014)

Spotlight the Culinary Arts including the El Centro Cooking School at the Women’s Museum

3.5 Innovation/Education Hub

Utilize the given area as a catalyst of change for surrounding communities and the overall invigoration of Dallas

3.5 Innovation/Education Hub

Provide a community, city, and regional locational catalyst of development through: Education and Innovation & Entrepreneurship Empowerment.

(Venderbilt Magazine, 2014)

3.5 Innovation/Education Hub

Resurrect the Band Shell with performances and festivals & (Twitter, n.d.)

(Animation-School, 2011)

Fuse technology and art together

3.6 State Fair

Provide a simplified circulation loop to be used during the fair, designating closer attractions and better circulation flows as seen with the orange dotted line

3.6 State Fair Maintain and Reinvigorate the State Fair of Texas as a National Treasure and State Icon •

Provide a simplified loop circulation pattern that increases locational convenience of multiple attractions, allowing the visiting of multiple attractions without backtracking

•

Establish main entry points, enhancing loop circulation pattern

•

Allow food and beverage, merchandise, and attractions to become easily visible and accessible but not an impediment to traffic flow

(Dallas.culturemap, 2015)

(Robert Hart blog, 2013)

3.6 State Fair

Reconfigure the State Fair footprint and reposition major attractions to the newly designated area, creating better flow, accommodating more visitors, and increasing revenue. •

•

Relocate major attractions, like auto show, along main loop circulation. This brings auto show visitors closer to profitable attractions like midway rides and games.

(Pinterest, n.d.)

Enhance visitor experience, increased average length of stay, and possible increased per capita revenue

(CBS DFW, 2015)

4. Park Mechanics

Increasing the efficiency of Fair Park operations

(The Dallas Morning News, 2012)

4.1 Ticket Packaging

Provide new ticketing options and packaging

Advantages ▪Provide effective attendance & implement tracking mechanism ▪Allow ticket convenience, no worries of tracking multiple tickets ▪Link Fair Park attractions to State Fair attractions

(Hindware, n.d.)

4.1 Ticket Packaging Current State Fair Ticket Options

(Away Faring American, 2013)

4.1 Ticket Packaging

Transition into Combo Options Example → Make options to visit different sites available with customization dependent on customer preference

(inc, 2014)

4.1 Ticket Packaging Allow ticket availability through multiple venues including availability on phone apps, home printing via email, and in-person purchase on kiosks.

4.1 Ticket Packaging Make Fair Park App a Local “Innovation� Competition, becoming the catalyst to start off the Innovation Hub

(Tech Boston, n.d.)

4.1 Ticket Packaging The Fair Park Ticket App can be used year round for all venues and events with specified modifications

(The Guardian, 2015)

4.2 Parking Analysis

An evaluation of current parking and proposed reduction of surface space while maintaining total parking spaces Current

Proposed

4.2 Parking Analysis Current – Surface Parking Spaces highlighted in purple

4.2 Parking Analysis Proposed - Strategically Located Structured Parking highlighted in purple

4.3 Action Plan

Connecting Fair Park to Dallas

1.

Take the Fence Down – Fuse Fair Park to surrounding communities

2.

Connect Downtown – D-Link & M-Line Trolley Extension

3.

Activate Circulation Loops – Reposition Footprints within Park boundaries

4.

Bring Green – Phasing of concrete lots to green space

5.

Leverage Funds – Use increase of visitor dollars to offset costs of future reinvigoration phases (Dtxmcclain, 2011)

Special Thanks to Fair Park Community Members (Cloud Splitter Photography, 2015)