Issue 69 | October 2011
EDITORIAL
Issue 69 | October 2011
NEWS 4-5
New exhibitors for Core Bike 2012, a new UK female cycle brand emerges, Bohle becomes Schwalbe and more
INDUSTRY OPINIONS 10
EVENTS 86
OFF THE RECORD 99
MYSTERY SHOPPER Find out who’s achieved ‘Star Store’ status on Mystery Shopper’s visit to Guildford SPONSORED BY
FOCUS ON…
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CYCLE SHOW 2011 Cycle Show makes its debut at the NEC. We look at the exhibitors and product you can expect there
BIKEBIZ AWARDS
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Have you got your ticket to the cycle industry awards yet?
EUROBIKE 2011
19
BikeBiz provides seven pages-worth of new products from the Germany-set show
OUTDOORS We profile the forthcoming Outdoors Trade Show at Stoneleigh in the Midlands
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TIPS FOR BUSINESS
SECTOR GUIDE: ROAD
45
75
REGULARS CHAIN REACTION
12 LETTERS
The internet can be cheaper, but sales training can bridge the difference, argues our columnist
PEOPLE
64
82
Will we ever have a month where Mystery Shopper fails to annoy someone? SPONSORED BY
New faces at Lifeboat Events and Walkers Cycles, plus a new dep ed for Privateer
NEW PRODUCTS New pumps from Oxford, Mako locks from Squire, Dare 2b’s latest plus much more
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SPOKESMAN
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Executive editor Carlton Reid tackles the thorny ‘online vs High Street retailer’ issue
YOU MIGHT have missed it, but in the midst of Eurobike, Interbike and the NEC Cycle Show, we got the news that bicycling is booming, contributing £2.9 billion to the UK economy in 2010. That was the figure from a report commissioned by Sky and British Cycling and carried out by the London School of Economics. Drilled down, that figure equates to a ‘gross cycling product’ of £230 per cyclist, per annum. It added that bicycle retail in the UK had seen a sales rise of 28 per cent year-on-year in 2010, with sales of 3.7 million bikes generating £1.62 billion. I’m not going to bang on about the accuracy of the figures here, for fear of boring regular readers of this column still further, though it’s worth noting the report isn’t from one of the usual market research firms, although it is funded by those with a vested interest.
“If getting 2 million latent consumers on bikes could generate over £709m to the economy, then supporting cycling is a no-brainer, surely?” The report author – Dr Alexander Grous – emphasised that the figure is the tip of the iceberg, saying ‘the scale of opportunity is clear’: “New cycle commuters are estimated to contribute £505 per head in terms of typical bicycle and accessory purchases. Encouraging all 2,215,700 latent consumers to become recreational cyclists could therefore be worth over £709m to the UK economy," The question has to be – why the hell aren’t we encouraging precisely that to happen? Unlocking that dormant economic potential should be a no brainer at a time like this, but economic woes have coincided with the Government’s philosophy of localism. The report mentions that UK Government spend on cycling is notably lower than that of our European cousins, despite the untapped potential of more cyclists to the economy. So, in answer to ‘why aren’t we trying to convert noncyclists into cyclists’ – the cycle world is, stepping into the breach through the likes of Bike Hub and the wider cycle world like Sky Rides, Cycletta and all the rest. And let’s not forget campaigning bodies like Sustrans, the CTC and new organisations like The Cycling Embassy of Great Britain. We might not necessarily agree on the methods – like whether bike lanes should be segregated and how it should all be paid for – but it’s in all our interests to find ways of unlocking that untapped potential. But if we are waiting for the Government to intervene while it’s preoccupied with localism then we’ll be waiting for some time. In the words of Grous ‘the scale of opportunity is clear’.
Jonathon Harker, Editor
NEWS
CYCLE SHORTS
Pendleton’s Cycletta event draws 800 women The women-only mass participation ride Cycletta South drew over 800 cyclists new and old. Organisers found around 75 per cent of participants hadn’t attended a cycle event beforehand.
Mark Noble launches ‘And Forks’ brand Deluxe BMX owner Mark Noble has launched a brand dedicated entirely to BMX forks. Two models are available from launch – a 23mm and a 33mm offset model.
Herne Hill velodrome reopens The original Herne Hill Velodrome, a venue used at London’s 1948 Olympic Games, has been resurfaced and renovated and is now once again open to the public and cycling clubs.
Saddleback becomes Bont supplier to the UK Retailers with trade accounts for Saddleback now have access to the Bont shoe catalogue, which is largely in stock now.
Social media ‘increasingly linked to purchasing decisions’ Research comissioned by IBM has found consumers increasingly taking influence from social media when making purchasing decisions and undertaking research.
Sombrio now making footwear Canadian clothing brand Sombrio revealed a line of footwear geared toward the freeride market at Eurobike. BikeBiz spent several days covering the show and our report can be found on page 19 through to 30.
For breaking news visit:
www.bikebiz.com 4 BIKEBIZ OCTOBER
New exhibitors sign up to the 2012 Core Bike industry show Bionicon, Endura, Hotlines, Mojo Suspension and Polaris to appear at the trade-only show for the first time by Jonathon Harker CORE BIKE IS returning to Whittlebury Hall in January next year with five new exhibitors joining the established ranks. Running from Sunday January 29th to 31st 2012, the trade-only event will take place once again at its traditional Whittlebury Hall, Northamptonshire base. New exhibitors for 2012 include Bionicon Bicycles, Endura cycle wear, distributor Hotlines, Mojo Suspension and Polaris Bikewear. The Core Bike organisers told BikeBiz: “We have invited new exhibitors to be part of Core
Trade gears up for 2011 BikeBiz trade Awards THE COUNTDOWN to the cycle industry awards is almost over, with just a few days remaining before the winners of the 13 awards are revealed. Around 200 industry people are set to attend the informal event, which takes place on the evening of Wednesday September 28th – the evening before Cycle Show starts. It takes place at the Hilton Metropole, NEC, Birmingham – just a stone’s throw from the NEC. For the price of a ticket attendees get drinks vouchers, free (hot) food and chance to mix with the movers and shakers of the industry, as well as getting to see who gets to pick up the coveted awards. Tickets cost £25 – if you haven’t already got one there may still be some left – contact Carly Bailey on +44 (0) 1992 535 647, or at Carly.Bailey@intentmedia.co.uk Electra Bicycles is Premium Partner for the 2011 BikeBiz Awards, alongside Event Partners Koga Bicycles, Citrus-Lime and Cycle-SOS. You can find a list of the finalists competing for an award on page 16.
“We have invited new exhibitors to be part of Core Bike from 2012 and the exhibition will continue to be an event made up of core distributors, with core brands.”
Bike from 2012 and the exhibition will continue to be an event made up of core distributors, with core brands. “This offers dealers an even wider selection of 2012 products to view and all at a great venue where everyone can take their time and enjoy the hospitality.” The full list of exhibitors now includes 2pure, Bionicon, Buff, Chicken Cyclekit, Chocolate Distribution, Citrus-Lime, Cordee, Endura, Extra, Hope, Hotlines, i-ride, Ison, Merida, Mojo Suspension, Paligap, Polaris, Sealskinz, Silverfish, Siwis, Upgrade and Windwave. Registration will open to bike dealers on Saturday October 1st.
Does Eurobike need to be longer? by Jonathon Harker EUROBIKE CRACKED its own attendance records again this year, but with the show now bigger than ever questions have been raised over whether the time is right for the show to become longer. A number of trade executives told BikeBiz that their schedules were packed over the course of the event, with little time to visit other stands to gain valuable insights into trends across the wider industry. While show organiser Messe Friedrichshafen dismissed the suggestion to BikeBiz, should more numbers of trade visitors find it ever more difficult to get round the huge show, Messe Friedrichshafen may yet have to consider a way to relieve that issue. This year Eurobike boasted over 40,000 industry visitors from over 100 countries, with around 1,800 journalists and 20,000 cycle enthusiasts attending the event. According to our trade panel (see page
ten), key trends included 29ers and electric bikes as expected. Shimano’s Ultegra Di2 was also noted to generate buzz at the Friedrichshafen event, while others observed that there were less singlespeed bikes being exhibited this year. This year Eurobike celebrated its 20th anniversary. For product news from the show turn to our seven-page feature on pages 19 to 30. BIKEBIZ.COM
NEWS
Bohle UK gets reborn as Schwalbe UK Firm switches name and bolsters team with two new recruits by Jonathon Harker
CORE TIMELINE Core Bike started with six bike companies at the West Brom Moathouse, set up as an alternative to single supplier shows. The event has steadily grown, up to 12 exhibitors in 2007 and 15 in 2009, when CitrusLime, i-ride (formerly Jim Walker) and Merida joined. Core also moved to Whittlebury Hall in the period, where the show is set to rem ain for 2012. Cordee and Sealskinz join ed the show in 2010, while last yea r saw Chocolate Distribution join the ran ks.
TYRE FIRM BOHLE UK Ltd has been renamed Schwalbe Tyres UK Limited – or Schwalbe UK for short, bolstering the indentity of the brand. Schwalbe has also recruited two new members of the UK team, taking the total number of employees up to 15. Will Brown and Ben Tomkinson have joined the sales teams, Brown as sales administrator – handling new or existing orders, warranty issues, technical and general enquiries – and Tomkinson as Northern territory sales promoter. He’ll work in-house in order to deepen his tyre and tube knowledge, but will be regularly visiting retailers from November. Both are keen cyclists. Schwalbe UK’s Dave Taylor explained the logic behind the rebranding to BikeBiz: “It was really to put the brand at the front of peoples mind rather than the group. “Although ‘Bohle’ is the group name, Schwalbe is the name that people in the industry affiliate with. The EU subsidiaries have followed suite – Schwalbe Netherlands, Schwalbe France and Schwalbe Italy. Also the new subsidiary in Indonesia is Schwalbe Asia and Head Office in Germany is now Schwalbe Ralf Bohle GmbH.” The firm started life as ‘Double J (Midlands) Ltd’ in 1985, set up to specialise in the supply of parts to the wheelchair and bicycle industries. It was set up by its present MD Philip Taylor and his brother, whose background was in bicycle manufacture. Expansion of the business prompted a move in 1990 to new offices and a 18,000 square foot industrial unit on a 2.5 acre site. Five years later the company was renamed ‘Bohle UK Limited’ when Ralf Bohle GmbH purchased it. Further business expansion saw Bohle UK move to a purpose-built, ultramodern facility in Telford in 2008. Storage capacity was upped by a third, with sufficient land on site to be
expanded by another 50 per cent as required. Presently it can store up to 500,000 tyres and 1.4 million tubes.
“EU subsidiaries of Schwalbe have followed suit. We now have Schwalbe Netherlands, France, Germany and Italy in Europe and more in the Far East.”
bentomkinson@schwalbe.co.uk willb@schwalbe.co.uk Schwalbe UK: 01952 602680
NEWS
AnaNichoola invites women to style their ride
Young clothing brand pitched at female cyclists seeks dealers for its biggest range yet l 12-piece collection in the works for spring/summer 2012 The Smuggler Neck Warmer (left) and Sorbet gloves (right) are part of the winter ‘11/’12 range
By Jonathon Harker FEMALE-CENTRIC clothing brand AnaNichoola is looking for more dealers to stock the fledgling brand as it moves into its third year. Aimed at female cyclists of all types, the brand launched two years ago hand making female cycle clothing, accessories – including bike lock covers and high heel SPD shoes – and printing t-shirts. The brand then moved on to its first production run of fingerless gloves, which
were retailed in around 30 independent stores – largely in London – which subsequently sold out by mid-summer. That success has led AnaNichoola to launch a five-piece range for winter, with plans for a 12-piece range for next spring/summer. The brand has been taken on by Evans Cycles and is looking for further dealers to stock it. “The ‘Style Your Ride’ campaign running alongside the winter range is a concept that has come about through both observing and being part of the changes
in women's cycling,” founder Anna Glowinski told BikeBiz. “It is all about women riding with their own style, confidently and loving it, be it in a pair of heels commuting through town or gunning it down the Alpe D'Huez. The styling in the range has come from sports where fashion and function merge together as one all the time, like surfing and snowboarding, and it also follows high street trends.” Glowinski is a former racer who left the sport and then returned after fitting cycle
instruction in during summer months at university. She now rides and sponsors the MuleBar Girls and is bringing out an online fashion, bike and lifestyle mag. “I don't feel that there is any other cycling brand that takes this angle for women,” she added. “The freedom and independence that cycling offers is hot. We don't need to hide behind ugly clothes, or pretend we don't cycle with some kind of clothing that doesn't look like cycle clothing, but is cycle clothing.” www.ananichoola.co.uk
Powabyke generates 2pure gets behind buzz at Sky Rides MTB tuition firms By Jonathon Harker POWABYKE has taking advantage of the summer’s mass participation cycle Sky Ride events to showcase its products. Exhibiting at the Hull event at the end of August, Powabyke has taken to supporting the event in its aims to get more people on two wheels and also to actively support IBDs in the cities that Sky Rides are being held in. The Hull event saw 5,500 bike riders take part on bicycles and e-bikes, riding on car-free streets for the day. Powabyke brought its full X-byke range to the event, including the X6, X-24, XLS and the Powatryke Cruiser in Queen
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Victoria Square, Hill alongside local dealer Bob’s Bikes. Powabyke MD Nick Child enthused: “It was a cracking show for us with a very good turnout, no doubt due to the professional marketing by BSkyB. We intend to attend all of the 2012 shows, provided we can recruit IBDs who will invest a day to sell Powabykes with us.” Bob’s Bikes MD Stuart Woodmansey added: “Skyride is a massive event for the city of Hull. It will turn more people on to cycling and it will show people where the cycle routes are and what a good city Hull is for cycling. “Skyride is an opportunity to introduce electric bikes like the Powabyke range to people. Customers come into the shop and ask us about electric bikes but they only seem to be aware of the older style electric bikes and so we want to bring the new phase in and show people how they have progressed. A lot of people think of electric bikes as big, bulky bikes but if you look at the Powabykes’ X- bykes they are a completely different bike altogether.” Powabyke: www.powabyke.com
IBIS AND 2PURE have joined forces with two of Scotland’s newest MTB tuition schools – Ridelines in Innerliethen and Bike School Scotland in Aviemore. Both firms offer tuition, skills and guiding courses from beginner level up to MBLA leadership courses. “It’s very exciting for Ridelines to have a working partnership with such a well respected brand as Ibis,” enthused Ridelines founder Andy Weir. “I’m looking forward to working together with them to provide top quality MTB tuition on top quality bikes. I’m currently riding a Tranny with full Crank Bros kit. It’s such a responsive and fun little bike and a real eye catcher. I’ll be using it for all Ridelines tuition sessions and guided rides.” Jules Fincham is a senior tutor with MBLA. She added: “Working with 2pure has been and
continues to be fantastic. The Ibis has been a magnet for other riders lots of riders have heard how good they are and they want to find out if it’s true.” A 2pure spokesperson said of the deal: “Andy and Jules are perfect ambassadors for us. They are influencers within their local areas. To have them speaking to our market and promoting our products at ground level is invaluable to us.” 2pure: trade@2pure.co.uk Pic © jasonbaxter.net
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SOLITE 150 LUMENS
The Solite 150 is a headlamp, helmet light, bicycle bar light and miner style light all-in-one. It is so innovative, 3M gave it their best “In-New-Vation Award” for 2011. With the total system weighing in around 135 grams and the powerful lithium-ion USB rechargeable battery pack giving you up to 40 hours of useable light there’s no excuse for the fun to stop when the sun goes down. For more info visit www.madison.co.uk/lightandmotion
SOLITE DEMO UNITS AVAILABLE NOW! Talk to your account manager , our telesales team or see MadisonB2B for more info and how to ‘try before you buy’ for free! Designed and assembled in the
NEWS
Kona questions Interbike value BIKE BRAND KONA has hailed the success of its Luau dealer days in the US this August – meanwhile, questioning the worth of exhibiting at Interbike. While the firm did attend Eurobike, Kona reversed a decision to attend Interbike this year, despite a long running relationship with the show. Jake Heilbron, joint founder of Kona, told BikeBiz: “Kona decided not to take part in Interbike this year, for a number of reasons. The bottom line remains the same as last year, which is that our dealers and our sales reps simply don’t feel it’s productive for our business.“ “As one of the first companies to commit to Interbike in 1988, we have never picked up a new dealer during the show. All that work takes place with Kona rep visits and follow up communication. With dealers being more experienced and knowledgeable, a quick convince to take on a brand simply doesn’t occur.” Kona recently ended its long-term relationship with UK distributor Paligap, opting to service the UK market from its Geneva office, with product now shipped from its Rotterdam distribution facility.
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“A quick convince to take on a brand simply doesn’t happen – it takes rep visits and follow up communication...”
Peter Dobbs sticks to the bike trade PETER DOBBS Design and Print Services has launched a new label offering designed for bike dealers. Printed with shop name, address, web address and telephone number, the Bike Frame ‘Shop Address’ Labels are designed to give customers a simple reminder of how to get in touch with their local bicycle retailer. Printed on clear and coloured vinyl or polyester, a full colour option has also been made available. The firm also offers a range of other print and design work to bike shops, as well as clothing and promotional goods at low costs. Dealers looking for such items before Christmas are being advised to place their orders in the coming weeks to avoid joining the surge in orders ahead of the festive season. 01482 224007
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INDUSTRY OPINIONS | EUROBIKE 2011
Bang on trend? “EUROBIKE WAS the usual: very busy and a beer, ham and cheese-fest. The stand was rammed as usual and dealer response was excellent with initial orders looking very positive. We think 2012 will be strong for us. The Ultegra DI2 bikes seem to be very hot and we are increasing orders where we can. 29ers got a strong response also. We have ten models and all seem to be quite interesting to dealers – again, the initial orders are strong. Matt paint road bikes seemed to be in many ranges too, but with back-to-back meetings I didn’t have much chance to get on many other stands at the show! We will certainly be there again next year.” Dan White Account Manager, Cube Bikes “I didn't stay for the public days at Eurobike but the trade days were certainly as busy as I've ever seen them before. There appeared to be considerably fewer fixie bikes this year, but a marked increase in the number of electric bikes, so much so that a whole test area was dedicated to the trend. There was also a notable presence of smallwheeled road bikes. The mood within was one of reserved buoyancy – making hay while the sun shines...” Ben Spurrier Designer, Condor Cycles “We had a good look round to see if there were any trends to keep an eye on,
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Eurobike may be bigger than ever, but is it still setting the trends, or is it a fashion disaster? Jonathon Harker asks the industry for their take on the strength of the event, the prevailing mood of the market and whether Eurobike still cuts a dash on the global show scene…
particularly colours. Overall we came away happy with the changes we have already made to our range. E-bikes and road bikes seemed to be extremely popular as they are the growing markets. Although there were less singlespeed bikes on display our sales of highend quality fixies are still buoyant. There was a buzz about Shimano's new Ultegra Di2 and it seemed to be everywhere. We are hoping to display it at the Birmingham show at the NEC at the end of the month, along with a few other items we managed to pick up from Eurobike. Eurobike is also a bit of a social visit when we can catch up, not only with our suppliers from around the world, but also with our customers from other countries. It is a great meeting place for the industry. The highlight for me was the ever expanding stylish Brooks display and being named number one dealer at their awards.” Neil Manning Director, Condor Cycles “Eurobike was busy as always, but I noticed that the Thursday was quieter than last year and rumours have it that it wasn’t too successful for companies looking for new buyers. It was horrifically hot in the halls – well, it was in A3 anyway. I didn’t have time to have a wander around the show but the obvious trends were there: 29ers around every corner and an entire hall dedicated to e-bikes. Schwalbe is following the trends of both with a new Racing
What’s hot? Shimano’s Ultegra Di2, 29ers and e-bikes were trending at Eurobike What’s not? Numbers of singlespeed bikes on show were down at Eurobike
Ralph tread pattern specifically designed for 29ers and two new e-bike specific tyres – Energizer Pro and Energizer Plus. I think there’s great optimism for the cycle industry in the UK, especially with the Olympics just around the corner with the Brits holding a whole host of talent across all cycling disciplines both in the Olympics and Paralympics. “The potential dark clouds on what could be another reasonable year would be a bad winter and summer, the upcoming review on Anti Dumping, the inevitable rise in cost of raw materials and devaluing of Sterling. The obvious negatives and positive are there as always.” Dave Taylor Marketing, Schwalbe UK “Eurobike was a good show. My time was mostly spent with UK press going to our various brands. It was as successful and busy as ever and 29ers were among the obvious trends. Were the dealers optimistic about 2011/2012? At Eurobike, yes, but it does draw out the go-getters. The moaners stay at home. When is BikeBiz going to charter a flight and bring the trade? We’ll be back again next year with DMR and to present our suppliers back to the UK trade and press where we can.” Rory Hitchens Marketing Manager, Upgrade Bikes
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CHAIN REACTION | SALES TRAINING
So what if the Internet’s cheaper? Colin Rees argues that preparation is everything – especially when faced with a customer threatening to make their purchase on the internet instead of in our store. Sales training to tackle and educate tricky customers is the way forward, he writes...
TRAINING IN STORES of all different types around the UK often gives me an insight into what is bothering sale staff most at any given time. At the moment, there is a huge fear of the customer saying, ‘I can get it cheaper on the internet’ as immediately, there seems to be nowhere else to go in the sales pitch. The effect on sales people is so shattering sometimes, it can be as horrific an situation as a customer saying ‘no’ when you ask if he wants to buy the bike. Unless you have been trained how to handle that, it’s game over for lots of sales people and the only thing that goes out the door is a brochure and the customer’s promise to come back if he changes his mind – fat chance. As with all sales objections, if they are thought about carefully beforehand, discussed and practised, there is always going to be a better outcome compared to being faced with a situation you have not thought about and need to deal with ‘on the spot’ off the top off your head with no help in sight. So what on earth could we say to that customer that might, just might, have a chance of succeeding? In fact, there are eight possible avenues I consider worth a shot next time it happens. l The biggest advantage you have is, the bike is here, now, you can ride it away right now, well after we give it a final check over. The customer is probably holding the bike, stroking it, wishing it was his. In some cases, it might be a big enough factor to overcome price. l You provide a free safety check after six weeks, you take what you get from the internet.
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Addressing customer concerns and objections can pay dividends
l Your bikes are assembled by trained, qualified technicians. It's a miracle if there is no self assembly element from a bike purchased online. Front forks round the right way, Sir? You may have to assemble the bike, work it out for yourself and hope you get it right. How do you get on with IKEA stuff? It will probably be a week before you ride it! l That means in turn, you could be jeopardising your own safety and that of others. Bikes in boxes and assembled by customers have led to serious injury. l I hope you have all the tools you need. l We are here if anything goes wrong with any product you buy from us, but you have to pay us to fix a bike from the internet.
I have never understood why bike shop owners and other retailers do not spend time as a team, examine every possible reason for not buying a bike and train people to overcome objections. Is it not logical to suggest if every sales person can adequately answer every sales objection, there can never be a time the customer can actually get away with saying ‘no’? Sales have to go up.
ABOUT COLIN REES Colin Rees has been presenting cycle specific sales training sessions for 15 years, covering over 450 cycle shops in the UK and Ireland. He has presented training for sales forces for Gill, Madison and Giant.
l Have you every tried returning an internet purchased product – it is a nightmare. l The bike is right here, you are holding it, you have brilliant value in this bike, we will look after it all it’s life and you can ride it away immediately.
Okay, I accept, you will want to adjust the thoughts using your own words and style and yes, it will not work every time on every product. But in common with every sales objection, if bike dealers are able to be professional and answer an objection directly, some customers will come round. You will be more successful and more confident and at the same time the store will, crucially, capture more revenue.
