BikeBiz June 2010_issue 53 by Intent Media (now Newbay Media Europe)

Issue 53 | June 2010

A KEY EVENT IN THE INDUSTRY CALENDAR, NOT TO BE MISSED.

7TH-10TH OCTOBER 2010 EARLS COURT 1, LONDON

7 OCT TRADE ONLY | 8-10 OCT OPEN TO ALL

THE CYCLE SHOW 2010

Bringing together the world’s top brands at Earls Court. The Cycle Show gives members of the trade a prime opportunity to: • Source new brands and products

• Preview stock for 2011 and be the first to see product launches

• Research industry trends • Network with industry colleagues • Hold meetings in the dedicated trade business café • Take advantage of bookable meeting rooms

complete the form below and either fax back to 020 7288 6446 or post to Cycle Show 2010, c/o Interchange Communications, Princes Drive, Coventry Road, Kenilworth, CV8 2FD. Alternatively you can register by visiting www.cycleshow.co.uk/bikebiz

Title

3.What is your job function in the organisation?

Forename

Surname

02 03 04 05 06

Job Title Company Name/Organisation Street Address

Postcode/Zip Code Country (non UK) Telephone number Email address

1. Have you visited The Cycle Show before? Yes

If yes was it on a Trade day or Consumer day? 01

Trade

Consumer

2. What type of organisation do you work for? Central Government Department / Local Authority

Independent Retailer

Mail Order Retailer

Charity

Manufacturer

Distributor

Multiple Retailer

Exhibition / Event Organiser

Press / Journalist / Publisher

Health and Fitness Organisation

Wholesaler

Other (please specify)

Importer

07 08 09 10 11 12

Distribution Buying/Purchasing Sales/Marketing Consultant Journalist/Publisher Other (please state)

4.Which of the following categories are you interested in? (Please select all that apply)

Town/City

Managing Director/ CEO/Chairman Owner/Partner Area Manager Store Manager Facilities Manager Operations

01 02 03 04 05 06 07 08 09 10 11

BMX bikes Children’s bikes Commuter Bikes Electric bikes Folding bikes Mountain bikes Recumbent bikes Road bikes Touring bikes Trials bikes Triathlon bikes

12 13 14 15 16 17

Utility bikes Women’s bikes Accessories (locks, lights, tools, GPS devices etc) Apparel (helmets, gloves, shoes, sunglasses etc) Components (wheels, saddles, brakes, frames etc) Other (please specify below)

5. What is your organisations annual spend on cycling related products? 01

Under £1,000

£100,000 - £499,999

£1,000 - £9,999

£500,000 - £1m

£10,000 - £49,999

Over £1m

£50,000 - £99,999

By completing this form you are opting in to be sent information regarding The Cycle Show 2010. Your information will not be sent to any third parties.

EDITORIAL

Issue 53 | June 2010

NEWS 4-10 CHAIN REACTION 13

We take a look at Best Buy’s in-store offering, while Windwave and Hotlines grab new brands

CONSUMER PRESS 14

EVENTS 66

MOORE LARGE

“Best Buy has made a splash with its electric bike range. But what effect will it have on the wider industry?”

Moore Large MD Nigel Moore talks shop in the BikeBiz interview...

FOCUS ON…

MYSTERY SHOPPER

This month our undercover reporter was set upon by locals on his quest to grill the cycle retailers of Northampton

HOTLINES INTERVIEW BikeBiz speaks to the distributor about growing from a three-staff outfit to become a significant industry player

HAPPY ANNIVERSARY

Notching up half a century in cycling is no mean feat. BikeBiz celebrates British Cycling’s 50th with a special feature...

GEARS, BRAKES &CHAINS

LUGGAGE

REGULARS BRAND SPOTLIGHT 20/27 LETTERS BikeBiz investigates brands from Raleigh and Upgrade on pages 20 and 27...

PEOPLE

Forumites discuss the VAT threshold, while a reader writes in defence of taking a cut... SPONSORED BY

Rebecca Charlton leaves Cycling.tv for IPC, while Sir Steve Redgrave jumps aboard Juice Doctor

NEW PRODUCTS We take a look at the latest from Madison, Fisher, Merida, Zyro, Ison and Windwave

SPOKESMAN

WE MAY BE IN the midst of summer, but it’s anything but silly season in the bicycle industry. It’s less than a month since the new Government was finally announced, and – theoretically at least – there are cycling advocates now safely installed in the corridors of power, but more of that elsewhere in the mag (news page five, Spokesman page 78). And as Bicycle Association president Philip Taylor said in his address to the organisation’s AGM last month – cycling has many friends in the political sphere whatever party colours are flying in Downing Street (page 17). The trade is also getting to grips with a new powerful retail presence in the UK cycle retail scene. Best Buy has made its first, distinctly un-tentative steps into the cycle

Carlton Reid speaks his mind on the new faces in Parliament and their cycling credentials...

sector, and where it goes from here is going to be one to watch for retailers, distributors and manufacturers alike. Best Buy has made a splash with its electric bike range in store, as you can see from our pics (page four), and first impressions are that it’s not looking to stack e-bikes high and cheap in store. How the public react to the range, and whether there will be a ripple effect in terms of how electric bikes are seen in the UK industry remains, of course, to be seen. And naturally we’ll keep a close eye on how that develops here at BikeBiz. Aside from politics and Best Buy, there’s a wealth of cycle-based activity in store for the summer, with Bike Week, Skyrides and BikeRadar Live, plus the new iceBike*, set to make a splash in the sun. We’ve got a couple of announcements here at BikeBiz Towers too. First up, and hopefully this is obvious by now, the brand spanking new BikeBiz Bible has arrived. It was a big project for sure, and hopefully it will live up to the legend of previous BikeBiz Bibles – as an essential everyday tool for everyone working in the trade. Let us know what you think and watch out for a digital edition later this year. Secondly, we’ve announced the arrival of the third ever BikeBiz Awards, celebrating the UK cycle industry like no other event in the calendar. Last year’s live event went down a storm and the BikeBiz team is looking forward to getting cracking on the new one – with new categories and a brand new venue to boot. We’ve got all the details over on page four. Lobbying is now officially open for all categories, so if you think you deserve one, be sure to let us know at Jonathon.Harker@intentmedia.co.uk.

Jonathon Harker, Editor

NEWS

Best Buy sends electric market US retail giant gives UK electric bike sector biggest boost yet

“We do believe that the electric bike sector will become more popular. We’re focused on offering a wide range of products and making them accessible.” Simon Jessup, Best Buy UK

By Jonathon Harker THE SHOCK news that the American consumer electronics retailer would be stocking ebikes in its UK flagship store rocked the cycle trade when it opened at the end of April. Carrying electric bicycles, lights, helmets and accessories, the first Best Buy store on British soil opened in Thurrock, Essex and will be followed by stores in Hedge End (Southampton) and Merry Hill (West Midlands) in June, followed by Aintree, Liverpool and Croyden, Surrey – all before winter 2010. Best Buy confirmed to BikeBiz that those stores will all stock the e-bike ranges. The retailer’s electric bike range will be part of the store’s ‘GreenTech’ area, also containing energy saving products such as

electric cars, motorcycles, scooters and bicycles (see below). Despite not yet glimpsing the level of success seen on the continent and Far East, the electric bike sector is proving increasingly hard to ignore for doubters in the industry. A growing list of significant retailers and distributors in the cycle industry have entered the e-bike market, such as when Cytech, in March, teamed up with BEBA to offer accredited electric bike maintenance training in the UK (see box-out, right). “We’ve already seen a healthy level of interest from customers here in the UK,” Simon Jessup, GreenTech manager at Best Buy UK told BikeBiz. “With expert and impartial advice from our Blueshirts, we can help bridge any gap from that interest to the knowledge they need in order to understand if electric transport is right for their life. “We do believe that the electric bike sector will become more popular and are working to drive the sector forward. We’re focused on offering a wide range of products, making them easy to see and try, accessible and

affordable through financial services. On top of their green credentials, they offer exemption

from road tax and can be run at very low cost.” www.bestbuy.co.uk

The cycle industry awards are back BikeBiz Awards to return on October 6th Lobbying begins now New categories introduced for 2010 THE THIRD-EVER BikeBiz cycle industry awards are returning this year, with new categories and a brand new venue. The BikeBiz Awards will take place on Wednesday October 6th at the Sway Bar, Great Queen Street, London, close to Holborn tube station. Event partners include Platinum Sponsor Cube Bikes, and Event Partner Citrus-Lime. Taking place on Wednesday October 6th, it’s the perfect curtain raiser for Cycle Show. Following the barnstorming success of last year’s event the prize categories have grown, now including awards for Product Innovation, Retail Account

4 BIKEBIZ JUNE

Manager and Rising Star – for a business that has grown or developed significantly over the past 12 months. Lobbying for all categories is now open. Last year’s winners included Condor Cycles, Wiggle, Evans Cycles, Madison, Zyro, Singletrack, BikeRadar and Charge. “The BikeBiz Awards are a perfect way to recognise the very best amongst retailers and suppliers,” enthused Stuart Dinsey, Intent Media managing director and BikeBiz publisher. “This year we will have around 150 people enjoying a great night, at very very low cost, on the eve of Cycle Show.

“The Awards are the perfect way to recognise the very best in the trade.” Stuart Dinsey

S 2010 AWARD

"We are taking the event forward, and we look forward to building towards these exciting Awards over the coming months." The full list of categories for the BikeBiz Awards 2010 includes: Independent Retailer Online Retailer High Street Chain Distributor – Bikes Distributor – P&A Consumer Magazine Consumer Site Bike Brand P&A Brand Product Innovation Retailer Account Manager (voted for only by retailers)

Rising Star (a business that has grown/developed significantly in the last 12 months) If you want to tell us why you should be considered for an award contact Jonathon.Harker@ intentmedia.co.uk. All you need to include is a brief sentence or two explaining your reasons why you, or whoever you have nominated, should win an award. Look out for the July edition of BikeBiz, including an in-depth guide to lobbying for an award. For more information on trade tickets and sponsorship opportunities, please email Carly.Bailey@intentmedia.co.uk or call 01992 535647.

BIKEBIZ.COM

NEWS

abuzz Electric timeline JANUARY 2010 Eurobike promises to focus more on electric bikes in 2010 FEBRUARY 2010 Raleigh unveils the Dover Deluxe Premium e-bike Velorbis enters e-bike market MARCH 2010 Zyro reveals deal to distribute BionX brand in UK Cytech announces it will offer accredited e-bike training to dealers Halfords launches PR campaign for its revamped electric bike offering APRIL 2010 Karbon Kinetics’ Gocycle goes on sale in John Lewis’ Oxford Street flagship store Consumer electronics retail chain Best Buy opens first UK store, featuring e-bikes GfK figures reveal one in eight bikes in Holland are electric MAY 2010 Eland reveals it will launch free e-bike mag

Attendees at last year’s BikeBiz Awards

New coalition to spell good times for cycling Cycle to Work legislation is safe, according to pre-election promise from Lib Dems Tories to make cycling a priority By Jonathon Harker THE SIGNS for renewed Government support for cycling are strong following the arrival of the Conservative-Liberal Democrat coalition into power last month. Headed up by Prime Minister David Cameron, a high profile cycle-commuter, and containing a significant Liberal Democrat presence – which has pledged to BikeBiz to introduce new measures to benefit IBDs – the new cabinet has a significant pro-cycling balance. However, of the three major political parties, the Conservatives had the smallest number of MPs sign up to the CTC’s Vote Bike Manifesto before the election, suggesting cycling won’t necessarily be high on the party’s agenda. Only four Conservative MPs signed, compared with 27 Liberal Democrats and 52 Labour MPs. Despite that, the Tory manifesto states: “We will support sustainable travel initiatives that work best for local communities by…giving the concerns of cyclists much greater priority.” The Conservative Party also told the CTC that: “encouraging cycling will be a major priority for a future Conservative

Government as it already is for the administration in London.” The Liberal Democrats have been more forthcoming than their new partners in making promises to back cycling. Prior to the election last month, a party spokesperson told BikeBiz that the Lib Dems would introduce a number of

“All our proposed measures will help boost cycling, which should benefit IBDs.” Lib Dem spokesperson new measures to benefit cycling: “Liberal Democrats will require train and coach operators to accommodate bicycles on all new vehicles and improve cycle storage and parking at stations. We will introduce a cycling ‘Gold Standard’ award for all rail and bus stations which meet minimum cycle facility standards, including adequate provision of secure cycle parking and information on local cycle routes." The future of Cycle to Work appears safe too, according to

the spokesperson: “We agree that cycling can help to combat obesity, man-made climate change and congestion and we have no plans to cut pledges already made on cycling schemes. “We are committed to including the promotion of safer cycling and walking in all local transport plans and promoting ‘Liveable Cities’ with requirements for decentralised public services like schools and hospitals and safe walking and cycling routes in new developments." “We will seek to further boost cycling through our commitment to improving road safety, road quality and reducing traffic levels and onroad cycling which will make cycling, easier, safer and more accessible to all. "All these measures together will help to boost cycling which should be beneficial to independent bike retailers.” BikeBiz asked the party to confirm that the power sharing would not compromise its support for cycling, but at time of print no reply has been forthcoming. Perhaps new PM David Cameron will put bike security high on the agenda after having his bike stolen twice in ‘08 and then in 2009.

NEWS

Windwave solves the Labyrinth for the UK Distributor promises that new French brand, sporting its own suspension platform, will complement its existing portfolio By Mark Sutton WINDWAVE IS SET to take stock of a new brand it has tracked down from the Le Vosges mountain range in France. Labyrinth is a rider-owned company that designs and produces its own models and unique shock linkage – the Adapt Link. The link is designed to be super-supple on the little stuff, but capable of handling big hits while still feeling like it has bottomless suspension travel. Windwave’s Dan Jones told BikeBiz: “While Corsair has been relatively successful for year one and will evolve into an even stronger Corsair 2.0 later this year, we felt there was room in our portfolio for something else. “Labyrinth was presented to us at last year’s Eurobike and what was interesting about this brand was that it had developed its own suspension platform rather than copying or licensing an existing design. Labyrinth has projected models that will move it in an opposite direction to

Corsair, so both brands can sit together with minimum overlap. “Most important for us is the launch model. The Agile has spot on geometry, great build quality and a very neutral ride making it ideal for the UK.”

“The launch model has spot on geometry and great build quality.” Dan Jones, Windwave

ratio to react and absorb small bumps and have a greater grip. The middle part of the stroke (2.8 inches) is linear – this is for small to medium hits and helps to isolate the pedal action from the shock. Finally, the last 1.2 inches is very progressive to give a bottomless feel and to help resist large drops. Labyrinth stock will be available from the end of June and test rides will be available on the Windwave booth at BikeRadar Live in July, while Marzocchi’s Positive Ride Experience will also occupy space alongside it. Windwave: 023 9250 5320

Windwave’s newest brand will be on hand at BikeRadar Live in July

The firm’s flagship model, the Agile, utilises the Adapt link, which revolves around a single pivot design and offers six inches of rear travel via a Marzocchi Roco Lo shock. It also features cable guides for Hammerschmidt, remote heightadjustable seat posts and an ISCG05 mount. For the first two inches of travel, it has a very low leverage

Hotlines grabs the Crème of the crop HOTLINES is inviting its customers and those looking to become stockists to a launch event of Crème, a 20 models from the new Crème range will be showcased at the early June- newly added brand to its portfolio. set events in London and Bristol, both running from 3pm to 9pm The first of the events is to take place on Tuesday June 1st at the Old Truman Brewery in Brick Lane, London, while the second date – June 2nd – will see the bikes travel to The Events Space in Bristol. Both events will run from 3pm until 9pm and will showcase 20 models from the Crème portfolio. Having been doing the rounds on the cycle trade grapevine for a while now,

6 BIKEBIZ JUNE

Hotlines confirmed the addition of the new brand late last month, including fixed gear and Dutch/retro inspired designs.

Hotlines confirmed the addition of the brand to BikeBiz, as well as its trade customers, late last month. Crème’s speciality is leisure and town bikes, though the range also includes fixed gear and Dutch/retro inspired designs, many of which come in a variety of striking colours. Check out the site at www.cremecycles.com for more on the company’s Twitter and Facebook marketing, Crème’s custom build programme and for a glimpse at the entire portfolio, which offers plenty for both men and women. Further event details can be obtained on receipt of an RSVP to andy@hotlines-uk.com.

BIKEBIZ.COM

67$&.(' _

/(77(56 _

&2/25$'2,1* _

1,752 _

5(' %20%(5 _

New 6&5$7&+ _

New

New 0$75,; _

6&8)) _

67$7,& _

New New

New

%$&.

7+( +277(67 &/27+,1* 2) 7+( 6800(5 )520 7+( +,7 079 6+2:

$9$,/$%/( (;&/86,9(/< )520 0$',621

NEWS

Eurobike bookings ‘exceptionally strong’ months before event Over 1,000 international exhibitors are set to occupy 14 halls and two outdoors exhibition grounds come September By Mark Sutton

The Bible’s second coming By Jonathon Harker THE FIVE-YEAR wait for a new BikeBiz Bible is finally over. The Bible, 2010 edition, has been sent to the UK’s cycle retailers, distributors and manufacturers with this edition of BikeBiz (June). The Bible, in association with Silverfish, is the essential A to Z directory of the bicycle trade, including listings for all companies associated with the cycle industry in one handy guide. The long-awaited reappearance of the directory has come as a result of unrelenting demand from the trade, with copies of older editions still being requested by cycle retailers. As well as the A to Z, the directory includes a list of bikerelated organisations, columns from industry figures and more.

