9th February 2015 Holiday Inn, Bloomsbury, London
COMMUNITY & VOLUNTEER FUNDRAISING CONFERENCE Elevate your community and volunteer fundraising programme
Excellent fundraising for a better world
ELEVATE YOUR COMMUNITY AND VOLUNTEER FUNDRAISING PROGRAMME CONFIRMED SPEAKERS Terence Lovell Deputy Director of New Ventures and Communities, Fundraising, Save the Children Laura Watts Senior Community Fundraising Manager, Anthony Nolan Steve Chamberlain Head of Fundraising Events, Teach First Rachel Cook Fundraising Communications Senior Officer, Teach First Edmund Jackson Challenge and Community Fundraising Events Officer, Teach First
Excellent fundraising for a better world
Claire Singlehurst Director of Regional Fundraising, Macmillan Cancer Care Holly Lambert Community and Events Fundraising Manager, MS Society Marie Von Wurzbach Fundraising Head of Community Partnerships, Action for Children Denise Davies Head of Community Fundraising, Motor Neurone Disease Association Katie Simmons Head of Community and Events, Diabetes UK
C
ommunities come in all shapes and sizes, so it is important to work out what you can do to interact with your supporter base and beyond to maximise engagement.
Whether it be through mass participation events, challenge events or micro volunteering this conference will equip you with the tools to make communication a key part of your community and volunteer fundraising. With presentations from a wide range of charities with successful community and volunteer strategies, the conference is packed with ideas to help you invigorate your own community fundraising programme. Network with fellow community fundraisers, share ideas and take the opportunity to get all your questions answered by our expert speakers. Find out what is happening in the rest of the sector and discover new techniques that you can implement in your own organisation.
MORNING
AFTERNOON
09.00 Registration and refreshments
13.50 What are the key ingredients for a successful mass participation event? Macmillan Cancer Support used audience insight to develop a new, successful mass participation fundraising event, ‘Night In for Macmillan’, that has gone from zero to hero in just two short years. Come and pick up tips on everything from proposition development to implementation across channels including phone, print, TV and digital. Claire Singlehurst, Director of Regional Fundraising, Macmillan Cancer Care
09.30 Opening remarks from the Chair Terence Lovell, Deputy Director of New Ventures and Communities, Save the Children
Community & Volunteer Monday 9th February
09.50 Forging relationships This session will set the scene for the day looking at how community fundraising teams can forge useful relationships with service delivery colleagues. Head of Community & Events Fundraising, Stroke Association 10.30 Communities come in all shapes and sizes This session will reveal how Birmingham Children’s Hospital NHS Foundation Trust has developed its strategy to increase its community and volunteer fundraising income, breaking down silos via a number of avenues, including social media. Annie Ransome, Community Fundraising Consultant, Birmingham Children’s Hospital NHS Foundation Trust Emily Nash, Fundraising Officer, Birmingham Children’s Hospital NHS Foundation Trust
14.30 Growing Challenges This session will reveal how CLIC Sargent has grown its income to over £2.5M from running and challenge events Toni (winner of the 2012 IoF Gill Astarita Fundraiser of the Year Award) will give an overview of how CLIC Sargent has grown its income from its runs and challenges portfolio from £400K to over £2.5M over the last ten years. Toni will outline the key strategies and milestones that have helped to support this growth and how they have been keeping pace with the bigger charities in a competitive marketplace. Toni Henderson, National Running and Challenge Events Manager at CLIC Sargent, Clic Sargent
11.10
15.10
Coffee and networking
11.30 Poor cousin to gold mine - empowering supporters to raise funds from their networks We often hear that community fundraising is a lot of staff time for a low return on investment or that it’s just unsolicited income, the poor cousin of fundraising. We think community supporters are amongst some of the best prospects for high value and life time support. This session will explore how working with supporters to empower them to raise funds from their networks can raise big bucks. We’ll share examples from a range of supporters from traditional fundraising groups to student fundraisers and individuals raising funds in aid of Anthony Nolan. This interactive session will provide practical resources and take away learnings as well as a Q&A session. Laura Watts, Senior Community Fundraising Manager, Anthony Nolan Jayne Cromwell, Head of Community Fundraising at Anthony Nolan 12.10 Challenge events: 0 to 3000 sign ups A mass participation challenge event can raise significant amounts of money and increase a charity’s profile by reaching a broad new audience. This session will explore how Teach First recruited 3,000 runners for their 10k run in just three years. Steve Chamberlain, Head of Fundraising Events, Teach First Rachel Cook, Fundraising Communications Senior Officer, Teach First Edmund Jackson, Challenge and Community Fundraising Events Officer, Teach First 12.50 Lunch and networking
Excellent fundraising for a better world
Coffee and networking
15.30 Digital community campaigns This session will discuss how to integrate digital into your community campaigns effectively. It will also look at how micro volunteering can be used to broaden your organisation’s repertoire. Holly Lambert, Community and Events Fundraising Manager, MS Society Di Gornall, Director of Fundraising, Arthritis Care 16.10 The changing face of volunteering Innovation in a crowded market place can be challenge for any organisation. This session will show how three charities have stayed ahead of the curve and continued to attract dedicated volunteers in a rapidly changing environment. Marie Von Wurzbach, Fundraising Head of Community Partnerships, Action for Children Denise Davies, Head of Community Fundraising, Motor Neurone Disease Association Katie Simmons, Head of Community and Events, Diabetes UK Beccy Murrell, Consultant, THINK Consulting Solutions 16.50 Closing remarks from the Chair Terence Lovell, Deputy Director of New Ventures and Communities, Fundraising, Save the Children
SUCCESSFULLY INTERACT WITH YOUR SUPPORTER BASE PRICES IoF Individual Member Non-Member Commercial
£ 195.00 £ 250.00 £ 300.00
or JOIN IoF when you book your conference place and benefit from both discounted membership and conference attendance at member rate: GROUP tickets available for IoF Organisational members –
Came out highly motivated and met interesting people. Johanna Grant The 139 Club
Send three delegates for just
If you work in the NFP sector, why not join IoF when you book? You will benefit from the member’s rate for the conference AND 12 months’ Associate membership!
HOW TO BOOK Through the website: www.institute-of-fundraising.org.uk/ Or call the IoF Events Team on: 0207 840 1040 Email: events@institute-of-fundraising.org.uk Connect with us: @ioftweets #iofcommunity
Excellent fundraising for a better world
£ 500.00
Learn to successfully interact with your supporter
base and beyond to maximise engagement
Hear what is happening in the rest of the
sector and discover new techniques that can be implemented into your organisation
Develop and invigorate your own community
fundraising programme with insightful ideas
www.institute-of-fundraising.org.uk/community @ioftweets
Institute of Fundraising 020 7840 1040 events@institute-of-fundraising.org.uk www.institute-of-fundraising.org.uk
Excellent fundraising for a better world