Colin Rees Cycle Specific Sales Trainer 07540 351 530
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BIKEBIZ OCTOBER 13
MYSTERY SHOPPER | GUILDFORD SPONSORED BY
Rouleur Ltd publishes the acclaimed cycling magazines – Rouleur and Privateer. These are sold exclusively through subscription and IBDs only
Guild-mine Guildford has a plethora of bicycle specific, outdoors crossover and offshoot bike carrying businesses. In a town with independents, chains, concept stores and online retailers with physical outlets, this Mystery Shopper visit was never going to be a dull one…
The winner of Mystery Shopper will receive Star Store Status and will win a display, magazine and book bundle from Rouleur Ltd – purveyors of exceptional cycling literature
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Pedal Pushers
Raleigh Cycle Centre
IF PROOF was ever needed that service from an independent trumps the service of the multiples, Pedal Pushers is a prime example. From the word go the assistant here gave an enthused and attentive guide to folding bikes and the pros and cons of wheel sizes ranging 16-inch through 24. With just one bike in stock for each wheel size, the assistant was able to quickly pull examples from the racks to demonstrate the fold, using the demo to also reveal hidden features such as integrated pumps within seatposts and magnetic closures. Key to the pitch was the compromise between having a bike small enough to be accepted on trains without issue, while balancing the efficiencies of each wheel size. Having talked me through the bikes, the assistant made a brief mention of add-on accessories such as bags, as well as touching on the reliability that comes as standard from the world's largest folding bike manufacturer. All in all, this pitch was thorough, paid good attention to my questioning and ultimately had me sold on a particular model by the time I left.
WITH A tough act to follow on from, Guildford's Raleigh specialist gave another comprehensive guide to what I could achieve from folding bikes on various budgets and wheel sizes. Depending on your perspective, the only fault that could possibly be highlighted would be the rubbishing of lower end models in stock. Though Mystery Shopper always loves a shop that isn't afraid to up-sell, it's never encouraging to see a staffer with little faith in the entire line-up. The points made about lower end bikes were, however, entirely valid – with recommendations to buy higher in the line founded on the weight and awkward design associated with low budget buys. Attention to detail was again a key point winner, with a demonstration of the fold revealing several clever bits of design in the higher-end folder. The assistant was attentive to my questioning throughout, though trailed off slightly when I was expecting a sale closure. Nonetheless, another strong performance.
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MYSTERY SHOPPER | GUILDFORD SPONSORED BY
Rouleur Ltd publishes the acclaimed cycling magazines – Rouleur and Privateer. These are sold exclusively through subscription and IBDs only. For information please contact: andy@rouleur.cc
Giant Guildford FIRST IMPRESSIONS count; that's something Mystery Shopper has maintained all along. And having been present as Giant began to mull over the concept store idea at its trade invitational some years ago, I have to say on the ground store planning and layout has been managed very well, if Guildford's branch is anything to go by. Among the plus points, the store was well lit, organised and had a counter facing the entrance. As such I was met immediately on entry and given the guided tour of Giant's folding bike line, designed with 'lefty' style fork and frame, which the assistant explained reduced the fold size. Focusing on component choice as opposed to the fold, the assistant covered gearing and wheel size points, briefly touching on how each Giant folder would be accepted on any train or bus. The pitch wasn't quite as strong as those experienced on earlier visits, but it had its plus points. The three models in store all had sale tags attached, yet price wasn't taken into account within the pitch, something which I felt hampered the assistant's closure of the sale. A very impressive store, though an average sales experience when compared to the first visit of the day.
Halfords
Evans
THE NEXT Few paragraphs give me a sense of déjà vu as once again Halfords would have done a heck of a lot better in the scoring stakes had staff not been barricaded behind counters. Walking the shop floor for ten minutes in full view of staff twiddling their thumbs should relegate any store into the depths of unmarked, but Mystery Shopper is reluctant to be so cruel, as in Guildford and most other stores, once approached the staff knew their stuff. Though it's unlikely that we'd stumble across an expert in the folding field, Guildford's staff didn't do a bad job of discussing weight, wheel size and also briefly touched on transport issues. Bikes weren't removed from racks, but all in all, once removed from the counter the staff aren't half bad at talking bikes. Selling them, on the other hand, could be improved.
ENTERING Evans with a query relating to a mountain bike pedal and cleat, as opposed to the folding bike sought elsewhere, I was hoping to challenge what is typically a high scorer in Mystery Shopper's UK tour with something a bit more detailed. Having had no luck on the shop floor after browsing for ten minutes, the front desk was approached. The assistant kicked off in a fairly odd fashion, choosing to quiz me about ownership of the bike as opposed to selling me a set of cleats and shoes. Sidetracked and taken aback by some unusual questions the assistant’s tone became increasingly hard to handle from my 'beginners' perspective. The inference that a newbie to clip-in pedals should know without education how to set up a pedal and shoe arrangement bemused me further until it was decided I'd cut the experience short and leave. A bad day for the assistant perhaps, but something clearly wasn't quite right here. I left having obtained none of the information I'd sought. For the first time I'm thoroughly dissatisfied with Evans' service.
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Summary Out of curiosity for what each could offer, Mystery Shopper also visited Route One, which sells a line of fixie and BMX bikes online, though none were present in store, suggesting the retailer is aware competition for bikes is tough locally. Secondly, Field and Trek were also approached and while not selling bikes, it did carry goods tailored to the market, on which the assistant responded well to questioning. For those customers who shop around, buying product in outdoors stores is increasingly viable as retailers in this sector look to cash in on cycling's popularity.
BIKEBIZ OCTOBER 15
BIKEBIZ AWARDS | FINALISTS
The final countdown NEED TO KNOW What? The 2011 BikeBiz Awards, the only night to celebrate the UK cycle industry. How many? 13 Awards in total, and 77 finalists, focusing on different aspects of the trade, including distribution, retail and media. Who picks the winners? Over 70 judges from across the cycle industry. Where? Hilton Metropole, NEC, Birmingham When? Wednesday September 28th – the evening before Cycle Show starts. How much? Tickets cost just £25 and include drinks vouchers and a hot meal. How do I get hold of a ticket? Contact Carly Bailey on carly.bailey@intentmedia.co.uk or on 01992 535647.
Now just weeks away, the industry is preparing for the only UK cycle trade awards. But who will be this year’s prize winners? All will be revealed on the evening of Wednesday September 28th...
BikeBiz Awards, September 28th, Hilton Metropole, NEC, Birmingham
BY THE TIME you read this, the judges will have made their last votes on the finalists that you, the cycle industry, have been lobbying for. We’ve counted the votes in top secret darkened rooms and the prizes themselves have been prepared and polished. Now all that remains is the Awards evening itself, where the winners will be announced in front of the bicycle trade. If you’ve been stuck under a stone for the last few months you’ll need to know that this year the BikeBiz Awards are taking place at the swanky Hilton Metropole at the NEC, Birmingham. Conveniently they’re taking place on the evening of Wednesday September 28th – the
evening before the NEC Cycle Show begins. To take advantage of this unique networking opportunity, or to just come along to celebrate with the cycle industry and see who picks up an award, you’ll need to get a ticket from Carly Bailey at carly.bailey@intentmedia.co.uk or on 01992 535647. Tickets cost just £25, with a hot meal and drinks vouchers included in the price. The informal night will afford plenty of opportunity for attendees to eat and drink, all the while mixing and mingling with the movers and shakers of the cycle industry. Premium Partner Electra Bicycles is backing this year’s Awards, as are Event Partners CitrusLime, Cycle-SOS and Koga Bicycles.
Time is running out
ONLY £25 includes hot buffet dinner and drinks vouchers
BOOK YOUR TICKETS NOW!
BIKEBIZ AWARDS | FINALISTS
The finalists INDEPENDENT RETAILER Rutland Cycling Condor Wheelbase Bell’s Bicycles 18 Bikes Ltd Mountain Mania Cycles Biketreks, Ambleside
CONSUMER PRINT MEDIA Shred Singletrack The Ride Journal Rouleur Dirt Cycling Plus
ONLINE RETAILER Chain Reaction Cycles Wiggle JE James UK Bike Store
CONSUMER WEBSITE Road.cc BikeRadar.com The Bike List Singletrack Cyclist no 1
HIGH STREET CHAIN Evans Cycles Cycle Surgery Cycles UK Leisure Lakes Halfords Edinburgh Cycle Co-op RETAIL WORKSHOP Evans Cycles Revolution! Cycleworks Bike Scene, Guisborough Oxford Cycle Workshop Training Jake’s Bikes DISTRIBUTOR: BIKES CSG UK Madison Moore Large Reece Cycles Eurobike Silverfish DISTRIBUTOR: P&A Raleigh Madison Zyro Moore Large Silverfish Fisher DISTRIBUTOR OF THE YEAR Madison Zyro Silverfish Moore Large CSG UK
Rutland Cycles Edinburgh Cycle Co-operative
BIKE BRAND Moda Orange Ibis Eddy Merckx Brompton Mondraker Cannondale P&A BRAND Xposure CatEye Knog Hope Shimano SRAM Schwalbe RISING STAR Forme Morvelo Bicycle Apparel Going Going Bike Evoc Cycle Systems Academy RETAIL MARKETING INITIATIVE BM7 displays Red or Dead branding Specialized Concept Store, Covent Garden Bike Hub smartphone app Seventies videos 'Ride with Eddy Merckx' Altura POS program Wiggle
Zyro
Please email Carly.Bailey@intentmedia.co.uk or call 01992 535647
EUROBIKE | SHOW REVIEW
Euro-vision It’s probably best to kick off with an apology, Eurobike is literally impossible to cover comprehensively due to its sheer size. Nonetheless, Mark Sutton toured the show for three days straight and came home with the following stories to tell… Koga BikeBiz was fortunate to track down Koga’s UK agent David Stainthorpe on what was an incredibly busy stand, following the Eurobike Award recognition of the WorldTraveller 29er. Trekking enthusiasts and specialists take note, the £1,799 build carries lighting technology from German specialists Busch and Muller, comes decked out with mudguards, has pannier and bottle cages included as standard and a tweaked geometry for 2012, designed around comfort on the very longest expeditions. Weighing in at 16.5kg, the build isn’t going to break the scales either. Dealers will be pleased to hear that far from prices rising, this award-winning model has actually come down in price year-on-year.
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Koga’s WorldTraveller 29er scooped a Eurobike Gold award
Stainthorpe was also a strong advocate of Koga’s ‘signature program’, an online build-it-yourself tool that BikeBiz can report is as comprehensive as it gets, with customers able to build their ideal bike from the ground upwards via Koga’s
website. What’s more, the website will even automatically track and update the price and weight of a build as the customer develops their bike. Custom builds take around four weeks on average and delivery is routed via the customer’s local dealer who will add the finishing touches. Finally, Stainthorpe picked a predicted strong seller for the coming
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BIKEBIZ OCTOBER 19
EUROBIKE | SHOW REVIEW
– the commuter-influenced >>> season Supermetro, available from October for a shade under £1,000. Among the tidy finishing features on the Supermetro, you’ll find a scannable barcode printed on the top tube that when scanned by a smartphone delivers the user to a Koga video on the firm’s website. This model also carries an exclusive pedal concave and adjustable height stem.
Ultra motor Electric bike manufacturer Ultra Motor continues its surge to make its mark on the electric bike market with the A2B line – some of which was seen in the flesh for the first time at Eurobike. The second Generation Metro and hybrid 24 bikes were the highlight of the exhibitor’s stand, which had also introduced matching branded luggage items to compliment its launches. What’s more, specialist manufacturer Basil is in charge of making all luggage items. The A2B Metro has got off to a strong start with the brand selling to Hollywood stars such as Leonardo Di Caprio, among others. A revised digital torque sensor prevents any jerky reaction to twisting the throttle grip, creating an consistently smooth and fluent pedal assisted ride. The Hybrid 24 uses the same digital control technology and boasts a smaller, discreet battery built into the rear rack. Also introduced at the show was an ID Key remote turn on, similar to those used in some more tech-filled motor vehicles – meaning the bike’s pedal assist boost will only work for those in possession of the unique key, which is supplied with the sale of the bike. With all the techy upgrades present, it’s hardly surprising that the near future holds an MOT-style plug in check that will see retailers be able to identify any faults or repairs digitally via a computer link up. Mark Loveridge of Ultra Motor told BikeBiz: “We’re working on a way to manually adjust the torque levels via this plug in. In the meantime we’ve many ways in which we’ve made the retailer’s job easier – including magnetic wire plug ins on all models.”
BBB Now found within the Windwave portfolio and still ever-expanding, the BBB catalogue reads like a one-stop-shop of bicycle
20 BIKEBIZ OCTOBER
components, clothing and accessories. As an example of how extensive the manufacturer’s line has become just one glasses model has some 1,029 possible SKUs thanks to interchangeable lenses and customisable coloured rubber coats. The new product list was once again extensive, with the new products introduced to BikeBiz spanning lights, pedals, carbon bottle cages, jockey wheels, eyewear, computers and revisions to helmet designs. The commuteraimed lights were one thing marketing editor Marcel Kruithof spent a bit of time demonstrating – introducing two fresh models, including the 100-lumen Spark (pictured), complete with an adjustable 12 to 22-degree beam and USB rechargeable capability. A fresh dial-close retention system has been introduced to top-end BBB helmets – spanning the Everest, Falcon, Loco and Pheonix model – the top two road and mountain bike models. Other introductions included a new 22gram carbon bottle cage and a water bottle with lockable valve and a plastic composition that does not effect the taste of smell of the contents.
Schwalbe UK Standing out from the crowd with a large-scale stand and a sea of staff in fetching Hans Dampbranded checked shirts, Schwalbe’s stand screamed busy, busy, busy. And UK marketing man Dave Taylor confirmed that the firm, among other changes, were facing another possible warehouse move having outgrown the current space inside three years, as well as having increased turnover by around 50 per cent year-on-year. Aside from offering the tyres of choice for around 80 per cent of riders in the British 4X series, the firm had a few other fresh launches to shout about, including the unavoidable Hans Dampf, which had even managed to secure a presence around each and every toilet-based mirror at Eurobike. Taylor explained what all the fuss was
about, stating: “This is a tyre that’ll handle anything on the trail, working as a front or rear and available in 2.35 width only. A flexible ‘Snakeskin’ sidewall prevents damage here and while adding a tiny bit of weight, will extend the life and abrasion resistance of the tyre greatly. Stock of the 26-inch model is available now, with a 29er version due early next year.” 29er tyres, though yet to realise full potential in the UK, are increasingly important to Schwalbe, with Taylor stating that Stateside the larger wheel size represents a near 50/50 split with traditional size mountain bike tyres. It is with this in mind that retailers will find a new Racing Ralph among others in this year’s catalogue. Next year, Taylor predicts a dedicated section on the larger size may feature. Tying in with next year’s Olympics, Schwalbe are planning a release of a ‘Big Ben’ tyre alongside Transport for London. We’ll bring you more on that closer to the Olympics. SRAM was out in force in Friedrichshafen and will be again once more at the NEC this month
SRAM Once again BikeBiz was fortunate to catch PR co-ordinator Julian Oswald on what was an immensely busy stand – and for good reason. “From a retail perspective, the most important groupset we have this year is the X5 at 2x10. It’ll be a big seller as it carries trickled down technology features on a mid-range groupset, meaning the performance characteristics are close to that of our top-end XX gear,” said Oswald. “I think it’s important for retailers to be aware of 2x10 at the lower end of the market. The X5 is compared best with Shimano’s Deore groupset, though packs in plenty of performance for such a low price. For 2012 we have four different 2x10 ratios, from 22-36 through 28-42, the really is a perfect gearing combination for every level of rider.”
Quarg SRAM’s most recent acquisition comes in the form of powermeter brand Quarg, which is available for the majority of bottom bracket standards including BB30. Accurately relaying the wattage generated from each pedal stroke output, Quarg’s system provides a more accurate and consistent reading than most heart rate monitors and claims to be around 25 per cent cheaper than its closest competitors product. Synchronising with any bicycle computer using Ant+ technology, Quarg’s system can communicate wirelessly, even with iPhones and iPads. Quarg product will land in the UK this October and will initially be available to fit 26/39 ratios only.
Rock Shox You couldn’t have missed SRAM’s show highlight, or at least the one that was common knowledge pre-show.
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- £69.99 SRP
- from £54.99 SRP
- £99.99 SRP (MEN’S AND WOMEN’S)
750 LUMENS
- £350.00 SRP
- £29.99 SRP
- £29.99 SRP
- £19.99 SRP
EUROBIKE | SHOW REVIEW
on the front entrance of >>> Plastered Messe Friedrichshafen and even visible in marketing posters at the local airport, the 29-inch version of the SID front fork will be racking up the column inches worldwide. As such BikeBiz will focus on a hidden gem of the stand – a internal cable routed revision of the Reverb height adjust post. Internal hydraulic hose routing does add some cost over the standard Reverb, however, the ‘Stealth’ internal won’t be available immediately with an exclusive partnership with Trek and Scott signed for at least the next year prior to aftermarket release. When that time does eventually roll around, the post will appear in 100 and 125mm options and come boxed with an ‘Enduro clamp’ to limit travel adjust for those riding such events. Of particular interest to retailers will be the news that premium Rock Shox suspension items will soon be supplied with a complete service seal kit, something Oswald says “will prevent dealers having to order spares as and when the customer’s product needs an overhaul.”
With much of the attention from the preEurobike ‘Ride the Revolution’ show focused on the premium extension of the Xposure line (Infinity), Salt Plus wasn’t given a mention. It is on the way though, confirms BMX guru at CSG UK, Chris McCardle. Expect to see the full line soon, which if Eurobike is anything to go by, consists of cranks, pedals, grips, forks, bars, complete wheels, saddles, sprockets, pegs, chains, gyro equipment, hubs, hubguards and much more.
Charge’s James Hoppe models the new softshell jacket and backpack/satchel
Surface Tucked away in the evolving Charge Carousel were samples of what to expect from Surface in the coming months. Many items that hadn’t landed in time for ‘Ride the Revolution’ debuted, including an innovative backpack with pre-curved removable backpack straps. It’s a big unit, designed to easily
Clarks Cycle Systems Surprising visitors to its stand with 57 new products, Clarks not only had diversified its own branded offering, but had in fact launched an entirely new brand – the BMX specific C4 label. Without mention of Clarks Cycle Systems, small print aside, the C4 line sits
Avid Evidently the SRAM Group has prioritised dealer needs this year as, launching five new products aside, Avid has introduced on all levers an ‘Air Trap’ chamber, which prevents any air re-entering the system during or post-bleed, even when a bike is flipped upside down. “This system, alongside a repositioned bleed port will make servicing all Avid product far easier, as well as making the product more tolerant toward a ‘bad service’,” said Oswald,
Salt Plus Another new introduction to Cycling Sports Group’s ever-growing catalogue is premium extension of the Salt line – Salt Plus.
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entirely separate in the catalogue and will see the introduction of anodized braking components for BMX bikes, including gyro cabling, as well as components such as cranks and pedals further down the line. In stock at present, dealers will find brake pads, including colourways that glow in the dark, coloured chains, both half-link and standard, as well as grips. Paul Toon of Clarks told BikeBiz: “The demand for well-priced BMX product was there and we’d had requests for more tailored bits off the back of existing kit. That’s where this dedicated branch comes from.” BMX aside, Clarks has diversified its main brand offering introducing a wide variety of saddles, spanning performance slimline models, through comfort models, all of which are made in Italy. 29 models of saddle were debuted and a select few had hidden features, such as flexy rails on the comfort and touring saddles for greater absorption of bumps on the road. Bottle cages, individual hose fitting kits, handlebar tape and some new anodized coloured disc rotors were also shown to the trade for the first time. Matching mounting brackets are available in the six colours present on the disc rotors.
Meet C4, Clark Cycle Systems’ explosive new BMX exclusive component launch
accommodate a large volume of gear, as well as offering dedicated sections for a laptop, among other things. The tough, water resistant Cordura body and suede lower give a classy finish, while a drawstring cord makes gaining access quick and easy. Further to this, a new softshell with a similar cut to last year’s successful Pertex jacket features. Taped seams and mesh lining keep the elements at bay and the unit packs down for ease of storage.
Electra Electra introduced a more mainstream bike line and anticipates this segment will grow in future
Once again commandeering an entire corridor in Friedrichshafen, Electra’s range was out in force, but you would need to have ventured to the very depths of the brand’s personal showroom to discover the latest update from this colourful brand. Now with Surf Sales in the UK,
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BIKEBIZ OCTOBER 23
EUROBIKE | SHOW REVIEW
who already deal with the >>> dealers brand will be pleased to hear that Electra style is coming to the mainstream audience with the launch of four new bikes. Unrecognisable as Electras on first glance, the discreet line neglects the ‘Flatfoot’ technology for which Electra is renowned, but retains some of the design features synonymous with the brand. Director of product development at Electra, Mark Pippin told BikeBiz: “We’ve two models for men and two for women. They’re all leisure bikes with that little bit of extra Electra attention to detail that differentiates us from the competition and ultimately screams style and grace, as with our main bike catalogue. These are Electra bikes, designed for the rider who isn’t just cruising the beachfront, but is more likely to have a hill or two to conquer day-to-day.” Pippin confirmed to BikeBiz that this is a long-term category for Electra and in the coming years we’ll see plenty more everyday bikes with a touch of Electra style.
Moore Large Eurobike 2011 was the first outing abroad for Moore Large’s house component and accessory brands – with Outeredge, Savage Components, One23 and ETC in tow. In an apparently successful attempt to gather interest from international distributors, the Derby supplier introduced BikeBiz to a few new products key to its branching into overseas territories. Savage Components had two new pivotal saddles on show, one apparently inspired by a Bond villain from Live and Let Die. Again borrowing inspiration, the ETC line has developed some new lights based around the best sellers of the premium Torch line, condensing them into budget friendly versions spanning £6.99 through £16.99, with the top of the line package comprising both front and rear light units. Six of the eight new units use LEDs and batteries and brackets are included with all. Outeredge introduced a new £19.99 waterproof shoe cover, zipped at the rear and totally seamless for total cover against the elements. Fleece-lined waterproof gloves, available in black or yellow, both with reflective piping, also made a debut appearance and will retail for £20.99.
24 BIKEBIZ OCTOBER
“Strong margins are available on all house brands,” said a spokesperson manning the stand.
Sigma Sport Visitors to the Sigma Sport stand would have been given the guided tour of the firm’s latest software package, designed to make feedback from computer devices plain and simple for all to understand. Handy tick box selection of the readings desired will correspond with a selection of graphs, which can detail your performance mile-by-mile. So detailed are the ride reports that even cadence readings are now able to be accurately measured showing the consistency accurately throughout the duration of a ride. Hard goods wise, Sigma introduced the Rox 8.1 and 9.1 computers, with a ‘Ghost Race’ function introduced to the latter, meaning riders are now able to race against their previously set times. The latter also is delivered with the aforementioned software and a docking station, whereas with the former these are sold separately. Sigma computer batteries have also been upgraded with the claim that all will arrive fully charged and remain this way while on the shelf. This is thanks to the introduction of a new zero discharge battery technology, dubbed Accu Tech, something that will feature on all road safety products in 2012.