An online version of the BikeBiz Bible directory will go online later in the year with additional listings. Companies listed in the BikeBiz Bible 2010 will also have a free-of-charge listing in the ACT/ActSmart business directory, as well as a number of other benefits, including the incorporation of retailer listings within The Cycling Experts’ cycle shop listing, which is shared with a growing number of consumer cycling websites, accessed by circa 200,000 consumers each month free-ofcharge. If you want to get hold of additional copies of the 2010 edition of the BikeBiz Bible, contact Lindsay.Banham @intentmedia.co.uk

EUROBIKE’S organisers have told BikeBiz booking figures have been “exceptionally strong”, even five months before the event begins. Several changes have been announced for the 2010 event, which will take place on the shores of Lake Constance from September 1st to 4th and which is once again on course to be bigger than ever before. “Things are looking extremely good, both for the Eurobike show itself and the earlier Demo Day on August 31st, the day before the show,”

says project manager Stefan Reisinger. Well over 1,000 exhibitors are expected to take part, while the Friedrichshafen show is now expected to cover a whopping 14 halls and two outdoor exhibition grounds to the east and west. Due to the high demand for space, the organising team is currently giving specific consideration to extending Hall A7. The Bike Fashion Show will be staged in the East Foyer, giving fashion manufacturers even more space, as they will now occupy the whole of Hall B5, close to the fashion show.

Pedelecs and e-bikes will feature even more prominently than in previous years. There will be more display space for e-bikes, pedelecs and LEV accessories, and a large test track on the 500-metre-long street where trade visitors will be able to ride e-bikes up a one-in-eight gradient towards the eastern car park. Eurobike 2010 also offers the first proper opportunity to test high-speed pedelecs. In further good news, it will be even easier to get to Eurobike this year. The new southern and northern access roads will be open, thus

For Goodness WIGGLE has become the cycle trade partner for For Goodness Shakes!’ first venture into the powder nutrition sector. Widely known for its milkshake product, often seen on supermarket shelves, the brand has expanded into more niche territory alongside Wiggle which has struck an exclusive six-month online deal. Off the web, retailers are invited to make contact with the firm,

NEWS

Dorel sets record first quarter in 2010 Parent company of Cannondale and many others sets recreational division sales record Market share believed to have grown in children’s bikes sector

“Things are looking extremely good for both the Demo Day and Eurobike itself...” Stefan Reisinger

connecting Messe Friedrichshafen even better to road networks far beyond the region. The organiser is also expecting more than 39,000 specialist dealers and over 1,500 journalists to attend from around the world. www.eurobike-show.de

Shakes, Wiggle! which is interested in hearing from those keen to try out and stock the new recovery powder. Added to water, the brand’s formula mixes fast, with no powder lumps. It produces a rich tasting shake from any water bottle. Easy on the stomach, athletes can drink a full bottle straight after a hard session, within the vital 20-minute recovery window for optimal recovery results.

For Goodness Shakes! powder comes in four flavours: ChocMalt, SuperBerry, Banana and Vanilla. The 80g sachet added to 450ml of water makes up 500ml of recovery drink. Sachets are priced at £1.50 at retail, or £36.00 for a month’s supply of 24 sachets. Starter packs will also be available containing eight sachets and a free water bottle retailing at £12. 020 8871 3360

Xxx

By Mark Sutton DOREL INDUSTRIES has posted what it says are a record set of results for its recreational and leisure division in the first quarter of 2010. As a parent company for Cannondale, GT, Schwinn, Mongoose and IronHorse bicycles, as well as Sugoi apparel, the firm is particularly pleased with the progress its brands have made in the kids’ bikes sector. Revenue generated in the first quarter increased by 12.5 per cent, jumping to €130.6 million, of which gross profit was €33.2 million. Earnings from operations were €10.9 million. Dorel CEO and president Martin Schwartz said of the results: “Consumer confidence has risen in many of our markets, including most of Europe. Exciting new product introductions and other marketing initiatives in all of our segments, coupled with our

“Consumer confidence has risen in many of our markets, while marketing drives and keen prices have attracted many to our brands...” Martin Schwartz

concentration on opening to mid-price points have attracted many to our brands.” Schwartz also told press that it had added more independent bike dealers to its books in the first quarter of 2010 than in any previously, particularly in the United States. Going forward, Schwartz acknowledges rising commodity and freight costs could impact on further progress in 2010, but stated: “The momentum established in the first quarter places Dorel in an advantageous position to benefit from our numerous new product introductions and brand equity.” May also saw the manufacturer open a 70,000 square foot facility to boost its Apparel Footwear Group’s manufacturing capabilities in Metro, Vancouver.

NEWS

CYCLE Cycling Scotland: ‘Parents SHORTS must be shown bikes are safe’ Shimano irons out sponsorship deal Manufacturing giant Shimano has continued its Ironman support by signing up to be the official sponsor throughout 2010. At the Ironman and Ironman 70.3 Series, tough athletes will have the chance to prove their mettle in the triathlon style.

Mayor’s Skyride scoops sports event award The Mayor of London’s Skyride has been awarded a prize of Sports Participation Event of the Year at Europe’s prestigious commercial sport awards – the Sport Industry Awards. The ride attracted over 65,000 people last year, and is set to be followed up with a bigger event this year in central London, with smaller scale events in the capital’s outer boroughs.

Four new brands on the radar The second ever BikeRadar Live event, taking place at Brands Hatch in July, has signed up four new sponsors – Norco, Polaris Apparel, Rose Bikes and Zipvit. Norco will be the headline sponsor for the MBUK Dirt Jump Invitational. Rose Bikes will sponsor the What MB Dirt Crit, Zipvit is to lend its name to the C+ Sportive, while Polaris Apparel is to sponsor the Procycling Hot Laps activity.

SRAM camps out Five brands from SRAM will join 22 others at US-set DealerCamp, set at Deer Valley Resort in Park City, Utah. Taking place on July 29th to 31st, DealerCamp will also see the likes of Ridley, Pivot Cycles, Scott USA, Shimano, Crankbrothers, WTB and Ibis Cycles. One hundred IBDs, selected with exhibitor input, are receiving free lodging and a travel subsidy to attend the event.

For breaking news visit:

www.bikebiz.com 10 BIKEBIZ JUNE

School Scheme plans to crack cycle preconceptions by making it child-friendly By Jonathon Harker PARENTS’ CONCERN for their children’s safety is one of the major obstacles preventing the increase in numbers of kids on bikes, Cycling Scotland told BikeBiz. The organisation is planning to combat these worries by getting kids on bikes this summer with a Cycle to School campaign in seven local authority areas in Scotland. The six-week campaign will see the creation of ‘Cycle Friendly Zones’ around schools where drivers are asked to give children as much space as possible while they are cycling – directly tackling the concerns of worried parents. Orkney, Moray, Edinburgh, Glasgow, North Lanarkshire, East Dunbartonshire and East Renfrewshire will benefit from the campaign. Cycling Scotland’s Andrew Pankhurst told BikeBiz: “The main barrier to cycling to school is that parents need to feel that cycling is safe for their children. That’s why we are running this campaign to communicate with drivers, asking them to be cycle-friendly, and to give children enough cycle space. “The campaign ads are heavily focused in the area around participating schools, so that parents can see something is

being done to make cycling safer around their child’s school.” Safety fears are not the only obstacles for growing rider numbers, with Pankhurst also identifying a lack of facilities, training and encouragement as defining factors. He said: “Other barriers include a lack of good off-road routes – though Sustrans is addressing this with its Safer Routes to Schools initiative, and the Cycle to School campaign also incorporates a travel planning session with children to show them how to plot the quietest route from home to school.

“A lack of proper cycling facilities, training and encouragement in schools can also deter children from cycling, although Cycling Scotland’s Cycle Friendly School Award – which is given to schools that provide a high standard of bicycle parking, cycle training and generally have a good school cycling culture, has seen 44 schools now achieve a cycle-friendly status, with over 10,000 children going to a cyclefriendly school.” The success of the campaign will be measured through Sustrans’ collection of extensive school travel data through the Hands up Survey. Providing an

accurate reflection of modal share for school travel, the data is collected at local authority level and individual schools. Retailers can play a part in helping boost numbers too, Pankhurst assured us: “The best way for retailers to show their support of the campaign is to give good advice to children and their parents on cycling when they come in store, and particularly to highlight local routes and mapping so that families can plan the quietest and safest routes for travelling to and from school.” Cycling Scotland: 0141 229 5350

Branson hands over Scheme award CYCLESCHEME received its Fast Track 100 Award from Sir Richard Branson last month. The Sunday Times and Virgin prize was given to the Cycle to Work administrator for its impressive success over the past three years. During this period, Cyclescheme grew a staggering 348 per cent to £22.7 million in 2009, topping the league table that saw the firm pitted against a few fast growing private companies.

Co-founders Richard Grigsby and Gary Cooper picked up the award at the Sunday Times Virgin Fast Track 100 Awards event, held at Branson’s own Oxfordshire home. The cycle industry was also honoured via the new ‘Ones to Recognise’ award. Folding bike manufacturer Brompton was singled out for the accolade – now being sold in 33 countries. Xxxx Founder Andrew Ritchie and managing director Will Butler-Adams received the award.

Other winners outside the cycle industry included online card retailer Moonpig.com. The event also saw a charity auction that raised £210,000 for the Virgin Unite Charity. Sir Richard Branson honoured the award recipients on the night and said: “If the owner of a business is passionate, that will ricochet all the way down the organisation.” Cyclescheme: info@cyclescheme.co.uk Brompton: 020 8232 8484

BIKEBIZ.COM

;%.' 2146 146* #4' 6*' ':%.75+8' &+564+$76145 (14 +0 6*' T 17 %#0 019 8+'9 24+%'5 #0& 2.#%' 14&'45 (14 #0& /#0; 16*'4 241&7%65 #6 174 F 9'$5+6'T 999T%50$F$T%1T7 #6+109+&' '.+8'4; '48+%'T ':6 &#; &'.+8'4; 10 #.. #+0.#0& 9'$5+6' 14&'45 2.#%'& $'(14' ETNN2/ '/#+.U 5#.'5u%;%.'521460146*T%1T7- 6'.U NEKKF GGMFFN

CHAIN REACTION

Protein will drive growth in sports nutrition Consumer demand is opening up a new market sector for protein supplements, says Kerry Kayes, of CNP Professional. He reveals all about the company’s new energy gel and states how he believes demand is not only from power sports, but from cycling and all other sporting athletes, too... ONE OF the biggest trends in sports nutrition will be the growth of protein supplements for bikers and other endurance athletes. It’s a view that’s backed by some of the top names in biking nutrition – such as Nigel Mitchell, head of nutrition at Team Sky and GB Cycling. CNP may come from a power sports background, but it has increasing expertise in endurance sports, too. Both road and mountain bikers are catching up on the benefits of protein supplements alongside traditional energy drinks and bars, partly because they are seeing their sporting idols using them. This demand is creating a whole new area of business for bike retailers. Protein supplements are traditionally associated with power sports such as bodybuilding and boxing. But there’s growing evidence that they boost performance for all athletes. The point being that good quality protein supplements help protect, rebuild and repair muscles quickly during and after intensive, traumatic exercise. Not only do they protect the muscles from long-term injury, they also mean the athlete will recover more quickly, can train harder and thus improve their performance. I founded CNP back in 1989 and have been involved in sports nutrition for many years. My dietary expertise has helped establish me as ‘the man in the know’ to sportspeople worldwide. I advise athletes as varied as Premier League footballers –

BIKEBIZ.COM

including Blackburn Rovers FC – rugby clubs, triathletes, round the world yachting teams, runners, boxers and motor sports teams. I’ve also advised the nutrition team behind both GB Cycling and Sky Pro Cycling.

“Not only do they protect muscles from long-term injury, they also mean the athlete will recover quickly, can train harder and thus improve performance.”

Team GB nutritionalist Nigel Mitchell says: “The thing we liked about CNP was that it’s really, really focused on quality and innovation. That attitude is vital when you need every last ounce of performance out of the team. Getting the right sports nutrition will give us an edge.” If top bikers are using protein supplements, others will follow. There will be a significant increase in demand for protein supplements, alongside the energy drinks that have fuelled the market in the past.We believe there is huge potential for protein sales. As the market grows, consumers are demanding better tasting, more easily digested supplements, whether they be drinks, gels, bars, shakes or powders. CNP’s premier proteins are made using a low temperature processing method that preserves the integrity of the proteins so that they are more easily absorbed into the body than other manufacturer’s products. Undernatured protein supplements cost more to produce but, because they work better, they should give athletes a real advantage.

The proof is in the eating. Nigel Mitchell says he was amazed by the reaction of the Sky Pro Cycling riders when they started to use the CNP supplements. He comments: “Normally when you make a change like this there are plenty of moans, but no one has complained. For example, several riders have said that Pro Flapjack is the best energy bar they’ve ever had. The Pro XS bar is really popular, too.” That’s not to say that energy supplements are on the wane. CNP has been working with Team Sky and British Cycling to develop a new energy gel, called Pro Energy Max. What’s different about this cola-flavoured gel is that it is designed to not only give an energy boost, but also to maintain energy levels and heighten mental alertness. It will be used by both Team GB Cycling and the Sky Pro Cycling team taking part in the Tour de France and is readily available to all bike retailers. CNP’s sports nutrition supplements are available in shelf-ready packaging. The range includes energy drinks and gels, protein shakes, protein bars, creatine supplements, meal replacements, mass gainers, weight loss supplements and post work-out shakes, all designed for the ‘ultimate in sports nutrition.’ For more information visit www.cnpprofessional.co.uk, or call +44 (0) 161 320 8145.

Left: Kerry Kayes receiving Acheivement award from UKBFF. Inset: Team Sky

BIKEBIZ JUNE 13

NEWS

Press office

DIG

BikeBiz takes a look at some of the products tested and rated within the cycling consumer press…

MBR

Procycling

PRODUCT: WeThePeople Scorpio frame PRICE: £309.99

PRODUCT: DT Swiss XMM 140mm PRICE: £699.99

PRODUCT: PRO Vibe Sprint Cavendish bar and stem PRICE: Bar – £74.99, stem – £149.99

“The Scorpio is a 4130 semi-magma chromoly frame with removable gyro tabs. The rear end is laser cut, heat-treated and carries much improved removable brake mounts. What’s more, the frame carries an investment cast seat clamp to keep things tight. The frame weighs in at just 4.81lbs and comes in a variety of colours.”

“Our first ride on the XMM 140mm told us this is one stiff fork. There’s virtually no deflection under heavy braking and the front wheel goes exactly where you point it. All the external adjustments are intuitive, and our only complaint is that the stops on the two-step lockout lever aren’t very pronounced.”

“Far from being a signature edition purely in the name of marketing, Cavendish had direct input in the design of this bar and stem pairing. The unidirectional carbon stem is extra-wide and uses a special narrow gap face plate to mount the bars more rigidly. Despite the additional material, the stem weighs 170 grams for the smallest size.”

Publisher: Factory Media Cost: £3.40 Pages: 132

Publisher: IPC Media Cost: £4.25 Pages: 188

Publisher: Future Publishing Cost: £4.99 Pages: 164

14 BIKEBIZ JUNE

BIKEBIZ.COM

In No St w oc k

The Dawn of a New Era for Electric Bikes

SRP

£1195 Inc VAT

RECRUITING DEALERS - NOW! Salisbury LPX

Lithium Polymer Battery

SRP

£765 Inc VAT

Windsor LPX

Lithium Polymer Battery

SRP

£765 Inc VAT

Lynx LPX 20”

Lithium Polymer Battery

SRP

£765 Inc VAT

01279 821243 www.

.co.uk

email: info@PowaCycle.co.uk Akhter House Perry Road Harlow Essex CM18 7PN JN-1470 15.4.09 Prices subject to change without notice. E&OE

BIKEBIZ.COM

BIKEBIZ JUNE 15

BA AGM REPORT

BA deputy president Phillip Darnton (left) and president Philip Taylor

Imports are hit, but cycling is on the up THE UK bicycle industry is growing and maturing, with cyclist numbers up and the average price of bikes rising. That was one of the key messages from the Bicycle Association Annual General Meeting, held on April 28th at the Blue Rubicon offices, London South Bank. The BA President, Philip Taylor, highlighted the continued good works of Cycling England and Bike Hub (see box-out) for driving numbers of cyclists and therefore helping secure the

BIKEBIZ.COM

future of the industry. Taylor made the comments in his opening address to the BA members, including some of the primary movers and shakers of the UK bicycle industry. Rising numbers of cyclists is a cause for celebration, said the BA president: “According to Transport for London, the trend of more people cycling continues to increase in the capital by nine per cent, and as published by the DfT/Cycling England, a 27 per cent average

“The average price of imported bikes rose, which may signify that the UK market is beginning to mature.” Philip Taylor, BA

The Bicycle Association of Great Britain met up last month to review the year and reveal some of the key issues set to affect the trade in the next 12 months. Jonathon Harker reports...

increase in six of the Cycling Demonstration Towns.” The Association felt that rising bike values were a sign that the public was not taking industry-controversial BSOs to heart: “Not only did cycle usage increase, but also the average imported price of a bicycle in 2009 rose too by almost 15 per cent. This may, at first glance, not appear good news for our industry, but on the other hand it may signify that the bicycle market in the UK is beginning to

mature and that consumers are becoming more aware that quality bicycles provide a far better and safer cycling experience than the cheap and cheerful, almost disposable, variety offered by discount supermarkets.” DUTY CALLS The opening address also noted that despite rising cyclist numbers and a healthy industry, imports into the UK actually dropped. Bicycles brought into

BIKEBIZ JUNE 17

BA AGM REPORT

the country fell by around 12 per cent between 2008 and 2009, according to the Association. Conversely, the BA noted caution over an ‘anomalous’ increase in the number of bicycle frames imported, as reported by HMR&C. Taylor says: “It shot up in 2009 to just over 250,000, an increase of 112 per cent over 2008 and for which Taiwan was

Technical issues were also on the BA AGM agenda; BA technical advisor Alan Cater, a BSI representative at CEN, is tackling the issues on the Bicycle Association’s behalf, including drafting a response to the Department for Transport’s Consultation paper on Electric Power Assisted Cycles and Electric Powered Vehicles. Cater is also preparing a first draft document regarding UK

having reached their five year revision periods. Philip Taylor also paid tribute to the recent passing away of cycle advocate Don Wright. CYCLING FOR ENGLAND The meeting gave the council chance to hear the first results of the Cycling Demonstration Town projects. As BA deputy president and Cycling England

“Bike retailers have experienced quite a prosperous year during what was expected to be, and for many industries has been, a pretty severe recession.” Philip Taylor, BA responsible for 144,000, almost quadrupling this country’s 2008 figure of 41,000. “The trend worsened further in 2010 when during the first two months import figures for frames almost quintupled, from 2009’s 17,831 to 83,859 this year – of which 46,374 were from Taiwan and 16,820 from Malaysia, which appears in the category for the first time. “The BAGB questioned the figures two years ago and has written again to express our concerns.”

