OFFICIAL NEWSPAPER OF
3D @ ISE – starts p8 Digital signage p13
Residential systems p41
WIN a Porsche!
Education – starts p56
www.iseurope.org
Tuesday 01.02.11
Amsterdam RAI, NL
ISE set to smash the 30,000 visitor mark
Visit the InfoComm International stand, scan your badge, enter a code into ‘the safe’, and you could unlock the keys to a brand new Porsche 911 Carrera! Stand: 11K100
Lars Peters of ECE flatmedia: “We are a new industry and we still have to prove to agencies that what we offer really works.�
Biggest ever show is drawing more diverse attendees Integrated Systems Europe 2011 will comfortably draw more than 30,000 visitors, predicts show organiser Integrated Systems Events. As of yesterday morning, preregistrations stood at 28,770 – already exceeding last year’s total attendance of 28,489. Speaking on the eve of the show to The ISE Daily, Integrated Systems Events managing director Mike Blackman speculated that this could lead to an overall visitor figure as high as 35,000. Net stand space is up 17% this year to 26,650sqm, boosted in part by more than 150 new exhibitors. “This year we’ve seen a lot of new exhibitors from China promoting their own developments,� said Blackman. Key growth areas on the showfloor this year include IP solutions, pro audio (“growing substantially�, said
DiSCO provides sign of the times Mike Blackman, ISE
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Forward to the future Ever-increasing pressure on RF spectrum, AV industry standardisation and the arrival of Building Information Modelling (BIM) were among the topics under discussion during InfoComm’s Future Trends Summit yesterday. A new event for ISE, Future Trends – as its name might suggest – aimed to highlight the technological and business developments set to shape the pro-AV landscape over the next few years. Two speakers from InfoComm itself initiated the day’s proceedings. Following a brief scene-setting in-
troduction from senior VP international development Terry Friesenborg, VP of standards and best practice Joseph Bocchiaro took the floor to discuss the organisation’s involvement in pro-AV standardisation. While still in its relative infancy, the InfoComm programme has already yielded two published standards – Audio Coverage Uniformity in Enclosed Listener Areas (ANSI/INFOCOMM 1M-2009) and Standard Guide for
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With over 120 delegates registered at the Digital SIgnage Conference, there can be little doubting the growing significance of digital signage to the AV industry. An implicit theme of the opening presentations at DiSCOyesterday was the fragmentation in what is still a relatively immature market – relative, that is, to AV industry staples such as presentations, videoconferencing, home automation and education. The opening presentation from Andrew Wood of Al Barq focused on the opportunity presented by the MENA (Middle East and North Africa) market. “Advertising budgets are back in a big way,� he said – something which many in the industry can only dream of. Mobile DooH is very significant, he said.
Lars Peters of ECE flatmedia reviewed the opportunity presented specifically by shopping malls, of which his company will serve 52 by the end of this year with more than 1,000 screens. “DooH is still not top of mind for most agencies,� he said. “Beyond that, we are a new industry and we still have to prove to them that what we offer really works.� For David Dalzell of ONELAN, fragmentation exists in the types of digital signage network that are characterised by variations in size and diversity. He described the opportunity he saw for the industry in substantially reducing the cost of very large networks by re-engineering existing DLNA TVs to be network-
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