Sigma demonstrated its new performance tracking software to those visiting the stand
Mavic now stocks a streamlined helmet line with a few unique touches
Weldtite
Mavic Causing one of the bigger product launch buzzes at the show, Mavic introduced helmet product, spanning three models in eight colours. Basing the helmet design around a survey of over 25,000 head shapes, graphically demonstrated in the company’s marketing material, the helmet line “prioritises comfort and fit over weight,” according to Mavic PR manager Michel Lethernet. Having spent an extraordinary amount of time on aspects as detailed as the single piece inner foam, Mavic admittedly borrowed ideas and experience of Amer Sports Group’s Salomon brand, which itself manufactures
safety headgear for other markets. “The ideas are tailored to cycling,” said Lethernet. “The dealers visiting this week have been very impressed with some of the unique ideas that have gone into the designs, including well thought out aerodynamics and ventilation, as well as a lowered rear for comprehensive protection.” At the very top-end the Plasma SLR offers carbon reinforcement, while throughout the range you’ll find detail such as soft-compound rubber coated dials for adjustment with wet hands. Furthermore, the one-piece, multi-density inner foam is treated and antimicrobial to prevent odour and maintain cleanliness. The foam is even pre-shaped to accommodate the straps, as opposed to pressing them against the wearer’s head. Fresh footwear was also on display, with the Huez shoe flagged up as a likely big-seller for the road market, much thanks to its claim to be the lightest model in the world. Perhaps more useful to the UK will be the Frost and Drift shoes, complete with Gore Tex sock inner, though this model isn’t anticipated to hit the market until Winter 2013.
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Where do we start with Weldtite? There’s a new line of eco-friendly lubes, degreasers, cleaners and liquids designed to keep bikes in pristine condition. Then there’s an exciting development on the workshop front, albeit a bit of a no-brainer. First up, the Pure off-shoot brand lands in September and will be seen in Halfords stores as well as independents interested in carrying the eco-credential savvy brand. There’s a full line of liquids spanning wet and dry lubes, cleaners, degreasers and protection solutions. Perhaps more exciting for retailers with a big workshop business is the firm’s new workshop stand, which is yet to be named. Neglecting the traditional screw down clamp the versatile head clamps down on tubing via an extremely simple quick release style clamp that takes no more than a second to secure or release. A silicone wrap keeps frames scuff free and stock is expected with Weldtite in spring. Chris Jenkinson of Weldtite told BikeBiz: “It’s the head of this system that’s the key and it’s a wonder no one has developed such a simple clamp as this before now.
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Jekyll
Jekyll
Prices £2,499.99 - £4,999.99
“Bikes are becoming more capable and versatile every year and the new Cannondale Jekyll is the epitome of this” - MBUK
RZOne20 “Unshakable on trail confidence thanks to great handling and decent suspension performance” - What Mountain Bike
Flash Carbon “A truly awe-inspiring carbon colossus” - Bicycle Buyer
Duster
Duster
Prices £999.99 - £1,599.99
“A buttery smooth free flowing ride, we adored this bike from the moment we set it up” - Bicycle Buyer “I always wanted a simple Ti frame with great geometry and this one suits me right down to the ground. Bring on the grimy winter - the Duster Ti is begging for it!” - MBUK
Blender “It just makes you smile whatever you do on it, and we love bikes that make you do that’.” - Dirt
Avalanche
Avalanche
Prices £449.99 - £799.99
“We can guarantee that you’ll be riding and upgrading this frame ten winters from now” - MBR
Sensor “Trail-munching suspension and rewarding handling deliver a properly fun ride” - What Mountain Bike
Karakoram 29er “You probably won’t find a better riding 29er at this price” - MBUK
Zaskar “Light, stiff, flickable, reassuring handling, serious fun. It’s a fantastic bike” - MBUK
Slayton
Slayton
Prices £1,599.99 - £2,199.99
“We rode on a variety of trails and the Slayton impressed across the board” - MBR
Salvo “Strong spec, distinctive graphics and capable suspension performance” - What Mountain Bike
Tyax Super “A long forked trail bike with fast tyres & classy finishing kit” - MBUK
60% Margin Available
Supersport Plus
Touring Plus
Cyclocross Plus
www.conti-tyres.co.uk
Country Plus
EUROBIKE | SHOW REVIEW
more, if you’re a mechanic on >>> What’s the move, the head is detachable from the main stand product and, with a little held from some extras to be stocked at Weldtite, can be mounted onto things as diverse as tow ball mounts on the rear of cars, making it ideal for mechanics visiting races.”
Merida
Available here from January, the guards will set customers back £44.99 and come with a flexy 15cm rubber tip for further protection and impact resistance. A cyclocross inspired XL version of the Raceblade will also be available with a further improved covering. Also hard to miss on the SKS stand was the promotion of the new Spaero pump, coming in both aluminium and plastic at £34.99 and £29.99, respectively. Featuring a pull out hose, compatible with both Schrader and Presta valves, the Spaero is designed exclusively with MTB use in mind, reaching just 73 PSI. Expect these to land with distributors in March.
A close up of SKS’s new Raceblade guard revision
Tactic Clothing Merida is and has been seeking a greater presence in the UK for some time now, gradually upping its game with a presence each year at January’s Core Bike. But general manager Chris Carter says he wants to see a greater acceleration of Merida’s presence in bike shops in the coming year and is calling on dealers curious about the brand to get in touch. “Normally when retailers see our margins and compare with their current supplier and competitors of ours it becomes a no-brainer to look at a link up with Merida,” said Carter. “We now sell the brand across 62 countries, but the UK is still under-represented. We’ve expanding our Cycle To Work offering this year and value for money is key to the next model year, as in prior catalogues. What’s more, we’re now offering Birzman tools, Alpina helmets and are about to begin selling aftermarket Procraft and PRC components.” Merida has four mainland UK representatives on the road, as well as one in Ireland.
SKS Cycling clubs rejoice, SKS has solved the problem of coating your fellow cyclists in a shower of grime. The Race Blade Long, debuted at Eurobike, took on board feedback from British cyclists who move in tightly packed formation and found that while protecting the rider is a problem solved, the rider following behind still suffers from spray from those travelling in front.
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BikeBiz briefly grabbed a moment with techy clothing manufacturer Tactic, who informed us of their search for a distributor in the UK. Revolving largely around three SKUs at present – from Basic through what the manufacturer describes as ‘super high-end’ – a partner is sought to carry the entire line. It’s not bad looking gear either, with a spokesman for the firm telling us that unique to his brand comes a design code printed on the inside neck. This, he said, has worked very well on home turf for those wanting custom prints utilising his base jerseys – “a reference point, tucked within,” he explained. “Tactic is all about the top-end of cycling clothing, with even our basic line carrying features associated with the very finest garments. The thickness of the fabric is perhaps one of the only alterations through the SKUs. Each garment is entirely seamless and carries underarm meshing for breathability.”
Tactic clothing is seeking a UK distributor
others. With product tailored for commuting, downhill, and freeride, among other segments, more or less every inch of the majority of packs in Ospreys line carries some form of innovation. Despite this, European marketing co-ordinator Elizabeth Edwards told BikeBiz: “We’re more about fit, comfort and weight than anything else. At present we’ve around 200 cycle-related stores carrying Osprey in the UK, but we’re always open to fresh custom. We think that retailers who try Osprey kit will soon see that we’ve solved some pretty inherent problems associated with the hydration backpack sector, perhaps most notably the bulge that filling a bladder can often cause in a backpack.” This problem has been solved with the help of a custom-designed, stiffened anatomical bladder that doesn’t barrel when filled. Further to this you’ll find a magnetic clip that holds the bite valve still while in the saddle, as opposed to allowing the hose to dangle free and get in the way. There’s a handy and unique-to-Osprey helmet clip, dubbed ‘Lid Lock’ too, featured on most packs. Osprey’s stand was filled to the brim with product – from high-density, resistant Nylon packs for freeriders, right down to backpacks easily converted into stylish suitcase style bags for the businessman on a bike. Reflective piping is found as standard on commuter goods and plenty of back up spares, such as Osprey’s custom bladder are also available from the manufacturer, which sells direct to retail.
Casa Masferrer is seeking UK retailers to carry Massi’s bike and components line
Osprey Another brand with firm heritage and experience drawn from markets with perhaps more diverse requirements than cycling, Osprey has been manufacturing backpack goods since 1924 and has only broken into the bike industry in recent years. It does, however, intend to make an impact here and has got off to a strong start with sterling reviews from Singletrack, among
Casa Masferrer – Massi Spanish bike brand Massi is looking to make inroads on the UK market with the help of parent distributor Casa
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BIKEBIZ OCTOBER 27
EUROBIKE | SHOW REVIEW
and to boost this effort a >>> Masferrer new UK agent has been appointed to cover England, Wales and Scotland. Largely revamped or new for 2012, the Massi line now spans prices from £400 through £4,000, “hitting almost every price point in between,” according to a spokesperson. Offering 21 bikes in total, as well as a comprehensive line of components and accessories, the brand “has everything a retailer could need”. The 2012 model year will see the introduction of two 29er models, the carbon Pro 29 and aluminium Trax. BikeBiz was also told that custom build options are available with a choice of Shimano and Campagnolo components, followed shortly by SRAM’s introduction to stock. UK retailers interested in the Massi brand can make contact via the casamaferrer.com website, or by calling +34 677 513 183 and asking for Marcus.
Tern Launched to the public at Eurobike, Tern revealed a line of 22 models spanning 400 to 2,600 Euros, as well as a line of branded accessories. “Our mission is to get more people using sustainable forms of transport,” stated Joshua Hon, vice president of Tern. “It has been an incredible ride, working with a team of passionate and talented people and developing a completely new line of bikes dedicated to our mission. The initial reaction to the bikes has been really positive and we’re looking forward to getting more of our bikes under people when we start shipping next month.” Tern’s product line features five distinct frame platforms, each with particular characteristics tailored to the needs of today’s urban cyclist. Tern bicycles are in production at present, with shipments having begun by the time this magazine hits desks. Tern will be distributed in over 30 countries, though a UK partner has not been announced at the time of press.
Dubbed ‘Smart Folding Technology’, the button system makes shop floor demonstrations ten times easier, according to brand manager Karin Marter. She told BikeBiz: “The line features a simple bend in the frame on which we have a patent pending. It’s a simple, yet elegant design that offers a stiff and efficient ride. What’s more, we have an electric version using a Japanese motor with a clever torque sensor joining the range shortly.” Avocet Sports carry the BigFish brand in the UK and all new stock will land early in 2012. Add on accessories, such as unique to Bigfish bike baskets, will also become available shortly. Tern launched 22 models at Eurobike
Hope With a fresh B2B redesign and improvement on the way, including a mobile webpage, complete with dealer locator and log on, Hope is becoming very dealer friendly as technology moves on. Also pleasing to dealers will be a plethora of new products. The press darling of the show was a remote master cylinder designed for cyclocross riders. As more bikes within this niche arrive with disc mounts as standard, Hope indentified the need for a dual master cylinder unit for drop bar bikes. Fitted via a special bracket, the unit uses a simple piston system, removing the need for complicated levers. Final prototypes will be seen at the 3Peaks, with production models landing later this year. Rear cassettes are also on the agenda with an early sample shown at Eurobike. Still admittedly a work in progress, Hope hopes to provide the ability to run a nine tooth rear sprocket, allowing the use of a smaller front ring, while still providing a full gear range and allowing the use of 1x10. The ratchet mechanism is still machined within the sprocket carrier, but Hope has riveted titanium sprockets into this. The smallest cluster of sprockets is then machined from steel and bolted into place. Expect to see the first sixspeed DH models early next year.
28 BIKEBIZ OCTOBER
Bigfish The fish has evolved. Eurobike saw the debut of a fresh build from the folding bike manufacturer and while retaining the iconic bowed design of the first and only prior build, BigFish chose Friedrichshafen to introduce the ‘Line’ folder. Within that introduction came another revelation – a button click system that has now been retrofitted to the original build and which enables the rider to fold the bike by simple pushing a series of buttons, in no particular order.
LEFT: Bigfish has now retrofitted its button pushing Smart Folding Technology to the iconic orignal design
Zefal Zefal has a selection of miniature track pumps on the way, all supplied with a frame-mounting bracket giving the end-users the means to carry a low-effort, high output unit without lugging around a large track pump. Featuring a long Schrader and Presta compatible hose for improved reach over traditional designs, the pump is stable on the floor thanks to fold-out handles. Larger versions of the pump will land with Zyro from October, though a miniature version is expected to become available from February and it is this that is tipped to be a big-seller.
Abus Landing during early November, Abus revealed the Tec-Tical helmet at Eurobike, a redesign of a prior model that the manufacturer says is the most technically advanced in its line. Designed for both the demands of cross-country and road cycling the multi-shell in-molded EPS helmet weighs in at 240 grams and carries a dial adjust fit, as well as adjustments for the width of the wearer’s head. Available in various colours, including the Abus-sponsored Team
>>>
BIKEBIZ.COM
EUROBIKE | SHOW REVIEW
yellow shade, the helmet is >>> Nutrixxion’s supplied with a mesh fly-net that can easily be secured to prevent entry via the vents.
Sombrio
year we’ve launched a lot of urban-specific product for the city cyclist and this will be followed shortly by a string of women’s specific product launches.” Among such items is the Thermo Windshiled, available in red, green or ‘Roubaix’ black. Made from a breathable and stretchy fabric the jacket carries tough laminated seams, underarm ventilation, a dipped tail and an ‘athletic fit’ – all set to retail for £125.99. Endura offers much more than just roadie gear, however, with BikeBiz shown new Kevlar and Memory Foam re-enforced knee and elbow pads at £55 and £50, respectively. Secured with Velcro straps, the material element of the pads is flexible while pedalling and will adjust freely to the contours of the rider.
Endura’s big push revolves around urban and road orientated product, as well as a number of new high visibility items. Back in the UK and covering Endura’s marketing after a brief stint in Europe, Katrin Engel told BikeBiz: “The competition in this market is incredibly tough, but Endura covers each and every area comprehensively, so retailers will find everything they need. This
30 BIKEBIZ OCTOBER
Dainese Endura’s Memory foam knee pad
Having many fingers in many pies has worked well for Dainese, which borrowing from its motocross segment has some exciting gear for the mountain biker this year. One such unit is the Oak Pro knee guard, which uses the BOA lacing system seen on just a select few shoes within the cycling market. The use of this tech creates a snug fit around the contours of the wearer’s body, yet also allows for far easier and more efficient removal of the pad, which literally slips on and off in an instant. Another perk is that one size fits all, handy from a retail perspective. It doesn’t come cheap, mind, beginning at 149 Euros for the standard Boa model and 199 Euros for an advanced model with an aluminium insert in the kneecap for improved impact resistance and dissipation.
Vittoria shoes (not the tyre brand) now available via Omnipex
Among the many delights found in the outdoor divide between Eurobike’s A and B halls, Sombrio were discreetly introducing a mid-top footwear line. Company founder Dave Watson told BikeBiz: “There’s plenty of shoes around that just don’t quite cut it for harder riders and we’ve spent a lot of time selecting the right compounds and materials to make sure these perform. The rubber on the base is the perfect compound to be super-grippy on the pedals and took us around a year to be entirely happy with. They are tough, bombproof actually, and available with, or without lace covers. Considering the priority of the soft compound base was to be tacky on the pedal, the durability is actually quite strong.” Stock is expected with newly-appointed distributor Hotlines as of March next year.
Endura
Adjusted via a clever fold out dial on the tounge, its reminiscent of the BOA concept, but works a little differently. Further to that the buckle on top-end shoes is removable and replaceable. To find out more on the brand, visit www.vittoria-shoes.com.
Vittoria shoes Probably best to clear up on fact before we kick off – this is not the same Vittoria that manufactures millions of tyres annually. It is, in fact, a shoe brand that has become available here in the UK via Omnipex. Fresh out of Italy, with all European-sourced material supply and with offices opened in the US last year, the brand claims to have introduced a new lacing technology, which it calls the ‘Rotor System’.
Dainese utilises BOA lacing in its knee pads an industry first?
“We believe this is the first time BOA has been used in protective gear,” said product manager Alberto Bardin. “This pad, making the most of Memory Foam inserts, creates a clever shock absorbing sandwich that reacts extremely well under intense impact.”
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CYCLE SHOW | GUIDE
A calendar NEC-essity Opening at the Birmingham NEC on September 29th, Cycle Show’s trade-only day is set to draw crowds from up and down the country. So, why should you join those making the journey? Mark Sutton gathers a few sneak peaks from exhibitors…
Fisher Outdoor Leisure
Clee Cycles THERE’S NEW items galore over on the Clee Cycles stand, found at K5. From chain catchers and bolt spares, to new polished road bike stems, Cleedistributed KCNC will be debuting plenty of new gear. The KCNC Arrow road stem in black or white is one such item. This super stiff and light classic horizontal road stem is machined from 7075 alloy with a chamfered square cross section to give a really stiff ride for roadies who like the extra torsional rigidity. It's still light at 128 grams for the 110mm length, helped by a full set of Ti bolts. The 17degree drop gives a flat top bar and stem option.
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Also of interest to those with a penchant for flashy titanium gear, KCNC’s full Ti ten-speed cassette and accompanying performance chains will be shown. Available in ratios 11-23, 1225 and 12-27 the unit carries ten individual cogs mounted to a one-piece anodised 7075 alloy carrier. Mountain bike specific versions are set to appear in the Clee Cycles catalogue in just a few months time. On to the chain, KCNC have managed to stamp a great value price tag of just £45.99 on its 116 link, TiNcoated, bushingless construction chain. Hollow pins, combined with improved plate profiles offer a lower weight and cleaner shifts.
SPANNING THREE stands – D1, D11 and E25 – Fisher has one of the larger presences at the show and is planning to maximise its impact with a few product launches. As exclusive UK distributor there will be a large SRAM presence showcasing the whole portfolio including Zipp, Avid, Truvativ and Rockshox 2012 ranges. The highlights include new SRAM X0, Apex and Red finish options, as well as the new Avid brakes and Zipp Firecrest wheels The 2012 range of LOOK road bikes will be on display including some special 695 frames and the newlyannounced complete bike options, as well as the exciting new 2012 MTB range. The latest ranges from Troy Lee Designs, Santini, MET, Bluegrass, SMART lights, Basil and Tacx will also be on
show in what is set to be the distributor’s main UK consumer show appearance of the year. Fisher’s marketing and communications manager, Steve Cromwell tells BikeBiz: “Our experience in 2010 proved to us that the Cycle Show is a very effective way of introducing consumers to our key new products and brands and allows cycling enthusiasts to get up close and personal with the latest kit.”
>>> BIKEBIZ OCTOBER 33
CYCLE SHOW | GUIDE
>>> Saddleback OCCUPYING TWO stands, Saddleback will be found on both H61 and G71, bringing along goods from ENVE, Felt, newly picked up shoe brand Bont and sports nutrition brands For Goodness Shakes and Mule Bar. It’s Castelli making the headlines pre-show, however, much thanks to its patented Sanremo Speedsuit. While fast, skin suits aren’t really practical for road racing thanks to a lack of pockets and, more importantly, it’s hard to take what Castelli delicately puts as a ‘nature break’. The Sanremo solves this – stitching a new and improved aero jersey to a ‘Body Paint’ bib short. The jersey and short portions overlap on the front for full coverage, but leaves unstitched a section for when nature calls. Three rear pockets feature. Saddleback is touting this as a show highlight, as not only does the skinsuit improve airflow around the torso, but it removes bib straps, improving comfort and allowing even more cooling when unzipped at the front. Johan Van Summeren took the skinsuit to its first victory on the roads to Roubaix.
Moore Large EXPECT A number of debuts on the Moore Large and Today’s Cyclist stand, found at C11. Among these will be the Forza Components brand with which Moore Large has just signed an exclusivity deal for the UK. Lauren Vanderplank of Moore Large tells BikeBiz: “Stock isn’t due to land until next year, though we will show a large representation of the product and perhaps have a Forza manager on the stand to speak with the trade.” Forza aside, expect to see product from Lake, Limar, One23, Knog and Proviz, among others, though Proviz will have it’s own booth. Lake is to debut a number of new footwear models, including the CX 312, exclusively revealed in the August edition of BikeBiz (page 58). This top-level shoe will be available with either three-hole, or Speedplay cleat compatibility. A BOA laced heel closure system features, offering fast, snag free slip on and removal of the shoe. Knog will also show the Strongman lock, samples of which have been seen at prior Moore Large house shows. This model is now in production, but not before the brand used the unit to lift a car off the ground to test its strength. Expect this to land with the distributor in November and cost around £74.99.
Oxford Products BRINGING ALONG its line of Comfy neck warmers, Chill Out jackets and kid's cycle helmets, Oxford Products is seeking a greater presence in the cycle market. The helmet line has something for everyone, from lid style helmets for dirt jumpers, through the F15 and F20 adult helmets, as well as a line of kids cycle helmets for both boys and girls, comprising the Little Rocket, Little Angel, Little Madam and Little Devil. For more on Oxford Products' cycle trade offering visit www.oxprod.com.
ACT WITH ALL THE uncertainty and controversy surrounding the Cycle to Work scheme and legislation tweaks the ACT has stepped in to offer independent retailers a solution. WorkRiders is a brand new facilitator, via ActSmart, that can implement all the Cycle to Work benefits to the retailer and consumer, but with no commission charges to ACT members. Although the WorkRiders programme launches to consumers late in 2011 and employer engagement commences in October
2011, retailer registration is live now, with over 300 currently signed up Martin and ready to roll. Pickering What’s more, Work Riders sales provide instant payment to the retailer. Find out more about Work Riders on the ActSmart stand, found at stand G23.
>>> 34 BIKEBIZ OCTOBER
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>>> Water Off a Duck’s Back
John Jordan B&W AND BUZZRACK distributor John Jordan will be present on stand M17. Protective case manufacturer B&W of Germany will traverse the channel to bring Cycle Show's crowds its line of hard plastic cases and softdensity nylon bags, each of which is tailored to accommodate the bicycle. In fact, the whole range will be on show, including pannier boxes, folding bike boxes and even a range of handlebar-mounted smart phone cases. On to Taiwan's award-winning car rack manufacturer, Buzzrack. Cycle Show will host the brand's patented Conical tow ball
fitting, which allows four bikes to be carried on the Buzzy bee 4 rack. This rack is not only TÜV approved, but also meets the proposed ISO standard R18-904-4, a standard some way tougher than current requirements. The new top of the range Buzz Runner SPARK (available for two or three bikes) includes adjustable wheel holders that can accommodate even small children's bikes, a variable width lighting board, and an innovative tilting mechanism. The distributor also offers full technical support and a complete spare parts programme for both brands.
BOUTIQUE CYCLE clothing designer Water Off a Duck's Back will be present on stand CSG11. Having just this month launched the gentleman's Cycle Coat, designer and founder Antonia Maybury tells BikeBiz: “I am delighted to launch our men’s coat. Since launching the women’s range we have had a huge amount of interest and it was a natural progression to branch out into menswear. Commuting as a cyclist is a fantastic mode of transport, however, there are times when you want to be able to look smart, professional and stylish as soon as you step off your bike. It was key for me to design a functional coat, creating something that would add to the experience of cycling, while looking smart at the same time.” If you are interested in stocking the men’s Cycle Coat, contact Maybury through the website www.wateroffaducksback.co.uk.
Upgrade UPGRADE’S brightly-coloured, squishy floor stand returns over on G21 and will feature the likes of Pivot Cycles, DMR Bikes, Kinesis Bikes, Lezyne, TRP and Reynolds wheels. US brand Pivot is entering its fifth year and has already scored some big reviews in the highly competitive market for full suspension bikes. Chris Cocalis, the man behind the Titus brand, started Pivot and, working closely with suspension guru Dave Weagle, began working on the next generation of DW Link suspension platform. An exclusive UK launch is planned at Cycle of Pivot’s full carbon Mach 5.7, costing £2,099.00 for a frame, shock and headset package. Leyzne has a few launches to be aware of ahead of the show too. With a big focus on developing its home workshop tool line, expect to find new CNC pedal spanners and chain whips, versions of the same tools with hardwood handles, two-way BB-sprocket tools, three-way wrenches and a CNC’d spoke key.
