1st December 2014 Holiday Inn Regents Park, London
INDIVIDUAL GIVING CONFERENCE Convert one off donors into regular givers
Excellent fundraising for a better world
Confirmed speakers Danielle Atkinson Head of Public Fundraising, Breast Cancer Campaign Alberto Lidji Director of Development, The Duke of Edinburgh’s International Award Foundation Samir Savant Director of Development, Royal College of Music Dr Kiki Koutmeridou Behaviourial Scientist, instinctiv Stephen George Freelance Fundraising Consultant Norma Gerrard Individual Giving Manager, RSPCA Allan Freeman Marketing and Advertising Consultant, Freestyle Marketing Jennie York Direct Marketing Team Leader, WaterAid Daniel Fluskey Head of Policy and Research, IoF Lewis Coghlin Director of Fundraising, Cats Protection Brendan O’Donovan VP Strategy (EMEA), AIMIA Excellent fundraising for a better world
CONVERT YOUR ONE OFF DONORS TO REGULAR GIVERS
T
he IoF have combined a cross section of individual giving avenues and will be featuring them at our first Individual Giving conference in December. Topics will include Face to Face, Direct Marketing, CRM and Supporter Care.
Why attend? The conference will cover some of the biggest challenges posed to individual giving. Join today to learn how to: • Create a seamless customer journey • Work collaboratively across silos • Convert one off donors to regular givers Hear from sector professionals and corporate organisations sharing their learnings, enabling you to refine your fundraising to get ahead in a mostly saturated market place. “The difference from other conferences I have attended recently, we weren’t just told what we should be doing, we were given advice on HOW to do it. It was great to share experiences with so many other charities” Supporter Care Conference, 2013 “I learnt so much from the conference, and I am looking forward to informing my team” CRM & Donor Journey Conference, 2013 “Really well planned conference. Every session offered great ideas, advice and thoughts and I will certainly be taking a lot away with me to implement at my charity” Supporter Care Conference, 2013
Individual Giving Programme Monday 1st December
conference Programme 09.00 Registration and refreshments 09.30 Opening remarks from the Chair Danielle Atkinson, Head of Public Fundraising, Breast Cancer Campaign 09.50 Only those who will risk going too far can possibly find out how far one can go While charities do not have shareholders, they often respond to market pressures in similar ways to the private sector and regularly prefer to compete with each other instead of collaborating or consolidating – even when oversupply is clearly evident. The Duke of Edinburgh International Award Foundation shows how a sensible appetite for risk and the understanding that failure is simply part of a much bigger equation. How by doing this you could ensure you realise the sort of transformational aspirations that attracted you to the non-profit space in the first place. Alberto Lidji, Director of Development, The Duke of Edinburgh’s International Award Foundation 10.30 What’s the right amount of money to spend on legacy fundraising? Legacies are about future income, so deciding what to spend now against other priorities has been a dilemma for all of us. One size doesn’t fit all but there are some approaches, tools and questions that you can use to establish whether you’re over or underspending. The most effective legacy charities create a blend from soft spend on culture to hard spend on marketing. In this session we will help you understand what this means in practice, what forms of legacy measurement & performance are available, what propositions can be used and how to get the right mix for you, so you can make the most of your charities legacy opportunity. Allan Freeman, Marketing and Advertising Consultant, Freestyle Marketing Stephen George, Freelance Fundraising Consultant 11.10
Coffee and networking
11.30 CHOOSE FROM ONE OF THREE TRACKS: Direct Marketing - Ready to transform your fundraising with behavioural science? With behavioural science at the top of the marketing agenda, this is a must-attend session for fundraisers who want practical tips to take the academic theory and translate it into real campaign success. Identify, understand and apply powerful, noncognitive principles to drive supporter behaviour at key moments in their relationship with your organisation. Hear how insights from international behavioural gurus like Cialdini, Nobel Prize winner Daniel Kahneman, and others, could transform performance of your communications - often by making just minor changes, to ‘nudge’ behaviour. Dr Kiki Koutmeridou, Behaviourial Scientist, instinctiv Supporter Care - Mid-level donors, why bother? This session will look at where to find mid-level donors, how to attract them, the benefits of creating sustainable mid-level programmes, converting donors from a transactional to philanthropic relationship, and avoiding the ‘donor abyss’. Samir Savant, Director of Development, Royal College of Music Face to Face - F2F at the RSPCA Face to face is considered a key recruitment channel for the RSPCA and is integral to our current Individual Giving strategy. In this session you will hear about the approach we have taken to optimise the programme and our key learnings to date. Norma Gerrard, Individual Giving Manager, RSPCA
