The IBC Daily 2011 – Preview Issue

Page 1

www.ibc.org

8-13 September 2011

theibcdaily Preview issue

The official newspaper of IBC

The future of broadcasting Keynote Preview The breadth of discussion in the IBC Conference is remarkable. It covers social media and new production techniques; television in your pocket to the biggest digital cinema screens; the changing nature of advertising and audio processing for immersive sound f ields. And much more. Traditionally this industry was owned by broadcasters, because they were the only ones who could bring together the complex technical platforms and the creative talent. That is no longer true: the digital revolution has eliminated the cost issue, empowering citizens everywhere to capture, create and distribute their own content. Yet the broadcast industry is still seen as a good place to be. The market leaders are profitable and continue to seek expansion, and creativity is higher than ever. So what is the future of broadcasting?

John Smith, BBC Worldwide CEO, participates in a highpowered debate

How is the dilution of advertising revenues affecting plans? How real is the threat of mobile and internet delivery platforms? If rival operators begin to invest in original con-

tent how can broadcasters respond? Does the long-term solution involve partnerships between traditional broadcasters and internet and mobile operators, or should they go

it alone? What would such partnerships look like, and how would revenues be generated and shared? IBC has assembled a powerful panel to debate these big questions for its plenary Keynote session, The Future of Broadcasting, on Thursday 8 September at 09:30 in the Forum. William H Roedy, the former chairman and chief executive of MTV Networks International and the architect of its expansion, will be joined by John Smith, Chief Executive Off icer of BBC Worldwide, charged with taking one of the world’s most recognised and trusted brands to the global stage, and expanding its commercial remit across multiple platforms. Each will present their view, and be probed on behalf of the audience by chairman Raymond Snoddy. It promises to set the agenda not just for IBC2011, but for the future of our industry. For all the details and to register for the IBC2011 Conference visit www.ibc.org/conference.

Discover even more at IBC this year IBC2011 is a comprehensive exhibition, an authoritative conference and much more. Make the most of IBC by checking out the other sessions and presentations which are on offer. All these are open to all IBC visitors, including those who have free exhibition passes (register before 17 August to receive discounts at www.ibc.org/register). Interested in production techniques and the latest in camera technology? Head for the IBC Production Village in Hall 11. As well as the unique camera display, where you can compare and contrast

models from different manufacturers and at different price points on the same set, you can sign up for case study led briefing sessions in the Inside Knowledge area. For those who are looking to new media and IP connectivity, the IBC Connected World in Hall 13 brings together the companies, technologies and leaders shaping the business of content everywhere. See, experience and understand the exciting opportunities created by IP broadband and mobile distribution technology. (continued on page 4)

Inside

Setting the agenda IBC CEO Michael Crimp reveals the ways in which this year’s event will reflect key changes in the industry Page 3

Taking the social view Facebook’s Joanna Shields presents the convention’s plenary Page 4

The familiar and the new Chair of the IBC exhibition committee John Holton looks at what’s in store Page 8

Debating the challenges IBC conference committee chair Michael Lumley unveils this year’s programme and the underlying issues Page 10

Frequency spectrum Daniel Sauvet-Goichon on how the spectrum must meet all needs Page 12

Exhibitor listing Complete with stand numbers and floor plan for the RAI centre Page 32

Published on behalf of the IBC Partnership by Intent Media

Introducing Ericsson E2E TV™. Redefining “end-to-end” to ensure that the Individual TV Experience is desired by people, technologically proven, and profitable. See more at ericsson.com/televisionary. E2E TV – that’s televisionary Visit us at Booth: Hall 1, Stand 1.D61


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