Kool Stop KOOL-STOP Europe, found on stand F1, will introduce the new Kool-Stop Campi Super Record into the European market, hosting the pad's consumer debut in Birmingham. The replacement rubber will be available in black, salmon (extreme conditions), ceramic, dual compound, carbon and triple compound (high performance in extreme conditions). Kool-Stop has also developed a new carbon compound especially for cycle cross. The Dura Two inserts are available in this material and have been named Carbon 1003 RED.
>>> 36 BIKEBIZ OCTOBER
BIKEBIZ.COM
CYCLE SHOW | GUIDE
>>> Exhibitor List Exhibitor
Stand No.
2XU UK
CSF6
3E Limited
D41
ABD
M51
Academy Eyewear
G55
Action Medical Research Alpine Cadence
F5 M15
Alzheimer's Society
E27
Amazing Wheels & Wheelylift
A11
Aroma-Sports
H1
ACT - The Cycling Experts, Cytech & Workriders
G23
Assos
H21
Avocet Sports
J38
Batribike
C61
Bike Box
J9
Bike Eye Products
G58
Bike Eye Products
CSF8
Bikebins.com
F62
BikeBiz
P10
Birmingham City Council
M2
Black Sheep Sports
B31
Bobike Breeze Blockers
C6 CSA2
Campagnolo Srl
F11
Cape Town Cycle Tours Trust
E22
Carradice Catlike
B42 CSD1
Challenger World
L29
Cicerone
G53
Claremont Sports Medicine and Performance Centre Compex
F42 M43
Condor Cycles
E11
Continental Tyres
G63
Co-Rider
A5
CTC - The UK's National Cyclists' Organisation
K33
Cycle Aid
F44
Cyclescheme
B52
Cyclesport North
J32
Cycleurope UK
C21
Cyclewild
J5
Full Speed Ahead
Cycle-Works
E2
Future Products
Dare 2b
L62
Dare 2b
CSC20
L11 J4
Garmin
Kiddimoto
B11
Kool-Stop Europe BV
K31
Kovert Racing
F1
PARRS
M45
PAS Trading
G51
M61
Paulus Quiros
G52
GausWheel
E61
Kudos Cycles
C51
Pearson Cycle Specialists and Cyclefit
L51
Gear Club
E21
Lezyne, Kinesis, DMR & Reynolds
G21
F51
Dirty BMX
M62
Giordana
J11
Linus Bikes
G24
Pedal Precision
Dolan Bikes
F21
HardnutZ
F61
Look & SRAM MTB
Domestic Team Car Display
H31
HEADCAMz
CSA7
Maxifuel
Heat in a Click
CSC1
Dawes Cycles
ElliptiGO Ltd Environmental Transport Agency Ernest the Bear Toys
J1 M36 A2
Hed Wheels HiVisBike
M57
PitBitz
G12
Plain Lazy
CSD10
B53
Multisports Distribution
CSG8
Polaris Bikewear
CSB10
Felt Bicycles
G71
Hope Technology
Fibrax
M35
Intelligent Optics
Fine-ADC
D31
Intrepid Apparel
Fisher Outdoor Leisure
E25
Intrepid Apparel
CSG7
FLi Distribution
F31
IPC Media - Cycling Weekly, Cycling
Foffa Bikes
E26
Active, Cycle Sport & MBR
D42
Full Beam Bike Lights
J8
38 BIKEBIZ OCTOBER
L46
Multisports Distribution
Holders and Mounts
FreeGo Electric Bikes
J21
Pipedream Cycles
Mulga Bill (Zaboo UK)
G54
B1
L24
B21
Pinarello
H11
Falco UK
Forcefield Body Armour
D1
CSG5
G56
NRG4
F23
Powacycle
B41
K1
NUUN
G57
PoweredBicycles
C72
CSA4
Odoni
B22
Primal Wear Inc
G11
L48
ONDA
M1
Pure Bike Company
M47
O'Neal Europe 2Wheel-Distribution
Purple Harry's Bike Cleaning Perfection
GmbH & Co KG
F31
CSG6
H52
Ortlieb & Tubus
G61
QimmiQ
Ison
L15
Oxygen Bicycles
E28
Qoroz
Jungle Products
L47
Pacific Cycles
D65
Quest 88
A51
Paligap
K11
Quick Energy
M32
KCNC
K5
K13 L2
BIKEBIZ.COM
CYCLE SHOW | GUIDE
Rainlegs
Strider Sports UK
F4
Tri247
F45
RAW Bamboo Bikes
M13
Sub 4
F8
Trionz
CSC10
Rose Versand GmbH
C62
Surrey Human Performance Institute
TriUK
G31
Rotor Products & Spin Industries
C41
E41
Ultimate Sports Engineering & Exposure
Saddleback
H61
Sustrans National Bike Network
Schwalbe
CSG10
E1
Tactuff Cycle Luggage
M41 CSD30
Lights
H12
Ultimate Sports Nutrition
A31
Ultra Motor
C52
Scoop Distribution
M55
Tandem Cycles
C1
Seventies
M63
Target Wheels
C42
Shutt Velo
L30
The Good Mountain Biking Guide
Sigma Sport
L22
The Gorilla Firm
F43
Water Off a Duck's Back
Singletrack
L43
The National Cycle Museum Trust
G62
Wattbike
SMP4BIKE
J37
The Roofbox Company
M17
Wildoo
Spencer Ivy Electric Bikes
E29
Tiger Cycles Europe
SpiceRoads Cycle Tours Split Seconds Imports
J7 M21
SRAM Road, Zipp, Santini, TLD,
J3
F41
Verde
H41
Windwave
Timbuk2
L21
Wisper Bikes
Todays Cyclist
C11
Witter Towbars
Toptech
L56
World Cycle Challenge
L41
WyndyMilla Bespoke Cycling
MET & Tacx
D11
Torpedalo
St John Street Cycles
B51
TORQ Fitness
St John's Ambulance
M11
Tour of Britain
Storck Raddar
D32
Tozo
Streetsure
A21
Training Escapes
BIKEBIZ.COM
F3
Ultra Sport Europe
CSG11 K22 K7 L1 C71 J2 J33 G22
C5
Zeal BMX
CSG9
L16
Zeal BMX
M31
CSA5 J6
ZIKE ZipVit Sport
A1 K32
BIKEBIZ OCTOBER 39
FOCUS ON | SCRATCH BIKE HIRE SCHEME
Cycle in the Toon BikeBiz looks at the city hire bike phenomenon and quizzes one of the newest schemes on how it has put the concept to work in Newcastle. Jonathon Harker reports… CITY BIKE HIRE PROJECTS have been cropping up in an increasing number of cities across the world, largely to huge degrees of success. From the Velib in Paris, to Barcelona’s Bicing, the scheme may employ slightly different methods and pay structures, but all with the basic principle of offering bikes for hire to navigate busy cities, providing an alternative to gridlocked roads and busy public transport. It’s little wonder that cycle advocates in other cities have begun to wonder ‘why not us’? We’ve seen three such schemes spring up in the UK and Ireland within two years, including the popular dublinbikes, London’s Barclays Cycle Hire and – most recently – Newcastle’s Scratch Bikes, which offered its first hire bikes in July this year. BikeBiz speaks to Robert Grisdale, CEO of ScratchBikes to find out why the city needs its own bike hire scheme, and how the citizens of Tyne and Wear have reacted to its introduction… What inspired the creation of the scheme? ScratchBikes was an idea we had whilst studying Civil Engineering at Newcastle University. We had seen and used other systems across Europe and loved the concept, but wondered why they have to be so technology/infrastructure intensive – and therefore too expensive for everywhere but the largest of cities. We set about creating a much
40 BIKEBIZ OCTOBER
simpler solution which we launched in September 2010 at Newcastle University – and it worked. How has it been received so far? Despite not having all rental locations in place across the city, we have been amazed at the number of new sign ups and rides in the first week. 99.9 per cent of the feedback we have had has been very positive. People love the fact that we are providing such a flexible system that works and is so cheap to use. Is the scheme open to sponsorship like the London hire scheme? Yes – ScratchBikes is exclusively sponsored by Newcastle NE1 Limited for 12 months. They are the Business Improvement District company based in Newcastle [www.newcastlene1ltd.com]. We also offer digital media opportunities on our website and iPhone app. The move to have an app from the off is innovative. How did you come up it? Being lads in our mid-twenties, we are used to having information on the move and mobile phones are a big part of our every day lives so developing an app for our users has been on our to-do-list from the start. Many companies are now jumping on the app bandwagon, but
Launched this summer, the Scratch Hire Bikes operate on a low cost principle
unfortunately lots are merely image enhancing gestures which are often pretty useless to the public. Our app genuinely makes using the system an easier and more pleasant experience. It also provides people with a more friendly way to give us feedback by suggesting new rental locations and reporting faults. What are your aims for the scheme? We are developing a new improved locking system which will allow us to offer other organisations, cities and towns across the world with a low cost turn-key bike sharing solution. We have just recently completed an investment deal which means that we can now move forward with the development and deploy the first scheme in Spring 2012. We see our scheme here in Newcastle as our flagship operation – our shop window. We plan to launch our new locking technology here in the next 12 months to demonstrate our new innovative system. info@scratchbikes.co.uk 0843 208 1017
BIKEBIZ.COM
INTERVIEW | EUROSPORT
From the commentary box: David Harmon and Sean Kelly report
Is cycling highly rated? Is a perceived boom in cycling translating into the number of people watching the sport on TV? Jonathon Harker speaks to the head of one of the UK’s key sports channels – Eurosport UK’s managing director Dave Kerr - for his take on the popularity of cycling… How have you seen the popularity of cycling fare on British Eurosport over the past few years? An upward trend? In terms of live coverage over the past four years the viewing figures in the UK have been very consistent, however this year has so far seen an approximate 15 per cent improvement on 2010 (figures are inclusive of all HD when available). Cycling average audiences for live race coverage in 2010 were 57,000 and so far in 2011 we have generated 65,000 viewers. Clearly cycling as a leisure pursuit and an elite sport is seeing a real growth in the UK market and therefore the media coverage and general awareness of the sport is increasing which means the audience for our coverage also continues to grow. Your UK ratings for the Tour de France saw a very significant proportion tuning in via the HD channel – do you think this suggests cycle fans are prepared to pay a bit extra for their sport? Cycling fans are not necessarily prepared to pay more compared to any other viewer as most sport fans want to enjoy their preferred sport in the best possible way. The difference is cycling perhaps lends itself more to the high definition experience more so than other sports. Cycling on TV has always included
BIKEBIZ.COM
elements which focus on the travelogue aspect about where the races are actually being held. As an example the Tour de France showcases the French countryside and the panoramic views from aerial shots look particularly stunning in HD. Eurosport HD viewers currently account for 38 per cent of the 2011 UK cycling average audience. Will Eurosport be covering cycling events for the London 2012 Olympics? Nothing has been confirmed yet but Eurosport is keen to focus on sports which it knows its audiences has a strong affinity for and cycling is one of our pillar sports across all markets.
event not cycling or tennis present in the list, which came in at number seven.
Mountain stage Pyrenees 2010 © Spencer Platt-Getty Images. Pic Courtesy of Eurosport
Are you predicting an upswing in audience figures compared with the Beijing Olympics? We would expect a large upscale in viewing figures given the event is taking place in London with this likely to increase popularity of the event. We would also not have to deal with a time zone difference here in the UK, which was present in Beijing where there was an eight-hour time gap. British Eurosport is in approximately ten million homes across Sky and Virgin Media in the UK
How popular are the cycle events with UK viewers compared with other events in terms of audience? Of the seven top rated events we have broadcast in the UK so far in 2011 by average live audience, and which have had HD coverage available, the cycling events came in 2nd, 5th and 6th. Unsurprisingly this was for the three Grand Tours; The Tour de France (94,000), Giro d’Italia (63,000) and Vuelta a Espana (47,000). The French Open achieved the highest live average audience of 116,000. Other tennis events such as WTA Eastbourne and ATP Queens also performed well. The Snooker World Championships was the only
BIKEBIZ OCTOBER 43
BUSINESS | TOP TEN TIPS
Ten tips for
financial
success
ONCE YOUR BUSINESS is up and running – something that’s enormously difficult in this day and age – it’s easy, perhaps, for the less financially minded to put more complicated money concerns to the back of their minds. But in doing so businesses might not be making the most of their money. Worse, they could be putting their business at risk. BikeBiz spoke to independent financial adviser Mark Ireland about simple steps businesses can take to protect their interests. He’s worked with many small and medium sized companies over the years and helped them plan their finances. As he says: “We shouldn't leave our personal or business finances to chance; those that do will be less profitable, pay more tax and maybe even lose everything in the end.” Here he sets out some important considerations for any business regardless of size, turnover or time in existence. Some tips are basic housekeeping, but much of this can be forgotten in a busy working day, whilst
BIKEBIZ.COM
Making money isn’t just about revenue and margins. Helen French talks to financial adviser Mark Ireland about everything else a business owner should keep in mind when it comes to finance…
“We shouldn’t leave our finances to chance; those that do will be less profitable, pay more tax and maybe even lose everything in the end.”
others include aspects of business planning often overlooked until it is too late. 1. BUSINESS BANKING We’re all afraid of switching banks for day-today business banking facilities, but we shouldn’t be. Clearly banks are not falling over themselves to pay interest on business accounts, but many may provide useful ancillary services and introductory free banking periods. Gone are the days of your bank being a bank for life, so look at the features offered and decide whether they are required for your business – if not, tell your bankers you don't need them and try to negotiate better terms or move banks. 2. EXISTING BORROWING Make sure you discuss your existing finance arrangements with your bank regularly. Interest rates are low and will only rise. Whilst banks are not currently overly generous with the terms of business loans and overdrafts
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BIKEBIZ OCTOBER 45
BUSINESS | TOP TEN TIPS
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you can bet your bottom dollar (or pound) that when the base rate rises the interest charged on new loans will rise as well. So if you’re able to refinance now for a known period of time, with maybe even a fixed interest rate, you’ll likely be better off in the medium to longer term. 3. PROFESSIONAL INSURANCES All companies are of course required by law to provide both employer and public liability insurances, and for some professional liability is a must. But how many small businesses actually shop around when the policies come up for renewal, to see if there are better terms or cheaper costs available? Many will also have an ‘off the shelf’ policy which doesn’t necessarily fit with the business itself, maybe not taking account of offsite visits and so on. Shop around as soon as you receive your renewal notice, ideally using a broker who has knowledge of your industry.
forced to retire early due to ill-health? Would you be happy if your company could be influenced by the family of a former business partner as a result of them inheriting an interest? Protecting yourself and other shareholders or partners is financially sensible, provides a formal structure to work to, and could also protect the value of the business from the tax man. Simple ‘life and serious illness’ insurance can provide financial compensation, giving both the remaining owners and the families of the owners peace of mind and security. The same can be said of business loan protection, which many banks now require again as a requirement for new finance. Shop around though, as these insurances can vary tremendously in price, especially if you normally only deal with your bank; speak with your professional advisers about the structure appropriate for your company.
Money’s too tight to mention for most businesses. But it’s worth taking time out to look at how you can improve your situation
7. KEY MAN INSURANCE Do you have a star salesperson, or a key technical person – someone that without whom the business would suffer financially for a period of time due to loss of revenue, recruitment costs, delays and so on? Once again, consider insuring your business against this financial loss in a similar way as above.
Make sure you shop around for all financial services...
“When was the last time you investigated EU or Government grants that might be available to you? Grants of up to £250,000 may be available.”
4. BUSINESS GRANTS When was the last time you investigated Government or EU grants that might be available to you, especially in the development or testing of new technologies or marketing provision? Grants of up to £250,000 may be available. Take a look at http://bit.ly/iUdROt for useful information on getting a grant in 2011.
5. LTD COMPANY, PARTNERSHIP OR LLP? With upper rates of income tax now at 50 per cent, and an increase in the levels of both employee and employer national insurance rates, there has never been a more important time to revisit whether you should operate as a limited company or a partnership/sole trader. Speak with your tax advisers and get them to take you through the pros and cons of each, not forgetting to look at the limited liability partnership route. 6. BUSINESS SUCCESSION PLANNING Have you ever considered what happens to your company in the event that you or one of your business co-owners dies prematurely or is
46 BIKEBIZ OCTOBER
8. N.E.S.T. The National Employment Savings Trust is the new workplace pension being rolled out across the UK from 2012. From this point all employers will be required by law to make contributions to a pension scheme for their staff. It will be phased in over a few years but it is time to start budgeting for this additional expenditure to your business, as minimum employer contributions will be set at around three per cent of an employee’s salary. 9. STAKEHOLDER PENSIONS Whilst we wait for the above to start there is still the legislative requirement for all businesses with five or more staff to have in place a stakeholder pension scheme. There is no commitment to contribute at present, but there is a requirement for the employer to
promote the scheme to staff and make payments to it available via payroll, or face fines of up to £50,000. 10. EMPLOYEE BENEFITS It may not seem appropriate in these days of austerity to add to the benefits you give to your staff, but consider the merits and possible tax advantages they have, as they may offer a way of providing valuable extras to staff, possibly in lieu of a pay rise. Typically these include private medical care, pension contributions, life insurance, access to a childcare voucher scheme and so on. Many provide personal cost savings and tax advantages to the employee as well as you the employer. All statements concerning the tax treatment of products and their benefits are based on understanding of the current law and HMRC practice as at the date of publication. Levels and bases of, and reliefs from, taxation are subject to change.
NEED TO KNOW Mark Ireland DipFA is an independent financial adviser at Barton Financial Planning Ltd. He has been providing tailored financial planning to small and medium sized companies and their owners, as well as private individuals, trustees and charities, for nearly twenty years. Should you wish to discuss any aspect of financial planning, whether for you personally or for your business, Mark is contactable by email, mark.ireland@bklwealth.co.uk or by phone, 020 8922 9140.
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BRAND SPOTLIGHT | FISHER OUTDOOR LEISURE
Winter warmer Fisher Outdoor Leisure’s marketing and comms manager Stephen Cromwell, tells BikeBiz about the distributor’s seasonal ranges… How is the winter period potentially as lucrative as summer for cycle retailers? Each IBD has a different customer base so clearly it varies from store to store, but there are many ways that a bike shop can capitalise on the opportunities the winter season offers. The three main areas we have identified for winter sales growth are lights for the burgeoning commuter market, many of which will want to continue riding when the days get shorter, performance clothing for all riders to help stave off the cold and the rain and of course home trainers for the enthusiast who wants to keep up their fitness in the comfort and warmth of their own home. What product does the TACX brand have for winter cyclists? Although there are many proven benefits of using a TACX Turbo trainer all year round, it is through the winter months where dealers will definitely see most interest. New to the range for this winter is the Booster, TACX’s new resistance trainer. As the official warm up trainer of the Olympic Games and World championships, it generates high power at low speeds thanks to the magnetic brake which is even more powerful than the Satori – Tacx's other Ergo trainer renowned for power training. The Genius Multiplayer is TACX’s new top-ofthe-range virtual reality trainer. It enables riders to recreate an immersive riding environment away from the inclement weather. With video and VR software there is no chance of getting bored or jaded and with a 12 month
48 BIKEBIZ OCTOBER
“Dealers signing up to become TACX Test Centres benefit from exclusive POS and fantastic margins.” Stephen Cromwell, Fisher
Multiplayer licence you can even ride with other riders across the globe via the internet. The Genius Multiplayer retails at £1,349.99 and there are a number of entry-level VR trainers at more widely affordable price points, like the Flow at £574.99 RRP. The entire Tacx range is available to try out at the Cycle Show, with a jersey signed by both Schleck brothers up for grabs for the fastest time trial of the show aboard a Tacx trainer. Light ranges clearly come into their own in winter months. What brand does Fisher have to hit that category? Smart lights are already renowned for their reliability, power and quality design, and the brand has improved the range further. The Lunar front lights are now even more compact and unobtrusive with longer run times. Despite being smaller and the batteries lasting longer, the Lunar comes in 10, 25 and 35 Lux models and has the same high power and tough construction as the previous versions. Also new for this winter season is the super slim 7 Lux, which lasts for up to 140 hours on only one AA battery, which is truly remarkable when you think closely about it. What other ranges are available for stockists for the winter months? The new Santini autumn winter Fashion collection is now ready to order and features exciting products like the new Feel H20 jacket is made of unique high stretch and water resistant Soft Shell with an internal windproof application making it perfect for autumn
training rides and sportives. It retails for £194.99 RRP. For those days where the weather can't make up its mind, for cold starts or a long journey home the new Kines jacket is ideal. Made from TK Fabric, it is super light weight yet windproof, is only 150gsms and can be packed and stashed in a jersey pocket. The retail price is £89.99. The Kines Jersey uses proven NDP42 thermo fleece making it ideal for medium to low temperature conditions and retails at £74.99. There will be a significant Santini presence at the NEC show on stand D11 where the autumn winter clothing as well as the replica and custom kit will be displayed. What incentives do you have for dealers to stock the three brands? Dealers signing up to become TACX Test Centres benefit from exclusive POS and fantastic margins as well as featuring in an extensive advertising campaign planned over the winter. Smart light dealers receive a free display unit subject to a minimum commitment and with incredibly low returns and a limited lifetime warranty there are great benefits to the consumer as well. Through the 365 stock service, exclusive to Santini, dealers can now benefit from year round supply of premium quality top end Road and MTB Santini Product, backed up by our stock replacement scheme. At the end of the Winter Season (end March 2012), dealers can replace winter stock with Summer stock to the same value. IBDs interested in stocking these brands should speak to their Fisher account manager. www.fisherb2b.co.uk
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BIKEBIZ OCTOBER 49
EVENT FOCUS | AUSBIKE
Ausbike here to stay It answered the call for an expo for Australia and three years on is looking like a permanent fixture on the international bike event scene. Ausbike’s Brad Alcock speaks to Jonathon Harker… THE WORLDWIDE economy may not be in the healthiest state, but the cycle trade has been among the sectors that have largely managed to avoid the worst of the downturn, in the main at least. The Australian bike market is no exception. The nation is such a fan of the bicycle that Australians have been well known for purchasing more bicycles than cars, snapping up 1,154,077 cycles in 2009 – for the tenth year in a row (see box-out on page 53). Against that backdrop, three years ago, the Ausbike bicycle expo was established. Taking place in Melbourne, Ausbike Australia was the first national cycling trade expo in the territory and, according to the show organisers, was born out of necessity. It reaches across the sectors, covering road, track, time trial, mountain bikes, cross country, BMX, trials, kids, toddlers and unicycles. “Ausbike has grown every year since 2009,” Ausbike’s Brad Alcock explains to BikeBiz. “We had around 60 per cent more exhibitors in 2011 than in 2009.” “The quality of exhibitor displays has increased significantly along with the number of exhibitors. “For those companies exhibiting, Ausbike has become the must-do event in Australia. Overall feedback from exhibitors is extremely positive.” The show itself has developed too, extending the number of days it covers – now including two public days and one trade-only day – which proved a key attraction in snapping up more exhibitors. “With the change to two
50 BIKEBIZ OCTOBER
Last year’s Ausbike saw 60 per cent more visitors than in 2009
public days this year a number of new exhibitors were keen to attend,” Alcock says. That growing exhibitor list this year included the likes of Giant Bikes, Scody Clothing, Avanti and Scott Bikes, Tinelli Clothing, General Optical,Ventou Clothing, Ron D Swan Accessories and Bike Buller, among others. “Along with new exhibitors we also had a number of new brands showing at Ausbike,” says Alcock. “They included Ghost Bikes, TM Bikes, Kross Bikes, Creux Clothing, Fliker Scooters and Bike Trees. “Each year sees a change in exhibitors as some companies drop out and others take the space.” As is a staple with shows of this type, Ausbike has a raft of attractions besides new bikes and accessories, including BMX competitions, chances to try out the latest bikes and opportunities to look at new trends in cycling fashion. This year the show also includes a collection of vintage bikes, painstakingly put together and displayed by the top collectors in the region. Ausbike also provided chance for consumers and trade to chat face-to-face, of course. This year the show saw 150 exhibitors, with over 2,000 visitors from the industry
and a further 8,000 consumers attending. Show highlights included the debut of Garmin’s Vector – pipping Eurobike to the new product by a few weeks. Ausbike takes sustainability seriously too and has introduced the Bike Trees concept to the show. To help offset the Greenhouse emissions produced by the show – through freight, flights and driving there – the Bike Trees project is designed to help influence people to ride to Ausbike 2011 instead of driving. Ausbike purchased 1,000 trees to offset the event.
