Nintendo Recommended Xtra

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KONG Y E K N S DO MARIO VLAND MAYHEM MINI-

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Mario Vs Donkey Kong: Mini-Land Mayhem is the sort of game the DS was created for. It’s a classic puzzler that uses the stylus and the two screens (plus two gaming superstars) to maximum effect... n this brand new puzzle-based adventure, two gaming legends clash and players must put their strategy skills to the test as they help Mario and his Mini Marios rescue Pauline from the notorious Donkey Kong.

Mario Vs Donkey Kong: Mini-Land Mayhem is packed with new challenges and games. It begins when Mario opens a shiny new theme park and invites his girlfriend, Pauline, along as special guest for the event.

The day goes disastrously wrong pretty much straight away, however, when Donkey Kong kidnaps Pauline from right under his nose.

Phone the police? Don’t be silly! Instead, Mario has to steer a group of Mini Marios through a series of challenging puzzle-packed levels.

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Players draw bridges and create ladders, push springs and shift blocks to make a clear path and avoid all the traps and enemies that stand between the Mini Marios and the next level.

Once they start, they can’t stop, so players will have to plan their strategies carefully – and make sure no one is left behind. Oh, and just to ratchet up the tension a bit more, all levels have to be completed against the clock.

Mario’s theme park includes eight different attractions, from a Teacups ride to Cannon Cove.

There are over 200 different levels and Challenge Mode allows players to create their own and then share them through the Nintendo Wi-Fi connection.

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GAME INFO Mario Vs Donkey Kong: Mini-Land Mayhem Publisher: Nintendo Developer: Nintendo Format: DS Release date: February 4th work in progress

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MEDIAWATCH

Mario M Marketing assistant Roger Langford discusses the expectatio Mario Sports Mix, whilst revealing Nintendo’s UK marketing

8/10 “Expertly paced, extremely refined puzzling adventure.”

8/10

Nick Cowen - “Mario Sports Mix applies old school arcade style gaming to multiple sports templates. The result is one of the most addictive and fun party games around.”

COMPETITION COMPETITION COMPETITION Christmas may be over, but Nintendo just keeps on giving, with three copies of both Mario Sports Mix and Mario Vs Donkey Kong: Mini-Land Mayhem.

Which of the following sports is featured in Mario Sports Mix?

A) Cricket B) Cheese Rolling C) Basketball Send your answer to mario@intentmedia.co.uk

Mini Land Mayhem How would you describe Mario Vs Donkey Kong: Mini-Land Mayhem?

Mario vs Donkey Kong is an innovative puzzle game. The premise of the game is to guide your mini Marios to the exit of each level. The story will be a familiar one to Nintendo fans: Donkey Kong has kidnapped Pauline (again) and you must rescue her by completing over 200 levels filled with traps set by Donkey Kong. Grab your stylus and place girders to cross pits, build conveyor belts, set springs, or even place warp pipes to solve these puzzling levels.

Mario Vs Donkey Kong also has a construction zone where you can construct your own levels in the Construction Zone with an easy-touse level building tool. You are also able to share your new levels with friends over local wireless or post them online using the Nintendo® Wi-Fi Connection. You can also access new levels created by fellow users with the Nintendo Wi-Fi Connection and Store up to 160 additional puzzles.

Who do you think will be the main audience for it?

Certainly this title fits in perfectly for DS owners who enjoy puzzle titles such as the Professor Layton series. Couple that with using both Mario and Donkey Kong and you have the formula for a highly successful DS title What level of marketing will you be putting behind the game?

Mario Vs Donkey Kong will be getting fantastic marketing support. From the week of launch we will have a TV campaign highlighting some of the features of the game. As well as this we will have online activity in the form of search and social media advertising.

As Mario Sports Mix is coming out on the same day we will be maximizing this opportunity by placing both of the packshots on both of the endframes for each of the ads. The instore support will also reflect this with dual sided POS. Mario Sports Mix There are already a few Wii sports titles, what does Mario Sports Mix bring to the format that’s different?

Mario Sports Mix is a collection of four high-energy arcade style sport games: Basketball, Volleyball, Hockey and Dodgeball, and all have been sprinkled with that Mario magic to make this the next must-have multiplayer title on Wii Mario Sports Mix can be played in single player mode or in up to four player matches in every sport where you compete for three different cups: Mushroom, Flower and Star Cup. You can play as all your favourite Nintendo characters (from Mario to Donkey Kong) or use your own Mii characters and pit your skills against your opposition of eight teams to become champion of each fast and furious sport. You can also challenge your friends to a game online using the using the Nintendo® Wi-Fi Connection.

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WIN

DONKEY KONG & MARIO SPORTS MIX

MARKETING

Mania

tations for Mario Vs Donkey Kong: Mini-Land Mayhem and ng plans to maximise sales of both titles...