Bicycle Legislation, as Taylor explained: “it has become apparent that the industry, in conjunction with the DfT and Trading Standards, needs to be instrumental in establishing a voluntary code of conduct that promotes safety and quality standards.” Ongoing work is continuing on new CEN standards for BMX, trailers and with existing CEN standards on city and trekking bikes, mountain bikes, racing bikes and young children’s bicycles – the latter group

Cambridge is among the second batch of Cycling Demonstration Towns, named in 2008. Studies covering the original six Demonstrtion Towns have revealed the benefits of investment in cycling

Investing in the future of cycling Back in 2003/2004, the Government challenged the cycle trade to prove that it cared about its own industry, and since then the trade responded to the challenge in spades. BA president Philip Taylor revealed that in the past five years, Bike Hub

18 BIKEBIZ JUNE

contributions from BA members and IBDs have amounted to around £2 million. The AGM revealed that Q1 2010 has been the best Q1 the fund has ever seen. Despite the doubters, the funds have been diverted into a varied number of projects – all of which have been designed to boost cyclist numbers and help secure the future of the bike industry. Taylor said: “This money has been used to support and seed-fund projects such as National Bike Week – that now has a major sponsor in EDF Energy over the next three years. The funds have also been invested in Bikeforall.net, the web portal for all things cycling, soon to be relaunched as ‘Bike Hub’.”

Bike Hub funds have been ploughed into Bike It too: “Bike It started with just four officers in 40 schools and that now, thanks to the generous support of Cycling England, has over 50 officers, with two each in Wales and Scotland, and one in Northern Ireland, working directly with 500 schools across the UK.” THE BIG IDEAS In addition to those, Bike Hub cash stumped up for the £100,000 New Ideas Fund for local schemes. Three successful projects won a share of the New Ideas Fund, all of which had representatives at the AGM to reveal how they had begun to use the money in their projects. Bike Boost Sheffield is a project from Get Cycling of York,

“Were trying to normalise cycling for the over 50s. And if you can get grandparents into cycling, then they will pass that message on to their children.” Lucy Cooper, LCC

targeting would-be cyclists in the workplace. The scheme offers the loan of a bike and paraphernalia in return for a pledge from the participant that they’ll cycle to work for at least 50 per cent of the days in the challenge period (of three to four weeks). Bike Boost works with the participants, giving them training and encouragement. According to Bike Boost’s Terry Blackwood, the first three weeks are a critical period for returning cyclists, or those new to cycling, and the project concentrates its efforts over that vital period. The scheme follows an initiative in York that saw 4,502 car miles replaced by bike-based miles, with a hugely impressive 71 per cent of participants

BIKEBIZ.COM

BA AGM REPORT

chair, Phillip Darnton revealed that those results, with recent studies, confirmed that investment in cycling pays. Darnton explained: “The DfT measures every transport

greater proportion of cyclists – 14 per cent in fact. Darnton added: “The schools in the Demonstration Towns also benefited from the investment. Through Bike It officers and

“Through the work of Bike It officers and Bikeability, the proportion of pupils cycling to school regularly has more than doubled.” Phillip Darnton, BA scheme, but cycling had not been previously measured in its terms. Cycling England has given it the data and the Department for Transport used its own regime and found that the benefit-to-cost ratio of cycling is at least three-to-one. It may even be as high as five or six-toone if benefits are sustained over 30 years. Those calculations are based on conservative assumptions too.” According to those results, those first six Demonstration Towns have, in their first three years, seen an average increase in cycling of 27 per cent between 2005 and 2007. Crucially, the results also saw that the increase wasn’t down to increased cycling from the same number of riders, but from a

continuing to ride to work after the project ended. Blackwood said: “We believe it is working and we’re really optimistic about how it will turn out.” After the scheme ends the hopefully converted cyclists are passed to local dealers to buy their own cycles and accessories. Another local project benefiting from the Bike Hub New Ideas Fund is Agewell on Wheels. Lucy Cooper led the presentation on the scheme at the AGM; it has a goal of bringing healthy living and activity through cycling to the over 50s age bracket. Cooper is also part of the London Cycling Campaign, which is handling the project. Agewell on Wheels is targeting those missed audiences for the cycle trade, said Cooper:

BIKEBIZ.COM

“We’re really trying to normalise cycling for the over 50s, and send them the message of the independence and freedom it can give them. If you get grandparents into cycling, then they will pass that message to their children. We have to give them the bug.” The project has just launched and has the backing of charities and local councils – an essential requirement to helping promote the project, Cooper believes. A fleet of bikes is used for taster sessions with a marketing scheme that takes in the internet and leaflets in GPs surgeries. The scheme has its sights set on rolling out across London, with a view to reaching out across the nation. That’s something in common with all three projects, which were

Bikeability, the proportion of pupils cycling to school regularly more than doubled – increasing 126 per cent.” Those three-year results for the Cycling Demonstration Towns also produced in a decrease in the proportion of people in towns classed as physically inactive – the group most at risk of premature death. Comparable towns not benefiting from the scheme didn’t see any such improvements, offering further indication of the effectiveness of the investment in cycling. RECESSION WOES? Taylor and BA vice president Philip Darnton both referenced a flourishing bike market. Taylor said: “Retailers have had, rather

surprisingly, experienced a quite prosperous year during what was expected to be, and for many industries has been, a pretty severe recession.” Darnton emphasised the reasons behind the prosperity: “Everything is going in the right direction for cycling. This age of austerity has to be good for cycling – and these rising petrol prices are too.” The pre-general election meeting, set before we knew cycle commuter David Cameron would be our new prime minister, made reference to past support from Westminster – particuarly through the likes of the Cycle to Work incentive. The BA president said that he was confident that future Government support for cycling would continue. Taylor said: “Despite the fact that we do not know which party, or parties, may form our next Government, what is sure is that cycling has many friends and advocates across all of the political parties and it will, I believe, continue to receive support no matter what the political hue of the next incumbents.” With virtually all of the political parties offering preelection promises to support cycling, let’s hope those words are borne out now that the Conservative and Liberal Democrat coalition is in place.

chosen specifically as local projects with the potential to be rolled out across the UK. Finally, Darlovelo is a Darlington-set project targeting young females – another social group of consumers that have traditionally been largely lost to the cycle industry. Lauren Pyrah explains that Darlovelo grew from the Beauty and the Bike project – a film that took a group of young women from Darlington to bikefriendly Bremen. The scheme aims to make cycling the norm for women, a group that was found to feel that peer pressure and infrastructure stopped them from cycling. Darlovelo’s loaning of Dutch-style bikes and encouragement of a culture of cycling is hoped to eventually roll out to other UK towns.

BIKEBIZ JUNE 19

BRAND SPOTLIGHT RALEIGH

Electric

fever… It’s certainly catching on in the UK, but should you believe the hype about the facts, figures and optimistic projections for future turnover? Mark Sutton talks to Raleigh’s Lloyd Clarkson about the distributor’s increased interest in the electric bike sector... WITH A flagship model weighing in at £1,799, utilising the very latest in Panasonic’s Crank Drive Technology, it’s fair to assume Raleigh has done its homework ahead of an own-branded push into the electric bike market. Having sent the first batch of Dover Deluxe Premiums out to dealers during May, it will be a while before feedback on turnover, maintenance and returns filters through, though with the sudden level of investment placed behind Raleigh’s e-bike push, it’s clear the firm is committed to progressing its share of the electric sector and if the hype is anything to go by, just in time too.

20 BIKEBIZ JUNE

Raleigh’s electric bike expert, Lloyd Clarkson, tells BikeBiz: “We have numerous national ads going in around the various target market publications and some independent product reviews due out at the end of May.” Raleigh does typically support all of its products at a national level where possible, so what’s different about this marketing push? “The emphasis on our campaign is ‘try before you buy’, aftersales and support,” explains Clarkson. “We feel that this is

“The feedback so far has been very positive, with every dealer put through the training so far impressed with our level of support and product knowledge.”

what is lacking in the UK ebike sector, and combined with a lack of dealer confidence in most electric bikes on the market I feel this is the reason that the UK is slightly behind the rest of mainland Europe’s sales figures at present. “Raleigh Germany is riding off the back of the last two years success with this bike, however, achieving impressive sales of approximately 40,000 units per year. I feel that with the right dealer network in place to support the product, we can start to really appreciate the potential this new market has to offer,” continues Clarkson. Coming later this year will be a further range of lower priced electric models focused around what Raleigh describes as an entry-level point it is comfortable to get behind, retailing at around £1,299. Clarkson adds: “There is another model coming out later this year, the Velo range of e-bikes. This will be focused around the more entry-level price point of £1,299 and will feature a frame designed in-house at Raleigh UK, with specific spec and geometries for the UK e-bike market. More details around this exact model will follow towards the end of June.” Component specification is said to be

reliable for all bikes with Shimano hub gears, internal cable routing and Schwalbe tyres featuring throughout. But what else, apart from peace of mind in the build, will dealers receive in return for their hard earned cash? “Margins are fixed at 35 per cent for dealers and our backup support is huge. We are offering an e-bike point-of-sale stand with all new dealers (worth £1,000), plus they get included into our national dealer and demo locator online,” explains Clarkson. Clarkson is currently driving around the UK recruiting and training new dealers in the art of keeping electric bikes on the road – a process which is fairly simple with Panasonic’s technology. “The feedback I’ve had on the road has been very positive, with every single dealer put through the training so far impressed with our level of support and product knowledge,” says Clarkson. If you’re interested in carrying Raleigh’s premium line of electric models, Clarkson can be contacted on lloyd.clarksson@googlemail.com, or via telephone at 07717 667327.

BIKEBIZ.COM

CATEGORIES Independent Retailer Online Retailer High Street Chain Distributor - Bikes Distributor - P&A Consumer Mag

Consumer Site Bike Brand P&A Brand Product Innovation Retailer Account Manager Rising Star

MYSTERY SHOPPER

Northampton

‘Are you taking photos of me?’ So asked a passerby walking in the way of Mystery Shopper’s snapshots. In fact our man of mystery simply had a job to do and that was to grill the cycle trade of Northampton on what kind of bike would best suit a cyclist with a particularly weak leg. Mystery Shopper sought strong suggestions...

22 BIKEBIZ JUNE

Oakley Cycles

McGanns Cycles

DURING THE FIRST visit of the day, Mystery Shopper is always looking for a staff member to set a high benchmark for the rest of the day’s store snooping. Oakley Cycles showed promise of this from the moment I walked through the door, although it did fail to satisfy Mystery Shopper’s main grumble by suggesting the cheapest model first. Admittedly, the £69.99 refurbished cycle that was initially offered was spotless and would obviously serve the purpose. However, this is business and £69.99 seems quite insignificant given the fact a budget of approximately £350 was on offer. Once prompted, the shop assistant, who was friendly and attentive throughout, went on to discuss how an electric assisted bicycle could help someone with weak legs. However, as with many stores throughout the visit, the employee went on to shoot himself in the foot by saying: “No one really gets on with electric bikes due to their weight.” That aside, a thorough job was done of explaining the model’s features and capabilities per charge.

UTILISING HALFORDS’ half motor, half cycles concept at an independent level, McGanns appeared to be a business in full swing, as footfall was high on Mystery Shopper’s entry. Cycles were confined to upstairs, though stock was diverse and covered a few niches, such as BMX. On the upper level, a model to suit Mystery Shopper’s requirements was not immediately obvious. However, a passing staff member came to the rescue and fished out a ProBike perfectly suited to my brief, to which he had listened carefully. Again, a budget was not asked of me, though the model highlighted this time was not the cheapest on offer, despite the damage only being £200. As with to Oakley Cycles, potential problems were raised when the topic of electric bikes was discussed. “The weight and handling of the bike may be difficult to handle for a woman with weak legs,” I was informed. That’s a fair point, though it’s hard to see the e-bike market ever properly kicking off in the UK with retailers passing on their critical judgements with little encouragement.

BIKEBIZ.COM

MYSTERY SHOPPER

The Bike Shed PERHAPS THE most enthusiastic retailer Mystery Shopper has ever come across with not one, but two staff members attending to my needs on entry of The Bike Shed. The enthusiasm was ever-so-slightly overwhelming, however, with both simultaneously offering their ideas, all of which had valid backing. For example, the female member of staff suggested a low step-over folding bike with wide ranging gears, partly for its minimal weight, but also due to its nimble handling. The team effort did unite a little more as I continued with my brief. As my budget became clearer, a subtle hint was dropped about Fisher’s Lambretta brand which, although above my quoted figure, was increasingly tempting as a solution the more the bike was sold to me. The duo provided me with a number of catalogue suggestions to take away and topped off the pleasant experience with reassurance that The Bike Shed’s customers are always looked after, even after the sale.

Pedal Power

Newlec Cycles

SITUATED A little way out of town, Pedal Power was nestled among a quiet line of shops where footfall was almost non-existent. The shop assistant almost seemed surprised to see Mystery Shopper, taking a few moments to ponder my request for help. The first suggestion was to take a look at ProBike’s electric bikes, while thumbing a Powabyke catalogue. Luckily, Mystery Shopper is secretly clued up on what he really meant, otherwise I would have left with poor information. Despite that hiccup, the visit proved educational, with battery technology explained and also the reasons behind the varying prices of electric bikes. Having established that Mystery Shopper’s budget was nowhere near a grand, the assistant highlighted a few models within a Raleigh catalogue, which I was to depart with. A brief explanation of mudguards and other add-on items such as baskets was made, though no firm attempt was made to secure a sale. The advice received was sound enough, but lacked enthusiasm, therefore I can’t help but feel this retailer didn’t hit the nail on the head given my brief.

FIRST IMPRESSIONS count for a lot and Newlec’s store was perhaps the most presentable of those visited, with bright, clear signage and a tidy in-store layout. To access a member of staff Mystery Shopper approached a seemingly busy workshop, which can often be the case on visits. A staff member was, however, quick to assist and justified a highlighted sale model with a strong case for triple ring front gearing, stating that a good range would help weak legs to grow in strength. Furthermore, despite acknowledging the perks of an electric assist bike, the retailer justified his recommendation again by saying that this wouldn’t help a cyclist progress and build confidence. A prompt toward a higher budget led to a conversation about what a customer achieves for a greater investment, which would have proved very helpful had Mystery Shopper been a genuine customer. I left with a handful of catalogues and a suggestion to revisit along with the individual who has the weak leg to properly size up bikes.

BIKEBIZ.COM

Summary HAVING once again been heckled by a disgruntled and presumably drunk member of the public, BikeBiz’s trade spy is beginning to fear going out in the wild. Luckily, Northampton’s retailers all appeared sober and although some average performances were recorded, each one gave Mystery Shopper at least a few good thoughts to mull over on the journey home. One thing that hit Mystery Shopper about this visit was the astonishing stock similarities between a few of the stores. Many carried Raleigh, ProBike and Dawes, yet were all within a short journey of each other. Another point to make is that none of these retailers had their own standalone website, McGanns aside – although this is dedicated primarily to motor related stock. Shocking.

BIKEBIZ JUNE 23

INTERVIEW MOORE LARGE

Moore good Forme… Moore Large is perhaps the busiest it’s ever been in over 35 years of business with Forme’s sellout launch, BMX blowing up again and Today’s Cyclist having just gone live to support and update retail customers. Mark Sutton talks to MD Nigel Moore about guiding the business through an exciting period…

24 BIKEBIZ JUNE

Give us a brief history of Moore Large: It was incorporated in 1974 by John Moore, our current chairman. John was the second generation of his family in the bicycle business – his father having opened the first shop in 1949. Moore Large became the first national wholesaler and the first importer selling direct to retail. At the time, wholesalers to the trade were regional and bought from importers. John identified these two factors as restrictive in both the range offered to retailers and the margins available. We were appointed UK distributor for Kenda Tyres and Tubes in 1976, a relationship that remains strong to this day; we also had a sales force spanning the whole of the UK. For many years, the main focus of the business was parts and accessories until 1987 when a major expansion plan found success with bicycles. Moore Large is also in the motorised two wheel industry as exclusive distributor for SYM, Taiwan’s premium scooter brand.

In our early history we were regional distributors for Puch mopeds and cycles, so in a way this was back to our roots. The current association was established in 1998. Tell us about the creation of Today’s Cyclist. What purpose does it serve? The Today’s Cyclist brand was launched last winter in the form of a consumer catalogue alongside the Today’s Cyclist website. Consumers using the site currently have the ability to search for their nearest stockist, but very soon will be able to benefit from a number of site enhancements. Of course both our bicycle and accessory branded products will be featured, showing images, selling features, listing the current RRPs as well as having all the latest news and reviews, however our main objective is to offer our site users a point of difference. Registered members will therefore be able to build their own unique profile, upload images of their latest kit and communicate directly with a

community of people that share their interest in all things bike. We will have a members’ forum with the latest topical conversations where users can keep track of all our sponsored riders, plus they’ll be able to write their own reviews on any of the products featured on the site based on their own personal experience. Dealers will also be invited to contribute with links to and from their own websites and they can upload images of the shop and offer a summary of the services available in store. We identified that social networking is something that plays a key part in people’s lives, so incorporating it into our site will hopefully appeal to a wider audience and give them another reason to return to the site.