“The quality of exhibitor displays has increased significantly along with the number of exhibitors.”
TRENDS DOWN UNDER Uniquely, bike shows with multiple brands and exhibitors provide a chance for trade and consumers alike to get some perspective on the trends and fashions sweeping the market. We’ve heard about 29ers and electric bikes at Eurobike (turn to pages 15 and 23 for more on that), but are those sectors the Australian market is seeing an upsurge in? And how about the triathlon scene? BikeBiz asks Alcock. “For 29ers, almost every bike company at the show had a 29er to display. Some companies, like Kona and Giant, had quite a number of variations. The 29er market is certainly growing in Australia.”
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EVENT FOCUS | AUSBIKE
reflecting the current state >>> of Perhaps the UK market, the electric bike
sector has been modest growth in Australia. “The e-bike market is not quite so fast growing here. There were a number of e-bike exhibitors at the show but legislative issues are hampering sales. In Australia e-bikes can't be more than 200w and are to be fitted with a governor to limit speed to a maximum of 25km per hour.” “Triathlon on the other hand is growing at a very rapid rate with more events than ever before and new events planned. The participation rate at all events is high, with most events selling out within a day or two. With a new Ironman event planned for Melbourne in March, Triathlon continues to grow.” Generally, the Australian cycle scene had a boost with Cadel Evans’ exploits at the Tour de France, becoming the first Australian to win the UCI Pro Tour. While that has been great PR for the territory, there has undeniably been some slowdown in the cycle market, as Alcock admits: “Up until the last 12 months or so the bike market has been moving ahead in leaps
Next year Ausbike is moving to October to coincide with Bike Week in Melbourne
and bounds with sales very strong.” But even the recession-proof cycle sector has not been unscathed, he adds: “The last year has been tough on retail in general with the bike market not exempt. Many retail stores are significantly down on last year. With the boom in online sales all retailers are feeling the pinch.” THE YEAR AHEAD Now the organisers of Ausbike have got their eyes on next year’s show, which will see a number of fairly drastic changes – not least a change in date. Alcock says: “For 2012, Ausbike will be moving to October to coincide with Bike Week in Melbourne and will be held the weekend prior to Around the Bay in a Day, the largest mass participation ride in Melbourne. Currently we see Ausbike staying as a combined trade and public show as it was this year. It is the largest gathering of the bicycle industry in Australia and the largest consumer bicycle show in Australia. Our plan is to continue to grow each year.”
“The e-bike market is not quite so fast growing here in Australia, legislative issues are hampering sales. Triathlon on the other hand is growing rapidly.”
AUSTRALIAN BIKE MARKET: THE STATS WITH AN estimated population of 21 million, Australia has a healthy number of bicycle imports. They have largely remained stable through the tough climate, according to stats supplied to BikeBiz from the Cycling Promotion Fund and Bicycle Industries Australia. In the twelve months from July 2010 to June 2011, overall bicycle imports into Australia totalled an impressive 1,218,086. In the previous twelve months imports were only marginally higher at 1,244,398. Notably, the difference has been more marked at the start of 2011. Often outperforming the end of 2009, the last six months of 2010 saw imports
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generally higher than in the last six months of 2009. That provides a contrast for the start of 2011 versus the first six months of 2010, with 2011 underperforming more markedly – though, as mentioned above, when the full 12 months is taken into account that drop is far less significant. The figures break down further between adult and child bikes. Adult bikes imports made up approximately 66 per cent of the total number coming into Australia. The organisation notes that the children’s bicycle figure represents 70 per cent of actual imports as the presumption has been made that around
30 per cent of children’s bicycles are, strictly speaking, toys. Perhaps most significant of all is the fact that bicycles have outsold cars every year for the past decade by over 2,000,000. Over 11 and a half million bikes were sold over that time, reaching a record high in 2007. Like the UK and much of the world, cycle advocates and politicians are gravely concerned about the impact of obesity on the population, helping support the cause for cycling. Australia has seen the publication of a National Cycling Strategy for 2011 to 2016 by the government, aiming to double the rate of cycling by 2016. And it’s not just fears of an ‘obesity
epidemic’ driving decision makers to think more carefully about cycling. According to stats around $9 billion per year was lost in productivity through transport congestion. That figure is set to rise to $20 billion per year by 2020. www.cyclingpromotion.com.au According to stats from Ausbike, the vast majority (90 per cent) of attending retailers were there to see new brands and products, 67 per cent attended Ausbike to network, while just under half (48 per cent) to see the full product ranges (2010 figures). Ausbike takes place at the Royal Melbourne Showgrounds, Melbourne, Australia www.ausbike.com.au
BIKEBIZ OCTOBER 53
OLYMPICS | NOW AND THEN
Olympics:1948 vs 2012 It’s now less than a year until the opening of the first Olympics to be held on British soil in 64 years. Jonathon Harker looks through the history books at the last time the global event came to these shores...
NEXT YEAR’s Olympics will be, for many, a once-in-a-lifetime’s opportunity to experience the phenomenon on home soil. If you can get any tickets... Scarcity of ringside seats to see Hoy claim gold at the Velodrome aside, the London 2012 Olympic Games are predicted to be the biggest yet, with interest and expectations riding high for Team GB’s cyclists, particularly following that still-talked-about bunch of gold medals taken during Beijing 2008. So, what about London 2012? Just how big is it going to be? If the core operating budget of around £2 billion is anything to go by, pretty darned big. Licenced merchandise sales will generate an income of around £86 million, and as of March 2011 LOCOG (the London Organising Committee of the Olympic and Paralympic Games) has signed domestic sponsorship deals totalling over a colossal £670 million in value. Those mind boggling numbers give a taster of how much rides on London 2012 and of the sheer amount of cash that will be pushed around the nation in its name. Let’s hope the bike trade is poised to take its share. That volume of money is likely to offer a stark contrast for the nation’s pensioners, who might just be able to remember when the Olympics last visited the country. Famously, the 1948 London Olympics were the first to take place since the end of the Second World War, taking on an even larger significance as the previous games had taken place in Berlin (in 1936 – the Olympics were sensibly postponed during the war). The 1948 Games were set in a country recovering from that global battle and still undergoing rationing, so splashing a cool £2 billion, or the equivalent subject to inflation, was never really an option. Now, less than a year before the Olympics get underway, the global situation is far different. The UK is in a period of relative peace, notwithstanding Iraq and Afghanistan, but with financial difficulties that have seen global recession, narrowly avoided bank and market collapses and the US take a vote to avoid default on its debts to the brink. So, spending a cool £2billion on the Olympics now is equally unlike... oh hang on.
54 BIKEBIZ OCTOBER
LONDON 1948 Number of sports
26
Nations represented
59
Olympic Cycle venues Cycling Events
to austerity. Track; Herne Hill No new venues were built due d; Windsor Great Park Velodrome (10k-plus capacity) Roa four track. No women took A modest six; two road racing and nts. GB scored five medals, eve ing cycl part in the 1948 Olympic but sadly no golds
Paralympic cyclists?
N/A
Male athletes
3,714 (398 of which were from GB
Female athletes
390
Total athletes
4,104
Opening ceremony
le the Royal Artillery gave a 2,500 pigeons were released, whi time, we hope) 21 gun salute (not at the same
Opened by
His Majesty King George VI
PM during games
Clement Attlee
Flame lit by
Donald Finlay (athletics)
Olympic broadcasting
Trivia
and 73 from Ireland)
st rights and showed a BBC paid £1,000 for the broadca it worth it? TV ownership whopping 60 hours live. But was there are reportedly four or was tiny in 1948, whereas now five TVs per household was founded and also the 1948 was the year Condor Cycles was released. The 1948 film ves year the classic Bicycle Thie ity games', unsurprising ster 'Au the ed nam Olympics were nick ng veri from war and still as they took place in a nation reco were the second to be pics under rationing. The 1948 Olym the first being in 1908 and – tury Cen held in the UK in the 20th Modern Olympic Games among the very earliest of the
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OLYMPICS | NOW AND THEN
LONDON 1 948 LONDON 2012 Number of sp orts
26, which break do
wn into 39 disc
Nations repres ented How many cy cle events and venues?
Olympic cycle athletes and medals
Paralympic cy clists Male cyclists Female cyclis ts Total athletes Opening cere mony
Opened by PM during ga mes Flame lit by Olympic broa dcasting
iplines
205, approximat el
y
18 events, in BM X, MTB, Road an d Track (not inclu track Paralympi ding road and c events) Track; Olympic Velodr Road; The Mall ome (6,000 capa (Road Race) an city) d Hampton Cour Hadleigh Farm, t (Time Trial) MTB Essex BMX; Olym ; pic Park BMX tra ck Track; ten med al events, 188 at hletes (104 men four medal even , 84 women) Ro ts, 212 athletes ad; (145 men, 67 w medal events 80 omen) MTB; Tw athletes (50 men o , 30 women) BM events, 48 athl etes X; Two medal Across road an d track, 225 athl etes will cycle (15 5 men, 70 wom en) 324 approxiate ly 206 approximat ely Circa 10,500 (BOA );
500 from GB
It’s still top secr et, but it'll prob ably involve ou heroes, almost r Beijing Team certainly David GB Beckham and de of fireworks. W finitely an awfu hatever happen l lot s, it’ll be a far cr 1948 (see left) y from the pige ons of Her Majesty Qu een Elizabeth II David Cameron Unconfirmed at time of press, bu t the current fa bookies is Olym vourite with the pic legend Sir St eve Redgrave Every cycle even t will be broadc ast live, due to and web TV. Th the wonders of e BBC will again digital be showing the via the Red Butto whole lot, inclu n. As a guide, th ding e 2008 Beijing watched by a re Olympics were cord four billion TV viewers
“London 2012 trumps London 1948 for number of cycle events. In the earlier Games, Great Britain won none of the six cycle biking golds on offer... let’s hope Team GB’s cyclists fare better during London 2012.” BIKEBIZ.COM
HEAD-TO-HEAD One of the starkest differences between the two Olympics is the lack of women taking part in cycle events in 1948. Compared with the approximate 206 females participating in cycling in 2012 we’ve clearly come a long way – although that’s still around 100 less women than men taking part in cycle events. The Paralympic Games, by a strange coincidence, began as a small gathering in 1948, involving British war veterans. Now the Paralympics are a major international event, run in tandem with the Olympics and next year seeing 225 athletes take part in cycle events. ROUND THE VELODROME A common thread linking the two Games is the Herne Hill Velodrome. While it won’t be used for the 2012 Games, Herne Hill is the last remaining venue from the 1948 Games that is still in active use. But were it not for the intervention of ‘Save the Velodrome’ the Velodrome looked set for redevelopment. Campaigners fought a high profile battle to keep the cycle heritage site – the oldest cycle track in Britain – from closing. Happily the campaigning has now paid off, with the future of the site seemingly now secure as a long-term facility for all including local residents and schools. Herne Hill reopened in September, given a new lease of life through the significant investment – to the tune of £500,000 – from British Cycling. A state-of-the-art track has been laid, broken in by Olympic gold medallist Chris Boardman who got to lead the first ceremonial lap of the new track at the opening. Hugh Robertson, Minister for Sport and the Olympics, reopened the track this summer and summed up the timely intervention of the campaign to preserve the venue. The Minister said: “It is fitting that the year before London 2012, we are able to celebrate the refurbishment of the track at one of the key venues from the 1948 Games. As the popularity of cycling continues to grow, it is vital that people are provided with the facilities and opportunities to ride their bikes, be they young people starting out, serious racers, or others simply cycling to keep fit.” The Velodrome played a key part in the development of triple Olympic champion Bradley Wiggins, who started racing on the track at the age of 12. He, like the rest of Team GB, will be seeking to make London 2012 a resounding success on the track and road, while hopefully managing to inspire a new generation of cycle fans in the process. www.savethevelodrome.com
BIKEBIZ OCTOBER 55
56 BIKEBIZ OCTOBER
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BIKE HUB | BIKEABILITY SCOTLAND
Boosting bikes in
Scotland Think Bike Hub is as geographically challenged as Barclays Cycle Hire in London? Well think again. Jonathon Harker talks with Cycling Scotland’s chief exec Ian Aitken about how the industry levy has helped Scottish kids benefit from Bikeability… IT’S ALL VERY well hearing pundits moaning about the youth of today sat in front of the TV, playing video games or bullying each other over the internet, but is anyone actually doing anything about it? Is there anyone giving the little blighters the skills they need to safely get out and about? Of course there is. It’s you, Mr and Mrs bike trade. In November last year, Ian Aitken, chief executive of Cycling Scotland – the national cycle promotion organisation for Scotland – announced that the Bike Hub industry levy was set to contribute £30,000 per annum for cycle training for children in Scotland. Bikeability – the National Cycle Training Standard – is one of the most valued cycling initiatives by the bike industry. And it’s no different north of the border, as Ian Aitken tells BikeBiz: “Bikeability Scotland is fundamental in preparing young people to use their bikes for getting around. It covers the stages from learning to ride, basic cycle control and
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Grame Obree helped launch Bikeability Scotland this year
junctions through to making journeys on-road, preparing every cyclist to use the road network.” But was it really such a big deal to consolidate cycle training both sides of the border? Aitken explains why it was: “Integrating the existing cycle training in Scotland with Bikeability means the scheme is more focused, bringing three existing levels into a unified scheme, which really helps spread the message that multi-level cycle training is really important, and we want to see as many children as possible doing all three stages.” Those three stages start with Level One – covering basic cycle control skills taught in a traffic-free environment. Level Two includes starting and ending and on-road journey, being aware of everything around you, positioning on the road, using junctions to turn right and left, using the Highway Code and recognising important signs. Level Three sees young riders learn the skills to tackle a wider variety of traffic conditions, deal with all types of road conditions and more challenging traffic situations. The course also covers dealing with hazards, making ‘on-themove’ risk assessments and planning routes for safer cycling. Bringing those three levels of formalised training to children in Scotland has all been made possible through the Bike Hub industry levy, as Aitken explains, bringing the training to a wider number of children than before: “Funding from the Bike Hub has been absolutely crucial in establishing Bikeability Scotland. The funding has helped support
additional staff positions to provide support for all local authorities in Scotland to develop their local Bikeability Scotland programmes. The cycle training officers play an integral role in helping more local authorities deliver more multi-level training.” Cycling Scotland itself provides additional funding for Bikeability Scotland, raising the profile of the scheme and supporting volunteering and the workforce that deliver the training, whether through training courses or other targeted support. The organisation also has a number of other initiatives to help children get on bicycles, of course, Aitken explains to BikeBiz, including the Give Me Cycle Space campaign, encouraging drivers to give children as much room as possible on the road to help parents feel confident about letting their children cycle to school. The creation of Bikeability Scotland combined with Give Me Cycle Space and all the other pro-cycling initiatives Cycling Scotland is running have come at a good time. Scottish cycling could hardly have a higher profile than it has at the moment, from the urban skills of YouTube sensation Danny MacAskill to Edinburgh-born Chris Hoy soon set to try for Olympic success again. With stars like those inspiring youngsters and Bikeability Scotland giving them the skills they need to get on the road to emulate their cycling heroes and heroines, there’s plenty of encouraging reasons for children to get out on their bikes.
“Funding from Bike Hub has been absolutely crucial in establishing Bikeability Scotland.”
BIKEBIZ OCTOBER 57
ACTSMART | CYCLE SHOW
Time to talk business The NEC-based Cycle Show will witness the launch of the new WorkRiders cycling to work programme and the unveiling of Cytech Retail Training; just two of the reasons why the cycle trade may want to head over to stand G23, writes the ACT... THE ACT IS heading to the NEC-set Cycle Show, running from September 29th to October 1st, with Cytech featuring strongly. The Cytech training and accreditation programme continues its national expansion, with record numbers attaining Cytech technical qualifications during the past 12 months. Despite economic pressures the cycle trade clearly appreciates the value of training as well as national promotion as a Cytech Accredited business to half a million consumers a month via The Cycling Experts business search. Cytech is owned by the industry with any surplus income re-invested in promotion and development to meet the trade’s needs and accordingly, Cycle Show will see the launch of Cytech Retail Training. The first stage of the Cytech Retail training and accreditation programme will be launched on Thursday September 29th at stand G23. A suite of retail training courses will be developed to compliment the long established Cytech Technical programme. The intention is to develop key retail skills for the outdoor pursuits market, complimented by sector specific training on relevant services and sales tools. All accreditations will be treated in the same manner as the Cytech Technical programme, with individuals and their employers recognised accordingly. Cytech Technical demonstrations will be provided by ATG throughout the show for trade and consumers; including topics such as suspension servicing and facing and chasing
OW STAND G23, CYCLE SH 60 BIKEBIZ OCTOBER
“Alongside free national promotion and the Experts Retail Community, Ride It Away retail finance has increased bicycle sales by 30 per cent this summer versus 2010.”
a bottom bracket. The demos are to help recruit more budding mechanics into the industry and also to educate the public about the benefits of choosing a shop with Cytech Accredited staff and specialist workshops. WORKRIDERS LAUNCHES WorkRiders, the new cycling to work programme, will have its first visit to the Cycle Show. WorkRiders is a totally free service for ACT members with no commissions, no administration fees and no costs. Non-ACT members pay just a five per cent administration fee on sales. WorkRiders is a different type of cycling to work provision aimed at empowering all independent retailers and brand owners to engage with their communities, increasing the number of employees cycling to work throughout the UK. Retailers benefit from the introduction of a simple payment card system, providing guaranteed payment at point of sale and funds received in as little as 24 hours with no fees for ACT members. With no retail margin erosion retailers can become more proactive with promotions targeted at specific employers and employees and low margin or clearance product is now an attractive proposition to develop cycling to work custom. All specialist retailers can become WorkRiders Authorised Retailers, registration is now live at www.workriders.co.uk. INCREASE SALES AND SAVE MONEY ACT’s partnership with ActSmart is generating an increasing number of sales development opportunities for IBDs. Alongside free national promotion and the forthcoming Experts Retail Community, the Ride it Away retail finance programme has increased bicycle sales by
over 30 per cent throughout the summer, versus 2010. Cost cutting is an essential part of business management in the current economy and ActSmart provides a range of services to cut your costs and save you time, never forgetting that quality of service is key. Autumn/Winter is the best time to address cost reductions and visiting us at Cycle Show is a great place to start. Don’t forget, Bronze membership is free.
See WorkRiders on the main stage to find out about the new cycling to work programme and how to develop your cycling community Thursday September 29th, from 12.15 to 12.45
For more information call ActSmart on
0845 618 7256 www.actsmart.biz
BIKEBIZ.COM
OUT AND ABOUT BEYOND CYCLING
Dipping a toe into sectors beyond cycling? BikeBiz provides the month’s news from related markets...
Outdoor trade readies for Stoneleigh Show
Warwickshire event to see increased numbers of exhibitors and visitors through its doors
By: Jonathon Harker ONE OF THE KEY dates in the Outdoor retail calendar – the Outdoor Trade Show – is taking place at the end of September at Stoneleigh Park, Warwickshire, with more exhibitors than ever. Now in its sixth year, the show has, at time of press, 132 exhibitors lined up for the 2011 show, which takes place from September 26th to 28th. Exhibitors this year include some names familiar to the bike trade, as well as plenty who aren’t. First time OTS exhibitors include Bergans of Norway, AltBerg and global brand Timberland. ActSmart and Anatom have returned in
2011 after a year away from OTS, while the roll call of returning brands upping their stand space include Karrimor Special Forces, Design Go, UKD and SealSkinz. Show organiser Marta Williams told BikeBiz: “We have already booked 132 exhibitors for this year so we will hope to grow visitor numbers as well.” Originally set up by the trade, for the trade, demand for the event has seen it grow from humble beginnings. Back in 2006 the Outdoor Trade Show had 46 exhibitors and 621 visitors. Last year’s successful show saw 120 exhibitors and 1,427 visitors. The OTS’ location has proved a key factor in the growing popularity of the show, according to Williams.
“Stoneleigh Park is a small venue so we’re able to keep costs down and pass that onto exhibitors. It’s a very cost effective show.” Marta Williams, OTCS
“The show has always been at Stoneleigh Park. There is a combination of factors to choose Stoneleigh Park – as a small venue we are able to keep costs down which are passed onto exhibitors making it a very cost effective show. “The location in the Midlands makes it very convenient for travelling and it is well served by road, rail and is close to Coventry and Birmingham airports. The staff at Stoneleigh Park are excellent and make the running of the exhibition go very smoothly, which has been praised by exhibitors and visitors.” Show organiser MCS can be contacted on 0161 980 7242. www.outdoortradeshow.com
Magellan sails back to the UK By: Jonathon Harker Global GPS brand Magellan has relaunched in the UK, bringing its range of handheld navigation devices to the outdoors trade. The rugged devices are pitched at all kinds of outdoor adventuring, from hiking and climbing to fishing, sailing
62 BIKEBIZ OCTOBER
and geocatching – an increasingly popular GPS treasure hunting game, for those not in the know. The waterproof range feature worldwide mapping, 3.2 megapixel cameras, altimetric barometers, electronic compasses and more. The devices are priced from £179.99 for the eXplorist GC, right the way up to
£499.99 for the eXplorist 710. The range also incorporates a Magellan iPhone ToughCase, compatible with the iPhone 3G and iPod touch. That entry-level model is a dedicated Geocaching GPS product, while the 710 (and 510 and 610) are pitched as complete outdoor GPS products. www.magellangps.com
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OUT AND ABOUT BEYOND CYCLING
NEWS IN BRIEF
Whitby brings new hydration system to OTS By: Jonathon Harker
NEW PRODUCTS
Distributor Whitby and Co will be showcasing the latest from its partner manufacturers at the Outdoor Trade Show, including new product from Geigerrig, Leatherman, Wenger, Princeton Tec and many more. As featured in August’s BikeBiz, Geigerrig’s award winning pressurised hydration pack – which squirts water rather than making the wearer suck from a water bladder – will appear at OTS as part of Whitby’s show offering, as will the Leatherman Wingman and Sidekicks – the first multi-tools from the company under £50. Both are designed to tackle multiple situations around the house, garden, workshop or the great outdoors. Wingman is a 14-tool offering, while Sidekick offers 15. Both are made from stainless steel and feature a range of knives, pliers, screwdrivers, can and bottle openers, files and wire cutters.
The early bird gets in cheap to festivals No sooner has the festival season finished, than the major players in the sector are offering early bird incentives for 2012. With no Glastonbury next year, competition for tickets is likely to be fierce for a place at a festival. Reading and Leeds, and V Festival are among those offering early bird tickets already.
