FEATURE | HYPNOSIS
LIE BACK, RELAX AND SELL
Sales hypnotist JON CLARE says hypnosis offers a simple solution to many of the problems commonly faced by sales professionals
W
e all want our salespeople to exhibit a range of specific behaviours to help them operate as high performers. For example, we want them to be motivated, savvy, determined, empathetic to customers’ needs and robust to the stresses of meeting targets. We want them to be creative in forming propositions around customer needs, tell engaging stories of product benefits, and persist in the face of regular rejection. In addition, what about them having more discipline in using the CRM system?
50 WINNING EDGE
50-51 Clare V5 copy.indd 2
And more resilience when it comes to bouncing back quickly after a big loss? Or better still, meeting the never ending challenges of spending more time listening to their customers, talking less and asking good questions? In combination, the presence of these core sales behaviours – and no doubt there are also a few more – creates high performing salespeople. So when it comes to improving core behaviours like these, what’s the most effective, fastest and easiest approach to achieving lasting change? Believe it or not, it is hypnosis. MODERN HYPNOSIS For those people still mentally stuck in the 1960s, hypnosis may conjure stereotyped images of swinging watches and spiral disks (yawn...). But for those more up to date with modern performance psychology, utilising the power of hypnosis is a growing area of interest for sales leaders in their quest for sales team optimisation. Hypnosis in general is a very safe, credible way to produce behaviour change. So safe, in fact, that it has been tested and approved for use in the NHS as a gold standard treatment. There are no side-effects and the state of hypnosis is simply a naturally occurring phenomenon, which is achievable by almost everyone. Much like a combination of focused attention, daydreaming and meditation, the hypnotic experience is similar to the kind of absorption you get when you are intently watching a film or reading a book without noticing things going on around you. Whether for performance enhancement or simply stress reduction, when provided by an experienced hypnotist, everyone can gain benefit from using hypnosis. More broadly, hypnosis for performance enhancement has come a long way towards wide scale credibility and many of the world’s most recognised high performers, particularly in sports, have regularly and publicly leveraged hypnosis for its behaviour change and performance enhancement capabilities. In football, they include stars like David Beckham and Wayne Rooney, in golf, Tiger Woods, and in basketball, legends like Kobe Bryant and Shaquille O’Neal. All have gone on record as using hypnosis to up their game and gain an edge over the competition. They have each used the flexibility of hypnosis to address specific challenges for their own unique needs, unblock stubborn ISMM.CO.UK
26/10/2016 09:40