BIKEBIZ.COM

INTERVIEW MOORE LARGE

What has the dealer’s reaction been to the B2B site? We have had a positive reaction to the B2B site and dealers have commented on how easy it is to use and how useful the functions are. Dealers can check stock availability, view and order, be the first to view new products and can save time by using the search function and Quick Order facility. Product reviews and features can be viewed and downloaded and the latest news from Moore Large can be read. Orders can be placed at any time of the day, any day of the week and there are also exclusive offers for users. Forme is entirely of Moore Large’s creation – why was this brand developed? Forme is an in-house brand developed by Basso brand manager Adam Biggs. We identified an increase in cycling due to social concerns such as health and fitness and the environment. Research suggested that this trend was set to continue, so with the value of this segment of the market increasing we thought it would be a good time to respond with a suitable product line for this segment of the market. Although the market is already fairly saturated with budget road bikes, Biggs felt that with an eye for aesthetics, competitive pricing, componentry and Moore Large’s existing strengths as

a distributor, he could create a brand that could become a market leader. How has initial demand been for Forme products? The first range of Forme bikes has been a phenomenal success that has far exceeded our initial forecast. The most positive point is that Forme has instantly sold through to the end consumer which, regardless of sales into the dealer, is the be all and end all of a successful product. At present, the majority of the range sits under the Cycle to Work scheme’s limit – is this intentional? Yes. The biggest growth in the market over the past couple of years has been at this price point and we didn’t have a suitable product for the Cycle to Work scheme within our portfolio at this price band, therefore it makes sense to distribute or create a new brand to fill the gap. We felt we had the expertise to create a successful product and wanted entire control of the brand. It’s also great to have a British brand to push. What stockist opportunities are available for your various complete bike lines? From August, all 2011 bike lines will be launched with a series of events as part of road show which coincides with the real launch of Forme, where the range will be expanded to a complete range of MTB, hybrid, urban and road models ranging from £300 to £1500. During the road show a series of packages will be offered for all of the bike brands we carry to promote a stock plan across the ranges. Not only will we be offering attractive propositions on terms, but also POS packages and marketing support. For dealers to travel to any show there needs to be an incentive which they will most certainly have. Can you pick out any high or low points of the past year? A high point was undoubtedly our successful dealer seminar in March. In a few short days we saw the culmination of many months of work on our brand development programme and enjoyed a magnificent reaction from our customers. The work commitment and enthusiasm from all our brand managers has been fantastic this year, which

BIKEBIZ.COM

when coupled with the efforts of our marketing and sales staff illustrates clearly how we continue to enjoy success in this most competitive of industries. It is difficult not to highlight one brand and one brand manager in particular. Adam Biggs – with virtually no experience in this field – has created from scratch the Forme range. He developed his own range plan, designed the geometries and specifications, sourced out competitive prices from one of the top factories from Taiwan and has been instrumental in sales and marketing. The promise of the expansion of this range in late summer is something to really look forward to.

Adam Biggs

How can a dealer open an account with Moore Large? Is there criteria to be met? We get regular enquires about new accounts – it’s amazing how many we get. Contact is made through the sales office and details are passed to the area manager who will assess the dealer’s potential and commitment level in a field

“It is difficult not to highlight one brand and one brand manager in particular. Adam Biggs – with virtually no experience in this field – has created from scratch the Forme range.” Nigel Moore

visit, before making a decision to appoint. Is Moore Large involved with any event sponsorship? We will be travelling to events with one of our brands nearly every weekend over the season. This year Kenda and Blackjack are sponsors of the British Downhill Series, and Kenda also sponsors Mountain Mayhem and Sleepless in the Saddle. Onza sponsors the British National Trials Series and Haro sponsors the BMX National Series. We also attend the Mountain Bike and Downhill world cups, Bike Radar and the Cycle Show – so we have a pretty busy schedule. On top of all this, we often end up sponsoring some of the more unique events with Knog, such as the European Hardcourt Bike Polo Championships or Rollapaluza events. We like to attend as many events as possible – being a distributor and only having dayto-day contact with dealers it’s great to have the chance to interact with the end consumer directly. Moore Large is big on BMX through stock and sponsorship – what aspirations do you

have for Haro and Premium Products in the UK? Haro is recognised as the market leader in BMX, thanks to many years of investment and promotion. The brand supports products for all ages of riders at all levels and price points. Last year we increased sales by 30 per cent, and we anticipate this dominance to grow. The complete bikes from Premium have been well received this year, so its 2011 range will see more focus on the bikes, while still covering a fully comprehensive range of BMX parts and accessories. In preparation for this we have increased the marketing activity around the brand and have started supporting riders this year, too. Are you still seeking Oyama stockists? If so, which areas of the country are available? Yes we are. The initial reaction to Oyama was positive following the dealer launch this year, but we are still looking for stockists in some areas of the UK. We encourage anyone that is interested in the brand to contact their area manager or the sales office to see what options are available.

BIKEBIZ JUNE 25

26 BIKEBIZ JUNE

BIKEBIZ.COM

BRAND SPOTLIGHT UPGRADE

The Lezyne team believe face-to-face contact with dealers allows them to see and feel the quality of products, such as its superhigh pressure Road Drive mini pump (below)

Pump up the

volume… How’s business for Lezyne? Extremely good. Every time I speak to our stockists they’re seriously impressed with how the product is received by their customers. Let’s face it, a large part of most IBD and quality chain stores’ profit comes from bikes over £500, so it’s no surprise that people buying good quality bikes want to buy great quality pumps, tools and luggage, too. What are your expectations for turnover over the next six months for the brand? Our growth last year was phenomenal, in fact the turnover for Lezyne has multiplied many times since 2008. We’ve already seen strong growth this spring and we’ve no reason to suspect this won’t continue throughout the year and if so, we expect to double our 2009 turnover.

BIKEBIZ.COM

The Lezyne name is relatively young and Upgrade has played a key part in establishing the brand in the UK having taken it on soon after its formation. Is that fair to say? Obviously, Lezyne is a massively innovative company, so it has provided us with awesome products and a great base brand for us to develop in the UK. It’d be pretty unfair, for us to claim too much glory for Lezyne’s success. However, from the very start we worked extremely closely with Micki and Dillon, supplying feedback on product and marketing. We also lent our own experience and creative ideas. In fact, Dom (creative director at Upgrade) came up with and developed the ‘White Glow’ stand that we used to launch the brand in the UK at Core Bike 2008. Since then, the theme has spread and

Lezyne to manufacture lighting product? You heard it here first. Jonathon Harker talks to Upgrade’s marketing man Tom Marchment about creating a respected brand image, best-sellers and the future…

“Lezyne’s products are so tactile and aesthetically pleasing that sometimes photos don’t do them justice. Allowing people to get their hands on Lezyne’s tools, pumps and hydration packs, means they can appreciate the quality and feel.”

illuminated white boxes have drawn cyclists to Lezyne product like moths at events all over the world. Another important factor was the potential we saw in the brand. Being a relatively small distributor, we focused a huge amount of our time, energy and passion on Lezyne in a way that a larger distributor may not, simply because the motivation to succeed possibly isn’t as potent when a distributor is already quite grand in size. How has growing the brand’s image been achieved? Establishing the brand has taken a huge amount of work and we have had to be pretty competitive with our offerings to dealers, as well as having a strong consumer targeted campaign. This strong

communication with end users through advertising, events and excellent product reviews has created a great demand for our dealers to fulfil. Although very costly, face-toface contact with consumers and dealers has been a highly important part of our strategy. Lezyne’s products are so tactile and aesthetically pleasing that sometimes photos just don’t do them justice. Allowing large numbers of people to get their hands on Lezyne’s tools, pumps, and hydration packs at events such as the Cycle Show, Core Bike Show, enduros, sportives and triathlons means they really appreciate the quality and feel that Lezyne is all about. Innovation seems to be key to the Lezyne philosophy. What other qualities are cornerstones for the brand?

BIKEBIZ JUNE 27

BRAND SPOTLIGHT UPGRADE

No gimmicks, functionality is very important. The functionality of many small and lightweight cycling accessories is definitely questionable. Even our Small Pressure Drive, which fits into a rear jersey pocket, will pump up a road tyre without making your arm drop off. This may seem like an easy claim to make, but simple things like ensuring as much of the volume of the pump is used for stroke volume as possible – by having an overlapping handle and no large pump head – all aid this. Coming up with and creating simple new ideas that solve riders’ problems, such as being the first to provide stainless steel tools that won’t rust in your pack, is how Lezyne ensures it stays ahead of the competition. Has the sponsorship agreement with Cedric Gracia increased sales across 2009 and 2010? Cedric is somewhat of a legend. I’d say he probably has more influence in Europe than the UK, but it’s always good to have someone as high profile and interesting as Cedric adding a whole new angle to the brand. Lezyne has a pretty sophisticated look and history, but with Cedric alongside our other Lezyne riders – including Mark Cavendish of Team High Road and Sam Reynolds with the DMR team, Lezyne has a pretty punk group of riders that love the brand. I know that Ryan (Lezyne product manager) has worked closely with the supported riders and we have tried to let the public know about this with tens of thousands of Cavendish, Gracia and Reynolds Lezyne posters going out in numerous national magazines over the past nine months. Can you highlight any products that have performed well above expectation? All areas have been growing well, but our mini pumps are the largest area of our business at the moment with star performers including the superhigh pressure Road Drive and Micro Floor Drive ranges. I think these do so well because they combine innovation with great looks and the key Lezyne focus of functionality. What differentiates Lezyne from its competitors? Something I have really noticed is the enthusiasm for the

28 BIKEBIZ JUNE

products that Lezyne initiates with consumers and shop staff alike. Before Lezyne came along, the sector of pumps and tools was not by any stretch of the imagination exciting, but Lezyne has re-invigorated people’s interest. This passion people have for Lezyne products and the premium feel the brand adds to any shop, are significant. We work extremely hard to provide very competitive margins for a premium product in this sector, and have outstanding POS support. It is also very useful that Lezyne provides a full range of spares, which we carry in-stock. It also has dealer spares boxes, which are free to most stockists, so little spares don’t need ordering each time. What do you anticipate will grab the most attention from Lezyne’s portfolio over the next 12 months? I can’t believe how our new range of soft goods is selling this spring. The Touring Luggage and Hydration Packs were designed by Ryan at Lezyne and he has done an amazing job. Simple features like easy-grad thumbsized loops on the zips, full rip-stop nylon, rain covers included (on touring luggage) and great styling, have really upped the game. Lezyne has had a revamped site recently – how has it been received? A website is a massive part of any company’s link with its customers, so having a polished site has really allowed that link to grow significantly. Getting news about the latest product, supported riders and great reviews all helps towards maintaining the interest and passion for the brand.

Lezyne’s Micki Kozuschek and Dillon Clapp (above) and Lezyne posters featuring the likes of DMR team rider Sam Reynolds (pictured left) have been featured in numerous magazines over the past nine months Below: The Lezyne headquarters

Can you reveal what products are in the pipeline? Well, there are definitely a few additions to current ranges, such as the new MTB specific floor pumps that have massive flow to help with tubeless tyre seating and pumping up large volume tyres. Then there is the lightweight and slimline, but fully functioning, Travel Floor Drive. Although I can reveal very little at the moment, once people see them, Lezyne lights might be on many wish lists this Christmas.

BIKEBIZ.COM

NEW CYCLELIFE STORE OPENS IN SCUNTHORPE Godfrey Autoparts has been trading since 2001 and has 8 branches. They are predominantly Motor Factors, serving mainly trade customers. In 2006 they acquired two retail branches in Grimsby and Wakefield. The site in Grimsby was already established as a cycle retailer, but only sold budget cycles and 75% of the sales were Christmas related, very few accessories were sold. In 2007 the Grimsby branch became part of the Cyclelife network. Godfrey Autoparts is a member and supporter of the A1 Motor Group and are passionate about the brand association. Raleigh was the perfect partner for the motor parts retail.

a fantastic draw. Before becoming a Cyclelife dealer it was a 99.9% male environment, we endeavoured to soften this up with music, lighting, better displays, toning down language to make it more welcoming for females and families”. Grimsby was a template model for the Godfrey’s branches with retail stores. With A1 Motorstores and Raleigh branding and sales of both motor spares and cycles it means there isn’t a quiet period. In the quieter months for cycle retail, January – March business is usually good for motor spares and vice versa in the run up to Christmas which means there is no downturn in total business, Three years on Godfrey Autoparts is opening their second Cyclelife store. They have always had a branch in Scunthorpe and going forward they aim to offer a complete cycling experience rather than a small area displaying bikes. A new mezzanine level has been put in to provide a cycle department. Simon Clarke the Cycles Manager is passionate about cycling and is focused on promoting

the store to the local community by providing excellent customer service and advice. An avid cyclist himself who cycles 100 miles a day travelling to and from work Simon will be promoting Cycle to Work schemes to all local businesses. They will be taking part in both local and national marketing campaigns which will include advertising in the cycling press and lifestyle magazines, flyers to residences in the local vicinity and advertising on the local radio, Finally, Neil’s thoughts on Cyclelife is “Cyclelife is a partnership. Raleigh has a wealth of knowledge, marketing and a superb cycles range all in one package. If Scunthorpe is as successful as we expect it to be we could be looking at opening a third store ”.

Director, Neil Bruce says “the choice to become Cyclelife was simple, either cease selling cycles altogether, continue trading as an independent cycle dealer, or become a Cyclelife Partner. The overwhelming factor was the name RALEIGH . As a company we wanted to become known for selling quality brands and we felt there was no better recognised brand than Raleigh. The cycle’s side of the business has been a nice addition to the store. Cyclelife and Raleigh is

Cyclelife Membership Benefits • Retain your independent identity whilst trading under the Cyclelife brand • Enjoy preferential terms • Marketing Support • Store Development including 50% contribution towards shopfit, point of sale and signage

New store opportunities We are looking for independent bike dealers in various locations throughout the UK to join the Cyclelife Partner network. Target Towns – Aylesbury, Bath, Bedford, Brighton, Catterick, Lancaster, Lincoln , Newcastle, Norwich, Oxford, Warminster, Watford, Target Locations –Cornwall, Derbyshire, Devon, Dorset, East Anglia, Gloucestershire, Isle of Wight London, North Nottinghamshire, Somerset West Midlands, Worcestershire, Scotland, Wales, For more information please contact Paul Wignall at Raleigh on 07730 666647 or email paulwignall@raleigh.co.uk

Red Metal 10 £149.99

Red Zone From £399.99

Red Fire £599.99

ke)

Red Metal 1 XL From £599.99

30 BIKEBIZ JUNE

Red Metal 3 £359.99

Red Metal 5 From £199.99

sc Bra Red Metal Zero (Di £799.99

BIKEBIZ.COM

HOTLINES INTERVIEW

Hot on your

heels… Just four years ago Hotlines took its first footsteps in the trade as a small business manned by just three staff. As we enter 2010, the distributor can quite rightly claim to be an important source for many in the trade. Jonathon Harker speaks to Andy Gowan about the blistering pace of the past years and the future…

“We are always on the lookout for brands we think we can do good things with.” Andy Gowan

Above: A neck brace from Hotlines’ new signing, Leatt

BIKEBIZ.COM

Hotlines has just picked up Leatt, which has just released its first cycle-specific product. How do you think the brand will fare in the UK market? There’s been a great deal of take up by DH riders, with the MX versions, so the lighter MTB specific versions can’t fail to be popular. Pre-orders have been phenomenal – riders are highly aware of the advantages of a prophylactic brace, and seeing all the top riders using them couldn’t help but create demand for a cycle orientated version. Hotlines has picked up a number of new brands in the last six months, including WTB and Ghost. Was there a reason behind that burst of activity? They’ve all done incredibly well, but Ghost particularly has been really strong, especially as we launched the brand in the UK way after all the other

manufacturers. I think we have a very special range with Ghost. WTB is the most recent addition of those two and is gathering speed well. It’s an established name, with great heritage and superb staff producing some brilliant cutting edge products – we’ve been able to work well with that. It’s down to great brands in need of the best representation in the UK – we’re well positioned to do the job for them, so why not? We are always on the lookout for brands we think we can do good things with. How is 2010 comparing to 2009 so far in terms of sales/performance? Great. I think the whole UK cycle industry would agree, on the whole. Sure, we’ve added brands and this has built turnover, but we’ve also grown all our brands by phenomenal amounts through 2009. We grew by around 300 per cent in the last year, and 2010 has shown more growth with no signs of abating. We’ve invested in personnel in a big way over the last six months, which has

enabled us to work better and more efficiently. We’ve also upped our marketing spend for the 2010 season, making available more advertising, products in the media, as well as sponsoring riders and events, both at consumer and dealer level. Great response from the media has led to great coverage and reviews – this has certainly helped give us the edge over our competitors. Have you settled into the new offices? Will you be upping sticks again before the end of this year? As soon as we moved in we added three more personnel and we’re still looking for one more addition, so another move may be needed at this rate. Hotlines handles a wealth of own-brands with Ragley, Nuke Proof, Brand X and X Tools. Are there any plans to add to that total? Is it a big investment to keep developing those? There are things in development for sure – we work closely with Brant Richards at Shedfire and a dedicated research and development team to develop

new products for our existing portfolio of house brands and to work on new ideas and projects. It is a big investment, but the brands are growing so strongly and it is absolutely paying dividends. What led the firm to offer those own-brands in Europe and the rest of the world? It is an obvious progression; there’s a huge market in Europe with space for all of our house brands and some of our other brands such as Azonic, Deity, Goodridge and others. It’s a growing sector of our business compared to the UK right now, and it’s developing fast. We work direct with dealers throughout Europe, rather than going through a local distributor. This gives us a great advantage as we do not have to rely on anyone else, giving our customers 100 per cent great service. How has the new website gone down with your dealers? For us, it’s the ideal place to showcase our portfolio. It gives instant and easy access to whatever the dealer is looking

BIKEBIZ JUNE 31

HOTLINES INTERVIEW

Left: Frame brand Ghost has been really stong in the UK bike market. Below: The Blue Pig Black and Blue Pig Skwosh from Hotlines own-brand Ragley

“Strong products, stock availability, speedy delivery times and great customer service are what we have built the foundations of Hotlines with.” Andy Gowan

32 BIKEBIZ JUNE

for; it’s easy to navigate whether they’re looking for a specific part from a specific brand, or looking for a product category. The dealers really appreciate this and we add in extra useful features, like due date info if an item happens to be out of stock. We’ve got staff on hand striving to keep fill rates high, but obviously with popular products things do go out of stock from time to time, so it’s important to keep a good flow of info. We’ve recently been working on increasing the amount of general brand info available through the website to keep improving on the brand recognition and profile – our news story feature, and links to our blog and Twitter make it really easy to keep up-to-date with new developments in product, reviews and riders. The dealers are always really pleased to be kept in touch with our marketing drives.

rest of the world in due course? We have many of our suppliers being so happy with our UK performance that they enquire with us about covering other territories if they have ‘holes’ in their coverage. It’s going well and we’re building a number of solid accounts for various brands. How far the distribution will spread is obviously up to the manufacturer as they’ll have relationships built in other territories already. Currently we distribute our house brands globally, but we have now taken up the mantel of Pro-Lite World Wide Service Centre, and we don’t envisage stopping there. Is it tough to protect dealer margins with your brands? It can be, especially with import costs and production costs rising all the time. Obviously with some of our bigger

brands like Lapierre and Ghost being bought in the Euro zone, things have been made quite tricky recently. It’s a balancing act as you can imagine – attaining a realistic retail price to hook in consumers, and building in enough margin to keep the dealers inspired, all while making sure there’s enough in it for us for it to be profitable. What’s going to be the biggest story for Hotlines in 2010? It’d be easier to choose the smallest news story. Honestly, all our brands have amazing things happening this year, whether it’s the upcoming NukeProof frames, the launch of 2011 Lapierre at the end of this summer, new clothing ranges from iXS, or any of the new

brands that we’re bringing to market this year. Is there anything else you’d like to tell the trade? Hotlines has grown from just three staff four years ago to 17 in 2010. This shows how fast we have developed into being a serious distributor for the UK cycle sector. More and more IBDs are using us as a one-stopshop for all their needs, so we have some exciting times ahead in developing our current portfolio of brands to suit everyone’s requirements. Strong products, stock availability, speedy delivery times and great customer service are what we have built the foundations of Hotlines with and we aim to continue with our high standards into the future.