Other product highlights brought to the OTS by Whitby and Co include the Wenger Ueli Steck knife. The result of a collaboration between Wenger and, erm, Ueli Steck, this specialist multi-functional tool is for climbers, hikers and backcountry skiers. Built to Steck’s own specifications, it has a titanium handle, as well as a suite of tools. If you’re going to the show you can also expect to see the Princeton Tec BOT kid’s headlamp, Helle Temagami knives and Whitby’s own Hand Warmer, released to retail in September ahead of the cold weather. Whitby is exhibiting on stand 66 at OTS. www.whitbyand co.co.uk
Wild swimming gathers pace Outdoors retailers might be wise to stock up on swimming gear in view of a growing craze for ‘wild swimming’. According to Sky News, membership of such clubs is booming in spite of Britain’s decidedly poor weather, possibly due to low costs and pushed by social media sites.
OTS and Tent show to merge A trade survey earlier this year revealed 80 per cent of retailers and manufacturers were in favour of a joint Outdoor Trade Show and Tent Show. The organisers have done just that, as from 2012. The combined show will take place at the popular Stoneleigh Park venue from September 10th to 13th 2012. For more on this year’s OTS show turn to page 62.
SMART TUBE
Outdoor sales rise in the US
BLUE DESERT is currently seeking a UK distributor for the likes of its Smart Tube, H2 bike and Cap 2 Go. Cap 2 Go is a specially shaped cap fitted with a caribener for easy transport of water bottles. Ideal for a wide variety of activites – camping, school bags, trails and many others. The Smart Tube is a drinking system for bottles, fitting any standard water bottle. The hands-free system is hygienic and an adaptor for wide mouth bottles is also available.
According to the Outdoor Industry Association, Outdoor product sales in August were up by 7.6 per cent in the United States, despite the continued tough economic climate and the disruption caused by Hurrican Irene. Outdoor product sales for the four weeks ending August 27th 2011 rose to $900.8 million, going by the OIA VantagePoint monthly trend report for the month. Outdoor footwear was one of the main winners, growing by over 21 per cent to $192.3 million.
HEAVY DUTY LED SAFETY LIGHT WITH APPLICATIONS in a variety of markets, the B Seen Heavy Duty Safety Light can be used as a warning light, rescue beacon, to mark an area beacon-style or even for traffic control. Available in red, blue, yellow or white the product – pitched as a reusable beacon – has batteries that provide up to 100 hours of operation and is shock, vibration and water resistant. It fits any metal surface using a powerful magnet and can be attached to clothing, packs, high vis and life jackets with a
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carabiner. The B Seen light also has ten flash modes including blinking, rotating and SOS and even floats. The product is supplied to UK retailers via Gates Green Imports which can be contacted on 01342 458099 or info@gatesgreenimports.com.
Wenger makes sweet music...with a knife Knife manufacturer Wenger added an unusual function for its Giant Swiss Army Knife. Working with sound designer and composer Roger Lima of WhiteNoise Lab, Wenger launched a music video featuring its Giant Swiss Army Knife as the sole musical instrument. On YouTube the ‘Giant Swiss Army Knife Beats’ video has scored over 26,000 views. The tune is played out using the knife’s 87 implements and 141 functions.
BIKEBIZ OCTOBER 63
PEOPLE | RECRUITMENT Send your recruitment news to
mark.sutton@intentmedia.co.uk
Roman climbs aboard the Lifeboat n LIFEBOAT EVENTS Organisers of Dealer and Press Camp Lifeboat Events, has added ROBERT ROMAN to its team. Assuming the role of sales manager, Roman will also have account management responsibilities ahead of the 2012 instalments of the series. “We are thrilled to have Robert on the team,” said Lance Camisasca, president of Lifeboat Events. “Robert, who worked in exhibitor sales while at Interbike, understands our events and our goals. I got to know Robert during our time together at Interbike, where we spent eight years working side by side. I knew when I launched this company that he belonged in the ‘Lifeboat’.” Roman will spearhead Lifeboat’s 2012 exhibiting partner programs for Urban PressCamp, PressCamp and DealerCamp.
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Camisasca said DealerCamp will return to Park City in 2012 on July 24th to 26th, with the other events dates to be confirmed soon. n ISPO BIKE A newly created position heading up German bike show ISPO Bike has been filled by EVA SCHLANGENOTTO. Her tasks will include the conceptual direction and preparation of the trade show. Assisted by long-term ISPO team, who have been producing trade shows in the sports business for many years. For more information on the bicycle trade show, visit ispo.com/bike
Robert Roman
n PRIVATEER Following a successful first few issues, Privateer has hired former MBR writer ANDY WATERMAN who assumes the deputy editor role.
BIKEBIZ.COM
PEOPLE | RECRUITMENT
l Schlangenotto fills new role for German bike show ISPO Bike l Waterman rides into Privateer deputy editor role l Whale wins Walkers rep job l Claire Whittaker succeeded by Sabrine Skiker at ETRA
"Privateer magazine has been extremely well received and thanks to our growing army of retailers and a steadily expanding subscription list, we are now selling out of each issue of Privateer," stated editor Tym Manley. Waterman, having spent six years at MBR, told BikeBiz: "When the opportunity to join Tym and the Privateer team arose I jumped at it. I canâ&#x20AC;&#x2122;t wait to start. To describe it as a dream job would be an understatement. So many aspects of the mountain biking experience go unreported in mainstream MTB mags, so to be given the opportunity to delve deeper than the obvious, in a package that looks as good as Privateer, is going to be a real privilege." n WALKERS CYCLES ALEX WHALE has been appointed to oversee sales representative
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duties on behalf of Walkers Cycles in the Gloucestershire, Birmingham, Worcestershire and Hertfordshire areas, as well as covering Wales. Having worked for Hot Wheels (now CSG UK), Raleigh and more recently Dawes, Whale has spent over 15 years working within the bicycle business. n ETRA Claire Whittaker, who has been working as an assistant to ETRA secretary general Annick Roetynck, is moving on as of the end of September, taking a role with the European Commission as directorate general for Mobility and Transport. Whittaker will be succeeded by SABRINE SKIKER, a French national who has previously held a role within the European Commissionâ&#x20AC;&#x2122;s energy and transport department.
Alex Whale
BIKEBIZ OCTOBER 65
RETAIL ONLY
The trade’s guide to sourcing stock, up-and-coming IBDs and the very latest products
RETAIL COMMENT
AND I’M SPENT. Bank holidays leaping straight into Eurobike, returning to the BikeBiz Bible, merged with the print deadline of this very magazine – it’s been a busy one. No rest for the wicked, however, just a week down the line the Outdoors Show, Cycle Show and the BikeBiz Awards hit, among other things scribbled into a well-thumbed diary. We will, of course, have coverage from each, which will hopefully be handy if your diary is anything like ours at this time of year. Admittedly, a hectic schedule has thrown me slightly out of touch on what’s gone on in the rest of the industry in the past month, so while I’m playing catch up, let me fill this space with a few highlights from Friedrichshafen to be aware of in the coming year. BIGFISH (p28): Quick release clamps are fine, but buttons are better. Introducing these to the new ‘Line’ bike and retrofitting to the original, Bigfish have cut shop floor demo times. CLARKS CYCLE SYSTEMS (p23): Few would have claimed to have had near 60 new products on their stand. Clarks did, however, as well as a new BMX specific, pocket-money
“Admittedly, a hectic schedule has thrown me slightly out of touch - so here are a few Eurobike highlights...” components brand dubbed C4. This entirely separate entity offers brakes and gyros, grips and also told BikeBiz of cranks in pedals in the design stages. ELECTRA (p23): Though retaining some Electra flare, the brand has released a mainstream line of leisure bikes in what it confesses is an area for sustained expansion for the firm. BikeBiz will soon carry an interview with the brand, so keep your eyes peeled for that. KOGA (p19): Scooping a gold award for its WorldTraveller 29er and introducing an online custom build service, Koga can offer customers a tailored build from the tyres upwards, all while tracking weight and price. I recommend logging on to see this service for yourself. OSPREY (p27): I have to confess to using a Raptor 10 pack around the woods lately and highly recommend it. That, however, isn’t the reason I’ve flagged Osprey as a highlight. Aside from having a comprehensive range for all sectors, this firm has some genuinely innovative ideas going into its packs, from rigid bladders and magnetic hose fasteners, to detachable backpack straps for business types looking for a cycling-compatible briefcase. WELDTITE (p24): Another demonstration that screamed ‘why has nobody done this before’. Look out for Weldtite’s new detachable workshop stand component that is about to make mechanic’s lives a heck of a lot easier. Mark.Sutton@intentmedia.co.uk
IN THIS MONTH’S ISSUE NEW PRODUCTS
68
Dare 2b’s latest collection of clothing is among the highlights in our regular new product feature
DEALER PROFILE: CYCLEHEAVEN
71
BikeBiz heads up to York to speak with two shop-strong Cycleheaven, following its latest opening
ROAD SECTOR GUIDE
75
The latest lightweight frames are covered in our guide, alongside helmets and other road paraphernalia
PRODUCTS | NEW RELEASES
New gear
In this month’s look at the latest products to hit the market, BikeBiz features Dare 2b’s fresh clothing line-up, a new wheelset from American Classic and much more...
XML lights MOUNTAIN BIKE light battery spare supplier MTB Batteries has begun importing XML lights, which use the latest technology, utilising a single Cree T6 high-power LED. Delivering a claimed 1,000 lumens over three straight hours on high output, the light also has a medium, low and flash setting, should you be in the saddle through the night. Coming with a discreet Lithium Ion battery pack with circuit protection, the head unit can be removed from the battery and plugged into a mains charger.
MTB Batteries 07527 508273 The head unit will indicate to the rider what power remains via the illuminated on/off button that simply glows green and red. The head unit is machined in all the right places to assist heat disapation. Helmet bands, o-rings and a water-resistant battery pouch with two straps to secure to the bike frame are included in the package. Trade accounts with MTB Batteries are available and the unit costs just £67 at retail. See mtbbatteries.co.uk for more information on XML Lights.
American Classic magnesium wheelset FOR 2012, American Classic continues the development of magnesium wheels, pushed through by advocate, company president and engineer Bill Shook. The material, chosen for its light weight, strength and ductility. Lighter than aluminium and more resistant to impacts than carbon fibre, the material naturally dampens vibration, even countering high-frequency vibration from typically smooth road surfaces. Bent into shape in a method developed by Shook, the 2012 wheelsets come in at just 1,107
Dare 2b garments DARE2B HAS a much-expanded catalogue coming into the winter season and is on the lookout for independent retailers to carry stock across the UK. Based around feedback from the market, the firm has developed a number of new goods at very reasonable prices, including the £45 Turbulant Windshell for men and Blown Away women’s design. The garment takes note of the trend for versatile and stretchy fabrics, all while combining a tough water repellent Teflon coat, mesh overlays for ventilation and stretch bound
Oxford hand pumps OXFORD PRODUCTS' new catalogue features three new hand pumps, costing £9.99, £10.69 and £40.99. Each is supplied with a handy plastic frame mount, which fixes onto any frame with bottle cage mounts. The most expensive of the trio, the Road CNC Telescopic, is a Presta only, CNC machined pocket size pump ideal for those not wanting to lug around a large unit to achieve a high PSI output. The cyclist on a budget doesn’t do bad for a shade under, or over £10. For £10.69, Oxford's
68 BIKEBIZ OCTOBER
Eurobike 01332 774796
grams for the £799 wheelset and also in a tubeless road build, retailing for £750 and hitting the scales at 1,170 grams. The builds use American Classic’s unique hub internals. The tubeless wheelset will be simple enough to work with thanks to a pre-installed inner AC fiber tape layer and outer AC honey-coloured double tape layer. Simply add a tubeless ready tyre and pump liquid sealant in via the included AC tubeless valves. The wheels should land with UK distributor Eurobike in January.
Direct 0161 749 1348 cuffs. What’s more, the garment packs down to a handy small ball which can be stuffed into an accompanying sack. The line extends to higher price points too and for £100, the Fullburst jacket comes packed with clever outdoorsy tech and flourescent colours. Made with Ared V02 20,000 stretch fabric, the garment provides protection against foul weather, as well as incorporating reflective piping and detail for greater visibility on the roads.
Oxford Products 01993 862 300 hand pump opens out into a mini track pump with foldable pedestal and retractable eight-inch hose inside the barrel. For just a penny under a tenner, customers can take away a Schrader and Presta valve compatible unit with an alloy barrel, alloy thumb lock, a fold out handle, carriage bracket and other clever features. Oxford Products will be at the Birmingham Cycle Show later this month where dealers will be able to meet representatives and discuss stocking product.
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70 BIKEBIZ OCTOBER
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IBD | PROFILE
Cycle Heaven
The first bike shop in a rail station? Owners: Andy Shrimpton and Piers Maffett Locations: Bishopthorpe Road York and York Railway Station
Established: 1993 Telephone: 01904 636578 / 622701 Web: www.cycle-heaven.co.uk
Email: info@cycle-heaven.co.uk Opening times: Seven days a week
Cycle Heaven scored the enviable coup of setting up its second shop within the busy York Rail Station. Jonathon Harker speaks to co-owner Andy Shrimpton to find out how he snapped up the prime location and how he keeps the business on the right tracks… How did you get to open a store in York Station? There must have been plenty of competition… The usual way – saw the sign, made the enquiries, put together the business plan, got the finance sorted… There were some other interested parties from the bike world, but the landlord liked our offering – based I believe, on a sound business case and a strong local reputation. And it’s a first for a bike shop? Your readers can advise on that. I think that there are shops adjacent to, very near, or underneath stations etc, but not actually inside one I believe. Do you think it will start off a trend across the country? If by that, you mean railway companies looking to promote cycling to and from stations, I think the trend has already started. There are lots of different projects around the country – such as the Brompton Dock in Guildford. They are not so keen on bikes on trains, which is why they are promoting good cycle parking and other amenities such as long term
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hire, at either end of a train journey. Aside from commuters, does the shop attract any other types of cyclists? Tourists for cycle hire, cycle-tourists, and locals who live close by. How’s business for your other shop in York? Steady, but fine considering the recession. I get a feeling that it’s tightening it’s grip and that times are harder for people than they were a year ago. What are your biggest challenges ahead? In the short term, the continuing recession and increased local competition are challenges. Long term, it will be fundamental structural changes to the industry driven by technological change. The implications of web2 technology are still playing themselves out meaning we all have to be much more flexible in every aspect of our business. I don’t see life getting any easier for independent retailers in the future. Do you run any special events in either of the stores? From time-to-time we run open evenings
Cycle Heaven’s York Railway Station store caters for commuters, cycle tourists, cycle hire customers and to locals
focused on our core customer groups or product areas – which are generally commuter/utility oriented. What trade shows do you go to? I really try to avoid them. I especially dislike the in-house shows, which I feel are usually disappointing. I would make an exception for Zyro which is very well run, with a very high standard of hospitality. But even there I’d probably not go if it wasn’t just down the road! With any show, I’d attend if I felt there was matter that I needed to discuss that concerned overall business strategy – like taking on a new bike brand or going into a major new product area. Otherwise, I feel that it’s the business of my staff to engage with the product – so they get to go. What do you think 2012 has in store for cycle dealers? Generally speaking, a tougher trading environment. But there are always plenty of local opportunities out there. I feel that you always have to question your own business model and its sources of competitiveness and sustainability.
BIKEBIZ OCTOBER 71
CRUISER
FRONT
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NIGHT OWL 3i LADIES’ / BLUE FADE / 3-SPEED
TOWNIE
AMSTERDAM
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TOWNIE BALLOON 8D MEN’S / NAVY / 8-SPEED
AMSTERDAM GIRARD 3i LADIES’ / MADONNA / 3-SPEED
TICINO
TICINO 20D MEN’S / BLACK / 20-SPEED
ELECTRA Bicycles supplied in the the UK by SURF SALES 01303 850553
sales@surf-sales.com
www.surf-sales.com
www.electrabikes.co.uk
www.electrabike.com
GOOD LUCK TO ALL BIKE BIZ AWARD NOMINEES
SECTOR GUIDE | ROAD BIKES AND ACCESSORIES
The weight is
over
With a focus on lightness, stiffness and looks, the road bike market is even more competitive than its riders. Jonathon Harker looks at bikes and accessories in the sector…
Zyro THE TEC-TICAL (SRP £79.99) is the most technically advanced helmet in the Abus range. Featuring multi shell in-mould for durable fusion of the multi piece outer shell and EPS shock absorbing material, it’s lightweight (290g for 54-58cm) and ventilated with 14 inlets and nine outlets. Ergofit is Altura’s flagship road range, including winter wear for high intensity use. Products are constructed in a multi panel pre-shaped design, sculpted to fit in the riding position, using high quality fabrics, in a range with everything riders need for those winter months without compromising performance. The women’s Synergy range similarly features pre-shaped panel designs and high quality fabrics for unrivalled fit and protection. Ashima’s Aero Shoes are available in Aero Shoe/Pro-Carbon – Shimano or Aero Shoe/Pro-G – Shimano from £19.99, with ‘Air-Flow’ cooling and a wear dot indicator, so you know when to replace the pads. Bryton’s Rider 35T (SRP £209.99) is a GPS-based, customisable training computer for tracking and analysing rides, ideal for all
levels of cyclists, while CamelBak’s Podium Big Chill (£14.99) says it has the largest fluid capacity of any insulated bottle of the market at 750ml. CatEye’s V Series of cycle computers have options at £99.99 and £124.99 for wireless devices, plus lights – including the Rapid 1 front and rear for £29.99. Minoura’s Smart Phone Holder (SRP £24.99) helps road riders make use of smartphones while on two wheels. MKS’ MM Cube EZY clipless features a tough alloy body and strong clip-in system (SRP £99.99) while Panaracer’s Race A tyre supersedes the popular ECO3. Zyro also supplies Prologo saddles, including the Zero Nack (SRP £149.99), a flat shaped saddle ideal for racing cyclists. Tifosi offers road riders the likes of the High Speed Red Fototec (SRP £69.99), ideal for when the sun is at its strongest, and the Light Night Fototec (SRP £69.99), pitched as perfect for protection from dawn to dusk. Finally, Zefal’s Carbon Cage (SRP £34.99) keeps those bottles safely stowed and Air Profil LL (SRP £24.99) inflates tyres to a higher pressure than a mini pump. Zyro: 01845 521700
>>> Celebrating its 10th year, the UK’s leading Cycle Show heads to NEC, Birmingham on 29 Sep - 2 October 2011. BIKEBIZ.COM
Register for your FREE trade pass at www.cycleshow.co.uk/register for more information’ BIKEBIZ OCTOBER 75
SECTOR GUIDE | ROAD BIKES AND ACCESSORIES >>>
CSG UK Chicken Cyclekit PROVIDING Italian flare, Cinelli’s 2012 range starts with entry-level model Cinelli Experience, the Veloce group remaining at £999.99 for the C2W bracket. All models have a strong GP for stockists and the MASH range of fixie frames and bikes lead the alloy and steel range. It’s only the second year Deda Strada has made own-branded frames but it is hoped 2012 will see it exceed sales expectations again. It now includes an electronic compatible Assoluto RC frameset (£1,699.99). Strong margin and an exclusive dealer network make this a must-stock range. Tifosi is introducing the full carbon Tifosi Corsa – a new model for this winter. The Tifosi Corsa is a full carbon frameset which
Cube THE CURRENT portfolio consists of 170 different mountain bikes, racing, cross, triathlon, and e-bikes. The Cube Litening is among the highlights, and in 2012 the all-new Litening Super HPC frame promises to be more comfortable as well as being lighter without losing stiffness. A further 150g have been shaved off last season’s version – making the frame 860g on the scales. Aluminium parts have been ditched and the flattened top tube and seat stays have been made thinner to make the SHPC frame more comfortable. Classic gear systems or the brand new electronic Shimano Ultegra Di2 can be fitted, with a special plate for the frame openings allowing for easy cable installation. The CSL Evo carbon fibre fork matches the frame and weights only 320g. The Agree Di2 is another top-of-the line highlight from the range. As the name spells out, it uses the brand new Shimano Ultegra Di2. The monocoque construction of the AGREE GTC using twin mould technology guarantees even layer structure and prevents dangerous
76 BIKEBIZ OCTOBER
uniquely has eyelets and clearance for a rack and mudguards. Available in white and black, the frameset SRP is £1,139.99 and complete bike is £1,924.99. This is in addition to the ever popular CK7 Audax model, CK1 Cyclo cross frame and Strada fixed model. Huge GP for a modest stocking in order. For components, Selle Italia is now making an SLR version of the bestselling Max Flite called the Max SLR Gel Flow. Based on the SLR shape, the Max SLR is 145W*275L but weighs just 270g, ideal for sportif and audax riding. The Monolink seatpost and saddle range has also been increased, featuring a new alu seat post and Combi package which includes a Monolink seatpost and saddle at a reduced price. Chicken Cyclekit: 01525 381347 www.chickenb2b.co.uk
2012 SEES the introduction of the Super Six Evo to Cannondale’s elite road range. As raced on by the Liquigas team in the TdF, Cannondale’s latest weighs a mere 695 grams for the Ultimate 56cm frame, making it the lightest frame ever tested at Zedler Farradtechnik in Germany. Cannondale has also re-designed old favourite CAAD8. More in line with the CAAD10, and with BB30 on the Tiagra and 105 models, customers can have a piece (or frame’s worth) of CAAD10 technology, at the price of the CAAD8, within the cycle to work bracket. Cannondale’s new helmets cater for every rider, from the urban commuter to the mountain masters and road grand tourer. Three ‘standard’ technologies feature in every helmet – a nylon Embedded Chassis, Dual-EPS foam and the proprietary Occipital Fit system. Top tier helmet models also feature a fourth technology – Exo-Alloy reinforcements, allowing bigger venting on each helmet
for better airflow, and no loss of protection. SI alloy bridges span critical intersections to simultaneously boost helmet strength and cooling. The new helmet models range from £29.99 to £79.99, from the rangetopping Teramo Road Helmet, through to the Ryker (MTB), Radius (Urban) and Quick (Recreation) models, to meet the demands of today’s cyclists, at all levels. The GTR flagship Carbon Elite now includes a high modulus ‘FOC Ultra’ carbon frame, tapered head-tube and BB30 bottom bracket. The tech trickles down into the alloy range with FOC Ultra carbon forks featuring on the series 1 and 2 models. The series 1 and 2 also feature a new frame for 2012, comprising of GT’s Speed metal alloy and featuring molecularly aligned forged elements in the drop-outs, bottom bracket and tapered head-tube. Packed with tech and with an emphasis on stiffness and durability, and low weight of course, models range from £599.99 for the series 5 through to £1699.99 for the Carbon Elite. CSG UK: 01202 732288
folding on the inside of the frame. At the same time the proportion of resin is kept to a necessary minimum, reducing weight. The HPC helmets are also new for 2012. Easily adjustable with one hand, the helmets weight about 270g with 27 strategically placed vents for cooling and air circulation. The line-up also features Fid lock magnetic chin closure, removable visor, in-mould micro shell and composite internal reinforcement skeleton against impacts. They are available in four colours: Blackline, Teamline, WLS and Limited. Cube: +31 (0)10 – 3403 502
>>> BIKEBIZ.COM
KOGA IS PROUD TO SUPPORT THE
BikeBiz Awards!
