1 minute readBalancing Risk and Rewardfrom Winning Edge: May 2016 - Play your Cards Rightby Institute of Sales Management (ISM)Next ArticleSelling with EmpathyMore articles from this publication:Selling with Empathy8minpages 38-40Blueprint for growth1minpages 34-37Doing the deal1minpages 30-33Who holds the cards?1minpages 26-29You're fired13minpages 22-25Reap what you sow8minpages 18-20People still buy from people6minpages 16-17How to stay cool and sell under pressure1minpages 48-49This article is from:Winning Edge: May 2016 - Play your Cards Right