A warm welcome from the Institute of Sales Management (ISM), the world’s new governing body for sales professionals
You will have noticed some changes to this issue of Winning Edge – some areas that are different and were outlined in our previous edition by Paul Pybus, where he invited you all to travel with your professional Institute “towards a brighter future”.
Obvious changes such as a new logo, highlighting our change in identity to the new Institute of Sales Management (ISM), could seem on the surface to be superficial and inconsequential but have in fact been arrived at after much discussion and consideration and a re-imagining of the position that we felt the Institute should demonstrate to the world of sales.