GOT WHAT IT TAKES? WANT MORE SALES IN TOP BIKE BRANDS? Looking for a premium brand that distincts itself from traditional top brands? Are you passionate about bikes and able to sell quality, style, integrity and individuality? Then you should talk to Koga. Creators of the WorldTraveller, Randonneur and Signature Custom order bikes - all benchmarks in the touring / trekking sector. Step up to the mark and become a Koga retail partner. Contact David Stainthorpe 07834 452680 or email: d.stainthorpe@koga.com
www.koga.com www.koga-signature.com
78 BIKEBIZ OCTOBER
BIKEBIZ.COM
SECTOR GUIDE | ROAD BIKES AND ACCESSORIES >>> 2pure THE 2011 IBIS Silk SL uses a refined layup of high modulus carbon fibre, fine tuning prior year’s weight savings and gain in strength. The carbon fibre headcups keep the weight down, resulting in a 58cm frame weight of about 2.2 lbs. The Silk SL is stiff but smooth in the riding, with the responsiveness of a large tube aluminium bike combined with the suppleness of a Ti frame. The Silk SL can survive a 900 pound frontal impact (at the front axle) before a failure of the down tube, which is stronger than many full-suspension mountain bikes, we’re told. The understated graphics package is pitched
as a refreshing change in a world of gaudy team replicas too. 2pure also supplies Paceline Chamois Butt’r cream to the trade – an option for cyclists who use a lubricant to improve their riding comfort. It also comes in Eurostyle for riders who like that cooling, soothing tingle. Lizard Skins DSP Race Tape is available as well - it’s the tape of choice for Team VacansOleil. At 50 grams per set including end plus it’s the lightest tape on the market. The tape is available in red, white, black and grey. Weight conscious riders may also be interested in Feedback Sports Alpine digital Scales – an essential for weighing bikes and components. 2pure: 0844 811 2001
Extra THE RACEROCKET HPX is specifically designed for road bikes. It’s long, slim and has a narrow barrel and longer stroke that inflates to 160psi with ease. An extendable hose takes the stress off the valve stem and the small size fits into a pocket, if the rider has one handy. Hutchinson Fusion 3 tubeless tyres feature a three-compound tread to optimise durability, acceleration and cornering grip. The 700x23 tyres feature Kevlar-Protech anti-puncture reinforcement and have an enhanced all-weather performance as well as enhanced durability with a thermoplastic reinforced tread compound. The Fizik brand has a range of saddles that take into account the finer
Fisher Outdoor Leisure FISHER OUTDOOR is the exclusive UK distributor for LOOK road bikes. From the carbon entry-level LOOK 566 to the award-winning, range-topping and multi Vuelta a Espana stage winning LOOK 695, the aspirational French brand offers exclusivity with premium build and ride quality. New for 2012, LOOK road bikes
are also available as complete bikes as well as frame only options. SRAM road group sets are familiar to the higher echelons of pro cycling and were used in the 2011 Giro d’Italia by one Alberto Contador, using the entrylevel SRAM Apex gearing, to help him compete in the steep, high mountains. A host of new colours have recently been announced – including the Red Black and Apex White – so colour coding a bike is now also easier than ever. Red
Black is available from July and Apex White will be available in August. For clothing, Santini offers a high level of technical performance matched with looks and durability. The autumn/winter collection, now ready to order, features the likes of the new Feel H20 jacket, made of high stretch and water resistant Soft Shell with an internal windproof application (RRP £194.99). Meanwhile the new Kines jacket is ideal for changeable days, made from TK Fabric, is
details of road riders. The ability to flex the spine varies depending on fitness, among other factors. With that in mind, the Kurve Snake is pitched at those with more flexibility who bend to a greater degree at the lower part of the spine, in which position the sit bones manage most of the body’s weight with a little pressure on the all-important genital area. The Kurve Chameleon, meanwhile, is aimed at those with an ‘in-between spine’, while the Kurve Bull is for cyclists with a rigid spine and less flexibility who may find it tougher to accomplish the high performance cycling position. Also available via Extra at the Swissstop Flash Pro brake pads to fir Shimano Dura Ace, Ultegra, 105, SRAM and TRP. Extra: orders@extrauk.co.uk
super lightweight and windproof, all £89.99 RRP. Fisher Outdoor also distributes the entire SRAM and Zipp wheel and component range exclusively in the UK. The award-winning Zipp 303 has proven that lightweight wheelsets can withstand the toughest of conditions of the cobbled classics. Full details are available from territory account managers or at the site below: Fisher Outdoor Leisure: www.fisherb2b.co.uk
>>> BIKEBIZ.COM
BIKEBIZ OCTOBER 79
SECTOR GUIDE | ROAD BIKES AND ACCESSORIES >>> Madison MADISON’S BIKE offering includes the likes of Ridgeback, Saracen and Genesis, the latter offering the brand new Flyer Classic for 2012. This geared version of the Flyer uses downtube shifters to keep the same clean and classic aesthetic, but essentially making the ride a bit easier for those wanting, or needing, gears in their life. Shimano’s reliable downtube shifters are easy to repair and very reliable, mainly used for long haul touring bikes but still appropriate for a low maintenance geared ride around the city. The new Selle San Marco Concor R (for racing) is the latest for the range that first introduced in 1978. Handmade in Italy, the Concor-R takes the waved profile that helped make the original Concor famous in cycle
Raleigh RALEIGH UK has been launching its 2012 road bike range at selected stage finishes of the Tour of Britain, where Raleigh’s professional road team has been competing. Attendees would have seen the brand’s latest road bikes from the successful SP Carbon series, which are being raced by Team Raleigh professionals, and the SP Carbon Race model that was voted in the final four of Cycling Plus Road Bike of the Year 2011. The SP Carbon Race model features a carbon frame with integral cable routing for a full Shimano Ultegra groupset. It’s
competition and refines the design further. Cutting-edge materials and over 24 months of painstaking design have gone into the saddle, we’re told, to create the super lightweight high performance Concor. The Carbon FX is the pro choice with grand tour stage wins. It features a comfort-tuned carbon fibrereinforced hull and a seamless microfeel cover for an ideal mixture of durability, comfort and breathability. The racing Xsilite uses custom alloy titanium rails for the optimum balance of weight and durability. Finally, the Protek is a MTB/CC version with Xsilite rails and silicon injected reinforcement in key areas. The Carbon FX weighs 160 grams and has a £134.99 RRP, while the Xsilite is 190 grams and retails at £99.99. Madison: sales@madison.co.uk
now finished in a stealth matt black with silver and red highlights to match wheel and saddle components for an RRP of £1,900. Raleigh helmets will be available from February 2012. Brand new for 2011, the RSP Road Range includes components and accessories suitable for road cyclists of any age and standard. All RSP parts offer high performance as well as value for money and great dealer margins, according to Raleigh. Designed in the UK, the range is undergoing continual development and 2012 sees the brand introduce full carbon fibre saddles, seatposts, carbon wrap bars and an interesting ‘BB30 to Shimano’ adaptor. Raleigh: 0800 096 9060
Moore Large THE VELO SENSO Miles saddle is available in three colours and men and women versions. With crossbow suspension and honeycomb gel, it’s comfortable, and retails at £43.99 (men’s version) and £31.99 (women’s). Jagwire’s coloured Cable Kits look good and are estimated to be 30 per cent lighter than standard models, with clever detailing coming with enough cable to fit most bikes and all the necessary connectors. They’re also easy to install and are very keenly priced to boot. The Racer brake/gear kits retail at £32.49 and multi-purpose Hyper brake/gear kits retail at £17.99. Kenda’s Kadence is its newest entrylevel training and road enthusiast tyre. Available in five colours, it features R2C rubber compound paired with 60tpi casing for the best blend of performance and affordability, all for £21.99. Forme’s new 2012 models include the Comp 1 which is equipped with
Ultegra Groupset, Easton EA70 wheelset and finish componentry and retails at £2,000. Meanwhile, Forme’s Thorpe range is designed to offer the perfect balance between high performance and comfort. Providing torsional rigidity without sacrificing vertical give, the Thorpe frames feature an 11/8-inch to 11/2-inch tapered head tube and steerer, allowing for more precise steering when descending as well as improved power transfer when jumping out of corners and launching powerful attacks. Barracuda also has a number of new offerings for 2012, including the 24inch Blackfin Sprat – a junior road bike for £254.95 RRP. The Blackfin Minnow is a 24-inch Junior road bike (RRP £359.95) while the Blackfin is a 700c adult road bike retailing at £379.95. For more information on the range contact one of ML’s area managers or enquire at the email address below. Moore Large: sales@moorelarge.co.uk
Rapha RAPHA’S PRO Team Cross Kit 2011 is now available. Developed in collaboration with the US-based Rapha-Focus pro team, Rapha has introduced two new performance products for high-intensity cross racing. Using the same fabrics and components as the road racing Pro Team collection, the Pro Team Cross pieces are cut and constructed for the demands of cyclocross competition. The products feature Rapha logos and distinctive candystripe livery. The Pro Team Cross Collection consists of a Pro Team Cross Jersey, Pro Team Cross Bib Shorts and Long Sleeve Cross Jersey. Rapha: www.rapha.cc
80 BIKEBIZ OCTOBER
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LETTERS | YOUR SAY
Mail to: Saxon House, 6A St. Andrews Street, Hertford, Hertfordshire SG14 1JA
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STAR LETTER
BikeBiz is keen to publish your opinions, whether they’re from letters, emails or via BikeBiz.com...
Geographically challenged How does he do it? Mystery Shopper manages to incur the wrath of another local bike shop… Dear BikeBiz, As a bike shop/industry veteran and avid reader of BikeBiz I look forward to receiving your publication each month, I particularly enjoy the mystery shopper article and always seek it out first to see if I or any of my former colleagues have been visited/scored/damned. Since moving from London recently where I have enjoyed 16 years of working in fairly high profile bike shops (Evans, Action Bikes, Cycle Surgery etc.) to sleepy North Norfolk to manage Fatbirds (formerly Fatbirds Don't Fly) in Hunstanton, I had given up hope that Mystery Shopper would ever sharpen his/her pencil and tell the cycling world about the slightly cockney and utterly fabulous bicycle expert that provides such great customer service! To my amazement I opened this months BikeBiz to page 12/13 as usual and found that the Mystery Shopper had been to my little corner of England, hooray...then the horror, we had been omitted from the article. I am genuinely gutted, Fatbirds is easily the
best 'proper' bike shop in North Norfolk in my opinion, we are one of the few stores, possibly the only store in the UK that specialise in titanium road bikes, we offer a free full fitting service, consultation and 'final fit' to every customer that comes to the store as well as the usual after sales care and servicing. 90 per cent of the bikes we sell are custom built titanium and our key brands are Van Nicholas, Sabbath, Kinesis and Lynskey. We also stock Merida, Bottecchia, Guerciotti, Cinelli, Orange, Tifosi, Ambrosio and Pro-lite. We generally have 30-40 custom built titanium bikes ready to view/test ride in store as well as 40-50 more general off the peg bikes including leisure, hybrid, fitness/commuter and mountain bikes. We currently cater for all except children, which we leave to Halfords in Kings Lynn! We pride ourselves in our old school bike shop service, we show the spring classics and grand tours on a big screen in our 'bored wives and girlfriends holding area', complete with
It may be time for Mystery Shopper to invest in sat nav...
free coffee, comfy sofa, magazines etc.) and offer informal bike rides twice a week in the summer around the stunning local area. The new owner and I have worked very hard over the last year to make Fatbirds a 'real bike shop' and our customers have given us some very positive feedback, I can only assume that we have been ignored because Mystery Shopper was in the area on a Sunday, our ethos is that we close on Sunday because we love to ride too, or is it that the former owner and founder of Fatbirds has previously upset Mystery Shopper? the fact that A E Wallis (known locally for its washing machine repairs) was found at the dark end of the tiniest village high street in Heacham is very frustrating considering we are a large store on the A149, the only 'busy' road for miles. I hope this doesn't read back like a rant, I'll continue to read and enjoy BikeBiz regardless, If you ever fancy doing a piece on a growing bike shop with a twist you know where to come, just don't place Mystery Shopper in charge of the Satnav!
RESPONSE IT’S A FAIR cop, ‘guv. Mystery Shopper might be pretty good at putting bike shops to the test, but his sense of direction leaves a lot to be desired. He is notoriously poor at finding his way to the office kitchen to use the kettle, for example. As recompense for Mystery Shopper’s lack of GPS awareness we’re sending you the Star Letter prize.
Star Letter Whether it’s a hand-written, sentthrough-the-post letter, email or a comment made on the BikeBiz forum, the best letter of the month wins a prize from Oxford Products. This month the lucky winner will receive the Ultra Torch 9. Info: l Waterproof Front headlight l Anti-shock switch nonslip structure l Quick release Jubilee clip suits 31.6mm handle bars l Batteries included
BIKEBIZ.COM
BIKEBIZ OCTOBER 83
in association with
The new BikeBiz Bible is out now, providing the industry with a must-have guide to the UK’s retailers, distributors, manufacturers and related businesses. If you’d like to find out more, contact Carly Bailey on 01992 535647 or email Carly.Bailey@intentmedia.co.uk The BikeBiz Bible will also be available online. Visit www.bikebiz.co.uk.
2PURE Unit 2A, Unit 3A, Kirkliston Tel: 0131 448 2884 Web: www.2pure.co.uk
2X2 Unit 6, Hall End Business Park Dordon, Tamworth, Staffs. B78 1SX Tel: 01827 331099 Web: www.2x2worldwide.com
AARON BERRY (FAT SPANNER) Tel: 07966 401165 Web: www.fatspannerworld.com BM7 DISPLAYS Unit 7, Metro Centre, Toutley Road Wokingham, Berkshire. RG41 1QW Tel +0118 977 2814 Web: www.bm7displays.com BOHLE UK LTD Schwalbe Centre Hortonwood 30, Telford, Shropshire. TF1 7ET Tel: 01952602680 Web: www.schwalbe.co.uk BUA SPORTS LTD Sandyford Office Centre 17 Corrig Road, Sandyford, Dublin 18. ROI. Tel: +353879978859 Web: www.buasports.com
BUFFERA LTD Cranborne House, Cranbourne Road, Potters Bar Herts.. EN6 3JN Tel: 01920460754 Web: www.buffwear.co.uk
C3 PRODUCTS LTD Web: www.c3products.com Tel: 0754 564 2931
THE ESSENTIAL GUIDE TO RETAILERS, SUPPLIERS AND SERVICES WITHIN THE CYCLE TRADE
CARRADICE OF NELSON LTD Westmoreland Works St. Mary's Street, Nelson Lancashire, BB9 7BA Tel: 01282615886 Web: www.carradice.co.uk CHICKEN, RJ & SONS LTD Unit B2, Cherrycourt Way Leighton Buzzard, Bedfordshire. LU7 4UH Tel: 01525381347 Web: www.chickenb2b.co.uk
CHOCOLATE DISTRIBUTION LTD 2 Flint Cottages Oxford Road, Stokenchurch Bucks, HP14 3SX Tel: 0871 231 9966 Web: www.chocolatedistribution.com
CYBERTILL LTD 2 Dovecote Court Stanley Grange, Ormskirk Road Knowsley, Merseyside. L34 4AR Tel: 0800 030 4432 Web: www.cybertill.co.uk CYCLING SPORTS GROUP Vantage Way, The Fulcrum Poole, Dorset. BH12 4NU Tel: 01202 732288 Web: www.cyclingsportsgroup.co.uk CUSTOM SPORTS CLOTHING Tel: 07580 495881 Web: www.customsportsclothing.com
DAWES CYCLES LTD 35 Tameside Drive, Castle Bromwich, Birmingham. B35 7AG Tel: 0121 748 8050 Web: www.dawescycles.com and www.dirty-bikes.com and www.barrosabikes.com
EUROBIKE LTD 9 Portico Road Littleover, Derby. DE23 3NJ Tel: 01332 774 796 Web: www.eurobike.uk.com
FALCON CYCLES LTD Bridge Street Brigg, Lincs. DN20 8PB Tel: 01652 656 000 Web: www.falconcycles.co.uk
FISHER OUTDOOR LEISURE LTD 8/9 Brick Knoll Park Ashley Road, St Albans, Herts. AL1 5UG Tel: 01727 798345 Web: www.fisheroutdoor.co.uk
GREEN OIL UK LTD Green Oil House 12 Rolvenden Gardens Bromley, Kent. BR1 2TN Tel: 020 8313 9074 "Web:?www.green-oil.net, HIGH FIVE LTD Unit 4 Ash Court, Forest Business Park Bardon, Leicestershire. LE67 1UD Tel +01530 835873 Web: www.highfive.co.uk HOTLINES EUROPE LTD Unit 17 The Loan Viewforthbank Industrial Estate South Queensferry. EH30 9SD Tel: 0131 319 1444 Web: www.hotlines-uk.com and www.hotlines-europe.com
HYKEHAM WHOLESALE LTD CAMBRIAN TYRES/CONTINENTAL North Parade, Aberystwyth Ceredigion. SY23 2JR Tel: 01970626777 Web: www.conti-tyres.co.uk
For additional copies please contact Gemma.Messina@intentmedia.co.uk
7 Earlsfield Close, Lincoln. LN6 3RT Tel: 01522 801550 Web: www.hykehamwholesale.co.uk
DISTRIBUTION AND WHOLESALE
E-COMMERCE AND EPOS
I-RIDE.CO.UK 7-8B Mid Sussex Business Park Ditchling Common Industrial Estate Folders Lane East, Ditchling, Sussex. BN6 8SE Tel: 01444243000 Web: www.i-ride.co.uk ISKUTE LIMITED Tel: 01803 752225 JUNGLE PRODUCTS LTD Unit 3, The Cedar New York Mills, Summerbridge. HG3 4LA Tel: 01423 780088 Web: www.jungleproducts.co.uk and www.santacruzbikes.co.uk
KOOL STOP EUROPE Kool-Stop Europe bv, Kostverloren 21 NL 9684 TB Finsterwolde The Netherlands Tel: +31 597 522 944 Web: www.koolstop.eu
MAVIC SAS Amer Sports UK, Theta Building, Lyon Way, Frimley, Surrey. GU16 7ER Tel: 01276 404870
MDI LIMITED 115 New Court Way Ormsmirk, Lancashire. L39 2YT Tel: 01695 571029 Web: www.mikedixonimports.co.uk
MOJO SUSPENSION HOODOO LTD 2 Rbf Business Centre Pontymister Industrial Estate Risca, Newport. NP11 6NP Tel: 01633 615815 Web: www.mojo.co.uk
MOORE LARGE & CO LTD Sinfin Lane Industrial Estate Sinfin Lane, Derby. DE24 9GL Tel: 01332 274252 Web: www.moorelarge.co.uk
NEMESIS GB LTD 17 Great Western Business Park McKenzie Way, Tolladine Road Worcester. WR4 9GN Tel: 08707775530 Web: www.nemesisgb.com
PALIGAP LTD Unit 2 Danbury House Great Western Park Armstrong Way, Yate, Bristol. BS37 5NG Tel: 01454 313 116 Web: www.paligapltd.co.uk
EVENT ORGANISERS
Specialist | Cycle | Distribution
MEDIA AND PUBLISHING
MARKETING, PR AND CONSULTANCY
PELICAN PR No.1 Holly House, Mill Street, Uppermill, Oldham OL3 6LZ Tel: 01457 820807 Web: www.pelicanpr.co.uk
RETAILERS, WORKSHOP AND MAIL ORDER
SERVICES AND TRAINING
POWACYCLE
SURF SALES LTD
Akhter House, Perry Road Harlow, Essex. CM18 7PN Tel: 01279 821243 Web: www.powacycle.co.uk
Point Break North Road, Shorncliffe, Folkestone Kent. CT20 3UH Tel: 01303 850553 Web: www.surf-sales.com
PUNCTURE PROOF TYRES Unit 1, Barons Court Gardens Bromsgrove. B61 9ET Tel +0844 800 6493 Web: www.puncture-proof-tyres.co.uk RAM-MOUNT UK LTD "Unit 5, The Lion Cente" Hanworth Trading Estate, Hampton Road West Feltham. TW13 6DS Tel +020 8894 1234 Web: www.ram-mount.co.uk RED CLOUD MC 2 Merlin Drive Sandy, Bedfordshire. SG19 2UN Tel: 01767 692831 Web: www.redcloudmc.com REECE CYCLES PLC 100 Alcester Street, Birmingham. B12 0QB Tel: 0121 622 0180 Web: www.reececycles.co.uk
Unit 27, Gatehouse Enterprise Centre Albert Street, Lockwood, Huddersfield, West Yorkshire. HD1 3QD Tel: 0845 0508500 Web: www.thecycledivision.com THE CYCLE SHOW Upper Street Events Limited 58 White Lion Street Islington, London. N1 9PP Tel: 020 7288 6733 and 0207 288 6010 Web: www.cycleshow.co.ukXX UPGRADE PO Box 688 Horsham, West Sussex. RH13 8XQ Tel: 01403 711 611 Web: www.upgradebikes.co.uk
USE LTD (ULTIMATE SPORTS ENGINEERING) Unit 6, Hampers Common Industrial Estate Petworth, West Sussex. GU28 9NR Tel: 01798 344477 Web: www.use1.com and www.exposurelights.com
SADDLEBACK LTD
VELORBIS LTD
Unit 10, Easter Court Woodward Avenue Yate, Bristol. BS37 5YS Tel: 01454 285 285 Web: www.saddleback.co.uk
Peter Bangs Vej 53 DK 2000 Frederiksberg, Denmark Tel: +4531110030 Web: www.velorbis.com
WALKERS CYCLE COMPONENTS LTD SEVENTIES LTD Unit 1, 25 Moorhurst Road St Leonards on Sea, East Sussex. TN38 9NB Tel: 0845 310 3670 Web: www.seventies.co.uk
SILVERFISH UK LTD Unit 3C and 3B Woodacre Court Saltash Parkway Industrial Estate Burraton Road, Saltash, Cornwall. PL12 6LY Tel: 01752 843882 Web: www.silverfish-uk.com
SONIC CYCLES PO Box 39804, London. W11 4WQ Tel: 020 7243 2848 Web: www.soniccycles.co.uk/b2b
STORMFRONT TECHNOLOGIES LTD Unit 1B, The Newton Centre Thorverton Road, Exeter. EX2 8GN Tel: 0800 612 1044 Web: www.stormfront.co.uk
ORGANISATIONS
THE CYCLE DIVISION
ROOF BOX COMPANY Unit 1A, Toll Bar Estate Sedbergh, Cumbria. L810 5HA Tel: 0844 7708397 Web: www.roofbox.co.uk
PARKLIFE (HAVANT) LTD Unit 5, Butterick Building New Lane, Havant. P09 2ND Tel: 02392 475895
MANUFACTURER, STANDALONE BRANDS
22 Holywell Road Leicester. LE2 8SG Tel: 07967 813566 Web: www.walkerscycles.co.uk
WILDOO LTD 39 Barton Road Water Eaton Industrial Park Bletchley. MK2 3HW Tel: 01908 374555 Web: www.wildoo.co.uk
ZIPVIT LIMITED Freepost MID20466 The Towers Business Park Rugeley, Staffordshire, WS15 1BR Tel +0800 0282875 Web: www.zipvit.co.uk ZYRO LTD Thirsk Industrial Park York Road, Thirsk. North Yorkshire Tel: 01845 521 700 Web: www.zyro.co.uk
Web: www.gritscooters.co.uk
EDITORIAL PLANNER | EVENTS Editorial Planner | November 2011
UPCOMING EVENTS
SPOTLIGHT
l Stocking fillers: Gifts under £20 l Cycle Show Review l BikeBiz Award Winners
BIKEBIZ AWARDS 2011 Wednesday September 28th Hilton Metropole, NEC, Birmingham
www.BikeBiz.com Editorial Deadline: October 7th
Advertising Deadline: October 12th
To advertise call Carly Bailey on +44 (0) 1992 535647, or email her at carly.bailey@intentmedia.co.uk For editorial contact Jonathon Harker on +44 (0) 1992 535646, or email him at jonathon.harker@intentmedia.co.uk
DECEMBER 2011 l P&A: Wheels, Tyres, Tubes, Pumps l Retail Survey Editorial Deadline: Nov 4th Advertising Deadline: Nov 9th
l Workshop: Cleaning and Tools l Workshop: Training l Core Bike Guide Editorial Deadline: Nov 30th Advertising Deadline: Dec 5th
FEBRUARY 2012 l Commuting: Folding Bikes, Helmets, Reflectives l IceBike Guide l Fisher Expo Guide l Core Bike Review Editorial Deadline: TBC Advertising Deadline: TBC
MARCH 2012
BIKE MOTION BENELUX Friday October 14th to 16th Benelux, Netherlands www.bikemotionbenelux.nl
CYCLOINDO 2011 Thursday Nov 4th to 13th Jakarta, Indonesia www.cycloindo.com BIKE BRNO Thursday Nov 10th to 13th Brno, Czech Republic www.bike-brno.cz
December 2011
APRIL 2012 l Bike Security l Cycle Fashion: Clothing, Sunglasses, Watches and Accessories l The UK’s Top 20 IBDs Editorial Deadline: TBC Advertising Deadline: TBC
MAY 2012 l Energy and Nutrition l Women’s Bikes and Accessories Editorial Deadline: TBC Advertising Deadline: TBC
January 2012 THE LONDON BIKE SHOW Thursday January 12th to 15th ExCeL, London www.londonbikeshow.co.uk CORE BIKE 2012 Sunday January 29th to 15th Whitlebury Hall, Northants www.corebike.co.uk
February 2012
TAICHUNG BIKE WEEK Tuesday Nov 29th to Dec 2nd Taichung, Taiwan www.taichung-bikeweek.com
l Media analysis l Electric Bikes l Madison iceBike* review l Fisher Outdoor Leisure Expo review Editorial Deadline: TBC Advertising Deadline: TBC
86 BIKEBIZ OCTOBER
CYCLE SHOW 2011 Thursday October 29th Sept to October 2nd NEC, Birmingham cycleshow.co.uk/bikebiz
November 2011
JANUARY 2012
THE BIBLE IS BACK!