You also now supply a number of brands Azonic, Goodridge, Lynskey and Pro-Lite directly to Europe. Will you be offering those to the

BIKEBIZ.COM

A DlVERSE, AFFORDABLE RANGE OF BlKE COMPONENTS, BODY ARMOUR AND PROTECTlON ... WWW.BRANDXBlKES.COM

MKll KNEE/SHlN

WHlTE/BLACK RRP:£34.99

P R O T E C T Y O U R S E L F X-SUlT BODY ARMOUR WHlTE/BLACK RRP:£74.99

P R O T E C T Y O U R B l K E

COMPLETE BlKE&WHEEL BAGS BX-LOGO RRP:£89.99

For all dealer enquiries contact Hotlines

www.hotlines-uk.com

sales@hotlines-uk.com |

tel:0131 319 1444

FOCUS: AN IBD-BACKING APP

Map application sends customers to your door The Bike Hub levy is paying for an online and mobile journey planner that will deliver new customers to bike shops. Carlton Reid drills down into the data that’s powering a project right up your street... POUND TO a penny you’ve got a satnav in your car; have used Google Maps to find a location; and, to plan a long journey, have used the planners on the RAC or AA websites. Now imagine having all this on a smartphone, but in cycle-specific form. Imagine when the POIs – satnav ‘points of interest’ – aren’t petrol stations, but bike shops. Such a scenario is coming. The Bike Hub levy – an unsung success story which has been quietly working away for UK cycling for many years – has commissioned web developers and a smartphone app developer to create an online and mobile tool that could help customers

BIKEBIZ.COM

find bike shops, which, let’s face it, aren’t always in prime High Street locations. An online journey planner will be integral to BikeHub.co.uk, the new levy-themed name for Bikeforall.net, the website owned by the Bicycle Association and the Association of Cycle Traders. There will also be a smartphone journey planner. Users – especially newbie cyclists – will be able to plan routes using cyclepaths and quiet streets, not something Google Maps can do in the UK (the US Google Maps has a ‘Bike There’ option). Bike shops will be on this map. Tescos won’t be.

Nor will certain other chains which retail bicycles. The Bike Hub journey planner will be loaded only with independent bicycle shops, with data supplied by the ACT/ActSmart. Think about it. A newbie cycle commuter is riding through a town when she gets a mechanical problem. She’s got her iPhone strapped to her bike in a handlebar mount. She has been following a turn-by-turn route on a cyclepath, a route supplied by the Bike Hub iPhone app. She stops and uses the app to find the nearest bike shop. It’s tucked away out of site, but is easily spotted on the app. Sure, she could have found a bike

shop by clicking out of, say, Google Maps (which doesn’t have cycle paths or cycle friendly roads marked) and using Google search, but the Bike Hub app is an all-in-one solution, the digital Swiss Army knife of bicycle wayfinding. There’s some clever coding being done on the online and smartphone versions of this journey planner. Tinderhouse of Kent is producing the smartphone apps; Roundhouse of Newcastle is working on the website. However, the mapping is done by two blokes in Cambridge. They’re the brains behind Cyclestreets.net – an online journey planner for the

BIKEBIZ JUNE 35

FOCUS: AN IBD-BACKING APP

whole of the UK. Cyclestreets is a routing engine using opensource maps. The map is OpenCycleMap which is based on OpenStreetMaps. These crowdsourced maps are global and created by enthusiasts. Cyclestreets.net is run by Martin Lucas-Smith and Simon Nuttall, longtime members of Cambridge Cycling Campaign. Lucas-Smith is CCC’s coordinator; Nuttall is the events officer. Lucas-Smith has a degree in geography and works on web development for Cambridge University, while Nuttall has a PhD in artificial intelligence and occasionally works for Cambridge Dutch Bikes. With 1,000-plus members, CCC is the biggest UK cycle campaign group outside of London. Cyclestreets.net is an online journey planner married to a database of photos. The journey planner is for newbie cyclists (or keen cyclists in an unfamiliar town) and the photo database is for cycle campaigners to upload geo-located photographs of cycle infrastructure problems. The project launched as a beta just over a year ago, but is based on an earlier Cambridgeonly map launched in 2006. Users of Cyclestreets choose one of three journey speeds: Unhurried 10mph; Cruising 12 mph; and Fast 15mph. The route given depends on the speed chosen. Somebody choosing ‘Unhurried’ on the app will be directed on to cycle paths, where provided, and quieter back streets. Likewise, somebody choosing ‘Fast’ would be directed on to busier roads, although not suicidal ones. The journey planner avoids hills wherever possible. All three route options are provided to the user, although the preferred route is highlighted. The choices are given as ‘fastest route’; ‘balanced route’; and ‘quietest route’. Users are given a suggested journey time, a hill profile and are told how much of the route is fully classed as ‘quiet’. “The way I’d cycle somewhere is very different to where my mum would want to pedal,” says Lucas-Smith. “I want to get places quickly, whereas she would like somewhere scenic away from traffic.” Existing mapping – such as Ordnance Survey – is detailed but doesn’t always contain ‘insider’ information such as non-obvious cut-throughs. As the OpenStreetMap is

36 BIKEBIZ JUNE

Martin Lucas-Smith is part of the Cyclestreets.net team

‘crowdsourced’ such local knowledge is part and parcel of the dataset. Further enhancements will include ranking of routes based on quality of surfaces. A standard map would direct a cyclist over cobbles; CycleStreets would give such an uncomfortable road a much lower scoring and so it would be much less likely to appear in a recommended route. Crowdsourced maps are not all equal. Some areas are better mapped than others. “OpenStreetMap is better in places where there are lots of cyclists and lots of geeks,” comments Lucas-Smith. Cambridge and London, then, are extremely well mapped. The OpenStreetMap of Germany is now so good, even individual lamp-posts have been placed on the map (a map layer unnecessary for cyclists so easily turned off for daytime use but it can turned back on for journeys due to be undertaken at night).

“It’s not designed for Land’s End to John O’Groats routing. We’re focused on commuters.”

But what about malicious editing, the Wikipedia problem? “The level of vandalism [on OpenStreetMap] is tiny,” says Lucas-Smith. “People with an interest in a particular area watch maps for changes. Not a lot can be changed without the ‘crowd’ noticing and quickly rectifying. OpenStreetMap is not a cycle map, it’s a general purpose map. Different groups have different interests in the data. The data is robust.” Ease of editing is an advantage. Physical changes make it on to OpenStreetMap very quickly. While Ordnance Survey has to send out surveyors, OpenStreetMap is done on the hoof, by volunteers. Newly minted online maps are produced every few days, not weeks or months. “People are sceptical of crowdsourcing but it’s easily good enough for most uses,” says Lucas-Smith. “For routing we don’t need to know exactly where an underground

powercable is; we don’t need that level of accuracy. “That’s not to say commercially available mapping is perfect. We’ve all heard of the routing errors of car satnavs.” While OpenStreetMap isn’t cycle specific, much of the mapping work done for it has been completed by cyclists. Lucas-Smith explains: “Cycling is the best way to map streets with on-board GPS devices. It’s quicker than walking, more flexible than a car, especially when mapping housing estates. If you see a point-of-interest, you ride in a circle and when you upload to your computer you see this turning circle on the GPS track. Cars can’t do that and nor can they stop every few metres.” The Cyclestreets journey planning tries to send cyclists only on waymarked cycle routes where it’s sensible to do so. “We take into account routes with branding. Sustrans routes are in the system,” says LucasSmith. “We give a bit of weighting to off-road routes but we don’t want to emphasise ‘facilities’ for the sake of it. However, if a route is branded, there’s going to be some signage, so it’s silly to verge off it to save a few seconds.” Currently, the Cyclestreets journey planner can construct journeys up to a maximum of 50kms, though that restriction will be extended as the coding matures. “It’s not designed for Land’s End to John O’Groats routing. We’re focussing on commuters.” The average length of routes planned to date is four to five kilometres. “That doesn’t sound far, but lots of town planners and the like thinks that’s too far for most cyclists and base planning decisions on such assessments,” adds Lucas-Smith. “Our data has information that can inform policy makers to the actual journeys being planned.” And actual journeys will be planned with the Cyclestreets information in the Bike Hub iPhone app. When news of its imminent launch was revealed on Twitter, would-be downloaders were enthusiastic: “That will be really useful,” wrote @cicom. “Sounds amazing!” enthused @dancromb. And, in a foretaste of how the app will transform the commutes of some cyclists, @JobySp said: “I could kiss you all over.” www.bikehub.co.uk

BIKEBIZ.COM

TOPLINE 2009 â&#x20AC;&#x201C; RECORDING YOUR (E)MOTIONS So close to the sky at 3024 m

BC 2209 MHR 3 Speed (optionally with cables) 3 Heart rate 3 Cadence 3 Altitude 3 Temperature

33 View all models in the series at:

www.sigma-topline2009.com

BIKEBIZ.COM

BIKEBIZ JUNE 37

BRITISH CYCLING 50TH ANNIVERSARY

Team GB’s successes in 2008 have placed British Cycling firmly in the spotlight

A half century of cycling British Cycling has lived through five decades, surviving potentially disastrous infighting in the ‘90s and then went on to help usher in a golden period for the sport of cycling – set to culminate with the London 2012 Olympics. To celebrate the organisation’s 50th anniversary, Jonathon Harker unearths an eye-watering 50 British Cycling-related facts…

In celebration of the organisation’s milestone, British Cycling inducted cycling legends into its first Hall of Fame in February this year. The honoured inductees included figures from British Cycling’s history, from Beryl Burton OBE to Victoria Pendleton.

Over 250 cyclists helped decide who deserved a spot on that first Hall of Fame.

British Cycling’s HQ is set to relocate to the new National Cycling Centre in Manchester next year. BC is currently based in temporary offices, except for the GB Cycling Team, allowing them space to prepare for 2012.

Handily, the National Cycling Centre is just off route 60 of the National Cycle Network. BMX star Shanaze Reade at the National Indoor BMX Centre site

British Cycling’s new HQ will also be close to the new National Indoor BMX Centre – the world’s first purpose-built indoor BMX track, costing £24 million (see pic left).

Through its support for competitive disabled cyclists, British Cycling ran a nationwide search – Talent 2012 – searching for potential Paralympians for 2012.

The mid-nineties also saw the organisation move to the National Cycling Centre, Manchester (in November 1994).

With 2012 around the corner, the spotlight is on British Cycling and Team GB like never before. One million spectators have already registered for tickets for the 2012 Olympics, and with cycling currently Britain’s most successful Olympic and Paralympic sport, expectations are riding high for results on the track, and also for the knock-on effect on the cycle industry. In the summer of 2008 the GB Cycling Team took home gold medals in eight events, silvers in four, and bronze medals in two.

Paralympian cyclists also hauled in the medals for Team GB in 2008. Their efforts were awarded with a tabletopping 20 medals: 16 golds and four silvers.

38 BIKEBIZ JUNE

The record of British Cycling stars outside the Olympics hasn’t been too shabby either recently, with success in World Cup events and Track World Championships – events that are increasingly visiting the UK.

While British Cycling is currently enjoying something of a golden era, the 1990s saw tough times for the organisation. In-fighting threatened the future of the then British Cycling Federation in the middle of the decade, a conflict that also risked bankruptcy for the BCF. After the intervention of the Sports Council and a resultant major restructure, the organisation put its problems behind it in 1997.

The reorganisation saw British Cycling incorporate the British Mountain Bike Federation, the English BMX Association, the British Cycle Speedway Council and the British CycleCross Association.

Chief exec Peter King and president Brian Cookson headed up the restructured organisation. Cookson went on to receive an OBE in 2008, while King became a CBE in 2009.

In 2006, British Cycling president Brian Cookson famously stated that a British cyclist could win the Tour de France within the next 25 years.

BIKEBIZ.COM

BRITISH CYCLING 50TH ANNIVERSARY

21 22

Cookson vocally stressed British Cycling’s anti-doping stance in the wake of doping scandals at the 2007 Tour de France. British Cycling is funded through membership, Sport England, UK Sport and BSkyB.

British Sky Broadcasting began its partnership with British Cycling in July 2008, a move that performance director David Brailsford called a ‘step change’ for cycling and a sign of the sport’s increasing relevance beyond the traditional cycle world.

The mass-participation traffic-free Sky Rides were a huge success last year. Following in the footsteps of the

A first ever British Tour team, backed by Sky, looks set to make its debut in 2010. British Cycling currently employs over 200 staff.

British Cycling is the fastest UK-based growing cycling organisation, with over 30,000 members at the last count.

1974 saw the appointment of British Cycling’s first full time director of racing (national coach). Jim Hendry took the reins of the new role.

British Cycling has its very own YouTube channel. The current most popular video in the channel is a

1959. However, British Cycling’s commemorative dinner took place in February this year (see fact 1), so if it’s good enough for them, it is for us too.

Beryl Burton won the first of her seven World Championships in 1959.

British Cycling looks after the full gamut of cycling disciplines, including road, track, mountain biking, BMX, cycle speedway, and cycle cross.

British Cycling was associated with a whopping 3,000 affiliated events in 2008. Fiat is one of British Cycling’s latest commercial partners. The environmentally-conscious car manufacturer had the lowest emissions in Europe among car firms for the last three years, according to Fiat.

Sport England doubled British Cycling’s funding from 2009 to 2013, distributed between the 46 sports, including all 2012 Olympic and Paralympic sports.

Helmets became compulsory for all British Cycling (Federation) road, track and MTB events in 1992.

Not even volcano dust could get in the way of the 2010 Dalby UCI Mountain Bike Cross-Country World Cup earlier this year. Riders got priority on P&O Ferries in the heat of the transport meltdown.

London Freewheel event, the central London Sky Ride saw 65,000 people take part including bicycle bonkers Boris Johnson, Kelly Brook and cycle hero Chris Hoy.

This year Local Sky Rides are taking place in London and Manchester, all aiming to get Brits in the saddle.

BIKEBIZ.COM

video of the British Cycling UCI Track World Cup in Manchester (with 32k plus views). Top rated is a reel of the Dalby World Cup Course.

As governing body for cycle racing in Great Britain, British Cycling operates with Scottish Cycling (Scottish Cyclists’ Union) and Welsh Cycling (Welsh Cycling Union).

Strictly speaking, the organisation is 51 years old this year, having formed in

On its formation in 1951, British Cycling (Federation) replaced the National Cyclists Union and the British League of Racing Cyclists.

Not even volcanic dust got in the way of the Dalby-set World Cup

British Cycling’s Hall of Fame features names from across the decades

British Cycling provided support to Davina McCall, Fearne Cotton, Jimmy Carr and a host of other celebrities riding John O’Groats to Land’s End on the Sport Relief Million Pound Bike Ride in March 2010. The ride smashed its target, raising a whopping £1,337,099.

numbers between male and female cyclists, highlighting that just two per cent of British women cycle each week, compared with 6.8 per cent of men. The organisation created a survey to raise the topic.

Dave Brailsford was appointed director of the World Class Performance Programme in 2003.

British Cycling names stole the show at the BBC Sports Personality of the Year awards in 2008; the British Cycling Team won Team of the Year and had a victory parade through the 9,000 members of the audience, while Hoy picked up the Sportsperson of the Year accolade.

A couple of decades before, in 1933, the first modern style road race in Britain took place at Brooklands.

