BESMA beckons!
As the cover of this edition will show, we’re gearing up for this year’s British Excellence in Sales Management Awards. With BESMA 2018 judging recently completed, all that remains is for the winners to be announced – which will happen at a spectacular celebratory dinner and awards ceremony at London’s Grosvenor House Hotel on 26th October. Don’t miss it!
As ever, Winning Edge is packed with information and practical advice for salespeople in all types and sizes of company. We have features on:
Sales Education – Andrew Matthews describes his path to an ISM Diploma and Masters degree in sales
Strategy – Gavin Ingham argues that most salespeople willingly deceive themselves, to their own cost
Negotiation – Neil Clothier describes ten dirty tricks to watch out for during sales negotiations, and how to counter them
Incentives – Peter Colman continues his series on behavioural economics in sales management, reacting to biases to grow profits
Psychology – Colin Woodfinden explains why primeval
