I N ST I T U T E O F SA L E S M A N AG E M E N T
WINNINGEDGE Number 3 2016 | www.ismm.co.uk | £4.95
WELCOME TO THE ISM
ELEVATE YOUR CAREER RAISING THE VALUE OF SALES
DIRECT SELLING AN ARMY OF ENTREPRENEURS
SALES SPEAK LEARNING FROM
CLASSIC ORATORS
BRIGHT FUTURE
Why key accounts are still, well, key Cover V5 REVISE.indd 2
PASSING MUSTER
Getting face time with prospects
WHO ARE THEY?
How to really know your buyers 27/10/2016 13:46