October 2011
E-MOBILITY CONGRESS Monday December 12th Ede, Netherlands www.emobilitycongres.nl
FISHER OUTDOOR LEISURE EXPO 2012 Monday Feb 20th to 22nd Sopwell House, St Albans www.fisherexpo.co.uk MADISON ICEBIKE* 2012 Tuesday Feb 21st to 23rd Madison’s Distribution Centre, Milton Keynes www.icebike.co.uk
March 2012 TAIPEI CYCLE SHOW 2012 Saturday March 7th to 10th TWTC Nangang Exhibition Hall, Taipei www.taipeicycle.com.tw BESPOKED BRISTOL – THE HANDMADE BICYCLE SHOW Mar 23rd to 25th Brunel’s Old Station, Bristol www.bespokedbristol.co.uk
For more cycle trade dates: www.bikebiz.com/events
For additional copies please contact: Gemma.Messina@intentmedia.co.uk BIKEBIZ.COM
BIKEBIZ MARKETPLACE TO ADVERTISE IN THESE PAGES PLEASE CALL CARLY BAILEY ON 01992 535647
The BikeBiz Marketplace offers a complete marketing package of print, online and editorial visibility, allowing companies the opportunity to maintain contact with readers each month without the associated cost of full display advertising.
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COMPANY PROFILE
MARKETPLACE CONTACTS BIKES & ACCESSORIES Bob Elliot & Co Ltd B&W International (Roofbox) Kinesis Bikes Madison Paligap Pivot Cycles Seventies The Cycle Division
01772 459 887 015396 21884 01403 711 611 01908 326 000 01454 313 116 01403 711 611 0845 310 3670 0845 0508 500
www.bob-elliot.co.uk www.roofbox.co.uk www.kinesisbikes.co.uk www.madisonb2b.co.uk www.paligapltd.co.uk www.upgradebikes.co.uk www.seventies.co.uk www.thecycledivision.com
BIKE MAINTENANCE Weldtite
01652 660 000
www.weldtite.co.uk
COMPONENTS Independent Lezyne Pace cycles Ltd TRP USE Ltd Xfusion
01299 400008 01403 711 611 01723 867 919 01404 711 611 01798 344 477 01405 711 611
www.independent100.com www.upgradebikes.co.uk www.pacecycles.com www.upgradebikes.co.uk www.use1.com www.upgradebikes.co.uk
CUSTOM CLOTHING Wildoo Ltd
01908 374 555
www.wildoo.co.uk
'DESIGN & PRINT SERVICES' Peter Dobbs
01482 224007
peter.dobbs@artyfaxltd.co.uk
EPOS Citrus Lime Evopos
0845 603 9254 0845 644 9424
www.citrus-retail.com www.evopos.com
LIGHTING Exposure Lights
01798 344 477
www.exposurelights.com
NUTRITION Zipvit
01444 243 000
www.zipvitsport.com
RACKS BuzzRack (Roofbox) Maxx Raxx Pendle
015396 21884 0845 230 3799 01282 699 555
www.roofbox.co.uk www.maxxraxx.co.uk www.pendle-bike.co.uk
RESPRAYS & REPAIRS Argos
0117 972 4730
www.argoscycles.com
SALES TRAINING Quest
07540 351 530
colinrees7@gmail.com
TRAINING SERVICES Cycle Systems Academy
0207 6082577
www.cycle-systems-academy.co.uk
WATER BOTTLES Bottlesport Wildoo Ltd
0845 602 9267 01908 374 555
www.bottlesport.com www.wildoo.co.uk
WEBSITE SERVICES SimpleEshop SiWis Limited
0116 267 5145 01709 511766
www.simpleeshop.com www.siwis.co.uk
87 BIKEBIZ OCTOBER
Quarter PRataes: ge
WILDOO Andy Easterbrook,
Tel: 01908 374555 Email: andy@wildoo.co.uk Skype: andyeasterbrook W: www.wildoo.co.uk
Wildoo was formed nine years ago and is based in Bletchley, Buckinghamshire. BikeBiz spoke to the firm’s Andy Easterbrook to find out more about the product and services Wildoo provides to the bike trade... What products can Wildoo customise? As well as clothing and bottles we can also offer most bike components including headsets, seatposts, bottle cages as well as framesets. Have you ever had any wild and wacky requests? Not that I can recall! Can you name some of the companies you've worked with recently? We have just shipped a large quantity of bottles to Ironman Europe but other recent notable customers include Evans, Belron International, Sweaty Betty and Islabikes. And are there any events you've worked closely with? We have a strong relationship with Right to Play and for the second year running have produced the official jersey for their bike charity ride. We also produced another batch of Right to Play jerseys design that Will Carling wore at the Londres Paris bike ride.
Which brands do you act as UK agent for? We are the UK agent for Token Products, Pletscher and Jet Black Products. How can dealers get in touch? As well as traditional methods (see above) we use Skype and have both Twitter and Facebook accounts. On our jerseys we also print a QR code on the inside of the collar which can be scanned with a smart phone to hyperlink to our website. Any final words for bike dealers interested in stocking Wildoo? Producing custom bike products is our speciality. Our experience, quality, pricing and efficient service cannot be beaten.
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BIKEBIZ | MARKETPLACE BIKES & ACCESSORIES
BIKES & ACCESSORIES
BIKES & ACCESSORIES
BIKES & ACCESSORIES
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BIKES & ACCESSORIES
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BIKEBIZ | MARKETPLACE BIKE MAINTENANCE
COMPONENTS
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COMPONENTS
CUSTOM CLOTHING
BIKEBIZ OCTOBER 91
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RESPRAYS AND REPAIRS
SALES TRAINING
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WATER BOTTLES
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BIKEBIZ OCTOBER 95
OFF TRACK | NUMBER CRUNCHING
I N THE SADDLE
Let’s get statistical How many new products are Clarks now selling? And how much has Bohle grown in the last year? There’s only one way to find out – let’s look at the stats...
Drew Gill, Founder of Spin What bikes do you own and what’s your favourite riding spot? Over the last 20 years or so I've been lucky enough to own and ride a lot of nice bikes. This is the period during which I became a convert to titanium frames after riding my first – a 1980s Merlin that belonged to a close friend and long time cycling buddy of mine, Glenn Weiss. I currently own a Litespeed Icon and a garage full of Spin prototypes and production bicycles. What is the biggest rush achievable on a bike? There’s nothing quite like your first ascent of a fabled alpine col, such as Alpe d’Huez, or riding in the wheeltracks of cycling legends. Even better is sharing a beer at the summit and recounting the adventure with the people closest to you. It can really only get better from there if you do all this on a bike you built and designed yourself, and you win the stage too! What was the thinking behind the creation of SPIN? I know exactly, precisely the bikes I want. And the same for each part that goes on them. I've been drawing these bike in the back of my exercise book since I was at school! They have to look fast even when they’re leaning against the café window. So a few years ago when I was able to take a back seat in my main business, I decided to create the bike I always wanted. The bikes at NAHBS are Vanilla and builders like that. What SPIN is about I guess, is that same NAHBS artisan hand crafted quality, but without all the taking yourself too seriously and without the extra inflated price tags. SPIN isn’t aiming to be the cheapest Ti bike brand out there. We’re just aiming to be the best. What has been the biggest challenge with the SPIN brand so far? Getting customers to believe that what their eyes are telling them is fantastic quality, really is. For real. It takes a brave person to buy a titanium frame for example from a company they’ve never heard of, never seen reviewed in any magazines, and perhaps even more importantly, that none of their friends have heard of either. No bragging rights at all. My hat really goes off to all those pioneering SPIN customers to date. But my guess is that for every one of these chaps (no lady frame buyers as yet), another 100 or more have looked at the same products and poured over the details we provide, and said to themselves “where’s the catch? It can't be for real”. So that’s our challenge now. To get more people to see what can be achieved with Spindustrial Space Station Titanium. To show that there’s a rather dashing alternative to bikes covered in cat vomit graphics. Our carbon wheels are pretty fine too! E: d@gt4.biz
96 BIKEBIZ OCTOBER
20 d on s close of r o o d The ion th edit the 20 ike last Eurob month
57 The number of new products in Clarks new catalogue this year, now totalling 300 lines, 29 of which are new saddles BIKEBIZ.COM
OFF TRACK | NUMBER CRUNCHING
OUR BIGGEST 15 STORIES ONLINE IN AUGUST
1. Rapha responds to spoof website /news/read/rapha-responds-to-spoof- website/011775 2. Bicycling is booming, says top economist /news/read/bicycling-is-booming- says-topeconomist/011721
4 The number of years the BikeBiz Awards have been running. This year there are 13 prizes up for grabs, with the winners to be revealed on Wednesday September 28th at the Hilton Metropole, NEC, Birmingham
3. London bike shops trashed by looters /news/read/london-bike-shops- trashed-bylooters/011656 4. The London riots trashed by looters /news/read/the-london-riots- according-to-twitter
50%
5. Brixton and Enfield Halfords targeted in fresh riots /news/read/brixton-and-enfield- halfords-targetted-infresh-riots
Bohle has seen business grow 50 per cent year-on-year in 2011. Another notable statistic is that 80 per cent of riders in the British Four-Cross Series used Schwalbe tyres
6. Brompton launches new luggage and handlebars at Eurobike /news/read/brompton-launches-new- luggage-andhandlebars-at- eurobike/011795 7. Bike retailers suffer another night of rioting /news/read/bike-retailers-suffer- another-night-ofrioting 8. Raleigh to bring Trionz performance bracelets to market /news/read/raleigh-to-bring-trionz- performancebracelets-to-market 9. Evans Cycles taking precautions for stores, stock and staff /news/read/evans-cycles-taking- precautions-forstores-stock-and- staff/011667 10. Mosquito bikes keeps violent at bay during riots /news/read/mosquito-bikes-keeps- violent-looters-atbay-during-riots
3 Consumer site Road.cc took over the Charge Bikes stand for an evening at Eurobike to celebrate its third birthday with the trade
11. Tesco takes bike shop in a shop scheme to another 16 stores /news/read/tesco-takes-bike-shop-in- a-shop-schemeto-another-16- stores/011614 12. Advice on becoming an IBD /news/read/advice-on-becoming-an- ibd/011660 13. Police recover looted Evans Cycles cash registers /news/read/police-recover-looted- evans-cycles-cashregisters 14. Finalists revealed for the 2011 BikeBiz Awards /news/read/finalists-revealed-for-the- 2011-bikebizawards/01159S 15. Cube 29er offering goes into double figures /news/read/cube-29er-offering-goes- into-doublefigures/011678
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BIKEBIZ OCTOBER 97
OFF THE RECORD
OFF
k c a r T
Send your pictures to mark.sutton@intentmedia.co.uk
the gloves are off...
Pic © Andy Steel
! t h g i f k Faceboo re’s y is best? The n a p m co e ik ht! Which b find out – fig to y a w e n o only THE BIKE INDUSTRY is a competitive place. Before you've toasted your success, there's a whippersnapper coming up behind you to try to take your place. So, using perhaps the most unscientific method imaginable – comparing the number of Facebook likes companies have – we've pitted brand, magazine and retailer against each other for a spot of (admittedly daft) good-natured competition...
Likes #1 Ausbike – 2,572 Eurobike – 930 Interbike – 4,896
This month we pit global shows, retail chains and assorted arch rivals against each other, including us, because we’re good sports. And one final caveat: In the words of John Snow, this is just a bit of fun. BikeBiz loves all the companies listed equally. While we demand a rematch, let us know if you’ve got any suggestions for who should be pitted against who next month at BikeBiz@intentmedia.co.uk
#2 Shimano - 18,789 SRAM - 28,889 #3 Dahon – 7,986 Tern – 936 Brompton – 3,147 #4 Halfords – 5,422 Evans Cycles – 15,029 Cycle Surgery – 1,774 #5 BikeBiz – 205 Bike Europe – 18 Bicycle Retailer – 1,345
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BIKEBIZ OCTOBER 99
OFF THE RECORD
OFF
Track
• team red cloud wmb conquer the transrockies
The Rocky road to Canada AS REPORTED in BikeBiz in June, cycle marketer Red Cloud teamed up with What Mountain Bike magazine to compete at the Transrockies seven-day MTB stage race in Canada in August. Red Cloud owner, Mark Almond (left) was joined by competition winner Gordon Dickson on the start line in Fernie, British Columbia in aid of Stay Strong. After seven tough days in the saddle, covering 400km and climbing almost 40,000ft, Team What Mountain Bike Red Cloud rolled across the finish line in Canmore, Alberta in 24th place. Almond described it as the “toughest but most rewarding week of my life”. www.staystrong.co.uk
No uphill struggle for Carpenter
Best dressed riders compete for prizes THE SIX-YEAR old Brompton World Championship took place in August, with a field of 750 registrants taking part during a spell of unlikely good weather. Held in the UK for the fourth year in a row, the Brompton World Championship was part of the Breast Cancer Care Bike Blenheim Palace Festival of Cycling. A wealth of competitions form the event, famously including the best dressed riders, won this year by the, erm, elegantly attired Fokko Bakker of the Netherlands and Rachael Jackson from the UK (above, right). Well, it takes all sorts. Fastest Male was bagged by Commonwealth Games competitor Michael Hutchinson, while Rachael Elliott defended her Fastest Female title successfully.
IT’S BEEN A busy, and successful, season for the Madison Saracen downhill team, not least of all for Manon Carpenter. Riding a Saracen Myst DH bike, her first race under the team banner – at was round one of the British Downhill Series at Nant Gwrtheyrn – she bagged first place in the Elite category. And she went on to have an amazing season, becoming 2011 Junior World Champion, Junior World Cup Champion – 10th World Cup Overall. It’s all the more impressive after last year when Manon took an injury just one week ahead of the 2010 World Championship, putting the Junior favourite out of the running and putting a depressing twist on an otherwise great season. But she managed to grab this final chance to become Junior World Champion, battling through a wet and muddy Champéry track. Manon put in a run which saw her go a whopping 14 seconds beyond her nearest rival, adding the Junior World Championship to the Junior World Cup victory she secured weeks prior. The good news didn’t just stop there however, as Manon’s time was so quick that she would have made the podium in the women’s field as well. Images: Jacob Gibbins and British Cycling
Bikes in your future? ASTROLOGER RUSSELL GRANT may have just signed up to this year’s Strictly Come Dancing, not that BikeBiz would know about these things, but the sooth-saying celeb has been predicting who will be likely to ask for a bike for Christmas. According to the curly haired one, Sagittarians are most likely to ask for sports gifts and camping equipment. If you can work out a way of asking a customer’s birthday without sounding like a lunatic then you can judge whether Grant’s prediction has any basis in fact. We’re supposed to remain impartial on most stuff, but we predict they won’t be. Going by Grant’s predictions, BikeBiz’s own dep ed would be likely to ask for an aromatherapy kit or luxury spa break, so that’s secret Santa sorted. www.russellgrant.com
100 BIKEBIZ OCTOBER
Carpenter celebrates her acheivements
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OFF THE RECORD
Send your pictures to mark.sutton@intentmedia.co.uk
• cyclescheme tackles 106-mile ride • carpenter rides out for saracen dh team
100-mile commute A TEN-STRONG cycle team from Cyclescheme and Grass Roots Group took part in a 100-mile cycle to work in support of the Willow Foundation. Starting at Bath-set Cyclescheme HQ at 06:00 hours, the team cycled to Grass Roots Group HQ in Tring, Hertfordshire, covering 106 miles, climbing 4,826 feet and travelling at a 15.6mph average, with a top speed of 42.8mph (possibly while riding downhill). The group were inspired to attempt the feat by Arsenal legend Bob Wilson’s 500-mile cycle ride in aid of the Willow Foundation. Daniel Gillborn, Head of Commercial Operations for Cyclescheme hinted the team were gluttons for punishment: “Everyone faired remarkably well considering the distance and I have already heard murmurs of; 'I can’t wait to do that again next year'!" You can support the worthy cause at www.justgiving.com/cyclescheme
Reade it and weep WEATHER MIGHT have delayed the event, but once Shanaze Reade got to try out the new London 2012 BMX track at the Olympic part she wasted no time in winning the event. The Olympic hopeful did express concerns about the safety of the course saying the first straight was ‘on the limits’ in terms of wind, but overall was full of praise for the course, calling it perfect, none withstanding thsoe niggles. Reade said: “It was a big thing for me to come here, and not just for the win. If you can perform a year before the Olympics today then why can’t you do it for 2012?” Images: Chris Keller Jackson at Crankphoto.co.uk
quote unquote “I had the possibility of doing the same thing [as Boardman] but I thought – do I want bikes built in China and shipped over here with my name on them? I’m not saying what Boardman has done is a bad thing, it’s just me. I’d want to build bikes which say ‘hand-crafted in Britain’. “There’s a British tubing industry and there’s a lot of skill in this country, there’s a lot of young people looking for employment, so why would you get more money pumped out of the country?” Graeme Obree, speaking to the Guardian Bike Blog
Sponsored by the brands of Moore Large 01332 274252
“I think it’s a fact right now that there are more men than women cycling, but thanks to British Cycling and Sky’s Breeze network we are closing the gap.” Pop star Alexandra Burke sings the praises of Breeze at Skyride Manchester “Lorries present a serious risk to cyclists – one in five of the deaths of cyclists involve lorries. Allowing even longer lorries onto our roads will mean larger ‘blind spots’, more tail swing and a greater risk of hitting other road users. Instead of increasing the danger from lorries, the Government should be
working to reduce the threat that already exists." CTC campaigns director Roger Geffen slams long lorry plans “We are very proud of our new Oporto bike. We wanted the perfect ladies bicycles and we think we have done it.” Cooper Bikes MD Mike Cooper on the launch of the Oporto
Victoria Pendleton
“It is great to see so many more women cycling, not just at Cycletta but every day, and we really hope this continues.” Victoria Pendleton during the Cycletta South
For more on these stories, head to www.BikeBiz.com BIKEBIZ.COM
BIKEBIZ OCTOBER 101
OFF TRACK | SPOKESMAN
TWEET
SPOKES
short and
Wondering what the Twitterati have been up to this month? Look no further...
Mild panic setting in... just over a week until Eurobike and then all hands on deck to get our @CycleShow display up to scratch by Sept 27th @ContiTyres
Stay special Packets of Haribos keep some cyclists sweet, but online and offline retail will have to work harder to win custom in the future, says Carlton Reid… BACKCOUNTRY.COM is a US online retailer of outdoors kit. Motto: ‘We use the gear we sell’. It has 335,037 Facebook ‘Likes’. Backcountry.com carries more than 400 brands in various categories, including backpacking, camping, hiking, climbing, trail running, paddling, skiing, snowboarding, snowshoeing and adventure travel. In 2009, it started HuckNroll.com for mountain bikers and Realcyclist.com for roadies. Backcountry.com also operates two closeout sites, Bonktown.com and Chainlove.com. At the end of August, Backcountry.com absorbed CompetitiveCyclist.com, an online retailer of kit from the likes of Shimano, Campagnolo, SRAM, Mavic, Zipp, Rapha, and Power Tap. All top-end kit, then. The site says: "We don't have order-taking meatheads answering the phone. Every member of our staff has a grasp of technical detail that's, well, awesome. No other site does more to convey the vital information every serious cyclist desires." CompetitiveCyclist.com is a major US player in a niche, high-end, lucrative part of the bike market. Brendan Quirk, founder and CEO of CompetitiveCyclist.com, is now general manager of Backcountry.com’s bike division, and staffers also moved over to Backcountry.com. At the time of the sale, Jill Layfield, CEO of Backcountry.com, said: “Brendan’s operating experience, strategic insights, and bike industry expertise will be invaluable. And the employees that are joining us will be integral as well. They’ve invested in the success of Competitive Cyclist, and their industry relationships and passion about all things bike are going to fuel our business.”
So, why does all this matter? It's a US webstore, it'll impact on US IBDs only. Maybe, but CompetitiveCyclist.com already takes ads on UK cycling websites and will now be looking to become even more aggressive in the UK. But perhaps not aggressive in pricing: Wiggle and Chain Reaction have trademarked that schtick around the world, with bike shops in America and Australia complaining about the UK's 'bad boys'. The consolidation of online bicycle retail is no huge surprise: even if fulfilment centres or warehouses are hundreds of miles apart, there can be one online presence. By spreading costs, big online retailers eating smaller ones will keep getting bigger. Amazon is no longer just a retailer of books, and isn't always the cheapest for its other product offerings, but it got to its current position of market dominance by, yes, being the prime mover, but also because of its exemplary customer service. Backcountry.com and CompetitiveCyclist.com are looking to expand on the back of customer service, the jewel in the crown of bricks and mortar bike shops. Online bicycle retail is not just about ‘price shagging’. To compete, bricks and mortar bike shops are going to have to up their game. Again. Some have gone down the single brand concept store route; others are adding upscale espresso bars; yet others are embracing 'cycle chic' and going for the style market. Location, location, location may work for some bike shops, as will being the only retailer for miles to stock a certain hot brand, but brands have bad years so differentiation and specialisation will increase in importance as the key strategy in bicycle retail.
EDITORIAL: 01992 535646 | ADVERTISING: 01992 535647 | FAX: 01992 535648 Executive Editor: Carlton Reid Carlton.Reid@intentmedia.co.uk
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Trip to BikeBiz Awards pencilled in for Going Going Bike. Now practicing my disappointed "we didn't win face" @TheHoxtonRaj Anyone going to Eurobike got any spare room for a diamond geezer in there digs? @Cyclecraig cannot get a hotel!!!!! @Jackos016 (Bionix Mechanic) Is it just me who thinks its pisspoor to have Eurobike and the world champs at the same time? @finkill LAX swamped with bike industry nerds bound for Eurobike. Next stop: Zurich @snafubmx
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