Manchester-based CNP Professional has teamed up with British Cycling to develop a new energy gel. The CNP range is available to the trade via Walkers Cycles.

Ian Drake took on chief executive duties at British Cycling from the start of 2009. Drake has worked with BC since 1996.

Drake backed BC’s campaign to save road cycling, warning that grass roots events are in decline and under threat by growing police charges and archaic legislation.

In the seventies, Barry Hoban notched up a record number of stage wins in the Tour de France. His record held until the recent exploits of Mark Cavendish.

British Cycling backs the leisure cycling sector by providing a wealth of guides for recreational cyclists online and a local club guide.

The organisation represents Great Britain at UCI, the International Cycling Union.

Everyday Cycling was created by British Cycling’s Ian Drake, an online cycling community designed to give leisure riders info on what, where and when to ride.

British Cycling is also a member of the European Cycling Union and the British Olympic Association.

British Cycling has been tackling the disparity in

British Cycling may be half a century old, but the National Cyclists Union – a predecessor of the organisation – was formed in 1882, an amalgamation of the Tricycle Union and the Bicycle Union.

Go-Ride is British Cycling’s Club Development Programme, aimed at improving young riders and clubs. Go-Ride aims to improve coaching standards and increase young rider’s access to coaching activities.

Happily for the bike trade, BC’s aim is to inspire participation in cycling as a sport, recreation and sustainable transport through achieving worldwide success.

BIKEBIZ JUNE 39

Electric Bikes

The Range.....

905eco, 905se Sport, 905se City S, 906xc Tourer Long or Medium ranges from £999.00 to £2,499.00

906 Alpino Long range 50 - 70 miles £1,899.00 Medium range 30 - 45 miles £1,699.00

705se Long range 50 - 70 miles £1,399.00 Medium range 30 - 45 miles £1,199.00

706 Alpino Long range 50 - 70 miles £1,799.00 Medium range 30 - 45 miles £1,599.00 With a service record unrivaled in the electric bicycle world, Wisper offer the ﬁnest and most complete range of high quality electric bikes in the UK. Next day delivery on both bicycles and parts with full technical on line and telephone backup. For further information on trade discounts and area availability please contact;

805fe Long range 30 - 45 miles £1,219.00 Medium range 20 - 30 miles £1,019.00

Douglas Lawson 01590 681553 douglas.lawson@wisperbikes.com www.WisperBikes.com

the ride of your life British Electric Bicycle Association Member

RETAIL DATA ActSmart April retail shop sales analysis

April shop sales uplift 14%+ BikeBiz has teamed up with leading cycle trade body ACT and ActSmart to provide exclusive monthly cycle shop sales analysis. This month the association reveals how April sales saw year-to-date growth move into the black... Specialist cycle retailer core sales growth vs. previous year 30 25

% growth vs. previous year

20 15 10 5 0 -5

2009 May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

2010 Jan

-10

Feb

Mar

Apr

SPECIALIST retailer sales grew by an impressive 7.6 per cent in April 2010 vs. 2009, wiping out the snow-driven January deficit, taking year-to-date core sales into a positive 0.8 per cent growth rate vs. 2009. Assisted by improved weather and the Easter holidays, April sales volumes grew by 14.3 per cent on March. Although less than the 20 per cent uplift in 2009, the overall trend is more positive, with high end sales growing fast, as witnessed by the 29 per cent growth in ActSmart cycle finance scheme turnover in April. Most concerning is the ongoing market split,

-15

with 32 per cent of businesses reporting a 20 per cent-plus growth in April, whilst 17 per cent of businesses experienced a -20 per cent shortfall.

For more info visit: http://cycles.actsmart.biz/news/ ActSmart: 0845 6187256

-20 May 2009 – April 2010

Just how much do you know about Cytech? Cytech is the bicycle industry’s only recognised training and accreditation scheme for bicycle mechanics. But how much do you know about it? The ACT/ActSmart fill in the blanks… Cytech is owned by the UK cycle industry via the ACT. The Cytech Technical Skills Programme was developed over two decades ago. Currently Cytech qualifications have been awarded to over 5,000 candidates. A team of over 20 specialists deliver Cytech training and assessment via ATG and PJCS. Over 1,500 Cytech qualified staff are currently employed in UK shops and suppliers. The ATG is expert at accessing available funding in order to minimise the cost of employee Cytech training.

BIKEBIZ.COM

Cytech Accredited status is awarded to retailers with a Cytech Technical 2 Mechanic and ACT membership. Cytech Accredited shops receive business insurance discounts through ActSmart Business Services. Cytech trade qualified mechanics are listed at the Cytech Retail Directory – www.CytechRetailDirectory.co.uk 54 per cent of retailers say that recognised accreditation is more important to them than the cost of training. Rutland Cycles was recognised as best retail Cytech training investor in December 2009.

London, Hampshire and West Yorkshire are the highest Cytech qualified counties. Leading UK bicycle distributors put all technical staff through Cytech training. Cytech training is available to employers, employees, youth and people development organisations. Cytech is launching a ‘Retail’ training programme for the Outdoor Pursuits sector in 2010. www.actsmart.biz/cycles www.CytechRetailDirectory .co.uk www.TheCyclingExperts.co.uk ActSmart: 0845 618 7256

BIKEBIZ JUNE 41

PEOPLE AND RECRUITMENT Send your recruitment news to

mark.sutton@intentmedia.co.uk

Charlton waves goodbye to Cycling.tv Presenter heads to IPC Media Prins comes in for Vittoria Olympic rowing champion gets on board Juice Doctor campaign to improve the UK’s hydration

42 BIKEBIZ JUNE

REBECCA CHARLTON Long-serving Cycling.tv presenter Rebecca Charlton has now left to begin a new role at IPC Media. Charlton told BikeBiz: “After three great years at Cycling TV I am kissing goodbye to my presenter’s chair and taking on a new role at IPC Media. “I’d like to take this opportunity to beg forgiveness from all the riders and industry insiders that I’ve forced onto a turbo trainer over the years, for what was probably the toughest training program you could possibly fit into three minutes. “I’d also like to thank all the inspirational guests that have graced the yellow Cycling TV couch. I now look forward to joining the team at IPC to work

on its cycling portfolio comprising Cycling Active, Cycling Weekly, Health and Fitness and Cycle Sport.” Charlton's role at IPC in Croydon predominantly focuses on Cycling Active, though all associated titles will benefit from Charlton’s expertise.

Rebecca Charlton

VITTORIA Ralph Prins has joined Vittoria as sales manager for the Benelux region. Previously working for a Dutch manufacturer as export manager, Prins has taken on the position to boost the firm’s international expansion, as reported by Bicycle Retailer. Prins has also held a role with Junkcer Bike Parts as sales manager. Alongside Codagex, Vittoria’s long-standing

BIKEBIZ.COM

PEOPLE AND RECRUITMENT

People & Recruitment is Sponsored by Halfords

distribution partner in the region, Prins will be working to take both of the company’s brands – Vittoria and Geax – to their full potential in the local market. Vittoria commercial director René Timmermans said of the appointment: “With Ralph’s in-depth knowledge and network within the bike industry, he is one of the most respected local leaders who will develop our potential tremendously. “I’m delighted to officially announce Ralph’s appointment and to welcome him on board.” JUICE DOCTOR The services of Olympic gold medallist Sir Steve Redgrave have been acquired to raise awareness of the ‘Keep It Light!’ campaign, aiming to improve hydration health across the UK. The initiative, launched in last month, is working with hydration drinks brand Juice Doctor. It is aiming to boost hydration

BIKEBIZ.COM

throughout the nation through a number of methods, including a downloadable personal ‘Y’urindicator’ chart (from the ‘Keep It Light!’ website) – a pee-tone colour chart that helps identify the stages of hydration. Five times Olympic Gold medallist Sir Steve Redgrave said: “Improving hydration habits is an easy way to improve performance in everyday life. It’s the same message for athletes, taxi drivers, office workers and busy mums alike.” The ‘Keep It Light!’ campaign aims to tackle some startlingly poor statistics. In a survey with over 1,000 office workers, two in three Brits were found to be dehydrated. The survey also found that a huge 75 per cent of office workers would take a tablet rather than drink more water as a first response to a headache. You can find out more about the campaign at www.keepitlight.org.

BIKEBIZ JUNE 43

RETAIL ONLY

The trade’s guide to sourcing stock, up-and-coming IBDs and the very latest products

RETAIL COMMENT

GRAB A CUPPA and get comfortable; as usual, there’s plenty for me to rant about in this short space. During the past month, on numerous retailer visits, it’s become apparent that a portion (wait no, five out of five visits isn’t a portion...), of the bicycle trade still is well behind the times. Back when I joined BikeBiz, nearly three years ago now, the Spokesman columnist of the time would frequently stress how many retailers had little to no grasp of the internet, let alone a website of their own. He had to be joking, I thought. Seemingly not. In this day and age, having a dated address registered on Yell.com doesn’t cut it, much the same as not being listed in the Yellow Pages would likely have been harmful to business ten years or more ago. What’s the harm in at least having a holding page online with a telephone, address and map? It’s half a day’s work at very maximum to log onto Blogger and at least give your business a chance of appearing on search engines. Given that many retailers aren’t fortunate enough to hold a High Street location, working on the assumption the locals will assist your marketing with word of mouth promotion is a dangerous mind-set to have.

Evidently, retail is still wary of the e-bike. Whatever your feelings, many out there are reaping the rewards of this niche in its relative infancy... Electric fever leaving trade quesy? You learn many things while on the road, meeting those on the front line – some attitudes sink in via osmosis, others become apparent very quickly. One such realisation this month is cause for great concern. Being on the receiving end of marketing hype relating to electric bikes and the potential for the UK market, I was, until recently, very much of the belief that there seemed to be a cautious optimism for ongoing steady turnover on the front line. But the picture painted to me during a few anonymous visits of late (you guessed it, mystery shopping), revealed to me that the independent sector is still very, very reluctant to offer an electric bike, even if the customer believes this could be the best fit for them. Excuses ranged from, “electric bikes are still far too heavy for most people to handle”, to “the return rates are very high, so we rarely deal with them”. These are perceptions that the manufacturers have had a hard time shifting over the past few years, though I know many believe these complaints to no longer be an issue. Evidently, retail still feels differently. Whatever you may think, many out there are reaping the benefits from this niche in its infancy. Mark.Sutton@intentmedia.co.uk

IN THIS MONTH’S ISSUE TEA, TV AND A WORKSHOP

That’s how newly launched London retailer Look Mum No Hands plans to draw its cycling customers...

WHICH EPOS BEST SUITS YOU?

BikeBiz gets in touch with the cycle market’s primary sources for EPOS to find out about the latest services...

OTAGOCYCLESPORT Manchester-based Otago discusses demo programme opportunities for its new brand - Ciamillo...

46 BIKEBIZ JUNE

BIKEBIZ.COM

IBD PROFILE

Look Mum, No Hands!

Time for a brew… Telephone: 020 7253 1025  Web: www.lookmumnohands.com Email: info@lookmumnohands.com

Address: 59 Old Street, London Opening Hours: 7.30am until 10pm

Ever been into a bike shop that grows its own tomatoes? Or one that could serve you a mocha inbetween servicing your bike? Mark Sutton visits London’s freshly opened Look Mum, No Hands and asks whether this business model could become mainstream in time…

“We simply hope to be a place where the cycle and coffee culture comes to rest, all while customers are able to park securely, grab a drink or a bite and have repairs made.” Sam Humpheson

BIKEBIZ.COM

MANY YEARS ago in the music business, as mp3 downloads became prevalent and CD sales began to decline, it was not uncommon to find independent stores diversifying their business with sales of clothing, DVDs and electrical goods. With the likes of Virgin Megastores crumbling under the pressure, things were not looking good for the specialist. The thinking behind diversifying into goods not necessarily specific to the market was simply to give customers a further reason to step into the store and so, over time, the face of the business changed drastically. The bike trade has its own distractions, with many independents now carrying skateboards, satellite navigation and in some cases, video cameras. So, why not coffee? In built-up areas where commuting by bike is rife, it seems like there are good opportunities to be a one-stop shop for the workaholic. Most commuting

cyclists will desire a caffeine boost before work, but probably wouldn’t want an energy gel sachet first thing in the morning. On the off chance that your store is open at morning rush hours, what more reason could customers have for popping in aside from needing a quick fix on a puncture? This begs the question, has the bike trade rolled over and accepted that some points during the day will be quiet periods? Not Look Mum, No Hands. Imitating some of the mixed purpose stores cropping up on the continent, the Old Street location, which opened at the end of April, is as much a coffee shop as it is a workshop and cycle retailer. Manager of the coffee side of the business Lewin Chalkey tells BikeBiz: “From experience I can tell you it’s not easy running a coffee store, despite there being quite a strong scene among the connoisseurs, particularly in London. The same applies to the bicycle business.

“As London has both a strong cycling and coffee scene, we wanted to unite the two. With London as saturated as it is with large bike shops, there would be no point in opening just another store. Marrying the two trades gives cyclists a further reason to swing by.” The concept has, in fact, gone far further than originally planned. Starting with a desire to create a workshop and café combination, Matthew Harper, Sam Humpheson and Lewis Chalkey soon realised that showing televised cycle sport was also something they wanted to do. That inevitably lead to an application for a licence to also sell alcohol. Upon finding a prime location at a surprisingly reasonable cost, the vision escalated further, until it was decided bicycle parking could be installed on site, furthering the appeal to passing punters. Perhaps the most significant part of the business was the decision to have greatly extended working hours. Opening at 7.30am and closing at

ten pm, it is believed that the store will have the longest workshop hours of any store in London. Cycle retail is perhaps the most discreet part of the business model, yet carries the greatest scope for expansion. Sam Humpheson explains: “We’ve had tremendous support from local firms like cycle storage firm Cycloc and Plantlock and in the near future we’d like to retail a few items. Odd bike sales aside, sales of components will sit on the backburner to the workshop trade, which we anticipate will grow as people discover us. We’ve created something we are incredibly proud of and something that surpasses our original vision, so it’ll be interesting to see where the business goes from here. “We’ve no plans for world domination, instead we simply hope to be a place where the cycle and coffee culture comes to rest, all while customers are able to park securely, grab a drink or a bite and have repairs made if needed.”

BIKEBIZ JUNE 47

THE FIRST 2X10 MTB GROUP SET Nino Schurter – Scott Swisspower 2009 World Champion

Julien Absalon – Team Orbea 2009 World Cup Champion

Distribution in the UK: Fisher Outdoor Leisure LTD, www.ﬁsheroutdoor.co.uk

Marco Aurelio Fontana Cannondale Factory Racing 2010 XX Maremma Cup winner

GEARS, BRAKES AND CHAINS

Geared up? Looking for the most margin-efficient service goods on the braking and transmission market? Mark Sutton takes a look at which distributors can assist in propelling your customers out the door with smiles on their faces...

Clarks DESPITE rebranding under the Clarks Cycle Systems moniker to escape being labelled as a firm that only specialises in brakes, there’s no escaping the fact that the company has a firm grounding in stopping power. One of the more attractive things about Clarks though, is the competitive

Extra PARTICULARLY useful to retailers and in stock at Extra, are Connex’s chain reels. These 25 metre reels of chain offer a large margin when compared to regular boxed chains as they can be cut exactly to size, sparing stock for the next job. Eighteen special Connex links are included with the package, which is simply a reel of 1,689 links. Reels of 900/908 and 10S0 variants are also available. Trade can get hold of reels for £172 and price jobs individually, boosting margin. Alternatively, the Wipperman brand sits among Extra’s

prices at which the firm is manufacturing some top performing items. The Skeletal system has proved one of the firm’s product highlights this year, packing great value when compared to the competition. Coming with a tray full of spares and also in a variety of colours, the Skeletal holds plenty of features that you may not find on brakes costing far more cash.

catalogue. At £94.99 a pair, the Wipperman Connex 10SG chains carry hardened pins of only 5.9mm in length for compatibility with all commonly used ten-speed drive trains. Specially designed rollers decrease the risk of chain suck. Selected raw materials and a uniquely designed outer plate guarantee long life and outstanding shifting performance. All plates are coated with a high-grade brass layer to provide the eye-catching gold colour, while ensuring good protection against rust and corrosion. 01933 672 170

Manufacturing over 300 products spanning brake callipers, pads, hydraulic hose, bottle cages and grips, Clarks is worth a little research for those looking for mainstream alternatives. The firm has also brought 70 new items to market in the past year and plans to push its business beyond just braking product. Fisher: 01727 798345 Walkers: 01162 833885

Cycle Division THE CYCLE DIVISION is committed as ever to the supply and distribution of Sturmey Archer in the UK. The distributor offers technical advice, can arrange special wheel builds on any hub in the range and is always keen to introduce new products that come along. Hot on the heels of the Sturmey Archer S3X three-speed fixed hub are the S2 and S2C hubs. These, which are soon to be available, are two-

speed ‘Kick Shift’ Hubs. They have been developed for the small wheel market, in particular folding bikes. They are also suitable for single speed enthusiasts who perhaps want that little bit extra without clogging their bikes up with extra gear cables or shifters. Further developments in the Sturmey Archer range will be coming online soon, too. Attractive colour options on hubs and cranksets offering an integrated look and three-speed internal gear cassette hubs offering extraordinary gear ranges, are just a few examples. 0845 0508 500

The UK’s largest Cycle Show returns to Earls Court from October 7th to 10th 2010. Call Upper Street Events on 0207 2886443 for booking details.