TV • SEARCH • ONLINE • PR • POS This upcoming quarter will mark Nintendo’s first dual release of 2011 and to celebrate we are rolling one of our biggest ever Q1 campaigns...

G TV Kicking-off on the week of launch, a high impact TV campaign will feature heavily across all major stations. Targeted at the family, a multitude of creatives will be used to convey the key USPs and differences of both titles to non Mario and Mario fans alike, delivered through 750 TVRs that have been booked for the campaign. Mario Sports Mix will be further complemented by a campaign aimed at kids where we will be taking over the likes of Disney, Cartoon Network and Nickelodeon with our bespoke creative that will run for three weeks from launch.

Kong and Mario Sports Mix can be driven to the right sources to find out more information on the games’ features and benefits.

G SEARCH The campaign will be supported by a huge SEO campaign to ensure that everyone who is searching for Mario Vs Donkey

G POS There will be several takeovers in-store across the nation to celebrate this Mario range, complemented by bespoke POS.

G ONLINE To further support the release there will be a Facebook campaign that will see Mario Sports Mix adverts targeted at Mario fans. There will also be a dedicated micro site for both titles where users can go to view videos and find out more information regarding game features.

G PR Dedicated reviews from press

TV, online, POS and in-store promotion will back both upcoming titles LANFORD: “We’ll maximise the promotion of both titles as they’re released on the same day”

What previous games does this most closely compare to and how have they performed?

Mario Sports Mix takes many of the traits that have made Mario Kart Wii so successful and applies them in a fun and unique way, from the roster of Nintendo characters to the fast and furious multiplayer element, power ups and online play. You could also compare Mario Sports Mix to Mario Strikers released back in 2007.

Do you see it as an ideal first game purchase for younger gamers who maybe got a Wii for Christmas?

This is a great game not only for kids but for everyone. It is one of those games which is very easy to pick up and play but has enough

depth in terms of learning all of the different moves through the four sports to give ardent gamers a challenge How much marketing support will you be putting behind the title?

Mario Sports Mix will be getting huge support above the line with a TV campaign showing all of the great gameplay elements. To complement this we will investing in online advertising with search and social media activity.

As Mario vs Donkey Kong: Miniland Mayhem is coming out on the same day we will be maximising this opportunity by placing both of the packshots on both of the endframes for each of the ads. The in-store support will also reflect this with dual sided POS.

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Four sports are in the mix, but players will also find healthy doses of fun, competition, silliness, stars, tricks and giggles...

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ario Sports Mix offers four high-energy arcade style games: Basketball, volleyball, hockey and dodgeball – all containing some unexpected twists and turns.

Players can compete as their own Mii, or as some of Nintendo’s most famous characters, including Mario, Peach, Yoshi and Toad.

The action comes in fast and frenzied quick fire rounds that get the adrenaline pumping and the competitive spirit flowing.

In each game there are items that will help scupper the competition. They can slip on a strategically placed banana skin or be stunned by a flying green shell.

Each character also has its own special move: Daisy, for instance, fills her opponent’s playing area with flowers, while Wario throws yellow ‘bomber shots’.

There are also coins that will boost your score. This means the result is always in doubt right up until the last second.

Mario Sports Mix can be played in single player mode or by up to four players – and it’s here, with the competitive element to the fore, that the fun really cranks up.

Four trophies are up for grabs: the Mushroom Cup, the Flower Cup and the Star Cup. Once they become champions, additional stages and characters will be unlocked.

Each sport has an associated mini game. Basketball’s bite-szied offspring, for instance, is Feed Petey, in which players grab low-hanging fruits from the ceiling and aim them directly into the mouth of Petey the piranha plant, while in Smash Skate they push other players of a ledge using hockey sticks.

Ice Hockey Use the slippery surface to your advantage and don’t be surprised if a brawl breaks out!

WILL YOU WIN THE FACE-OFF?

SHOOT WITH ALL YOUR STRENGTH!

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GAME INFO Mario Sports Mix Publisher: Nintendo Developer: Square Enix Format: Wii Release date: February 4th

Basketball Pull off spectacular slam dunks, battle to win the ball after rebounds and leave the opposition in your wake with special dribbling moves.

GO HEAD-TO-HEAD WITH YOUR RIVAL!

SETTLE THE SCORE WITH DYNAMIC DUNKS

Dodgeball React fast to grab the ball with the A and B Buttons on the Wii Remote then pass the ball around and wait until your opponents are off guard!

Volleyball Slam serves, block incoming spikes and master neat two-touch attacks as you attempt to claim the court!

STRING TOGETHER SUBLIME COMBOS

JOSTLE FOR POSITION AND GRAB THE BALL FIRST!

PASS THE BALL TO LEAVE THE OTHER TEAM OPEN...

AVOID ON-COURT OBSTACLES AND WORK TOGETHER TO SPIKE THE BALL

01-08 Nintendo_Final

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TS MIX R O P S MARIO

OUT FEB 4TH 2011