PCR AWARDS 2011 S LOBBYING GUIDE
How to win a PCR Award
The countdown to the fourth annual PCR Awards has begun, as the trade looks forward to a night of networking, entertainment, and celebration of all the hard work that keeps the industry’s cogs turning. Held at the Lancaster London on Thursday March 17th, the event will once again bring the whole channel together – and here is our foolproof guide on how to be a part of it, outlining all you need to know about the event itself, how to lobby, and who decides the winners… HAVING RECEIVED a great deal of positive feedback, we’ve kept the format of the fourth annual PCR Awards more or less untouched from last year. There are 16 awards up for grabs within the Frontline, Distribution and Vendor categories, while the prestigious Grand Prix remains the top prize of the night, celebrating one particular stand-out firm that has achieved something special over the course of the last year. FRONTLINE AWARDS The Frontline Awards will recognise excellence in retail and reseller businesses, be they on the High Street, online, or B2B segments. The winners of these awards will be those that have best represented the UK technology industry to the wider public, whether that’s in terms of support, advice, or sales…
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INDEPENDENT RETAILER Who’s eligible? Any bricks and mortar computer retailer with fewer than ten stores. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria:
• Product range • Customer service • Value for money How do I make my opinion heard? You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk, by November 26th, telling us why the firm should be considered a Finalist. HIGH STREET CHAIN Who’s eligible? Any bricks and mortar computer retail chain. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging
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