BIKEBIZ.COM

BIKEBIZ JUNE 49

50 BIKEBIZ JUNE

BIKEBIZ.COM

GEARS, BRAKES AND CHAINS

Kool-Stop AVAILABLE FROM various distributors in the UK, including Scoop, Spa Cycles, AMBA Marketing, Jim Walker and BikeStuff, retailers have plenty of sources for Kool-Stop gear. Kool-Stop has developed a special clear compound for the Supra 2, for use in freestyle or trials riding. This compound should only be used by an experienced rider who understands immediate braking techniques and can safely handle such a

Hotlines GOODRIDGE’S cycle-specific hosing is the same as you would find on Formula One racing cars and is designed to prevent the hose from swelling under pressure. This means improved lever feel, braking performance, strength, flexibility and durability. Complete kits are available from £34.99 and come with all necessary fittings for both ends of the hose and one long length of hose suitable for front or rear use. If customisation is what your customer is after, then the fittings (which

Madison SHIMANO’S big boast this year has revolved around Dyna-Sys and the improvements to shifting components. As a completely new drivetrain for the modern mountain bike, this latest technology utilises a ten-speed cassette, but it’s not about just adding an extra sprocket or the total number of gears, Dyna-Sys is a ground-up

BIKEBIZ.COM

Ison high performance compound. Kool-Stop has always kept older model brake pads in production for the daily rider and for classic bicycle restoration. Even the original Campagnolo pads are still available. The company is also responsive to the wishes of the consumer and due to great demand it has now produced the Mafac replacement pads in black and salmon. Starting this spring, Kool-Stop is supplying replacement pads for Magura brakes in black, salmon and ceramic. Also under development are special compounds for Rigida rims and for freestyle, which will be available in autumn. All Kool-Stop compounds are thoroughly tested and meet or exceed CPSC, BA1 and EN braking standards. Various distributors

ISON CARRIES probably the most rcognised brand when it comes to brakes in Dia Compe. The manufacturer has been around for a very long time and has an extensive range of brakes suited to more-or-less all sectors, including BMX, MTB and road. If you have ever had a BMX then chances are it had Dia Compe brakes fitted as standard. Also available are brakes and spares from SST Oryg, Genetic, Fibrax and in-house brand Gusset – which has recently released Hydro-Chute hydraulic disc brakes, to much acclaim. Chain-wise, the distributor carries just about everything you need from coloured BMX and track chains to eight, nine and ten-speed race chains. Brands include KHE, 4Jeri,

Rohloff and Gusset (which has a very large choice of quality yet affordable chains for all disciplines). When sourcing gearing product, bear Dia Compe in mind, as the brand has a great range of shifters, as well as the Gran Compe groupset. 01353 662662

are reusable) that are available for every major brake system on the market, come in stainless steel or aluminium for the weight weenies. They are also available in a multitude of colours such as black, blue, gold, red, and silver. Hose is available from £8.99 per metre and also comes in black, blue, carbon, clear, dark green, light green, orange, red, white and yellow. To top it all off, the hose kits and fittings are guaranteed against mechanical failure for life – meaning that you can continue to use the hose long after your current brakes have died. 0131 319 1444

Moore Large redevelopment to improve durability, increase efficiency and allow you to ride faster. With Dyna-Sys, the wide range 3x10 gearing will let you ride everywhere. Dyna-Sys retains a 32-tooth middle chainring. With the added benefit of ten gears at the rear, Dyna-Sys allows the rider to run on the middle ring for even longer. So, what’s important about the middle ring? Most rear suspension pivot designs are based around a 32-tooth middle chainring position. Staying in the middle ring means the suspension system is working at its most efficient. When the time does come to change either up or down from the middle ring, Dyna-Sys features a new compact chainset with 24-tooth inner and 42-tooth outer chainrings. These closer ratios mean there’s less negative effect on rear suspension designs. 0208 385 3385

NEW TO Moore Large for 2010 is the Micro Shift component catalogue, which incorporates a new ten-speed road derailleur system in carbon and white, as well as a range of shifters for MTBs. Moore Large is also a trade source for KMC goods. One of the product highlights this year, squarely aimed at the top-end road market, is the X10sl Gold chain, compatible with ten-speed transmission. Nine and 11-speed versions are also available. Fitting is a doddle with the KMC missing link system, and the gold finish of the blinging X10sl is not only good looking, but also has a titanium nitride coating, which improves wear. The real bonus of the X10sl is the weight. At 243g out of the box, it is light and retails at £63.99. KMC also offers a wide range of chains for all types of bikes, including coloured heavy-duty BMX chains, which are new to Moore Large for 2010.

Finally, Jagwire offers a range of coloured cable kits for road, MTB and BMX. The new coloured cables don’t just look good, but are estimated to be 30 per cent lighter than standard models, incorporate very clever detailing and their performance is up there with the best. Each kit comes with enough cable to fit most bikes and all the necessary connectors. New for this year are DIY Hydraulic brake kits available in 11 colours: simply select a HyFlow Quick-Fit hose in your desired colour and match it with a compatible HyFlow fitting kit. 01332 274200

BIKEBIZ JUNE 51

GEARS, BRAKES AND CHAINS

OtagoCycle Sport OTAGOCYCLESPORT is currently looking for dealers to take part in its demo programme, as well as stock Ciamillo and Zero Gravity components.

Upgrade UPGRADE became one of the UK’s wholesalers for MicroShift in January, giving the firm’s customers a real alternative to the main three transmission parts manufacturers. The production standards are high too, while the price fits with varying budgets. The rear mech is an all alloy construction with a CNC cage weighing only 229grams. Research and development has allowed the company to offer

Zyro HAVING RECEIVED plenty of praise since its debut with Zyro, Ashima’s product catalogue is only getting more impressive and wide-reaching. The much-hyped PCB Pancake Brake is now on sale. The PCB is the world’s first pistonless hydraulic brake system. By simplifying the caliper and effectively removing the pistons, the

52 BIKEBIZ JUNE

The Demo programme is based around the Negative G-SL Tuned brakeset, which offers the optimum balance of weight, power and cost in the Ciamillo range. Only 12 demo centres are sought initially, rising to 20 with a wide-ranging geographical spread. Dealers can manage their own demonstration programme, including the timescales on which the customer may get used to the system. An advertising campaign also began in April to support those involved. Stock requirements can also be tailored to the individual dealer. Demo callipers will be made up of varying coloured components, which should put off all but the most particular customers from wanting to buy the techicolour demo kit, which is supplied free of charge to the dealer. What the demo kit does do, however, is highlight the wide variety of colours available to purchasing customers. 07939 543016

great performance too. For example, the standard nine speed trigger shifters are solid and smooth and feature an alloy up-shift lever for a truly positive action, all for just £29.99 and weighing 229-grams. What’s more, all the parts are Shimano compatible so you can mix and match. Upgrade can offer some top-end braking solutions

PCB becomes light, efficient, economic, low profile and virtually maintenance free. The strong Viton rubber diaphragm seals push the pad and as there are no pistons to stick, the pad retraction is guaranteed every time. Extensively tested throughout Europe, the US and Asia, the PCB has received great reviews from Pro-XC racers and downhillers alike. Supplied with Ashima Ai rotors, Ashima pads and Ashima adapters, the complete brake weighs in at around 330 grams. The PCB is sold as front and rears separately. Retailers who are unfamiliar with the brand should also be aware of the budget-friendly AiRotor, sold for £24.99. Super light and ultra durable, this 410 stainless steel rotor weighs in at only 85 grams for the 160mm, though is available in five sizes – 140mm, 160mm, 180mm, 185mm and 203mm. 01845 521700

Reece Cycles HANDLING the diverse catalogue of Promax braking components, Reece Cycles can meet the needs of retailers specialising in BMX, MTB and road. Promax’s 160a top mount lever, costing £19.99 at retail, is likely to go down well with the fixed gear crowd as a front brake lever. The clamp is designed narrow with limited bar space in mind. In fact, many will close to tuck the lever up next to the stem. Designed for use with cantilever or caliper brakes, the design carries all the typical fixings, including reach adjust, barrel adjustment and a return spring. Budget levers are offered throughout for both BMX and customers with mountain bikes

too, with TRP sat among its brands. TRP arrived on the high-end braking scene just a couple of years ago and is producing some serious high-end road, MTB and cyclo-cross brakes. The performance arm of Tektro, TRP uses the latest design and testing procedures to develop brakes that are not only light, using the latest

Bohle WITH 40 YEARS’ experience, Taiwanese firm Taya has a rich background in bicycle chain manufacturing. A decade ago the firm introduced an anti-rust treatment to its product, which still features on the chains today, making even the most budget of chains durable and long-wearing. Like many others, the firm has also become very eco-aware and now gives high-end products what it calls a ‘Greener Surface Treatment’. Of the new items to roll off the production line this year, the firm now manufactures 30-metre chain rolls, which are particularly useful

needing a quick fix. Costing £11.99, both the BMX and MTB levers are ergonomically designed and weigh under 90 grams. Reece also carries Promax’s tidy carbon fibre road callipers, which weigh 165-grams up front and 162 at the rear. For just £49.99, the body is constructed from a cold-forged aluminium, while the outer is carbon wrapped. 0121 622 0180

materials including titanium, magnesium and carbon, but that also deliver serious performance. The R920 road callipers retail at £129.99 a pair and are the starting point in the TRP road range, but still manage to feature full dual pivot braking performance, titanium finishing kit, weigh 37 grams less than Dura Ace and have received some awesome reviews, including a nine out of ten in Cycling Plus. 01403 711 611

to retailers requiring high margin service items. Of the boxed chains, the firm has introduced a high-spec eight-speed chain called the TB-600. Suited to both on and off-road bicycles, the chain sits among the toughest and slickest in the catalogue. Coloured chains are quickly becoming a vital feature of the customisation market and Taya offers plenty of products to satisfy these customers. Through surface treatment, Taya offers a number of eye-catching chains that are tough enough for freestyle, yet striking enough for the customer seeking a bit of bling. Bohle carries a large portion of Taya’s catalogue, so retailers seeking workshop or sales items should get in touch on 01952 602680.

BIKEBIZ.COM

ELECTRONIC POINT OF SALE

Tilled up? Electronic point of sale software has come a long way and many firms now tailor their systems to the cycle trade business. Mark Sutton looks at the market, the add-on modules that can assist workshop management and more…

Ascend

HTEC INDEPENDENT bike shops may feel they are too small to be able to implement any kind of EPOS loyalty programme. They may have been doing nothing to prompt purchase of additional lines. Alternatively, they may be using some kind of paper-based transaction such as stamps on a card, or product free with purchase. Both of these are easily open to abuse. While easily implemented and apparently inexpensive, these unsophisticated loyalty schemes can end up costing a small business a great deal more than anticipated and may not add to the bottom line. It is simple for the counter assistant or till operator to give extra stamps or more product than allocated to favoured customers. Jeff Dakin, director of HTEC believes his firm can solve these issues. “HTEC

can deploy its online loyalty systems (OLL) cost-effectively for even the smallest retailer. These transactions are completely secure – fraud is prevented because there is no duplication of vouchers. Our audit trail means that staff can’t abuse the scheme by giving away too much free product – the transaction is always linked to a receipt. “Benefits of an EPOS system are considerable: they’re customer focused, which allows marketing initiatives to be delivered through a choice of communications channels including till displays, receipts, text and email. It provides consumers with the promotion at the point of purchase. It can be quickly ‘tweaked’ if needs or market conditions change and it is suitable for all retailers.” HTEC equipment processes £8bn transactions each year, including those through 3,500 petrol stations in the UK. 02380 689200

HAVING TAILOR-made its in-store EPOS for the bike industry, Ascend’s software can be found in over 650 bike shops globally. Though only made available exclusively to Trek Dealers, those with an account can benefit from what the firm says is unrivalled support seven days a week from its dedicated team. The software is ready to roll straight from a simple, smooth installation. Following installation, early and ongoing training comes as part of the package to ensure dealers get the most from their system. Online assistance is offered too, with easily navigated quick reference guides live on the web. Once rolling, dealers can benefit from a full range of transactions, including modules designed around

the workshop. The software is integrated with Trek’s own Dexter website, streamlining your transactions with the firm. A purchase order function provides instant view of both items needed for stock and outstanding customer special orders. Dealers will be able to maintain control and visibility of items all the way through, from order to receipt of goods. In order to help keep a smooth cash flow, the system offers powerful reporting based on the needs of bike retailers, which provides the relevant data needed to drive their business forward. All system development is guided and based on feedback from the firm’s 650 cycle store customers, meaning future developments will always be relevant to your business. 07967 583690

The UK’s largest Cycle Show returns to Earls Court from October 7th to 10th 2010. Call Upper Street Events on 0207 2886443 for booking details.

BIKEBIZ.COM

BIKEBIZ JUNE 55

ELECTRONIC POINT OF SALE

Barclays Business Systems FOLLOWING a golden rule to ‘keep it simple’, the Barclays Business System software – Evopos – has been designed to be an all-in-one solution for bicycle retailers. Sharing many properties of Window’s Vista system, the software can be integrated with any computer currently on the market, or anything likely to come to market.

J D Young HAVING BEEN selling EPOS systems to bicycle retailers since 1990, J D Young works primarily with the US market, but has tailored its Bicycle Bundle package to UK retailers, offering add-ins for the Microsoft RMS-EPOS platform. Although the firm’s EPOS system itself is not sold directly here, those already running a Microsoft system may purchase J D Young’s add-ins directly from their Microsoft RMS reseller in the UK. Example add-ins include a ‘service manager’, which

Having drawn on 22 years of development and experience, the software draws on input from retailers nationwide and thus has all bases covered when it comes to sales, stock control, barcode printing and reading, among other things. One example of the firm’s unique simplicity is its ‘point only sale’ device. Instead of using a combination of a barcode scanner, keyboard and mouse as in most other systems, it can do everything on a sale just by pointing. Point the scanner to an operator card, then the items, then the method of payment. You can even point to a customer’s loyalty card produced by the built-in loyalty system to automatically select the customer details. Another example is the firm’s ‘Intelligent Search’, which helps you quickly search for items without knowing the part number. Even with just a few letters matching the system will pull up all relevant product. Having stock well presented and clearly priced makes a massive difference to customers browsing. Evopos automatically produces great looking bar-coded labels. With the software retailer you can also create LCD customer display screens to keep customers informed and to show special offers or related items. 01202 430956

offers quick service estimates with customer claim stub, automated scheduling, and resource planning. Paperless assembly control tracks which bikes are assembled, when, and by whom. Add-ins vary in price, though are accessible for a relatively small investment. JD Young’s applications include detailed help files with step-bystep quick guides, online recorded tutorials, online chat support and a selfhelp service centre that is available around the clock – 24 hours a day, seven days a week. 800-322-9471 x86

Citrus-Lime CITRUS-LIME offers a complete ‘Clicks + Mortar’ solution for IBDs, with EPOS, ecommerce and workshop module. The system can also integrate with suppliers and distributors to create products directly in the store’s stock file and provide price updates and stock checks. The workshop module is something the firm has had particular praise for with its customers. Each job booked in can be calendared and tracked through to the customer’s pick up. Each job is recorded in fine detail, with parts used easily listed and labour time easily tracked. Once the job is logged as complete, the system will either text or email the customer to advise them to collect their bike. “We have continued to grow over the last year and have remained committed to our cycle customer base by bringing

Cybertill AS A HOSTED solution, accessed via an internet connection, Cybertill claims to offer something no other cycle EPOS system can in real-time access to sales data from any location. With Cybertill, all data resides in a single database. This gives ‘live stock’ visibility across all channels, in-store, online and mail order. When a customer enquires in-store about a £1,000 bike, staff immediately see if they have it in stock, in another store, in their warehouse, as online stock or on back order. And, because stock figures are live, they are accurate. Cybertill benefits for cycle retailers include a workshop module for repairs and builds, images and detailed technical descriptions at point-of-sale,

56 BIKEBIZ JUNE

out new services and continuing to invest in research and development. Our aim is to provide our customers with the best technology and service available to help them run their businesses," says Neil McQuillan, MD of Citrus-Lime. The supplier integration module is also something that will go down a treat with those who are meticulous about stock tracking and checks. The system allows retailers to check their suppliers’ stock instantly, as well as their your supplier’s actual stock listings running in line with their website’s own, meaning customers can only order obtainable product. The core of Citrus-Lime’s solution is Microsoft’s RMS EPOS system – a stable and secure EPOS and Stock Control system that can scale from a single store to a chain of shops. 0845 603 9254

as well as sales transactions recorded against client accounts. Setting up client accounts takes seconds and builds a client base that equips retailers to swiftly carry out marketing tasks. Adding a new point-of-sale is as simple as plugging an internet cable into the till. All points-of-sale point to the same stock and client databases so all records are visible from any location. And, when retailers want to sell online or through mail order, Cybertill can easily add these functionalities. It is flexible enough to link to an existing e-commerce site or the firm can design one for you. With 100 plus client locations, Cybertill is well ‘road-tested’ within the cycle industry, too. As prices depend upon individual requirements, retailers should contact Cybertill for a quotation on 07836 550764.