Excellent fundraising for a better world
AFTERNOON SESSIONS 12.10
CHOOSE FROM ONE OF THREE TRACKS:
Direct Marketing - WaterAid: To be a Girl, the supporter army When WaterAid launched their ‘To be a girl’ appeal this summer, they aimed to reach an ambitious target: to raise £1million and transform the lives of 130,000 girls with clean water and safe toilets. Hear how WaterAid gained fantastic support and more than exceeded their target. This session will leave you with key tips on integration. Jennie York, Direct Marketing Team Leader, WaterAid Supporter Care - Ten steps to regular giving heaven... When it comes to maximising regular giving income from individuals, there are so many suggestions and ideas to choose from – but with precious time and budget for fundraisers to try them all, where do you best focus your time and resource? Delivered by practitioners with over 30 years’ of experience in raising money from individuals between them, this session will give a run-down of what they’ve found to be the top ten drivers of regular giving income growth in today’s marketplace.
Face to Face Hear how audience research enabled Cats Protection to identify that face to face is the best channel to recruit prospects to its sponsorship scheme. Learn how you could use a suite of integrated communication materials to highlight the messages that will encourage donators to continue supporting your cause. Lewis Coghlin, Director of Fundraising, Cats Protection Lee Derrick, Head of Individual Giving, Cats Protection
12.50 Lunch and networking 13.50 Session to be confirmed Rupert Tappin, Owner & Director, Future Fundraising Morag Fleming, Account Director, Future Fundraising 14.30 Coffee and networking 14.50 Launch of guidance on fundraising from vulnerable people Be the first to hear the details of new guidance launched today by the IoF on fundraising with vulnerable people. This session will help you understand what steps you might need to put in place to ensure that you are fundraising appropriately and to ensure that everyone is able to make an informed decision on their donation. You’ll also hear the latest news of what the IoF is working on and an update on our policy work. Daniel Fluskey, Head of Policy and Research, Institute of Fundraising Richard Powley, Head of Safeguarding, Age UK 15.30 Next big thing – Panel discussion Hear how AIMIA (Nectar) have amended their processes to allow them to bring new ideas to their loyalty programme members more quickly, cheaply and effectively. This session will give you transferable learnings that you can implement in your organisation. Brendan O’Donovan, VP Strategy (EMEA), AIMIA 16.30 Closing remarks from the Chair Danielle Atkinson, Head of Public Fundraising, Breast Cancer Campaign
IoF conferences provide outstanding opportunities to meet with knowledgeable people and share ideas. Â
Mike Wade
Director of Fundraising and Communications National Deaf Children’s Society
Excellent fundraising for a better world
CONVERT ONE OFF DONORS TO REGULAR GIVERS Prices IoF Individual Member Non-Member Commercial
£ 195 £ 250 £ 300
or JOIN IoF when you book your conference place and benefit from both discounted membership and conference attendance at member rate: £ 280 GROUP tickets available for IoF Organisational members. Send three delegates for just £ 500 If you work in the NFP sector, why not join IoF when you book? You will benefit from the member’s rate for the conference AND 12 months’ Associate membership!
How to book Through the website: www.institute-of-fundraising.org.uk/individualgiving Or call the IoF Events Team on: 0207 840 1040 Email: events@institute-of-fundraising.org.uk Connect with us: @ioftweets #IoFig
Learn how to create a seamless customer
journey
Hear how to transform your individual giving strategy by responding to market pressure
Discover how you can use data to increase
participation and efficiency
www.institute-of-fundraising.org.uk/individualgiving @ioftweets
Institute of Fundraising 020 7840 1040 events@institute-of-fundraising.org.uk www.institute-of-fundraising.org.uk
Excellent fundraising for a better world