BIKEBIZ.COM

ELECTRONIC POINT OF SALE

Abacus Retailer Solutions ABACUS CLAIMS to be the market leader of point of sale material in the cycle business, having been in the business for over 25 years. Retailers that purchase their IT equipment from Abacus, the firm says, are buying into a partnership with its dedicated team, who strive to ensure customers sees a maximum return on their investment. The Abacus software gives the user round-the-clock access to stock data in multiple locations, all centralised into one system. This coupled with efficient barcode utilisation means trouble-free sales ordering and till management. What’s more, the firm provides intuitive customer tracking and contact management for keeping tabs on customers, sales and suppliers. Purchase order processing, sales order processing, quotation delivery and kit selling are all made pain-free

tasks for you and your staff with the firm’s clever kit. Furthermore, your marketing will be given a boost with the text and emarketing module. Abacus can communicate with your customers using messages to drive sales, turn stock and also to reduce staff time spent in the workshop. An example instant message is: “Dear Customer, your bike is ready for collection!” Perhaps most importantly of all, the system offers easy-to-use profit and loss tracking and balance sheet data. Abacus also looks to the future, with stock forecasting based on bestsellers and slow movers, allowing you to turn latent stock into cash at important times. Abacus is a supplier to over 150 cycle shops in the UK and the firm says the average length of its customer relationship is in excess of ten years. 0151 342 9799

Seanic Retail Software SEANIC RETAIL Software provides cost-effective EPOS stock control, with the latest broadband technology. Using software that is stable, scaleable and very easy to use, the firm can supply all the functions that bike shops need, such as repairs and servicing information, customer texting and an email facility, as well as a workshop module and frame number capture. SRS is a family-run company, which enables it to keep costs down, while also guaranteeing a personal level of service. Following installation and training, telephone support is available seven days a week, 24 hours a day. The number one advantage of installing Seanic’s software is that it provides a user-friendly and flexible tool that can help you to improve your BIKEBIZ.COM

customer information, cash management, stock utilisation and profitability. For a one-shop installation, costing £3,587.55, plus VAT, the retail customer will receive free maintenance for the first year, a system that instantly updates sales information, offers simplified stock control information, a full library of business reports and what’s more, these can be accessed remotely, even via a mobile phone. Established in 2000 and based in the Midlands, Seanic now has a nationwide customer base. 01926 338932

BIKEBIZ JUNE 57

After 25 years of development in the cycle industry, The Abacus EPOS solution has truly come of age. The Abacus System is extremely stable and in addition to the 160 cycle installations, our software is used by accountants and distribution companies. The Abacus website design and build facility is the leader in the field. Abacus powered websites feature stock look up for easy admin, plus a content management system allowing easy user updates to key areas. In the world of EPOS, Abacus is the market leader.

Abacus Online: PO Box 79, Heswall, Wirral, CH61 1WF

Tel: 0151 342 9799 Fax: 0151 342 9433 sales@abacusonline.net www.abacusonline.net

CYCLING LUGGAGE AND CARRIERS

On the move… Along with the rise of urban cycling, the market for cycle storage and baggage has grown significantly. Mark Sutton takes a look at a few of the best-selling solutions to goods transportation by bicycle, as well as bags and carrier racks…

Ultra Sport Europe AS THE Atherton's bike bag of preference, UltraSport's Ultra Bike Bag is said to be as much a hit with the retailers of the product as it is the customers.

Extra WITH BOTH Topeak and Brooks sat within its catalogue, Extra can provide some functional, as well as extremely trendy items. Starting with Brooks, which has been manufacturing cycle luggage since the 19th century, retailers should look out for the Devon panniers. Though expensive at £224 each, the 22.5-litre bag comes with all the leather trimmings you'd expect from the firm. The Devon panniers allow for 'suitcase style' opening, making them ideal off the bike,

Designed and developed in the UK, the bag is now sold worldwide and often comes out top of magazine tests. Dan Atherton had this to say of the bag: “The Ultra Bike Bag is one of the best around, which is why we use it. The whole team agrees that its top quality and durability make it the perfect way to protect our bikes and it’s easy to

especially given the bags’ trendy looks. Topeak's 2010 collection offers a few pannier solutions, which are fully sealed at the seams, thus totally waterproof, especially with the addition of roll top closure. The Topeak Hook and Lock system attaches securely to racks and makes fitting and removal a snap. At £94.99 for the 850 Denier bag, the bags are built to last and have numerous features suited to urban cycling, such as reflective trim and straps, as well as slidable hooks for perfect positioning on the bike. 01933 672 170

transport them to and from our riding spots. I would definitely recommend it if you care about your bike, this is the bag for you.” The bag itself includes two separate padded wheel bags, carry straps, skate wheels at one end for easy transportation, and the unique 'quatro zip' system, so that you can hang your

bike (in bag) on the back of the car or your garage wall. Best of all, it fits all MTBs or road bikes. Internally the bag is made of black 'wipe clean' tarp, so it's easy to keep it mud-free. Coming in three colours and costing £100 at retail, the bag is affordable too. 01332 813150

Moore Large QUIRKY AS Ever, Knog has introduced what it calls 'Dog bags'. The new luggage is handmade from heavyweight waxed cotton canvas with water resistant construction. The range includes two sizes of saddle bag, two sizes of messenger bag, a rack pannier bag, a handlebar bag and a universal messenger and pannier bag. Backpack, pannier and handlebar attachments are available to fit the Leading Dog and Franks Dog, which fit straight into a universal hub on the rear of the bags, converting your urban bag into a bike bag. The bags start retailing at £17.99 for the saddle bag and finish at £124.99 for

the pannier. There is also a fully waterproof bag – the Dry Dog, this is available in a messenger bag and two different sizes of pannier, retailing between £89.99 and £109.99. Also exclusively available from Moore Large, the Outeredge luggage range includes panniers, handlebar bags, hydration bags, seat bags, rack fitting bags, bike bags and fully waterproof bags. 01332 274200

The UK’s largest Cycle Show returns to Earls Court from October 7th to 10th 2010. Call Upper Street Events on 0207 2886443 for booking details.

BIKEBIZ.COM

BIKEBIZ JUNE 59

CYCLING LUGGAGE AND CARRIERS

Raleigh

Madison

AVENIR from Raleigh has all bases covered when it comes to cycle luggage. From padded bike bags for both folding and standard bikes, to handlebar bags and panniers, Avenir has a comprehensive catalogue. Of the panniers, Raleigh handles single and double pannier rack bags, waterproof solutions and large volume solutions, as well as a mixture of all of these higher in the range. One of the panniers particularly of interest to the urban retailer is Avenir's Briefcase pannier. Designed around the needs of the typical commuter, the bag will easily

AMONG MADISON'S luggage solutions you'll find brands dedicated to the sector, such as Ogio and Hydrapak, and plenty more off-shoot goods from many other brands in the distributor's stable. A highlight of Ogio's 2010 line is the 800 Helmet Bag, retailing for just £29.99. The fleece lined 800 Helmet Bag will keep your full-face helmet snug and scratch free. Constructed from hardwearing 1680 ballistic nylon and 840 dobby nylon with reinforced stitching, it also comes with a limited lifetime warranty. New from Hydrapak is the Morro bag – an

Chicken PLETSCHER has recently appointed Chicken Cyclkit as its distributor in the UK. Pletscher is a family business, started in 1919, specialising in high quality aluminium diecasting. For many years Pletscher produced kickstands and carriers under the ESGE name, which Chicken first represented in the UK some 40 years ago. The core products are still made in Marthalen, Switzerland, marketed under the Pletscher brand – a name renowned for longevity. They’re fitted as OE equipment by some major bike manufacturers on their top-of-the-range models. Recent additions are the Comp integrated kickstand, fitted by Specialized, the Easy-

Ison SURLY'S Nice Racks are constructed from cro-moly, a material easily repaired when necessary, even by somebody with the most basic welding skills. It's for this reason the manufacturer has shied away from using aluminium in favour of the longevity of cro-mo. The Nice Racks are height adjustable, allowing the rider to better a bike’s center of gravity, or to carry larger items. Lowrider mounted panniers provide a more stable ride, but can be a burden when riding rocky or rutted roads and trails. The upper rails on Surly's rack provide an

BIKEBIZ.COM

accommodate laptops and folders within its main zip-up compartment. Raleigh also carries the Vaude range, which serves roughly the same demographic. Many of Vaude's items, however, come with great reflective properties on the majority of the range. 01773 532600

Fix integrated carrier/luggage system and the Quick Rack. Prices for the comprehensive Pletscher range will be published shortly and found on the Chicken Cyclekit website. 01525 381347

alternate pannier mounting position for these type of conditions. The wide platform construction means that the carrier is capable of accepting anything from shopping bags to boxes of goods. A powder coated black or silver version is available from Ison now. Ison also carries Adie baskets in both mesh and wicker ranging up to £19.99, as well as a whole host of spares, from leather fixing straps to supports. 01353 662662

Hotlines THE BRAND X Complete bike bag is perfect for keeping your beloved bike safe in the hands of airport staff. This padded bag features eight separate internal compartments to allow for safely stowing clothes, pedals, seat, seatpost and other items separately and safely away from the bike, eliminating the chance of loose components rattling around inside the bag.

Fisher Outdoors BASIL OFFERS a range of high quality bags, bolstered with a long and proud heritage as being one of the original suppliers on the market. With funky, eye-catching design and sizes to meet all needs, the Jada range is made of water repellent polyester and includes reflective branding to aid visibility. Spanning from a 16 to a 32 litre capacity, the Jada line for the most part has strong water repellency properties, all blended with styled printed design. Top of the Basil Jada range is a tidy double pannier solution, which sits over all rear racks and drapes two 16 litre capacity bags down each side. The baggage offers front and side pockets,

incredibly lightweight, 13-litre backpack featured in the 'Pro Series' range. Costing £79.99, the bag is ideally suited to long days at the trails, is waterproof and is available for £79.99 at retail. Madison's customers should also look out for AGU's pannierbags, of which the 450 Klick-Fix model has a whopping 42litre capacity. 0208 385 3385

A tool roll has also been included for safe storage of your essential spanners, allen keys and screwdrivers. The padded shoulder strap is attached to the bag by metal QR clips, which are secured into metal eyelets on the main bag for added security. The bag features four horizontal zippers at the top of the bag (two on either side), allowing the bag to be safely hung on a bike rack for easy transportation. 0131 319 1444

reflective stripes throughout and stitched cut outs for luggage straps. For those favouring a basket, Fisher carries a front bag basket with a steel inner frame. This model is compatible with any BasEasy system, though a bracket is not included. An expandable rain cover is located in a zippered pocket. 01727 798345

BIKEBIZ JUNE 61

CYCLING LUGGAGE AND CARRIERS

Gelert FOR 2010, Canyon brand cycle luggage has been expanded and now Gelert carries the Oregon range, too. Both rear pannier ranges feature a fully integrated quick release patented fitting system. A unique feature with the front Prestige handlebar bag is where the bag can be interchanged with both wire and wicker baskets to the handlebars using the same fitting system. The Prestige range comprises two sizes of panniers and handlebar bags with sealed seams and waterproof lugged fittings. The Oregon range features two pannier sizes; the smaller pannier is suitable for either front or rear carrier use and both bags come with full shower covers.

Oxford Products OXFORD offers a range of first-time cycle luggage whose sturdiness is derived from the company’s motorcycle roots, but whose practicality is pure cycle. The name denotes that this is a great first step into cycle luggage without having to spend a fortune. The range

Upgrade FIRST SEEN back at CoreBike in January, Upgrade's portfolio now includes Lezyne hydration backpacks, as well as a series of luggage items. First of the four item hydration backpack range is the Firebreak, retailing for just £39.99 and including a two-litre bladder. Packing a 2.5 litre capacity for nonliquid items, the Firebreak is an ideal solution for less epic journeys where only the basics are required. Price points are separated by £20 a pop, right up to the 'Great Divie', which retails for £94.99 and packs a whopping 24 litre

62 BIKEBIZ JUNE

Canyon also has available two saddle bags: under seat tunnel bag with wrap around fittings and wedge bags with quick release. 0208 459 9970

includes two sizes of pannier and wedge bags, plus a bar bag, all of which are made from 600-denier polyester and all the necessary fittings supplied. The one or two-litre wedge bags are expandable, with LED loops and reflective components and you can choose between quick release clip or Velcro attachment. Retail price begins from just £8.99. The panniers use a top grade quick release system to make them as userfriendly as possible. Their rubberised back panels repel water and are easy to clean, while the mixture of a drawstring closure, weather flap and high-visibility storm cover keep the rain out. The bags can clip together and have carry handles, more LED loops and reflective strips. Prices are £54.99 for an 18 litre capacity and £64.99 for 22 litres. 01993 862 300

gear volume and a three-litre bladder. For the money, customers get a backpack with a custom fit internal spine that adapts to the rider’s spine, plenty of easy grab waist pockets, a separated bttom section for holding shoes and mucky items, as well as a fleece lined music pocket, among other things. Other new items in the Upgrade catalogue include various wallets suited to carrying tools and repair kits and also a number of pannier racks, which team up with a new series of luggage solutions from the brand. 01403 711 611

Ortlieb/Lyon equipment ORTLIEB’S new Vario offers versatility and convenience to anyone who cycles for transport. With its easy and secure Quick-Lock 2 mounting system, the Vario attaches to a rear rack as a pannier would, while its fully waterproof roll-top closure means it performs this function perfectly. Made from tough tear resistant nylon fabric, it features two external neoprene pockets (not waterproof) and an internal pocket, while its 20-litre volume and its dimensions (50cm high x 28cm wide x 20cm deep) make it the perfect size for A4 documents or a 15.4-inch laptop. A matching padded laptop sleeve is available as an optional extra. The Vario can very easily be transformed from a pannier into a

Silverﬁsh DEBUTED to the UK trade at Core in January, Evoc's extensive bag and backpack line has gone down a treat with many retail customers. The backpacks in particular boast some interesting new features for 2010. Evoc's CC backpack, costing £64.95 at retail, is designed for all those who only want to take with them what is absolutely necessary: keys, raincoat, spare jersey, repair kit, tool kit, a few energy bars and a hydration system. The backpack is simply made up of a slim-cut main compartment, an outlet for a hydration system, a convenient lid style top pocket with a

Zyro ABUS, Altura and Dahon all offer either luggage, panniers, or bike bags, so Zyro could well be your one-stop shop. Borrowing technologies from its clothing line, Altura's luggage range range has grown quickly in to a comprehensive collection. The entry-level Arran and waterproof Dryline bags continue as best-sellers. The recently launched Fuse and Arc waterproof welded panniers feature a lightweight construction, contemporary curved design and fresh bright colours combined with the high-quality Rixen-

comfortable and easy to carry daysack, simply by removing the rucksack style straps. An optional anti-theft device is also available as an extra that works with the Vario’s Quick-Lock 2 mounting system. 015396 25493

key clip, a vertical exterior compartment and two elastic easyto-reach side pockets. However, the bag’s special feature is a roll-out, elastic helmet flap, which can be clipped easily to the backpack via four loops and which is suitable for half lid or full-face helmets. Designed with ventilation in mind, the mesh flap can dry even when it is rolled in. Also shown off at Core was the brand's bike travelbag. Offering 100 per cent protection for your bike and its components, the travelbag requires the user to remove, or loosen only the handlebar, pedals and wheels, then the bike is ready to be tidily packed away. 01752 843882

Kaul fittings and neat detailing seen throughout the Altura luggage range. With a huge growth in cycle commuting in the UK the Urban and Metro briefcases are proving very popular. Recently announced by Dahon, the folding bike brand has a new line of carriers. Beginning at £59.99 for the Stow bag and XL Stow bag, the line tops out with a 'Airporter' model, which is designed to be very robust and to carry wheel sizes up to 20-inches. 01845 521700

BIKEBIZ.COM

BIKEBIZ JUNE 63

LETTERS PAGE

BikeBiz is keen to publish your opinions, whether they’re from letters, emails or via BikeBiz.com... Mail to: Saxon House, 6A St. Andrews Street, Hertford, Hertfordshire SG14 1JA

STAR LETTER

From the Forum... Below the VAT threshold…

A minimal investment It was with interest that I read Carlton Reid’s article in BikeBiz (May 2010) about Cyclescheme and the feeling from some retailers is that this service is nothing more than a racket... MY FEELING is that this scheme is introducing a large number of people to cycling and higher-end bicycles who otherwise wouldn’t be interested. I know many people who have purchased far higher-end bikes, from proper bike shops, than they would have without the scheme. It is important to remember that the bike purchase should be viewed as just the start of the relationship with the customer. Even at the point of purchase, ensuring the rider is comfortable on the bike is paramount and

Email: Jonathon.Harker@ intentmedia.co.uk

add-on sales are the order of the day, such as selling appropriate accessories, allowing them to trial other products and making them comfortable in what may have been an alien environment. I work for Ergon – manufacturers of Ergonomic grips – and it is add-on products that should be the focus of the retailer once the paperwork for the bike scheme programme is in place. There are significant margins which can be earned here, while the products genuinely enhance the experience for the end user

– this is someone who you want to retain as a customer. It’s generally accepted that it’s a lot easier to retain a customer, than to find a new one. With these schemes introducing new customers to cycling, it’s the job of retailers to capitalise on them, making sure the service and the suggested products fit their needs – which in turn will make that ten per cent that the scheme charged seem like a nominal investment. Richard Todd Ergon

THAT WAS an interesting article in last month’s BikeBiz regarding running a business below the VAT threshold. One question for the guys who wrote it though – what happens if you have such a storming start to the year and you either hit the threshold or look as though you are going to do so, long before the year is up? Do you close up shop, and refuse to sell people products? Paul Coombs I HAVE OFTEN joked that I would do the sensible thing and close in January, and if necessary February. After all it is cold, wet and miserable – and working when the income barely covers costs does seem a bit silly. Only problem is that you have not made enough money on the sub VAT route to take a Caribbean cruise. The more sensible answer is that any business operating without any active promotion will have natural limit to its turnover. What I have found is that for our circumstances this is around the VAT limit, allowing the challenge of operating the business in such

a way that a living can be made from the profit that can be made on that turnover. My view is that it would take active promotion to expand my business, but personally, I do not want the downsides of doing it, all of which are well expressed in Jake’s piece. Going over the VAT limit is only one issue involved in expanding. I’m only slightly joking when I say that I am too old and knackered to want anything other than a low risk, hassle free business where I can enjoy myself helping a nice group of customers to get the most out of their cycling. I go home happy and if I have only dealt with a couple of customers and got the work done quickly so that I have time to spend on a forum then it is not the end of the world. It’s interesting to see that Jake, who I suspect is a bit more youthful than myself, has also found that contentment can be found by going the simple route. I always say that it is not for everybody, it is just one way of doing things. Doc B

Star Letter Whether it’s a hand-written, sent-through-thepost letter, email or a comment made on the BikeBiz forum, the best letter of the month wins a prize from Oxford Products. This month the lucky winner will receive Oxford’s super duper new Magnum U Lock with £1,000 anti-theft guarantee.

64 BIKEBIZ JUNE

BIKEBIZ.COM